BAB HOLDINGS INC
10QSB, 1998-04-14
CONVENIENCE STORES
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                               FORM 10-QSB

                  U.S. SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                 (Mark One)

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
    SECURITIES EXCHANGE ACT OF 1934

    For the quarterly period ended:  February 28, 1998

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE 
    SECURITIES EXCHANGE ACT OF 1934

    For the transition period from ________________ to _________________

    Commission file number:  0-27068


                            BAB Holdings, Inc.
- ----------------------------------------------------------------------------    
             (Name of small business issuer in its charter)


             Illinois                            36-3857339
- ----------------------------------------------------------------------------    
 (State or other jurisdiction of    (I.R.S. Employer Identification No.)
  incorporation or organization)


        8501 West Higgins Road, Suite 320, Chicago, Illinois    60631
- ----------------------------------------------------------------------------
            (Address of principal executive offices)          (Zip Code)


                Issuer's telephone number  (773) 380-6100



- ----------------------------------------------------------------------------   
              (Former name, former address and former fiscal year,
                          if changed  since last report.)


Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for
such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 
days.
Yes [X]   No [  ]

State the number of shares outstanding of each of the issuer's classes of
common equity, as of the latest practicable date: 7,744,302 shares of Common
Stock, as of April 10,1998.



                              TABLE OF CONTENTS


PART I

Item 1.    Financial Statements ...................................

Item 2.    Management's Discussion and Analysis of Financial 
              Condition and Results of Operation ..................

PART II

Item 1.    Legal Proceedings.......................................

Item 2.    Changes in Securities...................................

Item 3.    Defaults Upon Senior Securities.........................

Item 4.    Submission of Matters to a Vote of Security Holders.....

Item 5.    Other Information.......................................

Item 6.    Exhibits and Reports on Form 8-K........................

SIGNATURE  ........................................................



                                  PART I

ITEM 1.  FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
                            BAB Holdings, Inc.

                  Condensed Consolidated Balance Sheet

                            February 28, 1998
                               (Unaudited)
<S>                                                        <C>
ASSETS
Current assets:
   Cash and cash equivalents, including
       restricted cash of $148,701                         $   438,288
   Other current assets                                      2,643,894
                                                          ------------
Total current assets                                         3,082,182

Property, plant, and equipment, net of
    accumulated depreciation of $1,084,891                   4,725,484
Goodwill, net of accumulated amortization of $118,480        2,582,542
Franchise contract rights, net of accumulated
    amortization of $86,346                                  1,985,938
Other assets and intangible assets, net of
    accumulated amortization of $522,126                     2,225,944
                                                          ------------

                                                          $ 14,602,090
                                                          ============

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable and accrued expenses                  $  3,007,206
   Deferred franchise fee revenue                              562,500
   Current portion of long-term debt                         2,005,858
   Other current liabilities                                   479,653
                                                          ------------
Total current liabilities                                    6,055,217

Long-term debt, less current portion                            25,082
 
Shareholders' equity:
   Common stock                                             10,934,937
   Additional paid-in capital                                1,346,707
   Preferred stock                                           1,890,268
   Accumulated deficit                                     ( 5,650,121)
                                                          ------------       
Total shareholders' equity                                   8,521,791
                                                          ------------

                                                          $ 14,602,090
                                                          ============
</TABLE>

SEE ACCOMPANYING NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL 
STATEMENTS.


<TABLE>
<CAPTION>
                            BAB Holdings, Inc.

              Condensed Consolidated Statements of Operations

                               (Unaudited)

                                                              
                                                    THREE MONTHS ENDED
                                                        FEBRUARY 28, 
                                                   1998             1997
                                                --------------------------
  
REVENUES
<S>                                             <C>            <C> 
Net sales by Company-owned stores               $ 2,427,150    $ 1,807,277 
Royalty fees from franchised stores                 787,527        406,221
Franchise and area development fees                 212,000        234,900
Licensing fees and other income                     283,287        169,874
Sale of store units                                  19,876        155,848
                                                --------------------------
                                                              
