DIEDRICH COFFEE INC
S-1/A, 1999-06-07
FOOD STORES
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<PAGE>   1


      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 7, 1999



                                                      REGISTRATION NO. 333-78083

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------


                                AMENDMENT NO. 1


                                       TO


                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------

                             DIEDRICH COFFEE, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<S>                                  <C>                                  <C>
             DELAWARE                               5400                              33-0086628
   (STATE OR OTHER JURISDICTION         (PRIMARY STANDARD INDUSTRIAL               (I.R.S. EMPLOYER
 OF INCORPORATION OR ORGANIZATION)       CLASSIFICATION CODE NUMBER)              IDENTIFICATION NO.)
</TABLE>

                               2144 MICHELSON DR.
                            IRVINE, CALIFORNIA 92612
                                 (949) 260-1600
              (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,

       INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)


                                   ANN WRIDE
                   VICE PRESIDENT AND CHIEF FINANCIAL OFFICER
                             DIEDRICH COFFEE, INC.
                               2144 MICHELSON DR.
                            IRVINE, CALIFORNIA 92612
                                 (949) 260-1600
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)
                            ------------------------

                                WITH COPIES TO:


<TABLE>
<S>                           <C>
   JOHN M. WILLIAMS, ESQ.          NORA L. GIBSON, ESQ.
GIBSON, DUNN & CRUTCHER LLP   BROBECK, PHLEGER & HARRISON LLP
      JAMBOREE CENTER               SPEAR STREET TOWER
        4 PARK PLAZA                    ONE MARKET
  IRVINE, CALIFORNIA 92614        SAN FRANCISCO, CA 94105
       (949) 451-3800                 (415) 442-0900
</TABLE>


                            ------------------------


    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this registration statement becomes effective.

                            ------------------------

    If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box.  [ ]
    If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering.  [ ]
    If this form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
    If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [ ]

                        CALCULATION OF REGISTRATION FEE


<TABLE>
<S>                                                           <C>                       <C>
- ----------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------
                                                                  PROPOSED MAXIMUM
                   TITLE OF EACH CLASS OF                        AGGREGATE OFFERING            AMOUNT OF
                SECURITIES TO BE REGISTERED                         PRICE(1)(2)             REGISTRATION FEE
- ----------------------------------------------------------------------------------------------------------------
Common stock, $.01 par value................................        $35,707,500               $1,935.00(3)
- ----------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------
</TABLE>


(1) Includes shares that the underwriters have the option to purchase to cover
    over-allotments, if any.

(2) Estimated solely for purposes of calculating the registration fee pursuant
    to Rule 457(o).


(3) A registration fee of $7,992.50 was paid with the initial filing of this
    registration statement on May 7, 1999.

                            ------------------------

    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO
SECTION 8(a), MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2

THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE MAY
NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO SELL SECURITIES, AND WE ARE NOT SOLICITING OFFERS TO BUY THESE SECURITIES, IN
ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.


                   SUBJECT TO COMPLETION, DATED JUNE 7, 1999



                                   [DIEDRICH
                                     COFFEE
                                     LOGO]





                                4,600,000 SHARES


                                  COMMON STOCK


     Diedrich Coffee, Inc. is offering 4,600,000 shares of common stock.
Concurrently with the closing of this offering, we will acquire Coffee People,
Inc. by way of a merger in which Coffee People will become a wholly-owned
subsidiary of Diedrich Coffee. We will use a portion of the net proceeds from
this offering to finance the cash payment to Coffee People stockholders in the
acquisition. We will use the remaining proceeds to pay for related fees and
expenses of the acquisition, as well as for general corporate purposes for the
combined company. This offering is contingent upon the completion of the
acquisition of Coffee People.



     Diedrich Coffee common stock is traded on the Nasdaq National Market under
the symbol "DDRX." On June 4, 1999, the last reported sale price of Diedrich
Coffee common stock on the Nasdaq National Market was $6.75 per share.


                       ----------------------------------

                 INVESTING IN OUR COMMON STOCK INVOLVES RISKS.

                    SEE "RISK FACTORS" BEGINNING ON PAGE 11.

                       ----------------------------------

<TABLE>
<CAPTION>
                                                               PER SHARE         TOTAL
                                                               ---------         -----
<S>                                                           <C>             <C>
Public Offering Price.......................................  $               $
Underwriting Discounts and Commissions......................  $               $
Proceeds to Diedrich Coffee.................................  $               $
</TABLE>

     THE SECURITIES AND EXCHANGE COMMISSION AND STATE SECURITIES REGULATORS HAVE
NOT APPROVED OR DISAPPROVED THESE SECURITIES, OR DETERMINED IF THIS PROSPECTUS
IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.


     Diedrich Coffee has granted the underwriters the right to purchase up to an
additional 690,000 shares of common stock to cover over-allotments. BancBoston
Robertson Stephens Inc. expects to deliver the shares of common stock to
purchasers on             , 1999.

                       ----------------------------------

BANCBOSTON ROBERTSON STEPHENS


                             DAIN RAUSCHER WESSELS
                               A DIVISION OF DAIN RAUSCHER INCORPORATED


                                                       FIRST SECURITY VAN KASPER


               THE DATE OF THIS PROSPECTUS IS             , 1999.
<PAGE>   3

                        [INSERT DESCRIPTION OF ARTWORK]

INSIDE FRONT COVER

     Photograph of a cup of Diedrich drip coffee, a Diedrich cappuccino, a
Diedrich ice blended coffee drink, and a caffe latte from our beverage menu. A
selection of bakery goods and specialty coffee beans surround the coffee
beverages. The Diedrich Coffee logo ("Diedrich" in block red letters above a
crest, "coffee" in block letters below the crest) appears in the bottom right
corner.

FRONT GATEFOLD

     [Photographs of the interior of a Diedrich coffeehouse and a barista
serving a customer]
Caption: Voted Best Coffeehouse in Orange County, 1989, 1992, 1994, 1997, and
1998. Voted Best Coffeehouse in Houston, 1998.

     [Photograph of the exterior of a Gloria Jean's Mall Coffee Store]
Caption: Diedrich Coffee and Gloria Jean's Coffees: Two strong brands in the
Coffeehouse and Mall Coffee Store markets.

     [Photograph of various Diedrich Coffee Papua New Guinea estate coffee
products]
Caption: Through special relationships with small plantations and growers,
Diedrich Coffee is able to acquire very rare estate coffees.

     [Photograph of Martin Diedrich, Chief Coffee Officer of Diedrich Coffee]
Caption: Our Chief Coffee Officer Martin Diedrich, a recognized expert in
coffee, personally oversees the coffee selection and roasting. The Diedrich
family has been involved in the specialty coffee industry for three generations.

                                        2
<PAGE>   4


     YOU SHOULD RELY ONLY ON THE INFORMATION CONTAINED IN THIS PROSPECTUS. WE
HAVE NOT AUTHORIZED ANYONE TO PROVIDE YOU WITH INFORMATION DIFFERENT FROM THAT
CONTAINED IN THIS PROSPECTUS. WE ARE OFFERING TO SELL, AND SEEKING OFFERS TO
BUY, SHARES OF COMMON STOCK ONLY IN JURISDICTIONS WHERE OFFERS AND SALES ARE
PERMITTED. THE INFORMATION CONTAINED IN THIS PROSPECTUS IS ACCURATE ONLY AS OF
THE DATE OF THIS PROSPECTUS, REGARDLESS OF THE TIME OF DELIVERY OF THIS
PROSPECTUS OR OF ANY SALE OF OUR COMMON STOCK. IN THIS PROSPECTUS, "DIEDRICH
COFFEE," "WE," "US" AND "OUR" REFER TO DIEDRICH COFFEE, INC., AS IT EXISTS
BEFORE THE ACQUISITION AND THIS OFFERING OR, TOGETHER WITH COFFEE PEOPLE INC.,
AS THEY WILL EXIST AFTER THE ACQUISITION AND THIS OFFERING, AS THE CONTEXT
REQUIRES.



                            ------------------------


                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
Summary.....................................................    4
Risk Factors................................................   11
A Warning about Forward-Looking Statements..................   18
The Coffee People Acquisition...............................   19
Use of Proceeds.............................................   20
Price Range of Diedrich Coffee Common Stock.................   20
Dividend Policy.............................................   20
Capitalization..............................................   21
Dilution....................................................   22
Unaudited Pro Forma Combined Condensed Financial
  Information...............................................   23
Diedrich Coffee Selected Financial Data.....................   29
Diedrich Coffee Management's Discussion and Analysis of
  Financial Condition and Results of Operations.............   30
Coffee People Selected Financial Data.......................   38
Coffee People Management's Discussion and Analysis of
  Financial Information and Results of Operations...........   39
Business....................................................   48
Management..................................................   64
Transactions Involving Officers, Directors and Principal
  Stockholders..............................................   72
Principal Stockholders......................................   73
Description of Capital Stock................................   75
Shares Eligible for Future Sale.............................   77
Underwriting................................................   78
Legal Matters...............................................   80
Experts.....................................................   80
Where You Can Find Additional Information...................   80
Index to Financial Statements...............................  F-1
</TABLE>


                            ------------------------


     "Diedrich Coffee," "Wiener Melange," "Harvest Peak," "SCOOP-A-CCINO" and
"Flor de Apanas" are registered trademarks and service marks of Diedrich Coffee.
"Coffee People," "Coffee Plantation," "Gloria Jean's," "Motor Moka" and "Aero
Moka" are registered trademarks and service marks of Coffee People. This
prospectus contains other trademarks, service marks and tradenames of Diedrich
Coffee, Coffee People and other companies.


                                        3
<PAGE>   5

                                    SUMMARY


     Because this is only a summary, it does not contain all the information
that may be important to you. You should read the entire prospectus, including
"Risk Factors" and the financial statements and related notes, before deciding
to invest in our common stock. Except as otherwise noted, all information in
this prospectus assumes the underwriters will not exercise their over-allotment
option. Diedrich Coffee's fiscal year ends on the Wednesday closest to January
31. Coffee People's fiscal year ends on the last Saturday in June. Following
this offering, we intend to change our fiscal year to the 52 or 53 week period
ending on the Wednesday closest to June 30 of each year.


                                DIEDRICH COFFEE


     Diedrich Coffee, following the acquisition of Coffee People, will be the
second largest specialty coffee retailer in the United States with annual
systemwide sales of more than $150 million through 361 retail locations in 38
states and 6 foreign countries. We sell specialty brewed coffee and
espresso-based beverages such as cappuccinos, lattes, mochas and espressos and
various blended drinks through these company-owned and franchised retail
locations. To complement beverage sales, we also sell light food items,
specialty whole bean coffee and accessories at our retail locations. In addition
to our network of retail locations, we will operate a large coffee roasting
facility located in Northern California that is presently operated by Coffee
People and will provide high-quality, freshly roasted coffee beans for our
retail locations and our wholesale accounts. We have over 300 wholesale accounts
with businesses and restaurant chains, such as Ruth's Chris Steakhouses
(California/Arizona locations), El Torito, Claim Jumper and Islands Restaurants.



     We believe that as the specialty coffee market has matured, distinct
segments have emerged: espresso/coffee bars, coffeehouses and mall coffee
stores. Espresso/coffee bars offer limited seating to facilitate quick customer
turnover, are generally less than 1,200 square feet in size and are usually
located in densely populated urban areas. Coffeehouses are generally greater
than 1,200 square feet in size, located in suburban areas, and encourage
customers to linger and enjoy a more relaxed, comfortable atmosphere. Mall
coffee stores cater to mall consumers and place a heavier emphasis on the sale
of flavored whole bean coffee and coffee-related merchandise. Based on the
number of domestic retail coffee locations, Starbucks is the leader in the
espresso/coffee bar segment, Gloria Jean's is the leader in the mall coffee
store segment and there is presently no leader in the coffeehouse segment. Our
business objective is to be the leading specialty coffee company in both the
coffeehouse and mall coffee store segments.



     We differentiate ourselves from other specialty coffee producers by
roasting our coffee beans in accordance with proprietary recipes developed over
three generations by the Diedrich family. Our roasting recipes take into account
the specific variety, origin and physical characteristics of each coffee bean to
maximize its unique flavor. In addition, we seek to differentiate our
coffeehouses by offering our customers a broad line of superior tasting coffee
products and a high level of personalized customer service, which generate
strong sales and customer loyalty. Diedrich coffeehouses offer a warm, friendly
environment specifically designed to encourage guests to linger with friends and
business associates or to relax alone in comfort. Ample seating is augmented by
cozy sofas and comfortable chairs to create intimate nooks for meeting and
relaxing. The critical components of our coffeehouse concept include high
quality, fresh roasted coffee and superior customer service by knowledgeable
employees.



     The first retail store operating under the name of Diedrich Coffee
commenced operations in 1972. Our retail operations grew rapidly until 1997 when
we experienced difficulties managing such rapid growth. Diedrich Coffee
restructured its operations and, in November 1997, our board of directors
retained John Martin as Chairman of the Board and Tim Ryan as President and
Chief Executive Officer. Messrs. Martin and Ryan collectively bring more than 55
years of multi-unit food service experience to our company. They joined our
founder, Martin Diedrich, a recognized expert in sourcing, tasting and roasting
coffee, and began the process of building a team of experienced restaurant
industry executives to develop the Diedrich Coffee brand. To further our
objective to be the leading specialty coffee company in both the coffeehouse and
mall coffee store segments, our management team implemented a growth strategy to
increase our number of retail locations and the sale of coffee products through
other distribution channels.


                                        4
<PAGE>   6


     In order to implement our growth strategy, we intend to:



     - focus on franchising through large, experienced area developers;



     - develop additional company-operated retail locations;



     - continue expanding our wholesale distribution channels;



     - pursue the acquisition of selected coffee retailers; and



     - explore international expansion.



     While we believe that the mall coffee store segment has the capacity for
additional growth through owner-operator franchise agreements, we feel that the
coffeehouse segment has broader national and international potential.
Consequently, our objective is to expand our operations to 1,200 to 1,500
coffeehouses, as well as carts and kiosks, through large area franchise
development with experienced, well-capitalized, multi-unit franchise operators
interested in opening between 30 and 70 coffeehouses over a 5 to 7 year period.



     During the second half of 1998, we announced two area development
agreements with franchisees located in North Carolina and Southern California.
During 1999 we have announced three additional area development agreements to
open coffeehouses in Kentucky, Tennessee, Northern Florida and Los Angeles,
California. In total, these agreements call for the development of up to 274
coffeehouses, as well as carts and kiosks, over the next 5 to 7 years. In
addition, these agreements contain options to develop an additional 148
coffeehouses in Arizona and the San Francisco Bay Area.



                         THE COFFEE PEOPLE ACQUISITION



     In the third quarter of 1998, our management team recognized the value of
acquiring Coffee People as a strategic opportunity to:



     - assume a market leadership position in an additional segment -- mall
       coffee stores;



     - achieve economies of scale in purchasing, roasting, packaging and
       distribution;



     - improve stability of financial and business operations through increased
       cash flow and earnings; and



     - accelerate the growth of our core coffeehouse concept.



     In March 1999, we agreed to acquire Coffee People through a merger in which
Coffee People will become a wholly-owned subsidiary of Diedrich Coffee. The
common stock of Coffee People is currently traded on the Nasdaq SmallCap Market
under the symbol "MOKA." Coffee People operates 3 retail brands -- Gloria
Jean's, Coffee People and Coffee Plantation -- with 320 franchised and
company-owned retail locations throughout the United States and in 6 foreign
countries. We intend to convert Coffee People and Coffee Plantation coffeehouses
to the Diedrich Coffee brand. We do not intend to convert the Gloria Jean's
brand to the Diedrich Coffee brand in the near future. Rather, we intend to
implement new strategies to strengthen and reposition the Gloria Jean's brand to
maintain its leadership position within its market segment. Founded in 1979, the
Gloria Jean's concept offers a recognized brand name with growth potential.
Gloria Jean's outlets generally offer a full range of flavored and unflavored
coffee beans, coffee beverages and a variety of related gifts, supplies and
accessories.



As a result of the acquisition, Coffee People stockholders will receive in the
aggregate for their shares:


     - $23.0 million in cash; and

     - 1.5 million shares of Diedrich Coffee common stock.


     The completion of this equity offering is contingent upon the acquisition's
completion. The acquisition's completion is subject to a number of conditions,
including the approval of the Diedrich Coffee and Coffee People stockholders and
completion of the acquisition of Coffee People by July 15, 1999. These
stockholder approvals will be obtained and the acquisition will be completed
immediately before the completion of this equity offering.

                            ------------------------

     We are a Delaware corporation. Our principal executive offices are located
at 2144 Michelson Drive, Irvine, California 92612, and our telephone number is
(949) 260-1600.

                                        5
<PAGE>   7

                                  THE OFFERING


Common stock offered by Diedrich
Coffee................................     4,600,000 shares



Common stock outstanding after this
offering..............................     12,273,538 shares(1)



Over-allotment option.................     690,000 shares



Use of proceeds.......................     We intend to use the estimated net
                                           proceeds of approximately $28.3
                                           million as follows:



                                           - $23.0 million to finance the cash
                                             payment to Coffee People
                                             stockholders in the acquisition;



                                           - approximately $4.0 million to pay
                                             fees and expenses related to the
                                             acquisition; and



                                           - the remaining proceeds for general
                                             corporate purposes. See "Use of
                                             Proceeds."


Nasdaq National Market symbol.........     DDRX
- -------------------------

(1) Based on 6,173,538 shares outstanding as of June 4, 1999 and 1,500,000
    shares to be issued to Coffee People stockholders in connection with the
    acquisition of Coffee People. Excludes 2,174,267 shares of common stock
    reserved for issuance upon the exercise of options outstanding at a weighted
    average exercise price of $6.17 per share, 850,000 shares of common stock
    issuable upon the exercise of outstanding warrants at an exercise price of
    $2.25 per share, 70,000 shares of common stock issuable upon the exercise of
    outstanding warrants at an exercise price of $5.625 per share and 192,417
    shares of common stock remain available for new grants under our stock
    option plans.


                                        6
<PAGE>   8


                               SUMMARY FINANCIAL DATA



     We are providing the following financial information to aid you in your
analysis of your investment in Diedrich Coffee common stock. This information is
only a summary and you should read it in conjunction with the historical
financial statements and related notes contained in this document.


      SUMMARY UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL INFORMATION


     The acquisition of Coffee People will be accounted for as a purchase
transaction, which means that the purchase price will be allocated to assets
acquired and liabilities assumed based on their estimated fair values at the
time Diedrich Coffee and Coffee People are combined. We are providing the
following financial information to aid you in your analysis of the financial
aspects of the acquisition and this offering.



     We have presented unaudited pro forma combined condensed statements of
operations and operating data for Diedrich Coffee's fiscal year ended January
27, 1999 and fiscal quarter ended April 28, 1999 that assumes the acquisition of
Coffee People was completed and the new debt was issued on January 29, 1998. For
the fiscal year ended January 27, 1999, we also assume that the merger between
Coffee People and Gloria Jean's occurred on December 13, 1997. We derived this
information from the audited financial statements for Diedrich Coffee for the
fiscal year ended January 27, 1999 and unaudited statements of operations and
operating data for Diedrich Coffee for the 13 weeks ended April 28, 1999, and
for Coffee People for the 52 weeks ended December 12, 1998 and the 12 weeks
ended March 6, 1999. Following this offering, we intend to change our fiscal
year to the 52 or 53 week period ending on the Wednesday closest to June 30 of
each year.



     We have also presented unaudited pro forma combined condensed balance sheet
data as of April 28, 1999. This presentation assumes that the acquisition of
Coffee People has been completed, that the new debt has been issued and reflects
the sale of shares in this offering and the application of the net proceeds. We
derived this information from Diedrich Coffee's balance sheet data as of April
28, 1999 and Coffee People's balance sheet data as of March 6, 1999.



     This information is only a summary of the unaudited pro forma combined
condensed financial information presented in pages 23 through 28 and should be
read in conjunction with our historical financial statements and related notes.
Although this pro forma financial information has been prepared based on
currently available information using assumptions we believe are appropriate,
you should note that this information may not be indicative of what actual
results would be in the future or would have been for the periods presented. You
should read the notes to the unaudited pro forma combined condensed financial
statements for further discussion of the assumptions we made to prepare this
information.



     The unaudited pro forma combined financial data does not reflect certain
cost savings that management believes may be realized after the acquisition.


                                        7
<PAGE>   9

             UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL DATA

                 (dollars in thousands, except per share data)



<TABLE>
<CAPTION>
                                                            FOR FISCAL YEAR               FOR FISCAL QUARTER
                                                         ENDED JANUARY 27, 1999          ENDED APRIL 28, 1999
                                                      ADJUSTED FOR THE ACQUISITION   ADJUSTED FOR THE ACQUISITION
                                                      ----------------------------   ----------------------------
<S>                                                   <C>                            <C>
STATEMENTS OF OPERATIONS DATA:
Total revenues......................................            $ 77,311                       $18,837
Acquisition and integration expenses................               1,236                           151
Depreciation and amortization.......................               4,231                           864
Income (loss) from continuing operations............              (4,210)                           75
Net loss............................................            $ (3,764)                      $  (247)
Weighted average shares outstanding -- basic and
  diluted...........................................              12,034                        12,273
Loss from continuing operations per common and
  equivalent share..................................            $  (0.31)                      $ (0.02)
OPERATING DATA:
Retail locations open (at end of period):
  Company-operated locations........................                 108                           105
  Franchised locations..............................                 258                           257
                                                                --------                       -------
         Total retail locations.....................                 366                           362
                                                                ========                       =======
Systemwide sales(1):
  Company-operated locations........................            $ 52,159                       $12,555
  Franchised locations..............................              94,330                        25,344
                                                                --------                       -------
         Total systemwide sales.....................            $146,489                       $37,899
                                                                ========                       =======
Wholesale revenues..................................            $ 18,797                       $ 4,342
</TABLE>



<TABLE>
<CAPTION>
                                                              APRIL 28, 1999
                                                              --------------
                                                              AS ADJUSTED(3)
                                                              --------------
<S>                                                           <C>
BALANCE SHEET DATA:
Working capital(2)..........................................     $10,923
Total assets................................................      65,932
Long-term debt and capital lease obligations, less current
  portion...................................................      10,643
Total stockholders' equity..................................     $43,860
</TABLE>


- -------------------------

(1) Consists of retail sales from company-operated retail locations and reported
    sales from franchised locations.



(2) Working capital is defined as current assets less current liabilities
    derived from the unaudited pro forma combined condensed balance sheet.



(3) Reflects the sale of 4,600,000 shares of common stock offered at an assumed
    public offering price of $6.75 per share (the last reported sale price of
    our common stock on the Nasdaq National Market on June 4, 1999) after
    deducting the estimated underwriting discounts and commissions and estimated
    offering expenses payable by us. Please see "Use of Proceeds" for
    information regarding our anticipated use of the proceeds of this offering
    and "Capitalization" for information regarding our capitalization following
    this offering.


                                        8
<PAGE>   10


                         DIEDRICH COFFEE FINANCIAL DATA


                 (dollars in thousands, except per share data)



<TABLE>
<CAPTION>
                                                      FOR FISCAL YEARS ENDED                      FOR FISCAL QUARTERS ENDED
                                      ------------------------------------------------------   -------------------------------
                                      JANUARY 29, 1997   JANUARY 28, 1998   JANUARY 27, 1999   APRIL 29, 1998   APRIL 28, 1999
                                      ----------------   ----------------   ----------------   --------------   --------------
                                                                                                (UNAUDITED)      (UNAUDITED)
<S>                                   <C>                <C>                <C>                <C>              <C>
STATEMENTS OF OPERATIONS DATA:
Total revenues......................      $19,812            $22,982            $24,215           $ 5,923          $ 6,098
Provision for asset impairment and
  restructuring costs...............           --             (3,902)                --                --               --
Depreciation and amortization.......        1,054              1,785              1,941               482              507
Income (loss) from continuing
  operations........................       (1,028)            (8,907)            (2,265)             (649)            (470)
Net income (loss)...................      $  (986)           $(9,113)           $(2,562)          $  (746)         $  (568)
Weighted average shares
  outstanding -- basic and
  diluted...........................        4,414              5,393              5,934             5,801            6,173
Earnings (loss) per share -- basic
  and diluted(1)....................      $ (0.22)           $ (1.69)           $ (0.43)          $ (0.13)         $ (0.09)
OPERATING DATA (UNAUDITED):
Retail locations open (at end of
  period):
  Company-operated locations........           47                 41                 43                43               40
  Franchised locations..............           --                 --                 --                --                2
                                          -------            -------            -------           -------          -------
          Total retail locations....           47                 41                 43                43               42
                                          =======            =======            =======           =======          =======
Systemwide sales(2):
  Company-operated locations........      $18,118            $20,760            $21,248           $ 5,285          $ 5,190
  Franchised locations..............           --                 --                 --                --              200
                                          -------            -------            -------           -------          -------
          Total systemwide sales....      $18,118            $20,760            $21,248           $ 5,285          $ 5,390
                                          =======            =======            =======           =======          =======
Wholesale revenues..................      $ 1,695            $ 2,222            $ 2,767           $   638          $   858
</TABLE>



<TABLE>
<CAPTION>
                                                                                                                APRIL 28, 1999
                                                                                                                --------------
<S>                                   <C>                <C>                <C>                <C>              <C>
BALANCE SHEET DATA (UNAUDITED):
Total assets.................................................................................................      $12,628
  Long-term debt and capital leases..........................................................................        2,759
  Total stockholders' equity.................................................................................      $ 5,460
</TABLE>


- -------------------------
(1) Net loss per share for fiscal 1997, 1998 and 1999 is presented as basic
    earnings per share under the provisions of SFAS 128.


(2) For the fiscal quarter ended April 28, 1999, systemwide sales consist of
    retail sales from company-operated retail locations and reported sales from
    franchised coffeehouses. As the first Diedrich Coffee franchised coffeehouse
    location opened after January 27, 1999, systemwide sales consist of retail
    sales from company-operated retail locations for the other periods
    presented.




                                        9
<PAGE>   11

                          COFFEE PEOPLE FINANCIAL DATA

                 (dollars in thousands, except per share data)



<TABLE>
<CAPTION>
                                                                    FOR THE
                                   -------------------------------------------------------------------------
                                                                                                PRO FORMA(1)
                                   39 WEEKS   52 WEEKS   52 WEEKS    36 WEEKS      36 WEEKS       52 WEEKS
                                    ENDED      ENDED      ENDED        ENDED         ENDED         ENDED
                                   JUNE 29,   JUNE 28,   JUNE 27,    MARCH 7,      MARCH 6,     DECEMBER 12,
                                     1996       1997       1998        1998          1999           1998
                                   --------   --------   --------   -----------   -----------   ------------
                                                                    (UNAUDITED)   (UNAUDITED)   (UNAUDITED)
<S>                                <C>        <C>        <C>        <C>           <C>           <C>
STATEMENTS OF OPERATIONS DATA:
Total revenues...................  $24,957    $ 30,579   $ 35,051     $25,495       $40,129       $ 53,096
Acquisition and integration
  expense........................       --          --        437          --           950          1,236
Depreciation and amortization....      978       1,152      1,811       1,109         1,152             --
Income (loss) from operations....    1,986      (1,185)     1,197       3,310           986         (1,467)
Net income (loss)................  $ 1,224    $ (1,190)  $    738     $ 2,005       $   400       $ (1,212)
Weighted average shares
  outstanding -- basic and
  diluted........................    7,461       7,461      7,812       7,461        10,755         10,764
Earnings (loss) per share-basic
  and diluted....................  $  0.16    $  (0.16)  $   0.09     $  0.27       $  0.04       $  (0.11)

OPERATING DATA (UNAUDITED):
Retail locations open (at end of
  period):
  Company-operated locations.....       23          31         69          26            65             65
  Franchised locations...........      224         236        246         254           255            258
                                   -------    --------   --------     -------       -------       --------
          Total retail
            locations............      247         267        315         280           320            323
                                   =======    ========   ========     =======       =======       ========
Systemwide sales(2):
  Company-operated locations.....  $ 6,657    $  7,631   $ 11,436     $ 6,891       $22,429       $ 30,911
  Franchised locations...........   73,247      94,434     95,349      70,980        70,483         94,330
                                   -------    --------   --------     -------       -------       --------
          Total systemwide
            sales................  $79,904    $102,065   $106,785     $77,871       $92,912       $125,241
                                   =======    ========   ========     =======       =======       ========
Wholesale revenues...............   13,329      17,079     17,580      14,020        12,944         16,030
</TABLE>



<TABLE>
<CAPTION>
                                                                                               MARCH 6,
                                                                                                 1999
                                                                                               --------
<S>                                <C>        <C>        <C>        <C>           <C>        <C>
BALANCE SHEET DATA (UNAUDITED):
Total assets..............................................................................     $ 54,288
Long-term debt............................................................................        2,727
Total stockholders' equity................................................................     $ 43,919
</TABLE>


- -------------------------

(1) The pro forma information is presented as if the merger between Coffee
    People and Gloria Jean's had been completed on December 13, 1997.



(2) Consists of retail sales from company-operated retail locations and reported
    sales from franchised locations.


                                       10
<PAGE>   12

                                  RISK FACTORS

     You should consider carefully the following risks before you decide to buy
our common stock. Our business, financial condition and results of operations
could be materially and adversely affected by any of the following risks.


IF WE ARE NOT ABLE TO SUCCESSFULLY MANAGE OUR GROWTH STRATEGY, OUR BUSINESS AND
RESULTS OF OPERATIONS MAY BE ADVERSELY IMPACTED



     As of June 1, 1999, we operated 39 retail locations, which we managed on a
day-to-day basis, and had 2 franchised retail locations. We are acquiring 26
Coffee People brand retail locations, 14 Coffee Plantation retail locations and
280 Gloria Jean's retail locations. The Gloria Jean's retail locations are
predominantly franchised and located in malls. Our growth strategy contemplates
franchise area development for additional Diedrich coffeehouses as well as
opening new company-operated coffeehouses. In addition, we plan to continue
single store franchise development for Gloria Jean's and to increase wholesale
sales for both Diedrich Coffee and Gloria Jean's. Implementation of our growth
strategy may divert management's attention from other aspects of our business
and place a strain on management, operational and financial resources, and
accounting systems. Our continued growth will require us to:



     - attract franchise area developers for Diedrich Coffee in the United
       States and internationally;



     - attract single store franchisees for Gloria Jean's in the United States
       and internationally;


     - continue to upgrade products and programs at Gloria Jean's;

     - expand wholesale sales of Diedrich Coffee and Gloria Jean's;

     - evaluate the potential acquisition of complementary coffee retailers;

     - obtain (or have our franchise area developers obtain) suitable sites at
       acceptable costs in highly competitive real estate markets;

     - hire, train and retain qualified personnel;

     - integrate newly franchised or corporate locations into existing product
       distribution;

     - improve inventory control, marketing and information systems; and


     - impose and maintain strict quality control from green coffee acquisition
       to the fresh cup of brewed coffee in a customer's hand.



     Should our franchisees encounter business or operational difficulties,
anticipated revenues from franchise fees, including royalties, and product sales
to franchisees could be adversely affected. These adverse results could also
affect our ability to sell additional franchises.



HISTORICAL LOSSES MAY CONTINUE AND, AS A RESULT, THE PRICE OF OUR COMMON STOCK
MAY BE NEGATIVELY AFFECTED



     We had a net loss of $568,000 for the fiscal quarter ended April 28, 1999
and net losses of $2,562,000, $9,113,000, and $986,000 for the fiscal years
ended January, 1999, 1998 and 1997, respectively. Coffee People reported net
income of $400,000 for the 3 fiscal quarters ended March 6, 1999, net income of
$738,000 for the fiscal year ended June 27, 1998, and a net loss of $1,190,000
for the fiscal year ended June 28, 1997. We expect to sustain net losses for the
foreseeable future for the combined operations of Diedrich Coffee and Coffee
People. As a combined operation, we may never achieve profitability. Although
our revenues have grown in recent quarters, we may not be able to sustain these
growth rates. In addition, such growth rates are not necessarily indicative of
future growth. See "Diedrich Coffee Management's Discussion and Analysis of
Financial Condition and Results of Operations" and "Coffee People Management's
Discussion and Analysis of Financial Condition and Results of Operations."


                                       11
<PAGE>   13


OUR GROWTH THROUGH FRANCHISE AREA DEVELOPMENT MAY NOT OCCUR AS RAPIDLY AS WE
CURRENTLY ANTICIPATE



     We must continue to execute new franchise area development agreements with
franchisees in order to achieve the objective of our growth strategy to expand
our operations to 1,200 to 1,500 coffeehouses over the next 5 to 7 years. On
September 16, 1998, we announced our first franchise area development agreement
providing for the development of 44 coffeehouses and a number of carts and
kiosks over a 5 year period. Since that date, we have entered into 4 additional
franchise area development agreements providing for the development of 230
coffeehouses. To date, no coffeehouses have opened under the franchise area
development agreements. Our ability to attract, retain and contract with
qualified franchise operators will become increasingly important to our
operations as we expand. In addition, the coffeehouses contemplated in executed
franchise area development agreements may not open on the anticipated
development schedule. Our franchise area development strategy may not enhance
our results of operations. Failure to execute on our strategy to grow through
franchise area development will harm our business, financial condition and
results of operations.



OUR OPERATING RESULTS MAY FLUCTUATE SIGNIFICANTLY, WHICH COULD HAVE A NEGATIVE
EFFECT ON THE PRICE OF OUR COMMON STOCK



     Our operating results will fluctuate from quarter to quarter as the result
of a number of factors, including:



     - fluctuations in prices of unroasted coffee;



     - labor costs for our hourly and management personnel, including increases
       in federal or state minimum wage requirements;



     - the number, timing, mix and cost of coffeehouse and mall coffee store
       openings, franchises, acquisitions or closings;



     - comparable store sales results;



     - the timing of realizing amortization and other expenses associated with
       acquisitions;



     - changes in consumer preferences; and



     - the level of competition from existing or new competitors in the
       specialty coffee industry.



     We incur significant pre-opening expenses associated with our company-owned
coffeehouses and new coffeehouses experience an initial period of operating
losses. As a result, the opening of a significant number of company-owned
coffeehouses in a single period will have an adverse effect on our results of
operations. Due to the foregoing, we believe that period-to-period comparisons
of our operating results are not necessarily meaningful and such comparisons
should not be relied upon as indicators of future performance. From time to time
in the future, our operating results likely will fall below the expectations of
investors and public market securities analysts. Quarterly fluctuations, for any
reason, could cause our stock price to decline.



     In addition, our business is subject to seasonal fluctuations. The December
holiday season generally experiences the highest sales. Hot weather tends to
depress sales of hot coffee and espresso drinks, especially unseasonably warm
weather. Consequently, we will continue to experience significant fluctuations
in quarterly results. See "Diedrich Coffee Management's Discussion and Analysis
of Financial Condition and Results of Operations -- Seasonality and Quarterly
Results" and "Coffee People Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Seasonality."



WE MAY EXPERIENCE DIFFICULTIES INTEGRATING COFFEE PEOPLE AFTER THE ACQUISITION



     We may experience difficulties integrating our operations with those of
Coffee People, and there can be no assurance that we will realize the operating
efficiencies and cost savings that we believe the acquisition will provide.
After the acquisition's completion, we intend to integrate, among other things,
roasting, packaging, purchasing, product development, information systems and
administrative functions


                                       12
<PAGE>   14


with those of Coffee People. The integration of the combined operations may
temporarily distract management from the day-to-day business of the combined
company after the acquisition. For example, Coffee People's integration will
require the experience and expertise of certain key managers of Coffee People
whom we expect to retain. There is no assurance that these Coffee People
managers will remain with us for the time period necessary to successfully
integrate Coffee People's operations. We expect to incur restructuring and
integration costs from combining Coffee People's operations with ours. These
costs may be substantial and may include costs for employee severance,
relocation and disposition of excess equipment and other acquisition-related
costs. We have not yet determined the total amount of these costs.



WE MAY BE REQUIRED TO SPEND MORE OF OUR CASH RESERVES BECAUSE OF THE ACQUISITION
THAN WE ANTICIPATED



     Even if we are able to successfully integrate the operations of Coffee
People, there is no assurance that such integration will result in the
realization of the full benefits of the cost savings, efficiencies or revenue
enhancements that we currently expect or that such benefits will be achieved
within the time frame that we currently anticipate. The cost savings and other
benefits from the acquisition may be offset by costs incurred in integrating
Coffee People's operations, as well as by increases in other expenses, by
operating losses or by problems in the business unrelated to the acquisition.



WE MAY LOSE CUSTOMERS WHEN WE CONVERT COFFEE PEOPLE AND COFFEE PLANTATION BRAND
COFFEEHOUSES TO THE DIEDRICH COFFEE BRAND



     Most Coffee People brand and Coffee Plantation retail locations are
neighborhood coffeehouses, which have loyal customers that are accustomed to and
expect Coffee People and Coffee Plantation brand products. We may lose these
customers when we convert the coffeehouses to the Diedrich Coffee brand.



THE LOSS OF KEY PERSONNEL OR OUR INABILITY TO ATTRACT AND RETAIN QUALIFIED
PERSONNEL COULD SIGNIFICANTLY DISRUPT OUR BUSINESS


     Our continued success largely will depend on the efforts and abilities of
our executive officers and other key employees, particularly John E. Martin,
Chairman of the Board, Timothy J. Ryan, President and Chief Executive Officer,
and Martin Diedrich, Chief Coffee Officer. The loss of services of these
individuals could disrupt operations. Although Diedrich Coffee has employment
agreements with Messrs. Martin, Ryan and Diedrich, any of its executive officers
can terminate their employment if they choose to do so. See
"Management -- Executive Compensation -- Employment Agreements and Compensatory
Arrangements."

     In addition, our success and the success of our franchisees will depend
upon our and their ability to attract and retain highly motivated,
well-qualified retail operators and other management personnel, as well as a
sufficient number of qualified employees. Qualified individuals needed to fill
these positions are in short supply in some geographic areas. Our inability to
recruit and retain such individuals may delay the planned openings of new retail
locations or result in higher employee turnover in existing retail locations,
which could have a material adverse effect on our business or results of
operations.


THE VALUE OF OUR STOCK AFTER THE ACQUISITION AND THIS OFFERING COULD CONTINUE TO
BE VOLATILE



     The trading price of our common stock has fluctuated significantly in the
past. Often, these fluctuations have been greater than those experienced by the
stock market in general. The trading price of our common stock after the
acquisition and this offering is likely to continue experiencing wide price
fluctuations in response to factors such as:



     - actual or anticipated variations in revenues or operating results;



     - comments or recommendations issued by analysts who follow us and our
       competitors;



     - failure to meet analysts' expectations of performance; and



     - our ability to execute our franchising strategy.


                                       13
<PAGE>   15


IF WE ARE UNABLE TO OBTAIN ACCEPTABLE FINANCING, IT COULD HAVE A MATERIAL
ADVERSE EFFECT ON OUR GROWTH STRATEGY



     In order to achieve our anticipated growth and the expansion of our
wholesale and retail business, including new coffeehouse construction and
franchising, we will need to incur debt or issue additional stock in public or
private financings. If additional funds are raised through the issuance of
stock, dilution to stockholders may result. If additional funds are raised
through the incurrence of debt, these debt instruments will likely contain
restrictive financial, maintenance and security covenants, which could have a
material adverse effect on our business, financial condition and results of
operations. This additional financing may not be available at all or on terms
satisfactory to us.



OUR INDUSTRY IS HIGHLY COMPETITIVE AND WE MAY NOT HAVE THE RESOURCES TO COMPETE
EFFECTIVELY



     The highly competitive nature of the retail specialty coffee market could
adversely affect our business and financial condition. With low barriers to
entry, competition in the industry is expected to increase from national and
regional chains, franchise operators and local specialty coffee stores. We
compete directly against all other premium coffee roasters, coffeehouses,
espresso/coffee bars and mall coffee stores, as well as against restaurant and
beverage outlets that serve coffee and a growing number of espresso stands,
carts and stores. In addition, we compete to draw consumers of standard or
commercial coffee to premium coffee. Our whole bean coffees compete directly
against specialty coffees sold at retail through supermarkets, specialty
retailers and a growing number of specialty coffee stores. We believe that our
customers choose among retailers primarily on the basis of product quality,
service, coffeehouse ambiance, convenience and, to a lesser extent, on price.



     We compete with a growing number of specialty coffee retailers including
Starbucks, Seattle's Best Coffee, Barnie's, Coffee Beanery Ltd., Caribou, Peet's
Coffee and many others. The attractiveness of the gourmet specialty coffeehouse
market may draw additional competitors with substantially greater financial,
marketing and operating resources than us. A number of nationwide coffee
manufacturers, such as Kraft General Foods, Proctor & Gamble and Nestle,
distribute coffee products in supermarkets and convenience stores, which may
serve as substitutes for our coffees. Other specialty coffee companies including
Starbucks, Seattle's Best Coffee, Bucks County, Brothers Gourmet Coffees and
Green Mountain Coffee Roasters, sell whole bean coffees in supermarkets and
variety and discount stores.



     The performance of individual coffeehouses or mall coffee stores may also
be affected by factors such as traffic patterns and the type, number and
proximity of competing coffeehouses or mall coffee stores. In addition, factors
such as inflation, increased coffee bean, food, labor and employee benefit costs
and the availability of experienced management and hourly employees may also
adversely affect the specialty coffee retail business in general and our
coffeehouses and mall coffee stores in particular.



