INTIMATE BRANDS INC
10-K, 1997-04-30
APPAREL & ACCESSORY STORES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D. C.  20549

                                  -----------
                                   FORM 10-K
(Mark One)
[X]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
      ACT OF 1934 [NO FEE REQUIRED]
For the fiscal year ended February 1, 1997
                          ----------------
                                      OR

[_]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 [NO FEE REQUIRED]
For the transition period from ______________ to ______________

                         Commission file number 1-13814
                                                -------

                             INTIMATE BRANDS, INC.
                             ---------------------
            (Exact name of registrant as specified in its charter)

<TABLE>
<S>                                                                  <C>
                       Delaware                                                    31-1436998
- --------------------------------------------------------------       ------------------------------------
(State or other jurisdiction of incorporation or organization)       (I.R.S. Employer Identification No.)
</TABLE> 

Three Limited Parkway, P.O. Box 16000, Columbus, Ohio                43216
- -----------------------------------------------------                ------
     (Address of principal executive offices)                        (Zip Code)

Registrant's telephone number, including area code (614) 479-7000
                                                   --------------

Securities registered pursuant to Section 12(b) of the Act:
<TABLE> 
<CAPTION> 
         Title of each Class                        Name of each exchange on which registered
         -------------------                        -----------------------------------------
         <S>                                        <C> 
         Class A Common Stock, $.01 Par Value       The New York Stock Exchange
</TABLE> 

Securities registered pursuant to Section 12(g) of the Act:  None.

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months and (2) has been subject to the filing requirements for
the past 90 days.  Yes    X      No
                      ---------     ---------             

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. X
           -

Aggregate market value of the registrant's Common Stock held by non-affiliates
of the registrant as of March 28, 1997: $829,277,397.

Number of shares outstanding of the registrant's Common Stock as of March 28,
1997: 42,527,046 shares of Class A common stock; 210,000,000 shares of Class B
common stock.

                      DOCUMENTS INCORPORATED BY REFERENCE:

Portions of the registrant's annual report to shareholders for the fiscal year
ended February 1, 1997 are incorporated by reference into Part I, Part II and
Part IV, and portions of the registrant's proxy statement for the Annual Meeting
of Shareholders scheduled for May 19, 1997 are incorporated by reference into
Part III.
<PAGE>
 
                                    PART I

ITEM 1.  BUSINESS.

GENERAL.

Intimate Brands, Inc., a Delaware corporation (the "Company"), is principally
engaged in the purchase, distribution and sale of lingerie, personal care
products and women's apparel. The Company's retail activities are conducted
under various trade names through retail stores and the catalogue division of
the Company. Apparel merchandise is targeted to appeal to customers in specialty
markets who have distinctive consumer characteristics. The Company's catalogue
offers variously priced women's fashion apparel, including lingerie, swimwear,
shirts, blouses, sweaters, pants, skirts, coats, dresses and shoes. In addition,
the Company's retail stores offer lingerie and accessories, fragrances, bath,
personal care products and specialty gift items.

DESCRIPTION OF OPERATIONS.

General.
- ------- 

The Company was incorporated on May 16, 1995, and on May 19, 1995 acquired the
assets and liabilities of the Intimate Brands Businesses in exchange for 210
million shares of Class B common stock issued to The Limited, Inc. ("The
Limited").  An initial public offering of 42.7 million shares of the Company's
Class A common stock was consummated in the Fall of 1995 and, as a result,
approximately 83% of the outstanding common stock of the Company is owned by The
Limited.

As of February 1, 1997, the Company operated three lingerie businesses,
including two retail businesses and one catalogue  business (Victoria's Secret
Catalogue ), and two personal care businesses.  The following chart reflects the
retail businesses and the number of stores in operation for each business at
February 1, 1997 and February 3, 1996.

<TABLE>
<CAPTION>
            RETAIL BUSINESSES                   NUMBER OF STORES            
            -----------------                   ----------------             
                                        February 1,          February 3, 
                                           1997                 1996   
                                        -----------          -----------     
                                                                             
            <S>                         <C>                  <C>                
            Victoria's Secret Stores            736                  671   
            Bath & Body Works                   750                  498   
            Cacique                             119                  120   
            Penhaligon's*                         4                    4   
                                        -----------          -----------     
            Total                             1,609                1,293   

                                        ===========          ===========      
</TABLE>

       *  Penhaligon's was sold in March 1997.

                                       2
<PAGE>
 
The following table shows the changes in the number of retail stores operated by
the Company for the past five fiscal years:
<TABLE>
<CAPTION>
 
 
              Fiscal    Beginning                             
               Year      of Year     Opened    Closed    End of Year
              ------    ---------    ------    ------    -----------

              <S>       <C>          <C>       <C>       <C> 
               1992         662         87       (6)          743

               1993         743        155      (19)          879

               1994         879        166       (8)        1,037

               1995       1,037        260       (4)        1,293

               1996       1,293        325       (9)        1,609
</TABLE>

The Company also operates Gryphon Development, Inc. ("Gryphon").  Gryphon
creates, develops and sources a substantial portion  of the bath and personal
care products sold by the Company.

During fiscal year 1996, the Company purchased merchandise from approximately
1,000 suppliers and factories located throughout the world.  The Company sourced
approximately 21% of its merchandise through Mast Industries, Inc., a wholly-
owned contract manufacturing subsidiary of The Limited.  In addition to
purchases from Mast, the Company purchases merchandise directly in foreign
markets, with additional  merchandise purchased in the domestic market, some of
which is manufactured overseas.  No more than 5% of goods purchased originated
from any single third party manufacturer.

Most of the merchandise and related materials for the Company's stores and
catalogue is shipped to distribution centers owned by The Limited in the
Columbus, Ohio area, where the merchandise is received and inspected. The
Limited uses common and contract carriers to distribute merchandise and related
materials to the Company's stores. The Company pays outbound freight for stores
to The Limited based on cartons shipped. The catalogue division contracts and
ships to its customers via independent third parties including the U.S. Postal
Service. The Company's divisions generally have independent distribution
capabilities and no division receives priority over any other division. There
are no distribution channels between the divisions.

The Company's policy is to maintain sufficient quantities of inventory on hand
in its retail stores and distribution centers so that it can offer customers a
full selection of current merchandise.  The Company emphasizes rapid turnover
and takes markdowns where required to keep merchandise fresh and current with
fashion trends.

The Company views the retail apparel market as having two principal selling
seasons, Spring and Fall.  As is generally the case in the apparel industry, the
Company experiences its peak sales activity during the Fall season.  This
seasonal sales pattern results in increased inventory during the Fall and
Christmas holiday selling periods.  During fiscal year 1996, the highest
inventory level approximated $584 million at the November 1996 month-end and the
lowest inventory level approximated $321 million at the May 1996 month-end.

Merchandise sales are paid for in cash or by personal check, credit cards issued
by third parties or The Limited's 40% owned credit card processing venture,
Alliance Data Services ("ADS").  ADS was

                                       3
<PAGE>
 
formed in part from World Financial Network National Bank ("WFNNB"), a wholly-
owned subsidiary of The Limited prior to January 1996, when a 60% interest was
sold to a New York investment firm, resulting in the formation of a venture that
provides private-label and bank card transaction processing and database
management services to retailers, including the Company's private-label credit
card operations.

The Company offers its customers a liberal return policy stated as "No Sale is
Ever Final."  The Company believes that certain of its competitors offer similar
credit card and service policies.

The following is a brief description of each of the Company's operating
divisions, including their respective target markets.

Victoria's Secret Stores - The most successful brand of elegant intimate
apparel, foundations and related products for women.

Cacique - Uniquely designed, high-quality lingerie for the elegant, intelligent
and sophisticated woman, aged twenty-five and up.

Victoria's Secret Catalogue - The industry-leading catalogue of women's intimate
and fashion apparel.

Bath & Body Works - Healthy, natural, good-for-you personal care products and
gifts from America's heartland.

Additional information about the Company's business, including its revenues and
profits for the last three years, plus selling square footage and other
information about each of the Company's operating divisions, is set forth under
the caption "Management's Discussion and Analysis" of the Intimate Brands, Inc.
1996 Annual Report to Shareholders, portions of which are annexed hereto as
Exhibit 13 (the "1996 Annual Report") and is incorporated herein by reference.

COMPETITION.

The sale of apparel, lingerie and personal care products through retail stores
is a highly competitive business with numerous competitors, including individual
and chain fashion specialty stores and department stores. Design, price,
service, selection and quality are the principal competitive factors in retail
store sales. The Company's Catalogue business competes with numerous national
and regional catalogue merchandisers. Design, price, quality and catalogue
presentation are the principal competitive factors in Catalogue sales.

The Company is unable to estimate the number of competitors or its relative
competitive position due to the large number of companies selling apparel and
personal care products at retail, both through stores and catalogue.  However,
the Company estimates its total share of the domestic lingerie market at
approximately 10%.

                                       4
<PAGE>
 
ASSOCIATE RELATIONS.

On February 1, 1997, the Company employed approximately 43,900 associates,
32,400 of whom were part-time.  In addition, temporary associates are hired
during peak periods, such as the Holiday season.

ITEM 2.  PROPERTIES.

The Company's business is principally conducted from office, distribution and
shipping facilities located in the Columbus, Ohio area. Additional facilities
are located in New York City, New York, Kettering, Ohio and London, England.

The distribution and shipping facilities are owned by The Limited and are leased
by the Company under fifteen year leases, with options to renew.

Substantially all of the retail stores operated by the Company are located in
leased facilities, primarily in shopping centers throughout the continental
United States.  The leases expire at various dates principally between 1997 and
2017 and generally have renewal options.

Typically, when space is leased for a retail store in a shopping center, all
improvements, including interior walls, floors, ceilings, fixtures and
decorations, are supplied by the tenant.  In certain cases, the landlord of the
property may provide a construction allowance to defray a portion of the cost of
improvements.  The cost of improvements varies widely, depending on the size and
location of the store.  Rental terms for new locations usually include a fixed
minimum rent plus a percentage of sales in excess of a specified amount.
Certain operating costs such as common area maintenance, utilities, insurance,
and taxes are typically paid by tenants.

ITEM 3.  LEGAL PROCEEDINGS.

The Company is a defendant in lawsuits arising in the ordinary course of
business.  Although the amount of any liability that could arise with respect to
any such lawsuit cannot be accurately predicted, in the opinion of management,
the resolution of these matters is not expected to have a material adverse
effect on the financial position or results of operations of the Company.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

Not applicable.

SUPPLEMENTAL ITEM.  EXECUTIVE OFFICERS OF THE REGISTRANT.

Set forth below is certain information regarding the executive officers of the
Company as of February 1, 1997.

Leslie H. Wexner, 59, has been Chairman of the Board and Chief Executive Officer
of the Company since 1995.  Mr. Wexner has been President and Chief Executive
Officer of The Limited since he founded The Limited in 1963 and has been
Chairman of the Board of Directors of The Limited for more than five years.

Kenneth B. Gilman, 50, has been Vice Chairman of the Company since 1995.  Mr.
Gilman has been Vice Chairman and Chief Financial Officer of The Limited since
June 1993 and was Executive Vice President and Chief Financial Officer of The
Limited for more than five years prior thereto.

                                       5
<PAGE>
 
Cynthia D. Fedus, 47, has been President and Chief Executive Officer of
Victoria's Secret Catalogue since August 1988, and assumed such position with
the Company in 1995.

Grace A. Nichols, 50, has been President and Chief Executive Officer of
Victoria's Secret Stores, Inc. since January 1991, and assumed such position
with the Company in 1995.  For three years prior thereto, Ms. Nichols was
Executive Vice President, General Merchandise Manager of Victoria's Secret
Stores.

Beth M. Pritchard, 50, has been President and Chief Executive Officer of Bath &
Body Works, Inc. ("BBW") since November 1993, and assumed such position with the
Company in 1995.  For approximately one and one-half years prior thereto, Ms.
Pritchard held the position of Executive Vice President and General Manager at
BBW.  From 1991 until 1993, Ms. Pritchard was Executive Vice President at
Express, a business operated by The Limited.

Philip E. Mallott, 39, has been Vice President Finance and Chief Financial
Officer of the Company since 1995.  For approximately one year prior thereto,
Mr. Mallott was Chief Financial Officer at Structure, a business operated by The
Limited, Inc.  From 1991 until 1994, Mr. Mallott was Vice President, Finance at
Structure.

All of the above officers serve at the pleasure of the Board of Directors of the
Company.


                                    PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
         MATTERS.

Information regarding markets in which the Company's common stock was traded
during fiscal year 1996 and 1995, approximate number of holders of common stock,
and quarterly cash dividend per share information of the Company's common stock
for the fiscal year 1996 and 1995 is set forth under the caption "Market Price
and Dividend Information" on page 47 of the 1996 Annual Report and is
incorporated herein by reference.

ITEM 6.  SELECTED FINANCIAL DATA.

Selected financial data is set forth under the caption "Financial Summary" on
page 30 of the 1996 Annual Report and is incorporated herein by reference.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS.

Management's discussion and analysis of financial condition and results of
operations is set forth under the caption "Management's Discussion and Analysis"
on pages 31 through 36 of the 1996 Annual Report and is incorporated herein by
reference.

- ------------------------------------------------------
In March 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards ("SFAS") No. 128, "Earnings Per Share".  SFAS No.
128 is effective for the Company's 1997 annual financial statements.  The
Company believes that the impact on its financial statements will be immaterial.

                                       6
<PAGE>
 
ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The Consolidated Financial Statements of the Company and subsidiaries, the Notes
to Consolidated Financial Statements and the Report of Independent Accountants
are set forth in the 1996 Annual Report and are incorporated herein by
reference.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE.

Not applicable.

                                   PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

Information regarding directors of the Company is set forth under the captions
"ELECTION OF DIRECTORS - Nominees and Directors", "- Business Experience", "-
Information Concerning the Board of Directors" and "- Security Ownership of
Directors and Management" on pages 1 through 5 of the Company's proxy statement
for the Annual Meeting of Shareholders to be held May 19, 1997 (the "Proxy
Statement") and is incorporated herein by reference.  Information regarding
compliance with Section 16 (a) of the Securities Exchange Act of 1934, as
amended, is set forth under the caption "EXECUTIVE COMPENSATION - Section 16 (a)
Beneficial Ownership Reporting Compliance" on page 10 of the Proxy Statement and
is incorporated herein by reference.  Information regarding executive officers
is set forth herein under the caption "SUPPLEMENTAL ITEM.  EXECUTIVE OFFICERS OF
THE REGISTRANT" in Part I.

ITEM 11.  EXECUTIVE COMPENSATION.

Information regarding executive compensation is set forth under the caption
"EXECUTIVE COMPENSATION" on pages 6 through 10 of the Proxy Statement and is
incorporated herein by reference.  Such incorporation by reference shall not be
deemed to specifically incorporate by reference the information referred to in
Item 402(a)(8) of Regulation S-K.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

Information regarding the security ownership of certain beneficial owners and
management is set forth under the captions "ELECTION OF DIRECTORS - Security
Ownership of Directors and Management" on pages 4 and 5 of the Proxy Statement
and "PRINCIPAL HOLDERS OF VOTING SECURITIES" on page 14 of the Proxy Statement
and is incorporated herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

Information regarding certain relationships and related transactions is set
forth under the caption "ELECTION OF DIRECTORS - Business Experience" on pages 2
and 3 of the Proxy Statement and is incorporated herein by reference.

The Company's Certificate of Incorporation includes provisions relating to 
potential conflicts of interest that may arise between the Company and The 
Limited. Such provisions were adopted in light of the fact that the Company and 
The Limited and its subsidiaries are engaged in retail businesses and may pursue
similar opportunities in the ordinary course of business. Among other things, 
these provisions generally eliminate the liability of directors and officers of 
the Company with respect to certain matters involving The Limited and its 
subsidiaries, including matters that may constitute corporate opportunities of 
The Limited and its subsidiaries or the Company. Any person purchasing or 
acquiring an interest in shares of capital stock of the Company will be deemed 
to have consented to such provisions relating to conflicts of interest and 
corporate opportunities, and such consent may restrict such person's ability to 
challenge transactions carried out in compliance with such provisions. Investors
should review the Company's Certificate of Incorporation before making any 
investment in shares of the Company's capital stock.

                                       7
<PAGE>
 
                                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON  FORM 8-K.