                                                  3,729,840      2,774,120
OPERATING COSTS AND EXPENSES
Food, beverage, and paper costs                     820,614        600,421
Store payroll and other operating expenses        1,513,552      1,058,621
Selling, general, and administrative expenses     1,501,148      1,109,880
                                                --------------------------
                                                  3,835,314      2,768,922
                                                --------------------------
(Loss) income before interest                      (105,474)         5,198
Interest expense                                   ( 46,581)           (45)
Interest income                                      19,096         20,172
                                                --------------------------
Net (loss) income                                  (132,959)        25,325
Preferred stock divided accumulated                ( 50,696)             -
                                                --------------------------
Net (loss) income  attributable to
    common shareholders                         $  (183,655)  $    25,325
                                                ==========================

Basic and diluted (loss)earnings 
    per common share                            $     (0.02)  $         -
                                                ==========================


Average number of shares outstanding              7,723,610      7,143,069
                                                ==========================
Average number of shares outstanding - diluted    7,723,610      7,274,943
                                                ==========================
</TABLE>

SEE ACCOMPANYING NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL 
STATEMENTS.



<TABLE>
<CAPTION>
                             BAB Holdings, Inc.

              Condensed Consolidated Statements of Cash Flows

                                (Unaudited)

                                                     THREE MONTHS ENDED
                                                         FEBRUARY 28,
                                                      1998         1997
                                                   -----------------------
<S>                                               <C>          <C>
OPERATING ACTIVITIES
Net cash (used for) provided by
   operating activities                           $ (369,970)  $  116,475

INVESTING ACTIVITIES
Note repayments                                      122,727            -
Business acquisitions                                      -   (  374,134)
Purchases of property, plant and equipment          ( 36,438)  (  996,917)
Other                                                  4,171   (   85,249)
                                                  -----------------------
Net cash provided by (used for)
    investing activities                              90,460   (1,456,300)

FINANCING ACTIVITIES
Borrowings under line of credit                      337,500            -
Repayment of long-term debt                         (  9,598)  (    7,593)
                                                   ----------------------
Net cash provided by (used for)
     financing activities                            327,902   (    7,593)
                                                   ----------------------       
Net increase (decrease)in
     cash and cash equivalents                        48,392   (1,347,418)
Cash and cash equivalents at beginning of period     389,896    2,163,293
                                                   ----------------------
Cash and cash equivalents at end of period         $ 438,288  $   815,875
                                                   ======================
</TABLE>

SEE ACCOMPANYING NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL 
STATEMENTS.




                             BAB Holdings, Inc.

     Notes to Unaudited Condensed Consolidated Financial Statements


1.   Basis of Presentation

The accompanying unaudited condensed consolidated financial statements 
represent the financial activity of BAB Holdings, Inc. (the "Company" or 
"Holdings"), an Illinois corporation incorporated on November 25, 1992, and 
its four wholly-owned subsidiaries, BAB Operations, Inc. ("Operations"), BAB 
Systems, Inc. ("Systems"), Brewster's Franchise Corporation ("BFC") and My 
Favorite Muffin Too, Inc. ("MFM"). Systems was incorporated on December 2, 
1992, and was primarily established to franchise "Big Apple Bagels" specialty 
bagel retail stores. Operations was formed on August 30, 1995, primarily to 
operate Company-owned stores, including one which currently serves as the 
franchise training facility. BFC was established on February 15,1996, to 
franchise "Brewster's Coffee" concept retail coffee stores.  MFM was acquired 
on May 13, 1997.  MFM franchises and operates "My Favorite Muffin" specialty 
muffin retail stores. 

The accompanying condensed consolidated financial statements are unaudited.  
These financial statements have been prepared in accordance with the rules and 
regulations of the Securities and Exchange Commission.  Certain information 
and footnote disclosures normally included in financial statement prepared in 
accordance with generally accepted accounting principles have been condensed 
or omitted pursuant to such rules and regulations.  In the opinion of the 
Company's management, the condensed consolidated financial statements for the 
unaudited interim periods presented include all adjustments necessary to 
fairly present the results of such interim periods and the financial position 
as of the end of said period.  These adjustments were of a normal recurring 
nature and did not have a material impact on the financial statements 
presented.   


2.   Stores Open and Under Development

Stores which have been opened and unopened stores for which an agreement has 
been executed and franchise or area development fees collected at February 28, 
1998 are as follows:

Stores opened:
           Company-owned                  27
           Franchisee-owned              185
           Licensed                       53
                                         ---
                                         265
Unopened franchised stores for 
which an agreement has been sold:
           Franchise agreement            22
           Area development agreement     25
                                         ---
                                          47
                                         ---
           Total                         312
                                         ===


3.    Acquisitions and Dispositions

In January 1998, the Company sold one store located in Lincoln, Nebraska to a 
franchisee in exchange for $30,000 and a $177,000 note receivable which bears 
interest at a rate of 8.5% per annum.  Principal and interest payments are 
payable monthly until March 1, 2003 when the remaining unpaid principal 
balance is due in full. 