OUR LACK OF DIVERSIFICATION MAY AFFECT BUSINESS IF DEMAND IS REDUCED


     Our business is primarily centered on one product: fresh premium
custom-roasted coffee. To date, our operations have been limited to primarily
the purchase and roasting of green coffee beans and the sale of whole bean
coffee, coffee beverages and espresso drinks through our coffeehouses and our
wholesale coffee and mail order businesses. Any decrease in demand for coffee
would have a material adverse effect on our business, operating results and
financial condition.


SOME STOCKHOLDERS WILL CONTINUE TO INFLUENCE MATTERS AFFECTING US, WHICH MAY
CONFLICT WITH YOUR INTERESTS



     Our current directors and officers beneficially own approximately 58% of
our outstanding shares of common stock before the acquisition and this offering.
After giving effect to the acquisition and this offering, these stockholders
will own approximately 33% of the voting power of our outstanding common stock,
depending on the number of shares sold in this offering and issued to Coffee
People stockholders in the acquisition. In addition, The Second Cup Ltd, which
is the majority stockholder of Coffee People, will receive approximately
1,039,500 shares of our common stock in connection with the acquisition of
Coffee People. After giving effect to the acquisition and this offering, this
will represent approximately 8% of our


                                       14
<PAGE>   16


outstanding shares of common stock. As a result of this stock ownership, these
stockholders may act in concert and continue to influence the vote on all
matters submitted to a vote of our stockholders, including the election of
directors, amendments to the certificate of incorporation and the by-laws and
approval of significant corporate transactions. See "Description of Capital
Stock." This consolidation of voting power could also delay, deter or prevent a
change-in-control of Diedrich Coffee that might be otherwise beneficial to
stockholders.



OUR COMPANY-OPERATED RETAIL LOCATIONS ARE CONCENTRATED IN THE WESTERN REGION OF
THE UNITED STATES, AND THEREFORE OUR BUSINESS IS SUBJECT TO FLUCTUATIONS IF
ADVERSE BUSINESS CONDITIONS OCCUR IN THAT REGION



     After the acquisition, our company-operated retail locations will be
primarily located in the western region of the United States. Accordingly, we
are susceptible to fluctuations in our business caused by adverse economic or
other conditions in this region, including natural or other disasters. In
addition, some of our competitors have many more retail locations than we do.
Consequently, adverse economic or other conditions in a region, a decline in the
profitability of several existing retail locations or the introduction of
several unsuccessful new retail locations in a geographic area could have a more
significant effect on our results of operations than would be the case for a
company with a larger number of retail locations or with more geographically
dispersed retail locations.



OUR SUPPLY COSTS MAY BE HIGHER THAN WE EXPECT BECAUSE OF FLUCTUATIONS IN
AVAILABILITY AND COST OF UNROASTED COFFEE



     Increases in the price of green coffee, or the unavailability of adequate
supplies of green coffee of the quality we seek, whether due to the failure of
our suppliers to perform, conditions in coffee-producing countries, or
otherwise, could have a material adverse effect on our results of operations. We
depend upon both outside brokers and our direct contacts with exporters and
growers in countries of origin for our supply of green coffee. Coffee supply and
price are subject to significant volatility beyond our control. Although most
coffee trades in the commodity market, coffee of the quality we seek tends to
trade on a negotiated basis at a substantial premium above commodity coffee
pricing, depending upon the origin, supply and demand at the time of purchase.
Supply and price can be affected by multiple factors in the producing countries,
including weather, political and economic conditions. In addition, green coffee
prices have been affected in the past, and may be affected in the future, by the
actions of certain organizations and associations, such as the International
Coffee Organization or the Association of Coffee Producing Countries. These
organizations have historically attempted to establish commodity price controls
of green coffee through agreements establishing export quotas or restricting
coffee supplies worldwide. These organizations, or others, may succeed in
raising green coffee prices. Should this happen, we may not be able to maintain
our gross margins by raising prices without affecting demand.



WE COULD BE SUBJECT TO ADVERSE PUBLICITY OR CLAIMS FROM OUR GUESTS



     We may be the subject of complaints or litigation from guests alleging
beverage and food-related illness, injuries suffered on the premises or other
quality, health or operational concerns. Adverse publicity resulting from such
allegations may materially adversely affect us, regardless of whether such
allegations are true or whether we are ultimately held liable. We may also be
the subject of complaints or allegations from current, former or prospective
employees from time-to-time. A lawsuit or claim could result in an adverse
decision against us that could have a material adverse effect on our business,
financial condition and results of operations.



CHANGES IN CONSUMER PREFERENCES OR DISCRETIONARY SPENDING COULD NEGATIVELY
AFFECT OUR RESULTS



     Our retail locations offer specialty coffee beans, brewed coffee beverages,
espresso-based beverages, blended drinks and light food items served in a casual
setting. Our continued success depends, in part, upon the popularity of these
types of coffee-based beverages and this style of casual dining. Shifts in
consumer preferences away from our coffee-based beverages or casual setting
could materially adversely affect our future profitability. Also, our success
depends to a significant extent on numerous factors


                                       15
<PAGE>   17

affecting discretionary consumer spending, including economic conditions,
disposable consumer income and consumer confidence. Adverse changes in these
factors could reduce guest traffic or impose practical limits on pricing, either
of which could adversely affect our business, financial condition, operating
results and cash flows.


WE MAY NOT BE ABLE TO RENEW LEASES OR CONTROL RENT INCREASES AT OUR RETAIL
LOCATIONS



     Following the acquisition, all but 2 of our 78 company-operated
coffeehouses are on leased premises. Gloria Jean's stores are generally leased
by an indirect subsidiary of Coffee People and, in most cases, the franchisees
pay their rent directly to their landlord. Upon the expiration of some of these
leases, there is no automatic renewal or option to renew. Consequently, these
leases may not be renewed. If they are renewed, rents may increase
substantially. Either of these events could adversely affect us. Other leases
are subject to renewal at fair market value, which could involve substantial
rent increases, or are subject to renewal with scheduled rent increases, which
could result in rents being above fair market value.



SUBSTANTIAL SALES OF OUR COMMON STOCK COULD ADVERSELY AFFECT ITS MARKET PRICE



     We cannot predict the effect, if any, that future sales of shares of our
common stock or the availability of such shares for future sale will have on its
market price from time-to-time. Sales of substantial amounts of our common
stock, or the perception that such sales could occur, could adversely affect
prevailing market prices for our stock.



OUR FAILURE OR INABILITY TO ENFORCE OUR TRADEMARKS AND TRADE NAMES COULD
ADVERSELY AFFECT OUR EFFORTS TO ESTABLISH BRAND EQUITY



     Our ability to successfully expand our concept will depend in part on our
ability to maintain "brand equity" through the use of our trademarks, service
marks, trade dress and other proprietary intellectual property, including our
name and logos. We currently hold a number of trademarks and service marks
related to our brands. Some or all of our rights related to our intellectual
property may not be enforceable, even if registered, against any prior users of
similar intellectual property or our competitors who seek or intend to utilize
similar intellectual property in areas where we operate or intend to conduct
operations. If we fail to enforce our intellectual property rights, we may be
unable to capitalize on our efforts to maintain brand equity. It is possible
that we will encounter claims from prior users of similar intellectual property
in areas where we operate or intend to conduct operations, including foreign
countries. Claims from prior users could limit our operations and possibly cause
us to pay damages or licensing fees to a prior user or registrant of similar
intellectual property. See "Business -- Intellectual Property."



FUTURE CHANGES IN MINIMUM WAGE REQUIREMENTS COULD ADVERSELY AFFECT OUR BUSINESS,
FINANCIAL CONDITION, RESULTS OF OPERATIONS OR CASH FLOWS



     A number of our employees are subject to various minimum wage requirements.
Many of our employees work in retail locations located in California and receive
salaries equal to the California minimum wage. The minimum wage in California
rose from $5.00 per hour effective March 1, 1997 to $5.75 per hour effective
March 1, 1998. Additionally, the minimum wage in Oregon recently rose to $6.50
per hour. There can be no assurance that similar increases will not be
implemented in these or other jurisdictions in which we operate or seek to
operate. In addition, the federal minimum wage increased to $5.15 per hour
effective September 1, 1997. There can be no assurance that we will be able to
pass additional increases in labor costs through to our guests in the form of
price adjustments and, accordingly, such minimum wage increases could have a
material adverse effect on our business, financial condition, results of
operations or cash flows.


                                       16
<PAGE>   18


COMPLIANCE WITH HEALTH, FRANCHISING AND OTHER GOVERNMENT REGULATIONS APPLICABLE
TO US COULD HAVE A MATERIAL ADVERSE EFFECT ON OUR BUSINESS, FINANCIAL CONDITION
AND RESULTS OF OPERATIONS



     Each retail location and roasting facility is and will be subject to
licensing and reporting requirements by numerous governmental authorities. These
governmental authorities include federal, state and local health, environmental,
labor relations, sanitation, building, zoning, fire, safety and other
departments relating to the development and operation of retail locations. Our
activities are also subject to the Americans with Disabilities Act and related
regulations, which prohibit discrimination on the basis of disability in public
accommodations and employment. Changes in any or all of these laws or
regulations could have a material adverse effect on our business, financial
condition and results of operations. Delays or failures in obtaining or
maintaining required construction and operating licenses, permits or approvals
could delay or prevent the opening of new retail locations or could materially
and adversely affect the operation of existing retail locations. In addition, we
may not be able to obtain necessary variances or amendments to required
licenses, permits or other approvals on a cost-effective and timely basis in
order to construct and develop retail locations in the future.



     We are also subject to federal regulation and certain foreign and state
laws that govern the offer and sale of franchises and the franchisor-franchisee
relationship. Many foreign and state franchise laws impose substantive
requirements on franchise agreements, including limitations on noncompetition
provisions and on provisions concerning the termination or nonrenewal of a
franchise. Some foreign countries and states require companies to register
certain materials before franchises can be offered or sold in that country or
state. The failure to obtain or retain licenses or registration approvals to
sell franchises could delay or preclude franchise sales and otherwise adversely
affect our business, financial condition and results of operations.
Additionally, any franchise law violations may give existing and future
franchisees a basis to bring claims against the company. Franchise law violation
claims could include unfair business practices, negligent misrepresentation,
fraud, and statutory franchise investment and/or relationship violations.
Remedies may include damages and/or rescission of the franchise agreement by the
franchisee. These claims may already exist and their assertion against us could
adversely affect our business, financial condition, and results of operations.
See "Business -- Government Regulation."



GROWTH OF OUR INTERNATIONAL OPERATIONS MAY BE ADVERSELY AFFECTED BY FACTORS
OUTSIDE OF OUR CONTROL



     As part of the Coffee People acquisition, we are acquiring 35 Gloria Jean's
franchised stores located outside of the United States and its territories. As
part of our growth strategy, we will be seeking franchise developers
internationally for Diedrich coffeehouses and Gloria Jean's stores. As a result,
our business and operations will be increasingly subject to the risk of changes
in economic conditions and, to a lesser extent, changes in social and political
conditions inherent in foreign operations, including changes in U.S. laws and
regulations relating to foreign trade and investment. In addition, consumer
tastes vary from region to region, and consumers located in the regions in which
we intend to expand our retail operations may not be as receptive to specialty
coffees as consumers in existing markets.


                                       17
<PAGE>   19


                   A WARNING ABOUT FORWARD-LOOKING STATEMENTS



     We make forward-looking statements in this document that are subject to
risks and uncertainties. These forward-looking statements include information
about possible or assumed future results of our and the combined company's
financial condition, operations, plans, objectives and performance.
Additionally, when we make statements about the acquisition, such as anticipated
cost savings or restructuring charges associated with the acquisition, we are
making forward-looking statements. When we use the words "believe," "expect,"
"anticipate," "estimate" or similar expressions, we are also making
forward-looking statements. Many possible events or factors could affect the
future financial results and performance of each of Diedrich Coffee and Coffee
People and the combined company after the acquisition. This could cause our
results or performance to differ materially from those expressed in our
forward-looking statements. You should consider these risks when you make an
investment decision, along with the following possible events or factors:



- - our growth strategy may not be as successful as we expect if we are unable to
  attract franchise area developers or single store franchisees;



- - our revenues after the acquisition could be lower than we expect, our
  restructuring charges could be higher than we expect and our operating costs
  could be greater than we expect;



- - we may encounter difficulties and incur additional expenses integrating
  Diedrich Coffee's and Coffee People's businesses, brands or operating systems
  or retaining key personnel;



- - competition within the retail specialty coffee market may intensify;



- - inclement weather or adverse political changes may significantly increase our
  coffee costs; and



- - adverse changes may occur in the securities or financial markets.



     In addition, this document contains forward-looking statements attributed
to third parties relating to their estimates regarding the specialty coffee
business. You should not place undue reliance on these forward-looking
statements.


                                       18
<PAGE>   20


                         THE COFFEE PEOPLE ACQUISITION



     On March 16, 1999, we signed a merger agreement with Coffee People that
contemplates our acquisition of Coffee People. The common stock of Coffee People
is currently traded on the Nasdaq SmallCap Market under the symbol "MOKA." The
acquisition will be completed immediately before the completion of this equity
offering.



     Coffee People operates 3 retail brands -- Gloria Jean's, Coffee People and
Coffee Plantation -- with 320 franchised and company-owned retail locations
throughout the United States and in 6 foreign countries. We intend to convert
Coffee People and Coffee Plantation coffeehouses to the Diedrich Coffee brand.
We do not intend to convert the Gloria Jean's brand to the Diedrich Coffee brand
in the near future. Rather, we intend to implement new strategies to strengthen
and reposition the Gloria Jean's brand within its market segment. Founded in
1979, the Gloria Jean's concept offers a recognized brand name with solid growth
potential. Gloria Jean's outlets generally offer a full range of flavored and
unflavored coffee beans, coffee beverages and a variety of related gifts,
supplies and accessories.



     The acquisition will occur through a merger in which Coffee People will
become a wholly-owned subsidiary of Diedrich Coffee. As a result of the
acquisition, Coffee People stockholders will receive in the aggregate for their
shares:



     - $23.0 million in cash; and


     - 1.5 million shares of Diedrich Coffee common stock.


     The completion of this equity offering is contingent upon the acquisition's
completion. The acquisition is subject to a number of conditions, including the
approval of the Diedrich Coffee and Coffee People stockholders and completion of
the acquisition of Coffee People by July 15, 1999. At the time of signing the
merger agreement, Second Cup Ltd. and some of Diedrich Coffee's directors,
officers and their affiliates agreed to vote the shares they own in favor of the
merger agreement and the transactions contemplated by it. Second Cup owns
approximately 69% of the outstanding Coffee People common stock through its
wholly-owned subsidiary. The Diedrich Coffee directors, officers and their
affiliates who signed the voting agreement own approximately 42% of the
outstanding Diedrich Coffee common stock.



     Additionally, Second Cup has entered into a lock-up agreement with us that
restricts its ability to sell the shares of Diedrich Coffee common stock it will
receive in the acquisition for a period of time. Upon the expiration of that
period, we have agreed to grant Second Cup unlimited piggy-back registration
rights and two demand registration rights with respect to the shares it will
receive in the acquisition in order to mitigate the lock-up agreement's sale
restrictions and the impact of Second Cup's affiliate status.



     Upon completion of the acquisition, we have agreed to create a vacancy on
the Diedrich Coffee board and appoint a director designated by Second Cup. Our
directors, officers and a significant stockholder have agreed to vote their
shares of Diedrich Coffee common stock in favor of Second Cup's designee at any
election of directors, for so long as Second Cup owns at least 50% of the shares
it will receive in the acquisition.




                                       19
<PAGE>   21

                                USE OF PROCEEDS


     We estimate the net proceeds from this offering, after deduction of
underwriting discounts and commissions and expenses of this offering, will be
approximately $28.3 million. We intend to use the net proceeds as follows:



     - $23.0 million to finance the cash payment to Coffee People stockholders
       in the acquisition;



     - approximately $4.0 million to pay fees and expenses related to the
       acquisition; and



     - the remaining proceeds for general corporate purposes.



     Pending such uses, the net proceeds of this offering will be invested in
short-term interest-bearing securities.


                  PRICE RANGE OF DIEDRICH COFFEE COMMON STOCK

     Diedrich Coffee common stock is reported on the Nasdaq National Market
under the symbol "DDRX." The following table sets forth the high and low bid
information for the quarterly periods indicated for our common stock as reported
on the Nasdaq National Market since January 30, 1997.


<TABLE>
<CAPTION>
                                                               PRICE RANGE
                                                              -------------
                           PERIOD                             HIGH     LOW
                           ------                             ----     ----
<S>                                                           <C>      <C>
FISCAL YEAR ENDED JANUARY 28, 1998:
  First Quarter.............................................   $8 3/4   $2 3/8
  Second Quarter............................................    4        2 1/2
  Third Quarter.............................................    4 1/16   2 7/16
  Fourth Quarter............................................    9        2 3/4

FISCAL YEAR ENDED JANUARY 27, 1999:
  First Quarter.............................................   $8       $5 11/16
  Second Quarter............................................    8 1/4    6 9/16
  Third Quarter.............................................    7 1/4    3 3/8
  Fourth Quarter............................................    6 1/2    3 7/8

FISCAL YEAR ENDING FEBRUARY 2, 2000:
  First Quarter.............................................   $6 7/8   $3 7/8
  Second Quarter (through June 4, 1999).....................    6 15/16   4 3/4
</TABLE>



     On June 4, 1999, there were 6,173,538 shares outstanding and 153
stockholders of record of our common stock. On June 4, 1999, the last reported
sale price of our common stock on the Nasdaq National Market was $6.75 per
share.


                                DIVIDEND POLICY

     We have never declared or paid any cash dividends on our capital stock. We
do not expect to pay any cash dividends for the foreseeable future. We currently
intend to retain any future earnings to finance our growth. Any future
determination to pay cash dividends will be at the discretion of our board of
directors and will be dependent on earnings, financial condition, operating
results, capital requirements, any contractual restrictions and other factors
that our board deems relevant.

                                       20
<PAGE>   22

                                 CAPITALIZATION


     The following table sets forth our capitalization as of April 28, 1999 on
an actual basis and as adjusted to give effect to the acquisition and the
receipt by us of the estimated net proceeds from the sale of 4,600,000 shares
offered at an assumed public offering price of $6.75 per share. This information
should be read in conjunction with our consolidated financial statements and the
notes relating to such statements appearing elsewhere in this prospectus. This
information is based on the number of shares of common stock outstanding on
April 28, 1999. It excludes:



     - 2,109,267 shares of common stock issuable upon the exercise of options
       outstanding at a weighted average exercise price of $6.19 per share;



     - 70,000 shares of common stock issuable upon the exercise of outstanding
       warrants at an exercise price of $5.625 per share;



     - 850,000 shares of common stock issuable upon the exercise of outstanding
       warrants at an exercise price of $2.25 per share;



     - 257,417 shares of common stock available for issuance under our stock
       option plans; and



     - 1,500,000 shares of common stock to be issued to Coffee People
       stockholders in connection with the acquisition of Coffee People.



<TABLE>
<CAPTION>
                                                                  APRIL 28, 1999
                                                              -----------------------
                                                               ACTUAL     AS ADJUSTED
                                                              --------    -----------
                                                                  (IN THOUSANDS)
<S>                                                           <C>         <C>
Cash and cash equivalents...................................  $    786     $  9,394
                                                              ========     ========

Long-term debt and capital lease obligations, less current
  portion...................................................     2,759       10,643
                                                              ========     ========

Stockholders' equity:
  Common stock, $0.01 par value, 25,000,000 shares
     authorized on an actual and adjusted basis; 6,173,538
     shares issued and outstanding on an actual basis;
     12,273,538 shares issued and outstanding on an as
     adjusted basis.........................................        62          123
Additional paid-in capital..................................    18,717       57,056
Accumulated deficit.........................................   (13,319)     (13,319)
                                                              --------     --------
  Total stockholders' equity................................     5,460       43,860
                                                              ========     ========

       Total capitalization.................................  $  8,219     $ 54,503
                                                              ========     ========
</TABLE>


                                       21
<PAGE>   23

                                    DILUTION


     Our net tangible book value as of April 28, 1999 was approximately $5.1
million, or $0.83 per share of common stock based on 6,173,538 shares of common
stock outstanding. Net tangible book value per share represents the amount of
our total tangible assets less total liabilities, divided by the number of
shares of common stock outstanding as of April 28, 1999. Assuming the sale by us
of the 4,600,000 shares offered at an assumed offering price of $6.75 per share
and after deducting underwriting discounts and estimated offering expenses, and
the application of the estimated net proceeds and after giving effect to the
acquisition, our pro forma net tangible book value as of April 28, 1999 would
have been $24.8 million, or $2.02 per share of common stock. This represents an
immediate increase in net tangible book value of $1.19 per share to existing
stockholders and an immediate dilution in the pro forma net tangible book value
of $4.73 per share to new investors. The following table illustrates this per
share dilution:



<TABLE>
<S>                                                           <C>       <C>
Assumed public offering price per share.....................            $6.75
  Pro forma net tangible book value per share before this
     offering...............................................  $  0.83
  Increase attributable to the acquisition and offering.....     1.19
                                                              -------
Pro forma net tangible book value per share after the
  acquisition and this offering.............................             2.02
                                                                        -----
Pro forma dilution per share to new investors...............            $4.73
                                                                        =====
</TABLE>



     The following table summarizes the differences as of April 28, 1999, on a
pro forma basis giving effect to the acquisition, between the total
consideration paid and the average price per share paid by the existing
stockholders and the new investors with respect to the number of shares of
common stock purchased from Diedrich Coffee based on an assumed public offering
price of $6.75 per share:



<TABLE>
<CAPTION>
                                           SHARES PURCHASED       TOTAL CONSIDERATION      AVERAGE
                                         --------------------    ---------------------      PRICE
                                           NUMBER     PERCENT      AMOUNT      PERCENT    PER SHARE
                                         ----------   -------    -----------   -------    ---------
<S>                                      <C>          <C>        <C>           <C>        <C>
Existing stockholders..................   6,173,538     50.3%    $18,778,687     31.3%      $3.04
New investors..........................   6,100,000     49.7      41,175,000     68.7       $6.75
                                         ----------    -----     -----------    -----
          Total........................  12,273,538    100.0%    $59,953,687    100.0%
                                         ==========    =====     ===========    =====
</TABLE>



     We expect there to be 12,273,538 shares of common stock outstanding after
the offering. The tables and calculations above assume no exercise of
outstanding options or warrants unless otherwise set forth in this prospectus.
On April 28, 1999, there were:



     - 2,109,267 shares issuable upon the exercise of options outstanding at a
       weighted average exercise price of $6.19 per share;



     - 70,000 shares of common stock issuable upon the exercise of outstanding
       warrants at an exercise price of $5.625 per share;



     - 850,000 shares issuable upon the exercise of outstanding warrants at an
       exercise price of $2.25 per share;



     - 257,417 shares of common stock available for issuance under our stock
       option plans; and



     - 1,500,000 shares of common stock to be issued to Coffee People
       stockholders in connection with the acquisition of Coffee People.


     To the extent that these options or warrants are exercised, there will be
further dilution to new investors. Please see "Management -- Benefit Plans" and
"-- Employment Agreements and Compensatory Arrangements" for a discussion of our
stock option plans.

                                       22
<PAGE>   24

          UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL INFORMATION


     The following tables present summary historical information for Diedrich
Coffee and Coffee People derived from financial statements. The acquisition of
Coffee People will be accounted for using the purchase method of accounting and,
accordingly, the assets acquired and liabilities assumed will be recorded at
their fair values as of the date of the acquisition, which are not expected to
differ significantly from historical costs. The excess of the purchase price
over the fair value of the assets acquired and liabilities assumed will be
recorded as goodwill. Diedrich Coffee's fiscal year is the 52 or 53 week period
that ends on the Wednesday closest to January 31 of each year. Coffee People's
fiscal year is the 52 or 53 week period that ends on the last Saturday in June
of each year. Following this offering, we intend to change our fiscal year to
the 52 or 53 week period that ends on the Wednesday closest to June 30 of each
year.



     The unaudited pro forma combined condensed balance sheet as of April 28,
1999 gives effect to the acquisition of Coffee People by Diedrich Coffee as of
that date and reflects the sale of the shares in this offering and the
application of the net proceeds. The unaudited pro forma combined condensed
statement of operations for the fiscal year ended January 27, 1999 presents the
results for Diedrich Coffee and Coffee People as if the merger between Coffee
People and Gloria Jean's had occurred on December 13, 1997 and the acquisition
of Coffee People by Diedrich Coffee had occurred on January 29, 1998. This
presentation also reflects the issuance of the new debt and the application of
the net proceeds.



     The unaudited pro forma combined condensed statement of operations for the
fiscal quarter ended April 28, 1999 presents the results for Diedrich Coffee and
Coffee People as if the acquisition of Coffee People by Diedrich Coffee had
occurred on January 28, 1999 and reflects the issuance of the new debt and the
sale of the shares in this offering and the application of the net proceeds.



     This unaudited pro forma financial information presented is based on the
assumptions and adjustments described in the accompanying notes. The unaudited
pro forma statement of operations does not purport to represent what our results
of operations actually would have been if the events described above had
occurred as of the dates indicated or what such results would be for any future
periods. The unaudited pro forma financial statements are based upon assumptions
and adjustments that we believe are reasonable. The unaudited pro forma
financial statements, and the accompanying notes, should be read in conjunction
with the historical financial statements and related notes, included elsewhere
in this document. In addition, the unaudited pro forma combined condensed
financial information does not reflect certain cost savings that management
believes may be realized following the acquisition of Coffee People by Diedrich
Coffee. These savings are expected to be realized primarily through combining
the operations of the companies and implementing Diedrich Coffee's management
practices.


                                       23
<PAGE>   25


              UNAUDITED PRO FORMA COMBINED CONDENSED BALANCE SHEET


                                 APRIL 28, 1999


                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)



<TABLE>
<CAPTION>
                                                    HISTORICAL
                                          -------------------------------
                                          DIEDRICH COFFEE   COFFEE PEOPLE
                                             APRIL 28,        MARCH 6,         PRO FORMA          PRO FORMA
                                               1999             1999          ADJUSTMENTS          COMBINED
                                          ---------------   -------------   ---------------      ------------
<S>                                       <C>               <C>             <C>                  <C>
ASSETS

Current assets:
  Cash and cash equivalents.............      $   786          $ 2,773          $ 5,835(1)         $ 9,394
  Accounts and notes receivable.........          396            3,149               --              3,545
  Inventories...........................        1,417            3,722               --              5,139
  Other current assets..................          547            3,353               --              3,900
                                              -------          -------          -------            -------
  Total current assets..................        3,146           12,997            5,835             21,978
Property and equipment, net.............        8,872           12,262               --             21,134
Costs in excess of net assets of
  business acquired, net................          322           25,530           (6,819)(2)         19,033
Other assets............................          288            3,499               --              3,787
                                              -------          -------          -------            -------
  Total assets..........................      $12,628          $54,288          $  (984)           $65,932
                                              =======          =======          =======            =======
LIABILITIES & STOCKHOLDERS' EQUITY
Current liabilities:
  Current portion of long-term debt and
     capital lease obligations..........      $ 1,169          $ 1,356          $   162(3)         $ 2,687
  Accounts payable and accrued
     compensation.......................        1,217            3,622               --              4,839
  Other current liabilities.............        1,795            1,734               --              3,529
                                              -------          -------          -------            -------
  Total current liabilities.............        4,181            6,712              162             11,055
Capital lease obligations, less current
  portion...............................          259              784                               1,043
Long-term debt..........................        2,500            2,727            4,373(3)           9,600
Other liabilities.......................          228              146               --                374
  Total stockholders' equity............        5,460           43,919           (5,519)(4)         43,860
                                              -------          -------          -------            -------
  Total liabilities and stockholders'
     equity.............................      $12,628          $54,288          $  (984)           $65,932
                                              =======          =======          =======            =======
</TABLE>


- -------------------------

(1) Pro forma adjustments to cash as a result of the acquisition, a new credit
    facility and the offering are as follows:



<TABLE>
<CAPTION>
                                                              APRIL 28, 1999
                                                              --------------
<S>                                                           <C>
Cash received from this offering*...........................     $ 28,300
Cash paid for acquisition+..................................      (23,000)
Cash received for new debt issued...........................       12,000
Cash paid to retire debt....................................       (7,465)
Transaction costs of acquisition............................       (4,000)
                                                                 --------
Pro forma cash adjustment...................................     $  5,835
                                                                 ========
</TABLE>


     ------------------------------

     * Represents estimated cash proceeds from this offering, assuming that
       4,600,000 shares are issued at a public offering price of $6.75 per share
       (the last reported sale price of our common stock on the Nasdaq National
       Market on June 4, 1999), less underwriting discounts, commissions and
       expenses estimated at $2,800.



     + Represents purchase price, subject to adjustments based on the actual
       proceeds and share price of this offering, excluding 1,500,000 shares
       issued to Coffee People stockholders in the acquisition.


                                       24
<PAGE>   26


(2) Reflects adjustments to assets and liabilities assumed based on their
    estimated fair values under the purchase method of accounting. The
    allocation of the aggregate purchase cost below is preliminary. The final
    allocation will be based on appraisals and other studies that will be
    completed after the acquisition's completion and management's final
    evaluation of such assets and liabilities. Some portion of the excess of
    purchase cost over the historical cost of the net assets acquired will
    ultimately be allocated to specific tangible and intangible assets and
    liabilities, including inventory, land, property and equipment, and deferred
    taxes and liabilities. The final allocation of purchase cost and the
    resulting effect on net income may differ significantly from the pro forma
    amounts included herein.



<TABLE>
<CAPTION>
                                                              APRIL 28, 1999
                                                              --------------
<S>                                                           <C>
Purchase price*.............................................     $ 33,100
Direct acquisition costs....................................        4,000
                                                                 --------
          Total consideration and direct acquisition
            costs...........................................       37,100
Less: historical cost of net assets acquired................      (43,919)
                                                                 --------
Net adjustment..............................................     $ (6,819)
                                                                 ========
</TABLE>


        ---------------------------------

        * The purchase price assumes a $6.75 per share price for our common
          stock at the time of the acquisition. The purchase price is subject to
          adjustment based on the actual share price of our common stock at the
          time of the acquisition.


(3) These adjustments record (i) the proceeds of a new $12,000 credit facility
    and (ii) the use of a portion of the proceeds to repay existing
    indebtedness. The table below reflects the financing transactions.


<TABLE>
<CAPTION>
                                                              APRIL 28, 1999
                                                              --------------
<S>                                                           <C>
Current:
Current portion of new debt issued..........................     $ 2,400
Current portion of debt retired.............................      (2,238)
                                                                 -------
          Net current adjustment............................     $   162
                                                                 =======
Long-term:
Long-term portion of new debt issued........................     $ 9,600
Long-term portion of debt retired...........................      (5,227)
                                                                 -------
          Net long-term adjustment..........................     $ 4,373
                                                                 =======
</TABLE>


(4) Adjustments to stockholders' equity based on the pro forma capitalization of
    Diedrich Coffee are as follows:


<TABLE>
<CAPTION>
                                                              APRIL 28, 1999
                                                              --------------
<S>                                                           <C>
Coffee People stockholders' equity*.........................     $(43,919)
Stock issued in offering and acquisition+...................       38,400
                                                                 --------
Pro forma equity adjustment.................................     $ (5,519)
                                                                 ========
</TABLE>


        ---------------------------------

        * Represents the elimination of Coffee People's common stock of $44,659,
          stock subscription note redeemable of $350 and accumulated deficit of
          $390.



        + Represents 4,600,000 shares issued in this offering at $6.75 per
          share, less underwriting discounts, commissions and expenses estimated
          at $2,800, plus an additional 1,500,000 shares issued to Coffee People
          stockholders in the acquisition at $6.75 per share.


                                       25
<PAGE>   27

         UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENT OF OPERATIONS

                   FOR THE FISCAL YEAR ENDED JANUARY 27, 1999


                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)



<TABLE>
<CAPTION>
                                                                    PRO FORMA                      PRO FORMA
                                             HISTORICAL
                                     --------------------------                   PRO FORMA(2)
                                      DIEDRICH        COFFEE       ADJUSTMENTS       COFFEE       ADJUSTMENTS
                                       COFFEE         PEOPLE        TO COFFEE        PEOPLE           FOR
                                     -----------   ------------      PEOPLE       ------------    ACQUISITION    PRO FORMA
                                     FISCAL YEAR     52 WEEKS      HISTORICAL       52 WEEKS       OF COFFEE      COMBINED
                                        ENDED         ENDED        FOR MERGER         ENDED        PEOPLE BY    ADJUSTED FOR
                                     JANUARY 27,   DECEMBER 12,    WITH GLORIA    DECEMBER 12,     DIEDRICH         THE
                                        1999           1998         JEAN'S(1)         1998          COFFEE      ACQUISITION
                                     -----------   ------------   -------------   ------------    -----------   ------------
<S>                                  <C>           <C>            <C>             <C>             <C>           <C>
Total revenues.....................    $24,215       $44,341         $8,755          $53,096        $   --        $77,311
Cost of sales and related occupancy
  costs............................     10,955        26,415          4,408           30,823            --         41,778
Store operating expenses...........      8,936        11,275          2,972           14,247            --         23,183
Other operating expenses...........        634                                            --            --            634
Depreciation.......................      1,885         1,300            499            1,799            --          3,684
Amortization.......................         56           587            156              743          (252)(3)        547
General and administrative
  expenses.........................      4,014         4,760            955            5,715            --          9,729
Acquisition and integration
  expenses.........................         --         1,236             --            1,236            --          1,236
                                       -------       -------         ------          -------        ------        -------
    Total costs and expenses.......     26,480        45,573          8,990           54,563          (252)        80,791
                                       -------       -------         ------          -------        ------        -------
Operating income (loss)............     (2,265)       (1,232)          (235)          (1,467)          252         (3,480)
Interest (expense) and other
  income...........................       (293)          (39)          (156)            (195)         (242)(4)       (730)
                                       -------       -------         ------          -------        ------        -------
Income (loss) from continuing
  operations.......................     (2,558)       (1,271)          (391)          (1,662)           10         (4,210)
Income tax provision (benefit).....          4          (450)            --             (450)           --           (446)
                                       -------       -------         ------          -------        ------        -------
Net income (loss)..................    $(2,562)      $  (821)        $ (391)         $(1,212)       $   10        $(3,764)
                                       =======       =======         ======          =======        ======        =======
Basic and diluted loss per common
  share............................    $ (0.43)                                                                   $ (0.31)
Weighted average number of common
  shares outstanding...............      5,934                                                                     12,034
</TABLE>


- -------------------------

(1) These pro forma adjustments represent the results of operations from
    December 13, 1997 through May 19, 1998 for Coffee People (Oregon) and Coffee
    Plantation which were merged with Gloria Jean's on May 19, 1998.


(2) The pro forma information is as if the merger between Coffee People and
    Gloria Jean's had been completed on December 13, 1997.

(3) Represents the reduction in amortization of goodwill based on preliminary
    estimated fair values of the assets acquired and liabilities assumed. The
    final allocation will be based upon appraisals and other studies that will
    be completed subsequent to the acquisition and management's final evaluation
    of such assets and liabilities. The final allocation of the purchase cost
    and the resulting effect on net income may differ significantly from the pro
    forma amounts indicated herein.

        Amortization expense is summarized below:


<TABLE>
<S>                                                          <C>
Costs in excess of net assets of business acquired, net....  $19,625
Amortization period in years...............................       40
                                                             -------
                                                                 491
Less amortization recorded by Coffee People................     (743)
                                                             -------
                                                             $  (252)
                                                             =======
</TABLE>


                                       26
<PAGE>   28

(4) Interest expense based on the pro forma capitalization of Diedrich Coffee is
    summarized in the table below:


<TABLE>
<CAPTION>
                                                                 YEAR ENDED
                                                              JANUARY 27, 1999
                                                              ----------------
<S>                                                           <C>
New term loan *.............................................       $ 960
Existing debt +.............................................        (718)
                                                                   -----
  Pro Forma interest expense adjustment.....................       $ 242
                                                                   =====
</TABLE>


- -------------------------

* Represents interest on new debt of $12,000 to be entered into concurrently
  with the completion of this offering. Assumes an interest rate of 8.00%.


+ Represents interest paid on existing debt that will be retired as result of
  the acquisition. Based on a blended interest rate of 9.2%.

                                       27
<PAGE>   29

         UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENT OF OPERATIONS

                  FOR THE FISCAL QUARTER ENDED APRIL 28, 1999


                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)



<TABLE>
<CAPTION>
                                                           HISTORICAL
                                                      ---------------------    PRO FORMA
                                                      DIEDRICH     COFFEE     ADJUSTMENTS
                                                       COFFEE      PEOPLE         FOR
                                                      ---------   ---------   ACQUISITION     PRO FORMA
                                                       QUARTER    12 WEEKS     OF COFFEE      COMBINED
                                                        ENDED       ENDED      PEOPLE BY    ADJUSTED FOR
                                                      APRIL 28,   MARCH 6,     DIEDRICH          THE
                                                        1999        1999        COFFEE       ACQUISITION
                                                      ---------   ---------   -----------   -------------
<S>                                                   <C>         <C>         <C>           <C>
Total revenues......................................   $6,098      $12,739      $   --         $18,837
Cost of sales and related occupancy costs...........    2,758        5,560          --           8,318
Store operating expenses............................    2,288        5,007          --           7,295
Other operating expenses............................      158           --          --             158
Depreciation........................................      507          238          --             745
Amortization........................................       --          107          12(1)          119
General and administrative expenses.................      857          842          --           1,699
Acquisition and integration expenses................       --          151          --             151
                                                       ------      -------      ------         -------
     Total costs and expenses.......................    6,568       11,905          12          18,485
                                                       ------      -------      ------         -------
Operating income (loss).............................     (470)         834         (12)            352
Interest (expense) and other income.................      (95)        (107)        (75)(2)        (277)
                                                       ------      -------      ------         -------
Income (loss) from continuing operations............     (565)         727         (87)             75
Income tax provision (benefit)......................        3          319          --             322
                                                       ------      -------      ------         -------
Net income (loss)...................................   $ (568)     $   408      $  (87)        $  (247)
                                                       ======      =======      ======         =======
Basic and diluted loss per common share.............   $(0.09)                                 $ (0.02)
Weighted average number of common shares
  outstanding.......................................    6,173                                   12,273
</TABLE>


- -------------------------

(1) Represents the reduction in amortization of goodwill based on preliminary
    estimated fair values of the assets acquired and liabilities assumed. The
    final allocation will be based upon appraisals and other studies that will
    be completed subsequent to the acquisition and management's final evaluation
    of such assets and liabilities. The final allocation of the purchase cost
    and the resulting effect on net income may differ significantly from the pro
    forma amounts indicated herein.


        Amortization expense is summarized below:


<TABLE>
<S>                                                          <C>
Costs in excess of net assets of business acquired, net....  $19,033
Amortization period in years...............................       40
                                                             -------
                                                                 119
Less amortization recorded by Coffee People................     (107)
                                                             -------
                                                             $    12
                                                             =======
</TABLE>



(2) Interest expense based on the pro forma capitalization of Diedrich Coffee is
    summarized in the table below:



<TABLE>
<CAPTION>
                                                              QUARTER ENDED
                                                              APRIL 28, 1999
                                                              --------------
<S>                                                           <C>
Term loan *.................................................      $ 240
Existing debt +.............................................       (165)
                                                                  -----
  Pro Forma interest expense adjustment.....................      $  75
                                                                  =====
</TABLE>


        ---------------------------------

          * Represents interest on new debt of $12,000 to be entered into
            concurrently with the completion of this offering. Assumes an
            interest rate of 8.00%.


          + Represents interest paid on existing debt that will be retired as
            result of the acquisition. Based on a blended interest rate of 9.2%.

                                       28
<PAGE>   30

                    DIEDRICH COFFEE SELECTED FINANCIAL DATA

     The following historical financial information may not be indicative of our
future financial results of operations and should be read in conjunction with
"Diedrich Coffee Management's Discussion and Analysis of Financial Condition and
Results of Operations" and the consolidated financial statements and related
notes.


