DIEDRICH COFFEE INC, S-4/A, 1999-06-07

DIEDRICH COFFEE INC
S-4/A, 1999-06-07
FOOD STORES

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<PAGE> 1

AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 7, 1999

REGISTRATION NO. 333-76861

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- --------------------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
------------------------

AMENDMENT NO. 1

FORM S-4
REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933
------------------------

DIEDRICH COFFEE, INC.
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

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DELAWARE 5400 33-0086628
(STATE OR OTHER JURISDICTION (PRIMARY STANDARD INDUSTRIAL (I.R.S. EMPLOYER
OF INCORPORATION OR ORGANIZATION) CLASSIFICATION CODE NUMBER) IDENTIFICATION NO.)
</TABLE>

2144 MICHELSON DR.
IRVINE, CALIFORNIA 92612
(949) 260-1600
(ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

ANN WRIDE
VICE PRESIDENT AND CHIEF FINANCIAL OFFICER
DIEDRICH COFFEE, INC.
2144 MICHELSON DR.
IRVINE, CALIFORNIA 92612
(949) 260-1600
(NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
INCLUDING AREA CODE, OF AGENT FOR SERVICE)

COPIES TO:

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JOHN M. WILLIAMS, ESQ. RICHARD MAIRE, ESQ.
GIBSON, DUNN & CRUTCHER LLP MORGAN, LEWIS & BOCKIUS LLP
4 PARK PLAZA 300 SOUTH GRAND AVENUE, 22ND FLOOR
IRVINE, CALIFORNIA 92614-8557 LOS ANGELES, CALIFORNIA 90071-3132
(949) 451-3800 (213) 612-2500
</TABLE>

APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this registration statement becomes effective and satisfaction
or waiver of all other conditions to the merger described in this registration
statement.

If the securities being registered on this form are being offered in
connection with the formation of a holding company and there is compliance with
General Instruction G, check the following box. [ ]

If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering: [ ]

If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering: [ ]

THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY
DETERMINE.

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<PAGE> 2

LOGO TM LOGO

MERGER PROPOSED -- YOUR VOTE IS VERY IMPORTANT

IN DECIDING HOW TO VOTE, YOU
SHOULD CONSIDER CAREFULLY THE
"RISK FACTORS" BEGINNING ON
PAGE 15.

NEITHER THE SECURITIES AND
EXCHANGE COMMISSION NOR ANY
STATE SECURITIES COMMISSION
HAS APPROVED OR DISAPPROVED OF
THESE SECURITIES OR PASSED
UPON THE ADEQUACY OR ACCURACY
OF THIS DOCUMENT. ANY
REPRESENTATION TO THE CONTRARY
IS A CRIMINAL OFFENSE.
Diedrich Coffee Common Stock
Trading Symbol: The Nasdaq
National Market(R) -- "DDRX"
Coffee People, Inc. Common
Stock Trading Symbol: The
Nasdaq SmallCap
Market(R) -- "MOKA"
YOUR VOTE IS IMPORTANT.
Whether or not you plan to
attend your stockholder
meeting, please take the time
to vote by completing and
mailing the enclosed proxy
card.

The Merger --

- - The boards of directors of Diedrich Coffee and Coffee People have both
unanimously approved a merger agreement that would have the effect of causing
Coffee People to become a wholly-owned subsidiary of Diedrich Coffee.

- - The merger is subject to a number of conditions including the successful
completion by Diedrich Coffee of an equity offering or other type of financing
with net proceeds of at least $17.75 million.

- - Assuming that in-the-money employee and director stock options and stock
purchase rights are exercised, there will be approximately 10.9 million
outstanding shares of Coffee People common stock at the time of the merger.
Consequently, each outstanding share of Coffee People common stock will be
converted into the right to receive:

- -- $1.63 in cash;

-- 0.14 share of Diedrich Coffee common stock; and

-- $0.48 in cash or shares of Diedrich Coffee common stock, depending on
the success of Diedrich Coffee's financing efforts.

- - The exact amount of cash and shares of Diedrich Coffee common stock that will
be paid for each share of Coffee People common stock cannot be determined
until the completion of the merger.

- - As a result of voting agreements, Coffee People already has the votes required
to approve the merger, and Diedrich Coffee has the commitment of approximately
42% of its outstanding shares to vote in favor of the issuance of shares.

Diedrich Coffee and Coffee People will hold separate meetings of their
stockholders on Wednesday, June 30, 1999. At these meetings,

DIEDRICH COFFEE STOCKHOLDERS WILL BE ASKED TO --

- Approve the issuance of shares of Diedrich Coffee common stock to
Coffee People stockholders under the terms of the merger agreement and
in connection with the proposed financing discussed in this joint
proxy statement/prospectus;

- Elect the board of directors;

- Approve an amendment to Diedrich Coffee's 1996 Stock Incentive Plan to
increase by 500,000 shares the total number of shares of Diedrich
Coffee common stock authorized for issuance under the plan; and

- Ratify the selection of independent auditors.

COFFEE PEOPLE STOCKHOLDERS WILL BE ASKED TO --

- Approve the merger agreement and the merger; and

- Authorize a change in Coffee People's authorized capital and par
value.

This joint proxy statement/prospectus provides you with detailed
information about the stockholder meetings and the proposed merger. You can also
get information about us from publicly available documents that we have filed
with the Securities and Exchange Commission. We encourage you to read this
entire document carefully.

The date of this joint proxy statement/prospectus is June 9, 1999, and it
is first being mailed to stockholders of Diedrich Coffee and Coffee People on
June 9, 1999.

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Diedrich LogoTM

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

Dear Diedrich Coffee Stockholder:

On Wednesday, June 30, 1999, Diedrich Coffee, Inc. will hold an annual
meeting of stockholders at the Doubletree Hotel, 90 Pacifica Avenue, Irvine,
California 92618. The meeting will begin at 10:00 a.m. California time. We will
serve our premium coffee.

Only stockholders of record at the close of business on June 1, 1999 can
vote at this meeting or any adjournments that may take place. At the meeting we
will:

1. Consider and vote upon a proposal to approve issuances of Diedrich
Coffee common stock in connection with a merger that will result in
Coffee People, Inc. becoming a wholly-owned subsidiary of Diedrich
Coffee. For more information regarding this transaction, please refer to
the accompanying joint proxy statement/prospectus. In particular, we
will vote upon a proposal to approve the issuance of:

- up to a maximum of 2,375,000 shares of Diedrich Coffee common stock to
be issued to the stockholders of Coffee People under the Agreement and
Plan of Merger dated as of March 16, 1999, by and among Diedrich
Coffee, CP Acquisition Corp., a wholly-owned subsidiary of Diedrich
Coffee, and Coffee People; and

- up to a maximum of 6,200,000 shares of Diedrich Coffee common stock to
be issued in connection with Diedrich Coffee's equity offering or other
type of financing, the net proceeds of which will be used for the cash
payment to be paid to the Coffee People stockholders in connection with
the merger, transaction expenses and general corporate purposes;

2. Elect a board of directors;

3. Consider and vote upon a proposal to amend Diedrich Coffee's 1996 Stock
Inventive Plan to increase by 500,000 shares (subject to antidilution
adjustments specified in the plan) the total number of shares of
Diedrich Coffee common stock that may be issued under the plan for a
total of 1,275,000 shares; and

4. Ratify the selection of our independent auditors for the current fiscal
year.

We will also attend to business properly presented at the meeting and any
adjournments or postponements of the meeting.

As part of a voting agreement, Diedrich Coffee stockholders owning an
aggregate of 2,606,273 shares of Diedrich Coffee common stock, which represents
approximately 42% of the outstanding shares of Diedrich Coffee common stock,
have committed to vote all of their shares for approval of the issuance of
shares to stockholders of Coffee People pursuant to the merger agreement and the
issuance of shares in connection with the proposed financing.

The board of directors unanimously recommends that you vote for all of the
proposals.

By Order of the Board of Directors

John E. Martin
Chairman of the Board
Irvine, California

June 9, 1999

WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE
REQUESTED TO COMPLETE, DATE AND SIGN THE ENCLOSED PROXY CARD AND RETURN IT IN
THE ENCLOSED ENVELOPE, WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.
IF YOU ATTEND THE ANNUAL MEETING, YOU MAY REVOKE YOUR PROXY AT ANY TIME BEFORE
IT IS VOTED AND VOTE IN PERSON IF YOU WISH, EVEN IF YOU HAVE PREVIOUSLY RETURNED
YOUR PROXY CARD.
<PAGE> 4

COFFEE PEOPLE LOGO

NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

June 30, 1999

To the Stockholders of Coffee People, Inc.:

A special meeting of the stockholders of Coffee People, Inc. will be held
on Wednesday, June 30, 1999 at 10:00 a.m. California time at the Embassy Suites
Hotel, 1441 Canyon Del Rey, Seaside, CA 93955. The special meeting is being
called to:

1. Approve and adopt the Agreement and Plan of Merger dated as of March 16,
1999, by and among Coffee People, Inc., Diedrich Coffee, Inc. and CP
Acquisition Corp., a wholly-owned subsidiary of Diedrich Coffee, and approve
the merger of CP Acquisition Corp. with and into Coffee People as provided
for in the merger agreement;

2. Approve the amendment of Coffee People's articles of incorporation to:

- change the par value of the common stock from no par value to $.00001 par
value per share; and

- reduce the authorized capital from 60,000,000 shares to 25,000,000 shares;
and

3. Transact other business that may properly come before the special meeting or
any adjournment or postponement of the special meeting.

As part of a voting agreement, The Second Cup Ltd., which, through its
wholly-owned subsidiary, owns approximately 69% of the outstanding shares of
Coffee People common stock, has committed to vote all of its shares for approval
of the merger agreement and the merger.

The Coffee People board of directors has fixed the close of business on May
21, 1999 as the record date. If you are a stockholder on the record date, you
are entitled to notice of the special meeting and to vote at the special
meeting. The board of directors urges you to exercise your right to vote at the
meeting personally or by proxy. A joint proxy statement/prospectus accompanies
this notice and contains more detailed information about the matters we are
asking you to consider at the special meeting.

WHETHER OR NOT YOU PLAN TO ATTEND THE SPECIAL MEETING, PLEASE SPECIFY YOUR
VOTE ON THE ACCOMPANYING PROXY CARD AND SIGN, DATE AND RETURN IT AS PROMPTLY AS
POSSIBLE IN THE ENCLOSED SELF-ADDRESSED, POSTAGE-PAID ENVELOPE.

Your prompt response will be appreciated.

By Order of the Board of Directors
Mark J. Archer
Executive Vice President,
Chief Financial Officer and
Secretary

Castroville, California

June 9, 1999

<PAGE> 5

TABLE OF CONTENTS

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PAGE
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QUESTIONS AND ANSWERS ABOUT THE MERGER...................... 1
WHERE YOU CAN FIND MORE INFORMATION......................... 3
SUMMARY..................................................... 4
COMPARATIVE PER SHARE INFORMATION........................... 12
COMPARATIVE MARKET PRICES AND DIVIDENDS..................... 13
A WARNING ABOUT FORWARD-LOOKING STATEMENTS.................. 14
RISK FACTORS................................................ 15
Risk Factors Relating to the Merger.................... 15
Risk Factors and Trends Affecting Our Business......... 17
UNAUDITED PROFORMA COMBINED CONDENSED FINANCIAL
INFORMATION............................................... 24
Unaudited Pro Forma Combined Condensed Balance Sheet... 25
Unaudited Pro Forma Combined Condensed Statement of
Operations............................................ 27
DIEDRICH COFFEE SELECTED FINANCIAL DATA..................... 30
DIEDRICH COFFEE MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS............. 31
COFFEE PEOPLE SELECTED FINANCIAL DATA....................... 40
COFFEE PEOPLE MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS............. 41
INFORMATION ABOUT DIEDRICH COFFEE........................... 51
Business............................................... 51
Legal Proceedings...................................... 61
Directors and Executive Officers....................... 62
Board Committees and Meetings.......................... 63
Directors' Compensation................................ 64
Executive Compensation................................. 65
Report of the Compensation Committee................... 70
Compensation Committee Interlocks...................... 71
Indemnification of Directors and Officers and Related
Matters............................................... 72
Key Man Life Insurance................................. 72
Certain Transactions Regarding Diedrich Coffee......... 72
Diedrich Coffee's Principal Stockholders............... 74
Section 16(a) Beneficial Ownership Reporting
Compliance............................................ 75
Stock Performance Graph................................ 76
INFORMATION ABOUT COFFEE PEOPLE............................. 77
Business............................................... 77
Legal Proceedings...................................... 84
Directors and Executive Officers....................... 86
</TABLE>

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PAGE
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Executive Compensation................................. 88
Coffee People's Principal Stockholders................. 90
THE MEETINGS................................................ 91
Diedrich Coffee Annual Meeting......................... 91
Coffee People Special Meeting.......................... 94
THE MERGER.................................................. 96
Background of the Merger............................... 96
Recommendation of the Diedrich Coffee Board of
Directors and Reasons for the Merger.................. 99
Recommendation of the Coffee People Board of Directors
and Reasons for the Merger............................ 100
Opinion of Diedrich Coffee's Financial Advisor......... 101
Opinion of Coffee People's Financial Advisor........... 105
Federal Income Tax Consequences........................ 109
Accounting Treatment of the Merger..................... 110
Regulatory Approvals Required for the Merger........... 110
Delisting and Deregistration of Coffee People Common
Stock; Listing of Diedrich Coffee Common Stock Issued
in Connection with the Merger......................... 110
Coffee People Stockholders' Appraisal/Dissenters'
Rights................................................ 111
Restrictions on Resales by Affiliates; Lockup Agreement
and Registration Rights with Second Cup............... 111
Voting Agreement....................................... 112
Interests of Directors, Officers and other Stockholders
in the Merger......................................... 112
THE MERGER AGREEMENT........................................ 114
The Merger; Closing; Effective Time.................... 114
Conversion of Coffee People Common Stock............... 114
Treasury Stock and Stock Owned by Diedrich Coffee...... 114
Treatment of Coffee People Stock Options and Stock
Purchase Rights....................................... 115
Exchange of Certificates; Fractional Shares............ 115
Representations and Warranties......................... 116
Conduct of Business Pending the Merger................. 117
No Solicitation........................................ 117
Conditions to the Merger's Completion.................. 117
Termination of the Merger Agreement.................... 119
Expenses............................................... 119
Amendment or Waiver of the Merger Agreement............ 119
OPERATIONS AND MANAGEMENT OF DIEDRICH COFFEE AFTER THE
MERGER.................................................... 120
</TABLE>

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PAGE
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DESCRIPTION OF DIEDRICH COFFEE CAPITAL STOCK................ 122
COMPARISON OF RIGHTS OF HOLDERS OF COFFEE PEOPLE COMMON
STOCK BEFORE AND AFTER THE MERGER......................... 124
ADDITIONAL MATTERS FOR CONSIDERATION OF DIEDRICH COFFEE
STOCKHOLDERS.............................................. 132
Election of Directors.................................. 132
Amendment of 1996 Stock Incentive Plan................. 132
Ratification of Selection of Independent Public
Accountants........................................... 138
ADDITIONAL MATTERS FOR CONSIDERATION OF COFFEE PEOPLE
STOCKHOLDERS.............................................. 139
Amendment to Coffee People's Articles of
Incorporation......................................... 139
ADDITIONAL INFORMATION...................................... 140
Dissenters' or Appraisal Rights........................ 140
Legal Matters.......................................... 141
Experts................................................ 141
Stockholder Proposals.................................. 141
FINANCIAL STATEMENTS........................................ F-1
APPENDIX A -- AGREEMENT AND PLAN OF MERGER.................. A-1
APPENDIX B -- FAIRNESS OPINION OF FINANCIAL ADVISOR TO
DIEDRICH COFFEE WITH RESPECT TO THE MERGER................ B-1
APPENDIX C -- FAIRNESS OPINION OF FINANCIAL ADVISOR TO
COFFEE PEOPLE WITH RESPECT TO THE MERGER.................. C-1
APPENDIX D -- OREGON DISSENTERS' RIGHTS LAW................. D-1
</TABLE>

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QUESTIONS AND ANSWERS ABOUT THE MERGER

Q: WHAT AM I BEING ASKED TO VOTE UPON?

A:Diedrich Coffee stockholders: You are being asked to approve the issuance of
shares to the stockholders of Coffee People as part of the merger and the
issuance of shares in connection with a proposed equity offering or other type
of financing. You are also asked to elect your board of directors, increase
the shares available for issuance under the stock incentive plan and ratify
the selection of your auditor.

Coffee People stockholders: You are being asked to approve the merger and the
merger agreement, which provides that Coffee People will become a
wholly-owned subsidiary of Diedrich Coffee. You are also asked to approve
amendments to Coffee People's articles of incorporation.

Q: WHAT ARE THE BENEFITS OF THE MERGER?

A: We believe that the merger will benefit both Coffee People and Diedrich
Coffee stockholders. After the merger, Diedrich Coffee will be the second
largest specialty coffee retailer in the United States with the potential for
improved cash flow, greater access to capital and increased depth of
management. As a result, we believe that the merger should increase
stockholder value to you.

Q: WHAT DO I NEED TO DO NOW?

A: After you read and consider the information in this document, just mail your
signed proxy card in the enclosed return envelope as soon as possible, so
that your shares may be represented at the appropriate stockholder meeting.
You should return your proxy card whether or not you plan to attend your
stockholder meeting. If you attend your stockholder meeting, you may revoke
your proxy at any time before it is voted and vote in person if you wish.

Q: IF MY SHARES ARE HELD IN "STREET NAME" BY MY BROKER, WILL MY BROKER VOTE MY
SHARES FOR ME?

A: Your broker will vote your shares only if you provide instructions on how to
vote. You should follow the directions provided by your broker regarding how
to instruct your broker to vote your shares.
Q: WHAT DO I DO IF I WANT TO CHANGE MY VOTE AFTER I HAVE MAILED IN MY SIGNED
PROXY CARD?

A. You can change your vote at any time before your proxy is voted at the
meetings. You can do this in one of three ways. First, you can send a written
notice stating that you would like to revoke your proxy. Second, you can
complete and submit a new proxy card. If you choose either of these methods,
you must timely submit your notice of revocation or your new proxy card to
Diedrich Coffee or Coffee People, as the case may be. Third, you can attend
your meeting and vote in person. Simply attending a meeting, however, will
not revoke your proxy. If you have instructed a broker to vote your shares,
you must follow directions received from your broker to change your vote.

Q: IF I AM A COFFEE PEOPLE STOCKHOLDER, SHOULD I SEND IN MY STOCK CERTIFICATES
NOW?

A: No. After the transaction is completed, the exchange agent for the
transaction will send Coffee People stockholders written instructions for
exchanging their share certificates. Diedrich Coffee stockholders will keep
their existing certificates.

Q: WHEN DO YOU EXPECT TO COMPLETE THE MERGER?

A: We are working toward completing the merger as promptly as possible and
expect to close the transaction before July 15, 1999. The merger is subject
to a number of conditions including:

- the successful completion by Diedrich Coffee of an equity offering or
other type of financing with net proceeds of at least $17,750,000;

- Diedrich Coffee common stock being valued at $6.00 per share or more in
connection with the proposed financing; and

- completion of the merger by July 15, 1999.

The boards of directors of Diedrich Coffee and Coffee People may in their
discretion waive the conditions to completion of the merger, including the
condition that Diedrich Coffee common stock be valued at $6.00 per share or
more. Therefore, it is possible that the shares of Diedrich Coffee common
stock to be

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received by the Coffee People stockholders could be valued at less than $6.00
per share.

Q: PLEASE EXPLAIN WHAT I WILL RECEIVE FOR MY SHARES OF COFFEE PEOPLE.

A: If the merger is completed, and assuming that there will be approximately
10.9 million outstanding shares of Coffee People common stock at the time of
the merger, each outstanding share of Coffee People common stock will be
converted into the right to receive:

- $1.63 in cash;

- 0.14 share of Diedrich Coffee common stock; and

- $0.48 in cash or shares of Diedrich Coffee common stock depending on the
success of Diedrich Coffee's financing efforts.

The precise amount of per share consideration cannot be determined until the
completion of the merger. We will issue press releases on the date of the
merger's completion that contain the exact amount of cash and Diedrich Coffee
common stock that will be paid for each share of Coffee People common stock.

Q: WHOM SHOULD I CALL WITH QUESTIONS?

A: If you are a Diedrich Coffee stockholder, call the Investor Relations
Department at Diedrich Coffee at (949) 260-1600. If you are a Coffee People
stockholder, call Dolores Chenoweth, Investor Relations representative, at
(503) 469-0338.

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WHERE YOU CAN FIND MORE INFORMATION

Diedrich Coffee has filed with the Securities and Exchange Commission a
registration statement on Form S-4 under the Securities Act that registers the
shares of Diedrich Coffee common stock to be issued in exchange for shares of
Coffee People common stock in connection with the merger. The registration
statement, including the attached exhibits and schedules, contains additional
relevant information about Diedrich Coffee and its capital stock. The rules and
regulations of the Commission allow us to omit certain information included in
the registration statement from this document.

In addition, Diedrich Coffee and Coffee People file reports, proxy
statements and other information with the Commission under the Securities
Exchange Act. You may read and copy this information at the following public
reference rooms of the Commission:

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Washington, D.C. New York, New York Chicago, Illinois
450 Fifth Street, N. W. 7 World Trade Center 500 West Madison Street
Room 1024 Suite 1300 Suite 1400
Washington, D.C. 20549 New York, NY 10048 Chicago, IL 60661-2511
</TABLE>

You may also obtain copies of this information by mail from the Public
Reference Section of the Commission, 450 Fifth Street, N.W., Room 1024,
Washington, D.C. 20549, at prescribed rates. You may obtain information on the
operation of the public reference rooms by calling the Commission at
1-800-SEC-0330.

The Commission also maintains an internet website that contains reports,
proxy statements and other information about issuers, like Diedrich Coffee and
Coffee People, who file electronically with the Commission. The address of that
site is http://www.sec.gov.

Diedrich Coffee's 1999 annual report to stockholders, which contains its
annual report on Form 10-K as filed with the Commission, is being mailed to
Diedrich Coffee stockholders concurrently with this document, but such report is
not incorporated by reference in this document and is not deemed to be a part of
this proxy solicitation material. A copy of Diedrich Coffee's 1999 annual report
to stockholders will be furnished without charge to Diedrich Coffee stockholders
upon written request to:

Investor Relations Department
Diedrich Coffee, Inc.
2144 Michelson Drive
Irvine, CA 92612

Coffee People's annual report on Form 10-K as filed with the Commission is
not incorporated by reference in this document and is not deemed part of this
proxy solicitation material. A copy of Coffee People's Form 10-K will be
furnished without charge to Coffee People stockholders upon written request to:

Dolores Chenoweth
Coffee People Investor Relations
6900 SW 105th Avenue, Suite B
Beaverton, OR 97008

We have not authorized anyone to give any information or make any
representation about the merger or our companies that is different from, or in
addition to, that contained in this document or in any of the materials that
we've incorporated into this document. Therefore, if anyone does give you
information of this sort, you should not rely on it. If you are in a
jurisdiction where offers to exchange or sell, or solicitations of offers to
exchange or purchase, the securities offered by this document or the
solicitation of proxies is unlawful, or if you are a person to whom it is
unlawful to direct these types of activities, then the offer presented in this
document does not extend to you. The information contained in this document
speaks only as of the date of this document unless the information specifically
indicates that another date applies.

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SUMMARY

This brief summary highlights selected information described more fully
elsewhere in this document. It does not contain all of the information that is
important to you. You should carefully read this entire document, appendices and
the other documents to which this document refers in order to fully understand
the merger agreement and the transactions contemplated by the merger agreement.
See "Where You Can Find More Information" on page 3.

THE COMPANIES (PAGES 51 AND 77)

Diedrich Coffee, Inc., 2144 Michelson Drive, Irvine, CA 92612. Diedrich
Coffee is a custom roaster of specialty coffees imported from around the world.
As of June 1, 1999, Diedrich Coffee owned, franchised or operated 41 retail
locations in Southern California, Denver, Colorado and Houston, Texas. At April
28, 1999, Diedrich Coffee's total assets were approximately $12.6 million, and
its total stockholders' equity was $5.5 million.

Coffee People Inc., 11480 Commercial Parkway, Castroville, CA 95012. As of
June 1, 1999, Coffee People is the second largest specialty coffee retailer in
the United States with 320 retail locations located throughout the United States
and in 6 foreign countries, including Gloria Jean's stores in 37 states and
internationally, Coffee People stores in Oregon and Coffee Plantation stores in
Arizona. At March 6, 1999, Coffee People's total assets were approximately $54.3
million, and its total stockholders' equity was $43.9 million.

RECORD DATE AND VOTING RIGHTS

(PAGES 92 AND 94)

If you are a Diedrich Coffee stockholder, you are entitled to vote at the
annual meeting if you owned shares as of the close of business on June 1, 1999,
which has been established as the record date. On the Diedrich Coffee record
date, there were 6,173,538 shares of Diedrich Coffee common stock outstanding
and entitled to vote at the annual meeting. Diedrich Coffee stockholders are
entitled to one vote for each share of Diedrich Coffee common stock held of
record on the record date.

If you are a Coffee People stockholder, you are entitled to vote at the
special meeting if you owned shares as of the close of business on May 21, 1999,
which has been established as the record date. On the Coffee People record date,
there were 10,776,323 shares of Coffee People common stock outstanding and
entitled to vote at the special meeting. Coffee People stockholders are entitled
to one vote for each share of Coffee People common stock held of record on the
record date.

THE MERGER (PAGE 96)

The merger will result in the acquisition of Coffee People by Diedrich
Coffee, and Coffee People will become a wholly-owned subsidiary of Diedrich
Coffee. We plan to complete the merger in the summer of 1999.

We have attached the merger agreement to the back of this document as
Appendix A. The merger agreement describes the terms of the acquisition of
Coffee People by Diedrich Coffee. Please read the merger agreement. It is the
document that governs the acquisition.

OUR REASONS FOR THE MERGER (PAGES 99 AND 100)

We believe that Diedrich Coffee's acquisition of Coffee People will benefit
both Coffee People and Diedrich Coffee stockholders. Coffee People stockholders
will receive cash for their shares in addition to ownership in Diedrich Coffee.
After the merger, Diedrich Coffee will be the second largest specialty coffee
retailer in the United States with the potential for improved cash flow, greater
access to capital and increased depth of management.

WHAT COFFEE PEOPLE STOCKHOLDERS WILL RECEIVE (PAGE 114)

As a result of the merger, Coffee People stockholders will receive from
Diedrich Coffee in the aggregate:

- $17.75 million in cash;

- 1.5 million shares of Diedrich Coffee common stock; and
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<PAGE> 12

- $5.25 million in cash or shares of Diedrich Coffee common stock depending
on the success of Diedrich Coffee's financing efforts.

Assuming that all of the Coffee People stock options and stock purchase
rights that are in-the-money are exercised, there will be approximately 10.9
million outstanding shares of Coffee People common stock at the time of the
merger. Consequently, each outstanding share of Coffee People common stock will
be converted into the right to receive:

- $1.63 in cash;

- 0.14 share of Diedrich Coffee common stock; and

- $0.48 in cash or shares of Diedrich Coffee common stock.

The precise amount of cash and Diedrich Coffee common stock that each
Coffee People stockholder will receive cannot be determined until the completion
of the merger. We will issue press releases on the date of the completion of the
merger that specify the exact amount of cash and Diedrich Coffee common stock
that will be paid for each share of Coffee People common stock.

OPINIONS OF FINANCIAL ADVISORS

(PAGES 101 AND 105)

In deciding to approve the merger, our boards considered fairness opinions
from our respective financial advisors. Diedrich Coffee received an opinion from
First Security Van Kasper to the effect that, as of the date of the opinion and
based upon the considerations set forth in the opinion, the merger is fair to
Diedrich Coffee stockholders from a financial point of view. Similarly, Coffee
People received an opinion from Black & Company to the effect that, as of the
date of the opinion and based upon the considerations set forth in the opinion,
the cash and stock payment Diedrich Coffee will make in the merger is fair to
Coffee People stockholders from a financial point of view. These opinions are
attached to the back of this proxy statement/prospectus as Appendices B and C.
You are encouraged to read them.

OUR RECOMMENDATIONS TO STOCKHOLDERS

(PAGES 99 AND 100)

Diedrich Coffee Stockholders: The Diedrich Coffee board believes that the
transaction is in your best interests and recommends that you vote for all four
Diedrich Coffee proposals.

Coffee People Stockholders: The Coffee People board believes that the
transaction is in your best interests and recommends that you vote for both
Coffee People proposals.

VOTING AGREEMENT (PAGE 112)

Second Cup beneficially owns approximately 69% of the outstanding Coffee
People common stock and has entered into a voting agreement with Diedrich
Coffee's directors, executive officers and their affiliates. Under the voting
agreement, Second Cup has agreed to vote its shares in favor of the merger.
Accordingly, the merger will be approved. Diedrich Coffee's directors, executive
officers and their affiliates beneficially owning approximately 42% of the
outstanding Diedrich Coffee common stock entered into the voting agreement. They
have agreed to vote their shares in favor of the issuance of Diedrich Coffee
common stock to Coffee People stockholders as part of the merger and the
issuance of Diedrich Coffee common stock in connection with the proposed
financing necessary to complete the merger.

INTERESTS OF DIRECTORS AND OFFICERS AND OTHER STOCKHOLDERS IN THE MERGER THAT
ARE DIFFERENT FROM YOUR INTERESTS (PAGE 112)

As you consider the recommendations of the Diedrich Coffee and the Coffee
People boards of directors with respect to the merger, you should be aware that
certain Diedrich Coffee and Coffee People directors, officers and other
stockholders have interests regarding the merger that are different from, or in
addition to, your interests.

For example, Diedrich Coffee has agreed to create a vacancy on the Diedrich
Coffee board upon completion of the merger and appoint a director designated by
Second Cup, the majority stockholder of Coffee People. Also, Diedrich Coffee's
directors and executive officers and a significant stockholder have agreed to
vote their shares in favor of the Second Cup designee at any

5
<PAGE> 13

election of directors, for so long as Second Cup owns at least 50% of the
Diedrich Coffee common stock that it will receive in the merger.

Furthermore, Diedrich Coffee has agreed to enter into a registration rights
agreement with Second Cup because Second Cup's ability to sell the shares it
will receive in the merger will be restricted by its status as an affiliate. The
registration rights agreement authorizes Second Cup to cause Diedrich Coffee to
register for public sale the shares it receives in the merger.

Additionally, three Second Cup directors and one Second Cup officer are
also directors of Coffee People, and as Coffee People directors they approved
the terms of the merger.

Finally, Coffee People's officers, including some officers that are
directors, and all administrative employees, have severance agreements or
arrangements that entitle them to compensation if they are terminated without
cause after a sale of Coffee People. We estimate that the aggregate severance
payments required to be paid to Coffee People's officers, if all such persons
were terminated after the merger, would be approximately $2.3 million. We do
not, however, anticipate a significant number of terminations.

COFFEE PEOPLE STOCKHOLDERS APPRAISAL/DISSENTERS' RIGHTS (PAGES 111 AND 140)

The preservation and exercise of dissenters' rights require strict
adherence to the applicable provisions of the statute. Coffee People
stockholders are urged to read it carefully.

MANAGEMENT AFTER THE MERGER (PAGE 120)

Following the transaction, the board of directors of Diedrich Coffee will
consist of the directors elected to the board at its annual meeting, and a
director nominee from Second Cup who will be added to the board to fill a
newly-created seat.

We expect that the senior management of Diedrich Coffee, together with most
of Diedrich Coffee and Coffee People's employees, will not change after the
completion of the merger.

DIFFERENCES IN THE RIGHTS OF COFFEE PEOPLE STOCKHOLDERS (PAGE 124)

After the merger with Diedrich Coffee, Coffee People stockholders will be
Diedrich Coffee stockholders. This means that if you are a Coffee People
stockholder, your rights will be governed by Delaware law, rather than by Oregon
law, and by the certificate of incorporation and bylaws of Diedrich Coffee
rather than Coffee People.

Immediately after the merger, Diedrich Coffee will cause Coffee People to
be merged with a Delaware subsidiary of Diedrich Coffee for the purpose of
becoming a Delaware corporation. After this action is completed, both Coffee
People and Diedrich Coffee will be Delaware corporations.

WHAT WE NEED TO DO TO COMPLETE THE MERGER (PAGE 117)

The completion of the merger depends on satisfying a number of conditions,
including the following:

- - Coffee People stockholders must approve the merger, and Diedrich Coffee
stockholders must approve the issuance of Diedrich Coffee common stock
according to the terms of the merger agreement;

- - we must receive all required regulatory approvals, and any waiting periods
required by law must have passed;

- - Diedrich Coffee must have raised at least $17.75 million in cash through an
equity offering or other type of financing;

- - Diedrich Coffee's common stock must be valued at $6.00 per share or more in
connection with the proposed financing; and

- - the merger must be completed by July 15, 1999.

6
<PAGE> 14

TERMINATION OF THE MERGER AGREEMENT; EXPENSES (PAGE 119)

Coffee People and Diedrich Coffee can mutually agree at any time to
terminate the merger agreement before completing the merger. While they are not
required to do so, the boards of directors of either company may also in their
discretion terminate the merger agreement in other circumstances, including the
following:

- - if the merger has not been completed by July 15, 1999;

- - if Coffee People stockholders do not approve the merger agreement, or if
Diedrich Coffee stockholders do not approve the issuance of Diedrich Coffee
common stock under the merger agreement and in connection with Diedrich
Coffee's financing;

- - if any governmental body whose approval is necessary to complete the merger
prohibits or otherwise restricts the merger's completion;

- - if Diedrich Coffee fails to complete a financing that values Diedrich Coffee
shares of common stock at $6 per share or more;

- - if the other company violates in a material way any of its representations,
warranties or obligations under the merger agreement; or

- - on reimbursement by Coffee People of up to $1.5 million of Diedrich Coffee's
expenses, if the Coffee People board accepts an acquisition proposal from a
third party that it determines is superior to the merger and that satisfies
other requirements or weakens or withdraws its recommendation of the merger.

ACCOUNTING TREATMENT (PAGE 110)

We will treat the merger as a purchase transaction for accounting and
financial reporting purposes.

REGULATORY APPROVALS (PAGE 110)

Notification of the merger was given to the Federal Trade Commission and
the U.S. Department of Justice. The waiting period was terminated without
objection to the merger by the Federal Trade Commission. However, certain state
and other regulatory authorities will need to approve or be notified of the
merger before we can complete it.

We have filed, or soon will file, all of the required applications or
notices with these regulatory agencies. As of the date of this document, we have
not yet received all of the required approvals. Although we do not know of any
reason why we would not be able to obtain the necessary approvals in a timely
manner, we cannot be certain when or if we will get them.

FEDERAL INCOME TAX CONSEQUENCES (PAGE 109)

We expect that the merger will be a taxable transaction for Coffee People
stockholders only. In general, a Coffee People stockholder will recognize gain
or loss for federal income tax purposes equal to the difference between the
amount of cash and the value of the Diedrich Coffee common stock received in the
merger and the stockholder's adjusted basis in the Coffee People common stock.

Determining the actual tax consequences of the merger to you as an
individual tax payer can be complicated. The tax treatment will depend on your
specific situation and many variables not within your control. You should
consult your own tax advisor for a full understanding of the merger's tax
consequences.

7
<PAGE> 15

SUMMARY FINANCIAL DATA

We are providing the following financial information to aid you in your
analysis of the financial aspects of the merger. This information is only a
summary and you should read it in conjunction with the historical financial
statements and related notes contained in this document. Diedrich Coffee's
fiscal year ends on the Wednesday closest to January 31. Coffee People's fiscal
year ends on the last Saturday in June. Following this offering, we intend to
change our fiscal year to the 52 or 53 week period ending on the Wednesday
closest to June 30 of each year.

DIEDRICH COFFEE FINANCIAL DATA

(dollars in thousands, except per share data)

<TABLE>
<CAPTION>
FOR FISCAL YEARS ENDED FOR FISCAL QUARTERS ENDED
------------------------------------------------------ -------------------------------
JANUARY 29, 1997 JANUARY 28, 1998 JANUARY 27, 1999 APRIL 29, 1998 APRIL 28, 1999
---------------- ---------------- ---------------- -------------- --------------
(UNAUDITED) (UNAUDITED)
<S> <C> <C> <C> <C> <C>
STATEMENTS OF OPERATIONS DATA:
Total revenues...................... $19,812 $22,982 $24,215 $ 5,923 $ 6,098
Provision for asset impairment and
restructuring costs............... -- (3,902) -- -- --
Depreciation and amortization....... 1,054 1,785 1,941 482 507
Income (loss) from continuing
operations........................ (1,028) (8,907) (2,265) (649) (470)
Net income (loss)................... (986) (9,113) (2,562) (746) (568)
Weighted average shares
outstanding -- basic and
diluted........................... 4,414 5,393 5,934 5,801 6,173
Earnings (loss) per share -- basic
and diluted(1).................... $ (0.22) $ (1.69) $ (0.43) $ (0.13) $ (0.09)
OPERATING DATA (UNAUDITED):
Retail locations open (at end of
period):
Company-operated locations........ 47 41 43 43 40
Franchised locations.............. -- -- -- -- 2
------- ------- ------- ------- -------
Total retail locations.... 47 41 43 43 42
======= ======= ======= ======= =======
Systemwide sales(2):
Company-operated locations........ $18,118 $20,760 $21,248 $ 5,285 $ 5,190
Franchised locations.............. -- -- -- -- 200
------- ------- ------- ------- -------
Total systemwide sales.... $18,118 $20,760 $21,248 $ 5,285 $ 5,390
======= ======= ======= ======= =======
Wholesale revenues.................. $ 1,695 $ 2,222 $ 2,767 $ 638 $ 858
</TABLE>

<TABLE>
<CAPTION>
APRIL 28, 1999
--------------
<S> <C>
BALANCE SHEET DATA (UNAUDITED):
Total assets................................................ $12,628
Long-term debt and capital leases........................... 2,759
Total stockholders' equity.................................. $ 5,460
</TABLE>

- -------------------------
(1) Net loss per share for fiscal 1997, 1998 and 1999 is presented as basic
earnings per share under the provisions of SFAS 128.

(2) For the fiscal quarter ended April 28, 1999, systemwide sales consist of
retail sales from company-operated retail locations and reported sales from
franchised coffeehouses. As the first Diedrich Coffee franchised coffeehouse
location opened after January 27, 1999, systemwide sales consist of retail
sales from company-operated retail locations for the other periods
presented.

8
<PAGE> 16

COFFEE PEOPLE FINANCIAL DATA

(dollars in thousands, except per share data)

<TABLE>
<CAPTION>
FOR THE
-------------------------------------------------------------------------
PRO FORMA(1)
39 WEEKS 52 WEEKS 52 WEEKS 36 WEEKS 36 WEEKS 52 WEEKS
ENDED ENDED ENDED ENDED ENDED ENDED
JUNE 29, JUNE 28, JUNE 27, MARCH 7, MARCH 6, DECEMBER 12,
1996 1997 1998 1998 1999 1998
-------- -------- -------- ----------- ----------- ------------
(UNAUDITED) (UNAUDITED) (UNAUDITED)
<S> <C> <C> <C> <C> <C> <C>
STATEMENTS OF OPERATIONS DATA:
Total revenues............................. $24,957 $ 30,579 $ 35,051 $25,495 $40,129 $ 53,096
Acquisition and integration expense........ -- -- 437 -- 950 1,236
Depreciation and amortization.............. 978 1,152 1,811 1,109 1,152 --
Income (loss) from operations.............. 1,986 (1,185) 1,197 3,310 986 (1,467)
Net income (loss).......................... $ 1,224 $ (1,190) $ 738 $ 2,005 $ 400 $ (1,212)
Weighted average shares
outstanding -- basic and diluted......... 7,461 7,461 7,812 7,461 10,755 10,764
Earnings (loss) per share-basic and
diluted.................................. $ 0.16 $ (0.16) $ 0.09 $ 0.27 $ 0.04 $ (0.11)

OPERATING DATA (UNAUDITED):
Retail locations open (at end of period):
Company-operated locations............... 23 31 69 26 65 65
Franchised locations..................... 224 236 246 254 255 258
------- -------- -------- ------- ------- --------
Total retail locations........... 247 267 315 280 320 323
======= ======== ======== ======= ======= ========
Systemwide sales(2):
Company-operated locations............... $ 6,657 $ 7,631 $ 11,436 $ 6,891 $22,429 $ 30,911
Franchised locations..................... 73,247 94,434 95,349 70,980 70,483 94,330
------- -------- -------- ------- ------- --------
Total systemwide sales........... $79,904 $102,065 $106,785 $77,871 $92,912 $125,241
======= ======== ======== ======= ======= ========
Wholesale revenues......................... 13,329 17,079 17,580 14,020 12,944 16,030
</TABLE>

<TABLE>
<CAPTION>
MARCH 6,
1999
--------
<S> <C>
BALANCE SHEET DATA:
Total assets................................................ $54,288
Long-term debt.............................................. 2,727
Total stockholders' equity.................................. $43,919
</TABLE>

- -------------------------

(1) The pro forma information is presented as if the merger between Coffee
People and Gloria Jean's had been completed on December 13, 1997.

(2) Consists of retail sales from company-operated retail locations and reported
sales from franchised locations.

9
<PAGE> 17

SUMMARY UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL INFORMATION

The acquisition of Coffee People will be accounted for as a purchase
transaction, which means that the purchase price will be allocated to assets
acquired and liabilities assumed based on their estimated fair values at the
time Diedrich Coffee and Coffee People are combined. We are providing the
following financial information to aid you in your analysis of the financial
aspects of the acquisition and the proposed equity offering.

We have presented unaudited pro forma combined condensed statements of
operations and operating data for Diedrich Coffee's fiscal year ended January
27, 1999 and fiscal quarter ended April 28, 1999 that assumes the acquisition of
Coffee People was completed and the new debt was issued on January 29, 1998. For
the fiscal year ended January 27, 1999, we also assume that the merger between
Coffee People and Gloria Jean's had occurred on December 13, 1997. We derived
this information from the audited financial statements for Diedrich Coffee for
the fiscal year ended January 27, 1999 and unaudited statements of operations
and operating data for Diedrich Coffee for the 13 weeks ended April 28, 1999,
and for Coffee People for the 52 weeks ended December 12, 1998 and the 12 weeks
ended March 6, 1999. Following the merger, we intend to change our fiscal year
to the 52 or 53 week period ending on the Wednesday closest to June 30 of each
year.

We have also presented unaudited pro forma combined condensed balance sheet
data as of April 28, 1999. This presentation assumes that the acquisition of
Coffee People has been completed, that the new debt has been issued and reflects
the sale of shares a proposed equity offering and the application of the net
proceeds. We derived this information from Diedrich Coffee's balance sheet data
as of April 28, 1999 and Coffee People's balance sheet data as of March 6, 1999.

This information is only a summary of the unaudited pro forma combined
condensed financial information presented in pages 24 through 29 and should be
read in conjunction with our historical financial statements and related notes.
Although this pro forma financial information has been prepared based on
currently available information using assumptions we believe are appropriate,
you should note that this information may not be indicative of what actual
results would be in the future or would have been for the periods presented.
Additionally, assumptions regarding the value of Diedrich Coffee's common stock
are based on the last reported sale price of the stock on the Nasdaq National
Market on June 4, 1999 and may be materially different from the value of
Diedrich Coffee's common stock at the time the merger is completed. You should
read the notes to the unaudited pro forma combined condensed financial
statements for further discussion of the assumptions we made to prepare this
information.

The unaudited pro forma combined financial data does not reflect certain
cost savings that management believes may be realized after the merger.

10
<PAGE> 18

UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL DATA

(dollars in thousands, except per share data)

<TABLE>
<CAPTION>
FOR FISCAL YEAR FOR FISCAL QUARTER
ENDED JANUARY 27, 1999 ENDED APRIL 28, 1999
ADJUSTED FOR THE ACQUISITION ADJUSTED FOR THE ACQUISITION
---------------------------- ----------------------------
<S> <C> <C>
STATEMENTS OF OPERATIONS DATA:
Total revenues........................... $ 77,311 $18,837
Acquisition and integration expense...... 1,236 151
Depreciation and amortization............ 4,231 864
Income (loss) from continuing
operations............................. (4,210) 75
Net loss................................. $ (3,764) $ (247)
Weighted average shares
outstanding -- basic and diluted....... 12,034 12,273
Loss from continuing operations per
common and equivalent share............ $ (0.31) $ (0.02)
OPERATING DATA:
Retail locations open (at end of period):
Company-operated locations............. 108 105
Franchised locations................... 258 257
-------- -------
Total retail locations.......... 366 362
======== =======
Systemwide sales(1):
Company-operated locations............. $ 52,159 $12,555
Franchised locations................... 94,330 25,344
-------- -------
Total systemwide sales.......... 146,489 37,899
======== =======
Wholesale revenues....................... $ 18,797 $ 4,342
</TABLE>

<TABLE>
<CAPTION>
APRIL 28, 1999
--------------
AS ADJUSTED(3)
--------------
<S> <C>
BALANCE SHEET DATA:
Working capital(2).......................................... $10,923
Total assets................................................ 65,932
Long-term debt including long-term obligations under capital
leases.................................................... 10,643
Total stockholders' equity.................................. $43,860
</TABLE>

- -------------------------

(1) Consists of retail sales from company-operated retail locations and reported
sales from franchised locations.

(2) Working capital is defined as current assets less current liabilities
derived from the unaudited pro forma combined condensed balance sheet.

(3) Reflects the sale of 4,600,000 shares of common stock offered at an assumed
public offering price of $6.75 per share after deducting the estimated
underwriting discounts and commissions and estimated offering expenses
payable by us. This is only an assumption based on the last reported sale
price of Diedrich Coffee common stock on the Nasdaq National Market on June
4, 1999. The actual number of shares issued and the offering price may be
materially different in a public equity offering completed by Diedrich
Coffee.

11
<PAGE> 19

COMPARATIVE PER SHARE INFORMATION

We have summarized below the per share information for Diedrich Coffee and
Coffee People on an historical basis and combined per share data on an unaudited
pro forma basis. The combined data gives effect to the merger on a purchase
method basis of accounting as described in "Unaudited Pro Forma Combined
Condensed Financial Statements." Diedrich Coffee and Coffee People did not pay
any dividends on their common stock during the periods below.

This information is only a summary and you should read it in conjunction
with the selected historical financial information, the pro forma combined
condensed financial statements and the separate historical financial statements
of Diedrich Coffee and Coffee People and related notes included in this proxy
statement/prospectus.

<TABLE>
<CAPTION>
AT OR FOR AT OR FOR
AT OR FOR FISCAL AT OR FOR 52 WEEKS 13 WEEKS 36 WEEKS
YEAR ENDED ENDED ENDED ENDED
JANUARY 27, 1999 JUNE 27, 1998 APRIL 28, 1999 MARCH 6, 1999
---------------- ------------------ -------------- -------------
<S> <C> <C> <C> <C>
HISTORICAL -- DIEDRICH
COFFEE:
Earnings (loss) per
share -- basic and
diluted................. $(0.43) $(0.09)
Book value per share(1).... $ 0.98 $(0.88)
HISTORICAL -- COFFEE PEOPLE:
Earnings (loss) per
share -- basic and
diluted................. $0.09 $ 0.04
Book value per share(1).... $5.57 $ 4.09
PRO FORMA COMBINED:
Earnings (loss) per
share -- basic and
diluted................. $(0.31) $(0.02)
Book value per
share(2)(3)............. $ 3.69 $ 3.57
</TABLE>

- -------------------------
(1) The historical book value per share is computed by dividing total
stockholders' equity by the total number of common shares outstanding at the
end of the period.

(2) Diedrich Coffee and Coffee People estimate that they will incur direct and
indirect costs of approximately $4.0 million in connection with the merger.
This estimate includes fees and charges of financial advisors, attorneys and
accountants for both parties, personnel severance costs, the cancellation
and continuation of contractual obligations and other integration costs. The
pro forma combined book value per share data reflect these estimated
transaction costs and their tax effects as if such costs were incurred as of
January 27, 1998, but the effects of these costs are not reflected in the
pro forma combined net income per share data.

(3) The pro forma combined book value per share of Diedrich Coffee common stock
and Coffee People common stock is computed by dividing pro forma
stockholders' equity by the pro forma number of common shares and share
equivalents outstanding at the end of the period.

12
<PAGE> 20

COMPARATIVE MARKET PRICES AND DIVIDENDS

MARKET PRICES

Diedrich Coffee common stock is reported on the Nasdaq National Market
under the symbol "DDRX." Coffee People common stock is reported on the Nasdaq
SmallCap Market under the symbol "MOKA." The following table sets forth the high
and low bid information for the calendar quarters indicated for Diedrich Coffee
common stock as reported on the Nasdaq National Market and for Coffee People
common stock as reported on the Nasdaq Small Cap Market since August 27, 1998
and as reported on the Nasdaq National Market before that date. The precise
amount of cash and Diedrich Coffee common stock that Coffee People stockholders
will receive in the merger cannot be determined until the completion of the
merger.

<TABLE>
<CAPTION>
DIEDRICH COFFEE COFFEE PEOPLE
--------------- --------------
HIGH LOW HIGH LOW
----- ------ ----- -----
<S> <C> <C> <C> <C>
Calendar 1997
First Quarter................................. $9 5/8 $ 3 $ 8 $ 6
Second Quarter................................ $4 1/2 $2 3/8 $7 1/4 $4 1/2
Third Quarter................................. $4 1/16 $2 7/16 $ 5 $3 1/8
Fourth Quarter................................ $ 9 $2 1/2 $4 3/4 $2 3/8
Calendar 1998
First Quarter................................. $7 1/2 $5 11/16 $3 1/8 $2 3/8
Second Quarter................................ $8 1/4 $6 5/16 $4 1/2 $2 5/8
Third Quarter................................. $7 7/8 $ 4 $3 1/4 $1 9/16
Fourth Quarter................................ $6 1/2 $3 3/8 $2 1/4 $ 1
Calendar 1999
First Quarter................................. $6 7/8 $3 7/8 $2 1/2 $1 3/16
Second Quarter (through June 4, 1999)......... $6 15/16 $4 3/8 $2 1/4 $1 1/2
</TABLE>

On February 8, 1999, the last trading day immediately preceding the public
announcement of the proposed merger, the closing per share price of Diedrich
Coffee common stock reported on the Nasdaq National Market was $4 7/8, and the
closing per share price of Coffee People common stock on the Nasdaq SmallCap
Market was $1.88. On June 4, 1999, the closing per share sales price of Diedrich
Coffee common stock on the Nasdaq National Market was $6.75, and the closing per
share price of Coffee People common stock on the Nasdaq SmallCap Market was
$2.25. On that date, there were 153 holders of record of Diedrich Coffee common
stock and 517 holders of record of Coffee People common stock. Diedrich Coffee
and Coffee People stockholders are urged to obtain current market quotations
before making any decision with respect to the merger.

DIVIDENDS

Diedrich Coffee and Coffee People have never paid any cash dividends on
their common stock, nor do they anticipate declaring any cash dividends in the
foreseeable future. The merger agreement prohibits Coffee People from paying
dividends on Coffee People common stock before the merger with Diedrich Coffee.
See "The Merger Agreement -- Conduct of Business Pending the Merger."

13
<PAGE> 21

A WARNING ABOUT FORWARD-LOOKING STATEMENTS

We make forward-looking statements in this document that are subject to
risks and uncertainties. These forward-looking statements include information
about possible or assumed future results of our and the combined company's
financial condition, operations, plans, objectives and performance.
Additionally, when we make statements about the merger, such as anticipated cost
savings or restructuring charges associated with the merger, we are making
forward-looking statements. When we use the words "believe," "expect,"
"anticipate," "estimate" or similar expressions, we are also making
forward-looking statements. Many possible events or factors could affect the
future financial results and performance of Diedrich Coffee and Coffee People
and the combined company after the merger. This could cause our results or
performance to differ materially from those expressed in our forward-looking
statements. You should consider these risks when you vote, along with the
following possible events or factors:

- our growth strategy may not be as successful as we expect if we are
unable to attract franchise area developers or single store franchisees;

- our revenues after the merger could be lower than we expect, our
restructuring charges could be higher than we expect and our operating
costs could be greater than we expect;

- we may encounter difficulties and incur additional expenses, integrating
Diedrich Coffee's and Coffee People's businesses, brands or operating
systems or retaining key personnel;

- competition within the retail specialty coffee market may intensify;

- inclement weather or adverse political changes may significantly increase
our coffee costs; and

- adverse changes may occur in the securities or financial markets.

In addition, this document contains forward-looking statements attributed
to third parties relating to their estimates regarding the specialty coffee
business. You should not place undue reliance on these forward-looking
statements.

14
<PAGE> 22

RISK FACTORS

You should read and carefully consider the following factors, together with
the other information included in or attached to this document, in deciding
whether to vote for the proposals. Some of the following factors relate
specifically to the merger and share issuance that we are proposing for your
consideration. Others are factors more generally associated with the businesses
of Diedrich Coffee and Coffee People.

RISK FACTORS RELATING TO THE MERGER

IF DIEDRICH COFFEE IS UNSUCCESSFUL IN ITS FINANCING EFFORTS, THE MERGER WILL
LIKELY NOT BE CONSUMMATED

The merger's completion is conditioned upon Diedrich Coffee raising at
least $17.75 million in cash through an equity offering or other type of
financing. Diedrich Coffee will use the proceeds of its financing efforts to
finance the cash merger payment to Coffee People stockholders, to pay related
fees and expenses of the merger and for general corporate purposes.
Additionally, if Diedrich Coffee is unable to raise net proceeds of at least
$7.0 million through its financing efforts that value the per share price of
Diedrich Coffee common stock at $6.00 per share or more, the merger may not be
completed. However, the Diedrich Coffee and Coffee People boards of directors
may in their discretion waive the requirement that Diedrich Coffee's common
stock be valued at $6.00 per share or more and complete the merger. As a result,
the shares of Diedrich Coffee common stock to be received by the Coffee People
stockholders in the merger could be valued at less than $6.00 per share.
Diedrich Coffee's ability to raise the necessary funds for the merger will
depend on the financial condition and results of operations of Diedrich Coffee
and Coffee People, and the condition of the financial markets and factors
related to the retail restaurant industry and specialty coffee segment.

COFFEE PEOPLE STOCKHOLDERS ARE NOT ASSURED OF A FIXED AMOUNT OF CASH OR DIEDRICH
COFFEE COMMON STOCK FOR THEIR COFFEE PEOPLE COMMON STOCK IN THE MERGER

The respective amounts of cash and Diedrich Coffee common stock that Coffee
People stockholders will receive in the merger is based upon a number of factors
and cannot be determined precisely before the merger's completion. These factors
include:

- the precise number of outstanding shares of Coffee People common stock at
the time of the merger;

- the amount of cash that Diedrich Coffee is able to raise through its
financing efforts for payment to Coffee People stockholders in the
merger; and

- the market price of Diedrich Coffee's common stock at the time of
merger's completion.

Throughout this document we have assumed that all of the Coffee People
stock options and stock purchase rights that are in-the-money will be exercised,
resulting in approximately 10.9 million outstanding shares of Coffee People
common stock at the time of the merger. However, if in-the-money options or
rights are not exercised or out-of-the-money options or rights are exercised,
the number of outstanding shares at the time of merger will change. In addition,
a significant increase in the price per share of Coffee People common stock from
the current price may result in additional options or rights being in-the-money,
which would increase the number of outstanding shares of Coffee People common
stock at the time of merger's completion.

In addition, the value of the Diedrich Coffee common stock that Coffee
People stockholders will receive may differ significantly from the value as of
the date of this joint proxy statement/prospectus. Consequently, at the time of
the stockholder meetings, you will not know the exact amount of consideration
that Coffee People stockholders will receive when the merger is completed.

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WE MAY EXPERIENCE DIFFICULTIES INTEGRATING COFFEE PEOPLE AFTER THE MERGER

We may experience difficulties integrating the operations of Coffee People
with those of Diedrich Coffee, and there can be no assurance that we will
realize the operating efficiencies and cost savings that we believe the merger
will provide. After the merger's completion, we intend to integrate, among other
things, roasting, packaging, purchasing, product development, information
systems and administrative functions of Diedrich Coffee with those of Coffee
People. The integration of the combined operations may temporarily distract
management from the day-to-day business of the combined company after the
merger. For example, Coffee People's integration will require the experience and
expertise of certain key managers of Coffee People whom Diedrich Coffee expects
to retain. There is no assurance that these Coffee People managers will remain
with Diedrich Coffee for the time period necessary to successfully integrate
Coffee People's operations with those of Diedrich Coffee. Diedrich Coffee
expects to incur restructuring and integration costs from combining Coffee
People's operations with those of Diedrich Coffee. These costs may be
substantial and may include costs for employee severance, relocation and
disposition of excess equipment and other merger-related costs. We have not yet
determined the total amount of these costs.

WE MAY BE REQUIRED TO SPEND MORE OF OUR CASH RESERVES BECAUSE OF THE MERGER THAN
WE ANTICIPATED

Even if we are able to integrate the operations of Coffee People
successfully, there is no assurance that such integration will result in the
realization of the full benefits of the cost savings, efficiencies or revenue
enhancements that we currently expect or that such benefits will be achieved
within the time frame that we currently anticipate. The cost savings and other
benefits from the merger may be offset by costs incurred in integrating Coffee
People's operations, as well as by increases in other expenses, by operating
losses or by problems in the business unrelated to the merger.

WE MAY LOSE CUSTOMERS WHEN WE CONVERT COFFEE PEOPLE AND COFFEE PLANTATION BRAND
COFFEEHOUSES TO THE DIEDRICH COFFEE BRAND

Most Coffee People brand and Coffee Plantation retail locations are
neighborhood coffeehouses which have loyal customers that are accustomed to and
expect Coffee People and Coffee Plantation brand products. We may lose these
customers when we convert the coffeehouses to the Diedrich Coffee brand. See
"Operations and Management of Diedrich Coffee After the Merger."

THE VALUE OF DIEDRICH COFFEE'S STOCK AFTER THE MERGER AND THE PLANNED EQUITY
OFFERING COULD CONTINUE TO BE VOLATILE

The trading price of Diedrich Coffee's common stock has fluctuated
significantly in the past. Often, these fluctuations have been greater than
those experienced by the stock market in general. The trading price of Diedrich
Coffee's common stock after the merger and the planned equity offering is likely
to continue experiencing wide price fluctuations in response to factors such as:

- actual or anticipated variations in revenues or operating results;

- comments or recommendations issued by analysts who follow Diedrich Coffee
and its competitors;

- failure to meet analysts' expectations of performance; and

- our ability to execute our franchising strategy.

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<PAGE> 24

YOU WILL HAVE A REDUCED OWNERSHIP AND VOTING INTEREST AFTER THE MERGER

After the merger's completion, you will own a significantly smaller
percentage of the combined company and its voting stock than you currently own
of Diedrich Coffee or Coffee People. Consequently, you may be able to exercise
less influence over the management and policies of the combined company than you
currently exercise over Diedrich Coffee or Coffee People.

SOME STOCKHOLDERS WILL CONTINUE TO INFLUENCE MATTERS AFFECTING DIEDRICH COFFEE,
WHICH MAY CONFLICT WITH YOUR INTERESTS

Diedrich Coffee's current directors and officers beneficially own
approximately 58% of the outstanding shares of Diedrich Coffee common stock
before the merger and the planned equity offering. After giving effect to the
merger and the planned equity offering, these stockholders will own
approximately 33% of the voting power of the outstanding Diedrich Coffee common
stock, depending on the number of shares sold in the equity offering and issued
to Coffee People stockholders in the merger. For more information relating to
the ownership of Diedrich Coffee common stock, see "Information About Diedrich
Coffee -- Diedrich Coffee's Principal Stockholders." In addition, Second Cup
will receive approximately 1,039,500 shares of Diedrich Coffee common stock in
connection with the merger. After giving effect to the merger and the proposed
equity offering, this will represent approximately 8% of Diedrich Coffee's
outstanding shares of common stock. As a result of this stock ownership, these
stockholders may act in concert and continue to influence the vote on all
matters submitted to a vote of the Diedrich Coffee stockholders, including the
election of directors, amendments to the certificate of incorporation and the
by-laws and approval of significant corporate transactions. See "Description of
Diedrich Coffee Common Stock." This consolidation of voting power could also
delay, deter or prevent a change-in-control of Diedrich Coffee that might be
otherwise beneficial to stockholders.

SUBSTANTIAL SALES OF DIEDRICH COFFEE'S COMMON STOCK COULD ADVERSELY AFFECT ITS
MARKET PRICE

We cannot predict the effect, if any, that future sales of shares of
Diedrich Coffee common stock or the availability of such shares for future sale
will have on its market price from time-to-time. Sales of substantial amounts of
Diedrich Coffee common stock, or the perception that such sales could occur,
could adversely affect prevailing market prices for the stock. For example,
Diedrich Coffee currently plans to sell equity to raise the proceeds for the
cash payment to Coffee People stockholders in the merger. The sale of Diedrich
Coffee common stock to finance the cash payment could adversely affect the
stock's market price.

RISK FACTORS AND TRENDS AFFECTING OUR BUSINESS

IF WE ARE NOT ABLE TO SUCCESSFULLY MANAGE OUR GROWTH STRATEGY, OUR BUSINESS AND
RESULTS OF OPERATIONS MAY BE ADVERSELY IMPACTED

As of June 1, 1999, Diedrich Coffee operated 39 retail locations, which it
managed on a day-to-day basis, and had 2 franchised retail locations. Diedrich
Coffee is acquiring 26 Coffee People brand retail locations, 14 Coffee
Plantation retail locations and 280 Gloria Jean's retail locations. The Gloria
Jean's retail locations are predominantly franchised and located in malls. Our
growth strategy contemplates franchise area development for additional Diedrich
coffeehouses as well as opening new company-operated coffeehouses. In addition,
we plan to continue single store franchise development for Gloria Jean's and to
increase wholesale sales for both Diedrich Coffee and Gloria Jean's.
Implementation of our growth strategy may divert management's attention from
other aspects of our business and place a strain on management,

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<PAGE> 25

operational and financial resources, and accounting systems. Our continued
growth will require us to:

- attract franchise area developers for Diedrich Coffee in the United
States and internationally;

- attract single store franchisees for Gloria Jean's in the United States
and internationally;

- continue to upgrade products and programs at Gloria Jean's;

- expand wholesale sales of Diedrich Coffee and Gloria Jean's;

- evaluate the potential acquisition of complementary coffee retailers;

- obtain (or have our franchise area developers obtain) suitable sites at
acceptable costs in highly competitive real estate markets;

- hire, train and retain qualified personnel;

- integrate newly franchised or corporate locations into existing product
distribution;

- improve inventory control, marketing and information systems; and

- impose and maintain strict quality control from green coffee acquisition
to the fresh cup of brewed coffee in a customer's hand.

Should our franchisees encounter business or operational difficulties,
anticipated revenues from franchise fees, including royalties and product sales
to franchisees could be adversely affected. These adverse results could also
affect our ability to sell additional franchises.

HISTORICAL LOSSES MAY CONTINUE AND, AS A RESULT, THE PRICE OF OUR COMMON STOCK
MAY BE NEGATIVELY AFFECTED

Diedrich Coffee had a net loss of $568,000 for the fiscal quarter ended
April 28, 1999 and net losses of $2,562,000, $9,113,000, and $986,000 for the
fiscal years ended January, 1999, 1998 and 1997. Coffee People reported net
income of $400,000 for the 3 fiscal quarters ended March 6, 1999, net income of
$738,000 for the fiscal year ended June 27, 1998, and a net loss of $1,190,000
for the fiscal year ended June 28, 1997. We expect to sustain net losses for the
foreseeable future for the combined operations of Diedrich Coffee and Coffee
People. As a combined operation, we may never achieve profitability. Although
our revenues have grown in recent quarters, we may not be able to sustain these
growth rates. In addition, such growth rates are not necessarily indicative of
future growth. See "Diedrich Coffee Management's Discussion and Analysis of
Financial Condition and Results of Operations" and "Coffee People Management's
Discussion and Analysis of Financial Condition and Results of Operations."

OUR GROWTH THROUGH FRANCHISE AREA DEVELOPMENT MAY NOT OCCUR AS RAPIDLY AS WE
CURRENTLY ANTICIPATE

We must continue to execute new franchise area development agreements with
franchisees in order to achieve the objective of our growth strategy to expand
our operations to 1,200 to 1,500 coffeehouses over the next 5 to 7 years. On
September 16, 1998, Diedrich Coffee announced its first franchise area
development agreement providing for the development of 44 coffeehouses and a
number of carts and kiosks over a 5 year period. Since that date, Diedrich
Coffee has entered into 4 additional franchise area development agreements
providing for the development of 230 coffeehouses. To date, no coffeehouses have
opened under the franchise

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<PAGE> 26

area development agreements. Our ability to attract, retain and contract with
qualified franchise operators will become increasingly important to our
operations as we expand. In addition, the coffeehouses contemplated in executed
franchise area development agreements may not open on the anticipated
development schedule. Our franchise area development strategy may not enhance
our results of operations. Failure to execute on our strategy to grow through
franchise area development will harm our business, financial condition and
results of operations.

OUR OPERATING RESULTS MAY FLUCTUATE SIGNIFICANTLY, WHICH COULD HAVE A NEGATIVE
EFFECT ON THE PRICE OF OUR COMMON STOCK

Our operating results will fluctuate from quarter to quarter as the result
of a number of factors, including:

- fluctuations in prices of unroasted coffee;

- labor costs for our hourly and management personnel, including increases
in federal or state minimum wage requirements;

- the number, timing, mix and cost of coffeehouse and mall coffee store
openings, franchises, acquisitions or closings;

- comparable store sales results;

- the timing of realizing amortization and other expenses associated with
acquisitions;

- changes in consumer preferences; and

- the level of competition from existing or new competitors in the
specialty coffee industry.

We incur significant pre-opening expenses associated with our company-owned
coffeehouses and new coffeehouses experience an initial period of operating
losses. As a result, the opening of a significant number of company-owned
coffeehouses in a single period will have an adverse effect on our results of
operations. Due to the foregoing, we believe that period-to-period comparisons
of our operating results are not necessarily meaningful and such comparisons
should not be relied upon as indicators of future performance. From time to time
in the future, our operating results likely will fall below the expectations of
investors and public market securities analysts. Quarterly fluctuations, for any
reason, could cause our stock price to decline.

In addition, our business is subject to seasonal fluctuations. The December
holiday season generally experiences the highest sales. Hot weather tends to
depress sales of hot coffee and espresso drinks, especially unseasonably warm
weather. Consequently, we will continue to experience significant fluctuations
in quarterly results. See "Diedrich Coffee Management's Discussion and Analysis
of Financial Condition and Results of Operations -- Seasonality and Quarterly
Results" and "Coffee People Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Seasonality."

THE LOSS OF KEY PERSONNEL OR OUR INABILITY TO ATTRACT AND RETAIN QUALIFIED
PERSONNEL COULD SIGNIFICANTLY DISRUPT OUR BUSINESS

Our continued success largely will depend on the efforts and abilities of
our executive officers and other key employees, particularly John E. Martin,
Chairman of the Board, Timothy J. Ryan, President and Chief Executive Officer,
and Martin Diedrich, Chief Coffee Officer. The loss of services of these
individuals could disrupt operations. Although Diedrich Coffee has employment
agreements with Messrs. Martin, Ryan and Diedrich, any of its

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<PAGE> 27

executive officers can terminate their employment if they choose to do so. See
"Management -- Executive Compensation -- Employment Agreements and Compensatory
Arrangements."

In addition, our success and the success of our franchisees will depend
upon our and their ability to attract and retain highly motivated,
well-qualified retail operators and other management personnel, as well as a
sufficient number of qualified employees. Qualified individuals needed to fill
these positions are in short supply in some geographic areas. Our inability to
recruit and retain such individuals may delay the planned openings of new retail
locations or result in higher employee turnover in existing retail locations,
which could have a material adverse effect on our business or results of
operations.

IF WE ARE UNABLE TO OBTAIN ACCEPTABLE FINANCING, IT COULD HAVE A MATERIAL
ADVERSE EFFECT ON OUR GROWTH STRATEGY

In order to achieve our anticipated growth and the expansion of our
wholesale and retail business, including new coffeehouse construction and
franchising, we will need to incur debt or issue additional stock in public or
private financings. If additional funds are raised through the issuance of
stock, dilution to stockholders may result. If additional funds are raised
through the incurrence of debt, these debt instruments will likely contain
restrictive financial, maintenance and security covenants, which could have a
material adverse effect on our business, financial condition and results of
operations. This additional financing may not be available on terms satisfactory
to us.

OUR INDUSTRY IS HIGHLY COMPETITIVE AND WE MAY NOT HAVE THE RESOURCES TO COMPETE
EFFECTIVELY

The highly competitive nature of the retail specialty coffee market could
adversely affect our business and financial condition. With low barriers to
entry, competition in the industry is expected to increase from national and
regional chains, franchise operators and local specialty coffee stores. We
compete directly against all other premium coffee roasters, coffeehouses,
espresso/coffee bars and mall coffee stores, as well as against restaurant and
beverage outlets that serve coffee and a growing number of espresso stands,
carts and stores. In addition, we compete to draw consumers of standard or
commercial coffee to premium coffee. Our whole bean coffees compete directly
against specialty coffees sold at retail through supermarkets, specialty
retailers and a growing number of specialty coffee stores. We believe that our
customers choose among retailers primarily on the basis of product quality,
service, coffeehouse ambiance, convenience and, to a lesser extent, on price.

We compete with a growing number of specialty coffee retailers including
Starbucks, Seattle's Best Coffee, Barnie's, Coffee Beanery Ltd., Caribou, Peet's
Coffee and many others. The attractiveness of the gourmet specialty coffeehouse
market may draw additional competitors with substantially greater financial,
marketing and operating resources than us. A number of nationwide coffee
manufacturers, such as Kraft General Foods, Proctor & Gamble and Nestle,
distribute coffee products in supermarkets and convenience stores, which may
serve as substitutes for our coffees. Other specialty coffee companies including
Starbucks, Seattle's Best Coffee, Bucks County, Brothers Gourmet Coffees and
Green Mountain Coffee Roasters, sell whole bean coffees in supermarkets and
variety and discount stores.

The performance of individual coffeehouses or mall coffee stores may also
be affected by factors such as traffic patterns and the type, number and
proximity of competing coffeehouses or mall coffee stores. In addition, factors
such as inflation, increased coffee bean, food, labor and employee benefit costs
and the availability of experienced management and hourly employees may also
adversely affect the specialty coffee retail business in general and our
coffeehouses and mall coffee stores in particular.

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OUR LACK OF DIVERSIFICATION MAY AFFECT BUSINESS IF DEMAND IS REDUCED

Our business is primarily centered on one product: fresh premium
custom-roasted coffee. To date, our operations have been limited to primarily
the purchase and roasting of green coffee beans and the sale of whole bean
coffee, coffee beverages and espresso drinks through our coffeehouses and our
wholesale coffee and mail order businesses. Any decrease in demand for coffee
would have a material adverse effect on our business, operating results and
financial condition.

OUR COMPANY-OPERATED RETAIL LOCATIONS ARE CONCENTRATED IN THE WESTERN REGION OF
THE UNITED STATES, AND THEREFORE OUR BUSINESS IS SUBJECT TO FLUCTUATIONS IF
ADVERSE BUSINESS CONDITIONS OCCUR IN THAT REGION

After the merger, our company-operated retail locations will be primarily
located in the western region of the United States. Accordingly, we are
susceptible to fluctuations in our business caused by adverse economic or other
conditions in this region, including natural or other disasters. In addition,
some of our competitors have many more retail locations than we do.
Consequently, adverse economic or other conditions in a region, a decline in the
profitability of several existing retail locations or the introduction of
several unsuccessful new retail locations in a geographic area could have a more
significant effect on our results of operations than would be the case for a
company with a larger number of retail locations or with more geographically
dispersed retail locations.

OUR SUPPLY COSTS MAY BE HIGHER THAN WE EXPECT BECAUSE OF FLUCTUATIONS IN
AVAILABILITY AND COST OF UNROASTED COFFEE

Increases in the price of green coffee, or the unavailability of adequate
supplies of green coffee of the quality we seek, whether due to the failure of
its suppliers to perform, conditions in coffee-producing countries, or
otherwise, could have a material adverse effect on our results of operations. We
depend upon both outside brokers and our direct contacts with exporters and
growers in countries of origin for our supply of green coffee. Coffee supply and
price are subject to significant volatility beyond our control. Although most
coffee trades in the commodity market, coffee of the quality we seek tends to
trade on a negotiated basis at a substantial premium above commodity coffee
pricing, depending upon the origin, supply and demand at the time of purchase.
Supply and price can be affected by multiple factors in the producing countries,
including weather, political and economic conditions. In addition, green coffee
prices have been affected in the past, and may be affected in the future, by the
actions of certain organizations and associations, such as the International
Coffee Organization or the Association of Coffee Producing Countries. These
organizations have historically attempted to establish commodity price controls
of green coffee through agreements establishing export quotas or restricting
coffee supplies worldwide. These organizations, or others, may succeed in
raising green coffee prices. Should this happen, we may not be able to maintain
our gross margins by raising prices without affecting demand.

WE COULD BE SUBJECT TO ADVERSE PUBLICITY OR CLAIMS FROM OUR GUESTS

We may be the subject of complaints or litigation from guests alleging
beverage and food-related illness, injuries suffered on the premises or other
quality, health or operational concerns. Adverse publicity resulting from such
allegations may materially adversely affect us, regardless of whether such
allegations are true or whether we are ultimately held liable. We may also be
the subject of complaints or allegations from current, former or prospective
employees from time-to-time. A lawsuit or claim could result in an adverse
decision against us that could have a material adverse effect on our business,
financial condition and results of operations.

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CHANGES IN CONSUMER PREFERENCES OR DISCRETIONARY SPENDING COULD NEGATIVELY
AFFECT OUR RESULTS

Our retail locations offer specialty coffee beans, brewed coffee beverages,
espresso-based beverages, blended drinks and light food items served in a casual
setting. Our continued success depends, in part, upon the popularity of these
types of coffee-based beverages and this style of casual dining. Shifts in
consumer preferences away from our coffee-based beverages or casual setting
could materially adversely affect our future profitability. Also, our success
depends to a significant extent on numerous factors affecting discretionary
consumer spending, including economic conditions, disposable consumer income and
consumer confidence. Adverse changes in these factors could reduce guest traffic
or impose practical limits on pricing, either of which could adversely affect
our business, financial condition, operating results and cash flows.

WE MAY NOT BE ABLE TO RENEW LEASES OR CONTROL RENT INCREASES AT OUR RETAIL
LOCATIONS

Following the merger, all but 2 of our 78 company-operated coffeehouses are
on leased premises. Gloria Jean's stores are generally leased by an indirect
subsidiary of Coffee People, in most cases, the franchisees pay their rent
directly to their landlord. Upon the expiration of some of these leases, there
is no automatic renewal or option to renew. Consequently, these leases may not
be renewed. If they are renewed, rents may increase substantially. Either of
these events could adversely affect us. Other leases are subject to renewal at
fair market value, which could involve substantial rent increases, or are
subject to renewal with scheduled rent increases, which could result in rents
being above fair market value.

OUR FAILURE OR INABILITY TO ENFORCE OUR TRADEMARKS AND TRADE NAMES COULD
ADVERSELY AFFECT OUR EFFORTS TO ESTABLISH BRAND EQUITY

Our ability to successfully expand our concept will depend in part on our
ability to maintain "brand equity" through the use of our trademarks, service
marks, trade dress and other proprietary intellectual property, including our
name and logos. We currently hold a number of trademarks and service marks
related to our brands. Some or all of our rights related to our intellectual
property may not be enforceable, even if registered, against any prior users of
similar intellectual property or our competitors who seek or intend to utilize
similar intellectual property in areas where we operate or intend to conduct
operations. If we fail to enforce our intellectual property rights, we may be
unable to capitalize on our efforts to maintain brand equity. It is possible
that we will encounter claims from prior users of similar intellectual property
in areas where we operate or intend to conduct operations, including foreign
countries. Claims from prior users could limit our operations and possibly cause
us to pay damages or licensing fees to a prior user or registrant of similar
intellectual property. See "Information About Diedrich
Coffee -- Business -- Intellectual Property" and "Information About Coffee
People -- Business -- Intellectual Property."

FUTURE CHANGES IN MINIMUM WAGE REQUIREMENTS COULD ADVERSELY AFFECT OUR BUSINESS,
FINANCIAL CONDITION, RESULTS OF OPERATIONS OR CASH FLOWS

A number of our employees are subject to various minimum wage requirements.
Many of our employees work in retail locations located in California and receive
salaries equal to the California minimum wage. The minimum wage in California
rose from $5.00 per hour effective March 1, 1997 to $5.75 per hour effective
March 1, 1998. Additionally, the minimum wage in Oregon recently rose to $6.50
per hour. There can be no assurance that similar increases will not be
implemented in these or other jurisdictions in which we operate or seek to
operate. In addition, the federal minimum wage increased to $5.15 per hour
effective September 1, 1997. There can be no assurance that we will be able to
pass additional increases in labor costs through to our guests in the form of
price adjustments and, accordingly, such

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<PAGE> 30

minimum wage increases could have a material adverse effect on our business,
financial condition, results of operations or cash flows.

COMPLIANCE WITH HEALTH, FRANCHISING AND OTHER GOVERNMENT REGULATIONS APPLICABLE
TO US COULD HAVE A MATERIAL ADVERSE EFFECT ON OUR BUSINESS, FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Each retail location and roasting facility is and will be subject to
licensing and reporting requirements by numerous governmental authorities. These
governmental authorities include federal, state and local health, environmental,
labor relations, sanitation, building, zoning, fire, safety and other
departments relating to the development and operation of retail locations. Our
activities are also subject to the Americans with Disabilities Act and related
regulations, which prohibit discrimination on the basis of disability in public
accommodations and employment. Changes in any or all of these laws or
regulations could have a material adverse effect on our business, financial
condition and results of operations. Delays or failures in obtaining or
maintaining required construction and operating licenses, permits or approvals
could delay or prevent the opening of new retail locations or could materially
and adversely affect the operation of existing retail locations. In addition, we
may not be able to obtain necessary variances or amendments to required
licenses, permits or other approvals on a cost-effective and timely basis in
order to construct and develop retail locations in the future.

We are also subject to federal regulation and certain foreign and state
laws that govern the offer and sale of franchises and the franchisor-franchisee
relationship. Many foreign and state franchise laws impose substantive
requirements on franchise agreements, including limitations on noncompetition
provisions and on provisions concerning the termination or nonrenewal of a
franchise. Some foreign countries and states require companies to register
certain materials before franchises can be offered or sold in that country or
state. The failure to obtain or retain licenses or registration approvals to
sell franchises could delay or preclude franchise sales and otherwise adversely
affect our business, financial condition and results of operations.
Additionally, any franchise law violations may give existing and future
franchisees a basis to bring claims against Diedrich Coffee. Franchise law
violation claims could include unfair business practices, negligent
misrepresentation, fraud, and statutory franchise investment and/or relationship
violations. Remedies may include damages and/or recission of the franchise
agreement by the franchisee. These claims may already exist and their assertion
against us could adversely affect our business, financial condition, and results
of operations. See "Information About Diedrich Coffee -- Business -- Government
Regulation" and "Information About Coffee People -- Business -- Government
Regulation."

GROWTH OF OUR INTERNATIONAL OPERATIONS MAY BE ADVERSELY AFFECTED BY FACTORS
OUTSIDE OF OUR CONTROL

As part of the merger, Diedrich Coffee is acquiring 35 Gloria Jean's
franchised stores located outside of the United States and its territories. As
part of our growth strategy, we will be seeking franchise developers
internationally for Diedrich coffeehouses and Gloria Jean's stores. As a result,
our business and operations will be increasingly subject to the risk of changes
in economic conditions and, to a lesser extent, changes in social and political
conditions inherent in foreign operations, including changes in U.S. laws and
regulations relating to foreign trade and investment. In addition, consumer
tastes vary from region to region, and consumers located in the regions in which
we intend to expand our retail operations may not be as receptive to specialty
coffees as consumers in existing markets.

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UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL INFORMATION

The following tables present summary historical information for Diedrich
Coffee and Coffee People derived from financial statements. Diedrich Coffee's
merger with Coffee People will be accounted for using the purchase method of
accounting and, accordingly, the assets acquired and liabilities assumed will be
recorded at their fair values as of the date of the acquisition, which are not
expected to differ significantly from historical costs. The excess of the
purchase price over the fair value of the assets acquired and liabilities
assumed will be recorded as goodwill. Diedrich Coffee's fiscal year is the 52 or
53 week period that ends on the Wednesday closest to January 31 of each year.
Coffee People's fiscal year is the 52 or 53 week period that ends on the last
Saturday in June of each year. Following the merger, we intend to change our
fiscal year to the 52 or 53 week period that ends on the Wednesday closest to
June 30 of each year.

The unaudited pro forma combined condensed balance sheet as of April 28,
1999 gives effect to the merger of Diedrich Coffee and Coffee People as of that
date and reflects the sale of the shares in a proposed equity offering and the
application of the net proceeds. The unaudited pro forma combined condensed
statement of operations for the fiscal year ended January 27, 1999 presents the
results for Diedrich Coffee and Coffee People as if the merger between Coffee
People and Gloria Jean's had occurred on December 13, 1997 and the merger of
Diedrich Coffee and Coffee People had occurred on January 29, 1998. This
presentation also reflects the issuance of the new debt and the application of
the net proceeds.

The unaudited pro forma combined condensed statement of operations for the
fiscal quarter ended April 28, 1999 presents the results for Diedrich Coffee and
Coffee People as if the merger of Diedrich Coffee and Coffee People had occurred
on January 28, 1999 and reflects the sale of the shares in a proposed equity
offering and the application of the net proceeds.

This unaudited pro forma financial information presented is based on the
assumptions and adjustments described in the accompanying notes. The unaudited
pro forma statement of operations does not purport to represent what our results
of operations actually would have been if the events described above had
occurred as of the dates indicated or what such results would be for any future
periods. The unaudited pro forma financial statements are based upon assumptions
and adjustments that we believe are reasonable. Assumptions regarding the value
of Diedrich Coffee's common stock are based on the last reported sale price of
the stock on the Nasdaq National Market on June 4, 1999 and may be materially
different from the value of Diedrich Coffee's common stock at the time the
merger is completed. The unaudited pro forma financial statements, and the
accompanying notes, should be read in conjunction with the historical financial
statements and related notes, included elsewhere in this document. In addition,
the unaudited pro forma combined condensed financial information does not
reflect certain cost savings that management believes may be realized following
the merger of Diedrich Coffee and Coffee People. These savings are expected to
be realized primarily through combining the operations of the companies and
implementing Diedrich Coffee's management practices.

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UNAUDITED PRO FORMA COMBINED CONDENSED BALANCE SHEET

APRIL 28, 1999

(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
HISTORICAL
-------------------------------
DIEDRICH COFFEE COFFEE PEOPLE
APRIL 28, MARCH 6, PRO FORMA PRO FORMA
1999 1999 ADJUSTMENTS COMBINED
--------------- ------------- --------------- ------------
<S> <C> <C> <C> <C>
ASSETS

Current assets:
Cash and cash equivalents............. $ 786 $ 2,773 $ 5,835(1) $ 9,394
Accounts and notes receivable......... 396 3,149 -- 3,545
Inventories........................... 1,417 3,722 -- 5,139
Other current assets.................. 547 3,353 -- 3,900
------- ------- ------- -------
Total current assets.................. 3,146 12,997 5,835 21,978
Property and equipment, net............. 8,872 12,262 -- 21,134
Costs in excess of net assets of
business acquired, net................ 322 25,530 (6,819)(2) 19,033
Other assets............................ 288 3,499 -- 3,787
------- ------- ------- -------
Total assets.......................... $12,628 $54,288 $ (984) $65,932
======= ======= ======= =======
LIABILITIES & STOCKHOLDERS' EQUITY
Current liabilities:
Current portion of long-term debt &
capital lease obligations.......... $ 1,169 $ 1,356 $ 162(3) $ 2,687
Accounts payable and accrued
compensation....................... 1,217 3,622 -- 4,839
Other current liabilities............. 1,795 1,734 -- 3,529
------- ------- ------- -------
Total current liabilities............. 4,181 6,712 162 11,055
Capital lease obligations, less current
portion............................... 259 784 1,043
Long-term debt.......................... 2,500 2,727 4,373(3) 9,600
Other liabilities....................... 228 146 -- 374
Total stockholders' equity............ 5,460 43,919 (5,519)(4) 43,860
------- ------- ------- -------
Total liabilities and stockholders'
equity............................. $12,628 $54,288 $ (984) $65,932
======= ======= ======= =======
</TABLE>

- -------------------------

(1) Pro forma adjustments to cash as a result of the merger, a new credit
facility and the proposed equity offering are as follows:

<TABLE>
<CAPTION>
APRIL 28, 1999
--------------
<S> <C>
Cash received from the proposed equity offering*............ $ 28,300
Cash paid for merger+....................................... (23,000)
Cash received for new debt issued........................... 12,000
Cash paid to retire debt.................................... (7,465)
Transaction costs of merger................................. (4,000)
--------
Pro forma cash adjustment................................... $ 5,835
========
</TABLE>

------------------------------

* Represents estimated cash proceeds from a public equity offering,
assuming that 4,600,000 shares are issued at a public offering price of
$6.75 per share, less underwriting discounts, commissions and expenses
estimated at $2,800. This is only an assumption based on the last
reported sale price of Diedrich Coffee common stock on the Nasdaq
National Market on June 4, 1999. The actual number of shares issued and
the offering price may be materially different in a public equity
offering completed by Diedrich Coffee.

+ Represents purchase price, subject to adjustments based on the actual
proceeds and share price of the proposed equity offering, excluding
1,500,000 shares to be issued to Coffee People stockholders in the
merger.

25
<PAGE> 33

(2) Reflects adjustments to assets and liabilities assumed based on their
estimated fair values under the purchase method of accounting. The
allocation of the aggregate purchase cost below is preliminary. The final
allocation will be based on appraisals and other studies that will be
completed after the merger's completion and management's final evaluation of
such assets and liabilities. Some portion of the excess of purchase cost
over the historical cost of the net assets acquired will ultimately be
allocated to specific tangible and intangible assets and liabilities,
including inventory, land, property and equipment, and deferred taxes and
liabilities. The final allocation of purchase cost and the resulting effect
on net income may differ significantly from the pro forma amounts included
herein.

<TABLE>
<CAPTION>
APRIL 28, 1999
--------------
<S> <C>
Purchase price*....................................... $ 33,100
Direct merger costs................................... 4,000
--------
Total consideration and direct merger
costs..................................... 37,100
Less: historical cost of net assets acquired.......... (43,919)
--------
Net adjustment........................................ $ (6,819)
========
</TABLE>

---------------------------------

* The purchase price assumes a $6.75 per share price for Diedrich Coffee
common stock at the time of the merger. This assumption is based on
the last reported sale price of Diedrich Coffee common stock on the
Nasdaq National Market on June 4, 1999. The actual value of the stock
may be materially different at the time the merger is completed. The
purchase price is subject to adjustment based on the actual share
price of our common stock at the time of the merger.

(3) These adjustments record (i) the proceeds of a new $12,000 credit facility
and (ii) the use of a portion of the proceeds to repay existing
indebtedness. The table below reflects the financing transactions.

<TABLE>
<CAPTION>
APRIL 28, 1999
--------------
<S> <C>
Current:
Current portion of new debt issued.................... $ 2,400
Current portion of debt retired....................... (2,238)
-------
Net current adjustment...................... $ 162
=======
Long-term:
Long-term portion of new debt issued.................. $ 9,600
Long-term portion of debt retired..................... (5,227)
-------
Net long-term adjustment.................... $ 4,373
=======
</TABLE>

(4) Adjustments to stockholders' equity based on the pro forma capitalization of
Diedrich Coffee are as follows:

<TABLE>
<CAPTION>
APRIL 28, 1999
--------------
<S> <C>
Coffee People stockholders' equity*................... $(43,919)
Stock issued in the proposed equity offering and
merger+............................................. 38,400
--------
Pro forma equity adjustment........................... $ (5,519)
========
</TABLE>

---------------------------------

* Represents the elimination of Coffee People's common stock of $44,659,
stock subscription note redeemable of $350 and accumulated deficit of
$390.

+ Represents 4,600,000 shares issued in the proposed equity offering at
$6.75 per share, less underwriting discounts, commissions and expenses
estimated at $2,800, plus an additional 1,500,000 shares issued to
Coffee People stockholders in the merger at $6.75 per share. This
assumption is based on the last reported sale price of Diedrich Coffee
common stock on the Nasdaq National Market on June 4, 1999. The actual
value of the stock may be materially different at the time the merger
is completed.

26
<PAGE> 34

UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENT OF OPERATIONS

FOR THE FISCAL YEAR ENDED JANUARY 27, 1999

(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
PRO FORMA PRO FORMA
HISTORICAL
-------------------------- PRO FORMA(2)
DIEDRICH COFFEE ADJUSTMENTS COFFEE ADJUSTMENTS
COFFEE PEOPLE TO COFFEE PEOPLE FOR
----------- ------------ PEOPLE ------------ ACQUISITION PRO FORMA
FISCAL YEAR 52 WEEKS HISTORICAL 52 WEEKS OF COFFEE COMBINED
ENDED ENDED FOR MERGER ENDED PEOPLE BY ADJUSTED FOR
JANUARY 27, DECEMBER 12, WITH GLORIA DECEMBER 12, DIEDRICH THE
1999 1998 JEAN'S(1) 1998 COFFEE ACQUISITION
----------- ------------ ------------- ------------ ----------- ------------
<S> <C> <C> <C> <C> <C> <C>
Total revenues........... $24,215 $44,341 $8,755 $53,096 $ -- $77,311
------- ------- ------ ------- ------ -------
Cost of sales and related
occupancy costs........ 10,955 26,415 4,408 30,823 -- 41,778
Store operating
expenses............... 8,936 11,275 2,972 14,247 -- 23,183
Other operating
expenses............... 634 -- -- 634
Depreciation............. 1,885 1,300 499 1,799 -- 3,684
Amortization............. 56 587 156 743 (252)(3) 547
General and
administrative
expenses............... 4,014 4,760 955 5,715 -- 9,729
Acquisition and
integration expenses... -- 1,236 -- 1,236 -- 1,236
------- ------- ------ ------- ------ -------
Total costs and
expenses........... 26,480 45,573 8,990 54,563 (252) 80,791
------- ------- ------ ------- ------ -------
Operating income
(loss)................. (2,265) (1,232) (235) (1,467) 252 (3,480)
Interest (expense) and
other income........... (293) (39) (156) (195) (242)(4) (730)
------- ------- ------ ------- ------ -------
Income (loss) from
continuing
operations............. (2,558) (1,271) (391) (1,662) 10 (4,210)
Income tax provision
(benefit).............. 4 (450) -- (450) -- (446)
------- ------- ------ ------- ------ -------
Net income (loss)........ $(2,562) $ (821) $ (391) $(1,212) $ 10 $(3,764)
======= ======= ====== ======= ====== =======
Basic and diluted loss
per common share....... $ (0.43) $ (0.31)
======= =======
Weighted average number
of common shares
outstanding............ 5,934 12,034
======= =======
</TABLE>

- -------------------------

(1) These pro forma adjustments represent the results of operations from
December 13, 1997 through May 19, 1998 for Coffee People (Oregon) and Coffee
Plantation which were merged with Gloria Jean's on May 19, 1998.

(2) The pro forma information is as if the merger between Coffee People and
Gloria Jean's had been completed on December 13, 1997.

(3) Represents the reduction in amortization of goodwill based on preliminary
estimated fair values of the assets acquired and liabilities assumed. The
final allocation will be based upon appraisals and other studies that will
be completed subsequent to the acquisition and management's final evaluation
of such assets and liabilities. The final allocation of the purchase cost
and the resulting effect on net income may differ significantly from the pro
forma amounts indicated herein.

Amortization expense is summarized below:

<TABLE>
<S> <C>
Costs in excess of net assets of business
acquired, net................................... $19,625
Amortization period in years...................... 40
-------
491
Less amortization recorded by Coffee People....... (743)
-------
$ (252)
=======
</TABLE>

27
<PAGE> 35

(4) Interest expense based on the pro forma capitalization of Diedrich Coffee is
summarized in the table below:

<TABLE>
<CAPTION>
YEAR ENDED
JANUARY 27, 1999
----------------
<S> <C>
New term loan *..................................... $ 960
Existing debt +..................................... (718)
-----
Pro forma interest expense adjustment............. $ 242
=====
</TABLE>

- -------------------------

* Represents interest on new debt of $12,000 to be entered into concurrently
with the completion of the proposed equity offering by Diedrich Coffee.
Assumes an interest rate of 8.00%.

+ Represents interest paid on existing debt that will be retired as result of
the merger. Based on a blended interest rate of 9.2%.

28
<PAGE> 36

UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENT OF OPERATIONS

FOR THE FISCAL QUARTER ENDED APRIL 28, 1999

(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
HISTORICAL
--------------------- PRO FORMA
DIEDRICH COFFEE ADJUSTMENTS
COFFEE PEOPLE FOR
--------- --------- ACQUISITION PRO FORMA
QUARTER 12 WEEKS OF COFFEE COMBINED
ENDED ENDED PEOPLE BY ADJUSTED FOR
APRIL 28, MARCH 6, DIEDRICH THE
1999 1999 COFFEE ACQUISITION
--------- --------- ----------- -------------
<S> <C> <C> <C> <C>
Total revenues............................ $6,098 $12,739 $ -- $18,837
------ ------- ------ -------
Cost of sales and related occupancy
costs................................... 2,758 5,560 -- 8,318
Store operating expenses.................. 2,288 5,007 -- 7,295
Other operating expenses.................. 158 -- -- 158
Depreciation.............................. 507 238 -- 745
Amortization.............................. -- 107 12(1) 119
General and administrative expenses....... 857 842 -- 1,699
Acquisition and integration expenses...... -- 151 -- 151
------ ------- ------ -------
Total costs and expenses............. 6,568 11,905 12 18,485
------ ------- ------ -------
Operating income (loss)................... (470) 834 (12) 352
Interest (expense) and other income....... (95) (107) (75)(2) (277)
------ ------- ------ -------
Income (loss) from continuing
operations.............................. (565) 727 (87) 75
Income tax provision (benefit)............ 3 319 -- 322
------ ------- ------ -------
Net income (loss)......................... $ (568) $ 408 $ (87) $ (247)
====== ======= ====== =======
Basic and diluted loss per common share... $(0.09) $ (0.02)
====== =======
Weighted average number of common shares
outstanding............................. 6,173 12,273
====== =======
</TABLE>

- -------------------------

(1) Represents the reduction in amortization of goodwill based on preliminary
estimated fair values of the assets acquired and liabilities assumed. The
final allocation will be based upon appraisals and other studies that will
be completed subsequent to the acquisition and management's final evaluation
of such assets and liabilities. The final allocation of the purchase cost
and the resulting effect on net income may differ significantly from the pro
forma amounts indicated herein.

Amortization expense is summarized below:

<TABLE>
<S> <C>
Costs in excess of net assets of business
acquired, net................................... $19,033
Amortization period in years...................... 40
-------
119
Less amortization recorded by Coffee People....... (107)
-------
$ 12
=======
</TABLE>

(2) Interest expense based on the pro forma capitalization of Diedrich Coffee is
summarized in the table below:

<TABLE>
<CAPTION>
QUARTER ENDED
APRIL 28, 1999
--------------
<S> <C>
Term loan *........................................... $ 240
Existing debt +....................................... (165)
-----
Pro Forma interest expense adjustment............... $ 75
=====
</TABLE>

---------------------------------

* Represents interest on new debt of $12,000 to be entered into
concurrently with the completion of the planned offering by Diedrich
Coffee. Assumes an interest rate of 8.00%.

+ Represents interest paid on existing debt that will be retired as
result of the merger. Based on a blended interest rate of 9.2%.