During 1997, the Company acquired and sold several stores.  Stores purchased 
are operated as Company-owned units for a period of time prior to resale as a 
franchised unit.

In January 1997, the Company completed the acquisition of JBI, and affiliate, 
franchisees of the Company, operating a total of four stores in southern 
California.  The total purchase price paid was $770,000, including $120,000 
related to a noncompetition agreement with the former owners of JBI.  In 
October 1997, management closed one of the stores and it closed the remaining 
three stores in January 1998.  All of the long-lived assets associated with 
this purchase were considered impaired as of November 30, 1997.  See Note 4.

In  May 1997, the Company acquired MFM.  At the time of acquisition, MFM had 5 
company-owned and 60 franchised units in operation and its 1996 revenues 
exceeded $2.7 million. The Company acquired  MFM by exchanging 432,608 shares 
of the Company's Common Stock, restricted as to transfer until January 1, 
1999, and $259,000 in cash in exchange for 150 shares of MFM stock.  The 
Company assumed all assets, including approximately $143,000 in cash, and 
liabilities of MFM.  The Company borrowed approximately $356,000 on its credit 
facility to repay MFM bank debt and other borrowings assumed in the 
acquisition.


4.   Impairment of Long-Lived Assets and Store Closures

As a result of operating losses incurred during the fiscal year ended November 
30, 1997, management identified seven Company-owned stores as impaired and 
recorded a provision for impairment of long-lived assets and store closures of 
approximately $1,837,000, including a reserve for closed store operating 
leases and other store closing costs of approximately $504,000.  One store was 
closed by November 30, 1997 and the remaining six stores were closed by 
February 28, 1998.  Operating losses incurred by these six stores during the 
three months ended February 28, 1998 totaled approximately $90,000 and are 
included in results of Company-owned store operations.   At February 28, 1998, 
the reserve for closed store operating leases and other store closing costs is 
approximately $425,000.


5.  Preferred Stock - Series A Convertible Preferred Stock

In April 1997, the Company completed the sale of 87,710 shares of $25.00 
Series A Convertible Preferred Stock (the "Preferred Stock") in a private 
placement to institutional investors. The Preferred Stock carries an 8% annual 
dividend payable in cash or, at the option of the Company, in shares of common 
stock; provided that during a Conversion Suspension Period (defined below), 
dividends will accrue at a rate of 15% per annum. Dividends are payable only 
when shares are converted to shares of common stock.  The holders have no 
voting rights and have a liquidation preference of $25.00, plus accrued 
dividends, out of assets of the Company available for distribution to 
shareholders.

Commencing August 1, 1997 through July 31, 1999, subject to certain 
extensions, the shareholders may elect to convert each preferred stock share 
into that number of common shares determined by dividing the $25 purchase 
price by the lesser of $5.64 or 85% of the average closing bid price of the 
common stock for the 30 trading days immediately preceding the conversion 
date. In addition, if the Company engages in an underwritten public offering, 
for any holder who has given notice of participation in such offering, the 
conversion rate shall be 85% of the public offering price, if less than the 
amount calculated in the immediately preceding sentence.

A Conversion Suspension Period takes effect if the closing bid price of the 
common stock is less than $2.325 for 30 consecutive trading days.  The 
Conversion Suspension Period continues until the first trading day thereafter 
that the closing bid price for the common stock has exceeded $2.325 for 30 
consecutive trading days; provided, however, that a Conversion Suspension 
Period shall not continue for more than sixty (60) days in any period of 365 
days.  The Company is not required to recognize or accept any conversion of 
Preferred Stock during a Conversion Suspension Period.  During any Conversion 
Suspension Period, the Company, at its option, may redeem any or all of the 
Preferred Stock by payment to the holders of $28.75 per share, plus all 
accrued and unpaid dividends.  The Company entered into a sixty day Conversion 
Suspension Period during November 1997.  Preferred dividends of approximately 
$51,000 accumulated during the quarter ended February 28, 1998.