<TABLE>
<CAPTION>
                                                                                                       QUARTER       QUARTER
                               YEAR ENDED    YEAR ENDED    YEAR ENDED    YEAR ENDED    YEAR ENDED       ENDED         ENDED
                               JANUARY 31,   JANUARY 31,   JANUARY 29,   JANUARY 28,   JANUARY 27,    APRIL 29,     APRIL 28,
                                  1995          1996          1997          1998          1999          1998          1999
                               -----------   -----------   -----------   -----------   -----------   -----------   -----------
                                                                                                     (UNAUDITED)   (UNAUDITED)
                                                            (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                            <C>           <C>           <C>           <C>           <C>           <C>           <C>
STATEMENTS OF OPERATIONS
  DATA:
Revenues:
  Retail.....................    $6,673        $8,879        $18,118       $20,760       $21,248       $ 5,285       $ 5,190
  Wholesale and other........       918         1,365          1,694         2,222         2,767           638           858
  Franchise revenue..........        --            --             --            --           200            --            50
                                 ------        ------        -------       -------       -------       -------       -------
         Total revenues......     7,591        10,244         19,812        22,982        24,215         5,923         6,098
                                 ======        ======        =======       =======       =======       =======       =======
Cost and expenses:
  Cost of sales and related
    occupancy costs..........     3,164         4,409          9,263        11,458        10,955         2,682         2,758
  Store operating expenses...     2,584         3,520          8,280        10,448         8,936         2,284         2,288
  Other operating expenses...       282           277            240           290           634           149           158
  Depreciation and
    amortization.............       255           354          1,054         1,785         1,941           482           507
  Provision for asset
    impairment and
    restructuring costs......        --            --             --         3,902            --            --            --
  General and administrative
    expenses.................       851         1,335          2,003         4,006         4,014           975           857
                                 ------        ------        -------       -------       -------       -------       -------
         Total...............     7,136         9,895         20,840        31,889        26,480         6,572         6,568
                                 ------        ------        -------       -------       -------       -------       -------
Operating income (loss)......       455           349         (1,028)       (8,907)       (2,265)         (649)         (470)
Interest expense.............       (78)          (34)          (190)         (182)         (385)          (97)          (96)
Interest and other income
  (expense)..................                                    104           (23)           92             1             1
                                 ------        ------        -------       -------       -------       -------       -------
Income (loss) before income
  taxes......................       377           315         (1,114)       (9,112)       (2,558)         (745)         (565)
Income tax provision
  (benefit)..................        53           129           (128)            1             4             1             3
                                 ------        ------        -------       -------       -------       -------       -------
Net income (loss)............    $  324        $  186        $  (986)      $(9,113)      $(2,562)      $  (746)      $  (568)
                                 ======        ======        =======       =======       =======       =======       =======
Net income (loss) per share--
  basic and diluted(1).......                                $  (.22)      $ (1.69)      $  (.43)      $ (0.13)      $ (0.09)
Pro forma net income per
  share(2)...................                  $  .06
BALANCE SHEET DATA:
Working capital
  (deficiency)...............    $ (418)       $  (53)       $ 1,949       $  (959)      $  (655)      $   192       $(1,036)
Total assets.................     2,503         5,316         17,471        13,948        12,736        13,721        12,628
Long-term debt and long-term
  obligations under capital
  leases.....................       471           829             --         2,817         2,783         2,849         2,759
Total stockholders' equity...       973         3,304         14,898         6,835         6,027         7,365         5,460
</TABLE>


- -------------------------
(1) Net income (loss) per share for periods before the year ended January 31,
    1996 is not presented due to the noncomparable capital structure. Net loss
    per share for fiscal 1999, 1998 and 1997 is presented as basic earnings per
    share under the provisions of SFAS 128.

(2) Pro forma net income per share is computed by dividing net income by the
    weighted average number of common and common equivalent shares outstanding
    during the respective period, assuming the conversion of the series A and
    series B preferred stock into common stock as of the date of issuance.
    Dividends on the series A and series B preferred stock have been excluded
    from the computation since the preferred stock has been assumed to have been
    converted to common stock.

                                       29
<PAGE>   31

            DIEDRICH COFFEE MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

GENERAL


     Effective February 1, 1996, Diedrich Coffee changed its fiscal year end
from January 31 to a fiscal year ending on the Wednesday nearest January 31. In
connection with the change in fiscal year end, we began reporting quarterly
results in thirteen-week periods. Before the change in fiscal year end, our
quarterly periods included twelve weeks, except for the fourth quarter, which
had approximately sixteen weeks. References to fiscal 1999 refer to the fiscal
year ended January 27, 1999, references to fiscal 1998 refer to the fiscal year
ended January 28, 1998 and references to fiscal 1997 refer to the fiscal year
ended January 29, 1997. Following this offering, we intend to change our fiscal
year to the 52 or 53 week period ending on the Wednesday closest to June 30 of
each year.



     The first retail store operating under the name of Diedrich Coffee
commenced operations in 1972. At the conclusion of fiscal 1999, we operated a
total of 36 coffeehouses and seven coffee carts located in California, Colorado
and Texas. We sell high quality coffee beverages made with our own freshly
roasted coffee. In addition to brewed coffee, we offer a broad range of espresso
based beverages such as cappuccino, cafe latte, cafe mocha and espresso
machiato. To complement beverage sales, we sell light food items and whole bean
coffee through our coffeehouses. In addition, we have a strong wholesale
division that markets our products directly to independent and chain food
service establishments, as well as to businesses for office coffee systems
through brokers and sales representatives.



     We grew rapidly in fiscal 1997 and experienced difficulties managing that
growth in fiscal 1998. In March 1997, we announced the resignation of Steven
Lupinacci, President and Chief Executive Officer. We took a restructuring charge
of $3.9 million for closing 12 coffeehouses in fiscal 1997. In addition to
closing 11 of these 12 coffeehouses, we opened new coffeehouses in Houston,
Texas as well as Irvine and Santa Monica, California. We also entered into an
agreement to place coffee carts at premium office locations in Orange County,
California; seven carts were operating under this agreement at fiscal year-end
1999.


     Mr. Lawrence Goelman became Chairman of the Board and Interim Chief
Executive Officer on March 12, 1997. Kerry Coin was appointed President and
Chief Operating Officer on April 25, 1997. Under the board's direction,
management developed and executed a turnaround plan intended to return Diedrich
Coffee to operating profitability. Underperforming stores were closed, leases
assigned, terminated or sublet and new channels of distribution were developed.
Experienced professional managers were recruited. The wholesale division was
given aggressive growth targets and the resources needed to meet them. New
management and training systems were developed and implemented. In the third
quarter of fiscal 1998, we raised $3 million of working capital through the
private placement of secured debt. On November 17, 1997, the board appointed Mr.
John E. Martin as Chairman of the Board and Mr. Timothy J. Ryan as President and
Chief Executive Officer.


     Despite the efforts of the interim management team led by Messrs. Goelman
and Coin, Diedrich Coffee did not meet its stated goal of cash-flow positive
operating results by the end of the last quarter of fiscal 1998. The reasons for
the shortfall were several: the increased one-time general and administrative
costs associated with the addition of the new executive management team headed
by John Martin and Tim Ryan, inadequate and unsuccessful marketing programs,
delays in the installation of coffee carts in Orange County and inadequate
management of certain labor costs.


     Messrs. Martin and Ryan determined that, while the turnaround plan
implemented by the interim management team had stabilized Diedrich Coffee
operationally, it was not likely to result in profitable growth in the near
future. Accordingly, they initiated a business planning process that resulted in
a strategic five-year plan directed toward growth through franchise area
development agreements combined with focused company unit growth and
centralization of production facilities. This plan also built on the interim
management strategy of developing new wholesale business channels. New
management also reviewed the existing asset base and determined that one
coffeehouse designated for closure would remain open and two additional
coffeehouses and the Denver warehouse would be closed. Charges for these

                                       30
<PAGE>   32

closures as well as provisions for other contingencies resulted in additional
operating expenses of approximately $1.7 million in the fourth quarter of fiscal
1998.


     According to our strategic plan, the roasting facility in Denver, Colorado
was closed in the first quarter of fiscal 1999 and roasting was consolidated in
Southern California. We also closed an under-performing store in San Diego,
California and one in Denver, Colorado. We opened four coffee carts at premium
office locations in fiscal 1999 for a total of seven. We are in discussions with
commercial property managers regarding additional coffee cart and kiosk
locations. However, no assurances can be given as to when or how many more
coffee carts may be installed. We also recruited several senior level executives
during fiscal 1999 as part of our strategic growth plan in the areas of finance,
marketing and franchise development.



     Management undertook several steps to ensure that the base business was
operating well before initiating the franchising sales program. It upgraded the
quality of the store management teams and then undertook a program to retrain
every Diedrich coffeehouse employee. This program was completed during fiscal
1999. The team also developed, tested and introduced several new product
programs, including:



     - Martin Diedrich Signature Coffee Selections featuring coffee beans that
       were only available in the United States at Diedrich coffeehouses;


     - a line of five new Icy Blended drinks to address seasonal softness in the
       warmer months;

     - Chai Tea and new mocha products, including white chocolate mocha, were
       added to the menu; and


     - a new line of holiday merchandise was introduced in November 1998.



     On March 16, 1999, we signed a merger agreement with Coffee People that
contemplates a merger in which Coffee People will become a wholly-owned
subsidiary of our company. The acquisition is subject to a number of conditions,
including securing financing, obtaining the approval of the Diedrich Coffee and
Coffee People stockholders and completion of the acquisition of Coffee People by
July 15, 1999.


FRANCHISE AREA DEVELOPMENT AGREEMENTS


     Management's franchise area development goal is to enter into franchise
area development agreements covering most major U.S. markets. On September 16,
1998, we announced our first franchise area development agreement which calls
for the development of 44 coffeehouses in the state of North Carolina over a
five year period. In connection with the signing of this agreement, we recorded
and collected area development fee income of $100,000. On November 16, 1998, we
announced our second franchise area development agreement which provides for the
development of 50 coffeehouses in San Diego, Palm Springs and Temecula,
California over the next five years. This franchise area development agreement
also includes a one-year option to begin development of 45 coffeehouses in
Arizona. In connection with the signing of this agreement, we recorded area
development fee income of $100,000 as well as a note receivable for $100,000. On
May 17, 1999, we announced our third franchise area development agreement which
provides for the development of 50 coffeehouses in the northern portion of
Florida. On May 26, 1999, we announced our fourth franchise area development
agreement which calls for the development of 80 coffeehouses in the Los Angeles,
California market. This agreement also gives the franchisee an option to develop
up to 103 additional stores in the San Francisco Bay Area. In connection with
the signing of this agreement, we will record an area development fee of $32,000
in fiscal 2000. On June 1, 1999, we announced our fifth franchise area
development agreement which provides for the development of 50 coffeehouses in
the states of Kentucky and Tennessee. In connection with the signing of this
agreement, we will record an area development fee of $20,000 in fiscal 2000.



     Management is currently in various stages of discussion and negotiations
with several additional potential area developers. It has recently added two
franchise sales organizations to assist in the sales program. These sales
organizations are compensated through success-fees based on the execution of
area development agreements. Positive sales may not result from these
activities.


WHOLESALE


     In fiscal 1998, we took significant steps to build our wholesale sales
organization and grow this business channel. A new director of the wholesale
division, with substantial experience in the coffee business, was hired and the
sales staff was expanded. These efforts proved successful in fiscal 1998, when


                                       31
<PAGE>   33


wholesale sales grew to $2,222,000, an increase of 31.1% from the prior year.
The new management team focused on continued sales growth in the wholesale sales
division in fiscal 1999 and delivered improved results: $2,767,000 in total
sales, an increase of 24.5% from fiscal 1998. In fiscal 1999, the wholesale
division placed its emphasis on upgrading coffee consumed at chain restaurants.
As a result, we added a number of well-known restaurant groups as wholesale
customers such as Ruth's Chris Steakhouses (California/Arizona locations), El
Torito, Claim Jumper and Islands Restaurants.


RESULTS OF OPERATIONS


     The following table sets forth the percentage relationship to total
revenues, unless otherwise indicated, of certain items included in Diedrich
Coffee's statements of income for the years indicated:



<TABLE>
<CAPTION>
                                                   YEAR          YEAR          YEAR        QUARTER     QUARTER
                                                   ENDED         ENDED         ENDED        ENDED       ENDED
                                                JANUARY 29,   JANUARY 28,   JANUARY 27,   APRIL 29    APRIL 28,
                                                   1997          1998          1999         1998        1999
                                                -----------   -----------   -----------   ---------   ---------
<S>                                             <C>           <C>           <C>           <C>         <C>
Revenues:
  Retail......................................      91.4%         90.3%         87.8%        89.2%       85.1%
  Wholesale and other.........................       8.6           9.7          11.4         10.8        14.1
  Franchise revenues..........................        --            --           0.8           --         0.8
                                                   -----         -----         -----        -----       -----
          Total revenues......................     100.0%        100.0%        100.0%       100.0%      100.0%
                                                   =====         =====         =====        =====       =====
Cost and Expenses:
  Cost of sales and related occupancy costs...      46.8%         49.9%         45.2%        45.3%       45.2%
  Store operating expenses(1).................      45.7          50.3          41.7         43.2        43.7
  Other operating expenses(2).................      14.2          13.0          22.9         23.3        18.4
  Depreciation and amortization...............       5.3           7.8           8.0          8.1         8.3
  Asset impairment and restructuring costs....        --          17.0            --           --          --
  General and administrative expenses.........      10.1          17.4          16.6         16.5        14.1
Operating income (loss).......................      (5.2)        (38.8)         (9.4)       (11.0)       (7.7)
Interest expense..............................      (1.0)         (0.8)         (1.6)        (1.6)       (1.6)
Interest and other income (expense)...........       0.5          (0.1)          0.4           --          --
                                                   -----         -----         -----        -----       -----
Loss before income taxes......................      (5.6)        (39.6)        (10.6)       (12.6)       (9.3)
Income tax provision (benefit)................      (0.6)           --            --           --          --
                                                   -----         -----         -----        -----       -----
Net income (loss).............................      (5.0)%       (39.7)%       (10.6)%      (12.6)%      (9.3)%
                                                   =====         =====         =====        =====       =====
</TABLE>


- -------------------------

(1) As a percentage of revenues from retail and franchise operations.



(2) As a percentage of revenues from wholesale operations.



     Thirteen Weeks Ended April 28, 1999 Compared with the Thirteen Weeks Ended
April 29, 1998



     Total Revenues. Total revenues for the thirteen weeks ended April 28, 1999
increased 3.0% to $6,098,000 from $5,923,000 for the thirteen weeks ended April
29, 1998 principally due to an increase in comparable store sales. During this
most recent quarter, we derived 85.1% of total revenues from our retail
coffeehouse operations. Wholesale and other revenue accounted for 14.1% of total
revenues and franchise revenues accounted for 0.8% of total revenues. Retail
revenues for the thirteen weeks ended April 28, 1999 decreased 1.8% to
$5,190,000 from $5,285,000 in the thirteen weeks April 29, 1998. This decrease
was a result of three fewer company-operated coffeehouses during the most recent
quarter. Two of these retail locations were franchised during the quarter ended
April 28, 1999 and one was closed. As of April 28, 1999, we operated 33
coffeehouses and 7 carts; whereas on April 29, 1998, we operated 36 coffeehouses
and 7 carts. The percentage increase in comparable store sales was 3.2% during
the first quarter of fiscal 2000. This increase was principally a result of
improved targeted marketing programs.



     Wholesale and other revenues increased 34.5% to $858,000 for the thirteen
weeks ended April 28, 1999 from $638,000 for the thirteen weeks ended April 29,
1998. The increase reflects increasing demand for our wholesale coffee products
and increased sales efforts. Although we anticipate continued improvement in
wholesale sales, this will depend upon successful marketing of products produced
using the


                                       32
<PAGE>   34


new packaging equipment that we acquired and installed during the latter part of
fiscal 1999. Strong increases in wholesale revenues may not continue.



     Franchise revenue was $50,000 for the thirteen weeks ended April 28, 1999.
Franchise revenue consists of initial franchise fees and royalties received on
sales made at each franchise location. Since we first recorded franchise revenue
in the third quarter of fiscal 1999, there was no franchise revenue for the
thirteen weeks ended April 29, 1998. As of April 28, 1999, we had two franchised
coffeehouses.



     Cost of Sales and Related Occupancy Costs. Cost of roasted coffee, dairy,
food, paper and bar supplies, accessories and clothing (cost of sales) and rent
(related occupancy costs) for the thirteen weeks ended April 28, 1999 increased
to $2,758,000 from $2,683,000 for the thirteen weeks ended April 29, 1998. As a
percentage of total revenue, cost of sales and related occupancy costs decreased
slightly to 45.2% in the first quarter of fiscal 2000 from 45.3% for the first
quarter of fiscal 1999. Better average unit volume efficiencies resulting from
lower green coffee prices and the addition of franchise revenues offset an
increase in labor costs resulting from new training programs implemented at the
store level.



     Store Operating Expenses. Store operating expenses increased to $2,288,000
for the thirteen weeks ended April 28, 1999 from $2,284,000 for the thirteen
weeks ended April 29, 1998. As a percentage of retail and franchise revenues,
store operating expenses increased to 43.7% in the first quarter of fiscal 2000
from 43.2% in the first quarter of fiscal 1999. These increases were due to
additional personnel and expenses related to our increased franchising
activities.



     Other Operating Expenses. Other operating expenses, those associated with
wholesale and other revenues, increased to $158,000 for the first quarter of
fiscal 2000 from $149,000 in the first quarter of fiscal 1999. These expenses,
as a percentage of revenues from the wholesale division, decreased to 18.4% from
23.3%. The decrease as a percentage of revenues from the wholesale division
reflects the increase in wholesale revenues, as a result of the emphasis placed
on adding new chain restaurant accounts.



     Depreciation and Amortization. Depreciation and amortization increased to
$507,000 for the thirteen weeks ended April 28, 1999 from $482,000 for the
thirteen weeks ended April 29, 1998. As a percentage of total revenue,
depreciation and amortization increased to 8.3% in comparison to 8.1% for the
prior quarter.



     General and Administrative Expenses. General and administrative expenses
decreased to $857,000 for the first quarter of fiscal 2000 from $975,000 for the
first quarter of fiscal 1999. As a percentage of total revenue, general and
administrative expenses decreased to 14.1% from 16.5%. This decrease was
primarily a result of the elimination of management personnel that were not
essential to our current growth strategy.



     Interest Expense. Interest expense decreased to $96,000 for the thirteen
weeks ended April 28, 1999 from $97,000 for the thirteen weeks ended April 29,
1998. This slight decrease is a result of a lower prime rate in 1999 from 1998.


     Fiscal Year Ended January 27, 1999 Compared to Fiscal Year Ended January
28, 1998


     Total Revenues. Total revenues for fiscal 1999 increased 5.4% to
$24,215,000 from $22,982,000 for fiscal 1998. Of the total revenues for fiscal
1999, 87.8% were derived from retail sales, 11.4% from wholesale and other
revenues and 0.8% from franchise revenues. Retail sales for fiscal 1999
increased 2.4% to $21,248,000 from $20,760,000 for fiscal 1998 as a result of
increased customer traffic in our stores, despite closing 2 stores in fiscal
1999. The percentage increase in comparable store sales for stores open during
the full year in fiscal 1999 was 1.5%. Wholesale and other revenues for the year
ended January 27, 1999 increased 24.5% to $2,767,000 from $2,222,000 for the
year ended January 28, 1998 primarily as a result of increased sales to chain
restaurant accounts. In addition, we recognized franchise revenues of $200,000
in fiscal 1999 as a result of signing our first two area development agreements.



     Cost of Sales and Related Occupancy Costs. Cost of sales and related
occupancy costs for fiscal 1999 decreased to $10,955,000 from $11,458,000 for
fiscal 1998. As a percentage of total revenues, cost of sales and related
occupancy costs decreased to 45.2% for fiscal 1999 from 49.9% for fiscal 1998.
This decrease resulted from average unit volume efficiencies associated with the
closure of low volume locations, lower green coffee prices and other
efficiencies gained at the coffeehouse level. Interactive training programs


                                       33
<PAGE>   35


were developed during fiscal 1999 covering guest satisfaction and product
training. These programs assisted management in scrutinizing and reducing the
cost of sales. This reduction more than offset the impact of increased occupancy
costs and an increase in the percentage of total revenues contributed by
wholesale sales.



     Store Operating Expenses. For fiscal 1999, store operating expenses, as a
percentage of retail and franchise revenues, decreased to 41.7% from 50.3% for
fiscal 1998. In fiscal 1998, the company recorded a one-time charge of
$1,700,000 associated with the closure of two coffeehouses and the Denver
warehouse, which accounted for 8.2% of retail and franchise revenues.



     Other Operating Expenses. For fiscal 1999, other operating expenses, as a
percentage of wholesale and other revenues, increased to 22.9% from 13.0% for
fiscal 1998. This increase reflects the costs of additional management and sales
staff recruited to further develop the sales of the wholesale division through
an emphasis on upgrading the coffee consumed at chain restaurants. In general,
as chain accounts are based on negotiated pricing structures, future margins for
wholesale sales may not be quite as favorable as they have been in the past.



     Depreciation and Amortization. Depreciation and amortization increased to
$1,941,000 for fiscal 1999 from $1,785,000 for fiscal 1998, principally due to
the write-off of $55,000 associated with the remodel of one of the coffeehouses
to demonstrate the new Diedrich Coffee prototype. As a percentage of total
revenue, depreciation and amortization increased to 8.0% from 7.8% during the
prior year.



     General and Administrative Expenses. General and administrative expenses
increased slightly to $4,014,000 in fiscal 1999 from $4,006,000 in fiscal 1998.
As a percentage of total revenues, this represents a slight decrease to 16.6% in
fiscal 1999 from 17.4% for fiscal 1998. This slight decrease is due to the
increase in total revenues. General and administrative expenses have remained at
a relatively high percentage of total revenues due to management's commitment to
establish the infrastructure necessary to grow the company.



     Interest Expense. Interest expense increased to $385,000 for fiscal 1999
from $182,000 for fiscal 1998. The increase reflects a full year of interest on
the $2,500,000 in long-term debt borrowed in September and October of 1997 and
$553,000 in assets under capital leases.



     Income Taxes. Net operating losses generated in fiscal 1999, fiscal 1998,
fiscal 1997, fiscal 1994 and prior were carried back or forward, as the case may
be, and utilized to offset the allowable portion of income tax in fiscal 1996.
As of January 27, 1999, a net operating loss for federal income tax purposes of
$10,655,000 was available to be utilized against future taxable income for years
through fiscal 2013, subject to a possible annual limitation due to the change
in ownership rules under the Internal Revenue Code.


     Fiscal Year Ended January 28, 1998 Compared to Fiscal Year Ended January
29, 1997


     Total Revenues. Total revenues for fiscal 1998 increased 16.0% to
$22,982,000 from $19,812,000 for fiscal 1997 primarily due to the increase in
retail revenues. Of total revenues for fiscal 1998, 90.3% were derived from
retail sales and 9.7% from wholesale and other sales. Retail revenues for fiscal
1998 increased 14.6% to $20,760,000 from $18,118,000 for fiscal 1997 due to a
price increase in the second quarter and a nominal increase in comparable store
sales. The percentage increase in comparable store sales comparing net sales for
stores open during the full year in fiscal 1998 to net sales for the same stores
in fiscal 1997 was 0.1%. Wholesale and other revenues for fiscal 1998 increased
31.1% to $2,222,000 from $1,694,000 for fiscal 1997. This increase was
principally due to increased focus on wholesale sales by management.



     Cost of Sales and Related Occupancy Costs. Cost of sales and related
occupancy costs for fiscal 1998 increased to $11,458,000 from $9,263,000 for
fiscal 1997. As a percentage of total revenues, cost of sales and related
occupancy costs increased to 49.9% for fiscal 1998 from 46.8% for fiscal 1997.
This increase was primarily the result of increased costs related to higher
green coffee prices, increased retail discounting, an increased percentage of
wholesale sales as a percentage of total revenues, as well as scheduled rent
increases.


                                       34
<PAGE>   36


     Store Operating Expenses. For fiscal 1998, store operating expenses, as a
percentage of retail revenues, increased to 50.3% from 45.7% for fiscal 1997.
The year-end one-time charge of $1,700,000, associated with the closure of two
coffeehouses and the Denver warehouse, accounted for 8.2% of retail revenues and
more than offset decreases achieved during the year primarily as a result of
improved labor scheduling methods.



     Other Operating Expenses. For fiscal 1998, other operating expenses
increased to $290,000 from $240,000 in fiscal 1997. This increase is the result
of adding management and sales staff to further the growth in wholesale sales.
However, other operating expenses, as a percentage of wholesale and other sales,
decreased to 13.0% from 14.2% for fiscal 1997 due to the increase in sales for
the wholesale division.



     Depreciation and Amortization. Depreciation and amortization increased to
$1,785,000 for fiscal 1998 from $1,054,000 for fiscal 1997, principally due to
the addition of depreciable assets related to new coffeehouses added during
fiscal 1997 and the conversion costs of the acquired locations being depreciated
for the full year. As a percentage of total revenue, depreciation and
amortization increased to 7.8% from 5.3% during the prior year.



     Provision for Store Closings and Restructuring Costs. On March 12, 1997, we
announced that we were reviewing the performance of all coffeehouses to
determine which units were not meeting management's long-term operational
expectations. Subsequently, on April 29, 1997, we recorded an impairment
provision and a restructuring charge of approximately $4.6 million in connection
with the closure of 12 coffeehouses and other related expenses. Eleven of the
original 12 coffeehouses identified for closure were closed in fiscal 1998 with
leases terminated in most cases. In January 1998, the new management reviewed
the progress of all retail operations and determined that one coffeehouse
originally designated for closure would remain open. At year end, most of the
lease terminations provided for in the restructuring had been completed at a
lower cost than originally anticipated. As a result of these two factors,
management determined that the remaining restructuring reserve could be reduced
by $648,000.



     General and Administrative Expenses. General and administrative expenses
increased to $4,006,000 in fiscal 1998 from $2,003,000 in fiscal 1997. As a
percentage of total revenues, this represented an increase to 17.4% in fiscal
1998 from 10.1% for fiscal 1997, due to the addition of senior executive
personnel and other resources required to manage the business more effectively,
restructure the company and position it for future growth.



     Interest Expense. Interest expense decreased to $182,000 for fiscal 1998
from $190,000 for fiscal 1997.



     Income Taxes. Net operating losses generated in fiscal 1998, fiscal 1997,
fiscal 1994 and prior were carried back or forward, as the case may be, and
utilized to offset the allowable portion of income tax in fiscal 1996. As of
January 28, 1998, a net operating loss for federal income tax purposes of
$8,007,000 was available to be utilized against future taxable income for years
through fiscal 2013, subject to a possible annual limitation due to the change
in ownership rules under the Internal Revenue Code.


LIQUIDITY AND CAPITAL RESOURCES


     We have funded our capital requirements in recent years principally through
private placements of our common stock and long-term debt. We had a working
capital deficit, as of April 28, 1999, of $1,036,000 compared to a working
capital deficit of $655,000 as of January 27, 1999. Cash used in operating
activities totaled $1,134,000 for the thirteen weeks ended April 28, 1999 as
compared to $375,000 for the thirteen weeks ended April 29, 1998 and $351,000
for fiscal 1999 as compared to $2,489,000 for fiscal 1998.



     Net cash used in investing activities for the thirteen weeks ended April
28, 1999 and fiscal 1999 totaled $257,000 and $1,523,000, respectively, which
consisted principally of capital expenditures for property and equipment. Net
cash provided by financing activities for the thirteen weeks ended April 28,
1999 totaled $976,000, which consisted of proceeds from long-term debt. Net cash
provided by financing activities for fiscal 1999 totaled $1,667,000. This
consisted of the net proceeds from the issuance of common stock and stock
options exercised.


     On March 30, 1998, we agreed to a private placement of 200,000 shares of
our common stock to Franchise Mortgage Acceptance Company, or FMAC, at a price
of $6.375 (the stock's closing sale price for that day on the Nasdaq National
Market). In addition, FMAC also received an option to purchase

                                       35
<PAGE>   37


100,000 additional shares of our common stock. This option may be exercised in
increments of 25,000 shares or more and expires on April 3, 2000. The exercise
prices of this option are as follows: 50,000 shares are exercisable at $10.00
per share and 50,000 shares are exercisable at $12.50 per share. We completed
this transaction on April 3, 1998.



     We announced on April 14, 1998 that we were in the process of obtaining a
financing from FMAC to meet expected capital requirements. After extensive
discussions, we determined that the structure required by FMAC was not in our
best interest. In anticipation of this possible outcome, we engaged an
investment banker in November 1998 to seek alternative sources of capital.



     As of April 28, 1999, we had $2,500,000 of long-term debt that consisted of
three term loans with three separate investors on substantially similar terms.
Each of the loans bears interest at the prime rate plus 3 1/2% with interest
only payable monthly. The principal is due in one lump sum at maturity. The
loans mature at different times in September and October of 2002 and are secured
by all of our assets.


     On April 6, 1999, Diedrich Coffee entered into a $1,000,000 loan agreement
and security agreement with Amre Youness, a former director of Diedrich Coffee.
All outstanding principal and interest is due and payable on April 6, 2000. The
loan is secured by our assets with interest accruing and paid monthly at the
prime rate plus 3%. In connection with the loan agreement, we issued warrants to
Mr. Youness to purchase 70,000 shares of our common stock at a price of $5.625
per share.


     On April 9, 1999, we received a statement of proposed terms and conditions
from BankBoston, N.A. to establish new credit facilities for Diedrich Coffee
after the completion of the acquisition of Coffee People. The new credit
facilities are conditioned upon the completion of the acquisition of Coffee
People, the completion of a public equity offering with gross proceeds of at
least $18.0 million and other usual and customary conditions for credit
facilities. The credit facilities will be secured by all of our assets. These
credit facilities would be established concurrently with the completion of this
offering and would consist of a term loan and a revolving credit facility. The
term loan would be in the principal amount of $12 million fully amortized over
five years. The term loan would bear interest at the rate of approximately 8%
per annum. The revolving credit facility would provide for a maximum borrowing
of $3 million. The revolving credit facility would bear interest at the rate of
BankBoston's base rate plus 1.25% or Libor plus 3.00% and would terminate in
five years unless extended by the mutual agreement of us and BankBoston. If
advances under the revolving credit facility are to be used to finance
additional company-owned retail locations, at least 90% of existing
company-owned retail locations must then have positive cash flow. We intend to
use the proceeds from these new credit facilities to repay our existing
indebtedness, finance additional company-owned retail locations and for general
corporate purposes.



     We believe that cash from operations, the credit facilities described above
and the net proceeds from this offering will be sufficient to finance the cash
payment to Coffee People stockholders, to pay related fees and expenses and to
satisfy our working capital needs at the anticipated operating levels for the
next twelve months.



SEASONALITY AND QUARTERLY RESULTS



     Our business is subject to seasonal fluctuations as well as economic trends
that affect retailers in general. Historically, our net sales have not been
realized proportionately in each quarter, with net sales being the highest
during the last fiscal quarter which includes the December holiday season. Hot
weather tends to reduce sales. Quarterly results are affected by the timing of
the opening of new stores, which may not occur as anticipated due to events
outside our control. As a result of these factors, and of the other
contingencies and risk factors described elsewhere in this report, the financial
results for any individual quarter may not be indicative of the results that may
be achieved in a full fiscal year.


EFFECT OF NEW ACCOUNTING PRONOUNCEMENTS


     In June 1998, FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities." This statement established standards for
derivative instruments and for hedging activities and requires that an entity
recognize all derivatives as either assets or liabilities in the balance sheet
and measure those instruments at fair value. We have no instruments or
transactions subject to this statement.


                                       36
<PAGE>   38

YEAR 2000

     We are currently working to resolve the potential impact of the year 2000
on the processing of data-sensitive information by our computerized information
systems. The year 2000 problem is the result of computer programs being written
using two digits rather than four to define the applicable year. Any of our
programs that have time-sensitive software may recognize a date using "00" as
the year 1900 rather than the year 2000, which could result in miscalculations
or system failures. We are investigating the impact of the year 2000 problem on
our business, including our operational, information and financial systems.
Based on the preliminary review of our existing businesses, we do not expect the
year 2000 problem, including the cost of making our computerized information
systems year 2000 compliant, to have a material adverse impact on our financial
position or results of operations in future periods. However, our inability to
resolve all potential year 2000 problems in a timely manner could have a
material adverse impact on Diedrich Coffee. We have also initiated
communications with significant suppliers and key business partners on which we
rely in an effort to determine the extent to which our business is vulnerable to
the failure by these third parties' to remediate their year 2000 problems.
Although we have not been informed of any material risks associated with the
year 2000 problem on these entities, there can be no assurance that the
computerized information systems of these third parties' will be year 2000
compliant on a timely basis. The inability of these third parties to remediate
their year 2000 problems could have a material adverse impact on Diedrich
Coffee.


     We will have to modify certain applications and replace some of the
hardware used in the processing of financial information. In conjunction with
these upgrades, which are expected to be completed by the end of September 1999,
we believe we will have addressed any potential significant year 2000 issues.
Total expenditures related to the upgrade of the information systems are
expected to cost less than $20,000. As of April 28, 1999, we had incurred and
expensed approximately $34,000 of expenditures consisting of internal staff
costs, outside consulting and other expenditures related to this upgrade
process. These costs are being funded through operating cash flows. To the
extent possible, we will be developing and executing contingency plans designed
to allow continued operation in the event of failure of our or third parties'
computer information systems.


QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Derivative Instruments


     We did not invest in market risk sensitive instruments in fiscal 1999 or
the first quarter of fiscal 2000. From time to time, we enter into agreements to
purchase green coffee in the future at prices to be determined within two to
twelve months of the time of actual purchase. At April 28, 1999, these
commitments totaled $1,602,000. These agreements are tied to specific market
prices, defined by both the origin of the coffee and the month of delivery, but
we have significant flexibility in selecting the date of the market price to be
used in each contract. We do not use commodity based financial instruments to
hedge coffee or any other commodity, as we believe there will continue to be a
high probability of maintaining a correlation between increases in green coffee
prices and the final selling prices of our products.



     We have not used derivative financial instruments for any purpose,
including hedging or mitigating interest rate risk.


     Market Risk


     Diedrich Coffee's market risk exposure with regard to financial instruments
is to changes in the "prime rate" in the United States. We borrowed $2,500,000
at the prime rate plus 3 1/2% and $1,000,000 at the prime rate plus 3%. At April
28, 1999, a hypothetical 100 basis point increase in the prime rate would result
in additional interest expense of $35,000 on an annualized basis. At April 28,
1999, the prime rate was 7.75%.


                                       37
<PAGE>   39

                     COFFEE PEOPLE SELECTED FINANCIAL DATA

     The selected financial data should be read in conjunction with "Coffee
People Management's Discussion and Analysis of Financial Condition and Results
of Operations" and the consolidated financial statements and related notes.


<TABLE>
<CAPTION>
                                     OWNED BY BROTHERS(1)         OWNED BY SECOND CUP
                                   -------------------------   -------------------------
                                     FISCAL       39-WEEK        39-WEEK        FISCAL       FISCAL      36 WEEKS      36 WEEKS
                                   YEAR ENDED   PERIOD ENDED   PERIOD ENDED   YEAR ENDED   YEAR ENDED      ENDED         ENDED
                                    DEC. 30,     SEPT. 29,       JUN. 29,      JUN. 28,     JUN. 27,     MARCH 7,      MARCH 6,
                                      1994          1995           1996          1997         1998         1998          1999
                                   ----------   ------------   ------------   ----------   ----------   -----------   -----------
                                                                                                        (UNAUDITED)   (UNAUDITED)
                                                               (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                <C>          <C>            <C>            <C>          <C>          <C>           <C>
STATEMENT OF OPERATIONS DATA:
Revenues:
  Franchise revenues.............   $ 6,804       $ 3,442        $ 4,971       $ 5,869      $ 6,035       $ 4,584       $ 4,756
  Retail sales...................     8,935         4,704          6,657         7,631       11,436         6,891        22,429
  Wholesale sales................    15,054         8,595         13,329        17,079       17,580        14,020        12,944
                                    -------       -------        -------       -------      -------       -------       -------
        Total revenues...........    30,793        16,741         24,957        30,579       35,051        25,495        40,129
Expenses:
  Cost of goods sold.............    16,240         9,614         14,389        18,494       19,296        13,210        18,384
  Store and other operating
    expenses.....................     5,993         4,081          4,779         6,080        8,231         5,735        15,605
  Depreciation and
    amortization.................     1,837         1,127            978         1,152        1,811         1,109         1,152
  General and administrative
    expenses.....................     6,288         4,552          2,825         5,458        4,079         2,131         3,052
  Provision for store closures...        --            --             --           580           --            --            --
  Acquisition and integration
    expenses.....................        --            --             --            --          437            --           950
                                    -------       -------        -------       -------      -------       -------       -------
        Total expenses...........    30,358        19,374         22,971        31,764       33,854        22,185        39,143
                                    -------       -------        -------       -------      -------       -------       -------
Income (loss) from operations....       435        (2,633)         1,986        (1,185)       1,197         3,310           986
Interest and other income........        --            --            203           426          315           207            92
Interest expense.................       351           888             --            --           46            --           368
                                    -------       -------        -------       -------      -------       -------       -------
Income (loss) before income
  taxes..........................        84        (3,521)         2,189          (759)       1,466         3,517           710
Provision for income taxes.......       383            --            965             4          728         1,512           310
Income (loss) before cumulative
  effect of change in accounting
  principle......................        --            --             --          (763)          --            --            --
Cumulative effect of change in
  accounting principle...........        --            --             --          (427)          --            --            --
                                    -------       -------        -------       -------      -------       -------       -------
Net income (loss)................   $  (299)      $(3,521)       $ 1,224       $(1,190)     $   738       $ 2,005       $   400
                                    =======       =======        =======       =======      =======       =======       =======
Net income (loss) per
  share -- basic and diluted:
  Income (loss) before cumulative
    effect of change in
    accounting principle.........                                $   .16       $  (.10)     $   .09       $  0.27       $  0.04
  Cumulative effect of change in
    accounting principle, net of
    tax benefit..................                                     --          (.06)          --            --            --
                                                                 -------       -------      -------       -------       -------
  Net income (loss)..............                                $   .16       $  (.16)     $   .09       $   .27       $  0.04
                                                                 =======       =======      =======       =======       =======

BALANCE SHEET DATA:
Working capital (deficit)........   $(3,227)      $(7,741)       $ 7,777       $10,802      $ 5,277       $15,074       $ 6,285
Total assets.....................    51,636        46,043         40,219        38,923       55,695        40,746        54,288
Long-term debt obligations, less
  current portion................        84            25             --            --        3,798            --         2,727
Total stockholders' equity.......    35,419        31,898         35,487        34,297       43,502        37,840        43,919
</TABLE>


- -------------------------
(1) Due to the September 30, 1995 acquisition of Gloria Jean's Inc., formerly
    Edglo Enterprises, by Second Cup, the financial statements of Coffee People
    are not comparable to those of the prior periods.

                                       38
<PAGE>   40

             COFFEE PEOPLE MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

     As of March 6, 1999, Coffee People had 254 franchised and 26
company-operated stores operating under the Gloria Jean's brand in 38 states,
one U.S. territory, and six foreign countries, 26 company-operated stores
operating in Oregon under the Coffee People brand and one franchised and 13
company-operated stores operating in Arizona under the Coffee Plantation brand.
Coffee People also operates a coffee roasting facility in Castroville,
California.

     Gloria Jean's retail outlets generally offer a full range of gourmet
coffees, hot and cold beverages, teas, and food, as well as a variety of related
gifts, supplies, equipment and accessories. Coffee People (Oregon) and Coffee
Plantation stores sell coffee beverages, coffee beans, cookies, pastries and
coffee related merchandise.

     The merger between Coffee People and Gloria Jean's on May 19, 1998 was
accounted for as a reverse merger in which Gloria Jean's was treated as the
acquiror for financial reporting purposes. As a result of this accounting
treatment, the historical financial statements of Gloria Jean's became the
historical financial statements of the combined company. Also consistent with
this accounting treatment, the fiscal year end for Coffee People was changed
from December 31 to the last Saturday in June, to conform to the year-end used
by Gloria Jean's.

     Because of the reverse merger accounting treatment, the financial results
for the twenty-six week periods ended March 6, 1999 reflect the operations of
the combined companies while the financial results for the twenty-six week
periods ended March 7, 1998 reflect the operations of Gloria Jean's only.
Because the merger closed on May 19, 1998, approximately six weeks before the
1998 fiscal year-end, the operating results attributable to the acquired Coffee
People (Oregon) and Coffee Plantation operations have had only a limited impact
on the overall operating results of the combined company for the fiscal year
ended June 27, 1998. Certain costs associated with the acquisition and
integration of Coffee People operations have been accounted for as acquisition
and integration expenses.


     On March 16, 1999, Coffee People signed a merger agreement with Diedrich
Coffee that contemplates the acquisition of Coffee People by Diedrich Coffee.
The acquisition will occur through a merger in which Coffee People will become a
wholly-owned subsidiary of Diedrich Coffee. The acquisition is subject to a
number of conditions, including obtaining the approval of the Coffee People and
Diedrich Coffee stockholders and completing the acquisition of Coffee People by
July 15, 1999.



     If these conditions are met, the merger is expected to close immediately
prior to the completion of this equity offering.


RESULTS OF OPERATIONS

     Thirty-Six Weeks Ended March 6, 1999 Compared to Thirty-Six Weeks Ended
March 7, 1998


     Total Revenues. Total revenues increased 57.4% to $40,129,000 for the
thirty-six week period ended March 6, 1999, from $25,495,000 for the same period
in fiscal 1998. The increase in total revenues was due primarily to an increase
in retail sales from company-operated stores, offset by a decrease in wholesale
revenue.


     Retail sales at company-operated stores increased 225.5% to $22,429,000 for
the fiscal 1999 thirty-six week period from $6,891,000 in the fiscal 1998
thirty-six week period. The increase in retail sales was due primarily to sales
of $16,563,000 at the Coffee People (Oregon) and Coffee Plantation stores
acquired on May 19, 1998.