29
<PAGE> 37

DIEDRICH COFFEE SELECTED FINANCIAL DATA
The following historical financial information may not be indicative of our
future financial results of operations and should be read in conjunction with
"Diedrich Coffee Management's Discussion and Analysis of Financial Condition and
Results of Operations" and the consolidated financial statements and related
notes.

<TABLE>
<CAPTION>
QUARTER QUARTER
YEAR ENDED YEAR ENDED YEAR ENDED YEAR ENDED YEAR ENDED ENDED ENDED
JANUARY 31, JANUARY 31, JANUARY 29, JANUARY 28, JANUARY 27, APRIL 29, APRIL 28,
1995 1996 1997 1998 1999 1998 1999
----------- ----------- ----------- ----------- ----------- ----------- -----------
(UNAUDITED) (UNAUDITED)
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C> <C> <C> <C>
STATEMENTS OF
OPERATIONS DATA:
Revenues:
Retail.............. $6,673 $8,879 $18,118 $20,760 $21,248 $ 5,285 $ 5,190
Wholesale and
other............. 918 1,365 1,694 2,222 2,767 638 858
Franchise revenue... -- -- -- -- 200 -- 50
------ ------ ------- ------- ------- ------- -------
Total
revenues.... 7,591 10,244 19,812 22,982 24,215 5,923 6,098
------ ------ ------- ------- ------- ------- -------
Cost and expenses:
Cost of sales and
related occupancy
costs............. 3,164 4,409 9,263 11,458 10,955 2,682 2,758
Store operating
expenses.......... 2,584 3,520 8,280 10,448 8,936 2,284 2,288
Other operating
expenses.......... 282 277 240 290 634 149 158
Depreciation and
amortization...... 255 354 1,054 1,785 1,941 482 507
Provision for asset
impairment and
restructuring
costs............. -- -- -- 3,902 -- -- --
General and
administrative
expenses.......... 851 1,335 2,003 4,006 4,014 975 857
------ ------ ------- ------- ------- ------- -------
Total......... 7,136 9,895 20,840 31,889 26,480 6,572 6,568
------ ------ ------- ------- ------- ------- -------
Operating income
(loss).............. 455 349 (1,028) (8,907) (2,265) (649) (470)
Interest expense...... (78) (34) (190) (182) (385) (97) (96)
Interest and other
(expense) income.... 104 (23) 92 1 1
------ ------ ------- ------- ------- ------- -------
Income (loss) before
income taxes........ 377 315 (1,114) (9,112) (2,558) (745) (565)
Income tax provision
(benefit)........... 53 129 (128) 1 4 1 3
------ ------ ------- ------- ------- ------- -------
Net income (loss)..... $ 324 $ 186 $ (986) $(9,113) $(2,562) $ (746) $ (568)
====== ====== ======= ======= ======= ======= =======
Net income (loss) per
share -- basic and
diluted(1).......... $ (.22) $ (1.69) $ (.43) $ (0.13) $ (0.09)
======= ======= ======= ======= =======
Pro forma net income
per share(2)........ $ .06
======
BALANCE SHEET DATA:
Working capital
(deficiency)........ $ (418) $ (53) $ 1,949 $ (959) $ (655) $ 192 $(1,036)
Total assets.......... 2,503 5,316 17,471 13,948 12,736 13,721 12,628
Long-term debt and
long-term
obligations under
capital leases...... 471 829 -- 2,817 2,783 2,849 2,759
Total stockholders'
equity.............. 973 3,304 14,898 6,835 6,027 7,365 5,460
</TABLE>

- -------------------------
(1) Net income (loss) per share for periods before the year ended January 31,
1996 is not presented due to the noncomparable capital structure. Net loss
per share for fiscal 1999, 1998 and 1997 is presented as basic earnings per
share under the provisions of SFAS 128.

(2) Pro forma net income per share is computed by dividing net income by the
weighted average number of common and common equivalent shares outstanding
during the respective period, assuming the conversion of the series A and
series B preferred stock into common stock as of the date of issuance.
Dividends on the series A and series B preferred stock have been excluded
from the computation since the preferred stock has been assumed to have been
converted to common stock.

30
<PAGE> 38

DIEDRICH COFFEE MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

GENERAL

Effective February 1, 1996, Diedrich Coffee changed its fiscal year end
from January 31 to a fiscal year ending on the Wednesday nearest January 31. In
connection with the change in fiscal year end, we began reporting quarterly
results in thirteen-week periods. Before the change in fiscal year end, our
quarterly periods included twelve weeks, except for the fourth quarter, which
had approximately sixteen weeks. References to fiscal 1999 refer to the fiscal
year ended January 27, 1999, references to fiscal 1998 refer to the fiscal year
ended January 28, 1998 and references to fiscal 1997 refer to the fiscal year
ended January 29, 1997. Following the merger, Diedrich Coffee intends to change
its fiscal year to the 52 or 53 week period ending on the Wednesday closest to
June 30 of each year.

The first retail store operating under the name of Diedrich Coffee
commenced operations in 1972. At the conclusion of fiscal 1999, we operated a
total of 36 coffeehouses and seven coffee carts located in California, Colorado
and Texas. We sell high quality coffee beverages made with our own freshly
roasted coffee. In addition to brewed coffee, we offer a broad range of espresso
based beverages such as cappuccino, cafe latte, cafe mocha and espresso
machiato. To complement beverage sales, we sell light food items and whole bean
coffee through our coffeehouses. In addition, we have a strong wholesale
division that markets our products directly to independent and chain food
service establishments, as well as to businesses for office coffee systems
through brokers and sales representatives.

We grew rapidly in fiscal 1997 and experienced difficulties managing that
growth in fiscal 1998. In March 1997, we announced the resignation of Steven
Lupinacci, President and Chief Executive Officer. We took a restructuring charge
of $3.9 million for closing 12 coffeehouses in fiscal 1997. In addition to
closing 11 of these 12 coffeehouses, we opened new coffeehouses in Houston,
Texas as well as Irvine and Santa Monica, California. We also entered into an
agreement to place coffee carts at premium office locations in Orange County,
California; seven carts were operating under this agreement at fiscal year-end
1999.

Mr. Lawrence Goelman became Chairman of the Board and Interim Chief
Executive Officer on March 12, 1997. Kerry Coin was appointed President and
Chief Operating Officer on April 25, 1997. Under the board's direction,
management developed and executed a turnaround plan intended to return Diedrich
Coffee to operating profitability. Underperforming stores were closed, leases
assigned, terminated or sublet and new channels of distribution were developed.
Experienced professional managers were recruited. The wholesale division was
given aggressive growth targets and the resources needed to meet them. New
management and training systems were developed and implemented. In the third
quarter of fiscal 1998, we raised $3 million of working capital through the
private placement of secured debt. On November 17, 1997, the board appointed Mr.
John E. Martin as Chairman of the Board and Mr. Timothy J. Ryan as President and
Chief Executive Officer.

Despite the efforts of the interim management team led by Messrs. Goelman
and Coin, Diedrich Coffee did not meet its stated goal of cash-flow positive
operating results by the end of the last quarter of fiscal 1998. The reasons for
the shortfall were several: the increased one-time general and administrative
costs associated with the addition of the new executive management team headed
by John Martin and Tim Ryan, inadequate and unsuccessful marketing programs,
delays in the installation of coffee carts in Orange County and inadequate
management of certain labor costs.

Messrs. Martin and Ryan determined that, while the turnaround plan
implemented by the interim management team had stabilized Diedrich Coffee
operationally, it was not likely to result in profitable growth in the near
future. Accordingly, they initiated a business planning

31
<PAGE> 39

process that resulted in a strategic five-year plan directed toward growth
through franchise area development agreements combined with focused company unit
growth and centralization of production facilities. This plan also built on the
interim management strategy of developing new wholesale business channels. New
management also reviewed the existing asset base and determined that one
coffeehouse designated for closure would remain open and two additional
coffeehouses and the Denver warehouse would be closed. Charges for these
closures as well as provisions for other contingencies resulted in additional
operating expenses of approximately $1.7 million in the fourth quarter of fiscal
1998.

According to our strategic plan, the roasting facility in Denver, Colorado
was closed in the first quarter of fiscal 1999 and roasting was consolidated in
Southern California. We also closed an under-performing store in San Diego,
California and one in Denver, Colorado. We opened four coffee carts at premium
office locations in fiscal 1999 for a total of seven. We are in discussions with
commercial property managers regarding additional coffee cart and kiosk
locations. However, no assurances can be given as to when or how many more
coffee carts may be installed. We also recruited several senior level executives
during fiscal 1999 as part of our strategic growth plan in the areas of finance,
marketing and franchise development.

Management undertook several steps to ensure that the base business was
operating well before initiating the franchising sales program. It upgraded the
quality of the store management teams and then undertook a program to retrain
every Diedrich coffeehouse employee. This program was completed during fiscal
1999. The team also developed, tested and introduced several new product
programs, including:

- Martin Diedrich Signature Coffee Selections featuring coffee beans that
were only available in the United States at Diedrich coffeehouses;

- a line of five new Icy Blended drinks to address seasonal softness in the
warmer months;

- Chai Tea and new mocha products, including white chocolate mocha, were
added to the menu; and

- a new line of holiday merchandise was introduced in November 1998.

On March 16, 1999, we signed a merger agreement with Coffee People that
contemplates a merger in which Coffee People will become a wholly-owned
subsidiary of our company. The merger is subject to a number of conditions,
including securing financing, obtaining the approval of the Diedrich Coffee and
Coffee People stockholders and completion of the merger by July 15, 1999.

FRANCHISE AREA DEVELOPMENT AGREEMENTS

Management's franchise area development goal is to enter into franchise
area development agreements covering most major U.S. markets. On September 16,
1998, we announced our first franchise area development agreement, which calls
for the development of 44 coffeehouses in the state of North Carolina over a
five year period. In connection with the signing of this agreement, we recorded
and collected area development fee income of $100,000. On November 16, 1998, we
announced our second franchise area development agreement, which provides for
the development of 50 coffeehouses in San Diego, Palm Springs and Temecula,
California over the next five years. This franchise area development agreement
also includes a one-year option to begin development of 45 coffeehouses in
Arizona. In connection with the signing of this agreement, we recorded area
development fee income of $100,000 as well as a note receivable for $100,000. On
May 17, 1999, we announced our third franchise area development agreement, which
provides for the development of 50 coffeehouses in the northern portion of
Florida. On May 26, 1999, we announced our fourth franchise area development
agreement, which calls for the development of 80 coffeehouses in the Los
Angeles, California market. This agreement also gives the franchisee an option
to develop up to 103 additional stores in the San Francisco Bay Area. In
connection with the signing of this agreement, we will record an area
development fee of $32,000 in fiscal 2000. On June 1, 1999, we announced our

32
<PAGE> 40

fifth franchise area development agreement, which provides for the development
of 50 coffeehouses in the states of Kentucky and Tennessee. In connection with
the signing of this agreement, we will record an area development fee of $20,000
in fiscal 2000.

Management is currently in various stages of discussion and negotiations
with several additional potential area developers. It has recently added two
franchise sales organizations to assist in the sales program. These sales
organizations are compensated through success-fees based on the execution of
area development agreements. Positive sales may not result from these
activities.

WHOLESALE

In fiscal 1998, we also took significant steps to build our wholesale sales
organization and to grow this business channel. A new director of the wholesale
division, with substantial experience in the coffee business, was hired and the
sales staff was expanded. These efforts proved successful in fiscal 1998, when
wholesale sales grew to $2,222,000, an increase of 31.1% from the prior year.
The new management team focused on continued sales growth in the wholesale sales
division in fiscal 1999 and delivered improved results: $2,767,000 in total
sales, an increase of 24.5% from fiscal 1998. In fiscal 1999, the wholesale
division placed its emphasis on upgrading coffee consumed at chain restaurants.
As a result, we added a number of well-known restaurant groups as wholesale
customers such as Ruth's Chris Steakhouses (California/Arizona locations), El
Torito, Claim Jumper and Islands Restaurants.

RESULTS OF OPERATIONS

The following table sets forth the percentage relationship to total
revenues, unless otherwise indicated, of certain items included in Diedrich
Coffee's statements of income for the years indicated:

<TABLE>
<CAPTION>
YEAR YEAR YEAR QUARTER QUARTER
ENDED ENDED ENDED ENDED ENDED
JANUARY 29, JANUARY 28, JANUARY 27, APRIL 29 APRIL 28,
1997 1998 1999 1998 1999
----------- ----------- ----------- --------- ---------
<S> <C> <C> <C> <C> <C>
Revenues:
Retail............................ 91.4% 90.3% 87.8% 89.2% 85.1%
Wholesale and other............... 8.6 9.7 11.4 10.8 14.1
Franchise revenues................ -- -- 0.8 -- 0.8
----- ----- ----- ----- -----
Total revenues............ 100.0% 100.0% 100.0% 100.0% 100.0%
----- ----- ----- ----- -----
Cost and Expenses:
Cost of sales and related
occupancy costs................ 46.8% 49.9% 45.2% 45.3% 45.2%
Store operating expenses(1)....... 45.7 50.3 41.7 43.2 43.7
Other operating expenses(2)....... 14.2 13.0 22.9 23.3 18.4
Depreciation and amortization..... 5.3 7.8 8.0 8.1 8.3
Asset impairment and restructuring
costs.......................... -- 17.0 -- -- --
General and administrative
expenses....................... 10.1 17.4 16.6 16.5 14.1
Operating income (loss)............. (5.2) (38.8) (9.4) (11.0) (7.7)
Interest expense.................... (1.0) (0.8) (1.6) (1.6) (1.6)
Interest and other income
(expense)......................... 0.5 (0.1) 0.4 -- --
----- ----- ----- ----- -----
Loss before income taxes............ (5.6) (39.6) (10.6) (12.6) (9.3)
----- ----- ----- ----- -----
Income tax provision (benefit)...... (0.6) -- -- -- --
----- ----- ----- ----- -----
Net income (loss)................... (5.0)% (39.7)% (10.6)% (12.6)% (9.3)%
===== ===== ===== ===== =====
</TABLE>

- ---------------

(1) As a percentage of revenues from retail and franchise operations.

(2) As a percentage of revenues from wholesale operations.

33
<PAGE> 41

Thirteen Weeks Ended April 28, 1999 Compared with the Thirteen Weeks Ended
April 29, 1998

Total Revenues. Total revenues for the thirteen weeks ended April 28, 1999
increased 3.0% to $6,098,000 from $5,923,000 for the thirteen weeks ended April
29, 1998 principally due to an increase in comparable store sales. During this
most recent quarter, we derived 85.1% of total revenues from our retail
coffeehouse operations. Wholesale and other revenue accounted for 14.1% of total
revenues and franchise revenues accounted for 0.8% of total revenues. Retail
revenues for the thirteen weeks ended April 28, 1999 decreased 1.8% to
$5,190,000 from $5,285,000 in the thirteen weeks April 29, 1998. This decrease
was a result of 3 fewer company-operated coffeehouses during the most recent
quarter. Two of these retail locations were franchised during the quarter ended
April 28, 1999 and one was closed. As of April 28, 1999, we operated 33
coffeehouses and 7 carts; whereas on April 29, 1998, we operated 36 coffeehouses
and 7 carts. The percentage increase in comparable store sales was 3.2% during
the first quarter of fiscal 2000. This increase was principally a result of
improved targeted marketing programs.

Wholesale and other revenues increased 34.5% to $858,000 for the thirteen
weeks ended April 28, 1999 from $638,000 for the thirteen weeks ended April 29,
1998. The increase reflects increasing demand for our wholesale coffee products
and increased sales efforts. Although we anticipate continued improvement in
wholesale sales, this will depend upon successful marketing of products produced
using the new packaging equipment that we acquired and installed during the
latter part of fiscal 1999. Strong increases in wholesale revenues may not
continue.

Franchise revenue was $50,000 for the thirteen weeks ended April 28, 1999.
Franchise revenue consists of initial franchise fees and royalties received on
sales made at each franchise location. Since we first recorded franchise revenue
in the third quarter of fiscal 1999, there was no franchise revenue for the
thirteen weeks ended April 29, 1998. As of April 28, 1999, we had two franchised
coffeehouses.

Cost of Sales and Related Occupancy Costs. Cost of roasted coffee, dairy,
food, paper and bar supplies, accessories and clothing (cost of sales) and rent
(related occupancy costs) for the thirteen weeks ended April 28, 1999 increased
to $2,758,000 from $2,683,000 for the thirteen weeks ended April 29, 1998. As a
percentage of total revenue, cost of sales and related occupancy costs decreased
slightly to 45.2% in the first quarter of fiscal 2000 from 45.3% for the first
quarter of fiscal 1999. Better average unit volume efficiencies resulting from
lower green coffee prices and the addition of franchise revenues offset an
increase in labor costs resulting from new training programs implemented at the
store level.

Store Operating Expenses. Store operating expenses increased to $2,288,000
for the thirteen weeks ended April 28, 1999 from $2,284,000 for the thirteen
weeks ended April 29, 1998. As a percentage of retail and franchise revenues,
store operating expenses increased to 43.7% in the first quarter of fiscal 2000
from 43.2% in the first quarter of fiscal 1999. These increases were due to
additional personnel and expenses related to our increased franchising
activities.

Other Operating Expenses. Other operating expenses, those associated with
wholesale and other revenues, increased to $158,000 for the first quarter of
fiscal 2000 from $149,000 in the first quarter of fiscal 1999. These expenses,
as a percentage of revenues from the wholesale division, decreased to 18.4% from
23.3%. The decrease as a percentage of revenues from the wholesale division
reflects the increase in wholesale revenues, as a result of the emphasis placed
on adding new chain restaurant accounts.

Depreciation and Amortization. Depreciation and amortization increased to
$507,000 for the thirteen weeks ended April 28, 1999 from $482,000 for the
thirteen weeks ended April 29, 1998. As a percentage of total revenue,
depreciation and amortization increased to 8.3% in comparison to 8.1% for the
prior quarter.

34
<PAGE> 42

General and Administrative Expenses. General and administrative expenses
decreased to $857,000 for the first quarter of fiscal 2000 from $975,000 for the
first quarter of fiscal 1999. As a percentage of total revenue, general and
administrative expenses decreased to 14.1% from 16.5%. This decrease was
primarily a result of the elimination of management personnel that were not
essential to our current growth strategy.

Interest Expense. Interest expense decreased to $96,000 for the thirteen
weeks ended April 28, 1999 from $97,000 for the thirteen weeks ended April 29,
1998. This slight decrease is a result of a lower prime rate in 1999 from 1998.

Fiscal Year Ended January 27, 1999 Compared to Fiscal Year Ended January
28, 1998

Total Revenues. Total revenues for fiscal 1999 increased 5.4% to
$24,215,000 from $22,982,000 for fiscal 1998. Of the total revenues for fiscal
1999, 87.8% were derived from retail sales, 11.4% from wholesale and other
revenues and 0.8% from franchise revenues. Retail sales for fiscal 1999
increased 2.4% to $21,248,000 from $20,760,000 for fiscal 1998 as a result of
increased customer traffic in our stores, despite closing 2 stores in fiscal
1999. The percentage increase in comparable store sales for stores open during
the full year in fiscal 1999 was 1.5%. Wholesale and other revenues for the year
ended January 27, 1999 increased 24.5% to $2,767,000 from $2,222,000 for the
year ended January 28, 1998 primarily as a result of increased sales to chain
restaurant accounts. In addition, we recognized franchise revenues of $200,000
in fiscal 1999 as a result of signing our first two area development agreements.

Cost of Sales and Related Occupancy Costs. Cost of sales and related
occupancy costs for fiscal 1999 decreased to $10,955,000 from $11,458,000 for
fiscal 1998. As a percentage of total revenues, cost of sales and related
occupancy costs decreased to 45.2% for fiscal 1999 from 49.9% for fiscal 1998.
This decrease resulted from average unit volume efficiencies associated with the
closure of low volume locations, lower green coffee prices and other
efficiencies gained at the coffeehouse level. Interactive training programs were
developed during fiscal 1999 covering guest satisfaction and product training.
These programs assisted management in scrutinizing and reducing the cost of
sales. This reduction more than offset the impact of increased occupancy costs
and an increase in the percentage of total revenues contributed by wholesale
sales.

Store Operating Expenses. For fiscal 1999, store operating expenses, as a
percentage of retail and franchise revenues, decreased to 41.7% from 50.3% for
fiscal 1998. In fiscal 1998, the company recorded a one-time charge of
$1,700,000 associated with the closure of two coffeehouses and the Denver
warehouse, which accounted for 8.2% of retail and franchise revenues.

Other Operating Expenses. For fiscal 1999, other operating expenses, as a
percentage of wholesale and other revenues, increased to 22.9% from 13.0% for
fiscal 1998. This increase reflects the costs of additional management and sales
staff recruited to further develop the sales of the wholesale division through
an emphasis on upgrading the coffee consumed at chain restaurants. In general,
as chain accounts are based on negotiated pricing structures, future margins for
wholesale sales may not be quite as favorable as they have been in the past.

Depreciation and Amortization. Depreciation and amortization increased to
$1,941,000 for fiscal 1999 from $1,785,000 for fiscal 1998, principally due to
the write-off of $55,000 associated with the remodel of one of the coffeehouses
to demonstrate the new Diedrich Coffee prototype. As a percentage of total
revenue, depreciation and amortization increased to 8.0% from 7.8% during the
prior year.

General and Administrative Expenses. General and administrative expenses
increased slightly to $4,014,000 in fiscal 1999 from $4,006,000 in fiscal 1998.
As a percentage of total revenues, this represents a slight decrease to 16.6% in
fiscal 1999 from 17.4% for fiscal 1998. This slight decrease is due to the
increase in total revenues. General and administrative

35
<PAGE> 43

expenses have remained at a relatively high percentage of total revenues due to
management's commitment to establish the infrastructure necessary to grow the
company.

Interest Expense. Interest expense increased to $385,000 for fiscal 1999
from $182,000 for fiscal 1998. The increase reflects a full year of interest on
the $2,500,000 in long-term debt borrowed in September and October of 1997 and
$553,000 in assets under capital leases.

Income Taxes. Net operating losses generated in fiscal 1999, fiscal 1998,
fiscal 1997, fiscal 1994 and prior were carried back or forward, as the case may
be, and utilized to offset the allowable portion of income tax in fiscal 1996.
As of January 27, 1999, a net operating loss for federal income tax purposes of
$10,655,000 was available to be utilized against future taxable income for years
through fiscal 2013, subject to a possible annual limitation due to the change
in ownership rules under the Internal Revenue Code.

Fiscal Year Ended January 28, 1998 Compared to Fiscal Year Ended January
29, 1997

Total Revenues. Total revenues for fiscal 1998 increased 16.0% to
$22,982,000 from $19,812,000 for fiscal 1997 primarily due to the increase in
retail revenues. Of total revenues for fiscal 1998, 90.3% were derived from
retail sales and 9.7% from wholesale and other sales. Retail revenues for fiscal
1998 increased 14.6% to $20,760,000 from $18,118,000 for fiscal 1997 due to a
price increase in the second quarter and a nominal increase in comparable store
sales. The percentage increase in comparable store sales comparing net sales for
stores open during the full year in fiscal 1998 to net sales for the same stores
in fiscal 1997 was 0.1%. Wholesale and other revenues for fiscal 1998 increased
31.1% to $2,222,000 from $1,694,000 for fiscal 1997. This increase was
principally due to increased focus on wholesale sales by management.

Cost of Sales and Related Occupancy Costs. Cost of sales and related
occupancy costs for fiscal 1998 increased to $11,458,000 from $9,263,000 for
fiscal 1997. As a percentage of total revenues, cost of sales and related
occupancy costs increased to 49.9% for fiscal 1998 from 46.8% for fiscal 1997.
This increase was primarily the result of increased costs related to higher
green coffee prices, increased retail discounting, an increased percentage of
wholesale sales as a percentage of total revenues, as well as scheduled rent
increases.

Store Operating Expenses. For fiscal 1998, store operating expenses, as a
percentage of retail revenues, increased to 50.3% from 45.7% for fiscal 1997.
The year-end one-time charge of $1,700,000, associated with the closure of two
coffeehouses and the Denver warehouse, accounted for 8.2% of retail revenues and
more than offset decreases achieved during the year primarily as a result of
improved labor scheduling methods.

Other Operating Expenses. For fiscal 1998, other operating expenses
increased to $290,000 from $240,000 in fiscal 1997. This increase is the result
of adding management and sales staff to further the growth in wholesale sales.
However, other operating expenses, as a percentage of wholesale and other sales,
decreased to 13.0% from 14.2% for fiscal 1997 due to the increase in sales for
the wholesale division.

Depreciation and Amortization. Depreciation and amortization increased to
$1,785,000 for fiscal 1998 from $1,054,000 for fiscal 1997, principally due to
the addition of depreciable assets related to new coffeehouses added during
fiscal 1997 and the conversion costs of the acquired locations being depreciated
for the full year. As a percentage of total revenue, depreciation and
amortization increased to 7.8% from 5.3% during the prior year.

Provision for Store Closings and Restructuring Costs. On March 12, 1997, we
announced that we were reviewing the performance of all coffeehouses to
determine which units were not meeting management's long-term operational
expectations. Subsequently, on April 29, 1997, we recorded an impairment
provision and a restructuring charge of approximately $4.6 million in connection
with the closure of 12 coffeehouses and other related expenses. Eleven of the
original 12 coffeehouses identified for closure were closed in fiscal 1998 with
leases terminated

36
<PAGE> 44

in most cases. In January 1998, the new management reviewed the progress of all
retail operations and determined that one coffeehouse originally designated for
closure would remain open. At year end, most of the lease terminations provided
for in the restructuring had been completed at a lower cost than originally
anticipated. As a result of these two factors, management determined that the
remaining restructuring reserve could be reduced by $648,000.

General and Administrative Expenses. General and administrative expenses
increased to $4,006,000 in fiscal 1998 from $2,003,000 in fiscal 1997. As a
percentage of total revenues, this represented an increase to 17.4% in fiscal
1998 from 10.1% for fiscal 1997, due to the addition of senior executive
personnel and other resources required to manage the business more effectively,
restructure the company and position it for future growth.

Interest Expense. Interest expense decreased to $182,000 for fiscal 1998
from $190,000 for fiscal 1997.

Income taxes. Net operating losses generated in fiscal 1998, fiscal 1997,
fiscal 1994 and prior were carried back or forward, as the case may be, and
utilized to offset the allowable portion of income tax in fiscal 1996. As of
January 28, 1998, a net operating loss for federal income tax purposes of
$8,007,000 was available to be utilized against future taxable income for years
through fiscal 2013, subject to a possible annual limitation due to the change
in ownership rules under the Internal Revenue Code.

LIQUIDITY AND CAPITAL RESOURCES

We have funded our capital requirements in recent years principally through
private placements of our common stock and long-term debt. We had a working
capital deficit, as of April 28, 1999, of $1,036,000 compared to a working
capital deficit of $655,000 as of January 27, 1999. Cash used in operating
activities totaled $1,134,000 for the thirteen weeks ended April 28, 1999 as
compared to $375,000 for the thirteen weeks ended April 29, 1998 and $351,000
for fiscal 1999 as compared to $2,489,000 for fiscal 1998.

Net cash used in investing activities for the thirteen weeks ended April
28, 1999 and fiscal 1999 totaled $257,000 and $1,523,000, respectively, which
consisted principally of capital expenditures for property and equipment. Net
cash provided by financing activities for the thirteen weeks ended April 28,
1999 totaled $976,000, which consisted of proceeds from long-term debt. Net cash
provided by financing activities for fiscal 1999 totaled $1,667,000. This
consisted of the net proceeds from the issuance of common stock and stock
options exercised.

On March 30, 1998, we agreed to a private placement of 200,000 shares of
our common stock to Franchise Mortgage Acceptance Company, or FMAC, at a price
of $6.375 (the stock's closing sale price for that day on the Nasdaq National
Market). In addition, FMAC also received an option to purchase 100,000
additional shares of our common stock. This option may be exercised in
increments of 25,000 shares or more and expires on April 3, 2000. The exercise
prices of this option are as follows: 50,000 shares are exercisable at $10.00
per share and 50,000 shares are exercisable at $12.50 per share. We completed
this transaction on April 3, 1998.

We announced on April 14, 1998 that we were in the process of obtaining a
financing from FMAC to meet expected capital requirements. After extensive
discussions, we determined that the structure required by FMAC was not in our
best interest. In anticipation of this possible outcome, we engaged an
investment banker in November 1998 to seek alternative sources of capital.

As of April 28, 1999, we had $2,500,000 of long-term debt that consisted of
three term loans with three separate investors on substantially similar terms.
Each of the loans bears

37
<PAGE> 45

interest at the prime rate plus 3 1/2% with interest only payable monthly. The
principal is due in one lump sum at maturity. The loans mature at different
times in September and October of 2002 and are secured by all of our assets.

On April 6, 1999, Diedrich Coffee entered into a $1,000,000 loan agreement
and security agreement with Amre Youness, a former director of Diedrich Coffee.
All outstanding principal and interest is due and payable on April 6, 2000. The
loan is secured by our assets with interest accruing and paid monthly at the
prime rate plus 3%. In connection with the loan agreement, we issued warrants to
Mr. Youness to purchase 70,000 shares of our common stock at a price of $5.625
per share.

On April 9, 1999, we received a statement of proposed terms and conditions
from BankBoston, N.A. to establish new credit facilities for Diedrich Coffee
after the completion of the acquisition of Coffee People. The new credit
facilities are conditioned upon the completion of the acquisition of Coffee
People, the completion of a public equity offering with gross proceeds of at
least $18.0 million and other usual and customary conditions for credit
facilities. The credit facilities will be secured by all of our assets. These
credit facilities would be established concurrently with the completion of the
public equity offering and would consist of a term loan and a revolving credit
facility. The term loan would be in the principal amount of $12 million fully
amortized over five years. The term loan would bear interest at the rate of
approximately 8% per annum. The revolving credit facility would provide for a
maximum borrowing of $3 million. The revolving credit facility would bear
interest at the rate of BankBoston's base rate plus 1.25% or Libor plus 3.00%
and would terminate in five years unless extended by the mutual agreement of us
and BankBoston. If advances under the revolving credit facility are to be used
to finance additional company-owned retail locations, at least 90% of existing
company-owned retail locations must then have positive cash flow. We intend to
use the proceeds from these new credit facilities to repay our existing
indebtedness, finance additional company-owned retail locations and for general
corporate purposes.

We believe that cash from operations, the credit facilities described above
and the net proceeds from the public equity offering will be sufficient to
finance the cash payment to Coffee People stockholders, to pay related fees and
expenses and to satisfy our working capital needs at the anticipated operating
levels for the next twelve months.

SEASONALITY AND QUARTERLY RESULTS

Our business is subject to seasonal fluctuations as well as economic trends
that affect retailers in general. Historically, our net sales have not been
realized proportionately in each quarter, with net sales being the highest
during the last fiscal quarter which includes the December holiday season. Hot
weather tends to reduce sales. Quarterly results are affected by the timing of
the opening of new stores, which may not occur as anticipated due to events
outside our control. As a result of these factors, and of the other
contingencies and risk factors described elsewhere in this report, the financial
results for any individual quarter may not be indicative of the results that may
be achieved in a full fiscal year.

EFFECT OF NEW ACCOUNTING PRONOUNCEMENTS

In June 1998, FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities." This statement established standards for
derivative instruments and for hedging activities and requires that an entity
recognize all derivatives as either assets or liabilities in the balance sheet
and measure those instruments at fair value. We have no instruments or
transactions subject to this statement.

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<PAGE> 46

YEAR 2000

We are currently working to resolve the potential impact of the year 2000
on the processing of data-sensitive information by our computerized information
systems. The year 2000 problem is the result of computer programs being written
using two digits rather than four to define the applicable year. Any of our
programs that have time-sensitive software may recognize a date using "00" as
the year 1900 rather than the year 2000, which could result in miscalculations
or system failures. We are investigating the impact of the year 2000 problem on
our business, including our operational, information and financial systems.
Based on the preliminary review of our existing businesses, we do not expect the
year 2000 problem, including the cost of making our computerized information
systems year 2000 compliant, to have a material adverse impact on our financial
position or results of operations in future periods. However, our inability to
resolve all potential year 2000 problems in a timely manner could have a
material adverse impact on Diedrich Coffee. We have also initiated
communications with significant suppliers and key business partners on which we
rely in an effort to determine the extent to which our business is vulnerable to
the failure by these third parties to remediate their year 2000 problems.
Although we have not been informed of any material risks associated with the
year 2000 problem on these entities, there can be no assurance that the
computerized information systems of these third parties will be year 2000
compliant on a timely basis. The inability of these third parties to remediate
their year 2000 problems could have a material adverse impact on Diedrich
Coffee.

We will have to modify certain applications and replace some of the
hardware used in the processing of financial information. In conjunction with
these upgrades, which are expected to be completed by the end of September 1999,
we believe we will have addressed any potential significant year 2000 issues.
Total expenditures related to the upgrade of the information systems are
expected to cost less than $20,000. As of April 28, 1999, we had incurred and
expensed approximately $34,000 of expenditures consisting of internal staff
costs, outside consulting and other expenditures related to this upgrade
process. These costs are being funded through operating cash flows. To the
extent possible, we will be developing and executing contingency plans designed
to allow continued operation in the event of failure of our or third parties'
computer information systems.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Derivative Instruments

We did not invest in market risk sensitive instruments in fiscal 1999 or
the first quarter of fiscal 2000. From time to time, we enter into agreements to
purchase green coffee in the future at prices to be determined within two to
twelve months of the time of actual purchase. At April 28, 1999, these
commitments totaled $1,602,000. These agreements are tied to specific market
prices, defined by both the origin of the coffee and the month of delivery, but
we have significant flexibility in selecting the date of the market price to be
used in each contract. We do not use commodity based financial instruments to
hedge coffee or any other commodity, as we believe there will continue to be a
high probability of maintaining a correlation between increases in green coffee
prices and the final selling prices of our products.

We have not used derivative financial instruments for any purpose,
including hedging or mitigating interest rate risk.

Market Risk

Diedrich Coffee's market risk exposure with regard to financial instruments
is to changes in the "prime rate" in the United States. We borrowed $2,500,000
at the prime rate plus 3 1/2% and $1,000,000 at the prime rate plus 3%. At April
28, 1999, a hypothetical 100 basis point increase in the prime rate would result
in additional interest expense of $35,000 on an annualized basis. At April 28,
1999, the prime rate was 7.75%.

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<PAGE> 47

COFFEE PEOPLE SELECTED FINANCIAL DATA

The selected financial data should be read in conjunction with "Coffee
People Management's Discussion and Analysis of Financial Condition and Results
of Operations" and the consolidated financial statements and related notes.

<TABLE>
<CAPTION>
OWNED BY BROTHERS(1) OWNED BY SECOND CUP
------------------------- -------------------------
FISCAL 39-WEEK 39-WEEK FISCAL FISCAL 36 WEEKS 36 WEEKS
YEAR ENDED PERIOD ENDED PERIOD ENDED YEAR ENDED YEAR ENDED ENDED ENDED
DEC. 30, SEPT. 29, JUN. 29, JUN. 28, JUN. 27, MARCH 7, MARCH 6,
1994 1995 1996 1997 1998 1998 1999
---------- ------------ ------------ ---------- ---------- ----------- -----------
(UNAUDITED) (UNAUDITED)
(IN THOUSANDS EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C> <C> <C> <C>
STATEMENT OF OPERATIONS DATA:
Revenues:
Franchise revenues............. $ 6,804 $ 3,442 $ 4,971 $ 5,869 $ 6,035 $ 4,584 $ 4,756
Retail sales................... 8,935 4,704 6,657 7,631 11,436 6,891 22,429
Wholesale sales................ 15,054 8,595 13,329 17,079 17,580 14,020 12,944
------- ------- ------- ------- ------- ------- -------
Total revenues........... 30,793 16,741 24,957 30,579 35,051 25,495 40,129
Expenses:
Cost of goods sold............. 16,240 9,614 14,389 18,494 19,296 13,210 18,384
Store and other operating
expenses..................... 5,993 4,081 4,779 6,080 8,231 5,735 15,605
Depreciation and
amortization................. 1,837 1,127 978 1,152 1,811 1,109 1,152
General and administrative
expenses..................... 6,288 4,552 2,825 5,458 4,079 2,131 3,052
Provision for store closures... -- -- -- 580 -- -- --
Acquisition and integration
expenses..................... -- -- -- -- 437 -- 950
------- ------- ------- ------- ------- ------- -------
Total expenses........... 30,358 19,374 22,971 31,764 33,854 22,185 39,143
------- ------- ------- ------- ------- ------- -------
Income (loss) from operations.... 435 (2,633) 1,986 (1,185) 1,197 3,310 986
Interest and other income........ -- -- 203 426 315 207 92
Interest expense................. 351 888 -- -- 46 -- 368
------- ------- ------- ------- ------- ------- -------
Income (loss) before income
taxes.......................... 84 (3,521) 2,189 (759) 1,466 3,517 710
Provision for income taxes....... 383 -- 965 4 728 1,512 310
Income (loss) before cumulative
effect of change in accounting
principle...................... -- -- -- (763) -- -- --
Cumulative effect of change in
accounting principle........... -- -- -- (427) -- -- --
------- ------- ------- ------- ------- ------- -------
Net income (loss)................ $ (299) $(3,521) $ 1,224 $(1,190) $ 738 $ 2,005 $ 400
======= ======= ======= ======= ======= ======= =======
Net income (loss) per
share -- basic and diluted:
Income (loss) before cumulative
effect of change in
accounting principle......... $ .16 $ (.10) $ .09 $ 0.27 $ 0.04
Cumulative effect of change in
accounting principle, net of
tax benefit.................. -- (.06) -- -- --
------- ------- ------- ------- -------
Net income (loss).............. $ .16 $ (.16) $ .09 $ .27 $ 0.04
======= ======= ======= ======= =======

BALANCE SHEET DATA:
Working capital (deficit)........ $(3,227) $(7,741) $ 7,777 $10,802 $ 5,277 $15,074 $ 6,285
Total assets..................... 51,636 46,043 40,219 38,923 55,695 40,746 54,288
Long-term debt obligations, less
current portion................ 84 25 -- -- 3,798 -- 2,727
Total stockholders' equity....... 35,419 31,898 35,487 34,297 43,502 37,840 43,919
</TABLE>

- -------------------------
(1) Due to the September 30, 1995 acquisition of Gloria Jean's Inc., formerly
Edglo Enterprises, by Second Cup, the financial statements of Coffee People
are not comparable to those of the prior periods.

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<PAGE> 48

COFFEE PEOPLE MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

As of March 6, 1999, Coffee People had 254 franchised and 26
company-operated stores operating under the Gloria Jean's brand in 38 states,
one U.S. territory, and six foreign countries, 26 company-operated stores
operating in Oregon under the Coffee People brand and one franchised and 13
company-operated stores operating in Arizona under the Coffee Plantation brand.
Coffee People also operates a coffee roasting facility in Castroville,
California.

Gloria Jean's retail outlets generally offer a full range of gourmet
coffees, hot and cold beverages, teas, and food, as well as a variety of related
gifts, supplies, equipment and accessories. Coffee People (Oregon) and Coffee
Plantation stores sell coffee beverages, coffee beans, cookies, pastries and
coffee related merchandise.

The merger between Coffee People and Gloria Jean's on May 19, 1998 was
accounted for as a reverse merger in which Gloria Jean's was treated as the
acquiror for financial reporting purposes. As a result of this accounting
treatment, the historical financial statements of Gloria Jean's became the
historical financial statements of the combined company. Also consistent with
this accounting treatment, the fiscal year end for Coffee People was changed
from December 31 to the last Saturday in June, to conform to the year-end used
by Gloria Jean's.

Because of the reverse merger accounting treatment, the financial results
for the twenty-six week periods ended March 6, 1999 reflect the operations of
the combined companies while the financial results for the twenty-six week
periods ended March 7, 1998 reflect the operations of Gloria Jean's only.
Because the merger closed on May 19, 1998, approximately six weeks before the
1998 fiscal year-end, the operating results attributable to the acquired Coffee
People (Oregon) and Coffee Plantation operations have had only a limited impact
on the overall operating results of the combined company for the fiscal year
ended June 27, 1998. Certain costs associated with the acquisition and
integration of Coffee People operations have been accounted for as acquisition
and integration expenses.

On March 16, 1999, Coffee People signed a merger agreement with Diedrich
Coffee that contemplates the acquisition of Coffee People by Diedrich Coffee.
The acquisition will occur through a merger in which Coffee People will become a
wholly-owned subsidiary of Diedrich Coffee. The merger's completion is subject
to a number of conditions, including Coffee People and Diedrich Coffee
stockholder approval.

If these conditions are met, the merger is expected to close in the summer
of 1999.

RESULTS OF OPERATIONS

Thirty-Six Weeks Ended March 6, 1999 Compared to Thirty-Six Weeks Ended
March 7, 1998

Total Revenues. Total revenues increased 57.4% to $40,129,000 for the
thirty-six week period ended March 6, 1999, from $25,495,000 for the same period
in fiscal 1998. The increase in total revenues was due primarily to an increase
in retail sales from company-operated stores, offset by a decrease in wholesale
revenue.

Retail sales at company-operated stores increased 225.5% to $22,429,000 for
the fiscal 1999 thirty-six week period from $6,891,000 in the fiscal 1998
thirty-six week period. The increase in retail sales was due primarily to sales
of $16,563,000 at the Coffee People (Oregon) and Coffee Plantation stores
acquired on May 19, 1998.

Wholesale revenue consists primarily of sales of roasted coffee and other
products and supplies to franchisees. Wholesale revenue decreased 7.7% to
$12,944,000 for the thirty-six

41
<PAGE> 49

weeks ended March 6, 1999 from $14,020,000 for the same thirty-six week period
in fiscal 1998. The decrease was primarily due to decreased sales to franchise
stores because of lower sales volume and a shift from the sale of whole beans to
drink sales.

Franchise revenue consists primarily of initial franchise fees and
royalties received by Coffee People on sales made at each franchise location.
Franchise revenue increased 3.8% to $4,756,000 for the thirty-six week period
ended March 6, 1999 from $4,584,000 for the same thirty-six week period in
fiscal 1998. The components of this increase were an increase in franchise and
other fees in the amount of $202,000, offset by a reduction of $30,000 in
royalty revenue. The increase in franchise fees was primarily from a territory
fee in the amount of $150,000 and a Coffee Plantation initial franchise fee in
the amount of $50,000. Royalty revenues remained relatively constant at
$4,050,000 in 1999 compared to $4,080,000 for the same period in 1998, due
primarily to the addition of one Coffee Plantation store and eight international
stores, offset by a decrease of five domestic stores.

Costs and Expenses. Cost of goods sold increased 39.2% to $18,384,000 for
the thirty-six weeks ended March 6, 1999, from $13,210,000 in the same period of
fiscal 1998, due to increases associated with the increase in retail sales
attributed to the Coffee People (Oregon) and Coffee Plantation stores acquired
on May 19, 1998. Cost of goods sold as a percentage of corporate store sales and
wholesale revenue decreased to 52.0% in the thirty-six week period ended March
6, 1999, from 63.2% in the thirty-six week period ended March 7, 1998. The
decrease was due primarily to a more favorable cost relationship associated with
retail sales generated at the Coffee People (Oregon) and Coffee Plantation
stores acquired on May 19, 1998.

Store and other operating expenses increased 172.1% to $15,605,000 in the
thirty-six week period ended March 6, 1999, from $5,735,000 in the same period
of fiscal 1998. The increase was due primarily to store operating expenses
attributable to the Coffee People (Oregon) and Coffee Plantation stores acquired
on May 19, 1998, increased store operating expenses at Gloria Jean's
company-operated stores, and increased franchise administration expenses
necessary to support the planned growth in the franchise business. As a
percentage of total revenues, store and other operating expenses increased to
38.9% in the fiscal 1999 thirty-six week period from 22.5% in the fiscal 1998
thirty-six week period.

Depreciation and amortization increased 3.9% to $1,152,000 in the
thirty-six week period ended March 6, 1999 from $1,109,000 in the thirty-six
week period ended March 7, 1998. Depreciation and amortization increased
primarily due to an increase in goodwill amortization resulting from the reverse
merger with Gloria Jean's. As a percentage of total revenues, depreciation and
amortization expense decreased to 2.9% for the thirty-six week period ended
March 6, 1999 from 4.3% in the same thirty-six week period of fiscal 1998. The
decrease in depreciation was due primarily to the suspension of depreciation at
the Gloria Jean's company-operated stores, which are being held for sale to
franchisees.

General and administrative expenses increased 43.2% to $3,052,000 in the
thirty-six week period ended March 6, 1999 from $2,131,000 in the same period of
fiscal 1998 primarily because of general and administrative infrastructure
acquired as part of the Coffee People acquisition completed in May 1998.
Additionally, general and administrative expenses were favorably impacted in
1998 due to a reimbursement of pre-merger related expenses from Brothers Gourmet
Coffee in the amount of $276,000. As a percentage of total revenues, general and
administrative expenses decreased to 7.6% in the fiscal 1999 thirty-six week
period compared to 8.4% for the same period in fiscal 1998.

Acquisition and integration expenses amounted to $950,000 in the fiscal
1999 thirty-six week period. This consists of $799,000 in one-time costs
associated with integrating Coffee People operations and a portion of costs
associated with exiting certain Coffee People activities, including relocating
the administrative function from Beaverton, Oregon to Castroville,

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California and franchising Coffee People (Oregon) and Coffee Plantation retail
stores, and $151,000 in expenses relating to the anticipated merger with
Diedrich Coffee.

Interest and Other Income. Interest income as a percentage of total
revenues decreased to 0.2% for the thirty-six week period ended March 6, 1999
from 0.8% for the same period in fiscal 1998, due to the overall increase in
revenues and a reduction in cash balances available for short-term investment in
interest-bearing instruments.

Interest Expense. Interest expense as a percentage of total revenues
increased to 0.9% for the thirty-six week period ended March 6, 1999 from 0.0%
for the same period in fiscal 1998, as a result of interest incurred on
long-term debt obligations acquired as part of the Coffee People acquisition on
May 19, 1998 and the November 1998 sale-leaseback transaction.

Income Taxes. The provision for income taxes was $310,000 for the
thirty-six week period ended March 6, 1999, compared to $1,512,000 for the same
period in fiscal 1998. The effective tax rates of 43.7% for the thirty six week
period ended March 6, 1999 and 43.0% for the thirty six week period ended March
7, 1998, result from federal and state income taxes and nondeductible goodwill
amortization.

Fiscal Year Ended June 27, 1998 Compared to Fiscal Year Ended June 28, 1997

Total Revenues. Total revenues increased 14.6% to $35,051,000 for the
fiscal year ended June 27, 1998, from $30,579,000 for the fiscal year ended June
28, 1997. The increase in total revenues was due primarily to an increase in
retail sales from company-operated stores.

Retail sales at company-operated stores increased 49.9% to $11,436,000 for
the 1998 fiscal year from $7,631,000 in the 1997 fiscal year. The increase in
retail sales was due primarily to sales of $2,406,000 at Coffee People (Oregon)
and Coffee Plantation stores acquired on May 19, 1998, and to an increase in the
weighted average number of company-operated Gloria Jean's stores -- 31 during
the fiscal year ended June 27, 1998 as compared to 25 during the fiscal year
ended June 28, 1997.

Wholesale sales consist primarily of sales of roasted coffee and other
products and supplies to franchisees. Wholesale sales for the fiscal year ended
June 27, 1998 increased 2.9% to $17,580,000 for the fiscal year ended June 27,
1998 from $17,079,000 for the fiscal year ended June 28, 1997. This increase was
due to increased sales of coffee beans as a result of new franchisees as well as
a general price increase for products sold to franchised stores.

Franchise revenues consist primarily of initial franchise fees and
royalties received by Gloria Jean's on sales made at each franchise location.
Franchise revenue increased 2.8% to $6,035,000 for the fiscal year ended June
27, 1998 from $5,869,000 for the fiscal year ended June 28, 1997. The components
of this increase were a 27.7% increase in franchise fees to $640,000 in the 1998
fiscal year from $501,000 in the 1997 fiscal year and a 0.5% increase in
royalties to $5,395,000 in the 1998 fiscal year from $5,368,000 in the 1997
fiscal year. The increase in franchise fees was due to an increase in the number
of new stores franchised during the 1998 fiscal year over the number franchised
in the 1997 fiscal year. The increase in royalties was due to an increase in the
number of franchised stores, which was offset by a decline of approximately one
percent in comparable store sales at franchised stores.

Costs and Expenses. Cost of goods sold increased 4.3% to $19,296,000 for
the fiscal year ended June 27, 1998, from $18,494,000 in the fiscal year ended
June 28, 1997, due to increases associated with the increases in retail sales.
These increases were partially offset by a reduction in cost of goods sold
associated with wholesale sales. Cost of goods sold as a percentage of retail
and wholesale sales decreased to 66.5% in the fiscal year ended June 27, 1998,
from 74.8% in the fiscal year ended June 28, 1997, due primarily to improvements
in production controls, plant efficiencies and a general increase in prices on
sales of products to franchised stores and also due to a more favorable cost
relationship associated with retail sales generated

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at the Coffee People (Oregon) and Coffee Plantation stores acquired on May 19,
1998. Product costs as a percentage of retail sales are lower at Coffee People
(Oregon) and Coffee Plantation stores than at Gloria Jean's company-operated
stores.

Store and other operating expenses increased 35.4% to $8,231,000 in the
fiscal year ended June 27, 1998, from $6,080,000 in the fiscal year ended June
28, 1997, primarily as a result of increased store operating expenses at Gloria
Jean's company-operated stores and store operating expenses attributable to the
Coffee People (Oregon) and Coffee Plantation stores acquired on May 19, 1998,
and also to an increase in operating expenses associated with franchise
administration. These increases were partially offset by a decline in franchise
bad debt expense due to improved credit and collection efforts. As a percentage
of total revenues, store and other operating expenses increased to 23.5% in the
1998 fiscal year from 19.9% in the 1997 fiscal year.

Depreciation and amortization increased 57.2% to $1,811,000 in the fiscal
year ended June 27, 1998 from $1,152,000 in the fiscal year ended June 28, 1997,
due to depreciation and amortization expense associated with the Coffee People
(Oregon) and Coffee Plantation stores acquired in May 1998 and an increase in
depreciation associated with new company-operated Gloria Jean's stores opened
during the year. These Gloria Jean's company-operated store assets were
depreciated until Coffee People decided at the end of fiscal year 1998 to
actively market all company-operated stores to franchisees. As a percentage of
total revenues, depreciation and amortization expense increased to 5.2% for the
fiscal year ended June 27, 1998 from 3.8% in the fiscal year ended June 28,
1997, primarily due to depreciation and amortization associated with the
increased number of company-operated stores opened or acquired during the year,
which generally have higher depreciation expense as a percentage of retail
sales.

General and administrative expenses decreased to $4,079,000 in the 1998
fiscal year from $5,458,000 in the 1997 fiscal year primarily as a result of
expenses charged to general and administrative expense during the 1997 fiscal
period which were not incurred in the 1998 fiscal period, and as a result of a
$643,000 reimbursement received from Brothers in fiscal year 1998 in connection
with indemnification agreements associated with the 1995 acquisition of the
Gloria Jean's business from Brothers. The Brothers reimbursement in fiscal year
1998 represents a recovery of costs previously charged to general and
administrative expenses. Charges incurred in fiscal year 1997 that were not
incurred in fiscal year 1998 consisted of $420,000 associated with the
reacquisition and closure of a Gloria Jean's store pursuant to a repurchase
agreement and expenses associated with building a new management team and
implementing systems, standards and controls throughout the organization.
General and administrative expense reductions in fiscal year 1998 were offset
somewhat by general and administrative expense increases arising as a result of
the Coffee People acquisition completed in May 1998. In addition, during fiscal
years 1998 and 1997, Coffee People recorded charges to general and
administrative expense of $223,000 and $198,000, respectively, for costs
associated with the write down of certain Gloria Jean's company-operated store
assets. General and administrative expenses as a percentage of total revenues
decreased because of the foregoing factors to 11.6% in the 1998 fiscal year from
17.8% in the 1997 fiscal year.

Provision for Store Closures. Coffee People took a charge of $580,000 in
fiscal year 1997 to provide for the closure of eight company-operated Gloria
Jean's stores. Costs relating to these stores incurred during the fiscal year
ended June 27, 1998 were $530,000. These costs were charged against the accrual
established at the end of the 1997 fiscal year. As of June 27, 1998, five of the
eight stores had been disposed of pursuant to lease termination agreements.

As of June 27, 1998, all of the Gloria Jean's company-operated stores are
held for sale to franchisees. For the 1998 fiscal year, revenues and operating
losses for these stores were $9,030,000 and $(1,204,000), respectively. While
management intends to sell these stores during fiscal year 1999, there can be no
assurance that all of these actions can be taken by

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Coffee People or that, if taken, such actions will improve Coffee People's
financial position, results of operations or cash flows.

Acquisition and Integration Expenses. Acquisition and integration expenses
of $437,000 consist of costs associated with integrating Coffee People
operations and a portion of costs associated with exiting Coffee People
activities, including relocating the administrative functions from Beaverton,
Oregon to Castroville, California and franchising Coffee People (Oregon) and
Coffee Plantation retail stores. The exit costs have been capitalized and
recorded as an increase to goodwill to the extent of Second Cup's 69.4%
ownership interest. The remaining exit costs have been expensed and are included
in acquisition and integration expenses.

Interest and Other Income. Interest and other income as a percentage of
total revenues decreased to 0.9% for the fiscal year ended June 27, 1998 from
1.4% for the fiscal year ended June 28, 1997, due to a reduction in
interest-bearing loans receivable from an affiliated company resulting from the
repayment of such loans in fiscal year 1997.

Interest Expense. Interest expense as a percentage of total revenues was
0.1% for the fiscal year ended June 27, 1998, as a result of interest incurred
on long-term debt obligations acquired as part of the Coffee People acquisition
on May 19, 1998, and there was no interest expense in the fiscal year ended June
28, 1997.

Income Taxes. The provision for income taxes increased to $728,000 for the
fiscal year ended June 27, 1998, from $4,000 for the fiscal year ended June 28,
1997, due to Coffee People generating taxable income during the 1998 period. The
effective tax rate of 49.7% for fiscal year 1998 primarily results from federal
and state income taxes and nondeductible goodwill amortization.

Fifty-Two Week Period Ended June 28, 1997 Compared to the Thirty-Nine Week
Period Ended June 29, 1996.

The data presented for fiscal year 1996 consists of the thirty-nine week
period ended June 29, 1996, due to the acquisition of Gloria Jean's by Second
Cup effective September 30, 1995. Fiscal year 1997 consists of a full fifty-two
weeks. Approximately 30% to 35% of annual sales typically occur in the eight
week period preceding the year-end holidays. This seasonal trend together with
the substantial differences arising from the comparison of two periods of
differing lengths should be considered when reviewing the following discussion.

Total Revenues. Total revenues increased 22.5% to $30,579,000 for the
fiscal year ended June 28, 1997 from $24,957,000 for the 39 week period ended
June 29, 1996, due primarily to the impact of a full year of reported results in
1997 versus thirty-nine weeks in 1996. An additional 14 new franchises opened
during fiscal year 1997 also contributed to the increases in wholesale and other
revenue and franchise revenues. Retail sales increased to $7,631,000 for the
fiscal year ended June 29, 1997 from $6,657,000 for the thirty-nine week period
ended June 29, 1996. Wholesale and other revenues increased to $17,079,000 for
the fifty-two week period ended June 28, 1997 from $13,329,000 for the period
ended June 29, 1996. Franchise revenues increased to $5,869,000 for the 1997
period from $4,971,000 for the thirty-nine week period ended June 29, 1996.

Costs and Expenses. Cost of goods sold increased to $18,494,000 for the
fifty-two week period ended June 28, 1997 from $14,389,000 for the thirty-nine
week period ended June 29, 1996. Cost of goods sold increased to 74.8% as a
percentage of retail and wholesale sales for the 1997 period from 72.0% for the
1996 period due primarily to a write down of approximately $600,000 for holiday
gift pack inventory, which did not meet Gloria Jean's quality standards, and due
to a larger number of underperforming company-operated stores that had poor
operating efficiencies and higher coffee costs.

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Store and other operating expenses increased to $6,080,000 for the 1997
period from $4,779,000 for the 1996 period. Store and other operating expenses
as a percentage of total revenues increased to 19.9% in 1997 from 19.2% in 1996
primarily due to a larger number of underperforming company-operated stores
incurring higher operating expenses.

General and administrative expenses increased to $5,458,000 for the period
ended June 28, 1997 from $2,825,000 for the period ended June 29, 1996. General
and administrative expenses as a percentage of total revenues increased to 17.8%
in 1997 from 11.3% in 1996, due primarily to the investment undertaken in
building a new management team and implementing improved systems, standards and
controls throughout the organization. The increase also related to a $198,000
write-down to market value of assets at company-operated stores which were held
for sale and a provision of $420,000 related to reacquisition and store closure
costs associated with a repurchase agreement.

Provision for Store Closures. The provision for store closures of $580,000
consisted primarily of lease termination costs for eight of the company-operated
stores held for disposal. As of June 28, 1997, management determined it was not
feasible to sell these stores and implemented a plan to close them during fiscal
year 1998.

Revenues and operating income (losses) for the 24 company-operated stores
held for disposal, including the eight company-operated stores slated for
closure at June 28, 1997, were $7,051,000 and $(368,000) respectively, for the
fiscal year ended June 28, 1997 and $5,592,000 and $176,000, respectively, for
the thirty-nine week period ended June 29, 1996.

Cumulative Effect of Change in Accounting Principle. Effective as of the
beginning of fiscal year 1997, Gloria Jean's adopted the provisions of Statement
of Financial Accounting Standards No. 121, "Accounting for Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of" ("SFAS 121"). The
initial application of SFAS 121 to long-lived assets held for disposal at June
29, 1996 resulted in a non-cash charge of $427,000 (net of tax benefit of
$262,000), which represents the adjustment required to remeasure such assets at
the lower of carrying amount or fair value less costs to sell. Long-lived assets
held for disposal consist of leasehold improvements and furniture and other
property at company-operated stores, which were held for sale. Assets held for
disposal at June 28, 1997 had an adjusted carrying value of $1,560,000.

Income Taxes. The provision for income taxes decreased to $4,000 for the
fiscal year ended June 28, 1997 from $965,000 for the thirty-nine week period
ended June 29, 1996. The decrease is due to Gloria Jean's reporting a net loss
before income taxes during fiscal 1997 as compared to income before income taxes
during the thirty-nine week period ended June 29, 1996. The effective income tax
rate decreased to 0% during fiscal year 1997 from 44.1% during the thirty-nine
week period ended June 29, 1996. During fiscal 1997, the federal and state
income tax benefit from the loss before income taxes was offset by amortization
of nondeductible goodwill and the write-off of an uncollectible income tax
receivable. During the thirty-nine week period ended June 29, 1996, the
effective income tax rate was comprised of federal and state income taxes and
amortization of nondeductible goodwill.

During fiscal 1997, management determined that no valuation allowance was
required for Gloria Jean's deferred tax assets of $2,592,000 since, based on
internal forecasts, management believes it is more likely than not the deferred
tax assets will be realized through future taxable income. The adjustment to the
valuation allowance during fiscal 1997 of $1,619,000 was recorded as a reduction
in goodwill since the prior year's valuation allowance related to net operating
loss carry forwards acquired from Brothers.

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LIQUIDITY AND CAPITAL RESOURCES

As of March 6, 1999, all seven of the Coffee People (Oregon) stores located
outside of Oregon that Coffee People had identified for closure or disposition
in its quarter ended June 30, 1997 had been closed. Of these stores, three had
been sold and their store leases assigned and one store lease had been
terminated by agreement. Eight Gloria Jean's stores were identified for disposal
during fiscal year 1997. Five were disposed of during fiscal year 1998 pursuant
to lease termination agreements. Of the three remaining Gloria Jean's stores,
one was disposed of after June 27, 1998 pursuant to a lease termination
agreement and two remain open. Coffee People continues to make payments on the
lease obligations for the three remaining Coffee People stores and for the two
remaining Gloria Jean's stores. Coffee People will continue to make cash outlays
for these stores for such items as rent, utilities and insurance until such time
as it is able to sell the stores or until it can negotiate satisfactory
arrangements with landlords for re-leasing the store premises or for otherwise
terminating the leases. Such costs are charged against the accrual for store
closures. There can be no assurance that Coffee People will be successful at
selling these stores or in negotiating with landlords for the re-leasing of the
store premises or for terminating the leases. If Coffee People is not successful
in these efforts, such cash outlays could continue for an indeterminate period
during the term of the store leases. Coffee People is working with local real
estate brokers to market, re-lease or sublease these stores. The lease terms for
these stores range from two and one-half to nine years with expiration dates
ranging from January 2001 through May 2007. Minimum future rental payments as of
March 6, 1999 under the five leases total $1,272,000.

As of March 6, 1999, Coffee People had $2,773,000 in cash and equivalents.

Coffee People had working capital of $6,285,000 as of March 6, 1999, as
compared to working capital of $5,277,000 at June 27, 1998.

For the thirty-six week period ended March 6, 1999, cash provided by
operating activities was $398,000, as compared to cash provided by operating
activities of $2,875,000 for the same period in fiscal 1998. Cash provided by
operating activities for the thirty-six week period ended March 6, 1999,
consisted primarily of net income and depreciation, offset by accrued
liabilities, prepaid expenses and a decrease in payable to a related party.

For the thirty-six week periods ended March 6, 1999 and March 7, 1998, net
cash used in investing activities was $266,000 and $1,302,000, respectively,
primarily as a result of the purchase of property, plant and equipment offset by
proceeds from disposal of equipment.

For the thirty-six week period ended March 6, 1999, Coffee People had cash
used in financing activities of $181,000, primarily as a result of borrowings
under long-term debt and a capital lease obligation in the amount of $2,334,000,
offset by principal payments on long-term debt in the amount of $2,525,000. For
the thirty-six week period ended by March 7, 1998, Coffee People had neither
cash used nor generated by financing activities.

Coffee People has a line of credit with one of its primary banks providing
for borrowings through August 1, 1999 of up to $500,000. Borrowings bear
interest at the rate of 0.5% over the bank's reference rate, which was 7.75% as
of March 6, 1999, and are secured by substantially all of Coffee People's
assets, including accounts receivable, inventory trade fixtures and equipment.
As of March 6, 1999, there were no borrowings outstanding under the line of
credit; however, $73,000 of the line was reserved for a letter of credit dated
September 1998.

At the time of the merger with Gloria Jean's, Coffee People entered into a
loan agreement with The Second Cup Ltd., which provides for a credit facility of
up to $4,000,000 over a five year term. The facility expires May 19, 2003. The
interest rate for amounts drawn under the line is 11.5%. As of March 6, 1999,
Coffee People had no borrowings under this agreement.

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On November 24, 1998, Coffee People entered into a sale-leaseback
transaction involving equipment at twelve company-operated Gloria Jean's retail
stores. The $922,000 proceeds received by Coffee People from the lease
transaction were used for working capital and general corporate purposes. The
interest rate on the capital lease obligation is 10.5%. The capital lease assets
are recorded in property, plant and equipment. At the end of the lease term,
Coffee People has an option to purchase the equipment for the greater of fair
market value or 10% of the lessor's original cost, or renew the lease for an
additional eight months.

Coffee People believes that anticipated cash flow from operations, existing
cash and bank debt and the credit facility will be sufficient to meet its cash
requirements through the end of the next twelve months.

SEASONALITY

Coffee People's business is subject to seasonal fluctuations, due to
seasonal changes and general economic conditions, among other factors.
Historically, net sales from Coffee People (Oregon) stores have been highest
during the first and fourth fiscal quarters, which include the spring and summer
months. Gloria Jean's highest sales and earnings have historically occurred in
the second and third fiscal quarters, which include the peak holiday shopping
months. Coffee Plantation sales are also seasonal with higher sales and earnings
occurring in the second and third fiscal quarters when the weather is cooler and
more favorable to drinking hot beverages.

In addition, quarterly results have been substantially affected by the
timing of new store openings. This trend is likely to continue. Because of the
seasonality of Gloria Jean's business and the impact of new store openings,
results for any quarter do not necessarily indicate the results that may be
achieved for a full fiscal year, and cannot be used to indicate financial
performance for an entire year.

YEAR 2000

The "year 2000 problem" refers to the possible failure of many computer
systems that may arise as a result of many existing computer programs using only
the last two digits to refer to a year. Coffee People has undertaken an initial
review of the potential effects on it of the year 2000 problem. These potential
problems are being addressed on a system-by-system basis.

Coffee People has determined that its general accounting system, which
includes invoicing, accounts receivable and inventory control, must be upgraded
to make the system year 2000 compliant. Coffee People estimates that the cost of
upgrading the accounting system will be approximately $10,000 and that the
upgrade will be completed before the end of the current fiscal year. As of
December 12, 1998, Coffee People had expended approximately $5,000 to remedy
this problem.

Coffee People is continuing to review its information technology hardware
and software, including personal computers, application and network software for
year 2000 compliance readiness. The review process entails evaluation of
hardware/software and testing. Coffee People believes its information technology
review will be completed by the end of the current fiscal year. While the review
process is ongoing, Coffee People believes that the cost to bring its
information technology systems into year 2000 compliance will be under $50,000
and it does not foresee any material difficulties with completing the necessary
changes before January 1, 2000.

Coffee People expects that its review of non-information technology systems
(including voice communications and security) will be completed before the end
of the current fiscal year. The estimated cost to remedy non-information
technology systems is not expected to be material.

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Coffee People expects that the source of funds for evaluation and
remediation of year 2000 compliance issues will be cash flows from operations.

Coffee People believes that its most significant internal risk posed by the
year 2000 Problem is the possibility of a failure of its accounting system. If
the accounting system were to fail, Coffee People would have to implement manual
processes, which may slow the timeliness of information needed to manage the
business. As discussed above, Coffee People plans to avoid this risk by
upgrading its accounting systems; however, there can be no assurance that such
actions will avoid problems that may arise.

The third parties whose year 2000 problems could have the greatest effect
on Coffee People are believed by Coffee People to be banks that maintain Coffee
People's depository accounts and credit card processing systems, the company
that processes Coffee People's payroll and which maintains Coffee People's human
resource databases, and companies that supply or distribute coffee beans and
other goods. Coffee People is in the process of confirming the state of year
2000 readiness of these parties. It is anticipated Coffee People will complete
this process prior to the end of the fiscal year.

Coffee People is in the process of developing a contingency plan to address
potential year 2000 problems. The contingency plan is anticipated to be
completed prior to the end of the fiscal year.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Derivative Instruments

The supply and price of green coffee beans is subject to significant
volatility, generally caused by multiple factors beyond Coffee People's control,
including weather, political and economic conditions in coffee producing
countries, and other supply-related matters. Because Coffee People's coffee
roasting operation supplies products to franchisees on a cost-plus basis, Coffee
People believes that its gross profit on wholesale sales is generally insulated
from the risk of volatility in prices of green coffee beans, except to the
extent that such fluctuation affects the demand for specialty coffee.
Company-operated stores are not so similarly insulated. In addition, other
factors may affect gross profit, such as production efficiencies or
inefficiencies, including roasting shrinkage, and write-offs of excess coffee
inventories. During fiscal year 1997, worldwide coffee prices increased
significantly.

In order to avoid speculation on spot coffee prices, Coffee People
typically undertakes to lock in the cost of a portion of its future coffee
purchases by entering into contracts to purchase green coffee over future
periods at fixed prices, or at future prices to be determined within one to 12
months from the time of the actual purchase. At March 6, 1999, these purchase
commitments totaled approximately $2,930,000 for approximately 2,540,000 pounds
of green coffee, at an average contract cost per pound of $1.21. These
commitments together with existing inventory represent approximately 80% of
Coffee People's estimated coffee requirements through March 3, 2000. These
commitments are not currently favorable to market at March 6, 1999, as the
current market price for a pound of green coffee is approximately $1.03 per
pound.

Coffee People does not use commodity based financial instruments to hedge
coffee purchases.

Financial Market Risk

Coffee People does not maintain a substantial investment portfolio.
However, it does have arrangements with its primary bank to invest monies on
deposit in overnight repurchase agreements and in other marketable short-term
securities with maturities of generally less than

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90 days. Based upon the current portfolio, a 100 basis point move in short-term
interest rates would not have a material effect on Coffee People's financial
condition or results of operations.

Coffee People's principal market risk with respect to its financial debt
instruments is to changes in the prime rate charged by major banks in the United
States and to other benchmark rates to which interest rates under Coffee
People's loan agreements may be tied. In June 1998, Coffee People elected to
have a portion of its term loan with Bank of America bear interest at 2.25% over
IBOR, an offshore rate used by the bank that is similar to LIBOR. Under the
current arrangement, this rate will be adjusted periodically.

On April 9, 1999, Coffee People elected to have the interest rate on
$3,000,000 of its term loan continue to be referenced to the IBOR. The rate has
been fixed at 7.18% through May 10, 1999. The rate on the remaining balance of
$674,500 is 8.25%, 0.5% over the bank's prime rate of 7.75% as of March 6, 1999.
At March 6, 1999, a 100 basis point increase in the IBOR would result in
additional interest expense of $30,000 on an annualized basis. A return to the
8.25% floating rate tied to the prime rate, which was 7.75% at March 6, 1999,
would have a similar impact on Coffee People's results of operations.

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INFORMATION ABOUT DIEDRICH COFFEE

BUSINESS

OVERVIEW

Diedrich Coffee is a specialty coffee retailer with annual sales of more
than $24.0 million through its 39 company-operated and 2 franchised retail
locations in Southern California, Colorado and Texas. We sell specialty brewed
coffee and espresso-based beverages such as cappuccinos, lattes, mochas and
espressos and various blended drinks through these company-owned and franchised
retail locations. To complement beverage sales, we also sell light food items,
specialty whole bean coffee and accessories at our retail locations. In addition
to our retail locations, we operate a coffee roasting facility located in
Southern California that provides high-quality, freshly roasted coffee beans for
our retail locations and our wholesale accounts. We have over 300 wholesale
accounts with businesses and restaurant chains, such as Ruth's Chris Steakhouses
(California/Arizona locations), El Torito, Claim Jumper and Islands Restaurants.

Diedrich Coffee believes that as the specialty coffee market has matured,
distinct segments have emerged: espresso/coffee bars, coffeehouses and mall
coffee stores. Espresso/coffee bars offer limited seating to facilitate quick
customer turnover, are generally less than 1,200 square feet in size and are
usually located in densely populated urban areas. Coffeehouses are generally
greater than 1,200 square feet in size, located in suburban areas, and encourage
customers to linger and enjoy a more relaxed, comfortable atmosphere. Mall
coffee stores cater to mall consumers and place a heavier emphasis on the sale
of flavored whole bean coffee and coffee-related merchandise. Based on the
number of domestic retail coffee locations, Starbucks is the leader in the
espresso/coffee bar segment, Gloria Jean's is the leader in the mall coffee
store segment and there is presently no leader in the coffeehouse segment. Our
business objective is to be the leading specialty coffee company in both the
coffeehouse and mall coffee store segments.

We differentiate ourselves from other specialty coffee producers by
roasting our coffee beans in accordance with proprietary recipes developed over
three generations by the Diedrich family. Our roasting recipes take into account
the specific variety, origin and physical characteristics of each coffee bean to
maximize its unique flavor. In addition, we seek to differentiate our
coffeehouses by offering our customers a broad line of superior tasting coffee
products and a high level of personalized customer service, which generate
strong sales and customer loyalty. Diedrich coffeehouses offer a warm, friendly
environment specifically designed to encourage guests to linger with friends and
business associates or to relax alone in comfort. Ample seating is augmented by
cozy sofas and comfortable chairs to create intimate nooks for meeting and
relaxing. The critical components of our coffeehouse concept include high
quality, fresh roasted coffee and superior customer service by knowledgeable
employees.

COMPANY BACKGROUND

The first retail store operating under the name of Diedrich Coffee
commenced operations in 1972. Our retail operations grew rapidly until 1997 when
we experienced difficulties managing such rapid growth. Diedrich Coffee
restructured its operations and, in November 1997, our board of directors
retained John Martin as Chairman of the Board and Tim Ryan as President and
Chief Executive Officer. Messrs. Martin and Ryan collectively bring more than
fifty-five years of multi-unit food service experience to our company. They
joined our founder, Martin Diedrich, a recognized expert in sourcing, tasting
and roasting coffee, and began the process of building a team of experienced
restaurant industry executives to develop the Diedrich Coffee brand. To further
our objective to be the leading specialty coffee company in both the coffeehouse
and mall coffee store segments, our management team implemented a growth
strategy to increase our number of retail locations and the sale of coffee

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products through other distribution channels. The principal focus of this growth
strategy is franchise area development.

INDUSTRY OVERVIEW

Specialty coffee sales as a percentage of total coffee sales in the United
States have been increasing steadily. According to the National Coffee
Association, sales of specialty coffee grew from approximately 17% to almost 30%
of total coffee sales in the United States from 1989 through 1997. According to
the National Coffee Association's 1998 study, 45% of Americans drink coffee. On
average they drink 1.4 cups per day. The U.S. coffee market consists of two
distinct product categories: (1) commercial ground roast, mass-merchandised
coffee and (2) specialty coffees, which include gourmet coffees (premium grade
arabica coffees sold in whole bean and ground form) and premium coffees (upscale
coffees mass-marketed by the leading coffee companies).

Diedrich Coffee believes that several factors have contributed to the
increase in demand for gourmet coffee including:

- greater consumer awareness of gourmet coffee as a result of its
increasing availability;

- increased quality differentiation over commercial grade coffees by
consumers;

- increased demand for all premium food products, including gourmet coffee,
where the differential in price from the commercial brands is small
compared to the perceived improvement in product quality and taste;

- ease of preparation of gourmet coffees resulting from the increased use
of automatic drip coffee makers and home espresso machines; and

- the decline in alcoholic beverage consumption.

The Specialty Coffee Association of America projects the number of
specialty coffee beverage outlets in the United States to increase to over
10,000 by the end of 1999. Diedrich Coffee believes that, despite the increase
in the number of specialty coffee stores, the market is highly fragmented and,
with the exception of Starbucks with less than 20% of the total retail
locations, remains relatively unbranded.

THE DIEDRICH COFFEEHOUSE CONCEPT

Diedrich Coffee's business objective is to be the leading specialty coffee
retailer in the coffeehouse segment. To achieve this goal, we must continue to
deliver and serve the high quality coffee for which Diedrich Coffee is known by
using only the finest quality green coffee beans and ensuring that these beans
are freshly roasted using our proprietary recipes. In addition, the
friendliness, speed and consistency of the service and the coffee knowledge of
our employees are critical to developing Diedrich Coffee's quality brand
identity and to building a loyal customer base. Our marketing strategy is to
continue developing brand name recognition based upon the quality of our coffee
products, education of our customers about our offerings of various coffees and
roasts, and the image of our coffeehouses as neighborhood gathering places.

A Diedrich coffeehouse experience is strongly influenced by three
components: ambiance, hospitality and coffee knowledge. Each component is made
up of the following elements that are unique to Diedrich Coffee:

Ambiance. Diedrich Coffee guest comments indicate taste superiority of
our products versus the competition. Moreover, surveys also indicate that
customers are not only loyal to a better, specialty cup of coffee, but also
to the ambiance provided by the comfortable

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surroundings designed into every Diedrich coffeehouse. Our coffeehouses are
specifically designed to encourage guests to linger with friends and
business associates, or to relax alone in comfort. The architectural design
of the Diedrich Coffee prototype is a contemporary American interpretation
of the European colonial plantation style of the 1800's. Ample seating is
augmented with cozy sofas and comfortable chairs to create intimate nooks
for meeting and relaxing. A weekly entertainment schedule is provided to
encourage patrons to revisit on weekend evenings.

Hospitality. Our coffeehouses deliver specific consumer benefits that
address a wide range of otherwise unmet needs in the suburban neighborhoods
of America. As a neighborhood coffeehouse chain, Diedrich Coffee is the
non-alcoholic answer to the corner pub. Coffeehouse employees greet regular
customers by name and acknowledge all patrons by name at the point of drink
pick-up. While a large percentage of coffeehouse business is quick morning
coffee pick-up, the coffeehouse focus on hospitality encourages development
of strong afternoon and evening business, complemented by the availability
of desserts, pastries and quality, non-caffeinated beverages. Surveys and
customer comments indicate that patrons are treated as part of the Diedrich
Coffee community and frequently revisit the coffeehouse.

Coffee Knowledge. Diedrich Coffee is the only specialty retailer whose
founder, Martin Diedrich, comes from three generations of experience in the
specialty coffee industry. Mr. Diedrich, currently Chief Coffee Officer, is
intimately involved in the daily business of sourcing, tasting and roasting
coffees. He is also directly involved in the training of coffeehouse team
members. The coffee knowledge and expertise that is transferred from
coffeehouse to customer is a competitive advantage, as the interest in
specialty coffee continues to develop. Like the wine industry, as customer
sophistication grows, so does the customer's desire for more and better
information, and for a wider selection of quality coffee varieties. We are
able to identify and secure exceptional, rare coffees, roast them to
perfection, and then offer these freshly roasted coffees for sale to our
customers.

GROWTH STRATEGY

In order to achieve Diedrich Coffee's objective to be the leading specialty
coffee company in the coffeehouse segment, Diedrich Coffee's management team
implemented a growth strategy to increase our number of retail locations and the
sale of our coffee products through other distribution channels. The growth
strategy developed by our management team includes:

Franchising through Area Development for Coffeehouses

Diedrich Coffee's strategic plan emphasizes franchise area development in
markets outside of the core Orange County, California market. Our objective is
to expand our operations to 1,200 to 1,500 coffeehouses, as well as additional
carts and kiosks, through large area development agreements with experienced
multi-unit franchise operators who are interested in opening between 30 and 70
retail outlets within their area over a 5 to 7 year period. Diedrich Coffee has
registered, is exempt or is not required to register to sell franchises in 34
states. Since September 1998, we have announced 5 franchise area development
agreements that provide for the development of 274 coffeehouses with options to
develop an additional 148 coffeehouses. In September 1998, we announced our
first franchise area development agreement which calls for the development of at
least 44 coffeehouses in the state of North Carolina over the next five years.
In November 1998, we announced our second franchise area development agreement
which provides for the development of 50 coffeehouses in San Diego, Palm Springs
and Temecula, California over the next 5 years. This area

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development agreement includes a one-year option to begin development of 45
coffeehouses in Arizona. Two more franchise area development agreements were
announced in May 1999. One agreement provides for the development of 50
coffeehouses in Northern Florida over the next 6 years. The other agreement
provides for the development of 80 coffeehouses in Los Angeles, California over
the next 7 years and the option to develop up to 103 coffeehouses in Northern
California. In June 1999, we announced a fifth franchise area development
agreement which provides for the development of 50 coffeehouses in the states of
Kentucky and Tennessee over the next 5 years.

We are currently in various stages of discussion and negotiation with
several additional potential area developers. We have recently added two
franchise sales organizations to assist in the sales program. These sales
organizations receive performance-based compensation for executed franchise area
development agreements. We intend to enter into franchise area development
agreements covering most major U.S. markets in order to complete the national
expansion of Diedrich coffeehouses, carts, and kiosks.

We have identified area development franchising with experienced multi-unit
franchise operators as our preferred growth vehicle because we believe these
operators have:

- familiarity with the trade areas and commitment to community businesses;

- existing operational, financial, real estate, construction, training,
accounting, human resources and management functions that are ready to
expand; and

- the ability to be better operators in their own markets than a national
corporation.

The franchisee component of our growth strategy is critical to our success.
We believe that our compelling unit level economics are attractive to
experienced multi-unit franchise operators who will play an integral role in
completing our planned expansion.

Developing Company-Operated Retail Locations

Diedrich Coffee will continue to develop company-operated coffeehouses,
kiosks and carts in our core Southern California market and other strategic
markets. We are developing additional coffeehouses in the Phoenix area. Both the
Orange County and Phoenix markets have significant capacity for the addition of
more coffeehouses.

We intend to develop additional retail locations in high visibility,
high-traffic locations ranging from 1,200 to 1,800 square feet with an exterior
patio area for additional seating. Historically, our most successful
coffeehouses are located between our target demographic customer's home and
office. The prime locations are generally in a strip mall or center in a
neighborhood setting. We are currently in lease negotiations on approximately
eight sites in Orange County and Phoenix and recently executed leases for an
additional three coffeehouses.

Expanding Wholesale Distribution Channel

Diedrich Coffee has taken significant steps to build its wholesale sales
organization and to grow this business channel. Wholesale sales accounted for
approximately 11% of sales in fiscal 1999 and 16% of sales in the first quarter
of fiscal 2000. We have added a number of well-known restaurant groups as
wholesale customers, including Ruth's Chris Steakhouses (California/Arizona
locations), Islands Restaurants, El Torito and Claim Jumper. The sale of
Diedrich Coffee products at these restaurant chains helps solidify brand
recognition and demand for our coffee. Additionally, we are actively seeking new
distribution channels for our products. For example, we now offer our coffee on
our website and are seeking to expand this rapidly growing channel of
distribution.

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Pursuing Selected Acquisitions

Diedrich Coffee evaluates potential acquisitions that may accelerate our
critical mass in existing or new markets. In particular, we look for acquisition
targets that may provide:

- improved stability of financial and business operations due to increased
cash flow and earnings;

- greater access to capital, distribution channels and coffee roasting
infrastructures; and

- decreased supply and distribution costs.

To this end, we entered into the merger agreement with Coffee People. The
acquisition of Coffee People will add 40 new retail locations to the Diedrich
Coffee brand. Additionally, it will make Diedrich Coffee the leader in the mall
coffee store segment with the acquisition of 280 Gloria Jean's mall coffee
stores. We believe that acquisitions will continue to be available at a discount
to the cost of constructing new stores, especially where targets may be
currently underperforming despite attractive real estate attributes. We believe
our unique, high-quality product and efficient operating system can add value to
an acquired location.

UNIT-LEVEL ECONOMICS

Franchised Stores

The franchisee of Diedrich coffeehouses is responsible for all of the
capital expenditures associated with the store, although we do assist in site
selection and help coordinate construction and development to ensure
consistency. Our typical franchise development agreement calls for a fixed
number of coffeehouses to be built over a five to seven year period. The area
development fee is based on $2,000 per coffeehouse and is paid in 5 annual
installments. For example, if the area development agreement calls for 50
coffeehouses, the franchisee would pay us a total of $100,000 spread evenly over
a 5 year period. In addition, the franchisee pays a fee of $28,000 upon the
opening of each coffeehouse. Ongoing charges to franchisees include a royalty
fee of 5% of gross sales and an advertising cooperative contribution of 2% of
gross sales. The franchisee purchases the whole beans from us at full cost. The
franchisee pays the same price for its beans as do our company-operated
coffeehouses.

Company-Operated Stores

In fiscal 1999, our Diedrich coffeehouses located in Orange County
generated average store sales of approximately $740,000. During the same fiscal
year, these locations generated average cash flow of approximately $190,000 or
26% of total sales. Comparable unit level sales for these coffeehouses increased
4.4% for fiscal 1999. We currently lease most of our locations and plan to lease
all of our future locations. We intend to develop coffeehouses that require an
initial investment of between $300,000 and $325,000, excluding lease costs.
However, individual store investment costs could vary due to a variety of
factors, including competition for sites, location, construction costs and unit
size.

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RETAIL LOCATIONS

Set forth below is a list of each of the retail locations of Diedrich
Coffee as of June 1, 1999, separated by the states in which they are located.

COFFEEHOUSES AND CARTS

<TABLE>
<CAPTION>
COMPANY-
LOCATION FRANCHISED OPERATED
-------- ---------- --------
<S> <C> <C>
California............................. 2 28
Colorado............................... -- 7
Texas.................................. -- 4
-- --
Total............................. 2 39
== ==
</TABLE>

We currently operate through two retail operating systems:

Neighborhood Coffeehouses

Neighborhood coffeehouses, located in both urban and suburban neighborhoods
and business districts, offer a complete line of coffee products, including
beverages, beans and merchandise. As of June 1, 1999, we had 34 neighborhood
coffeehouses.

Specialty Carts or Kiosks

Our specialty cart or kiosk format is designed for placement in
high-traffic locations such as supermarkets, university campuses, airports and
office building lobbies. Kiosks primarily sell coffee beverages and pastries. As
of June 1, 1999, we operated 7 carts or kiosks. We intend to expand in this area
as opportunities arise.

RETAIL OPERATIONS

Coffeehouses

The typical Diedrich coffeehouse is staffed with 1 or 2 managers and a
staff of 10 to 15 part-time hourly employees from which the operating shifts are
filled. Additionally, local entertainment is used on the weekends to enhance the
neighborhood atmosphere. The hours for each coffeehouse are established based
upon location and customer demand, but typically are from 6:00 a.m. to 11:00
p.m., Monday through Saturday, in residential locations and from 6:00 a.m. to
5:00 p.m., Monday through Friday, in commercial locations.

In addition to coffee beverages, all Diedrich coffeehouses offer a limited
selection of light food items, such as bagels, croissants and pastries and
dessert items, such as cookies and cakes, to complement beverage sales. Our
coffeehouses also sell more than twenty different selections of regular and
decaffeinated roasted whole bean coffees, and they carry select coffee-related
merchandise items. The following table sets forth, as percentages, the
approximate sales mix by categories of products in fiscal 1999 for Diedrich
Coffee company-operated coffeehouses:

<TABLE>
<S> <C>
Beverages............................................ 73%
Coffee beans......................................... 6%
Food items........................................... 19%
Accessories and clothing............................. 2%
---
Total...................................... 100%
===
</TABLE>

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Franchise Operations

Diedrich Coffee's current franchise agreements require franchisees to
purchase all of their coffee from us. In addition, we supply franchisees with
other non-coffee products, such as cups, bags and napkins. Suppliers of products
sold in franchised stores are subject to our approval to ensure that quality
standards and product consistency are maintained at all times.

We have the first right to purchase any existing franchise store that a
franchisee wishes to sell. If we do not choose to purchase the franchise, we
have the right to approve the new franchisee before the franchise transfer.

Management believes that store profitability and the quality of customer
service are maximized when stores are operated by talented and committed
management. We have implemented a rigorous screening process for the selection
of qualified franchisees and management.

Franchise Support Programs

We provide a variety of support services to our franchisees. These services
include:

- training;

- business consultation;

- marketing;

- product sourcing; and

- volume purchasing savings.

We have established an intensive four week training program for our franchisees,
which includes training on in-store operations, coffee knowledge, merchandising,
buying, controls and accounting. Management works closely with franchisee
representatives on issues that affect the operations of stores. Franchisees are
surveyed regularly to provide feedback on subjects that affect the operations of
their stores.

WHOLESALE OPERATIONS

Currently, Diedrich Coffee has over 300 wholesale accounts. We previously
concentrated on smaller, single store restaurant operators as wholesale clients.
With our current management team came a shift in focus to larger, chain
customers. As specialty coffee has grown in overall popularity, the restaurant
customer has demanded a high quality cup of coffee as a supplement to a fine
meal. The shift to chain accounts resulted in several new customers, including
Ruth's Chris Steakhouse (California/Arizona locations), Claim Jumper, Islands
Restaurants and El Torito Restaurants. Diedrich Coffee not only supplies coffee
to these customers, but also approves the equipment and trains the employees of
these customers to ensure that the quality of coffee served meets our rigorous
standards. These customers specify that Diedrich Coffee products are served in
their menus providing Diedrich Coffee with exposure to the restaurants' patrons.

MARKETING

Our marketing strategy is to differentiate Diedrich Coffee and to build a
strong brand identity primarily utilizing the coffeehouse model. The wholesale
division and the office coffee service help ensure the visibility of the brand,
but the core of this business is the coffeehouse. We implement this strategy at
the coffeehouse level by promoting the distinctive qualities of the various
Diedrich Coffee products, educating customers about the origins of coffee,
including the private estate coffees and roasts and delivering excellent
customer service in a cozy, comfortable atmosphere. Our marketing efforts are
based upon the belief that the proprietary roast recipes and our commitment to
quality and freshness deliver a distinctive advantage in the

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coffee product. A steady introduction of new coffee and coffee-related drinks is
an intrinsic aspect of our marketing strategy.

To date, we have relied primarily upon the high visibility of our real
estate locations, word-of-mouth, public relations, local store marketing and the
inviting atmosphere of our coffeehouses to drive growth. We also conduct
in-store coffee tastings, provide brewed coffee at local neighborhood events,
donate coffee to local charities and mail periodic announcements to neighborhood
residents to announce a store opening or the introduction of a new product. The
costs of these promotions do not have a material impact on our operating
results. In addition, we seek to develop our brand identity through
participation in local and regional community events.

As we enter new markets, we plan to tailor our marketing strategy to the
overall level of awareness and availability of specialty coffee in that market.
Our promotions will focus on the superior proprietary roast recipes and taste of
Diedrich Coffee. In markets that are more knowledgeable about specialty coffees,
our advertising will focus on the superiority of our guaranteed freshly roasted
products versus competitive specialty brands. We plan to utilize print and other
mass media advertising to expand brand awareness when Diedrich Coffee has
achieved sufficient market penetration, in our judgment, to make such efforts
cost-effective.

PRODUCT SUPPLY AND ROASTING

Sourcing

Coffee beans are an agricultural product grown commercially in over fifty
countries in tropical regions of the world. The price and supply of coffee are
subject to significant volatility. There are many varieties of coffee and a
range of quality grades within each variety. Although the broader coffee market
generally treats coffee as a fungible commodity, the specialty coffee industry
focuses on the highest grades of coffee. Diedrich Coffee purchases only premium
grade arabica coffee beans and believes these beans are the best available from
each producing region. The premium grade arabica bean is a higher quality
variety than the average grade arabica or robusta variety coffee bean, which are
typically found in non-specialty or mass-merchandised commercial coffees. We
seek to purchase the finest qualities and varieties of coffee by identifying the
unique characteristics and flavor of the varieties available from each region of
the world. The background and experience of our personnel allows Diedrich Coffee
to maintain its commitment to serve and sell only the highest quality coffee.

During the buying season, we may enter into forward commitments for the
purchase of more than a dozen different types of coffee, plus specially featured
coffees, that may only be available in small quantities. Rotating our coffee
selection enables us to provide our customers with a wider variety of coffees,
as well as certain coffees that are available only on a seasonal basis. We
contract for future delivery of green coffee to help ensure adequacy of supply
and typically maintain a minimum six-week supply of each variety of whole beans
then available.

Roasting

Diedrich Coffee employs a roasting process that varies based upon the
variety, quality, origin and physical characteristics of the coffee beans being
roasted. We utilize recipes and techniques that have been developed over three
generations to bring out the best characteristics of the coffee during the
roasting process and to develop the optimal flavor conditions that a coffee has
to offer. This approach differentiates Diedrich Coffee from commercial coffee
producers and other specialty producers employing uniform roasting processes
that do not differentiate between the types of coffee being roasted.

Diedrich Coffee's master roasters, trained by the company, are responsible
for overseeing the roasting process. They are craftsmen who employ our
proprietary roasting formulas while adjusting the formula to take into account
the specific attributes of each coffee bean being

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roasted. Each coffee bean contains aromatic oils and flavor characteristics that
develop from the soil, climate and environment where the bean is grown. The
skilled roastmaster determines and carefully controls the roasting conditions in
an effort to maximize the flavor potential of each batch of coffee. The
roastmaster hears how the roast pops, smells the developing aroma and identifies
the right shades of color. He draws upon experience and knowledge to properly
adjust airflow, time and temperature while the roast is in progress in order to
optimize each roast.

Freshness

Diedrich Coffee is committed to serving its customers beverages and whole
bean products from freshly roasted coffee beans. Our coffee is delivered to our
coffeehouses promptly after roasting to guarantee the freshness of each cup of
coffee or package of whole coffee beans sold in our coffeehouses. Serving only
freshly roasted coffee is imperative because roasted coffee is a highly
perishable product, which steadily loses quality after being roasted at a rate
that varies in relation to its exposure to oxygen in storing, packaging and
handling. We recently acquired new vacuum pack and nitrogen flush packing
equipment that can significantly extend the shelf life of roasted coffee.

MANAGEMENT INFORMATION SYSTEMS

All of the Diedrich Coffee coffeehouses use point-of-sale systems which
ensure efficient service to the customers, assist store management in minimizing
operating costs and maintain the necessary information to provide management
with timely financial and marketing data. The system includes functions to
record all customer sales, authorize credit card transactions, forecast labor
requirements based on estimated sales activity, manage store inventory and
analyze actual versus theoretical food costs.

The systems used in Diedrich Coffee's corporate offices provide financial
reporting that includes performance comparisons of actual, budget and prior year
results by period and year-to-date, statistical recaps and 12 month reports.
This information allows management to measure store performance based on sales,
cost of sales, labor and store expenses on a timely basis.

COMPETITION

The specialty coffee market is intensely competitive and highly fragmented.
With low barriers to entry, competition in the industry is expected to increase
from national and regional chains, franchise operators and local specialty
coffee stores. Diedrich Coffee competes directly against all other premium
coffee roasters, coffeehouses, espresso/coffee bars and mall coffee stores, as
well as against restaurant and beverage outlets that serve coffee and a growing
number of espresso stands, carts and stores. In addition, we compete to draw
consumers of standard or commercial coffee to premium coffee. Our whole bean
coffees compete directly against specialty coffees sold at retail through
supermarkets, specialty retailers and a growing number of specialty coffee
stores. We believe that our customers choose among retailers primarily on the
basis of product quality, service, coffeehouse ambiance, convenience and, to a
lesser extent, on price.

We compete with a growing number of specialty coffee retailers including
Starbucks, Coffee Beanery, Caribou, Barnie's, Tully's, New World Coffee &
Bagels, Peet's Coffee and many others. The attractiveness of the gourmet
specialty coffeehouse market may draw additional competitors with substantially
greater financial, marketing and operating resources than us. A number of
nationwide coffee manufacturers, such as Kraft General Foods, Proctor & Gamble,
and Nestle, distribute coffee products in supermarkets and convenience stores,
which may serve as substitutes for our coffees. Other specialty coffee companies
including

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Starbucks, Seattle's Best Coffee, Bucks County, Brothers Gourmet Coffees and
Green Mountain Coffee Roasters, sell whole bean coffees in supermarkets and
variety and discount stores.

The performance of individual coffeehouses may also be affected by factors
such as traffic patterns and the type, number and proximity of competing
coffeehouses. In addition, factors such as inflation, increased coffee bean,
food, labor and employee benefit costs and the availability of experienced
management and hourly employees may also adversely affect the specialty coffee
retail business in general and our coffeehouses in particular.

INTELLECTUAL PROPERTY

Diedrich Coffee owns several trademarks and service marks that are
registered with the United States Patent and Trademark Office, including
Diedrich Coffee,(R) Wiener Melange,(R) Harvest Peak,(R) SCOOP-A-CCINO(R) and
Flor de Apanas.(R) In addition, we have applications pending with the United
States Patent and Trademark Office for a number of additional marks. The
Diedrich Coffee trademark is material to our business. We also own registrations
and have applications pending in numerous foreign countries for trademark
protection of the Diedrich Coffee trademark and service mark. Trademark
registrations can generally be renewed so long as we continue to use the marks.
We own copyrights on our promotional materials, coffeehouse graphics and
operational and training materials. We do not believe that any of these
copyrights, valuable as they are, are material to our business.

PROPERTIES

Diedrich Coffee leases approximately 25,000 square feet of office space for
administrative offices, warehousing, roasting and training facilities in Irvine,
California. The lease for this facility expires in October 2000, with an option
for one additional five-year term. As of June 1, 1999, we were also a party to
various leases for a total of 45 retail locations, including 32 operating
coffeehouses, 6 subleased units and 7 carts. Included in these subleased units
are two retail locations subleased to a franchisee in the first quarter of
fiscal 2000. This was part of an executed area development agreement that also
includes the addition of 48 more locations throughout the San Diego area. We
closed two retail locations and the Denver warehouse in fiscal 1999 and eleven
retail locations in fiscal 1998 of which nine leases were terminated. All of our
operating coffeehouses are on leased premises and are subject to varying
arrangements specified in property specific leases. For example, some of the
leases require a flat rent, subject to regional cost-of-living increases, while
others are based upon a percentage of gross sales. In addition, some of these
leases expire in the near future, and there is no automatic renewal or option to
renew.