During fiscal 1997, 9,000 shares of Preferred Stock, plus dividends accrued 
thereon, were converted into 110,342 shares of common stock.  In January 1998, 
1,000 shares of Preferred Stock, plus dividends accrued thereon, were 
converted into 32,672 shares of common stock.


6.   Line of Credit Agreement

In April 1997, the Company entered a $2 million line of credit agreement with 
a bank expiring on December 31, 1998.  Maximum borrowing under the line is 
limited to a borrowing base of 80% of accounts receivable under 90 days and 
40% of equipment costs.  Interest is payable monthly at prime plus one percent 
(currently 9.5%), with principal due upon the maturity of the note.  At 
February 28, 1998, the Company had borrowed $1,995,000 on the line of credit 
and the balance is classified as a current liability.  The Company is 
currently in the process of renewing the line of credit with the bank and
transferring a portion of the borrowings to a secured note payable.  

In February 1998, the Company fell below the compensating cash balance 
requirement of $250,000 and obtained a waiver from the bank to lower the 
requirement to $150,000 for 60 days expiring April 25, 1998.  Management has 
implemented a plan to increase the cash balance with improved cash flow 
resulting from store closures, proceeds from the sale of stores and other 
assets, reduction in general and administrative expenses and increased 
collection efforts.  The Company is currently in compliance of the $250,000 
compensating cash balance covenant and management believes it will remain in 
compliance for the foreseeable future.


7.  (Loss) Earnings per Share

In 1997, the Financial Accounting Standards Board issued Statement of 
Financial Accounting Standards No. 128, Earnings per Share.  Statement 128 
replaced the previously reported primary and fully diluted earnings per share 
with basic and diluted earnings per share.  Unlike primary earnings per share, 
basic earnings per share excludes any dilutive effects of options, warrants, 
and convertible securities.  Diluted earnings per share is very similar to the 
previously reported fully diluted earnings per share.  All earnings per share 
amounts for all periods have been presented, and where necessary, restated to 
conform to the Statement 128 requirements.

The following table sets forth the computation of basic and diluted (loss) 
earnings per share:
<TABLE>
<CAPTION>
                                                     	THREE MONTHS ENDED
                                                          FEBRUARY 28,
                                                      1998           1997
                                                      -------------------
<S>                                                    <C>       <C>
Numerator:
Net (loss) income                                      $(132,959) $25,325
Preferred stock dividend accumulated                    ( 50,696)       -
                                                      ------------------- 
Numerator for basic and diluted (loss) earnings 
   per share --(loss) income attributable 
   to common shareholders                             $(183,655)  $25,325
                                                      ===================

Denominator:
Denominator for basic (loss) earnings per share --
   weighted average shares                            7,723,610 7,143,069
Effect of dilutive securities:
   Underwriters warrant                                       -    97,722
   Options issued in connection with acquisitions             -    22,903
   Options issued under Directors Plan 
        and Incentive Plan                                    -    11,249
                                                      ------------------- 
Denominator for diluted (loss) earnings per share --
   weighted average shares                            7,723,610 7,274,943
                                                      ===================

Basic (loss) earnings per share                       $  (0.02)   $    -
                                                      ===================

Diluted (loss) earnings per share                     $  (0.02)   $    -
                                                      ===================
</TABLE>

Options to purchase 298,000 shares of common stock at varying prices are 
outstanding at February 28, 1998 under the Company's 1995 Long-Term Incentive 
and Stock Option Plan (the Incentive Plan) and the 1995 Outside Directors 
Stock Option Plan (the Directors Plan).  Also outstanding during the period 
ended February 28, 1998 was a warrant sold in connection with the Company's 
initial public offering to the underwriter to purchase 255,000 shares of 
common stock at $3.20 per share.  Additionally, in connection with various 
acquisitions during 1996 and 1997, the Company issued options to purchase 
658,000 shares of common stock issuable at varying exercise prices ranging 
from $4.00 per share to $8.00 per share.  Further, warrants issued to each 
preferred shareholder of the Preferred Stock were outstanding to purchase 
175,420 shares of common stock at $2.35 per share.  Finally, common shares are 
issuable pursuant to the terms of the Company's convertible Preferred Stock 
(see Note 5.)