     (a)(1)  List of Financial Statements.
             ---------------------------- 

     The following consolidated financial statements of Intimate Brands, Inc.
     and subsidiaries and the related notes are filed as a part of this report
     pursuant to ITEM 8:

     Consolidated Statements of Income for the fiscal years ended February 1,
     1997, February 3, 1996 and January 28, 1995.
     
     Consolidated Balance Sheets as of February 1, 1997 and February 3, 1996.

     Consolidated Statements of Shareholders' Equity for the fiscal years ended
     February 1, 1997, February 3, 1996 and January 28, 1995.

     Consolidated Statements of Cash Flows for the fiscal years ended 
     February 1, 1997, February 3, 1996 and January 28, 1995.

     Notes to Consolidated Financial Statements.

     Report of Independent Accountants.

     (a)(2)  List of Financial Statement Schedules.
             ------------------------------------- 

             All schedules are omitted because the required information is
             either presented in the financial statements or notes thereto, or
             is not applicable, required or material.

     (a)(3)  List of Exhibits.
             -----------------
 
     3.    Articles of Incorporation and Bylaws.

           3.1.   Amended and Restated Certificate of Incorporation of the
                  Company incorporated by reference to Exhibit 3.1 to the
                  Company's Quarterly Report on Form 10-Q for the quarter ended
                  October 28, 1995.

           
           3.2    Bylaws of the Company incorporated by reference to Exhibit 3.2
                  to the Company's Quarterly Report on Form 10-Q for the quarter
                  ended October 28, 1995.

     4.    Instruments Defining the Rights of Security Holders.

           4.1.   Specimen Certificate of Class A Common Stock of the Company
                  incorporated by reference to Exhibit 4.1 to the Company's
                  Registration Statement on Form S-1 (File No. 33-92568) (the
                  "Form S-1").

           4.2.   Certificate of Incorporation of The Limited, Inc. incorporated
                  by reference to Exhibit 4.2 to the Company's Form S-1.

           4.3.   Bylaws of The Limited, Inc. incorporated by reference to
                  Exhibit 4.3 to the Company's Form S-1.

                                       8
<PAGE>
 
     10.   Material Contracts.

           10.1.  Services Agreement by Intimate Brands, Inc. and The Limited,
                  Inc., dated October 23, 1995 incorporated by reference to
                  Exhibit 10.1 to the Company's Quarterly Report on Form 10-Q
                  for the quarter ended October 28, 1995.

           10.2.  Credit Card Processing Agreement by World Financial Network
                  National Bank and Victoria's Secret Stores, Inc., dated
                  October 23, 1995 incorporated by reference to Exhibit 10.2 to
                  the Company's Quarterly Report on Form 10-Q for the quarter
                  ended October 28, 1995.

           10.3.  Credit Card Processing Agreement by World Financial Network
                  National Bank and Victoria's Secret Catalogue, Inc., dated
                  October 23, 1995 incorporated by reference to Exhibit 10.3 to
                  the Company's Quarterly Report on Form 10-Q for the quarter
                  ended October 28, 1995.

           10.4.  Corporate Agreement by Intimate Brands, Inc. and The Limited,
                  Inc., dated October 23, 1995 incorporated by reference to
                  Exhibit 10.4 to the Company's Quarterly Report on Form 10-Q
                  for the quarter ended October 28, 1995.

           10.5.  Tax Sharing Agreement by Intimate Brands, Inc. and The
                  Limited, Inc., dated October 23, 1995 incorporated by
                  reference to Exhibit 10.5 to the Company's Quarterly Report on
                  Form 10-Q for the quarter ended October 28, 1995.

           10.6.  Building Lease Agreement by Distribution Land Corp. and
                  Victoria's Secret Stores, Inc., dated June 1, 1995
                  incorporated by reference to Exhibit 10.6 to the Company's
                  Quarterly Report on Form 10-Q for the quarter ended October
                  28, 1995.

           10.7.  Building Lease Agreement by Distribution Land Corp. and
                  Victoria's Secret Catalogue , Inc., dated June 1, 1995
                  incorporated by reference to Exhibit 10.7 to the Company's
                  Quarterly Report on Form 10-Q for the quarter ended October
                  28, 1995.

           10.8.  Sublease Agreement by The Limited London-Paris-New York, Inc.
                  and Bath & Body Works, Inc., dated June 1, 1995 incorporated
                  by reference to Exhibit 10.8 to the Company's Quarterly Report
                  on Form 10-Q for the quarter ended October 28, 1995.

           10.9.  Sublease Agreement by Lane Bryant, Inc. and Cacique, Inc.,
                  dated June 1, 1995 incorporated by reference to Exhibit 10.9
                  to the Company's Quarterly Report on Form 10-Q for the quarter
                  ended October 28, 1995.

           10.10. Sublease Agreement by Victoria's Secret Stores, Inc. and Henri
                  Bendel, Inc., dated June 1, 1995 incorporated by reference to
                  Exhibit 10.10 to the Company's Quarterly Report on Form 10-Q
                  for the quarter ended October 28, 1995.

           10.11. Sublease Agreement by Victoria's Secret Stores, Inc. and
                  Abercrombie & Fitch Co., Inc., dated June 1, 1995 incorporated
                  by reference to Exhibit 10.11 to the Company's Quarterly
                  Report on Form 10-Q for the quarter ended October 28, 1995.

                                       9
<PAGE>
 
           10.12. Shared Facilities Agreement by The Limited London-Paris-New
                  York, Inc. and Bath & Body Works, Inc., dated October 25, 1995
                  incorporated by reference to Exhibit 10.12 to the Company's
                  Quarterly Report on Form 10-Q for the quarter ended October
                  28, 1995.

           10.13. Shared Facilities Agreement by Structure, Inc. and Bath & Body
                  Works, Inc., dated October 25, 1995 incorporated by reference
                  to Exhibit 10.13 to the Company's Quarterly Report on Form
                  10-Q for the quarter ended October 28, 1995.

           10.14. Shared Facilities Agreement by The Limited London-Paris-New
                  York, Inc. and Victoria's Secret Stores, Inc., dated October
                  25, 1995 incorporated by reference to Exhibit 10.14 to the
                  Company's Quarterly Report on Form 10-Q for the quarter ended
                  October 28, 1995.

           10.15. Shared Facilities Agreement by Express, Inc. and Bath & Body
                  Works, Inc., dated October 25, 1995 incorporated by reference
                  to Exhibit 10.15 to the Company's Quarterly Report on Form 
                  10-Q for the quarter ended October 28, 1995.

           10.16. Shared Facilities Agreement by The Limited London-Paris-New
                  York, Inc. and Victoria's Secret Stores, Inc., dated October
                  25, 1995 incorporated by reference to Exhibit 10.16 to the
                  Company's Quarterly Report on Form 10-Q for the quarter ended
                  October 28, 1995.

           10.17. Shared Facilities Agreement by The Limited London-Paris-New
                  York, Inc. and Cacique, Inc., dated October 25, 1995
                  incorporated by reference to Exhibit 10.17 to the Company's
                  Quarterly Report on Form 10-Q for the quarter ended October
                  28, 1995.

           10.18. Shared Facilities Agreement by Cacique, Inc. and Bath & Body
                  Works, Inc., dated October 25, 1995 incorporated by reference
                  to Exhibit 10.18 to the Company's Quarterly Report on Form
                  10-Q for the quarter ended October 28, 1995.
                  
           10.19. Shared Facilities Agreement by Express, Inc. and Victoria's
                  Secret Stores, Inc., dated October 25, 1995 incorporated by
                  reference to Exhibit 10.20 to the Company's Quarterly Report
                  on Form 10-Q for the quarter ended October 28, 1995.

           10.20. Shared Facilities Agreement by Lerner New York, Inc. and Bath
                  & Body Works, Inc., dated October 25, 1995 incorporated by
                  reference to Exhibit 10.21 to the Company's Quarterly Report
                  on Form 10-Q for the quarter ended October 28, 1995.

           10.21. Shared Facilities Agreement by Lerner New York, Inc. and
                  Cacique, Inc., dated October 25, 1995 incorporated by
                  reference to Exhibit 10.22 to the Company's Quarterly Report
                  on Form 10-Q for the quarter ended October 28, 1995.

                                       10
<PAGE>
 
           10.22. Shared Facilities Agreement by Express, Inc. and Victoria's
                  Secret Stores, Inc., dated October 25, 1995 incorporated by
                  reference to Exhibit 10.23 to the Company's Quarterly Report
                  on Form 10-Q for the quarter ended October 28, 1995.

           10.23. Intimate Brands, Inc. 1995 Stock Option and Performance
                  Incentive Plan incorporated by reference to Exhibit B to the
                  Company's Proxy Statement dated April 14, 1997.

           10.24. Intimate Brands, Inc. Incentive Compensation Performance Plan
                  incorporated by reference to Exhibit A to the Company's Proxy
                  Statement dated April 14, 1997.

           10.25. Intimate Brands, Inc. 1995 Stock Plan for Non-Associate
                  Directors incorporated by reference to Exhibit 10.26 to the
                  Company's Quarterly Report on Form 10-Q for the quarter ended
                  October 28, 1995.

           10.26. Form of Indemnification Agreement between the Company and the
                  directors and officers of the Company incorporated by
                  reference to Exhibit 10.27 to the Company's Annual Report on
                  Form 10-K for the year ended February 3, 1996.

      11.  Statement re Computation of Per Share Earnings.

      13.  Excerpts from the 1996 Annual Report to Shareholders, including
           "Financial Summary", "Management's Discussion and Analysis" and
           "Financial Statements and Notes" on pages 30 - 46.

      21.  Subsidiaries of the Registrant.

      23.  Consent of Independent Accountants.

      24.  Powers of Attorney.

      99.  Annual Report of The Limited, Inc. Savings and Retirement Plan.

      (b)  Reports on Form 8-K.
           ------------------- 

           No reports on Form 8-K were filed during the fourth quarter of fiscal
           year 1996.

      (c)  Exhibits.
           -------- 

           The exhibits to this report are listed in section (a)(3) of Item 14
           above.

      (d)  Financial Statement Schedules.
           ----------------------------- 

           Not applicable.

 

                                       11
<PAGE>
 
                                  SIGNATURES

Pursuant to the requirements of Section 13 or l5(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

Date: April 29, 1997

                                    INTIMATE BRANDS, INC.
                                    (registrant)


                                    By /s/ PHILIP E. MALLOTT
                                       ---------------------
                                       Philip E. Mallott,
                                       Vice President Finance and
                                       Chief Financial Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities indicated on April 30, 1997:

     Signature                      Title
     ---------                      -----

/s/ LESLIE H. WEXNER*               Chairman of the Board of Directors,
- -----------------------------       President and Chief Executive Officer
Leslie H. Wexner                                                         

/s/ KENNETH B. GILMAN*              Director and Vice Chairman
- -----------------------------                                     
Kenneth B. Gilman

/s/ ROGER D. BLACKWELL*             Director
- -----------------------------                       
Roger D. Blackwell

/s/ CYNTHIA D. FEDUS*               Director
- -----------------------------
Cynthia D. Fedus
 
/s/ E. GORDON GEE*                  Director
- -----------------------------
E. Gordon Gee

/s/ GRACE A. NICHOLS*               Director
- -----------------------------
Grace A. Nichols

/s/ BETH M. PRITCHARD*              Director
- -----------------------------
Beth M. Pritchard

                                       12
<PAGE>
 
/s/ DONALD B. SHACKELFORD*          Director
- -----------------------------
Donald B. Shackelford
 
/s/ ALEX SHUMATE*                   Director
- -----------------------------
Alex Shumate


*The undersigned, by signing his name hereto, does hereby sign this report on
behalf of each of the above-indicated directors of the registrant pursuant to
powers of attorney executed by such directors.



By /s/ PHILIP E. MALLOTT
   ---------------------
   Philip E. Mallott
   Attorney-in-fact

                                       13
<PAGE>
 
             [LETTERHEAD OF COOPERS & LYBRAND L.L.P. APPEARS HERE]

                       REPORT OF INDEPENDENT ACCOUNTANTS



To the Board of Directors and Shareholders of
Intimate Brands, Inc.



We have audited the accompanying consolidated balance sheets of Intimate Brands,
Inc. and Subsidiaries as of February 1, 1997 and February 3, 1996, and the
related consolidated statements of income, shareholders' equity, and cash flows
for each of the three fiscal years in the period ended February 1, 1997, which
financial statements are included on pages 37 through 46 of the 1996 Annual
Report to Shareholders of Intimate Brands, Inc. and incorporated by reference
herein.  These financial statements are the responsibility of the Company's
management.  Our responsibility is to express an opinion on these financial
statements based on our audits.


We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Intimate Brands,
Inc. and Subsidiaries as of February 1, 1997 and February 3, 1996 and the
consolidated results of their operations and their cash flows for each of the
three fiscal years in the period ended February 1, 1997 in conformity with
generally accepted accounting principles.






                                                /s/ Coopers & Lybrand L.L.P.

                                                COOPERS & LYBRAND L.L.P.



Columbus, Ohio
February 24, 1997
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------

 
 
Exhibit No.   Document
- -----------   ----------------------------------------

    11        Statement re Computation of Per Share Earnings.
      
    13        Excerpts from the 1996 Annual Report to Shareholders, including
              "Financial Summary", "Management's Discussion and Analysis" and
              "Financial Statements and Notes" on pages 30 - 46.
      
    21        Subsidiaries of the Registrant.
      
    23        Consent of Independent Accountants.
      
    24        Powers of Attorney.
      
    27        Financial Data Schedule.
      
    99        Annual Report of The Limited, Inc. Savings and Retirement Plan.

<PAGE>
 
                                                                      EXHIBIT 11
                                                                      ----------

                             INTIMATE BRANDS, INC.
                       COMPUTATION OF PER SHARE EARNINGS
 
                     (Thousands except per share amounts)
<TABLE>
<CAPTION>
 
 
                                                                  Quarter Ended                   
                                                       ------------------------------------         
                                                           February 1,        February 3,         
                                                              1997               1996             
                                                       ----------------     ---------------      
<S>                                                    <C>                  <C>                  
Net income                                                     $157,720            $131,916      
                                                       ================     ===============      
Common shares outstanding:                                                                       
   Weighted average                                             252,700             252,121      
   Dilutive effect of stock options                                 297                   -      
   Weighted average treasury shares                               (149)                   -      
                                                       ----------------     ---------------      
   Weighted average used to calculate                                                            
       net income per share                                     252,848             252,121      
                                                       ================     ===============      

Net income per share                                           $   0.62            $   0.52      
                                                       ================     ===============      
                                                                                                 
<CAPTION>                                                                                        
                                                                                                 
                                                                     Year Ended                  
                                                       ------------------------------------      
                                                           February 1,        February 3,        
                                                              1997               1996            
                                                       ----------------     ---------------      

Net income                                                     $258,210            $204,059      
                                                       ================     ===============      
Common shares outstanding:                                                                       
   Weighted average                                             252,700             221,300      
   Dilutive effect of stock options                                 397                   -      
   Weighted average treasury shares                                (42)                   -      
                                                       ----------------     ---------------      
   Weighted average used to calculate                                                            
       net income per share                                     253,055             221,300      
                                                       ================     ===============      

Net income per share                                           $   1.02            $   0.92      
                                                       ================     ===============       
</TABLE>

<PAGE>
 
                               FINANCIAL SUMMARY                      EXHIBIT 13
                                                                      ----------
<TABLE>
<CAPTION>
 
 
(Thousands except per share amounts, ratios and store and associate data)
- --------------------------------------------------------------------------------------------------------------------------------
Fiscal Year                                          1996           1995/./       1994         1993         1992         1991*
 ................................................................................................................................
<S>                                             <C>             <C>            <C>          <C>          <C>          <C>
SUMMARY OF OPERATIONS
Net Sales                                          $2,997,340     $2,516,555   $2,108,310   $1,630,828   $1,325,326   $1,199,496
Gross Income                                       $1,055,045     $  820,928   $  702,287   $  496,500   $  397,936   $  366,938
Operating Income                                   $  458,142     $  386,296   $  337,988   $  218,462   $  167,287   $  177,837
Operating Income as a Percentage of Sales                15.3%          15.4%        16.0%        13.4%        12.6%        14.8%
Income Before Income Taxes                         $  430,210     $  340,059   $  337,988   $  218,462   $  167,287   $  177,837
Net Income                                         $  258,210     $  204,059   $  202,988   $  132,462   $  102,287   $  106,404
Net Income as a Percentage of Sales                       8.6%           8.1%         9.6%         8.1%         7.7%         8.9%
 ................................................................................................................................
OTHER FINANCIAL INFORMATION
Total Assets                                       $1,135,162     $  943,353   $  768,551   $  655,061   $  611,429   $  487,388
Return on Average Assets                                   25%            24%          29%          21%          19%          26%
Working Capital                                    $  333,295     $  241,177   $  220,757   $  157,464   $  151,870   $  169,703
Current Ratio                                             2.0            2.0          2.6          2.3          2.6          3.1
Capital Expenditures                               $  123,630     $  128,229   $  107,037   $   81,145   $   78,792   $   76,975
Long-Term Debt                                     $  350,000     $  350,000            -            -            -            -
Debt-to-Equity Ratio                                       87%           130%           -            -            -            -
Shareholders' Equity                               $  402,053     $  268,937   $  573,195   $  469,136   $  455,180   $  371,188
Return on Average Shareholders' Equity                     77%            48%          39%          29%          25%          36%
Comparable Store Sales Increase                             7%             1%          13%           9%           1%           8%
 ................................................................................................................................
PER SHARE RESULTS
Net Income                                         $     1.02     $     0.92   $     0.97   $     0.63   $     0.49   $     0.51
Book Value                                         $     1.59     $     1.06   $     2.73   $     2.23   $     2.17   $     1.77
Weighted Average Shares Outstanding                   252,942        221,300      210,000      210,000      210,000      210,000
 ................................................................................................................................
STORES AND ASSOCIATES AT END OF YEAR
Total Number of Stores Open                             1,609          1,293        1,037          879          743          662
Selling Square Feet                                 5,047,000      4,230,000    3,419,000    2,915,000    2,349,000    1,895,000
Number of Associates                                   43,900         39,300       30,100       22,500       15,900       14,200
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>
/./ Fifty-three week fiscal year.
*   Includes the results of companies acquired subsequent to the date of
    acquisition.