     Wholesale revenue consists primarily of sales of roasted coffee and other
products and supplies to franchisees. Wholesale revenue decreased 7.7% to
$12,944,000 for the thirty-six weeks ended March 6, 1999 from $14,020,000 for
the same thirty-six week period in fiscal 1998. The decrease was primarily due

                                       39
<PAGE>   41

to decreased sales to franchise stores because of lower sales volume and a shift
from the sale of whole beans to drink sales.

     Franchise revenue consists primarily of initial franchise fees and
royalties received by Coffee People on sales made at each franchise location.
Franchise revenue increased 3.8% to $4,756,000 for the thirty-six week period
ended March 6, 1999 from $4,584,000 for the same thirty-six week period in
fiscal 1998. The components of this increase were an increase in franchise and
other fees in the amount of $202,000, offset by a reduction of $30,000 in
royalty revenue. The increase in franchise fees was primarily from a territory
fee in the amount of $150,000 and a Coffee Plantation initial franchise fee in
the amount of $50,000. Royalty revenues remained relatively constant at
$4,050,000 in 1999 compared to $4,080,000 for the same period in 1998, due
primarily to the addition of one Coffee Plantation store and eight international
stores, offset by a decrease of five domestic stores.

     Costs and Expenses. Cost of goods sold increased 39.2% to $18,384,000 for
the thirty-six weeks ended March 6, 1999, from $13,210,000 in the same period of
fiscal 1998, due to increases associated with the increase in retail sales
attributed to the Coffee People (Oregon) and Coffee Plantation stores acquired
on May 19, 1998. Cost of goods sold as a percentage of corporate store sales and
wholesale revenue decreased to 52.0% in the thirty-six week period ended March
6, 1999, from 63.2% in the thirty-six week period ended March 7, 1998. The
decrease was due primarily to a more favorable cost relationship associated with
retail sales generated at the Coffee People (Oregon) and Coffee Plantation
stores acquired on May 19, 1998.

     Store and other operating expenses increased 172.1% to $15,605,000 in the
thirty-six week period ended March 6, 1999, from $5,735,000 in the same period
of fiscal 1998. The increase was due primarily to store operating expenses
attributable to the Coffee People (Oregon) and Coffee Plantation stores acquired
on May 19, 1998, increased store operating expenses at Gloria Jean's
company-operated stores, and increased franchise administration expenses
necessary to support the planned growth in the franchise business. As a
percentage of total revenues, store and other operating expenses increased to
38.9% in the fiscal 1999 thirty-six week period from 22.5% in the fiscal 1998
thirty-six week period.

     Depreciation and amortization increased 3.9% to $1,152,000 in the
thirty-six week period ended March 6, 1999 from $1,109,000 in the thirty-six
week period ended March 7, 1998. Depreciation and amortization increased
primarily due to an increase in goodwill amortization resulting from the reverse
merger with Gloria Jean's. As a percentage of total revenues, depreciation and
amortization expense decreased to 2.9% for the thirty-six week period ended
March 6, 1999 from 4.3% in the same thirty-six week period of fiscal 1998. The
decrease in depreciation was due primarily to the suspension of depreciation at
the Gloria Jean's company-operated stores, which are being held for sale to
franchisees.

     General and administrative expenses increased 43.2% to $3,052,000 in the
thirty-six week period ended March 6, 1999 from $2,131,000 in the same period of
fiscal 1998 primarily because of general and administrative infrastructure
acquired as part of the Coffee People acquisition completed in May 1998.
Additionally, general and administrative expenses were favorably impacted in
1998 due to a reimbursement of pre-merger related expenses from Brothers Gourmet
Coffee in the amount of $276,000. As a percentage of total revenues, general and
administrative expenses decreased to 7.6% in the fiscal 1999 thirty-six week
period compared to 8.4% for the same period in fiscal 1998.

     Acquisition and integration expenses amounted to $950,000 in the fiscal
1999 thirty-six week period. This consists of $799,000 in one-time costs
associated with integrating Coffee People operations and a portion of costs
associated with exiting certain Coffee People activities, including relocating
the administrative function from Beaverton, Oregon to Castroville, California
and franchising Coffee People (Oregon) and Coffee Plantation retail stores, and
$151,000 in expenses relating to the anticipated merger with Diedrich Coffee.

     Interest and Other Income. Interest income as a percentage of total
revenues decreased to 0.2% for the thirty-six week period ended March 6, 1999
from 0.8% for the same period in fiscal 1998, due to the

                                       40
<PAGE>   42

overall increase in revenues and a reduction in cash balances available for
short-term investment in interest-bearing instruments.

     Interest Expense. Interest expense as a percentage of total revenues
increased to 0.9% for the thirty-six week period ended March 6, 1999 from 0.0%
for the same period in fiscal 1998, as a result of interest incurred on
long-term debt obligations acquired as part of the Coffee People acquisition on
May 19, 1998 and the November 1998 sale-leaseback transaction.

     Income Taxes. The provision for income taxes was $310,000 for the
thirty-six week period ended March 6, 1999, compared to $1,512,000 for the same
period in fiscal 1998. The effective tax rates of 43.7% for the thirty six week
period ended March 6, 1999 and 43.0% for the thirty six week period ended March
7, 1998, result from federal and state income taxes and nondeductible goodwill
amortization.

     Fiscal Year Ended June 27, 1998 Compared to Fiscal Year Ended June 28, 1997


     Total Revenues. Total revenues increased 14.6% to $35,051,000 for the
fiscal year ended June 27, 1998, from $30,579,000 for the fiscal year ended June
28, 1997. The increase in total revenues was due primarily to an increase in
retail sales from company-operated stores.


     Retail sales at company-operated stores increased 49.9% to $11,436,000 for
the 1998 fiscal year from $7,631,000 in the 1997 fiscal year. The increase in
retail sales was due primarily to sales of $2,406,000 at Coffee People (Oregon)
and Coffee Plantation stores acquired on May 19, 1998, and to an increase in the
weighted average number of company-operated Gloria Jean's stores -- 31 during
the fiscal year ended June 27, 1998 as compared to 25 during the fiscal year
ended June 28, 1997.

     Wholesale sales consist primarily of sales of roasted coffee and other
products and supplies to franchisees. Wholesale sales for the fiscal year ended
June 27, 1998 increased 2.9% to $17,580,000 for the fiscal year ended June 27,
1998 from $17,079,000 for the fiscal year ended June 28, 1997. This increase was
due to increased sales of coffee beans as a result of new franchisees as well as
a general price increase for products sold to franchised stores.

     Franchise revenues consist primarily of initial franchise fees and
royalties received by Gloria Jean's on sales made at each franchise location.
Franchise revenue increased 2.8% to $6,035,000 for the fiscal year ended June
27, 1998 from $5,869,000 for the fiscal year ended June 28, 1997. The components
of this increase were a 27.7% increase in franchise fees to $640,000 in the 1998
fiscal year from $501,000 in the 1997 fiscal year and a 0.5% increase in
royalties to $5,395,000 in the 1998 fiscal year from $5,368,000 in the 1997
fiscal year. The increase in franchise fees was due to an increase in the number
of new stores franchised during the 1998 fiscal year over the number franchised
in the 1997 fiscal year. The increase in royalties was due to an increase in the
number of franchised stores, which was offset by a decline of approximately one
percent in comparable store sales at franchised stores.


     Costs and Expenses. Cost of goods sold increased 4.3% to $19,296,000 for
the fiscal year ended June 27, 1998, from $18,494,000 in the fiscal year ended
June 28, 1997, due to increases associated with the increases in retail sales.
These increases were partially offset by a reduction in cost of goods sold
associated with wholesale sales. Cost of goods sold as a percentage of retail
and wholesale sales decreased to 66.5% in the fiscal year ended June 27, 1998,
from 74.8% in the fiscal year ended June 28, 1997, due primarily to improvements
in production controls, plant efficiencies and a general increase in prices on
sales of products to franchised stores and also due to a more favorable cost
relationship associated with retail sales generated at the Coffee People
(Oregon) and Coffee Plantation stores acquired on May 19, 1998. Product costs as
a percentage of retail sales are lower at Coffee People (Oregon) and Coffee
Plantation stores than at Gloria Jean's company-operated stores.


     Store and other operating expenses increased 35.4% to $8,231,000 in the
fiscal year ended June 27, 1998, from $6,080,000 in the fiscal year ended June
28, 1997, primarily as a result of increased store operating expenses at Gloria
Jean's company-operated stores and store operating expenses attributable to the
Coffee People (Oregon) and Coffee Plantation stores acquired on May 19, 1998,
and also to an increase in operating expenses associated with franchise
administration. These increases were partially

                                       41
<PAGE>   43

offset by a decline in franchise bad debt expense due to improved credit and
collection efforts. As a percentage of total revenues, store and other operating
expenses increased to 23.5% in the 1998 fiscal year from 19.9% in the 1997
fiscal year.

     Depreciation and amortization increased 57.2% to $1,811,000 in the fiscal
year ended June 27, 1998 from $1,152,000 in the fiscal year ended June 28, 1997,
due to depreciation and amortization expense associated with the Coffee People
(Oregon) and Coffee Plantation stores acquired in May 1998 and an increase in
depreciation associated with new company-operated Gloria Jean's stores opened
during the year. These Gloria Jean's company-operated store assets were
depreciated until Coffee People decided at the end of fiscal year 1998 to
actively market all company-operated stores to franchisees. As a percentage of
total revenues, depreciation and amortization expense increased to 5.2% for the
fiscal year ended June 27, 1998 from 3.8% in the fiscal year ended June 28,
1997, primarily due to depreciation and amortization associated with the
increased number of company-operated stores opened or acquired during the year,
which generally have higher depreciation expense as a percentage of retail
sales.

     General and administrative expenses decreased to $4,079,000 in the 1998
fiscal year from $5,458,000 in the 1997 fiscal year primarily as a result of
expenses charged to general and administrative expense during the 1997 fiscal
period which were not incurred in the 1998 fiscal period, and as a result of a
$643,000 reimbursement received from Brothers in fiscal year 1998 in connection
with indemnification agreements associated with the 1995 acquisition of the
Gloria Jean's business from Brothers. The Brothers reimbursement in fiscal year
1998 represents a recovery of costs previously charged to general and
administrative expenses. Charges incurred in fiscal year 1997 that were not
incurred in fiscal year 1998 consisted of $420,000 associated with the
reacquisition and closure of a Gloria Jean's store pursuant to a repurchase
agreement and expenses associated with building a new management team and
implementing systems, standards and controls throughout the organization.
General and administrative expense reductions in fiscal year 1998 were offset
somewhat by general and administrative expense increases arising as a result of
the Coffee People acquisition completed in May 1998. In addition, during fiscal
years 1998 and 1997, Coffee People recorded charges to general and
administrative expense of $223,000 and $198,000, respectively, for costs
associated with the write down of certain Gloria Jean's company-operated store
assets. General and administrative expenses as a percentage of total revenues
decreased because of the foregoing factors to 11.6% in the 1998 fiscal year from
17.8% in the 1997 fiscal year.


     Provision for Store Closures. Coffee People took a charge of $580,000 in
fiscal year 1997 to provide for the closure of eight company-operated Gloria
Jean's stores. Costs relating to these stores incurred during the fiscal year
ended June 27, 1998 were $530,000. These costs were charged against the accrual
established at the end of the 1997 fiscal year. As of June 27, 1998, five of the
eight stores had been disposed of pursuant to lease termination agreements.


     As of June 27, 1998, all of the Gloria Jean's company-operated stores are
held for sale to franchisees. For the 1998 fiscal year, revenues and operating
losses for these stores were $9,030,000 and $(1,204,000), respectively. While
management intends to sell these stores during fiscal year 1999, there can be no
assurance that all of these actions can be taken by Coffee People or that, if
taken, such actions will improve Coffee People's financial position, results of
operations or cash flows.


     Acquisition and Integration Expenses. Acquisition and integration expenses
of $437,000 consist of costs associated with integrating Coffee People
operations and a portion of costs associated with exiting Coffee People
activities, including relocating the administrative functions from Beaverton,
Oregon to Castroville, California and franchising Coffee People (Oregon) and
Coffee Plantation retail stores. The exit costs have been capitalized and
recorded as an increase to goodwill to the extent of Second Cup's 69.4%
ownership interest. The remaining exit costs have been expensed and are included
in acquisition and integration expenses.



     Interest and Other Income. Interest and other income as a percentage of
total revenues decreased to 0.9% for the fiscal year ended June 27, 1998 from
1.4% for the fiscal year ended June 28, 1997, due to a reduction in
interest-bearing loans receivable from an affiliated company resulting from the
repayment of such loans in fiscal year 1997.


                                       42
<PAGE>   44


     Interest Expense. Interest expense as a percentage of total revenues was
0.1% for the fiscal year ended June 27, 1998, as a result of interest incurred
on long-term debt obligations acquired as part of the Coffee People acquisition
on May 19, 1998, and there was no interest expense in the fiscal year ended June
28, 1997.



     Income Taxes. The provision for income taxes increased to $728,000 for the
fiscal year ended June 27, 1998, from $4,000 for the fiscal year ended June 28,
1997, due to Coffee People generating taxable income during the 1998 period. The
effective tax rate of 49.7% for fiscal year 1998 primarily results from federal
and state income taxes and nondeductible goodwill amortization.


    Fifty-Two Week Period Ended June 28, 1997 Compared to the Thirty-Nine Week
    Period Ended June 29, 1996.

     The data presented for fiscal year 1996 consists of the thirty-nine week
period ended June 29, 1996, due to the acquisition of Gloria Jean's by Second
Cup effective September 30, 1995. Fiscal year 1997 consists of a full fifty-two
weeks. Approximately 30% to 35% of annual sales typically occur in the eight
week period preceding the year-end holidays. This seasonal trend together with
the substantial differences arising from the comparison of two periods of
differing lengths should be considered when reviewing the following discussion.


     Total Revenues. Total revenues increased 22.5% to $30,579,000 for the
fiscal year ended June 28, 1997 from $24,957,000 for the 39 week period ended
June 29, 1996, due primarily to the impact of a full year of reported results in
1997 versus thirty-nine weeks in 1996. An additional 14 new franchises opened
during fiscal year 1997 also contributed to the increases in wholesale and other
revenue and franchise revenues. Retail sales increased to $7,631,000 for the
fiscal year ended June 29, 1997 from $6,657,000 for the thirty-nine week period
ended June 29, 1996. Wholesale and other revenues increased to $17,079,000 for
the fifty-two week period ended June 28, 1997 from $13,329,000 for the period
ended June 29, 1996. Franchise revenues increased to $5,869,000 for the 1997
period from $4,971,000 for the thirty-nine week period ended June 29, 1996.



     Costs and Expenses. Cost of goods sold increased to $18,494,000 for the
fifty-two week period ended June 28, 1997 from $14,389,000 for the thirty-nine
week period ended June 29, 1996. Cost of goods sold increased to 74.8% as a
percentage of retail and wholesale sales for the 1997 period from 72.0% for the
1996 period due primarily to a write down of approximately $600,000 for holiday
gift pack inventory, which did not meet Gloria Jean's quality standards, and due
to a larger number of underperforming company-operated stores that had poor
operating efficiencies and higher coffee costs.


     Store and other operating expenses increased to $6,080,000 for the 1997
period from $4,779,000 for the 1996 period. Store and other operating expenses
as a percentage of total revenues increased to 19.9% in 1997 from 19.2% in 1996
primarily due to a larger number of underperforming company-operated stores
incurring higher operating expenses.

     General and administrative expenses increased to $5,458,000 for the period
ended June 28, 1997 from $2,825,000 for the period ended June 29, 1996. General
and administrative expenses as a percentage of total revenues increased to 17.8%
in 1997 from 11.3% in 1996, due primarily to the investment undertaken in
building a new management team and implementing improved systems, standards and
controls throughout the organization. The increase also related to a $198,000
write-down to market value of assets at company-operated stores which were held
for sale and a provision of $420,000 related to reacquisition and store closure
costs associated with a repurchase agreement.


     Provision for Store Closures. The provision for store closures of $580,000
consisted primarily of lease termination costs for eight of the company-operated
stores held for disposal. As of June 28, 1997, management determined it was not
feasible to sell these stores and implemented a plan to close them during fiscal
year 1998.


     Revenues and operating income (losses) for the 24 company-operated stores
held for disposal, including the eight company-operated stores slated for
closure at June 28, 1997, were $7,051,000 and

                                       43
<PAGE>   45

$(368,000) respectively, for the fiscal year ended June 28, 1997 and $5,592,000
and $176,000, respectively, for the thirty-nine week period ended June 29, 1996.


     Cumulative Effect of Change in Accounting Principle. Effective as of the
beginning of fiscal year 1997, Gloria Jean's adopted the provisions of Statement
of Financial Accounting Standards No. 121, "Accounting for Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of" ("SFAS 121"). The
initial application of SFAS 121 to long-lived assets held for disposal at June
29, 1996 resulted in a non-cash charge of $427,000 (net of tax benefit of
$262,000), which represents the adjustment required to remeasure such assets at
the lower of carrying amount or fair value less costs to sell. Long-lived assets
held for disposal consist of leasehold improvements and furniture and other
property at company-operated stores, which were held for sale. Assets held for
disposal at June 28, 1997 had an adjusted carrying value of $1,560,000.



     Income Taxes. The provision for income taxes decreased to $4,000 for the
fiscal year ended June 28, 1997 from $965,000 for the thirty-nine week period
ended June 29, 1996. The decrease is due to Gloria Jean's reporting a net loss
before income taxes during fiscal 1997 as compared to income before income taxes
during the thirty-nine week period ended June 29, 1996. The effective income tax
rate decreased to 0% during fiscal year 1997 from 44.1% during the thirty-nine
week period ended June 29, 1996. During fiscal 1997, the federal and state
income tax benefit from the loss before income taxes was offset by amortization
of nondeductible goodwill and the write-off of an uncollectible income tax
receivable. During the thirty-nine week period ended June 29, 1996, the
effective income tax rate was comprised of federal and state income taxes and
amortization of nondeductible goodwill.


     During fiscal 1997, management determined that no valuation allowance was
required for Gloria Jean's deferred tax assets of $2,592,000 since, based on
internal forecasts, management believes it is more likely than not the deferred
tax assets will be realized through future taxable income. The adjustment to the
valuation allowance during fiscal 1997 of $1,619,000 was recorded as a reduction
in goodwill since the prior year's valuation allowance related to net operating
loss carry forwards acquired from Brothers.

LIQUIDITY AND CAPITAL RESOURCES

     As of March 6, 1999, all seven of the Coffee People (Oregon) stores located
outside of Oregon that Coffee People had identified for closure or disposition
in its quarter ended June 30, 1997 had been closed. Of these stores, three had
been sold and their store leases assigned and one store lease had been
terminated by agreement. Eight Gloria Jean's stores were identified for disposal
during fiscal year 1997. Five were disposed of during fiscal year 1998 pursuant
to lease termination agreements. Of the three remaining Gloria Jean's stores,
one was disposed of after June 27, 1998 pursuant to a lease termination
agreement and two remain open. Coffee People continues to make payments on the
lease obligations for the three remaining Coffee People stores and for the two
remaining Gloria Jean's stores. Coffee People will continue to make cash outlays
for these stores for such items as rent, utilities and insurance until such time
as it is able to sell the stores or until it can negotiate satisfactory
arrangements with landlords for re-leasing the store premises or for otherwise
terminating the leases. Such costs are charged against the accrual for store
closures. There can be no assurance that Coffee People will be successful at
selling these stores or in negotiating with landlords for the re-leasing of the
store premises or for terminating the leases. If Coffee People is not successful
in these efforts, such cash outlays could continue for an indeterminate period
during the term of the store leases. Coffee People is working with local real
estate brokers to market, re-lease or sublease these stores. The lease terms for
these stores range from two and one-half to nine years with expiration dates
ranging from January 2001 through May 2007. Minimum future rental payments as of
March 6, 1999 under the five leases total $1,272,000.

     As of March 6, 1999, Coffee People had $2,773,000 in cash and equivalents.

     Coffee People had working capital of $6,285,000 as of March 6, 1999, as
compared to working capital of $5,277,000 at June 27, 1998.

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<PAGE>   46

     For the thirty-six week period ended March 6, 1999, cash provided by
operating activities was $398,000, as compared to cash provided by operating
activities of $2,875,000 for the same period in fiscal 1998. Cash provided by
operating activities for the thirty-six week period ended March 6, 1999,
consisted primarily of net income and depreciation, offset by accrued
liabilities, prepaid expenses and a decrease in payable to a related party.

     For the thirty-six week periods ended March 6, 1999 and March 7, 1998, net
cash used in investing activities was $266,000 and $1,302,000, respectively,
primarily as a result of the purchase of property, plant and equipment offset by
proceeds from disposal of equipment.

     For the thirty-six week period ended March 6, 1999, Coffee People had cash
used in financing activities of $181,000, primarily as a result of borrowings
under long-term debt and a capital lease obligation in the amount of $2,334,000,
offset by principal payments on long-term debt in the amount of $2,525,000. For
the thirty-six week period ended by March 7, 1998, Coffee People had neither
cash used nor generated by financing activities.

     Coffee People has a line of credit with one of its primary banks providing
for borrowings through August 1, 1999 of up to $500,000. Borrowings bear
interest at the rate of 0.5% over the bank's reference rate, which was 7.75% as
of March 6, 1999, and are secured by substantially all of Coffee People's
assets, including accounts receivable, inventory trade fixtures and equipment.
As of March 6, 1999, there were no borrowings outstanding under the line of
credit; however, $73,000 of the line was reserved for a letter of credit dated
September 1998.

     At the time of the merger with Gloria Jean's, Coffee People entered into a
loan agreement with The Second Cup Ltd., which provides for a credit facility of
up to $4,000,000 over a five year term. The facility expires May 19, 2003. The
interest rate for amounts drawn under the line is 11.5%. As of March 6, 1999,
Coffee People had no borrowings under this agreement.

     On November 24, 1998, Coffee People entered into a sale-leaseback
transaction involving equipment at twelve company-operated Gloria Jean's retail
stores. The $922,000 proceeds received by Coffee People from the lease
transaction were used for working capital and general corporate purposes. The
interest rate on the capital lease obligation is 10.5%. The capital lease assets
are recorded in property, plant and equipment. At the end of the lease term,
Coffee People has an option to purchase the equipment for the greater of fair
market value or 10% of the lessor's original cost, or renew the lease for an
additional eight months.

     Coffee People believes that anticipated cash flow from operations, existing
cash and bank debt and the credit facility will be sufficient to meet its cash
requirements through the end of the next twelve months.

SEASONALITY

     Coffee People's business is subject to seasonal fluctuations, due to
seasonal changes and general economic conditions, among other factors.
Historically, net sales from Coffee People (Oregon) stores have been highest
during the first and fourth fiscal quarters, which include the spring and summer
months. Gloria Jean's highest sales and earnings have historically occurred in
the second and third fiscal quarters, which include the peak holiday shopping
months. Coffee Plantation sales are also seasonal with higher sales and earnings
occurring in the second and third fiscal quarters when the weather is cooler and
more favorable to drinking hot beverages.

     In addition, quarterly results have been substantially affected by the
timing of new store openings. This trend is likely to continue. Because of the
seasonality of Gloria Jean's business and the impact of new store openings,
results for any quarter do not necessarily indicate the results that may be
achieved for a full fiscal year, and cannot be used to indicate financial
performance for an entire year.

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<PAGE>   47

YEAR 2000

     The "year 2000 problem" refers to the possible failure of many computer
systems that may arise as a result of many existing computer programs using only
the last two digits to refer to a year. Coffee People has undertaken an initial
review of the potential effects on it of the year 2000 problem. These potential
problems are being addressed on a system-by-system basis.

     Coffee People has determined that its general accounting system, which
includes invoicing, accounts receivable and inventory control, must be upgraded
to make the system year 2000 compliant. Coffee People estimates that the cost of
upgrading the accounting system will be approximately $10,000 and that the
upgrade will be completed before the end of the current fiscal year. As of
December 12, 1998, Coffee People had expended approximately $5,000 to remedy
this problem.

     Coffee People is continuing to review its information technology hardware
and software, including personal computers, application and network software for
year 2000 compliance readiness. The review process entails evaluation of
hardware/software and testing. Coffee People believes its information technology
review will be completed by the end of the current fiscal year. While the review
process is ongoing, Coffee People believes that the cost to bring its
information technology systems into year 2000 compliance will be under $50,000
and it does not foresee any material difficulties with completing the necessary
changes before January 1, 2000.

     Coffee People expects that its review of non-information technology systems
(including voice communications and security) will be completed before the end
of the current fiscal year. The estimated cost to remedy non-information
technology systems is not expected to be material.

     Coffee People expects that the source of funds for evaluation and
remediation of year 2000 compliance issues will be cash flows from operations.

     Coffee People believes that its most significant internal risk posed by the
year 2000 Problem is the possibility of a failure of its accounting system. If
the accounting system were to fail, Coffee People would have to implement manual
processes, which may slow the timeliness of information needed to manage the
business. As discussed above, Coffee People plans to avoid this risk by
upgrading its accounting systems; however, there can be no assurance that such
actions will avoid problems that may arise.

     The third parties whose year 2000 problems could have the greatest effect
on Coffee People are believed by Coffee People to be banks that maintain Coffee
People's depository accounts and credit card processing systems, the company
that processes Coffee People's payroll and which maintains Coffee People's human
resource databases, and companies that supply or distribute coffee beans and
other goods. Coffee People is in the process of confirming the state of year
2000 readiness of these parties. It is anticipated Coffee People will complete
this process prior to the end of the fiscal year.

     Coffee People is in the process of developing a contingency plan to address
potential year 2000 problems. The contingency plan is anticipated to be
completed prior to the end of the fiscal year.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Derivative Instruments

     The supply and price of green coffee beans is subject to significant
volatility, generally caused by multiple factors beyond Coffee People's control,
including weather, political and economic conditions in coffee producing
countries, and other supply-related matters. Because Coffee People's coffee
roasting operation supplies products to franchisees on a cost-plus basis, Coffee
People believes that its gross profit on wholesale sales is generally insulated
from the risk of volatility in prices of green coffee beans, except to the
extent that such fluctuation affects the demand for specialty coffee.
Company-operated stores are not so similarly insulated. In addition, other
factors may affect gross profit, such as production efficiencies or
inefficiencies, including roasting shrinkage, and write-offs of excess coffee
inventories. During fiscal year 1997, worldwide coffee prices increased
significantly.

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<PAGE>   48

     In order to avoid speculation on spot coffee prices, Coffee People
typically undertakes to lock in the cost of a portion of its future coffee
purchases by entering into contracts to purchase green coffee over future
periods at fixed prices, or at future prices to be determined within one to 12
months from the time of the actual purchase. At March 6, 1999, these purchase
commitments totaled approximately $2,930,000 for approximately 2,540,000 pounds
of green coffee, at an average contract cost per pound of $1.21. These
commitments together with existing inventory represent approximately 80% of
Coffee People's estimated coffee requirements through March 3, 2000. These
commitments are not currently favorable to market at March 6, 1999, as the
current market price for a pound of green coffee is approximately $1.03 per
pound.

     Coffee People does not use commodity based financial instruments to hedge
coffee purchases.

     Financial Market Risk

     Coffee People does not maintain a substantial investment portfolio.
However, it does have arrangements with its primary bank to invest monies on
deposit in overnight repurchase agreements and in other marketable short-term
securities with maturities of generally less than 90 days. Based upon the
current portfolio, a 100 basis point move in short-term interest rates would not
have a material effect on Coffee People's financial condition or results of
operations.

     Coffee People's principal market risk with respect to its financial debt
instruments is to changes in the prime rate charged by major banks in the United
States and to other benchmark rates to which interest rates under Coffee
People's loan agreements may be tied. In June 1998, Coffee People elected to
have a portion of its term loan with Bank of America bear interest at 2.25% over
IBOR, an offshore rate used by the bank that is similar to LIBOR. Under the
current arrangement, this rate will be adjusted periodically.


     On April 9, 1999, Coffee People elected to have the interest rate on
$3,000,000 of its term loan continue to be referenced to the IBOR. The rate has
been fixed at 7.18% through May 10, 1999. The rate on the remaining balance of
$674,500 is 8.25%, 0.5% over the bank's prime rate of 7.75% as of March 6, 1999.
At March 6, 1999, a 100 basis point increase in the IBOR would result in
additional interest expense of $30,000 on an annualized basis. A return to the
8.25% floating rate tied to the prime rate, which was 7.75% at March 6, 1999,
would have a similar impact on Coffee People's results of operations.


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<PAGE>   49

                                    BUSINESS

OVERVIEW



     Diedrich Coffee, following the acquisition of Coffee People, will be the
second largest specialty coffee retailer in the United States with annual
systemwide sales of more than $150 million through 361 retail locations in 38
states and 6 foreign countries. We sell specialty brewed coffee and
espresso-based beverages such as cappuccinos, lattes, mochas and espressos and
various blended drinks through these company-owned and franchised retail
locations. To complement beverage sales, we also sell light food items,
specialty whole bean coffee and accessories at our retail locations. In addition
to our network of retail locations, we will operate a large coffee roasting
facility located in Northern California that is presently operated by Coffee
People and will provide high-quality, freshly roasted coffee beans for our
retail locations and our wholesale accounts. We have over 300 wholesale accounts
with businesses and restaurant chains, such as Ruth's Chris Steakhouses
(California/Arizona locations), El Torito, Claim Jumper and Islands Restaurants.



     We believe that as the specialty coffee market has matured, distinct
segments have emerged: espresso/coffee bars, coffeehouses and mall coffee
stores. Espresso/coffee bars offer limited seating to facilitate quick customer
turnover, are generally less than 1,200 square feet in size and are usually
located in densely populated urban areas. Coffeehouses are generally greater
than 1,200 square feet in size, located in suburban areas, and encourage
customers to linger and enjoy a more relaxed, comfortable atmosphere. Mall
coffee stores cater to mall consumers and place a heavier emphasis on the sale
of flavored whole bean coffee and coffee-related merchandise. Based on the
number of domestic retail coffee locations, Starbucks is the leader in the
espresso/coffee bar segment, Gloria Jean's is the leader in the mall coffee
store segment and there is presently no leader in the coffeehouse segment. Our
business objective is to be the leading specialty coffee company in both the
coffeehouse and mall coffee store segments.



     We differentiate ourselves from other specialty coffee producers by
roasting our coffee beans in accordance with proprietary recipes developed over
three generations by the Diedrich family. Our roasting recipes take into account
the specific variety, origin and physical characteristics of each coffee bean to
maximize its unique flavor. In addition, we seek to differentiate our
coffeehouses by offering our customers a broad line of superior tasting coffee
products and a high level of personalized customer service, which generate
strong sales and customer loyalty. Diedrich coffeehouses offer a warm, friendly
environment specifically designed to encourage guests to linger with friends and
business associates or to relax alone in comfort. Ample seating is augmented by
cozy sofas and comfortable chairs to create intimate nooks for meeting and
relaxing. The critical components of our coffeehouse concept include high
quality, fresh roasted coffee and superior customer service by knowledgeable
employees.



COMPANY BACKGROUND



     The first retail store operating under the name of Diedrich Coffee
commenced operations in 1972. Our retail operations grew rapidly until 1997 when
we experienced difficulties managing such rapid growth. Diedrich Coffee
restructured its operations and, in November 1997, our board of directors
retained John Martin as Chairman of the Board and Tim Ryan as President and
Chief Executive Officer. Messrs. Martin and Ryan collectively bring more than
fifty-five years of multi-unit food service experience to our company. They
joined our founder, Martin Diedrich, a recognized expert in sourcing, tasting
and roasting coffee, and began the process of building a team of experienced
restaurant industry executives to develop the Diedrich Coffee brand. To further
our objective to be the leading specialty coffee company in both the coffeehouse
and mall coffee store segments, our management team implemented a growth
strategy to increase our number of retail locations and the sale of coffee
products through other distribution channels. The principal focus of this growth
strategy is franchise area development.



     In March 1999, we agreed to acquire Coffee People through a merger in which
Coffee People will become a wholly-owned subsidiary of Diedrich Coffee. Coffee
People operates three retail brands -- Gloria Jean's, Coffee People and Coffee
Plantation -- with 320 franchised and company-owned retail locations throughout
the United States and in 6 foreign countries. The completion of this equity
offering is


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<PAGE>   50


contingent upon the acquisition's completion. The acquisition is subject to a
number of conditions, including the approval of the Diedrich Coffee and Coffee
People stockholders and completion of the acquisition of Coffee People by July
15, 1999. These stockholder approvals will be obtained and the acquisition will
be completed immediately before completion of this equity offering.


INDUSTRY OVERVIEW


     Specialty coffee sales as a percentage of total coffee sales in the United
States have been increasing steadily. According to the National Coffee
Association, sales of specialty coffee grew from approximately 17% to almost 30%
of total coffee sales in the United States from 1989 through 1997. According to
the National Coffee Association's 1998 study, 47% of Americans drink coffee. On
average they drink 1.4 cups per day. The U.S. coffee market consists of two
distinct product categories: (1) commercial ground roast, mass-merchandised
coffee and (2) specialty coffees, which include gourmet coffees (premium grade
arabica coffees sold in whole bean and ground form) and premium coffees (upscale
coffees mass-marketed by the leading coffee companies).


     We believe that several factors have contributed to the increase in demand
for gourmet coffee including:

     - greater consumer awareness of gourmet coffee as a result of its
       increasing availability;

     - increased quality differentiation over commercial grade coffees by
       consumers;

     - increased demand for all premium food products, including gourmet coffee,
       where the differential in price from the commercial brands is small
       compared to the perceived improvement in product quality and taste;

     - ease of preparation of gourmet coffees resulting from the increased use
       of automatic drip coffee makers and home espresso machines; and

     - the decline in alcoholic beverage consumption.


     The Specialty Coffee Association of America projects the number of
specialty coffee beverage outlets in the United States to increase to over
10,000 by the end of 1999. We believe that, despite the increase in the number
of specialty coffee stores, the market is highly fragmented and, with the
exception of Starbucks with less than 20% of the total retail locations, remains
relatively unbranded.



THE DIEDRICH COFFEE CONCEPTS



     Our business objective is to be the leading specialty coffee retailer in
both the coffeehouse and mall coffee store segments. To achieve this goal, we
must continue to deliver and serve the high quality coffee for which Diedrich
Coffee is known by using only the finest quality green coffee beans and ensuring
that these beans are freshly roasted using our proprietary recipes. In addition,
the friendliness, speed and consistency of the service and the coffee knowledge
of our employees are critical to developing Diedrich Coffee's quality brand
identity and to building a loyal customer base. Our marketing strategy is to
continue developing brand name recognition based upon the quality of our coffee
products, education of our customers about our offerings of various coffees and
roasts, and the image of our coffeehouses as neighborhood gathering places.



     Coffeehouses





     A Diedrich coffeehouse experience is strongly influenced by three
components: ambiance, hospitality and coffee knowledge. Each component is made
up of the following elements that are unique to Diedrich Coffee:



          Ambiance. Diedrich Coffee guest comments indicate taste superiority of
     our products versus the competition. Moreover, surveys also indicate that
     customers are not only loyal to a better, specialty cup of coffee, but also
     to the ambiance provided by the comfortable surroundings designed into
     every Diedrich coffeehouse. Our coffeehouses are specifically designed to
     encourage guests to linger with


                                       49
<PAGE>   51


     friends and business associates, or to relax alone in comfort. The
     architectural design of the Diedrich Coffee prototype is a contemporary
     American interpretation of the European colonial plantation style of the
     1800's. Ample seating is augmented with cozy sofas and comfortable chairs
     to create intimate nooks for meeting and relaxing. A weekly entertainment
     schedule is provided to encourage patrons to revisit on weekend evenings.



          Hospitality. Our coffeehouses deliver specific consumer benefits that
     address a wide range of otherwise unmet needs in the suburban neighborhoods
     of America. As a neighborhood coffeehouse chain, Diedrich Coffee is the
     non-alcoholic answer to the corner pub. Coffeehouse employees greet regular
     customers by name and acknowledge all patrons by name at the point of drink
     pick-up. While a large percentage of coffeehouse business is quick morning
     coffee pick-up, the coffeehouse focus on hospitality encourages development
     of strong afternoon and evening business, complemented by the availability
     of desserts, pastries and quality, non-caffeinated beverages. Surveys and
     customer comments indicate that patrons are treated as part of the Diedrich
     Coffee community and frequently revisit the coffeehouse.



          Coffee Knowledge. Diedrich Coffee is the only specialty retailer whose
     founder, Martin Diedrich, comes from three generations of experience in the
     specialty coffee industry. Mr. Diedrich, currently Chief Coffee Officer, is
     intimately involved in the daily business of sourcing, tasting and roasting
     coffees. He is also directly involved in the training of coffeehouse team
     members. The coffee knowledge and expertise that is transferred from
     coffeehouse to customer is a competitive advantage, as the interest in
     specialty coffee continues to develop. Like the wine industry, as customer
     sophistication grows, so does the customer's desire for more and better
     information, and for a wider selection of quality coffee varieties. We are
     able to identify and secure exceptional, rare coffees, roast them to
     perfection, and then offer these freshly roasted coffees for sale to our
     customers.



     Mall Coffee Stores



     Gloria Jean's is the current leader in the mall coffee store segment with
280 coffee stores in 38 states and 6 foreign countries. Gloria Jean's specialty
coffee stores are located across the country in high-traffic malls that are
anchored by high profile retailers, such as Nordstrom, Macy's and
Williams-Sonoma. Mall coffee stores can be differentiated from a traditional
coffeehouse based upon the following:



          Captive Consumer Base. A major benefit of mall retailing is its
     captive consumer base. The primary function of Gloria Jean's marketing is
     to entice consumers inside with eye-catching signage and window displays.
     Everyday new customers walk by the front entrances of Gloria Jean's stores
     affording us the opportunity to introduce them to Gloria Jean's coffee.
     Once inside a mall, consumers are unlikely to leave to purchase coffee,
     refreshments or gifts similar to those offered by Gloria Jean's. Mall
     employees are also captive consumers and represent an important component
     of our customer base.



          Constant Customer Flow. Unlike a coffeehouse, which serves a
     significant amount of its coffee before ten o'clock in the morning, Gloria
     Jean's experiences customer flow throughout the day. As a mall coffee
     store, Gloria Jean's consumer traffic pattern is driven by mall hours and
     the mall dynamic. Gloria Jean's is busiest on weekends and holidays. In
     addition, the mall plays a key role in marketing to consumers living in
     neighboring communities.



          Flavored Coffees. Gloria Jean's was a pioneer in developing high
     quality flavored coffees and continues to be a leader in the sale of
     flavored coffees today. Unlike many coffee roasters and retailers who use
     second-tier whole beans and attempt to disguise the taste with their
     various flavors, Gloria Jean's flavored coffees begin with a top quality
     single-origin coffee that is roasted and then coated with exclusive
     flavorings. Gloria Jean's offers more than 40 flavored whole bean coffees,
     both regular and decaffeinated.



          Higher Percentage of Whole Bean and Merchandise Sales. The shopping
     experience is integral to mall coffee stores, and sales of whole bean
     coffee and coffee-related merchandise tend to represent a


                                       50
<PAGE>   52


     higher percentage of the sales mix than at a coffeehouse. In addition to an
     extensive menu of hot and cold beverages, Gloria Jean's offers consumers a
     wide array of whole bean coffees, coffee and tea related merchandise, and
     all of the accoutrements necessary for a complete in-home coffee
     experience. Gloria Jean's also sells gift merchandise, including holiday
     gift packs and custom-made gift baskets.



GROWTH STRATEGY



     In order to achieve our objective to be the leading specialty coffee
company in both the coffeehouse and mall coffee store segments, our management
team implemented a growth strategy to increase our number of retail locations
and the sale of our coffee products through other distribution channels. The
growth strategy developed by our management team includes:



     Franchising through Area Development for Coffeehouses



     Our strategic plan emphasizes franchise area development in markets outside
of the core Orange County, California market. Our objective is to expand our
operations to 1,200 to 1,500 coffeehouses, as well as additional carts and
kiosks, through large area development agreements with experienced multi-unit
franchise operators over the next 5 to 7 years. The franchise area development
program is focused on experienced and well-capitalized franchise operators and
area developers who are interested in opening between 30 and 70 retail outlets
within their area over a 5 to 7 year period. Diedrich Coffee has registered, is
exempt or is not required to register to sell franchises in 34 states. Since
September 1998, we have announced 5 franchise area development agreements that
provide for the development of 274 coffeehouses with options to develop an
additional 148 coffeehouses. In September 1998, we announced our first franchise
area development agreement which calls for the development of at least 44
coffeehouses in the state of North Carolina over the next five years. In
November 1998, we announced our second franchise area development agreement
which provides for the development of 50 coffeehouses in San Diego, Palm Springs
and Temecula, California over the next 5 years. This area development agreement
includes a one-year option to begin development of 45 coffeehouses in Arizona.
Two more franchise area development agreements were announced in May 1999. One
agreement provides for the development of 50 coffeehouses in Northern Florida
over the next 6 years. The other agreement provides for the development of 80
coffeehouses in Los Angeles, California over the next 7 years and the option to
develop up to 103 coffeehouses in Northern California. In June 1999, we
announced a fifth franchise area development agreement which provides for the
development of 50 coffeehouses in the states of Kentucky and Tennessee over the
next 5 years.