The exercise of options and warrants outstanding or conversion of convertible 
securities outstanding during the quarter ended February 28, 1998 is not 
assumed as the result is antidilutive to the reported loss per share.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 	 
	     RESULTS OF OPERATIONS 

Certain statements contained in Management's Discussion and Analysis of 
Financial Condition and Results of Operations, including statements regarding 
the development of the Company's business, the markets for the Company's 
products, anticipated capital expenditures, and the effects of completed and 
proposed acquisitions, and other statements contained herein regarding matters 
that are not historical facts, are forward-looking statements (as such term is 
defined in the Private Securities Litigation Reform Act of 1995). Because such 
statements include risks and uncertainties, actual results may differ 
materially from those expressed or implied by such forward-looking statements.  
Certain risks and uncertainties are outside the control of the Company and its 
management including its ability to attract new franchisees, the continued 
success of current franchisees, the effects of competition on franchisee and 
Company-owned store results and consumer acceptance of the Company's products 
in new and existing markets.  Readers are cautioned not to place undue 
reliance on these forward-looking statements, which reflect management's 
analysis only as of the date hereof. The Company undertakes no obligation to 
publicly release the results of any revision to these forward-looking 
statements which may be made to reflect events or circumstances after the date 
hereof or to reflect the occurrence of unanticipated events.


General
- -------

From its inception in November 1992, the Company has grown to 27 Company-owned 
and 238 franchised and licensed units at February 28, 1998.  System-wide 
revenues in the quarter ended February 28, 1998 approached $20 million, a 74% 
increase from the year-ago quarter.  This rapid expansion, which includes 
significant increases in Company-owned store revenues and related expenses and 
the May 1997 acquisition of MFM, significantly affects the comparability of 
results of operations of the Company in several ways.

The Company's revenues are derived primarily from the operation of Company-
owned stores, initial franchise fees and ongoing royalties paid to the Company 
by its franchisees. Additionally,  the Company has significantly increased 
revenue derived from the sale of licensed products as a result of purchasing 
trademarks (Brewster's), licensing contracts (Host Marriott) and by directly 
entering licensing agreements (Choice Picks Food Courts, Oberweis Dairy and 
Mrs. Fields Cookies). Additionally, the Company has generated other revenue 
through the sale of Company-owned units to franchisees of the Company. 

During the fourth quarter of fiscal 1997, management identified certain under-
performing stores which were operating at a loss and which, based on the 
estimated future cash flows, were considered to be impaired.  Four of the 
seven stores which were considered to be impaired were located in the Southern 
California market.  In accordance with the Financial Accounting Standards 
Board Standard No. 121, "Accounting for the Impairment of Long-Lived Assets 
and for Long-Lived Assets to be Disposed Of" and the Emerging Issues Task 
Force Issue No. 94-3, "Liability Recognition of Costs to Exit an Activity", 
management recorded a provision for impairment of assets and store closures 
which totaled approximately $1,837,000.  One store was closed during fiscal 
1997 and the remaining units were closed during the first quarter of 1998.  
The six stores incurred operating losses of approximately $90,000 during the 
three months ended February 28, 1998.  Management has successfully completed 
negotiations to terminate its obligations under three of the seven non-
cancelable lease obligations and anticipates that the remainder will be 
completed during fiscal 1998.  Management believes that the reserves 
established for closed store operating leases and other store closing costs at 
November 30, 1997 are sufficient and that the store closings will result in 
improved profitability and cash flow from store operations.  


Results of Operations
- ---------------------

Three Months Ended February 28, 1998 versus Three Months Ended February 28, 
1997

Total revenues increased 34% to $3,730,000 in the first quarter 1998 from 
$2,774,000 in the prior year quarter. This increase was driven primarily by 
the increase in Company-owned store revenues which were $620,000 greater than 
that generated in the year-ago quarter.   The Company ended the quarter with 
27 Company-owned units as compared to 22 at February 28, 1997. Royalty fees 
from franchised stores increased to $788,000 in the first quarter of fiscal 
1998 from $406,000 in the year-ago quarter principally due to the addition of 
the 60 MFM franchised units in May 1997.  This 94% increase in royalty 
revenues is a result of the increase in the number of franchised store open 
for operation -- 185 at February 28, 1998 versus 107 at February 28, 1997, an 
increase of 73%.  Franchise and area development fee revenue remained 
relatively flat from the year-ago period.  Finally, licensing fees and other 
income increased 67% from the first quarter of fiscal 1997 as the Company 
continued to develop various nontraditional channels of distribution, 
including commissions received on the sale of Brewster's Coffee to its 
franchisees and licensees, fees paid by Host Marriott licensed units based on 
retail sales, and commissions received from a third party commercial baker on 
sales of par-baked Big Apple Bagels to all licensed units. 