EMPLOYEES

As of June 1, 1999, Diedrich Coffee employed a work force of 800 persons,
117 of whom were employed full-time. None of our employees is represented by a
labor union, no employees are currently covered by collective bargaining
agreements and we consider our relations with employees to be good. We are
improving employee benefits, training and other aspects of employment to attract
and retain valuable employees and managers.

GOVERNMENT REGULATION

In addition to the laws and regulations relating to the food service
industry, Diedrich Coffee is subject to Federal Trade Commission, or FTC,
regulation and foreign and state laws that regulate the offer and sale of
franchises as well as the franchise relationship.

The FTC's Trade Regulation Rule relating to Disclosure Requirements and
Prohibitions Concerning Franchising and Business Opportunity Ventures generally
requires us to give prospective franchisees a franchise offering circular
containing information prescribed by the rule.

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Foreign and State laws that regulate the offer and sale of franchises and
the franchisor-franchisee relationship exist in a substantial number of states
and foreign countries. These laws generally require registration of the
franchise offering with state authorities before making offers or sales and
regulate the franchise relationship by, for example:

- prohibiting interference with the right of free association among
franchisees;

- prohibiting discrimination in fees and charges;

- regulating the termination of the relationship by requiring "good cause"
to exist as a basis for the termination, advance notice to the franchisee
of the termination, and an opportunity to cure a default;

- requiring repurchase of inventories in some circumstances;

- restricting nonrenewal by the franchisor;

- limiting restrictions on transfers or inheritance of the franchisee's
interests; and

- regulating placement of competing units that might adversely affect the
franchisee's results.

Failure to comply with these laws may adversely affect us.

Any changes to the FTC rule or state or foreign franchise laws, or future
court or administrative decisions, however, could affect our franchise business.

There are also extensive federal, state and local government regulations
relating to the development and operation of food service outlets, including
laws and regulations relating to:

- building and seating requirements;

- the preparation and sale of food;

- cleanliness;

- safety in the workplace; and

- accommodations for the disabled.

Our relationship with our employees is also subject to regulation, such as:

- minimum wage requirements;

- anti-discrimination laws;

- overtime and working conditions; and

- citizenship requirements.

LEGAL PROCEEDINGS

In the ordinary course of our business, we may become involved in legal
proceedings from time-to-time. As of June 1, 1999, Diedrich Coffee was not a
party to any material pending legal proceedings.

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DIRECTORS AND EXECUTIVE OFFICERS

Diedrich Coffee's directors, executive officers and other key employees are
as follows:

DIRECTORS WHO ARE EXECUTIVE OFFICERS

<TABLE>
<CAPTION>
NAME AGE POSITION(S) HELD
---- --- ----------------
<S> <C> <C>
John E. Martin......... 53 Chairman of the Board and Director
Timothy J. Ryan........ 59 President, Chief Executive Officer and Director
Martin R. Diedrich..... 40 Vice Chairman of the Board, Secretary, Chief Coffee
Officer and Director
</TABLE>

DIRECTORS WHO ARE NOT EXECUTIVE OFFICERS

<TABLE>
<CAPTION>
NAME AGE POSITION(S) HELD
---- --- ----------------
<S> <C> <C>
Peter Churm............ 73 Director
Lawrence Goelman....... 58 Director
Paul C. Heeschen....... 42 Director
</TABLE>

EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS

<TABLE>
<CAPTION>
NAME AGE POSITION(S) HELD
---- --- ----------------
<S> <C> <C>
Ann Wride.............. 37 Vice President and Chief Financial Officer
Dolf Berle............. 36 Vice President of Franchise Development and Operations
Catherine Saar......... 40 Vice President of Marketing and Wholesale Sales
</TABLE>

The principal occupation for the last five years of each director and
executive officer of Diedrich Coffee, as well as some other information, is set
forth below.

John E. Martin was appointed Chairman of the Board of Directors by the
board of directors as of November 17, 1997. From 1983 to 1996, Mr. Martin was
Chairman and Chief Executive Officer of Taco Bell Worldwide. From October 1996
to June 1997, Mr. Martin was Chairman of PepsiCo's Casual Dining Division. Mr.
Martin is also Chairman of publicly held Easyriders, Inc., a publishing company,
and Chairman of Culinary Adventures, a privately held company that owns and
operates several restaurants in Southern California. In addition, Mr. Martin
serves on the board of directors of: Williams-Sonoma, Inc., Franchise Mortgage
Acceptance Company and The Good Guys! Inc.

Timothy J. Ryan was appointed as President and Chief Executive Officer by
the board effective November 1997. From December 1995 until his retirement in
December 1996, Mr. Ryan was president of Sizzler U.S.A., a division of Sizzler
International, Inc. of which he was also Senior Vice President. Sizzler
International, Inc. filed for bankruptcy protection in June 1996. From November
1988 to December 1993, Mr. Ryan was Senior Vice President of Marketing at Taco
Bell Worldwide, and from December 1993 to December 1995, he was Senior Vice
President of Taco Bell's Casual Dining Division. In addition, Mr. Ryan serves on
the board of directors of Rubio's Restaurants, Inc.

Martin R. Diedrich has served as an officer and director of Diedrich Coffee
since 1985. In April 1997, he became Vice Chairman of the Board and Chief Coffee
Officer, as well as continuing as Diedrich Coffee's Corporate Secretary. Before
that time, Mr. Diedrich served as Director of Coffee. In addition, he served as
Chairman of the Board from January 1996 to April 1997. Mr. Diedrich is an
internationally recognized specialty coffee expert who is a frequent speaker at
industry and trade association functions.

Peter Churm joined the board of directors in October 1996. He has been
Chairman Emeritus of Furon Company since 1992. He served as Chairman of the
Board of Furon Company from May 1980 through February 1992 and was President of
that company for more

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than 16 years prior to that time. He also serves on the boards of directors of
Furon Company and CKE Restaurants, Inc.

Lawrence Goelman was the interim Chief Executive Officer of Diedrich Coffee
from March 1997 to November 1997 and has served as a member of the board since
October 1996. He assumed the position of Chairman of the Board in March 1997
until he was replaced by John E. Martin on November 17, 1997. Most recently, Mr.
Goelman served as President and Chief Executive Officer of Pinnacle Micro, Inc.
from May 1996 to December 1996. Mr. Goelman has also been a Managing Partner of
Tremont Partners, Inc. since June 1995. Before that, he served as Chairman,
President and Chief Executive Officer of CostCare, Inc. for 14 years. Mr.
Goelman also serves on the board of Imagyn Medical Technologies, Inc.

Paul C. Heeschen became a director of Diedrich Coffee in January 1996. For
the past eight years, Mr. Heeschen has been a Principal of Heeschen &
Associates, a private investment firm. He is also the sole general partner of
D.C.H., L.P. and Redwood Enterprises VII, L.P., and a trustee of the Palm Trust,
each of which are stockholders of Diedrich Coffee.

Ann Wride joined Diedrich Coffee in April 1998 as Vice President and Chief
Financial Officer. Previously, Ms. Wride was Vice President and Chief Financial
Officer of Advantica Restaurant Group Inc.'s Coco's/Carrows Division from May
1996 to March 1998. Before joining Advantica, Ms. Wride served as Vice
President, Finance of Family Restaurants Inc., where she worked in various
capacities since 1989.

Dolf A. Berle was appointed Vice President of Franchise Development in May
1998. Additionally, Mr. Berle assumed responsibility for Company Operations in
June 1998. Before joining Diedrich Coffee, Mr. Berle was Senior Director of
Operations for Pepsi Restaurants International from July 1997 to May 1998. From
September 1996 to June 1997 Mr. Berle was Director of Operations for Taco Bell
International. Before joining the international division, Mr. Berle served as
Market Manager for Taco Bell in Nashville, Tennessee between June 1994 and
August 1996.

Catherine A. Saar was appointed Vice President of Marketing and Wholesale
Sales in July 1998. Ms. Saar was Vice President Marketing and Merchandising for
Frame-N-Lens from January 1998 to June 1998. From May 1993 to December 1997, Ms.
Saar was Director of Corporate Marketing for Smart and Final, Inc. Before this,
Ms. Saar held various marketing positions at Taco Bell Corporation.

BOARD COMMITTEES AND MEETINGS

Diedrich Coffee's board of directors has standing compensation and audit
committees. We do not have a standing nominating committee, but rather our board
acts as a committee of the whole with respect to nominations for membership on
the board. The members of each committee and the functions performed thereby are
described below:

Audit Committee. The audit committee of the board consists of Mr. Churm,
Mr. Heeschen and Mr. Goelman, each of whom have been a member of the audit
committee since its formation. The audit committee reviews the results and scope
of the audit and other services provided by our independent auditors, reviews
and evaluates our internal control functions and monitors transactions between
Diedrich Coffee and its employees, officers and directors.

Compensation Committee. The compensation committee of the board consists of
Messrs. Churm, Goelman and Heeschen. The compensation committee administers our
stock option plans and sets compensation levels for our executive officers.

During Diedrich Coffee's fiscal year ended January 27, 1999, there were 5
meetings of the board of directors, one meeting of the audit committee, and one
meeting of the compensation

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<PAGE> 71

committee. While a director, each of the current board members attended 100% of
the meetings of the board and meetings of the committees on which they served
during such period.

DIRECTORS' COMPENSATION

Directors who are also employees of Diedrich Coffee receive no extra
compensation for their service on the board. Non-employee directors receive
reimbursement for out-of-pocket expenses incurred in attending board meetings
and receive stock option grants under our 1996 Non-Employee Directors Stock
Option Plan.

Under Diedrich Coffee's non-employee directors plan, each non-employee
director automatically receives, upon becoming a director, a one-time grant of
an option to purchase up to 10,000 shares of Diedrich Coffee common stock. These
initial options will vest and become exercisable with respect to 50% of the
underlying shares upon the earlier of (1) the first anniversary of the grant
date or (2) immediately before the first annual meeting of stockholders
following the grant date, if the recipient has remained a non-employee director
for the entire period from the grant date to such earlier date, and with respect
to the remaining 50% of the underlying shares upon the earlier of (1) the second
anniversary of the grant date or (2) immediately before the second annual
meeting of stockholders following the grant date, if the recipient has remained
a non-employee director for the entire period from the grant date to such
earlier date. In addition to an initial grant, each non-employee director will
also receive, upon re-election to the board, an automatic grant of an option to
purchase up to 5,000 additional shares of our common stock. These additional
options will vest and become exercisable upon the earlier of (1) the first
anniversary of the grant date or (2) immediately before the annual meeting of
stockholders following the grant date, if the recipient has remained a
non-employee director for the entire period from the grant date to such earlier
date.

All non-employee director options have a term of ten years and an exercise
price equal to the fair market value of Diedrich Coffee common stock on the date
of grant. The non-employee directors plan provides that the exercise price may
be paid by company loan or withholding of underlying stock, or deferred until
completion of broker-assisted exercise and sale transactions. Vesting of
non-employee director options accelerates if the recipient of the option ceases
to be a director of Diedrich Coffee in connection with a change-in-control.
During the fiscal year ended January 27, 1999, options to purchase an aggregate
of 15,000 shares of Diedrich Coffee's common stock were issued to non-employee
directors according to the terms of the non-employee directors plan.

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EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following table sets forth compensation earned during the last three
fiscal years by our Chief Executive Officer and our next most highly compensated
persons who were serving as executive officers of Diedrich Coffee on January 27,
1999 and whose total annual salary and bonus for that fiscal year exceeded
$100,000.

<TABLE>
<CAPTION>
LONG-TERM
ANNUAL COMPENSATION
COMPENSATION AWARDS
FISCAL ------------ ------------
YEAR SECURITIES
ENDED UNDERLYING
NAME AND PRINCIPAL POSITION JANUARY SALARY($) OPTIONS(#)
--------------------------- ------- ------------ ------------
<S> <C> <C> <C>
John E. Martin(1).............................. 1999 $100,000 --
Chairman of the Board 1998 20,385 850,000
1997 -- --
Timothy J. Ryan(2)............................. 1999 $200,000 --
Chief Executive Officer and President 1998 33,035 600,000
1997 -- --
Martin R. Diedrich............................. 1999 $111,692 4,000
Vice Chairman of the Board, Secretary 1998 100,000 --
and Chief Coffee Officer 1997 100,000 --
Ann Wride(3)................................... 1999 $122,808 54,000
Vice President and Chief Financial Officer 1998 -- --
1997 -- --
Dolf Berle(4).................................. 1999 $105,519 54,000
Vice President of Franchise Development 1998 -- --
and Operations 1997 -- --
</TABLE>

- -------------------------
(1) Mr. Martin was appointed Chairman of the Board on November 17, 1997.
Accordingly, he did not earn or receive any compensation from Diedrich
Coffee before fiscal 1998.

(2) Mr. Ryan was appointed President and Chief Executive Officer on November 17,
1997. Accordingly, he did not earn or receive any compensation from Diedrich
Coffee before fiscal 1998.

(3) Ms. Wride joined Diedrich Coffee as Vice President and Chief Financial
Officer in April 1998. Accordingly, she did not earn or receive any
compensation from Diedrich Coffee until fiscal 1999.

(4) Mr. Berle joined Diedrich Coffee as Vice President of Franchise Development
in May 1998. Accordingly, he did not earn or receive any compensation from
Diedrich Coffee until fiscal 1999.

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STOCK OPTION GRANTS IN LAST FISCAL YEAR

The following table sets forth information regarding stock options granted
to the following executive officers during the fiscal year ended January 27,
1999.

<TABLE>
<CAPTION>
PERCENT OF POTENTIAL REALIZABLE
TOTAL VALUE AT ASSUMED
NUMBER OF OPTIONS ANNUAL RATES OF STOCK
SECURITIES GRANTED TO PRICE APPRECIATION FOR
UNDERLYING EMPLOYEES EXERCISE OPTION TERM(1)
OPTIONS IN FISCAL PRICE EXPIRATION -----------------------
NAME GRANTED(#) YEAR ($/SHARE) DATE 5%($) 10%($)
---- ---------- ---------- --------- ---------- ---------- ----------
<S> <C> <C> <C> <C> <C> <C>
John E. Martin............... -- -- -- -- -- --
Timothy J. Ryan.............. -- -- -- -- -- --
Martin R. Diedrich(2)........ 4,000 2.1% $7.00 6/23/08 $ 16,209 $ 41,825
Ann Wride(3)................. 50,000 25.9 5.81 3/25/08 168,169 433,932
4,000 2.1 7.00 6/23/08 16,209 41,825
Dolf Berle(4)................ 50,000 25.9 6.25 3/23/08 180,905 466,795
4,000 2.1 7.00 6/23/08 16,209 41,825
</TABLE>

- -------------------------

(1) The potential realizable values listed are based on an assumption that the
market price of Diedrich Coffee's common stock appreciates at the stated
rate, compounded annually, from the date of grant to the expiration date.
The 5% and 10% assumed rates of appreciation are determined by the rules of
the Commission and do not represent our estimate of the future market price
of Diedrich Coffee common stock.

(2) All of Mr. Diedrich's options were granted pursuant to the 1996 Stock
Incentive Option Plan which was approved by our board of directors on June
23, 1998.

(3) 50,000 of Ms. Wride's options were granted pursuant to her employment letter
dated April 8, 1998, the terms of which are described under "-- Employment
Agreements and Compensatory Arrangements." 4,000 of Ms. Wride's options were
granted pursuant to the 1996 Stock Incentive Option Plan.

(4) 50,000 of Mr. Berle's options were granted pursuant to her employment letter
dated April 8, 1998, the terms of which are described under "-- Employment
Agreements and Compensatory Arrangements." 4,000 of Mr. Berle's options were
granted pursuant to the 1996 Stock Incentive Option Plan.

AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
VALUES

The following table sets forth information concerning the number and value
of unexercisable options held by the following executive officers on January 27,
1999. None of these executive officers exercised options to purchase common
stock during fiscal year 1999.

<TABLE>
<CAPTION>
NUMBER OF SECURITIES VALUE OF UNEXERCISED
UNDERLYING UNEXERCISED OPTIONS IN-THE-MONEY OPTIONS AT
AT FISCAL YEAR END(#) FISCAL YEAR END($)(1)
------------------------------- ------------------------------
NAME EXERCISABLE UNEXERCISABLE(2) EXERCISABLE UNEXERCISABLE(2)
---- ----------- ----------------- ----------- ----------------
<S> <C> <C> <C> <C>
John E. Martin.................... 550,000 300,000 $198,000 --
Timothy J. Ryan................... 250,000 350,000 47,000 --
Martin Diedrich................... -- 4,000 -- --
Ann Wride......................... -- 54,000 -- --
Dolf Berle........................ -- 54,000 -- --
</TABLE>

- -------------------------

(1) These amounts represent the difference between the exercise price of the
in-the-money options and the market price of Diedrich Coffee common stock on
January 27, 1999. The closing price of our common stock on that day on the
Nasdaq National Market was $4.44.

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<PAGE> 74

Options are in-the-money if the market value of the shares covered thereby
is greater than the option exercise price.

(2) Future exercisability is subject to a number of factors, including, but not
limited to, the optionee remaining employed by the Diedrich Coffee.

1996 STOCK INCENTIVE PLAN

Diedrich Coffee is asking its stockholders to approve an amendment to the
1996 Stock Incentive Plan increasing the shares available for issuance under the
plan. A detailed description of the plan can be found in "Additional Matters for
Consideration of Diedrich Coffee Stockholders -- Amendment of 1996 Stock
Incentive Plan."

1996 NON-EMPLOYEE DIRECTORS STOCK OPTION PLAN

In July 1996, Diedrich Coffee adopted the 1996 Non-Employee Directors Stock
Option Plan, which authorizes the granting of non-qualified stock options to
disinterested directors. Our stockholders approved the plan in September 1996.
The purpose of the directors plan is to promote the interests of Diedrich Coffee
and its stockholders by using investment interests in Diedrich Coffee to attract
and retain highly qualified independent directors. A total of 125,000 shares
have been reserved for issuance under the directors plan. Pursuant to the
directors plan, each non-employee director automatically receives an initial,
one-time grant of an option to purchase up to 10,000 shares of Diedrich Coffee
common stock. In addition to the initial grant, each non-employee director will
also receive, upon each re-election to the our board, an automatic grant of an
option to purchase up to 5,000 additional shares of our common stock. The
initial grant vests over two years. The automatic re-election grant vests
immediately before the next annual meeting of stockholders. All disinterested
employee director options have a term of ten years and an exercise price equal
to the fair market value of our common stock on the date of grant. Diedrich
Coffee may allow award recipients to pay for the exercise of options in a
broker-assisted type transaction with the company. In the event of a change in
control of Diedrich Coffee and the subsequent termination of a director, the
vesting of all options accelerates. Upon such an acceleration, the initial
option grants are exercisable for a period of one-year following the director's
termination, while additional option grants are exercisable for 90 days
following the termination.

1997 NON-EMPLOYEE DIRECTORS STOCK OPTION PLAN AND AGREEMENT

In April 1997, the disinterested directors on the board of directors
adopted and approved the 1997 Non-Employee Directors' Stock Option Plan and
Agreement to recognize and compensate the disinterested directors for their
service to Diedrich Coffee above and beyond normal requirements. Pursuant to
that plan, one-time grants of options to purchase up to 10,000 shares of
Diedrich Coffee common stock were granted to each of Mr. Churm and Mr. Heeschen.
These options vested on April 25, 1998, twelve months after they were granted
and will expire on the earlier of April 25, 2007, or 180 days after the
termination of the director. Diedrich Coffee may allow Messrs. Churm and
Heeschen to pay for the exercise of the options in a broker-assisted type
transaction with the company. In the event of a change in control of Diedrich
Coffee and the subsequent termination of either director, the terminated
director has 180 days to exercise his options. No additional options are
available for grant under the 1997 Non-Employee Directors Stock Option Plan and
Agreement.

EMPLOYMENT AGREEMENTS AND COMPENSATORY ARRANGEMENTS

John E. Martin

On November 17, 1997, John E. Martin entered into a letter agreement with
Diedrich Coffee appointing him as a director and as Chairman of the Board. The
agreement provides for

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a base salary of $100,000 per year for so long as Mr. Martin continues as
Chairman of the Board. Mr. Martin is not to receive employee benefits nor any
other compensation to which he would otherwise be entitled for serving on the
board and the board may terminate him in its discretion at any time with or
without reason. We have agreed to employ a full-time executive assistant on his
behalf with an annual salary not to exceed $72,000 per year. Diedrich Coffee
also agreed (1) to reimburse Mr. Martin for all reasonable and necessary travel
and other business expenses incurred in connection with the performance of
services under the agreement; (2) to enter into an indemnification agreement
with Mr. Martin in the form provided to each of the other directors and
executive officers of Diedrich Coffee; and (3) to reimburse Mr. Martin for
reasonable legal and accounting fees incurred in connection with the negotiation
and execution of the agreement in an amount not to exceed $10,000. Finally, the
agreement recognizes that Mr. Martin's other business interests relate to
restaurants and provides that we waive any rights or claims to other business
opportunities involving the restaurant business which may become available to
Mr. Martin, other than opportunities involving the coffeehouse business or other
businesses in which the principal activity involves the sale of coffee and
coffee beverages.

On November 17, 1997, Mr. Martin also entered into a stock option plan and
agreement with Diedrich Coffee. Our stockholders approved Mr. Martin's option
agreement at a special meeting held on January 22, 1998. We granted Mr. Martin
options to purchase an aggregate of 850,000 shares of common stock for the
purpose of encouraging and rewarding Mr. Martin's contributions to the
performance of Diedrich Coffee and to align Mr. Martin's interests with the
interests of our stockholders. The options granted to Mr. Martin are
exercisable, at the following exercise prices:

(1) 450,000 shares of common stock at an exercise price of $4.00 per share;

(2) 100,000 shares of common stock at an exercise price of $5.00 per share;

(3) 150,000 shares of common stock at an exercise price of $8.00 per share;
and

(4) 150,000 shares of common stock at an exercise price of $10.00 per
share.

All of the options granted to Mr. Martin become exercisable on the earlier
of May 15, 2002 or as soon as the closing price of our common stock on the
Nasdaq National Market exceeds the respective exercise price for at least seven
trading days in any period of ten consecutive trading days. All options are to
terminate if unexercised on November 17, 2002 or, if Mr. Martin resigns from
Diedrich Coffee or we terminate Mr. Martin's employment for cause, the options
will become unexercisable within sixty days. Only Mr. Martin is eligible to
receive options under his option agreement and the options are not transferable
or assignable. Subject to the discretion of the compensation committee of the
board, Mr. Martin may pay the exercise price for his options with cash or by
delivery of shares of our common stock with a value equal to the exercise price
or through a combination of cash and shares.

Timothy J. Ryan

On November 17, 1997, Timothy J. Ryan entered into a two-year employment
agreement with Diedrich Coffee as our President and Chief Executive Officer. The
agreement provides for an annual salary of $200,000 per year, a discretionary
performance bonus which may be awarded by the compensation committee after
twelve months of employment (not to initially exceed 25% of Mr. Ryan's base
salary), and employee benefits that include three weeks annual vacation leave,
reimbursement for all reasonable and necessary travel and other business
expenses incurred in connection with the performance of services under the
agreement, and the payment of a monthly car allowance of $600. The employment
agreement may be terminated before the completion of two years in the event of
Mr. Ryan's sustained incapacity as defined in the agreement or by Diedrich
Coffee for cause as defined in the agreement. We may also

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terminate Mr. Ryan for any other reason, however, in such event, Mr. Ryan will
be entitled to receive a severance payment equal to fifty percent of his base
salary.

On November 17, 1997, Mr. Ryan also entered into a stock option plan and
agreement with Diedrich Coffee. Our stockholders approved Mr. Ryan's option
agreement at a special meeting held on January 22, 1998. We granted Mr. Ryan
options to purchase an aggregate of 600,000 shares of our common stock for the
purpose of encouraging and rewarding Mr. Ryan's contributions to the performance
of Diedrich Coffee and to align Mr. Ryan's interests with the interests of our
stockholders. The options granted to Mr. Ryan are exercisable, at the following
exercise prices:

(1) 50,000 shares of common stock at an exercise price of $3.50 per share;

(2) 75,000 shares of common stock at an exercise price of $4.50 per share;

(3) 125,000 shares of common stock at an exercise price of $5.00 per share;

(4) 175,000 shares of common stock at an exercise price of $8.00 per share;
and

(5) 175,000 shares of common stock at an exercise price of $10.00 per
share.

The options become exercisable on the earlier of May 15, 2002 or upon the
satisfaction of two conditions: (1) the options having vested pursuant to a
vesting schedule set forth in the agreement and (2) after the date of the
agreement, the closing price of the common stock on the Nasdaq National Market
shall have exceeded the option price per share for at least seven trading days
in any period of ten consecutive trading days. All options are to terminate if
unexercised on November 17, 2002 or, if Mr. Ryan resigns from Diedrich Coffee
without good cause or we terminate Mr. Ryan's employment for cause, the options
will become unexercisable within sixty days. Only Mr. Ryan is eligible to
receive options under the his option agreement and the options are not
transferable or assignable. Subject to the discretion of the compensation
committee of the board, Mr. Ryan may pay the exercise price for his options with
cash or by delivery of shares of our common stock with a value equal to the
exercise price or through a combination of cash and shares.

Martin R. Diedrich

Martin R. Diedrich entered into a new employment agreement with Diedrich
Coffee, which appointed him as Diedrich Coffee's Chief Coffee Officer beginning
as of June 29, 1998. The term of the agreement is three years. The agreement
provides for a base salary of $120,000 per annum, increasing to $140,000 per
annum beginning in the second year of the agreement, and to $160,000 in the
third year. Mr. Diedrich receives employee benefits consistent with our policies
for other senior executives.

Ann Wride

In April 1998, Ann Wride entered into an employment agreement with Diedrich
Coffee appointing her Vice President and Chief Financial Officer. The term of
the agreement is two years. The agreement provides for a base salary of $155,000
per annum and an annual incentive bonus of up to 25% of base salary based on the
company's performance and Ms. Wride's performance against objectives approved by
the board. If terminated without cause, Ms. Wride is entitled to six months
salary as severance compensation. Ms. Wride also received options to purchase up
to 50,000 shares of common stock at an exercise price of $5.8125, vesting over
two years. Ms. Wride receives employee benefits consistent with Diedrich
Coffee's policies from other senior executives.

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Dolf Berle

In April 1998, Dolf Berle entered into an employment agreement with
Diedrich Coffee appointing him Vice President of Franchise Development. The
agreement provides for a base salary of $155,000 per annum and an annual
incentive bonus of up to 25% of base salary based on the company's performance
and Mr. Berle's performance against objectives approved by the board. If
terminated without cause, Mr. Berle is entitled to six months salary as
severance compensation. Mr. Berle also received options to purchase up to 50,000
shares of our common stock at an exercise price of $6.25 vesting over two years.
According to the terms of the employment agreement, Mr. Berle was also granted
10,000 stock options annually for each of the five years following the end of
the two-year vesting period of the initial grant. The exercise price of those
options will be the date of the annual grant. Mr. Berle receives employee
benefits consistent with Diedrich Coffee's policies from other senior
executives.

Catherine Saar

On June 11, 1998, Catherine Saar entered into an employment agreement with
Diedrich Coffee appointing her Vice President, Marketing. The agreement provides
for a base salary of $120,000 per annum and an annual incentive bonus of up to
25% of base salary based on the company's performance and Ms. Saar's performance
against objectives approved by the board. If terminated without cause, Ms. Saar
is entitled to four months salary as severance compensation. Ms. Saar also
received options to purchase up to 20,000 shares of our common stock at an
exercise price of $7.75, vesting over two years. Ms. Saar receives employee
benefits consistent with Diedrich Coffee's policies for other senior executives.

REPORT OF THE COMPENSATION COMMITTEE

The compensation committee consists of Messrs. Churm, Goelman and Heeschen.
The compensation committee administers Diedrich Coffee's stock option plans and
sets compensation levels for our executive officers. Our executive compensation
policies and programs are designed to:

- provide competitive levels of overall compensation that will attract and
retain the best executive talent in the industry;

- motivate executive officers to perform at their highest level;

- align executive officer and stockholder interests to create stockholder
value; and

- reward executive officers for achievement of corporate and individual
objectives.

To achieve these goals, the compensation committee and the board of
directors have established an executive compensation program consisting
primarily of three integrated components: base salary, annual bonus and stock
options.

Base Salary. Base salaries for executive officers are set by the
compensation committee after considering factors such as competitive
environment, experience level, position, responsibility and overall contribution
of the executive. Base salaries for the executive officers were established in
their respective employment agreements.

Annual Bonus. All executive officers, including the Chief Executive
Officer, are eligible to receive an annual bonus. The employment agreements for
the executive officers provide for discretionary performance bonuses based upon
Diedrich Coffee's performance and the respective executive officer's
contribution to this performance. The board awarded annual bonuses to sixteen
employees, including three of the executive officers, for the fiscal year ended
January 27, 1999 because of outstanding performance by such persons during the
year. These bonuses were paid after the fiscal year ended January 27, 1999 but
related to performance during the fiscal year.

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Stock Options. The third component of the compensation program for
executive officers is in the form of stock option awards. Diedrich Coffee's 1996
Stock Incentive Plan provides for long-term incentive compensation for Diedrich
Coffee employees, including executive officers. Stock option awards align the
interests of executive officers with those of stockholders by providing an
equity interest in Diedrich Coffee, thereby providing incentive for the
executive officers to maximize stockholder value. Option awards directly tie
executive compensation to the value of our stock. The compensation committee is
responsible for determining, subject to the terms of the 1996 Stock Incentive
Plan, the individuals to whom grants are made, the timing of grants and the
number of shares per grant. The number of shares are determined based upon the
individual's position in Diedrich Coffee, competitive company practices and the
number of unvested shares already held by the individual. Stock options are
generally granted with an exercise price equal to the fair market value of
Diedrich Coffee common stock on the date of grant. During fiscal 1999, the
compensation committee granted stock options to approximately 76 employees. This
was a wider employee base than in past years. The goal of the compensation
committee was to ensure employees were focused on increasing stockholder value.
The group included the majority of corporate office employees as well as general
managers and assistant managers at the coffeehouse level.

Chief Executive Officer. In November 1997, Diedrich Coffee entered into an
employment agreement as well as a stock option plan and agreement with Mr. Ryan.
The stockholders of Diedrich Coffee approved the Stock Option Plan and Agreement
at a special meeting called for that purpose on January 22, 1998. The terms of
Mr. Ryan's employment agreement and stock option plan and agreement are
described under "-- Employment Agreements and Compensation Arrangements." The
process of establishing the Chief Executive Officer's compensation parallels the
process and criteria used in establishing compensation levels for other
executive officers. There were no changes made during the fiscal year ended
January 27, 1999 to Mr. Ryan's employment agreement or his compensation package.

Policy with Respect to Internal Revenue Code Section 162(m). In 1993, the
Internal Revenue Code was amended to add Section 162(m). Section 162(m) and the
regulations thereunder place a limit of $1 million on the amount of compensation
that may be deducted by Diedrich Coffee in any year with respect to certain of
our most highly compensated officers. Section 162(m) does not, however, disallow
a deduction for qualified "performance-based compensation," the material terms
of which are disclosed to and approved by stockholders. At the present time, our
executive officer compensation levels, other than "perform once-based
compensation," do not exceed $1 million. The compensation committee and the
board of directors plan to take such actions in the future to minimize the loss
of tax deductions related to compensation as they deem necessary and appropriate
in light of specific compensation objectives.

Respectfully submitted,

Peter Churm
Paul C. Heeschen
Lawrence Goelman

COMPENSATION COMMITTEE INTERLOCKS

During the fiscal year ended January 27, 1999, the compensation committee
of Diedrich Coffee's board of directors consisted of Mr. Churm, Mr. Goelman and
Mr. Heeschen. No member of the compensation committee was, at any time during
the fiscal year ended January 27, 1999 or at any other time, an officer or
employee of Diedrich Coffee. There are no compensation committee interlocks
between Diedrich Coffee and other entities involving our

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<PAGE> 79

executive officers and board members who serve as executive officers or board
members of such other entities.

INDEMNIFICATION OF DIRECTORS AND OFFICERS AND RELATED MATTERS

Diedrich Coffee's certificate of incorporation limits, to the maximum
extent permitted by the Delaware General Corporation Law, the personal liability
of directors and officers for monetary damages for breach of their fiduciary
duties as directors and officers, other than liabilities arising from acts or
omissions that involve intentional misconduct, fraud or knowing violations of
law or the payment of distributions in violation of Delaware law. The
certificate of incorporation provides further that Diedrich Coffee shall
indemnify, to the fullest extent permitted by Delaware law, any person made a
party to an action or proceeding by reason of the fact that such person was a
director, officer, employee or agent of Diedrich Coffee. Subject to our
certificate of incorporation, our bylaws provide that Diedrich Coffee shall
indemnify directors and officers for all costs reasonably incurred in connection
with any action, suit or proceeding in which such director or officer is made a
party by virtue of his being an officer or director of Diedrich Coffee except
where such director or officer is finally adjudged to have been derelict in the
performance of his duties as such director or officer.

Diedrich Coffee has entered into separate indemnification agreements with
its directors and officers containing provisions that provide for the maximum
indemnity allowed to directors and officers by the Delaware law and Diedrich
Coffee's bylaws, subject to certain exceptions. The indemnification agreements
may require Diedrich Coffee, among other obligations, to indemnify such
directors and officers against certain liabilities that may arise by reason of
their status as directors and officers, other than liabilities arising from
willful misconduct of a culpable nature, provided that such person acted in good
faith and in a manner that he or she reasonably believed to be in or not opposed
to the best interests of Diedrich Coffee and, in the case of a criminal
proceeding, had no reasonable cause to believe that his conduct was unlawful. In
addition. the indemnification agreements provide generally that Diedrich Coffee
will, subject to certain exceptions, advance the expenses incurred by directors
and officers as a result of any proceeding against them as to which they may be
entitled to indemnification. We believe these agreements are necessary to
attract and retain qualified persons as directors and officers. We also maintain
directors' and officers' liability insurance.

The indemnification provisions in Diedrich Coffee's bylaws, and the
indemnity agreements entered into between Diedrich Coffee and its directors and
executive officers, may permit indemnification for liabilities arising under the
Securities Act. Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of Diedrich Coffee pursuant to the foregoing provisions or otherwise, Diedrich
Coffee has been advised that in the opinion of the Commission such
indemnification is against public policy as expressed in the Securities Act and
is therefore unenforceable.

KEY MAN LIFE INSURANCE

We currently maintains a term life insurance policy in the amount of
$10,000,000 on the life of Martin Diedrich under which Diedrich Coffee is the
sole beneficiary.

CERTAIN TRANSACTIONS REGARDING DIEDRICH COFFEE

On April 6, 1999, we entered into a $1,000,000 loan agreement and security
agreement with Amre Youness, a former director of Diedrich Coffee and the
beneficial owner of approximately 6.6% of the outstanding shares of our common
stock. Under the loan agreement, all outstanding principal and interest is due
and payable on April 6, 2000. The loan is secured by the assets of Diedrich
Coffee with interest accruing and paid monthly at the prime rate

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<PAGE> 80

plus 3%. In connection with the loan agreement, we issued warrants to Mr.
Youness to purchase 70,000 shares of Diedrich Coffee common stock at a price of
$5.625 per share.

On August 19, 1997, the company entered into a promissory note, term loan
agreement and security agreement with the Virginia R. Cirica Trust. The trust is
controlled by Ms. Cirica, who is the spouse of Lawrence Goelman, then Chairman
and Interim Chief Executive Officer and currently a director of Diedrich Coffee.

Shortly before the trust entered into the loan documents, Mr. Goelman
loaned Ms. Cirica approximately $250,000. Some of those funds were transferred
by Ms. Cirica to the trust and advanced to Diedrich Coffee pursuant to the loan
documents. The loan was secured by the assets of Diedrich Coffee and provided
for borrowings up to $500,000 with interest accruing at the prime rate plus
3 1/2%. This note was fully paid and discharged on December 17, 1997.

In connection with the loan documents with the Cirica Trust, Diedrich
Coffee issued a warrant to the trust to purchase up to 85,000 shares of Diedrich
Coffee's common stock if the loan were repaid in full within 120 days of
closing, or up to 170,000 shares of Diedrich Coffee's common stock if the loan
was not repaid within 120 days, all at a price of $2.25 a share. The warrants
were reduced to 85,000 shares of Diedrich Coffee's common stock by virtue of the
December repayment of the note in full. The warrants were exercised in December
1998. Mr. Goelman disclaims any pecuniary interest in the loan to Diedrich
Coffee and any beneficial interest in the trust, except to the extent to which
Mr. Goelman is a contingent beneficiary under the terms of the trust.

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<PAGE> 81

DIEDRICH COFFEE'S PRINCIPAL STOCKHOLDERS

The following table sets forth information regarding the beneficial
ownership of our common stock as of June 1, 1999, by:

- each person or group of affiliated persons who we know owns beneficially
5% or more of our common stock;

- each of our directors;

- each of our executive officers listed in the summary compensation table;
and

- all of our directors and executive officers as a group.

Percentage of ownership is calculated as required by Commission Rule
13d-3(d)(1). Except as indicated in the footnotes to this table, the persons
named in the table have sole voting and investment power with respect to all
shares of common stock shown as beneficially owned by them, subject to community
property laws. The table below includes the number of shares underlying options
that are exercisable within 60 days from June 1, 1999.

<TABLE>
<CAPTION>
NAME AND ADDRESS AMOUNT AND NATURE PERCENT OF
OF BENEFICIAL OWNER(1) OF BENEFICIAL OWNERSHIP(2) CLASS
---------------------- -------------------------- ----------
<S> <C> <C>
D.C.H., L.P....................................... 1,473,197(3) 23.9%
450 Newport Center Drive
Suite 450
Newport Beach, CA 92660
Amre A. Youness................................... 500,958(4) 7.6%
301 North Lake Avenue
Suite 910
Pasadena, CA 91101
Cosleno, Inc...................................... 340,000(5) 5.2%
3753 Howard Hughes Parkway
Suite 200
Las Vegas, NV 89109
Steven A. Lupinacci............................... 309,061(6) 5.0%
Dolf A. Berle..................................... 26,000(7) *
Peter Churm....................................... 50,000(8) *
Martin Diedrich................................... 656,107(9) 10.6%
Lawrence Goelman.................................. 117,700(10) 1.9%
Paul C. Heeschen.................................. 1,796,480(11) 29.0%
John E. Martin.................................... 1,258,533(12) 17.9%
Timothy J. Ryan................................... 629,367(13) 9.3%
Catherine Saar.................................... 11,000(14) *
Ann Wride......................................... 26,000(15) *
All directors and executive officers
as a group (9 persons).......................... 4,571,187(16) 58.1%
</TABLE>

- -------------------------
* Less than 1%

(1) Unless otherwise indicated, the address of each person in this table is c/o
Diedrich Coffee, 2144 Michelson Dr., Irvine, California 92612.

(2) Calculated pursuant to Rule 13d-3(d) under the Securities Exchange Act.
Shares not outstanding that are subject to options or warrants exercisable
by the holder thereof within 60 days of June 1, 1999 are deemed outstanding
for the purposes of calculating the number and percentage owned by such
stockholder, but not deemed outstanding for the purpose of calculating the
percentage owned by each other stockholder listed. Unless otherwise noted,
all shares listed as beneficially owned by a stockholder are actually
outstanding.

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<PAGE> 82

(3) Paul C. Heeschen, a director of Diedrich Coffee, is the sole general
partner of this limited partnership with voting and investment power as to
all shares beneficially owned by the limited partnership.

(4) Pursuant to Schedule 13D filed with the Commission and dated as of October
14, 1997, includes 70,000 shares that are subject to warrants exercisable
within 60 days and 340,000 shares that are subject to warrants exercisable
within 60 days of which he has shared voting and dispositive power with
Cosleno, Inc.

(5) Pursuant to Schedule 13D as filed with the Commission and dated as of
October 14, 1997, Cosleno, Inc. and Amre A. Youness, who is the sole
stockholder of Cosleno, Inc., have shared voting and dispositive power of
the 340,000 shares that are subject to warrants exercisable within 60 days.

(6) Mr. Lupinacci resigned as Chief Executive Officer, President and Chief
Financial Officer effective March 12, 1997.

(7) Includes 26,000 shares subject to options that are exercisable within 60
days.

(8) Includes 30,000 shares subject to options that are exercisable within 60
days.

(9) Includes 1,000 shares subject to options that are exercisable within 60
days.

(10) Includes 105,000 shares subject to options that are exercisable within 60
days. This number does not include the 85,000 shares subject to warrants
held by the Virginia R. Cirica Trust. Ms. Cirica is Mr. Goelman's wife. Mr.
Goelman disclaims any beneficial interest in the Virginia R. Cirica Trust,
except to the extent to which Mr. Goelman is a contingent beneficiary under
the terms of that trust.

(11) Includes 1,473,197 shares beneficially owned by D.C.H., L.P. and 255,914
shares beneficially owned by Redwood Enterprises VII, L.P. Mr. Heeschen is
the sole general partner of each of these partnerships with voting and
investment power as to all of such shares. Also includes 7,369 shares owned
personally by Mr. Heeschen and 30,000 shares held personally by Mr.
Heeschen subject to options that are exercisable within 60 days and 25,000
shares purchased on the open market by the Palm Trust, of which Mr.
Heeschen is a trustee with shared voting and investment power as to all of
such shares.

(12) Includes 850,000 shares subject to options that are exercisable within 60
days.

(13) Includes 600,000 shares subject to options that are exercisable within 60
days.

(14) Includes 11,000 shares subject to options that are exercisable within 60
days.

(15) Includes 26,000 shares subject to options that are exercisable within 60
days.

(16) Includes 1,679,000 shares subject to options that are exercisable within 60
days.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Under the securities laws of the United States, the directors and officers
of Diedrich Coffee and persons who own more than 10% of the company's equity
securities are required to report their initial ownership of the company's
equity securities and any subsequent changes in that ownership to the Commission
and the Nasdaq National Market. Specific due dates for these reports have been
established, and we are required to disclose in this document any late filings
during the fiscal year ended January 27, 1999. To our knowledge, based solely on
its review of the copies of such reports required to be furnished to the company
during the fiscal year ended January 27, 1999, all of these reports were timely
filed.

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<PAGE> 83

STOCK PERFORMANCE GRAPH

The following graph shows a comparison of the cumulative total returns for
the period beginning on September 12, 1996, the date Diedrich Coffee common
stock was first publicly traded, and ending on January 27, 1999 for:

- Diedrich Coffee common stock;

- the Total Return Index for the Nasdaq National Market (U.S. companies);
and

- the Total Return Index for Nasdaq Retail Trade Stocks.

Each of the above assumes an initial value of $100 and reinvestment of
dividends. Although the graph would normally cover a five-year period, Diedrich
Coffee common stock has been publicly traded only since September 12, 1996, so
the graph begins on that date. The comparisons in the graph are required by the
Commission and are not intended to forecast or be indicative of possible future
performance of our common stock.

<TABLE>
<CAPTION>
RETAIL NASDAQ DDRX
------ ------ ----
<S> <C> <C> <C>
'9/12/96' 100.00 100.00 100.00
'10/30/96' 98.41 102.88 97.62
'1/29/97' 97.34 116.09 80.95
'4/30/97' 88.70 107.83 25.00
'7/30/97' 107.69 136.25 27.38
'10/29/97' 111.49 137.99 26.79
'1/28/98' 114.79 139.16 59.52
'4/29/98' 134.05 159.67 76.19
'7/29/98' 131.19 161.73 64.89
'10/28/98' 108.69 150.99 40.48
'1/27/99' 136.62 209.69 42.27
</TABLE>

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<PAGE> 84

INFORMATION ABOUT COFFEE PEOPLE

BUSINESS

GENERAL

Coffee People is the second largest specialty coffee retailer in the United
States with 255 franchise and 65 company-operated stores in the United States
and internationally as of March 6, 1999. In addition to its network of retail
outlets, Coffee People operates a coffee roasting facility located in
Castroville, California.

CORPORATE ORGANIZATION

As of March 6, 1999, Coffee People was 69.3% owned by Second Cup.

On May 19, 1998, Coffee People combined with Gloria Jean's Inc. in a
transaction in which Coffee People acquired all of the outstanding common stock
of Gloria Jean's in exchange for the issuance of 7,460,679 shares of Coffee
People common stock to Second Cup USA Holdings, giving Second Cup majority
ownership of the combined company. Following completion of this transaction,
Coffee People relocated its corporate offices from Beaverton, Oregon to
Castroville, where Gloria Jean's offices were located.

Coffee People accounted for the transaction as a reverse merger in which
Gloria Jean's was treated as the acquiror for financial reporting purposes. As a
result of this accounting treatment, the historical financial statements of
Gloria Jean's became the historical financial statements of the combined
company. Also consistent with this accounting treatment, the fiscal year end for
Coffee People was changed from December 31 to the last Saturday in June, to
conform with the year end used by Gloria Jean's.

COFFEE PEOPLE RETAIL BRANDS

Coffee People operates three retail brands:

GLORIA JEAN'S: Gloria Jean's has 26 company-operated stores and 254
franchised stores in 38 states, one U.S. territory and in six foreign
countries. Second Cup acquired the Gloria Jean's business effective
September 30, 1995 from Brothers Retail Corp., a subsidiary of Brothers
Gourmet Coffees, Inc. which had acquired the business in 1993 from its
original owners. The first Gloria Jean's store opened in 1979 in Illinois
and franchising of Gloria Jean's stores began in 1986.

COFFEE PEOPLE (OREGON): Coffee People (Oregon) opened its first store in
Portland, Oregon in 1983 and currently has 26 stores, all located in
Oregon. All of the Coffee People (Oregon) stores are company-operated and
include neighborhood coffeehouses, drive-through espresso bars, mall-based
stores and specialty kiosks.

COFFEE PLANTATION: There are 13 company-operated Coffee Plantation stores
and one franchised store -- 12 located in Phoenix, Arizona and two located
in Tucson, Arizona. Coffee People acquired the Coffee Plantation stores in
May 1997 from The Coffee Plantation, Inc., an indirect wholly-owned
subsidiary of The Second Cup Ltd.

Coffee People carries on its Gloria Jean's operations through its wholly
owned subsidiary Gloria Jean's Inc., which indirectly owns 100% of the
outstanding capital stock of Gloria Jean's Gourmet Coffees Franchising Corp. and
Gloria Jean's Gourmet Coffees Corp. Gloria Jean's Franchising Corp. is in the
business of selling franchisees the right to own and operate Gloria Jean's
coffee stores. Gloria Jean's Gourmet Coffees is a wholesaler and distributor of
coffees, beverage products, and related supplies and accessories to franchisees
and third parties. In addition, Gourmet Coffees generally negotiates and leases
sites for the location of Gloria Jean's stores on behalf of franchisees and
subleases the sites to them on a cost pass-through basis.

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<PAGE> 85

Following the May 1998 merger with Gloria Jean's, management performed a
strategic review to identify the most effective and profitable way to leverage
the value and growth potential of its three brands. Management concluded that
the franchise model used at Gloria Jean's was the best strategy for the Coffee
People (Oregon) and Coffee Plantation brands. On September 1, 1998, Coffee
People announced that it would make all existing company-operated Coffee People
(Oregon) stores and Coffee Plantation stores available for franchising, and that
new Coffee People (Oregon) and Coffee Plantation stores would be franchised. As
a result of the proposed merger with Diedrich Coffee, this franchising program
has been deferred.

PRODUCTS AND MARKETING

Coffee People's retail stores all sell coffee and coffee beverages,
although the product line differs somewhat among the three brands. Gloria Jean's
retail outlets generally offer a full range of coffee beans, coffee beverages,
teas and food as well as a variety of related gifts, supplies, equipment and
accessories. The Coffee People (Oregon) and Coffee Plantation stores sell coffee
beverages, coffee beans, cookies, pastries, ice cream, shakes and coffee-related
merchandise. Some Coffee Plantation stores offer an expanded menu including
soups, salads, sandwiches and light meals.

Coffee People's central marketing strategy is to offer high quality
products and exceptional customer service in a satisfying and stimulating
environment that creates customer loyalty. Coffee People's primary product lines
include:

- BEVERAGES. Coffee People features brewed coffees, espresso-based drinks,
ice-cream drinks, Mocha Chiller and Fruit Chillers and a variety of other
drinks. Existing and new products are frequently sampled in stores to
introduce customers to new taste experiences.

- WHOLE BEANS. Coffee People features a number of proprietary blends and
estate coffees as well as flavored coffees. The Gloria Jean's brand is
known for its whole bean flavored coffees, which currently represent more
than 50 percent of whole bean sales. Flavored coffee is a growing portion
of the coffee industry. Coffee People believes that the ongoing
development and featuring of new flavors, blends and single origin coffees
provide customers with variety and retains their interest.

- GIFT AND OTHER MERCHANDISE. Most of Coffee People's retail outlets carry
proprietary coffee-related accessories, appliances and gift items to
complement its coffee products. Because of their mall locations, the
majority of Gloria Jean's mall-based stores place more emphasis on gift
and accessory items.

The following table sets forth, as percentages, the approximate sales mix
by category of Coffee People's principal products for its 36 weeks ended March
6, 1999 for its company-operated stores:

<TABLE>
<CAPTION>
COFFEE PEOPLE (OREGON)
GLORIA JEAN'S AND COFFEE PLANTATION
% OF SALES % OF SALES
------------- ----------------------
<S> <C> <C>
Beverages......................... 63% 68%
Coffee Beans...................... 17% 6%
Food Items........................ 6% 24%
Gifts & Other Merchandise......... 14% 2%
--- ---
Total................... 100% 100%
=== ===
</TABLE>

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<PAGE> 86

DISTRIBUTION STRATEGY AND STORE TYPES

Coffee People's principal distribution channel is retail stores, including
mall coffee stores, neighborhood coffeehouses, drive-through espresso bars,
airport stores, and specialty kiosks. Coffee People may seek to develop other
distribution points such as wholesale, mail order catalogs, airlines and
co-developed stores that feature coffee and other complementary products. For
example, Coffee People (Oregon) has entered into a licensing agreement with an
ice cream manufacturer for the distribution of ice cream under Coffee People's
brand name in supermarkets and other grocery outlets.

Coffee People has five retail operating systems:

MALL COFFEE STORE/KIOSK/CAFE. Coffee People's mall coffee stores consist
primarily of Gloria Jean's outlets. Mall coffee stores generally are
full-service stores with limited seating, selling coffee-related
merchandise and whole beans along with prepared espresso-based drinks and
other hot and cold beverages. As of March 6, 1999, Coffee People had 269
Gloria Jean's and four Coffee Plantation mall coffee stores.

NEIGHBORHOOD COFFEEHOUSE. Neighborhood coffeehouses, located in both urban
and suburban neighborhoods and business districts, offer a complete line of
coffee products, including beverages, beans and merchandise. As of March 6,
1999, Coffee People had 18 neighborhood coffeehouses: seven in the Portland
area and one in Eugene, Oregon operating under the Coffee People brand,
eight neighborhood coffeehouses in Arizona operating under the Coffee
Plantation brand and two under the Gloria Jean's brand.

DRIVE-THRU ESPRESSO BAR. Drive-thru espresso bars operate under the Motor
Moka(R) sub-brand. As of March 6, 1999, Coffee People operated ten of these
stores in Portland, two of which have indoor seating. Drive-thru stores
without indoor seating generally have a walk-up window. These stores are
designed to maximize customer convenience by eliminating the need to park a
car and walk into a store.

AIRPORT STORE. Coffee People (Oregon) operates seven stores at Portland
International Airport operating under the sub-brand name Aero Moka(R).
These stores include quick grab-and-go kiosks, coffee bars and a
sit-and-relax cafe. Gloria Jean's has two airport stores and is in the
process of opening more. Coffee People believes these types of stores
provide increased brand recognition.

SPECIALTY KIOSK OR CART. Coffee People's specialty kiosk or cart format is
designed for placement in high-traffic locations such as supermarkets,
university campuses and office building lobbies. Kiosks primarily sell
coffee beverages and pastries. As of March 6, 1999, Coffee People has ten
kiosks -- seven operating under the Gloria Jean's brand, one in Portland
operating under the Coffee People brand and two Coffee Plantation kiosks in
Phoenix. Coffee People intends to expand in this area as opportunities
arise.

COFFEE ROASTING FACILITY

Coffee People operates its own coffee roasting facility in Castroville,
California, from which it supplies all its franchise and company-operated
stores. Following the merger with Gloria Jean's, Coffee People integrated the
Coffee People (Oregon) and Coffee Plantation roasting requirements into the
Castroville roasting facility. In addition, Coffee People has begun roasting
some of Diedrich's coffee requirements in its Castroville facility. The green
coffee being roasted has been sourced by Diedrich Coffee.

In order to avoid speculation on spot coffee prices, which are subject to
price fluctuations, Coffee People typically enters into contracts to lock in a
portion of its future coffee prices. As of March 6, 1999, Coffee People had
contracted for approximately 84 percent of its overall estimated coffee
requirements through June 1999. Coffee People is subject, however, to the

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<PAGE> 87

worldwide supply and availability of coffee. Substantially all of Coffee
People's coffees are delivered through the port of San Francisco, approximately
115 miles from Castroville.

Coffee People is committed to delivering the highest quality coffee and has
developed supply relationships with specialty coffee growers and processors to
ensure a reliable ongoing source of quality green coffee. The coffee is roasted,
packaged and distributed in accordance with exacting quality standards. Roasted
whole bean coffees are packaged in special one-way valve bags which allow gases
emitted by the freshly roasted coffee to escape while preventing air or moisture
from entering the bag and causing the coffee to stale.

In 1997, Coffee People began using a 4 ounce valve can which applies the
same one-way valve technology to a can, permitting freshly ground coffee to be
packaged immediately after roasting. This results in fresher coffee than
typically available in a can, providing customers with a convenient, high
quality product which is particularly important for gift giving when the coffee
may not be consumed for several weeks after it is purchased. Coffee People
manufactures these canned coffee products for its franchisee stores,
company-operated stores and Second Cup stores in Canada.

Coffee People sells and distributes coffees to its franchisees on a
cost-plus basis, which includes the actual cost of green coffee and costs
associated with roasting and delivery, plus a fixed mark-up. As a result, the
gross profit from wholesale product sales is generally insulated from
variability in coffee prices except to the extent that such fluctuations affect
the demand for specialty coffee. Gross profit associated with sales of coffee at
company-operated stores is not similarly insulated.

FRANCHISES

On September 1, 1998, Coffee People announced that it was adopting an "all
franchising" business strategy. Existing company-operated stores operating under
the Coffee People (Oregon) and Coffee Plantation brands, as well as new stores,
are currently being offered for franchising. The Gloria Jean's stores are
already primarily franchised. As a result of the proposed merger with Diedrich
Coffee, this franchising program has been deferred.

FRANCHISE OPERATIONS

Coffee People's current franchise agreement requires franchisees to
purchase all of their coffee from Coffee People. In addition, Coffee People
supplies franchisees with other non-coffee products, such as cups, bags and
napkins. Suppliers of products sold in its franchised stores are subject to
Coffee People approval to ensure that quality standards and product consistency
are maintained at all times.

Coffee People has the first right to purchase any existing franchise store
that a franchisee wishes to sell. If Coffee People does not choose to purchase
the franchise, it has the right to approve the new franchisee prior to the
franchise transfer.

Management believes that store profitability and the quality of customer
service are maximized when stores are operated by talented and committed
management. Coffee People has implemented a rigorous screening process for the
selection of qualified franchisees and management.

FRANCHISE SUPPORT PROGRAMS

Coffee People provides a variety of support services to its franchisees.
These services include:

- training;

- supervision;

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<PAGE> 88

- business consultation;

- strategic direction;

- marketing;

- product sourcing; and

- volume purchasing savings.

Coffee People has established an intensive three week training program for its
franchisees that includes training on in-store operations, coffee knowledge,
merchandising, buying, controls and accounting. Management works closely with
franchisee representatives on issues that affect the operations of stores.
Franchisees are surveyed regularly to provide feedback on subjects that affect
the operations of their stores.

FRANCHISE ECONOMICS

The franchisee is responsible for all of the capital expenditures
associated with the store, although Coffee People usually coordinates
construction and development of new stores to ensure consistency. For drive-thru
units, Coffee People plans to use both a single store and an area development
approach, under which the area developer agrees to develop a specified number of
units in a geographical territory and obtains certain rights to that territory.
Ongoing charges to franchisees include a royalty of 6 percent of gross sales,
and an advertising fund contribution of up to 3 percent of gross sales.

FACILITIES AND STORE LOCATIONS

All of the Gloria Jean's locations are operated in leased premises, most
situated in regional malls. Virtually all of the leased premises occupied by
franchised outlets are leased by Gloria Jean's which then enters into sublease
agreements with the franchisee on a cost pass-through basis. Gloria Jean's,
however, remains obligated under the lease. Gloria Jean's stores are designed to
accommodate locations in various sizes, ranging from 170 square foot kiosk
outlets (which sell principally coffee drinks and other beverages) to 2,000
square foot full service stores.

Coffee People owns the land and buildings on which two of its
company-operated Coffee People (Oregon) drive-through espresso bars (Motor
Moka(R)) are operated. In addition, it owns the building and leases the
underlying land for five additional company-operated facilities. Existing
company-operated retail stores range from 150 to 2,850 square feet. The monthly
lease rate for certain stores is based on that store's monthly sales revenue.
Some of Coffee People's leases expire in the near future.

One of the Coffee People (Oregon) company-operated stores is operated in a
shopping mall undergoing redevelopment for which rent is paid month-to-month.
The lessor, at any time, could demand that Coffee People vacate the premises on
30 days prior written notice. Coffee People has periodic discussions with the
lessor relative to entering into a long-term lease.

Under its lease with the Port of Portland for the seven Aero Moka stores at
Portland International Airport, Coffee People (Oregon) is required to enter into
a joint venture with a certified disadvantaged business enterprise for one of
its airport stores. Upon entry into the joint venture, Coffee People will have a
49 percent ownership in that store.

Coffee People's corporate offices and roasting facilities in Castroville,
California consist of approximately 60,000 square feet and are leased through
December 31, 2005. Coffee People believes that its facilities in Castroville are
adequate for its present needs and for the foreseeable future.

Coffee People currently leases approximately 9,400 square feet of office
space in Beaverton, Oregon and 1,888 square feet of office space in Tempe,
Arizona for its regional

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<PAGE> 89

offices. Coffee People is seeking to sublet or assign the lease, which expires
in February 2004, for portions of its Beaverton office. Approximately 2,660
square feet is currently subleased to a third party.

Coffee People's stores as of March 6, 1999 were located as follows:

GLORIA JEAN'S STORES

<TABLE>
<CAPTION>
LOCATION NUMBER OF STORES
-------- ----------------
<S> <C>
United States:
Midwest................................... 78
West...................................... 53
East...................................... 47
Southeast................................. 32
Northeast................................. 17
Southwest................................. 16
---
Total............................. 243
United States Territory (Guam).............. 1
International
Ireland................................... 3
Japan..................................... 15
Korea..................................... 2
Mexico.................................... 6
Australia................................. 7
United Arab Emirates...................... 3
---
Total............................. 36
All Gloria Jean's stores.................... 280
===
</TABLE>

Midwest: Arkansas, Illinois, Indiana, Kansas, Michigan, Minnesota, Nebraska,
North Dakota, Oklahoma, Wisconsin, Missouri

West: Hawaii, California, Colorado, Nevada, Washington

East: Maryland, New Jersey, New York, Ohio, Pennsylvania, Virginia, West
Virginia

Southeast: Florida, Georgia, Kentucky, Louisiana, South Carolina, North
Carolina, Tennessee

Northeast: Connecticut, Massachusetts, Maine, New Hampshire, Vermont

Southwest: Arizona, New Mexico, Texas

<TABLE>
<S> <C>
COFFEE PEOPLE (OREGON) STORES
Oregon............................................... 26

COFFEE PLANTATION STORES
Arizona.............................................. 14
---
TOTAL STORES:.............................. 320
===
</TABLE>

COMPETITION

82
<PAGE> 90

Coffee People competes with a growing number of specialty coffee retailers
including Starbucks, Seattle's Best Coffee, Barnie's, Coffee Beanery Ltd,
Caribou, Peet's Coffee and many others. Coffee People competes against virtually
all coffee sellers. A number of nationwide coffee manufacturers, such as Kraft
General Foods, Proctor & Gamble, and Nestle, distribute coffee products in
supermarkets and convenience stores, which may serve as substitutes for Coffee
People coffees. Other specialty coffee companies including Starbucks, Seattle's
Best Coffee, Bucks County, Brothers Gourmet Coffees and Green Mountain Coffee
Roasters, sell whole bean coffees in supermarkets and variety and discount
stores.

INTELLECTUAL PROPERTY

Coffee People owns federal trademark registrations for "Coffee People,"
"Coffee Plantation," and "Gloria Jean's" as well as several other slogans,
product names, design marks and logos. Coffee People also owns a number of
common law service marks and trademarks in the United States including "Gloria
Jean's Coffee Bean." Several federal trademark applications are pending,
including one for "Gloria Jean's Coffees." Coffee People has also received
trademark and service mark protection for the name Coffee People and related
marks in Canada and Japan.

GOVERNMENT REGULATION

In addition to the laws and regulations relating to the food service
industry, Coffee People is subject to Federal Trade Commission, or the FTC,
regulation and state laws which regulate the offer and sale of franchises.

The FTC's Trade Regulation Rule relating to Disclosure Requirements and
Prohibitions Concerning Franchising and Business Opportunity Ventures generally
requires Coffee People to give prospective franchisees a franchise offering
circular containing information prescribed by the rule. In addition, several
states regulate the offer and sale of franchises and require registration of the
franchise offering with state authorities.

State laws that regulate the offer and sale of franchises and the
franchisor-franchisee relationship exist in a substantial number of states.
These laws generally require registration of the franchise offering with state
authorities prior to making offers or sales and regulate the franchise
relationship by, for example:

- requiring the franchisor to deal with its franchisees in good faith;

- prohibiting interference with the right of free association among
franchisees;

- prohibiting discrimination in fees and charges;

- regulating the termination of the relationship;

- requiring repurchase of inventories in some circumstances;

- restricting nonrenewal by the franchisor;

- limiting restrictions on transfers or inheritance of the franchisee's
interests; and

- regulating placement of competing units which might adversely affect the
franchisee's results.

These laws have not prevented Coffee People from seeking franchisees in any
given area. Although the laws may restrict a franchisor in the termination of a
franchise agreement by, for example, requiring "good cause" to exist as a basis
for the termination, advance notice to the franchisee of the termination, an
opportunity to cure a default and repurchase of inventory or other compensation,
these provisions have not had a significant effect on Coffee People's
franchise-related operations.

83
<PAGE> 91

Coffee People believes that its operations comply in all material respects
with the FTC rule and state franchise laws. Any changes to the FTC rule or state
franchise laws, or future court or administrative decisions, however, could
affect Coffee People's franchise business.

There are also extensive federal, state and local government regulations
relating to the development and operation of food service outlets, including
laws and regulations relating to:

- building and seating requirements;

- the preparation and sale of food;

- cleanliness;

- safety in the workplace; and

- accommodations for the disabled.

Coffee People's relationship with its employees is also subject to regulation,
such as:

- minimum wage requirements;

- anti-discrimination laws;

- overtime and working conditions; and

- citizenship requirements.

EMPLOYEES

As of March 6, 1999, Coffee People had 893 employees, of which 364 were
full time and 529 were part time employees. None of the employees are covered by
a collective bargaining agreement. Coffee People believes that its employee
relations are good.

LEGAL PROCEEDINGS

Coffee People is and may continue to be a defendant and a plaintiff in
various lawsuits and arbitrations from time to time. No legal proceedings are in
progress or pending against Coffee People, other than proceedings set forth
below or proceedings incidental to carrying on its business and operations in
the ordinary course which, individually or in the aggregate, are not material to
Coffee People.

Security Trust Company v. Gloria Jean's Gourmet Coffees Corporation. The
claimant filed a claim in the Superior Court of the State of California, County
of Contra Costa, asking for unpaid rent and late charges for a Gloria Jean's
store in Richmond, California vacated by Coffee People. Gloria Jean's has
requested that the landlord mitigate damages caused by early termination of the
lease by seeking to relet the premises. Unpaid rent plus rent through the
remainder of the original lease term would be approximately $175,000. Management
does not believe the outcome of this litigation will have a material adverse
effect on Coffee People.

KKW Enterprises, Inc. v. Gloria Jean's Gourmet Coffee Franchising Corp. On
or about May 7, 1998, plaintiff filed a complaint against Franchising Corp. in
the Superior Court of the State of Rhode Island for Providence County alleging
that Franchising Corp., by making certain misrepresentations, fraudulently
induced plaintiff to enter into franchise agreements for Gloria Jean's stores.
Plaintiff seeks damages for the losses it purportedly sustained in obtaining and
operating its Gloria Jean's stores, punitive damages and attorneys' fees, among
others, and rescission of its two remaining franchise agreements. On Franchising
Corp.'s motion, the case was removed to the United States District Court for the
District of Rhode Island. Franchising Corp. has filed a Demand for Arbitration
with the Chicago office of the American Arbitration Association, seeking a
declaration that Franchising Corp. has no liability for the claims asserted,

84
<PAGE> 92

and has demanded that plaintiff submit the claims pending in the District Court
to arbitration in accordance with the franchising agreements. This case is still
in the early stages of litigation and there can be no assurance that a favorable
outcome will be obtained or that, if the matter were resolved in favor of the
plaintiff, there would not be a material adverse effect on Coffee People.

Sugai Products, Inc., et. al. v. Kona Kai Farms, Inc., Regton Companies,
Inc., Starbucks Corp., Peet's Coffee and Tea, Inc., Gloria Jean's Gourmet
Coffees Corp., et. al. On January 9, 1997, the plaintiffs filed a putative class
action against the defendants alleging violation of the Lanham Act, the Hawaii
Uniform Deceptive Trade Practices Act and the Hawaii Unfair Trade Practices Act.
The plaintiffs, who purport to represent a class of Kona coffee growers,
wholesalers and retailers, allege that the defendants sold coffee beans grown in
Central America under the false label "Kona coffee," and seek an injunction,
unspecified damages, attorneys' fees and costs. In March, Gourmet Coffees Corp.
and certain other defendants moved to dismiss the complaint or, in the
alternative, for a more definitive statement of the claim. The plaintiffs filed
a motion for class certification in July 1997. In January 1998, the United
States District Court for the District of Hawaii denied class certification.

Yumane Enterprises, et al. v. Kona Kai Farms, Inc., et al. Plaintiffs, a
purported class of Kona Coffee farmers, filed a class action on October 23, 1998
in United States District Court for the District of Hawaii. Plaintiffs allege
identical allegations as described above in the Sugai Products, Inc. case. Upon
motion of the defendants, including Gloria Jean's, this action was consolidated
with the Sugai Products, Inc. case.

Patrick, et al. v. Kona Kai Farms, Inc., et al. On October 23, 1998, four
named plaintiffs, on behalf of themselves and the general public, filed a
complaint in California state court against Gloria Jean's and other defendants.
Plaintiffs allege violations of California Business and Professions Code
sec. 17200 and common law unfair competition and business practices, arising
from the alleged sale of Panamanian coffee as Kona coffee.

Although Gloria Jean's has denied the claims asserted by the plaintiffs in
the three Kona coffee-related cases described above, and intends to vigorously
defend its position, there can be no assurance that a favorable outcome will be
obtained or that, if the matter were resolved in favor of the plaintiffs, there
would not be a material adverse affect on Coffee People.

Charles Walker, Phyllis Jean, Buckeye's Best Bean Corp. d/b/a Gloria Jean's
Gourmet Coffee v. Gloria Jean's Gourmet Coffee Franchising Corp., et al.
Plaintiffs filed a demand for arbitration on December 9, 1998, alleging common
law fraud, negligent misrepresentation, violations of the Ohio Business
Opportunity Purchasers Protection Act, violations of the Illinois Franchise Act
and breach of contract. Plaintiffs have asserted a claim for unjust enrichment
and punitive damages and are seeking damages in excess of $500,000. Although
Gloria Jean's has denied the claims, and intends to vigorously defend its
position, there can be no assurance that a favorable outcome will be obtained or
that, if the matter were resolved in favor of the plaintiff, there would not be
a material adverse effect on Coffee People.

In June of last year, Gloria Jean's, Brothers Gourmet Coffees, and Brothers
Retail Corp. agreed on present and future indemnification in connection with the
settlement of the escrow account established pursuant to The Second Cup's
purchase of Gloria Jean's stock from Brothers. As consideration for the
settlement, Gloria Jean's has released Brothers from further liability for all
pending and future legal proceedings. Brothers has agreed to continued
indemnification of Gloria Jean's in connection with the Kona litigation as it
relates to the period ended November 9, 1995 and for amounts owed on California
and Illinois sales tax audits, currently under way, in excess of $130,000. On
August 27, 1998, Brothers filed a voluntary petition for relief under Chapter 11
of Title 11 of the United States Code with the United States Bankruptcy Court
for the District of Delaware. However, Coffee People intends to take such legal
measures management believes appropriate to protect any claims it may have
against Brothers.

85
<PAGE> 93

DIRECTORS AND EXECUTIVE OFFICERS

The following table sets forth Coffee People's executive officers who will
become executive officers of Diedrich Coffee.

EXECUTIVE OFFICERS

<TABLE>
<CAPTION>
NAME AGE POSITION(S) HELD
---- --- ----------------
<S> <C> <C>
Alton W. McEwen..... 55 President and Chief Executive Officer
Mark J. Archer...... 42 Executive Vice President, Chief Financial
Officer and Secretary
Robert Rodriguez.... 45 President, Gloria Jean's division
Thomas M. 41 Senior Vice President, Coffee Plantation
Twitchel.......... division
James A. McDermet... 46 Senior Vice President, Coffee People
(Oregon) division
Anthony Bonwell..... 48 Vice President, Real Estate and Construction
Bill Grimm.......... 52 Vice President, Franchising
Matthew J. Kimble... 46 Vice President, Human Resources
Paul J. Marshall.... 47 Vice President, Information Services
Julie A. Munger..... 38 Vice President, Corporate Controller
Lisa T. Steere...... 35 Vice President, Marketing
</TABLE>

Alton W. McEwen has been President and Chief Executive Officer of Coffee
People since May 1998. Mr. McEwen was President and Chief Operating Officer of
Gloria Jean's from 1996 to 1998. From 1988 to 1996, Mr. McEwen was President and
Chief Operating Officer of Second Cup Ltd. and has been a director of Second Cup
Ltd. since 1988. He has been a director of Gloria Jean's, Franchising Corp.,
Gourmet Coffees and Edglo since November 1995.

Mark J. Archer has been Executive Vice President, Chief Financial Officer
and Secretary of Coffee People since May 1998 and held the position of Executive
Vice President, Chief Financial Officer and Secretary of Gloria Jean's from
February 1998 to May 1998. In June 1998, he was appointed Chief Financial
Officer and director of Gloria Jean's, Franchising Corp., Gourmet Coffees, Inc.
and Edglo. He previously was Senior Vice President and Chief Financial Officer
of Jamba Juice Company from September 1995 through November 1997. Mr. Archer
served as Chief Financial Officer and a director of Del Taco, Inc. from 1993 to
1995 and as Chief Financial Officer of Canteen Corporation from 1989 to 1993.

Robert Rodriguez has been President of Coffee People's Gloria Jean's unit
since September 1998. Previously, he was with McDonald's Corporation from 1992
to September 1998, serving as Region Vice President of Operations and Division
Vice President of Strategic Planning. He worked with PepsiCo's Taco Bell
division from 1981 to 1992, serving as zone vice president from 1989 to December
1991.

Thomas M. Twitchel became Senior Vice President of Coffee People's Coffee
Plantation division in May 1998. He was a management and real estate consultant
with TMT Partners from August 1997 to May 1998. From November 1996 to August
1997, he was Senior Vice President of Coffee Plantation, Inc., a wholly-owned
subsidiary of Second Cup. Ltd. Mr. Twitchel was Vice President of Operations
with Red Robin International, Inc. in Irvine, California from 1993 until 1996.

James A. McDermet joined Coffee People in November 1998 as Senior Vice
President of the Coffee People (Oregon) division. From July 1996 to June 1998,
he was President and Chief Operating Officer of Briazz, Inc. From November 1994
to July 1996, he was President and Chief Operating Officer of Java Southeast,
Inc. From 1975 to 1994, he served in various capacities at Burger King
Corporation, including Retail Division Sector Vice

86
<PAGE> 94

President and Regional Vice President and General Manager where he oversaw over
300 company and franchise locations.

Anthony Bonwell joined Coffee People in March 1999 as Vice President, Real
Estate and Construction. Previously, Mr. Bonwell worked for the McDonald's
Corporation in real estate from 1986 until March 1999. From April 1993 until
March 1999, he was Real Estate Manager in the San Diego Regional Office.

Bill Grimm has been Vice President, Franchising since January 1999. From
May 1998 to January 1999, Mr. Grimm was President of Grimm International, a
consulting firm in Los Angeles. From October 1996 to May 1998, Mr. Grimm was
Vice President of Franchising for California Pizza Kitchen. From June 1996 to
October 1996, Mr. Grimm was Director of New Business Development for Allied
Domeeq in Los Angeles. From March 1993 to June 1996, he was National Director of
Franchise sales for Baskin Robbins.

Matthew J. Kimble joined Coffee People in January 1997 as Vice President,
Human Resources. From February 1991 to January 1997, he served as Human
Resources Manager for Thrifty Payless, Inc.

Paul J. Marshall joined Coffee People in October 1998 as Vice President,
Information Services. From January 1998 until October 1998, he worked as an MIS
consultant, primarily for Coffee People. From January 1997 to January 1998, he
was Vice President MIS for MacFrugal's Bargains Closeouts, Inc. in Carson,
California. From 1995 to December 1996, he was Vice President of MIS for Kids
Mart in Los Angeles, California. From 1994 to 1995, he was Vice President of MIS
for Contempo Casuals in Los Angeles, California. From 1984 to 1994, Mr. Marshall
was employed by Carter Hawley Hale Stores, Inc. in Anaheim, California, in
various capacities, most recently as Senior Manager.

Julie A. Munger joined Coffee People in August 1998 as Vice President &
Corporate Controller and Chief Financial Officer of the Gloria Jean's division.
She was previously Director of Business Analysis and Vice President & Controller
for Household Credit Services, Inc., a subsidiary of Household International,
from 1987 to 1998. A Certified Public Accountant in California, Ms. Munger
worked at Deloitte, Haskins and Sells from 1984 to 1987.

Lisa T. Steere was elected Vice President, Marketing in May 1998, having
held the same position with Gloria Jean's from August 1997 to May 1998. She was
Marketing Director for Fresh Express from October 1996 to August 1997. From 1991
to 1996, Ms. Steere held several positions with Nestle, including Consumer
Marketing Director in their Beverage Division. From 1989 to 1991, she was
Assistant Brand Manager of Coffee at Proctor & Gamble.

DIRECTORS

Diedrich Coffee has agreed to create a vacancy on its board upon completion
of the merger and appoint a director designated by Second Cup. Second Cup has
designated Randy Powell as its director nominee for Diedrich Coffee's board. Mr.
Powell's principal occupation for the last five years, as well as some
additional information, is set forth below.

Randy Powell is the President and Chief Executive Officer of The Second Cup
Ltd. Mr. Powell joined Second Cup as President and Chief Operating Officer,
Canadian Operations effective August 11, 1997. From June 1994 to August 1997,
Mr. Powell was President and General Manager, S.C. Johnson & Son, Limited and
prior to June 1994, he was Vice-President Sales, Campbell Soup Company Limited.

87
<PAGE> 95

EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following table sets forth the compensation paid by Coffee People
during the last three fiscal years to its Chief Executive Officer and Coffee
People's next most highly compensated persons who will be executive officers of
Coffee People after the merger.

<TABLE>
<CAPTION>
LONG-TERM
COMPENSATION
AWARDS
ANNUAL COMPENSATION ------------
-------------------------------------- SECURITIES
FISCAL OTHER ANNUAL UNDERLYING ALL OTHER
NAME AND PRINCIPAL POSITION YEAR SALARY($) BONUS($) COMPENSATION($) OPTIONS(#) COMPENSATION
--------------------------- ------ --------- -------- --------------- ------------ ------------
<S> <C> <C> <C> <C> <C> <C>
Alton W. McEwen(1)................... 1998 $225,000 $25,000 (*) 63,900(3) $ 363(4)
President, Chief Executive 1997 212,000 -- $45,000(2) 6,200(3) 363(4)
Officer 1996 -- -- -- -- --
Mark J. Archer(5).................... 1998 $ 58,346 -- $54,359(6) 50,000 --
Executive Vice President, 1997 -- -- -- -- --
Chief Financial Officer 1996 -- -- -- -- --
and Secretary
Robert Rodriguez(7).................. 1998 -- -- -- -- --
President, Gloria Jean's 1997 -- -- -- -- --
division 1996 -- -- -- -- --
Thomas M. Twitchel(8)................ 1998 $ 28,526 $25,000 -- -- $75,000(9)
Senior Vice President, Coffee 1997 -- -- -- -- --
Plantation division 1996 -- -- -- -- --
James A. McDermet(10)................ 1998 -- -- -- -- --
Senior Vice President, Coffee 1997 -- -- -- -- --
People (Oregon) division........... 1996 -- -- -- -- --
</TABLE>

- -------------------------
* Benefits and perquisites received totaled less than 10% of combined salary
and bonus.

(1) Mr. McEwen became President and Chief Executive Officer of Coffee People on
May 19, 1998 upon completion of the Gloria Jean's merger. He was appointed
as President of Second Cup's U.S. operations (including Gloria Jean's) on
July 22, 1996.

(2) Represents a housing subsidy paid to Mr. McEwen in conjunction with his
appointment as an officer of Gloria Jean's and his relocation to
Castroville, California.

(3) Reflects options to purchase 50,000 common shares of Coffee People granted
in fiscal year 1998, 13,900 options to purchase shares of The Second Cup
Ltd. granted in fiscal 1998 and 6,200 options to purchase shares of The
Second Cup Ltd. granted in fiscal 1997.

(4) Represents premium for term life insurance.

(5) Mr. Archer joined Gloria Jean's as Executive Vice President, Chief
Financial Officer and Secretary on February 19, 1998. Upon completion of
the Gloria Jean's merger on May 19, 1998, he assumed these positions with
Coffee People.

(6) Represents moving expenses and housing subsidies paid to Mr. Archer in
conjunction with his appointment as an officer of Gloria Jean's and his
relocation to Castroville, California.

(7) Mr. Rodriguez was appointed President, Gloria Jean's division, in September
1998.

(8) Mr. Twitchel was appointed Senior Vice President, Coffee Plantation
division, in May 1998. He served as Senior Vice President of Coffee
Plantation, Inc. from November 1996 to August 1997. Between August 1997 and
May 1998 Mr. Twitchel was not employed by Coffee People or Coffee
Plantation.

(9) Represents severance paid to Mr. Twitchel on the termination of his
employment with Coffee Plantation in August 1997.

(10) Mr. McDermet was appointed Senior Vice President, Coffee People (Oregon)
division, in November 1998.

88
<PAGE> 96

STOCK OPTION GRANTS IN LAST FISCAL YEAR

The following table sets forth information regarding stock options granted
to the following executive officers during the fiscal year ended June 27, 1998.

<TABLE>
<CAPTION>
POTENTIAL REALIZABLE
PERCENT VALUE AT
OF TOTAL ASSUMED ANNUAL
NUMBER OF OPTIONS RATES OF STOCK
SECURITIES GRANTED TO PRICE APPRECIATION
UNDERLYING EMPLOYEES EXERCISE FOR OPTION TERM(1)
OPTIONS IN FISCAL PRICE EXPIRATION ---------------------
NAME GRANTED(#) YEAR ($/SHARE) DATE 5%($) 10%($)
---- ---------- ---------- --------- ---------- --------- ---------
<S> <C> <C> <C> <C> <C> <C>
Alton W. McEwen................ 50,000 20.1% $3.20 6/23/08 $100,623 $254,999
Mark J. Archer................. 50,000 20.1% $3.20 6/23/08 $100,623 $254,999
Thomas M. Twitchel............. 15,000 6.0% $3.20 6/23/08 $ 30,187 $ 76,500
</TABLE>

- -------------------------
(1) The potential realizable values listed are based on an assumption that the
market price of Coffee People's common stock appreciates at the stated rate,
compounded annually, from the date of grant to the expiration date. The 5%
and 10% assumed rates of appreciation are determined by the rules of the
Commission and do not represent Coffee People's estimate of the future
market price of Coffee People's common stock.

AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
VALUES

The following table sets forth the number of shares covered by exercisable
and unexercisable options held by the following executive officers on June 27,
1998, and the aggregate gains that would have been realized had these options
been exercised on June 27, 1998, even though these options were not exercised,
and the unexercisable options could not have been exercised, on that date. The
following executive officers did not exercise any stock options during the 1998
fiscal year.

<TABLE>
<CAPTION>
NUMBER OF SECURITIES VALUE OF UNEXERCISED
UNDERLYING UNEXERCISED IN-THE-MONEY OPTIONS
OPTIONS AT FISCAL YEAR END(#) AT FISCAL YEAR END($)(1)
------------------------------- -------------------------------
NAME EXERCISABLE UNEXERCISABLE(2) EXERCISABLE UNEXERCISABLE(2)
---- ----------- ---------------- ----------- ----------------
<S> <C> <C> <C> <C>
Alton W. McEwen............. -- 50,000 -- --
Mark J. Archer.............. -- 50,000 -- --
Thomas W. Twitchel.......... -- 15,000 -- --
</TABLE>

- -------------------------
(1) These amounts represent the difference between the exercise price of the
in-the-money options and the market price of Coffee People's common stock on
June 27, 1998. The closing price of Coffee People's common stock on that day
on the Nasdaq National Market was $3.06. Options are in-the-money if the
market value of the shares covered thereby is greater than the option
exercise price.

(2) Future exercisability is subject to a number of factors, including, but not
limited to, the optionee remaining employed by Coffee People.

89
<PAGE> 97

COFFEE PEOPLE'S PRINCIPAL STOCKHOLDERS

The following table shows, as of March 6, 1999, the number and percentage
of outstanding shares of common stock beneficially owned by each person known by
Coffee People to beneficially own 5% or more of the common stock, by each
director, by each of the executive officers named in the Summary Compensation
Table, and by all directors and executive officers of Coffee People as a group.
To Coffee People's knowledge, each named beneficial owner has sole voting and
investment power with respect to the shares listed except as indicated below.

<TABLE>
<CAPTION>
AMOUNT AND NATURE OF PERCENTAGE OF
NAME AND ADDRESS OF BENEFICIAL OWNER(1) BENEFICIAL OWNERSHIP(2) COMMON SHARES
--------------------------------------- ----------------------- -------------
<S> <C> <C>
Second Cup USA Holdings Ltd.(3)................. 7,460,679 69.3%
175 Bloor Street East, Suite 801
South Tower
Toronto, Ontario M4W 3R8
Canada
Cara Operations Limited(4)...................... 7,460,679 69.3%
6303 Airport Road
Mississauga, Ontario L4V 1R8
Canada
Investors Group Trust Co Ltd.(5)................ 7,460,679 69.3%
One Canada Center
447 Portage Avenue
Winnepeg, Manitoba R3C 3B6
Canada
Michael D. Bregman(6)........................... 7,460,679 69.3%
Gary G. Talboy.................................. 285,250 2.7%
Alton W. McEwen................................. 12,763 *
Mark J. Archer.................................. -- *
Douglas L. Ayer................................. -- *
Robert A. Haft.................................. -- *
Kathy A. Welsh.................................. -- *
All officers and directors as a group (15
persons)(8)(9)................................ 419,976 4.0%
</TABLE>

- -------------------------
* Less than 1%

(1) Unless otherwise indicated, the address for each person in this table is c/o
Coffee People Inc., 11480 Commercial Parkway, Castroville, California 95012

(2) Includes shares beneficially owned which includes shares that may be
acquired pursuant to options within 60 days of September 30, 1998.

(3) Second Cup USA Holdings Ltd. is a wholly owned subsidiary of The Second Cup
Ltd., a corporation organized under the laws of Ontario, Canada.

(4) Represents shares held by Second Cup USA Holdings Ltd., of which Cara
Operations Limited may be deemed to be a controlling person by virtue of its
ownership of 39.5% of the common stock of The Second Cup Ltd.

(5) Represents shares held by Second Cup USA Holdings Ltd., of which Investors
Trust Co. Ltd. may be deemed to be a controlling person by virtue of its
ownership of 18.8% of the common stock of The Second Cup Ltd.

(6) Represents shares held by Second Cup USA Holdings Ltd., of which Mr. Bregman
may be deemed to be a controlling person by virtue of his ownership,
directly and indirectly, of 12.9% of the common stock of The Second Cup Ltd.
Mr. Bregman is Chairman of the Board and Chief Executive Officer of The
Second Cup Ltd.

(7) Includes 20,280 shares issuable upon exercise of stock options.

(8) Includes 25,901 shares issuable upon exercise of stock options held by
certain executive officers.

(9) Does not include the 7,460,679 shares shown for Mr. Bregman for which he may
be deemed to be a beneficial owner.

90
<PAGE> 98

THE MEETINGS

DIEDRICH COFFEE ANNUAL MEETING

MATTERS TO BE CONSIDERED AT THE MEETING

At the Diedrich Coffee annual meeting, Diedrich Coffee stockholders will be
asked to consider and vote on four proposals as described below.

(1) To approve the issuance of Diedrich Coffee common stock:

- up to a maximum of 2,375,000 shares to be issued to the stockholders
of Coffee People pursuant to the merger agreement; and

- up to a maximum of 6,200,000 shares to be issued in connection with
Diedrich Coffee's equity offering or other type of financing, the net
proceeds of which will be used for the cash payment to be paid to the
Coffee People stockholders in connection with the merger, transaction
expenses and general corporate purposes.

Diedrich Coffee stockholders must approve the issuance of Diedrich Coffee
common stock to comply with requirements of the Nasdaq National Market where
Diedrich Coffee common stock is listed. Stockholder approval is required if a
company whose common stock is listed on the Nasdaq National Market issues common
stock in an amount equal to or greater than 20% of the number of shares of
common stock outstanding before such issuance.

Diedrich Coffee is seeking approval for the issuance of an amount of shares
that represents the maximum number of shares that may possibly be issued in
connection with the merger and the proposed financing. However, the actual
number of aggregate shares to be issued will be less than the aggregate number
of shares we are seeking approval to issue. The reason that we cannot determine
precisely the number of shares to be issued at this time is because of our
inability to predict the successfulness of our proposed equity offering or the
market price of our common stock at the time of merger's completion. The more
successful our proposed equity offering is, the lower the number of Diedrich
Coffee shares to be issued to Coffee People stockholders in the merger and the
greater the number of shares that may be issued in the proposed equity offering.
Likewise, a higher market price for Diedrich Coffee common stock at the time of
the merger's completion will translate into a lower number of shares to be
issued in connection with the merger and the proposed financing.

(2) To elect six directors to serve on Diedrich Coffee's board of directors.

(3) To approve an amendment to Diedrich Coffee's 1996 Stock Incentive Plan to
increase by 500,000 shares (subject to antidilution adjustments specified in
the plan) the total number of shares of Diedrich Coffee common stock that
may be issued under the plan for a total of 1,275,000 shares.

(4) To ratify the selection of KPMG LLP as the certified public accountants for
Diedrich Coffee's current fiscal year.

Diedrich Coffee stockholders may also be asked to vote on other matters
that may properly be submitted to a vote at the Diedrich Coffee annual meeting.
Diedrich Coffee stockholders may also be asked to vote upon a proposal to
adjourn or postpone the Diedrich Coffee annual meeting. This adjournment or
postponement could be used for the purpose, among others, of allowing time for
the solicitation of additional votes to approve the issuance of the Diedrich
Coffee shares.

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<PAGE> 99

PROXIES

Diedrich Coffee stockholders should complete and return the accompanying
form of proxy regardless of whether they will attend the annual meeting in
person. Diedrich Coffee stockholders may revoke their proxies at any time before
they are exercised by:

- giving the secretary of Diedrich Coffee written notice of revocation;

- by giving the secretary of Diedrich Coffee a properly executed proxy of a
later date; or

- by attending the Diedrich Coffee annual meeting and voting in person.

Written notices of revocation and other communications with respect to the
revocation of Diedrich Coffee proxies should be addressed to Diedrich Coffee,
Inc., 2144 Michelson Dr., Irvine, California, 92612, Attention: Corporate
Secretary. All shares represented by valid proxies received and not revoked
before they are exercised will be voted in the manner specified in the proxies.
If nothing is specified, the proxies will be voted in favor of each of the
proposals. Diedrich Coffee's board of directors is unaware of any other matters
that may be presented for action at the Diedrich Coffee annual meeting. If other
matters do properly come before the Diedrich Coffee annual meeting, however, it
is intended that shares represented by proxies will be voted in the discretion
of the proxyholders. No proxy that has been voted against approval and adoption
of the issuance of shares will be voted in favor of any adjournment or
postponement of the Diedrich Coffee annual meeting for the purpose of soliciting
additional proxies. However, if a stockholder abstains from voting on the
approval of the issuance of shares and makes no specification on an adjournment
or postponement for the purpose of soliciting additional proxies, then the proxy
may be voted for the adjournment or postponement.

SOLICITATION OF PROXIES

Diedrich Coffee will pay the entire cost of soliciting its proxies. In
addition to soliciting the proxies by mail, Diedrich Coffee will request banks,
brokers and other record holders to send proxies and proxy material to the
beneficial owners of Diedrich Coffee common stock and secure their voting
instructions, if necessary. Diedrich Coffee will reimburse such record holders
for their reasonable expenses in performing these tasks. If necessary, Diedrich
Coffee may use several of its regular employees, who will not be specially
compensated, to solicit proxies from stockholders, either personally or by
telephone, letter or other means.

RECORD DATE AND VOTING RIGHTS

Diedrich Coffee's board of directors has fixed June 1, 1999 as the record
date for determining the Diedrich Coffee stockholders entitled to notice of and
to vote at the Diedrich Coffee annual meeting. Therefore, only stockholders of
record at the close of business on the record date will receive notice of and be
able to vote at the Diedrich Coffee annual meeting. At the close of business on
the record date, there were 6,173,538 shares of Diedrich Coffee common stock
outstanding held by 153 record holders in addition to approximately 3,000
holders who do not hold shares in their own names. A majority of these shares
must be present at the Diedrich Coffee annual meeting, either in person or by
proxy, in order for there to be a quorum at the meeting. Each share of
outstanding Diedrich Coffee common stock entitles its holder to one vote.

Shares of Diedrich Coffee common stock present in person at the Diedrich
Coffee annual meeting but not voting, and shares for which Diedrich Coffee has
received proxies but with respect to which holders of these shares have
abstained, will be counted as present at the Diedrich Coffee annual meeting for
purpose of determining whether or not a quorum exists. Brokers who hold shares
in nominee or "street" name for customers who are the beneficial owners of the
shares may not give a proxy to vote shares held for these customers on the

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matters to be voted on at the Diedrich Coffee annual meeting without specific
instructions from them. However, broker non-votes will be counted for purposes
of determining whether a quorum exists.

Under Delaware law and Diedrich Coffee's Certificate of Incorporation, a
majority of the outstanding shares of Diedrich Coffee common stock entitled to
vote at the meeting must vote for each of proposals in order for them to be
adopted. Abstentions and broker non-votes will have the same effect as votes
against approval of the proposals. Therefore, Diedrich Coffee's board of
directors urges its stockholders to complete, date and sign the accompanying
proxy and return it promptly in the enclosed, postage-paid envelope.

SHARE OWNERSHIP OF MANAGEMENT AND CERTAIN STOCKHOLDERS

As of the record date, Diedrich Coffee's directors and executive officers
beneficially owned 2,892,187 shares of Diedrich Coffee's outstanding common
stock, entitling them to exercise approximately 47% of the voting power of the
common stock entitled to vote at the annual meeting. Diedrich Coffee expects
that these directors and executive officers will vote their shares for each of
the proposals. In addition, certain directors, executive officers and
significant stockholders have entered into a voting agreement whereby they have
agreed to vote a total of 2,606,273 shares, or approximately 42% of the
outstanding shares entitled to vote at the meeting, in favor of the issuance of
shares to Coffee People stockholders in the merger and the issuance of shares in
connection with the proposed equity offering or other type of financing.

Additional information about the beneficial ownership of Diedrich Coffee
common stock by those who own more than 5% of the stock, and more detailed
information about the beneficial ownership of Diedrich Coffee common stock by
directors and executive officers of Diedrich Coffee can be found elsewhere in
this joint proxy statement/prospectus under "Information About Diedrich
Coffee -- Diedrich Coffee's Principal Stockholders."

RECOMMENDATION OF DIEDRICH COFFEE BOARD OF DIRECTORS

Diedrich Coffee's board of directors has unanimously approved the merger
agreement and the transactions contemplated by it and unanimously recommends
that Diedrich Coffee stockholders vote for approval of the issuance of shares,
the election of each of the nominees for director, the amendment to the stock
incentive plan and the appointment of KPMG LLP as independent auditors for the
current fiscal year. See "The Merger -- Recommendation of the Diedrich Coffee
Board of Directors and Reasons for the Merger" and "Additional Matters for
Consideration of Diedrich Coffee Stockholders."

INDEPENDENT AUDITORS

A representative of KPMG LLP, independent certified public accountants of
Diedrich Coffee, will be present at the Diedrich Coffee annual meeting to
respond to questions raised at the meeting.

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COFFEE PEOPLE SPECIAL MEETING

MATTERS TO BE CONSIDERED AT THE MEETING

At the Coffee People special meeting, Coffee People stockholders will:

(1) vote on a proposal to approve and adopt the merger agreement and
approve the merger; and

(2) approve the amendment of Coffee People's articles of incorporation to:

- change the par value of the common stock from no par value to $.00001
par value per share; and

- reduce the authorized capital from 60,000,000 shares to 25,000,000
shares.

As a result of the merger, each share of Coffee People's outstanding common
stock will be converted into the right to receive cash and shares of Diedrich
Coffee common stock. Coffee People stockholders will receive in the aggregate:

- $17.75 million in cash;

- 1.5 million shares of Diedrich Coffee common stock; and

- an additional $5.25 million in cash or shares of Diedrich Coffee common
stock depending on the success of Diedrich Coffee's financing efforts.

Diedrich Coffee plans to complete an equity offering or other type of
financing with net proceeds of at least $17.75 million before the merger's
completion. The net proceeds of these financing efforts will determine how much
of the $5.25 million will be paid to Coffee People stockholders in cash and how
much will be paid in stock. Assuming that in-the-money employee and director
stock options and stock purchase rights are exercised, there will be
approximately 10.9 million outstanding shares of Coffee People common stock at
the time of the merger. Consequently, each outstanding share of Coffee People
common stock will be converted into the right to receive:

- $1.63 in cash;

- 0.14 share of Diedrich Coffee common stock; and

- $0.48 in cash or shares of Diedrich Coffee common stock depending on the
success of Diedrich Coffee's financing efforts.

THE COFFEE PEOPLE BOARD OF DIRECTORS HAS UNANIMOUSLY APPROVED THE MERGER
AGREEMENT AND THE MERGER. THE BOARD UNANIMOUSLY RECOMMENDS THAT COFFEE PEOPLE
STOCKHOLDERS VOTE "FOR" APPROVAL AND ADOPTION OF THE MERGER AGREEMENT AND
APPROVAL OF THE MERGER. THE COFFEE PEOPLE BOARD HAS ALSO UNANIMOUSLY APPROVED
THE AMENDMENTS TO THE ARTICLES OF INCORPORATION. THE BOARD UNANIMOUSLY
RECOMMENDS THAT COFFEE PEOPLE STOCKHOLDERS VOTE "FOR" APPROVAL OF THE AMENDMENTS
TO THE ARTICLES OF INCORPORATION. See "The Merger -- Recommendation of the
Coffee People Board and Reasons for the Merger" and "Additional Matter for
Consideration of Coffee People Stockholders."