     We are currently in various stages of discussion and negotiation with
several additional potential area developers. We have recently added two
franchise sales organizations to assist in the sales program. These sales
organizations receive performance-based compensation for executed franchise area
development agreements. We intend to enter into franchise area development
agreements covering most major U.S. markets in order to complete the national
expansion of Diedrich coffeehouses, carts, and kiosks.



     We have identified area development franchising with experienced multi-unit
franchise operators as our preferred growth vehicle because we believe these
operators have:


     - familiarity with the trade areas and commitment to community businesses;


     - existing operational, financial, real estate, construction, training,
       accounting, human resources and management functions that are ready to
       expand; and



     - the ability to be better operators in their own markets than a national
       corporation.



     The franchisee component of our growth strategy is critical to our success.
We believe that our compelling unit level economics are attractive to
experienced multi-unit franchise operators who will play an integral role in
completing our planned expansion.


                                       51
<PAGE>   53


     Developing Company-Operated Retail Locations



     We will continue to develop company-operated coffeehouses, kiosks and carts
in our core Southern California market and other strategic markets. We are
developing additional coffeehouses in the Phoenix area where 14 retail locations
currently operate under the Coffee Plantation brand name. Both the Orange County
and Phoenix markets have significant capacity for the addition of more
coffeehouses. The transition of the Phoenix Coffee Plantation stores to Diedrich
coffeehouses will occur gradually over the next couple of years.



     We intend to develop additional retail locations in high visibility,
high-traffic locations ranging from 1,200 to 1,800 square feet with an exterior
patio area for additional seating. Historically, our most successful
coffeehouses are located between our target demographic customer's home and
office. The prime locations are generally in a strip mall or center in a
neighborhood setting. We are currently in lease negotiations on approximately
eight sites in Orange County and Phoenix and recently executed leases for an
additional three coffeehouses.



     Expanding Wholesale Distribution Channel



     We have taken significant steps to build our wholesale sales organization
and to grow this business channel. Wholesale sales accounted for approximately
11% of sales in fiscal 1999 and 16% of sales in the first quarter of fiscal
2000. We have added a number of well-known restaurant groups as wholesale
customers, including Ruth's Chris Steakhouses (California/Arizona locations),
Islands Restaurants, El Torito and Claim Jumper. The sale of Diedrich Coffee
products at these restaurant chains helps solidify brand recognition and demand
for our coffee. Additionally, we are actively seeking new distribution channels
for our products. For example, we now offer our coffee on our website and are
seeking to expand this rapidly growing channel of distribution.



     Pursuing Selected Acquisitions



     We evaluate potential acquisitions that may accelerate our critical mass in
existing or new markets. In particular, we look for acquisition targets that may
provide:



     - improved stability of financial and business operations due to increased
       cash flow and earnings;



     - greater access to capital, distribution channels and coffee roasting
       infrastructures; and



     - decreased supply and distribution costs.



To this end, we entered into the merger agreement with Coffee People. The
acquisition of Coffee People will add 40 new retail locations to the Diedrich
Coffee brand. Additionally, it will make Diedrich Coffee the leader in the mall
coffee store segment with the acquisition of 280 Gloria Jean's mall coffee
stores. We believe that acquisitions will continue to be available at a discount
to the cost of constructing new stores, especially where targets may be
currently underperforming despite attractive real estate attributes. We believe
our unique, high-quality product and efficient operating system can add value to
an acquired location.



     Exploring International Expansion



     Gloria Jean's stores located outside of the United States are operated by
individual franchisees. We intend to continue exploring the expansion of our
international presence through franchising or licensing in various markets for
both coffeehouses and mall coffee stores.



UNIT-LEVEL ECONOMICS



     Franchised Stores



     The franchisee of Diedrich coffeehouses is responsible for all of the
capital expenditures associated with the store, although we do assist in site
selection and help coordinate construction and development to


                                       52
<PAGE>   54


ensure consistency. Our typical franchise development agreement calls for a
fixed number of coffeehouses to be built over a five to seven year period. The
area development fee is based on $2,000 per coffeehouse and is paid in 5 annual
installments. For example, if the area development agreement calls for 50
coffeehouses, the franchisee would pay us a total of $100,000 spread evenly over
a 5 year period. In addition, the franchisee pays a fee of $28,000 upon the
opening of each coffeehouse. Ongoing charges to franchisees include a royalty
fee of 5% of gross sales and an advertising cooperative contribution of 2% of
gross sales. The franchisee purchases the whole beans from us at full cost. The
franchisee pays the same price for its beans as do our company-operated
coffeehouses.



     In the Gloria Jean's mall coffee store franchises, the franchisee is
responsible for all of the capital expenditures associated with the store,
although we usually coordinate construction and development of new stores to
ensure consistency. For drive-thru units, we plan to use both a single store and
an area development approach, under which the area developer agrees to develop a
specified number of units in a geographical territory and obtains certain rights
to that territory. Typical franchise agreements provide for the payment of
$25,000 upon the opening of each store. This fee is reduced to $20,000 if it is
the franchisee's second store. Ongoing charges to franchisees include a royalty
fee of 6% of gross sales and an advertising fund contribution of 2% of gross
sales, as well as a $1.00 per pound margin on beans sold to franchisees.



     Company-Operated Stores



     In fiscal 1999, our Diedrich coffeehouses located in Orange County
generated average store sales of approximately $740,000. During the same fiscal
year, these locations generated average cash flow of approximately $190,000 or
26% of total sales. Comparable unit level sales for these coffeehouses increased
4.4% for fiscal 1999. We currently lease most of our locations and plan to lease
all of our future locations. We intend to develop coffeehouses that require an
initial investment of between $300,000 and $325,000, excluding lease costs.
However, individual store investment costs could vary due to a variety of
factors, including competition for sites, location, construction costs and unit
size.


                                       53
<PAGE>   55


RETAIL LOCATIONS



     Set forth below is a list of each of the retail locations of Diedrich
Coffee and Coffee People as of June 1, 1999, separated by the states and foreign
countries in which they are located.



                             COFFEEHOUSES AND CARTS



<TABLE>
<CAPTION>
                                       COMPANY-
        LOCATION          FRANCHISED   OPERATED
        --------          ----------   --------
<S>                       <C>          <C>
  Arizona...............       1          13
  California............       2          28
  Colorado..............      --           7
</TABLE>



<TABLE>
<CAPTION>
                                       COMPANY-
        LOCATION          FRANCHISED   OPERATED
        --------          ----------   --------
<S>                       <C>          <C>
  Oregon................      --          26
  Texas.................      --           4
                              --          --
     Total..............       3          78
                              ==          ==
</TABLE>



                               MALL COFFEE STORES



<TABLE>
<CAPTION>
                                       COMPANY-
        LOCATION          FRANCHISED   OPERATED
        --------          ----------   --------
<S>                       <C>          <C>
DOMESTIC
  Arizona...............       5          --
  Arkansas..............       1          --
  California............      33           7
  Colorado..............       3           1
  Connecticut...........       5           1
  Florida...............      10           2
  Georgia...............       1          --
  Hawaii................       3          --
  Illinois..............      30           1
  Indiana...............       4          --
  Kansas................       1           1
  Kentucky..............       2          --
  Louisiana.............      --           2
  Maine.................       2          --
  Maryland..............       4          --
  Massachusetts.........       5          --
  Michigan..............       6          --
  Minnesota.............       8           1
  Missouri..............       7           1
  Nebraska..............       3          --
  Nevada................       2           1
  New Hampshire.........       3          --
  New Jersey............       3          --
  New Mexico............       1          --
  New York..............       9           1
  North Carolina........       9          --
</TABLE>



<TABLE>
<CAPTION>
                                       COMPANY-
        LOCATION          FRANCHISED   OPERATED
        --------          ----------   --------
<S>                       <C>          <C>
  North Dakota..........       1          --
  Ohio..................       8           2
  Oklahoma..............       2          --
  Pennsylvania..........      10           1
  South Carolina........       2          --
  Tennessee.............       3           2
  Texas.................       8           2
  Vermont...............      --           1
  Virginia..............       7           1
  Washington............       2           1
  West Virginia.........      --           1
  Wisconsin ............      11          --

  Guam..................       1          --
                             ---          --
     Total Domestic.....     215          30
                             ===          ==

INTERNATIONAL
  Australia.............       8          --
  Ireland...............       3          --
  Japan.................      10          --
  Korea.................       4          --
  Mexico................       6          --
  United Arab
     Emirates...........       4          --
                             ---          --
     Total
       International....      35           0
                             ===          ==
     Total Domestic and
       International....     250          30
                             ===          ==
</TABLE>


                                       54
<PAGE>   56


     After the acquisition of Coffee People, we will operate through four retail
operating systems:



     Neighborhood Coffeehouses



     Neighborhood coffeehouses, located in both urban and suburban neighborhoods
and business districts, offer a complete line of coffee products, including
beverages, beans and merchandise. As of June 1, 1999, we had 51 neighborhood
coffeehouses.



     Mall Coffee Stores



     Our mall coffee stores consist primarily of Gloria Jean's outlets. Mall
coffee stores generally are full-service stores with limited seating, selling
coffee-related merchandise and whole beans along with prepared espresso-based
drinks and other hot and cold beverages. As of June 1, 1999, there were 280 mall
coffee stores.



     Drive-Thru Espresso Bars



     The drive-thru espresso bars operate under the Motor Moka(R) sub-brand. As
of June 1, 1999, Coffee People operated nine of these stores in Portland,
Oregon, two of which have indoor seating. Drive-thru stores without indoor
seating generally have a walk-up window. These stores are designed to maximize
customer convenience by eliminating the need to park a car and walk into a
store.



     Specialty Carts or Kiosks



     Our specialty cart or kiosk format is designed for placement in
high-traffic locations such as supermarkets, university campuses, airports and
office building lobbies. Kiosks primarily sell coffee beverages and pastries. As
of June 1, 1999, we operated 21 carts or kiosks. We intend to expand in this
area as opportunities arise.



RETAIL OPERATIONS



     Coffeehouses





     The typical Diedrich coffeehouse is staffed with 1 or 2 managers and a
staff of 10 to 15 part-time hourly employees from which the operating shifts are
filled. Additionally, local entertainment is used on the weekends to enhance the
neighborhood atmosphere. The hours for each coffeehouse are established based
upon location and customer demand, but typically are from 6:00 a.m. to 11:00
p.m., Monday through Saturday, in residential locations and from 6:00 a.m. to
5:00 p.m., Monday through Friday, in commercial locations.



     In addition to coffee beverages, all Diedrich coffeehouses offer a limited
selection of light food items, such as bagels, croissants and pastries and
dessert items, such as cookies and cakes, to complement beverage sales. Our
coffeehouses also sell more than twenty different selections of regular and
decaffeinated roasted whole bean coffees, and they carry select coffee-related
merchandise items. The following table sets forth, as percentages, the
approximate sales mix by categories of products in fiscal 1999 for the
company-operated coffeehouses operated by Diedrich Coffee and Coffee People:



<TABLE>
<S>                                                           <C>
Beverages...................................................   71%
Coffee beans................................................    6%
Food items..................................................   21%
Accessories and clothing....................................    2%
                                                              ---
          Total.............................................  100%
                                                              ===
</TABLE>



     Mall Coffee Stores



     Gloria Jean's retail outlets generally offer a full range of coffee beans,
coffee beverages, teas and food as well as a variety of related gifts, supplies,
equipment and accessories. The hours for each mall coffee store are established
based on the operating hours for the mall in which the store is located. The
following


                                       55
<PAGE>   57


table sets forth, as percentages, the approximate sales mix by category of
products sold in company-operated mall coffee stores for the 36 weeks ended
March 6, 1999:



<TABLE>
<S>                                                           <C>
Beverages...................................................   63%
Coffee beans................................................   17%
Food items..................................................    6%
Gifts and other merchandise.................................   14%
                                                              ---
          Total.............................................  100%
                                                              ===
</TABLE>



     Franchise Operations



     Our current franchise agreements require franchisees to purchase all of
their coffee from Diedrich Coffee or Coffee People. In addition, we supply
franchisees with other non-coffee products, such as cups, bags and napkins.
Suppliers of products sold in franchised stores are subject to our approval to
ensure that quality standards and product consistency are maintained at all
times.



     We have the first right to purchase any existing franchise store that a
franchisee wishes to sell. If we do not choose to purchase the franchise, we
have the right to approve the new franchisee before the franchise transfer.



     Management believes that store profitability and the quality of customer
service are maximized when stores are operated by talented and committed
management. We have implemented a rigorous screening process for the selection
of qualified franchisees and management.



     Franchise Support Programs



     We provide a variety of support services to our franchisees. These services
include:



     - training;



     - business consultation;



     - marketing;



     - product sourcing; and



     - volume purchasing savings.



We have established an intensive four week training program for our franchisees,
which includes training on in-store operations, coffee knowledge, merchandising,
buying, controls and accounting. Management works closely with franchisee
representatives on issues that affect the operations of stores. Franchisees are
surveyed regularly to provide feedback on subjects that affect the operations of
their stores.



WHOLESALE OPERATIONS



     Currently, Diedrich Coffee has over 300 wholesale accounts. We previously
concentrated on smaller, single store restaurant operators as wholesale clients.
With our current management team came a shift in focus to larger, chain
customers. As specialty coffee has grown in overall popularity, the restaurant
customer has demanded a high quality cup of coffee as a supplement to a fine
meal. The shift to chain accounts resulted in several new customers, including
Ruth's Chris Steakhouse (California/Arizona locations), Claim Jumper, Islands
Restaurants and El Torito Restaurants. Diedrich Coffee not only supplies coffee
to these customers, but also approves the equipment and trains the employees of
these customers to ensure that the quality of coffee served meets our rigorous
standards. These customers specify that Diedrich Coffee products are served in
their menus providing Diedrich Coffee with exposure to the restaurants' patrons.



MARKETING



     Coffeehouse Strategy



     Our marketing strategy is to differentiate Diedrich Coffee and to build a
strong brand identity primarily utilizing the coffeehouse model. The wholesale
division and the office coffee service help ensure the visibility of the brand,
but the core of this business is the coffeehouse. We implement this strategy at


                                       56
<PAGE>   58


the coffeehouse level by promoting the distinctive qualities of the various
Diedrich Coffee products, educating customers about the origins of coffee,
including the private estate coffees and roasts and delivering excellent
customer service in a cozy, comfortable atmosphere. Our marketing efforts are
based upon the belief that the proprietary roast recipes and our commitment to
quality and freshness deliver a distinctive advantage in the coffee product. A
steady introduction of new coffee and coffee-related drinks is an intrinsic
aspect of our marketing strategy. The Coffee People and Coffee Plantation
coffeehouses being acquired in connection with the Coffee People acquisition
will be converted to the Diedrich Coffee brand.



     To date, we have relied primarily upon the high visibility of our real
estate locations, word-of-mouth, public relations, local store marketing and the
inviting atmosphere of our coffeehouses to drive growth. We also conduct
in-store coffee tastings, provide brewed coffee at local neighborhood events,
donate coffee to local charities and mail periodic announcements to neighborhood
residents to announce a store opening or the introduction of a new product. The
costs of these promotions do not have a material impact on our operating
results. In addition, we seek to develop our brand identity through
participation in local and regional community events.



     As we enter new markets, we plan to tailor our marketing strategy to the
overall level of awareness and availability of specialty coffee in that market.
Our promotions will focus on the superior proprietary roast recipes and taste of
Diedrich Coffee. In markets that are more knowledgeable about specialty coffees,
our advertising will focus on the superiority of our guaranteed freshly roasted
products versus competitive specialty brands. We plan to utilize print and other
mass media advertising to expand brand awareness when Diedrich Coffee has
achieved sufficient market penetration, in our judgment, to make such efforts
cost-effective.



     Mall Coffee Store Strategy



     We do not intend to convert the Gloria Jean's stores that we are acquiring
in the acquisition to the Diedrich Coffee brand in the near future. Rather, we
intend to implement new strategies to strengthen and reposition this brand
within its market segment.



     Gloria Jean's marketing strategy is based on its coffee expertise, customer
service, and innovative coffee and tea merchandise. We have a highly trained
staff of certified coffee agents in stores who can impart coffee knowledge to
increasingly sophisticated consumers. Our customer service spans from brewing
and serving the best tasting cup of coffee to answering questions about the wide
variety of coffees available. Finally, through our marketing efforts, consumers
expect to find high quality, unique accessories and equipment to facilitate an
in-home occasion or for gifting to others at Gloria Jean's stores.



     Gloria Jean's marketing strategy is to drive store sales and to increase
brand awareness through high impact and low cost marketing programs.
Specifically, we try to increase store sales through high margin new product
introductions and in-store promotions. In addition, we strive to increase brand
awareness through opportunistic communication vehicles, such as direct mailings
and website development.



PRODUCT SUPPLY AND ROASTING



     Sourcing





     Coffee beans are an agricultural product grown commercially in over fifty
countries in tropical regions of the world. The price and supply of coffee are
subject to significant volatility. There are many varieties of coffee and a
range of quality grades within each variety. Although the broader coffee market
generally treats coffee as a fungible commodity, the specialty coffee industry
focuses on the highest grades of coffee. Diedrich Coffee purchases only premium
grade arabica coffee beans and believes these beans are the best available from
each producing region. The premium grade arabica bean is a higher quality
variety than the average grade arabica or robusta variety coffee bean, which are
typically found in non-specialty or mass-merchandised commercial coffees. We
seek to purchase the finest qualities and varieties of coffee by identifying the
unique characteristics and flavor of the varieties available from each region of
the world. The background and experience of our personnel allows Diedrich Coffee
to maintain its commitment to serve and sell only the highest quality coffee.


                                       57
<PAGE>   59


     During the buying season, we may enter into forward commitments for the
purchase of more than a dozen different types of coffee, plus specially featured
coffees, that may only be available in small quantities. Rotating our coffee
selection enables us to provide our customers with a wider variety of coffees,
as well as certain coffees that are available only on a seasonal basis. We
contract for future delivery of green coffee to help ensure adequacy of supply
and typically maintain a minimum six-week supply of each variety of whole beans
then available.



     Roasting





     Diedrich Coffee employs a roasting process that varies based upon the
variety, quality, origin and physical characteristics of the coffee beans being
roasted. We utilize recipes and techniques that have been developed over three
generations to bring out the best characteristics of the coffee during the
roasting process and to develop the optimal flavor conditions that a coffee has
to offer. This approach differentiates Diedrich Coffee from commercial coffee
producers and other specialty producers employing uniform roasting processes
that do not differentiate between the types of coffee being roasted.



     Our master roasters, trained by the company, are responsible for overseeing
the roasting process. They are craftsmen who employ our proprietary roasting
formulas while adjusting the formula to take into account the specific
attributes of each coffee bean being roasted. Each coffee bean contains aromatic
oils and flavor characteristics that develop from the soil, climate and
environment where the bean is grown. The skilled roastmaster determines and
carefully controls the roasting conditions in an effort to maximize the flavor
potential of each batch of coffee. The roastmaster hears how the roast pops,
smells the developing aroma and identifies the right shades of color. He draws
upon experience and knowledge to properly adjust airflow, time and temperature
while the roast is in progress in order to optimize each roast.



     Coffee People has operated its own coffee roasting facility in Northern
California, from which it supplied all of its franchised and company-operated
stores. This roasting facility is ideally located to receive coffee shipments
through the port of San Francisco and receives favorable freight rates from
California to distribute its roasted coffee nationwide. In addition, prior to
the completion of the acquisition, Coffee People began roasting some of the
green coffee sourced by Diedrich Coffee for use in Diedrich Coffee retail
locations in this facility. This roasting facility has the capacity to roast up
to ten million pounds annually. Currently, less than four million pounds are
being roasted at this facility annually. After the completion of the
acquisition, Diedrich Coffee will close its roasting facility in Southern
California and all roasting will be done at the Northern California facility.



     Freshness





     We are committed to serving our customers beverages and whole bean products
from freshly roasted coffee beans. Our coffee is delivered to our coffeehouses
promptly after roasting to guarantee the freshness of each cup of coffee or
package of whole coffee beans sold in our coffeehouses. Serving only freshly
roasted coffee is imperative because roasted coffee is a highly perishable
product, which steadily loses quality after being roasted at a rate that varies
in relation to its exposure to oxygen in storing, packaging and handling. We
recently acquired new vacuum pack and nitrogen flush packing equipment that can
significantly extend the shelf life of roasted coffee.



MANAGEMENT INFORMATION SYSTEMS



     All of the Diedrich coffeehouses use point-of-sale systems which ensure
efficient service to the customers, assist store management in minimizing
operating costs and maintain the necessary information to provide management
with timely financial and marketing data. The system includes functions to
record all customer sales, authorize credit card transactions, forecast labor
requirements based on estimated sales activity, manage store inventory and
analyze actual versus theoretical food costs. Currently, Coffee People is
testing point-of-sale with equivalent capabilities in its corporate and
franchised stores. In addition to providing point-of-sale functionality and
analysis in the stores, the system will also forward detailed sales information
from the franchise locations to the corporate office facilitating system-wide
analysis and providing the necessary information to develop and measure
corporate marketing programs. It is expected


                                       58
<PAGE>   60


that the system will be installed in a significant number of the franchised mall
coffee stores by the end of 1999.



     The systems used in our corporate offices provide financial reporting that
includes performance comparisons of actual, budget and prior year results by
period and year-to-date, statistical recaps and rolling 13 period reports. This
information allows management to measure store performance based on sales, cost
of sales, labor and store expenses on a timely basis. After the acquisition, we
intend to consolidate our corporate information systems.



     We use a computer-based manufacturing system to monitor the roasting
activities at the Northern California facility. This application compares
recipes with production activity to measure production efficiency, production
requirements and raw material utilization. Systems have also been implemented
which gather information on the roasting process to ensure company standards for
coffee production are achieved.


COMPETITION


     The specialty coffee market is intensely competitive and highly fragmented.
With low barriers to entry, competition in the industry is expected to increase
from national and regional chains, franchise operators and local specialty
coffee stores. We compete directly against all other premium coffee roasters,
coffeehouses, espresso/coffee bars and mall coffee stores, as well as against
restaurant and beverage outlets that serve coffee and a growing number of
espresso stands, carts and stores. In addition, we compete to draw consumers of
standard or commercial coffee to premium coffee. Our whole bean coffees compete
directly against specialty coffees sold at retail through supermarkets,
specialty retailers and a growing number of specialty coffee stores. We believe
that our customers choose among retailers primarily on the basis of product
quality, service, coffeehouse ambiance, convenience and, to a lesser extent, on
price.



     We compete with a growing number of specialty coffee retailers including
Starbucks, Coffee Beanery, Caribou, Barnie's, Tully's, New World Coffee &
Bagels, Peet's Coffee and many others. The attractiveness of the gourmet
specialty coffeehouse market may draw additional competitors with substantially
greater financial, marketing and operating resources than us. A number of
nationwide coffee manufacturers, such as Kraft General Foods, Proctor & Gamble,
and Nestle, distribute coffee products in supermarkets and convenience stores,
which may serve as substitutes for our coffees. Other specialty coffee companies
including Starbucks, Seattle's Best Coffee, Bucks County, Brothers Gourmet
Coffees and Green Mountain Coffee Roasters, sell whole bean coffees in
supermarkets and variety and discount stores.



     The performance of individual coffeehouses or mall coffee stores may also
be affected by factors such as traffic patterns and the type, number and
proximity of competing coffeehouses or mall coffee stores. In addition, factors
such as inflation, increased coffee bean, food, labor and employee benefit costs
and the availability of experienced management and hourly employees may also
adversely affect the specialty coffee retail business in general and our
coffeehouses and mall coffee stores in particular.



INTELLECTUAL PROPERTY



     We own several trademarks and service marks that are registered with the
United States Patent and Trademark Office, including Diedrich Coffee,(R) Wiener
Melange,(R) Harvest Peak,(R) SCOOP-A-CCINO(R) and Flor de Apanas(R). In
addition, we have applications pending with the United States Patent and
Trademark Office for a number of additional marks. The Diedrich Coffee trademark
is material to our business. We also own registrations and have applications
pending in numerous foreign countries for trademark protection of the Diedrich
Coffee trademark and service mark. Trademark registrations can generally be
renewed so long as we continue to use the marks. We own copyrights on our
promotional materials, coffeehouse graphics and operational and training
materials. We do not believe that any of these copyrights, valuable as they are,
are material to our business.



     Coffee People owns federal trademark or service mark registrations for
Coffee People,(R) Coffee Plantation,(R) Gloria Jean's,(R) Motor Moka(R) and Aero
Moka(R) as well as several other slogans, product names, design marks and logos.
Coffee People also owns a number of common law service marks and trademarks in
the United States including "Gloria Jean's Coffee Bean." Several federal
trademark applications are pending, including one for "Gloria Jean's Coffees."
Coffee People has also received


                                       59
<PAGE>   61

trademark and service mark protection for the name Coffee People and related
marks in Canada and Japan.


PROPERTIES



     Diedrich Coffee leases approximately 25,000 square feet of office space for
administrative offices, warehousing, roasting and training facilities in Irvine,
California. The lease for this facility expires in October 2000, with an option
for one additional five-year term. As of June 1, 1999, we were also a party to
various leases for a total of 45 retail locations, including 32 operating
coffeehouses, 6 subleased units and 7 carts. Included in these subleased units
are two retail locations to a franchisee subleased in the first quarter of
fiscal 2000. This was part of an executed area development agreement that also
includes the addition of 48 more locations throughout the San Diego area. We
closed two retail locations and the Denver warehouse in fiscal 1999 and eleven
retail locations in fiscal 1998 of which nine leases were terminated. All of our
operating coffeehouses are on leased premises and are subject to varying
arrangements specified in property specific leases. For example, some of the
leases require a flat rent, subject to regional cost-of-living increases, while
others are based upon a percentage of gross sales. In addition, some of these
leases expire in the near future, and there is no automatic renewal or option to
renew.



     All of the Gloria Jean's locations are operated in leased premises, most
situated in regional malls. Virtually all of the leased premises occupied by
franchised outlets are leased by Gloria Jean's which then enters into sublease
agreements with the franchisee on a cost pass-through basis. Gloria Jean's,
however, remains obligated under the lease. Gloria Jean's stores are designed to
accommodate locations in various sizes, ranging from 170 square foot kiosk
outlets, which sell principally coffee drinks and other beverages, to 2,000
square foot coffeehouses which also provide limited food offerings.



     Coffee People owns the land and buildings on which two of its
company-operated Coffee People brand drive-thru Motor Moka(R) espresso bars are
operated. In addition, it owns the building and leases the underlying land for
five additional company-operated facilities. Existing company-operated retail
stores range from 150 to 2,850 square feet. The monthly lease rate for certain
stores is based on that store's monthly sales revenue. Some of Coffee People's
leases expire in the near future.



     One of the Coffee People brand company-operated stores is operated in a
shopping mall undergoing redevelopment for which rent is paid month-to-month.
The lessor, at any time, could demand that Coffee People vacate the premises on
30 days prior written notice. Coffee People has periodic discussions with the
lessor relative to entering into a long-term lease.



     Under its lease with the Port of Portland for the seven Aero Moka stores at
Portland International Airport, Coffee People is required to enter into a joint
venture with a certified disadvantaged business enterprise for one of its
airport stores. Upon entry into the joint venture, Coffee People will have a 49%
ownership in that store.



     Coffee People's corporate offices and roasting facilities in Castroville,
California consist of approximately 60,000 square feet and are leased through
December 31, 2005. Coffee People currently leases approximately 9,400 square
feet of office space in Beaverton, Oregon and approximately 1,900 square feet of
office space in Tempe, Arizona for its regional offices. Coffee People is
seeking to sublet or assign the lease, which expires in February 2004, for
portions of its Beaverton office. Approximately 2,660 square feet is currently
subleased to a third party.



EMPLOYEES



     As of June 1, 1999, Diedrich Coffee and Coffee People collectively employed
a work force of 1,734 persons, 488 of whom were employed full-time. None of our
employees is represented by a labor union, no employees are currently covered by
collective bargaining agreements and we consider our relations with employees to
be good. We are improving employee benefits, training and other aspects of
employment to attract and retain valuable employees and managers.


                                       60
<PAGE>   62


GOVERNMENT REGULATION



     In addition to the laws and regulations relating to the food service
industry, we are subject to Federal Trade Commission, or FTC, regulation and
foreign and state laws that regulate the offer and sale of franchises as well as
the franchise relationship.



     The FTC's Trade Regulation Rule relating to Disclosure Requirements and
Prohibitions Concerning Franchising and Business Opportunity Ventures generally
requires us to give prospective franchisees a franchise offering circular
containing information prescribed by the rule.



     Foreign and state laws that regulate the offer and sale of franchises and
the franchisor-franchisee relationship exist in a substantial number of states
and foreign countries. These laws generally require registration of the
franchise offering with state authorities before making offers or sales and
regulate the franchise relationship by, for example:



     - prohibiting interference with the right of free association among
       franchisees;



     - prohibiting discrimination in fees and charges;



     - regulating the termination of the relationship by requiring "good cause"
       to exist as a basis for the termination, advance notice to the franchisee
       of the termination, and an opportunity to cure a default;



     - requiring repurchase of inventories in some circumstances;



     - restricting nonrenewal by the franchisor;



     - limiting restrictions on transfers or inheritance of the franchisee's
       interests; and


     - regulating placement of competing units that might adversely affect the
       franchisee's results.


Failure to comply with these laws may adversely affect us.



     Any changes to the FTC rule or state or foreign franchise laws, or future
court or administrative decisions, however, could affect our franchise business.


     There are also extensive federal, state and local government regulations
relating to the development and operation of food service outlets, including
laws and regulations relating to:


     - building and seating requirements;



     - the preparation and sale of food;



     - cleanliness;



     - safety in the workplace; and


     - accommodations for the disabled.

     Our relationship with our employees is also subject to regulation, such as:


     - minimum wage requirements;



     - anti-discrimination laws;



     - overtime and working conditions; and


     - citizenship requirements.


LEGAL PROCEEDINGS



     In the ordinary course of our business, we may become involved in legal
proceedings from time-to-time. As of June 1, 1999, Diedrich Coffee was not a
party to any material pending legal proceedings.



     Coffee People is and may continue to be a defendant and a plaintiff in
various lawsuits and arbitrations from time to time. No legal proceedings are in
progress or pending against Coffee People, other than proceedings set forth
below or proceedings incidental to carrying on its business and operations in
the ordinary course which, individually or in the aggregate, are not material to
Coffee People.


     Security Trust Company v. Gloria Jean's Gourmet Coffees Corporation. The
claimant filed a claim in the Superior Court of the State of California, County
of Contra Costa, asking for unpaid rent and late charges for a Gloria Jean's
store in Richmond, California vacated by Coffee People. Gloria Jean's has
requested that the landlord mitigate damages caused by early termination of the
lease by seeking to relet

                                       61
<PAGE>   63

the premises. Unpaid rent plus rent through the remainder of the original lease
term would be approximately $175,000. Management does not believe the outcome of
this litigation will have a material adverse effect on Coffee People.


     KKW Enterprises, Inc. v. Gloria Jean's Gourmet Coffee Franchising Corp. On
or about May 7, 1998, plaintiff filed a complaint against Franchising Corp. in
the Superior Court of the State of Rhode Island for Providence County alleging
that Franchising Corp., by making certain misrepresentations, fraudulently
induced plaintiff to enter into franchise agreements for Gloria Jean's stores.
Plaintiff seeks damages for the losses it purportedly sustained in obtaining and
operating its Gloria Jean's stores, punitive damages and attorneys' fees, among
others, and rescission of its two remaining franchise agreements. On Franchising
Corp.'s motion, the case was removed to the United States District Court for the
District of Rhode Island. Franchising Corp. has filed a Demand for Arbitration
with the Chicago office of the American Arbitration Association, seeking a
declaration that Franchising Corp. has no liability for the claims asserted, and
has demanded that plaintiff submit the claims pending in the District Court to
arbitration in accordance with the franchising agreements. This case is still in
the early stages of litigation and there can be no assurance that a favorable
outcome will be obtained or that, if the matter were resolved in favor of the
plaintiff, there would not be a material adverse effect on Coffee People.



     Sugai Products, Inc., et. al. v. Kona Kai Farms, Inc., Regton Companies,
Inc., Starbucks Corp., Peet's Coffee and Tea, Inc., Gloria Jean's Gourmet
Coffees Corp., et. al. On January 9, 1997, the plaintiffs filed a putative class
action against the defendants alleging violation of the Lanham Act, the Hawaii
Uniform Deceptive Trade Practices Act and the Hawaii Unfair Trade Practices Act.
The plaintiffs, who purport to represent a class of Kona coffee growers,
wholesalers and retailers, allege that the defendants sold coffee beans grown in
Central America under the false label "Kona coffee," and seek an injunction,
unspecified damages, attorneys' fees and costs. In March, Gourmet Coffees Corp.
and certain other defendants moved to dismiss the complaint or, in the
alternative, for a more definitive statement of the claim. The plaintiffs filed
a motion for class certification in July 1997. In January 1998, the United
States District Court for the District of Hawaii denied class certification.



     Yumane Enterprises, et al. v. Kona Kai Farms, Inc., et al. Plaintiffs, a
purported class of Kona Coffee farmers, filed a class action on October 23, 1998
in United States District Court for the District of Hawaii. Plaintiffs allege
identical allegations as described above in the Sugai Products, Inc. case. Upon
motion of the defendants, including Gloria Jean's, this action was consolidated
with the Sugai Products, Inc. case.



     Patrick, et al. v. Kona Kai Farms, Inc., et al. On October 23, 1998, four
named plaintiffs, on behalf of themselves and the general public, filed a
complaint in California state court against Gloria Jean's and other defendants.
Plaintiffs allege violations of California Business and Professions Code sec.
17200 and common law unfair competition and business practices, arising from the
alleged sale of Panamanian coffee as Kona coffee.



     Although Gloria Jean's has denied the claims asserted by the plaintiffs in
the three Kona coffee-related cases described above, and intends to vigorously
defend its position, there can be no assurance that a favorable outcome will be
obtained or that, if the matter were resolved in favor of the plaintiffs, there
would not be a material adverse affect on Coffee People.



     Charles Walker, Phyllis Jean, Buckeye's Best Bean Corp. d/b/a Gloria Jean's
Gourmet Coffee v. Gloria Jean's Gourmet Coffee Franchising Corp., et al.
Plaintiffs filed a demand for arbitration on December 9, 1998, alleging common
law fraud, negligent misrepresentation, violations of the Ohio Business
Opportunity Purchasers Protection Act, violations of the Illinois Franchise Act
and breach of contract. Plaintiffs have asserted a claim for unjust enrichment
and punitive damages and are seeking damages in excess of $500,000. Although
Gloria Jean's has denied the claims, and intends to vigorously defend its
position, there can be no assurance that a favorable outcome will be obtained or
that, if the matter were resolved in favor of the plaintiff, there would not be
a material adverse effect on Coffee People.


                                       62
<PAGE>   64


     In June of last year, Gloria Jean's, Brothers Gourmet Coffees, and Brothers
Retail Corp. agreed on present and future indemnification in connection with the
settlement of the escrow account established pursuant to The Second Cup's
purchase of Gloria Jean's stock from Brothers. As consideration for the
settlement, Gloria Jean's has released Brothers from further liability for all
pending and future legal proceedings. Brothers has agreed to continued
indemnification of Gloria Jean's in connection with the Kona litigation as it
relates to the period ended November 9, 1995 and for amounts owed on California
and Illinois sales tax audits, currently under way, in excess of $130,000. On
August 27, 1998, Brothers filed a voluntary petition for relief under Chapter 11
of Title 11 of the United States Code with the United States Bankruptcy Court
for the District of Delaware. However, Coffee People intends to take such legal
measures management believes appropriate to protect any claims it may have
against Brothers.


                                       63
<PAGE>   65

                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS


     Upon completion of this offering, our directors, executive officers and
other key employees will be as follows:



<TABLE>
<CAPTION>
          NAME            AGE                        POSITION(S) HELD
          ----            ---                        ----------------
<S>                       <C>    <C>
John E. Martin..........  53     Chairman of the Board and Director
Timothy J. Ryan.........  59     President, and Chief Executive Officer and Director
Martin R. Diedrich......  40     Vice Chairman of the Board, Secretary, Chief Coffee
                                 Officer and Director
Peter Churm(1)(2).......  73     Director
Lawrence                  58     Director
  Goelman(1)(2).........
Paul C.                   42     Director
  Heeschen(1)(2)........
Randy Powell............  38     Director nominee
Ann Wride...............  37     Vice President and Chief Financial Officer
Dolf Berle..............  36     Vice President of Franchise Development and Operations
Catherine Saar..........  40     Vice President of Marketing and Wholesale Sales
Robert Rodriguez........  45     President, Gloria Jean's division
Thomas M. Twitchel......  41     Senior Vice President, Coffee Plantation division
James A. McDermet.......  46     Senior Vice President, Coffee People (Oregon) division
</TABLE>


- -------------------------


(1) Audit committee member.



(2) Compensation committee member.



     The principal occupation for the last five years of each director and
executive officer, as well as some other information, is set forth below.



     John E. Martin was appointed Chairman of the Board of Directors by the
board as of November 17, 1997. From 1983 to 1996, Mr. Martin was Chairman and
Chief Executive Officer of Taco Bell Worldwide. From October 1996 to June 1997,
Mr. Martin was Chairman of PepsiCo's Casual Dining Division. Mr. Martin is also
Chairman of publicly held Easyriders, Inc., a publishing company, and Chairman
of Culinary Adventures, a privately held company that owns and operates several
restaurants in Southern California. In addition, Mr. Martin serves on the boards
of directors of: Williams-Sonoma, Inc., Franchise Mortgage Acceptance Company
and The Good Guys! Inc.



     Timothy J. Ryan was appointed as President and Chief Executive Officer by
the board effective November 1997. From December 1995 until his retirement in
December 1996, Mr. Ryan was president of Sizzler U.S.A., a division of Sizzler
International, Inc. of which he was also Senior Vice President. Sizzler
International, Inc. filed for bankruptcy protection in June 1996. From November
1988 to December 1993, Mr. Ryan was Senior Vice President of Marketing at Taco
Bell Worldwide, and from December 1993 to December 1995, he was Senior Vice
President of Taco Bell's Casual Dining Division. In addition, Mr. Ryan serves on
the board of directors of Rubio's Restaurants, Inc.


     Martin R. Diedrich has served as an officer and director of Diedrich Coffee
since 1985. In April 1997, he became Vice Chairman of the Board and Chief Coffee
Officer, as well as continuing as Diedrich Coffee's Corporate Secretary. Before
that time, Mr. Diedrich served as Director of Coffee. In addition, he served as
Chairman of the Board from January 1996 to April 1997. Mr. Diedrich is an
internationally recognized specialty coffee expert who is a frequent speaker at
industry and trade association functions.


     Peter Churm joined the board of directors in October 1996. He has been
Chairman Emeritus of Furon Company since 1992. He served as Chairman of the
Board of Furon Company from May 1980 through February 1992 and was President of
that company for more than 16 years before that time. He also serves on the
boards of directors of Furon Company and CKE Restaurants, Inc.


     Lawrence Goelman was the interim Chief Executive Officer of Diedrich Coffee
from March 1997 to November 1997 and has served as a member of the board since
October 1996. He assumed the position of

                                       64
<PAGE>   66


Chairman of the Board in March 1997 until he was replaced by John E. Martin on
November 17, 1997. Most recently, Mr. Goelman served as President and Chief
Executive Officer of Pinnacle Micro, Inc. from May 1996 to December 1996. Mr.
Goelman has also been a Managing Partner of Tremont Partners, Inc. since June
1995. Before that, he served as Chairman, President and Chief Executive Officer
of CostCare, Inc. for 14 years. Mr. Goelman also serves on the board of Imagyn
Medical Technologies, Inc.



     Paul C. Heeschen became a director of Diedrich Coffee in January 1996. For
the past eight years, Mr. Heeschen has been a Principal of Heeschen &
Associates, a private investment firm. He is also the sole general partner of
D.C.H., L.P. and Redwood Enterprises VII, L.P., and a trustee of the Palm Trust,
each of which are stockholders of Diedrich Coffee.



     Randy Powell will be appointed a director of Diedrich Coffee upon the
completion of the acquisition of Coffee People, as Second Cup's director
nominee. Mr. Powell is the President and Chief Executive Officer of The Second
Cup Ltd. Mr. Powell joined Second Cup as President and Chief Operating Officer,
Canadian Operations effective August 11, 1997. From June 1994 to August 1997,
Mr. Powell was President and General Manager, S.C. Johnson & Son, Limited and
prior to June 1994, he was Vice-President Sales, Campbell Soup Company Limited.


     Ann Wride joined Diedrich Coffee in April 1998 as Vice President and Chief
Financial Officer. Previously, Ms. Wride was Vice President and Chief Financial
Officer of Advantica Restaurant Group Inc.'s Coco's/Carrows Division from May
1996 to March 1998. Before joining Advantica, Ms. Wride served as Vice
President, Finance of Family Restaurants Inc., where she worked in various
capacities since 1989.

     Dolf A. Berle was appointed Vice President of Franchise Development in May
1998. Additionally, Mr. Berle assumed responsibility for Company Operations in
June 1998. Before joining Diedrich Coffee, Mr. Berle was Senior Director of
Operations for Pepsi Restaurants International from July 1997 to May 1998. From
September 1996 to June 1997, Mr. Berle was Director of Operations for Taco Bell
International. Before joining the international division, Mr. Berle served as
Market Manager for Taco Bell in Nashville, Tennessee between June 1994 and
August 1996.