Costs associated with Company-owned store operations increased relative to 
sales in the first quarter 1998 versus 1997 --  96% of store sales in 1998 
versus 92% in 1997.  Management attributes this increase to the results of 
operations of stores which were closed during the first quarter.  Company-
owned stores which were closed during the first quarter of 1998 generated 
operating losses of over $90,000 and required significant attention of 
management, a cost which is not factored into this amount.  Management 
believes that the closure of the Southern California and other unprofitable 
stores will result in a continued improvement in the profitability of Company-
owned store operations.

Selling, general and administrative expenses increased by $391,000 to 
$1,501,000. Payroll-related expenses increased by $133,000 and represent 43% 
of the total increase in administrative overhead.  This is attributable to the 
overall increase in headcount associated with the acquisition of MFM.  While 
payroll costs have increased over the year-ago quarter,  the Company has 
decreased its headcount at the corporate headquarters from its fiscal year-end 
of November 30, 1997 from 54 to 40 at February 28, 1998. Depreciation and 
amortization increased by 35% due to the significant increase in Company-owned 
store depreciation and amortization  and the amortization of intangible assets 
acquired including goodwill, franchise contract and other contract rights, 
non-competition agreements, and trademarks acquired in the Company's various 
acquisitions.  Other selling, general and administrative expenses increased 
66% due to the increase in office space at the corporate headquarters as well 
as insurance and other expenses associated with the support of the increased 
corporate headcount.  

Loss from operations was $105,000 in the first quarter of fiscal 1998 versus 
income from operations of $5,000 generated in the first quarter of fiscal 
1997.  Excluding losses generated from stores closed during the quarter, the 
loss from operations is $14,000 in the quarter ended February 28, 1998. While 
there was no significant change in interest income generated between the two 
quarters, interest expense increased by $47,000 as a result of the borrowings 
on the Company's credit facility.

The net loss totaled $133,000 in the quarter ended February 28, 1998 versus 
net income of $25,000 in the year-ago quarter.  Preferred dividends on the 
Preferred Stock of $51,000 were accumulated during the first quarter of 1998.   
The Preferred Stock was issued in April 1997.

Net loss per share for the quarter ended February 28, 1998 was $0.02 per share 
on both a basic and diluted basis.  The Company's earnings per share for the 
year-ago quarter was less than $0.01.


Liquidity and Capital Resources   
- -------------------------------
  
During the three months ended February 28, 1998, cash used in operating 
activities was $370,000 as compared with $116,000 provided by operating 
activities during the comparable last year period.  Cash used in operating 
activities was attributable an to increase in accounts receivable and a 
decrease in accounts payable.

Investing activities provided $90,000 during the first quarter 1998 and is 
primarily attributable to the collection of a note receivable from a 
franchisee.  Cash used for investing activities during the first quarter 1997 
totaled $1,456,000 of which $997,000 was used in the purchase of property, 
plant and equipment related to new Company-owned store construction.  

Financing activities during the first quarter 1998 totaled $328,000 and 
primarily represented additional borrowings made on the Company's Credit 
Facility to fund cash used in operating activities.  Financing activities used 
$8,000 in the year-ago quarter.  At February 28, 1998, the Company had 
borrowed $1,995,000 on the Credit Facility which is due on December 31, 1998
and the balance is classified as a current liability.  The Company is 
currently in the process of renewing the line of credit with the bank and 
transferring a portion of the borrowings to a secured note payable.

In February 1998, the Company fell below the compensating cash balance 
requirement of $250,000 and obtained a waiver from the bank to lower the
requirement to $150,000 for 60 days expiring on April 25, 1998.  Management
believes that the closure of underperforming stores, the results of 
the negotiations of four of the seven closed store operating leases, 
commitments obtained on the sale of equipment at closed stores, increased 
collection efforts and reductions in headcount at the corporate headquarters 
have positively impacted the conditions necessary for improved cash flow from 
operations.  Additionally, management believes that the Company will continue 
to remain in compliance with covenants on its Credit Facility and will 
successfully negotiate a renewal or restructuring of the Credit Facility on 
terms favorable to the Company. 