Vote Required

The affirmative vote of the holders of a majority of the outstanding shares
of Coffee People common stock is required to approve the merger and the
amendment to the articles of incorporation.

Voting

On May 21, 1999, there were 10,776,323 shares of Coffee People common stock
outstanding. Each share of Coffee People common stock is entitled to one vote.
If you hold Coffee People common stock on May 21, 1999, you will be entitled to
receive notice of the

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special meeting and to vote at the meeting. Holders of a majority of the
outstanding Coffee People common stock must either be present at the special
meeting or represented at the meeting by proxy for the stockholders to transact
business.

As of March 6, 1999, Coffee People's largest stockholder, Second Cup,
beneficially owned approximately 69% of Coffee People's common stock. Second Cup
is a party to the merger agreement and, as part of a voting agreement, has
committed to vote its shares for approval of the merger agreement and the
merger.

HOW SHARES WILL BE VOTED AT THE SPECIAL MEETING

If you send us your proxy, your shares will be voted at the special meeting
as you specify in the proxy card. Properly executed proxies that do not contain
voting instructions will be voted "FOR" approval and adoption of the merger
agreement and approval of the merger.

Under Nasdaq rules, your broker cannot vote Coffee People common shares
without specific instructions from you. You should follow the directions your
broker provides to you regarding how to instruct your broker to vote your
shares. Without your instructions, your shares will not be voted on the merger,
which will have the same effect as voting against approval and adoption of the
merger agreement and approval of the merger.

We will count properly executed proxies marked "Abstain" for purposes of
determining whether there is a quorum, but the shares that any of these proxies
represent will not be voted at the special meeting.

HOW TO REVOKE A PROXY

Your grant of a proxy on the enclosed proxy card does not prevent you from
voting in person or otherwise revoking your proxy. You may revoke your proxy at
any time before it is exercised at the special meeting. To revoke your proxy,
either:

- deliver an executed revocation or a new proxy to:

Mark Archer
Coffee People, Inc.
11480 Commercial Parkway
Castroville, CA 95012; or

- attend the Coffee People special meeting and vote your shares in person.

SOLICITATION OF PROXIES

The Coffee People board of directors is making this proxy solicitation.
Coffee People will pay the entire cost of soliciting its proxies.

DISSENTERS' RIGHTS

COFFEE PEOPLE STOCKHOLDERS ARE ENTITLED TO ASSERT DISSENTERS' RIGHTS IN
CONNECTION WITH THE PROPOSED MERGER. YOU WILL HAVE THE RIGHT TO DISSENT AND
OBTAIN FAIR VALUE FOR YOUR SHARES UNDER OREGON LAW. YOUR DISSENTERS' RIGHTS AND
HOW TO EXERCISE THEM ARE DESCRIBED MORE FULLY ELSEWHERE IN THIS JOINT PROXY
STATEMENT/PROSPECTUS UNDER "ADDITIONAL INFORMATION -- DISSENTERS' OR APPRAISAL
RIGHTS."

Representatives of PricewaterhouseCoopers LLP, Coffee People's independent
public accountants, are expected to be present at the Coffee People special
meeting and will be available to respond to questions from Coffee People
stockholders.

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THE MERGER

BACKGROUND OF THE MERGER

Diedrich Coffee's objective is to become the leading national chain of
neighborhood coffeehouses and to penetrate the other segments of the retail
specialty coffee market. At various times since its initial public offering in
September 1996, Diedrich Coffee has considered the strategic acquisition of, and
combination with, other appropriate existing specialty coffee retailers as one
strategy to accomplish this goal. Similarly, Coffee People has from time-to-time
considered the possibility of a strategic combination with another specialty
coffee retailer as a method to enhance stockholder value. The managements of
Diedrich Coffee and Coffee People evaluated their potential strategic fit with
other companies based on a number of considerations, including:

- the business potential of managing a portfolio of brands;

- the strengths of the respective brands;

- their management team's strengths, vision, operating achievements and
commitment;

- their purchasing, roasting, packaging and distribution assets;

- their geographic location, breadth of business and access to capital;

- the potential to achieve market segment leadership by each brand; and

- similar philosophies of scale, franchising and quality commitment.

After the merger with Gloria Jean's in May 1998, Coffee People decided to
pursue a consolidation strategy of acquiring other specialty coffee or related
retail companies. Management believed that it had become increasingly difficult
for smaller companies to compete in the specialty coffee industry due to several
factors, including the economies of scale, purchasing power and brand awareness
that only larger companies can achieve. Through consolidation, Coffee People
wanted to operate a portfolio of regional brands and take advantage of the
benefits that could be provided by being a national organization, while
maintaining loyalty to the regional brand.

Gloria Jean's had engaged in preliminary business combination discussions
with another specialty coffee retailer before the merger with Coffee People.
After the merger, the Coffee People board authorized the company to continue
these discussions, and to pursue any other combinations with related businesses
that would increase stockholder value. Coffee People made written indications of
interest to two specialty coffee firms, including the company Gloria Jean's had
talked to before the merger, and another mall-based chain. The three companies
that were approached rejected Coffee People's indications of interest.

In August 1998, Michael D. Bregman, Chairman of the Coffee People board,
contacted John E. Martin, Chairman of the Diedrich Coffee board, to explore the
possibility of a combination of the two companies. On August 25, 1999, Mr.
Bregman, Alton W. McEwen, Coffee People's President and Chief Executive Officer,
and Mark J. Archer, Coffee People's Chief Financial Officer, met with Mr.
Martin, Timothy J. Ryan, Diedrich Coffee's President and Chief Executive
Officer, and Ann Wride, Diedrich Coffee's Chief Financial Officer, at Diedrich
Coffee's headquarters. The parties discussed the strategic merits of a business
combination, as well as the financial and organizational aspects of such a
transaction. Diedrich Coffee also provided Coffee People with financial
information about the company after Coffee People executed a confidentiality
agreement.

On September 30, 1998, Coffee People retained BancBoston Robertson Stephens
Inc. as its exclusive financial advisor. Coffee People asked Robertson Stephens
to review the company's alternatives for increasing stockholder value. Robertson
Stephens advised Coffee People in early October that although Coffee People's
strategy of acquiring smaller regional companies was viable and that the market
could be receptive to an alternative to Starbucks, other companies

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pursuing similar strategies were not currently receiving strong valuations in
the financial markets. Thus, Robertson Stephens and Coffee People discussed the
possibility of Coffee People pursuing a strategic combination with a larger
company.

On October 29, 1998, Coffee People's and Diedrich Coffee's senior
management, Robertson Stephens and First Security Van Kasper, Diedrich Coffee's
financial advisor, met at Van Kasper's offices to continue discussions from the
previous meeting in August. The parties further explored the strategic merits of
a business combination and generally discussed the business strategies of each
company. The parties agreed to meet again in November and, in the interim, to
formalize proposals for a business combination.

Shortly before the October meeting, Diedrich had been consulting with Van
Kasper on various financial matters concerning a proposed transaction with
Coffee People. On November 2, 1998, Diedrich Coffee formally retained Van
Kasper. Over the next several weeks, Van Kasper prepared a financial analysis
and proposal for a business combination with Coffee People.

On November 4, 1998, Robertson Stephens and the Coffee People board
discussed possible courses of action. The board directed Coffee People's
management to pursue a sale of the company. Accordingly, during November and
December, Coffee People's senior management and Robertson Stephens contacted
over 25 potential buyers and met with 10 parties who had expressed interest in a
transaction, including Diedrich Coffee. On November 16, 1998, Coffee People's
and Diedrich Coffee's senior management and their respective financial advisors
met at Robertson Stephens' offices. Diedrich Coffee presented a proposal to
acquire Coffee People in the form of a share exchange based on the relative
market valuations of the two companies. Coffee People rejected this proposal,
reasoning that the market did not accurately reflect Coffee People's actual
value, and therefore a share exchange would result in an inadequate acquisition
price.

Following the November meeting, the parties and their respective financial
advisors continued to discuss the possible terms of a Coffee People acquisition.
Each of the company's financial advisors prepared and discussed with their
respective clients and their boards of directors various financial analyses and
models. These discussions culminated in a meeting at Van Kasper's offices on
January 20, 1999. At this meeting, Messrs. Bregman, McEwen, Archer, Martin and
Ryan and Ms. Wride discussed the terms of the acquisition, including the
aggregate acquisition price and its payment structure.

In the subsequent week, Diedrich Coffee finalized these discussions in a
non-binding letter of intent that was presented to Coffee People on February 3,
1999. On that day, Coffee People also received non-binding letters of intent
from two other parties that Coffee People had previously met with in December.
On February 4, 1999, the Coffee People board met to consider the three letters
of intent and unanimously voted to pursue negotiation of a definitive letter of
intent with Diedrich Coffee. This decision was based in part on Robertson
Stephens' discussions with the Coffee People board on Diedrich Coffee's
acquisition proposal.

On February 8, 1999, the companies, after approval by their respective
boards, signed a non-binding letter of intent for the acquisition of Coffee
People by Diedrich Coffee. The letter of intent proposed the acquisition as a
merger of Coffee People with and into a wholly-owned subsidiary of Diedrich
Coffee. The letter contemplated that Diedrich Coffee would pay Coffee People
stockholders a combination of cash and stock, and the aggregate purchase price
for all of the outstanding shares of Coffee People capital stock would be $35
million.

Diedrich Coffee decided it would raise a portion of the cash payment to
Coffee People's stockholders by means of an equity offering of its common stock,
possibly a public offering. Because of Robertson Stephens' size, experience and
reputation in the capital markets, Coffee People suggested to Diedrich Coffee
that it might be beneficial to Diedrich Coffee if Robertson

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Stephens were to serve as lead manager for Diedrich Coffee's equity offering.
Following such conversation, Robertson Stephens approached Diedrich Coffee about
serving as lead manager or exclusive placement agent, as applicable, for
Diedrich Coffee's equity offering.

Robertson Stephens discussed with Coffee People the potential conflicts
that could arise, or be perceived to arise, from Robertson Stephens acting as
both exclusive financial adviser to Coffee People for the merger and as possible
lead manager for Diedrich Coffee's equity offering. Such potential conflicts
could include a desire by Robertson Stephens to improperly encourage the merger
in order to collect an underwriting or placement fee from the equity offering.
Following this discussion, Robertson Stephens and Coffee People determined that
it would be appropriate for Coffee People to engage an independent investment
bank to review the merger and issue a fairness opinion in place of Robertson
Stephens, provided that the fees for this independent investment bank would be
paid out of Robertson Stephens' advisory fee for the merger. Coffee People then
engaged Black & Co. as its financial adviser for purposes of reviewing the
merger and preparing and presenting a fairness opinion to the board of
directors.

Following execution of the letter of intent, Coffee People and Diedrich
Coffee conducted due diligence investigations. Throughout February and early
March, senior management of Coffee People and Diedrich Coffee and their
respective financial and legal advisors discussed and reviewed the business,
strategies and prospects of each company, visited facilities and retail
locations, interviewed personnel and spoke with key franchisees. In conjunction
with their due diligence investigations, the companies and their respective
advisors negotiated the material terms of a definitive merger agreement. During
this period, each company routinely briefed members of their board of directors
as to the progress of diligence and negotiations.

By the week of March 8, 1999, Coffee People and Diedrich Coffee had
completed most of their due diligence, and the companies had circulated several
drafts of the merger agreement. On March 12 and 13, 1999, senior management of
Coffee People and Diedrich Coffee and their respective legal and financial
advisors met to finalize the terms of the definitive merger agreement. In
particular, after conducting its due diligence investigations, Diedrich Coffee's
management expressed their unwillingness to proceed with the acquisition at the
price set forth in the letter of intent. Diedrich Coffee's management explained
that the company could proceed only, subject to board approval, at an aggregate
purchase price of $32 million, payable in a combination of cash and Diedrich
Coffee common stock. Coffee People's management agreed to convey these terms to
its board and to Second Cup on March 15, 1999. Similarly, Mr. Martin noted that
Diedrich Coffee's board would also meet on March 15, 1999 to consider the terms
of the merger agreement.

Second Cup's board of directors met telephonically and reviewed and
approved the terms of the definitive agreement on March 15, 1999. Later that
same day, Coffee People's board convened telephonically to review the agreement.
Black & Co. presented its written opinion to the board that the merger was fair
from a financial point of view to Coffee People's stockholders. At the end of
the meeting, Coffee People's board unanimously approved the merger agreement and
the merger with Diedrich Coffee.

Also on March 15, 1999, Diedrich Coffee's board convened telephonically to
review the merger agreement. Diedrich Coffee's legal counsel summarized the
material terms of the proposed merger and reviewed the legal standards
applicable to the board of directors' analysis, including the duties of care and
loyalty owed to Diedrich Coffee and its stockholders. Diedrich Coffee's legal
counsel then reviewed the regulatory process that would apply to the merger,
including required filings with the Commission. Following this presentation,
Diedrich Coffee's board approved and adopted by a unanimous vote the merger
agreement and the transactions contemplated by it, subject to receipt before
execution of a fairness opinion from Van Kasper. On March 16, 1999, Diedrich
Coffee received the written opinion of Van Kasper that, as of the date of the
opinion and subject to its factors and assumptions, the merger is fair from a

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financial point of view to Diedrich Coffee stockholders. Later that day, Coffee
People and Diedrich Coffee signed the merger agreement.

RECOMMENDATION OF THE DIEDRICH COFFEE BOARD OF DIRECTORS AND REASONS FOR THE
MERGER

The Diedrich Coffee board believes that the issuance of Diedrich Coffee
common stock in the merger and in the related Diedrich Coffee equity offering is
fair to, and in the best interests of, Diedrich Coffee and its stockholders.
Accordingly, the Diedrich Coffee board has approved the merger agreement and the
issuance of Diedrich Coffee common stock and recommends that Diedrich Coffee
stockholders vote for approval of the issuance of Diedrich Coffee common stock.

The Diedrich Coffee board also believes that the merger presents a unique
opportunity to dominate two of the three specialty coffee market segments -- the
mall coffee store segment and the coffeehouse segment and create the second
largest company in the retail specialty coffee market. In reaching its decision
to approve the merger agreement and the transactions contemplated by it, the
Diedrich Coffee board consulted with Diedrich Coffee's management, as well as
its financial and legal advisors, and considered a variety of factors, including
the following positive factors:

- The Diedrich Coffee board's familiarity with and review of Diedrich
Coffee's business, results of operations, financial condition, earnings,
historical stock price and prospects.

- The business, results of operations, financial condition, earnings,
historical stock price and prospects of Coffee People. In making its
determination, the board took into account the results of Diedrich
Coffee's due diligence review of Coffee People's business.

- The anticipated effectiveness of the merger in implementing and
accelerating Diedrich Coffee's strategy to become one of the largest
companies in the retail specialty coffee market. The board noted that the
combined company will have 360 retail locations in 38 states and 7
countries.

- The board's belief that the retail specialty coffee market has evolved
into three identifiable segments:

-- retail coffee stores located in malls, (i.e., the mall coffee store
segment),

-- neighborhood coffeehouses usually located in suburban or near urban
areas, (i.e, the coffeehouse segment), and

-- coffee/espresso bars located in urban or downtown settings, (i.e.,
the coffee/espresso bar segment).

The board noted that the acquisition of Coffee People along with its
subsidiary, Gloria Jean's, Inc., will make Diedrich Coffee the leader in
the mall coffee store segment.

- The board's belief that currently no company dominates the coffeehouse
segment. The board noted that the anticipated conversion of Coffee
People's Coffee Plantation and Coffee People (Oregon) coffeehouses to the
Diedrich Coffee brand is a significant step towards becoming the leader
in this segment. The board believes that the coffeehouse segment is where
both quick-service and casual dining chains have achieved economies of
scale.

- The Diedrich Coffee board's belief that the retail specialty coffee
market is in a mode of consolidation and that the combination of Diedrich
Coffee and Coffee People will likely provide greater exposure and
marketing capabilities to better compete with Starbucks Corporation,
which is currently the leader in the coffee/espresso bar segment.

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- The potential benefits from the combined scale, scope and strength of
Diedrich Coffee's and Coffee People's operations relative to Diedrich
Coffee on a stand-alone basis. In particular, the board noted that the
acquisition of Coffee People would (a) provide improved stability of
financial and business operations because of the anticipated increased
cash flow and earnings, (b) greater access to capital, distribution and
coffee roasting infrastructures and (c) decreased supply and distribution
costs.

- The expectation that the merger will be accretive to Diedrich Coffee's
earnings even if the above benefits are not realized.

- The belief of Diedrich Coffee's senior management and the board that
Diedrich Coffee and Coffee People share a compatible business culture,
including a shared vision of national growth through franchising, and
that their respective management possess complementary skills and
expertise.

- The structure of the merger and the terms of the merger agreement are
acceptable to Diedrich Coffee.

- The agreement of holders of approximately 42% of Diedrich Coffee common
stock to vote in favor of approval of the issuance of Diedrich Coffee
common stock and the terms of the other agreements being entered into in
connection with the merger agreement. See "The Merger -- Voting
Agreement."

- The written opinion of Van Kasper that, as of March 15, 1999, the merger
is fair from a financial point of view to Diedrich Coffee and its
stockholders. See "The Merger -- Opinion of Diedrich Coffee's Financial
Advisor."

Diedrich Coffee's board also considered countervailing factors in
evaluating the merger, including the following:

- The expenses and operational difficulties of integrating the cultures,
brands, processes and geographically separated businesses of Diedrich
Coffee and Coffee People.

- The dilution of Diedrich Coffee stockholders that would occur because of
the merger and related Diedrich Coffee equity offering.

- The risk that Diedrich Coffee may not realize the earnings enhancements
that are anticipated from the merger.

- The potential for key personnel to terminate their employment with either
Coffee People or Diedrich Coffee.

The foregoing discussion of the information and factors considered by the
Diedrich Coffee board is not intended to be exhaustive, but includes all
material factors considered by the board. In reaching its determination to
approve the merger agreement, the Diedrich Coffee board did not assign any
relative weights to the foregoing factors, and individual directors may have
given different weights to different factors. The board determined that the
potentially adverse consequences, uncertainties and risks of the merger were
outweighed by its anticipated benefits.

RECOMMENDATION OF THE COFFEE PEOPLE BOARD OF DIRECTORS AND REASONS FOR THE
MERGER

The Coffee People board believes that the merger with Diedrich Coffee is
fair to, and in the best interests of, Coffee People stockholders. The board has
approved the merger agreement and recommends that Coffee People stockholders
vote to approve the merger agreement.

The Coffee People board believes that the merger provides the best
opportunity to increase stockholder value in the short term. The Coffee People
board and management consulted with

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financial advisors in reviewing the company's strategic options. The factors the
board considered include the following:

Industry Considerations

- The specialty coffee industry is entering a consolidation phase (e.g.,
Starbuck's purchase of Pasqua, AFC's purchase of Seattle's Best Coffee).

- Smaller regional chains have so far been ineffective at expanding and are
generally unprofitable because of overhead costs.

- Without growth and increased economies of scale, smaller companies may
not be able to compete effectively.

Capital Market Considerations

- The financial markets are currently unreceptive to small cap restaurant
companies such as Coffee People.

- Public companies pursuing consolidations are currently undervalued in the
markets.

- Coffee People is not well known and the reverse purchase accounting
resulting from the Gloria Jean's merger makes the company's financial
statements difficult to interpret.

- Coffee People is not large enough to attract quality investment research.

Transaction Considerations

- The combination with Diedrich Coffee will increase Coffee People's size,
visibility, earnings and competitive advantages.

- Diedrich Coffee and Coffee People appear to be compatible companies with
similar philosophies and goals.

- The business, financial condition and prospects of Diedrich Coffee make
it an attractive buyer, and Coffee People's due diligence review of
Diedrich Coffee supports this position.

- Coffee People has received the written opinion of Black & Co. that the
merger is fair from a financial point of view to Coffee People and its
stockholders.

- The $32 million purchase price represents a premium over the recent
market price of Coffee People's stock.

- The terms of the merger agreement are acceptable to Coffee People and to
Second Cup as the company's majority stockholder.

- Diedrich Coffee stockholders owning approximately 42% of the outstanding
shares of Diedrich Coffee common stock have agreed to vote in favor of
issuing shares to Coffee People stockholders in the merger.

OPINION OF DIEDRICH COFFEE'S FINANCIAL ADVISOR

Diedrich Coffee retained First Security Van Kasper, on November 2, 1998, to
act as Diedrich Coffee's financial advisor in connection with the merger.
Diedrich Coffee did not instruct Van Kasper with respect to the methodologies or
conclusions reached in connection with its fairness opinion, nor did it place
any limitations on Van Kasper's investigations and procedures followed in
rendering its fairness opinion.

On March 16, 1999, Van Kasper delivered to the Diedrich Coffee board its
written opinion, dated as of March 15, 1999, that, as of such date and based on
considerations set forth

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in the opinion, the merger is fair from a financial point of view to Diedrich
Coffee stockholders. Van Kasper's opinion is limited to the fairness of the
terms and conditions of the merger as structured on March 15, 1999, from a
financial point of view, to Diedrich Coffee stockholders, and it does not
address Diedrich Coffee's underlying business decision to proceed with the
merger.

In conducting its review and in rendering its opinion, Van Kasper, without
any independent verification, (a) relied on the accuracy and completeness of all
the financial and other publicly available information reviewed by them or that
was furnished to them by Diedrich Coffee or Coffee People and (b) assumed that
the projections for Diedrich Coffee, Coffee People, and the combined company
after completion of the merger were reasonably prepared based on assumptions
reflecting good faith judgments of the management teams preparing them as the
most likely future performance of Diedrich Coffee, Coffee People, and the
combined company. To Van Kasper's knowledge, neither Diedrich Coffee's
management nor Coffee People's management has any information or belief that
would make any projections misleading in any respect. Van Kasper was not
retained to, and it did not, make any independent evaluation or appraisal of
Diedrich Coffee's or Coffee People's assets, liabilities or prospects.

THE FULL TEXT OF VAN KASPER'S WRITTEN OPINION IS ATTACHED TO THE BACK OF
THIS DOCUMENT AS APPENDIX B AND IS INCORPORATED BY REFERENCE. VAN KASPER HAS
CONSENTED TO THE USE OF ITS OPINION IN THIS DOCUMENT. DIEDRICH COFFEE
STOCKHOLDERS ARE URGED TO READ THIS OPINION IN ITS ENTIRETY FOR ASSUMPTIONS
MADE, PROCEDURES FOLLOWED, MATTERS CONSIDERED AND LIMITS OF THE REVIEW BY VAN
KASPER IN ARRIVING AT ITS OPINION. THE SUMMARY OF VAN KASPER'S OPINION SET FORTH
BELOW IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO ITS FULL TEXT.

Set forth below is a brief summary of the analyses performed by Van Kasper
in conjunction with the delivery of its written fairness opinion.

Comparisons to Selected Publicly Traded Comparable Companies. Van Kasper
performed a valuation of Coffee People using selected financial ratios and
multiples of seven comparable publicly traded companies identified by Van
Kasper, consisting of:

- - Au Bon Pain Co., Inc.
- - Ben & Jerry's Homemade, Inc.
- - Blimpie International, Inc.
- - Diedrich Coffee, Inc.
- - New World Coffee & Bagels, Inc.
- - TCBY Enterprises, Inc.
- - Yogen Fruz World-Wide, Inc.

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<PAGE> 110

Van Kasper utilized several different multiples to derive an indicated
equity value for Coffee People. They are:

<TABLE>
<CAPTION>
MULTIPLE COMPARABLE COMPANY
-------- ------------------
<S> <C>
Market value of invested capital to Range: .4 to 1.56
latest twelve months revenues Average: .9
Adjusted Average - eliminating
the highest and lowest values: .9

Market value of invested capital to Range: 5.15 to 12.0
latest twelve months earnings before Average: 7.9
interest, tax, depreciation and Adjusted Average: 7.5
amortization ("EBITDA")

Market capitalization to tangible Range: 1.0 to 5.7
equity Average: 2.2
Adjusted Average: 1.7

Price to estimated 1999 net income Range: 11.6 to 21.9
Average: 15.0
Adjusted Average: 13.3
</TABLE>

On the basis of these multiples, Van Kasper calculated an approximate
indicated equity value for Coffee People on a stand-alone basis of $32.9
million.

No company used in the above analysis for comparison purposes is identical
to Coffee People. Accordingly, an analysis of the results of the foregoing is
not purely mathematical; rather it involves complex considerations and judgments
as to the companies' financial and operating characteristics and other factors
that could affect the value of the companies to which Coffee People is being
compared.

Discounted Cash Flow Analysis. Van Kasper performed a discounted cash flow
analysis of Coffee People utilizing the anticipated future cash flow streams
that Coffee People would produce over the period from July 1, 1999 through
January 31, 2002, if Coffee People performed in accordance with forecasts
provided by Coffee People's management. Van Kasper also estimated a terminal
value for Coffee People as of January 31, 2002 by applying multiples ranging
from 6.0 to 8.0 times Coffee People's projected EBITDA for the fiscal year
ending January 31, 2002. Van Kasper based the range of terminal value multiples,
in part, on the trading multiples of the publicly traded comparable companies.
The cash flow streams and terminal value were discounted to their present value
as of July 1, 1999 using a range of discount rates from 17.0% to 19.0%,
reflecting different assumptions regarding Coffee People's weighted average cost
of capital. On the basis of these calculations, Van Kasper determined an
approximate indicated equity value for Coffee People, on a stand alone basis, of
$37.6 million.

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<PAGE> 111

Comparable Merger and Acquisition Merger Analysis. Van Kasper researched a
variety of merger and acquisition transaction data sources, including on-line
databases, public filings, press releases and newspapers for the time period
from January 1, 1996 to the date of its analysis. Van Kasper located 36
comparable merger and acquisition transactions that disclosed sufficient details
to draw conclusions regarding valuation. Upon further examination, 27
transactions were eliminated for a variety of reasons including differences in
transaction size, incompatible underlying deal structure or lack of data. The
remaining 9 transactions were:

- Mrs. Fields/Pretzelmaker Inc.,

- Mrs. Fields/Cookies USA,

- New World Coffee & Bagels, Inc./Manhattan Bagel Co. Inc.,

- Starbucks Corporation/Seattle Coffee Company,

- Fleet Equity Partners/Skyline Chili Inc.,

- Coffee People Inc./Coffee Plantation, Inc.,

- Chock Full O'Nuts Corp/Ireland Coffee & Tea Co.,

- BAB Holdings Inc./Bagels Unlimited Inc., and

- Yogen Fruz World-Wide, Inc./Brice Foods Inc.

Van Kasper utilized these transactions to derive a valuation of Coffee
People utilizing the multiple of total deal value to latest twelve months
revenues. The range of multiples of total deal value to latest twelve months
revenues were 0.4 to 8.9, with an average of 1.6 and an adjusted average of 0.7.
On the basis of this adjusted average multiple, Van Kasper calculated an
approximate indicated equity value for Coffee People of $37.1 million.

The summary set forth above describes the material analyses performed by
Van Kasper and does not purport to be a complete description of such analyses.
The preparation of a fairness opinion is a complex process and is not
necessarily susceptible to partial analysis or summary description. In addition,
the evaluation of fairness of the merger, from a financial point of view, as of
the date of the fairness opinion, was to some extent a subjective one based on
the experience and judgment of Van Kasper, and not merely the result of
mathematical analysis of the financial data. Therefore, despite the separate
factors summarized above, Van Kasper believes that its analyses must be
considered as a whole and that selecting portions of its analyses, without
considering all factors and analyses, would create an incomplete view of the
underlying process by which Van Kasper reached its opinion.

In performing its analyses, Van Kasper made numerous assumptions with
respect to industry performance, general business and economic conditions and
other matters, in addition to the financial assumptions described above. The
analyses performed by Van Kasper are not necessarily indicative of actual values
or actual future results, which may be significantly more or less favorable than
those suggested by such analyses. The analyses were prepared solely as part of
Van Kasper's analysis of the cash and stock payment in the merger. They do not
purport to be appraisals or to reflect the prices at which a company might be
sold or the prices at which any securities of Diedrich Coffee or the post-merger
combined company may trade at any time in the future. Furthermore, Van Kasper
may have given certain analyses more or less weight than other analyses and may
have deemed various assumptions more or less probable than other assumptions, so
that the ranges of valuations resulting from any particular analysis described
above should not be taken to be Van Kasper's view of the actual value of
Diedrich Coffee, Coffee People, or the post-merger combined company.

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<PAGE> 112

Method of Selection/Qualifications of Van Kasper. The Diedrich Coffee board
retained Van Kasper to act as its financial advisor based upon its
qualifications, experience and expertise. Van Kasper, as part of its investment
banking activities, regularly engages in the valuation of businesses and
securities in connection with mergers and acquisitions, private placements and
for corporate and other purposes. Van Kasper, a wholly-owned subsidiary of First
Security Corporation, is a full service investment banking and brokerage firm
specializing in emerging growth and middle market companies.

Relationship/Compensation. On November 2, 1998, Diedrich Coffee engaged Van
Kasper to act as its exclusive financial advisor in connection with the merger.
The parties signed a letter agreement whereby Diedrich Coffee agreed to pay Van
Kasper a fee of $60,000 in connection with rendering its fairness opinion. Also
under the letter agreement, Diedrich Coffee paid to Van Kasper a non-refundable
retainer in the amount of $50,000 and agreed to pay to Van Kasper, upon
completion of the merger, an additional $340,000 as a completion fee. In
addition, Diedrich Coffee agreed to reimburse Van Kasper for its out of pocket
expenses, up to $10,000, and agreed to indemnify Van Kasper against certain
liabilities relating to or arising from the services provided by Van Kasper.

In addition to the foregoing engagement, under a letter agreement dated
November 3, 1998, Diedrich Coffee engaged Van Kasper to assist it in locating
financing. The agreement expired on December 10, 1998. However, Diedrich Coffee
is obligated to pay Van Kasper a financing fee if it receives financing from any
investor introduced to Diedrich Coffee by Van Kasper or contacted by Van Kasper,
at the request of Diedrich Coffee, during the term of such agreement. The
financing fee is equal to 2.5% of the total amount of any debt raised and 5% of
the total amount of any equity raised, plus, in the event of an equity
financing, a warrant to purchase that number of shares of Diedrich Coffee common
stock equal to 5% of the amount purchased by the investor.

Other than the two letter agreements referred to above, Van Kasper has no
affiliations with Diedrich Coffee or Coffee People.

OPINION OF COFFEE PEOPLE'S FINANCIAL ADVISOR

As discussed more fully above, Coffee People retained Black & Co. as an
additional financial advisor because of potential conflicts that could arise, or
be perceived to arise, from Robertson Stephens acting as both exclusive
financial advisor to Coffee People for the merger and possible lead manager for
Diedrich Coffee's equity offering. Coffee People asked Black & Co. to render an
opinion to the Coffee People board as to whether the aggregate consideration to
be paid to Coffee People pursuant to the merger agreement was fair to the
stockholders of Coffee People from a financial point of view. Black & Co. was
not requested to make any recommendation to the Coffee People board as to the
percentage of shares of Diedrich Coffee to be issued to Coffee People
stockholders.

On March 15, 1999, Black & Co. delivered an oral opinion to the Coffee
People board that, as of March 15, and based upon and subject to certain
assumptions and other matters described in its written opinion, the
consideration to be paid to Coffee People in the merger is fair to the
stockholders of Coffee People from a financial point of view. The oral opinion
was followed by a written opinion, dated March 16, 1999, that confirms Black &
Co's conclusions. Black & Co.'s opinion is addressed to the board of directors
of Coffee People and is directed only to the financial terms of the merger. The
opinion is not a recommendation to any Coffee People stockholder as to how to
vote at the special meeting.

THE COMPLETE TEXT OF BLACK & CO.'S WRITTEN OPINION IS ATTACHED TO THE BACK
OF THIS PROXY STATEMENT/PROSPECTUS AS APPENDIX C AN IS INCORPORATED BY
REFERENCE. THE OPINION CONTAINS THE ASSUMPTIONS MADE, MATTERS CONSIDERED,
LIMITATIONS ON THE REVIEW UNDERTAKEN AND SCOPE OF THE REVIEW UNDERTAKEN BY BLACK
& CO. COFFEE PEOPLE STOCKHOLDERS ARE URGED TO READ THE ENTIRE

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<PAGE> 113

OPINION CAREFULLY FOR A DESCRIPTION OF THE PROCEDURES FOLLOWED, THE FACTORS
CONSIDERED, AND THE ASSUMPTIONS MADE BY BLACK & CO.

Black & Co. undertook the following actions in arriving at its opinion:

- reviewed the merger agreement between Coffee People and Diedrich Coffee;

- reviewed documents relating to the merger agreement;

- reviewed relevant, recent publicly available information concerning
Coffee People and Diedrich Coffee;

- held discussions with members of senior management of Coffee People and
Diedrich Coffee concerning the business prospects of Coffee People and
Diedrich Coffee, including such managements' views as to the organization
of and strategies with respect to the merger of Coffee People and
Diedrich Coffee;

- reviewed certain operating and financial reports prepared by the
managements of Coffee People and Diedrich Coffee;

- reviewed other relevant information from the internal records of Coffee
People and Diedrich Coffee;

- reviewed the recent reported prices and trading activity for the common
stock of other companies engaged in businesses Black & Co. considered
comparable to those of Coffee People;

- compared certain publicly available financial data for the same
comparable companies to similar data for Coffee People;

- reviewed the financial terms of other merger and acquisition transactions
that Black & Co. deemed generally relevant; and

- performed and considered such other studies, analyses, inquiries and
investigations as Black & Co. deemed appropriate.

Coffee People and Diedrich Coffee did not deny Black & Co. access to any
requested information, to the best of Black & Co.'s knowledge.

Black & Co. assumed and relied upon the accuracy and completeness of the
information it reviewed for the purposes of its opinion. Black & Co. did not get
independent verification of this information. Black & Co. also assumed that:

- the financial information of Coffee People and Diedrich Coffee had been
reasonably prepared on bases reflecting the best currently available
estimates and judgments of each company's management of the operating and
financial performance of each company;

- there were no material changes in Coffee People's or Diedrich Coffee's
assets, financial condition, results of operations, business or prospects
since the date of the last financial statements made available to Black &
Co.; and

- all material liabilities of Coffee People and Diedrich Coffee are as set
forth in their respective financial statements.

Black & Co. did not make or obtain any independent evaluation, appraisal or
physical inspection of the assets or liabilities of Coffee People or Diedrich
Coffee. The Black & Co. opinion states that it was based on economic, financial,
market and other conditions existing as of March 16, 1999.

Black & Co. expresses no opinion as to what the value of Diedrich Coffee
common stock will be at the time of the merger, or the prices at which Coffee
People common stock will actually trade at any time.

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<PAGE> 114

Based upon this information, Black & Co. performed a variety of financial
analyses of the merger. The following paragraphs summarize the significant
financial analyses performed by Black & Co. in arriving at its opinion.

Contribution analysis. Black & Co. reviewed the pro forma contribution of
Coffee People and Diedrich Coffee as of and for the twelve months ended December
31, 1998. Black & Co. reviewed, among other things, pro forma contributions to
net revenues, gross profit, adjusted earnings before interest expense, taxes,
depreciation and amortization ("EBITDA"), net tangible assets, and net tangible
equity.

Based on this analysis, for the twelve months ended December 31, 1998,
Coffee People contributed:

- 68.7% of pro forma combined net revenues,

- 68.3% of pro forma combined gross profit,

- 100% of pro forma combined adjusted EBITDA,

- 71.3% of pro forma combined net tangible assets, and

- 75.8% of pro forma combined net tangible equity.

During this period both Coffee People and Diedrich reported net losses.

Comparable company analysis. Black & Co. compared selected historical and
projected operating and stock market data and operating and financial ratios for
Coffee People, on an individual and a pro forma combined basis, to the
corresponding data and ratios of selected publicly traded specialty coffee
companies that Black & Co. felt were generally comparable to Coffee People.
These companies included:

- Starbucks Corporation,

- Diedrich Coffee, Inc.,

- New World Coffee & Bagels, Inc.,

- Chock Full O' Nuts, and

- Green Mountain Coffee Co.

The data and ratios Black & Co. reviewed for these companies included:

- price per share to historical revenue,

- price per share to historical and projected earnings per share,

- price per share to historical EBITDA per share, and

- market value to historical book value.

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<PAGE> 115

Black & Co. calculated specific multiples for the comparable companies. The
table below lists the measurement and the multiples for the comparable companies
and for Coffee People.

<TABLE>
<CAPTION>
MULTIPLE COMPARABLE COMPANIES COFFEE PEOPLE
-------- ---------------------- -------------
<S> <C> <C>
Total market capitalization to last Range: .2 to 3.7 .4
twelve months revenues Mean: .7
Median: .6
Last twelve months price to historic Range: 6.9 to 91.2 *
earnings Mean: 49.6
Median: 49.1
Price to projected earnings Range: 5.35 to 44.58 5.35
Mean: 24.9
Median: 25.0
Market value to historical book value Range: 1.0 to 6.5 1.2
Mean: 1.5
Median: 1.9
Price per share to last twelve months Range: 3.29 to 24.22 7.32
EBITDA Mean: 6.71
Median: 9.5
</TABLE>

- ---------------
* Black & Co. did not deem a price-earnings ratio comparison meaningful, since
Coffee People reported a net loss for the trailing twelve month period.

Comparable transaction analysis. Black & Co. also analyzed publicly
available financial information for 23 selected mergers and acquisitions of
companies in the restaurant industry. The transactions analyzed had aggregate
transaction values up to $1.1 billion. Black & Co. selected and analyzed the
following multiples:

<TABLE>
<CAPTION>
MEAN VALUES
-----------
<S> <C>
Transaction value to last twelve month sales................ 0.96
Transaction value to last twelve month earnings............. 23.18
Transaction value to last twelve month EBITDA............... 9.65
Transaction value to book value............................. 2.10
Premium paid over price one week prior to announcement...... 27%
Premium paid over price four weeks prior to announcement.... 34%
</TABLE>

No company used in any comparable company analysis as a comparison is
identical to Coffee People. No transaction used in any comparable transaction
analysis is identical to the Diedrich Coffee/Coffee People merger. Accordingly,
these analyses are not simply mathematical. They involve complex considerations
and judgments concerning differences in the financial and operating
characteristics of the comparable companies and other factors that could affect
the public trading value of the comparable companies and transactions to which
they are being compared.

Premium analysis. Black & Co. calculated the premium implied by the
purchase price per share of the Coffee People common stock in the merger to the
closing price of the common stock on selected days prior to February 9, 1999,
the date the merger was announced. The following table shows the number of days
before the merger was announced and the premium the merger price represents over
the closing price of the common stock on that day.

<TABLE>
<CAPTION>
NUMBER OF DAYS BEFORE MERGER ANNOUNCEMENT PURCHASE PRICE PREMIUM
- ----------------------------------------- ----------------------
<S> <C>
60................... 62.3%
40................... 65.9%
30................... 61.2%
20................... 58.8%
1.................... 150.0%
</TABLE>

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<PAGE> 116

The preparation of a fairness opinion involves various determinations as to
the most appropriate and relevant quantitative and qualitative methods of
financial analyses and the application of those methods to the particular
circumstances. Therefore, such an opinion is not easy to summarize accurately.
Accordingly, Black & Co. believes that its analyses must be considered as a
whole. If you consider any portions of the analyses and of the factors
considered, without considering all analyses and factors, you could be given a
misleading or incomplete view of the process underlying the opinion.

In its analyses, Black & Co. made numerous assumptions with respect to
industry performance, general business and economic and other matters, many of
which are beyond Coffee People's control. Any estimates contained in these
analyses do not necessarily indicate actual values, and cannot predict future
results or values. Actual or future values may be significantly more or less
favorable than the values set forth in the opinion. Additionally, analyses
relating to the values of business or assets are not appraisals, and do not
necessarily reflect the prices at which businesses or assets may actually be
sold.

Qualifications of Black & Co. Black & Co., is an independent securities
brokerage and investment banking firm based in Portland, Oregon. As part of its
investment banking services, Black & Co. regularly is in the business of
advising managements and boards of directors of corporations regarding their
issuance of securities both in the private and public equity and debt markets,
merger and acquisition transactions and related corporate finance activities.
Black & Co. acted as the managing underwriter in connection with the initial
public offering of Coffee People in September 1996.

Compensation of Financial Advisors. Coffee People signed an engagement
letter with Robertson Stephens on September 30, 1998. The engagement letter sets
forth the terms of the engagement and provides that Robertson Stephens will
receive specific fees if any one of a number of transactions are completed. If
the Diedrich Coffee merger is completed, Coffee People will pay Robertson
Stephens a sale transaction fee equal to $500,000 plus 1% of the transaction
value. Coffee People also agreed to reimburse Robertson Stephens for its
reasonable out-of-pocket expenses and outside attorneys' fees.

Coffee People signed an engagement letter with Black & Co. on February 22,
1999. Coffee People has agreed to pay Black & Co. a fee of $75,000 for its
fairness opinion. Coffee People has also agreed to reimburse Black & Co. for
reasonable out-of-pocket expenses and to indemnify Black & Co. against
liabilities relating to services performed by Black & Co. as financial advisor
to Coffee People. Robertson Stephens has agreed to reimburse Coffee People for
Black & Co.'s fees if the merger is completed.

FEDERAL INCOME TAX CONSEQUENCES

The following is a summary of the material United States federal income tax
consequences of the merger and does not purport to be a complete analysis of all
potential tax consequences. This summary is based upon current provisions of the
Internal Revenue Code of 1986, as amended, temporary and final regulations
thereunder, and current administrative rulings and court decisions. All of these
bases are subject to change, possibly on a retroactive basis, and any such
change could affect the validity of this summary. This summary does not address
the state, local or foreign tax aspects of the merger. Additionally, it does not
discuss the United States federal income tax considerations that may be relevant
to certain persons, including holders of options. Furthermore, this summary may
not apply to stockholders subject to special tax rules, including dealers in
securities, foreign holders and holders who acquired their shares of Coffee
People common stock pursuant to the exercise of options or otherwise as
compensation. Finally, the summary set forth below is not intended to be, nor
should it be construed to be, legal or tax advice to any particular Coffee
People stockholder. Because the particular tax attributes of each Coffee People
stockholder will vary, each Coffee People

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<PAGE> 117

stockholder should consult his, her or its own tax advisor as to the specific
tax consequences of the merger.

The receipt of cash and shares of Diedrich Coffee common stock will be a
taxable transaction for federal income tax purposes and may also be a taxable
transaction under applicable state, local or foreign tax laws. In general, a
Coffee People stockholder will recognize gain or loss for federal income tax
purposes equal to the difference between the amount of cash and the value of the
Diedrich Coffee common stock received in the merger and the stockholder's
adjusted basis in the Coffee People common stock. Assuming the Coffee People
common stock constitutes capital assets of the stockholder, the gain or loss
will be capital gain or loss. The federal government will tax net capital gain
(i.e., generally, capital gain in excess of capital loss) recognized upon the
exchange of Coffee People common stock held for more than one year at an
individual tax rate not to exceed 20%. Net capital gain on Coffee People common
stock held for less than one year will be subject to tax at ordinary income tax
rates. Additionally, net capital gain recognized by a corporate stockholder will
be subject to tax at the ordinary income tax rates applicable to corporations,
regardless of the holding period.

A Coffee People stockholder that exchanges shares in the merger may be
subject to a 31% backup withholding, unless the stockholder provides its
taxpayer identification number and certifies that he or she is not subject to
backup withholding on IRS Form W-9, or unless an exemption applies. If backup
withholding applies to the stockholder, the exchange agent is required to
withhold 31% from payments to the stockholder. Backup withholding is not an
additional tax. Rather, the amount of backup withholding can be credited against
the federal income tax liability of the stockholder, provided that the required
information is given to the IRS. If backup withholding results in a tax
overpayment, the stockholder can obtain a refund upon the filing of an income
tax return.

ACCOUNTING TREATMENT OF THE MERGER

Diedrich Coffee will account for the merger as a "purchase" for accounting
and financial reporting purposes. Accordingly, Diedrich Coffee will allocate its
costs in connection with the merger to the assets of Coffee People acquired and
the liabilities of Coffee People assumed according to their fair market values
at the merger's completion. Diedrich Coffee will amortize over 40 years the
excess, if any, of costs over fair market value of net assets.

REGULATORY APPROVALS REQUIRED FOR THE MERGER

Coffee People and Diedrich Coffee have agreed to use their best efforts to
obtain all regulatory approvals required to complete the transactions
contemplated by the merger agreement. The companies intend to complete the
filing of applications and notifications to obtain the approval of any
governmental authority promptly after the date of this document or have already
completed the filing of such applications and notifications. The merger cannot
proceed in the absence of governmental and regulatory approval. The companies
have received notification of early termination of the waiting period under the
Hart-Scott-Rodino Act. There can be no assurance, however, as to the date of any
other governmental or regulatory approval or the absence of litigation
challenging approval.

DELISTING AND DEREGISTRATION OF COFFEE PEOPLE COMMON STOCK; LISTING OF DIEDRICH
COFFEE COMMON STOCK ISSUED IN CONNECTION WITH THE MERGER

Coffee People common stock is currently quoted on the Nasdaq SmallCap
Market under the symbol "MOKA." Upon the merger's completion, Coffee People
common stock will be delisted from the Nasdaq and deregistered under the
Exchange Act.

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<PAGE> 118

Diedrich Coffee common stock is currently quoted on the Nasdaq National
Market under the trading symbol "DDRX." Diedrich Coffee has agreed to cause the
shares of Diedrich Coffee common stock to be issued in the merger to be approved
for listing on the Nasdaq National Market.

COFFEE PEOPLE STOCKHOLDERS' APPRAISAL/DISSENTERS' RIGHTS

Coffee People stockholders are entitled to assert dissenters' rights in
connection with the merger under Oregon law. Each Coffee People stockholder has
the right to dissent from the merger and, if the merger is completed, to receive
"fair value" for his, her or its shares in cash by complying with the provisions
of the Oregon Business Corporation Act Dissenters' Right Statute. The dissenting
stockholder must deliver to Coffee People, before the vote on the merger at the
special meeting, a written demand for appraisal of the stockholder's shares of
Coffee People common stock and must not vote in favor of the merger. Any
stockholder voting in favor of the merger will have waived any available
appraisal rights under Oregon law. The full text of the dissenters' right
statute is attached to the back of this proxy statement/prospectus as Appendix
D.

THE PRESERVATION AND EXERCISE OF DISSENTERS' RIGHTS REQUIRE STRICT
ADHERENCE TO THE APPLICABLE PROVISIONS OF THE STATUTE. COFFEE PEOPLE
STOCKHOLDERS ARE URGED TO READ APPENDIX D CAREFULLY. A MORE DETAILED DISCUSSION
OF THE STATUTE CAN BE FOUND ON PAGE 125.

RESTRICTIONS ON RESALES BY AFFILIATES; LOCKUP AGREEMENT AND REGISTRATION RIGHTS
AGREEMENT WITH SECOND CUP

Diedrich Coffee has registered under the Securities Act the shares of
Diedrich Coffee common stock it will issue to Coffee People stockholders in the
merger. Consequently, these shares may be traded freely without restrictions by
those stockholders not deemed to be affiliates of Coffee People or Diedrich
Coffee, as that term is defined under the Securities Act. An affiliate of Coffee
People is a person who, directly or indirectly through one or more
intermediaries, controls, is controlled by, or is under common control with,
Coffee People. Any post-merger sale of shares received in the merger by a Coffee
People affiliate must be permitted by the resale provisions of Rule 145 under
the Securities Act or as otherwise permitted under the Securities Act. In the
case of persons who become Diedrich Coffee affiliates, subsequent sales must be
permitted by the resale provisions of Rule 144 under the Securities Act. These
restrictions are expected to apply to Coffee People's directors and officers, as
well as Second Cup.

In connection with entering into the merger agreement, Coffee People has
delivered to Diedrich Coffee for each of its affiliates a letter agreement that
the affiliate will not dispose of any Diedrich Coffee common stock in violation
of the Securities Act or the rules and regulations thereunder and except:

- pursuant to an effective registration statement;

- in conformity with the volume and other limitations of Rule 145; or

- in a transaction that is not required to be registered under the
Securities Act.

The execution of the letter agreement is a condition to the merger's
completion. See "The Merger -- Conditions to the Merger's Completion."

Lockup Agreement. Second Cup has delivered to Diedrich Coffee a lockup
agreement, which contains similar restrictions on Second Cup's ability to sell
any Diedrich Coffee common stock as those contained in the letter agreement
described above. However, these restrictions can potentially outlast the
restrictions imposed on other Coffee People affiliates. For example, Second Cup
cannot sell any Diedrich Coffee common stock until the earlier to occur of (a)
the

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first anniversary of the merger's closing date and (b) the sale of Diedrich
Coffee common stock by Diedrich Coffee's directors and officers in the aggregate
equal to 5% of the outstanding shares and options of Diedrich Coffee common
stock held by the directors and officers in the aggregate on March 16, 1999.

The execution of the lockup agreement is a condition to the merger's
completion. See "The Merger -- Conditions to the Merger's Completion."

Registration Rights Agreement. In conjunction with the lockup agreement,
Diedrich Coffee has agreed to enter into a registration rights agreement with
Second Cup, which is intended to mitigate the lockup agreement's sale
restrictions and the impact of Second Cup's affiliate status. The registration
rights agreement will authorize Second Cup to cause Diedrich Coffee to register
for public sale the shares it will receive in the merger. After the expiration
of the lockup agreement, Second Cup will have two rights to demand registration
by Diedrich Coffee.

Additionally, Second Cup will have the unlimited right to include its
securities in a registration statement that Diedrich Coffee files on its own
behalf or on the behalf of another stockholder. This is commonly known as
"piggybacking" on a registration statement. Second Cup can piggyback on any
registration statement Diedrich Coffee files, except an S-4 and an S-8, which
are used to register securities resulting from business combinations and
securities underlying stock options.

The execution of the registration rights agreement is a condition of the
merger's completion. See "The Merger -- Conditions to the Merger's Completion."

VOTING AGREEMENT

Second Cup and certain of Diedrich Coffee's directors, executive officers
and their affiliates have executed a voting agreement in connection with the
merger. Second Cup has agreed to vote its shares in favor of the merger
agreement and the merger. As of June 1, 1999, Second Cup beneficially owned
approximately 69% of Coffee People's outstanding common stock. Accordingly, the
merger will be approved.

Under the voting agreement, certain of Diedrich coffee's directors,
executive officers and their affiliates have agreed to vote their shares in
favor of the issuance of Diedrich Coffee common stock in the merger and in
connection with the proposed financing necessary to complete the merger. As of
June 1, 1999, these directors, executive officers and their affiliates owned
approximately 42% of Diedrich Coffee's outstanding common stock.

INTERESTS OF DIRECTORS, OFFICERS AND OTHER STOCKHOLDERS IN THE MERGER

As you consider the recommendations of the Coffee People and Diedrich
Coffee boards, you should be aware that directors, officers and other
stockholders of Coffee People and Diedrich Coffee have interests in the merger
that are different from, or in addition to, the interests of Coffee People and
Diedrich Coffee stockholders generally. These other interests include those
referred below.

Board Seat on the Diedrich Coffee Board of Directors. Upon completion of
the merger, Diedrich Coffee has agreed to create a vacancy on the Diedrich
Coffee board and appoint a director designated by Second Cup. Additionally,
Diedrich Coffee's directors, executive officers and significant stockholder,
D.C.H., L.P., a limited partnership whose general partner is a Diedrich Coffee
director, have agreed to enter into an agreement which provides that they will
vote their shares in favor of the Second Cup designee at any election of
directors, for so long as Second Cup owns at least 50% of the Diedrich Coffee
common stock it will receive in the merger. Second Cup's designee will be Randy
Powell, who is the President and Chief Executive Officer of Second Cup.

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The appointment of the Second Cup designee is a condition to the merger's
completion. See "The Merger -- Conditions to the Merger's Completion."

Commonality of Coffee People and Second Cup Directors. Second Cup is the
majority stockholder of Coffee People. Three directors and one officer of Second
Cup are also directors of Coffee People. Michael Bregman, Robert Haft and Alton
McEwen, directors of Second Cup, and Kathy Welsh, an officer of Second Cup,
approved the terms of the proposed merger with Diedrich Coffee as directors of
Coffee People.

Severance and Change-in-Control Agreements. In connection with the merger,
Coffee People entered into severance and change-in-control agreements with its
three senior executives, Alton W. McEwen, Mark J. Archer and Robert Rodriguez.
In the event of their termination without cause or through constructive
termination, which is generally defined as a material change in the
responsibilities, reduction in the compensation or geographical relocation of
the executive, following the merger, these senior executives will be entitled to
the following compensation:

- an amount in cash equal to up to two years of base salary;

- an amount in cash equal to up to two years of the cost of health and
welfare benefits; and

- up to one year of executive outplacement services.

Additionally, under their severance and change-in-control agreements,
Messrs. McEwen and Archer are entitled to a success fee upon completion of the
merger. The amount of the success fee is not material and will be divided among
Messrs. McEwen and Archer.

Coffee People has also agreed to provide its other officers with severance
benefits in the event of their termination without cause or through constructive
termination within a year of a sale of Coffee People. These severance benefits
include:

- up to one year of base salary;

- up to one year of health and welfare benefits; and

- up to three months of executive outplacement services.

Furthermore, Coffee People has arranged for severance benefits to all other
full-time Coffee People employees who are terminated without cause within a year
of a sale of Coffee People. These severance benefits vary depending on job
title. They are:

- manager level employees -- three to six months of base salary and;

- all other full-time employees -- one to two months base salary.

If all of Coffee People's officers were terminated after the merger, we
estimate that the aggregate amount Diedrich Coffee would have to pay under the
severance arrangements discussed above is approximately $2.3 million.

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THE MERGER AGREEMENT

The following is a summary of the material terms of the merger agreement.
This summary is qualified in its entirety by reference to the merger agreement,
which is incorporated herein by reference. You may read the actual provisions of
the merger agreement by referring to Appendix A, and stockholders of Diedrich
Coffee and Coffee People are urged to read the merger agreement in its entirety
for a more complete description of the terms and conditions of the merger.

THE MERGER; CLOSING; EFFECTIVE TIME

Before execution of the merger agreement, Diedrich Coffee formed CP
Acquisition Corp. as a Delaware corporation and a wholly-owned subsidiary of
Diedrich Coffee to effectuate the merger. The closing of the merger will take
place on the closing date, which will be the third business day after
satisfaction or waiver of the conditions set forth in the merger agreement,
unless Diedrich Coffee and Coffee People agree upon another time. Subject to the
provisions of the merger agreement, Diedrich Coffee and Coffee People will file
on the closing date a certificate of merger or other appropriate documents with
the Secretaries of State of the States of Delaware and Oregon in accordance with
the relevant provisions of Delaware and Oregon law. As a result, CP Acquisition
Corp. will merger with and into Coffee People, and Coffee People will become a
wholly-owned subsidiary of Diedrich Coffee. The merger will be completed, and
the effective time of the merger is, when the certificate of merger is duly
filed with the Secretaries of State of the states of Delaware and Oregon, or at
such later time as Diedrich Coffee and Coffee People agree upon and specify in
the certificate of merger.

CONVERSION OF COFFEE PEOPLE COMMON STOCK

At the effective time, by virtue of the merger and without any action on
the part of any Coffee People stockholder, each issued and outstanding share of
Coffee People common stock will be exchanged into the right to receive a
combination of cash and Diedrich Coffee common stock.

Coffee People stockholders will receive from Diedrich Coffee in the
aggregate:

- $17.75 million in cash;

- 1.5 million shares of Diedrich Coffee common stock; and

- $5.25 million in cash or shares of Diedrich Coffee common stock depending
on the success of Diedrich Coffee's equity offering or other type of
financing.

- $1.63 in cash;

- 0.14 share of Diedrich Coffee common stock; and

- $0.48 in cash or shares of Diedrich Coffee common stock.

The precise amount of cash and Diedrich Coffee common stock that each
Coffee People stockholder will receive cannot be determined until completion of
the merger.

TREASURY STOCK AND STOCK OWNED BY DIEDRICH COFFEE

Each share of Coffee People common stock held in the treasury of Coffee
People or owned by Diedrich Coffee or any direct or indirect wholly-owned
subsidiary of either company

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immediately before the effective time will be canceled and extinguished
immediately before the effective time, without any conversion or payment.

TREATMENT OF COFFEE PEOPLE STOCK OPTIONS AND STOCK PURCHASE RIGHTS

According to the merger agreement, all outstanding options or other rights
to purchase Coffee People common stock will be exercised or terminated as of the
effective time. Coffee People will accomplish this by waiving or accelerating
before the effective time any vesting provisions on all outstanding stock
options and stock purchase rights issued under any Coffee People stock option or
stock purchase plan. Coffee People will then provide for an exercise period to
occur before the effective time for the holders of Coffee People stock options
and stock purchase rights. Following this exercise period, Coffee People will
terminate all unexercised stock options and stock purchase rights, as well as
all Coffee People stock option and stock purchase plans. As of March 16, 1999,
1,002,016 shares of Coffee People common stock were reserved for issuance and
issuable or otherwise deliverable in connection with the exercise of Coffee
people stock options and stock purchase rights. However, only approximately
170,000 of these shares are reserved for options and stock purchase rights that
are in-the-money, based on a purchase price of $32 million for all of Coffee
People's outstanding common stock.

EXCHANGE OF CERTIFICATES; FRACTIONAL SHARES

At or before the effective time, Diedrich Coffee will deposit, or cause to
be deposited, with ChaseMellon, or such other agent as Diedrich Coffee might
appoint, the aggregate amount of cash and Diedrich Coffee common stock that
Coffee People stockholders will receive according to the terms of the merger
agreement. No interest will be paid or accrued on the cash payable to Coffee
People stockholders. ChaseMellon, or such other agent appointed by Diedrich
Coffee, will act as the exchange agent for the benefit of the holders of Coffee
People common stock certificates. As soon as practicable after the effective
time, the exchange agent will mail a form of transmittal letter to the holders
of Coffee People common stock. The form of transmittal letter will contain
instructions about the surrender of certificates representing Coffee People
common stock.

COFFEE PEOPLE COMMON STOCK SHOULD NOT BE RETURNED WITH THE ENCLOSED PROXY
CARD OR FORWARDED TO THE EXCHANGE AGENT UNLESS AND UNTIL YOU RECEIVE A FORM OF
TRANSMITTAL LETTER FOLLOWING THE MERGER'S COMPLETION.

The cash paid and Diedrich Coffee common stock issued in exchange for
Coffee People common stock in the merger is in full satisfaction of all rights
pertaining to such Coffee People common stock.

Dividends or other distributions declared after the effective time, if any,
will accrue but not be paid with respect to Coffee People common stock, until
the certificates representing Coffee People common stock are properly
surrendered for exchange. When such certificates are properly surrendered, any
unpaid dividends or other distributions will be paid, without interest. After
the effective time, there will be no transfers on Coffee People's stock transfer
books of shares of Coffee People common stock issued and outstanding immediately
before the effective time. If certificates representing shares of Coffee People
common stock are presented after the effective time, they will be canceled and
exchanged for the applicable amount of cash and shares of Diedrich Coffee common
stock.

Diedrich Coffee will not issue fractional shares of Diedrich Coffee common
stock to any holder of Coffee People common stock as payment in the merger. For
each fractional share that would otherwise be issued, Diedrich Coffee will pay
cash in an amount equal to such fraction multiplied by the price per share in
Diedrich Coffee's equity offering. No interest will

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be paid or accrued on the cash in lieu of fractional shares payable to holders
of such certificates.

Neither Diedrich Coffee, Coffee People nor any other person will be liable
to any former holder of Coffee People common stock for any amount properly
delivered to a public official according to applicable abandoned property,
escheat or similar laws.

If a certificate of Coffee People common stock has been lost, stolen or
destroyed, the exchange agent will issue payment upon receipt of appropriate
evidence as to such loss, theft or destruction, appropriate evidence as to
ownership of the certificate by the claimant, and appropriate and customary
identification.

REPRESENTATIONS AND WARRANTIES

The merger agreement contains representations and warranties by each of
Coffee People and Diedrich Coffee relating to, among other things:

- corporate organization, structure and power;

- capitalization and subsidiaries;

- authorization, execution, delivery, performance and enforceability of,
required consents, approvals, orders and authorizations of governmental
authorities relating to, and noncontravention of other agreements because
of, the merger agreement;

- documents filed by each of Coffee People and Diedrich Coffee with the SEC
and other regulatory entities, the accuracy of the information contained
therein and the absence of undisclosed liabilities of each of Coffee
People and Diedrich Coffee;

- the accuracy of information supplied by each of Coffee People and
Diedrich Coffee in connection with this proxy statement/prospectus, the
registration statement on Form S-4 and the registration statement on Form
S-1;

- the absence of material adverse changes or events with respect to Coffee
People and Diedrich Coffee since December 12, 1998 and October 28, 1998,
respectively;

- litigation;

- compliance with applicable law;

- matters relating to employee benefits and the Employee Retirement Income
Security Act of 1974, as amended;

- environmental matters;

- tax matters;

- intellectual property matters;

- franchise laws, franchise agreements and franchise offering circulars;

- certain business practices;

- required stockholder approval in connection with the merger and the
issuance of Diedrich Coffee common stock;

- the identification of affiliates;

- the opinions of the financial advisors;

- engagement of and payment of fees to brokers, investment bankers, finders
and financial advisors in connection with the merger;

- efforts to resolve any "Year 2000" computer problems;

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- material contracts;

- real estate matters;

- insurance; and

- transactions with affiliates.

CONDUCT OF BUSINESS PENDING THE MERGER

From March 16, 1999 to the effective time, Coffee People and Diedrich
Coffee will, and will cause their subsidiaries, to conduct their business in the
ordinary course consistent with past practice and preserve intact their current
business organization and relationships with customers, suppliers and employees,
except to the extent the merger agreement contemplates otherwise or as consented
by the other party.

Additionally, Coffee People and Diedrich Coffee have agreed with limited
exceptions to not take any action outside the parameters specified in the merger
agreement, such as:

- amending organization documents;

- issuing, selling or encumbering any shares of capital stock or options to
acquire shares of capital stock;

- declaring or paying dividends or recapitalizing or redeeming capital
stock;

- selling, leasing or encumbering property or assets;

- making acquisitions and capital expenditures;

- changing accounting principles and practices;

- incurring indebtedness; and

- taking any action the would make the representations and warranties
materially untrue or incorrect.

NO SOLICITATION

The merger agreement prevents Coffee People from selling or negotiating the
sale of the company to a third party, unless it first (a) receives an
acquisition proposal that is superior to the merger and (b) provides notice of
the superior acquisition proposal to Diedrich Coffee and the opportunity for
Diedrich Coffee to match the superior acquisition proposal. A superior
acquisition proposal is an acquisition proposal from a third party, such as a
merger, consolidation, sale of assets, sale of capital stock or similar
transaction involving Coffee People, that the Coffee People board determines in
good faith, after consultation with its legal counsel and a nationally
recognized financial advisor, is more favorable to Coffee People stockholders
than the merger.

CONDITIONS TO THE MERGER'S COMPLETION

Conditions to the Obligations of Coffee People and Diedrich Coffee. Coffee
People and Diedrich Coffee's obligation to complete the merger is subject to the
satisfaction or waiver on or before the effective time of various conditions,
including the following:

- approval of the merger agreement by Coffee People stockholders;

- approval of the issuance of Diedrich Coffee common stock in the merger
agreement and in Diedrich Coffee's equity offering by Diedrich Coffee
stockholders;

- the lack of action by a United States court or governmental authority to
prohibit or otherwise restrict the merger's completion;

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- a declaration by the SEC that the registration statement on Form S-4, of
which this proxy statement/prospectus is a part, is effective, and it is
not the subject of any stop order or proceedings seeking a stop order;

- a declaration by the SEC that the registration statement on Form S-1,
relating to the Diedrich Coffee equity offering, is effective, and it is
not the subject of any stop order or proceedings seeking a stop order;

- completion of Diedrich Coffee's equity offering of common stock at a per
share offering price of at least $6.00 with net proceeds of at least $7
million;

- authorization of the Diedrich Coffee common stock issuable in the merger
for listing on the Nasdaq National Market upon official notice of
issuance;

- accuracy of the representations and warranties of the other party in all
material respects as of the closing date, except to the extent expressly
made as of an earlier date, in which case as of such date;

- performance and compliance in all material respects by the other party of
its covenants under the merger agreement through the closing date; and

- the lack of any material adverse change to the other party since March
16, 1999.

Conditions to the Obligations of Coffee People. Coffee People's obligation
to complete the merger is further subject to the satisfaction or waiver on or
before the effective time of the following conditions:

- receipt by Coffee People of the opinion of Diedrich Coffee's legal
counsel as to matters reasonably agreed upon by the companies;

- obtainment by Diedrich Coffee of all material third party consents
required in connection with the merger agreement;

- creation of a vacancy on the Diedrich Coffee board and appointment of a
director designated by Second Cup, and receipt by Second Cup of an
executed agreement from Diedrich Coffee's directors, executive officers
and their affiliates to vote in favor of the Second Cup designee; and

- receipt by Second Cup of an executed copy of the registration rights
agreement.

Conditions to the Obligations of Diedrich Coffee. Diedrich Coffee's
obligation to complete the merger is further subject to the satisfaction or
waiver on or before the effective time of the following conditions:

- receipt by Diedrich Coffee of an executed copy of the letter agreement
from each affiliate of Coffee People;

- receipt by Diedrich Coffee of the opinion of Coffee People's legal
counsel as to matters reasonably agreed upon by the companies;

- obtainment by Coffee People of all material third party consents required
in connection with the merger agreement; and

- receipt by Diedrich Coffee of an executed copy of the lockup agreement.

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TERMINATION OF THE MERGER AGREEMENT

The merger agreement may be terminated before the merger's completion:

- by mutual written consent of Coffee People, Diedrich Coffee and CP
Acquisition Corp.;

- by either Coffee People or Diedrich Coffee and CP Acquisition Corp.:

-- if a court of competent jurisdiction issues a nonappealable final
order or takes any other nonappealable final action having the effect
of prohibiting the merger;

-- if the merger is not completed by July 15, 1999;

-- if the non-terminating party breaches any of its representations,
warranties, covenants or agreements in the merger agreement that
causes the failure to satisfy the conditions of the terminating party
to complete the merger; or

-- if Diedrich Coffee's equity offering is not completed at a per share
offering price of at least $6.00 with net proceeds of at least $7
million;

- by Coffee People in order to accept a superior acquisition proposal;

- by Diedrich Coffee and CP Acquisition Corp., if the Coffee People board
recommends to Coffee People stockholders a superior acquisition proposal;
or

- by Diedrich Coffee and CP Acquisition Corp., if the Coffee People board
withdraws or materially weakens its recommendation of the merger
agreement or the merger.

Termination of the merger agreement by the parties will void the agreement
without any liability or obligation, other than (a) in connection with any
liability on any party then in breach of the merger agreement, (b) the
obligations of the parties to keep confidential all nonpublic information
connected with the merger and (c) Coffee People's obligation to pay Diedrich
Coffee up to $1.5 million under the circumstances described below under
"Expenses."

EXPENSES

Whether or not the merger is completed, all fees and expenses incurred in
connection with the merger, the merger agreement and the transactions
contemplated by it will be paid by the party incurring such fees and expenses.
However, Coffee People is obligated to pay up to $1.5 million of Diedrich Coffee
and CP Acquisition Corp.'s expenses incurred to third parties if the merger
agreement is terminated under the following circumstances:

- by Coffee People to accept a superior acquisition proposal; or

- by Diedrich Coffee and CP Acquisition Corp. because the Coffee People
board recommended a superior acquisition proposal or weakened or withdrew
its recommendation of the merger agreement or the merger.

AMENDMENT OR WAIVER OF THE MERGER AGREEMENT

The parties may amend the merger agreement or waive its terms and
conditions before approval by Coffee People and Diedrich Coffee stockholders.
The parties may not do so after such approval if the amendment or waiver
requires further stockholder approval under law, without first obtaining
approval from the affected stockholders. Any amendment to, or waiver of, the
merger agreement must be in writing and signed by the parties.

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OPERATIONS AND MANAGEMENT OF DIEDRICH COFFEE
AFTER THE MERGER

OPERATIONS

Following the merger, Diedrich Coffee will be the second largest specialty
coffee retailer in the United States, based on sales, and the largest operator
of mall coffee stores, based on sales and number of locations. After the merger,
Coffee People will be a wholly-owned subsidiary of Diedrich Coffee. We intend to
convert the Coffee Plantation and Coffee People brand coffeehouses to the
Diedrich Coffee brand. We do not intend to convert the Gloria Jean's brand to
the Diedrich Coffee brand in the near future. We will reorganize into two
operating divisions: the Diedrich coffeehouse division and the Gloria Jean's
mall coffee store division. We do not anticipate closing any stores in
connection with the merger. We intend to centralize purchasing, roasting,
packaging, distribution and certain administrative functions.

After the merger, we will have annual systemwide sales of more than $150
million through 361 retail locations in 38 states and 6 foreign countries. We
will continue to pursue our national growth strategy for coffeehouses through
area development agreements with large multi-unit franchise operators. Our goal
is to add between 1,200 and 1,500 coffeehouses, carts and kiosks over the next 5
to 7 years. In addition to these operations, each franchise area developer will
have the opportunity to develop their own wholesale business in their territory
through a distribution agreement. The operators will, in essence, have control
of the brand within their own territory. Diedrich Coffee has signed 5 major
franchise agreements which provide for the opening of up to 274 Diedrich
coffeehouses over the next 5 to 7 years.

Gloria Jean's is the leader in the mall coffee store segment. We intend to
support the continued rejuvenation of the Gloria Jean's chain. We believe there
will be a major opportunity for growth and improvement of the chain and believe
that the current management team has already implemented some promising
improvements. We will continue to franchise individual Gloria Jean's mall coffee
stores to owner-operators who have historically performed well.

Diedrich Coffee's principal corporate offices will continue to be located
in Irvine, California.

DIRECTORS

The Diedrich Coffee board of directors will be increased by one member as a
result of the merger. The Diedrich Coffee common stockholders are electing six
directors for a one-year term at their annual meeting. See "Additional Matters
for Consideration by Diedrich Coffee Stockholders." Information about the
current Diedrich Coffee directors, all of whom have been nominated for
re-election at Diedrich Coffee's annual meeting, can be found in "Information
About Diedrich Coffee -- Directors and Executive Officers."

Concurrent with the completion of the merger, Diedrich Coffee's board of
directors will adopt a resolution to increase the number of directors to seven.
Pursuant to the merger agreement, Second Cup will be entitled to nominate a
candidate to fill the newly created vacancy. Second Cup has designated Randy
Powell, its President and Chief Executive Officer, as its director nominee. See
"Information About Coffee People -- Directors and Executive Officers." The board
of directors of Diedrich Coffee has agreed to elect such nominee to the board.
Some directors, executive officers and a significant stockholder of Diedrich
Coffee who own approximately 42% of Diedrich Coffee's common stock have entered
into a voting agreement promising to vote for Second Cup's nominee at subsequent
meetings of the Diedrich Coffee stockholders for so long as Second Cup owns at
least 50% of the Diedrich Coffee common stock that it will receive in the
merger.

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EXECUTIVE OFFICERS

The composition of Diedrich Coffee's management will not change as a result
of the merger. It is expected that after the merger, the management of Coffee
People's operating divisions will not change. Robert Rodriguez, James McDermet
and Tom Twitchel will continue in their current capacities with Gloria Jean's,
Coffee People (Oregon), and Coffee Plantation. Alton McEwen and Mark Archer will
continue in a transitional capacity. For more information concerning each of the
executive officers of Diedrich Coffee, see "Information About Diedrich
Coffee -- Directors and Executive Officers" and "-- Executive Compensation." For
more information regarding Alton McEwen, Mark Archer, Robert Rodriguez, James
McDermet and Tom Twitchel, see "Information About Coffee People -- Directors and
Executive Officers" and "-- Executive Compensation."

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DESCRIPTION OF DIEDRICH COFFEE CAPITAL STOCK

Diedrich Coffee's authorized capital stock consists of 25 million shares of
common stock, $0.01 par value per share and 3 million shares of preferred stock,
$0.01 par value per share.

DIEDRICH COFFEE COMMON STOCK

At June 4, 1999, there were approximately 6.2 million shares of Diedrich
Coffee common stock outstanding held of record by 153 persons. Exercisable stock
options and stock warrants to purchase an aggregate of approximately 3.1 million
shares of common stock were also outstanding.

Diedrich Coffee common stockholders are entitled to one vote per share on
all matters to be voted upon by Diedrich Coffee stockholders. Diedrich Coffee
common stockholders may not cumulate votes for the election of directors.

Diedrich Coffee common stockholders are entitled to receive ratably any
dividends as may be declared from time to time by the Diedrich Coffee board of
directors out of funds legally available for dividend payments, subject to any
dividend preferences of any holders of preferred stock. In the event of
liquidation or dissolution of Diedrich Coffee, its common stockholders are
entitled to share ratably in all assets remaining after payment of liabilities
and liquidation preferences of any preferred stock. Diedrich Coffee common
stockholders do not have any preemptive or conversion rights or other
subscription rights. Neither redemption nor sinking fund provisions apply to the
Diedrich Coffee common stock.

All outstanding shares of Diedrich Coffee common stock are fully paid and
non-assessable, and the shares of common stock that will be outstanding after
the merger will be fully paid and non-assessable.

DIEDRICH COFFEE PREFERRED STOCK

At June 4, 1999, no shares of Diedrich Coffee preferred stock were
outstanding. Diedrich Coffee's board of directors may issue up to 3 million
shares of preferred stock in one or more series and, subject to the Delaware
General Corporation Law, may:

- fix the number of shares and designation of any series;

- fix its preferences, limitations, rights qualifications and restrictions;
and

- determine the voting powers of any such series.

Although Diedrich Coffee presently does not intend to do so, its board may
issue preferred stock with voting and conversion rights which could negatively
affect the voting power or other rights of Diedrich Coffee common stockholders
without stockholder approval. For example, the issuance of preferred stock could
decrease the amount of earnings and assets available for distribution to common
stockholders. In addition, any such issuance could have the effect of making
removal of the present management more difficult, or resulting in restrictions
upon the payment of dividends and other distributions to the common
stockholders. The issuance of preferred stock may delay or prevent a change in
control of Diedrich Coffee.

CERTAIN PROVISIONS OF DELAWARE LAW

The company is a Delaware corporation and is subject to the provisions of
Section 203 of the Delaware General Corporation Law, an anti-takeover law. In
general, the statute prohibits a publicly held Delaware corporation from
engaging in a "business combination" with an "interested stockholder" for a
period of three years after the date of the transaction by which that person
became an interested stockholder, unless the business combination is approved in
a prescribed manner. For purposes of Section 203, a "business combination"
includes a merger, asset sale or other transaction resulting in a financial
benefit to the interested stockholder, and

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an "interested stockholder" is a person who, together with affiliates and
associates, owns, or within three years prior did own, 15% or more of the
company's voting stock.

CERTAIN CHARTER AND BYLAW PROVISIONS

Special Meetings. Diedrich Coffee's bylaws provide that special meetings of
the stockholders may be called only by the board of directors or the president
of the company. This provision may make it more difficult for stockholders to
take action opposed by the board.

Indemnification of Directors and Officers. Diedrich Coffee's bylaws provide
a right to indemnification to the full extent permitted by law for expenses,
attorney's fees, damages, punitive damages, judgments, penalties, fines and
amounts paid in settlement actually and reasonably incurred by any director or
officer whether or not the indemnified liability arises or arose from any
threatened, pending or completed proceeding by or in the company's right by
reason of the fact that such director or officer is or was serving as a director
or officer at the company's request, as a director, officer, partner, venturer,
proprietor, employee, agent, or trustee of another corporation, partnership,
joint venture, trust, employee benefit plan or other enterprise. Diedrich
Coffee's bylaws also provide for the advancement of expenses to an indemnified
party upon receipt of an undertaking by the party to repay those amounts if it
is finally determined that the indemnified party is not entitled to
indemnification.

Diedrich Coffee's bylaws authorize us to take steps to ensure that all
persons entitled to the indemnification are properly indemnified, including, if
the board of directors so determines, purchasing and maintaining insurance.

LIMITATION OF LIABILITY

Diedrich Coffee's articles of incorporation provide that no director shall
be personally liable to the company or its stockholders for monetary damages for
a breach of fiduciary duty as a director, except for liability:

- for any breach by such person of a duty of loyalty;

- for acts or omissions not in good faith or involving intentional
misconduct or a knowing violation of law;

- for the payment of unlawful dividends and certain other actions
prohibited by Delaware corporate law; and

- for any transaction resulting in receipt by such person of an improper
personal benefit.

TRANSFER AGENT

The transfer agent and registrar for the common stock is U.S. Stock
Transfer Corporation.

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COMPARISON OF RIGHTS OF HOLDERS OF COFFEE PEOPLE
COMMON STOCK BEFORE AND AFTER MERGER

The total number of authorized shares of capital stock of Diedrich Coffee
is 28 million shares, consisting of 25 million shares of common stock and 3
million shares of preferred stock. The authorized capital of Coffee People is 60
million shares, consisting of 50 million shares of common stock and 10 million
shares of preferred stock. If Coffee People stockholders approve the amendments
to the company's articles of incorporation, the authorized capital of Coffee
People will be 25 million shares, consisting of 20 million shares of common
stock and 5 million shares of preferred stock.

Diedrich Coffee is incorporated in the State of Delaware and Coffee People
is incorporated in the State of Oregon, although Diedrich Coffee will
reincorporate Coffee People in Delaware immediately after the merger by merging
Coffee People into its Delaware subsidiary. Coffee People's stockholders
approved this reincorporation merger at Coffee People's most recent annual
meeting in November 1998. Following the merger with Diedrich Coffee, the rights
of such stockholders will be governed by Delaware law. Because Coffee People
stockholders will hold Diedrich Coffee common stock rather than Coffee People
common stock after the merger, the rights of the stockholders will also be
governed by the Diedrich Coffee amended and restated certificate of
incorporation and the Diedrich Coffee bylaws, rather than the Coffee People
articles of incorporation and the Coffee People bylaws. The following is a
summary comparison of certain provisions of Oregon law and Delaware law and the
charters and bylaws of the respective corporations. This summary does not
purport to be complete and is qualified in its entirety by reference to the
corporate statutes of those states and the corporate charters and bylaws of
Diedrich Coffee and Coffee People.

CUMULATIVE VOTING

In an election of directors under cumulative voting, each share of stock
normally having one vote is entitled to a number of votes equal to the number of
directors to be elected. A stockholder may then cast all such votes for a single
candidate or may allocate them among as many candidates as the stockholder may
choose. Without cumulative voting, the holders of a majority of the shares
present at an annual meeting or any special meeting held to elect directors
would have the power to elect all the directors to be elected at that meeting,
and no person could be elected without the support of holders of a majority of
the shares voting at such meeting. Under Delaware law, cumulative voting in the
election of directors is not mandatory but is a permitted option. The Diedrich
Coffee certificate and the Diedrich Coffee bylaws do not permit cumulative
voting. Under Oregon law, stockholders do not have a right to cumulative voting
unless the articles of incorporation provide otherwise. The Coffee People
articles do not provide for cumulative voting.

POWER TO CALL SPECIAL MEETING OF STOCKHOLDERS

Under Delaware law, a special meeting of stockholders may be called by the
board of directors or any other person as may be provided in the certificate of
incorporation or bylaws. The Diedrich Coffee bylaws provide that special
meetings of the stockholders may be called at any time by the board of directors
or the President. Under Oregon law, a special meeting of stockholders may be
called by the board of directors or by any other person authorized to do so in
the articles of incorporation or the bylaws or the holders of at least ten
percent of all votes entitled to be cast at such meeting. The Coffee People
bylaws provide that a special meeting of stockholders may be called at any time
by the President, the board of directors or by the holders of not less than ten
percent of the outstanding shares entitled to vote at the meeting.

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STOCKHOLDER ACTION WITHOUT A MEETING

Under Delaware law, unless otherwise provided in the certificate of
incorporation, any action which may be taken at a meeting of the stockholders
may be taken without a meeting and without prior notice if a consent in writing
is signed by the holders of outstanding shares having at least the minimum
number of votes that would be necessary to take such action at a meeting at
which all shares entitled to vote thereon were present and voted. The Diedrich
Coffee bylaws permit stockholders to vote by written consent. Under Oregon law
and the Coffee People bylaws, any action required or permitted to be taken at a
meeting of the stockholders may be taken without a meeting if the action is
taken by all stockholders entitled to vote on the action.

SIZE OF THE BOARD OF DIRECTORS

Under Delaware law, the number of directors is fixed by the bylaws, unless
the certificate of incorporation fixes the number of directors. The Diedrich
Coffee certificate does not specify the number of directors, and the Diedrich
Coffee bylaws allow Diedrich Coffee's board to set the exact number of directors
within the range of three to seven persons. The number of directors is currently
fixed at six. Under Oregon law, the number of directors may be fixed in either
the articles of incorporation or bylaws. The board of directors or the
stockholders of an Oregon corporation may change the authorized number of
directors within the minimum and maximum range if the articles of incorporation
or bylaws establish a variable range for the size of the board of directors. If
the articles of incorporation establish a fixed or variable range, then, after
shares are issued, only the stockholders may change the range for the size of
the board or change from a fixed or variable-ranged size board by amendment to
the corporation's articles of incorporation. If the bylaws establish a fixed or
variable range, then either the board of directors or the stockholders may
change the range for the size of the board or change from a fixed or variable
range size board by amendment to the corporation's bylaws in the manner provided
in the bylaws unless the number of directors is fixed in the corporation's
articles of incorporation, in which case a change in the number of directors may
be made only by amendment to the articles of incorporation. The Coffee People
articles of incorporation currently provide that Coffee People will have a
minimum of three directors. The bylaws set the size of the board between one and
nine directors.

CLASSIFICATION OF BOARD OF DIRECTORS

A classified board is one with respect to which a certain number of
directors, but not necessarily all, are elected on a rotating basis each year.
Delaware law permits, but does not require, a classified board of directors,
pursuant to which the directors can be divided into as many as three classes
with staggered terms of office, with only one class of directors standing for
election each year. The Diedrich Coffee certificate and bylaws do not provide
for a classified board. If there are six or more directors, Oregon law permits,
but does not require, an Oregon corporation to provide in its articles of
incorporation or bylaws for a classified board of directors, pursuant to which
the directors can be divided into up to two or three classes of directors with
staggered terms of office, with only one class of directors to stand for
election each year. The Coffee People articles provide that when the board
consists of six or more members, the board may provide in the bylaws for a
classified board. The bylaws do not provide for staggered terms.

SPECIAL MEETINGS OF THE BOARD OF DIRECTORS

Under the Diedrich Coffee bylaws, meetings of Diedrich Coffee's board of
directors may be called by the president or a majority of the authorized number
of directors upon two or five days' notice, depending upon the method of notice.
Oregon law provides that unless the articles of incorporation or bylaws set
forth a longer or shorter period, special meetings of a company's

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board of directors must be preceded by at least two days' notice of the date,
time and place of the meeting. The Coffee People bylaws stipulate that special
meetings of the board of directors may be called by the President or by any
director upon two business days' notice.

REMOVAL OF DIRECTORS

Under Delaware law, any director or the entire board of directors of a
corporation that does not have a classified board of directors or cumulative
voting may be removed with or without cause with the approval of a majority of
the outstanding shares entitled to vote at an election of directors. Diedrich
Coffee's certificate and bylaws do not provide for a classified board of
directors or cumulative voting. As a result, any director of Diedrich Coffee or
the entire Diedrich Coffee's board of directors may be removed with or without
cause with the approval of a majority of the Diedrich Coffee outstanding shares
entitled to vote at an election of directors. Under Oregon law, any director of
an Oregon corporation may be removed with or without cause by the stockholders
unless the articles of incorporation provide that directors may only be removed
for cause. If a director is elected by a voting group of stockholders, only the
stockholders of that voting group may vote to remove the director. If cumulative
voting is authorized, a director may not be removed if the number of votes cast
against such a removal would be sufficient to elect the director under
cumulative voting. If cumulative voting is not authorized, a director may be
removed only if the number of votes cast to remove the director exceed the votes
cast not to remove the director. Furthermore, a director may be removed by the
stockholders only at a meeting called for the purpose of removing the director.
The Coffee People bylaws provide that any director may be removed, with or
without cause, at a meeting expressly called for such purpose unless the Coffee
People articles provide for removal only for cause. The Coffee People articles
do not require cause to remove a director.

TRANSACTIONS INVOLVING OFFICERS OR DIRECTORS

An Oregon corporation may loan money to, or guarantee any obligation
incurred by, its directors only if either:

- The loan or guarantee is approved by a majority of the votes represented
by the outstanding voting shares of all classes, voting as a single
group, excluding the voting shares owned by or voted under the control of
the benefited director, or

- The board of directors and any affected officer determine such loan or
guarantee benefits the corporation and the board of directors approves
the loan or guarantee or general plan authorizing the loans and
guarantees.

With respect to any other contract or transaction between the corporation and
one or more of its directors, such transactions are neither void nor voidable if
either:

- The director's interest is made known to the board of directors, a
committee of the board of directors or the stockholders of the
corporation, who thereafter approve the transaction, or

- The contract or transaction is fair to the corporation.

Oregon law does not specifically regulate loans to officers or employees.

Under Delaware law, any corporation may lend money to, or guarantee any
obligation of, or otherwise assist any officer or other employee of the
corporation, including any officer or employee who is also a director of the
corporation, whenever, in the judgment of the directors, such loan, guaranty or
assistance may reasonably be expected to benefit the corporation. Furthermore,
under Delaware law, contracts or transactions between a corporation and either

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any of its directors or a second corporation of which a director is also a
director, are not void or voidable if either:

- The material facts as to the transaction and as to the director's
interest are fully disclosed, and either the disinterested directors or a
majority of the disinterested stockholders approve or ratify the
transaction in good faith, or

- The person asserting the validity of the contract or transaction sustains
the burden of proving that the contract or transaction was just and
reasonable as to the corporation at the time it was authorized, approved
or ratified.

LIMITATION OF LIABILITY OF DIRECTORS; INDEMNIFICATION

Under Oregon law, a corporation's articles of incorporation may set forth a
provision eliminating or limiting the personal liability of a director to the
corporation or its stockholders for monetary damages for conduct as a director.
However, such provisions may not eliminate or limit a director's liability for:

- Breaches of the director's duty of loyalty to the corporation or its
stockholders,

- Acts or omissions not in good faith or which involve intentional
misconduct or a knowing violation of the law,

- The payment of unlawful distributions, or

- Any transaction from which the director derived an improper personal
benefit.

Under Oregon law, a corporation may, subject to the limitations described
below, indemnify a director against liability incurred if the conduct was in
good faith, the individual reasonably believed the individual's conduct was in
the best interests of the corporation and, in the case of a criminal proceeding,
the individual had no reasonable cause to believe the conduct was unlawful.
Under Oregon law, a director may not be indemnified in connection with a
proceeding in which the director was found liable to the corporation or in
connection with any other proceeding charging improper personal benefit to the
director in which the director was found liable on the basis that personal
benefit was improperly received. The Coffee People articles contain provisions
limiting a director's liability to the fullest extent permitted by Oregon law.
Oregon law provides for mandatory indemnification of officers and directors when
the indemnified party is wholly successful on the merits or otherwise in the
defense of any proceeding to which the director was a party because of being a
director. Officers are entitled to the same mandatory indemnification as are
directors under the Oregon Business Corporation Act.

The Diedrich Coffee certificate eliminates the liability of directors to
the corporation or its stockholders for monetary damages for breach of fiduciary
duty as a director to the fullest extent permissible under Delaware law. Under
Delaware law, such provision may not eliminate or limit director monetary
liability for:

- Breaches of the director's duty of loyalty to the corporation or its
stockholders,

- Acts or omissions not in good faith or involving intentional misconduct
or knowing violations of law,

- The payment of unlawful dividends or unlawful stock repurchases or
redemptions, or

- Transactions in which the director received an improper personal benefit.

Such limitation of liability provisions also may not limit a director's
liability for violation of, or otherwise relieve the company or its directors
from the necessity of complying with federal or state securities laws, or affect
the availability of nonmonetary remedies such as injunctive relief or
rescission.

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Delaware law generally permits indemnification of expenses, including
attorneys' fees, actually and reasonably incurred in the defense or settlement
of a derivative or third-party action, provided there is a determination by a
majority vote of a disinterested quorum of the directors, by independent legal
counsel or by a majority vote of a quorum of the stockholders that the person
seeking indemnification acted in good faith and in a manner reasonably believed
to be in best interests of the corporation. Without court approval, however, no
indemnification may be made in respect of any derivative action in which such
person is adjudged liable for negligence or misconduct in the performance of his
or her duty to the corporation. Delaware law requires indemnification of
expenses to the extent the individual being indemnified has successfully
defended any action, claim, issue or matter therein, on the merits or otherwise.

Expenses incurred by an officer or director in defending any action may be
paid in advance, under Delaware law, if such director or officer undertakes to
repay such amounts if it is ultimately determined that he or she is not entitled
to indemnification. In addition, Delaware law authorizes a corporation's
purchase of indemnity insurance for the benefit of its officers, directors,
employees and agents whether or not the corporation would have the power to
indemnify against the liability covered by the policy.

Delaware law also permits a Delaware corporation to provide indemnification
in excess of that provided by statute. Delaware law does not require authorizing
provisions in the certificate of incorporation. Limitations on indemnification
may be imposed by a court based on principles of public policy.

DIVIDENDS AND REPURCHASES OF SHARES

Oregon law permits a corporation, unless otherwise restricted by its
articles of incorporation, to make distributions to its stockholders if both of
the following factors are satisfied:

- In the judgment of the directors, the corporation would be able to pay
its debts as they come due in the usual course of business, and

- The corporation's total assets would at least equal the sum of its total
liabilities plus, unless the articles permit otherwise, the amount that
would be needed if the corporation were dissolved at the time of the
distribution, to satisfy the preferential rights upon dissolution of
stockholders whose preferential rights are superior to those receiving
the distribution.

The Coffee People articles do not otherwise restrict the ability of its
board of directors to make distributions to its stockholders. In addition,
Oregon law generally provides that a corporation may redeem or repurchase its
shares.

Delaware law permits a corporation to declare and pay dividends out of
surplus or, if there is no surplus, out of net profits for the fiscal year in
which the dividend is declared and/or for the preceding fiscal year. However, if
the amount of capital of the corporation following the declaration and payment
of the dividend is less than the aggregate amount of the capital represented by
the issued and outstanding stock of all classes having a preference upon the
distribution of assets, the directors may not declare and pay out a dividend
from the corporation's net profits. In addition, Delaware law generally provides
that a corporation may redeem or repurchase its shares only if the capital of
the corporation is not impaired and such redemption or repurchase would not
impair the capital of the corporation.

APPROVAL OF CERTAIN CORPORATE TRANSACTIONS

Under both Oregon law and Delaware law, with certain exceptions, any
merger, consolidation or sale of all or substantially all the assets of a
corporation must be approved by the corporation's board of directors and a
majority of the outstanding shares entitled to vote. In

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addition, Diedrich Coffee's certificate contains certain other approval
provisions concerning creditor compromises or arrangements.

CLASS VOTING IN CERTAIN CORPORATE TRANSACTIONS

Under Delaware law, certain amendments of a corporation's certificate of
incorporation must be approved by a majority of the outstanding shares of each
class of stock (without regard to limitations on voting rights). With certain
exceptions, any merger or sale of all or substantially all of the assets of a
corporation must be approved by the holders of a majority of the outstanding
stock of the corporation. Oregon law does not generally require separate class
votes of all voting classes in order to approve charter amendments and sales of
substantially all the corporate assets. Oregon law, however, provides that all
classes of stock, even nonvoting classes of stock, vote on charter amendments,
mergers and share exchanges that affect the rights of holders of such class.

BUSINESS COMBINATIONS/MERGER

Under Section 203 of the Delaware General Corporation Law, a Delaware
corporation is prohibited from engaging in a business combination with an
interested stockholder, as defined below, for three years following the date
that such person or entity becomes an interested stockholder. With certain
exceptions, an interested stockholder is a person or entity who or which owns,
individually or with or through certain other persons or entities, 15% or more
of the corporation's outstanding voting stock, including any rights to acquire
stock pursuant to an option, warrant, agreement, arrangement or understanding,
or upon the exercise of conversion or exchange rights, and stock with respect to
which the person has voting rights only. The three-year moratorium imposed by
Section 203 on business combinations of Section 203 does not apply if one or
more of the following applies:

- Prior to the date on which such stockholder becomes an interested
stockholder, the board of directors of the subject corporation approves
either the business combination or the transaction that resulted in the
person or entity becoming an interested stockholder,

- Upon consummation of the transaction that made him or her an interested
stockholder, the interested stockholder owns at least 85% of the
corporation's voting stock outstanding at the time the transaction
commenced, excluding from the 85% calculation shares owned by directors
who are also officers of the subject corporation and shares held by
employee stock plans that do not give employee participants the right to
decide confidentially whether to accept a tender or exchange offer, or

- On or after the date such person or entity becomes an interested
stockholder, the board of directors approves the business combination and
it is also approved at a stockholder meeting by 66 2/3% of the
outstanding voting stock not owned by the interested stockholder.

Although a Delaware corporation to which Section 203 applies may elect not
to be governed by Section 203, Diedrich Coffee's board of directors intends that
it be governed by Section 203. Diedrich Coffee believes that most Delaware
corporations have availed themselves of this statute and have not opted out of
Section 203.

Diedrich Coffee believes that Section 203 will encourage any potential
acquiror to negotiate with Diedrich Coffee's board of directors. Section 203
also might have the effect of limiting the ability of a potential acquiror to
make a two-tiered bid for Diedrich Coffee in which all stockholders would not be
treated equally. Stockholders should note, however, that the application of
Section 203 to Diedrich Coffee will confer upon its board of directors the power
to reject a proposed business combination in certain circumstances, even though
a potential acquiror may be offering a substantial premium for Diedrich Coffee's
shares over the

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then-current market price. Section 203 would also discourage certain potential
acquirors unwilling to comply with its provisions.

Oregon law contains a "business combinations" provision that is essentially
the same as Section 203 of the Delaware law.

APPRAISAL RIGHTS

Under Oregon law and Delaware law, a stockholder of a corporation
participating in certain major corporate transactions may, under varying
circumstances, be entitled to dissenters' rights or to appraisal rights pursuant
to which such stockholder may receive cash in the amount of the fair market
value of the shares held by such stockholder (as determined by a court or by
agreement of the corporation and the stockholder) in lieu of the consideration
such stockholder would otherwise receive in the transaction. The limitations on
the availability of appraisal rights under Oregon law are different from those
under Delaware law. Under Delaware law, such fair market value is determined
exclusive of any element of value arising from the accomplishment or expectation
of the merger or consolidation, and such appraisal rights are not available in
the following situations:

- With respect to the sale, lease or exchange of all or substantially all
of the assets of a corporation,

- With respect to a merger or consolidation by a corporation the shares of
which are either listed on a national securities exchange or are held of
record by more than 2,000 holders if such stockholders receive only
shares of the surviving corporation or shares of any other corporation
that are either listed on a national securities exchange or held of
record by more than 2,000 holders, plus cash in lieu of fractional shares
of such corporations, or

- To stockholders of a corporation surviving a merger if no vote of the
stockholders of the surviving corporation is required to approve the
merger under Delaware law.

Under Oregon law, appraisal rights are generally not available to holders
of shares of any class or series if the shares of the class or series were
registered with respect to a merger on a national securities exchange or quoted
on the Nasdaq National Market as a national market security on the record date
for the meeting at which the merger is to be approved.

Dissenters' rights are available to the stockholders of Coffee People with
respect to the merger. See "Additional Information -- Dissenters' or Appraisal
Rights."

INSPECTION OF STOCKHOLDER LIST

Delaware law allows any stockholder to inspect the stockholder list for a
purpose reasonably related to such person's interest as a stockholder. Delaware
law also provides for inspection rights as to a list of stockholders entitled to
vote at a meeting within a ten day period preceding a stockholders' meeting for
any purpose germane to the meeting. Oregon law allows any stockholder to inspect
the stockholder list beginning two days after notice of a meeting is given for
which the list was prepared and continuing through the meeting.