     Catherine A. Saar was appointed Vice President of Marketing and Wholesale
Sales in July 1998. Ms. Saar was Vice President Marketing and Merchandising for
Frame-N-Lens from January 1998 to June 1998. From May 1993 to December 1997, Ms.
Saar was Director of Corporate Marketing for Smart and Final, Inc. Before this,
Ms. Saar held various marketing positions at Taco Bell Corporation.


     Robert Rodriguez has been President of Coffee People's Gloria Jean's unit
since September 1998. Previously, he was with McDonald's Corporation from 1992
to September 1998, serving as Region Vice President of Operations and Division
Vice President of Strategic Planning. He worked for Taco Bell from 1981 to 1992,
serving as Zone Vice President from 1989 to December 1991.



     Thomas M. Twitchel became Senior Vice President of Coffee People's Coffee
Plantation division in May 1998. He was a management and real estate consultant
with TMT Partners from August 1997 to May 1998. From November 1996 to August
1997, he was Senior Vice President of Coffee Plantation, Inc., a wholly-owned
subsidiary of Second Cup, Ltd. Mr. Twitchel was Vice President of Operations
with Red Robin International, Inc. in Irvine, California from 1993 until 1996.



     James A. McDermet joined Coffee People in November 1998 as Senior Vice
President of the Coffee People (Oregon) division. From July 1996 to June 1998,
he was President and Chief Operating Officer of Briazz, Inc. From November 1994
to July 1996, he was President and Chief Operating Officer of Java Southeast,
Inc. From 1975 to 1994, he served in various capacities at Burger King
Corporation, including Retail Division Sector Vice President and Regional Vice
President and General Manager where he oversaw over 300 company and franchise
locations.


BOARD COMMITTEES

     Audit Committee. The audit committee of the board currently consists of Mr.
Churm, Mr. Heeschen and Mr. Goelman, each of whom have been a member of the
audit committee since its formation. The audit committee reviews the results and
scope of the audit and other services provided by our independent

                                       65
<PAGE>   67

auditors, reviews and evaluates our internal control functions and monitors
transactions between Diedrich Coffee and its employees, officers and directors.

     Compensation Committee. The compensation committee of the board consists of
Messrs. Churm, Goelman and Heeschen. The compensation committee administers our
stock option plans and sets compensation levels for our executive officers.

DIRECTOR COMPENSATION

     Directors who are also employees of Diedrich Coffee receive no extra
compensation for their service on the board. Non-employee directors receive
reimbursement for out-of-pocket expenses incurred in attending board meetings
and receive stock option grants under our 1996 Non-Employee Directors Stock
Option Plan.

     Under our non-employee directors plan, each non-employee director
automatically receives, upon becoming a director, a one-time grant of an option
to purchase up to 10,000 shares of Diedrich Coffee common stock. These initial
options will vest and become exercisable with respect to 50% of the underlying
shares upon the earlier of (1) the first anniversary of the grant date or (2)
immediately before the first annual meeting of stockholders following the grant
date, if the recipient has remained a non-employee director for the entire
period from the grant date to such earlier date, and with respect to the
remaining 50% of the underlying shares upon the earlier of (1) the second
anniversary of the grant date or (2) immediately before the second annual
meeting of stockholders following the grant date, if the recipient has remained
a non-employee director for the entire period from the grant date to such
earlier date. In addition to an initial grant, each non-employee director will
also receive, upon re-election to the board, an automatic grant of an option to
purchase up to 5,000 additional shares of our common stock. These additional
options will vest and become exercisable upon the earlier of (1) the first
anniversary of the grant date or (2) immediately before the annual meeting of
stockholders following the grant date, if the recipient has remained a
non-employee director for the entire period from the grant date to such earlier
date.

     All non-employee director options have a term of ten years and an exercise
price equal to the fair market value of Diedrich Coffee common stock on the date
of grant. The non-employee directors plan provides that the exercise price may
be paid by company loan or withholding of underlying stock, or deferred until
completion of broker-assisted exercise and sale transactions. Vesting of
non-employee director options accelerates if the recipient of the option ceases
to be a director of Diedrich Coffee in connection with a change-in-control.
During the fiscal year ended January 27, 1999, options to purchase an aggregate
of 15,000 shares of our common stock were issued to non-employee directors
according to the terms of the non-employee directors plan.

                                       66
<PAGE>   68

EXECUTIVE COMPENSATION

     Summary Compensation Table

     The following table sets forth compensation earned during the last three
fiscal years by our Chief Executive Officer and our next most highly compensated
persons who were serving as executive officers of Diedrich Coffee on January 27,
1999 and whose total annual salary and bonus for fiscal 1999 exceeded $100,000.

<TABLE>
<CAPTION>
                                                                                        LONG-TERM
                                                                           ANNUAL      COMPENSATION
                                                                        COMPENSATION      AWARDS
                                                              FISCAL    ------------   ------------
                                                               YEAR                     SECURITIES
                                                               ENDED                    UNDERLYING
                NAME AND PRINCIPAL POSITION                   JANUARY    SALARY($)      OPTIONS(#)
                ---------------------------                   -------   ------------   ------------
<S>                                                           <C>       <C>            <C>
John E. Martin(1)...........................................   1999       $100,000            --
  Chairman of the Board                                        1998         20,385       850,000
                                                               1997             --            --
Timothy J. Ryan(2)..........................................   1999       $200,000            --
  Chief Executive Officer and President                        1998         33,035       600,000
                                                               1997             --            --
Martin R. Diedrich..........................................   1999       $111,692         4,000
  Vice Chairman of the Board, Secretary and Chief Coffee
Officer                                                        1998        100,000            --
                                                               1997        100,000            --
Ann Wride(3)................................................   1999       $122,808        54,000
  Vice President and Chief Financial Officer                   1998             --            --
                                                               1997             --            --
Dolf Berle(4)...............................................   1999       $105,519        54,000
  Vice President of Franchise Development and Operations       1998             --            --
                                                               1997             --            --
</TABLE>

- -------------------------
(1) Mr. Martin was appointed Chairman of the Board on November 17, 1997.
    Accordingly, he did not earn or receive any compensation from Diedrich
    Coffee before fiscal 1998.

(2) Mr. Ryan was appointed President and Chief Executive Officer on November 17,
    1997. Accordingly, he did not earn or receive any compensation from Diedrich
    Coffee before fiscal 1998.

(3) Ms. Wride joined Diedrich Coffee as Vice President and Chief Financial
    Officer in April 1998. Accordingly, she did not earn or receive any
    compensation from Diedrich Coffee until fiscal 1999.

(4) Mr. Berle joined Diedrich Coffee as Vice President of Franchise Development
    in May 1998. Accordingly, he did not earn or receive any compensation from
    Diedrich Coffee until fiscal 1999.

     Stock Option Grants In Last Fiscal Year

     The following table sets forth information regarding stock options granted
to the following executive officers during the fiscal year ended January 27,
1999.


<TABLE>
<CAPTION>
                                                                                               POTENTIAL
                                                  PERCENT OF                              REALIZABLE VALUE AT
                                                    TOTAL                                ASSUMED ANNUAL RATES
                                     NUMBER OF     OPTIONS                                  OF STOCK PRICE
                                     SECURITIES   GRANTED TO                            APPRECIATION FOR OPTION
                                     UNDERLYING   EMPLOYEES    EXERCISE                         TERM(1)
                                      OPTIONS     IN FISCAL      PRICE     EXPIRATION   -----------------------
               NAME                  GRANTED(#)      YEAR      ($/SHARE)      DATE        5%($)        10%($)
               ----                  ----------   ----------   ---------   ----------   ----------   ----------
<S>                                  <C>          <C>          <C>         <C>          <C>          <C>
John E. Martin.....................        --          --           --           --            --           --
Timothy J. Ryan....................        --          --           --           --            --           --
Martin R. Diedrich(2)..............     4,000         2.1%       $7.00      6/23/08      $ 16,209     $ 41,825
Ann Wride(3).......................    50,000        25.9         5.81      3/25/08       168,169      433,932
                                        4,000         2.1         7.00      6/23/08        16,209       41,825
Dolf Berle(4)......................    50,000        25.9         6.25      3/23/08       180,905      466,795
                                        4,000         2.1         7.00      6/23/08        16,209       41,825
</TABLE>


- -------------------------
(1) The potential realizable values listed are based on an assumption that the
    market price of Diedrich Coffee common stock appreciates at the stated rate,
    compounded annually, from the date of grant to

                                       67
<PAGE>   69

    the expiration date. The 5% and 10% assumed rates of appreciation are
    determined by the rules of the Commission and do not represent our estimate
    of the future market price of our common stock.

(2) All of Mr. Diedrich's options were granted pursuant to the 1996 Stock
    Incentive Option Plan which was approved by our board of directors on June
    23, 1998.

(3) 50,000 of Ms. Wride's options were granted pursuant to her employment letter
    dated April 8, 1998, the terms of which are described under "-- Employment
    Agreements and Compensatory Arrangements." 4,000 of Ms. Wride's options were
    granted pursuant to the 1996 Stock Incentive Option Plan.


(4) 50,000 of Mr. Berle's options were granted pursuant to his employment letter
    dated April 8, 1998, the terms of which are described under "-- Employment
    Agreements and Compensatory Arrangements." 4,000 of Mr. Berle's options were
    granted pursuant to the 1996 Stock Incentive Option Plan.


     Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option
Values

     The following table sets forth information concerning the number and value
of unexercised options held by the following executive officers on January 27,
1999. None of these executive officers exercised options to purchase common
stock during fiscal year 1999.

<TABLE>
<CAPTION>
                                        NUMBER OF SECURITIES UNDERLYING         VALUE OF UNEXERCISED
                                            UNEXERCISED OPTIONS AT             IN-THE-MONEY OPTIONS AT
                                              FISCAL YEAR END(#)                FISCAL YEAR END($)(1)
                                        -------------------------------    -------------------------------
                 NAME                   EXERCISABLE    UNEXERCISABLE(2)    EXERCISABLE    UNEXERCISABLE(2)
                 ----                   -----------    ----------------    -----------    ----------------
<S>                                     <C>            <C>                 <C>            <C>
John E. Martin........................    550,000          300,000          $198,000            --
Timothy J. Ryan.......................    250,000          350,000            47,000            --
Martin Diedrich.......................         --            4,000                --            --
Ann Wride.............................         --           54,000                --            --
Dolf Berle............................         --           54,000                --            --
</TABLE>

- -------------------------
(1) These amounts represent the difference between the exercise price of the
    in-the-money options and the market price of Diedrich Coffee common stock on
    January 27, 1999. The closing price of our common stock on that day on the
    Nasdaq National Market was $4.44. Options are in-the-money if the market
    value of the shares covered by the option is greater than the option
    exercise price.

(2) Future exercisability is subject to a number of factors, including, but not
    limited to, the optionee remaining employed by Diedrich Coffee.

BENEFIT PLANS

     1996 Stock Incentive Plan


     In July 1996, we adopted the 1996 Stock Incentive Plan, which authorized
the granting of a variety of stock-based incentive awards, including incentive
and nonstatutory stock options. Our stockholders approved the plan in September
1996. The purpose of the incentive plan is to promote the interests of Diedrich
Coffee and our stockholders by using investment interests in Diedrich Coffee to
attract, retain and motivate its management and other persons, to encourage and
reward their contributions to the performance of Diedrich Coffee and to align
their interests with the interests of our stockholders. A total of 475,000
shares were initially authorized under the plan. On June 26, 1997, the
stockholders increased the number of shares authorized by 300,000, to a total of
775,000 authorized shares. The incentive plan is administered by the
compensation committee of the board, who determine the recipients and terms of
the awards granted. The compensation committee is comprised of disinterested
directors. The disinterested directors are eligible only to receive automatic
nondiscretionary awards under the 1996 Non-Employee Directors Stock Option Plan
described below. Under the incentive plan, options to purchase common stock may
be granted with an exercise price below market value of such stock on the grant
date. No such below market options have been granted.



     The board or the compensation committee may amend, suspend or terminate the
incentive plan at any time. In addition, the maximum number of shares that may
be sold or issued under the incentive plan may be increased and the class of
persons eligible to participate in the incentive plan may be altered only with
the approval of our stockholders. With respect to all other amendments to the
incentive plan, the board may, in its discretion, determine that the amendment
shall only become effective upon approval by


                                       68
<PAGE>   70


our stockholders. The board or compensation committee may allow award recipients
to pay for the exercise of options with a promissory note issued by the company
or in a broker-assisted type transaction with the company. In the event of a
change in control of Diedrich Coffee, awards outstanding under this plan
terminate without contrary agreement or action by the board of directors. In
such a case, the board has the ability to accelerate the vesting of the
outstanding awards or provide for the creation of new awards to replace those
awards that would terminate.


     1996 Non-Employee Directors Stock Option Plan


     In July 1996, we adopted the 1996 Non-Employee Directors Stock Option Plan,
which authorizes the granting of non-qualified stock options to disinterested
directors. Our stockholders approved the plan in September 1996. The purpose of
the directors plan is to promote the interests of Diedrich Coffee and our
stockholders by using investment interests in Diedrich Coffee to attract and
retain highly qualified independent directors. A total of 125,000 shares have
been reserved for issuance under the directors plan. Pursuant to the directors
plan, each non-employee director automatically receives an initial, one-time
grant of an option to purchase up to 10,000 shares of Diedrich Coffee common
stock. In addition to the initial grant, each non-employee director will also
receive, upon each re-election to our board, an automatic grant of an option to
purchase up to 5,000 additional shares of our common stock. The initial grant
vests over two years. The automatic re-election grant vests immediately before
the next annual meeting of stockholders. All disinterested employee director
options have a term of ten years and an exercise price equal to the fair market
value of our common stock on the date of grant. We may allow award recipients to
pay for the exercise of options in a broker-assisted type transaction with the
company. In the event of a change in control of Diedrich Coffee and the
subsequent termination of a director, the vesting of all options accelerates.
Upon such an acceleration, the initial option grants are exercisable for a
period of one year following the director's termination, while additional option
grants are exercisable for 90 days following the termination.


     1997 Non-Employee Directors Stock Option Plan and Agreement


     In April 1997, the disinterested directors on the board adopted and
approved the 1997 Non-Employee Directors' Stock Option Plan and Agreement to
recognize and compensate the disinterested directors for their service to
Diedrich Coffee above and beyond normal requirements. Pursuant to that plan,
one-time grants of options to purchase up to 10,000 shares of our common stock
were granted to each of Mr. Churm and Mr. Heeschen. These options vested on
April 25, 1998, twelve months after they were granted and will expire on the
earlier of April 25, 2007, or 180 days after the termination of the director. We
may allow Messrs. Churm and Heeschen to pay for the exercise of the options in a
broker-assisted type transaction with the company. In the event of a change in
control of Diedrich Coffee and the subsequent termination of either director,
the terminated director has 180 days to exercise his options. No additional
options are available for grant under the 1997 Non-Employee Directors Stock
Option Plan and Agreement.


EMPLOYMENT AGREEMENTS AND COMPENSATORY ARRANGEMENTS

     John E. Martin

     On November 17, 1997, John E. Martin entered into a letter agreement with
Diedrich Coffee appointing him as a director and as Chairman of the Board. The
agreement provides for a base salary of $100,000 per year for so long as Mr.
Martin continues as Chairman of the Board. Mr. Martin is not to receive employee
benefits nor any other compensation to which he would otherwise be entitled for
serving on the board, and the board may terminate him in its discretion at any
time with or without reason. We have agreed to employ a full-time executive
assistant on his behalf with an annual salary not to exceed $72,000 per year. We
have also agreed (1) to reimburse Mr. Martin for all reasonable and necessary
travel and other business expenses incurred in connection with the performance
of services under the agreement; (2) to enter into an indemnification agreement
with Mr. Martin in the form provided to each of our other directors and
executive officers; and (3) to reimburse Mr. Martin for reasonable legal and
accounting fees incurred in connection with the negotiation and execution of the
agreement in an amount not to exceed

                                       69
<PAGE>   71

$10,000. Finally, the agreement recognizes that Mr. Martin's other business
interests relate to restaurants and provides that we waive any rights or claims
to other business opportunities involving the restaurant business that may
become available to Mr. Martin, other than opportunities involving the
coffeehouse business or other businesses in which the principal activity
involves the sale of coffee and coffee beverages.

     On November 17, 1997, Mr. Martin also entered into a stock option plan and
agreement with Diedrich Coffee. Our stockholders approved Mr. Martin's option
agreement at a special meeting held on January 22, 1998. We granted Mr. Martin
options to purchase an aggregate of 850,000 shares of our common stock for the
purpose of encouraging and rewarding Mr. Martin's contributions to the
performance of the company and to align Mr. Martin's interests with the
interests of our stockholders. The options granted to Mr. Martin are
exercisable, at the following exercise prices:

     - 450,000 shares of common stock at an exercise price of $4.00 per share;

     - 100,000 shares of common stock at an exercise price of $5.00 per share;

     - 150,000 shares of common stock at an exercise price of $8.00 per share;
       and

     - 150,000 shares of common stock at an exercise price of $10.00 per share.

     All of the options granted to Mr. Martin become exercisable on the earlier
of May 15, 2002 or as soon as the closing price of our common stock on the
Nasdaq National Market exceeds the respective exercise price for at least seven
trading days in any period of ten consecutive trading days. All options are to
terminate if unexercised on November 17, 2002 or, if Mr. Martin resigns from
Diedrich Coffee or we terminate Mr. Martin's employment for cause, the options
will become unexercisable within sixty days. Only Mr. Martin is eligible to
receive options under his option agreement and the options are not transferable
or assignable. Subject to the discretion of the compensation committee of the
board, Mr. Martin may pay the exercise price for his options with cash or by
delivery of shares of our common stock with a value equal to the exercise price
or through a combination of cash and shares.

     Timothy J. Ryan

     On November 17, 1997, Timothy J. Ryan entered into a two-year employment
agreement with Diedrich Coffee as our President and Chief Executive Officer. The
agreement provides for an annual salary of $200,000 per year, a discretionary
performance bonus which may be awarded by the compensation committee after
twelve months of employment (not to initially exceed 25% of Mr. Ryan's base
salary), and employee benefits that include three weeks annual vacation leave,
reimbursement for all reasonable and necessary travel and other business
expenses incurred in connection with the performance of services under the
agreement, and the payment of a monthly car allowance of $600.00. The employment
agreement may be terminated before the completion of two years in the event of
Mr. Ryan's sustained incapacity as defined in the agreement or by us for cause
as defined in the agreement. We may also terminate Mr. Ryan for any other
reason, however, in such event, Mr. Ryan will be entitled to receive a severance
payment equal to fifty percent of his base salary.

     On November 17, 1997, Mr. Ryan also entered into a stock option plan and
agreement with Diedrich Coffee. Our stockholders approved Mr. Ryan's option
agreement at a special meeting held on January 22, 1998. We granted Mr. Ryan
options to purchase an aggregate of 600,000 shares of our common stock for the
purpose of encouraging and rewarding Mr. Ryan's contributions to the performance
of the company and to align Mr. Ryan's interests with the interests of our
stockholders. The options granted to Mr. Ryan are exercisable, at the following
exercise prices:

     - 50,000 shares of common stock at an exercise price of $3.50 per share;

     - 75,000 shares of common stock at an exercise price of $4.50 per share;

     - 125,000 shares of common stock at an exercise price of $5.00 per share;

     - 175,000 shares of common stock at an exercise price of $8.00 per share;
       and

     - 175,000 shares of common stock at an exercise price of $10.00 per share.


     The options become exercisable on the earlier of May 15, 2002 or upon the
satisfaction of two conditions: (1) the options having vested pursuant to a
vesting schedule set forth in the agreement and


                                       70
<PAGE>   72

(2) after the date of the agreement, the closing price of the common stock on
the Nasdaq National Market shall have exceeded the option price per share for at
least seven trading days in any period of ten consecutive trading days. All
options are to terminate if unexercised on November 17, 2002 or, if Mr. Ryan
resigns from Diedrich Coffee without good cause or we terminate Mr. Ryan's
employment for cause, the options will become unexercisable within sixty days.
Only Mr. Ryan is eligible to receive options under the his option agreement and
the options are not transferable or assignable. Subject to the discretion of the
compensation committee of the board, Mr. Ryan may pay the exercise price for his
options with cash or by delivery of shares of our common stock with a value
equal to the exercise price or through a combination of cash and shares.

     Martin R. Diedrich

     Martin R. Diedrich entered into a new employment agreement with Diedrich
Coffee, which appointed him as Diedrich Coffee's Chief Coffee Officer beginning
as of June 29, 1998. The term of the agreement is three years. The agreement
provides for a base salary of $120,000 per annum, increasing to $140,000 per
annum beginning in the second year of the agreement, and to $160,000 in the
third year. Mr. Diedrich receives employee benefits consistent with the
company's policies for other senior executives.

     Ann Wride


     In April 1998, Ann Wride entered into an employment agreement with Diedrich
Coffee appointing her Vice President and Chief Financial Officer. The term of
the agreement is two years. The agreement provides for a base salary of $155,000
per annum and an annual incentive bonus of up to 25% of base salary based on the
company's performance and Ms. Wride's performance against objectives approved by
the board. If terminated without cause, Ms. Wride is entitled to six months
salary as severance compensation. Ms. Wride also received options to purchase up
to 50,000 shares of our common stock at an exercise price of $5.8125, vesting
over two years. Ms. Wride receives employee benefits consistent with the
company's policies for other senior executives.


     Dolf Berle

     In April 1998, Dolf Berle entered into an employment agreement with
Diedrich Coffee appointing him Vice President of Franchise Development. The
agreement provides for a base salary of $155,000 per annum and an annual
incentive bonus of up to 25% of base salary based on the company's performance
and Mr. Berle's performance against objectives approved by the board. If
terminated without cause, Mr. Berle is entitled to six months salary as
severance compensation. Mr. Berle also received options to purchase up to 50,000
shares of our common stock at an exercise price of $6.25, vesting over two
years. According to the terms of the employment agreement, Mr. Berle was also
granted 10,000 stock options annually for each of the five years following the
end of the two-year vesting period of the initial grant. The exercise price of
those options will be the date of the annual grant. Mr. Berle receives employee
benefits consistent with the company's policies for other senior executives.

     Catherine Saar


     On June 11, 1998, Catherine Saar entered into an employment agreement with
Diedrich Coffee appointing her Vice President, Marketing. The agreement provides
for a base salary of $120,000 per annum and an annual incentive bonus of up to
25% of base salary based on the company's performance and Ms. Saar's performance
against objectives approved by the board. If terminated without cause, Ms. Saar
is entitled to four months salary as severance compensation. Ms. Saar also
received options to purchase up to 20,000 shares of our common stock at an
exercise price of $7.75, vesting over two years. Ms. Saar receives employee
benefits consistent with the company's policies for other senior executives.


                                       71
<PAGE>   73


                        TRANSACTIONS INVOLVING OFFICERS,

                      DIRECTORS AND PRINCIPAL STOCKHOLDERS


     On April 6, 1999, we entered into a $1,000,000 loan agreement and security
agreement with Amre Youness, a former director of Diedrich Coffee and the
beneficial owner of approximately 6.6% of the outstanding shares of our common
stock. Under the loan agreement, all outstanding principal and interest is due
and payable on April 6, 2000. The loan is secured by the assets of Diedrich
Coffee with interest accruing and paid monthly at the prime rate plus 3%. In
connection with the loan agreement, we issued warrants to Mr. Youness to
purchase 70,000 shares of Diedrich Coffee common stock at a price of $5.625 per
share.



     On August 19, 1997, the company entered into a promissory note, term loan
agreement and security agreement with the Virginia R. Cirica Trust. The trust is
controlled by Ms. Cirica, who is the spouse of Lawrence Goelman, then Chairman
and Interim Chief Executive Officer and currently a director of Diedrich Coffee.



     Shortly before the trust entered into the loan documents, Mr. Goelman
loaned Ms. Cirica approximately $250,000. Some of those funds were transferred
by Ms. Cirica to the trust and advanced to Diedrich Coffee pursuant to the loan
documents. The loan was secured by the assets of Diedrich Coffee and provided
for borrowings up to $500,000 with interest accruing at the prime rate plus
3 1/2%. This note was fully paid and discharged on December 17, 1997.



     In connection with the loan documents with the Cirica Trust, Diedrich
Coffee issued a warrant to the trust to purchase up to 85,000 shares of Diedrich
Coffee's common stock if the loan were repaid in full within 120 days of
closing, or up to 170,000 shares of Diedrich Coffee's common stock if the loan
was not repaid within 120 days, all at a price of $2.25 a share. The warrants
were reduced to 85,000 shares of Diedrich Coffee's common stock by virtue of the
December repayment of the note in full. The warrants were exercised in December
1998. Mr. Goelman disclaims any pecuniary interest in the loan to Diedrich
Coffee and any beneficial interest in the trust, except to the extent to which
Mr. Goelman is a contingent beneficiary under the terms of the trust.


                                       72
<PAGE>   74

                             PRINCIPAL STOCKHOLDERS


     The following table sets forth information regarding the beneficial
ownership of our common stock as of June 1, 1999, and as adjusted to reflect the
sale of the shares of common stock offered in this offering, by:


     - each person or group of affiliated persons who we know owns beneficially
       5% or more of our common stock;

     - each of our directors;

     - each of our executive officers listed in the summary compensation table;
       and

     - all of our directors and executive officers as a group.


Percentage of ownership is calculated as required by Commission Rule
13d-3(d)(1). Except as indicated in the footnotes to this table, the persons
named in the table have sole voting and investment power with respect to all
shares of common stock shown as beneficially owned by them, subject to community
property laws. The table below includes the number of shares underlying options
that are exercisable within 60 days from June 1, 1999.



<TABLE>
<CAPTION>
                                       SHARES BENEFICIALLY OWNED                 SHARES BENEFICIALLY OWNED
                                          BEFORE THIS OFFERING                      AFTER THIS OFFERING
                                ----------------------------------------   -------------------------------------
       NAME AND ADDRESS             AMOUNT AND NATURE         PERCENT OF      AMOUNT AND NATURE       PERCENT OF
    OF BENEFICIAL OWNER(1)      OF BENEFICIAL OWNERSHIP(2)      CLASS      OF BENEFICIAL OWNERSHIP      CLASS
    ----------------------      --------------------------    ----------   -----------------------    ----------
<S>                             <C>                           <C>          <C>                        <C>
The Second Cup Ltd. ..........                 --                   *             1,039,500(3)            8.5%
  175 Bloor Street East, Suite
  801,
  South Tower
  Toronto, Ontario M4W 3R8
  Canada
D.C.H., L.P...................          1,473,197(4)             23.9%            1,473,197              12.0
  450 Newport Center Drive
  Suite 450
  Newport Beach, CA 92660
Amre A. Youness...............            500,958(5)              7.6               500,958               4.0
  301 North Lake Avenue
  Suite 910
  Pasadena, CA 91101
Cosleno, Inc. ................            340,000(6)              5.2               340,000               2.7
  3753 Howard Hughes Parkway
  Suite 200
  Las Vegas, NV 89109
Steven A. Lupinacci...........            309,061(7)              5.0               309,061               2.5
Dolf A. Berle.................             26,000(8)                *                26,000                 *
Peter Churm...................             50,000(9)                *                50,000                 *
Martin Diedrich...............            656,107(10)            10.6               656,107               5.3
Lawrence Goelman..............            117,700(11)             1.9               117,700                 *
Paul C. Heeschen..............          1,796,480(12)            29.0             1,796,480              14.6
John E. Martin................          1,258,533(13)            17.9             1,258,533               9.6
Timothy J. Ryan...............            629,367(14)             9.3               629,367               4.9
Catherine Saar................             11,000(15)               *                11,000                 *
Ann Wride.....................             26,000(16)               *                26,000                 *
All directors and executive
  officers as a group (9
  persons)....................          4,571,187(17)            58.1%            4,571,187              32.7%
</TABLE>


- -------------------------
  *  Less than 1%

 (1) Unless otherwise indicated, the address of each person in this table is c/o
     Diedrich Coffee, 2144 Michelson Dr., Irvine, California 92612.


 (2) Calculated pursuant to Rule 13d-3(d) under the Securities Exchange Act.
     Shares not outstanding that are subject to options or warrants exercisable
     by the holder thereof within 60 days of June 1, 1999 are deemed outstanding
     for the purposes of calculating the number and percentage owned by


                                       73
<PAGE>   75

     such stockholder, but not deemed outstanding for the purpose of calculating
     the percentage owned by each other stockholder listed. Unless otherwise
     noted, all shares listed as beneficially owned by a stockholder are
     actually outstanding.


 (3) The Second Cup Ltd. is the majority stockholder of Coffee People and will
     receive approximately 1,039,500 shares in connection with Diedrich Coffee's
     acquisition of Coffee People.



 (4) Paul C. Heeschen, a director of Diedrich Coffee, is the sole general
     partner of this limited partnership with voting and investment power as to
     all shares beneficially owned by the limited partnership.



 (5) Pursuant to Schedule 13D filed with the Commission and dated as of October
     14, 1997, includes 70,000 shares that are subject to warrants exercisable
     within 60 days and 340,000 shares that are subject to warrants exercisable
     within 60 days of which he has shared voting and dispositive power with
     Cosleno, Inc.



 (6) Pursuant to Schedule 13D as filed with the Commission and dated as of
     October 14, 1997, Cosleno, Inc. and Amre A. Youness, who is the sole
     stockholder of Cosleno, Inc., have shared voting and dispositive power of
     the 340,000 shares that are subject to warrants exercisable within 60 days.



 (7) Mr. Lupinacci resigned as Chief Executive Officer, President and Chief
     Financial Officer effective March 12, 1997.



 (8) Includes 26,000 shares subject to options that are exercisable within 60
     days.



 (9) Includes 30,000 shares subject to options that are exercisable within 60
     days.



(10) Includes 1,000 shares subject to options that are exercisable within 60
     days.



(11) Includes 105,000 shares subject to options that are exercisable within 60
     days. This number does not include 85,000 shares held by the Virginia R.
     Cirica Trust. Ms. Cirica is Mr. Goelman's wife. Mr. Goelman disclaims any
     beneficial interest in the Virginia R. Cirica Trust, except to the extent
     to which Mr. Goelman is a contingent beneficiary under the terms of that
     trust.



(12) Includes 1,473,197 shares beneficially owned by D.C.H., L.P. and 255,914
     shares beneficially owned by Redwood Enterprises VII, L.P. Mr. Heeschen is
     the sole general partner of each of these partnerships with voting and
     investment power as to all of such shares. Also includes 7,369 shares owned
     personally by Mr. Heeschen, 30,000 shares held personally by Mr. Heeschen
     subject to options that are exercisable within 60 days and 30,000 shares
     purchased on the open market by the Palm Trust, of which Mr. Heeschen is a
     trustee with shared voting and investment power as to all of such shares.



(13) Includes 850,000 shares subject to options that are exercisable within 60
     days.



(14) Includes 600,000 shares subject to options that are exercisable within 60
     days.



(15) Includes 11,000 shares subject to options that are exercisable within 60
     days.



(16) Includes 26,000 shares subject to options that are exercisable within 60
     days.



(17) Includes 1,679,000 shares subject to options that are exercisable within 60
     days.


                                       74
<PAGE>   76

                          DESCRIPTION OF CAPITAL STOCK

     Our authorized capital stock consists of 25 million shares of common stock,
$0.01 par value per share, and 3 million shares of preferred stock, $0.01 par
value per share.

DIEDRICH COFFEE COMMON STOCK


     At June 4, 1999, there were approximately 6.2 million shares of our common
stock outstanding held of record by 153 persons. Exercisable stock options and
stock warrants to purchase an aggregate of approximately 3.1 million shares of
common stock were also outstanding.



     Diedrich Coffee common stockholders are entitled to one vote per share on
all matters to be voted upon by our stockholders. Our common stockholders may
not cumulate votes for the election of directors.



     Our common stockholders are entitled to receive ratably any dividends as
may be declared from time to time by our board out of funds legally available
for dividend payments, subject to any dividend preferences of any holders of
preferred stock. In the event of liquidation or dissolution of Diedrich Coffee,
our common stockholders are entitled to share ratably in all assets remaining
after payment of liabilities and liquidation preferences of any preferred stock.
Our common stockholders do not have any preemptive or conversion rights or other
subscription rights. Neither redemption nor sinking fund provisions apply to our
common stock.



     All outstanding shares of our common stock are fully paid and
non-assessable, and the shares of Diedrich Coffee common stock that will be
outstanding after the acquisition will be fully paid and non-assessable.


DIEDRICH COFFEE PREFERRED STOCK


     At June 4, 1999, no shares of our preferred stock were outstanding. Our
board may issue up to 3 million shares of preferred stock in one or more series
and, subject to the Delaware General Corporation Law, may:


     - fix the number of shares and designation of any series;

     - fix its preferences, limitations, rights, qualifications and
       restrictions; and

     - determine the voting powers of any such series.

     Although we presently do not intend to do so, the board may issue preferred
stock with voting and conversion rights, which could negatively affect the
voting power or other rights of our common stockholders without stockholder
approval. For example, the issuance of preferred stock could decrease the amount
of earnings and assets available for distribution to our common stockholders. In
addition, any such issuance could have the effect of making removal of the
present management more difficult, or resulting in restrictions upon the payment
of dividends and other distributions to our common stockholders. The issuance of
preferred stock may delay or prevent a change-in-control of Diedrich Coffee.

CERTAIN PROVISIONS OF DELAWARE LAW

     The company is a Delaware corporation and is subject to the provisions of
Section 203 of the Delaware General Corporation Law, an anti-takeover law. In
general, the statute prohibits a publicly held Delaware corporation from
engaging in a "business combination" with an "interested stockholder" for a
period of three years after the date of the transaction by which that person
became an interested stockholder, unless the business combination is approved in
a prescribed manner. For purposes of Section 203, a "business combination"
includes a merger, asset sale or other transaction resulting in a financial
benefit to the interested stockholder, and an "interested stockholder" is a
person who, together with affiliates and associates, owns, or within three years
prior did own, 15% or more of the company's voting stock.

CERTAIN CHARTER AND BYLAW PROVISIONS

     Special Meetings. Our bylaws provide that special meetings of the
stockholders may be called only by the board of directors or the president of
the company. This provision may make it more difficult for stockholders to take
action opposed by the board.

                                       75
<PAGE>   77


     Indemnification of Directors and Officers. Our bylaws provide a right to
indemnification to the full extent permitted by law for expenses, attorney's
fees, damages, punitive damages, judgments, penalties, fines and amounts paid in
settlement actually and reasonably incurred by any director or officer whether
or not the indemnified liability arises or arose from any threatened, pending or
completed proceeding by or in the company's right by reason of the fact that
such director or officer is or was serving as a director or officer at the
company's request, as a director, officer, partner, venturer, proprietor,
employee, agent, or trustee of another corporation, partnership, joint venture,
trust, employee benefit plan or other enterprise. Our bylaws also provide for
the advancement of expenses to an indemnified party upon receipt of an
undertaking by the party to repay those amounts if it is finally determined that
the indemnified party is not entitled to indemnification.



     Our bylaws authorize us to take steps to ensure that all persons entitled
to the indemnification are properly indemnified, including, if the board of
directors so determines, purchasing and maintaining insurance.


LIMITATION OF LIABILITY


     Our articles of incorporation provide that no director shall be personally
liable to the company or its stockholders for monetary damages for a breach of
fiduciary duty as a director, except for liability:



     - for any breach by such person of a duty of loyalty;


     - for acts or omissions not in good faith or involving intentional
       misconduct or a knowing violation of law;

     - for the payment of unlawful dividends and certain other actions
       prohibited by Delaware corporate law; and

     - for any transaction resulting in receipt by such person of an improper
       personal benefit.

TRANSFER AGENT

     The transfer agent and registrar for the common stock is U.S. Stock
Transfer Corporation.

                                       76
<PAGE>   78

                        SHARES ELIGIBLE FOR FUTURE SALE

SHARES OUTSTANDING AND FREELY TRADEABLE AFTER OFFERING


     Upon completion of this offering, we will have approximately 12.3 million
shares of common stock outstanding. The 4.6 million shares of common stock to be
sold by the company in this offering will be freely tradeable without
restriction or limitation under the Securities Act, except for any such shares
held by "affiliates" of the company, as such term is defined under Rule 144 of
the Securities Act. The shares held by affiliates will be subject to the resale
limitations under Rule 144. Diedrich Coffee's directors, executive officers and
its existing stockholders have agreed not to sell, directly or indirectly, any
shares owned by them for a period of 180 days after the date of this prospectus
without the prior written consent of BancBoston Robertson Stephens Inc. See
"Underwriting." Upon the expiration of this 180 days lock-up period, or earlier
upon the consent of the representative, all of these shares will become eligible
for sale subject to the restrictions of Rule 144.


RULE 144


     In general, under Rule 144, as currently in effect, a person, or persons
whose shares are aggregated, who has beneficially owned shares for at least one
year, including an affiliate of the company, would be entitled to sell, within
any three-month period, that number of shares that does not exceed the greater
of 1% of the then-outstanding shares of common stock (approximately 123,000
shares of common stock after this offering) and the average weekly trading
volume in the common stock during the four calendar weeks immediately preceding
the date on which the notice of sale is filed with the Commission, provided
certain manner of sale and notice requirements and requirements as to the
availability of current public information about the company are satisfied. In
addition, affiliates of the company must comply with the restrictions and
requirements of Rule 144, other than the one-year holding period requirement, in
order to sell shares of common stock. As defined in Rule 144, an "affiliate" of
an issuer is a person who, directly or indirectly, through the use of one or
more intermediaries controls, or is controlled by, or is under common control
with, such issuer. Under Rule 144(k), a holder of "restricted securities" who is
not deemed an affiliate of the issuer and who has beneficially owned shares for
a least two years would be entitled to sell shares under Rule 144(k) without
regard to the limitations described in this paragraph.


EFFECT OF SUBSTANTIAL SALES ON MARKET PRICE OF COMMON STOCK

     The company is unable to estimate the number of shares that may be sold in
the future by its existing stockholders or the effect, if any, that such sales
will have on the market price of the common stock prevailing from time-to-time.
Sales of substantial amounts of common stock, or the prospect of such sales,
could adversely affect the market price of our common stock.

                                       77
<PAGE>   79

                                  UNDERWRITING


     The underwriters named below, acting through their representatives,
BancBoston Robertson Stephens Inc., Dain Rauscher Wessels, a division of Dain
Rauscher Incorporated, and First Security Van Kasper, have severally agreed with
us, subject to the terms and conditions of the underwriting agreement, to
purchase from us the number of shares of common stock set forth opposite their
names below. The underwriters are committed to purchase and pay for all these
shares if any are purchased.



<TABLE>
<CAPTION>
                                                              NUMBER OF
                        UNDERWRITER                            SHARES
                        -----------                           ---------
<S>                                                           <C>
BancBoston Robertson Stephens Inc...........................
Dain Rauscher Wessels.......................................
First Security Van Kasper...................................
                                                              ---------
          Total.............................................  4,600,000
                                                              =========
</TABLE>


     The representatives have advised us that the underwriters propose to offer
the shares of common stock to the public at the public offering price on the
cover page of this prospectus and to some dealers at such price less a
concession of not in excess of $          per share, of which $          may be
reallowed to other dealers. After this offering, the public offering price,
concession, and reallowance to dealers may be reduced by the representatives.
This reduction will not change the amount of proceeds we will receive as stated
on the cover page of this prospectus. The common stock is offered by the
underwriters as stated in this prospectus, subject to receipt and acceptance by
them and subject to their right to reject any order in whole or in part.


     Over-Allotment Option. We have granted to the underwriters an option,
exercisable during the 30-day period after the date of this prospectus, to
purchase up to 690,000 additional shares of common stock at the same price per
share as we will receive for the 4,600,000 shares that the underwriters have
agreed to purchase. To the extent that the underwriters exercise this option,
each of the underwriters will have a firm commitment to purchase approximately
the same percentage of the additional shares that the number of shares of common
stock to be purchased by it shown in the above table represents as a percentage
of the 4,600,000 shares offered hereby. If purchased, those additional shares
will be sold by the underwriters on the same terms as those on which the
4,600,000 shares are being sold. We will be obligated, pursuant to the option,
to sell shares to the extent the option is exercised. The underwriters may
exercise this option only to cover over-allotments made in connection with the
sale of the shares of common stock offered in this prospectus. If this option is
exercised in full, the total price to public, underwriting discounts and
commissions and proceeds to company will be $          million, $
million and $          million, respectively.



     Directed Share Program. At our request, the underwriters have reserved up
to 200,000 shares of common stock to be issued by us and offered for sale in
this prospectus, at the initial public offering price, to our directors,
officers, employees, business associates and persons otherwise related to
Diedrich Coffee. The number of shares of common stock available for sale to the
general public will be reduced to the extent these individuals purchase these
reserved shares. The underwriters will offer any reserved shares that are not so
purchased to the general public on the same basis as the other shares offered in
this prospectus.


     Indemnity. The underwriting agreement contains covenants of indemnity among
the underwriters and us against various civil liabilities, including liabilities
under the Securities Act and liabilities arising from breaches of
representations and warranties contained in the underwriting agreement.