<TABLE> 
<CAPTION> 
NUMBER OF STORES
<S>                     <C> 
1992 ----------------   743
1993 -------------------   879
1994 ---------------------- 1,037
1995 ------------------------- 1,293
1996 ---------------------------- 1,609
</TABLE> 

                   Intimate Brands, Inc. 30 1996 Annual Report
<PAGE>
 
                      MANAGEMENT'S DISCUSSION AND ANALYSIS



RESULTS OF OPERATIONS

Net sales for the 1996 thirteen-week fourth quarter were $1.161 billion, an
increase of 19% from $977 million for the fourteen-week fourth quarter a year
ago. Operating income before special and nonrecurring items was $281 million, up
23% compared to $228 million last year. Earnings per share before special and
nonrecurring items were up 25% to $0.65 compared to $0.52 in 1995. The Company
recognized a $12 million special and nonrecurring charge in the fourth quarter
of 1996 reflecting the early 1997 sale of Penhaligon's, a wholly-owned, U.K.-
based subsidiary. The 1996 operating results for Penhaligon's, representing
sales of $5.5 million and a pre-tax loss of $3.1 million, are included in the
Company's consolidated results. After reflecting the Penhaligon's charge,
earnings per share were $0.62 for the quarter, up 19% over last year.

  Net sales for the fifty-two week fiscal year ended February 1, 1997 increased
19% to $2.997 billion from $2.517 billion for the fifty-three week last year.
Operating income for the year before special and nonrecurring charges increased
22% to $470 million from 1995's $386 million. Earnings per share before the
Penhaligon's charge were $1.05 in 1996 compared to $0.85 on a pro-forma basis a
year ago, an increase of 24%. After reflecting the Penhaligon's charge, the
Company earned $1.02 per share, an increase of 20% over last year's pro-forma
results.

  The table below includes pro-forma 1995 results reflecting 1) approximately
250 million shares outstanding subsequent to the initial public offering
("IPO"), 2) interest expense on only the Company's outstanding long-term debt
subsequent to the IPO for the entire year and 3) the elimination of interest
earned on temporary excess cash related to the IPO of the Company. 

Divisional highlights include the following:

 . Victoria's Secret is now a $2 billion brand. Victoria's Secret Stores achieved
  an annual sales increase of 13% to $1.45 billion while operating income
  increased 14%, bolstered by strong fourth quarter margins. Building strong
  brand equity throughout the year with new products like the Perfect Silhouette
  bra and the growing Victoria's Secret Bath & Fragrance business has put
  Victoria's Secret Stores in an excellent position as we begin 1997.

 . Victoria's Secret Catalogue experienced a year that started out more slowly
  than expected, but regained momentum in the last half of the year. Sales for
  the year were $684 million, up 3%. Although fourth quarter sales were
  basically flat, operating profits grew by 27%.

 . Bath & Body Works, Intimate Brands' fastest growing and highest profit margin
  business, grew 1996 sales by 59% to $753 million and operating profits by 55%.
  Two hundred and fifty-two stores were added, solidifying Bath and Body Works'
  position in the personal care retail industry. In the fourth quarter, sales
  increased 58% and profits were up 60%, driven by a successful Holiday selling
  season. Bath and Body Works anticipates opening approximately 200 stores in
  1997, including an additional 35 Bath & Body Works at Home test stores.

<TABLE>
<CAPTION>
Year-to-Date
 .............................................................................. 
                                    As      Pro-forma                       As
                              Reported    Adjustments    Pro-forma    Reported
                           February 3,    February 3,  February 3, February 1,
                                  1996           1996         1996        1997
- ------------------------------------------------------------------------------ 
<S>                          <C>         <C>            <C>          <C>
Operating income              $386,296             --     $386,296    $458,142
Interest expense               (49,536)       $17,364      (32,172)    (32,544)
Other income, net                3,299         (1,430)       1,869       4,612
- ------------------------------------------------------------------------------  
Income before income taxes     340,059         15,934      355,993     430,210
Provision for income taxes     136,000          6,400      142,400     172,000
 .............................................................................. 
Net income                    $204,059        $ 9,534     $213,593    $258,210
- ------------------------------------------------------------------------------  
Net income per share              $.92                        $.85       $1.02
- ------------------------------------------------------------------------------  
Weighted average shares
 outstanding                   221,300         29,260      250,560     252,942
- ------------------------------------------------------------------------------  
</TABLE>

                  Intimate Brands, Inc. 31 1996 Annual Report
<PAGE>
 
FINANCIAL SUMMARY

The following summarized financial data compares fiscal 1996 to the comparable
periods for 1995 and 1994:

<TABLE>
<CAPTION>
                                                                                                    % Change
                                                                                             ......................
Net Sales (millions):                                            1996     1995*     1994     1996-1995    1995-1994
 ................................................................................................................... 
<S>                                                            <C>      <C>       <C>        <C>          <C> 
 Victoria's Secret Stores                                      $1,450   $1,286    $1,181           13%           9%
 Victoria's Secret Catalogue                                      684      661       569            3%          16%
 Bath & Body Works                                                753      475       260           59%          83%
 Cacique                                                           88       80        92           10%         (13%)
 Other                                                             22       15         6
 ................................................................................................................... 
 Total                                                         $2,997   $2,517    $2,108           19%          19%
 ................................................................................................................... 
Increase (Decrease) in Comparable Store Sales:
 Victoria's Secret Stores                                           5%      (1%)      12%
 Bath & Body Works                                                 11%      21%       39%
 Cacique                                                            8%     (20%)     (12%)
 ................................................................................................................... 
 Total                                                              7%       1%       13%
 ................................................................................................................... 
Retail sales increase attributable to
 new and remodeled stores                                          19%      17%       16%
Retail sales per average selling square foot                   $  495   $  483    $  486            2%          (1%)
Retail sales per average store (thousands)                     $1,583   $1,585    $1,606            0%          (1%)
Average store size at the end of year (selling square feet)     3,137    3,271     3,297           (4%)         (1%)
Retail selling square feet (thousands)                          5,047    4,230     3,419           19%          24%
 ................................................................................................................... 
Number of stores:
 Beginning of year                                              1,293    1,037       879
  Opened                                                          325      260       166
  Closed                                                           (9)      (4)       (8)
 ................................................................................................................... 
 End of year                                                    1,609    1,293     1,037           24%          25%
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

* Represents fifty-three week fiscal year 

Net Sales

Net sales for the thirteen-week fourth quarter of 1996 increased by 19% to
$1.161 billion over the fourteen-week fourth quarter of 1995. Excluding the
extra fifty-third week last year, net sales increased 24%. This increase was
primarily attributable to the net addition of 316 new stores and 64
remodel/expansions, which accounted for 83% of the total net sales increase. The
balance of the increase was due principally to the 8% increase in comparable
store sales and an $18 million increase in catalogue and other sales, offset by
the extra week in 1995. In 1995, fourth quarter sales increased 22% to $977
million over 1994. The sales increase was primarily attributable to 256 net new
and 60 remodeled stores, which accounted for 69% of the increase. The balance of
the increase came from the extra week (22% of the total increase), a 3% increase
in catalogue sales and a 1% increase in comparable store sales.

  Sales for 1996, a fifty-two week fiscal year, increased by 19% to $2.997
billion over the fifty-three week 1995 fiscal year. Excluding the fifty-third
week in 1995, net sales increased 21% for the year. The sales increase was
attributable to new and remodeled stores (accounting for 73% of the total net
sales increase), and a 7% increase in comparable store sales (25% of the total
increase), and a $41 million increase in catalogue and other sales, offset by
the extra week in 1995. In 1995, sales increased by 19% to $2.517 billion from
1994. The sales increase was attributable to new and remodeled stores, which
accounted for 65% of the total net sales increase. In addition, a 14% increase
in catalogue sales accounted for 19% of the total increase, 10% from the extra
week in 1995 and a 1% increase in comparable store sales comprised the balance.

  In 1996, Victoria's Secret Stores sales increased 13% to $1.450 billion over
1995. The sales increase was primarily attributable to the net addition of 65
new stores and 312,000 selling square feet (70% of the total increase). The
remaining increase came from a 5% increase in comparable store sales, slightly
offset by the impact of the extra week in 1995. In 1995, Victoria's Secret
Stores sales increased 9% to $1.286 billion over the fifty-two week fiscal year
1994. The increase was primarily attributable to the net addition of 70 stores
and 428,000 selling square feet, as the increase attributable to the extra week
in 1995 was offset by the 1% decrease in comparable store sales.

  In 1996, Bath & Body Works sales increased 59% to $753 million over 1995. The
increase was primarily attributable to a net increase of 252 new stores and
506,000 selling square feet, which repre-


                  Intimate Brands, Inc. 32 1996 Annual Report
<PAGE>
 
sents 84% of the total increase in net sales. The remaining increase came from
the 11% increase in comparable store sales, partially offset by the extra week
in 1995. In 1995, Bath & Body Works sales increased by 83% to $475 million over
the fifty-two week period in 1994. The increase was attributable to a net
increase of 180 stores and 359,000 selling square feet (73% of the total
increase). The remainder of the increase was due to a 21% increase in comparable
store sales and the extra week in 1995.

 In 1996, Victoria's Secret Catalogue net sales increased 3% to $684 million
over 1995. A 7% increase in net sales attributable to the 11% increase in
catalogue circulation for the year was partially offset by the impact of the
extra week in 1995. In 1995, Victoria's Secret Catalogue sales increased 16% to
$661 million over the fifty-two week period in 1994. Catalogue circulation
increased 25% for the year, which accounted for 84% of the net sales increase.
The remaining increase was due to the extra week in 1995.

Gross Income

Gross income increased as a percentage of net sales to 40.4% for the fourth
quarter 1996 from 37.4% for the same period in 1995. The rate increase is
primarily due to a 1.8% increase in merchandise margins (representing gross
income before the deduction of buying and occupancy costs) as well as a 1.2%
rate reduction in buying and occupancy costs. The increase in gross income rate
is primarily the result of the growth of Bath & Body Works in the overall mix of
net sales for the Company. Bath & Body Works 1996 fourth quarter sales were
approximately 32% of the total Company compared to 24% in 1995. Bath & Body
Works has historically recorded significantly higher merchandise margins on
personal care products (higher initial markups) and lower buying and occupancy
costs (due to smaller store size and higher sales productivity), as compared
with the balance of the Company. The Company believes that the continued strong
growth of Bath & Body Works will have a positive ongoing impact on gross income
as a percent of total Company sales. The increase in merchandise margins was
also impacted by increased rates at both Bath & Body Works (primarily from lower
promotional activity), and Victoria's Secret Stores (primarily from higher
initial markup). Buying and occupancy costs were also favorably impacted by
Victoria's Secret Catalogue, which experienced a decrease in catalogue and
related costs, due to lower paper prices.

  In fourth quarter 1995, gross income decreased as a percent of net sales to
37.4% from 38.3% for the same period in 1994. The decrease was primarily due to
a 0.7% decrease in merchandise margins, as well as a 0.2% increase in buying and
occupancy costs expressed as a percentage of sales. The decrease in merchandise
margins was primarily the result of Victoria's Secret Stores' decline from
1994's outstanding performance. This was offset to some extent by the growth of
Bath & Body Works from 17% to 24% of total Company sales. The increase in buying
and occupancy costs was primarily a result of higher catalogue and related
costs. Significant paper and postage cost increases pushed catalogue and related
expense up by 32% over 1994, on a 25% increase in catalogues mailed.

  Gross income for 1996, expressed as a percent of net sales, increased 2.6% to
35.2% from 32.6% in 1995. The increase is attributed to a 1.5% increase in
merchandise margins and a 1.0% decrease in buying and occupancy costs. The
primary factor resulting in the increase is the change in the mix in sales of
the Company, as Bath & Body Works increased from 19% of total sales in 1995 to
25% in 1996. Victoria's Secret Stores contributed to the increase in gross
income as a percent of net sales by improving merchandise margins through
increased initial markup. In 1995, gross income, expressed as a percentage of
net sales, was 32.6%, which was 0.7% below the rate for 1994. The decrease was
primarily due to a 0.4% increase in buying and occupancy costs as a percent of
sales and a 0.3% decrease in merchandise margins. The increase in buying and
occupancy costs was primarily a result of higher catalogue and related costs.
The decrease in merchandise margin was primarily from Victoria's Secret Stores'
decline from 1994's outstanding performance. This was partially offset by the
growth of Bath & Body Works, from 12% to 19% of total sales, with its higher
merchandise margins than Company average.

General, Administrative and Store
Operating Expenses

General, administrative and store operating expenses increased as a percent of
net sales to 16.2% in the fourth quarter of 1996 from 14.1% and 13.5% for the
same periods in 1995 and 1994. This increase is primarily the result of the
growth of Bath & Body Works net sales in the fourth quarter from 17% of total
Company sales in 1994, to 24% in 1995 and 32% in 1996. Bath & Body Works, which
operates in significantly smaller stores, has historically recorded higher than
Company average general, administrative and store operating expenses as a
percent of sales


                  Intimate Brands, Inc. 33 1996 Annual Report
<PAGE>
 
due to its emphasis on point of sale marketing and sales floor coverage.
Expectations are that the continued growth of Bath & Body Works, as a percent of
the total Company net sales, will continue to cause these costs for the total
Company, expressed as a percent of net sales, to increase. In addition to the
shift in the sales mix, the increase in rate is somewhat exacerbated due to the
investments made in store staffing and management and point of sale marketing
for the Victoria's Secret Bath & Fragrance business.

  General, administrative and store operating expenses, expressed as a percent
of sales, were 19.5% for fiscal year 1996 compared to 17.3% for 1995. The 1996
expenses increased primarily from the growth of Bath & Body Works percentage of
the total Company sales mix and investments made in store staffing and the
marketing for Victoria's Secret Bath & Fragrance business. The 1995 expenses
were held flat with 1994 as a percent of sales, as expenses grew at a slower
rate than sales at Victoria's Secret Stores, Victoria's Secret Catalogue and
Bath & Body Works, despite the growth of Bath & Body Works, which has
historically incurred an expense rate higher than the Company average.

Special and Nonrecurring Item

The Company recognized a $12 million charge in the fourth quarter of 1996
representing the estimated loss on the early 1997 sale of Penhaligon's, which
had 1996 sales of $5.5 million and a $3.1 million pre-tax operating loss (see
Note 3).