BYLAWS

Under Delaware law, the corporation's bylaws may be adopted, amended or
repealed by the stockholders of the corporation. However, under Delaware law, a
corporation may, in its certificate of incorporation, confer the power to adopt,
amend, or repeal the bylaws upon the directors, subject to the stockholders'
right to do the same. The Diedrich Coffee certificate provides that the board of
directors has the right to adopt, amend, or repeal the bylaws. Under Oregon law,
a corporation's bylaws may be adopted, amended or repealed either by the board

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of directors or the stockholders of the corporation, unless the corporation's
articles provide that the stockholders solely have the power to amend or repeal
the bylaws, or the stockholders, in amending or repealing a particular bylaw,
provide expressly that the board of directors may not amend or repeal that
bylaw. The Coffee People articles and bylaws do not grant the stockholders sole
power to alter, amend or repeal any bylaws.

CONTROL SHARE ACT

The Oregon Control Share Act generally provides that a person who acquires
"control shares" cannot vote the shares unless voting rights are approved by the
corporation's preexisting disinterested stockholders. Delaware law does not
contain an equivalent to the Control Share Act.

DISSOLUTION

Under Oregon law, a dissolution must be approved by written consent of all
stockholders or the dissolution must be initiated by the board of directors and,
unless the articles of incorporation or the board requires a greater vote or a
vote by voting groups, approved by a majority of the votes entitled to be cast
on the proposal for dissolution. The Coffee People articles do not contain any
such supermajority or voting group requirement. Under Delaware law, unless the
board of directors approves the proposal to dissolve, the dissolution must be
unanimously approved by all the stockholders entitled to vote thereon. Only if
the dissolution is initially approved by the board of directors may the
dissolution be approved by a simply majority of the outstanding shares of the
corporation's stock entitled to vote. In the event of such a board-initiated
dissolution, Delaware law allows a Delaware corporation to include in its
certificate of incorporation a supermajority voting requirement in connection
with dissolutions. The Diedrich Coffee certificate does not contain a
supermajority voting requirement.

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ADDITIONAL MATTERS FOR CONSIDERATION OF
DIEDRICH COFFEE STOCKHOLDERS

In addition to consideration of and voting on the issuance of Diedrich
Coffee common stock in connection with the merger and equity offering or other
type of financing, the Diedrich Coffee stockholders will be asked to vote on the
following matters at the Diedrich Coffee annual meeting.

ELECTION OF DIRECTORS

Diedrich Coffee's bylaws provide that its board of directors shall consist
of between three and seven directors with the precise number to be determined by
resolution of the board of directors. The authorized number of members of
Diedrich Coffee's board of directors is presently set at six persons. The
directors are elected once a year at the annual meeting of the stockholders. If
a quorum is present at the Diedrich Coffee annual meeting, the six nominees
receiving the greatest number of votes will be elected.

The board of directors proposes that John E. Martin, Martin R. Diedrich,
Timothy J. Ryan, Peter Churm, Lawrence Goelman and Paul C. Heeschen, all of whom
are current directors of Diedrich Coffee, be re-elected for a new one year term.
Certain information regarding these individuals as is set out above under
"Information Concerning Diedrich Coffee -- Directors and Executive Officers."
Except to the extent that authority to vote for any directors is withheld in a
proxy, shares represented by proxies will be voted for such nominees.

Each nominee has consented to serve as a director of Diedrich Coffee. It is
not anticipated that any of the nominees will be unable to serve as directors.
Should any one or more of the nominees become unavailable to serve as director
prior to the Diedrich Coffee annual meeting, the persons named in the enclosed
form of proxy shall be entitled to vote for any other nominees in their
discretion.

Each director elected will hold office until the next annual meeting of the
stockholders or until a successor is duly elected or appointed. If the merger
with Coffee People is consummated, Diedrich Coffee's board will adopt a
resolution to increase the number of directors to seven. Pursuant to the merger
agreement, Second Cup will be entitled to nominate a candidate to fill the newly
created vacancy. Second Cup has designated Randy Powell, its President and Chief
Executive Officer, as its director nominee. For more information about Mr.
Powell, see "Information About Coffee People -- Directors and Executive
Officers." The board of directors of Diedrich Coffee has agreed to appoint such
nominee to the board. Diedrich Coffee directors, executive officers and a
significant stockholder have agreed to vote their shares in favor of the Second
Cup designee at any election of directors, for so long as Second Cup owns at
least 50% of the Diedrich Coffee common stock that it will receive in the
merger.

It is anticipated that those directors who are currently members of the
compensation committee and/or audit committee of the Diedrich Coffee board will
continue in those positions.

AMENDMENT OF 1996 STOCK INCENTIVE PLAN

General

The maximum number of shares of Diedrich Coffee common stock that may be
issued pursuant to awards under the 1996 Stock Incentive Plan is currently
775,000, and as of June 1, 1999, options covering a total of 647,583 shares were
outstanding or had been exercised under the plan. Accordingly, only 127,417
shares remain available for new grants. The board of directors has unanimously
approved, subject to approval by the stockholders, an amendment to the plan to
make an additional 500,000 shares of Diedrich Coffee common stock (subject to

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antidilution adjustments) available under the plan for a total of 1,275,000
shares of Diedrich Coffee common stock.

Summary of 1996 Stock Incentive Plan

The following is a summary of the principal features of the plan as in
effect and as proposed to be amended by this proposal.

Purpose and Eligibility. The plan is intended to promote the interests of
Diedrich Coffee and its stockholders by using investment interests in the
company to attract, retain and motivate its management and other persons, to
encourage and reward their contributions to the performance of the company and
to align their interests with the interests of Diedrich Coffee stockholders. The
persons eligible to receive awards under the plan include directors, officers,
employees, consultants, and advisors of Diedrich Coffee and its affiliated
entities. Currently, it is estimated that approximately 800 persons are eligible
for selection to receive incentive awards under the plan, consisting of
approximately 3 directors, 3 executive officers and 800 employees.

Types of Awards. The plan enables Diedrich Coffee to grant a variety of
stock-based incentive awards, including incentive and nonqualified stock
options, restricted stock, stock appreciation rights, stock payments, dividend
equivalents, stock bonuses, stock sales, phantom stock and other stock-based
benefits. Stock options granted under the plan may be incentive stock options
intended to qualify under the provisions of Section 422 of the Code or non-
qualified stock options that do not so qualify. The exercise price for each
option is determined by the committee at the date of grant. Options granted
under the plan vest, become exercisable, and terminate as determined by the
committee. All options granted under the plan may be exercised at any time after
they vest and before their expiration date, provided that no option may be
exercised more than ten years after its grant or, in some instances, upon
termination of the recipient. The exercise of stock options and other awards
granted under the plan will have the effect of diluting current stockholders to
the extent that the stock options and other awards are exercised and therefore
converted into shares of common stock.

In addition to options, the committee may also grant restricted stock,
stock appreciation rights, stock payments, dividend equivalents, stock bonuses,
stock sales, phantom stock and other stock-based benefits. Shares of restricted
stock may be granted by the committee to recipients who may not transfer the
restricted shares until the restrictions are removed or expire. Stock
appreciation rights, either related or unrelated to options, entitle the
recipient to payment of the difference between the fair market value of a share
of common stock and the related exercisable option or initial base amount,
multiplied by the number of shares as to which such stock appreciation right is
exercised. The committee may also approve stock payments of Diedrich Coffee
common stock to any eligible person or grant dividend equivalents payable in
cash, common stock, or other awards to recipients of options, stock appreciation
rights, or other awards denominated in shares of common stock. For all such
awards, the committee shall generally determine the relevant criteria, terms,
and restrictions.

Securities Subject to the Plan. No more than 775,000 shares of common stock
(1,275,000 shares if this proposal is approved) may be issued pursuant to or
upon exercise of awards granted under the plan. The shares available under the
plan may either be authorized and unissued shares or shares reacquired by the
company through open market purchases or otherwise. Shares of common stock
subject to unexercised portions of any award that expire, terminate or are
canceled, and shares of common stock issued pursuant to an award that are
reacquired by the company according to the terms of the award under which the
shares were issued, will again become eligible for the grant of further awards
under the plan. The number and kind of shares of common stock or other
securities available under the plan in general, as well as the number and kind
of shares of common stock or other securities subject to

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outstanding awards and the exercise price per share of any awards, may be
proportionately adjusted to reflect stock splits, stock dividends and other
capital stock transactions.

If Diedrich Coffee is the surviving corporation in any merger or
consolidation, each outstanding award will entitle the recipient to receive the
same consideration received by holders of the same number of shares of Diedrich
Coffee common stock in the merger or consolidation. In the event of a
change-in-control, any then outstanding vested or unvested awards will
automatically terminate unless:

- provision is made in writing in connection with such transaction for the
continuance of the plan and for the assumption of any awards, or for the
substitution for any awards of new awards covering the securities of a
successor entity or its affiliate with appropriate adjustments as to the
number and kind of securities and exercise prices, in which event the
plan and such outstanding awards will continue or be replaced, as the
case may be; or

- the board will provide in writing for any adjustments it deems
appropriate in the terms and conditions of the then-outstanding awards,
including accelerating the vesting of outstanding awards and/or providing
for the cancellation of awards and their automatic conversion into the
right to receive the securities, cash or other consideration that a
holder of the shares underlying such awards would have been entitled to
receive upon consummation of the change-in-control had the shares been
issued and outstanding immediately before the effective date and time of
the change-in-control, net of the appropriate option exercise prices.

If the plan and the awards terminate by reason of the occurrence of a
change-in-control without provision for any of the actions described above, then
any recipient holding outstanding awards has the right, at a time immediately
before the consummation of the change-in-control designated by the board, to
fully exercise the recipient's awards to the full extent, including any
installments which have not yet become vested. For purposes of the plan, a
change-in-control includes:

- a reorganization, merger or consolidation in which more than 50% of
voting securities of Diedrich Coffee are not represented by holders of
securities before the reorganization, merger or consolidation;

- a liquidation or dissolution of Diedrich Coffee;

- the acquisition of 50% or more of Diedrich Coffee's voting securities by
any person; or

- a majority change in board membership without board approval.

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<PAGE> 142

The following table sets forth the number of options granted under the 1996
Stock Incentive Plan, including outstanding options and options that have been
exercised, as of June 1, 1999 for:

- each of our executive officers listed in our summary compensation table;

- each of our nominees for election as a director;

- each person who received 5% of such options;

- all current executive officers as a group;

- all current directors who are not executive officers as a group; and

- all employees, including current officers who are not executive officers,
as a group.

<TABLE>
<CAPTION>
NAME OF BENEFICIAL OWNER NUMBER OF OPTIONS GRANTED
------------------------ -------------------------
<S> <C>
John E. Martin.............................................. 0
Chairman of the Board
Timothy J. Ryan............................................. 0
President and Chief Executive Officer
Martin R. Diedrich.......................................... 4,000
Vice Chairman of the Board, Chief Coffee Officer and
Secretary
Ann Wride................................................... 124,000
Vice President and Chief Financial Officer
Dolf Berle.................................................. 74,000
Vice President of Franchise Development and Operations
Catherine Saar.............................................. 39,000
Vice President of Marketing and Wholesale Sales
Paul C. Heeshen............................................. 0
Lawrence Goelman............................................ 100,000
Peter Churm................................................. 0
Kerry Coin.................................................. 80,000
Gregg Rondinelli............................................ 75,000
All current executive officers as a group (6 persons)....... 241,000
All current directors who are not executive officers as a
group (3 persons)......................................... 100,000
All current employees, including all current officers who
are not executive officers, as a group (96 persons)....... 151,583
</TABLE>

Administration, Amendment and Termination. The administering body for the
plan is a committee of the board, which consists of at least two non-employee
directors who are disinterested within the meaning of Rule 16b-3 of the Exchange
Act, and who are eligible to receive only automatic, non-employee directors
options. However, the board, instead of the committee, may exercise any
authority granted to the committee under the plan. The committee has the
authority to interpret the plan and the rights of recipients of awards granted
under the plan. The committee also has the power to discontinue, suspend or
amend the plan in any manner, subject to certain limited exceptions, including
increases in the number of shares available that may be the subject of awards
under the plan which requires stockholder approval. With respect to all other
amendments to the incentive plan, the board may, in its discretion, determine
that such amendment shall only become effective upon approval by the company's
stockholders if the board determines that such stockholder approval may be
advisable, such as for the purpose of obtaining or retaining any statutory or
regulatory benefits

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<PAGE> 143

under federal or state securities laws, federal or state tax laws, or for the
purpose of satisfying applicable stock exchange listing requirements. The
committee may, with the consent of the recipient of an award, modify the terms
and conditions, accelerate or extend the vesting or exercise period and adjust
or reduce the purchase price of such award.

Terms and Conditions of Awards Under the Plan. The committee will select
the recipients of awards granted under the plan and will determine the dates,
amounts, exercise prices, vesting periods and other relevant terms of the
awards.

Award Pricing. The pricing of awards, including the exercise price for
stock options, shall be determined by the committee as of the date the award is
granted. Options to purchase Diedrich Coffee common stock may be granted with an
exercise price below the market value of such stock on the grant date.

Award Vesting. Awards granted under the plan vest and become exercisable as
determined by the committee in its discretion. Awards granted under the plan may
be exercised at any time after they vest and before the expiration date
determined by the committee, provided that an award intended to qualify as an
incentive stock option under the Code will not be exercisable after the
expiration of five years from the date of grant to certain holders of
significant amounts of outstanding Diedrich Coffee common stock. Furthermore, in
the absence of a specific agreement to the contrary, options will generally
expire and become unexercisable one year following termination of the
recipient's employment with the company for any reason. The committee may
accelerate the vesting of any options and may also extend the period following
termination of employment with the company during which options may vest and/or
be exercised.

Award Payments. The exercise price for awards may be paid in cash or in any
other consideration the committee deems acceptable, including securities of the
company surrendered by the recipient or withheld from the shares otherwise
deliverable upon exercise. Diedrich Coffee may extend or arrange for the
extension of credit to any recipient to finance the recipient's purchase of
shares upon exercise of the recipient's award and/or the payment of taxes
payable in connection with an award, on terms approved by the committee, subject
to restrictions under applicable laws and regulations, or allow exercise in a
broker's transaction in which the exercise price will not be received until
after exercise and subsequent sale of the underlying common stock.

Limited Transferability of Awards. Awards are generally not transferable by
the recipient during the life of the recipient.

Awards Documentation. Awards granted under the plan will be evidenced by an
agreement duly executed on behalf of Diedrich Coffee and by the recipient, or by
a confirming memorandum issued by Diedrich Coffee to the recipient, setting
forth such terms and conditions applicable to the award. The adoption of the
plan did not affect any other stock option, incentive or other compensation
plans in effect for Diedrich Coffee. The incentive plan does not preclude the
Diedrich Coffee from establishing any other forms of incentive or other
compensation for its employees, directors, advisors or consultants, whether or
not approved by stockholders.

Rights With Respect to Common Stock. No recipient of an award under the
plan has any right, title or interest in or to any shares of common stock
subject to any award or any rights as a stockholder unless and until the award
is duly exercised pursuant to the terms of the plan and the exercise of the
award results in the issuance of shares of common stock to the recipient.

Plan Provisions Regarding Section 162(m) of the Code. In general, Section
162(m) of the Code imposes a $1 million limit on the amount of compensation that
may be deducted by Diedrich Coffee in any tax year with respect to its Chief
Executive Officer and its other four most highly compensated employees,
including any compensation relating to an award under

136
<PAGE> 144

the plan. The plan is designed to allow Diedrich Coffee to grant awards that are
not subject to the $1 million limit of Section 162(m). No one eligible person
may be granted any awards with respect to more than 250,000 shares of common
stock or in excess of $1 million in any one calendar year. Furthermore, if
Section 162(m) would otherwise apply and if the amount of compensation an
eligible person would receive under an award is not based solely on an increase
in the value of the underlying Diedrich Coffee common stock after the date of
grant or award, the committee may condition the grant, vesting, or
exercisability of the award on the attainment of a preestablished objective
performance goal. A preestablished objective performance goal may include one or
more of the following performance criteria: (a) cash flow, (b) earnings per
share (including earnings before interest, taxes, and amortization), (c) return
on equity, (d) total shareholder return, (e) return on capital, (f) return on
assets or net assets, (g) income or net income, (h) operating income or net
operating income, (i) operating margin, (j) return on operating revenue, and (k)
any other similar performance criteria.

Participation in the Plan by Directors, Executive Officers and Other
Employees.

On June 1, 1999, the market value of Diedrich Coffee common stock was
$6.625 per share, options to purchase 103,316 shares had been exercised under
the plan and options to purchase an aggregate of 544,267 shares of common stock
have been granted and were outstanding under the plan at exercise prices ranging
from $2.75 to $7.75 a share.

Participation in the plan is at the discretion of the board or the
committee; accordingly, future participation by directors, executive officers
and other employees under the plan is not determinable.

Federal Income Tax Treatment

The following brief description of federal income tax treatment which will
generally apply to options and other awards granted under the plan, based on
federal income tax laws in effect on the date of this document. The exact
federal income tax treatment of options and other awards will depend on the
specific circumstances of the recipient. No information is provided with respect
to estate, inheritance, gift, state or local tax laws, although there may be
certain tax consequences upon receipt or exercise of an option or other award or
the disposition of any acquired shares under those laws.

Incentive Stock Options. Stock options granted under the plan may qualify
as "incentive stock options" within the meaning of Section 422 of the Code. If a
recipient exercises an incentive stock option in accordance with its terms and
does not dispose of the shares acquired within two years from the date of the
grant of the incentive stock option nor within one year from the date of
exercise, the required holding periods, the recipient generally will not be
subject to regular federal income tax, and Diedrich Coffee will not be entitled
to any deduction on either the grant or the exercise of the incentive stock
option. A recipient's basis in the shares acquired upon exercise will be the
amount paid upon exercise. Provided a recipient holds the shares as a capital
asset at the time of sale or other disposition of the shares, a recipient's gain
or loss, if any, recognized on the sale or other disposition will be capital
gain or loss. The amount of a recipient's gain or loss will be the difference
between the amount realized on the disposition of the shares and the recipient's
basis in the shares.

If, however, recipient disposes of the acquired shares at any time before
the expiration of the required holding periods, then, subject to certain
exceptions, the recipient will recognize ordinary income at the time of such
disposition which will equal the excess, if any, of the lesser of (a) the amount
realized on such disposition, or (b) the fair market value of the shares on the
date of exercise, over the recipient's basis in the shares. Diedrich Coffee
generally will be entitled to a deduction in an amount equal to the amount of
ordinary income recognized by a recipient. Any gain in excess of such ordinary
income amount will be a capital gain. If a

137
<PAGE> 145

recipient disposes of such shares for less than the recipient's basis in the
shares, the difference between the amount realized and the recipient's basis
will be capital loss.

The excess of the fair market value of the shares acquired on the exercise
date of an incentive stock option over the exercise price of such option
generally is required to be included in the recipient's alternative minimum
taxable income for the year in which the option is exercised and, accordingly,
may subject a recipient to the alternative minimum tax.

Non-qualified Stock Options. In general, there are no tax consequences to
the recipient or to Diedrich Coffee on the grant of a stock option that does not
qualify as an incentive stock option. On exercise, however, the recipient
generally will recognize ordinary income equal to the excess of the fair market
value of the shares as of the exercise date over the purchase price paid for
such shares, and Diedrich Coffee will be entitled to a deduction equal to the
amount of ordinary income recognized by the recipient. Upon a subsequent
disposition of the shares received under a non-qualified stock option, the
difference between the amount realized on such disposition and the fair market
value of the shares on the date of exercise generally will be treated as a
capital gain or loss.

Miscellaneous Tax Issues. Diedrich Coffee generally will be required to
make arrangements for withholding applicable taxes with respect to any ordinary
income recognized by a recipient in connection with the exercise of options
granted under the plan.

Special rules will apply in cases where a recipient of an option pays the
exercise price or applicable withholding tax obligations by delivering
previously owned shares of common stock or by reducing the amount of shares
otherwise issuable pursuant to the exercise of an option. The surrender or
withholding of such shares will in certain circumstances result in the
recognition of income with respect to such shares or a carryover basis in the
shares acquired.

The terms of the plan allow for the granting of options that accelerate the
ability of the recipient to exercise the option in connection with a change in
ownership or control of the company. In that event and depending upon the
individual circumstances of the recipient, certain amounts with respect to such
options may constitute "excess parachute payments" under the "golden parachute"
provisions of the Code. According to these provisions, a recipient will be
subject to a 20% excise tax on any "excess parachute payments," and the company
will be denied any deduction with respect to such payment.

Vote Required and Board of Directors' Recommendation.

The affirmative vote of the holders of a majority of shares present or
represented by proxy and entitled to vote at the special meeting is required to
approve the amendment to the plan. The Diedrich Coffee board recommends that you
vote for approval of the amendment to the 1996 Stock Incentive Plan.

RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS

The Diedrich Coffee board has again selected KPMG LLP to serve as our
independent accountants for the current fiscal year. KPMG LLP has served as our
auditor since January 17, 1997. Selection of our independent accountants is not
required to be submitted for stockholder approval, but the board of directors is
seeking ratification of its selection by the affirmative vote of a majority of
the shares represented and voted at the annual meeting. If the stockholders do
not ratify this selection, the Diedrich Coffee board will reconsider its
selection of KPMG LLP and will either continue to retain this firm or appoint
new auditors upon recommendation of its audit committee.

Diedrich Coffee's board of directors recommends that you vote for the
ratification of the selection of KPMG LLP as the independent accountants for the
current fiscal year. Representatives of KPMG LLP are expected to be at the
meeting to answer appropriate questions.

138
<PAGE> 146

ADDITIONAL MATTERS FOR CONSIDERATION OF
COFFEE PEOPLE STOCKHOLDERS

In addition to approving the merger with Diedrich Coffee and adopting the
merger agreement, Coffee People stockholders will be asked to vote on the
following matter at the Coffee People stockholders meeting.

AMENDMENT TO COFFEE PEOPLE'S ARTICLES OF INCORPORATION

On November 24, 1998, Coffee People stockholders approved the
reincorporation of the company from Oregon to Delaware by means of a merger of
Coffee People into its wholly-owned subsidiary, Coffee People Worldwide. Because
of the negotiations with Diedrich Coffee, the reincorporation merger was
deferred. Diedrich Coffee has informed Coffee People that it will reincorporate
Coffee People as a Delaware corporation immediately after the Diedrich Coffee
merger. The combined company intends to accomplish the reincorporation by
merging Coffee People into a wholly-owned subsidiary of Diedrich Coffee.

If the Diedrich Coffee merger is not approved or for some other reason does
not occur, Coffee People management still intends to complete the
reincorporation and become a Delaware corporation, as approved by the
stockholders at the November annual meeting. Accordingly, Coffee People's board
has determined it is in the company's best interests to make certain changes to
Coffee People's articles of incorporation in connection with the reincorporation
merger. By changing the par value of the stock and reducing the authorized
capital, Coffee People will save over $100,000 of Delaware incorporation fees
and will significantly reduce its Delaware franchise tax going forward.

The proposed amendments to the articles of incorporation are:

- changing the par value of the capital stock from no par to $.00001 per
share; and

- reducing the authorized capital stock from 60,000,000 to 25,000,000
shares, consisting of:

-- a reduction in the authorized common stock from 50,000,000 to
20,000,000 shares; and

-- a reduction in the authorized preferred stock from 10,000,000 to
5,000,000 shares.

Coffee People will incorporate its subsidiary Coffee People Worldwide with
a similar capital structure. Coffee People's name will be changed to "Coffee
People Worldwide" as a result of the reincorporation merger. Coffee People
management does not believe any negative effects on the Coffee People
stockholders would result from the suggested changes.

139
<PAGE> 147

ADDITIONAL INFORMATION

DISSENTERS' OR APPRAISAL RIGHTS

Coffee People's stockholders have the right to dissent from the Diedrich
Coffee merger and to receive payment for their shares in accordance with the
terms of the Dissenters' Rights Statute, Sections 60.551 through 60.594 of the
Oregon Business Corporation Act. The following discussion is a summary of the
dissenters' rights law under the Oregon law. The entire statute is reprinted in
Appendix D. Any stockholder who wishes to exercise dissenters' rights or
preserve the right to do so should review the statute carefully. If you do not
comply with the procedures of the statute, you will lose your dissenters'
rights.

A Coffee People stockholder who wishes to dissent from the merger must
satisfy the following conditions, among others:

- WRITTEN OBJECTION. The stockholder must file a written objection to the
merger with Coffee People at its offices at 11480 Commercial Parkway,
Castroville, California 95012, Attention: Mark J. Archer, Secretary,
before the vote to be taken at the meeting.

- NO VOTE IN FAVOR. The stockholder must not vote in favor of the merger.

A negative vote alone, will not constitute the written objection required
before the meeting.

If the stockholders approve the Diedrich Coffee merger, Coffee People will
send written notice along with a copy of the statute no later than 10 days after
the corporate action is taken to each dissenting stockholder. The notice will:

- state where the stockholder must send his or her written payment demand,

- state where and when the stockholder must deposit his or her certificates
representing Coffee People common stock,

- contain a form for demanding payment, which requires the dissenting
stockholder to certify that he or she acquired beneficial ownership
before the first public announcement of the merger, and

- set a date by which such written payment demand must be received (not
fewer than 30 nor more than 60 days after the date the notice was
delivered to the dissenting stockholder).

If you are a dissenting stockholder and you do not demand payment, certify
that you acquired the shares before the first public announcement, or deposit
your shares within the time provided by such notice, you will not be entitled to
dissenters' rights.

If the merger is consummated, Coffee People will pay to each dissenting
stockholder who follows the procedure described above the amount that Coffee
People estimates to be the fair value of the dissenting stockholder's shares.
The term "fair value" means the value of the shares immediately before the
merger, and excludes any appreciation or depreciation in anticipation of the
merger unless exclusion would be inequitable. Coffee People will provide, along
with payment, its balance sheet, income statement and statement of changes in
stockholders' equity for its last fiscal year and any available interim
financial statements since the end of the last fiscal year, an explanation of
how it estimates the fair value of the shares and how the accrued interest was
calculated and other information.

Coffee People may elect to withhold payment from a dissenting stockholder
if the dissenting stockholder was not the beneficial owner of the shares before
the date that the merger was publicly announced. In that event, Coffee People
may force the dissenting stockholder to pursue judicial determination of the
value of the share unless the dissenting stockholder agrees to accept the amount
specified by Coffee People as the fair value in full satisfaction of the
dissenting stockholder's rights.
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<PAGE> 148

If you are a dissenting stockholder and you are dissatisfied with the
payment or offer you may, within 30 days of the payment or offer for payment,
notify Coffee People in writing of your estimate of the fair value of your
shares and the amount of interest due.

If any dissenting stockholder's demand for payment is not settled within 60
days after Coffee People's receipt of the demand, the Oregon law requires that
Coffee People commence a proceeding in the Circuit Court of Multnomah County,
Oregon to determine the fair value of the shares. Coffee People must name all
dissenting stockholders whose demands remain unsettled as parties to the
proceeding. The court may appoint one or more persons as appraisers to receive
evidence and recommend the fair value of the shares. Court costs and appraisal
fees would be assessed against Coffee People, except that the court may assess
such costs against some or all of the dissenting stockholders to the extent that
the court finds the dissenting stockholders acted arbitrarily, vexatiously or
not in good faith in demanding payment or to the extent the court finds
equitable.

LEGAL MATTERS

The validity of the Diedrich Coffee common stock to be issued in connection
with the merger will be passed upon for Diedrich Coffee by Gibson, Dunn &
Crutcher LLP, Orange County, California.

EXPERTS

The financial statements of Diedrich Coffee, Inc. as of January 27, 1999
and January 28, 1998, and for each of the years ended January 27, 1999, January
28, 1998 and January 27, 1997, have been included herein and in the registration
statement in reliance upon the report of KPMG LLP, independent certified public
accountants, appearing elsewhere herein, and upon the authority of said firm as
experts in accounting and auditing.

The consolidated financial statements of Coffee People, Inc. as of June 27,
1998 and June 28, 1997 and for each of the two years in the period ended June
27, 1998 included in this prospectus have been so included in reliance on the
report of PricewaterhouseCoopers LLP, independent accountants, given on the
authority of said firm as experts in auditing and accounting.

The consolidated financial statements of Coffee People, Inc. (formerly
Gloria Jean's, Inc.) for the 39-week period ended June 29, 1996 included in this
prospectus have been so included in reliance on the report of
PricewaterhouseCoopers LLP, independent accountants, given on the authority of
said firm as experts in auditing and accounting.

STOCKHOLDER PROPOSALS

If the merger is consummated, the first annual meeting of the stockholders
of Diedrich Coffee after such consummation is expected to be held on or about
June 20, 2000.

If any Diedrich Coffee stockholder intends to present a proposal at the
2000 Diedrich Coffee annual meeting and wishes to have such proposal considered
for inclusion in the proxy materials for such meeting, such stockholder must
have submitted the proposal to the Secretary of Diedrich Coffee in writing so as
to be received at the executive offices of Diedrich Coffee by February 11, 2000.
Such proposals must also meet the other requirements of the rules of the
Securities and Exchange Commission relating to stockholders' proposals.

If you are a Coffee People stockholder and you wish to submit a proposal to
be considered for inclusion in the company's proxy materials for its next annual
meeting, you must submit your proposal to Coffee People at its offices not later
than July 9, 1999. COFFEE PEOPLE WILL ONLY HAVE AN ANNUAL MEETING THIS YEAR IF
THE DIEDRICH COFFEE MERGER IS NOT COMPLETED.

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<PAGE> 149

INDEX TO FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
PAGE
----
<S> <C>
DIEDRICH COFFEE
Independent Auditors' Report................................ F-2
Balance Sheets as of January 28, 1998 and January 27,
1999...................................................... F-3
Statements of Operations for the Years Ended January 29,
1997, January 28, 1998 and January 27, 1999............... F-4
Statements of Stockholders' Equity for the Years Ended
January 29, 1997, January 28, 1998 and January 27, 1999... F-5
Statements of Cash Flows for the Years Ended January 29,
1997, January 28, 1998 and January 27, 1999............... F-6
Notes to Financial Statements............................... F-7
Unaudited Condensed Balance Sheets as of January 27, 1999
and April 28, 1999........................................ F-20
Unaudited Condensed Statement of Operations for the Thirteen
Weeks Ended April 29, 1998 and April 28, 1999............. F-21
Unaudited Condensed Statements of Cash Flows for the
Thirteen Weeks Ended April 29, 1998 and April 28, 1999.... F-22
Notes to Unaudited Condensed Financial Statements........... F-23

COFFEE PEOPLE
Consolidated Reports of Independent Accountants............. F-26
Consolidated Balance Sheets as of June 28, 1997 and June 27,
1998...................................................... F-28
Consolidated Statements of Operations for the 39-Week Period
June 29, 1996 and for the Years Ended June 28, 1997 and
June 27, 1998 ............................................ F-29
Consolidated Statements of Stockholders' Equity for the
39-Week Period June 29, 1996 and for the Years Ended June
28, 1997 and June 27, 1998................................ F-30
Consolidated Statements of Cash Flows for the 39-Week Period
June 29, 1996 and for Years Ended June 28, 1997 and June
27, 1998.................................................. F-31
Notes to Consolidated Financial Statements.................. F-32
Unaudited Consolidated Balance Sheets as of June 27, 1998
and March 6, 1999......................................... F-48
Unaudited Consolidated Statements of Operations for the
Thirty-Six Weeks Ended March 7, 1998 and March 6, 1999.... F-49
Unaudited Consolidated Statements of Cash Flows for the
Thirty-Six Weeks Ended March 7, 1998 and March 6, 1999.... F-50
Notes to Unaudited Consolidated Financial Statements As of
June 27, 1998 and March 6, 1999........................... F-51
</TABLE>

F-1
<PAGE> 150

INDEPENDENT AUDITORS' REPORT

The Board of Directors and Stockholders'
Diedrich Coffee, Inc.:

We have audited the accompanying balance sheets of Diedrich Coffee, Inc. as
of January 27, 1999 and January 28, 1998, and the related statements of
operations, stockholders' equity, and cash flows for the years ended January 27,
1999, January 28, 1998 and January 29, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Diedrich Coffee, Inc. as of
January 27, 1999 and January 28, 1998, and the results of its operations and its
cash flows for the years ended January 27, 1999, January 28, 1998 and January
29, 1997, in conformity with generally accepted accounting principles.

/s/ KPMG LLP

Orange County, California
March 26, 1999, except the
second paragraph of note 13
which is April 6, 1999

F-2
<PAGE> 151

DIEDRICH COFFEE, INC.

BALANCE SHEETS

JANUARY 28, 1998 AND JANUARY 27, 1999

<TABLE>
<CAPTION>
1998 1999
------------ ------------
<S> <C> <C>
ASSETS (NOTE 5)
Current Assets:
Cash................................................ $ 1,408,161 $ 1,200,861
Accounts receivable, less allowance for doubtful
accounts of $29,438 and $22,134.................. 181,628 263,651
Note receivable..................................... -- 100,000
Inventories (Note 2)................................ 1,375,119 1,279,436
Prepaid expenses.................................... 157,393 188,993
Income taxes receivable............................. 42,528 17,686
------------ ------------
Total current assets........................... 3,164,829 3,050,627
Property and equipment, net (Note 3).................. 10,104,843 9,119,859
Costs in excess of net assets acquired, net (Note
4).................................................. 389,651 329,086
Other assets.......................................... 289,103 236,880
------------ ------------
Total assets................................... $ 13,948,426 $ 12,736,452
============ ============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Current installments of obligations under capital
leases (Note 6).................................. $ 168,139 $ 169,488
Accounts payable.................................... 1,204,366 1,415,067
Accrued compensation................................ 716,742 970,034
Accrued expenses (Note 7)........................... 1,796,869 1,039,097
Restructuring charge (Note 10)...................... 237,320 112,400
------------ ------------
Total current liabilities...................... 4,123,436 3,706,086
Obligations under capital lease -- long-term (Note
6).................................................. 317,292 283,106
Long term debt (Note 5)............................... 2,500,000 2,500,000
Deferred rent......................................... 172,231 219,865
------------ ------------
Total liabilities.............................. 7,112,959 6,709,057
------------ ------------
Stockholders' Equity:
Common stock, $.01 par value; authorized 25,000,000
shares; issued and outstanding 6,167,313 shares
at January 27, 1999 and 5,741,650 at January 28,
1998............................................. 57,417 61,674
Additional paid-in capital.......................... 16,928,546 18,708,032
Accumulated deficit................................. (10,150,496) (12,742,311)
------------ ------------
Total stockholders' equity..................... 6,835,467 6,027,395
Commitments and contingencies (Note 6)
------------ ------------
Total liabilities and stockholders' equity..... $ 13,948,426 $ 12,736,452
============ ============
</TABLE>

See accompanying notes to financial statements.

F-3
<PAGE> 152

DIEDRICH COFFEE, INC.

STATEMENTS OF OPERATIONS

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

<TABLE>
<CAPTION>
1997 1998 1999
----------- ----------- -----------
<S> <C> <C> <C>
Revenues:
Retail.................................. $18,117,720 $20,759,993 $21,248,462
Wholesale and other..................... 1,694,686 2,221,704 2,766,741
Franchise revenue....................... -- -- 200,000
----------- ----------- -----------
Total revenues..................... 19,812,406 22,981,697 24,215,203
----------- ----------- -----------
Cost and Expenses:
Cost of sales and related occupancy
costs................................ 9,263,286 11,457,612 10,955,197
Store operating expenses................ 8,279,621 10,447,349 8,935,644
Other operating expenses................ 240,227 289,867 634,124
Depreciation and amortization........... 1,053,770 1,785,271 1,941,020
Provision for asset impairment and
restructuring costs.................. -- 3,902,332 --
General and administrative expenses..... 2,003,483 4,005,853 4,013,809
----------- ----------- -----------
Total.............................. 20,840,387 31,888,284 26,479,794
----------- ----------- -----------
Operating (loss) income................... (1,027,981) (8,906,587) (2,264,591)
Interest expense.......................... (189,549) (182,135) (384,544)
Interest and other (expense) income....... 103,718 (23,239) 90,517
----------- ----------- -----------
Loss before income taxes.................. (1,113,812) (9,111,961) (2,558,618)
Income tax provision (benefit)............ (128,107) 800 3,690
----------- ----------- -----------
Net loss.................................. $ (985,705) $(9,112,761) $(2,562,308)
=========== =========== ===========
Net loss per share -- basic & diluted:.... $ (0.22) $ (1.69) $ (0.43)
=========== =========== ===========
Weighted average shares outstanding..... 4,414,000 5,392,609 5,934,287
=========== =========== ===========
</TABLE>

See accompanying notes to financial statements.

F-4
<PAGE> 153

DIEDRICH COFFEE, INC.

STATEMENTS OF STOCKHOLDERS' EQUITY

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

<TABLE>
<CAPTION>
SERIES A PREFERRED SERIES B PREFERRED
STOCK STOCK COMMON STOCK
---------------------- ------------------------ ------------------- ADDITIONAL ACCUMULATED
SHARES AMOUNT SHARES AMOUNT SHARES AMOUNT PAID IN CAPITAL DEFICIT
---------- --------- ---------- ----------- --------- ------- --------------- ------------
<S> <C> <C> <C> <C> <C> <C> <C> <C>
Balance, January 31,
1996................... 1,000,000 $ 800,000 1,608,568 $ 2,225,813 1,183,082 $11,831 $ 318,867 $ (52,030)
Initial public offering,
net.................... -- -- -- -- 1,600,000 16,000 12,563,452 --
Conversion of Series A
and B preferred
stock.................. (1,000,000) (800,000) (1,608,568) (2,225,813) 2,608,568 26,086 2,999,727 --
Net loss for the year.... -- -- -- -- -- -- -- (985,705)
---------- --------- ---------- ----------- --------- ------- ----------- ------------
Balance, January 29,
1997................... -- -- -- -- 5,391,650 53,917 15,882,046 (1,037,735)
Common stock issued...... -- -- -- -- 350,000 3,500 1,046,500 --
Net loss for the year.... -- -- -- -- -- -- -- (9,112,761)
---------- --------- ---------- ----------- --------- ------- ----------- ------------
Balance, January 28,
1998................... -- -- -- -- 5,741,650 57,417 16,928,546 (10,150,496)
Common stock issued...... -- -- -- -- 200,000 2,000 1,273,000 --
Exercise of options and
warrants............... -- -- -- -- 225,663 2,257 476,979 --
Amortization of
options................ -- -- -- -- -- -- 29,507 (29,507)
Net loss for the year.... -- -- -- -- -- -- -- (2,562,308)
---------- --------- ---------- ----------- --------- ------- ----------- ------------
Balance, January 27,
1999................... -- $ -- -- $ -- 6,167,313 $61,674 $18,708,032 $(12,742,311)
========== ========= ========== =========== ========= ======= =========== ============

TOTAL
-----------
<S> <C>
Balance, January 31,
1996................... $ 3,304,481
Initial public offering,
net.................... 12,579,452
Conversion of Series A
and B preferred
stock.................. --
Net loss for the year.... (985,705)
-----------
Balance, January 29,
1997................... 14,898,228
Common stock issued...... 1,050,000
Net loss for the year.... (9,112,761)
-----------
Balance, January 28,
1998................... 6,835,467
Common stock issued...... 1,275,000
Exercise of options and
warrants............... 479,236
Amortization of
options................ --
Net loss for the year.... (2,562,308)
-----------
Balance, January 27,
1999................... $ 6,027,395
===========
</TABLE>

See accompanying notes to financial statements.

F-5
<PAGE> 154

DIEDRICH COFFEE, INC.

STATEMENTS OF CASH FLOWS

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

<TABLE>
<CAPTION>
1997 1998 1999
----------- ----------- -----------
<S> <C> <C> <C>
Cash flows from operating activities:
Net (loss) income......................................... $ (985,705) $(9,112,761) $(2,562,308)
Adjustments to reconcile net (loss) income to cash (used
in) provided by operating activities:
Depreciation and amortization........................... 1,053,770 1,785,271 1,941,020
Deferred income taxes................................... 48,192 -- --
Restructuring charge.................................... -- 987,590 --
Impairment on long-lived assets......................... -- 2,203,217 --
Changes in operating assets and liabilities:
Accounts and notes receivable......................... (75,790) 28,735 (182,023)
Inventories........................................... (969,652) 150,804 95,683
Prepaid expenses...................................... (78,696) 27,670 (31,600)
Income taxes receivable............................... (272,182) 242,544 24,842
Other assets.......................................... (121,881) 26,637 12,392
Accounts payable...................................... 1,164,864 (595,926) 210,701
Accrued compensation.................................. 232,137 186,971 165,614
Accrued expenses...................................... 136,250 1,562,055 (73,236)
Income taxes payable.................................. (51,235) -- --
Deferred rent......................................... 33,240 17,847 47,634
----------- ----------- -----------
Net cash (used in) provided by operating activities....... 113,312 (2,489,346) (351,281)
----------- ----------- -----------
Cash flows from investing activities:
Capital expenditures for property and equipment......... (7,813,263) (1,724,397) (1,672,076)
Disposal of property and equipment...................... 148,785
Acquisition of coffeehouses............................. (1,916,000) -- --
----------- ----------- -----------
Net cash (used in) investing activities................. (9,729,263) (1,724,397) (1,523,291)
----------- ----------- -----------
Cash flows from financing activities:
Proceeds from notes payable............................. 10,000 -- --
Payments on notes payable............................... (49,398) -- --
Proceeds from line of credit............................ 4,100,000 -- --
Payments on line of credit.............................. (4,100,000) -- --
Proceeds from long-term debt............................ 1,622,520 4,500,000 --
Principal payments on long-term debt.................... (2,569,378) (2,000,000) --
Payments on capital lease obligations................... -- -- (86,964)
Proceeds from issuance of common stock, net of fees
paid.................................................. 12,579,452 1,050,000 1,275,000
Proceeds from stock options exercised................... -- -- 479,236
----------- ----------- -----------
Net cash provided by financing activities................. 11,593,196 3,550,000 1,667,272
----------- ----------- -----------
Net (decrease) increase in cash........................... 1,977,245 (663,743) (207,300)
Cash at beginning of year................................. 94,659 2,071,904 1,408,161
----------- ----------- -----------
Cash at end of year....................................... $ 2,071,904 $ 1,408,161 $ 1,200,861
=========== =========== ===========
Supplemental Disclosure of Cash Flow Information:
Cash paid during the period for:
Interest.............................................. $ 164,140 $ 154,999 $ 299,670
=========== =========== ===========
Income taxes.......................................... $ 108,773 $ 800 $ 3,690
=========== =========== ===========
Non-cash Transactions
Equipment Purchased under Capital Leases.............. -- $ 498,513 $ 54,127
=========== =========== ===========
</TABLE>

See accompanying notes to financial statements.

F-6
<PAGE> 155

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES

Business

Diedrich Coffee, Inc. (the "Company") operates coffeehouses in Southern
California, Colorado and Texas, which sell coffee beverages made with its own
freshly roasted coffee. In addition, the Company sells light food items and
whole bean coffee through its coffeehouses. The Company also operates a
wholesale and mail order business in Southern California, which sells whole bean
coffee and related supplies and equipment.

Fiscal Year

The Company's fiscal year ends on the Wednesday closest to January 31.

Inventories

Inventories are stated at the lower of cost or market. The cost for
inventories is determined using the first-in, first-out method.

Property and Depreciation

Property and equipment, including assets under capital leases are recorded
at cost. Depreciation is calculated using the straight-line method over
estimated useful lives of five to seven years. Property and equipment held under
capital leases and leasehold improvements are amortized straight-line over the
shorter of their estimated useful lives or the term of the related leases.

Major renewals and improvements are capitalized. Maintenance and repairs
that do not improve or extend the life of the respective assets are charged to
expense.

Store Pre-opening Costs

Direct and incremental costs prior to the opening of a coffeehouse location
are expensed as incurred.

Fair Value of Financial Instruments

The carrying amounts of cash, accounts receivable, accounts payable and
accrued expenses approximate fair value because of the short-term maturity of
these financial instruments. The Company believes the carrying amounts of the
Company's notes payable and long-term debt approximate fair value because the
interest rates on these instruments are subject to change with, or approximate,
market interest rates.

Rent Expense

Certain lease agreements provide for scheduled rent increases during the
lease terms or for rental payments commencing on a date other than the date of
initial occupancy. Rent expense is recorded on a straight-line basis over the
respective terms of the leases.

Income Taxes

Income taxes are accounted for under the asset and liability method.
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between

F-7
<PAGE> 156

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

the financial statement carrying amounts of existing assets and liabilities and
their respective tax bases and operating loss and tax credit carryforwards.
Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the
period that includes the enactment date.

Net Income (Loss) per Common Share

The Company adopted Statement of Financial Accounting Standards ("SFAS")
No. 128, "Earnings per Share" in fiscal 1998. SFAS 128 requires the presentation
of "basic" earnings per share which represents net earnings divided by the
weighted average shares outstanding excluding all common stock equivalents. Dual
presentation of "diluted" earnings per-share reflecting the dilutive effect of
all common stock equivalents is also required.

Costs in Excess of Net Assets Acquired

Costs in excess of net assets acquired is amortized on a straight-line
basis over the expected periods to be benefited. The Company assesses the
recoverability of this intangible asset by determining whether the amortization
of the goodwill balance over its remaining life can be recovered through
undiscounted future operating cash flows of the acquired operations. The amount
of goodwill impairment, if any, is measured based on projected discounted future
operating cash flows using a discount rate reflecting the Company's average cost
of funds. The assessment of the recoverability of goodwill will be impacted if
estimated future operating cash flows are not achieved.

Stock Option Plans

Prior to February 1, 1996, the Company accounted for its stock option plans
in accordance with the provisions of Accounting Principles Board ("APB") Opinion
No. 25, "Accounting for Stock Issued to Employees," and related interpretations.
As such, compensation expense would be recorded on the date of grant only if the
current market price of the underlying stock exceeded the exercise price. On
February 1, 1996, the Company adopted SFAS No. 123, "Accounting for Stock-Based
Compensation," which permits entities to recognize as expense over the vesting
period the fair value of all stock-based awards on the date of the grant.
Alternatively, SFAS No. 123 also allows entities to continue to apply the
provisions of APB Opinion No. 25 and provide pro forma net income and pro forma
earnings per share disclosures for employee stock option grants made in fiscal
1996 and future years as if the fair-value-based method defined in SFAS No. 123
had been applied. The Company has elected to continue to apply the provisions of
APB Opinion No. 25 and provide the pro forma disclosure provisions of SFAS No.
123.

Long-Lived Assets

It is the Company's policy to account for long-lived assets, including
intangibles, at the lower of amortized cost or fair value, less disposition
costs. Long-lived assets and certain identifiable intangibles are reviewed for
impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. If this assessment indicates
that the intangibles will not be recoverable, as determined by a non-discounted
cash

F-8
<PAGE> 157

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

flow generated by the asset, the carrying value of the Company's long-lived
assets will be reduced to its estimated fair market value based on the
discounted cash flows.

Advertising and Promotion Costs

Advertising costs are expensed as incurred. Promotion costs are charged to
income in the period of the promotional event. During fiscal 1999, the retail
stores were charged approximately $427,000, which was included in store
operating expenses and wholesale was charged $56,000, which was included in
other operating expenses, with the remaining amount to general and
administrative expenses. General and administrative expenses included
approximately $98,000 for the year ended January 27, 1999, $377,000 for the year
ended January 28, 1998 and $157,000 for the year ended January 29, 1997.

Use of Estimates

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

Business Segment Reporting

The Company adopted SFAS No. 131 "Disclosures About Segments of an
Enterprise and Related Information," effective in 1999. SFAS No. 131 establishes
new standards for reporting information about business segments and related
disclosures about products and services, geographic areas and major customers.
The business segments of the Company are wholesale and retail. Information
regarding these segments are in Note 11.

Revenue Recognition

Sales are recorded when payment is tendered at point of sale for retail and
upon shipment of product for wholesale.

2. INVENTORIES

Inventories consist of the following:

<TABLE>
<CAPTION>
JANUARY 28, JANUARY 27,
1998 1999
----------- -----------
<S> <C> <C>
Unroasted coffee.................................. $ 535,885 $ 412,103
Roasted coffee.................................... 67,965 115,979
Accessory and specialty items..................... 230,502 275,386
Other food, beverage and supplies................. 540,767 475,968
---------- ----------
$1,375,119 $1,279,436
========== ==========
</TABLE>

F-9
<PAGE> 158

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

3. PROPERTY AND EQUIPMENT

Property and equipment is summarized as follows:

<TABLE>
<CAPTION>
JANUARY 28, JANUARY 27,
1998 1999
----------- -----------
<S> <C> <C>
Leasehold improvements.......................... $ 7,017,125 $ 6,475,369
Equipment....................................... 4,047,109 4,555,017
Furniture and fixtures.......................... 2,022,252 1,948,423
Construction in progress........................ 250,716 504,279
Assets under capital lease...................... 498,513 552,640
----------- -----------
13,835,715 14,035,728
Accumulated depreciation and amortization....... (3,730,872) (4,915,869)
----------- -----------
$10,104,843 $ 9,119,859
=========== ===========
</TABLE>

4. ACQUISITIONS

During fiscal 1997, the Company purchased substantially all assets of
twelve coffeehouses previously owned by Brothers Gourmet Coffees, Inc., seven
bakery-espresso cafes from an unrelated third party and another coffeehouse from
an unrelated third party for total cash consideration of $1,916,000.

These acquisitions have been accounted for using the purchase method of
accounting and, accordingly, the results of operations of the coffeehouses
acquired have been included with those of the Company as of their respective
acquisition date. The costs in excess of net assets acquired related to these
acquisitions was $874,000 and is being amortized over 15 years. The Company has
expensed or reserved these costs in connection with store closures. (See Note 7
and 10).

5. DEBT

Long-term debt consists of the following:

<TABLE>
<CAPTION>
JANUARY 28, JANUARY 27,
1998 1999
----------- -----------
<S> <C> <C>
NUVRTY, INC.
Note payable bearing interest at prime rate plus
3 1/2%, interest payable monthly. Note is
secured by the assets of the Company. Due
September 30, 2002.............................. $1,000,000 $1,000,000

GRANDVIEW TRUST
Note payable bearing interest at prime rate plus
3 1/2%, interest payable monthly. Note is
secured by the assets of the Company. Due
October 15, 2002................................ 750,000 750,000

OCEAN TRUST
Note payable bearing interest at prime rate plus
3 1/2%, interest payable monthly. Note is
secured by the assets of the Company. Due
October 16, 2002................................ 750,000 750,000
---------- ----------
$2,500,000 $2,500,000
========== ==========
</TABLE>

On September 30, 1997 the Company entered into a promissory note, term loan
agreement and security agreement with Nuvrty, Inc., a Colorado corporation and
predecessor-in-interest to

F-10
<PAGE> 159

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

Cosleno, Inc. controlled by Amre Youness, a former director of the Company (the
"Nuvrty Loan Documents"). All outstanding principal and accrued interest is due
and payable on September 30, 2002. The loan is secured by the assets of the
Company and provides for borrowings up to $1,000,000 with interest accruing and
paid monthly at the prime rate plus 3 1/2%. The Company borrowed the full amount
under the loan.

In connection with the Nuvrty Loan Documents, the Company issued a warrant
to Nuvrty to purchase 340,000 shares of the Company's common stock at a price of
$2.25 per share. The warrants are exercisable immediately and expire on the
later of September 30, 2003 or one year following payment in full of the loan.

On October 16, 1997 the Company entered into parallel promissory notes,
term loan agreements and security agreements with the Ocean and Grandview Trusts
on terms identical to those entered into with Nuvrty, Inc. (the "Ocean Trust
Loan Documents" and the "Grandview Trust Loan Documents," respectively). The
Ocean Trust Loan Documents and the Grandview Trust Loan Documents provide for
borrowing up to $750,000 from each Trust. Each loan is secured by the assets of
the Company. Interest on advances is accrued and payable monthly at the prime
rate plus 3 1/2%. The Company borrowed $750,000 under each facility. All
outstanding principal and accrued interest is due and payable to each of the
Ocean and Grandview Trusts on October 16, 2002.

In connection with the Ocean Trust Loan Documents and the Grandview Trust
Loan Documents the Company issued warrants to each Trust respectively to
purchase 255,000 shares of the Company's common stock at a price of $2.25 per
share. The warrants are exercisable immediately and expire on the later of
October 16, 2003 or one year following payment in full of the respective loans.

The warrants associated with all the above debt were accounted for in
accordance with the provisions of APB 14, "Accounting for Convertible Debt and
Debt Issued Stock Purchase Warrants." In accordance with APB 14, none of the
proceeds from issuance of the debt was allocated to the warrants based on their
relative fair value, which is insignificant, calculated using both a Cost of
Replacement Model and the Monte Carlo simulation of possible warrant exercise
and no expense was recognized.

At January 27, 1999 the prime rate was 7.75%.

6. COMMITMENTS AND CONTINGENCIES

Lease Commitments

As of January 27, 1999, the Company leases warehouse and office space in
Irvine, California, warehouse space in Denver, Colorado, and thirty-six
coffeehouse locations in Southern California, Colorado and Texas expiring
through February 2009. The leases for five of the coffeehouse locations are
guaranteed by an officer/director of the Company. Certain of the coffeehouse
leases require the payment of property taxes, normal maintenance and insurance
on the properties and additional rents based on percentages of sales in excess
of various specified retail sales levels. Contingent rent expense was
insignificant for all periods presented.

F-11
<PAGE> 160

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

Future minimum lease payments under non-cancelable operating leases as of
January 27, 1999 are as follows:

<TABLE>
<CAPTION>
NON-CANCELABLE
YEAR ENDING JANUARY OPERATING LEASES CAPITAL LEASES
------------------- ---------------- --------------
<S> <C> <C>
2000.......................................... $1,842,000 $169,488
2001.......................................... 1,711,000 169,488
2002.......................................... 1,413,000 165,672
2003.......................................... 1,172,000 95,179
2004.......................................... 974,000 1,389
Thereafter.................................... 1,957,000 --
---------- --------
$9,069,000 $601,216
========== ========
Less amount representing interest............. 148,622
--------
Present value of minimum lease payments....... 452,594
Less current portion.......................... 169,488
--------
Long-term portion............................. $283,106
========
</TABLE>

Rent expense under operating leases approximated $2,070,000, $2,232,000,
and $1,772,000 for the years ended January 27, 1999, January 28, 1998 and
January 29, 1997, respectively.

Purchase Commitments

As of January 27, 1999 and January 28, 1998, the Company had entered into
fixed price purchase contracts for unroasted coffee aggregating approximately
$1,135,000 and $451,500, respectively. Such contracts are generally short-term
in nature and the Company believes that their cost approximates fair market
value.

Contingencies

In the ordinary course of its business, the Company may become involved in
legal proceedings from time to time. As of March 26, 1999, the Company was not
aware of any pending legal proceedings which in the opinion of management would
adversely affect continuing operations.

7. ACCRUED EXPENSES

The following table sets forth details of accrued expenses:

<TABLE>
<CAPTION>
JANUARY 28, JANUARY 27,
1998 1999
----------- -----------
<S> <C> <C>
Accrued costs for store/warehouse closures........ $ 986,000 $ 471,915
Other accrued taxes............................... 331,224 113,664
Accrued worker's compensation insurance........... 147,532 159,872
Other accrued expenses............................ 332,113 293,646
---------- ----------
Total accrued expenses............................ $1,796,869 $1,039,097
========== ==========
</TABLE>

F-12
<PAGE> 161

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

8. STOCKHOLDERS' EQUITY

In June 1995, one executive officer was granted options to purchase 131,350
shares of the Company's common stock at $1.45 per share, the estimated fair
value of the common stock on the grant date. The options were to become
exercisable on the eighth anniversary of the date of grant or earlier upon the
occurrence of certain events, including an IPO or a change in control (as
defined). If not exercised earlier, the options were to expire 10 years from the
date of grant. In May 1997, in connection with the termination of the
executive's employment agreement, the Company and the executive agreed to terms
under which 52,167 options were forfeited and the expiration date for the
remaining 79,183 options was changed to March 12, 1999. During Fiscal 1999, the
options to purchase 79,183 shares were exercised.

In July 1996, the Company adopted the 1996 Stock Incentive Plan (the
"Incentive Plan"), which authorized the granting of a variety of stock-based
incentive awards, including incentive and nonstatutory stock options. A total of
475,000 shares were reserved for issuance under the Incentive Plan. The
stockholders approved at the 1997 annual meeting of stockholders, an increase of
300,000 shares for a total of 775,000 shares reserved for issuance pursuant to
the Incentive Plan. The Incentive Plan is administered by a committee of the
Board of Directors, who determine the recipients and terms of the awards
granted. Under the Incentive Plan, options to purchase common stock may be
granted with an exercise price below market value of such stock on the grant
date.

In July 1996, the Company adopted the 1996 Non-Employee Directors Stock
Option Plan (the "Directors Plan"), which authorizes the granting of
non-qualified stock options to independent directors. A total of 125,000 shares
have been reserved for issuance under the Directors Plan. Pursuant to the
Directors Plan, each non-employee director receives certain automatic grants of
options, which generally vest over two years. All non-employee director options
have a term of ten years and an exercise price equal to the fair market value of
the Company's common stock on the date of grant.

In August 1996, one executive officer was granted options to purchase
120,000 shares of the Company's common stock, subject to a specified vesting
schedule, at an exercise price equal to the public offering price per share in
the Company's initial public offering. On September 24, 1997 the Company and the
executive agreed to revise the exercise price of these options to $3.00 per
share (the closing price of the Company's stock on that date). In January 1998,
in connection with the termination of executive's employment agreement, the
Company and the executive agreed to terms under which the employee retained
options to purchase 80,000 shares. The remaining 40,000 options were canceled.
Options to purchase 62,500 shares were exercised in fiscal 1999 and options to
purchase 17,500 shares were exercised in fiscal 2000.

In September 1996, the holders of the Series A and Series B Preferred
Shares converted their shares into shares of common stock on a one-for-one
basis.

On September 11, 1996, the Company completed an initial public offering of
2,530,000 shares (including an over-allotment option). The offering consisted of
1,600,000 shares of common stock sold on behalf of the Company and 930,000
shares of common stock sold on behalf of certain selling stockholders. The net
proceeds of the offering to the Company, after deducting approximately
$2,621,000 in related expenses, were approximately $12,579,000.

In connection with the IPO, the managing underwriter received warrants
exercisable for 160,000 shares of the Company's common stock at $11.50 per
share. The warrants were
F-13
<PAGE> 162

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

exercisable commencing September 1997 and were to expire in September 1999. The
warrants were repriced to $5.25 and the exercise period was shortened to provide
for expiration in December 1998 pursuant to written agreement on December 10,
1997. During fiscal 1999, 28,960 warrants were exercised and the remaining
131,040 expired.

On April 25, 1997, the Company's Board of Directors approved the 1997
Non-Employee Director's Stock Option Plan which granted options to purchase
10,000 shares each to two non-employee directors. These options have an exercise
price of $2.75, became vested on April 25, 1998 and expire on April 25, 2007.

On November 18, 1997, Mr. John E. Martin joined the Company's Board of
Directors as Chairman. The Company and Mr. Martin entered into an agreement
under which Mr. Martin was granted the option to purchase 850,000 shares of the
common stock of the Company. Mr. Martin and the Company also agreed to terms
under which Mr. Martin purchased 333,333 shares of the Company's common stock at
$3.00 per share.

On November 18, 1997, Mr. Timothy J. Ryan joined the Company as Diedrich
Coffee's President and Chief Executive Officer. The Company entered into a
performance based Stock Option Plan and Agreement under which Mr. Ryan was
granted the option to purchase up to 600,000 shares of the common stock of the
Company. In addition, Mr. Ryan purchased 16,667 shares of common stock at $3.00
per share pursuant to a private sale of restricted stock.

On January 22, 1998 the stockholders of the Company approved the stock
option plans and agreements with John Martin and Timothy Ryan. On January 28,
1998 Messrs. Martin and Ryan completed their respective private purchases of
Company stock of $1,000,000 and $50,000, respectively.

On March 30, 1998 the Company agreed to a private placement of 200,000
shares of the Company's common stock to Franchise Mortgage Acceptance Company
("FMAC") at a price of $6.375 (the stock's closing sale price for that day on
the Nasdaq National Market). In addition, FMAC also received an option to
purchase 100,000 additional shares of the Company's common stock; this option
may be exercised in increments of 25,000 shares or more and expires on April 3,
2000. 50,000 shares are exercisable at $10.00 per share and 50,000 shares are
exercisable at $12.50 per share. This transaction was completed on April 3,
1998. Mr. John E. Martin, Chairman of Diedrich Coffee, Inc., serves on the Board
of Directors of FMAC.

F-14
<PAGE> 163

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

Information regarding the Company's stock options plans is summarized
below:

<TABLE>
<CAPTION>
WEIGHTED
AVERAGE
OPTIONS EXERCISE PRICE
--------- --------------
<S> <C> <C>
Shares authorized............................. 2,601,350
Shares under option
Outstanding at: January 31, 1996.............. 161,250 $3.04
Granted.................................. 140,000 $9.61
Exercised................................ -- --
Forfeited................................ -- --
Outstanding at: January 29, 1997.............. 301,350 $6.09
Granted.................................. 1,885,000 $5.60
Exercised................................ -- --
Forfeited................................ 202,167 $7.53
Outstanding at: January 28, 1998.............. 1,984,183 $5.48
Granted.................................. 308,100 $7.81
Exercised................................ 164,999 $2.26
Forfeited................................ 70,017 $3.20
Outstanding at: January 27, 1999.............. 2,057,267 $6.17
Weighted-average fair value of options granted
during the fiscal year:
1997..................................... $5.01
1998..................................... $2.56
1999..................................... $4.29
Options exercisable:
At January 29, 1997......................... 110,850
At January 28, 1998......................... 1,125,683
At January 27, 1999......................... 1,169,152
</TABLE>

In connection with debt (Note 5) the Company issued warrants to purchase
common stock at a price of $2.25 expiring at various times. As of January 27,
1999, January 28, 1998 and January 29, 1997, warrants of 850,000, 1,095,000 and
160,000 are outstanding and vested.

The following table summarizes information about stock options outstanding
on January 27, 1999:

<TABLE>
<CAPTION>
OPTIONS OUTSTANDING OPTIONS EXERCISABLE
------------------------------------------ ------------------------------
NUMBER WEIGHTED WEIGHTED NUMBER WEIGHTED
OUTSTANDING AVERAGE AVERAGE EXERCISABLE AVERAGE
AT REMAINING EXERCISE AT EXERCISE
JANUARY 27, 1999 LIFE (YEARS) PRICE JANUARY 27, 1999 PRICE
---------------- ------------ -------- ---------------- -----------
<S> <C> <C> <C> <C> <C>
$2.75 - $4.00............. 779,167 5.97 $ 3.54 749,152 $ 3.57
$4.01 - $6.00............. 376,500 7.02 $ 4.97 300,000 $ 4.88
$6.01 - $9.00............. 456,600 6.58 $ 7.66 -- --
$9.01 - $10.50............ 445,000 7.04 $10.22 120,000 $10.81
</TABLE>

F-15
<PAGE> 164

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

Pro forma income and pro forma income per share, as if the fair value-based
method has been applied in measuring compensation cost for stock-based awards:

<TABLE>
<CAPTION>
1998 1999
------------ -----------
<S> <C> <C>
REPORTED
Net Loss................................... $ (9,112,761) $(2,562,308)
Basic loss per share....................... $ (1.69) $ (0.43)
PRO FORMA
Net Loss................................... $(13,588,746) $(3,082,569)
Basic loss per share....................... $ (2.52) $ (0.52)
</TABLE>

The pro forma net income (loss) and net income (loss) per share calculated
pursuant to the provisions of SFAS No. 123 for the year ended January 29, 1997
would not be significantly different from amounts reported and therefore are not
included herein.

The fair values of the options granted were estimated using the
Black-Scholes option-pricing model based on the following weighted average
assumptions:

<TABLE>
<CAPTION>
1998 1999
------- -------
<S> <C> <C>
Risk free interest rate................................. 5.5% 4.5%
Expected Life........................................... 6 years 6 years
Expected volatility..................................... 128% 53%
Expected dividend yield................................. 0% 0%
</TABLE>

9. INCOME TAXES

The components of the income tax provision (benefit) are as follows:

<TABLE>
<CAPTION>
YEAR ENDED YEAR ENDED YEAR ENDED
JANUARY 29, JANUARY 28, JANUARY 27,
1997 1998 1999
----------- ----------- -----------
<S> <C> <C> <C>
Current:
Federal.............................. $(171,284) $ -- $ --
State................................ (5,015) 800 3,690
--------- ---- ------
(176,299) 800 3,690
--------- ---- ------
Deferred:
Federal.............................. 40,542 -- --
State................................ 7,650 -- --
--------- ---- ------
48,192
------
$(128,107) $800 $3,690
========= ==== ======
</TABLE>

F-16
<PAGE> 165

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
and income tax purposes. The significant components of deferred tax assets and
liabilities are as follows:

<TABLE>
<CAPTION>
JANUARY 28, JANUARY 27,
1998 1999
----------- -----------
<S> <C> <C>
Deferred tax assets:
Net operating loss carryforwards...................... $ 2,965,213 $ 3,900,495
Accrued expenses...................................... 456,844 457,872
Restructure and Store closure Reserves................ 410,933 98,179
AMT credit............................................ 1,069 1,069
----------- -----------
Total deferred tax assets............................... 3,834,059 4,457,615
----------- -----------
Deferred tax liabilities:
Depreciation and amortization......................... (199,432) 164,543
State income taxes.................................... -- --
----------- -----------
Total deferred tax liabilities.......................... (199,432) 164,543
----------- -----------
Total deferred tax assets............................... 3,634,627 4,622,158
Less: Valuation allowance............................... (3,634,627) (4,622,158)
----------- -----------
Net deferred tax assets................................. $ -- $ --
=========== ===========
</TABLE>

A reconciliation of the statutory Federal income tax rate with the
Company's effective income tax provision (benefit) rate is as follows:

<TABLE>
<CAPTION>
YEAR ENDED YEAR ENDED YEAR ENDED
JANUARY 29, JANUARY 28, JANUARY 27,
1997 1998 1999
----------- ----------- -----------
<S> <C> <C> <C>
Federal statutory rate.......................... (34.0)% (34.0)% (34.0)%
State income taxes, net of Federal benefit...... 2.6 (3.3) (1.6)
Other........................................... (1.0) (0.1) (2.8)
Valuation allowance............................. 20.9 37.4 38.6
----- ----- -----
(11.5)% -- 0.2%
----- ----- -----
</TABLE>

As of January 27, 1999, the Company had net operating loss (NOL)
carryforwards of approximately $10,655,000 and $4,760,000 for Federal and state
purposes, respectively. The Federal NOL is available to offset future federal
taxable income through 2013, and the state NOL is available to offset future
state taxable income through 2003. The utilization of certain NOL carryforwards
could be limited due to restriction imposed under Federal and state laws upon a
change in ownership.

A valuation allowance against deferred tax assets of $4,622,158 was
recorded in fiscal 1999 to fully offset NOL carryforwards and other net deferred
tax assets at January 27, 1999.

10. RESTRUCTURING CHARGE

On March 12, 1997, the Company announced that it was reviewing the
performance of all of the Company's coffeehouses to determine which units were
not meeting management's long-term operational expectations. As a result of this
review, twelve stores were identified to be closed. In connection with the store
closures and other related expenses, the Company recorded an impairment
provision and restructuring charge totaling approximately $4.6 million in the
first quarter of fiscal 1998. Eleven of the twelve stores were closed with eight
leases terminated and

F-17
<PAGE> 166

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

three locations subleased. In January, the new management reviewed the progress
of all retail operations and determined that one coffeehouse originally
designated for closure would remain open. During fiscal 1998, most of the lease
terminations provided for in the restructuring had been completed at less cost
than originally anticipated. As a result of these two factors, management
determined that the remaining restructuring reserve could be reduced by $648,000
to $237,000. The remaining balance of $112,000 at the end of fiscal 1999 is
designated for costs related to two closed locations currently under sublease.

11. EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted
earnings per share:

<TABLE>
<CAPTION>
JANUARY 29, JANUARY 28, JANUARY 27,
1997 1998 1999
----------- ----------- -----------
<S> <C> <C> <C>
NUMERATOR:
Net (loss) income........................... (985,705) (9,112,761) (2,562,308)

DENOMINATOR:
Basic and diluted weighted average common
shares outstanding....................... 4,414,000 5,392,609 5,934,287
Basic and diluted loss per share............ (0.22) (1.69) (0.43)
</TABLE>

For the years ended January 27, 1999, January 28, 1998 and January 29,
1997, stock options of 2,057,267, 1,984,183 and 301,350 respectively, and
warrants of 850,000, 1,095,000 and 160,000 respectively, were not included in
the computation of diluted earnings per share as losses were incurred in those
years.

12. SEGMENT INFORMATION

In accordance with the requirements of SFAS 131, "Disclosures about
Segments of an Enterprise and Related Information," the Company reportable
business segments and respective accounting policies, policies of the segments
are the same as those described in Note 1. Management evaluates segment
performance based primarily on revenue and earnings from operations. Interest
income and expenses is evaluated on a consolidated basis and not allocated to
the Company's business segments.

Segment information is summarized as follows for the years ended January
27, 1999, January 28, 1998 and January 29, 1997:

<TABLE>
<CAPTION>
1997 1998 1999
----------- ----------- -----------
<S> <C> <C> <C>
Net Revenues:
Retail operations....................... $18,117,720 $20,759,993 $21,248,462
Wholesale operations.................... 1,694,686 2,221,704 2,766,741
----------- ----------- -----------
19,812,406 22,981,697 24,015,203
----------- ----------- -----------
Earnings (loss) from operations:
Retail operations....................... 821,511 (5,160,947) 1,476,140
Wholesale operations.................... 291,689 512,313 392,467
----------- ----------- -----------
Total................................ $ 1,113,200 $(4,648,634) $ 1,868,607
=========== =========== ===========
</TABLE>

F-18
<PAGE> 167

DIEDRICH COFFEE, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

13. SUBSEQUENT EVENT

On March 16, 1999, the Company signed a definitive agreement to acquire
Coffee People, Inc. Under the terms of the agreement, Coffee People stockholders
will receive $17.75 million in cash, 1,500,000 shares of Diedrich Coffee common
stock, and $5.25 million in cash or stock depending on the success of Diedrich
Coffee's financing efforts. The transaction is expected to close during the
Summer 1999, subject to a number of conditions including the securing of
financing and stockholder and regulatory approval.

On April 6, 1999, the Company entered into a $1,000,000 loan agreement and
security agreement with Amre Youness, a former director of the Company. All
outstanding principal and interest is due and payable on April 6, 2000. The loan
is secured by the assets of the Company with interest accruing and paid monthly
at the prime rate plus 3%. In connection with the loan agreement, the Company
issued warrants to Mr. Youness to purchase 70,000 shares of the Company's common
stock at a price of $5.625 per share. The fair value of the warrants is
estimated to be $100,000. This estimated fair value will be charged to interest
expense and amortized ratably over the life of the loan.

14. SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

The results of operations for fiscal 1999 and 1998 were as follows:

<TABLE>
<CAPTION>
FIRST SECOND THIRD FOURTH
QUARTER QUARTER QUARTER QUARTER
------- ------- ------- -------
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C>
Fiscal 1999:
Net sales....................................... $ 5,923 $6,030 $6,043 $ 6,219
Operating (loss)................................ (649) (677) (521) (418)
Net (loss)...................................... (746) (761) (609) (446)
Net (loss) per share............................ (.13) (.13) (.10) (.07)
Fiscal 1998:
Net sales....................................... $ 5,868 $5,811 $5,563 $ 5,740
Operating (loss)................................ (5,390) (661) (654) (2,202)
Net (loss)...................................... (5,383) (698) (739) (2,293)
Net (loss) per share............................ (1.00) (.13) (.14) (.42)
</TABLE>

F-19
<PAGE> 168

DIEDRICH COFFEE, INC.

UNAUDITED CONDENSED BALANCE SHEETS

JANUARY 27, 1999 AND APRIL 28, 1999

<TABLE>
<CAPTION>
JANUARY 27, APRIL 28,
1999 1999
----------- -----------
(AUDITED)
<S> <C> <C>
ASSETS (NOTE 3)
Current Assets:
Cash.................................................. $ 1,200,861 $ 786,356
Accounts receivable................................... 263,651 295,910
Note receivable....................................... 100,000 100,000
Inventories (Note 2).................................. 1,279,436 1,417,429
Prepaid expenses...................................... 188,993 527,696
Income taxes receivable............................... 17,686 17,686
----------- -----------
Total current assets.......................... 3,050,627 3,145,077
Property and equipment, net............................. 9,119,859 8,872,401
Costs in excess of net assets acquired, net............. 329,086 322,280
Note receivable -- long-term............................ -- 40,000
Other assets............................................ 236,880 248,253
----------- -----------
Total assets.................................. $12,736,452 $12,628,011
=========== ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Current installments of obligations under capital
lease.............................................. $ 169,488 $ 169,488
Note payable (Note 3)................................. -- 1,000,000
Accounts payable...................................... 1,415,067 1,217,387
Accrued compensation.................................. 970,034 672,668
Accrued expenses...................................... 1,039,097 1,018,541
Provision for store closings and restructuring
costs.............................................. 112,400 103,143
----------- -----------
Total current liabilities..................... 3,706,086 4,181,227
Obligation under capital lease -- long term............. 283,106 259,049
Long term debt (Note 4)................................. 2,500,000 2,500,000
Deferred rent........................................... 219,865 228,179
----------- -----------
Total liabilities............................. 6,709,057 7,168,455
----------- -----------
Stockholders' Equity: (Note 5)
Common stock............................................ 61,674 61,736
Additional paid-in capital.............................. 18,708,032 18,716,951
Accumulated deficit..................................... (12,742,311) (13,319,131)
----------- -----------
Total stockholders' equity.................... 6,027,395 5,459,556
----------- -----------
Commitments and contingencies
Total liabilities and stockholders' equity.... $12,736,452 $12,628,011
=========== ===========
</TABLE>

See accompanying notes to financial statements.
F-20
<PAGE> 169

DIEDRICH COFFEE, INC.

UNAUDITED CONDENSED STATEMENT OF OPERATIONS

THIRTEEN WEEKS ENDED APRIL 29, 1998 AND APRIL 28, 1999

<TABLE>
<CAPTION>
THIRTEEN WEEKS THIRTEEN WEEKS
ENDED APRIL 29, ENDED APRIL 28,
1998 1999
--------------- ---------------
<S> <C> <C>
Revenues:
Retail................................................ $5,285,060 $5,189,865
Wholesale and other................................... 638,301 858,408
Franchise revenue..................................... -- 50,030
---------- ----------
Total revenues................................ 5,923,361 6,098,303
---------- ----------
Cost and Expenses:
Cost of sales and related occupancy costs............. 2,682,665 2,758,104
Store operating expenses.............................. 2,283,903 2,288,028
Other operating expenses.............................. 148,785 157,508
Depreciation and amortization......................... 482,222 506,935
General and administrative expenses................... 974,848 857,267
---------- ----------
Total......................................... 6,572,423 6,567,842
---------- ----------
Operating loss.......................................... (649,062) (469,539)
Interest expense........................................ (97,273) (96,097)
Interest and other income............................... 1,510 597
---------- ----------
Loss before income taxes................................ (744,825) (565,039)
Income tax provision.................................... 800 2,800
---------- ----------
Net loss................................................ $ (745,625) (567,839)
========== ==========
Basic net loss per share:............................. $ (0.13) $ (0.09)
========== ==========
Diluted net loss per share:........................... $ (0.13) $ (0.09)
========== ==========
Weighted average shares outstanding..................... 5,800,991 6,172,512
========== ==========
</TABLE>

See accompanying notes to financial statements.
F-21
<PAGE> 170

DIEDRICH COFFEE, INC.

UNAUDITED CONDENSED STATEMENTS OF CASH FLOWS

THIRTEEN WEEKS ENDED APRIL 29, 1998 AND APRIL 28, 1999

<TABLE>
<CAPTION>
THIRTEEN WEEKS THIRTEEN WEEKS
ENDED APRIL 29, ENDED APRIL 28,
1998 1999
--------------- ---------------
<S> <C> <C>
Cash flows from operating activities:
Net loss............................................ $ (745,625) $ (567,839)
Adjustments to reconcile net loss to cash used in
operating activities:
Depreciation and amortization.................... 482,222 506,935
Changes in assets and liabilities:
Accounts receivable............................ (16,030) (32,259)
Inventories.................................... 173,647 (137,993)
Prepaid expenses............................... (27,010) (338,703)
Income taxes receivable........................ 23,165 --
Note receivable -- long-term................... -- (40,000)
Other assets................................... 430 (13,922)
Accounts payable............................... (53,670) (197,680)
Accrued compensation........................... (189,616) (297,366)
Accrued expenses............................... (32,385) (23,007)
Deferred rent.................................. 9,508 8,314
----------- ----------
Net cash used in operating activities................. (375,364) (1,133,520)
----------- ----------
Cash flows from investing activities:
Capital expenditures for property and
equipment...................................... (373,575) (256,928)
Property disposition............................. -- --
----------- ----------
Net cash used in investing activities................. $ (373,575) $ (256,928)
=========== ==========
Cash flows from financing activities:
Proceeds from issuance of common stock, net fees
paid........................................... 1,275,000 --
Proceeds from note payable....................... -- 1,000,000
Payment on capital lease obligation.............. (20,613) (24,057)
----------- ----------
Net cash provided by financing activities............. $ 1,254,387 $ 975,943
----------- ----------
Net increase (decrease) in cash....................... 505,448 (414,505)
----------- ----------
Cash at beginning of period........................... 1,408,161 1,200,861
----------- ----------
Cash at end of period................................. $ 1,913,609 786,356
=========== ==========
Supplemental disclosure of cash flow information:
Cash paid during the period for:
Interest......................................... $ 75,000 $ 71,641
=========== ==========
Income taxes..................................... $ 800 $ 2,800
=========== ==========
Non-cash transactions Equipment purchased under
capital lease....................................... $ 54,127 $ --
=========== ==========
</TABLE>

See accompanying notes to financial statements
F-22
<PAGE> 171

DIEDRICH COFFEE, INC.

NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS

THIRTEEN WEEKS ENDED APRIL 28, 1999

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION

The unaudited condensed financial statements of Diedrich Coffee, Inc. (the
"Company") have been prepared in accordance with generally accepted accounting
principles for interim financial information. In the opinion of management, all
adjustments (consisting of normal, recurring adjustments and accruals)
considered necessary for a fair presentation of the Company's financial position
at April 28,1999 and the results of operations and cash flows for the thirteen
weeks ended April 28,1999 and April 29,1998 have been included. Results for the
interim periods are not necessarily indicative of the results for an entire
year. This information should be read in conjunction with the financial
statements and the notes thereto included in the Company's Annual Report on Form
10-K for the year ended January 27,1999.

NET LOSS PER COMMON SHARE

The computation of basic earnings per share in accordance with Statement of
Financial Accounting Standard ("SFAS") No. 128, "Earnings Per Share" is based on
the weighted average number of common shares outstanding during the periods
presented. All periods presented have been calculated in accordance with SFAS
No. 128.

2. INVENTORIES

Inventories consist of the following:

<TABLE>
<CAPTION>
JANUARY 27, APRIL 28,
1999 1999
----------- ----------
<S> <C> <C>
Green coffee (raw materials)...................... $ 412,103 $ 532,132
Roasted coffee (finished goods)................... 115,979 181,799
Accessory and specialty items..................... 275,386 220,168
Other food, beverage and supplies................. 475,968 483,330
---------- ----------
$1,279,436 $1,417,429
========== ==========
</TABLE>

3. NOTE PAYABLE

On April 6, 1999, the Company entered into a $1,000,000 loan agreement and
security agreement with Amre Youness, a former director of the Company. All
outstanding principal and interest due and payable on April 6, 2000. The loan is
secured by the assets of the Company with interest accruing and paid monthly at
the prime rate plus 3%. In connection with the loan agreement, the Company
issued warrants to Mr. Youness to purchase 70,000 shares of the Company's common
stock at a price of $5.625 per share. The fair value of the warrants is
estimated to be $100,000. This estimated fair value will be charged to interest
expense and amortized ratably over the life of the loan.

F-23
<PAGE> 172

DIEDRICH COFFEE, INC.

NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS (CONTINUED)

THIRTEEN WEEKS ENDED APRIL 28, 1999

4. DEBT

Long-term debt consists of the following:

<TABLE>
<CAPTION>
JANUARY 27, APRIL 28,
1999 1999
----------- ----------
<S> <C> <C>
NUVRTY, INC.
Note payable bearing interest at prime rate plus 3 1/2%,
interest payable monthly. Note is secured by the assets of
the Company. Due September 30, 2002....................... $1,000,000 $1,000,000
GRANDVIEW TRUST
Note payable bearing interest at prime rate plus 3 1/2%,
interest payable monthly. Note is secured by the assets of
the Company. Due October 15, 2002......................... 750,000 750,000
OCEAN TRUST
Note payable bearing interest at prime rate plus 3 1/2%,
interest payable monthly. Note is secured by the assets of
the Company. Due October 16, 2002......................... $ 750,000 $ 750,000
---------- ----------
$2,500,000 $2,500,000
========== ==========
</TABLE>

On September 30, 1997 the Company entered into a promissory note, term loan
agreement and security agreement with Nuvrty, Inc., a Colorado corporation
controlled by Amre Youness, a former director of the Company (the "Nuvrty Loan
Documents"). All outstanding principal and accrued interest is due and payable
on September 30, 2002. The loan is secured by the assets of the Company and
provides for borrowings up to $1,000,000 with interest accruing and paid monthly
at the prime rate plus 3 1/2%. The Company borrowed the full amount under the
loan.

In connection with the Nuvrty Loan Documents, the Company issued a warrant
to Nuvrty to purchase up to 340,000 shares of the Company's common stock at a
price of $2.25 per share. The warrants are exercisable immediately and expire on
the later of September 30, 2003 or one year following payment in full of the
loan.

On October 16, 1997 the Company entered into parallel promissory notes,
term loan agreements and security agreements with the Ocean and Grandview Trusts
on terms identical to those entered into with Nuvrty, Inc. (the "Ocean Trust
Loan Documents" and the "Grandview Trust Loan Documents", respectively). The
Ocean Trust Loan Documents and the Grandview Trust Loan Documents provide for
borrowing up to $750,000 from each Trust. Each loan is secured by the assets of
the Company. Interest on advances is accrued and payable monthly at the prime
rate plus 3 1/2%. The Company borrowed $750,000 under each facility. All
outstanding principal and accrued interest is due and payable to each of the
Ocean and Grandview Trusts on October 16, 2002.

In connection with the Ocean Trust Loan Documents and the Grandview Trust
Loan Documents the Company issued warrants to each Trust respectively to
purchase up to 255,000 shares of the Company's common stock at a price of $2.25
per share. The warrants are exercisable immediately and expire on the later of
October 16, 2003 or one year following payment in full of the respective loans.
The Company used the proceeds from the Ocean Trust and Grandview Trust loans to
pay off and discharge outstanding indebtedness.

The warrants associated with all the above debt were accounted for in
accordance with the provisions of APB 14, "Accounting for Convertible Debt and
Debt Issued Stock Purchase

F-24
<PAGE> 173

DIEDRICH COFFEE, INC.

NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS (CONTINUED)

THIRTEEN WEEKS ENDED APRIL 28, 1999

Warrants." Due to the relative immateriality of the fair value of the warrants,
none of the proceeds from issuance of the debt were allocated to the warrants.
The determination of fair value was calculated using both a Cost of Replacement
Model and the Monte Carlo simulation of possible warrant exercise.

5. STOCKHOLDERS' EQUITY

On March 30, 1998 the Company agreed to a private placement of 200,000
shares of the Company's common stock to Franchise Mortgage Acceptance Company
("FMAC") at a price of $6.375 (the stock's closing sale price for that day on
the Nasdaq National Stock Market). In addition, FMAC also received an option to
purchase 100,000 additional shares of the Company's common stock; this option
may be exercised in increments of 25,000 shares or more and expires on April 3,
2000. The exercise prices of this option are as follows: 50,000 shares are
exercisable at $10.00 per share and $12.50 per share, respectively. The fair
value of this option is estimated to be $72,042. The estimated fair value of the
option has been charged to equity and will be amortized ratably over the two
year life of the option. This transaction was completed on April 3, 1998.

On September 22, 1998, 6,140 shares of common stock were issued pursuant to
the exercise of certain Boston Group warrants. On October 28, 1998, 18,382
shares of common stock were issued pursuant to the exercise of certain options
granted under the Company's 1996 Stock Incentive Plan.

During the last quarter of fiscal 1999, an additional 15,120 shares of
common stock were issued pursuant to the exercise of certain Boston Group
warrants and 7,472 shares of common stock were issued pursuant to the exercise
of options granted under the Company's 1996 Stock Incentive Plan.

On February 12, 1999, 6,225 shares of common stock were issued pursuant to
the exercise of options granted under the Company's 1996 Stock Incentive Plan.

F-25
<PAGE> 174

REPORT OF INDEPENDENT ACCOUNTANTS

To the Stockholders of
Coffee People, Inc.

We have audited the accompanying consolidated statements of operations, of
stockholders' equity and of cash flows of Coffee People, Inc. (formerly Gloria
Jean's Inc.) and its subsidiaries for the 39-week period ended June 29, 1996.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audit.

We conducted our audit in accordance with generally accepted auditing
standards of the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.

In our opinion, the consolidated financial statements audited by us present
fairly, in all material respects, the results of operations and cash flows of
Coffee People, Inc. and its subsidiaries for the 39-week period ended June 29,
1996 in conformity with generally accepted accounting principles in the United
States.

/s/ PricewaterhouseCoopers

Toronto, Ontario
August 16, 1996

F-26
<PAGE> 175

REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Stockholders of
Coffee People, Inc.

In our opinion, the accompanying consolidated balance sheets and the
related consolidated statements of operations, of stockholders' equity and of
cash flows present fairly, in all material respects, the financial position of
Coffee People, Inc. and its subsidiaries at June 27, 1998 and June 28, 1997, and
the results of their operations and their cash flows for the years then ended,
in conformity with generally accepted accounting principles. These financial
statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform the
audits to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for the opinion expressed
above.

As discussed in Note 5 to the consolidated financial statements, the
Company changed its method of accounting for long-lived assets to be disposed
of, effective as of the beginning of fiscal 1997.

/s/ PricewaterhouseCoopers LLP

San Francisco, California
August 26, 1998

F-27
<PAGE> 176

COFFEE PEOPLE, INC.

CONSOLIDATED BALANCE SHEETS

JUNE 28, 1997 AND JUNE 27, 1998

<TABLE>
<CAPTION>
JUNE 28, JUNE 27,
1997 1998
-------- --------
(IN THOUSANDS EXCEPT
SHARE AMOUNTS)
<S> <C> <C>
ASSETS
Current assets:
Cash and cash equivalents................................. $ 7,281 $ 2,822
Accounts receivable, net of allowance for doubtful
accounts of $1,156 and $1,660.......................... 2,233 3,262
Receivable from affiliate................................. 285 --
Inventories............................................... 3,563 4,052
Prepaid expenses and other assets......................... 424 713
------- -------
Deferred income taxes..................................... 1,342 2,621
Total current assets................................. 15,128 13,470
Property, plant and equipment, net.......................... 6,415 12,711
Goodwill, net............................................... 16,187 25,967
Other assets................................................ 60 113
Deferred income taxes....................................... 1,133 3,434
------- -------
Total assets......................................... $38,923 $55,695
======= =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Current portion of long-term debt......................... $ -- $ 1,279
Accounts payable.......................................... 1,550 1,421
Payable to related party.................................. -- 984
Accrued liabilities....................................... 1,038 1,010
Accrued payroll and employee benefits..................... 541 931
Accrued acquisition expenses.............................. -- 631
Accrual for store closures................................ 580 1,291
Franchisee deposits....................................... 486 459
Deferred franchise fee income............................. 131 187
------- -------
Total current liabilities............................ 4,326 8,193
Long-term debt, less current portion........................ -- 3,798
Deferred rent expense....................................... 300 202
------- -------
Total liabilities.................................... 4,626 12,193
------- -------
Commitments and contingencies (Note 9)
Stockholders' equity:
Preferred stock, no par value; authorized, 10,000,000
shares; none issued or outstanding..................... -- --
Common stock, no par value; authorized, 5,000,000 shares;
issued and outstanding, 10,746,040 and 7,460,679
shares................................................. 35,825 44,630
Stock subscription notes receivable....................... -- (338)
Accumulated deficit....................................... (1,528) (790)
------- -------
Total stockholders' equity........................... 34,297 43,502
------- -------
Total liabilities and stockholders' equity........... $38,923 $55,695
======= =======
</TABLE>

The accompanying notes are an integral part of these financial statements.

F-28
<PAGE> 177

COFFEE PEOPLE, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

THIRTY-NINE WEEKS ENDED JUNE 29, 1996 AND

YEARS ENDED JUNE 28, 1997 AND JUNE 27, 1998

<TABLE>
<CAPTION>
FOR THE
39-WEEK FOR THE FISCAL
PERIOD YEAR ENDED
ENDED --------------------
JUNE 29, JUNE 28, JUNE 27,
1996 1997 1998
-------- -------- --------
(IN THOUSANDS
EXCEPT PER SHARE AMOUNTS)
<S> <C> <C> <C>
Revenues:
Franchise revenue.................................. $ 4,971 $ 5,869 $ 6,035
Corporate store sales.............................. 6,657 7,631 11,436
Wholesale sales.................................... 13,329 17,079 17,580
------- ------- -------
Total revenues................................ 24,957 30,579 35,051
------- ------- -------
Expenses:
Cost of goods sold................................. 14,389 18,494 19,296
Store and other operating expenses................. 4,779 6,080 8,231
Depreciation and amortization...................... 978 1,152 1,811
General and administrative expenses................ 2,825 5,458 4,079
Provision for store closures....................... -- 580 --
Acquisition and integration expenses -- -- 437
------- ------- -------
Total expenses................................ 22,971 31,764 33,854
------- ------- -------
Income (loss) from operations........................ 1,986 (1,185) 1,197
Interest income...................................... 203 426 315
Interest expense..................................... -- -- (46)
------- ------- -------
Income (loss) before income taxes.................... 2,189 (759) 1,466
Provision for income taxes........................... 965 4 728
------- ------- -------
Income (loss) before cumulative effect of change in
accounting principle............................... 1,224 (763) 738
Cumulative effect of change in accounting principle,
net of income tax benefit of $262.................. -- (427) --
------- ------- -------
Net income (loss).................................... $ 1,224 $(1,190) $ 738
======= ======= =======
Net income (loss) per share -- basic and diluted:
Income (loss) before cumulative effect of change in
accounting principle............................ $ .16 $ (.10) $ .09
Cumulative effect of change in accounting
principle....................................... -- (.06) --
------- ------- -------
Net income (loss)............................... $ .16 $ (.16) $ .09
======= ======= =======
</TABLE>

The accompanying notes are an integral part of these financial statements.

F-29
<PAGE> 178

COFFEE PEOPLE, INC.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

THIRTY-NINE WEEKS ENDED JUNE 29, 1996 AND

YEARS ENDED JUNE 28, 1997 AND JUNE 27, 1998

<TABLE>
<CAPTION>
COMMON STOCK STOCK
--------------------- SUBSCRIPTION
EQUIVALENT NOTES ACCUMULATED
SHARES AMOUNT RECEIVABLE DEFICIT TOTAL
---------- ------- ------------ ----------- -------
(IN THOUSANDS EXCEPT SHARE AMOUNTS)
<S> <C> <C> <C> <C> <C>
Issuance of common stock.............. 7,460,679 $35,825 $ -- $ -- $35,825
Net income............................ -- -- -- 1,224 1,224
Dividends............................. -- -- -- (1,562) (1,562)
---------- ------- ----- ------- -------
Balance, June 29, 1996................ 7,460,679 35,825 -- (338) 35,487
Net loss.............................. -- -- -- (1,190) (1,190)
---------- ------- ----- ------- -------
Balance, June 28, 1997................ 7,460,679 35,825 -- (1,528) 34,297
Gloria Jean's, Inc. reverse merger,
net of stock issuance costs......... 3,274,111 11,398 (313) -- 11,085
CP Old, Inc. merger................... -- 2,498 -- -- 2,498
Stock redemption from Second Cup,
Inc................................. -- (5,116) -- -- (5,116)
Exercise of stock options............. 11,250 25 (25) -- --
Net income............................ -- -- -- 738 738
---------- ------- ----- ------- -------
Balance, June 27, 1998................ 10,746,040 $44,630 $(338) $ (790) $43,502
========== ======= ===== ======= =======
</TABLE>

The accompanying notes are an integral part of these financial statements.

F-30
<PAGE> 179

COFFEE PEOPLE, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

THIRTY-NINE WEEKS ENDED JUNE 29, 1996 AND

YEARS ENDED JUNE 28, 1997 AND JUNE 27, 1998

<TABLE>
<CAPTION>
FOR THE FOR THE FISCAL
39-WEEK YEAR ENDED
PERIOD ENDED --------------------
JUNE 29, JUNE 28, JUNE 27,
1996 1997 1998
------------ -------- --------
(IN THOUSANDS)
<S> <C> <C> <C>
Cash flows from operating activities:
Net income (loss)......................................... $ 1,224 $(1,190) $ 738
Adjustments to reconcile net income (loss) to net cash
provided by operating activities:
Depreciation and amortization......................... 978 1,152 1,811
Provision for store closures --........ 580 --
Deferred income taxes................................. 965 (414) 702
Write down of assets held for disposal................ -- 887 223
Loss (gain) on disposal of assets..................... (8) (65) 147
Write off of uncollectible income taxes receivable.... -- 127 --
Changes in assets and liabilities, net of amounts
acquired:
Accounts receivable................................ 1,588 423 (861)
Receivable from/due to affiliate................... -- (285) 1,269
Inventories........................................ 236 438 48
Prepaid expenses and other assets.................. 273 (14) 126
Income taxes receivable............................ (23) 190 --
Accounts payable................................... (999) 493 (1,077)
Accrued liabilities................................ (482) 615 (1,617)
Accrual for store closures......................... -- -- (584)
Income taxes payable............................... -- -- 26
Franchisee deposits................................ (208) (138) (27)
Deferred franchise fee income...................... -- (129) 56
Deferred rent expense.............................. (50) 35 (98)
-------- ------- -------
3,494 2,705 882
-------- ------- -------
Cash flows from investing activities:
Purchase of property, plant and equipment................. (1,179) (2,919) (2,260)
Proceeds from disposal of property, plant and equipment 145 369 221
Acquisition of business................................... (29,597) -- --
Loans to an affiliated company............................ (3,800) 3,800 --
Cash acquired in Gloria Jean's, Inc. reverse merger, net
of transaction expenses................................. -- -- 1,258
Cash received in CP Old, Inc. merger...................... -- -- 226
-------- ------- -------
(34,431) 1,250 (555)
-------- ------- -------
Cash flows from financing activities:
Proceeds on issuance of shares............................ $ 35,825 $ -- $ --
Dividends paid............................................ -- (1,562) --
Stock redemption from Second Cup, Inc..................... -- -- (4,675)
Payments on long-term debt................................ -- -- (111)
-------- ------- -------
35,825 (1,562) (4,786)
-------- ------- -------
Increase (decrease) in cash and cash equivalents............ 4,888 2,393 (4,459)
Cash and cash equivalents, beginning of period.............. -- 4,888 7,281
-------- ------- -------
Cash and cash equivalents, end of period.................... $ 4,888 $ 7,281 $ 2,822
======== ======= =======
Supplemental cash flow information:
Cash paid for income taxes................................ $ 23 $ -- $ --
Noncash transactions:.....................................
Dividend declared....................................... $ 1,562 $ -- $ --
Accrual for stock redemption from Second Cup, Inc....... $ -- $ -- $ 441
Disposal of property, plant and equipment in exchange
for note receivable................................... $ -- $ -- $ 109
</TABLE>

The accompanying notes are an integral part of these financial statements.