     Lock-Up Agreements. Each executive officer and director of Diedrich Coffee
has agreed, during the period ending 180 days after the date of this prospectus
subject to various exceptions, not to offer to sell, contract to sell, or
otherwise sell, dispose of, loan, pledge or grant any rights with respect to any
shares of common stock or any options or warrants to purchase any shares of
common stock, or any securities convertible into or exchange for shares of
common stock owned as of the date of this prospectus or thereafter acquired
directly by these holders or with respect to which they have the power of
disposition, without the prior written consent of BancBoston Robertson Stephens
Inc. However, BancBoston Robertson Stephens Inc. may, in its sole discretion and
at any time or from time-to-time without notice, release all or


                                       78
<PAGE>   80

any portion of the securities subject to the lock-up agreements. There are no
existing agreements between the representatives and any of our stockholders who
have executed a lock-up agreement providing consent to the sale of shares before
the expiration of the lock-up period.


     In addition, we have agreed that during the lock-up period we will not,
without the prior written consent of BancBoston Robertson Stephens Inc., subject
to various exceptions,


     - consent to the disposition of any shares held by stockholders subject to
       lock-up agreements before the expiration of the lock-up period; or

     - issue, sell, contract to sell, or otherwise dispose of, any shares of
       common stock, any options to purchase any shares of common stock or any
       securities convertible into, exercisable for or exchangeable for shares
       of common stock other than our sale of shares in this offering, the
       issuance of common stock upon the exercise of outstanding options, and
       the issuance of options under existing stock option and incentive plans
       provided the options do not vest before the expiration of the lock-up
       period. See "Shares Eligible for Future Sale."

     The underwriters have advised us that they do not intend to confirm sales
of more than 5% of the common stock offered in this offering to accounts over
which they exercise discretionary authority.

     Stabilization. The representatives have advised us that, pursuant to
Regulation M under the Securities Act, some persons participating in this
offering may engage in transactions, including stabilizing bids, syndicate
covering transactions or the imposition of penalty bids that may have the effect
of stabilizing or maintaining the market price of the common stock at a level
above that which might otherwise prevail in the open market. A "stabilizing bid"
is a bid for or the purchase of shares of common stock on behalf of the
underwriters for the purpose of fixing or maintaining the price of the common
stock. A "syndicate covering transaction" is the bid for or the purchase of
common stock on behalf of the underwriters to reduce a short position incurred
by the underwriters in connection with this offering. A "penalty bid" is an
arrangement permitting the representatives to reclaim the selling concession
otherwise accruing to an underwriter or syndicate member in connection with this
offering if the common stock originally sold by such underwriter or syndicate
member is purchased by the representatives in a syndicate covering transaction
and has therefore not been effectively placed by such underwriter or syndicate
member. The representatives have advised us that these transactions may be
effected on the Nasdaq National Market or otherwise and, if commenced, may be
discontinued at any time.


     Passive Market Making. In connection with this offering, certain
underwriter and selling group members (if any) who are qualified market makers
on the Nasdaq National Market may engage in passive market making transactions
in the common stock on the Nasdaq National Market in accordance with Rule 103 of
Regulation M under the Exchange Act, during the business day prior to the
pricing of the offering, before the commencement of offers or sales of the
common stock. Passive market makers must comply with applicable volume and price
limitations and must be identified as such. In general, a passive market maker
must display its bid at a price not in excess of the highest independent bid for
such security; if all independent bids are lowered below the passive market
maker's bid, however, such bid must then be lowered when certain purchase limits
are exceeded.



     Expenses of the Offering. We estimate the total expense of the offering to
be $600,000.



     Certain Relationships. BancBoston Robertson Stephens Inc. has acted as a
financial advisor for Coffee People and has received customary fees for its
services. First Security Van Kasper has acted our financial advisor and
delivered a fairness opinion on our behalf regarding the acquisition of Coffee
People. First Security Van Kasper has received customary fees for these
services.


                                       79
<PAGE>   81

                                 LEGAL MATTERS


     The validity of our common stock offered hereby will be passed upon for us
by Gibson, Dunn & Crutcher LLP, Orange County, California. Brobeck, Phleger &
Harrison LLP, San Francisco has acted as counsel to the underwriters in
connection with certain legal matters related to this offering.


                                    EXPERTS

     The financial statements of Diedrich Coffee, Inc. as of January 27, 1999
and January 28, 1998, and for each of the years ended January 27, 1999, January
28, 1998 and January 27, 1997, have been included herein and in the registration
statement in reliance upon the report of KPMG LLP, independent certified public
accountants, appearing elsewhere herein, and upon the authority of said firm as
experts in accounting and auditing.

     The consolidated financial statements of Coffee People, Inc. as of June 27,
1998 and June 28, 1997 and for each of the two years in the period ended June
27, 1998 included in this prospectus have been so included in reliance on the
report of PricewaterhouseCoopers LLP, independent accountants, given on the
authority of said firm as experts in auditing and accounting.

     The consolidated financial statements of Coffee People, Inc. (formerly
Gloria Jean's, Inc.) for the 39-week period ended June 29, 1996 included in this
prospectus have been so included in reliance on the report of
PricewaterhouseCoopers LLP, independent accountants, given on the authority of
said firm as experts in auditing and accounting.

                   WHERE YOU CAN FIND ADDITIONAL INFORMATION

     We have filed with the Commission a registration statement on Form S-1
under the Securities Act that registers the shares of our common stock to be
sold in this offering. The registration statement, including the attached
exhibits and schedules, contain additional relevant information about us and our
capital stock. The rules and regulations of the Commission allow us to omit
certain information included in the registration statement from this document.

     In addition, we file reports, proxy statements and other information with
the Commission under the Securities Exchange Act. You may read and copy this
information at the following public reference rooms of the Commission:

<TABLE>
<S>                            <C>                            <C>
Washington, D.C.               New York, New York             Chicago, Illinois
450 Fifth Street, N. W.        7 World Trade Center           500 West Madison Street
Room 1024                      Suite 1300                     Suite 1400
Washington, D.C. 20549         New York, NY 10048             Chicago, IL 60661-2511
</TABLE>

     You may also obtain copies of this information by mail from the Public
Reference Section of the Commission, 450 Fifth Street, N.W. Room 1024,
Washington, D.C. 20549, at prescribed rates. You may obtain information on the
operation of the public reference rooms by calling the Commission at
1-800-SEC-0330.


     The Commission also maintains an internet website that contains reports,
proxy statements and other information about issuers, like Diedrich Coffee, who
file electronically with the Commission. The address of that site is
http://www.sec.gov.


     We intend to furnish our stockholders with annual reports containing
audited financial statements, and make available to our stockholders quarterly
reports for the first three quarters of each year containing unaudited interim
financial information.

                                       80
<PAGE>   82

                         INDEX TO FINANCIAL STATEMENTS


<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
DIEDRICH COFFEE, INC.
Independent Auditors' Report................................  F-2
Balance Sheets as of January 28, 1998 and January 27,
  1999......................................................  F-3
Statements of Operations for the Years Ended January 29,
  1997, January 28, 1998 and January 27, 1999...............  F-4
Statements of Stockholders' Equity for the Years Ended
  January 29, 1997, January 28, 1998 and January 27, 1999...  F-5
Statements of Cash Flows for the Years Ended January 29,
  1997, January 28, 1998 and January 27, 1999...............  F-6
Notes to Financial Statements...............................  F-7
Unaudited Condensed Balance Sheets as of January 27, 1999
  and April 28, 1999........................................  F-19
Unaudited Condensed Statement of Operations for the Thirteen
  Weeks Ended April 29, 1998 and April 28, 1999.............  F-20
Unaudited Condensed Statements of Cash Flows for the
  Thirteen Weeks Ended April 29, 1998 and April 28, 1999....  F-21
Notes to Unaudited Condensed Financial Statements...........  F-22

COFFEE PEOPLE, INC.
Consolidated Reports of Independent Accountants.............  F-25
Consolidated Balance Sheets as of June 28, 1997 and June 27,
  1998......................................................  F-27
Consolidated Statements of Operations for the 39-Week Period
  June 29, 1996 and for the Years Ended June 28, 1997 and
  June 27, 1998 ............................................  F-28
Consolidated Statements of Stockholders' Equity for the
  39-Week Period June 29, 1996 and for the Years Ended June
  28, 1997 and June 27, 1998................................  F-29
Consolidated Statements of Cash Flows for the 39-Week Period
  June 29, 1996 and for Years Ended June 28, 1997 and June
  27, 1998..................................................  F-30
Notes to Consolidated Financial Statements..................  F-31
Unaudited Consolidated Balance Sheets as of June 27, 1998
  and March 6, 1999.........................................  F-45
Unaudited Consolidated Statements of Operations for the
  Thirty-Six Weeks Ended March 7, 1998 and March 6, 1999....  F-46
Unaudited Consolidated Statements of Cash Flows for the
  Thirty-Six Weeks Ended March 7, 1998 and March 6, 1999....  F-47
Notes to Unaudited Consolidated Financial Statements As of
  June 27, 1998 and March 6, 1999...........................  F-48
</TABLE>


                                       F-1
<PAGE>   83


                          INDEPENDENT AUDITORS' REPORT


The Board of Directors and Stockholders'
Diedrich Coffee, Inc.:

     We have audited the accompanying balance sheets of Diedrich Coffee, Inc. as
of January 27, 1999 and January 28, 1998, and the related statements of
operations, stockholders' equity, and cash flows for the years ended January 27,
1999, January 28, 1998 and January 29, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Diedrich Coffee, Inc. as of
January 27, 1999 and January 28, 1998, and the results of its operations and its
cash flows for the years ended January 27, 1999, January 28, 1998 and January
29, 1997, in conformity with generally accepted accounting principles.

                                      /s/ KPMG LLP

Orange County, California
March 26, 1999, except the
second paragraph of note 13
which is April 6, 1999

                                       F-2
<PAGE>   84


                             DIEDRICH COFFEE, INC.



                                 BALANCE SHEETS


                     JANUARY 28, 1998 AND JANUARY 27, 1999





<TABLE>
<CAPTION>
                                                                  1998            1999
                                                              ------------    ------------
<S>                                                           <C>             <C>
ASSETS (NOTE 5)
Current Assets:
  Cash......................................................  $  1,408,161    $  1,200,861
  Accounts receivable, less allowance for doubtful accounts
     of $29,438 and $22,134.................................       181,628         263,651
  Note receivable...........................................            --         100,000
  Inventories (Note 2)......................................     1,375,119       1,279,436
  Prepaid expenses..........................................       157,393         188,993
  Income taxes receivable...................................        42,528          17,686
                                                              ------------    ------------
       Total current assets.................................     3,164,829       3,050,627
Property and equipment, net (Note 3)........................    10,104,843       9,119,859
Costs in excess of net assets acquired, net (Note 4)........       389,651         329,086
Other assets................................................       289,103         236,880
                                                              ------------    ------------
       Total assets.........................................  $ 13,948,426    $ 12,736,452
                                                              ============    ============
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
  Current installments of obligations under capital leases
     (Note 6)...............................................  $    168,139    $    169,488
  Accounts payable..........................................     1,204,366       1,415,067
  Accrued compensation......................................       716,742         970,034
  Accrued expenses (Note 7).................................     1,796,869       1,039,097
  Restructuring charge (Note 10)............................       237,320         112,400
                                                              ------------    ------------
       Total current liabilities............................     4,123,436       3,706,086
Obligations under capital lease -- long-term (Note 6).......       317,292         283,106
Long term debt (Note 5).....................................     2,500,000       2,500,000
Deferred rent...............................................       172,231         219,865
                                                              ------------    ------------
       Total liabilities....................................     7,112,959       6,709,057
                                                              ------------    ------------
Stockholders' Equity:
  Common stock, $.01 par value; authorized 25,000,000
     shares; issued and outstanding 6,167,313 shares at
     January 27, 1999 and 5,741,650 at January 28, 1998.....        57,417          61,674
  Additional paid-in capital................................    16,928,546      18,708,032
  Accumulated deficit.......................................   (10,150,496)    (12,742,311)
                                                              ------------    ------------
       Total stockholders' equity...........................     6,835,467       6,027,395
Commitments and contingencies (Note 6)
                                                              ------------    ------------
       Total liabilities and stockholders' equity...........  $ 13,948,426    $ 12,736,452
                                                              ============    ============
</TABLE>


See accompanying notes to financial statements.

                                       F-3
<PAGE>   85


                             DIEDRICH COFFEE, INC.



                            STATEMENTS OF OPERATIONS


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999



<TABLE>
<CAPTION>
                                                         1997           1998           1999
                                                      -----------    -----------    -----------
<S>                                                   <C>            <C>            <C>
Revenues:
  Retail............................................  $18,117,720    $20,759,993    $21,248,462
  Wholesale and other...............................    1,694,686      2,221,704      2,766,741
  Franchise revenue.................................           --             --        200,000
                                                      -----------    -----------    -----------
       Total revenues...............................   19,812,406     22,981,697     24,215,203
                                                      -----------    -----------    -----------
Cost and Expenses:
  Cost of sales and related occupancy costs.........    9,263,286     11,457,612     10,955,197
  Store operating expenses..........................    8,279,621     10,447,349      8,935,644
  Other operating expenses..........................      240,227        289,867        634,124
  Depreciation and amortization.....................    1,053,770      1,785,271      1,941,020
  Provision for asset impairment and restructuring
     costs..........................................           --      3,902,332             --
  General and administrative expenses...............    2,003,483      4,005,853      4,013,809
                                                      -----------    -----------    -----------
       Total........................................   20,840,387     31,888,284     26,479,794
                                                      -----------    -----------    -----------
Operating (loss) income.............................   (1,027,981)    (8,906,587)    (2,264,591)
Interest expense....................................     (189,549)      (182,135)      (384,544)
Interest and other (expense) income.................      103,718        (23,239)        90,517
                                                      -----------    -----------    -----------
Loss before income taxes............................   (1,113,812)    (9,111,961)    (2,558,618)
Income tax provision (benefit)......................     (128,107)           800          3,690
                                                      -----------    -----------    -----------
Net loss............................................  $  (985,705)   $(9,112,761)   $(2,562,308)
                                                      ===========    ===========    ===========
Net loss per share -- basic & diluted:..............  $     (0.22)   $     (1.69)   $     (0.43)
                                                      ===========    ===========    ===========
  Weighted average shares outstanding...............    4,414,000      5,392,609      5,934,287
                                                      ===========    ===========    ===========
</TABLE>


See accompanying notes to financial statements.

                                       F-4
<PAGE>   86


                             DIEDRICH COFFEE, INC.



                       STATEMENTS OF STOCKHOLDERS' EQUITY


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999

<TABLE>
<CAPTION>
                             SERIES A PREFERRED        SERIES B PREFERRED
                                   STOCK                     STOCK                COMMON STOCK
                           ----------------------   ------------------------   -------------------     ADDITIONAL      ACCUMULATED
                             SHARES      AMOUNT       SHARES       AMOUNT       SHARES     AMOUNT    PAID IN CAPITAL     DEFICIT
                           ----------   ---------   ----------   -----------   ---------   -------   ---------------   ------------
<S>                        <C>          <C>         <C>          <C>           <C>         <C>       <C>               <C>
Balance, January 31,
  1996...................   1,000,000   $ 800,000    1,608,568   $ 2,225,813   1,183,082   $11,831     $   318,867     $   (52,030)
Initial public offering,
  net....................          --          --           --            --   1,600,000    16,000      12,563,452              --
Conversion of Series A
  and B preferred
  stock..................  (1,000,000)   (800,000)  (1,608,568)   (2,225,813)  2,608,568    26,086       2,999,727              --
Net loss for the year....          --          --           --            --          --        --              --        (985,705)
                           ----------   ---------   ----------   -----------   ---------   -------     -----------     ------------
Balance, January 29,
  1997...................          --          --           --            --   5,391,650    53,917      15,882,046      (1,037,735)
Common stock issued......          --          --           --            --     350,000     3,500       1,046,500              --
Net loss for the year....          --          --           --            --          --        --              --      (9,112,761)
                           ----------   ---------   ----------   -----------   ---------   -------     -----------     ------------
Balance, January 28,
  1998...................          --          --           --            --   5,741,650    57,417      16,928,546     (10,150,496)
Common stock issued......          --          --           --            --     200,000     2,000       1,273,000              --
Exercise of options and
  warrants...............          --          --           --            --     225,663     2,257         476,979              --
Amortization of
  options................          --          --           --            --          --        --          29,507         (29,507)
Net loss for the year....          --          --           --            --          --        --              --      (2,562,308)
                           ----------   ---------   ----------   -----------   ---------   -------     -----------     ------------
Balance, January 27,
  1999...................          --   $      --           --   $        --   6,167,313   $61,674     $18,708,032     $(12,742,311)
                           ==========   =========   ==========   ===========   =========   =======     ===========     ============

<CAPTION>

                              TOTAL
                           -----------
<S>                        <C>
Balance, January 31,
  1996...................  $ 3,304,481
Initial public offering,
  net....................   12,579,452
Conversion of Series A
  and B preferred
  stock..................           --
Net loss for the year....     (985,705)
                           -----------
Balance, January 29,
  1997...................   14,898,228
Common stock issued......    1,050,000
Net loss for the year....   (9,112,761)
                           -----------
Balance, January 28,
  1998...................    6,835,467
Common stock issued......    1,275,000
Exercise of options and
  warrants...............      479,236
Amortization of
  options................           --
Net loss for the year....   (2,562,308)
                           -----------
Balance, January 27,
  1999...................  $ 6,027,395
                           ===========
</TABLE>

See accompanying notes to financial statements.

                                       F-5
<PAGE>   87


                             DIEDRICH COFFEE, INC.



                            STATEMENTS OF CASH FLOWS


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999



<TABLE>
<CAPTION>
                                                                 1997           1998           1999
                                                              -----------    -----------    -----------
<S>                                                           <C>            <C>            <C>
Cash flows from operating activities:
  Net (loss) income.........................................  $  (985,705)   $(9,112,761)   $(2,562,308)
  Adjustments to reconcile net (loss) income to cash (used
    in) provided by operating activities:
    Depreciation and amortization...........................    1,053,770      1,785,271      1,941,020
    Deferred income taxes...................................       48,192             --             --
    Restructuring charge....................................           --        987,590             --
    Impairment on long-lived assets.........................           --      2,203,217             --
    Changes in operating assets and liabilities:
      Accounts and notes receivable.........................      (75,790)        28,735       (182,023)
      Inventories...........................................     (969,652)       150,804         95,683
      Prepaid expenses......................................      (78,696)        27,670        (31,600)
      Income taxes receivable...............................     (272,182)       242,544         24,842
      Other assets..........................................     (121,881)        26,637         12,392
      Accounts payable......................................    1,164,864       (595,926)       210,701
      Accrued compensation..................................      232,137        186,971        165,614
      Accrued expenses......................................      136,250      1,562,055        (73,236)
      Income taxes payable..................................      (51,235)            --             --
      Deferred rent.........................................       33,240         17,847         47,634
                                                              -----------    -----------    -----------
  Net cash (used in) provided by operating activities.......      113,312     (2,489,346)      (351,281)
                                                              -----------    -----------    -----------
  Cash flows from investing activities:
    Capital expenditures for property and equipment.........   (7,813,263)    (1,724,397)    (1,672,076)
    Disposal of property and equipment......................                                    148,785
    Acquisition of coffeehouses.............................   (1,916,000)            --             --
                                                              -----------    -----------    -----------
    Net cash (used in) investing activities.................   (9,729,263)    (1,724,397)    (1,523,291)
                                                              -----------    -----------    -----------
  Cash flows from financing activities:
    Proceeds from notes payable.............................       10,000             --             --
    Payments on notes payable...............................      (49,398)            --             --
    Proceeds from line of credit............................    4,100,000             --             --
    Payments on line of credit..............................   (4,100,000)            --             --
    Proceeds from long-term debt............................    1,622,520      4,500,000             --
    Principal payments on long-term debt....................   (2,569,378)    (2,000,000)            --
    Payments on capital lease obligations...................           --             --        (86,964)
    Proceeds from issuance of common stock, net of fees
      paid..................................................   12,579,452      1,050,000      1,275,000
    Proceeds from stock options exercised...................           --             --        479,236
                                                              -----------    -----------    -----------
  Net cash provided by financing activities.................   11,593,196      3,550,000      1,667,272
                                                              -----------    -----------    -----------
  Net (decrease) increase in cash...........................    1,977,245       (663,743)      (207,300)
  Cash at beginning of year.................................       94,659      2,071,904      1,408,161
                                                              -----------    -----------    -----------
  Cash at end of year.......................................  $ 2,071,904    $ 1,408,161    $ 1,200,861
                                                              ===========    ===========    ===========
  Supplemental Disclosure of Cash Flow Information:
    Cash paid during the period for:
      Interest..............................................  $   164,140    $   154,999    $   299,670
                                                              ===========    ===========    ===========
      Income taxes..........................................  $   108,773    $       800    $     3,690
                                                              ===========    ===========    ===========
    Non-cash Transactions
      Equipment Purchased under Capital Leases..............           --    $   498,513    $    54,127
                                                              ===========    ===========    ===========
</TABLE>


See accompanying notes to financial statements.

                                       F-6
<PAGE>   88


                             DIEDRICH COFFEE, INC.



                         NOTES TO FINANCIAL STATEMENTS


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES

Business

     Diedrich Coffee, Inc. (the "Company") operates coffeehouses in Southern
California, Colorado and Texas, which sell coffee beverages made with its own
freshly roasted coffee. In addition, the Company sells light food items and
whole bean coffee through its coffeehouses. The Company also operates a
wholesale and mail order business in Southern California, which sells whole bean
coffee and related supplies and equipment.

Fiscal Year

     The Company's fiscal year ends on the Wednesday closest to January 31.

Inventories

     Inventories are stated at the lower of cost or market. The cost for
inventories is determined using the first-in, first-out method.

Property and Depreciation

     Property and equipment, including assets under capital leases are recorded
at cost. Depreciation is calculated using the straight-line method over
estimated useful lives of five to seven years. Property and equipment held under
capital leases and leasehold improvements are amortized straight-line over the
shorter of their estimated useful lives or the term of the related leases.

     Major renewals and improvements are capitalized. Maintenance and repairs
that do not improve or extend the life of the respective assets are charged to
expense.

Store Pre-opening Costs

     Direct and incremental costs prior to the opening of a coffeehouse location
are expensed as incurred.

Fair Value of Financial Instruments

     The carrying amounts of cash, accounts receivable, accounts payable and
accrued expenses approximate fair value because of the short-term maturity of
these financial instruments. The Company believes the carrying amounts of the
Company's notes payable and long-term debt approximate fair value because the
interest rates on these instruments are subject to change with, or approximate,
market interest rates.

Rent Expense

     Certain lease agreements provide for scheduled rent increases during the
lease terms or for rental payments commencing on a date other than the date of
initial occupancy. Rent expense is recorded on a straight-line basis over the
respective terms of the leases.

Income Taxes

     Income taxes are accounted for under the asset and liability method.
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases and operating loss and tax credit carryforwards. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable
income in the years in which those temporary differences are expected to be
recovered or settled. The effect on deferred tax assets and liabilities of a
change in tax rates is recognized in income in the period that includes the
enactment date.

                                       F-7
<PAGE>   89

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


Net Income (Loss) per Common Share

     The Company adopted Statement of Financial Accounting Standards ("SFAS")
No. 128, "Earnings per Share" in fiscal 1998. SFAS 128 requires the presentation
of "basic" earnings per share which represents net earnings divided by the
weighted average shares outstanding excluding all common stock equivalents. Dual
presentation of "diluted" earnings per-share reflecting the dilutive effect of
all common stock equivalents is also required.

Costs in Excess of Net Assets Acquired

     Costs in excess of net assets acquired is amortized on a straight-line
basis over the expected periods to be benefited. The Company assesses the
recoverability of this intangible asset by determining whether the amortization
of the goodwill balance over its remaining life can be recovered through
undiscounted future operating cash flows of the acquired operations. The amount
of goodwill impairment, if any, is measured based on projected discounted future
operating cash flows using a discount rate reflecting the Company's average cost
of funds. The assessment of the recoverability of goodwill will be impacted if
estimated future operating cash flows are not achieved.

Stock Option Plans

     Prior to February 1, 1996, the Company accounted for its stock option plans
in accordance with the provisions of Accounting Principles Board ("APB") Opinion
No. 25, "Accounting for Stock Issued to Employees," and related interpretations.
As such, compensation expense would be recorded on the date of grant only if the
current market price of the underlying stock exceeded the exercise price. On
February 1, 1996, the Company adopted SFAS No. 123, "Accounting for Stock-Based
Compensation," which permits entities to recognize as expense over the vesting
period the fair value of all stock-based awards on the date of the grant.
Alternatively, SFAS No. 123 also allows entities to continue to apply the
provisions of APB Opinion No. 25 and provide pro forma net income and pro forma
earnings per share disclosures for employee stock option grants made in fiscal
1996 and future years as if the fair-value-based method defined in SFAS No. 123
had been applied. The Company has elected to continue to apply the provisions of
APB Opinion No. 25 and provide the pro forma disclosure provisions of SFAS No.
123.

Long-Lived Assets

     It is the Company's policy to account for long-lived assets, including
intangibles, at the lower of amortized cost or fair value, less disposition
costs. Long-lived assets and certain identifiable intangibles are reviewed for
impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. If this assessment indicates
that the intangibles will not be recoverable, as determined by a non-discounted
cash flow generated by the asset, the carrying value of the Company's long-lived
assets will be reduced to its estimated fair market value based on the
discounted cash flows.

Advertising and Promotion Costs

     Advertising costs are expensed as incurred. Promotion costs are charged to
income in the period of the promotional event. During fiscal 1999, the retail
stores were charged approximately $427,000, which was included in store
operating expenses and wholesale was charged $56,000, which was included in
other operating expenses, with the remaining amount to general and
administrative expenses. General and administrative expenses included
approximately $98,000 for the year ended January 27, 1999, $377,000 for the year
ended January 28, 1998 and $157,000 for the year ended January 29, 1997.

Use of Estimates

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and

                                       F-8
<PAGE>   90

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

Business Segment Reporting

     The Company adopted SFAS No. 131 "Disclosures About Segments of an
Enterprise and Related Information," effective in 1999. SFAS No. 131 establishes
new standards for reporting information about business segments and related
disclosures about products and services, geographic areas and major customers.
The business segments of the Company are wholesale and retail. Information
regarding these segments are in Note 11.

Revenue Recognition

     Sales are recorded when payment is tendered at point of sale for retail and
upon shipment of product for wholesale.

2. INVENTORIES

     Inventories consist of the following:


<TABLE>
<CAPTION>
                                                              JANUARY 28,    JANUARY 27,
                                                                 1998           1999
                                                              -----------    -----------
<S>                                                           <C>            <C>
Unroasted coffee............................................  $  535,885     $  412,103
Roasted coffee..............................................      67,965        115,979
Accessory and specialty items...............................     230,502        275,386
Other food, beverage and supplies...........................     540,767        475,968
                                                              ----------     ----------
                                                              $1,375,119     $1,279,436
                                                              ==========     ==========
</TABLE>


3. PROPERTY AND EQUIPMENT

     Property and equipment is summarized as follows:


<TABLE>
<CAPTION>
                                                            JANUARY 28,    JANUARY 27,
                                                               1998           1999
                                                            -----------    -----------
<S>                                                         <C>            <C>
Leasehold improvements....................................  $ 7,017,125    $ 6,475,369
Equipment.................................................    4,047,109      4,555,017
Furniture and fixtures....................................    2,022,252      1,948,423
Construction in progress..................................      250,716        504,279
Assets under capital lease................................      498,513        552,640
                                                            -----------    -----------
                                                             13,835,715     14,035,728
Accumulated depreciation and amortization.................   (3,730,872)    (4,915,869)
                                                            -----------    -----------
                                                            $10,104,843    $ 9,119,859
                                                            ===========    ===========
</TABLE>


4. ACQUISITIONS

     During fiscal 1997, the Company purchased substantially all assets of
twelve coffeehouses previously owned by Brothers Gourmet Coffees, Inc., seven
bakery-espresso cafes from an unrelated third party and another coffeehouse from
an unrelated third party for total cash consideration of $1,916,000.

     These acquisitions have been accounted for using the purchase method of
accounting and, accordingly, the results of operations of the coffeehouses
acquired have been included with those of the Company as of their respective
acquisition date. The costs in excess of net assets acquired related to these
acquisitions was $874,000 and is being amortized over 15 years. The Company has
expensed or reserved these costs in connection with store closures. (See Note 7
and 10).

                                       F-9
<PAGE>   91

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


5. DEBT

     Long-term debt consists of the following:


<TABLE>
<CAPTION>
                                                              JANUARY 28,    JANUARY 27,
                                                                 1998           1999
                                                              -----------    -----------
<S>                                                           <C>            <C>
NUVRTY, INC.
Note payable bearing interest at prime rate plus 3 1/2%,
  interest payable monthly. Note is secured by the assets of
  the Company. Due September 30, 2002.......................  $1,000,000     $1,000,000
GRANDVIEW TRUST
Note payable bearing interest at prime rate plus 3 1/2%,
  interest payable monthly. Note is secured by the assets of
  the Company. Due October 15, 2002.........................     750,000        750,000
OCEAN TRUST
Note payable bearing interest at prime rate plus 3 1/2%,
  interest payable monthly. Note is secured by the assets of
  the Company. Due October 16, 2002.........................     750,000        750,000
                                                              ----------     ----------
                                                              $2,500,000     $2,500,000
                                                              ==========     ==========
</TABLE>


     On September 30, 1997 the Company entered into a promissory note, term loan
agreement and security agreement with Nuvrty, Inc., a Colorado corporation and
predecessor-in-interest to Cosleno, Inc. controlled by Amre Youness, a former
director of the Company (the "Nuvrty Loan Documents"). All outstanding principal
and accrued interest is due and payable on September 30, 2002. The loan is
secured by the assets of the Company and provides for borrowings up to
$1,000,000 with interest accruing and paid monthly at the prime rate plus
3 1/2%. The Company borrowed the full amount under the loan.

     In connection with the Nuvrty Loan Documents, the Company issued a warrant
to Nuvrty to purchase 340,000 shares of the Company's common stock at a price of
$2.25 per share. The warrants are exercisable immediately and expire on the
later of September 30, 2003 or one year following payment in full of the loan.

     On October 16, 1997 the Company entered into parallel promissory notes,
term loan agreements and security agreements with the Ocean and Grandview Trusts
on terms identical to those entered into with Nuvrty, Inc. (the "Ocean Trust
Loan Documents" and the "Grandview Trust Loan Documents," respectively). The
Ocean Trust Loan Documents and the Grandview Trust Loan Documents provide for
borrowing up to $750,000 from each Trust. Each loan is secured by the assets of
the Company. Interest on advances is accrued and payable monthly at the prime
rate plus 3 1/2%. The Company borrowed $750,000 under each facility. All
outstanding principal and accrued interest is due and payable to each of the
Ocean and Grandview Trusts on October 16, 2002.

     In connection with the Ocean Trust Loan Documents and the Grandview Trust
Loan Documents the Company issued warrants to each Trust respectively to
purchase 255,000 shares of the Company's common stock at a price of $2.25 per
share. The warrants are exercisable immediately and expire on the later of
October 16, 2003 or one year following payment in full of the respective loans.

     The warrants associated with all the above debt were accounted for in
accordance with the provisions of APB 14, "Accounting for Convertible Debt and
Debt Issued Stock Purchase Warrants." In accordance with APB 14, none of the
proceeds from issuance of the debt was allocated to the warrants based on their
relative fair value, which is insignificant, calculated using both a Cost of
Replacement Model and the Monte Carlo simulation of possible warrant exercise
and no expense was recognized.

     At January 27, 1999 the prime rate was 7.75%.

                                      F-10
<PAGE>   92

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


6. COMMITMENTS AND CONTINGENCIES

Lease Commitments

     As of January 27, 1999, the Company leases warehouse and office space in
Irvine, California, warehouse space in Denver, Colorado, and thirty-six
coffeehouse locations in Southern California, Colorado and Texas expiring
through February 2009. The leases for five of the coffeehouse locations are
guaranteed by an officer/director of the Company. Certain of the coffeehouse
leases require the payment of property taxes, normal maintenance and insurance
on the properties and additional rents based on percentages of sales in excess
of various specified retail sales levels. Contingent rent expense was
insignificant for all periods presented.

     Future minimum lease payments under non-cancelable operating leases as of
January 27, 1999 are as follows:

<TABLE>
<CAPTION>
                                                           NON-CANCELABLE
                  YEAR ENDING JANUARY                     OPERATING LEASES    CAPITAL LEASES
                  -------------------                     ----------------    --------------
<S>                                                       <C>                 <C>
2000....................................................     $1,842,000          $169,488
2001....................................................      1,711,000           169,488
2002....................................................      1,413,000           165,672
2003....................................................      1,172,000            95,179
2004....................................................        974,000             1,389
Thereafter..............................................      1,957,000                --
                                                             ----------          --------
                                                             $9,069,000          $601,216
                                                             ==========          ========
Less amount representing interest.......................                          148,622
                                                                                 --------
Present value of minimum lease payments.................                          452,594
Less current portion....................................                          169,488
                                                                                 --------
Long-term portion.......................................                         $283,106
                                                                                 ========
</TABLE>

     Rent expense under operating leases approximated $2,070,000, $2,232,000,
and $1,772,000 for the years ended January 27, 1999, January 28, 1998 and
January 29, 1997, respectively.

Purchase Commitments

     As of January 27, 1999 and January 28, 1998, the Company had entered into
fixed price purchase contracts for unroasted coffee aggregating approximately
$1,135,000 and $451,500, respectively. Such contracts are generally short-term
in nature and the Company believes that their cost approximates fair market
value.

Contingencies

     In the ordinary course of its business, the Company may become involved in
legal proceedings from time to time. As of March 26, 1999, the Company was not
aware of any pending legal proceedings which in the opinion of management would
adversely affect continuing operations.

                                      F-11
<PAGE>   93

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


7. ACCRUED EXPENSES

     The following table sets forth details of accrued expenses:


<TABLE>
<CAPTION>
                                                              JANUARY 28,    JANUARY 27,
                                                                 1998           1999
                                                              -----------    -----------
<S>                                                           <C>            <C>
Accrued costs for store/warehouse closures..................  $  986,000     $  471,915
Other accrued taxes.........................................     331,224        113,664
Accrued worker's compensation insurance.....................     147,532        159,872
Other accrued expenses......................................     332,113        293,646
                                                              ----------     ----------
Total accrued expenses......................................  $1,796,869     $1,039,097
                                                              ==========     ==========
</TABLE>


8. STOCKHOLDERS' EQUITY

     In June 1995, one executive officer was granted options to purchase 131,350
shares of the Company's common stock at $1.45 per share, the estimated fair
value of the common stock on the grant date. The options were to become
exercisable on the eighth anniversary of the date of grant or earlier upon the
occurrence of certain events, including an IPO or a change in control (as
defined). If not exercised earlier, the options were to expire 10 years from the
date of grant. In May 1997, in connection with the termination of the
executive's employment agreement, the Company and the executive agreed to terms
under which 52,167 options were forfeited and the expiration date for the
remaining 79,183 options was changed to March 12, 1999. During Fiscal 1999, the
options to purchase 79,183 shares were exercised.

     In July 1996, the Company adopted the 1996 Stock Incentive Plan (the
"Incentive Plan"), which authorized the granting of a variety of stock-based
incentive awards, including incentive and nonstatutory stock options. A total of
475,000 shares were reserved for issuance under the Incentive Plan. The
stockholders approved at the 1997 annual meeting of stockholders, an increase of
300,000 shares for a total of 775,000 shares reserved for issuance pursuant to
the Incentive Plan. The Incentive Plan is administered by a committee of the
Board of Directors, who determine the recipients and terms of the awards
granted. Under the Incentive Plan, options to purchase common stock may be
granted with an exercise price below market value of such stock on the grant
date.

     In July 1996, the Company adopted the 1996 Non-Employee Directors Stock
Option Plan (the "Directors Plan"), which authorizes the granting of
non-qualified stock options to independent directors. A total of 125,000 shares
have been reserved for issuance under the Directors Plan. Pursuant to the
Directors Plan, each non-employee director receives certain automatic grants of
options, which generally vest over two years. All non-employee director options
have a term of ten years and an exercise price equal to the fair market value of
the Company's common stock on the date of grant.

     In August 1996, one executive officer was granted options to purchase
120,000 shares of the Company's common stock, subject to a specified vesting
schedule, at an exercise price equal to the public offering price per share in
the Company's initial public offering. On September 24, 1997 the Company and the
executive agreed to revise the exercise price of these options to $3.00 per
share (the closing price of the Company's stock on that date). In January 1998,
in connection with the termination of executive's employment agreement, the
Company and the executive agreed to terms under which the employee retained
options to purchase 80,000 shares. The remaining 40,000 options were canceled.
Options to purchase 62,500 shares were exercised in fiscal 1999 and options to
purchase 17,500 shares were exercised in fiscal 2000.

     In September 1996, the holders of the Series A and Series B Preferred
Shares converted their shares into shares of common stock on a one-for-one
basis.

                                      F-12
<PAGE>   94

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


     On September 11, 1996, the Company completed an initial public offering of
2,530,000 shares (including an over-allotment option). The offering consisted of
1,600,000 shares of common stock sold on behalf of the Company and 930,000
shares of common stock sold on behalf of certain selling stockholders. The net
proceeds of the offering to the Company, after deducting approximately
$2,621,000 in related expenses, were approximately $12,579,000.

     In connection with the IPO, the managing underwriter received warrants
exercisable for 160,000 shares of the Company's common stock at $11.50 per
share. The warrants were exercisable commencing September 1997 and were to
expire in September 1999. The warrants were repriced to $5.25 and the exercise
period was shortened to provide for expiration in December 1998 pursuant to
written agreement on December 10, 1997. During fiscal 1999, 28,960 warrants were
exercised and the remaining 131,040 expired.

     On April 25, 1997, the Company's Board of Directors approved the 1997
Non-Employee Director's Stock Option Plan which granted options to purchase
10,000 shares each to two non-employee directors. These options have an exercise
price of $2.75, became vested on April 25, 1998 and expire on April 25, 2007.

     On November 18, 1997, Mr. John E. Martin joined the Company's Board of
Directors as Chairman. The Company and Mr. Martin entered into an agreement
under which Mr. Martin was granted the option to purchase 850,000 shares of the
common stock of the Company. Mr. Martin and the Company also agreed to terms
under which Mr. Martin purchased 333,333 shares of the Company's common stock at
$3.00 per share.

     On November 18, 1997, Mr. Timothy J. Ryan joined the Company as Diedrich
Coffee's President and Chief Executive Officer. The Company entered into a
performance based Stock Option Plan and Agreement under which Mr. Ryan was
granted the option to purchase up to 600,000 shares of the common stock of the
Company. In addition, Mr. Ryan purchased 16,667 shares of common stock at $3.00
per share pursuant to a private sale of restricted stock.

     On January 22, 1998 the stockholders of the Company approved the stock
option plans and agreements with John Martin and Timothy Ryan. On January 28,
1998 Messrs. Martin and Ryan completed their respective private purchases of
Company stock of $1,000,000 and $50,000, respectively.

     On March 30, 1998 the Company agreed to a private placement of 200,000
shares of the Company's common stock to Franchise Mortgage Acceptance Company
("FMAC") at a price of $6.375 (the stock's closing sale price for that day on
the Nasdaq National Market). In addition, FMAC also received an option to
purchase 100,000 additional shares of the Company's common stock; this option
may be exercised in increments of 25,000 shares or more and expires on April 3,
2000. 50,000 shares are exercisable at $10.00 per share and 50,000 shares are
exercisable at $12.50 per share. This transaction was completed on April 3,
1998. Mr. John E. Martin, Chairman of Diedrich Coffee, Inc., serves on the Board
of Directors of FMAC.

                                      F-13
<PAGE>   95

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


     Information regarding the Company's stock options plans is summarized
below:


<TABLE>
<CAPTION>
                                                                         WEIGHTED
                                                                         AVERAGE
                                                          OPTIONS     EXERCISE PRICE
                                                         ---------    --------------
<S>                                                      <C>          <C>
Shares authorized......................................  2,601,350
Shares under option
Outstanding at: January 31, 1996.......................    161,250        $3.04
     Granted...........................................    140,000        $9.61
     Exercised.........................................         --           --
     Forfeited.........................................         --           --
Outstanding at: January 29, 1997.......................    301,350        $6.09
     Granted...........................................  1,885,000        $5.60
     Exercised.........................................         --           --
     Forfeited.........................................    202,167        $7.53
Outstanding at: January 28, 1998.......................  1,984,183        $5.48
     Granted...........................................    308,100        $7.81
     Exercised.........................................    164,999        $2.26
     Forfeited.........................................     70,017        $3.20
Outstanding at: January 27, 1999.......................  2,057,267        $6.17
Weighted-average fair value of options granted during
  the fiscal year:
     1997..............................................                   $5.01
     1998..............................................                   $2.56
     1999..............................................                   $4.29
Options exercisable:
  At January 29, 1997..................................    110,850
  At January 28, 1998..................................  1,125,683
  At January 27, 1999..................................  1,169,152
</TABLE>


     In connection with debt (Note 5) the Company issued warrants to purchase
common stock at a price of $2.25 expiring at various times. As of January 27,
1999, January 28, 1998 and January 29, 1997, warrants of 850,000, 1,095,000 and
160,000 are outstanding and vested.