Operating Income

Operating income, as a percent of sales, was 15.3%, 15.4% and 16.0% for fiscal
years 1996, 1995 and 1994. The decrease in operating income as a percent of net
sales in 1996 was primarily due to the $12 million Penhaligon's charge. Without
that charge, operating income as a percent of sales would have been
15.7%, a 0.3% increase. Improved gross income and the changing sales mix of the
Company, as mentioned above, were responsible for the increase.

  The 1995 operating income rate decrease of 0.6% came primarily from the
decline of Victoria's Secret Stores merchandise margins and the increased paper
and postage expenses at Victoria's Secret Catalogue. These reductions were
partially offset by higher margins at Bath & Body Works and the growth of Bath &
Body Works to 19% of total Company sales from 12% in 1994.

Interest Expense and Other Income

In 1996, the Company incurred $8.1 million and $32.5 million in interest for the
fourth quarter and year, compared to $9.6 million and $49.5 million in 1995 for
the same periods. Interest expense for 1996 resulted primarily from the $350
million of long-term debt, whereas 1995 is comprised of $21.7 million of
interest on $350 million of long-term debt which was outstanding for
approximately nine months of the year. The balance primarily resulted from $800
million of short-term debt. All of the short-term debt was repaid in 1995 with
cash made available by the initial public offering and cash flow from
operations.

  In 1996, the Company earned $1.6 million and $4.6 million in other income for
the fourth quarter and year, compared to $1.9 million and $3.3 million in 1995
for the same periods. This other income is primarily interest income (based upon
the Federal Reserve AA composite 30-day rate) earned from excess cash from
operations managed through The Limited, Inc.'s centralized cash management
system (see Note 10).

FINANCIAL CONDITION

The Company's consolidated balance sheet as of February 1, 1997 provides
evidence of financial strength and flexibility. A more detailed discussion of
liquidity, capital resources and capital requirements follows.

Liquidity and Capital Resources

Cash provided by operating activities and cash funding from The Limited, Inc.'s
centralized cash management systems provide the resources to support operations,
including projected growth, seasonal requirements and capital expenditures. A
summary of the Company's working capital position and capitalization follows
(thousands):

<TABLE>
<CAPTION>
                                                  1996       1995       1994
 ..............................................................................
<S>                                             <C>        <C>        <C>
Cash Provided by Operating
  Activities                                    $337,664   $323,908   $205,593
Working Capital                                 $333,295   $241,177   $220,757
Capitalization:
  Long-Term Debt                                $350,000   $350,000         --
  Deferred Income Taxes                           50,935     71,475   $ 52,957
  Shareholders' Equity                           402,053    268,937    573,195
 ..............................................................................
Total Capitalization                            $802,988   $690,412   $626,152
- ------------------------------------------------------------------------------ 
</TABLE> 

The Company considers the following to be useful measures of liquidity and
 capital resources:

<TABLE> 
<CAPTION> 
                                                    1996       1995       1994
 ...............................................................................
<S>                                                 <C>        <C>        <C> 
Debt-to-Capitalization Ratio                          44%        51%      N/M*
(Long-Term Debt Divided by
Total Capitalization)
Cash Flow to Capital Investment                      273%       253%       192%
(Net Cash Provided by Operating
Activities Divided by
Capital Expenditures)
- -------------------------------------------------------------------------------
</TABLE>
*N/M = Not Meaningful


                  Intimate Brands, Inc. 34 1996 Annual Report
<PAGE>
 
The Company's operations are seasonal in nature and are comprised of two
principal selling seasons: Spring (the first and second quarters) and Fall (the
third and fourth quarters). The fourth quarter, including the Holiday season,
has accounted for approximately 39% of net sales in each of the last three
years. Accordingly, cash requirements are highest in the third quarter as the
Company's inventory builds in anticipation of the Holiday selling season, which
in turn produces a substantial portion of the Company's operating cash flow for
the year.

  Net cash provided by operating activities totaled $337.7 million, $323.9
million and $205.6 million for 1996, 1995 and 1994. In 1996, the net cash used
to fund the increase in inventory approximated $76.0 million versus $63.4
million and $69.9 million in 1995 and 1994. In both 1996 and 1995 inventories
increased by 21%, consistent with the Company's 19% increase in net sales. In
1996, accounts payable and accrued expenses increased principally as a result of
a $32.4 million increase in merchandise/trade payables, $11.1 million in
payroll and related liabilities and accrued rent of $6.3 million. These
increases are all due to the overall growth of the Company. In 1995, accrued
expenses increased principally from $17.2 million of interest and $7.3 million
of rent from store growth. Prior to 1995, the Company had no direct debt and
paid no interest. Beginning in 1995, income tax liabilities were recorded on the
Company's balance sheet. Prior to this, the Company transferred all current
income tax liabilities to The Limited, Inc. as incurred. As a result, income
taxes increased approximately $92.8 million in 1995.

  Investing activities were all for capital expenditures, which are primarily
for new and remodeled stores.

 Included in financing activities were cash dividends paid of $.48 per share.
Other financing activities in 1996 include the net receipt of $34.1 million from
the intercompany and cash management account activity with The Limited, Inc.
(see Note 10). Prior to the capitalization of the Company, such amounts were
reflected as a component of shareholders' equity. Other changes in shareholders'
equity in 1995 and 1994 represent net intercompany activity such as that
described in Note 10 prior to the incorporation of the Company. The remaining
changes in financing activities in 1995 represent the activities related to the
formation of the Company and the related initial public offering.

Capital Expenditures

Capital expenditures, primarily for new and remodeled stores, amounted to $123.6
million, $128.2 million and $107.0 million for 1996, 1995 and 1994, of which
$91.5 million, $109.1 million and $62.4 million, was for new stores and
remodeling and expanding existing stores. The Company expended $10.4 million in
1994 for leasehold improvements to a new catalogue telemarketing center in
Kettering, Ohio, to expand Victoria's Secret Catalogue's operations.

<TABLE>
<CAPTION>
                                                                Change from Prior Year
                                                                ......................
                                Goal-1997    1996       1995     1997-1996   1996-1995
 ......................................................................................
<S>                             <C>        <C>        <C>        <C>         <C>
Victoria's Secret Stores
 Stores                               801        736        671         65          65
 Selling Sq. Ft.                3,615,000  3,326,000  3,014,000    289,000     312,000
Bath &Body Works
 Stores                               960        750        498        210         252
 Selling Sq. Ft.                1,869,000  1,354,000    848,000    515,000     506,000
Cacique
 Stores                               118        119        120         (1)         (1)
 Selling Sq. Ft.                  363,000    365,000    366,000     (2,000)     (1,000)
Penhaligon's*
 Stores                                --          4          4         (4)         --
 Selling Sq. Ft.                       --      2,000      2,000     (2,000)         --
 ......................................................................................
Total Retail Divisions
 Stores                             1,879      1,609      1,293        270         316
 Selling Sq. Ft.                5,847,000  5,047,000  4,230,000    800,000     817,000
- --------------------------------------------------------------------------------------
</TABLE>
* Reflects sale in early 1997.


                  Intimate Brands, Inc. 35 1996 Annual Report
<PAGE>
 
  The Company anticipates spending $145-$170 million in 1997 for capital
expenditures, of which $120-$140 million will be for new stores, the relocation
and expansion of existing stores and related improvements for the retail
businesses. Also included in the capital expenditure estimate is about $20
million for equipment and leasehold improvements for the Bath & Body Works new
distribution center and world headquarters, scheduled for completion in the
summer of 1997.

  The Company has announced its intention to add approximately 800,000 selling
square feet in 1997, which will represent a 16% increase over year-end 1996. It
is anticipated the increase will result from the addition of approximately 270
net new stores and the expansion of approximately 35 stores. The Company expects
that future capital expenditures will be funded principally by net cash provided
by operating activities.

Impact of Inflation

The Company's results of operations and financial condition are presented based
upon historical cost. While it is difficult to accurately measure the impact of
inflation due to the imprecise nature of the estimates required, the Company
believes that the effects of inflation, if any, on the results of operations and
financial condition have been minor.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

The Company cautions that any forward-looking statements (as such term is
defined in the Private Securities Litigation Reform Act of 1995) contained in
this Report, the Form 10-K or made by management of the Company involve risks
and uncertainties, and are subject to change based on various important factors.
The following factors, among others, in some cases have affected and in the
future could affect the Company's financial performance and actual results and
could cause actual results for 1997 and beyond to differ materially from those
expressed or implied in any such forward-looking statements: changes in consumer
spending patterns, consumer preferences and overall economic conditions, the
impact of competition and pricing, changes in weather patterns, political
stability, currency and exchange risks and changes in existing or potential
duties, tariffs or quotas, postal rate increases and charges, paper and printing
costs, availability of suitable store locations at appropriate terms, ability to
develop new merchandise and ability to hire and train associates.



                  Intimate Brands, Inc. 36 1996 Annual Report
<PAGE>
 
                       CONSOLIDATED STATEMENTS OF INCOME

<TABLE>
<CAPTION>
 
 
(Thousands except per share amounts)
- ------------------------------------------------------------------------------------------------
                                                               1996           1995          1994
 ................................................................................................
<S>                                                      <C>           <C>           <C>
NET SALES                                               $ 2,997,340    $ 2,516,555   $ 2,108,310
Cost of Goods Sold, Occupancy and Buying Costs           (1,942,295)    (1,695,627)   (1,406,023)
 ................................................................................................
GROSS INCOME                                              1,055,045        820,928       702,287
General, Administrative and Store Operating Expenses       (584,903)      (434,632)     (364,299)
Special and Nonrecurring Item                               (12,000)             -             -
 ................................................................................................
OPERATING INCOME                                            458,142        386,296       337,988
Interest Expense                                            (32,544)       (49,536)            -
Other Income, Net                                             4,612          3,299             -
 ................................................................................................
INCOME BEFORE INCOME TAXES                                  430,210        340,059       337,988
Provision for Income Taxes                                  172,000        136,000       135,000
 ................................................................................................
NET INCOME                                              $   258,210    $   204,059   $   202,988
 ................................................................................................
NET INCOME PER SHARE                                    $      1.02    $       .92   $       .97
- ------------------------------------------------------------------------------------------------
</TABLE>
The accompanying Notes are an integral part of these Consolidated Financial 
Statements.



     NET SALES CAGR 23%                              NET INCOME CAGR 26%  
       (IN MILLIONS)                                   (IN MILLIONS)      
  (Compound Annual Growth                                                 
   Rate, last four years)                       
                                                
  [BAR GRAPH APPEARS HERE]                        [BAR GRAPH APPEARS HERE]
                                                                          



                   Intimate Brands, Inc. 37 1996 Annual Report
<PAGE>
 
                          CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
 
 
(Thousands)
- ------------------------------------------------------------------------------
ASSETS                                             Feb. 1, 1997   Feb. 3, 1996
 ..............................................................................
<S>                                                <C>            <C>
CURRENT ASSETS
  Cash and Equivalents                               $  135,111      $  12,095
  Accounts Receivable                                    18,750         16,928
  Inventories                                           434,800        358,846
  Intercompany Receivable                                    60         34,136
  Other                                                  68,255         66,430
 ..............................................................................
TOTAL CURRENT ASSETS                                    656,976        488,435
 ..............................................................................
PROPERTY AND EQUIPMENT, NET                             395,647        358,032
 ..............................................................................
OTHER ASSETS                                             82,539         96,886
 ..............................................................................
TOTAL ASSETS                                         $1,135,162      $ 943,353
- ------------------------------------------------------------------------------
LIABILITIES AND SHAREHOLDERS' EQUITY
 ..............................................................................
CURRENT LIABILITIES
  Accounts Payable                                   $   88,896      $  64,452
  Accrued Expenses                                      136,598        104,023
  Income Taxes                                           98,187         78,783
 ..............................................................................
TOTAL CURRENT LIABILITIES                               323,681        247,258
 ..............................................................................
LONG-TERM DEBT                                          350,000        350,000
 ..............................................................................
DEFERRED INCOME TAXES                                    50,935         71,475
 ..............................................................................
OTHER LONG-TERM LIABILITIES                               8,493          5,683
 ..............................................................................
SHAREHOLDERS' EQUITY
  Common Stock                                            2,527          2,527
  Paid-In Capital                                       675,240        675,421
  Retained Earnings (Deficit)                          (272,071)      (409,011)
 ..............................................................................
                                                        405,696        268,937
 ..............................................................................
  Less: Treasury Stock, at Cost                          (3,643)             -
 ..............................................................................
TOTAL SHAREHOLDERS' EQUITY                              402,053        268,937
 ..............................................................................
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY           $1,135,162      $ 943,353
- ------------------------------------------------------------------------------
</TABLE>
The accompanying Notes are an integral part of these Consolidated Financial 
Statements.



                  Intimate Brands, Inc. 38 1996 Annual Report
<PAGE>
 
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>
 
 
(Thousands)
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                Common Stock
                                                            ....................
                                                                                             Retained    Treasury            Total 
                                                            Shares       Par     Paid-In     Earnings      Stock,    Shareholders' 
                                                       Outstanding     Value     Capital     (Deficit)    at Cost           Equity 
 ....................................................................................................................................
<S>                                                    <C>             <C>       <C>         <C>         <C>         <C>
BALANCE, JANUARY 29, 1994                                  210,000         -           -    $ 469,136           -        $ 469,136 
Intercompany Activity                                            -         -           -      (98,929)          -          (98,929)
Net Income                                                       -         -           -      202,988           -          202,988 
 ....................................................................................................................................

BALANCE, JANUARY 28, 1995                                  210,000         -           -    $ 573,195           -        $ 573,195 
Intercompany Activity                                            -         -           -       (5,941)          -           (5,941)
Transfer of Equity to Debt ($350,000 Long-Term
     Debt and $550,000 Short-Term Borrowings)                    -         -           -     (900,000)          -         (900,000)
Cash Dividend to Parent Prior to Initial
     Public Offering                                             -         -           -     (250,000)          -         (250,000)
Sale of Common Stock in Initial Public Offering             42,700    $2,527    $675,421            -           -          677,948 
Net Income                                                       -         -           -      204,059           -          204,059 
Cash Dividends to Shareholders                                   -         -           -      (30,324)          -          (30,324)
 ....................................................................................................................................

BALANCE, FEBRUARY 3, 1996                                  252,700    $2,527    $675,421    $(409,011)          -        $ 268,937 
Net Income                                                       -         -           -      258,210           -          258,210 
Cash Dividends to Shareholders                                   -         -           -     (121,270)          -         (121,270)
Purchase of Treasury Stock                                    (235)        -           -            -     $(3,986)          (3,986)
Exercise of Stock Options and Other                             33         -        (181)           -         343              162 
 ....................................................................................................................................

BALANCE, FEBRUARY 1, 1997                                  252,498    $2,527    $675,240    $(272,071)    $(3,643)       $ 402,053 
- ------------------------------------------------------------------------------------------------------------------------------------

</TABLE> 
The accompanying Notes are an integral part of these Consolidated Financial 
Statements.




                  Intimate Brands, Inc. 39 1996 Annual Report
<PAGE>
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
 
 
(Thousands)
- ---------------------------------------------------------------------------------

                                                     1996        1995        1994 
 .................................................................................
<S>                                             <C>         <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES

Net Income                                      $ 258,210   $ 204,059   $ 202,988 
 .................................................................................
IMPACT OF OTHER OPERATING ACTIVITIES ON CASH
FLOWS

Depreciation and Amortization                      85,573      75,686      69,331 
Special and Nonrecurring Item                      12,000           -           - 
 .................................................................................
CHANGE IN ASSETS AND LIABILITIES

Accounts Receivable                                (1,822)     (4,888)     (3,315)
Inventories                                       (75,954)    (63,374)    (69,923)
Accounts Payable and Accrued Expenses              53,510      33,459      13,149 
Income Taxes                                       (1,136)     92,808      (4,549)
Other Assets and Liabilities                        7,283     (13,842)     (2,088)
 .................................................................................
NET CASH PROVIDED BY OPERATING ACTIVITIES         337,664     323,908     205,593 
 .................................................................................
CASH USED FOR INVESTING ACTIVITIES

Capital Expenditures                             (123,630)   (128,229)   (107,037)
 .................................................................................
FINANCING ACTIVITIES

Proceeds from Short-Term Borrowings                     -     250,000           - 
Repayments of Short-Term Borrowings                     -    (800,000)          - 
Proceeds from Sale of Common Stock                      -     677,948           - 
Dividends Paid                                   (121,270)   (280,324)          - 
Purchase of Treasury Stock                         (3,986)          -           - 
Decrease (Increase) in Intercompany Receivable     34,076     (34,136)          - 
Other Changes in Shareholders' Equity                 162      (5,941)    (98,929)
 .................................................................................
NET CASH USED FOR FINANCING ACTIVITIES            (91,018)   (192,453)    (98,929)
 .................................................................................
NET INCREASE (DECREASE) IN CASH AND
 EQUIVALENTS                                      123,016       3,226        (373)

Cash and Equivalents, Beginning of Year            12,095       8,869       9,242 
 .................................................................................
CASH AND EQUIVALENTS, END OF YEAR               $ 135,111   $  12,095   $   8,869 
- ---------------------------------------------------------------------------------
</TABLE> 
The accompanying Notes are an integral part of these Consolidated Financial 
Statements.