                                 PART II

ITEM 1.  LEGAL PROCEEDINGS

On April 16, 1996, the Company filed an arbitration action against a 
franchisee alleging breach of its franchise agreement for refusal to submit 
required sales reports and pay royalty fees and contributions to the national 
marketing fund. The franchisee filed suit in the Circuit Court of Cook County, 
Illinois against the Company and its officers and directors on April 19, 1996. 
The franchisee alleged that the Company misrepresented the initial investment 
required to establish a store and made untrue and unauthorized earnings claims 
in violation of the Illinois Franchise Disclosure Act. Plaintiffs sought 
rescission of the franchise agreement, damages of $600,000 and punitive 
damages in the amount of $6,000,000. On May 28, 1996, management filed a 
motion to stay litigation in order to compel the plaintiffs to have their 
claims heard in arbitration as required by the provisions of the franchise 
agreement. The hearing was held over seven days and resulted in an award in 
favor of the Company.  In January 1998, the Company was awarded all past due 
royalty fees and amounts owed to the national marketing fund plus accrued 
interest thereon and the franchisees counterclaim was rejected.  The Company 
is in the process of enforcing the award in court.


ITEM 2.  CHANGES IN SECURITIES

None.


ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

None.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


ITEM 5.  OTHER INFORMATION

The Company has received notice from Nasdaq that the Company's stock price is 
not in compliance with the new minimum bid price requirement.  The Company has 
until June 24, 1998 in order to regain compliance with this requirement.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

None.

EXHIBITS

The following exhibits are filed herewith. 


Exhibit No.   Exhibit Description
- -----------   -------------------------------------------------------------
[i]  2.1      Asset Purchase Agreement dated February 2, 1996 
              between the Company, Brewster's Coffee Company, Inc. 
              and Peter D. Grumhaus

[ii] 2.2a     Asset Purchase Agreement by and among BAB Systems, 
              Inc., Bagels Unlimited, Inc.(''BUI''), and Donald Nelson 
              and Mary Ann Varichak dated May 1, 1996

[ii] 2.2b     Non-Competition Agreement by and among the Company and
              Donald Nelson and Mary Ann Varichak dated May 1, 1996

[ii] 2.2c     Stock Option Agreement between the Company and BUI 
              dated May 1, 1996

[ii] 2.2d     Registration Rights Agreement between the Company 
              and BUI dated May 1, 1996

[iii] 2.3a    Asset Purchase Agreement by and between the Company 
              and Strathmore Bagels Franchise
              Corp. (''Strathmore'') dated May 21, 1996

[iii] 2.3b    Stock Option Agreement dated May 21, 1996 between 
              the Company and Strathmore

[iii] 2.3c    Registration Rights Agreement dated May 21, 1996 
              between the Company and Strathmore

[iii] 2.3d    Non-Competition Agreement dated May 21, 1996 among 
              the Company, Strathmore, Jack Freedman and Glen Steuerman
   
[iii] 2.3e    Memorandum of Understanding Regarding Form of 
              License Agreement effective November 30, 1995, 
              between Strathmore and Host International, Inc.

[iii] 2.3f   Consent to Assignment between Strathmore and Host 
             International, Inc., dated March 13, 1996, 
             as amended May 21, 1996

[iv] 2.4a    Acquisition Agreement dated May 1, 1997 by and among 
             BAB Holdings, Inc., BAB Acquisition Corp., My 
             Favorite Muffin, Too, Inc., Muffin Holdings of 
             Pennsylvania, a limited partnership, Ruth Stern, 
             Owen Stern, and Ilona Stern 

[iv] 2.4b    Registration Rights Agreement dated as of May 1, 
             1997 between BAB Holdings, Inc., and
             Owen Stern, Ruth Stern, Ilona Stern and Pierce W. 
             Hance.

[v] 3.1a     Amended Articles of Incorporation of the Company

[vii] 3.1b   Amended and Restated Statement of Designation, 
             Number, Voting Powers, Preferences and Rights of 
             Series A Convertible Preferred Stock as filed with 
             the Secretary of State of Illinois on March 26, 1997

[v] 3.2      Bylaws of the Company, as amended

[v] 4.1      Form of Stock Certificate evidencing Common Stock, 
             no par value

[v] 4.2      Subscription Agreement with the Aladdin 
             International, Inc. dated August 31, 1995

[v] 4.3      Amended Form of Warrant Issued to Aladdin 
             International, Inc.