F-31
<PAGE> 180

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

1. ORGANIZATION, OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND OPERATIONS

Coffee People, Inc. (Coffee People), formerly Gloria Jean's Inc. (Gloria
Jean's), an Oregon Corporation, is a retailer of gourmet coffee, with 246
franchised and 69 company-owned retail stores operating in 36 states and 6
foreign countries under the names of Gloria Jean's, Coffee People and Coffee
Plantation. The retail stores offer a full range of coffee beverages, coffee
beans, teas and food, as well as a variety of related gifts, supplies, equipment
and accessories.

On May 19, 1998, the Company issued 7,460,679 shares of its common stock to
Second Cup, Inc. (Second Cup), in exchange for 100% of the outstanding common
stock of Gloria Jean's, a wholly-owned subsidiary of Second Cup. After the
merger, Second Cup owned 69.5% of the outstanding common stock of the combined
company. The merger has been accounted for as a reverse merger in which Gloria
Jean's is the accounting acquirer.

Prior to the Gloria Jean's reverse merger, Gloria Jean's was merged with CP
Old, Inc., a wholly-owned subsidiary of Second Cup, and the combined company
continued as Gloria Jean's. At the time of the CP Old, Inc. merger, CP Old, Inc.
had no operations.

On October 16, 1995, the Company acquired all of the issued and outstanding
shares of stock of Edglo Enterprises (Edglo) and its wholly-owned subsidiary
companies, and certain other assets.

The consolidated financial statements include the accounts of Coffee People
and its wholly-owned subsidiaries (the Company). All significant intercompany
accounts and transactions have been eliminated in consolidation.

Under its franchise agreements, the Company develops and constructs a new
store, provides training, and assists in the grand opening and merchandising for
which it receives an initial franchise fee. Ongoing charges to franchisees
include a royalty fee of 6% of gross sales and an advertising fund contribution
of up to 3% of gross sales. Franchisees are required to purchase all of their
coffee from the Company, which is roasted in the Company's facility in
California, except for those franchisees who commenced operations prior to July
1993. These latter franchisees are required to purchase approximately 85% of
their coffee requirements from the Company.

FISCAL YEAR END

The Company's fiscal year is a fifty-two or fifty-three week period ending
on the last Saturday in June. Fiscal 1998 and 1997 each consisted of fifty-two
weeks.

FINANCIAL STATEMENT PRESENTATION

Certain reclassifications of prior period amounts have been made to conform
with the June 27, 1998 presentation.

USE OF ESTIMATES

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported

F-32
<PAGE> 181

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements and the reported amounts of
revenues and expenses during the reporting period. Actual results could differ
from those estimates.

FAIR VALUE OF FINANCIAL INSTRUMENTS

The Company's financial instruments consist of cash and cash equivalents,
accounts receivable, accounts payable and debt instruments. At June 27, 1998 and
June 28, 1997, the fair value of the Company's receivables, accounts payable,
and debt under loans approximated the carrying value.

CONCENTRATION OF CREDIT

Accounts receivable primarily consist of amounts related to royalties and
sales of whole beans and related products to franchisees. The Company extends
credit to the majority of its franchisees. Credit losses are provided for in the
financial statements based upon the Company's previous experience and
management's expectations.

CASH AND CASH EQUIVALENTS

The Company considers all highly liquid instruments with a maturity of
three months or less at the time of purchase to be cash equivalents. The
concentration of credit risk associated with cash and cash equivalents is low
due to the credit quality of the financial institutions and the liquidity of
these financial instruments.

INVENTORIES

Inventories are valued at the lower of cost (first-in, first-out) or
market. Certain of the Company's inventories are subject to price fluctuations.
Cost includes materials, labor and manufacturing overhead.

PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment are stated at cost. Depreciation of property,
plant and equipment is provided using the straight-line method over the
estimated useful lives of the assets ranging from three to seven years for
equipment, furniture and fixtures, and twenty-five years for buildings.
Leasehold improvements are capitalized and amortized on a straight-line basis
over the shorter of the initial lease term or the estimated useful lives of the
assets, generally ten years. Maintenance and repairs are charged to expense as
incurred.

GOODWILL

Amortization of goodwill is provided using the straight-line method over 40
years. Accumulated amortization as of June 27, 1998 and June 28, 1997 was $1,276
and $801, respectively. Amortization expense for the fiscal years ended June 27,
1998 and June 28, 1997, and the 39-week period ended June 29, 1996 was $475,
$455 and $348, respectively.

The Second Cup Ltd., the largest specialty coffee retailer in Canada, has
been in operation since 1975. At the time of the acquisition of Gloria Jean's in
September 1995, the transaction was considered as a platform for the Second Cup
Ltd. to expand their well established operations into the United States. Since
specialty coffee's place in the North American

F-33
<PAGE> 182

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

marketplace has been established over an extensive period and is not considered
to be restricted by any existing regulatory, contractual or market factors,
management determined 40 years to be an appropriate useful life over which to
amortize the goodwill.

IMPAIRMENT OF LONG-LIVED ASSETS

Effective as of the beginning of fiscal 1997, the Company adopted the
provisions of Statement of Financial Accounting Standards No. 121, "Accounting
for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed
Of" (SFAS 121), on a prospective basis. SFAS 121 requires the Company to review
long-lived assets and certain identifiable intangibles, including goodwill, for
impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. The assessment of impairment
is based on the estimated undiscounted future cash flows from operating
activities compared with the carrying value of the assets. If the undiscounted
future cash flows of an asset are less than the carrying value, a write-down
would be recorded, measured by the amount of the difference between the carrying
value of the asset and the fair value of the asset. Management believes there
has been no decline in the carrying value of long-lived assets, including
goodwill.

Assets to be disposed of are recorded at the lower of carrying amount or
fair value less cost to sell (Note 5). Such assets are not depreciated while
held for sale.

FRANCHISE OPERATIONS

Initial franchise fees for stores are deferred and recognized as income
when the store has opened. Franchise revenue consists of royalties and franchise
fees. Such amounts totaled $5,395 and $640, respectively, for the fiscal year
ended June 27, 1998, $5,368 and $501, respectively, for the fiscal year ended
June 28, 1997, and $4,242 and $729, respectively, for the 39-week period ended
June 29, 1996. Costs directly associated with franchise operations, excluding
cost of sales, were $1,745, $1,930 and $1,048, respectively, for the fiscal
years ended June 27, 1998 and June 28, 1997, and the 39-week period ended June
29, 1996. Cost of sales related to franchise operations was $14,020, $13,516 and
$11,551, respectively, for the fiscal years ended June 27, 1998 and June 28,
1997, and the 39-week period ended June 29, 1996.

DEFERRED RENT EXPENSE

Certain of the Company's lease agreements provide for scheduled rent
increases during the term of the lease. Rent is expensed on a straight-line
basis over the initial lease term.

STORE OPENING COSTS

Costs incurred in connection with start-up and promotion of new stores are
expensed as incurred.

ADVERTISING

Advertising costs are expensed as incurred. For the fiscal years ended June
27, 1998 and June 28, 1997, and the 39-week period ended June 29, 1996,
advertising costs were $325, $341 and $156, respectively.

F-34
<PAGE> 183

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

INCOME TAXES

The Company accounts for income taxes using the liability method. Under
this method, deferred income taxes are provided for the temporary differences
between the financial reporting basis and the tax basis of the Company's assets
and liabilities. A valuation allowance is provided against deferred tax assets
to the extent that it is more likely than not that the asset will not be
realized.

The Company's results of operations were included in Second Cup's
consolidated federal and state income tax returns until the Gloria Jean's
reverse merger on May 19, 1998 (Note 2). For financial reporting purposes,
Second Cup allocated income taxes to the Company as though it were a separate
taxpayer.

ACCOUNTING FOR STOCK-BASED COMPENSATION

The Company measures compensation cost for employee stock options and
similar equity instruments using the intrinsic value-based method of accounting.

EARNINGS PER SHARE

The Company adopted the provisions of Statement of Financial Accounting
Standards No. 128, "Earnings Per Share" (SFAS 128) as of the beginning of the
second quarter of fiscal 1998. SFAS 128 required the Company to replace its
traditional earnings per share (EPS) disclosures with a dual presentation of
basic and diluted EPS and to restate all prior EPS data presented. During the
fiscal years ended June 27, 1998 and June 28, 1997, and the 39-week period ended
June 29, 1996, basic and diluted EPS are the same. The number of shares used in
the EPS calculation were 7,812,491, 7,460,679 and 7,460,679, respectively, for
the fiscal years ended June 27, 1998 and June 28, 1997, and the 39-week period
ended June 29, 1996. Historical EPS prior to the Gloria Jean's merger has been
retroactively restated to reflect the equivalent number of shares received in
the reverse merger (Note 2).

2. MERGERS AND ACQUISITIONS

GLORIA JEAN'S REVERSE MERGER

On May 19, 1998, Coffee People, Inc. (Old Coffee People) issued 7,460,679
shares of common stock having a value of $11,398, net of stock issuance costs of
$1,330, to Second Cup in exchange for 100% of the outstanding common stock of
Gloria Jean's. The merger has been accounted for as a reverse merger in which
Gloria Jean's is the accounting acquirer. The historical records of Gloria
Jean's became the historical records of the company, and the purchase method of
accounting was applied to the Old Coffee People assets acquired and liabilities
assumed to the extent of Second Cup's 69.5% ownership interest. The results of
operations of Old Coffee People have been included with those of Gloria Jean's
beginning May 19, 1998. Historical stockholders' equity and EPS prior to the
merger have been retroactively restated for the equivalent number of shares
received in the merger after giving effect to the difference in par value of
Gloria Jean's common stock ($1 par value) and Old Coffee People's common stock
(no par value). Pursuant to the merger agreement, Gloria Jean's redeemed a
portion of its current outstanding common stock from Second Cup prior to the
merger. The stock was redeemed for an amount which left not less than $2,500 in
cash and

F-35
<PAGE> 184

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

cash equivalents in the accounts of Gloria Jean's after payment of expenses
incurred related to the merger. The stock redemption totaled $5,116.

Old Coffee People sells coffee beverages, coffee beans, cookies, pastries,
ice cream, shakes and coffee-related merchandise at company-owned retail stores
located principally in Oregon and Arizona. The following is the allocation of
the purchase price to the net assets acquired at fair value:

<TABLE>
<S> <C>
Issuance of common stock, net of stock issuance costs....... $11,398
Transaction costs........................................... 838
-------
Total purchase price...................................... 12,236
-------
Net assets acquired....................................... 2,003
-------
Cost in excess of net assets acquired....................... $10,233
=======
</TABLE>

The following unaudited pro forma information is presented to show the
results of operations had the acquisition occurred June 29, 1996:

<TABLE>
<CAPTION>
FOR THE FISCAL YEAR
ENDED
--------------------
JUNE 28, JUNE 27,
1997 1998
-------- --------
<S> <C> <C>
Total revenues......................................... $52,190 $56,147
Income before cumulative effect of change in accounting
principle............................................ (7,747) 520
Net income (loss)...................................... (8,174) 520
Earnings (loss) per share -- basic and diluted......... $ (.76) $ .05
</TABLE>

The above results of operations are not intended to be indicative of the
results of operations which actually would have been realized had the
acquisition occurred as of June 29, 1996, nor of the future results of
operations of the combined company.

The Company has developed a plan to consolidate certain corporate functions
and to restructure Old Coffee People's operations. Such plan includes relocating
certain Old Coffee People corporate employees to the Company's Castroville,
California headquarters, terminating corporate employees with duplicative
functions, consolidating the roasting of coffee in the Company's Castroville
roasting facility and franchising Old Coffee People's retail stores. Management
anticipates that the relocation and termination of employees will be completed
by November 1998 and a majority of the retail stores will be franchised by the
end of 1999. As of June 27, 1998, the Company accrued $548 related to these
activities. These costs have been capitalized and recorded as an increase in
goodwill to the extent of Second Cup's 69.5% ownership interest. The remaining
costs were charged to expense and are included in acquisition and integration
expenses.

F-36
<PAGE> 185

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

CP OLD, INC. MERGER

In May 1998, Gloria Jean's was merged with CP Old, Inc., a wholly-owned
subsidiary of Second Cup, and the combined company continued as Gloria Jean's.
At the time of the merger, CP Old, Inc. had no operations. Upon closing of the
merger, the assets and liabilities of CP Old, Inc. were transferred at their
historical carrying values with a corresponding increase in stockholders'
equity. Such assets and liabilities consisted of the following:

<TABLE>
<S> <C>
Cash....................................................... $ 226
Deferred tax assets........................................ 2,272
------
Net assets............................................... $2,498
======
</TABLE>

EDGLO ACQUISITION

On October 16, 1995, the Company acquired Edglo. The effective date of the
acquisition was designated as September 30, 1995 for convenience purposes. The
acquisition has been accounted for using the purchase method of accounting. The
following is the allocation to the net assets acquired at fair value of the
purchase price paid of $29,597 (including acquisition costs of $350):

<TABLE>
<S> <C>
Current assets............................................ $10,723
Capital assets............................................ 4,972
Other assets.............................................. 68
Goodwill.................................................. 18,609
-------
34,372
-------
Current liabilities....................................... 4,460
Other liabilities......................................... 315
-------
4,775
-------
Net assets acquired....................................... $29,597
=======
</TABLE>

During the fiscal year ended June 27, 1998, the Company received $642
(included as a reduction in general and administrative expenses) from the former
owners of Edglo pursuant to an escrow agreement. This amount represents a
reimbursement for certain expenses incurred by Gloria Jean's as a result of the
Edglo acquisition. Such expenses were included in general and administrative
expenses in years prior to fiscal 1998.

3. INVENTORIES

Inventories consist of the following:

<TABLE>
<CAPTION>
JUNE 28, JUNE 27,
1997 1998
-------- --------
<S> <C> <C>
Coffee
Unroasted...................................... $1,175 $2,169
Roasted........................................ 840 368
Other merchandise held for sale.................. 490 898
Supplies......................................... 1,058 617
------ ------
$3,563 $4,052
====== ======
</TABLE>

F-37
<PAGE> 186

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

During the fiscal year ended June 28, 1997, inventory writedowns resulting
from excess inventory totaled approximately $600.

4. PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment consist of the following:

<TABLE>
<CAPTION>
JUNE 28, JUNE 27,
1997 1998
-------- --------
<S> <C> <C>
Land........................................... $ -- $ 786
Building....................................... -- 745
Manufacturing equipment........................ 2,460 2,580
Leasehold improvements......................... 3,893 6,954
Furniture, fixtures and other.................. 2,044 4,572
------- -------
8,397 15,637
Less: Accumulated depreciation................. (1,095) (2,071)
Less: Write down of assets held for disposal... (887) (855)
------- -------
$ 6,415 $12,711
======= =======
</TABLE>

Included above in manufacturing equipment and leasehold improvements are
assets under construction of $89 at June 27, 1998 and $539 at June 28, 1997.

5. ASSETS HELD FOR SALE AND PROVISION FOR STORE CLOSURE COSTS

Effective as of the beginning of fiscal 1997, the Company adopted the
provisions of SFAS 121. The initial application of SFAS 121 to long-lived assets
held for disposal at June 30, 1996 resulted in a non-cash charge of $427 (net of
tax benefit of $262) which represents the adjustment required to remeasure such
assets at the lower of carrying amount or fair value less cost to sell.
Long-lived assets held for disposal consist of leasehold improvements and
furniture, fixtures and other property at the Company's corporate-owned stores
which management plans to sell to franchisees.

During fiscal 1998 and 1997, the Company recorded additional charges of
$223 and $198 (included in general and administrative expenses), respectively,
to remeasure long-lived assets at corporate-owned stores which management plans
to sell to franchisees or close, at the lower of carrying amount or fair value
less cost to sell. As of June 27, 1998, all of the Gloria Jean's corporate-owned
stores are held for sale to franchises. Assets held for sale at June 27, 1998
and June 28, 1997 had adjusted carrying values of $2,895 and $1,560,
respectively. Revenues and operating income (losses) for these stores totaled
$9,030 and $(1,204), respectively, for the fiscal year ended June 27, 1998,
$7,051 and $(368), respectively, for the fiscal year ended June 28, 1997, and
$5,592 and $176, respectively, for the 39-week period ended June 29, 1996.
During the fiscal year ended June 27, 1998, the Company sold eight
corporate-owned stores. The Company is negotiating with a third-party equipment
leasing company for a sale-leaseback of substantially all of the Gloria Jean's
corporate-owned store assets. Management believes the selling price for these
store assets will approximate their carrying value at June 27, 1998. While the
corporate-owned stores are being actively marketed for sale, the Company expects
the period of sale may exceed one year for some of the stores.

F-38
<PAGE> 187

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

As of June 28, 1997, the Company determined that it was not feasible to
sell eight of the corporate-owned stores held for disposal and recorded a
provision of $580 for store closure costs consisting primarily of lease
termination costs. The Company incurred costs of $530 for store closures during
fiscal 1998 and charged this amount against the accrual for store closures.

As of June 27, 1998, the accrual for store closures consists of closure
costs at the Old Coffee People corporate-owned stores which were closed as of
the Gloria Jean's reverse merger date. The accrual of $1,291 consists primarily
of lease termination costs. The Company is working with local real estate
brokers to market, re-lease or sublease all of these stores.

6. DEBT

The Company assumed debt in connection with the Gloria Jean's reverse
merger. Such debt consists of the following at June 27, 1998:

<TABLE>
<S> <C>
Note payable to bank, payable in monthly installments of $6
each, plus interest at 9.0%, commencing September 1, 1995,
due August 1, 1998........................................ $ 12
Note payable to bank, payable in monthly installments of
$100 each, plus interest at two different interest rates
(8.0% at June 27, 1998), commencing June 1, 1997, due May
1, 2002................................................... 4,700
Note payable to stockholder (also a director), payable in
monthly installments of $3, including interest at 2.0%
over the prime rate (10.50% at June 27, 1998), due
December 1, 2002.......................................... 149
Note payable to the Port of Portland, payable in monthly
installments of $5, commencing April 8, 1995, including
interest at 12.0%, due March 8, 2003...................... 216
-------
5,077
Less-current portion........................................ (1,279)
-------
$ 3,798
=======
</TABLE>

The Company has a line of credit agreement with a bank in the amount of
$500 expiring August 1999. The interest rate for amounts drawn under the line is
0.5% over the prime rate. There is no amount outstanding under the line of
credit at June 27, 1998. Of the $500 line, a total of $73 is reserved for use
under a letter of credit dated September 1998.

The Company has a revolving line of credit agreement with Second Cup
Limited in the amount of $4,000 expiring May 2003. The interest rate for amounts
drawn under the line is 11.5%. There is no amount outstanding under the line of
credit at June 27, 1998.

The bank notes and line of credit are secured by substantially all of Old
Coffee People's assets, including accounts receivable, inventories, trade
fixtures and equipment. These debt agreements contain restrictions relating to
specified financial ratios as well as the lender's standard covenants and
restrictions. As of June 27, 1998, the Company was in compliance with all debt
covenants.

The stockholder note is secured by substantially all of the Company's
assets and is subordinated to the bank notes.

F-39
<PAGE> 188

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

The principal payments on long-term debt are as follows at June 27, 1998:

7. INCOME TAXES

The Company's provision (benefit) for income taxes consists of the
following:

<TABLE>
<CAPTION>
FOR THE FISCAL
FOR THE YEAR ENDED
39-WEEK --------------------
PERIOD ENDED JUNE 28, JUNE 27,
JUNE 29, 1996 1997 1998
------------- -------- --------
<S> <C> <C> <C>
Current provision
Federal.................................. $ -- $ 135 $ 26
State.................................... -- 21 --
---- ----- ----
-- 156 26
---- ----- ----
Deferred provision (benefit)
Federal.................................. 863 (371) 628
State.................................... 102 (43) 74
---- ----- ----
965 (414) 702
---- ----- ----
$965 $(258) $728
==== ===== ====
</TABLE>

The Company's provision (benefit) for income taxes is included in the
financial statements as follows:

<TABLE>
<CAPTION>
FOR THE FISCAL
FOR THE YEAR ENDED
39-WEEK --------------------
PERIOD ENDED JUNE 28, JUNE 27,
JUNE 29, 1996 1997 1998
------------- -------- --------
<S> <C> <C> <C>
Continuing operations...................... $965 $ 4 $728
Cumulative effect of change in accounting
principle................................ -- (262) --
---- ----- ----
$965 $(258) $728
==== ===== ====
</TABLE>

The cumulative effect of change in accounting principle of $427 is net of
an income tax benefit of $262, comprised of federal and state income taxes.

F-40
<PAGE> 189

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

The reconciliation of the statutory federal income tax rate to the
Company's effective income tax rate is as follows:

<TABLE>
<CAPTION>
FOR THE FOR THE FISCAL
39-WEEK PERIOD YEAR ENDED
ENDED --------------------
JUNE 29, JUNE 28, JUNE 27,
1996 1997 1998
-------------- -------- --------
<S> <C> <C> <C>
Federal statutory rate.................... 34.0% (34.0)% 34.0%
State income taxes, net of federal
benefit................................. 4.0 (4.0) 4.0
Amortization of nondeductible goodwill.... 6.0 22.8 12.0
Write-off of uncollectible income taxes
receivable.............................. -- 16.7 --
Other..................................... 0.1 (1.5) (0.3)
---- ----- ----
44.1% 0.0% 49.7%
==== ===== ====
</TABLE>

The components of the Company's net deferred tax assets and liabilities
consist of the following:

<TABLE>
<CAPTION>
JUNE 28, JUNE 27,
1997 1998
-------- --------
<S> <C> <C>
Deferred tax assets
Allowance for doubtful accounts........................ $ 628 $ 588
Net operating loss carryforwards (NOLs)................ 1,281 3,913
Asset write downs, store closures and relocation
provisions.......................................... 635 1,748
Basis difference in property, plant and equipment...... -- 155
Employee benefits...................................... -- 151
Other.................................................. 48 199
------ ------
2,592 6,754
Valuation allowance...................................... -- (699)
------ ------
Net deferred tax assets.................................. 2,592 6,055
Deferred tax liability
Basis difference in property, plant and equipment...... (117) --
------ ------
Net deferred tax assets.................................. $2,475 $6,055
====== ======
</TABLE>

During the fiscal year ended June 28, 1997, the Company reversed a $1,619
valuation allowance related to NOLs acquired from Edglo. The non-cash adjustment
to the valuation allowance was recorded as a reduction in goodwill.

In connection with the Gloria Jean's reverse merger (Note 2), the Company
recorded a deferred tax asset of $2,010, net of a valuation allowance of $699.
This amount was recorded as a reduction to goodwill arising from the Gloria
Jean's reverse merger. The valuation allowance of $699 relates to NOLs of Old
Coffee People which, due to limitations on utilization of the NOLs, management
believes are not more likely than not realizable. To the extent these NOLs are
utilized, goodwill will be reduced.

In connection with the CP Old, Inc. merger, the Company recorded a deferred
tax asset of $2,272 related to CP Old, Inc. NOLs which management believes will
more likely than not be realized. The effect of recording this deferred tax
asset was an increase in stockholders' equity (common stock).

F-41
<PAGE> 190

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

Based on internal forecasts and industry trends, management believes it is
more likely than not the deferred tax assets of $6,055 at June 27, 1998 will be
realized through future taxable income.

The Company has federal NOLs of approximately $10,298 which expire as
follows:

Approximately $1,840 of these NOLs are available to offset Old Coffee
People's future taxable income. Pursuant to Internal Revenue Code Section 382
(Section 382), utilization of these NOLs is limited to $700 per year.
Approximately $6,620 of these NOLs are available to offset Gloria Jean's future
taxable income. Pursuant to Section 382, utilization of these NOLs is limited to
$568 per year. Utilization of all of the Company's NOLs may be further limited
in the event of a change in ownership of the Company.

8. FRANCHISED AND COMPANY-OWNED STORES

The number of retail stores is as follows:

<TABLE>
<CAPTION>
COMPANY-
FRANCHISED OWNED
STORES STORES
---------- --------
<S> <C> <C>
Beginning of period, June 28, 1997.................... 236 31
Opened/acquired....................................... 14 51
Franchised............................................ 8 (8)
Closed................................................ (12) (5)
--- --
End of period, June 27, 1998.......................... 246 69
=== ==
</TABLE>

9. MINIMUM LEASE COMMITMENTS AND CONTINGENT LIABILITIES

The Company leases certain retail store, office and warehouse facilities
under operating leases expiring through 2008. The Company is the lessee in most
of the franchisees' lease agreements. The Company has sublease agreements with
individual franchisees, whereby the franchisee assumes responsibility for and
makes lease payments directly to the landlord. The Company also has sublease
agreements for certain company-owned stores and office facilities whereby the
sublease tenants are responsible for the lease payments. Rental expense is
reported net of sublease income in accordance with retail industry practice.
Most lease agreements contain renewal options at varying terms and rent
escalation clauses. Certain leases provide for contingent rentals based upon
gross sales.

Rental expense under lease agreements for the fiscal year ended June 27,
1998 and June 28, 1997, and the 39-week period ended June 29, 1996 was $2,159,
$1,700 and $1,540, respectively, net of sublease income.

F-42
<PAGE> 191

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

Minimum future lease commitments as of June 27, 1998 are as follows:

<TABLE>
<CAPTION>
GROSS NET
MINIMUM LESS MINIMUM
LEASE SUBLEASE LEASE
COMMITMENTS RENTALS COMMITMENTS
----------- -------- -----------
<S> <C> <C> <C>
1999................................... $11,853 $ 8,000 $ 3,853
2000................................... 11,281 7,589 3,692
2001................................... 10,033 6,708 3,325
2002................................... 8,470 5,596 2,874
2003................................... 7,158 4,490 2,668
Thereafter............................. 15,720 8,438 7,282
------- ------- -------
$64,515 $40,821 $23,694
======= ======= =======
</TABLE>

As of June 28, 1997, the Company accrued $420 (included in accrued
liabilities) related to its obligation to repurchase a franchised store if the
franchised store did not meet certain financial targets. When this franchised
store was repurchased, the Company intended to close it. The amount accrued
consisted primarily of the estimated repurchase price and lease termination
costs. Costs incurred to repurchase and close the franchised store were $373 as
of June 27, 1998. During the fiscal year ended June 27, 1998, the Company was
reimbursed for such costs pursuant to an escrow agreement with the former owners
of Gloria Jean's (Note 2).

As of June 27, 1998, the Company has approximately $4,200 of outstanding
purchase commitments related to green coffee.

The Company has an agreement with a supplier to purchase substantially all
of the coffee requirements for its Oregon stores through January 1999.

As a requirement under a lease with the Port of Portland, the Company is
committed to enter into a joint venture with a third party for one of the
Company's stores at Portland International Airport. Once the agreement is
finalized, the Company will have a 49% ownership interest in that store.

The Company is subject to litigation in the ordinary course of business. In
the opinion of management, the ultimate outcome of existing litigation would not
have a material adverse effect on the Company's financial condition, results of
operations or cash flows.

10. STOCK SUBSCRIPTION NOTES RECEIVABLE

The Company has stock subscription notes receivable which were issued
primarily by Old Coffee People to certain officers and employees upon the
exercise of incentive stock options. The notes bear interest at the rate of 8.5%
per annum from the date of exercise and are due from December 1998 through May
2003. The notes provide that in the event any of the common stock is sold before
the notes mature, all accrued interest and a pro rata portion of the principal
balance must be paid.

11. INCENTIVE PLANS

STOCK OPTION PLANS

At the time of the Gloria Jean's reverse merger, Old Coffee People had four
stock option plans -- the 1993 Stock Option Plan, the 1994 Stock Option Plan,
the 1995 Stock Option Plan

F-43
<PAGE> 192

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

and the 1996 Stock Option Plan. These stock option plans continued in effect
subsequent to the Gloria Jean's reverse merger. Optionholders as of the merger
date were given the opportunity to reprice their existing stock options at a
price equal to the fair market value of the stock on the date the repricing was
approved by the Board of Directors. Optionholders choosing to reprice their
stock options cancelled their option shares and received a reduced number of new
option shares on the repricing date. No options were repriced as of June 27,
1998. On August 1, 1998, seven optionholders elected to reprice their stock
options. As a result, 302,000 old option shares with a weighted average price
per share of $9.21 were surrendered and 77,850 new option shares were issued at
an exercise price of $3.20 per share. The exercise price exceeded the fair
market value on the grant date.

Effective May 19, 1998, the Company adopted the 1998 Stock Option Plan.
Under all five stock option plans, key employees and consultants may be granted
either incentive or nonqualified stock options. Incentive stock options must
comply with the requirements of the Internal Revenue Code, may be granted only
to employees and may be granted at not less than the fair market value of the
stock at the date of grant. Nonqualified options may be granted to employees and
consultants at not less than 85% of the fair market value of the stock at the
date of grant. Cancelled options are available for future grant. The number of
options granted, the option price, the term of the option and the vesting period
are determined by the Board of Directors.

Stock option activity under the aforementioned stock options plans was as
follows:

<TABLE>
<CAPTION>
WEIGHTED
AVERAGE
NUMBER OF PRICE PER
SHARES SHARE
--------- ---------
<S> <C> <C>
Outstanding at Gloria Jean's reverse merger date....... 342,439 $8.57
Granted................................................ 248,000 3.20
Exercised.............................................. (11,250) 2.22
------- -----
Outstanding at June 27, 1998......................... 579,189 $6.39
======= =====
</TABLE>

For all five plans, there were 1,005,953 shares of unissued common stock
reserved for issuance at June 27, 1998. Options to purchase 188,565 shares with
a weighted average exercise price of $8.84 were exercisable at June 27, 1998.

F-44
<PAGE> 193

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

Options outstanding and exercisable, and related weighted average life
information by grant price as of June 27, 1998 were as follows:

<TABLE>
<CAPTION>
WEIGHTED AVERAGE
OPTION OPTIONS OPTIONS REMAINING LIFE
PRICE OUTSTANDING EXERCISABLE (YEARS)
- ------ ----------- ----------- ----------------
<S> <C> <C> <C>
$ 2.22 13,689 13,689 5
3.20 248,000 -- 10
4.75 5,000 1,000 9
5.56 2,000 400 9
6.50 30,000 6,000 9
6.94 16,500 3,300 9
8.00 21,000 18,376 6
9.00 63,000 37,800 8
10.00 150,000 90,000 7
10.00 30,000 18,000 8
------- -------
579,189 188,565
======= =======
</TABLE>

No compensation cost has been recognized for the 1998 Stock Option Plan. If
compensation cost for this plan had been determined based on the fair value at
the grant date, the Company's net income and net income per share for the fiscal
year ended June 27, 1998 would be as follows:

<TABLE>
<S> <C>
Net income.................................................. $696
Net income per share -- basic and diluted................... $.09
</TABLE>

The Company used the Black-Scholes option pricing model to estimate the
fair value of options granted during the fiscal year ended June 27, 1998 (no
options were granted during the fiscal year ended June 28, 1997 or the 39-week
period ended June 29, 1996). The weighted average assumptions used to compute
compensation cost in the above pro forma and to estimate the weighted average
fair market value of options granted are as follows:

<TABLE>
<S> <C>
Risk-free interest rate..................................... 5.5%
Dividend yield.............................................. 0%
Volatility.................................................. 70%
Expected term (years)....................................... 5
Weighted average fair market value.......................... $1.94
</TABLE>

EMPLOYEE STOCK PURCHASE PLAN

At the time of the Gloria Jean's reverse merger, Old Coffee People had an
Employee Stock Purchase Plan (the ESPP) under which 150,000 shares of common
stock have been reserved for issuance to and purchase by employees of Old Coffee
People. The ESPP continued after the reverse merger. All Old Coffee People
employees with over four months of service who work more than 20 hours per week
and who do not own stock and stock options for more than 5% of the Company's
stock are eligible to participate in the ESPP. The ESPP is intended to qualify
as an "employee stock purchase plan" under Section 423 of the Internal Revenue
Code. No shares were purchased under the ESPP during the fiscal year ended June
27, 1998.

F-45
<PAGE> 194

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

12. RETIREMENT PLANS

Effective March 1, 1997, the Company adopted a tax deferred savings plan
(the 401(k) Plan). Substantially all employees with over one year of service are
eligible to participate in the 401(k) Plan. Participants who choose to
participate may contribute up to 15% of their pretax compensation to the 401(k)
Plan subject to the statutorily prescribed annual limits. All contributions to
the 401(k) Plan are fully vested and nonforfeitable at all times. The Company
does not match employee contributions.

Old Coffee People has a tax deferred savings plan (Old Coffee People 401(k)
Plan) which covers all employees of Old Coffee People with over six months of
service and who work an average of at least 30 hours per week. Participants may
contribute up to 20% of their pretax compensation to the Old Coffee People
401(k) Plan subject to the statutorily prescribed annual limits. All
contributions to the Old Coffee People 401(k) Plan, including company
contributions, are fully vested and nonforfeitable at all times. Company
contributions were immaterial during the fiscal year ended June 27, 1998.

13. RELATED PARTY TRANSACTIONS

During the period ended June 29, 1996, the Company issued 1,200 shares of
its common stock to Second Cup for cash of $35,825.

In February 1996, the Company commenced roasting coffee for CP Old, Inc.

The Company initially charged CP Old, Inc. a roasting fee and subsequently
sold roasted coffee to CP Old, Inc. For the fiscal year ended June 28, 1997 and
the 39-week period ended June 29, 1996, total sales to the affiliated company
were $823 and $56, respectively (none in fiscal 1998).

The Company had demand loans to an affiliated company which bore interest
at 8.25% per annum. The loans were repaid during fiscal 1997. Interest received
was $280 for the fiscal year ended June 28, 1997 and $66 for the 39-week period
ended June 29, 1996.

During the fiscal year ended June 27, 1998, The Second Cup Ltd. incurred
costs on the Company's behalf. Such amounts are included in payable to related
party.

As of June 27, 1998, the Company had a lease with a stockholder who is a
director of the Company. Rental expense associated with this lease was
approximately $10,000 during the fiscal year ended June 27, 1998.

14. CASH HELD IN TRUST

The Company holds cash in trust on behalf of franchisees, which includes
the advertising fund and the construction trust account. The cash held in trust
amounted to $795 at June 27, 1998. These funds have not been included in the
Company's balance sheet.

F-46
<PAGE> 195

COFFEE PEOPLE, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998

(IN THOUSANDS)

15. UNAUDITED QUARTERLY DATA

<TABLE>
<CAPTION>
PER SHARE -- BASIC
AND DILUTED
-----------------------------
INCOME (LOSS) INCOME (LOSS)
BEFORE BEFORE
CUMULATIVE CUMULATIVE
INCOME (LOSS) EFFECT OF CHANGE EFFECT OF CHANGE
FROM IN ACCOUNTING NET INCOME IN ACCOUNTING NET INCOME
REVENUES OPERATIONS PRINCIPLE (LOSS) PRINCIPLE (LOSS)
-------- ------------- ---------------- ---------- ---------------- ----------
<S> <C> <C> <C> <C> <C> <C>
FISCAL 1998:
1st Quarter........ $ 7,940 $ 784 $ 492 $ 492 $ .07 $ .07
2nd Quarter........ 10,115 1,796 1,057 1,057 .14 .14
3rd Quarter........ 7,394 730 456 456 .06 .06
4th Quarter........ 9,602 (2,113) (1,267) (1,267) (.15) (.15)
------- ------- ------- -------
$35,051 $ 1,197 $ 738 $ 738 $ .09 $ .09
======= ======= ======= =======
FISCAL 1997:
1st Quarter........ $ 5,493 $ (740) $ (629) $(1,056) $(.08) $(.14)
2nd Quarter........ 11,230 1,947 2,041 2,041 .27 .27
3rd Quarter........ 6,607 (438) (308) (308) (.04) (.04)
4th Quarter........ 7,249 (1,954) (1,867) (1,867) (.25) (.25)
------- ------- ------- -------
$30,579 $(1,185) $ (763) $(1,190) $(.10) $(.16)
======= ======= ======= =======
</TABLE>

F-47
<PAGE> 196

COFFEE PEOPLE, INC.

UNAUDITED CONSOLIDATED BALANCE SHEETS

JUNE 27, 1998 AND MARCH 6, 1999

<TABLE>
<CAPTION>
JUNE 27, MARCH 6,
1998 1999
--------- -----------
(AUDITED)
(IN THOUSANDS
EXCEPT SHARE AMOUNTS)
<S> <C> <C>
ASSETS
Current Assets:
Cash and cash equivalents................................. $ 2,822 $ 2,773
Accounts receivable, net.................................. 3,262 3,149
Inventories............................................... 4,052 3,722
Prepaid expenses and other assets......................... 713 926
Deferred income taxes..................................... 2,621 2,427
------- -------
Total current assets.............................. 13,470 12,997
Property, plant and equipment, net.......................... 12,711 12,262
Goodwill, net............................................... 25,967 25,530
Other assets................................................ 113 114
Deferred income taxes....................................... 3,434 3,385
------- -------
Total assets...................................... $55,695 $54,288

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Current portion of long-term debt......................... $ 1,279 $ 1,237
Current portion of capital lease obligations.............. -- 119
Accounts payable.......................................... 1,421 1,795
Payable to related party.................................. 984 --
Accrued liabilities....................................... 2,572 1,827
Provision for store closures.............................. 1,291 1,102
Franchisee deposits....................................... 459 538
Deferred franchise fee income............................. 187 94
------- -------
Total current liabilities......................... 8,193 6,712
Long-term debt.............................................. 3,798 2,727
Capital lease obligations................................... -- 784
Deferred rent expense....................................... 202 146
Stockholders' equity
Preferred stock, no par value; authorized 10,000,000 shares
none issued or outstanding................................ -- --
Common stock, no par value; authorized 50,000,000 shares
issued and outstanding, 10,762,757 and 10,746,040......... 44,630 44,659
Stock subscription notes receivable......................... (338) (350)
Accumulated deficit......................................... (790) (390)
------- -------
Total stockholders' equity........................ 43,502 43,919
------- -------
Total liabilities and stockholders' equity........ $55,695 $54,288
======= =======
</TABLE>

F-48
<PAGE> 197

COFFEE PEOPLE, INC.

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

PERIODS ENDED MARCH 7, 1998 AND MARCH 6, 1999

<TABLE>
<CAPTION>
TWELVE WEEKS ENDED THIRTY-SIX WEEKS ENDED
------------------------- -------------------------
MARCH 7, MARCH 6, MARCH 7, MARCH 6,
1998 1999 1998 1999
----------- ----------- ----------- -----------
(UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED)
(IN THOUSANDS EXCEPT SHARE AMOUNTS)
<S> <C> <C> <C> <C>
Revenues:
Franchise revenue................................ $ 1,589 $ 1,689 $ 4,584 $ 4,756
Corporate store sales............................ 2,759 7,566 6,891 22,429
Wholesale revenue................................ 3,047 3,484 14,020 12,944
------- ------- ------- -------
Total revenues........................... 7,395 12,739 25,495 40,129
Expenses:
Cost of goods sold............................... 3,704 5,560 13,210 18,384
Store and other operating expenses............... 1,982 5,007 5,735 15,605
Depreciation and amortization.................... 377 345 1,109 1,152
General and administrative expenses.............. 602 842 2,131 3,052
Acquisition and integration expenses............. -- 151 -- 950
------- ------- ------- -------
Total expenses........................... 6,665 11,905 22,185 39,143
Operating income................................... 730 834 3,310 986
------- ------- ------- -------
Interest and other income.......................... 69 36 207 92
Interest expense................................... -- 143 -- 368
------- ------- ------- -------
Income before income taxes......................... 799 727 3,517 710
Provision for income taxes......................... 343 319 1,512 310
------- ------- ------- -------
Net income......................................... $ 456 $ 408 $ 2,005 $ 400
======= ======= ======= =======
Net income per share -- basic and diluted.......... $ 0.06 $ 0.04 $ 0.27 $ 0.04
======= ======= ======= =======
Weighted average common shares -- basic............ 7,461 10,761 7,461 10,775
Weighted average common and common equivalent
shares outstanding -- diluted.................... 7,461 10,776 7,461 10,771
</TABLE>

F-49
<PAGE> 198

COFFEE PEOPLE, INC.

UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

PERIODS ENDED MARCH 7, 1998 AND MARCH 6, 1999

<TABLE>
<CAPTION>
THIRTY-SIX WEEKS ENDED
-------------------------
MARCH 7, MARCH 6,
1998 1999
----------- -----------
(UNAUDITED) (UNAUDITED)
(IN THOUSANDS)
<S> <C> <C>
Cash flows from operating activities:
Net income................................................ $ 2,005 $ 400
Adjustments to reconcile net income to net cash provided
by operating activities:
Depreciation and amortization.......................... 1,109 1,152
Provision for uncollectible accounts................... -- 190
Deferred income taxes.................................. 880 243
Interest income on stock subscription notes
receivable........................................... -- (12)
Change in assets and liabilities, net of amounts
acquired:
Accounts receivable.................................. (88) (77)
Receivable from/due to related party................. 312 (984)
Inventories.......................................... (503) 330
Prepaid expenses and other assets.................... 221 (214)
Accounts payable..................................... (247) 374
Accrued liabilities.................................. (603) (745)
Accrual for store closures........................... (264) (189)
Franchisee deposits.................................. 76 79
Deferred franchise fee income........................ (28) (93)
Deferred rent expense................................ 5 (56)
------- -------
2,875 398
------- -------
Cash flows from investing activities:
Purchase of property, plant and equipment................. (1,400) (752)
Proceeds from disposal of property, plant and equipment... 98 511
Additions to goodwill..................................... -- (25)
------- -------
(1,302) (266)
------- -------
Cash flows from financing activities:
Proceeds on issuance of shares............................ -- 29
Borrowings under capital lease obligation................. -- 922
Borrowings under long-term debt........................... -- 1,412
Payment on capital lease obligation....................... -- (19)
Payment on long-term debt................................. -- (2,525)
------- -------
-- (181)
------- -------
Decrease in cash and cash equivalents....................... 1,573 (49)
Cash and cash equivalents, beginning of period.............. 7,281 2,822
------- -------
Cash and cash equivalents, end of period.................... 8,854 2,773
======= =======
Supplemental cash flow information
Interest.................................................. -- 297
Cash paid for income taxes................................ -- 26
</TABLE>

F-50
<PAGE> 199

COFFEE PEOPLE, INC.

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

MARCH 6, 1999

(IN THOUSANDS)

NOTE 1. FINANCIAL STATEMENT PRESENTATION

The interim financial data is unaudited; however, in the opinion of
management, the interim data includes all adjustments, consisting only of normal
recurring adjustments, necessary for a fair statement of the results for the
interim periods. The financial statements included herein have been prepared by
the Company pursuant to the rules and regulations of the Securities and Exchange
Commission. Certain information and footnote disclosures normally included in
financial statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted pursuant to such rules and
regulations, although the Company believes that the disclosures included herein
are adequate to make the information presented not misleading. The operating
results for interim periods are not necessarily indicative of results to be
expected for an entire year. The aforementioned statements should be read in
conjunction with the consolidated financial statements for the fiscal year ended
June 27, 1998, appearing in the Company's Annual Report on Form 10-K.

Certain reclassifications of prior period amounts have been made to conform
with the March 6, 1999 presentation.

NOTE 2. INVENTORIES

Inventories consist of the following:

<TABLE>
<CAPTION>
JUNE 27, MARCH 6,
1998 1999
-------- -----------
(UNAUDITED)
<S> <C> <C>
Coffee:
Unroasted................................... $2,169 $1,429
Roasted..................................... 368 289
Other merchandise held for sale............... 898 703
Supplies...................................... 617 1,301
------ ------
$4,052 $3,722
====== ======
</TABLE>

NOTE 3. FRANCHISING STRATEGY

On September 1, 1998, the Company announced that it was adopting a
franchising strategy in which it would offer existing Coffee People (Oregon) and
Coffee Plantation stores for sale to franchisees as well as offering new
franchise opportunities for these brands. As a result of the proposed and
pending merger with Diedrich Coffee, Inc., the Company has deferred execution of
this strategy. (See Note 5)

As a result of the decision to hold all existing Coffee People (Oregon) and
Coffee Plantation stores for sale, depreciation on these stores was suspended
effective September 1, 1998. In addition, as of March 6, 1999, the Coffee People
(Oregon) and Coffee Plantation store assets are stated at the lower of carrying
value or fair market value less cost to sell.

NOTE 4. SALE-LEASEBACK TRANSACTION

On November 24, 1998, the Company entered into a sale-leaseback transaction
involving equipment at twelve company-operated Gloria Jean's retail stores. The
$922,000 proceeds received by the Company from the lease transaction were used
for general corporate purposes

F-51
<PAGE> 200
COFFEE PEOPLE, INC.

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
MARCH 6, 1999
(IN THOUSANDS)

and working capital. The interest rate on the capital lease obligation is 10.5%.
The capital lease assets are recorded in property, plant and equipment. At the
end of the lease term, the Company has an option to purchase the equipment for
the greater of fair market value or 10% of the lessor's original cost, or renew
the lease for an additional eight months.

NOTE 5. DIEDRICH COFFEE, INC. MERGER

On March 16, 1999, Coffee People, Inc. entered into an Agreement and Plan
of Merger with Diedrich Coffee, Inc. (NASDAQ:DDRX). Pursuant to the merger
agreement, Coffee People has agreed to merge with a subsidiary of Diedrich
Coffee. After the merger is effective Coffee People will be a wholly owned
subsidiary of Diedrich Coffee. Under the terms of the merger agreement, Coffee
People shareholders will receive $17.75 million in cash, 1,500,000 shares of
Diedrich Coffee common stock, and an additional $5.25 million in cash or a
combination of cash and stock based on the net proceeds of a public equity
offering planned by Diedrich Coffee prior to the completion of the merger.
Closing of the merger is subject to a number of conditions, including completion
of the public equity offering by Diedrich Coffee upon certain specified terms,
receipt of regulatory approvals and approval by the shareholders of Coffee
People and Diedrich Coffee. If these conditions are met, the transaction is
expected to close during the summer of 1999.

F-52
<PAGE> 201

APPENDIX A

RESTATED AGREEMENT AND PLAN OF MERGER

DATED AS OF MARCH 16, 1999

AMONG

DIEDRICH COFFEE, INC.,

CP ACQUISITION CORP.

AND

COFFEE PEOPLE, INC.

A-1
<PAGE> 202

TABLE OF CONTENTS

<TABLE>
<CAPTION>
PAGE
----
<S> <C>
TABLE OF CONTENTS........................................... A-2

ARTICLE I THE MERGER....................................... A-7
Section 1.1. The Merger.................................. A-7
Section 1.2. Effective Time.............................. A-7
Section 1.3. Closing of the Merger....................... A-7
Section 1.4. Effects of the Merger....................... A-7
Section 1.5. Certificate of Incorporation and Bylaws..... A-7
Section 1.6. Directors................................... A-8
Section 1.7. Officers.................................... A-8
Section 1.8. Conversion of Shares........................ A-8
Section 1.9. Payment for Shares and Exchange of
Certificates........................................... A-9
Section 1.10. Stock Options and Stock Purchase Plans...... A-11

ARTICLE II REPRESENTATIONS AND WARRANTIES OF COMPANY....... A-11
Section 2.1. Organization and Qualification;
Subsidiaries........................................... A-11
Section 2.2. Capitalization of Company and its
Subsidiaries........................................... A-12
Section 2.3. Authority Relative to this Agreement;
Recommendation......................................... A-12
Section 2.4. SEC Reports; Financial Statements........... A-13
Section 2.5. Information Supplied........................ A-13
Section 2.6. Consents and Approvals; No Violations....... A-14
Section 2.7. No Default.................................. A-14
Section 2.8. No Undisclosed Liabilities; Absence of
Changes................................................ A-14
Section 2.9. Litigation.................................. A-15
Section 2.10. Compliance with Applicable Law.............. A-15
Section 2.11. Employee Benefit Plans; Labor Matters....... A-15
Section 2.12. Environmental Laws and Regulations.......... A-17
Section 2.13. Taxes....................................... A-17
Section 2.14. Intellectual Property; Software............. A-18
Section 2.15. Franchise and Area Development Agreements... A-18
Section 2.16. Franchise Law Compliance.................... A-20
Section 2.17. Amendment to Offering Circular.............. A-21
Section 2.18. Certain Business Practices.................. A-21
Section 2.19. Vote Required............................... A-21
Section 2.20. Affiliates.................................. A-21
Section 2.21. Opinion of Financial Adviser................ A-21
Section 2.22. Brokers..................................... A-21
Section 2.23. Year 2000................................... A-21
Section 2.24. Material Contracts.......................... A-22
Section 2.25. Real Property............................... A-22
Section 2.26. Insurance................................... A-23
Section 2.27. Transactions With Affiliates................ A-23

ARTICLE III REPRESENTATIONS AND WARRANTIES OF PARENT AND
NEWCO.......................................... A-24
Section 3.1. Organization................................ A-24
Section 3.2. Capitalization of Parent and its
Subsidiaries........................................... A-24
Section 3.3. Authority Relative to this Agreement........ A-25
</TABLE>

A-2
<PAGE> 203

<TABLE>
<CAPTION>
PAGE
----
<S> <C>
Section 3.4. SEC Reports; Financial Statements........... A-25
Section 3.5. Information Supplied........................ A-26
Section 3.6. Consents and Approvals; No Violations....... A-26
Section 3.7. No Default.................................. A-26
Section 3.8. No Undisclosed Liabilities; Absence of
Changes................................................ A-26
Section 3.9. Litigation.................................. A-27
Section 3.10. Compliance with Applicable Law.............. A-27
Section 3.11. Employee Benefit Plans; Labor Matters....... A-27
Section 3.12. Environmental Laws and Regulations.......... A-28
Section 3.13. Tax Matters................................. A-28
Section 3.14. Opinion of Financial Adviser................ A-28
Section 3.15. Evidence of Financing....................... A-28
Section 3.16. Brokers..................................... A-28
Section 3.17. No Prior Activities......................... A-28
Section 3.18. Year 2000................................... A-28
Section 3.19. Intellectual Property; Software............. A-29
Section 3.20. Franchise and Area Development Agreements... A-29
Section 3.21. Franchise Law Compliance.................... A-30
Section 3.22. Certain Business Practices.................. A-31
Section 3.23. Vote Required............................... A-31
Section 3.24. Transactions With Affiliates................ A-31
Section 3.25. Real Property............................... A-31
Section 3.26. Insurance................................... A-31

ARTICLE IV COVENANTS....................................... A-31
Section 4.1. Conduct of Business of Company.............. A-31
Section 4.2. Conduct of Business of Parent............... A-33
Section 4.3. Preparation of Form S-4 and the Proxy
Statement.............................................. A-34
Section 4.4. Preparation of Form S-1; Public Offering.... A-34
Section 4.5. Other Potential Acquirers................... A-34
Section 4.6. Comfort Letters............................. A-36
Section 4.7. Meetings of Stockholders.................... A-36
Section 4.8. NASDAQ Listing.............................. A-36
Section 4.9. Access to Information; Confidentiality...... A-36
Section 4.10. Additional Agreements; Reasonable Efforts... A-37
Section 4.11. Public Announcements........................ A-37
Section 4.12. Notification of Certain Matters............. A-38
Section 4.13. Affiliates.................................. A-38
Section 4.14. Lock-Up Letter Agreement.................... A-38
Section 4.15. Additions to and Modification of the Company
Disclosure
Schedule................................... A-38

ARTICLE V CONDITIONS TO CONSUMMATION OF THE MERGER......... A-39
Section 5.1. Conditions to Each Party's Obligations to
Effect the Merger...................................... A-39
Section 5.2. Conditions to the Obligations of Company.... A-39
Section 5.3. Conditions to the Obligations of Parent and
Newco.................................................. A-40

ARTICLE VI TERMINATION; AMENDMENT; WAIVER.................. A-41
Section 6.1. Termination................................. A-41
Section 6.2. Effect of Termination....................... A-42
</TABLE>

A-3
<PAGE> 204

<TABLE>
<CAPTION>
PAGE
----
<S> <C>
Section 6.3. Fees and Expenses........................... A-43
Section 6.4. Amendment................................... A-43
Section 6.5. Extension; Waiver........................... A-43

ARTICLE VII MISCELLANEOUS.................................. A-43
Section 7.1. Survival of Representations and
Warranties............................................. A-43
Section 7.2. Entire Agreement; Assignment................ A-43
Section 7.3. Validity.................................... A-44
Section 7.4. Notices..................................... A-44
Section 7.5. Governing Law............................... A-44
Section 7.6. Descriptive Headings........................ A-44
Section 7.7. Parties in Interest......................... A-44
Section 7.8. Certain Definitions......................... A-44
Section 7.9. Personal Liability.......................... A-45
Section 7.10. Specific Performance........................ A-45
Section 7.11. Each Party to Bear Own Expenses............. A-45
Section 7.12. Counterparts................................ A-45
</TABLE>

A-4
<PAGE> 205

TABLE OF DEFINED TERMS

<TABLE>
<CAPTION>
CROSS REFERENCE
TERM IN AGREEMENT PAGE
---- --------------- ----
<S> <C> <C>
affiliate........................................ Section 7.8(a)....................... A-45
Agreement........................................ Preamble............................. A-7
business day..................................... Section 7.8(b)....................... A-45
capital stock.................................... Section 7.8(c)....................... A-46
Certificate of Merger............................ Section 1.2.......................... A-7
Certificates..................................... Section 1.9(b)....................... A-9
Closing Date..................................... Section 1.3.......................... A-7
Closing.......................................... Section 1.3.......................... A-7
Code............................................. Section 2.11(a)...................... A-16
Company Affiliates............................... Section 2.20......................... A-21
Company Board.................................... Section 2.3(a)....................... A-13
Company Disclosure Schedule...................... Section 2.1(a)....................... A-11
Company Financial Adviser........................ Section 2.21......................... A-21
Company Intellectual Property Rights............. Section 2.14(a)...................... A-18
Company Permits.................................. Section 2.10......................... A-15
Company Plans.................................... Section 1.10(a)...................... A-11
Company.......................................... Preamble............................. A-7
Company SEC Reports.............................. Section 2.4(a)....................... A-13
Company Securities............................... Section 2.2(a)....................... A-12
Company Stock Options and Purchase Rights........ Section 1.10(a)...................... A-11
Confidential Material............................ Section 4.9(c)....................... A-38
DGCL............................................. Section 1.1.......................... A-7
Effective Time................................... Section 1.2.......................... A-7
Employee Plans................................... Section 2.11(a)...................... A-16
Environmental Claim.............................. Section 2.12(a)...................... A-17
Environmental Laws............................... Section 2.12(a)...................... A-17
ERISA Affiliate.................................. Section 2.11(a)...................... A-16
ERISA............................................ Section 2.11(a)...................... A-16
Exchange Act..................................... Section 2.2(c)....................... A-13
Exchange Agent................................... Section 1.9(a)....................... A-9
Fee Real Property................................ Section 2.25......................... A-22
Form S-1......................................... Section 2.5.......................... A-14
Form S-4......................................... Section 2.5.......................... A-13
Franchise Agreements............................. Section 2.15(a)...................... A-18
Franchise Laws................................... Section 2.16(a)...................... A-20
FTC.............................................. Section 2.16(a)...................... A-20
Governmental Entity.............................. Section 2.6.......................... A-14
HSR Act.......................................... Section 2.6.......................... A-14
IRS.............................................. Section 2.11(a)...................... A-16
knowledge or known............................... Section 7.8(d)....................... A-46
Leases........................................... Section 2.25......................... A-22
Lien............................................. Section 2.2(b)....................... A-12
Material Adverse Effect on Company............... Section 2.1(b)....................... A-12
Material Adverse Effect on Parent................ Section 3.1(b)....................... A-24
Merger........................................... Section 1.1.......................... A-7
Net Offering Proceeds............................ Section 4.4.......................... A-35
</TABLE>

A-5
<PAGE> 206

<TABLE>
<CAPTION>
CROSS REFERENCE
TERM IN AGREEMENT PAGE
---- --------------- ----
<S> <C> <C>
Newco............................................ Preamble............................. A-7
Notice of Superior Proposal...................... Section 4.5(b)....................... A-36
OBCA............................................. Section 1.1.......................... A-7
Offering Circulars............................... Section 2.16(g)...................... A-21
Offering Shares.................................. Section 1.8(b)....................... A-8
Parent Benefit Plans............................. Section 3.11......................... A-28
Parent Common Stock.............................. Section 1.8(a)(ii)................... A-8
Parent Financial Adviser......................... Section 3.14......................... A-29
Parent Franchise Agreements...................... Section 3.20(a)...................... A-30
Parent Intellectual Property Rights.............. Section 3.19(a)...................... A-29
Parent Offering Circulars........................ Section 3.21(g)...................... A-31
Parent Permits................................... Section 3.10......................... A-27
Parent........................................... Preamble............................. A-7
Parent SEC Reports............................... Section 3.4(a)....................... A-25
Parent Securities................................ Section 3.2(a)....................... A-25
Payment Fund..................................... Section 1.9(a)....................... A-9
Per Share Offering Price......................... Section 4.4.......................... A-35
Permitted Liens.................................. Section 2.25......................... A-23
person........................................... Section 7.8(e)....................... A-46
Proxy Statement.................................. Section 2.5.......................... A-13
Public Offering.................................. Section 4.4.......................... A-35
Real Property.................................... Section 2.25......................... A-22
SEC.............................................. Section 2.4(a)....................... A-13
Second Cup....................................... Section 2.5.......................... A-14
Securities Act................................... Section 2.4(a)....................... A-13
Shares........................................... Section 1.8(a)....................... A-8
Sublease......................................... Section 2.15(l)...................... A-19
subsidiary or subsidiaries....................... Section 7.8(f)....................... A-46
Subtenant........................................ Section 2.15(l)...................... A-19
Superior Proposal................................ Section 4.5(c)....................... A-36
Surviving Corporation............................ Section 1.1.......................... A-7
Tax or Taxes..................................... Section 2.13(a)(i)................... A-17
Tax Return....................................... Section 2.13(a)(ii).................. A-17
Third Party Acquisition.......................... Section 4.5(c)....................... A-36
Third Party...................................... Section 4.5(c)....................... A-36
</TABLE>

A-6
<PAGE> 207

AGREEMENT AND PLAN OF MERGER

THIS AGREEMENT AND PLAN OF MERGER (this "AGREEMENT") dated as of March 16,
1999 is by and among Diedrich Coffee, Inc., a Delaware corporation ("PARENT"),
CP Acquisition Corp., a Delaware corporation and a wholly-owned subsidiary of
Parent ("NEWCO") and Coffee People, Inc., an Oregon corporation ("COMPANY").

WHEREAS, the Boards of Directors of Parent, Newco and Company have each (i)
determined that the Merger (defined in Section 1.1) is fair and in the best
interests of their respective stockholders and (ii) approved the Merger in
accordance with this Agreement;

NOW, THEREFORE, in consideration of the premises and the representations,
warranties, covenants and agreements herein contained and intending to be
legally bound Parent, Newco and Company hereby agree as follows:

ARTICLE I

THE MERGER

SECTION 1.1. The Merger. At the Effective Time (defined in Section 1.2) and
upon the terms and subject to the conditions of this Agreement and in accordance
with the Delaware General Corporation Law (the "DGCL") and the Oregon Business
Corporation Act (the "OBCA"), Newco shall be merged with and into Company (the
"MERGER"). Following the Merger, Company shall continue as the surviving
corporation (the "SURVIVING CORPORATION") and the separate corporate existence
of Newco shall cease.

SECTION 1.2. Effective Time. Subject to the terms and conditions set forth
in this Agreement, the Certificate of Merger (the "CERTIFICATE OF MERGER") shall
be duly executed and acknowledged by Newco and Company and thereafter delivered
to the Secretaries of State of the States of Delaware and Oregon for filing
pursuant to the DGCL and the OBCA, respectively, on the Closing Date (defined in
Section 1.3). The Merger shall become effective at such time as a properly
executed and certified copy of the Certificate of Merger is duly filed with the
Secretaries of State of the States of Delaware and Oregon in accordance with the
DGCL and the OBCA, respectively, or such later time upon which Parent and
Company may agree and set forth in the Certificate of Merger (the time the
Merger becomes effective being referred to herein as the "EFFECTIVE TIME").

SECTION 1.3. Closing of the Merger. The closing of the Merger (the
"CLOSING") will take place at a time and on a date (the "CLOSING DATE") to be
specified by the parties, which shall be no later than the third (3rd) business
day after satisfaction of the latest to occur of the conditions set forth in
Article V, at the offices of Gibson, Dunn & Crutcher LLP, 4 Park Plaza, Irvine,
California 92614, unless another time, date or place is agreed to in writing by
the parties hereto.

SECTION 1.4. Effects of the Merger. The Merger shall have the effects set
forth in the DGCL and the OBCA. Without limiting the generality of the foregoing
and subject thereto, at the Effective Time, all of the properties, rights,
privileges, powers and franchises of Company and Newco shall vest in the
Surviving Corporation and all debts, liabilities and duties of Company and Newco
shall become the debts, liabilities and duties of the Surviving Corporation.

SECTION 1.5. Certificate of Incorporation and Bylaws. The Certificate of
Incorporation of Company in effect at the Effective Time shall be the
Certificate of Incorporation of the Surviving Corporation until amended in
accordance with applicable law. The bylaws of Company in effect at the Effective
Time shall be the bylaws of the Surviving Corporation until amended in
accordance with applicable law.

A-7
<PAGE> 208

SECTION 1.6. Directors. The directors of Newco at the Effective Time shall
be the initial directors of the Surviving Corporation, each to hold office in
accordance with the Certificate of Incorporation and bylaws of the Surviving
Corporation until such director's successor is duly elected or appointed and
qualified.

SECTION 1.7. Officers. The officers of Company at the Effective Time shall
be the initial officers of the Surviving Corporation, each to hold office in
accordance with the Certificate of Incorporation and bylaws of the Surviving
Corporation until such officer's successor is duly elected or appointed and
qualified.

SECTION 1.8. Conversion of Shares.

(a) At the Effective Time, each share of common stock, no par value per
share, of Company (individually a "SHARE" and collectively the "SHARES") issued
and outstanding immediately prior to the Effective Time (other than (i) Shares
held in Company's treasury or by any of Company's subsidiaries and (ii) Shares
held by Parent, Newco or any other subsidiary of Parent) shall, by virtue of the
Merger and without any action on the part of Newco, Company or the holder
thereof, be converted into the "MERGER CONSIDERATION" as follows:

(i) the right to receive an amount in cash equal to the sum of (x) the
quotient of ten million seven hundred fifty thousand dollars ($10,750,000)
divided by the number of Shares outstanding immediately before the Effective
Time plus (y) the quotient of (1) the lesser of the Net Offering Proceeds (as
defined in Section 4.4) or $12,250,000, divided by (2) the number of Shares
outstanding immediately before the Effective Time; and

(ii) the right to receive the number of fully paid and nonassessable
shares of common stock, par value $0.01 per share, of Parent ("PARENT COMMON
STOCK") equal to the sum of (x) the quotient of one million five hundred
thousand (1,500,000) divided by the number of Shares outstanding immediately
before the Effective Time plus (y) the Offering Shares (defined below).

Notwithstanding the foregoing, if between the date of this Agreement and
the Effective Time, the outstanding shares of Parent Common Stock or the Shares
shall have been changed into a different number of shares or a different class
by reason of any stock dividend, subdivision, reclassification,
recapitalization, split, combination or exchange of shares, then the Merger
Consideration shall be correspondingly adjusted to reflect such stock dividend,
subdivision, reclassification, recapitalization, split, combination or exchange
of shares.

(b) The "OFFERING SHARES" shall be that number of shares of Parent Common
Stock equal to the quotient of (i) the quotient of (x) the difference of twelve
million two hundred fifty thousand (12,250,000) minus the Net Offering Proceeds
divided by (y) the Per Share Offering Price (defined in Section 4.4), divided by
(ii) the number of Shares outstanding immediately before the Effective Time.

(c) At the Effective Time, each outstanding share of Newco's common stock,
par value $0.01 per share, shall be converted into one share of the Surviving
Corporation's common stock, no par value per share.

(d) At the Effective Time, each Share held in the treasury of Company and
each Share held by Parent, Newco or any subsidiary of Parent, Newco or Company
immediately prior to the Effective Time shall, by virtue of the Merger and
without any action on the part of Newco, Company or the holder thereof, be
canceled, retired and cease to exist and no shares of Parent Common Stock shall
be delivered with respect thereto.

A-8
<PAGE> 209

SECTION 1.9. Payment for Shares and Exchange of Certificates.

(a) EXCHANGE AGENT. From time to time following the Effective Time, as
required by subsections (b) and (c) below, Parent shall cause to be deposited in
trust with ChaseMellon, or such other agent or agents as may be appointed by
Parent (the "EXCHANGE AGENT") the aggregate cash portion of the Merger
Consideration to which holders of Shares shall be entitled at the Effective Time
pursuant to the provisions of Section 1.8 (the "PAYMENT FUND").

Parent shall cause the Exchange Agent to make the payments provided for in
Section 1.8 out of the Payment Fund. The Exchange Agent shall invest
undistributed portions of the Payment Fund as Parent directs in obligations of
or guaranteed by the United States of America, in commercial paper obligations
receiving the highest investment grade rating from both Moody's Investor
Services, Inc. and Standard & Poor's Corporation, or in certificates of deposit,
bank repurchase agreements or banker's acceptances of commercial banks with
capital exceeding $1 billion (collectively, "PERMITTED INVESTMENTS"); provided,
however, that the maturities of Permitted Investments shall be such as to permit
the Exchange Agent to make prompt payment to former holders of Shares entitled
thereto as contemplated by the provisions of this Article I. Parent shall cause
the Payment Fund to be promptly replenished to the extent of any losses incurred
as a result of Permitted Investments. All net earnings of Permitted Investments
shall be paid to Parent as and when requested by Parent. If for any reason
(including losses) the Payment Fund is inadequate to pay the amounts to which
holders of Shares shall be entitled under the provisions of this Article I,
Parent shall in any event be liable for payment thereof.

The Payment Fund shall not be used for any purpose except as expressly
provided in this Agreement. If any Merger Consideration deposited with the
Exchange Agent for purposes of paying for the Shares pursuant to the provisions
of this Article I remains unclaimed following the expiration of one year after
the Effective Time, such Merger Consideration (together with accrued interest)
shall be delivered to Parent by the Exchange Agent, and thereafter, holders of
certificates that immediately prior to the Effective Time represented Shares
shall be entitled to look only to the Surviving Corporation (subject to
abandoned property, escheat or similar laws) as general creditors thereof.

(b) EXCHANGE. As soon as reasonably practicable after the Effective Time,
Parent shall cause the Exchange Agent to mail to each holder of record of a
certificate or certificates that immediately prior to the Effective Time
represented outstanding Shares (the "CERTIFICATES") whose shares were converted
into the right to receive the Merger Consideration pursuant to the provisions of
Section 1.8: (i) a letter of transmittal (which shall specify that delivery
shall be effected and risk of loss and title to the Certificates shall pass only
upon delivery of the Certificates to the Exchange Agent and shall be in such
form and have such other provisions as Parent and Company may reasonably
specify) and (ii) instructions for use in effecting the surrender of the
Certificates in exchange for payment.

Upon surrender of a Certificate for cancellation to the Exchange Agent,
together with such letter of transmittal duly executed, the holder of such
Certificate shall be entitled to receive in exchange therefor (i) a check
representing that amount in cash as determined pursuant to the provisions of
Section 1.8 and (ii) a certificate representing that number of whole shares of
Parent Common Stock as determined pursuant to the provisions of Section 1.8 and,
if applicable, a check representing the cash consideration to which such holder
may be entitled on account of a fractional share of Parent Common Stock that
such holder has the right to receive pursuant to the provisions of Section
1.9(e), and the Certificate so surrendered shall forthwith be canceled.

No interest will be paid or accrued on the cash payable under the surrender
of the Certificates. If the payment is to be made to a person other than the
person in whose name a Certificate surrendered is registered, it shall be a
condition of payment that (a) the Certificate
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so surrendered shall be properly endorsed or otherwise in proper form for
transfer and (b) the person requesting such payment shall pay any transfer or
other taxes required by reason of the payment to a person other than the
registered holder of the Certificate surrendered or establish to the
satisfaction of the Surviving Corporation that such tax has been paid or is not
applicable. Until surrendered in accordance with the provisions of this Section
1.9, each Certificate shall represent for all purposes whatsoever only the right
to receive the Merger Consideration applicable thereto, without any interest
thereon.

(c) DISTRIBUTIONS WITH RESPECT TO UNEXCHANGED SHARES. No dividends or other
distributions with respect to Parent Common Stock with a record date after the
Effective Time shall be paid to the holder of any unsurrendered Certificate for
Shares with respect to the Parent Common Stock represented thereby and no cash
payment in lieu of fractional Shares shall be paid to any such holder pursuant
to the provisions of Section 1.9(e) until the surrender of such Certificate in
accordance with the provisions of this Section 1.9. Subject to the effect of
applicable laws, following surrender of any such Certificate, there shall be
paid to the holder of the certificate representing whole shares of Parent Common
Stock issued in connection therewith, without interest, at the time of such
surrender or as promptly thereafter as practicable, the amount of any cash
payable in lieu of a fractional Share to which such holder is entitled pursuant
to the provisions of Section 1.9(e) and the proportionate amount of dividends or
other distributions with a record date after the Effective Time theretofore paid
with respect to such whole Parent Common Stock, and at the appropriate payment
date, the proportionate amount of dividends or other distributions with a record
date after the Effective Time but before such surrender and a payment date after
such surrender payable with respect to such whole Parent Common Stock.

(d) NO FURTHER OWNERSHIP RIGHTS IN SHARES EXCHANGED. All cash paid and
Parent Common Stock issued upon the surrender for exchange of Shares in
accordance with the provisions of this Article I shall be deemed to have been
paid and issued in full satisfaction of all rights pertaining to such Shares.

(e) NO FRACTIONAL SHARES. No certificates or scrip representing fractional
Parent Common Stock shall be issued in connection with the Merger, and such
fractional share interests will not entitle the owner thereof to vote or to any
rights of a stockholder of Parent after the Merger. Notwithstanding any other
provision of this Agreement, each record holder of Shares exchanged pursuant to
the Merger who would otherwise have been entitled to receive a fraction of a
share of Parent Common Stock (after taking into account all Shares delivered by
such holder) shall receive, in lieu thereof, a cash payment (without interest)
equal to such fraction multiplied by the Per Share Offering Price. The parties
acknowledge that payment of the cash consideration in lieu of issuing fractional
shares was not separately bargained for consideration, but merely represents a
mechanical rounding off for purposes of simplifying the corporate and accounting
complexities that would otherwise be caused by the issuance of fractional
shares.

(f) NO TRANSFERS. After the Effective Time, there shall be no transfers on
the stock transfer books of the Surviving Corporation of the Shares that were
outstanding immediately prior to the Effective Time. If, after the Effective
Time, Certificates are presented to the Surviving Corporation or Parent for any
reason, they shall be canceled and exchanged as provided in this Article I,
except as otherwise provided by law.

(g) NO LIABILITY. None of Parent, Newco, Company or the Exchange Agent
shall be liable to any person in respect of any Merger Consideration (or
dividends or distributions with respect thereto) from the Payment Fund delivered
to a public official pursuant to any applicable abandoned property, escheat or
similar law. If any Certificate shall not have been surrendered prior to seven
years after the Effective Time (or immediately prior to such earlier date on
which any Merger Consideration payable to the holder of such Certificate
pursuant to

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the provisions of this Article I would otherwise escheat to or become the
property of any Governmental Entity (defined in Section 2.6)), any such Merger
Consideration shall, to the extent permitted by applicable law, become the
property of Parent, free and clear of all claims or interest of any person
previously entitled thereto.

(h) LOST CERTIFICATE. In the event that any Certificate for Shares shall
have been lost, stolen or destroyed, the Exchange Agent shall issue in exchange
therefor, upon the making of an affidavit of that fact by the holder thereof,
such Merger Consideration and cash in lieu of fractional shares, if any, as may
be required pursuant to the provisions of this Article I; provided, however,
that Parent or its Exchange Agent may, in its discretion, require the delivery
of a suitable bond or indemnity.

SECTION 1.10. Stock Options and Stock Purchase Plans.

(a) Company shall waive or accelerate prior to the Effective Time any
vesting provisions on all outstanding options or other rights to purchase Shares
as set forth in Section 2.11(a) of the Company Disclosure Schedule ("COMPANY
STOCK OPTIONS AND PURCHASE RIGHTS" or individually, a "COMPANY STOCK OPTION OR
PURCHASE RIGHT") issued pursuant to the provisions of any Company stock or
option plan pursuant to which Company Stock Options and Purchase Rights are
issued (each of which are set forth in Section 2.11(a) of the Company Disclosure
Schedule). All plans or agreements described above pursuant to which any Company
Stock Option or Purchase Right has been issued or may be issued are referred to
collectively as the "COMPANY PLANS." Company shall take all action necessary to
provide for an exercise period after the date hereof with respect to all
outstanding Company Stock Options and Purchase Rights and shall terminate prior
to the Effective Time any such period during which holders of Company Stock
Options and Purchase Rights have the right to exercise their Company Stock
Options and Purchase Rights. Thereafter, Company shall take all action necessary
to terminate all unexercised Company Stock Options and Purchase Rights as well
as all Company Plans prior to the Effective Time.

ARTICLE II

REPRESENTATIONS AND WARRANTIES OF COMPANY

Company hereby represents and warrants to each of Parent and Newco, as
follows:

SECTION 2.1. Organization and Qualification; Subsidiaries.

(a) Section 2.1 of the Disclosure Schedule delivered by Company to Parent
in accordance with Section 4.15 (the "COMPANY DISCLOSURE SCHEDULE") identifies
each subsidiary of Company as of the date hereof and its respective jurisdiction
of incorporation or organization, as the case may be. Each of Company and its
subsidiaries is duly organized, validly existing and in good standing under the
laws of the jurisdiction of its incorporation or organization and has all
requisite power and authority to own, lease and operate its properties and to
carry on its businesses as now being conducted. Company has heretofore delivered
to Newco or Parent accurate and complete copies of the Charter and bylaws (or
similar governing documents), as currently in effect, of Company and its
subsidiaries.

(b) Except as set forth in Section 2.1 of the Company Disclosure Schedule,
each of Company and its subsidiaries is duly qualified or licensed and in good
standing to do business in each jurisdiction in which the property owned, leased
or operated by it or the nature of the business conducted by it makes such
qualification or licensing necessary, except in such jurisdictions where the
failure to be so duly qualified or licensed and in good standing would not have
a Material Adverse Effect on Company (as defined below). When used in connection
with Company or its subsidiaries, the term "MATERIAL ADVERSE EFFECT ON COMPANY"
means any change or effect (i) that is or is reasonably likely to be materially
adverse to the business,

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results of operations or financial condition of Company and its subsidiaries,
taken as whole, or (ii) that materially impairs the ability of Company to
consummate the transactions contemplated hereby.

SECTION 2.2. Capitalization of Company and its Subsidiaries.

(a) The authorized capital stock of Company consists of 50,000,000 Shares,
of which, as of March 16, 1999, 10,762,757 Shares were issued and outstanding
and 10,000,000 shares of preferred stock, no par value per share, no shares of
which are outstanding. All of the outstanding Shares have been validly issued
and are fully paid, nonassessable and free of preemptive rights. As of March 16,
1999, 1,002,016 Shares were reserved for issuance and issuable upon or otherwise
deliverable in connection with the exercise of outstanding Company Stock Options
and Purchase Rights issued pursuant to the Company Plans.

Except as set forth above or in Section 2.2(a) of the Company Disclosure
Schedule, as of the date hereof, there are outstanding (i) no shares of capital
stock or other voting securities of Company, (ii) no securities of Company or
its subsidiaries convertible into or exchangeable for shares of capital stock or
voting securities of Company, (iii) no options or other rights to acquire from
Company or its subsidiaries, and, except as described in Company SEC Reports
(defined in Section 2.4), no obligations of Company or its subsidiaries to issue
any capital stock, voting securities or securities convertible into or
exchangeable for capital stock or voting securities of Company, and (iv) no
equity equivalent interests in the ownership or earnings of Company or its
subsidiaries or other similar rights (collectively "COMPANY SECURITIES"). As of
the date hereof, there are no outstanding obligations of Company or its
subsidiaries to repurchase, redeem or otherwise acquire any Company Securities.
Except as set forth in Section 2.2(a) of the Company Disclosure Schedule, there
are no stockholder agreements, voting trusts or other agreements or
understandings to which Company is a party or by which it is bound relating to
the voting or registration of any shares of capital stock of Company.

(b) Except as set forth in Section 2.2(b) of the Company Disclosure
Schedule, all of the outstanding capital stock of Company's subsidiaries is
owned by Company, directly or indirectly, free and clear of any Lien (defined
below) or any other limitation or restriction (including any restriction on the
right to vote or sell the same, except as may be provided as a matter of law).
Except as set forth in Section 2.2(b) of the Company Disclosure Schedule, there
are no securities of Company or its subsidiaries convertible into or
exchangeable for, no options or other rights to acquire from Company or its
subsidiaries, and no other contract, understanding, arrangement or obligation
(whether or not contingent) providing for, the issuance or sale, directly or
indirectly, of any capital stock or other ownership interests in or any other
securities of any subsidiary of Company. There are no outstanding contractual
obligations of Company or its subsidiaries to repurchase, redeem or otherwise
acquire any outstanding shares of capital stock or other ownership interests in
any subsidiary of Company. For purposes of this Agreement, "LIEN" means, with
respect to any asset, any security, mortgage, lien, pledge, charge, security
interest, conditional sale agreements, title retention agreements, claims,
charges, easements, licenses, rights-of-way, covenants, conditions,
restrictions, options, adverse or equitable claims, or encumbrance of any kind
in respect of such asset.

(c) The Shares constitute the only class of equity securities of Company or
its subsidiaries registered or required to be registered under the Securities
Exchange Act of 1934, as amended (the "EXCHANGE ACT").

SECTION 2.3. Authority Relative to this Agreement; Recommendation.

(a) Company has all necessary corporate power and authority to execute and
deliver this Agreement and to consummate the transactions contemplated hereby.
The execution and delivery of this Agreement and the consummation of the
transactions contemplated hereby have been duly and validly authorized by the
Board of Directors of Company (the "COMPANY

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BOARD") and no other corporate proceedings on the part of Company are necessary
to authorize this Agreement or to consummate the transactions contemplated
hereby except the approval and adoption of this Agreement by the holders of a
majority of the outstanding Shares. This Agreement has been duly and validly
executed and delivered by Company and constitutes a valid, legal and binding
agreement of Company enforceable against Company in accordance with its terms.

(b) The Company Board has unanimously resolved to recommend that the
stockholders of Company approve and adopt this Agreement and vote in favor of
the Merger.

SECTION 2.4. SEC Reports; Financial Statements.

(a) Company has filed all required forms, reports and documents
(collectively, "COMPANY SEC REPORTS") with the Securities and Exchange
Commission (the "SEC") since May 19, 1998, and, to Company's knowledge, for the
period between January 1, 1997 and May 19, 1998, each of which has complied in
all material respects with all applicable requirements of the Securities Act of
1933, as amended (the "SECURITIES ACT") and the Exchange Act, each as in effect
on the dates such forms, reports and documents were filed. None of such Company
SEC Reports, including, without limitation, any financial statements or
schedules included or incorporated by reference therein, contained (or, in the
case of such Company SEC Reports for the period between January 1, 1997 and May
19, 1998, to Company's knowledge contained) when filed any untrue statement of a
material fact or omitted to state a material fact required to be stated or
incorporated by reference therein or necessary in order to make the statements
therein in light of the circumstances under which they were made not misleading.
The audited consolidated financial statements of Company included in Company SEC
Reports fairly present, in conformity with generally accepted accounting
principles applied on a consistent basis (except as may be indicated in the
notes thereto), the consolidated financial position of Company and its
consolidated subsidiaries as of the dates thereof and their consolidated results
of operations and changes in financial position for the periods then ended.

(b) Company has heretofore made available or promptly will make available
to Parent a complete and correct copy of any amendments or modifications that
are required to be filed with the SEC, but have not yet been filed with the SEC,
to agreements, documents or other instruments that previously had been filed by
Company with the SEC pursuant to the Exchange Act.

SECTION 2.5. Information Supplied. None of the information supplied or to
be supplied by Company for inclusion or incorporation by reference in (a) the
Registration Statement on Form S-4 to be filed with the SEC by Parent in
connection with the issuance of shares of Parent Common Stock in the Merger (the
"FORM S-4") will, at the time the Form S-4 is filed with the SEC and at the time
the Form S-4, as amended or supplemented, becomes effective under the Securities
Act, contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary to make the statements
therein not misleading; (b) the proxy statement relating to the meetings of
Company and Parent stockholders to be held in connection with the Merger (the
"PROXY STATEMENT") will, at the date mailed to stockholders of Company and
Parent, and at the time of the meeting of stockholders of Company and Parent to
be held in connection with the Merger, contain any untrue statement of a
material fact or omit to state any material fact required to be stated therein
or necessary in order to make the statements therein in light of the
circumstances under which they are made not misleading and (c) the Registration
Statement on Form S-1 (the "FORM S-1") to be filed with the SEC by Parent with
respect to the Public Offering (as defined in Section 4.4) will, at the time the
Form S-1 is filed with the SEC and at the time the Form S-1, as amended or
supplemented, becomes effective under the Securities Act, contain any untrue
statement of a material fact or omit to state any material fact required to be
stated therein or necessary to make the statements therein not misleading based
upon information

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furnished by or on behalf of Company and Company's majority stockholder, The
Second Cup Ltd., a corporation organized under the laws of Ontario, Canada
("SECOND CUP"). The Proxy Statement, insofar as it relates to the meeting of
Company's stockholders to vote on the Merger will comply as to form in all
material respects with the provisions of the Exchange Act and the rules and
regulations thereunder, and the Form S-4 and the Form S-1 (to the extent that
the Form S-1 contains information furnished by or on behalf of Company and
Second Cup) will comply as to form in all material respects with the provisions
of the Securities Act and the rules and regulations thereunder.

SECTION 2.6. Consents and Approvals; No Violations. Except for filings,
permits, authorizations, consents and approvals as may be required under, and
other applicable requirements of, the Securities Act, the Exchange Act, state
securities or blue sky laws, the Hart-Scott-Rodino Antitrust Improvements Act of
1976, as amended (the "HSR ACT"), and the filing and recordation of the
Certificate of Merger as required by the DGCL and the OBCA, no filing with or
notice to, and no permit, authorization, consent or approval of, any United
States or foreign court or tribunal, or administrative, governmental or
regulatory body, agency or authority (each a "GOVERNMENTAL ENTITY") is necessary
for the execution and delivery of this Agreement by Company or the consummation
of the transactions contemplated hereby by Company, except where the failure to
obtain such permits, authorizations, consents or approvals or to make such
filings or give such notice would not have a Material Adverse Effect on Company.

Neither the execution, delivery and performance of this Agreement by
Company, nor the consummation by Company of the transactions contemplated
hereby, will (a) conflict with or result in any breach of any provision of the
respective Charter or bylaws (or similar governing documents) of Company or its
subsidiaries; (b) except as set forth in Section 2.6 of the Company Disclosure
Schedule, result in a violation or breach of or constitute (with or without due
notice or lapse of time or both) a default (or give rise to any right of
termination, amendment, cancellation or acceleration or Lien) under any of the
terms, conditions or provisions of any note, bond, mortgage, indenture, lease,
license, contract, agreement or other instrument or obligation to which Company
or any of its subsidiaries is a party or by which any of them or any of their
respective properties or assets may be bound; or (c) violate any order, writ,
injunction, decree, law, statute, rule or regulation applicable to Company or
any of its subsidiaries or any of their respective properties or assets except,
in the case of (b) or (c), for violations, breaches or defaults which would not
have a Material Adverse Effect on Company.

SECTION 2.7. No Default. Except as set forth in Section 2.7 of the Company
Disclosure Schedule, none of Company or any of its subsidiaries is in breach,
default or violation (and no event has occurred that, with notice or the lapse
of time or both, would constitute a breach, default or violation) of any term,
condition or provision of (a) its Charter or bylaws (or similar governing
documents), (b) any note, bond, mortgage, indenture, lease, license, contract,
agreement or other instrument or obligation to which Company or any of its
subsidiaries is now a party or by which any of them or any of their respective
properties or assets may be bound or (c) any order, writ, injunction, decree,
law, statute, rule or regulation applicable to Company or any of its
subsidiaries or any of their respective properties or assets except, in the case
of (b) or (c), for violations, breaches or defaults that would not have a
Material Adverse Effect on Company.

SECTION 2.8. No Undisclosed Liabilities; Absence of Changes. Except as and
to the extent publicly disclosed by Company in Company SEC Reports or in Section
2.8 of the Company Disclosure Schedule, none of Company or its subsidiaries has
any liabilities or obligations of any nature, whether or not accrued, contingent
or otherwise, that would be required by generally accepted accounting principles
to be reflected on a consolidated balance sheet of Company (including the notes
thereto), other than liabilities incurred in the ordinary

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course of business since December 12, 1998, none of which, individually or in
the aggregate, would have a Material Adverse Effect on Company.

Except as publicly disclosed by Company in Company SEC Reports or as set
forth in Section 2.8 of the Company Disclosure Schedule, since December 12,
1998, (a) Company and its subsidiaries have conducted their respective
businesses and operations in the ordinary course of business consistent with
past practice, and (b) there has not occurred (i) any events, changes, or
effects (including the incurrence of any liabilities of any nature, whether or
not accrued, contingent or otherwise) having or, which would be reasonably
likely to have, individually or in the aggregate, a Material Adverse Effect on
Company and its subsidiaries; (ii) any declaration, setting aside or payment of
any dividend or other distribution (whether in cash, stock or property) with
respect to the equity interests of Company or of any of its subsidiaries, other
than dividends paid by wholly-owned subsidiaries; or (iii) any material change
by Company or any of its subsidiaries in accounting principles or methods,
except insofar as may be required by a change in generally accepted accounting
principles.

SECTION 2.9. Litigation. Except as set forth in Section 2.9 of the Company
Disclosure Schedule or as publicly disclosed by Company in Company SEC Reports,
there is no suit, claim, action, proceeding or investigation pending or, to the
knowledge of Company, threatened against Company or any of its subsidiaries or
any of their respective properties or assets before any Governmental Entity
that, individually or in the aggregate, could reasonably be expected to have a
Material Adverse Effect on Company or could reasonably be expected to prevent or
delay the consummation of the transactions contemplated by this Agreement.
Except as publicly disclosed by Company in Company SEC Reports, none of Company
or its subsidiaries is subject to any outstanding order, writ, injunction or
decree that, insofar as can be reasonably foreseen in the future, could
reasonably be expected to have a Material Adverse Effect on Company or could
reasonably be expected to prevent or delay the consummation of the transactions
contemplated hereby.

SECTION 2.10. Compliance with Applicable Law. Except as publicly disclosed
by Company in Company SEC Reports, Company and its subsidiaries hold all
permits, licenses, variances, exemptions, orders and approvals of all
Governmental Entities necessary for the lawful conduct of their respective
businesses (the "COMPANY PERMITS") except for failures to hold such permits,
licenses, variances, exemptions, orders and approvals that would not have a
Material Adverse Effect on Company. Except as publicly disclosed by Company in
Company SEC Reports, Company and its subsidiaries are in compliance with the
terms of Company Permits, except where the failure to comply would not have a
Material Adverse Effect on Company. Except as publicly disclosed by Company in
Company SEC Reports, the businesses of Company and its subsidiaries are not
being conducted in violation of any law, ordinance or regulation of any
Governmental Entity, except (a) that no representation or warranty is made in
this Section 2.10 with respect to Environmental Laws (defined in Section 2.12
below) and (b) for violations of any laws, ordinances or regulations that do not
and, insofar as reasonably can be foreseen in the future, will not have a
Material Adverse Effect on Company Except as publicly disclosed by Company in
Company SEC Reports or in Section 2.13 of the Company Disclosure Schedule, no
investigation or review by any Governmental Entity with respect to Company or
its subsidiaries is pending or, to the knowledge of Company, threatened nor, to
the knowledge of Company, has any Governmental Entity indicated an intention to
conduct the same, other than such investigations or reviews as would not,
individually or in the aggregate, have a Material Adverse Effect on Company.

SECTION 2.11. Employee Benefit Plans; Labor Matters.

(a) Section 2.11(a) of the Company Disclosure Schedule lists all employee
benefit plans (as defined in Section 3(3) of the Employee Retirement Income
Security Act of 1974, as amended ("ERISA")) and all bonus, option, stock
purchase, incentive, deferred compensation,

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supplemental retirement, severance and other similar fringe or employee benefit
plans, programs or arrangements, and any current or former employment or
executive compensation or severance agreements written or otherwise maintained
or contributed to for the benefit of or relating to any employee of Company, any
trade or business (whether or not incorporated) that is a member of a controlled
group including Company or that is under common control with Company within the
meaning of Section 414 of the Code (an "ERISA AFFILIATE"), as well as each plan
with respect to which Company or an ERISA Affiliate could incur liability under
Section 4069 (if such plan has been or were terminated) or Section 4212(c) of
ERISA (collectively, the "EMPLOYEE PLANS"), excluding former agreements under
which Company has no remaining obligations and any of the foregoing that are
required to be maintained by Company under the laws of any foreign jurisdiction.
Additionally, Schedule 2.11(a) of the Company Disclosure Schedule lists all
Company Stock Options and Purchase Rights issued and outstanding under any
Company Plan, including the exercise price, vesting schedule and expiration date
of such Company Stock Options and Purchase Rights. Company has made available to
Parent a copy of (i) the most recent annual report on Form 5500 filed with the
Internal Revenue Service (the "IRS") for each disclosed Employee Plan where such
report is required and (ii) the documents and instruments governing each such
Employee Plan (other than those referred to in Section 4(b)(4) of ERISA). No
event has occurred and, to the knowledge of Company, there currently exists no
condition or set of circumstances in connection with which Company or any of its
subsidiaries could be subject to, any liability under the terms of any Employee
Plans, ERISA, the Internal Revenue Code of 1986, as amended (the "CODE"), or any
other applicable law, including, without limitation, any liability under Title
IV of ERISA, which would have a Material Adverse Effect on Company.

(b) Section 2.11(b) of the Company Disclosure Schedule sets forth a list of
(i) all employment agreements with officers of Company; (ii) all agreements with
consultants who are individuals obligating Company to make any remaining annual
cash payments in an amount exceeding $50,000; (iii) all severance agreements,
programs and policies of Company with or relating to its employees, except
programs and policies required to be maintained by law; and (iv) all plans,
programs, agreements and other arrangements of Company with or relating to its
employees that contain change-in-control provisions. Company has made available
to Parent copies (or descriptions in detail reasonably satisfactory to Parent)
of all such agreements, plans, programs and other arrangements.

(c) Except as set forth in Section 2.11(c) of the Company Disclosure
Schedule, there will be no payment, accrual of additional benefits, acceleration
of payments or vesting in any benefit under any Employee Plan or any agreement
or arrangement disclosed under this Section 2.11 solely by reason of entering
into or in connection with the transactions contemplated by this Agreement.

(d) No Employee Plan that is a welfare benefit plan, within the meaning of
Section 3(1) of ERISA, provides benefits to former employees of Company or its
ERISA Affiliates, other than pursuant to Section 4980B of the Code.

(e) Except as set forth in Section 2.11(e) of the Company Disclosure
Schedule, (i) there are no controversies pending or, to the knowledge of
Company, threatened between Company or any of its subsidiaries and any of their
respective employees that have, or may reasonably be expected to have, a
Material Adverse Effect on Company and (ii) neither Company nor any of its
subsidiaries is a party to any collective bargaining agreement or other labor
union contract applicable to persons employed by Company or its subsidiaries,
nor does Company know of any activities or proceedings of any labor union to
organize any such employees. Company has no knowledge of any strikes, slowdowns,
work stoppages, lockouts or threats thereof by or with respect to any employees
of Company or any of its subsidiaries.

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SECTION 2.12. Environmental Laws and Regulations.

(a) Except as publicly disclosed by Company in Company SEC Reports, (i)
each of Company and its subsidiaries is in material compliance with all
applicable federal, state, local and foreign laws and regulations relating to
pollution or protection of human health or the environment (including, without
limitation, ambient air, surface water, ground water, land surface or subsurface
strata) (collectively, "ENVIRONMENTAL LAWS"), except for non-compliance that
would not have a Material Adverse Effect on Company, which compliance includes,
but is not limited to, the possession by Company and its subsidiaries of all
material permits and other governmental authorizations required under applicable
Environmental Laws and material compliance with the terms and conditions
thereof; (ii) none of Company or its subsidiaries has received written notice of
or, to the knowledge of Company, is the subject of any action, cause of action,
claim, investigation, demand or notice by any person or entity alleging
liability under or non-compliance with any Environmental Law (an "ENVIRONMENTAL
CLAIM") that could reasonably be expected to have a Material Adverse Effect on
Company; and (iii) to the knowledge of Company, there are no circumstances that
are reasonably likely to prevent or interfere with such material compliance in
the future.

(b) Except as publicly disclosed by Company in Company SEC Reports and as
set forth in Section 2.12 of the Company Disclosure Schedule, there are no
Environmental Claims that could reasonably be expected to have a Material
Adverse Effect on Company that are pending or, to the knowledge of Company,
threatened against Company or its subsidiaries or, to the knowledge of Company,
against any person or entity whose liability for any Environmental Claim Company
or any of its subsidiaries has or may have retained or assumed, either
contractually or by operation of law.

SECTION 2.13. Taxes.

(a) For purposes of this Agreement:

(i) the term "TAX" (including "TAXES") means (A) all federal, state,
local, foreign and other net income, gross income, gross receipts, sales, use,
ad valorem, transfer, franchise, profits, license, lease, service, service use,
withholding, payroll, employment, excise, severance, stamp, occupation, premium,
property, windfall profits, customs, duties or other taxes, fees, assessments or
charges of any kind whatsoever, together with any interest and any penalties,
additions to tax or additional amounts with respect thereto, (B) any liability
for payment of amounts described in clause (A), whether as a result of
transferee liability, of being a member of an affiliated, consolidated, combined
or unitary group for any period, or otherwise through operation of law, and (C)
any liability for the payment of amounts described in clauses (A) or (B) as a
result of any tax sharing, tax indemnity or tax allocation agreement or any
other express or implied agreement to indemnify any other person; and

(ii) the term "TAX RETURN" means any return, declaration, report,
statement, information statement and other document required to be filed with
respect to Taxes.

(b) Except as set forth in Section 2.13 of the Company Disclosure Schedule:
(i) Company and its subsidiaries have accurately prepared and timely filed
(except where extensions of time to file have been obtained) all Tax Returns
they are required to have filed and (ii) such Tax Returns are accurate and
correct in all material respects and do not contain a disclosure statement under
Section 6662 of the Code (or any predecessor provision or comparable provision
of state, local or foreign law).

(c) Except as set forth in Section 2.13 of the Company Disclosure Schedule,
Company and its subsidiaries have paid or adequately provided for all Taxes
(whether or not shown on any Tax Return) they are required to have paid or to
pay.

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(d) Except as set forth in Section 2.13 of the Company Disclosure Schedule,
no material claim for assessment or collection of Taxes is presently being
asserted against Company or its subsidiaries, and neither Company nor any of its
subsidiaries is a party to any pending action, proceeding, or investigation by
any governmental taxing authority, nor does Company have knowledge of any such
threatened action, proceeding or investigation.

(e) Except as set forth in Section 2.13 of the Company Disclosure Schedule,
neither Company nor any of its subsidiaries has waived any statute of
limitations in respect of Taxes or agreed to any extension of time with respect
to a tax assessment or deficiency.

(f) Neither Company nor any of its subsidiaries is a party to any
agreement, contract, arrangement or plan that has resulted or would result,
separately or in the aggregate, in connection with this Agreement or any
change-of-control of Company or any of its subsidiaries, in the payment of any
"excess parachute payments" within the meaning of Section 28OG of the Code.

SECTION 2.14. Intellectual Property; Software.