      WORKING CAPITAL
       (IN MILLIONS)

   [GRAPH APPEARS HERE]

     CAPITAL EXPENDITURES
        (IN MILLIONS)

     [GRAPH APPEARS HERE]


                  Intimate Brands, Inc. 40 1996 Annual Report
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1. BASIS OF PRESENTATION

Intimate Brands, Inc. (the "Company") was incorporated on May 16, 1995, and on
May 19, 1995 acquired the assets and liabilities of the Intimate Brands
Businesses in exchange for 210 million shares of Class B common stock issued to
The Limited, Inc. The Intimate Brands Businesses include specialty retail and
catalogue operations which offer women's intimate and other apparel, personal
care products and accessories, and, prior to their transfer to the Company, were
direct and indirect subsidiaries of The Limited, Inc. They consisted of
Victoria's Secret Stores, Victoria's Secret Catalogue, Bath & Body Works,
Cacique, Penhaligon's and Gryphon Development. An initial public offering (the
"Offering") of 40 million shares of the Company's Class A common stock was
consummated on October 24, 1995, and on November 21, 1995, the Company sold an
additional 2.7 million shares as a result of underwriters exercising options to
purchase additional shares at the Offering price per share to cover over-
allotments. After these transactions, approximately 83% of the outstanding
common stock of the Company was owned by The Limited, Inc.

  The net proceeds received by the Company from the sale of the common stock
in the above transactions approximated $678 million and were used to repay
borrowings under a $250 million bank credit agreement and approximately $428
million of short-term intercompany debt.

  An additional $122 million of short-term intercompany debt was paid from cash
flow generated from operations during the fourth quarter of 1995. All short-term
intercompany debt was fully repaid as of February 3, 1996.

  The accompanying consolidated financial statements include the historical
financial statements of, and transactions applicable to, the Intimate Brands
Businesses and reflect the assets, liabilities, results of operations and cash
flows on a historical cost basis.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and
all significant subsidiaries which are more than 50% owned and controlled. All
significant intercompany balances and transactions have been eliminated in
consolidation.

Fiscal Year

The Company's fiscal year ends on the Saturday closest to January 31. Fiscal
years are designated in the financial statements and notes by the calendar year
in which the fiscal year commences. The results for fiscal year 1996 represent
the 52-week period ended February 1, 1997 and results for fiscal years 1995 and
1994 represent the 53-week period ended February 3, 1996 and the 52-week period
ended January 28, 1995.

Cash and Equivalents

Cash and equivalents include amounts on deposit with financial institutions and
money market investments with maturities of less than 90 days.

Inventory

Inventories are principally valued at the lower of average cost or market, on a
first-in first-out basis, utilizing the retail method.

Catalogue Costs and Advertising

Catalogue costs, primarily consisting of catalogue production and mailing costs,
are amortized over the expected future revenue stream, which is principally from
three to six months from the date catalogues are mailed. All other advertising
costs are expensed at the time the promotion first appears in media or in the
store. Catalogue and advertising costs amounted to $229 million, $213 million
and $169 million in 1996, 1995 and 1994.

Property and Equipment

Depreciation and amortization of property and equipment are computed for
financial reporting purposes on a straight-line basis, using service lives
ranging principally from 10-15 years for building and leasehold improvements,
and 3-10 years for other property and equipment. The cost of assets sold or
retired and the related accumulated depreciation or amortization are removed
from the accounts with any resulting gain or loss included in net income.
Maintenance and repairs are charged to expense as incurred. Major

                  Intimate Brands, Inc. 41 1996 Annual Report
<PAGE>
 
renewals and betterments that extend service lives are capitalized. Long-lived
assets are reviewed for impairment whenever events or changes in circumstances
indicate that full recoverability is questionable. Factors used in the valuation
include, but are not limited to, management's plans for future operations,
recent operating results and projected cash flows.

Goodwill Amortization

Goodwill represents the excess of the purchase price over the fair value of the
net assets of acquired companies and is amortized on a straight-line basis
principally over 30 years.

Shareholders' Equity

At February 1, 1997, there were 550 million of $.01 par value Class A shares and
550 million of $.01 par value Class B shares authorized, of which 42.5 million
shares (net of .2 million shares held in treasury) and 210 million shares,
respectively, were issued and outstanding. At February 3, 1996, there were 42.7
million Class A shares and 210 million Class B shares issued and outstanding. In
addition there were 55 million of $.01 par value preferred shares authorized,
none of which have been issued.

  Holders of Class A common stock generally have identical rights to holders of
Class B common stock, except that holders of Class A common stock are entitled
to one vote per share while holders of Class B common stock are entitled to
three votes per share on all matters submitted to a vote of shareholders. Each
share of Class B common stock is convertible while held by The Limited, Inc. or
any of its subsidiaries into one share of Class A common stock.

Revenue Recognition

Sales are recorded upon purchase by customers. A reserve is provided equal to
the gross profit on projected catalogue merchandise returns, based on prior
experience.

Income Taxes

Income taxes are calculated in accordance with Statement of Financial Accounting
Standards ("SFAS") No. 109, "Accounting for Income Taxes," which requires the
use of the liability method. Deferred tax assets and liabilities are recognized
based on the difference between the financial statement carrying amounts of
existing assets and liabilities and their respective tax bases.

  Deferred tax assets and liabilities are measured using enacted tax rates in
effect in the years in which those temporary differences are expected to
reverse. Under SFAS 109, the effect on deferred taxes of a change in tax rates
is recognized in income in the period that includes the enactment date.

  The Company is included in The Limited, Inc.'s consolidated Federal and
certain state income tax groups for income tax reporting purposes and is
responsible for its proportionate share of income taxes calculated upon its
Federal taxable income at a current estimate of the annual effective tax rate.

Net Income Per Share

Net income per share is computed based upon the weighted average number of
outstanding common shares, including the effect of stock options. The common
stock issued to The Limited, Inc. (210 million Class B shares) in connection
with the incorporation of the Company is assumed to have been outstanding for
all periods presented. There were 253.1 million, 221.3 million and 210 million
weighted average shares considered outstanding for 1996, 1995 and 1994.

Use of Estimates in the Preparation of Financial Statements

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during
the reporting period. Since actual results may differ from those estimates, the
Company revises its estimates and assumptions as new information becomes
available.

Reclassifications

Certain amounts in previously reported balance sheet captions have been
reclassified to conform with current year presentation.

3. SPECIAL AND NONRECURRING ITEM

During the fourth quarter of 1996, the Company recognized a $12 million charge
representing the estimated loss on the sale of Penhaligon's, a U.K.-based
subsidiary. The transaction closed subsequent to the end of fiscal 1996, in
early 1997.

                  Intimate Brands, Inc. 42 1996 Annual Report
<PAGE>
 
4. PROPERTY AND EQUIPMENT

Property and equipment, at cost, consisted of (thousands):

<TABLE> 
<CAPTION> 
                                                1996      1995
<S>                                         <C>       <C>
 ..............................................................
Furniture, fixtures and equipment           $577,024  $497,228
Building improvements and leaseholds         122,748   105,680
Construction in progress                       1,827     2,457
 ..............................................................
                                             701,599   605,365

Less: accumulated depreciation
 and amortization                            305,952   247,333
 ..............................................................
Property and equipment, net                 $395,647  $358,032
- --------------------------------------------------------------
</TABLE> 
 
5. LEASED FACILITIES AND COMMITMENTS

Annual store rent is comprised of a fixed minimum amount, plus contingent rent
based upon a percentage of sales exceeding a stipulated amount. Store lease
terms generally require additional payments covering taxes, common area costs
and certain other expenses.

 A summary of rent expense for 1996, 1995 and 1994 follows (thousands):
<TABLE>
<CAPTION>
                                      1996      1995      1994
<S>                               <C>       <C>       <C>
 ..............................................................
Store rent:
 Fixed minimum                    $135,439  $109,238  $ 89,506
 Contingent                         10,874     9,039     7,294
 ..............................................................
Total store rent                   146,313   118,277    96,800
Buildings, equipment and other      15,633    10,183    10,880
 ..............................................................
Total rent expense                $161,946  $128,460  $107,680
- --------------------------------------------------------------
</TABLE>

Rent expense includes charges from The Limited, Inc. and its subsidiaries for
office and distribution center space under formal agreements which approximate
market rates. At February 1, 1997, the Company was committed to noncancelable
leases with remaining terms of one to twenty years. These commitments include
store leases with initial terms ranging from ten to twenty years and offices and
distribution centers leased from The Limited with initial terms of 15 years. A
majority of the Company's store leases are guaranteed by The Limited. A summary
of minimum rent commitments under noncancelable leases follows (thousands):

<TABLE> 

<S>                                       <C>   
1997                                      $158,857
1998                                       159,186
1999                                       155,459
2000                                       152,001
2001                                       146,828
Thereafter                                 624,324
</TABLE> 

6. OTHER ASSETS

Other assets consisted of (thousands):

<TABLE> 
<CAPTION> 
                                              1996     1995
<S>                                       <C>       <C> 
 ...........................................................
Goodwill, net of accumulated
 amortization of $25,924 and $22,480      $ 76,531  $87,872
Other                                        6,008    9,014
 ...........................................................
Total other assets                        $ 82,539  $96,886
- ----------------------------------------------------------- 
</TABLE>

7. ACCRUED EXPENSES
Accrued expenses consisted of (thousands):

<TABLE> 
<CAPTION> 
                                                    1996       1995
<S>                                             <C>        <C> 
 ...................................................................
Accrued compensation,                   
 payroll taxes and benefits                     $ 33,099   $ 21,982
Accrued rent                                      23,347     17,022
Accrued taxes, other than income                  12,768     15,580
Estimated returns for catalogue
 merchandise                                      13,276     10,051
Accrued interest                                  14,029     17,186
Other                                             40,079     22,202
 ...................................................................
Total accrued expenses                          $136,598   $104,023
- -------------------------------------------------------------------
</TABLE> 

8. INCOME TAXES

The provision for income taxes consisted of (thousands):

<TABLE> 
<CAPTION> 
                                                    1996       1995       1994
<S>                                             <C>        <C>        <C> 
 ..............................................................................
Currently payable:
 Federal                                        $146,700   $108,800   $122,800
 State                                            28,300     15,600     16,800
 ..............................................................................
                                                 175,000    124,400    139,600
 ..............................................................................
Deferred:
 Federal                                          (4,700)     2,200     (5,100)
 State                                             1,700      9,400        500
 ..............................................................................
                                                  (3,000)    11,600     (4,600)
 ..............................................................................
Total provision                                 $172,000   $136,000   $135,000
- ------------------------------------------------------------------------------
</TABLE> 

A reconciliation between the statutory Federal income tax rate and the effective
income tax rate follows:

<TABLE> 
<CAPTION> 
                                                    1996       1995       1994
<S>                                                 <C>        <C>        <C> 
 ..............................................................................
Federal income tax rate                             35.0%      35.0%      35.0%
State income tax, net of Federal
 income tax effect                                   4.5        4.8        4.2
Other items, net                                     0.5        0.2        0.7
 ..............................................................................
                                                    40.0%      40.0%      39.9%
- ------------------------------------------------------------------------------
</TABLE>

Income taxes payable included current deferred tax assets of $458 thousand and
$9.7 million at February 1, 1997 and February 3, 1996. Current income tax
obligations are treated as having been settled through the intercompany accounts
as if the Company were filing its income tax returns on a separate company
basis. Such amounts were $167 million in 1996. A

                 Intimate Brands, Inc. 43 1996 Annual Report 
<PAGE>
 
summary of the effect of temporary differences which give rise to deferred
income tax balances follows (thousands):
<TABLE>
<CAPTION>
1996                     Assets   Liabilities      Total
 ........................................................
<S>                      <C>      <C>           <C>
Excess of tax over
 book depreciation             -     $(64,448)  $(64,448)
State income taxes       $11,262            -     11,262
Other, net                34,670      (31,961)     2,709
 ........................................................
Total deferred income
 taxes                   $45,932     $(96,409)  $(50,477)
- --------------------------------------------------------

<CAPTION> 
1995                      Assets  Liabilities      Total
 ........................................................
<S>                      <C>      <C>           <C>
Excess of tax over
 book depreciation             -     $(68,071)  $(68,071)
State income taxes       $10,392            -     10,392
Other, net                20,596      (24,697)    (4,101)
 ........................................................
Total deferred income
 taxes                   $30,988     $(92,768)  $(61,780)
- --------------------------------------------------------
</TABLE>

The Internal Revenue Service has assessed The Limited for additional taxes and
interest for the years 1989-1992. The portion of the assessment relating to the
Company was based on treatment of construction allowances. The Limited has made
deposits to mitigate further interest being assessed and management believes
these deposits are sufficient to limit any further exposure. The Limited has
allocated a portion of the deposit to the Company which is included in deferred
taxes.

9. LONG-TERM DEBT

Long-term debt consists of notes which represent the Company's proportionate
share of certain long-term debt of The Limited. The interest rates and
maturities of the notes parallel those of the corresponding debt of The Limited.
A summary of unsecured long-term debt at February 1, 1997 and February 3, 1996
follows (thousands):
<TABLE>
<CAPTION>
                                         1996      1995
 .......................................................
<S>                                 <C>       <C>
7 1/2% Debentures due March 2023     $100,000  $100,000
9 1/8% Notes due February 2001        150,000   150,000
8 7/8% Notes due August 1999          100,000   100,000
 .......................................................
                                     $350,000  $350,000
- -------------------------------------------------------
</TABLE>

Each of the notes is to be automatically prepaid concurrently with any
prepayment of the corresponding debt of The Limited. The debt of The Limited
corresponding to the 7 1/2% debentures maturing in 2023 is subject to early
redemption by The Limited at its option beginning in 2003 at specified declining
premiums. The other notes are not subject to early redemption by The Limited.

10. RELATED PARTY TRANSACTIONS

Transactions between the Company and The Limited, Inc. and its wholly-owned
subsidiaries commonly occur in the normal course of business and principally
consist of the following:

  Merchandise purchases
  Capital expenditures for new and remodeled stores
  Real estate management and leasing
  Inbound and outbound transportation
  Corporate services

Information with regard to these transactions is as follows:

  Significant purchases are made from Mast, a wholly-owned subsidiary of The
Limited, Inc. Mast is a contract manufacturer and apparel importer. Prices are
negotiated on a competitive basis by merchants of the Company with Mast and the
manufacturers.

  The Company's real estate operations, including all aspects of lease
negotiations and ongoing dealings with landlords and developers, are handled
centrally by the Real Estate Division of The Limited ("Real Estate Division").
Real Estate Division expenses are allocated to the Company based on new and
remodeled store construction projects and open selling square feet in relation
to the totals for The Limited.

  The Company's store design and construction operations are coordinated
centrally by the Store Planning Division of The Limited ("Store Planning
Division"). The Store Planning Division facilitates the design and construction
of new stores and remodels and, upon completion, transfers the stores to the
Company at actual cost. Store Planning Division expenses are charged to the
Company based on new and remodeled store construction projects and open selling
square feet in relation to the totals for The Limited.

  The Company's inbound and outbound transportation expenses, exclusive of
Victoria's Secret Catalogue (which maintains its own order fulfillment
operation), are managed centrally by Limited Distribution Services ("LDS"), a
wholly-owned subsidiary of The Limited, Inc. Inbound freight is charged to the
Company based on actual receipts while outbound freight is charged based on a
percentage of cartons shipped.