[v] 10.1     Form of Franchise Agreement

[v] 10.2     Form of Franchise Agreement-Satellite

[v] 10.3     Form of Franchise Agreement-Wholesale

[v] 10.4     Form of Area Development Agreement

[v] 10.5     Confidentiality and Non-Competition Agreement with 
             Franchisees

[v] 10.6     Form of Confidentiality Agreement with Employees

[v] 10.7     Licensing Agreement dated November 20, 1992 between 
             the Company and Big Apple Bagels, Inc.

[v] 10.8     Assignment of Royalty Mark & Trademark to the 
             Company by Big Apple Bagels, Inc. dated November 20, 1992

[v] 10.9     Agreement dated September 14, 1995 among the 
             Company, Big Apple Bagels, Inc. and Paul C. Stolzer

[i] 10.10    Consulting agreement dated February 16, 1996 between 
             Paul C. Stolzer and BAB Holdings, Inc.

[v] 10.11    Leases dated November 2, 1994 and February 14, 1995 
             for principal executive office

[v] 10.12    1995 Long-Term Incentive and Stock Option Plan

[v] 10.13    1995 Outside Directors Stock Option Plan

[v] 10.14    Settlement Agreement with Timothy Williams d/b/a Big 
             Apple Deli and Stipulated Dismissal with Prejudice

[i] 10.15    Program Agreement dated February 10, 1997 between 
             BAB Systems, Inc. a wholly owned subsidiary of
             the Company, and Franchise Mortgage Acceptance 
             Company LLC

[iv] 10.16   Employment agreement between the Company and Owen 
             Stern dated May 8, 1997
___________________________________________

[i]    Incorporated by reference to the Company's Report on Form 10-KSB for
       the fiscal year ended November 30, 1995 
[ii]   Incorporated by reference to the Company's Report on Form 8-K dated
       May 1, 1996 
[iii]  Incorporated by reference to the Company's Report on Form 8-K 
       dated May 21, 1996 
[iv]   Incorporated by reference to the Company's Report on Form 8-K dated
       May 13, 1997
[v]    Incorporated by reference to the Company's Registration Statement on 
       Form SB-2, effective November 27, 1995 (Commission File No. 33-98060C) 
[vi]   Incorporated by reference to the Company's Report on Form 10-KSB for
       the fiscal year ended November 30, 1996
[vii]  Incorporated by reference to the Company's Report on Form 10-QSB 
       for the quarter ended February 28, 1997





                                SIGNATURE

In accordance with the requirements of the Exchange Act, the registrant has 
duly caused this report to be signed on its behalf by the undersigned, 
thereunto duly authorized.

                                BAB HOLDINGS, INC.


Dated:  April 14, 1998          By: /s/ TOM J. FLETCHER
                                    -------------------
                                    Tom J. Fletcher
                                    Chief Operating Officer
                                    (Principal operating officer and
                                    accounting and financial officer)


<TABLE> <S> <C>

      
<ARTICLE>            5
<LEGEND>
THIS FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
EXTRACTED FROM THE FINANCIAL STATEMENTS OF BAB HOLDINGS, INC. FOR THE
THREE MONTH PERIOD ENDED FEBRUARY 28, 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          NOV-30-1998
<PERIOD-END>                               FEB-28-1998
<CASH>                                         438,288
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                             3,082,182
<PP&E>                                       4,725,484
<DEPRECIATION>                               1,084,891
<TOTAL-ASSETS>                              14,602,090
<CURRENT-LIABILITIES>                        6,055,217
<BONDS>                                         25,082
                                0
                                  1,890,268
<COMMON>                                    12,281,644
<OTHER-SE>                                 (5,650,121)
<TOTAL-LIABILITY-AND-EQUITY>                14,602,090
<SALES>                                      2,427,150
<TOTAL-REVENUES>                             3,729,840
<CGS>                                          820,614
<TOTAL-COSTS>                                3,835,314
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              50,696
<INCOME-PRETAX>                              (132,959)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (132,959)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (183,655)
<EPS-PRIMARY>                                   (0.02)
<EPS-DILUTED>                                   (0.02)
        

</TABLE>


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