(a) Except as set forth in Section 2.14 of the Company Disclosure Schedule,
each of Company and its subsidiaries owns or possesses adequate licenses or
other valid rights to use all existing United States and foreign patents,
trademarks, trade names, service marks, copyrights, trade secrets and
applications therefor ("COMPANY INTELLECTUAL PROPERTY RIGHTS"), except where the
failure to own or possess valid rights to use Company Intellectual Property
Rights would not have a Material Adverse Effect on Company.

(b) Except as set forth in Section 2.9 of the Company Disclosure Schedule
and to the extent that the occurrence of any of the following events would not
reasonably be expected to have a Material Adverse Effect on Company:

(i) the validity of Company Intellectual Property Rights and the title
thereto of Company or any subsidiary, as the case may be, is not being
questioned in any litigation to which Company or any subsidiary is a party, and

(ii) the conduct of the business of Company and its subsidiaries as now
conducted does not, to the knowledge of Company, infringe any valid patents,
trademarks, trade names, service marks, or copyrights of others. The
consummation of the transactions completed hereby will not result in the loss or
impairment of any Company Intellectual Property Rights.

SECTION 2.15. Franchise Area and Development Agreements.

(a) Section 2.15(a) of the Company Disclosure Schedule lists all franchise
agreements, and all area development agreements (the "FRANCHISE AGREEMENTS")
that are currently valid and enforceable, by name of franchisee, date of
agreement, expiration date, location of store in the case of the franchise
agreements, and exclusive territory or development area, and no other current
contracts, agreements or understandings, whether written, or to the knowledge of
Company, oral, exist between Company or any affiliate and any third party
granting the right, or any option or right of first refusal, to conduct business
under the name "Gloria Jeans, Coffee Plantation or Coffee People," or any
related marks.

(b) The Franchise Agreements represent the material terms and provisions of
all currently valid and enforceable Franchise Agreements with franchisees, and
no written or, to the knowledge of Company, oral modifications of or supplements
to those written agreements have been entered into.

(c) Except as set forth in Section 2.15(c) of the Company Disclosure
Schedule, each of the Franchise Agreements is in full force and effect and is
enforceable in accordance with its terms and provisions in all material
respects, and no notices of default or demands for early

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termination have been delivered thereunder by or on behalf of Company and no
such notices of default or demands for early termination have been received from
any of the franchisees.

(d) Except as set forth in Section 2.15(d) of the Company Disclosure
Schedule, there are no breaches by any franchisee of any of the Franchise
Agreements, which breaches remain uncured and which breaches, in the aggregate,
would result in a Material Adverse Effect on Company.

(e) Each franchisee is current (no later than 30 days) in his financial
obligations to Company and each affiliate, including without limitation payments
due for royalties and product purchases, except as set forth in Section 2.15(e)
of the Company Disclosure Schedule, which identifies all accounts receivable
from franchisees as of December 12, 1998.

(f) There are no breaches by Company or any affiliate of any of the
Franchise Agreements, which breaches remain uncured and which breaches, in the
aggregate, would not result in a Material Adverse Effect on Company.

(g) Except as set forth in Section 2.15(g) of the Company Disclosure
Schedule or otherwise disclosed in writing to Parent, there are no unresolved
assertions or claims, whether in writing or, to the knowledge of Company, oral,
by any franchisee of material breaches of any of the Franchise Agreements by
Company or any affiliate which remain uncured.

(h) Except as set forth in Section 2.15(h) of the Company Disclosure
Schedule or otherwise disclosed in writing to Parent and to the extent that, in
the aggregate, it would not result in a Material Adverse Effect on Company,
there is no basis for any demand by any franchisee for rescission of any
Franchise Agreement, no franchisee is entitled to any material credit, set off
or reduction in any payment required to be made pursuant to the terms of any
Franchise Agreement, or in any other payment(s) owed to Company, no event has
occurred which would give any franchisee a material defense to its obligation to
pay fees, or to perform its other obligations under its Franchise Agreement, and
no franchisee has any material claims, counterclaims or offsets against Company.

(i) The Merger is not an event requiring the prior consent of or, except to
the extent it has been provided, notice to any franchisee, or granting any
franchisee the right to terminate any Franchise Agreement.

(j) Except as set forth in Section 2.15(j) of the Company Disclosure
Schedule, there are no contractual limitations or prohibitions upon Company or
any affiliate from operating "Gloria Jeans, Coffee Plantation or Coffee People"
stores or selling franchises to do so in any geographic area or location except
as expressly set forth in the identified Franchise Agreements or in the Leases.

(k) Except as set forth in Section 2.15(k) of the Company Disclosure
Schedule, the franchised stores which are the subject to each of the Franchise
Agreements are presently open to the public and operating, except where the
failure to be open to the public and operating would not, in the aggregate,
result in a Material Adverse Effect on Company.

(l) Except as set forth in Section 2.15(l) of the Company Disclosure
Schedule:

Company has sublet each Lease pursuant to a duly executed written
sublease ("SUBLEASE") to a franchisee ("SUBTENANT"). Each such Sublease is in
full force and effect and, except in the event that, in the aggregate, it would
not result in a Material Adverse Effect on Company, Subtenant is currently (i)
in possession of the premises which is the subject of such Lease and (ii) other
than as set forth in Section 2.15(l) of the Company Disclosure Schedule,
operating such premises as a "Gloria Jean's" store. The terms of each Sublease
require the Subtenant to comply with all of the terms of the Lease, including
without limitation, the full payment of all rental and other amounts due to the
landlord under the Lease without any subsidy from Company. Except in the event
that, in the aggregate, it would not
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result in a Material Adverse Effect on Company, (i) no Subtenant is in default
under its respective Sublease and Company is not in default under any of the
Leases and (ii) with respect to each Sublease, Company has (x) obtained a
written consent to such Sublease if the terms of the applicable Lease require
that consent to the Sublease be obtained, (y) given written notice of such
Sublease to any person or entity entitled to notice of same pursuant to the
applicable Lease and (z) obtained a written waiver of any right of first refusal
or similar right with respect to the premises subject to the Sublease which
right arises in connection with the Sublease of such premises.

SECTION 2.16. Franchise Law Compliance.

(a) Section 2.16(a) of the Company Disclosure Schedule sets forth each
state in which Company or any affiliate is currently registered, or with whom
Company has filed for an exemption from registration, to sell franchises and the
effective date and expiration date of each such registration. Neither Company
nor any affiliate has voluntarily or involuntarily ceased to be registered to
sell franchises in any state where Company or any affiliate currently operates
and, Company has no knowledge of any fact or circumstance which would preclude
or inhibit Company or any affiliate from filing and receiving approval of an
application to offer and sell franchises in any state in which Company or any
affiliate is not presently registered to do so.

(b) Except to the extent disclosed in Section 2.16(b) of the Company
Disclosure Schedule or otherwise disclosed in writing to Parent, neither Company
nor any affiliate has committed any violation of any law, rule or regulation of
the Federal Trade Commission ("FTC") or of any state relating to the offer, sale
assignment, renewal, termination of rights of succession, of franchises,
business opportunities or seller assisted marketing plans (collectively, the
"FRANCHISE LAWS"), except any such violation that would not, in the aggregate,
result in a Material Adverse Effect on Company.

(c) Except as set forth in Section 2.16(c) of the Company Disclosure
Schedule or otherwise disclosed in writing to Parent, there is no pending,
unresolved written, or to the knowledge of Company, oral claim or assertion by
any franchisee of any violation by Company or any affiliate of any of the
Franchise Laws, neither Company nor any affiliate has received written, or to
the knowledge of Company, oral notice from any governmental authority or private
party alleging any such violation, and neither Company nor any affiliate has
knowledge of any basis for any such claim of violation.

(d) Except to the extent disclosed in Section 2.16(d) of the Company
Disclosure Schedule, there currently exist no escrow or impound conditions or
requirements imposed upon Company's sale of franchises in any jurisdiction.

(e) There are no pending or currently effective stop orders, administrative
proceedings, notices of investigation, injunctions, orders or restitution,
rescission notices, or other order orders, actions or decrees by any state or
federal agency, or by any state or federal court, whether civil or criminal,
against Company or any affiliate.

(f) Except as disclosed in Section 2.16(f) of the Company Disclosure
Schedule or the Offering Circulars (as defined in Section 2.16(g) below), there
has been no litigation or arbitration between Company or any affiliate and any
franchisee or ex-franchisee since September 1995.

(g) Company shall deliver to Parent within ten (10) days following the
execution hereof, true and accurate copies of all currently effective offering
circulars relating to the sale of franchises ("OFFERING CIRCULARS"), and
represents and warrants that all Offering Circulars comply with the Franchise
Laws of the jurisdiction for which they have been used or are contemplated for
use, and the information therein does not contain any untrue statement of a
material fact or omit to state a material fact necessary in order to make the
statements made

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not misleading, except where such non-compliance or inaccuracy would not have a
Material Adverse Effect on Company.

SECTION 2.17. Amendment to Offering Circular. Neither Company nor any
affiliate shall offer or sell any franchise unless and until Company's franchise
registrations and offering circulars have been amended to include a disclosure,
in form reasonably acceptable to Parent, disclosing the pendency of the
transaction contemplated hereby, and, in any event, in full compliance with all
applicable laws regulating the offer and sale of franchises.

SECTION 2.18. Certain Business Practices. None of Company, any of its
subsidiaries or any directors, officers, agents or employees of Company or any
of its subsidiaries has (a) used any funds for unlawful contributions, gifts,
entertainment or other unlawful expenses related to political activity, (b) made
any unlawful payment to foreign or domestic government officials or employees or
to foreign or domestic political parties or campaigns or violated any provision
of the Foreign Corrupt Practices Act of 1977, as amended, or (c) to Company's
knowledge, made any other unlawful payment.

SECTION 2.19. Vote Required. The affirmative vote of the holders of a
majority of the outstanding Shares is the only vote of the holders of any class
or series of Company's capital stock necessary to approve and adopt this
Agreement.

SECTION 2.20. Affiliates. Except for the directors and executive officers
of Company, each of whom is listed in Section 2.20 of the Company Disclosure
Schedule, there are no persons who, to the knowledge of Company, may be deemed
to be affiliates of Company under Rule 145 of the Securities Act ("COMPANY
AFFILIATES"). Concurrently with the execution and delivery of this Agreement,
Company has delivered to Parent an executed letter agreement substantially in
the form of Exhibit A hereto from all Company Affiliates.

SECTION 2.21. Opinion of Financial Adviser. Black & Company ("COMPANY
FINANCIAL ADVISER") has delivered to the Company Board its written opinion to
the effect that the consideration to be received by the holders of Shares
pursuant to the provisions of this Agreement is fair from a financial point of
view to such holders, a copy of which has been delivered to Parent.

SECTION 2.22. Brokers. No broker, finder or investment banker (other than
Company Financial Adviser and BancBoston Robertson Stephens, a true and correct
copy of whose engagement agreement has been provided to Parent) is entitled to
any brokerage, finder's or other fee or commission in connection with the
transactions contemplated by this Agreement, based upon arrangements made by or
on behalf of Company.

SECTION 2.23. Year 2000. Except as set forth in Section 2.23 of the Company
Disclosure Schedule, all Information Systems and Equipment (defined below) are
in all material respects either Year 2000 Compliant (defined below) or any
reprogramming, remediation, or any other corrective action, including the
internal testing of all such Information Systems and Equipment, will be
completed in all material respects by December 1, 1999 and Company has taken all
actions reasonably necessary to the date hereof to enable such completion by
December 1, 1999. Further, to the extent that such reprogramming/remediation and
testing action is required, the cost thereof, as well as the cost of the
reasonably foreseeable consequences of failure to become Year 2000 Compliant, to
Company and its subsidiaries (including, without limitation, reprogramming
errors and the failure of other systems or equipment) will not result in a
Material Adverse Effect on Company.

"YEAR 2000 COMPLIANT" means that all Information Systems and Equipment
accurately process date data (including, but not limited to, calculating,
comparing and sequencing), before, during and after the year 2000, as well as
same multi-century dates, or between the years 1999 and 2000, taking into
account all leap years, including the fact that the year 2000 is a leap year,
and further, that when used in combination with, or interfacing with, other
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Information Systems and Equipment, shall accurately accept, release and exchange
date data, and shall in all material respects continue to function in the same
manner as it performs today and shall not otherwise materially impair the
accuracy or functionality of Information Systems and Equipment.

"INFORMATION SYSTEMS AND EQUIPMENT" means all computer hardware, firmware
and software, as well as other information processing systems, or any equipment
containing embedded microchips, whether directly owned, licensed, leased,
operated or otherwise controlled by Company or any of its subsidiaries,
including through third-party service providers, and which, in whole or in part,
are used, operated, relied upon, or integral to, Company's or any of its
subsidiaries' conduct of their business.

SECTION 2.24. Material Contracts. Except as set out in Section 2.24 of the
Company Disclosure Schedule, neither Company nor any of its subsidiaries is a
party to or bound by any written or, to the knowledge of Company, oral contract
or commitment (other than contracts for insurance or Leases (as defined in
Section 2.25) which are material to their respective businesses (the "MATERIAL
CONTRACTS"). For the purposes of this Agreement, any contract or commitment, (i)
the performance of which will extend over a period of one year or more or (ii)
involving the outstanding payment to or from Company or any of its subsidiaries
of more than $100,000 shall be deemed to be a Material Contract. Except to the
extent that, in the aggregate, it will not result in a Material Adverse Effect
on Company, all such Material Contracts are in good standing and in full force
and effect without amendment thereto and Company or a subsidiary thereto is
entitled to all benefits thereunder.

SECTION 2.25. Real Property. Section 2.25 of the Company Disclosure
Schedule lists: (i) a description of each parcel of real property owned by
Company and any of its subsidiaries (the "FEE REAL PROPERTY"), (ii) a listing of
each lease, written or, to the knowledge of Company, oral and for operating or
nonoperating stores, of real property under which Company or any of its
subsidiaries is a lessee, lessor, sublessee or sublessor, as so designated
therein (the "LEASES" and together with the Fee Real Property, the "REAL
PROPERTY") and (iii) all options to acquire, sell or lease any real property
interests to which Company or any of its subsidiaries is a party. The Real
Property constitutes all of the real property interests owned, leased or
occupied in whole or in part by Company or any of its subsidiaries and there are
no other Leases, licenses or other agreements affecting the occupancy of the
Real Property. Except as set forth in Section 2.25 of the Company Disclosure
Schedule:

(a) Company has beneficial ownership of and good and marketable title in
fee simple to the Fee Real Property free and clear of all Liens, except for
liens, if any, for property taxes not yet due and other items which do not and
will not impair, in any material respect, the usefulness to Company, or the
value or the marketability, of any such Fee Real Properties (the "PERMITTED
LIENS"), individually, or in the aggregate;

(b) Except to the extent that, in the aggregate, the occurrence of any of
the following events would not result in a Material Adverse Effect on Company,
all Leases, easements and other real property interests held by Company or any
of its subsidiaries are valid, binding, in full force and effect, subsisting
free and clear of all Liens other than Permitted Liens, no written notice or
default or termination thereunder has been received by Company or any of its
subsidiaries, all rents and other sums and other charges payable by lessee
thereunder are current (or no more than 60 days past due), there are no written,
or to the knowledge of Company, oral understandings between the parties to the
Leases which in any manner vary the obligations or rights of either party from
those set forth in the Leases, no rent or additional rent under the Leases has
been paid for more than 30 days in advance of its due date and no termination
event either conditional or uncured default on the part of Company or any of its
subsidiaries or, to Company's knowledge, its franchisees exists thereunder.
Company has either

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delivered to Parent or its representatives or agents true, correct and complete
copies of each of the foregoing documents;

(c) Neither Company nor any of its subsidiaries has received any written
notice or has knowledge that any of the buildings, structures or other material
improvements erected on the Real Property owned or leased by Company or any of
its subsidiaries or the present use thereof, does not conform in all material
respects with all applicable laws (or does not constitute a legal nonconforming
use), ordinances, regulations or other laws and applicable deed restrictions. As
of the Effective Time, the Real Property will comply with all applicable laws,
ordinances, regulations or other law and applicable deed restrictions, except
where the failure to comply would not have a Material Adverse Effect on Company;

(d) As of the Closing Date, the Real Property will have direct access to
utilities for the operation and/or development of the Real Property, except
where the failure to have such access would not have a Material Adverse Effect
on Company, and Company knows of no fact or condition which exists, or is
threatened on the Effective Date, which would result in the termination of
access to and from the Real Property or the cessation of utilities necessary for
the operation and/or development of the Real Property, except where the failure
to have such access would not have a Material Adverse Effect on Company;

(e) There are no material encroachments on the Real Property nor any
encroachments by improvements on the Real Property onto any easements or any
adjoining property;

(f) Company is not a "foreign person" as that term is defined in Section
1445 of the Code and any applicable regulations promulgated thereunder;

(g) Neither Company nor any of its subsidiaries has received written or, to
the knowledge of Company, oral notice from any municipal body or other public
authority requiring work to be done or improvements to be made upon any of the
Real Property and have no knowledge of the enactment or adoption of any
ordinance or resolution by any such body or authority authorizing work or
improvements for which any of the Real Property may be assessed; and

(h) All of the improvements situated on any of the Real Property are in
good operating condition and are adequate and suitable for the purposes for
which they are presently being used, normal wear and tear excepted.

SECTION 2.26. Insurance. Except as set forth in Section 2.26 of the Company
Disclosure Schedule, as of the date hereof, Company and each of its subsidiaries
are insured by insurers against such losses and risks and in such amounts as are
customary in the businesses in which they are engaged. All policies of insurance
and fidelity or surety bonds are in full force and effect. Descriptions of these
plans and related liability coverage have been previously provided to Parent.
Section 2.26 of Company Disclosure Schedule contains a listing of all open
workers compensation and general liability claims as of a recent date. These
claims, individually or in the aggregate, would not have a Material Adverse
Effect on Company and its subsidiaries, taken as a whole. To the best knowledge
of Company, all necessary notifications of claims have been made to insurance
carriers.

SECTION 2.27. Transactions With Affiliates. Except to the extent disclosed
in Company SEC Documents or in Section 2.27 of the Company Disclosure Schedule,
there have been no transactions, agreements, arrangements or understandings
between Company or its subsidiaries, on the one hand, and Company's affiliates
(other than wholly-owned subsidiaries of Company) or other persons, on the other
hand, that would be required to be disclosed under Item 404 of Regulation S-K
under the Securities Act.

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ARTICLE III

REPRESENTATIONS AND WARRANTIES
OF PARENT AND NEWCO

Parent and Newco hereby represent and warrant to Company, except as
otherwise set forth in Parent SEC Reports (as defined in Section 3.4 below),
that:

SECTION 3.1. Organization.

(a) Parent and Newco are duly organized, validly existing and in good
standing under the laws of the State of Delaware and have all requisite power
and authority to own, lease and operate its properties and to carry on its
businesses as now being conducted. Parent has heretofore delivered to Company
accurate and complete copies of the Certificate of Incorporation and bylaws as
currently in effect of Parent and Newco.

(b) Each of Parent and Newco is duly qualified or licensed and in good
standing to do business in each jurisdiction in which the property owned, leased
or operated by it or the nature of the business conducted by it makes such
qualification or licensing necessary, except in such jurisdictions where the
failure to be so duly qualified or licensed and in good standing would not have
a Material Adverse Effect on Parent (as defined below). When used in connection
with Parent or Newco the term "MATERIAL ADVERSE EFFECT ON PARENT" means any
change or effect that is (i) reasonably likely to be materially adverse to the
business, results of operations or financial condition of Parent and its
subsidiaries, taken as a whole, or (ii) that materially impairs the ability of
Parent and/or Newco to consummate the transactions contemplated hereby.

SECTION 3.2. Capitalization of Parent and its Subsidiaries.

(a) The authorized capital stock of Parent consists of 25,000,000 shares of
Parent Common Stock, of which, as of March 8, 1999, 6,173,538 shares of Parent
Common Stock were issued and outstanding and 3,000,000 shares of preferred
stock, par value $0.01 per share, none of which are outstanding. All of the
outstanding shares of Parent Common Stock have been validly issued and are fully
paid, nonassessable and free of preemptive rights. As of March 8, 1999,
3,320,000 shares of Parent Common Stock were reserved for issuance and issuable
upon or otherwise deliverable in connection with the exercise of outstanding
options and warrants.

Except as set forth above, as of the date hereof, there are outstanding (i)
no shares of capital stock or other voting securities of Parent; (ii) no
securities of Parent or its subsidiaries convertible into or exchangeable for
shares of capital stock, or voting securities of Parent; (iii) no options or
other rights to acquire from Parent or its subsidiaries and, except as described
in Parent SEC Reports (as defined in Section 3.4), no obligations of Parent or
its subsidiaries to issue any capital stock, voting securities or securities
convertible into or exchangeable for capital stock or voting securities of
Parent; and (iv) no equity equivalent interests in the ownership or earnings of
Parent or its subsidiaries or other similar rights (collectively, "PARENT
SECURITIES"). As of the date hereof, there are no outstanding obligations of
Parent or any of its subsidiaries to repurchase, redeem or otherwise acquire any
Parent Securities. Other than as provided herein, there are no stockholder
agreements, voting trusts or other agreements or understandings to which Parent
is a party or by which it is bound relating to the voting of any shares of
capital stock of Parent.

(b) The Parent Common Stock constitutes the only class of equity securities
of Parent or its subsidiaries registered or required to be registered under the
Exchange Act.

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SECTION 3.3. Authority Relative to this Agreement.

(a) Each of Parent and Newco has all necessary corporate power and
authority to execute and deliver this Agreement and to consummate the
transactions contemplated hereby. The execution and delivery of this Agreement
and the consummation of the transactions contemplated hereby have been duly and
validly authorized by the boards of directors of Parent and Newco and by Parent
as the sole stockholder of Newco, and no other corporate proceedings on the part
of Parent or Newco are necessary to authorize this Agreement or to consummate
the transactions contemplated hereby except the approval and adoption of this
Agreement by the holders of a majority of the outstanding shares of Parent
Common Stock. This Agreement has been duly and validly executed and delivered by
each of Parent and Newco and constitutes a valid, legal and binding agreement of
each of Parent and Newco enforceable against each of Parent and Newco in
accordance with its terms.

(b) The Board of Directors of Parent has unanimously resolved to recommend
that the stockholders of Parent vote in favor of the issuance of Parent Common
Stock pursuant to the provisions of this Agreement.

SECTION 3.4. SEC Reports; Financial Statements.

(a) Parent has filed all required forms, reports and documents
(collectively, "PARENT SEC REPORTS") with the SEC since January 1, 1997, each of
which has complied in all material respects with all applicable requirements of
the Securities Act and the Exchange Act, each as in effect on the dates such
forms, reports and documents were filed. None of such Parent SEC Reports,
including, without limitation, any financial statements or schedules included or
incorporated by reference therein, contained when filed any untrue statement of
a material fact or omitted to state a material fact required to be stated or
incorporated by reference therein or necessary in order to make the statements
therein in light of the circumstances under which they were made not misleading.
The audited consolidated financial statements of Parent included in the Parent
SEC Reports fairly present in conformity with generally accepted accounting
principles applied on a consistent basis (except as may be indicated in the
notes thereto) the consolidated financial position of Parent and its
consolidated subsidiaries as of the dates thereof and their consolidated results
of operations and changes in financial position for the periods then ended.

(b) Parent has heretofore made available or promptly will make available to
Company a complete and correct copy of any amendments or modifications that are
required to be filed with the SEC, but have not yet been filed with the SEC, to
agreements documents or other instruments that previously had been filed by
Parent with the SEC pursuant to the Exchange Act. Except to the extent that, in
the aggregate, it will not result in a Material Adverse Effect on Parent, all
material contracts identified as exhibits to Parent's Form 10-Q for the period
ended October 28, 1998 are in good standing and in full force and effect without
amendment thereto and Parent or a subsidiary thereto is entitled to all benefits
thereunder.

SECTION 3.5. Information Supplied. None of the information supplied or to
be supplied by Parent or Newco for inclusion or incorporation by reference in
(a) the Form S-4 will, at the time the Form S-4 is filed with the SEC and at the
time the Form S-4, as amended or supplemented, becomes effective under the
Securities Act, contain any untrue statement of a material fact or omit to state
any material fact required to be stated therein or necessary to make the
statements therein not misleading; (b) the Proxy Statement will, at the date
mailed to stockholders of Company and Parent, and at the times of the meetings
of stockholders of Company and Parent to be held in connection with the Merger,
contain any untrue statement of a material fact or omit to state any material
fact required to be stated therein or necessary in order to make the statements
therein in light of the circumstances under which they are made not misleading;
and (c) the Form S-1 will, at the time the Form S-1 is filed with the SEC and at
the time the Form S-1, as amended or supplemented, becomes effective under the
Securities
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Act, contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary to make the statements
therein not misleading. The Proxy Statement, insofar as it relates to the
meeting of Parent's stockholders to vote on the Merger, will comply as to form
in all material respects with the provisions of the Exchange Act and the rules
and regulations thereunder, and the Form S-4 and the Form S-1 will comply as to
form in all material respects with the provisions of the Securities Act and the
rules and regulations thereunder.

SECTION 3.6. Consents and Approvals; No Violations. Except for filings,
permits, authorizations, consents, and approvals as may be required under and
other applicable requirements of the Securities Act, the Exchange Act, state
securities or blue sky laws, the HSR Act and the filing and recordation of the
Certificate of Merger as required by the DGCL and the OBCA, no filing with or
notice to, and no permit authorization consent or approval of any Governmental
Entity is necessary for the execution and delivery by Parent or Newco of this
Agreement or the consummation by Parent or Newco of the transactions
contemplated hereby, except where the failure to obtain such permits,
authorizations, consents or approvals or to make such filings or give such
notice would not have a Material Adverse Effect on Parent.

Neither the execution, delivery and performance of this Agreement by Parent
or Newco, nor the consummation by Parent or Newco of the transactions
contemplated hereby, will (a) conflict with or result in any breach of any
provision of each of the Certificate of Incorporation or bylaws (or similar
governing documents) of Parent and Newco or any of Parent's other subsidiaries,
(b) result in a violation or breach of or constitute (with or without due notice
or lapse of time or both) a default (or give rise to any right of termination,
amendment, cancellation or acceleration or Lien) under any of the terms,
conditions or provisions of any note, bond, mortgage, indenture, lease, license,
contract, agreement or other instrument or obligation to which Parent or Newco
or any of Parent's other subsidiaries is a party or by which any of them or any
of their respective properties or assets may be bound or (c) violate any order,
writ, injunction, decree, law, statute, rule or regulation applicable to Parent
or Newco or any of Parent's other subsidiaries or any of their respective
properties or assets, except, in the case of (b) or (c), for violations,
breaches or defaults that would not have a Material Adverse Effect on Parent.

SECTION 3.7. No Default. None of Parent or any of its subsidiaries is in
breach, default or violation (and no event has occurred that, with notice or the
lapse of time or both, would constitute a breach, default or violation) of any
term, condition or provision of (a) its Certificate of Incorporation or bylaws
(or similar governing documents), (b) any note, bond, mortgage, indenture,
lease, license, contract, agreement or other instrument or obligation to which
Parent or any of its subsidiaries is now a party or by which any of them or any
of their respective properties or assets may be bound or (c) any order, writ,
injunction, decree, law, statute, rule or regulation applicable to Parent or any
of its subsidiaries or any of their respective properties or assets except, in
the case of (b) or (c), for violations, breaches or defaults that would not have
a Material Adverse Effect on Parent.

SECTION 3.8. No Undisclosed Liabilities; Absence of Changes. Except as and
to the extent publicly disclosed by Parent in Parent SEC Reports, none of Parent
or its subsidiaries has any liabilities or obligations of any nature, whether or
not accrued, contingent or otherwise that would be required by generally
accepted accounting principles to be reflected on a consolidated balance sheet
of Parent and its consolidated subsidiaries (including the notes thereto), other
than liabilities incurred in the ordinary course of business since October 28,
1998, none of which, individually or in the aggregate, would have a Material
Adverse Effect on Parent.

Except as publicly disclosed by Parent in Parent SEC Reports, since October
28, 1998, (a) Parent and Newco have conducted their respective businesses and
operations in the

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ordinary course of business consistent with past practice, and (b) there has not
occurred (i) any events, changes, or effects (including the incurrence of any
liabilities of any nature, whether or not accrued, contingent or otherwise)
having or, which would be reasonably likely to have, individually or in the
aggregate, a Material Adverse Effect on Parent; (ii) any declaration, setting
aside or payment of any dividend or other distribution (whether in cash, stock
or property) with respect to the equity interests of Parent, other than
dividends paid by wholly-owned subsidiaries; or (iii) any material change by
Parent in accounting principles or methods, except insofar as may be required by
a change in generally accepted accounting principles.

SECTION 3.9. Litigation. Except as publicly disclosed by Parent in Parent
SEC Reports, there is no suit, claim, action, proceeding or investigation
pending or, to the knowledge of Parent threatened, against Parent or any of its
subsidiaries or any of their respective properties or assets before any
Governmental Entity that, individually or in the aggregate, could reasonably be
expected to have a Material Adverse Effect on Parent or could reasonably be
expected to prevent or delay the consummation of the transactions contemplated
by this Agreement. Except as publicly disclosed by Parent in Parent SEC Reports,
none of Parent or its subsidiaries is subject to any outstanding order, writ,
injunction or decree that, insofar as can be reasonably foreseen in the future,
could reasonably be expected to have a Material Adverse Effect on Parent or
could reasonably be expected to prevent or delay the consummation of the
transactions contemplated hereby.

SECTION 3.10. Compliance with Applicable Law. Except as publicly disclosed
by Parent in Parent SEC Reports, Parent and its subsidiaries hold all permits,
licenses, variances, exemptions, orders and approvals of all Governmental
Entities necessary for the lawful conduct of their respective businesses (the
"PARENT PERMITS"), except for failures to hold such permits, licenses,
variances. exemptions, orders and approvals that would not have a Material
Adverse Effect on Parent. Except as publicly disclosed by Parent in Parent SEC
Reports, Parent and its subsidiaries are in compliance with the terms of the
Parent Permits, except where the failure so to comply would not have a Material
Adverse Effect on Parent. Except as publicly disclosed by Parent in the Parent
SEC Reports, the businesses of Parent and its subsidiaries are not being
conducted in violation of any law ordinance or regulation of any Governmental
Entity, except that no representation or warranty is made in this Section 3.10
with respect to Environmental Laws and except for violations that do not and,
insofar as reasonably can be foreseen in the future, will not have a Material
Adverse Effect on Parent. Except as publicly disclosed by Parent in Parent SEC
Reports, no investigation or review by any Governmental Entity with respect to
Parent or its subsidiaries is pending or, to the knowledge of Parent, threatened
nor, to the knowledge of Parent, has any Governmental Entity indicated an
intention to conduct the same, other than in each case those that Parent
reasonably believes will not have a Material Adverse Effect on Parent.

SECTION 3.11. Employee Benefit Plans; Labor Matters. With respect to each
employee benefit plan, program, arrangement and contract (including, without
limitation, any "employee benefit plan," as defined in Section 3(3) of ERISA)
maintained or contributed to by Parent or any of its subsidiaries or with
respect to which Parent or any of its subsidiaries could incur liability under
Section 4069, 4212(c) or 4204 of ERISA (collectively, the "PARENT BENEFIT
PLANS") no event has occurred and, to the knowledge of Parent, there currently
exists no condition or set of circumstances in connection with which Parent or
any of its subsidiaries could be subject to any liability under the terms of the
Parent Benefit Plans, ERISA, the Code or any other applicable law that would
have a Material Adverse Effect on Parent. There is no pending or threatened
labor dispute, strike or work stoppage against Parent or any of its subsidiaries
that may reasonably be expected to have a Material Adverse Effect on Parent.

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SECTION 3.12. Environmental Laws and Regulations.

(a) Except as publicly disclosed by Parent in Parent SEC Reports, (i) each
of Parent and its subsidiaries is in material compliance with all Environmental
Laws except for non-compliance that would not have a Material Adverse Effect on
Parent, which compliance includes, but is not limited to, the possession by
Parent and its subsidiaries of all material permits and other governmental
authorizations required under applicable Environmental Laws and material
compliance with the terms and conditions thereof; (ii) none of Parent or its
subsidiaries has received written notice of or, to the knowledge of Parent, is
the subject of any Environmental Claim that could reasonably be expected to have
a Material Adverse Effect on Parent; and (iii) to the knowledge of Parent, there
are no circumstances that are reasonably likely to prevent or interfere with
such material compliance in the future.

(b) Except as publicly disclosed by Parent in the Parent SEC Reports, there
are no Environmental Claims that could reasonably be expected to have a Material
Adverse Effect on Parent that are pending or, to the knowledge of Parent,
threatened against Parent or any of its subsidiaries or, to the knowledge of
Parent, against any person or entity whose liability for any Environmental Claim
Parent or its subsidiaries has or may have retained or assumed either
contractually or by operation of law.

SECTION 3.13. Tax Matters. Except as publicly disclosed by Parent in Parent
SEC Reports, Parent and its subsidiaries have accurately prepared and duly filed
with the appropriate federal, state, local and foreign taxing authorities all
tax returns, information returns and reports required to be filed with respect
to Parent and its subsidiaries and have paid in full or made adequate provision
for the payment of all Taxes. Except as publicly disclosed by Parent in Parent
SEC Reports, no material claim for assessment or collection of Taxes is
presently being asserted against Parent or its subsidiaries, and neither Parent
nor any of its subsidiaries is a party to any pending action, proceeding, or
investigation by any governmental taxing authority, nor does Parent have
knowledge of any such threatened action, proceeding or investigation.

SECTION 3.14. Opinion of Financial Adviser. First Security Van Kasper
("PARENT FINANCIAL ADVISER") has delivered to the Board of Directors of Parent
its written opinion to the effect that the issuance of shares of Parent Common
Stock pursuant to the provisions of this Agreement is fair from a financial
point of view to the stockholders of Parent, a copy of which has been delivered
to Company.

SECTION 3.15. Evidence of Financing. Parent has delivered to Company
reasonably sufficient evidence of Parent's ability to fund at least $10,750,000
of the Merger Consideration, provided for in Section 1.8(a)(i), in cash.

SECTION 3.16. Brokers. No broker, finder or investment banker (other than
the Parent Financial Adviser) is entitled to any brokerage, finder's or other
fee or commission in connection with the transactions contemplated by this
Agreement, based upon arrangements made by or on behalf of Parent or Newco.

SECTION 3.17. No Prior Activities. Except for obligations incurred in
connection with its incorporation or organization or the negotiation and
consummation of this Agreement and the transactions contemplated hereby, Newco
has neither incurred any obligation or liability nor engaged in any business or
activity of any type or kind whatsoever or entered into any agreement or
arrangement with any person.

SECTION 3.18. Year 2000. All Information Systems and Equipment of Parent
are in all material respects either Year 2000 Compliant or any reprogramming,
remediation, or any other corrective action, including the internal testing of
all such Information Systems and Equipment, will be completed in all material
respects by December 1, 1999 and Parent has taken all actions reasonably
necessary to the date hereof to enable such completion by December 1,
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1999. Further, to the extent that such reprogramming/remediation and testing
action is required, the cost thereof, as well as the cost of the reasonably
foreseeable consequences of failure to become Year 2000 Compliant, to the Parent
and its subsidiaries (including, without limitation, reprogramming errors and
the failure of other systems or equipment) will not result in a Material Adverse
Effect on Parent.

SECTION 3.19. Intellectual Property; Software.

(a) Except as publicly disclosed by Parent in Parent SEC Reports, each of
Parent and its subsidiaries owns or possesses adequate licenses or other valid
rights to use all existing United States and foreign patents, trademarks, trade
names, service marks, copyrights, trade secrets and applications therefor
("PARENT INTELLECTUAL PROPERTY RIGHTS"), except where the failure to own or
possess valid rights to use Parent Intellectual Property Rights would not have a
Material Adverse Effect on Parent.

(b) Except to the extent that the occurrence of any of the following events
would not reasonably be expected to have a Material Adverse Effect on Parent:

(i) the validity of Parent Intellectual Property Rights and the title
thereto of Parent or any subsidiary, as the case may be, is not being questioned
in any litigation to which Parent or any subsidiary is a party, and

(ii) the conduct of the business of Parent and its subsidiaries as now
conducted does not, to the knowledge of Parent, infringe any valid patents,
trademarks, trade names, service marks, or copyrights of others. The
consummation of the transactions completed hereby will not result in the loss or
impairment of any Parent Intellectual Property Rights.

SECTION 3.20. Franchise Area and Development Agreements.

(a) Parent has two franchise agreements with Rocket Enterprises, Inc.,
dated November 12, 1998, and area development agreements with Coffee
Housepitality LLC, dated September 15, 1998, and Rocket Enterprises, Inc., dated
November 12, 1998 (collectively, the "PARENT FRANCHISE AGREEMENTS"), that are
currently valid and enforceable, and no other current contracts, agreements or
understandings, whether written or, to the knowledge of Parent, oral, exist
between Parent or any affiliate and any third party granting the right, or any
option or right of first refusal, to conduct business under the name "Diedrich
Coffee," or any related marks.

(b) The Parent Franchise Agreements represent the material terms and
provisions of all currently valid and enforceable Parent Franchise Agreements
with franchisees, and no written or, to the knowledge of Parent, oral
modifications of or supplements to those written agreements have been entered
into.

(c) Each of the Parent Franchise Agreements is in full force and effect and
is enforceable in accordance with its terms and provisions in all material
respects, and no notices of default or demands for early termination have been
delivered thereunder by either party.

(d) There are no breaches by any franchisee of any of the Parent Franchise
Agreements, which breaches remain uncured and which breaches, in the aggregate,
would result in a Material Adverse Effect on Parent.

(e) Each franchisee is current (no later than 30 days) in his financial
obligations to Parent and each affiliate, including without limitation payments
due for royalties and product purchases.

(f) There are no breaches by Parent or any affiliate of any of the Parent
Franchise Agreements, which breaches remain uncured and which breaches, in the
aggregate, would result in a Material Adverse Effect on Parent.

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(g) There are no unresolved assertions or claims, whether in writing or, to
the knowledge of Parent, oral, or any basis for any claims, by any franchisee of
material breaches of any of the Parent Franchise Agreements by Parent or any
affiliate which remain uncured.

(h) To the extent that, in the aggregate, it would not result in a Material
Adverse Effect on Parent, there is no basis for any demand by any franchisee for
rescission of any Franchise Agreement, no franchisee is entitled to any material
credit, set off or reduction in any payment required to be made pursuant to the
terms of any Franchise Agreement, or in any other payment(s) owed to Parent, no
event has occurred which would give any franchisee a material defense to its
obligation to pay fees, or to perform its other obligations under its Franchise
Agreement, and no franchisee has any material claims, counterclaims or offsets
against Parent.

(i) The Merger is not an event requiring the prior consent of or, except to
the extent that it has been provided, notice to any franchisee, or granting any
franchisee the right to terminate any Franchise Agreement.

(j) There are no contractual limitations or prohibitions upon Parent or any
affiliate from operating "Diedrich Coffee" stores or selling franchises to do so
in any geographic area or location except as expressly set forth in the
identified Parent Franchise Agreements.

SECTION 3.21. Franchise Law Compliance.

(a) California and Texas are the only states in which Parent or any
affiliate is currently registered, or with whom Parent has filed for an
exemption from registration, to sell franchises. Neither Parent nor any
affiliate has voluntarily or involuntarily ceased to be registered to sell
franchises in any state where Parent and any affiliate currently operates, and
Parent has no knowledge of any fact or circumstance which would preclude or
inhibit Parent or any affiliate from filing and receiving approval of an
application to offer and sell franchises in any state in which Parent or any
affiliate is not presently registered to do so.

(b) Except as publicly disclosed by Parent in Parent SEC Reports, neither
Parent nor any affiliate has committed any violation of any Franchise Laws,
except any such violation that would not, in the aggregate, result in a Material
Adverse Effect on Parent.

(c) Except as publicly disclosed by Parent in Parent SEC Reports, there is
no pending, unresolved written, or to the knowledge of Parent, oral claim or
assertion by any franchisee of any violation by Parent or any affiliate of any
of the Franchise Laws, neither Parent nor any affiliate has received written, or
to the knowledge of Parent, oral notice from any governmental authority or
private party alleging any such violation, and neither Parent nor any affiliate
has knowledge of any basis for any such claim of violation.

(d) Except as publicly disclosed by Parent in Parent SEC Reports, there
currently exist no escrow or impound conditions or requirements imposed upon
Parent's sale of franchises in any jurisdiction.

(e) Except as publicly disclosed by Parent in Parent SEC Reports, there are
no pending or currently effective stop orders, administrative proceedings,
notices of investigation, injunctions, orders or restitution, rescission
notices, or other order orders, actions or decrees by any state or federal
agency, or by any state or federal court, whether civil or criminal, against
Parent or any affiliate.

(f) Except as publicly disclosed by Parent in Parent SEC Reports or the
Parent Offering Circulars (as defined in Section 3.21(g) below), there has been
no litigation or arbitration between Parent or any affiliate and any franchisee
or ex-franchisee during the five (5) years preceding the date hereof.

(g) Parent shall deliver to Company within ten (10) days following the
execution hereof, true and accurate copies of all currently effective offering
circulars relating to the sale of

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franchises ("PARENT OFFERING CIRCULARS"), and represents and warrants that all
Offering Circulars comply with the Franchise Laws of the jurisdiction for which
they have been used or are contemplated for use, and the information therein
does not contain any untrue statement of a material fact or omit to state a
material fact necessary in order to make the statements made not misleading,
except where such non-compliance or inaccuracy would not have a Material Adverse
Effect on Parent.

SECTION 3.22. Certain Business Practices. None of Parent, any of its
subsidiaries or any directors, officers, agents or employees of Parent or any of
its subsidiaries has (a) used any funds for unlawful contributions, gifts,
entertainment or other unlawful expenses related to political activity, (b) made
any unlawful payment to foreign or domestic government officials or employees or
to foreign or domestic political parties or campaigns or violated any provision
of the Foreign Corrupt Practices Act of 1977, as amended, or (c) to Parent's
knowledge, made any other unlawful payment.

SECTION 3.23. Vote Required. The affirmative vote of the holders of a
majority of the outstanding shares of Parent Common Stock is the only vote of
the holders of any class or series of Parent's capital stock necessary to
approve the issuance of Parent Common Stock pursuant to the provisions of this
Agreement.

SECTION 3.24. Transactions With Affiliates. Except to the extent disclosed
in Parent SEC Reports, there have been no transactions, agreements, arrangements
or understandings between Parent or its subsidiaries, on the one hand, and
Parent's affiliates (other than wholly-owned subsidiaries of Parent) or other
persons, on the other hand, that would be required to be disclosed under Item
404 of Regulation S-K under the Securities Act.

SECTION 3.25. Real Property. Except as indicated in Parent SEC Reports and
except to the extent that, in the aggregate, it would not result in a Material
Adverse Effect on Parent, each of the material real property leases to which
Parent or its subsidiaries is a party ("Parent Leases") is valid, binding, in
full force and effect, subsisting free and clear of all liens other than liens,
if any, for property taxes not yet due and other items which do not and will not
impair, in any material respect, the usefulness to the Parent, or the value or
the marketability, of the leasehold interest.

SECTION 3.26. Insurance. Except as indicated in Parent SEC Reports, as of
the date hereof, Parent and each of its subsidiaries are insured by insurers
against such losses and risks and in such amounts as are customary in the
businesses in which they are engaged. All material policies of insurance and
fidelity or surety bonds are in full force and effect.

ARTICLE IV

COVENANTS

SECTION 4.1. Conduct of Business of Company. Except as contemplated by this
Agreement or as described in Section 4.1 of the Company Disclosure Schedule,
during the period from the date hereof to the Effective Time, Company will, and
will cause each of its subsidiaries to, conduct its operations in the ordinary
course of business consistent with past practice, and, to the extent consistent
therewith and with no less diligence and effort than would be applied in the
absence of this Agreement, will seek to preserve intact its current business
organizations, keep available the service of its current officers and employees
and preserve its relationships with customers, suppliers and others having
business dealings with it to the end that goodwill and ongoing businesses shall
be unimpaired at the Effective Time. Without limiting the generality of the
foregoing, except as otherwise expressly provided in this Agreement or as
described in Section 4.1 of the Company Disclosure Schedule, prior to the

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Effective Time, neither Company nor any of its subsidiaries will, without the
prior written consent of Parent and Newco (which consent shall not be
unreasonably withheld):

(a) amend its Charter or bylaws (or other similar governing instrument);

(b) authorize for issuance, issue, sell, deliver or agree or commit to
issue sell or deliver (whether through the issuance or granting of options,
warrants, commitments, subscriptions, rights to purchase or otherwise) any stock
of any class or any other securities (except bank loans) or equity equivalents
(including, without limitation, any stock options or stock appreciation rights),
except for the issuance and sale of Shares pursuant to options previously
granted or subsequently granted in the ordinary course and consistent with past
practice under Company Plans or pursuant to previously granted warrants;

(c) split, combine or reclassify any shares of its capital stock, declare,
set aside or pay any dividend or other distribution (whether in cash, stock or
property or any combination thereof) in respect of its capital stock, make any
other actual, constructive or deemed distribution in respect of its capital
stock or otherwise make any payments to stockholders in their capacity as such,
or redeem or otherwise acquire any of its securities or any securities of any of
subsidiaries;

(d) adopt a plan of complete or partial liquidation, dissolution, merger,
consolidation, restructuring, recapitalization or other reorganization of
Company or any of its subsidiaries (other than the Merger);

(e) alter, through merger, liquidation, reorganization, restructuring or
any other fashion, the corporate structure of ownership of any subsidiary;

(f) (i) incur or assume any long-term or short-term debt or issue any debt
securities, except for borrowings under existing lines of credit in the ordinary
course of business provided that notice is provided to Parent; (ii) assume,
guarantee, endorse or otherwise become liable or responsible (whether directly,
contingently or otherwise) for the obligations of any other person except in the
ordinary course of business consistent with past practice and except for
obligations of subsidiaries of Company incurred in the ordinary course of
business provided that notice is provided to Parent; (iii) make any loans,
advances or capital contributions to or investments in any other person (other
than to subsidiaries of Company or customary loans or advances to employees in
each case in the ordinary course of business consistent with past practice);
(iv) pledge or otherwise encumber shares of capital stock of Company or its
subsidiaries; or (v) mortgage or pledge any of its material assets, tangible or
intangible, or create or suffer to exist any material Lien thereupon (other than
tax liens for Taxes not yet due);

(g) except as set forth in Section 4.1 of the Company Disclosure Schedule
or as may be required by law, enter into adopt or amend or terminate any bonus,
profit sharing, compensation, severance, termination, stock option, stock
appreciation right, restricted stock, performance unit, stock equivalent, stock
purchase agreement, pension, retirement, deferred compensation, employment,
severance or other employee benefit agreement, trust, plan, fund or other
arrangement for the benefit or welfare of any director, officer or employee in
any manner or increase in any manner the compensation or fringe benefits of any
director, officer or employee or pay any benefit not required by any plan and
arrangement as in effect as of the date hereof (including, without limitation,
the granting of stock appreciation rights or performance units); provided,
however, that this paragraph shall not prevent Company or its subsidiaries from
entering into employment agreements, severance agreements or other compensation
arrangements with employees in the ordinary course of business and consistent
with past practice;

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(h) except as set forth in Section 4.1 of the Company Disclosure Schedule,
acquire, sell, lease or dispose of any assets in any single transaction or
series of related transactions having a fair market value in excess of $50,000
in the aggregate;

(i) except as may be required as a result of a change in law or in
generally accepted accounting principles, change any of the accounting
principles or practices used by it;

(j) revalue in any material respect any of its assets, including without
limitation writing down the value of inventory or writing-off notes or accounts
receivable other than in the ordinary course of business;

(k) (i) acquire (by merger, consolidation or acquisition of stock or
assets) any corporation, partnership or other business organization or division
thereof or any equity interest therein; (ii) enter into any contract or
agreement, other than in the ordinary course of business consistent with past
practice, that would be material to Company and its subsidiaries, taken as a
whole; (iii) authorize any new capital expenditure or expenditures that
individually is in excess of $50,000 or in the aggregate are in excess of
$400,000 provided that none of the foregoing shall limit any capital expenditure
required pursuant to existing Leases or other existing contracts;

(l) make any tax election or settle or compromise any income tax liability
material to Company and its subsidiaries taken as a whole;

(m) settle or compromise any pending or threatened suit, action or claim
that (i) relates to the transactions contemplated hereby or (ii) the settlement
or compromise of which could have a Material Adverse Effect on Company; or

(n) take or agree in writing or otherwise to take any of the actions
described in Sections 4.1(a) through 4.1(m) or any action that would make any of
the representations or warranties of Company contained in this Agreement
materially untrue or incorrect.

SECTION 4.2. Conduct of Business of Parent. Except as contemplated by this
Agreement, during the period from the date hereof to the Effective Time, Parent
will, and will cause each of its subsidiaries to, conduct its operations in the
ordinary course of business consistent with past practice, and, to the extent
consistent therewith, with no less diligence and effort than would be applied in
the absence of this Agreement, seek to preserve intact its current business
organizations, will keep available the service of its current officers and
employees and preserve its relationships with customers, suppliers and others
having business dealings with it to the end that goodwill and ongoing businesses
shall be unimpaired at the Effective Time. Without limiting the generality of
the foregoing, except as otherwise expressly provided in this Agreement prior to
the Effective Time, neither Parent nor any of its subsidiaries will, without the
prior written consent of Company (which consent shall not be unreasonably
withheld):

(a) knowingly take any action that would result in a failure to maintain
the trading of Parent Common Stock on the NASDAQ National Market;

(b) adopt any amendments to its charter documents;

(c) authorize for issuance, issue, sell, deliver or agree or commit to
issue sell or deliver (whether through the issuance or granting of options,
warrants, commitments, subscriptions, rights to purchase or otherwise) any stock
of any class or any other securities (except bank loans) or equity equivalents
(including, without limitation, any stock options or stock appreciation rights),
except for the issuance of Parent Common Stock pursuant to the provisions of
this Agreement or pursuant to (i) previously granted stock options or stock
options subsequently granted under plans currently in effect and (ii) previously
granted warrants or not more than 200,000 shares of Parent Common Stock pursuant
to subsequently granted warrants;

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(d) split, combine or reclassify any shares of its capital stock, declare,
set aside or pay any dividend or other distribution (whether in cash, stock or
property or any combination thereof) in respect of its capital stock, make any
other actual, constructive or deemed distribution in respect of its capital
stock or otherwise make any payments to stockholders in their capacity as such,
or redeem or otherwise acquire any of its securities or any securities of any of
subsidiaries;

(e) adopt a plan of complete or partial liquidation, dissolution, merger,
consolidation, restructuring, recapitalization or other reorganization of Parent
or any of its subsidiaries (other than the Merger);

(f) alter, through merger, liquidation, reorganization, restructuring or
any other fashion, the corporate structure of ownership of any subsidiary;

(g) except as may be required as a result of a change in law or in
generally accepted accounting principles, change any of the accounting
principles or practices used by it;

(h) revalue in any material respect any of its assets, including without
limitation writing down the value of inventory or writing-off notes or accounts
receivable other than in the ordinary course of business;

(i) make any tax election or settle or compromise any income tax liability
material to Parent and its subsidiaries taken as a whole; or

(j) take, or agree in writing or otherwise to take, any of the actions
described in Sections 4.2(a) through 4.2(i) or any action that would make any of
the representations or warranties of Parent contained in this Agreement
materially untrue or incorrect.

SECTION 4.3. Preparation of Form S-4 and the Proxy Statement. Company and
Parent shall promptly jointly prepare and file with the SEC the Proxy Statement,
and Parent shall promptly prepare and file with the SEC the Form S-4 in which
the Proxy Statement will be included as a prospectus. Each of Parent and Company
shall use its best efforts to have the Form S-4 declared effective under the
Securities Act as promptly as practicable after such filing. Parent shall also
take any action (other than qualifying to do business in any jurisdiction in
which it is now not so qualified) required to be taken under any applicable
state securities laws in connection with the issuance of Parent Common Stock in
the Merger, and Company shall furnish all information concerning Company and the
holders of Shares as may be reasonably requested in connection with any such
action.

SECTION 4.4. Preparation of Form S-1; Public Offering. Parent shall
prepare, and Parent shall file with the SEC, the Form S-1 with respect to a
public offering of Parent Common Stock (the "PUBLIC OFFERING") and shall use its
best efforts to have the Form S-1 declared effective under the Securities Act as
promptly as practicable after such filing. The price per share to the public in
the Public Offering shall be referred to as the "PER SHARE OFFERING PRICE.") The
net proceeds received by Parent from the Public Offering (i.e., the gross
proceeds less discounts, commissions and expenses) to be applied to the Merger
Consideration shall not exceed twelve million two hundred fifty thousand dollars
($12,250,000) (the "NET OFFERING PROCEEDS"). Parent shall also take any action
required to be taken under any applicable state securities laws in connection
with the Public Offering, and Company shall furnish all information concerning
Company and the holders of Shares as may be reasonably requested in connection
with any such action.

SECTION 4.5. Other Potential Acquirers.

(a) Company, its affiliates and their respective officers, directors,
employees, representatives and agents shall immediately cease any discussions or
negotiations with any parties with respect to any Third Party Acquisition
(defined below). Neither Company nor any of its affiliates shall, nor shall
Company authorize or permit any of its or their respective officers,
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directors, employees representatives or agents to, directly or indirectly,
encourage, solicit, participate in or initiate discussions or negotiations with
or provide any non-public information to any person or group (other than Parent
and Newco or any designees of Parent and Newco) concerning any Third Party
Acquisition; provided, however, that nothing herein shall prevent the Company
Board from taking and disclosing to Company's stockholders a position
contemplated by Rules 14d-9 and 14e-2 promulgated under the Exchange Act with
regard to any tender offer or making such disclosures to Company's stockholders
as required by law. Company shall promptly notify Parent in the event it
receives any proposal or inquiry concerning a Third Party Acquisition, including
the terms and conditions thereof and the identity of the party submitting such
proposal; and shall advise Parent from time to time of the status and any
material developments concerning the same.

(b) Except as set forth in this Section 4.5(b), the Company Board shall not
withdraw its recommendation of the transactions contemplated hereby or approve
or recommend, or cause Company to enter into any agreement with respect to, any
Third Party Acquisition. Notwithstanding the foregoing, if the Company Board by
a majority vote determines in its good faith judgment, after consultation with
and based upon the advice of legal counsel, that it is required to do so in
order to comply with its fiduciary duties, the Company Board may withdraw its
recommendation of the transactions contemplated hereby or approve or recommend a
Superior Proposal (defined below), but in each case only (i) after providing
reasonable written notice to Parent (a "NOTICE OF SUPERIOR PROPOSAL"), advising
Parent that the Company Board has received a Superior Proposal, specifying the
material terms and conditions of such Superior Proposal and identifying the
person making such Superior Proposal; and (ii) if Parent does not, within ten
(10) business days of Parent's receipt of the Notice of Superior Proposal, make
an offer that the Company Board by a majority vote determines in its good faith
judgment (based on the advice of a financial adviser of nationally recognized
reputation) to be as favorable to Company's stockholders as such Superior
Proposal; provided, however, that Company shall not be entitled to enter into
any agreement with respect to a Superior Proposal unless and until this
Agreement is terminated by its terms pursuant to Section 6.1. Any disclosure
that the Company Board may be compelled to make with respect to the receipt of a
proposal for a Third Party Acquisition in order to comply with its fiduciary
duties or Rule 14d-9 or 14e-2 will not constitute a violation of this Section
4.5(b) provided that such disclosure states that no action will be taken by the
Company Board with respect to the withdrawal of its recommendation of the
transactions contemplated hereby or the approval or recommendation of any Third
Party Acquisition, except in accordance with this Section 4.5(b).

(c) For the purposes of this Agreement, "THIRD PARTY ACQUISITION" means the
occurrence of any of the following events: (i) the acquisition of Company by
merger or otherwise by any person (which includes a "person" as such term is
defined in Section 13(d)(3) of the Exchange Act) other than Parent, Newco or any
affiliate thereof (a "THIRD PARTY"); (ii) the acquisition by a Third Party of
more than twenty percent (20%) of the total assets of Company and its
subsidiaries taken as a whole; (iii) the acquisition by a Third Party of twenty
percent (20%) or more of the outstanding Shares; (iv) the adoption by Company of
a plan of liquidation or the declaration or payment of an extraordinary
dividend; (v) the repurchase by Company or any of its subsidiaries of more than
twenty percent (20%) of the outstanding Shares; or (vi) the acquisition by
Company or any subsidiary by merger, purchase of stock or assets, joint venture
or otherwise of a direct or indirect ownership interest or investment in any
business whose annual revenues, net income or assets is equal or greater than
twenty percent (20%) of the annual revenues, net income or assets of Company.
For purposes of this Agreement, a "SUPERIOR PROPOSAL" means any bona fide
proposal to acquire directly or indirectly for consideration consisting of cash
and/or securities more than twenty percent (20%) of the Shares then outstanding
or all or substantially all the assets of Company and otherwise on terms that
the Company Board by a majority vote determines in its good faith

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judgment (based on the written advice of a financial adviser of nationally
recognized reputation) to be more favorable to Company's stockholders than the
Merger.

SECTION 4.6. Comfort Letters.

(a) Company shall use commercially reasonable efforts to cause
PricewaterhouseCoopers LLP to deliver letters dated not more than five (5) days
prior to the date on which the Form S-4 and the Form S-1 shall become effective
and addressed to itself and Parent and their respective Boards of Directors, in
form and substance reasonably satisfactory to Parent and customary in scope and
substance for agreed-upon procedures letters delivered by independent public
accountants in connection with registration statements and proxy statements
similar to the Form S-4, the Form S-1 and the Proxy Statement.

(b) Parent shall use commercially reasonable efforts to cause KPMG LLP to
deliver letters dated not more than five (5) days prior to the date on which the
Form S-4 and the Form S-1 shall become effective and addressed to itself and
Company and their respective Boards of Directors, in form and substance
reasonably satisfactory to Company and customary in scope and substance for
agreed upon procedures letters delivered by independent accountants in
connection with registration statements and proxy statements similar to the Form
S-4, the Form S-1 and the Proxy Statement.

SECTION 4.7. Meetings of Stockholders.

(a) Company shall take all action necessary in accordance with the OBCA and
its Charter and bylaws to duly call, give notice of, convene, and hold a meeting
of its stockholders as promptly as practicable to consider and vote upon the
adoption and approval of this Agreement and the transactions contemplated
hereby. The stockholder votes required for the adoption and approval of the
transactions contemplated by this Agreement shall be the vote required by the
OBCA and Company's Certificate of Incorporation and bylaws. Company will,
through its Board of Directors, recommend to its stockholders approval of such
matters subject to the provisions of Section 4.5(b) and their fiduciary duties
to stockholders under applicable law.

(b) Parent shall take all action necessary in accordance with the DGCL and
its Certificate of Incorporation to duly call, give notice of, convene, and hold
a meeting of its stockholders as promptly as practicable to consider and vote
upon the approval of the issuance of Parent Common Stock pursuant to the
provisions of this Agreement. The stockholder votes required for the approval of
the issuance of Parent Common Stock pursuant to the provisions of this Agreement
shall be the vote required by the DGCL and Parent's Certificate of Incorporation
and bylaws. Parent will, through its Board of Directors, recommend to its
stockholders approval of such matters subject to their fiduciary duties to
stockholders under applicable law.

SECTION 4.8. NASDAQ Listing. Parent shall use all reasonable efforts to
cause the shares of Parent Common Stock to be issued in the Merger to be
approved for listing on the NASDAQ National Market, subject to official notice
of issuance, prior to the Effective Time.

SECTION 4.9. Access to Information; Confidentiality.

(a) Between the date hereof and the Effective Time, Company will give
Parent and its authorized representatives, and Parent will give Company and its
authorized representatives, reasonable access to all employees, plants, offices,
warehouses, and other facilities and to all books and records of itself and its
subsidiaries; will permit the other party to make such inspections as such party
may reasonably require; and will cause its officers and those of its
subsidiaries to furnish the other party with such financial and operating data
and other information with respect to the business and properties of itself and
its subsidiaries as the other party may from time to time reasonably request.

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(b) Between the date hereof and the Effective Time, Company shall furnish
to Parent, and Parent will furnish to Company, within twenty (20) business days
after the end of each fiscal period (commencing with December 1998), in a form
consistent with the form presently prepared by Company and Parent, same store
sales for each operating location and an unaudited balance sheet of the party
furnishing such information as of the end of such period, and the related
statements of earnings and stockholders' equity (deficit); and, within twenty
(20) business days after the end of each quarter, cash flows for the quarter
then ended each, prepared in accordance with generally accepted accounting
principles in conformity with the practices consistently applied by such party
with respect to its monthly financial statements. All the foregoing shall be in
accordance with the books and records of the party furnishing such information
and shall fairly present its financial position (taking into account the
differences between the monthly and quarterly statements prepared by such party
in conformity with its past practices) as of the last day of the period then
ended.

(c) Parent and Company agree that for a period of five years from the date
hereof (regardless of whether the transactions contemplated hereby are
consummated) each will hold, and will cause its directors, officers, employees,
affiliates, consultants and advisers to hold, in confidence all documents and
information furnished to it by or on behalf of the other party in connection
with the transactions contemplated by this Agreement ("CONFIDENTIAL MATERIAL").
Each party agrees that it will use the Confidential Material solely for the
purpose of the transactions contemplated by this Agreement and it will not use
the Confidential Material in any way detrimental to the other party. In the
event that either party is requested in any proceeding to disclose any
Confidential Material, such party shall give the other party prompt notice of
such request so that the other party may seek an appropriate protective order.
If, in the absence of a protective order, a party is nonetheless compelled to
disclose Confidential Material, such party may disclose such information without
liability hereunder; provided, however, that such party will give the other
party written notice of the information to be disclosed as far in advance of its
disclosure as is practicable and, upon the request of and at the expense of such
other party, such party will use commercially reasonable efforts to obtain
assurances that confidential treatment will be accorded to such information. The
term "Confidential Material" shall not include information which was or becomes
generally available on a non-confidential basis; provided that the source of
such information was not bound by a confidentiality agreement.

SECTION 4.10. Additional Agreements; Reasonable Efforts. Subject to the
terms and conditions herein provided, each of the parties hereto agrees to use
all reasonable efforts to take or cause to be taken all action and to do or
cause to be done all things reasonably necessary, proper or advisable under
applicable laws and regulations to consummate and make effective the
transactions contemplated by this Agreement, including, without limitation, (i)
cooperating in the preparation and filing of the Proxy Statement, the Form S-4
and the Form S-1, any filings that may be required under the HSR Act and any
amendments to any thereof; (ii) obtaining consents of all third parties and
Governmental Entities necessary, proper or advisable for the consummation of the
transactions contemplated by this Agreement; (iii) contesting any legal
proceeding relating to the Merger and (iv) executing any additional instruments
necessary to consummate the transactions contemplated hereby. If at any time
after the Effective Time any further action is necessary to carry out the
purposes of this Agreement the proper officers and directors of each party
hereto shall take all such necessary action.

SECTION 4.11. Public Announcements. Parent, Newco and Company, as the case
may be, will use commercially reasonable efforts to consult with and obtain the
approval of one another before issuing any press release or otherwise making any
public statements with respect to the transactions contemplated by this
Agreement, including, without limitation, the Merger, and shall not issue any
such press release or make any such public statement prior to such

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consultation except as may be required by applicable law or by obligations
pursuant to any listing agreement with the NASDAQ National Market as determined
by Parent, Newco or Company, as the case may be.

SECTION 4.12. Notification of Certain Matters. Company shall give prompt
notice to Parent and Newco and Parent and Newco shall give prompt notice to
Company, of (i) the occurrence or nonoccurrence of any event the occurrence or
nonoccurrence of which would be likely to cause any representation or warranty
contained in this Agreement to be untrue or inaccurate in any material respect
at or prior to the Effective Time and (ii) any material failure of Company,
Parent or Newco, as the case may be, to comply with or satisfy any covenant
condition or agreement to be complied with or satisfied by it hereunder;
provided, however, that the delivery of any notice pursuant to this Section 4.12
shall not cure such breach or non-compliance or limit or otherwise affect the
remedies available hereunder to the party receiving such notice. Each of Parent,
Newco and Company hereby represent that, other than as previously disclosed to
each other (which disclosures shall not constitute a breach), as of the date
hereof they do not have any actual knowledge of a breach of the representations
and warranties being made by such other party pursuant to this Agreement.

SECTION 4.13. Affiliates.

(a) Company shall use all reasonable efforts to obtain from any Company
Affiliate who has not previously executed such letter agreement and from any
person who may be deemed to have become a Company Affiliate after the date of
this Agreement and on or prior to the Effective Time a letter agreement
substantially in the form of Exhibit A hereto as soon as practicable.

(b) Parent shall not be required to maintain the effectiveness of the Form
S-4 for the purpose of resale of shares of Parent Common Stock by stockholders
of Company who may be affiliates of Company or Parent pursuant to Rule 145 under
the Securities Act.

SECTION 4.14. Lock-up Letter Agreement. Concurrently with or prior to the
consummation of the transactions contemplated by this Agreement, Second Cup
shall enter into a lock-up letter agreement with Parent, substantially in the
form attached hereto as Exhibit B, providing for among other things that the
shares of Parent Common Stock issued to Second Cup in the Merger will not be
sold until the earlier to occur of (i) the first anniversary of the Closing
Date, or (ii) the sale by Parent's officers or directors (including D.C.H.,
L.P., a limited partnership which has one of Parent's directors as its sole
general partner) of Parent Common Stock in the aggregate equal to five percent
(5%) of the outstanding shares and options of Parent Common Stock held by such
officers and directors in the aggregate on the date hereof.

SECTION 4.15. Additions to and Modification of the Company Disclosure
Schedule. Concurrently with the execution and delivery of this Agreement,
Company has delivered a Company Disclosure Schedule that includes all of the
information required by the relevant provisions of this Agreement that is
reasonably available to the senior management of Company at the time of such
delivery. Any failure of Company to disclose any information required by the
relevant provisions of this Agreement in any section of the Company Disclosure
Schedule shall not constitute a breach of the applicable representation or
warranty, provided (i) that the information so omitted does not have or reflect
a Material Adverse Effect on Company and (ii) that Company shall deliver to
Parent and Newco such additions to or modifications of any sections of the
Company Disclosure Schedule necessary to make the information set forth therein
true, accurate and complete not later than five (5) business days after the date
of execution and delivery of this Agreement.

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ARTICLE V
CONDITIONS TO CONSUMMATION OF THE MERGER

SECTION 5.1. Conditions to Each Party's Obligations to Effect the
Merger. The respective obligations of each party hereto to effect the Merger are
subject to the satisfaction at or prior to the Effective Time of the following
conditions:

(a) this Agreement shall have been approved and adopted by the requisite
vote of the stockholders of Company, Parent and Newco;

(b) no statute, rule, regulation, executive order, decree, ruling or
injunction shall have been enacted, entered, promulgated or enforced by any
United States court or United States governmental authority which prohibits,
restrains, enjoins or restricts the consummation of the Merger;

(c) any waiting period applicable to the Merger under the HSR Act shall
have terminated or expired and any other governmental or regulatory notices or
approvals required with respect to the transactions contemplated hereby shall
have been either filed or received;

(d) the Form S-4 shall have become effective under the Securities Act and
shall not be the subject of any stop order or proceedings seeking a stop order
and Parent shall have received all state securities laws or "blue sky" permits
and authorizations necessary to issue shares of Parent Common Stock in exchange
for Shares in the Merger; and

(e) the Form S-1 shall have become effective under the Securities Act and
shall not be the subject of any stop order or proceedings seeking a stop order,
Parent shall have received all state securities laws or "blue sky" permits and
authorizations necessary for the Public Offering and the Public Offering shall
have been consummated at a Per Share Offering Price of not less than six dollars
($6.00) with Net Offering Proceeds of at least seven million dollars
($7,000,000).

SECTION 5.2. Conditions to the Obligations of Company. The obligation of
Company to effect the Merger is subject to the satisfaction at or prior to the
Effective Time of the following conditions:

(a) the representations of Parent and Newco contained in this Agreement or
in any other document delivered pursuant hereto shall be true and correct
(except to the extent that the breach thereof would not have a Material Adverse
Effect on Parent) at and as of the Effective Time with the same effect as if
made at and as of the Effective Time (except to the extent such representations
specifically related to an earlier date, in which case such representations
shall be true and correct as of such earlier date) and, at the Closing, Parent
and Newco shall have delivered to Company a certificate to that effect;

(b) each of the covenants and obligations of Parent and Newco to be
performed at or before the Effective Time pursuant to the terms of this
Agreement shall have been duly performed in all material respects at or before
the Effective Time and, at the Closing, Parent and Newco shall have delivered to
Company a certificate to that effect;

(c) the shares of Parent Common Stock issuable to Company stockholders
pursuant to this Agreement and such other shares required to be reserved for
issuance in connection with the Merger shall have been authorized for listing on
the NASDAQ National Market upon official notice of issuance;

(d) Company shall have received the opinion of legal counsel to Parent as
to the matters reasonably agreed upon by the parties;

(e) Parent shall have obtained the consent or approval of each person whose
consent or approval shall be required in connection with the transactions
contemplated hereby under any loan or credit agreement, note, mortgage,
indenture, lease, or other agreement or instrument,
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except those for which failure to obtain such consents and approvals would not,
in the reasonable opinion of Company, individually or in the aggregate, have a
Material Adverse Effect on Parent;

(f) there shall have been no events, changes or effects with respect to
Parent or its subsidiaries having or which could reasonably be expected to have
a Material Adverse Effect on Parent;

(g) With respect to Parent's board of directors, (i) Parent shall have
created a vacant seat on Parent's board of directors to accommodate a director
to be designated by Second Cup, (ii) such designee shall be appointed by
Parent's board to fill such vacancy and (iii) DCH, LP and the directors and
executive officers of Parent shall have executed and delivered to Second Cup a
voting agreement substantially in the form agreed to by the parties which
provides that such parties will vote in favor of electing the designee of Second
Cup to Parent's board at any meeting of Parent's stockholders; and

(h) Parent and Second Cup shall have entered into a registration rights
agreement substantially in the form agreed to between the parties providing for
two demand registration rights and unlimited incidental registration rights.

SECTION 5.3. Conditions to the Obligations of Parent and Newco. The
respective obligations of Parent and Newco to effect the Merger are subject to
the satisfaction at or prior to the Effective Time of the following conditions:

(a) the representations of Company contained in this Agreement or in any
other document delivered pursuant hereto shall be true and correct (except to
the extent that the breach thereof, individually or in the aggregate, would not
(i) materially impair the ability of Company to consummate the transactions
contemplated hereby, (ii) result or be reasonably likely to result in an
expense, cost or loss to the business or results of operations of Company and
its subsidiaries in an amount in excess of one million dollars ($1,000,000);
provided, however, that any individual breach that is aggregated with others to
exceed one million dollars ($1,000,000) must exceed one hundred thousand dollars
($100,000) or (iii) result or be reasonably likely to result in a change or
effect that is materially adverse to the financial condition of Company and its
subsidiaries in an amount in excess of one million dollars ($1,000,000);
provided, however, that any individual breach that is aggregated with others to
exceed one million dollars ($1,000,000) must exceed one hundred thousand dollars
($100,000) at and as of the Effective Time with the same effect as if made at
and as of the Effective Time (except to the extent such representations
specifically related to an earlier date, in which case such representations
shall be true and correct as of such earlier date) and, at the Closing, Company
shall have delivered to Parent and Newco a certificate to that effect;

(b) each of the covenants and obligations of Company to be performed at or
before the Effective Time pursuant to the terms of this Agreement shall have
been duly performed in all material respects at or before the Effective Time
and, at the Closing, Company shall have delivered to Parent and Newco a
certificate to that effect;

(c) Parent shall have received from each affiliate of Company referred to
in Sections 2.20 and 4.13(a) an executed copy of the letter substantially in the
form attached hereto as Exhibit A;

(d) the shares of Parent Common Stock issuable to Company stockholders
pursuant to this Agreement and such other shares required to be reserved for
issuance in connection with the Merger shall have been authorized for listing on
the NASDAQ National Market upon official notice of issuance;

(e) Parent shall have received the opinion of legal counsel to Company as
to the matters reasonably agreed upon by the parties;

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(f) Company shall have obtained the consent or approval of each person
whose consent or approval shall be required in order to permit the succession by
the Surviving Corporation pursuant to the Merger to any obligation right or
interest of Company or any subsidiary of Company under any loan or credit
agreement, note, mortgage, indenture or other agreement or instrument (except
Leases, for which Company shall use its commercially reasonable efforts to
obtain consents), except for those for which failure to obtain such consents and
approvals would not, in the reasonable opinion of Parent, individually or in the
aggregate, have a Material Adverse Effect on Company;

(g) Second Cup shall have entered into, and Parent shall have received, a
lock-up letter agreement substantially in the form attached hereto as Exhibit B;
and

(h) there shall have been no events, changes or effects with respect to
Company or its subsidiaries which could or which could reasonably be expected to
(i) materially impair the ability of Company to consummate the transactions
contemplated hereby or (ii) when considered in the aggregate with breaches of
representations as described in Section 5.3(a) above, result in an expense,
cost, loss or diminution in value to the business, results of operations or
financial condition of Company and its subsidiaries in an amount in excess of
one million dollars ($1,000,000); provided, however, that any individual event,
change or effect that is aggregated with others or with breaches in Section
5.3(a) to exceed one million dollars ($1,000,000) must exceed one hundred
thousand dollars ($100,000).

ARTICLE VI

TERMINATION; AMENDMENT; WAIVER

SECTION 6.1. Termination. This Agreement may be terminated and the Merger
may be abandoned at any time prior to the Effective Time whether before or after
approval and adoption of this Agreement by Company's stockholders:

(a) by mutual written consent of Parent, Newco and Company;

(b) by Parent and Newco or Company if (i) any court of competent
jurisdiction in the United States or other United States Governmental Entity
shall have issued a final order, decree or ruling or taken any other final
action restraining, enjoining or otherwise prohibiting the Merger and such
order, decree, ruling or other action is or shall have become nonappealable or
(ii) the Merger has not been consummated by July 15, 1999; provided that no
party may terminate this Agreement pursuant to this clause (ii) without
liability (as provided in Section 6.2 below) if such party's failure to fulfill
any of its material obligations (which shall not include the representations and
warranties set forth in Articles II and III) under this Agreement shall have
been the reason that the Effective Time shall not have occurred on or before
said date;

(c) by Company if (i) there shall have been a material breach of any
representation or warranty on the part of Parent or Newco set forth in this
Agreement (and such breach, individually or in the aggregate, has a Material
Adverse Effect on Parent) or if any representation or warranty of Parent or
Newco shall have become materially untrue, and such breach shall not have been
cured or such representation or warranty shall not have been made true within
(20) twenty business days after notice by Company thereof and such failure to
cure or make true results in a Material Adverse Effect on Parent, provided that
Company has not materially breached any of its obligations (which shall not
include the representations and warranties set forth in Article II) hereunder;
(ii) there shall have been a breach by Parent or Newco of any of their
respective covenants or agreements hereunder having a Material Adverse Effect on
Parent or materially adversely affecting (or materially delaying) the
consummation of the Merger, and Parent or Newco, as the case may be, has not
cured such breach within twenty (20) business days after notice by Company
thereof, provided that Company has not
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materially breached any of its obligations (which shall not include the
representations and warranties set forth in Article II) hereunder; (iii) Company
Board has received a Superior Proposal, has complied with the provisions of
Section 4.5(b), and concurrently complies with the provisions of Section 6.3(a);
or (iv) the Public Offering shall not have been consummated at a Per Share
Offering Price of not less than six dollars ($6.00) with Net Offering Proceeds
of at least seven million dollars ($7,000,000); or

(d) by Parent and Newco if (i) there shall have been a material breach of
any representation or warranty on the part of Company set forth in this
Agreement (and such breach, individually or in the aggregate, would (x)
materially impair the ability of Company to consummate the transactions
contemplated hereby or (y) result or be reasonably likely to result in an
expense, cost, loss or diminution in value to the business, results of
operations or financial condition of Company and its subsidiaries in an amount
in excess of one million dollars ($1,000,000); provided, however, that any
individual breach that is aggregated with other matters to exceed one million
dollars ($1,000,000) must exceed one hundred thousand dollars ($100,000) or if
any representation or warranty of Company shall have become materially untrue,
and such breach shall not have been cured or such representation or warranty
shall not have been made true within twenty (20) business days after notice by
Parent or Newco thereof and such failure to cure or make true would,
individually or in the aggregate, (m) materially impair the ability of Company
to consummate the transactions contemplated hereby or (n) result or be
reasonably likely to result in an expense, cost, loss or diminution in value to
the business, results of operations or financial condition of Company and its
subsidiaries in an amount in excess of one million dollars ($1,000,000);
provided, however, that any individual breach that is aggregated with other
matters to exceed one million dollars ($1,000,000) must exceed one hundred
thousand dollars ($100,000), provided that neither Parent nor Newco has
materially breached any of their respective obligations (which shall not include
the representations and warranties set forth in Article III) hereunder; (ii)
there shall have been a breach by Company of its covenants or agreements
hereunder having a Material Adverse Effect on Company or materially adversely
affecting (or materially delaying) the consummation of the Merger, and Company
has not cured such breach within twenty (20) business days after notice by
Parent or Newco thereof, provided that neither Parent nor Newco has materially
breached any of their respective obligations (which shall not include the
representations and warranties set forth in Article III) hereunder; (iii)
Company Board shall have recommended to Company's stockholders a Superior
Proposal; (iv) Company Board shall have withdrawn or materially weakened its
recommendation of this Agreement or the Merger, provided that any disclosure
that Company Board is compelled to make with respect to the receipt of a
proposal for a Third Party Acquisition in order to comply with its fiduciary
duties or Rule 14d-9 or 14e-2 shall not constitute the withdrawal or material
weakening of Company Board's recommendation, provided, further, that such
disclosure states that no action will be taken by Company Board with respect to
the withdrawal of its recommendation of the transactions contemplated hereby or
the approval or recommendation of any Third Party Acquisition except in
accordance with Section 4.5(b); (v) the Public Offering shall not have been
consummated at a Per Share Offering Price of not less than six dollars ($6.00)
with net proceeds of at least seven million dollars ($7,000,000).

SECTION 6.2. Effect of Termination. In the event of the termination and
abandonment of this Agreement pursuant to Section 6.1, this Agreement shall
forthwith become void and have no effect without any liability on the part of
any party hereto or its affiliates, directors, officers or stockholders other
than the provisions of this Section 6.2 and Sections 4.9(c) and 6.3 hereof.
Nothing contained in this Section 6.2 shall relieve any party from liability for
any breach of this Agreement.

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SECTION 6.3. Fees and Expenses.

In the event that this Agreement shall be terminated pursuant to:

(a) Section 6.1(d)(iii) or Section 6.1(c)(iii), or

(b) Section 6.1(d)(iv) and Company Board shall have withdrawn or
materially weakened its recommendation following the receipt of an offer by a
Third Party to consummate a Third Party Acquisition involving the payment of
consideration to stockholders of Company with a value in excess of the Merger
Consideration,

then Parent and Newco would suffer direct and substantial damages. To compensate
Parent and Newco for such damages, Company shall pay to Parent the amount of
Parent's and Newco's aggregate expenses and costs incurred to third parties in
connection with the transactions contemplated by this Agreement; provided,
however, that the amount of damages payable by Company pursuant to this Section
6.3 shall not exceed $1.5 million to be paid immediately upon the occurrence of
the event described in this Section 6.3 giving rise to such damages. It is
specifically agreed that the amount to be paid pursuant to this Section 6.3
represents reimbursement for expenses and is not a penalty.

SECTION 6.4. Amendment. This Agreement may be amended by action taken by
Company, Parent and Newco at any time before or after approval of the Merger by
the stockholders of Company but after any such approval no amendment shall be
made which requires the approval of such stockholders under applicable law
without such approval. This Agreement (including, subject to Section 4.15,
Company Disclosure Schedule) may be amended only by an instrument in writing
signed on behalf of the parties hereto.

SECTION 6.5. Extension; Waiver. At any time prior to the Effective Time,
each party hereto may (a) extend the time for the performance of any of the
obligations or other acts of the other party, (b) waive any inaccuracies in the
representations and warranties of the other party contained herein or in any
document, certificate or writing delivered pursuant hereto or (c) waive
compliance by the other party with any of the agreements or conditions contained
herein. Any agreement on the part of any party hereto to any such extension or
waiver shall be valid only if set forth in an instrument, in writing, signed on
behalf of such party. The failure of any party hereto to assert any of its
rights hereunder shall not constitute a waiver of such rights.

ARTICLE VII

MISCELLANEOUS

SECTION 7.1. Survival of Representations and Warranties. The
representations and warranties made herein shall terminate upon the Effective
Time or upon the termination of this Agreement pursuant to Article VI above.
This Section 7.1 shall not limit any covenant or agreement of the parties hereto
which by its terms requires performance after the Effective Time.

SECTION 7.2. Entire Agreement; Assignment. This Agreement (including the
Company Disclosure Schedule) (a) constitutes the entire agreement between the
parties hereto with respect to the subject matter hereof and supersedes all
other prior agreements and understandings both written and oral between the
parties with respect to the subject matter hereof and (b) shall not be assigned
by operation of law or otherwise; provided, however, that Newco may assign any
or all of its rights and obligations under this Agreement to any subsidiary of
Parent, but no such assignment shall relieve Newco of its obligations hereunder
if such assignee does not perform such obligations.

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SECTION 7.3. Validity. If any provision of this Agreement or the
application thereof to any person or circumstance is held invalid or
unenforceable, the remainder of this Agreement and the application of such
provision to other persons or circumstances shall not be affected thereby and to
such end the provisions of this Agreement are agreed to be severable.

SECTION 7.4. Notices. All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be given (and shall be
deemed to have been duly given upon receipt) by delivery in person, by
facsimile, by commercial overnight delivery service of national reputation or by
registered or certified mail (postage prepaid, return receipt requested) to each
other party as follows:

if to Parent or Newco: Diedrich Coffee, Inc.
2144 Michelson Drive
Irvine, California 92612
Facsimile: (949) 756-1144
Attention: Tim Ryan, President & CEO

with a copy to: Gibson, Dunn & Crutcher LLP
4 Park Plaza
Irvine, California 92614
Facsimile: (949) 451-4220
Attention: John M. Williams, Esq.

if to Company to: Coffee People, Inc.
11480 Commercial Parkway
Castroville, California 95012
Facsimile: (831) 633-0644
Attention: Alton McEwen, President & CEO

with a copy to: Morgan, Lewis & Bockius LLP
300 South Grand Avenue, 22nd fl.
Los Angeles, California 90071
Facsimile: (213) 612-2554
Attention: Richard Maire, Esq.

or to such other address as the person to whom notice is given may have
previously furnished to the others in writing in the manner set forth above.

SECTION 7.5. Governing Law. This Agreement shall be governed by and
construed in accordance with the laws of the State of California without regard
to the principles of conflicts of law thereof.

SECTION 7.6. Descriptive Headings. The descriptive headings herein are
inserted for convenience of reference only and are not intended to be part of or
to affect the meaning or interpretation of this Agreement.

SECTION 7.7. Parties in Interest. This Agreement shall be binding upon and
inure solely to the benefit of each party hereto and its successors and
permitted assigns and, except as provided in Section 7.2, nothing in this
Agreement express or implied is intended to or shall confer upon any other
person any rights, benefits or remedies of any nature whatsoever under or by
reason of this Agreement.

SECTION 7.8. Certain Definitions. For the purposes of this Agreement the
term:

(a) "AFFILIATE" means (except as otherwise provided in Sections 2.20 and
4.13) a person that, directly or indirectly, through one or more intermediaries
controls, is controlled by or is under common control with the first-mentioned
person;

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(b) "BUSINESS DAY" means any day other than a day on which the NASDAQ
National Market is closed;

(c) "CAPITAL STOCK" means common stock, preferred stock, partnership
interests, limited liability company interests or other ownership interests
entitling the holder thereof to vote with respect to matters involving the
issuer thereof;

(d) "KNOWLEDGE" or "KNOWN" means, with respect to any matter in question,
the actual knowledge of such matter by any executive officer of Company or
Parent, as the case may be;

(e) "PERSON" means an individual, corporation, partnership, limited
liability company, association, trust, unincorporated organization or other
legal entity; and

(f) "SUBSIDIARY" or "SUBSIDIARIES" of Company, Parent, the Surviving
Corporation or any other person means any corporation, partnership, limited
liability company, association, trust, unincorporated association or other legal
entity of which Company, Parent, the Surviving Corporation or any such other
person, as the case may be (either alone or through or together with any other
subsidiary), owns, directly or indirectly, 50% or more of the capital stock the
holders of which are generally entitled to vote for the election of the board of
directors or other governing body of such corporation or other legal entity.

SECTION 7.9. Personal Liability. This Agreement shall not create or be
deemed to create or permit any personal liability or obligation on the part of
any direct or indirect stockholder of Company or Parent or any officer,
director, employee, agent, representative or investor of any party hereto.

SECTION 7.10. Specific Performance. The parties hereby acknowledge and
agree that the failure of any party to perform its agreements and covenants
hereunder, including its failure to take all actions as are necessary on its
part to the consummation of the Merger, will cause irreparable injury to the
other parties, for which damages, even if available, will not be an adequate
remedy. Accordingly, each party hereby consents to the issuance of injunctive
relief by any court of competent jurisdiction to compel performance of such
party's obligations and to the granting by any court of the remedy of specific
performance of its obligations hereunder; provided, however, that if a party
hereto is entitled to receive any payment or reimbursement of expenses pursuant
to Sections 6.3(a) or (b) it shall not be entitled to specific performance to
compel the consummation of the Merger.

SECTION 7.11. Each Party to Bear Own Expenses. Each party shall bear its
own expenses in connection with this Agreement and the transactions contemplated
hereby.

SECTION 7.12. Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original but all of which
shall constitute one and the same agreement.

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IN WITNESS WHEREOF, each of the parties has caused this Agreement to be
duly executed on its behalf as of the day and year first above written.

DIEDRICH COFFEE, INC., a Delaware corporation

By: /s/ TIMOTHY J. RYAN
---------------------------------
Name: Timothy J. Ryan
Title: President and Chief Executive
Officer

CP ACQUISITION CORP., a Delaware corporation

By: /s/ TIMOTHY J. RYAN
---------------------------------
Name: Timothy J. Ryan
Title: President

COFFEE PEOPLE, INC., an Oregon corporation

By: /s/ ALTON W. MCEWEN
---------------------------------
Name: Alton W. McEwen
Title: President and Chief Executive
Officer

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APPENDIX B

FAIRNESS OPINION OF FIRST SECURITY VAN KASPER

March 15, 1999

Board of Directors
Diedrich Coffee, Inc.
2144 Michelson Drive
Irvine, California 92612

Gentlemen:

You have requested that we render our opinion as to the fairness, from a
financial point of view, to the stockholders of Diedrich Coffee, Inc., a
Delaware corporation ("Diedrich") of a proposed reorganization and merger (the
"Transaction") among Diedrich, Coffee People, Inc., an Oregon corporation
("Coffee People"), and CP Acquisition Corp., a newly formed Delaware corporation
("Newco") which is a wholly-owned subsidiary of Diedrich, pursuant to an
Agreement and Plan of Merger, to be executed on or about March 16, 1999 (the
"Agreement").

A summary of the structure of the Transaction is as follows:

1. Newco will merge with and into Coffee People, leaving Coffee People
as the surviving entity in the merger. At the effective time of the merger,
the issued and outstanding common stock of Coffee People (excluding shares
held in treasury or by Diedrich) will be converted into the right to
receive, in the aggregate: (i) $10,750,000; (ii) 1,500,000 shares of the
common stock of Diedrich; (iii) the Net Offering Proceeds (as defined in
section 4.4 of the Agreement) of the public offering to be filed by
Diedrich pursuant to section 4.4 of the Agreement (the "Public Offering"),
not to exceed $12,250,000; and (iv) if the Net Offering Proceeds are less
than $12,250,000, that number of shares of the common stock of Diedrich
which is equal to the difference between $12,250,000 and the Net Offering
Proceeds, divided by the Per Share Offering Price (as defined in section
4.4 of the Agreement) to the public in the Public Offering.

2. All outstanding options and rights to purchase Coffee People's
common stock will accelerate and be exercisable prior to the effective time
of the merger. Prior to the effective time, all unexercised options and
rights to purchase Coffee People's common stock, as well as related stock
option and purchase plans, will be terminated.

3. At the effective time of the merger, each outstanding share of
Newco's common stock shall be converted into one share of the surviving
corporation's common stock. Thus, following the merger, Coffee People, as
the surviving entity to the merger, will be a wholly-owned subsidiary of
Diedrich.

We also understand that the Transaction is subject to the consummation
of the Public Offering at a Per Share Offering Price of not less than $6.00
per share and with Net Offering Proceeds of at least $7,000,000.

In connection with our opinion, among other things, we have: (i) held
detailed discussions with the management of Diedrich and certain members of the
management of Coffee People; (ii) reviewed the most recent draft of the
Agreement in the form provided to us by Diedrich, which has been represented to
us as the final version to be executed by the parties; (iii) reviewed certain
publicly available documents for Diedrich and Coffee People; (iv) reviewed
internal budgets and projections, marketing materials and press releases
provided to us by Diedrich and Coffee People; (v) reviewed publicly available
data and information for companies which we have determined to be comparable to
Diedrich and Coffee People; (vi) reviewed the historical

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stock prices for Diedrich and Coffee People and other companies which we have
determined to be comparable to Diedrich and Coffee People; (vii) reviewed
available research reports for Diedrich and Coffee People and other companies
which we have determined to be comparable to Diedrich and Coffee People; (viii)
reviewed the financial terms of other recent business combinations; and (ix)
conducted such other financial analysis as we have determined, based upon our
judgment as investment bankers, to be appropriate for purposes of this opinion.

In our review we have assumed, with your permission, that the documents to
be prepared, used and signed by the parties to formally effect the Transaction,
including the proxy or other disclosure material to be delivered to the
stockholders of Diedrich and Coffee People to elicit any necessary consents to
the Transaction, will effect the Transaction on the terms set forth in the draft
Agreement, in the form provided to us by Diedrich, without material alteration.

We have not negotiated the Transaction, provided any legal advice or
advised you with respect to alternatives to the Transaction. Although we have
performed a valuation of Coffee People using a number of commonly accepted
methodologies, we have not made an independent evaluation or appraisal of the
assets or liabilities (contingent or otherwise) of Coffee People.

In rendering this opinion, we have relied, without independent
verification, on the accuracy and completeness of all of the financial and other
information that was publicly available or furnished or otherwise communicated
to us by Diedrich and Coffee People. With respect to financial projections
provided to us, we have reviewed those projections and have made certain
adjustments where we have determined it was appropriate to do so. Independent of
the foregoing, we have assumed that the projections were reasonably prepared,
based upon assumptions reflecting the best currently available estimates and
good faith judgments of management as to the future performance and that neither
the management of Diedrich, nor the management of Coffee People, has any
information or beliefs that would make the projections misleading.

Our opinion is based upon analysis of the foregoing factors in light of our
assessment of general economic, financial and market conditions as they exist
and as they can be evaluated by us as of the date hereof.

Based upon and subject to the foregoing, we are of the opinion that, as of
the date hereof, the Transaction is fair to the stockholders of Diedrich from a
financial point of view.

Very truly yours,

/s/ FIRST SECURITY VAN KASPER

FIRST SECURITY VAN KASPER

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APPENDIX C

FAIRNESS OPINION OF BLACK & COMPANY, INC.

March 15, 1999

The Board of Directors
Coffee People, Inc.
11480 Commercial Parkway
Castroville, CA 95012

Ladies and Gentlemen:

Coffee People, Inc. ("Coffee People") proposes to enter into an Agreement
and Plan of Merger by and among Coffee People, Diedrich Coffee, Inc.
("Diedrich"), and CP Acquisition Corp., a wholly owned subsidiary of Diedrich
("Merger Sub"), dated as of March 16, 1999 (the "Merger Agreement"). Under the
terms of the Merger Agreement, Merger Sub shall be merged with and into Coffee
People, and Coffee People shall become a wholly owned subsidiary of Diedrich
(the "Merger"). Holders of the outstanding common shares of Coffee People will
receive in the aggregate the Merger Consideration, as defined in the Merger
Agreement, consisting principally of $10,750,000 in cash, 1,500,000 newly-issued
shares of Diedrich common stock and an additional amount in cash or a
combination of cash and Diedrich common stock with an aggregate value of
$12,250,000 (the "Offering Payment") based on the successful completion of a
public offering of Diedrich common stock. The cash component of the Offering
Payment is to be no less than $7,000,000. The terms and conditions of the Merger
are set forth more fully in the Merger Agreement.

Coffee People has retained Black & Company, Inc. ("Black") solely to
provide a fairness opinion to Coffee People in connection with the Merger.
Pursuant to this engagement, Black was asked to render an opinion to the Board
of Directors of Coffee People as to whether the aggregate cash and equity
consideration to be paid to the Coffee People stockholders pursuant to the
Merger Agreement is fair to the stockholders of Coffee People from a financial
point of view. Coffee People and its majority stockholder have retained another
financial advisor to advise them regarding various strategic alternatives,
including in connection with the evaluation and negotiation of the Merger.

As part of its investment banking services, Black is regularly engaged in
the business of advising the management and boards of directors of corporations
regarding the issuance of securities, providing advisory services for mergers
and acquisitions, issuing fairness opinions, and providing market valuations.
Previously, Black acted as investment banking advisor to Coffee People in
connection with its merger with Gloria Jean's Inc., completed in May 1998,
pursuant to which Second Cup became the majority stockholder of Coffee People.
In addition, Black makes a market in the common stock of Coffee People. Pursuant
to the terms of an engagement letter dated February 22, 1999, Coffee People has
agreed to pay Black a fee of $75,000 for its services in connection with the
rendering of this opinion. Coffee People has also agreed to reimburse Black for
reasonable out-of-pocket expenses and to indemnify Black against certain
liabilities relating to or arising out of services performed by Black in
providing this fairness opinion to the directors of Coffee People.

In arriving at the opinion set forth below, Black, among other things, (i)
reviewed the Merger Agreement; (ii) reviewed certain publicly available
information concerning Coffee People and Diedrich; (iii) held discussions with
members of senior management of Coffee People and Diedrich concerning the
business prospects of Coffee People and Diedrich, respectively, including such
managements' views as to the organization of the combined companies and
strategies with respect to the Merger, (iv) reviewed certain operating and
financial reports prepared by the managements of Coffee People and Diedrich; (v)
reviewed
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the recent reported prices and trading activity for the common stock of certain
other companies engaged in businesses Black considered comparable to those of
Coffee People and compared certain publicly available financial data for those
comparable companies to similar data for Coffee People; (vi) reviewed the
financial terms of certain other merger and acquisition transactions that Black
deemed generally relevant; and (vii) performed and considered such other
studies, analyses, inquiries and investigations as Black deemed appropriate.

In connection with Black's review and for purposes of its opinion, Black
did not independently verify any of the foregoing information and assumed (i)
all such information is complete and accurate in all material respects, (ii)
there have been no material changes in the assets, financial condition, results
of operations, business or prospects of Coffee People or Diedrich since the
respective dates of the last financial statements made available to Black and
all material liabilities (contingent or otherwise, known or unknown) of Coffee
People and Diedrich are as set forth in the respective financial statements,
(iii) no adjustments will be made to the material terms of the Merger Agreement
from those set forth in the copies of the Merger Agreement delivered to Black
prior to this date and (iv) as contemplated by the Merger Agreement the public
offering of Diedrich common stock upon which the Offering Payment will be
consummated at not less than $6.00 per share. With respect to the financial
information of Coffee People and Diedrich provided to Black by the managements
of Coffee People and Diedrich, Black has assumed for purposes of the opinion
that such information has been reasonably prepared on bases reflecting the best
currently available estimates and judgments of such management, at the time of
preparation, of the operating and financial performance of Coffee People and
Diedrich.