                  Intimate Brands, Inc. 44 1996 Annual Report
<PAGE>
 
  The Limited provides certain services to the Company including, among other
things, aircraft, certain tax, treasury, legal, accounting and audit, corporate
development, risk management, associate benefit plan administration, human
resources and compensation, and government affairs services. Specifically
identifiable costs are charged directly to the Company. All other services-
related costs not specifically attributable to an operating business have been
allocated to the Company based upon a percentage of sales.

  The Company participates in The Limited's centralized cash management system.
Under this system, cash received from the Company's operations is transferred to
The Limited's centralized cash accounts and cash disbursements are funded from
the centralized cash accounts on a daily basis. For all periods through May 18,
1995, intercompany accounts have been characterized as a component of
shareholders' equity in the accompanying consolidated balance sheets and
intercompany transactions have been reported as financing activities in the
accompanying consolidated statements of cash flows. Effective May 19, 1995, the
intercompany accounts became an interest earning asset (interest bearing
liability). The amount of the intercompany receivable from The Limited under
these agreements at February 1, 1997 is approximately $60 thousand.

  The Company is charged rent expense, common area maintenance charges and
utilities for stores shared with other consolidated subsidiaries of The Limited,
Inc. The charges are based on square footage and represent the proportionate
share of the under-lying leases with third parties.

  The Company is also charged rent expense at market rates for the distribution
center and home office space that it occupies according to formal 15-year lease
agreements, which contain options to renew.

  The Company and The Limited have entered into intercompany agreements which
establish the provision of services in accordance with the terms described
above. The prices charged to the Company for services provided under these
agreements may be higher or lower than prices that may be charged by third
parties. It is not practicable therefore, to estimate what these costs would be
if The Limited were not providing these services and the Company was required to
purchase these services from outsiders or develop internal expertise. Management
believes the charges and allocations described above are fair and reasonable.

  The following table summarizes the related party transactions between the
Company and The Limited, Inc. and its wholly-owned subsidiaries for the years
indicated (thousands):
<TABLE>
<CAPTION>
                                    1996      1995      1994
 ............................................................
<S>                             <C>       <C>       <C>
Mast purchases                  $367,240  $286,335  $247,989
Capital expenditures              88,740   113,383    75,740
Inbound and outbound
 transportation                   31,816    22,336    13,378
Corporate charges                 35,130    31,860    26,560
Store leases and other
 occupancy                        35,510    27,730    20,407
Distribution center, MIS and
 home office expenses             11,253     7,413     9,345
Centrally managed benefits        32,713    28,025    19,879
Interest charges                  32,544    40,579         -
Interest income                    4,612     3,299         -
 ............................................................
Total                           $639,558  $560,960  $413,298
- ------------------------------------------------------------
</TABLE>

  Proprietary credit cards accepted by the Company are offered to customers
through Alliance Data Systems/World Financial Network National Bank ("ADS"), a
40% owned venture of The Limited, Inc. (The Limited, Inc. sold a 60% interest in
ADS effective January 1996; prior to that time it was a wholly-owned
subsidiary). ADS charges each business a separately negotiated fee for
transactions processed under this arrangement.

11. STOCK OPTIONS AND RESTRICTED STOCK
Prior to the Company's Offering, officers and key associates were granted
options in The Limited's stock plans. Concurrent with the Offering the Company
has established a stock plan for officers and key associates, providing for
awards of up to 17.5 million shares.

  Stock options are granted based upon fair market value at the date of grant.
In connection with the Offering, certain options to purchase stock of The
Limited held by Company associates were canceled in exchange for approximately
466,000 options to purchase the Company's common stock at the Offering price of
$17 per share.

  The Company adopted the disclosure requirements of Statement of Financial
Accounting Standards No. 123 ("SFAS 123"), "Accounting for Stock-Based
Compensation," effective with the 1996 financial

                  Intimate Brands, Inc. 45 1996 Annual Report
<PAGE>
 
statements, but elected to continue to measure compensation expense in
accordance with APB Opinion No. 25, "Accounting for Stock Issued to
Employees." Accordingly, no compensation expense for stock options has been
recognized. If compensation expense had been determined based on the estimated
fair value of options granted in 1995 and 1996, consistent with the methodology
in SFAS 123, the pro-forma effects on the Company's net income and net income
per share would have been immaterial.

  Also in connection with the Offering, 193,500 restricted shares of the
Company's common stock were granted at the Offering price of $17 per share in
exchange for canceling restricted shares of The Limited. Additionally,
approximately 169,000 and 163,000 restricted shares were granted in 1996 and
1995, with market values at date of grant of $3.0 million in 1996 and $2.5
million in 1995. The market value is being amortized as compensation expense
over the vesting period, generally four or five years. Compensation expenses
related to these awards amounted to $3.0 million, $2.7 million and $1.3 million
in 1996, 1995 and 1994.

A summary of option activity for 1996 and 1995 follows:
<TABLE>
<CAPTION>
 
                                1996               1995
                         ..................  .................
                                   Weighted           Weighted
                                    Average            Average
                                     Option             Option
                          Shares      Price   Shares     Price
 ..............................................................
<S>                    <C>         <C>       <C>      <C>
Outstanding at
 beginning of year       682,000        $17        -         -
Granted                  931,000        $15  682,000       $17
Exercised                (15,000)       $17        -         -
Canceled                 (68,000)       $16        -         -
 ..............................................................
Outstanding at end
 of year               1,530,000        $16  682,000       $17
- --------------------------------------------------------------
Options exercisable
 at year-end             126,000        $17        -         -
- --------------------------------------------------------------
</TABLE>

Approximately 90% of the options outstanding and exercisable at year-end are at
prices between $14 and $17 per share. The remaining options are at prices
between $17 and $23 per share.

12. RETIREMENT BENEFITS

The Company participates in a defined contribution retirement plan sponsored by
The Limited. Participation in this plan is available to all associates who have
completed 1,000 or more hours of service with the Company during certain 12-
month periods and attained the age of 21. The Company's contributions to this
plan are based on a percentage of the associates' annual compensation. The cost
of this plan was $10.9 million, $8.1 million and $5.5 million in 1996, 1995 and
1994.

13. DISCLOSURE ABOUT FAIR VALUE OF FINANCIAL INSTRUMENTS

The following methods and assumptions were used to estimate the fair value of
each class of financial instruments for which it is practicable to estimate that
value.

Current Assets and Current Liabilities

The carrying value of accounts receivable, accounts payable and accrued expenses
approximates fair value because of their short maturity.

Long-Term Debt

The fair value of the Company's long-term debt is estimated based on the quoted
market prices for the same or similar issues or on the current rates offered to
the Company for debt of the same remaining maturities. The estimated fair value
of the Company's long-term debt at February 1, 1997 and February 3, 1996 was
$354.7 million and $360.2 million.

14. QUARTERLY FINANCIAL DATA (UNAUDITED)

Summarized quarterly financial results for 1996 and 1995 follow (thousands
except per share amounts):
<TABLE>
<CAPTION>
Quarter                                   First     Second     Third      Fourth
 ................................................................................
1996
<S>                                    <C>       <C>        <C>       <C>
Net sales                              $586,208   $653,291  $596,985  $1,160,856
Gross income                            174,777    216,962   194,031     469,275
Net income                               25,235     48,060    27,195     157,720
Net income
 per share                             $    .10   $    .19  $    .11  $      .62
- --------------------------------------------------------------------------------
1995
Net sales                              $479,835   $553,511  $506,092  $  977,117
Gross income                            137,793    170,387   147,546     365,202
Net income                               24,402     33,724    14,017     131,916
Net income
 per share                             $    .12   $    .16  $    .07  $      .52
- --------------------------------------------------------------------------------
</TABLE> 


                  Intimate Brands, Inc. 46 1996 Annual Report
<PAGE>
 
Market Price and Dividend Information

The following is a summary of market price and dividend activity since the
Company was originally listed on the New York Stock Exchange ("IBI") on 
October 24, 1995:
<TABLE> 
<CAPTION> 
                                          Market Price
 ....................................................................
                                                                Cash
                                                            Dividend
                                           High      Low   Per Share
 ....................................................................
Fiscal Year End 1996
 ....................................................................
<S>                                      <C>       <C>         <C> 
4th Quarter                              $20       $15 5/8      $.12
3rd Quarter                               21 3/4    17 1/8       .12
2nd Quarter                               24 3/8    18 3/4       .12
1st Quarter                              $21 1/2   $14 1/8      $.12
 ....................................................................

Fiscal Year End 1995
 ....................................................................
4th Quarter                              $18 1/8   $13 3/8      $.12
3rd Quarter                              $18 1/2   $16 3/4         -
- --------------------------------------------------------------------
</TABLE>

On February 1, 1997, there were approximately 1,000 shareholders of record.
However, when including active associates who participate in the Company's stock
purchase plan, associates who own shares through Company sponsored retirement
plans and others holding shares in broker accounts under street name, the
Company estimates the shareholder base at approximately 36,000.


REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders of Intimate Brands, Inc.

We have audited the accompanying consolidated balance sheets of Intimate Brands,
Inc. and subsidiaries as of February 1, 1997 and February 3, 1996, and the
related consolidated statements of income, shareholders' equity, and cash flows
for each of the three fiscal years in the period ended February 1, 1997 (on
pages 37-46). These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

  In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Intimate Brands,
Inc. and subsidiaries as of February 1, 1997 and February 3, 1996 and the
consolidated results of their operations and their cash flows for each of the
three fiscal years in the period ended February 1, 1997 in conformity with
generally accepted accounting principles.

Coopers &Lybrand L.L.P.
Columbus, Ohio
February 24, 1997


                  Intimate Brands, Inc. 47 1996 Annual Report

<PAGE>
 
                                                                      EXHIBIT 21
                                                                      ----------

                        SUBSIDIARIES OF THE REGISTRANT

<TABLE> 
<CAPTION> 

                                                      Jurisdiction          
       Subsidiaries (a)                               of Incorporation      
       ------------                                   ----------------      
<S>                                                   <C> 
Victoria's Secret Stores, Inc. (b)                    Delaware              
Cacique, Inc. (c)                                     Delaware              
Victoria's Secret Catalogue, Inc. (d)                 Delaware              
Bath & Body Works, Inc. (e)                           Delaware              
Gryphon Development, Inc. (f)                         Delaware              
Intimate Brands Service Corporation (g)               Delaware               
</TABLE> 

(a)  The names of certain subsidiaries are omitted since such unnamed
     subsidiaries, considered in the aggregate as a single subsidiary, would not
     constitute a significant subsidiary as of February 1, 1997.

(b)  Victoria's Secret Stores, Inc. is a wholly-owned subsidiary of Victoria's
     Secret Stores Holding Corporation, a Delaware corporation and a wholly-
     owned subsidiary of the registrant.

(c)  Cacique, Inc. is a wholly-owned subsidiary of Cacique Holding Corporation,
     a Delaware corporation and a wholly-owned subsidiary of the registrant.

(d)  Victoria's Secret Catalogue, Inc. is a wholly-owned subsidiary of
     Victoria's Secret Catalogue  Holding Corporation, a Delaware corporation
     and a wholly-owned subsidiary of the registrant.

(e)  Bath & Body Works, Inc. is a wholly-owned subsidiary of Bath and Body Works
     Holding Corporation, Inc., a Delaware corporation and a wholly-owned
     subsidiary of the registrant.

(f)  Gryphon Development, Inc. is a wholly-owned subsidiary of the Gryphon
     Holding Corporation, a Delaware corporation and a wholly-owned subsidiary
     of the registrant.

(g)  Intimate Brands Service Corporation is a wholly-owned subsidiary of the
     registrant.

<PAGE>
 
                                                                     EXHIBIT 23
                                                                     ----------
                [LETTERHEAD OF COOPERS & LYBRAND APPEARS HERE]




                      CONSENT OF INDEPENDENT ACCOUNTANTS



We consent to the incorporation by reference in the registration statement of
Intimate Brands, Inc. on Form S-8, Registration Nos. 333-1960, 333-04921, 333-
04923 and 333-10215 of our report dated February 24, 1997, on our audits of the
consolidated financial statements of Intimate Brands, Inc. and Subsidiaries as
of February 1, 1997, and February 3, 1996, and for the fiscal years ended
February 1, 1997, February 3, 1996, and January 28, 1995, which report is
included in this Annual Report on Form 10-K.



                                                /s/ Coopers & Lybrand L.L.P

                                                COOPERS & LYBRAND L.L.P.



Columbus, Ohio
April 25, 1997

<PAGE>
 
                                                                      EXHIBIT 24
                                                                      ----------



                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ LESLIE H. WEXNER
                                --------------------
                                Leslie H. Wexner
<PAGE>
 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ KENNETH B. GILMAN
                                ---------------------
                                Kenneth B. Gilman
<PAGE>
 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ ROGER D. BLACKWELL
                                ----------------------
                                Roger D. Blackwell
<PAGE>
 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ CYNTHIA D. FEDUS
                                --------------------
                                Cynthia D. Fedus
<PAGE>
 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ E. GORDON GEE
                                -----------------
                                E. Gordon Gee
<PAGE>
 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ GRACE A. NICHOLS
                                --------------------
                                Grace A. Nichols
<PAGE>
 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ BETH M. PRITCHARD
                                ---------------------
                                Beth M. Pritchard
<PAGE>


 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ DONALD B. SHACKELFORD
                                -------------------------
                                Donald B. Shackelford
<PAGE>


 
                               POWER OF ATTORNEY
                           OFFICERS AND DIRECTORS OF
                             INTIMATE BRANDS, INC.



     The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its 1996 fiscal year under the provisions of the Securities Exchange Act of 1934
with the Securities and Exchange Commission, Washington, D.C., hereby
constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman, and each of
them, with full powers of substitution and resubstitution, as attorney to sign
for the undersigned in any and all capacities such Annual Report on Form 10-K
and any and all amendments thereto, and any and all applications or other
documents to be filed with the Securities and Exchange Commission pertaining to
such Annual Report on Form 10-K with full power and authority to do and perform
any and all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do or
cause to be done by virtue hereof.


       EXECUTED as of the 24th day of January, 1997.



                                /s/ ALEX SHUMATE
                                --------------------
                                Alex Shumate

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF INTIMATE BRANDS, INC. AND SUBSIDIARIES FOR
THE YEAR ENDED FEBRUARY 1, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1996
<PERIOD-END>                               FEB-01-1997
<CASH>                                         135,111
<SECURITIES>                                         0
<RECEIVABLES>                                   18,750
<ALLOWANCES>                                         0
<INVENTORY>                                    434,800
<CURRENT-ASSETS>                               656,976
<PP&E>                                         701,599
<DEPRECIATION>                                 305,952
<TOTAL-ASSETS>                               1,135,162
<CURRENT-LIABILITIES>                          323,681
<BONDS>                                        350,000
                                0
                                          0
<COMMON>                                         2,527
<OTHER-SE>                                     399,526
<TOTAL-LIABILITY-AND-EQUITY>                 1,135,162
<SALES>                                      2,997,340
<TOTAL-REVENUES>                             2,997,340
<CGS>                                        1,942,295
<TOTAL-COSTS>                                1,942,295
<OTHER-EXPENSES>                               584,903
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              32,544
<INCOME-PRETAX>                                430,210
<INCOME-TAX>                                   172,000
<INCOME-CONTINUING>                            258,210
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   258,210
<EPS-PRIMARY>                                     1.02
<EPS-DILUTED>                                     1.02
        

</TABLE>

<PAGE>
 
                                                                      EXHIBIT 99
                                                                      ----------

             [LETTERHEAD OF ARY, EARMAN AND ROEPCKE APPEARS HERE]


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                    ----------------------------------------



To the Plan Administrator of The Limited,
Inc. Savings and Retirement Plan:


    We have audited the accompanying statements of net assets available for
benefits of The Limited, Inc. Savings and Retirement Plan (the "Plan") as of
December 31, 1996 and 1995, and the related statements of changes in net assets
available for benefits for each of the three years in the period ended December
31, 1996.  These financial statements are the responsibility of the Plan's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, the financial statements referred to above present fairly,
in all material respects, the net assets available for benefits of the Plan as
of December 31, 1996 and 1995, and the changes in net assets available for
benefits for each of the three years in the period ended December 31, 1996, in
conformity with generally accepted accounting principles.

                                                /s/ Ary, Earman and Roepcke

Columbus, Ohio,
March 20, 1997.

<PAGE>
 
                  THE LIMITED, INC. SAVINGS AND RETIREMENT PLAN
                  ---------------------------------------------

                 STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS
                 ----------------------------------------------

                                DECEMBER 31, 1996
                                -----------------

<TABLE>
<CAPTION>

                                                                  Limited            Fixed           Index-500   
                                                   TOTAL         Stock Fund       Income Fund          Fund      
ASSETS                                         --------------  -------------      -----------   ---------------  
- ------                                        
<S>                                           <C>               <C>                <C>              <C>              
Investments, at Fair Value:                                                                                      
   Determined by Quoted Market Price:                                                                            
     Common Stock:                                                                                               
       The Limited, Inc.                                                                                         
         (Cost $34,108,707)                   $ 60,824,705      $60,824,705       $      -         $      -      
       Intimate Brands, Inc.                                                                                     
         (Cost $1,037,101)                         976,468             -                 -                -      
     Shares of Registered Investment                                                                             
       Company:                                                                                                  
         Vanguard Investment Contract                                                                            
           Trust (Cost $82,389,513)             82,389,513             -           82,389,513             -      
         Vanguard Index Trust - 500                                                                              
           Portfolio (Cost $38,949,927)         53,136,984             -                 -          53,136,984   
         Vanguard U.S. Growth Portfolio                                                                          
           (Cost $36,722,202)                   46,268,660             -                 -                -      
         Vanguard Wellington Fund                                                                                
           (Cost $9,986,245)                    10,453,023             -                 -                -      
   Temporary Investments (Cost                                                                                   
     Approximates Fair Value)                       30,946              873            18,039            5,684   
                                              ------------      -----------       -----------      -----------   
                                                                                                                 
       Total Investments                       254,080,299       60,825,578        82,407,552       53,142,668   
                                                                                                                 
Contribution Receivable from Employers          20,704,066        2,147,770         7,190,373        5,136,265   
Receivable from Employers for Withheld                                                                           
   Participants' Contributions                   1,183,352          118,433           391,432          298,971   
Due from Brokers                                   311,530          311,530              -                -      
Interfund Transfers                                   -               4,686           (12,473)          12,645   
Accrued Interest and Dividends                       4,553            1,089             1,772              847   
                                              ------------      -----------       -----------      -----------   
                                                                                                                 
       Total Assets                            276,283,800       63,409,086        89,978,656       58,591,396   
                                              ------------      -----------       -----------      -----------   
                                                                                                                 
LIABILITIES                                                                                                      
- -----------
                                                                                                                 
Due to Brokers                                     122,686             -                 -                -      
Administrative Fees Payable                        278,885          114,176            29,286           15,828   
                                              ------------      -----------       -----------      -----------   
                                                                                                                 
       Total Liabilities                           401,571          114,176            29,286           15,828   
                                              ------------      -----------       -----------      -----------   

NET ASSETS AVAILABLE FOR BENEFITS             $275,882,229      $63,294,910       $89,949,370      $58,575,568   
                                              ============      ===========       ===========      ===========   
</TABLE>


<TABLE>
<CAPTION>

                                                                                  Intimate
                                               U.S. Growth      Wellington         Brands
                                                   Fund            Fund          Stock Fund
ASSETS                                         ------------     -----------    ---------------
- ------                                       
<S>                                            <C>              <C>            <C>
                                                                                
Investments, at Fair Value:                                                     
   Determined by Quoted Market Price:                                           
     Common Stock:                                                              
       The Limited, Inc.                                                        
         (Cost $34,108,707)                    $      -        $      -         $      -
       Intimate Brands, Inc.                                                    
         (Cost $1,037,101)                            -               -             976,468
     Shares of Registered Investment                                            
       Company:                                                                 
         Vanguard Investment Contract                                           
           Trust (Cost $82,389,513)                   -               -                -
         Vanguard Index Trust - 500                                             
           Portfolio (Cost $38,949,927)               -               -                -
         Vanguard U.S. Growth Portfolio                                         
           (Cost $36,722,202)                   46,268,660            -                -
         Vanguard Wellington Fund                                               
           (Cost $9,986,245)                          -         10,453,023             -
   Temporary Investments (Cost                                                  
     Approximates Fair Value)                        3,824             329            2,197
                                               -----------     -----------      -----------
                                                                                
       Total Investments                        46,272,484      10,453,352          978,665
                                                                                
Contribution Receivable from Employers           4,396,598       1,667,242          165,818
Receivable from Employers for Withheld                                          
   Participants' Contributions                     255,519         108,647           10,350
Due from Brokers                                      -               -                -
Interfund Transfers                                 (4,213)         (2,507)           1,862
Accrued Interest and Dividends                         682             131               32
                                               -----------     -----------      -----------
                                                                                
       Total Assets                             50,921,070      12,226,865        1,156,727
                                               -----------     -----------      -----------
                                                                                
LIABILITIES                                                                     
- -----------
                                                                                
Due to Brokers                                        -               -             122,686
Administrative Fees Payable                        109,033          10,562             -
                                               -----------     -----------      -----------
                                                                                
       Total Liabilities                           109,033          10,562          122,686
                                               -----------     -----------      -----------

NET ASSETS AVAILABLE FOR BENEFITS              $50,812,037     $12,216,303      $ 1,034,041
                                               ===========     ===========      ===========
</TABLE>

    The accompanying notes are an integral part of this financial statement.

                                       F-1
<PAGE>
 
                  THE LIMITED, INC. SAVINGS AND RETIREMENT PLAN
                  ---------------------------------------------

                 STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS
                 ----------------------------------------------

                                DECEMBER 31, 1995
                                -----------------

<TABLE>
<CAPTION>

                                                           Limited         Fixed         Index-500     U.S. Growth    Wellington
                                              TOTAL       Stock Fund    Income Fund        Fund           Fund           Fund
ASSETS                                     ------------  -------------  -------------  -------------   -----------    ------------
- ------                                                                                                                     
<S>                                        <C>           <C>            <C>             <C>            <C>            <C>

Investments, at Fair Value:                                                                                          
   Determined by Quoted Market Price:                                                                                
     Common Stock:                                                                                                   
       The Limited, Inc.                                                                                             
         (Cost $36,237,327)               $ 69,418,465   $ 69,418,465   $       -      $       -      $       -      $       -
     Shares of Registered Investment                                                                                 
       Company:                                                                                                      
         Vanguard Investment Contract                                                                                
           Trust (Cost $70,972,869)         70,972,869           -        70,972,869           -              -              -
         Vanguard Index - 500                                                                                        
           Portfolio (Cost $28,215,245)     36,781,237           -              -        36,781,237           -              -
         Vanguard U.S. Growth                                                                                        
           Portfolio (Cost $22,450,170)     28,568,077           -              -              -        28,568,077           -
         Vanguard Wellington Fund                                                                                    
           (Cost $2,688,763)                 2,810,545           -              -              -              -         2,810,545
   Determined By Contract Value:                                                                                     
     Guaranteed Investment Contracts:                                                                                
         Metropolitan Life Insurance         7,064,772           -         7,064,772           -              -              -
   Temporary Investments (Cost                                                                                       
     Approximates Fair Value)                   29,917            209         29,708           -              -              -
                                          ------------   ------------   ------------   ------------   ------------   ------------ 
                                                                                                                     
       Total Investments                   215,645,882     69,418,674     78,067,349     36,781,237     28,568,077      2,810,545
                                                                                                                     
Contribution Receivable from Employers      21,814,605      3,121,459     10,109,934      4,317,439      3,491,987        773,786
Receivable from Employers for Withheld                                                                               
   Participants' Contributions               1,417,497        227,262        522,163        331,820        263,791         72,461
Due from Brokers                                46,096         46,096           -              -              -              -
Interfund Transfers                               -          (122,205)        (6,207)       (50,186)        33,824        144,774
Accrued Interest and Dividends                   3,174            541          1,760            421            418             34
Other Assets                                       976           -              -               424            483             69
                                          ------------   ------------   ------------   ------------   ------------   ------------ 
                                                                                                                     
       Total Assets                        238,928,230     72,691,827     88,694,999     41,381,155     32,358,580      3,801,669
                                          ------------   ------------   ------------   ------------   ------------   ------------ 
                                                                                                                     
LIABILITIES                                                                                                          
- -----------
                                                                                                                     
Other Liabilities                               26,894           -            26,894           -              -              -
Administrative Fees Payable                    392,065        129,381        141,144         66,651         50,968          3,921
                                          ------------   ------------   ------------   ------------   ------------   ------------ 
                                                                                                                     
       Total Liabilities                       418,959        129,381        168,038         66,651         50,968          3,921
                                          ------------   ------------   ------------   ------------   ------------   ------------ 

NET ASSETS AVAILABLE FOR BENEFITS         $238,509,271   $ 72,562,446   $ 88,526,961   $ 41,314,504   $ 32,307,612   $  3,797,748
                                          ============   ============   ============   ============   ============   ============
</TABLE>

    The accompanying notes are an integral part of this financial statement.

                                       F-2

<PAGE>
 
                  THE LIMITED, INC. SAVINGS AND RETIREMENT PLAN
                  ---------------------------------------------

            STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
            ---------------------------------------------------------

                      FOR THE YEAR ENDED DECEMBER 31, 1996
                      ------------------------------------

<TABLE>
<CAPTION>

                                                                Limited           Fixed          Index-500    
                                                 Total         Stock Fund      Income Fund          Fund      
                                              ------------    ------------     -----------      ------------  
<S>                                         <C>               <C>              <C>              <C>           

Investment Income:                                                                                            
   Increase (Decrease) in Net                                                                                 
     Unrealized Appreciation                $  5,826,139      $(3,507,840)     $      -         $ 5,621,065   
   Realized Gain on Sale of Securities        14,208,839        9,385,783             -           2,732,990   
   Interest                                    4,977,925           17,980        4,888,501            6,109   
   Dividends                                   1,400,891        1,395,032             -                -      
   Mutual Funds' Earnings                      5,229,593              -               -           1,139,142   
                                            ------------      -----------      -----------      -----------

     Total Investment Income (Loss)           31,643,387        7,290,955        4,888,501        9,499,306   
                                            ------------      -----------      -----------      -----------
                                                                                                              
Contributions:                                                                                                
   Employers                                  30,145,525        3,087,453       10,664,673        7,443,415   
   Participants                               16,172,183        1,802,993        5,382,468        4,063,595   
                                            ------------      -----------      -----------      -----------
                                                                                                              
     Total Contributions                      46,317,708        4,890,446       16,047,141       11,507,010   
                                            ------------      -----------      -----------      -----------
                                                                                                              
Interfund Transfers                                 -         (13,040,074)      (3,485,681)       5,016,481   
                                            ------------      -----------      -----------      -----------
                                                                                                              
Transfer of Participants' Account                                                                             
   Balances to Former Affiliate's Plan       (10,235,572)      (2,073,801)      (2,722,848)      (3,193,351)  
                                            ------------      -----------      -----------      -----------   
                                                                                                              
Administrative Expense                          (935,202)        (258,452)        (320,918)        (125,949)  
                                            ------------      -----------      -----------      -----------   
                                                                                                              
Benefits to Participants                     (29,417,363)      (6,076,610)     (12,983,786)      (5,442,433)  
                                            ------------      -----------      -----------      -----------   
                                                                                                              
Increase (Decrease) in Net Assets                                                                             
   Available for Benefits                     37,372,958       (9,267,536)       1,422,409       17,261,064   
                                                                                                              
Beginning Net Assets Available for                                                                            
   Benefits                                  238,509,271       72,562,446       88,526,961       41,314,504   
                                            ------------      -----------      -----------      -----------   

Ending Net Assets Available for Benefits    $275,882,229      $63,294,910      $89,949,370      $58,575,568   
                                            ============      ===========      ===========      ===========   
</TABLE>



<TABLE>
<CAPTION>

                                                                                  Intimate
                                               U.S. Growth      Wellington         Brands
                                                  Fund             Fund          Stock Fund
                                               -----------     ------------     ------------
<S>                                            <C>             <C>              <C>

Investment Income:                                                              
   Increase (Decrease) in Net                                                   
     Unrealized Appreciation                  $ 3,428,551      $   344,996      $   (60,633)
   Realized Gain on Sale of Securities          2,001,323           90,165           (1,422)
   Interest                                         4,933           60,295              107
   Dividends                                         -                -               5,859
   Mutual Funds' Earnings                       3,420,290          670,161             -
                                              -----------      -----------      -----------

     Total Investment Income (Loss)             8,855,097        1,165,617          (56,089)
                                              -----------      -----------      -----------
                                                                                
Contributions:                                                                  
   Employers                                    6,287,166        2,489,055          173,763
   Participants                                 3,449,162        1,412,169           61,796
                                              -----------      -----------      -----------
                                                                                
     Total Contributions                        9,736,328        3,901,224          235,559
                                              -----------      -----------      -----------
                                                                                
Interfund Transfers                             6,476,961        4,164,295          868,018
                                              -----------      -----------      -----------
                                                                                
Transfer of Participants' Account                                               
   Balances to Former Affiliate's Plan         (2,040,825)        (204,747)            -
                                              -----------      -----------      -----------
                                                                                
Administrative Expense                           (207,292)         (22,591)            -
                                              -----------      -----------      -----------
                                                                                
Benefits to Participants                       (4,315,844)        (585,243)         (13,447)
                                              -----------      -----------      -----------
                                                                                
Increase (Decrease) in Net Assets                                               
   Available for Benefits                      18,504,425        8,418,555        1,034,041
                                                                                
Beginning Net Assets Available for                                              
   Benefits                                    32,307,612        3,797,748             -
                                              -----------      -----------      -----------

Ending Net Assets Available for Benefits      $50,812,037      $12,216,303      $ 1,034,041
                                              ===========      ===========      ===========
</TABLE>

    The accompanying notes are an integral part of this financial statement.

                                       F-3

<PAGE>
 
                  THE LIMITED, INC. SAVINGS AND RETIREMENT PLAN
                  ---------------------------------------------

            STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
            ---------------------------------------------------------

                      FOR THE YEAR ENDED DECEMBER 31, 1995
                      ------------------------------------

<TABLE>
<CAPTION>
                                                           Limited         Fixed        Index-500      U.S. Growth    Wellington
                                               Total      Stock Fund    Income Fund        Fund           Fund           Fund
                                            ------------ ------------   ------------   ------------   ------------   ------------
<S>                                       <C>            <C>            <C>            <C>            <C>            <C>

Investment Income:                                                                                                   
  Increase (Decrease) in Net                                                                                         
    Unrealized Appreciation               $  7,426,953   $ (5,714,880)  $       -      $  7,535,683   $  5,484,368   $    121,782
  Realized Gain on Sale of Securities        3,567,665      1,581,946           -         1,096,390        877,023         12,306
  Interest                                   4,771,693         10,190      4,752,866          4,761          3,726            150
  Dividends                                  1,632,728      1,632,728           -              -              -              -
  Mutual Funds' Earnings                     2,054,249           -              -           832,487      1,151,646         70,116
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
    Total Investment Income (Loss)          19,453,288     (2,490,016)     4,752,866      9,469,321      7,516,763        204,354
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
Contributions:                                                                                                       
  Employers                                 29,943,002      4,142,615     13,472,869      6,246,002      4,928,087      1,153,429
  Participants                              13,909,162      2,380,938      4,899,509      3,466,763      2,694,626        467,326
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
    Total Contributions                     43,852,164      6,523,553     18,372,378      9,712,765      7,622,713      1,620,755
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
Interfund Transfers                               -          (775,658)    (1,604,380)       (28,051)       378,900      2,029,189
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
Administrative Expense                      (1,017,651)      (384,338)      (357,753)      (153,254)      (117,880)        (4,426)
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
Benefits to Participants                   (24,679,806)    (7,721,019)    (9,758,147)    (3,959,696)    (3,188,820)       (52,124)
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
Increase (Decrease) in Net Assets                                                                                    
  Available for Benefits                    37,607,995     (4,847,478)    11,404,964     15,041,085     12,211,676      3,797,748
                                                                                                                     
Beginning Net Assets Available for                                                                                   
  Benefits                                 200,901,276     77,409,924     77,121,997     26,273,419     20,095,936           -
                                          ------------   ------------   ------------   ------------   ------------   ------------
                                                                                                                     
Ending Net Assets Available for Benefits  $238,509,271   $ 72,562,446   $ 88,526,961   $ 41,314,504   $ 32,307,612   $  3,797,748
                                          ============   ============   ============   ============   ============   ============
</TABLE>


    The accompanying notes are an integral part of this financial statement.