Black did not prepare or obtain any independent evaluation or appraisal of
any of the assets or liabilities of Coffee People or Diedrich, nor did Black
conduct a physical inspection of the properties and facilities of Coffee People
or Diedrich in connection with its opinion. Black's opinion is necessarily based
upon market, economic, financial and other conditions as of the date of the
opinion and any subsequent change in such conditions would require a
reevaluation of this opinion. In rendering its opinion, Black does not express
any opinion or make any determination as to what specific consideration should
be paid to the stockholders of Coffee People in connection with the Merger. The
opinion rendered by Black is limited to the evaluation and determination of
whether the equity and cash consideration to be paid to the stockholders of
Coffee People according to the Merger Agreement is fair, from a financial point
of view, and does not address the underlying business decision of Coffee People
and Diedrich to engage in the Merger. Black is not expressing any opinion as to
the price at which Diedrich common stock will trade at any time. Black's opinion
does not constitute a recommendation to any stockholder of Coffee People as to
how such stockholder should vote on the proposed Merger Agreement.

This letter and the opinion expressed herein are provided at the request
and for the information of the Board of Directors of Coffee People only and may
not be quoted or referred to or used for any other purpose without our prior
written consent, except that this letter may be disclosed in connection with any
registration statement on Form S-4 or proxy statement used in connection with
the Merger Agreement so long as this letter is quoted in full in such
registration statement on Form S-4 or proxy statement.

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Based upon and subject to the foregoing, it is Black's opinion that, as of
the date hereof, the aggregate cash and equity consideration to be paid to the
stockholders of Coffee People according to the Merger Agreement is fair to the
stockholders of Coffee People from a financial point of view.

Best regards,

/s/ BLACK & COMPANY, INC.
--------------------------------------
BLACK & COMPANY, INC.

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APPENDIX D

1997 OREGON REVISED STATUTES
TITLE 7. CORPORATIONS AND PARTNERSHIPS
CHAPTER 60. PRIVATE CORPORATIONS
DISSENTERS' RIGHTS
(RIGHT TO DISSENT AND OBTAIN PAYMENT FOR SHARES)
COPR. (C) 1997 BY STATE OF OREGON
LEGISLATIVE COUNSEL COMMITTEE
CURRENT THROUGH END OF 1997 REG. SESS.

60.551. Definitions for 60.551 to 60.594.

As used in ORS 60.551 to 60.594:

(1) "Beneficial shareholder" means the person who is a beneficial owner
of shares held in a voting trust or by a nominee as the record shareholder.

(2) "Corporation" means the issuer of the shares held by a dissenter
before the corporate action, or the surviving or acquiring corporation by merger
or share exchange of that issuer.

(3) "Dissenter" means a shareholder who is entitled to dissent from
corporate action under ORS 60.554 and who exercises that right when and in the
manner required by ORS 60.561 to 60.587.

(4) "Fair value," with respect to a dissenter's shares, means the value
of the shares immediately before the effectuation of the corporate action to
which the dissenter objects, excluding any appreciation or depreciation in
anticipation of the corporate action unless exclusion would be inequitable.

(5) "Interest" means interest from the effective date of the corporate
action until the date of payment, at the average rate currently paid by the
corporation on its principal bank loans or, if none, at a rate that is fair and
equitable under all the circumstances.

(6) "Record shareholder" means the person in whose name shares are
registered in the records of a corporation or the beneficial owner of shares to
the extent of the rights granted by a nominee certificate on file with a
corporation.

(7) "Shareholder" means the record shareholder or the beneficial
shareholder.

60.554. Right to dissent.

(1) Subject to subsection (2)of this section, a shareholder is entitled to
dissent from, and obtain payment of the fair value of the shareholder's shares
in the event of, any of the following corporate acts:

(a) Consummation of a plan of merger to which the corporation is a party
if shareholder approval is required for the merger by ORS 60.487 or the articles
of incorporation and the shareholder is entitled to vote on the merger or if the
corporation is a subsidiary that is merged with its parent under ORS 60.491;

(b) Consummation of a plan of share exchange to which the corporation is
a party as the corporation whose shares will be acquired, if the shareholder is
entitled to vote on the plan;

(c) Consummation of a sale or exchange of all or substantially all of
the property of the corporation other than in the usual and regular course of
business, if the shareholder is entitled to vote on the sale or exchange,
including a sale in dissolution, but not including a sale pursuant to court
order or a sale for cash pursuant to a plan by which all or substantially all of

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the net proceeds of the sale will be distributed to the shareholders within one
year after the date of sale;

(d) An amendment of the articles of incorporation that materially and
adversely affects rights in respect of a dissenter's shares because it:

(A) Alters or abolishes a preemptive right of the holder of the
shares to acquire shares or other securities; or

(B) Reduces the number of shares owned by the shareholder to a
fraction of a share if the fractional share so created is to be acquired for
cash under ORS 60.141; or

(e) Any corporate action taken pursuant to a shareholder vote to the
extent the articles of incorporation, bylaws or a resolution of the board of
directors provides that voting or nonvoting shareholders are entitled to dissent
and obtain payment for their shares.

(2) A shareholder entitled to dissent and obtain payment for the
shareholder's shares under ORS 60.551 to 60.594 may not challenge the corporate
action creating the shareholder's entitlement unless the action is unlawful or
fraudulent with respect to the shareholder or the corporation.

(3) Dissenters' rights shall not apply to the holders of shares of any
class or series if the shares of the class or series were registered on a
national securities exchange or quoted on the National Association of Securities
Dealers, Inc. Automated Quotation System as a National Market System issue on
the record date for the meeting of shareholders at which the corporate action
described in subsection (1) of this section is to be approved or on the date a
copy or summary of the plan of merger is mailed to shareholders under ORS
60.491, unless the articles of incorporation otherwise provide.

60.557. Dissent by nominees and beneficial owners.

(1) A record shareholder may assert dissenters' rights as to fewer than all
the shares registered in the shareholder's name only if the shareholder dissents
with respect to all shares beneficially owned by any one person and notifies the
corporation in writing of the name and address of each person on whose behalf
the shareholder asserts dissenters' rights. The rights of a partial dissenter
under this subsection are determined as if the shares regarding which the
shareholder dissents and the shareholder's other shares were registered in the
names of different shareholders.

(2) A beneficial shareholder may assert dissenters' rights as to shares
held on the beneficial shareholder's behalf only if:

(a) The beneficial shareholder submits to the corporation the record
shareholder's written consent to the dissent not later than the time the
beneficial shareholder asserts dissenters' rights; and

(b) The beneficial shareholder does so with respect to all shares of
which such shareholder is the beneficial shareholder or over which such
shareholder has power to direct the vote.

60.561. Notice of dissenters' rights.

(1) If proposed corporate action creating dissenters' rights under ORS
60.554 is submitted to a vote at a shareholders' meeting, the meeting notice
must state that shareholders are or may be entitled to assert dissenters' rights
under ORS 60.551 to 60.594 and be accompanied by a copy of ORS 60.551 to 60.594.

(2) If corporate action creating dissenters' rights under ORS 60.554 is
taken without a vote of shareholders, the corporation shall notify in writing
all shareholders entitled to assert
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dissenters' rights that the action was taken and send the shareholders entitled
to assert dissenters' rights the dissenters' notice described in ORS 60.567.

60.564. Notice of intent to demand payment.

(1) If proposed corporate action creating dissenters' rights under ORS
60.554 is submitted to a vote at a shareholders' meeting, a shareholder who
wishes to assert dissenters' rights shall deliver to the corporation before the
vote is taken written notice of the shareholder's intent to demand payment for
the shareholder's shares if the proposed action is effectuated and shall not
vote such shares in favor of the proposed action.

(2) A shareholder who does not satisfy the requirements of subsection (1)
of this section is not entitled to payment for the shareholder's shares under
this chapter.

60.567. Dissenters' notice.

(1) If proposed corporate action creating dissenters' rights under ORS
60.554 is authorized at a shareholders' meeting, the corporation shall deliver a
written dissenters' notice to all shareholders who satisfied the requirements of
ORS 60.564.

(2) The dissenters' notice shall be sent no later than 10 days after the
corporate action was taken, and shall:

(a) State where the payment demand shall be sent and where and when
certificates for certificated shares shall be deposited;

(b) Inform holders of uncertificated shares to what extent transfer of
the shares will be restricted after the payment demand is received;

(c) Supply a form for demanding payment that includes the date of the
first announcement of the terms of the proposed corporate action to news media
or to shareholders and requires that the person asserting dissenters' rights
certify whether or not the person acquired beneficial ownership of the shares
before that date;

(d) Set a date by which the corporation must receive the payment demand.
This date may not be fewer than 30 nor more than 60 days after the date the
subsection (1) of this section notice is delivered; and

(e) Be accompanied by a copy of ORS 60.551 to 60.594.

60.571. Duty to demand payment.

(1) A shareholder sent a dissenters' notice described in ORS 60.567 must
demand payment, certify whether the shareholder acquired beneficial ownership of
the shares before the date required to be set forth in the dissenters' notice
pursuant to ORS 60.567(2)(c), and deposit the shareholder's certificates in
accordance with the terms of the notice.

(2) The shareholder who demands payment and deposits the shareholder's
shares under subsection (1) of this section retains all other rights of a
shareholder until these rights are canceled or modified by the taking of the
proposed corporate action.

(3) A shareholder who does not demand payment or deposit the shareholder's
share certificates where required, each by the date set in the dissenters'
notice, is not entitled to payment for the shareholder's shares under this
chapter.

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60.574. Share restrictions.

(1) The corporation may restrict the transfer of uncertificated shares from
the date the demand for their payment is received until the proposed corporate
action is taken or the restrictions released under ORS 60.581.

(2) The person for whom dissenters' rights are asserted as to
uncertificated shares retains all other rights of a shareholder until these
rights are canceled or modified by the taking of the proposed corporate action.

60.577. Payment.

(1) Except as provided in ORS 60.584, as soon as the proposed corporate
action is taken, or upon receipt of a payment demand, the corporation shall pay
each dissenter who complied with ORS 60.571, the amount the corporation
estimates to be the fair value of the shareholder's shares, plus accrued
interest.

(2) The payment must be accompanied by:

(a) The corporation's balance sheet as of the end of a fiscal year
ending not more than 16 months before the date of payment, an income statement
for that year and the latest available interim financial statements, if any;

(b) A statement of the corporation's estimate of the fair value of the
shares;

(d) A statement of the dissenter's right to demand payment under ORS
60.587; and

(e) A copy of ORS 60.551 to 60.594.

60.581. Failure to take action.

(1) If the corporation does not take the proposed action within 60 days
after the date set for demanding payment and depositing share certificates, the
corporation shall return the deposited certificates and release the transfer
restrictions imposed on uncertificated shares.

(2) If after returning deposited certificates and releasing transfer
restrictions, the corporation takes the proposed action, it must send a new
dissenters' notice under ORS 60.567 and repeat the payment demand procedure.

60.584. After-acquired shares.

(1) A corporation may elect to withhold payment required by ORS 60.577 from
a dissenter unless the dissenter was the beneficial owner of the shares before
the date set forth in the dissenters' notice as the date of the first
announcement to news media or to shareholders of the terms of the proposed
corporate action.

(2) To the extent the corporation elects to withhold payment under
subsection (1) of this section, after taking the proposed corporate action, it
shall estimate the fair value of the shares plus accrued interest and shall pay
this amount to each dissenter who agrees to accept it in full satisfaction of
such demand. The corporation shall send with its offer a statement of its
estimate of the fair value of the shares an explanation of how the interest was
calculated and a statement of the dissenter's right to demand payment under ORS
60.587.

60.587. Procedure if shareholder dissatisfied with payment or offer.

(1) A dissenter may notify the corporation in writing of the dissenter's
own estimate of the fair value of the dissenter's shares and amount of interest
due, and demand payment of the dissenter's estimate, less any payment under ORS
60.577 or reject the corporation's offer under
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ORS 60.584 and demand payment of the dissenter's estimate of the fair value of
the dissenter's shares and interest due, if:

(a) The dissenter believes that the amount paid under ORS 60.577 or
offered under ORS 60.584 is less than the fair value of the dissenter's shares
or that the interest due is incorrectly calculated;

(b) The corporation fails to make payment under ORS 60.577 within 60
days after the date set for demanding payment; or

(c) The corporation, having failed to take the proposed action, does not
return the deposited certificates or release the transfer restrictions imposed
on uncertificated shares within 60 days after the date set for demanding
payment.

(2) A dissenter waives the right to demand payment under this section
unless the dissenter notifies the corporation of the dissenter's demand in
writing under subsection (1) of this section within 30 days after the
corporation made or offered payment for the dissenter's shares.

60.591. Court action.

(1) If a demand for payment under ORS 60.587 remains unsettled, the
corporation shall commence a proceeding within 60 days after receiving the
payment demand under ORS 60.587 and petition the court under subsection (2) of
this section to determine the fair value of the shares and accrued interest. If
the corporation does not commence the proceeding within the 60-day period, it
shall pay each dissenter whose demand remains unsettled the amount demanded.

(2) The corporation shall commence the proceeding in the circuit court of
the county where a corporation's principal office is located, or if the
principal office is not in this state, where the corporation's registered office
is located. If the corporation is a foreign corporation without a registered
office in this state, it shall commence the proceeding in the county in this
state where the registered office of the domestic corporation merged with or
whose shares were acquired by the foreign corporation was located.

(3) The corporation shall make all dissenters, whether or not residents of
this state, whose demands remain unsettled parties to the proceeding as in an
action against their shares. All parties must be served with a copy of the
petition. Nonresidents may be served by registered or certified mail or by
publication as provided by law.

(4) The jurisdiction of the circuit court in which the proceeding is
commenced under subsection (2) of this section is plenary and exclusive. The
court may appoint one or more persons as appraisers to receive evidence and
recommend decision on the question of fair value. The appraisers have the powers
described in the court order appointing them, or in any amendment to the order.
The dissenters are entitled to the same discovery rights as parties in other
civil proceedings.

(5) Each dissenter made a party to the proceeding is entitled to judgment
for:

(a) The amount, if any, by which the court finds the fair value of the
dissenter's shares, plus interest, exceeds the amount paid by the corporation;
or

(b) The fair value, plus accrued interest, of the dissenter's
after-acquired shares for which the corporation elected to withhold payment
under ORS 60.584.

60.594. Court costs and counsel fees.

(1) The court in an appraisal proceeding commenced under ORS 60.591 shall
determine all costs of the proceeding, including the reasonable compensation and
expenses of appraisers
D-5
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appointed by the court. The court shall assess the costs against the
corporation, except that the court may assess costs against all or some of the
dissenters, in amounts the court finds equitable, to the extent the court finds
the dissenters acted arbitrarily, vexatiously, or not in good faith in demanding
payment under ORS 60.587.

(2) The court may also assess the fees and expenses of counsel and experts
of the respective parties in amounts the court finds equitable:

(a) Against the corporation and in favor of any or all dissenters if the
court finds the corporation did not substantially comply with the requirements
of ORS 60.561 to 60.587; or

(b) Against either the corporation or a dissenter, in favor of any other
party, if the court finds that the party against whom the fees and expenses are
assessed acted arbitrarily, vexatiously or not in good faith with respect to the
rights provided by this chapter.

(3) If the court finds that the services of counsel for any dissenter were
of substantial benefit to other dissenters similarly situated, and that the fees
for those services should not be assessed against the corporation, the court may
award to counsel reasonable fees to be paid out of the amount awarded the
dissenters who were benefited.

D-6
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APPENDIX

DIEDRICH COFFEE, INC.

AMENDED AND RESTATED

1996 STOCK INCENTIVE PLAN

ARTICLE I
PURPOSE OF PLAN

The Company has adopted this Plan to promote the interests of the
Company and its stockholders by using investment interests in the Company to
attract, retain and motivate its management and other persons, to encourage and
reward their contributions to the performance of the Company, and to align their
interests with the interests of the Company's stockholders.

ARTICLE II
EFFECTIVE DATE AND TERM OF PLAN

2.1 TERM OF PLAN. This Plan became effective as of the Effective Date
and shall continue in effect until the Expiration Date, at which time this Plan
shall automatically terminate.

2.2 EFFECT ON AWARDS. Awards may be granted during the Plan Term, but no
Awards may be granted after the Plan Term. Notwithstanding the foregoing, each
Award properly granted under this Plan during the Plan Term shall remain in
effect after termination of this Plan until such Award has been exercised,
terminated, or expired in accordance with its terms and the terms of this Plan.

2.3 STOCKHOLDER APPROVAL. This Plan shall be approved by the Company's
stockholders within 12 months after the Effective Date. The effectiveness of any
Awards granted prior to such stockholder approval shall be subject to such
stockholder approval.

ARTICLE III
SHARES SUBJECT TO PLAN

3.1 NUMBER OF SHARES. The maximum number of shares of Common Stock that
may be issued pursuant to Awards granted under this Plan shall be 775,000,
subject to adjustment as set forth in Section 3.4.

3.2 SOURCE OF SHARES. The Common Stock to be issued under this Plan will
be made available, at the discretion of the Board, either from authorized but
unissued shares of Common Stock or from previously issued shares of Common Stock
reacquired by the Company, including without limitation shares purchased on the
open market.

<PAGE> 259

3.3 AVAILABILITY OF UNUSED SHARES. Shares of Common Stock subject to
unexercised portions of any Award granted under this Plan that expire, terminate
or are cancelled, and shares of Common Stock issued pursuant to an Award under
this Plan that are reacquired by the Company pursuant to the terms of the Award
under which such shares were issued, will again become available for the grant
of further Awards under this Plan.

3.4 ADJUSTMENT PROVISIONS.

(a) If (i) the outstanding shares of Common Stock of the Company are
increased, decreased or exchanged for a different number or kind of shares or
other securities, or if additional shares or new or different shares or other
securities are distributed in respect of such shares of Common Stock (or any
stock or securities received with respect to such Common Stock), through merger,
consolidation, sale or exchange of all or substantially all of the properties of
the Company, reorganization, recapitalization, reclassification, stock dividend,
stock split, reverse stock split, spin-off or other distribution with respect to
such shares of Common Stock (or any stock or securities received with respect to
such Common Stock), or (ii) the value of the outstanding shares of Common Stock
of the Company is reduced by reason of an extraordinary cash dividend, an
appropriate and proportionate adjustment may be made in (1) the maximum number
and kind of shares subject to this Plan as provided in Section 3.1, (2) the
number and kind of shares or other securities subject to then outstanding
Awards, and/or (3) the price for each share or other unit of any other
securities subject to then outstanding Awards.

(b) No fractional interests will be issued under the Plan resulting from
any adjustments.

(c) To the extent any adjustments relate to stock or securities of the
Company, such adjustments shall be made by the Administering Body, whose
determination in that respect shall be final, binding and conclusive.

(d) The grant of an Award pursuant to this Plan shall not affect in any
way the right or power of the Company to make adjustments, reclassifications,
reorganizations or changes of its capital or business structure or to merge or
to consolidate or to dissolve, liquidate or sell, or transfer all or any part of
its business or assets.

(e) No adjustment to the terms of an Incentive Stock Option shall be
made unless such adjustment either (i) would not cause the Option to lose its
status as an Incentive Stock Option or (ii) is agreed to in writing by the
Administering Body and the Recipient.

3.5 RESERVATION OF SHARES. The Company will at all times reserve and
keep available such number of shares of Common Stock as shall equal at least the

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number of shares of Common Stock subject to then outstanding Awards issuable in
shares of Common Stock under this Plan.

ARTICLE IV
ADMINISTRATION OF PLAN

4.1 ADMINISTERING BODY.

(a) Subject to the provisions of Section 4.1(b)(ii), this Plan shall be
administered by the Board or by a Committee of the Board appointed pursuant to
Section 4.1(b).

(b) (i) The Board in its sole discretion may from time to time appoint a
Committee of not less than two Board members to administer this Plan and,
subject to applicable law, to exercise all of the powers, authority and
discretion of the Board under this Plan. The Board may from time to time
increase or decrease (but not below two) the number of members of the Committee,
remove from membership on the Committee all or any portion of its members,
and/or appoint such person or persons as it desires to fill any vacancy existing
on the Committee, whether caused by removal, resignation or otherwise. The Board
may disband the Committee at any time and revest in the Board the administration
of this Plan.

(ii) Notwithstanding the foregoing provisions of this Section 4.1(b) to
the contrary, as long as the Company is an Exchange Act Registered Company, (1)
the Board shall appoint the Committee, (2) this Plan shall be administered by
the Committee, and (3) each of the Committee's members shall be Disinterested
Directors, and in addition, if Awards are to be made to persons subject to
Section 162(m) of the IRC and such Awards are intended to constitute Performance
Based Compensation, then each of the Committee's members shall, in addition to
being a Disinterested Director, also be an Outside Director.

(iii) The Committee shall report to the Board the names of Eligible
Persons granted Awards, the number of shares of Common Stock covered by each
Award, and the terms and conditions of each such Award.

4.2 AUTHORITY OF ADMINISTERING BODY.

(a) Subject to the express provisions of this Plan, the Administering
Body shall have the power to interpret and construe this Plan and any Award
Documents or other documents defining the rights and obligations of the Company
and Recipients hereunder and thereunder, to determine all questions

<PAGE> 261

arising hereunder and thereunder, to adopt and amend such rules and regulations
for the administration hereof and thereof as it may deem desirable, and
otherwise to carry out the terms of this Plan and such Award Documents and other
documents. The interpretation and construction by the Administering Body of any
provisions of this Plan or of any Award shall be conclusive and binding. Any
action taken by, or inaction of, the Administering Body relating to this Plan or
any Awards shall be within the absolute discretion of the Administering Body and
shall be conclusive and binding upon all persons. Subject only to compliance
with the express provisions hereof, the Administering Body may act in its
absolute discretion in matters related to this Plan and any and all Awards.

(b) Subject to the express provisions of this Plan, the Administering
Body may from time to time in its discretion select the Eligible Persons to
whom, and the time or times at which, Incentive Awards shall be granted or sold,
the nature of each Incentive Award, the number of shares of Common Stock or the
number of rights that make up or underlie each Incentive Award, the period for
the exercise of each Incentive Award, and such other terms and conditions
applicable to each individual Incentive Award as the Administering Body shall
determine. The Administering Body may grant at any time new Incentive Awards to
an Eligible Person who has previously received Incentive Awards or other grants
(including other stock options) whether such prior Incentive Awards or such
other grants are still outstanding, have previously been exercised as a whole or
in part, or are cancelled in connection with the issuance of new Incentive
Awards. The Administering Body may grant Incentive Awards singly or in
combination or in tandem with other Incentive Awards as it determines in its
discretion. The purchase price, exercise price, initial value and any and all
other terms and conditions of the Incentive Awards may be established by the
Administering Body without regard to existing Incentive Awards or other grants.

(c) Any action of the Administering Body with respect to the
administration of this Plan shall be taken pursuant to a majority vote of the
authorized number of members of the Administering Body or by the unanimous
written consent of its members; provided, however, that (i) if the Administering
Body is the Committee and consists of two members, then actions of the
Administering Body must be unanimous, and (ii) if the Administering Body is the
Board, actions taken at a meeting of the Board shall be valid if approved by
directors constituting a majority of the required quorum for such meeting.

4.3 NO LIABILITY. No member of the Board or the Committee or any
designee thereof will be liable for any action or inaction with respect to this
Plan or any Award or any transaction arising under this Plan or any Award except
in circumstances constituting bad faith of such member.

<PAGE> 262

4.4 AMENDMENTS.

(a) The Administering Body may, insofar as permitted by applicable law,
rule or regulation, from time to time suspend or discontinue this Plan or revise
or amend it in any respect whatsoever, and this Plan as so revised or amended
will govern all Awards hereunder, including those granted before such revision
or amendment; provided, however, that no such revision or amendment shall alter,
impair or diminish any rights or obligations under any Award theretofore granted
under this Plan without the written consent of the Recipient to whom such Award
was granted. Without limiting the generality of the foregoing, the Administering
Body is authorized to amend this Plan to comply with or take advantage of
amendments to applicable laws, rules or regulations, including amendments to the
Securities Act, Exchange Act or the IRC or any rules or regulations promulgated
thereunder. No stockholder approval of any amendment or revision shall be
required unless (i) such approval is required by applicable law, rule or
regulation or (ii) an amendment or revision to this Plan would materially
increase the number of shares subject to this Plan (as adjusted under Section
3.4), materially modify the requirements as to eligibility for participation in
this Plan, extend the final date upon which Awards may be granted under this
Plan, or otherwise materially increase the benefits accruing to Recipients in a
manner not specifically contemplated herein, or affect this Plan's compliance
with Rule 16b-3 or applicable provisions of or regulations under the IRC, and
stockholder approval of the amendment or revision is required to comply with
Rule 16b-3 or applicable provisions of or rules under the IRC.

(b) The Administering Body may, with the written consent of a Recipient,
make such modifications in the terms and conditions of an Incentive Award as it
deems advisable. Without limiting the generality of the foregoing, the
Administering Body may, in its discretion with the written consent of the
Recipient, at any time and from time to time after the grant of any Incentive
Award accelerate or extend the vesting or exercise period of any Incentive Award
as a whole or in part, and adjust or reduce the purchase or exercise price of
Incentive Awards held by such Recipient by cancellation of such Incentive Awards
and granting of Incentive Awards at lower purchase or exercise prices or by
modification, extension or renewal of such Incentive Awards. In the case of
Incentive Stock Options, Recipients acknowledge that extensions of the exercise
period may result in the loss of the favorable tax treatment afforded incentive
stock options under Section 422 of the IRC.

(c) Except as otherwise provided in this Plan or in the applicable Award
Document, no amendment, revision, suspension or termination of this Plan will,
without the written consent of the Recipient, alter, terminate, impair or
adversely affect any right or obligation under any Award previously granted
under this Plan.

<PAGE> 263

4.5 OTHER COMPENSATION PLANS. The adoption of this Plan shall not affect
any other stock option, incentive or other compensation plans in effect for the
Company, and this Plan shall not preclude the Company from establishing any
other forms of incentive or other compensation for employees, directors,
advisors or consultants of the Company, whether or not approved by stockholders.

4.6 PLAN BINDING ON SUCCESSORS. This Plan shall be binding upon the
successors and assigns of the Company.

4.7 REFERENCES TO SUCCESSOR STATUTES, REGULATIONS AND RULES. Any
reference in this Plan to a particular statute, regulation or rule shall also
refer to any successor provision of such statute, regulation or rule.

4.8 ISSUANCES FOR COMPENSATION PURPOSES ONLY. This Plan constitutes an
"employee benefit plan" as defined in Rule 405 promulgated under the Securities
Act. Awards to eligible employees or directors shall be made for any lawful
consideration, including compensation for services rendered, promissory notes or
otherwise. Awards to consultants and advisors shall be made only in exchange for
bona fide services rendered by such consultants or advisors and such services
must not be in connection with the offer and sale of securities in a
capital-raising transaction.

4.9 INVALID PROVISIONS. In the event that any provision of this Plan is
found to be invalid or otherwise unenforceable under any applicable law, such
invalidity or unenforceability shall not be construed as rendering any other
provisions contained herein invalid or unenforceable, and all such other
provisions shall be given full force and effect to the same extent as though the
invalid and unenforceable provision were not contained herein.

4.10 GOVERNING LAW. This Agreement shall be governed by and interpreted
in accordance with the internal laws of the State of Delaware, without giving
effect to the principles of the conflicts of laws thereof.

ARTICLE V
GENERAL AWARD PROVISIONS

5.1 PARTICIPATION IN PLAN.

(a) A person shall be eligible to receive grants of Incentive Awards
under this Plan if, at the time of the grant of the Incentive Award, such person
is an Eligible Person.

<PAGE> 264

(b) Incentive Stock Options may be granted only to Eligible Persons
meeting the employment requirements of Section 422 of the IRC.

(c) Notwithstanding anything to the contrary herein, the Administering
Body may, in order to fulfill the purposes of this Plan, modify grants of
Incentive Awards to Recipients who are foreign nationals or employed outside of
the United States to recognize differences in applicable law, tax policy or
local custom.

5.2 AWARD DOCUMENTS.

(a) Each Award granted under this Plan shall be evidenced by an
agreement duly executed on behalf of the Company and by the Recipient or, in the
Committee's discretion, a confirming memorandum issued by the Company to the
Recipient, setting forth such terms and conditions applicable to the Award as
the Committee may in its discretion determine. Award Documents may but need not
be identical and shall comply with and be subject to the terms and conditions of
this Plan, a copy of which shall be provided to each Recipient and incorporated
by reference into each Award Document. Any Award Document may contain such other
terms, provisions and conditions not inconsistent with this Plan as may be
determined by the Committee.

(b) In case of any conflict between this Plan and any Award Document,
this Plan shall control.

5.3 EXERCISE OF STOCK OPTIONS. No Stock Option shall be exercisable
except in respect of whole shares, and fractional share interests shall be
disregarded. Not less than 100 shares of Common Stock (or such other amount as
is set forth in the applicable Award Documents) may be purchased at one time and
Stock Options must be exercised in multiples of 100 unless the number purchased
is the total number at the time available for purchase under the terms of the
Stock Option. A Stock Option shall be deemed to be exercised when the Secretary
or other designated official of the Company receives written notice of such
exercise from the Recipient, together with payment of the exercise price made in
accordance with Section 5.4 and any amounts required under Section 5.11.
Notwithstanding any other provision of this Plan, the Administering Body may
impose, by rule and/or in Award Documents, such conditions upon the exercise of
Stock Options (including without limitation conditions limiting the time of
exercise to specified periods) as may be required to satisfy applicable
regulatory requirements, including without limitation Rule 16b-3 and Rule 10b-5
under the
<PAGE> 265
Exchange Act, or as required under Section 5.12 hereof or other applicable
section of or regulation under the IRC.

5.4 PAYMENT FOR AWARDS.

(a) Payment of Exercise Price. The exercise price or other payment for
an Award shall be payable upon the exercise of a Stock Option or upon other
purchase of shares pursuant to an Award granted hereunder by delivery of legal
tender of the United States or payment of such other consideration as the
Administering Body may from time to time deem acceptable in any particular
instance.

(b) The Company may assist any person to whom an Award is granted
hereunder (including without limitation any officer or eligible director of the
Company) in the payment of the purchase price or other amounts payable in
connection with the receipt or exercise of that Award, by lending such amounts
to such person on such terms and at such rates of interest and upon such
security (if any) as shall be approved by the Administering Body.

(c) In the discretion of the Administering Body, Awards may be exercised
by capital stock of the Company delivered in transfer to the Company by or on
behalf of the person exercising the Award and duly endorsed in blank or
accompanied by stock powers duly endorsed in blank, with signatures guaranteed
in accordance with the Exchange Act if required by the Administering Body, or
retained by the Company from the stock otherwise issuable upon exercise or
surrender of vested and/or exercisable Awards or other equity incentive awards
previously granted to the Recipient and being exercised (if applicable) (in
either case valued at Fair Market Value as of the exercise date); or such other
consideration as the Administering Body may from time to time in the exercise of
its discretion deem acceptable in any particular instance; provided, however,
that the Administering Body may, in the exercise of its discretion, (i) allow
exercise of an Award in a broker-assisted or similar transaction in which the
exercise price is not received by the Company until promptly after exercise,
and/or (ii) allow the Company to loan the exercise price to the person entitled
to exercise the Award, if the exercise will be followed by a prompt sale of some
or all of the underlying shares and a portion of the sale proceeds is dedicated
to full payment of the exercise price and amounts required pursuant to Section
5.11.

5.5 NO EMPLOYMENT RIGHTS. Nothing contained in this Plan (or in Award
Documents or in any other documents related to this Plan or to Awards granted
hereunder) shall confer upon any Eligible Person or Recipient any right to
continue in the employ of the Company or any Affiliated Entity or constitute any
contract or agreement of employment or engagement, or interfere in any way with
the right of the Company or any Affiliated Entity to reduce such person's
compensation or other benefits or to terminate the employment or engagement of

<PAGE> 266

such Eligible Person or Recipient, with or without cause. Except as expressly
provided in this Plan or in any statement evidencing the grant of an Award
pursuant to this Plan, the Company shall have the right to deal with each
Recipient in the same manner as if this Plan and any such statement evidencing
the grant of an Award pursuant to this Plan did not exist, including without
limitation with respect to all matters related to the hiring, discharge,
compensation and conditions of the employment or engagement of the Recipient.
Any question(s) as to whether and when there has been a termination of a
Recipient's employment or engagement, the reason (if any) for such termination,
and/or the consequences thereof under the terms of this Plan or any statement
evidencing the grant of an Award pursuant to this Plan shall be determined by
the Administering Body and the Administering Body's determination thereof shall
be final and binding.

5.6 RESTRICTIONS UNDER APPLICABLE LAWS AND REGULATIONS.

(a) All Awards granted under this Plan shall be subject to the
requirement that, if at any time the Company shall determine, in its discretion,
that the listing, registration or qualification of the shares subject to Awards
granted under this Plan upon any securities exchange or under any federal, state
or foreign law, or the consent or approval of any government regulatory body, is
necessary or desirable as a condition of, or in connection with, the granting of
such an Award or the issuance, if any, or purchase of shares in connection
therewith, such Award may not be exercised as a whole or in part unless and
until such listing, registration, qualification, consent or approval shall have
been effected or obtained free of any conditions not acceptable to the Company.
During the term of this Plan, the Company will use its reasonable efforts to
seek to obtain from the appropriate regulatory agencies any requisite
qualifications, consents, approvals or authorizations in order to issue and sell
such number of shares of its Common Stock as shall be sufficient to satisfy the
requirements of this Plan. The inability of the Company to obtain from any such
regulatory agency having jurisdiction thereof the qualifications, consents,
approvals or authorizations deemed by the Company to be necessary for the lawful
issuance and sale of any shares of its Common Stock hereunder shall relieve the
Company of any liability in respect of the nonissuance or sale of such stock as
to which such requisite authorization shall not have been obtained.

(b) The Company shall be under no obligation to register or qualify the
issuance of Awards or underlying shares under the Securities Act or applicable
state securities laws. Unless the issuance of Awards and underlying shares have
been registered under the Securities Act and qualified or registered under
applicable state securities laws, the Company shall be under no obligation

<PAGE> 267

to issue any Awards or underlying shares of Common Stock covered by any Award
unless the Awards and underlying shares may be issued pursuant to applicable
exemptions from such registration or qualification requirements. In connection
with any such exempt issuance, the Administering Body may require the Recipient
to provide a written representation and undertaking to the Company, satisfactory
in form and scope to the Company and upon which the Company may reasonably rely,
that such Recipient is acquiring such Awards and underlying shares for such
Recipient's own account as an investment and not with a view to, or for sale in
connection with, the distribution of any such shares of stock, and that such
person will make no transfer of the same except in compliance with any rules and
regulations in force at the time of such transfer under the Securities Act and
other applicable law, and that if shares of stock are issued without such
registration, a legend to this effect (together with any other legends deemed
appropriate by the Administering Body) may be endorsed upon the securities so
issued. The Company may also order its transfer agent to stop transfers of such
shares. The Administering Body may also require the Recipient to provide the
Company such information and other documents as the Administering Body may
request in order to satisfy the Administering Body as to the investment
sophistication and experience of the Recipient and as to any other conditions
for compliance with any such exemptions from registration or qualification.

5.7 ADDITIONAL CONDITIONS. Any Incentive Award may also be subject to
such other provisions (whether or not applicable to any other Award or
Recipient) as the Administering Body determines appropriate including without
limitation provisions to assist the Recipient in financing the purchase of
Common Stock through the exercise of Stock Options, provisions for the
forfeiture of or restrictions on resale or other disposition of shares of Common
Stock acquired under any form of benefit, provisions giving the Company the
right to repurchase shares of Common Stock acquired under any form of benefit in
the event the Recipient elects to dispose of such shares, and provisions to
comply with federal and state securities laws and federal and state income tax
withholding requirements.

5.8 NO PRIVILEGES OF STOCK OWNERSHIP. Except as otherwise set forth
herein, a Recipient or a permitted transferee of an Award shall have no rights
as a stockholder with respect to any shares issuable or issued in connection
with the Award until the date of the receipt by the Company of all amounts
payable in connection with exercise of the Award and performance by the
Recipient of all obligations thereunder. Status as an Eligible Person shall not
be construed as a commitment that any Award will be granted under this Plan to
an Eligible Person or to Eligible Persons generally. No person shall have any
right, title or interest in any fund or in any specific asset (including shares
of capital stock) of the Company by reason of any Award granted hereunder.

<PAGE> 268

Neither this Plan (or any documents related hereto) nor any action taken
pursuant hereto shall be construed to create a trust of any kind or a fiduciary
relationship between the Company and any person. To the extent that any person
acquires a right to receive an Award hereunder, such right shall be no greater
than the right of any unsecured general creditor of the Company.

5.9 NONASSIGNABILITY. No Award granted under this Plan shall be
assignable or transferable except (i) by will or by the laws of descent and
distribution, or (ii) subject to the final sentence of this Section 5.9, upon
dissolution of marriage pursuant to a qualified domestic relations order or, in
the discretion of the Administering Body and under circumstances that would not
adversely affect the interests of the Company, pursuant to a nominal transfer
that does not result in a change in beneficial ownership. During the lifetime of
a Recipient, an Award granted to such person shall be exercisable only by the
Recipient (or the Recipient's permitted transferee) or such person's guardian or
legal representative. Notwithstanding the foregoing, (i) no Award owned by a
Recipient subject to Section 16 of the Exchange Act may be assigned or
transferred in any manner inconsistent with Rule 16b-3, and (ii) Incentive Stock
Options (or other Awards subject to transfer restrictions under the IRC) may not
be assigned or transferred in violation of Section 422(b)(5) of the IRC (or any
comparable or successor provision) or the regulations thereunder, and nothing
herein is intended to allow such assignment or transfer.

5.10 INFORMATION TO RECIPIENTS.

(a) The Administering Body in its sole discretion shall determine what,
if any, financial and other information shall be provided to Recipients and when
such financial and other information shall be provided after giving
consideration to applicable federal and state laws, rules and regulations,
including without limitation applicable federal and state securities laws, rules
and regulations.

(b) The furnishing of financial and other information that is
confidential to the Company shall be subject to the Recipient's agreement that
the Recipient shall maintain the confidentiality of such financial and other
information, shall not disclose such information to third parties, and shall not
use the information for any purpose other than evaluating an investment in the
Company's securities under this Plan. The Administering Body may impose other
restrictions on the access to and use of such confidential information and may
require a Recipient to acknowledge the Recipient's obligations under this
Section 5.10(b) (which acknowledgment shall not be a condition to Recipient's
obligations under this Section 5.10(b)).

<PAGE> 269

5.11 WITHHOLDING TAXES. Whenever the granting, vesting or exercise of
any Award granted under this Plan, or the transfer of any shares issued upon
exercise of any Award, gives rise to tax or tax withholding liabilities or
obligations, the Administering Body shall have the right to require the
Recipient to remit to the Company an amount sufficient to satisfy any federal,
state and local withholding tax requirements prior to issuance of such shares.
The Administering Body may, in the exercise of its discretion, allow
satisfaction of tax withholding requirements by accepting delivery of stock of
the Company or by withholding a portion of the stock otherwise issuable in
connection with an Award.

5.12 LEGENDS ON AWARDS AND STOCK CERTIFICATES. Each Award Document and
each certificate representing shares acquired upon vesting or exercise of an
Award shall be endorsed with all legends, if any, required by applicable federal
and state securities and other laws to be placed on the Award Document and/or
the certificate. The determination of which legends, if any, shall be placed
upon Award Documents or the certificates shall be made by the Administering Body
in its sole discretion and such decision shall be final and binding.

5.13 EFFECT OF TERMINATION OF EMPLOYMENT ON INCENTIVE AWARDS.

(i) Termination for Just Cause. Subject to subsection (iii) below,
and except as otherwise provided in a written agreement between the Company and
the Recipient, which may be entered into at any time before or after termination
of employment, in the event of a Just Cause Dismissal of a Recipient all of the
Recipient's unexercised Stock Options, whether or not vested, shall expire and
become unexercisable as of the date of such Just Cause Dismissal.

(ii) Termination other than for Just Cause. Subject to subsection
(iii) below, and except as otherwise provided in a written agreement between the
Company and the Recipient, which may be entered into at any time before or after
termination of employment, in the event of a Recipient's termination of
employment for:

(A) death, Permanent Disability or normal retirement, the
Recipient's unexercised Options shall, whether or not vested,
expire and become unexercisable as of the earlier of (1) the date
such Stock Options would expire in accordance with their terms had
the Recipient remained employed and (2) six months after the date
of employment termination.

(B) any reason other than for Just Cause Dismissal, death,
Permanent Disability or normal retirement, the Recipient's Stock
Options, whether or not vested, shall expire and become
unexercisable as of the earlier of (1) the date such Stock
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Options would expire in accordance with their terms had the Recipient remained
employed and (2) thirty days after the date of employment termination.

(iii) Alteration of Vesting and Exercise Periods. Notwithstanding
anything to the contrary in subsections (i) or (ii) above, the Administering
Body may in its discretion designate shorter or longer periods to exercise Stock
Options following a Recipient's termination of employment; provided, however,
that any shorter periods determined by the Administering Body shall be effective
only if provided for in the instrument that evidences the grant to the Recipient
of such Stock Options or if such shorter period is agreed to in writing by the
Recipient. Notwithstanding anything to the contrary herein, Stock Options shall
be exercisable by a Recipient (or the Recipient's successor in interest)
following such Recipient's termination of employment only to the extent that
installments thereof had become exercisable on or prior to the date of such
termination; provided, however, that the Administering Body may, in its
discretion, elect to accelerate the vesting of all or any portion of any Stock
Options that had not become exercisable on or prior to the date of such
termination.

(iv) Leave of Absence. In the case of any employee on an approved
leave of absence, the Administering Body may make such provision respecting
continuance of a Stock Option as the Administering Body in its discretion deems
appropriate, except that in no event shall a Stock Option be exercisable after
the date such Stock Options would expire in accordance with its terms had the
Recipient remained continuously employed.

5.15 LIMITS ON AWARDS TO CERTAIN ELIGIBLE PERSONS. Notwithstanding
any other provision of this Plan, no one Eligible Person shall be granted any
Awards with respect to more than 200,000 shares of Common Stock in any one
calendar year; provided, however, that this limitation shall not apply if it is
not required in order for the compensation attributable to Awards hereunder to
qualify as Performance-Based Compensation. The limitation set forth in this
Section 5.15 shall be subject to adjustment as provided in Section 3.4 or under
Article VII, but only to the extent such adjustment would not affect the status
of compensation attributable to Awards hereunder as Performance-Based
Compensation.

5.16 SPECIAL PROVISIONS REGARDING CALIFORNIA PERMITTED PLAN.
Notwithstanding any provisions of this Plan to the contrary, during any period
that this Plan constitutes a California Permitted Plan, the terms of any Awards
granted during such period shall comply with the California Commissioner's

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guidelines for options granted to and share purchases by employees, directors
and consultants as set forth in the California Securities Rules Sections
260.140.41 and 260.140.42 in effect at the time the California Commissioner
issues the qualification permit for this Plan, unless and to the extent any such
compliance is waived by the California Commissioner. As of the Effective Date,
such guidelines require, among other matters (i) that the option exercise price
of Stock Options be not less than 85% of the fair value of the underlying shares
as of the grant date of the Stock Option, with the exercise price to be not less
than 110% of the fair value as of such date in the case of Stock Options granted
to Significant Shareholders; (ii) the right to exercise a Stock Option at a rate
of at least 20% per year over a five-year period commencing with the option
grant date; (iii) in the case of stock purchases, a purchase price of at least
85% of the fair value of the shares at the time the stock purchase right is
granted or consummated, with the price to be 100% of the fair value of the
shares at such dates in the case of stock purchases by Significant Stockholders;
and (iv) that Recipients receive financial statements of the Company at least
annually.

ARTICLE VI
INCENTIVE AWARDS

6.1 STOCK OPTIONS.

(a) Nature of Stock Options. Stock Options may be Incentive Stock
Options or Nonqualified Stock Options.

(b) Option Exercise Price. The exercise price for each Stock Option
shall be determined by the Administering Body as of the date such Stock Option
is granted. The exercise price may be greater than or less than the Fair Market
Value of the Common Stock subject to the Option, provided that in no event shall
the exercise price be less than the par value of the shares of Common Stock
subject to the Stock Option. The Administering Body may, with the consent of the
Recipient and subject to compliance with statutory or administrative
requirements applicable to Incentive Stock Options, amend the terms of any Stock
Option to provide that the exercise price of the shares remaining subject to the
Stock Option shall be reestablished at a price not less than 100% of the Fair
Market Value of the Common Stock on the effective date of the amendment. No
modification of any other term or provision of any Stock Option which is amended
in accordance with the foregoing shall be required, although the Administering
Body may, in its discretion, make such further modifications of any such Stock
Option as are not inconsistent with this Plan.

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(c) Option Period and Vesting. Stock Options granted hereunder shall
vest and may be exercised as determined by the Administering Body, except that
exercise of such Stock Options after termination of the Recipient's employment
shall be subject to Section 5.13. Each Stock Option granted hereunder and all
rights or obligations thereunder shall expire on such date as shall be
determined by the Administering Body, but not later than 10 years after the date
the Stock Option is granted and shall be subject to earlier termination as
provided herein or in the Award Document. The Administering Body may in its
discretion at any time and from time to time after the grant of a Stock Option
accelerate vesting of such Option as a whole or in part by increasing the number
of shares then purchasable, provided that the total number of shares subject to
such Stock Option may not be increased. Except as otherwise provided herein, a
Stock Option shall become exercisable, as a whole or in part, on the date or
dates specified by the Administering Body and thereafter shall remain
exercisable until the expiration or earlier termination of the Stock Option.

(d) Special Provisions Regarding Incentive Stock Options.

(i) Notwithstanding anything in this Section 6.1 to the contrary,
the exercise price and vesting period of any Stock Option intended to qualify as
an Incentive Stock Option shall comply with the provisions of Section 422 of the
IRC and the regulations thereunder. As of the Effective Date, such provisions
require, among other matters, that (A) the exercise price must not be less than
the Fair Market Value of the underlying stock as of the date the Incentive Stock
Option is granted, and not less than 110% of the Fair Market Value as of such
date in the case of a grant to a Significant Stockholder; and (B) that the
Incentive Stock Option not be exercisable after the expiration of five years
from the date of grant in the case of an Incentive Stock Option granted to a
Significant Stockholder.

(ii) The aggregate Fair Market Value (determined as of the
respective date or dates of grant) of the Common Stock for which one or more
Options granted to any Recipient under this Plan (or any other option plan of
the Company or any of its subsidiaries or affiliates) may for the first time
become exercisable as Incentive Stock Options under the federal tax laws during
any one calendar year shall not exceed $100,000.

(iii) Any Options granted as Incentive Stock Options pursuant to
this Plan that for any reason fail or cease to qualify as such shall be treated
as Nonqualified Stock Options.

6.2 RESTRICTED STOCK.

(a) Award of Restricted Stock. The Administering Body shall determine
the Purchase Price (if any), the terms of payment of the Purchase Price, the
restrictions upon the Restricted Stock, and when such restrictions

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shall lapse.

(b) Requirements of Restricted Stock. All shares of Restricted Stock
granted or sold pursuant to this Plan will be subject to the following
conditions:

(i) No Transfer. The shares may not be sold, assigned, transferred,
pledged, hypothecated or otherwise disposed of, alienated or encumbered until
the restrictions are removed or expire;

(ii) Certificates. The Administering Body may require that the
certificates representing Restricted Stock granted or sold to a Recipient
pursuant to this Plan remain in the physical custody of an escrow holder or the
Company until all restrictions are removed or expire;

(iii) Restrictive Legends. Each certificate representing Restricted
Stock granted or sold to a Recipient pursuant to this Plan will bear such legend
or legends making reference to the restrictions imposed upon such Restricted
Stock as the Administering Body in its discretion deems necessary or appropriate
to enforce such restrictions; and

(iv) Other Restrictions. The Administering Body may impose such
other conditions on Restricted Stock as the Administering Body may deem
advisable including without limitation restrictions under the Securities Act,
under the Exchange Act, under the requirements of any stock exchange upon which
such Restricted Stock or shares of the same class are then listed and under any
blue sky or other securities laws applicable to such shares.

(c) Lapse of Restrictions. The restrictions imposed upon Restricted
Stock will lapse in accordance with such terms or other conditions as are
determined by the Administering Body.

(d) Rights of Recipient. Subject to the provisions of Section 6.2(b) and
any restrictions imposed upon the Restricted Stock, the Recipient will have all
rights of a stockholder with respect to the Restricted Stock granted or sold to
such Recipient under this Plan, including without limitation the right to vote
the shares and receive all dividends and other distributions paid or made with
respect thereto.

(e) Termination of Employment. Unless the Administering Body in its
discretion determines otherwise, upon a Recipient's termination of employment
for any reason, all of the Recipient's Restricted Stock remaining subject to
restrictions imposed pursuant to this Plan on the date of such termination of
employment shall be repurchased by the Company at the Purchase Price (if any).

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6.3 STOCK APPRECIATION RIGHTS.

(a) Granting of Stock Appreciation Rights. The Administering Body may at
any time and from time to time approve the grant to Eligible Persons of Stock
Appreciation Rights, related or unrelated to Stock Options.

(b) SARs Related to Options.

(i) A Stock Appreciation Right granted in connection with a Stock
Option granted under this Plan will entitle the holder of the related Stock
Option, upon exercise of the Stock Appreciation Right, to surrender such Stock
Option, or any portion thereof to the extent previously vested but unexercised,
with respect to the number of shares as to which such Stock Appreciation Right
is exercised, and to receive payment of an amount computed pursuant to Section
6.3(b)(iii). Such Stock Option will, to the extent surrendered, then cease to be
exercisable.

(ii) A Stock Appreciation Right granted in connection with a Stock
Option hereunder will be exercisable at such time or times, and only to the
extent that, the related Stock Option is exercisable, and will not be
transferable except to the extent that such related Stock Option may be
transferable.

(iii) Upon the exercise of a Stock Appreciation Right related to a
Stock Option, the Recipient will be entitled to receive payment of an amount
determined by multiplying: (i) the difference obtained by subtracting the
exercise price of a share of Common Stock specified in the related Stock Option
from the Fair Market Value of a share of Common Stock on the date of exercise of
such Stock Appreciation Right (or as of such other date or as of the occurrence
of such event as may have been specified in the instrument evidencing the grant
of the Stock Appreciation Right), by (ii) the number of shares as to which such
Stock Appreciation Right is exercised.

(c) SARs Unrelated to Options. The Administering Body may grant Stock
Appreciation Rights unrelated to Stock Options to Eligible Persons. Section
6.3(b)(iii) shall be used to determine the amount payable at exercise under such
Stock Appreciation Right, except that in lieu of the Option exercise price
specified in the related Stock Option the initial base amount specified in the
Incentive Award shall be used.

(d) Limits. Notwithstanding the foregoing, the Administering Body, in
its discretion, may place a dollar limitation on the maximum amount that will be
payable upon the exercise of a Stock Appreciation Right under this Plan.

<PAGE> 275

(e) Payments. Payment of the amount determined under the foregoing
provisions may be made solely in whole shares of Common Stock valued at their
Fair Market Value on the date of exercise of the Stock Appreciation Right or,
alternatively, at the sole discretion of the Administering Body, in cash or in a
combination of cash and shares of Common Stock as the Administering Body deems
advisable. The Administering Body has full discretion to determine the form in
which payment of a Stock Appreciation Right will be made and to consent to or
disapprove the election of a Recipient to receive cash in full or partial
settlement of a Stock Appreciation Right. If the Administering Body decides to
make full payment in shares of Common Stock, and the amount payable results in a
fractional share, payment for the fractional share will be made in cash.

(f) Rule 16b-3. The Administering Body may, at the time a Stock
Appreciation Right is granted, impose such conditions on the exercise of the
Stock Appreciation Right as may be required to satisfy the requirements of Rule
16b-3 (or any other comparable provisions in effect at the time or times in
question).

6.4 STOCK PAYMENTS. The Administering Body may approve Stock Payments of
the Company's Common Stock to any Eligible Person for all or any portion of the
compensation (other than base salary) or other payment that would otherwise
become payable by the Company to the Eligible Person in cash.

6.5 DIVIDEND EQUIVALENTS. The Administering Body may grant Dividend
Equivalents to any Recipient who has received a Stock Option, SAR or other
Incentive Award denominated in shares of Common Stock. Such Dividend Equivalents
shall be effective and shall entitle the recipients thereof to payments during
the Applicable Dividend Period. Dividend Equivalents may be paid in cash, Common
Stock or other Incentive Awards; the amount of Dividend Equivalents paid other
than in cash shall be determined by the Administering Body by application of
such formula as the Administering Body may deem appropriate to translate the
cash value of dividends paid to the alternative form of payment of the Dividend
Equivalent. Dividend Equivalents shall be computed as of each dividend record
date and shall be payable to recipients thereof at such time as the
Administering Body may determine.

6.6 STOCK BONUSES. The Administering Body may issue shares of Common
Stock to Eligible Persons as bonuses for services rendered or for any other
valid consideration on such terms and conditions as the Administering Body may
determine.

6.7 STOCK SALES. The Administering Body may sell to Eligible Persons
shares of Common Stock on such terms and conditions as the Administering Body

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may determine.

6.8 PHANTOM STOCK. The Administering Body is authorized to grant Awards
of Phantom Stock. Phantom Stock is a cash bonus granted under this Plan measured
by the Fair Market Value of a specified number of shares of Common Stock on a
specified date, or measured by the excess of such Fair Market Value over a
specified minimum, which may but need not include a Dividend Equivalent.

6.9 OTHER STOCK-BASED BENEFITS. The Administering Body is authorized to
grant Other Stock-Based Benefits. Other Stock-Based Benefits are any
arrangements granted under this Plan not otherwise described above which (i) by
their terms might involve the issuance or sale of Common Stock or (ii) involve a
benefit that is measured, as a whole or in part, by the value, appreciation,
dividend yield or other features attributable to a specified number of shares of
Common Stock.

ARTICLE VII
REORGANIZATIONS

7.1 CORPORATE TRANSACTIONS NOT INVOLVING A CHANGE IN CONTROL. If the
Company shall consummate any Reorganization not involving a Change of Control in
which holders of shares of Common Stock are entitled to receive in respect of
such shares any securities, cash or other consideration (including without
limitation a different number of shares of Common Stock), each Award outstanding
under this Plan shall thereafter be exercisable, in accordance with this Plan,
only for the kind and amount of securities, cash and/or other consideration
receivable upon such Reorganization by a holder of the same number of shares of
Common Stock as are subject to that Award immediately prior to such
Reorganization, and any adjustments will be made in the sole discretion of the
Administering Body to the terms of the Award as the Administering Body may deem
appropriate to give effect to the Reorganization.

7.2 CORPORATE TRANSACTIONS INVOLVING A CHANGE IN CONTROL. As of the
effective time and date of any Change in Control this Plan and any then
outstanding Awards (whether or not vested) shall automatically terminate unless
(i) provision is made in writing in connection with such transaction for the
continuance of this Plan and for the assumption of such Awards, or for the
substitution for such Awards of new awards covering the securities of a
successor entity or an affiliate thereof, with appropriate adjustments as to the
number and kind of securities and exercise prices, in which event this Plan and
such outstanding Awards shall continue or be replaced, as the case may be, in
the manner and under the terms so provided; or (ii) the Board otherwise shall
provide in writing for such adjustments as it deems appropriate in the terms and
conditions of the then-outstanding Awards (whether or not vested), including

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without limitation (A) accelerating the vesting of outstanding Awards, and/or
(B) providing for the cancellation of Awards and their automatic conversion into
the right to receive the securities, cash or other consideration that a holder
of the shares underlying such Awards would have been entitled to receive upon
consummation of such Change in Control had such shares been issued and
outstanding immediately prior to the effective date and time of the Change in
Control (net of the appropriate option exercise prices). If, pursuant to the
foregoing provisions of this Section 7.2, this Plan and the Awards shall
terminate by reason of the occurrence of a Change in Control without provision
for any of the action(s) described in clause (i) or (ii) hereof, then any
Recipient holding outstanding Awards shall have the right, at such time
immediately prior to the consummation of the Change in Control as the Board
shall designate, to exercise the Recipient's Awards to the full extent not
theretofore exercised, including any installments which have not yet become
vested.

ARTICLE VIII
DEFINITIONS

Capitalized terms used in this Plan and not otherwise defined shall have
the meanings set forth below:

"ADMINISTERING BODY" shall mean, subject to the provisions of Section
4.1(b)(ii) hereof, the Board as long as no Committee has been appointed and is
in effect and shall mean the Committee once the Committee has been appointed and
is in effect.

"AFFILIATED ENTITY" means any Parent Corporation or Subsidiary
Corporation.

"APPLICABLE DIVIDEND PERIOD" means (i) the period between the date a
Dividend Equivalent is granted and the date the related Stock Option, SAR, or
other Incentive Award is exercised, terminates, or is converted to Common Stock,
or (ii) such other time as the Administering Body may specify in the written
instrument evidencing the grant of the Dividend Equivalent.

"AWARD" means any Incentive Award.

"AWARD DOCUMENT" means the agreement or confirming memorandum setting
forth the terms and conditions of an Award.

"BOARD" means the Board of Directors of the Company.

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"CALIFORNIA COMMISSIONER" means the Commissioner of Corporations of the
State of California.

"CALIFORNIA PERMITTED PLAN" means this Plan when at any time the
issuance of securities under this Plan is not exempt from qualification under
the California Securities Law and the issuance of securities under this Plan is
subject to a qualification permit issued by the California Commissioner.

"CALIFORNIA SECURITIES LAW" means the California Corporate Securities
Law of 1968, as amended.

"CALIFORNIA SECURITIES RULES" means the Rules of the California
Commissioner adopted under the California Securities Law.

"CHANGE IN CONTROL" means the following and shall be deemed to occur if
any of the following events occur:

(i) Any Person becomes the beneficial owner (within the meaning
of Rule 13d-3 promulgated under the Exchange Act) of 50% or more of
either the then outstanding shares of Common Stock or the combined
voting power of the Company's then outstanding securities entitled to
vote generally in the election of directors; or

(ii) Individuals who, as of the effective date hereof,
constitute the Board of Directors of the Company ("Incumbent Board")
cease for any reason to constitute at least a majority of the Board of
Directors of the Company, provided that any individual who becomes a
director after the effective date hereof whose election, or nomination
for election by the Company's stockholders, is approved by a vote of at
least a majority of the directors then comprising the Incumbent Board
shall be considered to be a member of the Incumbent Board unless that
individual was nominated or elected by any Person having the power to
exercise, through beneficial ownership, voting agreement and/or proxy,
20% or more of either the then outstanding shares of Common Stock or the
combined voting power of the Company's then outstanding voting
securities entitled to vote generally in the election of directors, in
which case that individual shall not be considered to be a member of the
Incumbent Board unless such individual's election or nomination for
election by the Company's stockholders is approved by a vote of at least
two-thirds of the directors then comprising the Incumbent Board; or

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(iii) Consummation by the Company of the sale or other
disposition by the Company of all or substantially all of the Company's
assets or a Reorganization of the Company with any other person,
corporation or other entity, other than:

(A) a Reorganization that would result in the voting
securities of the Company outstanding immediately prior thereto (or, in
the case of a reorganization or merger or consolidation that is preceded
or accomplished by an acquisition or series of related acquisitions by
any Person, by tender or exchange offer or otherwise, of voting
securities representing 5% or more of the combined voting power of all
securities of the Company, immediately prior to such acquisition or the
first acquisition in such series of acquisitions) continuing to
represent, either by remaining outstanding or by being converted into
voting securities of another entity, more than 50% of the combined
voting power of the voting securities of the Company or such other
entity outstanding immediately after such reorganization or merger or
consolidation (or series of related transactions involving such a
reorganization or merger or consolidation), or

(B) a Reorganization effected to implement a
recapitalization or reincorporation of the Company (or similar
transaction) that does not result in a material change in beneficial
ownership of the voting securities of the Company or its successor; or

(iv) Approval by the stockholders of the Company or an order by
a court of competent jurisdiction of a plan of liquidation of the
Company.

"COMMISSION" means the Securities and Exchange Commission.

"COMMITTEE" means the committee appointed by the Board to administer
this Plan pursuant to Section 4.1.

"COMMON STOCK" means the common stock of the Company, $.01 par value per
share, as constituted on the Effective Date of this Plan, and as thereafter
adjusted as a result of any one or more events requiring adjustment of
outstanding Awards under Section 3.4 above.

"COMPANY" means Diedrich Coffee, Inc., a Delaware corporation.

"DISINTERESTED DIRECTOR" means any non-employee director of the Company
who qualifies as "disinterested" within the meaning of Rule 16b-3.

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"DIVIDEND EQUIVALENT" means a right granted by the Company under Section
6.5 to a holder of a Stock Option, Stock Appreciation Right or other Incentive
Award denominated in shares of Common Stock to receive from the Company during
the Applicable Dividend Period payments equivalent to the amount of dividends
payable to holders of the number of shares of Common Stock underlying such Stock
Option, Stock Appreciation Right, or other Incentive Award.

"EFFECTIVE DATE" means July 16, 1996, which is the date this Plan was
adopted by the Board.

"ELIGIBLE PERSON" shall include directors, officers, employees,
consultants and advisors of the Company or of any Affiliated Entity; provided,
however, that Disinterested Directors shall not be Eligible Persons at any time
the Company is an Exchange Act Registered Company.

"ERISA" means the Employee Retirement Income Security Act of 1974, as
amended.

"EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended.

"EXCHANGE ACT REGISTERED COMPANY" means that the Company has any class
of any equity security registered pursuant to Section 12 of the Exchange Act.

"EXPIRATION DATE" means the tenth anniversary of the Effective Date.

"FAIR MARKET VALUE" of a share of the Company's capital stock as of a
particular date shall be: (i) if the stock is listed on an established stock
exchange or exchanges (including for this purpose, the Nasdaq National Market),
the mean between the highest and lowest sale prices of the stock quoted for such
date in the Transactions Index of each such exchange as averaged with such mean
price as reported on any and all other exchanges, as published in The Wall
Street Journal and determined by the Administering Body, or, if no sale price
was quoted in any such Index for such date, then as of the next preceding date
on which such a sale price was quoted; or (ii) if the stock is not then listed
on an exchange or the Nasdaq National Market, the average of the closing bid and
asked prices per share for the stock in the over-the-counter market as quoted on
The Nasdaq Small Cap Market on such date (in the case of (i) or (ii), subject to
adjustment as and if necessary and appropriate to set an exercise price not less
than 100% of the fair market value of the stock on the date an option is
granted); or (iii) if the stock is not then listed on an exchange or quoted in
the over-the-counter market, an amount determined in good faith by the
Administering Body; provided, however, that (A) when appropriate, the

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Administering Body in determining Fair Market Value of capital stock of the
Company may take into account such other factors as it may deem appropriate
under the circumstances and (B) if the stock is traded on the Nasdaq Small Cap
Market and both sales prices and bid and asked prices are quoted or available,
the Administering Body may elect to determine Fair Market Value under either
clause (i) or (ii) above. Notwithstanding the foregoing, the Fair Market Value
of capital stock for purposes of grants of Incentive Stock Options shall be
determined in compliance with applicable provisions of the IRC. The Fair Market
Value of rights or property other than capital stock of the Company means the
fair market value thereof as determined by the Committee on the basis of such
factors as it may deem appropriate.

"INCENTIVE AWARD" means any Stock Option, Restricted Stock, Stock
Appreciation Right, Stock Payment, Stock Bonus, Stock Sale, Phantom Stock,
Dividend Equivalent, or Other Stock-Based Benefit granted or sold to an Eligible
Person under this Plan.

"INCENTIVE STOCK OPTION" means a Stock Option that qualifies as an
incentive stock option under Section 422 of the IRC.

"IRC" means the Internal Revenue Code of 1986, as amended.

"JUST CAUSE DISMISSAL" shall mean a termination of a Recipient's
employment for any of the following reasons: (i) the Recipient violates any
reasonable rule or regulation of the Board, the Company's Chief Executive
Officer or the Recipient's superiors that results in damage to the Company or
which, after written notice to do so, the Recipient fails to correct within a
reasonable time; (ii) any willful misconduct or gross negligence by the
Recipient in the responsibilities assigned to the Recipient; (iii) any willful
failure to perform the Recipient's job as required to meet Company objectives;
(iv) any wrongful conduct of a Recipient which has an adverse impact on the
Company or which constitutes a misappropriation of Company assets; (v) the
Recipient's performing services for any other person or entity which competes
with the Company while the Recipient is employed by the Company, without the
written approval of the Chief Executive Officer of the Company; or (vi) any
other conduct that the Administering Body determines constitutes Just Cause for
Dismissal; provided, however, that if a Recipient is party to an employment
agreement with the Company providing for just cause dismissal (or some
comparable notion) of Recipient from Recipient's employment with the Company,
"Just Cause Dismissal" for purposes of this Plan shall have the same meaning as
ascribed thereto or to such comparable notion in such employment agreement.

"NONQUALIFIED STOCK OPTION" means a Stock Option that is not an
Incentive Stock Option.

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"OTHER STOCK-BASED BENEFITS" means an Incentive Award granted under
Section 6.9 of this Plan.

"OUTSIDE DIRECTOR" means an "outside director" as defined in the
regulations adopted under Section 162(m) of the IRC.

"PARENT CORPORATION" means any Parent Corporation as defined in Section
424(e) of the IRC.

"PAYMENT EVENT" means the event or events giving rise to the right to
payment of a Performance Award.

"PERFORMANCE-BASED COMPENSATION" means performance-based compensation as
described in Section 162(m) of the IRC. If the amount of compensation an
Eligible Person will receive under any Award is not based solely on an increase
in the value of Common Stock after the date of grant or award, the Committee, in
order to qualify an Award as performance-based compensation under Section 162(m)
of the IRC, can condition the grant, award, vesting, or exercisability of such
an Award on the attainment of a preestablished, objective performance goal. For
this purpose, a preestablished, objective performance goal may include one or
more of the following performance criteria: (a) cash flow, (b) earnings per
share (including earnings before interest, taxes, and amortization), (c) return
on equity, (d) total stockholder return, (e) return on capital, (f) return on
assets or net assets, (g) income or net income, (h) operating income or net
operating income, (i) operating margin, (j) return on operating revenue, and (k)
any other similar performance criteria.

"PERSON" means any person, entity or group, within the meaning of
Section 13(d) or 14(d) of the Exchange Act, but excluding (i) the Company and
its subsidiaries, (ii) any employee stock ownership or other employee benefit
plan maintained by the Company that is qualified under ERISA and (iii) an
underwriter or underwriting syndicate that has acquired the Company's securities
solely in connection with a public offering thereof.

"PERMANENT DISABILITY" shall mean that the Recipient becomes physically
or mentally incapacitated or disabled so that the Recipient is unable to perform
substantially the same services as the Recipient performed prior to incurring
such incapacity or disability (the Company, at its option and expense, being
entitled to retain a physician to confirm the existence of such incapacity or
disability, and the determination of such physician to be binding upon the
Company and the Recipient), and such incapacity or disability continues for a

<PAGE> 283

period of three consecutive months or six months in any 12-month period or such
other period(s) as may be determined by the Committee with respect to any Award,
provided that for purposes of determining the period during which an Incentive
Stock Option may be exercised pursuant to Section 5.13(ii) hereof, Permanent
Disability shall mean "permanent and total disability" as defined in Section
22(e) of the IRC.

"PHANTOM STOCK" means an Incentive Award granted under Section 6.8 of
this Plan.

"PLAN" means this 1996 Stock Incentive Plan of the Company.

"PLAN TERM" means the period during which this Plan remains in effect
(commencing the Effective Date and ending on the Expiration Date).

"PURCHASE PRICE" means the purchase price (if any) to be paid by a
Recipient for Restricted Stock as determined by the Committee (which price shall
be at least equal to the minimum price required under applicable laws and
regulations for the issuance of Common Stock which is nontransferable and
subject to a substantial risk of forfeiture until specific conditions are met).

"RECIPIENT" means a person who has received an Award under this Plan.

"REORGANIZATION" means any merger, consolidation or other
reorganization.

"RESTRICTED STOCK" means Common Stock that is the subject of an Award
made under Section 6.2 and which is nontransferable and subject to a substantial
risk of forfeiture until specific conditions are met as set forth in this Plan
and in any statement evidencing the grant of such Incentive Award.

"RULE 16B-3" means Rule 16b-3 promulgated under the Exchange Act.

"SECURITIES ACT" means the Securities Act of 1933, as amended.

"SIGNIFICANT STOCKHOLDER" is an individual who, at the time a Stock
Option is granted to such individual under this Plan, owns more than ten percent
(10%) of the combined voting power of all classes of stock of the Company or of
any Parent Corporation or Subsidiary Corporation (after application of the
attribution rules set forth in Section 424(d) of the IRC).

"STOCK APPRECIATION RIGHT" or "SAR" means a right granted under Section
6.3 to receive a payment that is measured with reference to the amount by which
the Fair Market Value of a specified number of shares of Common Stock
appreciates from a specified date, such as the date of grant of the SAR, to the

<PAGE> 284
date of exercise.

"STOCK BONUS" means an issuance or delivery of unrestricted or
restricted shares of Common Stock under Section 6.6 of this Plan as a bonus for
services rendered or for any other valid consideration under applicable law.

"STOCK PAYMENT" means a payment in shares of the Company's Common Stock
to replace all or any portion of the compensation (other than base salary) that
would otherwise become payable to a Recipient.

"STOCK OPTION" means a right to purchase stock of the Company granted
under Section 6.1 of this Plan.

"STOCK SALE" means a sale of Common Stock to an Eligible Person under
Section 6.7 of this Plan.

"SUBSIDIARY CORPORATION" means any Subsidiary Corporation as defined in
Section 425(f) of the IRC.

<PAGE> 285

APPENDIX

DIEDRICH COFFEE, INC.

2144 MICHELSON DRIVE, IRVINE, CA 92612

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Timothy J. Ryan, Martin R. Diedrich and Ann
Wride, and each of them, as Proxies, each with the power to appoint his or her
substitute, and hereby authorizes them to represent and to vote as designated
below all the shares of common stock of Diedrich Coffee, Inc. held of record by
the undersigned on June 1, 1999, at the special meeting of stockholders to be
held on June 30, 1999, and at any postponements or adjournments thereof. The
proposals referred to below are described in the joint proxy
statement/prospectus dated June 9, 1999.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE FOLLOWING PROPOSALS:

1. TO APPROVE THE ISSUANCE OF DIEDRICH COFFEE COMMON STOCK:

- up to a maximum of 2,375,000 shares to be issued to the stockholders of
Coffee People pursuant to the merger agreement; and

[ ] FOR [ ] AGAINST [ ] ABSTAIN

2. ELECTION OF DIRECTORS. To elect the following six directors to serve until
the next annual meeting of stockholders of Diedrich Coffee and until their
respective successors are elected and qualified.

[ ] FOR All nominees listed at right [ ] WITHHOLD AUTHORITY NOMINEES: John E. Martin, Timothy J. Ryan, Martin
(except as marked to the contrary) R. Diedrich, Paul C. Heeschen, Lawrence Goelman and
Peter Churm
</TABLE>

3. APPROVAL OF AMENDMENT TO THE DIEDRICH COFFEE 1996 STOCK INCENTIVE PLAN TO
INCREASE BY 500,000 SHARES THE TOTAL NUMBER OF SHARES OF COMMON STOCK THAT
MAY BE ISSUED UNDER THE PLAN.

[ ] FOR [ ] AGAINST [ ] ABSTAIN

4. RATIFICATION OF THE SELECTION OF KPMG LLP AS INDEPENDENT ACCOUNTANTS FOR
DIEDRICH COFFEE FOR THE CURRENT FISCAL YEAR.

[ ] FOR [ ] AGAINST [ ] ABSTAIN

(IMPORTANT -- PLEASE SIGN ON OTHER SIDE)
<PAGE> 286

(CONTINUED FROM OTHER SIDE)

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR PROPOSALS 1, 2, 3 AND 4.

Dated:
(Signature)
(Signature)

Please sign your name
exactly as it appears
hereon. When shares are
held by joint tenants,
both should sign. When
signing as attorney,
executor, administrator,
trustee or guardian,
please give full title
as such. If a
corporation, please sign
in full corporate name
by President or other
authorized officer. If a
partnership, please sign
in full partnership name
by authorized person.

PLEASE MARK, SIGN, DATE
AND RETURN THIS PROXY
CARD PROMPTLY USING THE
ENCLOSED ENVELOPE.
<PAGE> 287

PROXY APPENDIX

COFFEE PEOPLE, INC.
PROXY SOLICITED BY THE BOARD OF DIRECTORS FOR THE
SPECIAL MEETING OF STOCKHOLDERS, JUNE 30, 1999

The undersigned hereby appoints Robert R. Rodriguez and Thomas M.
Twitchel, and each of them, the proxies and attorneys-in-fact of the
undersigned, with full power of substitution in each, for and in the name of the
undersigned to attend the Special Meeting of Stockholders of Coffee People, Inc.
to be held June 30, 1999 at 10:00 a.m. local time at the Embassy Suites Hotel,
1441 Canyon Del Rey, Seaside, California, and any and all adjournments thereof,
and to vote thereat the number of shares of Common Stock which the undersigned
would be entitled to vote if then personally present as follows:

(CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE)

FOLD AND DETACH HERE
<PAGE> 288
Please mark
your vote as
indicated in [X]
this example.

1. TO APPROVE AND ADOPT THE AGREEMENT AND PLAN FOR AGAINST ABSTAIN
OF MERGER DATED AS OF MARCH 16, 1999 AMONG [ ] [ ] [ ]
COFFEE PEOPLE, INC., DIEDRICH COFFEE, INC. AND
CP ACQUISITION CORP. AND APPROVE THE MERGER OF
CP ACQUISITION CORP. WITH AND INTO COFFEE
PEOPLE, INC.

2. TO APPROVE THE AMENDMENT OF COFFEE PEOPLE'S FOR AGAINST ABSTAIN
ARTICLES OF INCORPORATION TO CHANGE THAT PAR [ ] [ ] [ ]
VALUE OF THE COMMON STOCK FROM NO PAR VALUE
TO $.00001 PAR VALUE PER SHARE AND REDUCE THE
AUTHORIZED CAPITAL FROM 60,000,000 SHARES TO
25,000,000 SHARES.

THIS PROXY WILL BE VOTED AS SPECIFIED OR, IF NO CHOICE IS SPECIFIED, WILL BE
VOTED IN FAVOR OF THE MATTERS DESCRIBED IN ITEMS 1 AND 2, AND, AS SAID PROXIES
DEEM ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

Signature(s) ________________________________________ Date ______________, 1999

(Please sign exactly as your name appears hereon indicating your official title
when signing in a representative capacity.)

FOLD AND DETACH HERE

COFFEE PEOPLE, INC.
SPECIAL MEETING OF STOCKHOLDERS
EMBASSY SUITES HOTEL
1441 CANYON DEL REY
SEASIDE, CALIFORNIA
JUNE 30, 1999 10:00 A.M.

ADMITTANCE TICKET

This ticket entitles you and one guest to attend the Special Meeting.

CAMERAS AND RECORDING DEVICES WILL NOT BE ALLOWED AT THE MEETING.

Dear Stockholder:

The 1999 Special Meeting of Stockholders of Coffee People, Inc. (the "Company")
will be held at the Embassy Suites Hotel, 1441 Canyon Del Rey, Seaside,
California, on June 30, 1999 at 10:00 a.m., Local Time. At the meeting,
stockholders will act to approve the merger of the Company with a wholly-owned
subsidiary of Diedrich Coffee, Inc. and approve and adopt the related merger
agreement, and to approve the amendment of the Company's article of
incorporation to change the par value of the stock and reduce the authorized
capital.

Your vote is important. Whether or not you plan to attend the meeting, please
review the enclosed proxy statement, complete the proxy form and return it
promptly in the envelope provided.

If you plan to attend the special meeting in person, please note that attendance
at the meeting will be limited to you and one guest.

Sincerely,
Mark J. Archer
Executive Vice President, Chief Financial Officer
and Secretary

<PAGE> 289

PART II
INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

Diedrich Coffee is a Delaware corporation. Section 145(a) of the DGCL
provides that a Delaware corporation may indemnify any person who was or is a
party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of Diedrich Coffee) by
reason of the fact that such person is or was a director, officer, employee or
agent of Diedrich Coffee, or is or was serving at the request of Diedrich Coffee
as a director, officer, employee or agent of another corporation or enterprise,
against expenses, judgments, fines and amounts paid in settlement actually and
reasonably incurred by such person in connection with such action, suit or
proceeding if he or she acted in good faith and in a manner he or she reasonably
believed to be in or not opposed to the best interests of Diedrich Coffee, and,
with respect to any criminal action or proceeding, had no cause to believe his
or her conduct was unlawful.

Section 145(b) of the DGCL provides that a Delaware corporation may
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action or suit by or in the right of
Diedrich Coffee to procure a judgment in its favor by reason of the fact that
such person acted in any of the capacities set forth above, against expenses
actually and reasonably incurred by such person in connection with the defense
or settlement of such action or suit if he or she acted under similar standards,
except that no indemnification may be made in respect of any claim, issue or
matter as to which such person shall have been adjudged to be liable for
negligence or misconduct in the performance of his or her duty to Diedrich
Coffee unless and only to the extent that the court in which such action or suit
was brought shall determine that, despite the adjudication of liability but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to be indemnified for such expenses which the court shall deem proper.

Section 145 of the DGCL further provides that to the extent a director or
officer of a corporation has been successful in the defense of any action, suit
or proceeding referred to in subsections (a) and (b) or in the defense of any
claim, issue or matter therein, such officer or director shall be indemnified
against expenses actually and reasonably incurred by him or her in connection
therewith; that indemnification provided for by Section 145 shall not be deemed
exclusive of any other rights to which the indemnified party may be entitled;
and that Diedrich Coffee may purchase and maintain insurance on behalf of a
director or officer of Diedrich Coffee against any liability asserted against
such officer or director and incurred by him or her in any such capacity or
arising out of his or her status as such, whether or not Diedrich Coffee would
have the power to indemnify him or her against such liabilities under Section
145.

Diedrich Coffee's certificate of incorporation limits, to the maximum
extent permitted by the Delaware General Corporation Law, the personal liability
of directors and officers for monetary damages for breach of their fiduciary
duties as directors and officers, other than liabilities arising from acts or
omissions that involve intentional misconduct, fraud or knowing violations of
law or the payment of distributions in violation of Delaware law. The
certificate of incorporation provides further that Diedrich Coffee shall
indemnify, to the fullest extent permitted by Delaware law, any person made a
party to an action or proceeding by reason of the fact that such person was a
director, officer, employee or agent of Diedrich Coffee. Subject to Diedrich
Coffee's certificate of incorporation, the bylaws provide that Diedrich Coffee
shall indemnify directors and officers for all costs reasonably incurred in
connection with any action, suit or proceeding in which such director or officer
is made a party by virtue of his being an officer or director of Diedrich Coffee
except where such director or officer is finally adjudged to have been derelict
in the performance of his duties as such director or officer.

II-1
<PAGE> 290

Diedrich Coffee has entered into separate indemnification agreements with
its directors and officers containing provisions that provide for the maximum
indemnity allowed to directors and officers by the Delaware law and Diedrich
Coffee's bylaws, subject to certain exceptions. The indemnification agreements
may require Diedrich Coffee, among other obligations, to indemnify such
directors and officers against certain liabilities that may arise by reason of
their status as directors and officers, other than liabilities arising from
willful misconduct of a culpable nature, provided that such person acted in good
faith and in a manner that he or she reasonably believed to be in or not opposed
to the best interests of Diedrich Coffee and, in the case of a criminal
proceeding, had no reasonable cause to believe that his conduct was unlawful. In
addition, the indemnification agreements provide generally that Diedrich Coffee
will, subject to certain exceptions, advance the expenses incurred by directors
and officers as a result of any proceeding against them as to which they may be
entitled to indemnification. Diedrich Coffee believes these agreements are
necessary to attract and retain qualified persons as directors and officers.
Diedrich Coffee also maintains directors' and officers' liability insurance.

ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

(A) EXHIBITS

<TABLE>
<C> <S>
2.1 Form of Agreement and Plan of Merger by and between Diedrich
Coffee, a California corporation, and Diedrich Coffee, Inc.,
a Delaware corporation(1)
2.2 Agreement and Plan of Merger dated as of March 16, 1999, by
and among Diedrich Coffee, CP Acquisition Corp., a wholly
owned subsidiary of Diedrich Coffee, and Coffee People
(included as Appendix A to the joint proxy
statement/prospectus forming a part of this Registration
Statement and incorporated herein by reference)
3.1 Certificate of Incorporation of the Company(1)
3.2 Bylaws of the Company(1)
4.1 Purchase Agreement for Series A Preferred Stock dated as of
December 11, 1992 by and among Diedrich Coffee, Martin R.
Diedrich, Donald M. Holly, SNV Enterprises and D.C.H.,
L.P.(1)
4.2 Purchase Agreement for Series B Preferred Stock dated as of
June 29, 1995 by and among Diedrich Coffee, Martin R.
Diedrich, Steven A. Lupinacci, Redwood Enterprises VII, L.P.
and Diedrich Partners I, L.P.(1)
4.3 Specimen Stock Certificate(1)
4.4 Form of Conversion Agreement in connection with the
conversion of Series A and Series B Preferred Stock into
Common Stock(1)
4.5 Form of Lock-up Letter Agreement among The Second Cup, Ltd.
and Diedrich Coffee, Inc.(2)
4.6 Voting Agreement and Irrevocable Proxy dated as of March 16,
1999 by and among Diedrich Coffee, Inc., D.C.H., L.P., Peter
Churm, Martin R. Diedrich, Lawrence Goelman, Paul C.
Heeschen, John E. Martin, Timothy J. Ryan, and Second Cup
USA Holdings Ltd.(2)
5.1 Opinion of Gibson, Dunn & Crutcher LLP
10.1 Form of Indemnification Agreement(1)
10.2 Diedrich Coffee 1996 Stock Incentive Plan(1)
</TABLE>

II-2
<PAGE> 291

<TABLE>
<C> <S>
10.3 Diedrich Coffee 1996 Non-Employee Directors Stock Option Plan(1)
10.4 Agreement of Sale dated as of February 23, 1996 by and among Diedrich Coffee (as
purchaser) and Brothers Coffee Bars, Inc. and Brothers Gourmet Coffees, Inc. (as
sellers)(1)
10.5 Separation agreement dated May 13, 1997 between Steven A. Lupinacci and Diedrich
Coffee, Inc.(3)
10.6 Letter agreement by and between the Company and John E. Martin appointing Mr. Martin
Chairman of the Board, dated as of November 17, 1997(4)
10.7 Stock Option Plan and Agreement by and between the Company and John E. Martin granting
Mr. Martin the option to purchase up to 850,000 shares of the Common Stock of the
Company, dated as of November 17, 1997(4)
10.8 Common Stock Purchase Agreement by and between the Company and John E. Martin under
which Mr. Martin agrees to purchase 333,333 shares of the Common Stock of the Company,
dated as of November 17, 1997(4)
10.9 Employment Agreement by and between the Company and Timothy J. Ryan retaining Mr. Ryan
as Chief Executive Officer, dated as of November 17, 1997(4)
10.10 Stock Option Plan and Agreement by and between the Company and Timothy J. Ryan granting
Mr. Ryan the option to purchase up to 600,000 shares of the Common Stock of the
Company, dated as of November 17, 1997(4)
10.11 Common Stock Purchase Agreement by and between the Company and Timothy J. Ryan under
which Mr. Ryan agrees to purchase 16,667 shares of the Common Stock of the Company,
dated as of November 17, 1997(4)
10.12 Form of Promissory Note made in favor of Nuvrty, Inc., the Ocean Trust and the
Grandview Trust(5)
10.13 Form of Term Loan Agreement made in favor of Nuvrty, Inc., the Ocean Trust and the
Grandview Trust(5)
10.14 Form of Security Agreement made in favor of Nuvrty, Inc., the Ocean Trust and the
Grandview Trust(5)
10.15 Form of Warrant Agreement made in favor of Nuvrty, Inc., the Ocean Trust and the
Grandview Trust(5)
10.16 Form of Intercreditor Agreement made in favor of Nuvrty, Inc., the Ocean Trust and the
Grandview Trust(5)
10.17 Form of Common Stock and Option Purchase Agreement with Franchise Mortgage Acceptance
Company dated as of April 3, 1998(6)
10.18 Separation and Release Agreement dated January 28, 1998 with Kerry W. Coin(6)
10.19 Employment Agreement with Ann Wride dated April 8, 1998(7)
10.20 Employment Agreement with Dolf Berle dated April 8, 1998(8)
10.21 Employment Agreement with Catherine Saar dated June 11, 1998(8)
10.22 Form of Franchise Agreement(9)
10.23 Form of Area Development Agreement(9)
10.24 Employment Agreement with Martin Diedrich dated June 29, 1998(2)
11.1 Statement re: Computation of Per Share Earnings
21.1 List of subsidiaries(2)
23.1 Consent of Gibson, Dunn & Crutcher, LLP (included as part of its opinion filed as
Exhibit 5.1 and incorporated herein by reference)
23.2 Consent of KPMG LLP
23.3 Consent of PricewaterhouseCoopers LLP, Independent Accountants (Toronto)
23.4 Consent of PricewaterhouseCoopers LLP, Independent Accountants (San Francisco)
23.5 Consent of Black & Company, Inc. (included as part of its opinion filed as Exhibit 99.1
and incorporated herein by reference)
23.6 Consent of First Security Van Kasper(2)
</TABLE>

II-3
<PAGE> 292

<TABLE>
<C> <S>
24.1 Power of Attorney with respect to Diedrich Coffee (contained
on signature page of Registration Statement)(2)
99.1 Opinion of Black & Company, Inc. (included as Appendix C to
the joint proxy statement/prospectus forming a part of this
Registration Statement and incorporated herein by reference)
99.2 Opinion of First Security Van Kasper (included as Appendix B
to the joint proxy statement/prospectus forming a part of
this Registration Statement and incorporated herein by
reference)
99.3 Consent of Randy Powell
</TABLE>

- -------------------------

(1) Previously filed as an exhibit to Diedrich Coffee's Registration Statement
on Form S-1(No. 333-08633), as amended, as declared effective by the
Securities and Exchange Commission on September 11, 1996.

(2) Previously filed with this Registration Statement on April 23, 1999.

(3) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on Form
10-Q, for the period ended April 30, 1997, filed with the Securities and
Exchange Commission on June 13, 1997.

(4) Previously filed as an exhibit to Diedrich Coffee's Current Report on Form
8-K, filed with the Securities and Exchange Commission on November 25, 1997.

(5) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on Form
10-Q, for the period ended October 29, 1997, filed with the Securities and
Exchange Commission on December 11, 1997.

(6) Previously filed as an exhibit to Diedrich Coffee's annual report on Form
10-K for the fiscal year ended January 28, 1998.

(7) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on Form
10-Q, for the period ended April 29, 1998, filed with the Securities and
Exchange Commission on June 11, 1998.

(8) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on Form
10-Q, for the period ended July 29, 1998, filed with the Securities and
Exchange Commission on September 10, 1998.

(9) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on Form
10-Q, for the period ended October 28, 1998, filed with the Securities and
Exchange Commission on December 11, 1998.

(b) Financial Statement Schedules

None

See Appendices B and C to proxy statement/prospectus

The Registrant hereby agrees to furnish to the Commission supplementally a
copy of any omitted schedule or exhibit upon request.

ITEM 22. UNDERTAKINGS.

(a) The undersigned registrant hereby undertakes:

(1) To file, during any period in which offers or sales are being
made, a post-effective amendment to this registration statement:

(i) To include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933.

II-4
<PAGE> 293

(ii) To reflect in the prospectus any facts or events arising
after the effective date of the registration statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the
registration statement.

(iii) To include any material information with respect to the
plan of distribution not previously disclosed in the registration statement
or any material change to such information in the registration statement.

(2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed
to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed
to be the initial bona fide offering thereof.

(3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the
termination of the offering.

(b) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

(c) The undersigned registrant hereby undertakes to respond to requests for
information that is incorporated by reference into the prospectus pursuant to
Item 4, 10(b), 11 or 13 of this form, within one business day of receipt of such
request, and to send the incorporated documents by first class mail or other
equally prompt means. This includes information contained in documents filed
subsequent to the effective date of the registration statement through the date
of responding to the request.

(d) The undersigned registrant hereby undertakes to supply by means of a
post-effective amendment all information concerning a transaction, and the
company being acquired involved therein, that was not the subject of and
included in the registration statement when it became effective.

II-5
<PAGE> 294

SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, as amended,
Diedrich Coffee, Inc. has duly caused this Amendment No. 1 to the Registration
Statement on Form S-4 to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Irvine, State of California, on the 7th day of
June, 1999.

By: /s/ TIMOTHY J. RYAN
-----------------------------------
Timothy J. Ryan
President and Chief Executive
Officer

Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities and on the dates indicated.

<TABLE>
<CAPTION>
SIGNATURE TITLE DATE
--------- ----- ----
<C> <S> <C>

* Chairman of the Board June 7, 1999
- ---------------------------------------------
John E. Martin

/s/ TIMOTHY J. RYAN President, Chief Executive June 7, 1999
- --------------------------------------------- Officer and Director
Timothy J. Ryan (Principal Executive Officer)

* Vice President and Chief June 7, 1999
- --------------------------------------------- Financial Officer (Principal
Ann Wride Financial and Accounting
Officer)

* Chief Coffee Officer, Vice June 7, 1999
- --------------------------------------------- Chairman of the Board of
Martin R. Diedrich Directors and Secretary

* Director June 7, 1999
- ---------------------------------------------
Lawrence Goelman

* Director June 7, 1999
- ---------------------------------------------
Peter Churm

* Director June 7, 1999
- ---------------------------------------------
Paul C. Heeschen
</TABLE>

*By: /s/ TIMOTHY J. RYAN

---------------------------------

Timothy J. Ryan

Attorney-in-fact

II-6
<PAGE> 295

EXHIBIT INDEX

<TABLE>
<CAPTION>
SEQUENTIALLY
EXHIBIT NUMBERED
NUMBER DESCRIPTION PAGES
- ------- ----------- ------------
<C> <S> <C>
2.1 Form of Agreement and Plan of Merger by and between Diedrich
Coffee, a California corporation, and Diedrich Coffee, Inc.,
a Delaware corporation(1)...................................
2.2 Agreement and Plan of Merger dated as of March 16, 1999, by
and among Diedrich Coffee, CP Acquisition Corp., a wholly
owned subsidiary of Diedrich Coffee, and Coffee People
(included as Appendix A to the joint proxy
statement/prospectus forming a part of this Registration
Statement and incorporated herein by reference).............
3.1 Certificate of Incorporation of the Company(1)..............
3.2 Bylaws of the Company(1)....................................
4.1 Purchase Agreement for Series A Preferred Stock dated as of
December 11, 1992 by and among Diedrich Coffee, Martin R.
Diedrich, Donald M. Holly, SNV Enterprises and D.C.H.,
L.P.(1).....................................................
4.2 Purchase Agreement for Series B Preferred Stock dated as of
June 29, 1995 by and among Diedrich Coffee, Martin R.
Diedrich, Steven A. Lupinacci, Redwood Enterprises VII, L.P.
and Diedrich Partners I, L.P.(1)............................
4.3 Specimen Stock Certificate(1)...............................
4.4 Form of Conversion Agreement in connection with the
conversion of Series A and Series B Preferred Stock into
Common Stock(1).............................................
4.5 Form of Lock-up Letter Agreement among The Second Cup, Ltd.
and Diedrich Coffee, Inc.(2)................................
4.6 Voting Agreement and Irrevocable Proxy dated as of March 16,
1999 by and among Diedrich Coffee, Inc., D.C.H., L.P., Peter
Churm, Martin R. Diedrich, Lawrence Goelman, Paul C.
Heeschen, John E. Martin, Timothy J. Ryan, and Second Cup
USA Holdings Ltd.(2)
5.1 Opinion of Gibson, Dunn & Crutcher LLP......................
10.1 Form of Indemnification Agreement(1)........................
10.2 Diedrich Coffee 1996 Stock Incentive Plan(1)................
10.3 Diedrich Coffee 1996 Non-Employee Directors Stock Option
Plan(1).....................................................
10.4 Agreement of Sale dated as of February 23, 1996 by and among
Diedrich Coffee (as purchaser) and Brothers Coffee Bars,
Inc. and Brothers Gourmet Coffees, Inc. (as sellers)(1).....
10.5 Separation agreement dated May 13, 1997 between Steven A.
Lupinacci and Diedrich Coffee, Inc.(3)......................
10.6 Letter agreement by and between the Company and John E.
Martin appointing Mr. Martin Chairman of the Board, dated as
of November 17, 1997(4).....................................
10.7 Stock Option Plan and Agreement by and between the Company
and John E. Martin granting Mr. Martin the option to
purchase up to 850,000 shares of the Common Stock of the
Company, dated as of November 17, 1997(4)...................
10.8 Common Stock Purchase Agreement by and between the Company
and John E. Martin under which Mr. Martin agrees to purchase
333,333 shares of the Common Stock of the Company, dated as
of November 17, 1997(4).....................................
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10.9 Employment Agreement by and between the Company and Timothy
J. Ryan retaining Mr. Ryan as Chief Executive Officer, dated
as of November 17, 1997(4)..................................
10.10 Stock Option Plan and Agreement by and between the Company
and Timothy J. Ryan granting Mr. Ryan the option to purchase
up to 600,000 shares of the Common Stock of the Company,
dated as of November 17, 1997(4)............................
10.11 Common Stock Purchase Agreement by and between the Company
and Timothy J. Ryan under which Mr. Ryan agrees to purchase
16,667 shares of the Common Stock of the Company, dated as
of November 17, 1997(4).....................................
10.12 Form of Promissory Note made in favor of Nuvrty, Inc., the
Ocean Trust and the Grandview Trust(5)......................
10.13 Form of Term Loan Agreement made in favor of Nuvrty, Inc.,
the Ocean Trust and the Grandview Trust(5)..................
10.14 Form of Security Agreement made in favor of Nuvrty, Inc.,
the Ocean Trust and the Grandview Trust(5)..................
10.15 Form of Warrant Agreement made in favor of Nuvrty, Inc., the
Ocean Trust and the Grandview Trust(5)......................
10.16 Form of Intercreditor Agreement made in favor of Nuvrty,
Inc., the Ocean Trust and the Grandview Trust(5)............
10.17 Form of Common Stock and Option Purchase Agreement with
Franchise Mortgage Acceptance Company dated as of April 3,
1998(6).....................................................
10.18 Separation and Release Agreement dated January 28, 1998 with
Kerry W. Coin(6)............................................
10.19 Employment Agreement with Ann Wride dated April 8,
1998(7).....................................................
10.20 Employment Agreement with Dolf Berle dated April 8,
1998(8).....................................................
10.21 Employment Agreement with Catherine Saar dated June 11,
1998(8).....................................................
10.22 Form of Franchise Agreement(9)..............................
10.23 Form of Area Development Agreement(9).......................
10.24 Employment Agreement with Martin Diedrich dated June 29,
1998(2).....................................................
11.1 Statement re: Computation of Per Share Earnings.............
21.1 List of subsidiaries(2).....................................
23.1 Consent of Gibson, Dunn & Crutcher, LLP (included as part of
its opinion filed as Exhibit 5.1 and incorporated herein by
reference)..................................................
23.2 Consent of KPMG LLP.........................................
23.3 Consent of PricewaterhouseCoopers LLP, Independent
Accountants (Toronto).......................................
23.4 Consent of PricewaterhouseCoopers LLP, Independent
Accountants (San Francisco).................................
23.5 Consent of Black & Company, Inc. (included as part of its
opinion filed as Exhibit 99.1 and incorporated herein by
reference)..................................................
23.6 Consent of First Security Van Kasper(2).....................
24.1 Power of Attorney with respect to Diedrich Coffee (contained
on signature page of Registration Statement)(2).............
99.1 Opinion of Black & Company, Inc. (included as Appendix C to
the joint proxy statement/prospectus forming a part of this
Registration Statement and incorporated herein by
reference)..................................................
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99.2 Opinion of First Security Van Kasper (included as Appendix B
to the joint proxy statement/prospectus forming a part of
this Registration Statement and incorporated herein by
reference)..................................................
99.3 Consent of Randy Powell
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