                                       F-4
<PAGE>
 

                  THE LIMITED, INC. SAVINGS AND RETIREMENT PLAN
                  ---------------------------------------------

            STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
            ---------------------------------------------------------

                      FOR THE YEAR ENDED DECEMBER 31, 1994
                      ------------------------------------

<TABLE>
<CAPTION>

                                                               Limited          Fixed          Index-500      U.S. Growth
                                                 Total        Stock Fund     Income Fund         Fund            Fund
                                             ------------    ------------    ------------    ------------    ------------
<S>                                          <C>             <C>             <C>             <C>             <C>    

Investment Income:                                                                                           
    Increase (Decrease) in Net                                                                               
       Unrealized Appreciation               $  1,716,786    $  1,918,510    $       -       $   (568,121)   $    366,397
    Realized Gain on Sale of Securities         3,033,768       2,781,458            -            206,695          45,615
    Interest                                    4,123,855           9,181       4,110,632           2,223           1,819
    Dividends                                   1,575,897       1,575,897            -               -               -
    Mutual Funds' Earnings                        864,642            -               -            661,477         203,165
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
       Total Investment Income                 11,314,948       6,285,046       4,110,632         302,274         616,996
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Contributions:                                                                                               
    Employers                                  23,236,673       4,220,346      11,221,074       4,509,396       3,285,857
    Participants                               10,745,605       2,466,228       3,919,556       2,532,832       1,826,989
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
       Total Contributions                     33,982,278       6,686,574      15,140,630       7,042,228       5,112,846
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Transfer of Participants' Account                                                                            
    Balances to Former Affiliate's Plan           (37,482)            (14)        (37,468)           -               -
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Interfund Transfers                                  -         (1,149,559)        231,825         879,225          38,509
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Administrative Expense                           (755,565)       (335,032)       (270,359)        (84,273)        (65,901)
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Benefits to Participants                      (29,091,678)    (13,430,138)    (11,480,188)     (2,305,551)     (1,875,801)
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Increase (Decrease) in Net Assets                                                                            
Available for Benefits                         15,412,501      (1,943,123)      7,695,072       5,833,903       3,826,649
                                                                                                             
Beginning Net Assets Available for                                                                           
    Benefits                                  185,488,775      79,353,047      69,426,925      20,439,516      16,269,287
                                             ------------    ------------    ------------    ------------    ------------
                                                                                                             
Ending Net Assets Available for Benefits     $200,901,276    $ 77,409,924    $ 77,121,997    $ 26,273,419    $ 20,095,936
                                             ============    ============    ============    ============    ============
</TABLE>


    The accompanying notes are an integral part of this financial statement.

                                       F-5

<PAGE>
 
                 THE LIMITED, INC. SAVINGS AND RETIREMENT PLAN
                 ---------------------------------------------

                         NOTES TO FINANCIAL STATEMENTS
                         -----------------------------



(1)  DESCRIPTION OF THE PLAN
     -----------------------

     General
     -------

     The Limited, Inc. Savings and Retirement Plan (the "Plan") is a defined
       contribu tion plan covering certain employees of The Limited, Inc. and
       its affiliates (the "Employers") who are at least 21 years of age and
       have completed 1,000 or more hours of service during their first
       consecutive twelve months of employ ment or any calendar year beginning
       in or after their first consecutive twelve months of employment. Certain
       employees of the Employers, who are covered by a collective bargaining
       agreement, are not eligible to participate in the Plan. At December 31,
       1996, there were 25,392 participants in the Plan.

     On August 31, 1993, The Limited, Inc. sold 60% of its interest in Brylane,
       Inc. and transferred the assets and liabilities allocated to the
       employees of Brylane, Inc. and its affiliates to the Brylane L.P. Savings
       and Retirement Plan.

     On January 31, 1996, The Limited, Inc. sold 60% of its interest in World
       Finan cial Network National Bank and transferred the assets and
       liabilities allo cated to the employees of World Financial Network
       National Bank and its affiliates to the World Financial Network National
       Bank Savings and Retirement Plan.

     The following description of the Plan provides only general information.
       Participants should refer to the Plan document for a more complete
       description of the Plan's provisions. The Plan is subject to the
       provisions of the Employee Retirement Income Security Act of 1974 (ERISA)
       as amended.

     Amendments
     ----------

     During 1994, the Plan was amended and restated effective as of January 1,
       1992 to, among other things, (1) make certain changes in the design of
       the Plan to comply with the Internal Revenue code of 1986, as amended,
       and the Employee Retirement Income Security Act of 1974, as amended and
       (2) incorporate amendments previously made.

     Contributions
     -------------

     Employer Contributions:

     The Employers may provide a non-service related retirement contribution of
       4% of annual compensation up to the Social Security wage base and 7% of
       annual compensation after that and a service related retirement
       contribution of 1% of annual compensation for participants who have
       completed five or more years of vesting service as of the last day of the
       Plan year. Participants who complete 500 hours of service during the Plan
       year and are participants on the last day of the Plan year are eligible.
       The annual compensation of each participant taken into account under the
       Plan is limited to the maximum amount permitted under Section 401(a)(17)
       of the Internal Revenue Code. The annual compensation limit for the Plan
       year ended December 31, 1996, was $150,000. The limit increases to
       $160,000 for 1997.

     The Employers may provide a matching contribution of 100% of the
       participant's voluntary contributions up to 3% of the participant's total
       annual compensation.


                                      F-6
<PAGE>
 
     Participant Voluntary Contributions:

     A participant may elect to make a voluntary tax-deferred contribution of 1%
       to 6% of his or her annual compensation up to the maximum permitted under
       Section 402(g) of the Internal Revenue Code adjusted annually ($9,500 at
       December 31, 1996). This voluntary tax-deferred contribution may be
       limited by Section 401(k) of the Internal Revenue Code.

     A participant earning annually more than $66,000 for the years ended
       December 31, 1996, 1995 and 1994, respectively, may be limited to
       voluntary contributions to the Plan of less than 6% due to requirements
       of Section 401(k) of the Internal Revenue Code based on the current
       levels of participant voluntary contributions.

     Vesting
     -------

     A participant is fully and immediately vested for voluntary and rollover
       contributions. A summary of vesting percentages in the Employers'
       contributions follows:

<TABLE>
<CAPTION>
 
 
       Years of Vested Service     Percentage
       -----------------------     ----------
      <S>                         <C>
          Less than 3 years             0%
          3 years                      20
          4 years                      40
          5 years                      60
          6 years                      80
          7 years                     100
</TABLE>

     Payment Of Benefits
     -------------------

     The full value of participants' accounts becomes payable upon retirement,
       disability, or death. Upon termination of employment for any other reason
       participants' accounts, to the extent vested, become payable. Those
       partici pants with vested account balances greater than $3,500 have the
       option of leaving their accounts invested in the Plan until age 65. All
       benefits will be paid as a lump-sum distribution. Those participants
       holding between five and one hundred shares of Employer Securities will
       have the option to receive such amount in whole shares of Employer
       Securities and cash for any fractional shares. Those participants holding
       more than one hundred shares of Employer Securities will receive whole
       shares of Employer securities and cash for any fractional shares.
       Participants have the option of having their benefit paid directly to an
       eligible retirement plan specified by the participant.

     A participant who is fully vested in his or her account and who has
       participated in the Plan for at least five years may obtain an in-service
       withdrawal from their account based on the percentage amounts designated
       by the Plan. A participant may also request a hardship distribution due
       to an immediate and heavy financial need based on the terms of the Plan.

     Amounts Allocated Participants Withdrawn from the Plan
     ------------------------------------------------------

     The vested portion of net assets available for benefits allocated to
       participants withdrawn from the plan as of December 31, 1996 and 1995, is
       set forth below:

<TABLE>
<CAPTION>
 
                                        1996       1995
                                     ----------  ---------
    <S>                                <C>         <C>
       Limited Stock Fund            $  914,636   $ 54,393
       Fixed Income Fund              1,171,143    301,337
       Index-500 Fund                   371,539    128,645
       U.S. Growth Fund                 338,708    138,247
       Wellington Fund                   77,814     11,908
       Intimate Brands Stock Fund           165          -
                                     ----------   --------
                                     $2,874,005   $634,530
                                     ==========   ========
</TABLE>

                                      F-7
<PAGE>
 
     Forfeitures
     -----------

     Forfeitures are used to reduce the Employers' required contributions.
       Utilized forfeitures for 1996, 1995 and 1994, are set forth below:

<TABLE>
<CAPTION>
 
                                        1996        1995        1994
                                     ----------  ----------  ----------
<S>                                  <C>         <C>         <C>
       Limited Stock Fund            $  309,429  $  268,411  $  536,323
       Fixed Income Fund              3,178,025   1,691,327   2,804,818
       Index-500 Fund                   743,916     352,056     268,212
       U.S. Growth Fund                 692,299     295,948     241,890
       Wellington Fund                   36,468        -           -
       Intimate Brands Stock Fund          -           -           -
                                     ----------  ----------  ----------
                                     $4,960,137  $2,607,742  $3,851,243
                                     ==========  ==========  ==========
</TABLE>

     Expenses
     --------

     Brokerage fees, transfer taxes, and other expenses incurred in connection
       with the investment of the Plan's assets will be added to the cost of
       such investments or deducted from the proceeds thereof, as the case may
       be. Administrative expenses of the Plan will be paid from the Plan from
       earnings not allocated to partici pants' accounts. The remainder will be
       paid by the Employers, unless the Employers elect to pay more or all of
       such costs.

     Tax Determination
     -----------------

     The Plan obtained its latest determination letter on January 30, 1995, in
       which the Internal Revenue Service stated that the Plan, as amended and
       restated January 1, 1992 was in compliance with the applicable
       requirements of the Internal Revenue Code. Accordingly, the following
       Federal income tax rules will apply to the Plan:

         Voluntary tax-deferred contributions made under the Plan by a
         participant and contributions made by the Employers to participant
         accounts are generally not taxable until such amounts are distributed.

         The participants are not subject to Federal income tax on interest,
         divi dends, or gains in their particular accounts until distributed.

     The foregoing is only a brief summary of certain tax implications and
       applies only to Federal tax regulations currently in effect.

(2)  SUMMARY OF ACCOUNTING POLICIES
     ------------------------------

     The Plan's financial statements are prepared on the accrual basis of
       accounting. Assets of the Plan are valued at fair value. If available,
       quoted market prices are used to value investments. The amounts for
       investments that have no quoted market price are shown at their estimated
       fair value, which is determined based on yields equivalent for such
       securities or for securities of comparable maturi ty, quality, and type
       as obtained from market makers. Guaranteed investment contracts issued by
       insurance companies are valued at contract value. Contract value
       represents contributions made under the contract, and interest at the
       contract rate, less Plan withdrawals and administration expenses charged
       by the insurance companies.

     Realized gains or losses on the distribution or sale of securities
       represent the difference between the average cost of such securities held
       and the fair value on the date of distribution or sale.

     Estimates
     ---------

     The preparation of financial statements in conformity with generally
       accepted accounting principles requires the plan administrator to make
       estimates and assumptions that affect certain reported amounts and
       disclosures. Accordingly, actual results may differ from those estimates.

                                      F-8
<PAGE>
 
     INVESTMENTS
     -----------

     Net unrealized appreciation, equal to the difference between cost and fair
       value of all investments held at the applicable valuation dates, is
       recognized in determining the value of each fund. The unrealized
       appreciation (depreciation) as of December 31, 1996, 1995 and 1994 is set
       forth below:

<TABLE>
<CAPTION>
 
                                         1996         1995         1994
                                     ------------  -----------  -----------
<S>                                  <C>           <C>          <C>
       Limited Stock Fund            $26,715,998   $33,181,138  $42,740,905
       Fixed Income Fund                    -             -            -
       Index-500 Fund                 14,187,057     8,565,992    1,030,309
       U.S. Growth Fund                9,546,458     6,117,907      633,539
       Wellington Fund                   466,778       121,782         -
       Intimate Brands Stock Fund        (60,633)         -            -
                                     -----------   -----------  -----------
                                     $50,855,658   $47,986,819  $44,404,753
                                     ===========   ===========  ===========
 
</TABLE>

     The following is a summary of the net gain (loss) on securities sold during
       the periods ended December 31, 1996, 1995 and 1994:

<TABLE>
<CAPTION>
                                                                     Realized
                                          Proceeds       Cost      Gain (Loss)
                                         -----------  -----------  ------------
<S>                                      <C>          <C>          <C>
       Period Ended December 31, 1996
          Limited Stock Fund             $18,722,433  $ 9,336,650  $ 9,385,783
          Fixed Income Fund               31,802,226   31,802,226         -
          Index-500 Fund                  11,800,336    9,067,346    2,732,990
          U.S. Growth Fund                 8,582,452    6,581,129    2,001,323
          Wellington Fund                  1,842,744    1,752,579       90,165
          Intimate Brands Stock Fund          11,229       12,651       (1,422)
                                         -----------  -----------  -----------
                                         $72,761,420  $58,552,581  $14,208,839
                                         ===========  ===========  ===========
 
       Period Ended December 31, 1995
          Limited Stock Fund             $ 2,804,851  $ 1,222,905  $ 1,581,946
          Fixed Income Fund               21,155,451   21,155,451         -
          Index-500 Fund                   6,616,037    5,519,647    1,096,390
          U.S. Growth Fund                 4,986,144    4,109,121      877,023
          Wellington Fund                    266,558      254,252       12,306
                                         -----------  -----------  -----------
                                         $35,829,041  $32,261,376  $ 3,567,665
                                         ===========  ===========  ===========
 
       Period Ended December 31, 1994
          Limited Stock Fund             $ 4,926,530  $ 2,145,072  $ 2,781,458
          Fixed Income Fund               14,779,530   14,779,530         -
          Index-500 Fund                   3,511,736    3,305,041      206,695
          U.S. Growth Fund                 3,139,753    3,094,138       45,615
                                         -----------  -----------  -----------
                                         $26,357,549  $23,323,781  $ 3,033,768
                                         ===========  ===========  ===========
</TABLE>

     Contributions under the Plan are invested in one of six investment funds:
       (1) The Limited Stock Fund, consisting of common stock of The Limited,
       Inc., a Delaware corporation (the "Issuer") and parent company of the
       Employers, (2) the Fixed Income Fund, which is invested in the Vanguard
       Investment Contract Trust, and prior to January 1996, was also invested
       in other guaranteed investment con tracts issued by insurance companies,
       (3) the Index-500 Fund, which is invested in the Vanguard Index - 500
       Portfolio, (4) the U.S. Growth Fund, which is invested in the Vanguard
       U.S. Growth Portfolio, (5) the Wellington Fund, which is invested in the
       Vanguard Wellington Fund. Prior to July 1, 1995 the Wellington Fund was
       not an investment option, and (6) the Intimate Brands Stock Fund,
       consisting of common stock of Intimate Brands, Inc., a Delaware corpora
       tion and an eighty-three percent owned subsidiary of The Limited, Inc.
       Prior to October 1, 1996 the Intimate Brands Stock Fund was not an
       investment option.

     Participants' voluntary and Employers' contributions may be invested in any
       one or more of the funds, at the election of the participant. There are
       5,584 partic ipants in the Limited Stock Fund, 17,644 in the Fixed Income
       Fund, 8,941 in the Index-500 Fund, 8,160 in the U.S. Growth Fund, 5,350
       in the Wellington Fund, and 641 in the Intimate Brands Stock Fund at
       December 31, 1996.

                                      F-9
<PAGE>
 
(4)  PLAN ADMINISTRATION
     -------------------

     The Plan is administered by a Committee, the members of which are appointed
        by the Board of Directors of the Employers.

(5)  PLAN TERMINATION
     ----------------

     Although the Employers have not expressed any intent to do so, the
        Employers have the right under the Plan to discontinue their
        contributions at any time. The Limited, Inc. has the right at any time,
        by action of its Board of Directors, to terminate the Plan subject to
        provisions of ERISA. Upon Plan termination or partial termination,
        participants will become fully vested in their accounts.


                                      F-10


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