     The following table summarizes information about stock options outstanding
on January 27, 1999:

<TABLE>
<CAPTION>
                                                OPTIONS OUTSTANDING                    OPTIONS EXERCISABLE
                                     ------------------------------------------   ------------------------------
                                          NUMBER          WEIGHTED     WEIGHTED        NUMBER         WEIGHTED
                                       OUTSTANDING        AVERAGE      AVERAGE      EXERCISABLE        AVERAGE
                                            AT           REMAINING     EXERCISE          AT           EXERCISE
                                     JANUARY 27, 1999   LIFE (YEARS)    PRICE     JANUARY 27, 1999      PRICE
                                     ----------------   ------------   --------   ----------------   -----------
<S>                                  <C>                <C>            <C>        <C>                <C>
$2.75 - $4.00......................      779,167            5.97        $ 3.54        749,152          $ 3.57
$4.01 - $6.00......................      376,500            7.02        $ 4.97        300,000          $ 4.88
$6.01 - $9.00......................      456,600            6.58        $ 7.66             --              --
$9.01 - $10.50.....................      445,000            7.04        $10.22        120,000          $10.81
</TABLE>

                                      F-14
<PAGE>   96

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


     Pro forma income and pro forma income per share, as if the fair value-based
method has been applied in measuring compensation cost for stock-based awards:


<TABLE>
<CAPTION>
                                                             1998             1999
                                                         ------------      -----------
<S>                                                      <C>               <C>
REPORTED
  Net Loss.............................................  $ (9,112,761)     $(2,562,308)
  Basic loss per share.................................  $      (1.69)     $     (0.43)
PRO FORMA
  Net Loss.............................................  $(13,588,746)     $(3,082,569)
  Basic loss per share.................................  $      (2.52)     $     (0.52)
</TABLE>


     The pro forma net income (loss) and net income (loss) per share calculated
pursuant to the provisions of SFAS No. 123 for the year ended January 29, 1997
would not be significantly different from amounts reported and therefore are not
included herein.

     The fair values of the options granted were estimated using the
Black-Scholes option-pricing model based on the following weighted average
assumptions:


<TABLE>
<CAPTION>
                                                               1998       1999
                                                              -------    -------
<S>                                                           <C>        <C>
Risk free interest rate.....................................      5.5%       4.5%
Expected Life...............................................  6 years    6 years
Expected volatility.........................................      128%        53%
Expected dividend yield.....................................        0%         0%
</TABLE>


9. INCOME TAXES

     The components of the income tax provision (benefit) are as follows:


<TABLE>
<CAPTION>
                                                   YEAR ENDED     YEAR ENDED     YEAR ENDED
                                                   JANUARY 29,    JANUARY 28,    JANUARY 27,
                                                      1997           1998           1999
                                                   -----------    -----------    -----------
<S>                                                <C>            <C>            <C>
Current:
  Federal........................................   $(171,284)       $ --          $   --
  State..........................................      (5,015)        800           3,690
                                                    ---------        ----          ------
                                                     (176,299)        800           3,690
                                                    ---------        ----          ------
Deferred:
  Federal........................................      40,542          --              --
  State..........................................       7,650          --              --
                                                    ---------        ----          ------
                                                       48,192
                                                                                   ------
                                                    $(128,107)       $800          $3,690
                                                    =========        ====          ======
</TABLE>


                                      F-15
<PAGE>   97

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


     Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
and income tax purposes. The significant components of deferred tax assets and
liabilities are as follows:


<TABLE>
<CAPTION>
                                                              JANUARY 28,    JANUARY 27,
                                                                 1998           1999
                                                              -----------    -----------
<S>                                                           <C>            <C>
Deferred tax assets:
  Net operating loss carryforwards..........................  $ 2,965,213    $ 3,900,495
  Accrued expenses..........................................      456,844        457,872
  Restructure and Store closure Reserves....................      410,933         98,179
  AMT credit................................................        1,069          1,069
                                                              -----------    -----------
Total deferred tax assets...................................    3,834,059      4,457,615
                                                              -----------    -----------
Deferred tax liabilities:
  Depreciation and amortization.............................     (199,432)       164,543
  State income taxes........................................           --             --
                                                              -----------    -----------
Total deferred tax liabilities..............................     (199,432)       164,543
                                                              -----------    -----------
Total deferred tax assets...................................    3,634,627      4,622,158
Less: Valuation allowance...................................   (3,634,627)    (4,622,158)
                                                              -----------    -----------
Net deferred tax assets.....................................  $        --    $        --
                                                              ===========    ===========
</TABLE>


     A reconciliation of the statutory Federal income tax rate with the
Company's effective income tax provision (benefit) rate is as follows:


<TABLE>
<CAPTION>
                                                           YEAR ENDED     YEAR ENDED     YEAR ENDED
                                                           JANUARY 29,    JANUARY 28,    JANUARY 27,
                                                              1997           1998           1999
                                                           -----------    -----------    -----------
<S>                                                        <C>            <C>            <C>
Federal statutory rate...................................     (34.0)%        (34.0)%        (34.0)%
State income taxes, net of Federal benefit...............       2.6           (3.3)          (1.6)
Other....................................................      (1.0)          (0.1)          (2.8)
Valuation allowance......................................      20.9           37.4           38.6
                                                              -----          -----          -----
                                                              (11.5)%           --            0.2%
                                                              -----          -----          -----
</TABLE>


     As of January 27, 1999, the Company had net operating loss (NOL)
carryforwards of approximately $10,655,000 and $4,760,000 for Federal and state
purposes, respectively. The Federal NOL is available to offset future federal
taxable income through 2013, and the state NOL is available to offset future
state taxable income through 2003. The utilization of certain NOL carryforwards
could be limited due to restriction imposed under Federal and state laws upon a
change in ownership.

     A valuation allowance against deferred tax assets of $4,622,158 was
recorded in fiscal 1999 to fully offset NOL carryforwards and other net deferred
tax assets at January 27, 1999.

10. RESTRUCTURING CHARGE

     On March 12, 1997, the Company announced that it was reviewing the
performance of all of the Company's coffeehouses to determine which units were
not meeting management's long-term operational expectations. As a result of this
review, twelve stores were identified to be closed. In connection with the store
closures and other related expenses, the Company recorded an impairment
provision and restructuring charge totaling approximately $4.6 million in the
first quarter of fiscal 1998. Eleven of the twelve stores were closed with eight
leases terminated and three locations subleased. In January, the new management
reviewed the progress of all retail operations and determined that one
coffeehouse originally designated for closure would remain open. During fiscal
1998, most of the lease terminations provided for in the restructuring had been
completed at less cost than originally anticipated. As a result of these two

                                      F-16
<PAGE>   98

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999


factors, management determined that the remaining restructuring reserve could be
reduced by $648,000 to $237,000. The remaining balance of $112,000 at the end of
fiscal 1999 is designated for costs related to two closed locations currently
under sublease.

11. EARNINGS PER SHARE

     The following table sets forth the computation of basic and diluted
earnings per share:


<TABLE>
<CAPTION>
                                                          JANUARY 29,    JANUARY 28,    JANUARY 27,
                                                             1997           1998           1999
                                                          -----------    -----------    -----------
<S>                                                       <C>            <C>            <C>
NUMERATOR:
  Net (loss) income.....................................    (985,705)    (9,112,761)    (2,562,308)
DENOMINATOR:
  Basic and diluted weighted average common shares
     outstanding........................................   4,414,000      5,392,609      5,934,287
  Basic and diluted loss per share......................       (0.22)         (1.69)         (0.43)
</TABLE>


     For the years ended January 27, 1999, January 28, 1998 and January 29,
1997, stock options of 2,057,267, 1,984,183 and 301,350 respectively, and
warrants of 850,000, 1,095,000 and 160,000 respectively, were not included in
the computation of diluted earnings per share as losses were incurred in those
years.

12. SEGMENT INFORMATION

     In accordance with the requirements of SFAS 131, "Disclosures about
Segments of an Enterprise and Related Information," the Company reportable
business segments and respective accounting policies, policies of the segments
are the same as those described in Note 1. Management evaluates segment
performance based primarily on revenue and earnings from operations. Interest
income and expenses is evaluated on a consolidated basis and not allocated to
the Company's business segments.

     Segment information is summarized as follows for the years ended January
27, 1999, January 28, 1998 and January 29, 1997:


<TABLE>
<CAPTION>
                                                         1997           1998           1999
                                                      -----------    -----------    -----------
<S>                                                   <C>            <C>            <C>
Net Revenues:
  Retail operations.................................  $18,117,720    $20,759,993    $21,248,462
  Wholesale operations..............................    1,694,686      2,221,704      2,766,741
                                                      -----------    -----------    -----------
                                                       19,812,406     22,981,697     24,015,203
                                                      -----------    -----------    -----------
Earnings (loss) from operations:
  Retail operations.................................      821,511     (5,160,947)     1,476,140
  Wholesale operations..............................      291,689        512,313        392,467
                                                      -----------    -----------    -----------
     Total..........................................  $ 1,113,200    $(4,648,634)   $ 1,868,607
                                                      ===========    ===========    ===========
</TABLE>


13. SUBSEQUENT EVENT

     On March 16, 1999, the Company signed a definitive agreement to acquire
Coffee People, Inc. Under the terms of the agreement, Coffee People stockholders
will receive $17.75 million in cash, 1,500,000 shares of Diedrich Coffee common
stock, and $5.25 million in cash or stock depending on the success of Diedrich
Coffee's financing efforts. The transaction is expected to close during the
Summer 1999, subject to a number of conditions including the securing of
financing and stockholder and regulatory approval.

     On April 6, 1999, the Company entered into a $1,000,000 loan agreement and
security agreement with Amre Youness, a former director of the Company. All
outstanding principal and interest is due and payable on April 6, 2000. The loan
is secured by the assets of the Company with interest accruing and paid monthly
at the prime rate plus 3%. In connection with the loan agreement, the Company
issued

                                      F-17
<PAGE>   99

                             DIEDRICH COFFEE, INC.



                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


      YEARS ENDED JANUARY 29, 1997, JANUARY 28, 1998 AND JANUARY 27, 1999



warrants to Mr. Youness to purchase 70,000 shares of the Company's common stock
at a price of $5.625 per share. The fair value of the warrants is estimated to
be $100,000. This estimated fair value will be charged to interest expense and
amortized ratably over the life of the loan.


14. SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

     The results of operations for fiscal 1999 and 1998 were as follows:

<TABLE>
<CAPTION>
                                                               FIRST    SECOND     THIRD    FOURTH
                                                              QUARTER   QUARTER   QUARTER   QUARTER
                                                              -------   -------   -------   -------
                                                              (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                           <C>       <C>       <C>       <C>
Fiscal 1999:
  Net sales.................................................  $ 5,923   $6,030    $6,043    $ 6,219
  Operating (loss)..........................................     (649)    (677)     (521)      (418)
  Net (loss)................................................     (746)    (761)     (609)      (446)
  Net (loss) per share......................................     (.13)    (.13)     (.10)      (.07)
Fiscal 1998:
  Net sales.................................................  $ 5,868   $5,811    $5,563    $ 5,740
  Operating (loss)..........................................   (5,390)    (661)     (654)    (2,202)
  Net (loss)................................................   (5,383)    (698)     (739)    (2,293)
  Net (loss) per share......................................    (1.00)    (.13)     (.14)      (.42)
</TABLE>

                                      F-18
<PAGE>   100


                             DIEDRICH COFFEE, INC.



                       UNAUDITED CONDENSED BALANCE SHEETS


                      JANUARY 27, 1999 AND APRIL 28, 1999



<TABLE>
<CAPTION>
                                                              JANUARY 27,     APRIL 28,
                                                                 1999           1999
                                                              -----------    -----------
                                                               (AUDITED)
<S>                                                           <C>            <C>
ASSETS (NOTE 3)
Current Assets:
  Cash......................................................  $ 1,200,861    $   786,356
  Accounts receivable.......................................      263,651        295,910
  Note receivable...........................................      100,000        100,000
  Inventories (Note 2)......................................    1,279,436      1,417,429
  Prepaid expenses..........................................      188,993        527,696
  Income taxes receivable...................................       17,686         17,686
                                                              -----------    -----------
          Total current assets..............................    3,050,627      3,145,077
Property and equipment, net.................................    9,119,859      8,872,401
Costs in excess of net assets acquired, net.................      329,086        322,280
Note receivable -- long-term................................           --         40,000
Other assets................................................      236,880        248,253
                                                              -----------    -----------
          Total assets......................................  $12,736,452    $12,628,011
                                                              ===========    ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
  Current installments of obligations under capital lease...  $   169,488    $   169,488
  Note payable (Note 3).....................................           --      1,000,000
  Accounts payable..........................................    1,415,067      1,217,387
  Accrued compensation......................................      970,034        672,668
  Accrued expenses..........................................    1,039,097      1,018,541
  Provision for store closings and restructuring costs......      112,400        103,143
                                                              -----------    -----------
          Total current liabilities.........................    3,706,086      4,181,227
Obligation under capital lease -- long term.................      283,106        259,049
Long term debt (Note 4).....................................    2,500,000      2,500,000
Deferred rent...............................................      219,865        228,179
                                                              -----------    -----------
          Total liabilities.................................    6,709,057      7,168,455
                                                              -----------    -----------
Stockholders' Equity: (Note 5)
Common stock................................................       61,674         61,736
Additional paid-in capital..................................   18,708,032     18,716,951
Accumulated deficit.........................................  (12,742,311)   (13,319,131)
                                                              -----------    -----------
          Total stockholders' equity........................    6,027,395      5,459,556
                                                              -----------    -----------
Commitments and contingencies
          Total liabilities and stockholders' equity........  $12,736,452    $12,628,011
                                                              ===========    ===========
</TABLE>


                See accompanying notes to financial statements.
                                      F-19
<PAGE>   101


                             DIEDRICH COFFEE, INC.



                  UNAUDITED CONDENSED STATEMENT OF OPERATIONS


             THIRTEEN WEEKS ENDED APRIL 29, 1998 AND APRIL 28, 1999



<TABLE>
<CAPTION>
                                                              THIRTEEN WEEKS    THIRTEEN WEEKS
                                                              ENDED APRIL 29,   ENDED APRIL 28,
                                                                   1998              1999
                                                              ---------------   ---------------
<S>                                                           <C>               <C>
Revenues:
  Retail....................................................    $5,285,060        $5,189,865
  Wholesale and other.......................................       638,301           858,408
  Franchise revenue.........................................            --            50,030
                                                                ----------        ----------
          Total revenues....................................     5,923,361         6,098,303
                                                                ----------        ----------
Cost and Expenses:
  Cost of sales and related occupancy costs.................     2,682,665         2,758,104
  Store operating expenses..................................     2,283,903         2,288,028
  Other operating expenses..................................       148,785           157,508
  Depreciation and amortization.............................       482,222           506,935
  General and administrative expenses.......................       974,848           857,267
                                                                ----------        ----------
          Total.............................................     6,572,423         6,567,842
                                                                ----------        ----------
Operating loss..............................................      (649,062)         (469,539)
Interest expense............................................       (97,273)          (96,097)
Interest and other income...................................         1,510               597
                                                                ----------        ----------
Loss before income taxes....................................      (744,825)         (565,039)
Income tax provision........................................           800             2,800
                                                                ----------        ----------
Net loss....................................................    $ (745,625)         (567,839)
                                                                ==========        ==========
  Basic net loss per share:.................................    $    (0.13)       $    (0.09)
                                                                ==========        ==========
  Diluted net loss per share:...............................    $    (0.13)       $    (0.09)
                                                                ==========        ==========
Weighted average shares outstanding.........................     5,800,991         6,172,512
                                                                ==========        ==========
</TABLE>


                See accompanying notes to financial statements.
                                      F-20
<PAGE>   102


                             DIEDRICH COFFEE, INC.



                  UNAUDITED CONDENSED STATEMENTS OF CASH FLOWS


             THIRTEEN WEEKS ENDED APRIL 29, 1998 AND APRIL 28, 1999



<TABLE>
<CAPTION>
                                                              THIRTEEN WEEKS     THIRTEEN WEEKS
                                                              ENDED APRIL 29,    ENDED APRIL 28,
                                                                   1998               1999
                                                              ---------------    ---------------
<S>                                                           <C>                <C>
Cash flows from operating activities:
  Net loss..................................................    $  (745,625)       $ (567,839)
  Adjustments to reconcile net loss to cash used in
     operating activities:
     Depreciation and amortization..........................        482,222           506,935
     Changes in assets and liabilities:
       Accounts receivable..................................        (16,030)          (32,259)
       Inventories..........................................        173,647          (137,993)
       Prepaid expenses.....................................        (27,010)         (338,703)
       Income taxes receivable..............................         23,165                --
       Note receivable -- long-term.........................             --           (40,000)
       Other assets.........................................            430           (13,922)
       Accounts payable.....................................        (53,670)         (197,680)
       Accrued compensation.................................       (189,616)         (297,366)
       Accrued expenses.....................................        (32,385)          (23,007)
       Deferred rent........................................          9,508             8,314
                                                                -----------        ----------
Net cash used in operating activities.......................       (375,364)       (1,133,520)
                                                                -----------        ----------
Cash flows from investing activities:
     Capital expenditures for property and equipment........       (373,575)         (256,928)
     Property disposition...................................             --                --
                                                                -----------        ----------
Net cash used in investing activities.......................    $  (373,575)       $ (256,928)
                                                                ===========        ==========
Cash flows from financing activities:
     Proceeds from issuance of common stock, net fees
       paid.................................................      1,275,000                --
     Proceeds from note payable.............................             --         1,000,000
     Payment on capital lease obligation....................        (20,613)          (24,057)
                                                                -----------        ----------
Net cash provided by financing activities...................    $ 1,254,387        $  975,943
                                                                -----------        ----------
Net increase (decrease) in cash.............................        505,448          (414,505)
                                                                -----------        ----------
Cash at beginning of period.................................      1,408,161         1,200,861
                                                                -----------        ----------
Cash at end of period.......................................    $ 1,913,609           786,356
                                                                ===========        ==========
Supplemental disclosure of cash flow information:
  Cash paid during the period for:
     Interest...............................................    $    75,000        $   71,641
                                                                ===========        ==========
     Income taxes...........................................    $       800        $    2,800
                                                                ===========        ==========
Non-cash transactions Equipment purchased under capital
  lease.....................................................    $    54,127        $       --
                                                                ===========        ==========
</TABLE>


                 See accompanying notes to financial statements
                                      F-21
<PAGE>   103


                             DIEDRICH COFFEE, INC.



               NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS


                      THIRTEEN WEEKS ENDED APRIL 28, 1999




1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  BASIS OF PRESENTATION

     The unaudited condensed financial statements of Diedrich Coffee, Inc. (the
"Company") have been prepared in accordance with generally accepted accounting
principles for interim financial information. In the opinion of management, all
adjustments (consisting of normal, recurring adjustments and accruals)
considered necessary for a fair presentation of the Company's financial position
at April 28,1999 and the results of operations and cash flows for the thirteen
weeks ended April 28,1999 and April 29,1998 have been included. Results for the
interim periods are not necessarily indicative of the results for an entire
year. This information should be read in conjunction with the financial
statements and the notes thereto included in the Company's Annual Report on Form
10-K for the year ended January 27,1999.

  NET LOSS PER COMMON SHARE

     The computation of basic earnings per share in accordance with Statement of
Financial Accounting Standard ("SFAS") No. 128, "Earnings Per Share" is based on
the weighted average number of common shares outstanding during the periods
presented. All periods presented have been calculated in accordance with SFAS
No. 128.

2. INVENTORIES

     Inventories consist of the following:

<TABLE>
<CAPTION>
                                                              JANUARY 27,    APRIL 28,
                                                                 1999           1999
                                                              -----------    ----------
<S>                                                           <C>            <C>
Green coffee (raw materials)................................  $  412,103     $  532,132
Roasted coffee (finished goods).............................     115,979        181,799
Accessory and specialty items...............................     275,386        220,168
Other food, beverage and supplies...........................     475,968        483,330
                                                              ----------     ----------
                                                              $1,279,436     $1,417,429
                                                              ==========     ==========
</TABLE>

3. NOTE PAYABLE


     On April 6, 1999, the Company entered into a $1,000,000 loan agreement and
security agreement with Amre Youness, a former director of the Company. All
outstanding principal and interest due and payable on April 6, 2000. The loan is
secured by the assets of the Company with interest accruing and paid monthly at
the prime rate plus 3%. In connection with the loan agreement, the Company
issued warrants to Mr. Youness to purchase 70,000 shares of the Company's common
stock at a price of $5.625 per share. The fair value of the warrants is
estimated to be $100,000. This estimated fair value will be charged to interest
expense and amortized ratably over the life of the loan.


                                      F-22
<PAGE>   104

                             DIEDRICH COFFEE, INC.



         NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS (CONTINUED)


                      THIRTEEN WEEKS ENDED APRIL 28, 1999




4. DEBT

     Long-term debt consists of the following:


<TABLE>
<CAPTION>
                                                              JANUARY 27,   APRIL 28,
                                                                 1999          1999
                                                              -----------   ----------
<S>                                                           <C>           <C>
NUVRTY, INC.
Note payable bearing interest at prime rate plus 3 1/2%,
  interest payable monthly. Note is secured by the assets of
  the Company. Due September 30, 2002.......................  $1,000,000    $1,000,000
GRANDVIEW TRUST
Note payable bearing interest at prime rate plus 3 1/2%,
  interest payable monthly. Note is secured by the assets of
  the Company. Due October 15, 2002.........................     750,000       750,000
OCEAN TRUST
Note payable bearing interest at prime rate plus 3 1/2%,
  interest payable monthly. Note is secured by the assets of
  the Company. Due October 16, 2002.........................  $  750,000    $  750,000
                                                              ----------    ----------
                                                              $2,500,000    $2,500,000
                                                              ==========    ==========
</TABLE>


     On September 30, 1997 the Company entered into a promissory note, term loan
agreement and security agreement with Nuvrty, Inc., a Colorado corporation
controlled by Amre Youness, a former director of the Company (the "Nuvrty Loan
Documents"). All outstanding principal and accrued interest is due and payable
on September 30, 2002. The loan is secured by the assets of the Company and
provides for borrowings up to $1,000,000 with interest accruing and paid monthly
at the prime rate plus 3 1/2%. The Company borrowed the full amount under the
loan.

     In connection with the Nuvrty Loan Documents, the Company issued a warrant
to Nuvrty to purchase up to 340,000 shares of the Company's common stock at a
price of $2.25 per share. The warrants are exercisable immediately and expire on
the later of September 30, 2003 or one year following payment in full of the
loan.

     On October 16, 1997 the Company entered into parallel promissory notes,
term loan agreements and security agreements with the Ocean and Grandview Trusts
on terms identical to those entered into with Nuvrty, Inc. (the "Ocean Trust
Loan Documents" and the "Grandview Trust Loan Documents", respectively). The
Ocean Trust Loan Documents and the Grandview Trust Loan Documents provide for
borrowing up to $750,000 from each Trust. Each loan is secured by the assets of
the Company. Interest on advances is accrued and payable monthly at the prime
rate plus 3 1/2%. The Company borrowed $750,000 under each facility. All
outstanding principal and accrued interest is due and payable to each of the
Ocean and Grandview Trusts on October 16, 2002.

     In connection with the Ocean Trust Loan Documents and the Grandview Trust
Loan Documents the Company issued warrants to each Trust respectively to
purchase up to 255,000 shares of the Company's common stock at a price of $2.25
per share. The warrants are exercisable immediately and expire on the later of
October 16, 2003 or one year following payment in full of the respective loans.
The Company used the proceeds from the Ocean Trust and Grandview Trust loans to
pay off and discharge outstanding indebtedness.

     The warrants associated with all the above debt were accounted for in
accordance with the provisions of APB 14, "Accounting for Convertible Debt and
Debt Issued Stock Purchase Warrants." Due to the relative immateriality of the
fair value of the warrants, none of the proceeds from issuance of the debt were
allocated to the warrants. The determination of fair value was calculated using
both a Cost of Replacement Model and the Monte Carlo simulation of possible
warrant exercise.

                                      F-23
<PAGE>   105

                             DIEDRICH COFFEE, INC.



         NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS (CONTINUED)


                      THIRTEEN WEEKS ENDED APRIL 28, 1999




5. STOCKHOLDERS' EQUITY

     On March 30, 1998 the Company agreed to a private placement of 200,000
shares of the Company's common stock to Franchise Mortgage Acceptance Company
("FMAC") at a price of $6.375 (the stock's closing sale price for that day on
the Nasdaq National Stock Market). In addition, FMAC also received an option to
purchase 100,000 additional shares of the Company's common stock; this option
may be exercised in increments of 25,000 shares or more and expires on April 3,
2000. The exercise prices of this option are as follows: 50,000 shares are
exercisable at $10.00 per share and $12.50 per share, respectively. The fair
value of this option is estimated to be $72,042. The estimated fair value of the
option has been charged to equity and will be amortized ratably over the two
year life of the option. This transaction was completed on April 3, 1998.

     On September 22, 1998, 6,140 shares of common stock were issued pursuant to
the exercise of certain Boston Group warrants. On October 28, 1998, 18,382
shares of common stock were issued pursuant to the exercise of certain options
granted under the Company's 1996 Stock Incentive Plan.

     During the last quarter of fiscal 1999, an additional 15,120 shares of
common stock were issued pursuant to the exercise of certain Boston Group
warrants and 7,472 shares of common stock were issued pursuant to the exercise
of options granted under the Company's 1996 Stock Incentive Plan.


     On February 12, 1999, 6,225 shares of common stock were issued pursuant to
the exercise of options granted under the Company's 1996 Stock Incentive Plan.




                                      F-24
<PAGE>   106


                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Stockholders of
Coffee People, Inc.

     We have audited the accompanying consolidated statements of operations, of
stockholders' equity and of cash flows of Coffee People, Inc. (formerly Gloria
Jean's Inc.) and its subsidiaries for the 39-week period ended June 29, 1996.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audit.

     We conducted our audit in accordance with generally accepted auditing
standards of the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.

     In our opinion, the consolidated financial statements audited by us present
fairly, in all material respects, the results of operations and cash flows of
Coffee People, Inc. and its subsidiaries for the 39-week period ended June 29,
1996 in conformity with generally accepted accounting principles in the United
States.

                                      /s/ PricewaterhouseCoopers

Toronto, Ontario
August 16, 1996

                                      F-25
<PAGE>   107


                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Stockholders of
Coffee People, Inc.

     In our opinion, the accompanying consolidated balance sheets and the
related consolidated statements of operations, of stockholders' equity and of
cash flows present fairly, in all material respects, the financial position of
Coffee People, Inc. and its subsidiaries at June 27, 1998 and June 28, 1997, and
the results of their operations and their cash flows for the years then ended,
in conformity with generally accepted accounting principles. These financial
statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform the
audits to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for the opinion expressed
above.

     As discussed in Note 5 to the consolidated financial statements, the
Company changed its method of accounting for long-lived assets to be disposed
of, effective as of the beginning of fiscal 1997.

                                      /s/ PricewaterhouseCoopers LLP

San Francisco, California
August 26, 1998

                                      F-26
<PAGE>   108


                              COFFEE PEOPLE, INC.



                          CONSOLIDATED BALANCE SHEETS


                        JUNE 28, 1997 AND JUNE 27, 1998



<TABLE>
<CAPTION>
                                                              JUNE 28,    JUNE 27,
                                                                1997        1998
                                                              --------    --------
                                                              (IN THOUSANDS EXCEPT
                                                                 SHARE AMOUNTS)
<S>                                                           <C>         <C>
ASSETS
Current assets:
  Cash and cash equivalents.................................  $ 7,281     $ 2,822
  Accounts receivable, net of allowance for doubtful
     accounts of $1,156 and $1,660..........................    2,233       3,262
  Receivable from affiliate.................................      285          --
  Inventories...............................................    3,563       4,052
  Prepaid expenses and other assets.........................      424         713
                                                              -------     -------
  Deferred income taxes.....................................    1,342       2,621
       Total current assets.................................   15,128      13,470
Property, plant and equipment, net..........................    6,415      12,711
Goodwill, net...............................................   16,187      25,967
Other assets................................................       60         113
Deferred income taxes.......................................    1,133       3,434
                                                              -------     -------
       Total assets.........................................  $38,923     $55,695
                                                              =======     =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current portion of long-term debt.........................  $    --     $ 1,279
  Accounts payable..........................................    1,550       1,421
  Payable to related party..................................       --         984
  Accrued liabilities.......................................    1,038       1,010
  Accrued payroll and employee benefits.....................      541         931
  Accrued acquisition expenses..............................       --         631
  Accrual for store closures................................      580       1,291
  Franchisee deposits.......................................      486         459
  Deferred franchise fee income.............................      131         187
                                                              -------     -------
       Total current liabilities............................    4,326       8,193
Long-term debt, less current portion........................       --       3,798
Deferred rent expense.......................................      300         202
                                                              -------     -------
       Total liabilities....................................    4,626      12,193
                                                              -------     -------
Commitments and contingencies (Note 9)
Stockholders' equity:
  Preferred stock, no par value; authorized, 10,000,000
     shares; none issued or outstanding.....................       --          --
  Common stock, no par value; authorized, 5,000,000 shares;
     issued and outstanding, 10,746,040 and 7,460,679
     shares.................................................   35,825      44,630
  Stock subscription notes receivable.......................       --        (338)
  Accumulated deficit.......................................   (1,528)       (790)
                                                              -------     -------
       Total stockholders' equity...........................   34,297      43,502
                                                              -------     -------
       Total liabilities and stockholders' equity...........  $38,923     $55,695
                                                              =======     =======
</TABLE>


The accompanying notes are an integral part of these financial statements.

                                      F-27
<PAGE>   109


                              COFFEE PEOPLE, INC.



                     CONSOLIDATED STATEMENTS OF OPERATIONS


                   THIRTY-NINE WEEKS ENDED JUNE 29, 1996 AND


                  YEARS ENDED JUNE 28, 1997 AND JUNE 27, 1998



<TABLE>
<CAPTION>
                                                              FOR THE
                                                              39-WEEK        FOR THE FISCAL
                                                               PERIOD          YEAR ENDED
                                                               ENDED      --------------------
                                                              JUNE 29,    JUNE 28,    JUNE 27,
                                                                1996        1997        1998
                                                              --------    --------    --------
                                                                       (IN THOUSANDS
                                                                 EXCEPT PER SHARE AMOUNTS)
<S>                                                           <C>         <C>         <C>
Revenues:
  Franchise revenue.........................................  $ 4,971     $ 5,869     $ 6,035
  Corporate store sales.....................................    6,657       7,631      11,436
  Wholesale sales...........................................   13,329      17,079      17,580
                                                              -------     -------     -------
       Total revenues.......................................   24,957      30,579      35,051
                                                              -------     -------     -------
Expenses:
  Cost of goods sold........................................   14,389      18,494      19,296
  Store and other operating expenses........................    4,779       6,080       8,231
  Depreciation and amortization.............................      978       1,152       1,811
  General and administrative expenses.......................    2,825       5,458       4,079
  Provision for store closures..............................       --         580          --
  Acquisition and integration expenses                             --          --         437
                                                              -------     -------     -------
       Total expenses.......................................   22,971      31,764      33,854
                                                              -------     -------     -------
Income (loss) from operations...............................    1,986      (1,185)      1,197
Interest income.............................................      203         426         315
Interest expense............................................       --          --         (46)
                                                              -------     -------     -------
Income (loss) before income taxes...........................    2,189        (759)      1,466
Provision for income taxes..................................      965           4         728
                                                              -------     -------     -------
Income (loss) before cumulative effect of change in
  accounting principle......................................    1,224        (763)        738
Cumulative effect of change in accounting principle, net of
  income tax benefit of $262................................       --        (427)         --
                                                              -------     -------     -------
Net income (loss)...........................................  $ 1,224     $(1,190)    $   738
                                                              =======     =======     =======
Net income (loss) per share -- basic and diluted:
  Income (loss) before cumulative effect of change in
     accounting principle...................................  $   .16     $  (.10)    $   .09
  Cumulative effect of change in accounting principle.......       --        (.06)         --
                                                              -------     -------     -------
     Net income (loss)......................................  $   .16     $  (.16)    $   .09
                                                              =======     =======     =======
</TABLE>


The accompanying notes are an integral part of these financial statements.

                                      F-28
<PAGE>   110


                              COFFEE PEOPLE, INC.



                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY


                   THIRTY-NINE WEEKS ENDED JUNE 29, 1996 AND


                  YEARS ENDED JUNE 28, 1997 AND JUNE 27, 1998


<TABLE>
<CAPTION>
                                                       COMMON STOCK           STOCK
                                                   ---------------------   SUBSCRIPTION
                                                   EQUIVALENT                 NOTES       ACCUMULATED
                                                     SHARES      AMOUNT     RECEIVABLE      DEFICIT      TOTAL
                                                   ----------    -------   ------------   -----------   -------
                                                               (IN THOUSANDS EXCEPT SHARE AMOUNTS)
<S>                                                <C>           <C>       <C>            <C>           <C>
Issuance of common stock.........................   7,460,679    $35,825      $  --         $    --     $35,825
Net income.......................................          --         --         --           1,224       1,224
Dividends........................................          --         --         --          (1,562)     (1,562)
                                                   ----------    -------      -----         -------     -------
Balance, June 29, 1996...........................   7,460,679     35,825         --            (338)     35,487
Net loss.........................................          --         --         --          (1,190)     (1,190)
                                                   ----------    -------      -----         -------     -------
Balance, June 28, 1997...........................   7,460,679     35,825         --          (1,528)     34,297
Gloria Jean's, Inc. reverse merger, net of stock
  issuance costs.................................   3,274,111     11,398       (313)             --      11,085
CP Old, Inc. merger..............................          --      2,498         --              --       2,498
Stock redemption from Second Cup, Inc............          --     (5,116)        --              --      (5,116)
Exercise of stock options........................      11,250         25        (25)             --          --
Net income.......................................          --         --         --             738         738
                                                   ----------    -------      -----         -------     -------
Balance, June 27, 1998...........................  10,746,040    $44,630      $(338)        $  (790)    $43,502
                                                   ==========    =======      =====         =======     =======
</TABLE>

The accompanying notes are an integral part of these financial statements.

                                      F-29
<PAGE>   111


                              COFFEE PEOPLE, INC.



                     CONSOLIDATED STATEMENTS OF CASH FLOWS


                   THIRTY-NINE WEEKS ENDED JUNE 29, 1996 AND


                  YEARS ENDED JUNE 28, 1997 AND JUNE 27, 1998



<TABLE>
<CAPTION>
                                                                FOR THE          FOR THE FISCAL
                                                                39-WEEK            YEAR ENDED
                                                              PERIOD ENDED    --------------------
                                                                JUNE 29,      JUNE 28,    JUNE 27,
                                                                  1996          1997        1998
                                                              ------------    --------    --------
                                                                         (IN THOUSANDS)
<S>                                                           <C>             <C>         <C>
Cash flows from operating activities:
  Net income (loss).........................................    $  1,224      $(1,190)    $   738
  Adjustments to reconcile net income (loss) to net cash
    provided by operating activities:
      Depreciation and amortization.........................         978        1,152       1,811
      Provision for store closures                                    --          580          --
      Deferred income taxes.................................         965         (414)        702
      Write down of assets held for disposal................          --          887         223
      Loss (gain) on disposal of assets.....................          (8)         (65)        147
      Write off of uncollectible income taxes receivable....          --          127          --
      Changes in assets and liabilities, net of amounts
         acquired:
         Accounts receivable................................       1,588          423        (861)
         Receivable from/due to affiliate...................          --         (285)      1,269
         Inventories........................................         236          438          48
         Prepaid expenses and other assets..................         273          (14)        126
         Income taxes receivable............................         (23)         190          --
         Accounts payable...................................        (999)         493      (1,077)
         Accrued liabilities................................        (482)         615      (1,617)
         Accrual for store closures.........................          --           --        (584)
         Income taxes payable...............................          --           --          26
         Franchisee deposits................................        (208)        (138)        (27)
         Deferred franchise fee income......................          --         (129)         56
         Deferred rent expense..............................         (50)          35         (98)
                                                                --------      -------     -------
                                                                   3,494        2,705         882
                                                                --------      -------     -------
Cash flows from investing activities:
  Purchase of property, plant and equipment.................      (1,179)      (2,919)     (2,260)
  Proceeds from disposal of property, plant and equipment            145          369         221
  Acquisition of business...................................     (29,597)          --          --
  Loans to an affiliated company............................      (3,800)       3,800          --
  Cash acquired in Gloria Jean's, Inc. reverse merger, net
    of transaction expenses.................................          --           --       1,258
  Cash received in CP Old, Inc. merger......................          --           --         226
                                                                --------      -------     -------
                                                                 (34,431)       1,250        (555)
                                                                --------      -------     -------
Cash flows from financing activities:
  Proceeds on issuance of shares............................    $ 35,825      $    --     $    --
  Dividends paid............................................          --       (1,562)         --
  Stock redemption from Second Cup, Inc.....................          --           --      (4,675)
  Payments on long-term debt................................          --           --        (111)
                                                                --------      -------     -------
                                                                  35,825       (1,562)     (4,786)
                                                                --------      -------     -------
Increase (decrease) in cash and cash equivalents............       4,888        2,393      (4,459)
Cash and cash equivalents, beginning of period..............          --        4,888       7,281
                                                                --------      -------     -------
Cash and cash equivalents, end of period....................    $  4,888      $ 7,281     $ 2,822
                                                                ========      =======     =======
Supplemental cash flow information:
  Cash paid for income taxes................................    $     23      $    --     $    --
  Noncash transactions:.....................................
    Dividend declared.......................................    $  1,562      $    --     $    --
    Accrual for stock redemption from Second Cup, Inc.......    $     --      $    --     $   441
    Disposal of property, plant and equipment in exchange
      for note receivable...................................    $     --      $    --     $   109
</TABLE>


The accompanying notes are an integral part of these financial statements.

                                      F-30
<PAGE>   112


                              COFFEE PEOPLE, INC.



                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


1. ORGANIZATION, OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND OPERATIONS

     Coffee People, Inc. (Coffee People), formerly Gloria Jean's Inc. (Gloria
Jean's), an Oregon Corporation, is a retailer of gourmet coffee, with 246
franchised and 69 company-owned retail stores operating in 36 states and 6
foreign countries under the names of Gloria Jean's, Coffee People and Coffee
Plantation. The retail stores offer a full range of coffee beverages, coffee
beans, teas and food, as well as a variety of related gifts, supplies, equipment
and accessories.

     On May 19, 1998, the Company issued 7,460,679 shares of its common stock to
Second Cup, Inc. (Second Cup), in exchange for 100% of the outstanding common
stock of Gloria Jean's, a wholly-owned subsidiary of Second Cup. After the
merger, Second Cup owned 69.5% of the outstanding common stock of the combined
company. The merger has been accounted for as a reverse merger in which Gloria
Jean's is the accounting acquirer.

     Prior to the Gloria Jean's reverse merger, Gloria Jean's was merged with CP
Old, Inc., a wholly-owned subsidiary of Second Cup, and the combined company
continued as Gloria Jean's. At the time of the CP Old, Inc. merger, CP Old, Inc.
had no operations.

     On October 16, 1995, the Company acquired all of the issued and outstanding
shares of stock of Edglo Enterprises (Edglo) and its wholly-owned subsidiary
companies, and certain other assets.

     The consolidated financial statements include the accounts of Coffee People
and its wholly-owned subsidiaries (the Company). All significant intercompany
accounts and transactions have been eliminated in consolidation.

     Under its franchise agreements, the Company develops and constructs a new
store, provides training, and assists in the grand opening and merchandising for
which it receives an initial franchise fee. Ongoing charges to franchisees
include a royalty fee of 6% of gross sales and an advertising fund contribution
of up to 3% of gross sales. Franchisees are required to purchase all of their
coffee from the Company, which is roasted in the Company's facility in
California, except for those franchisees who commenced operations prior to July
1993. These latter franchisees are required to purchase approximately 85% of
their coffee requirements from the Company.

FISCAL YEAR END

     The Company's fiscal year is a fifty-two or fifty-three week period ending
on the last Saturday in June. Fiscal 1998 and 1997 each consisted of fifty-two
weeks.

FINANCIAL STATEMENT PRESENTATION

     Certain reclassifications of prior period amounts have been made to conform
with the June 27, 1998 presentation.

USE OF ESTIMATES

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

                                      F-31
<PAGE>   113

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


FAIR VALUE OF FINANCIAL INSTRUMENTS

     The Company's financial instruments consist of cash and cash equivalents,
accounts receivable, accounts payable and debt instruments. At June 27, 1998 and
June 28, 1997, the fair value of the Company's receivables, accounts payable,
and debt under loans approximated the carrying value.

CONCENTRATION OF CREDIT

     Accounts receivable primarily consist of amounts related to royalties and
sales of whole beans and related products to franchisees. The Company extends
credit to the majority of its franchisees. Credit losses are provided for in the
financial statements based upon the Company's previous experience and
management's expectations.

CASH AND CASH EQUIVALENTS

     The Company considers all highly liquid instruments with a maturity of
three months or less at the time of purchase to be cash equivalents. The
concentration of credit risk associated with cash and cash equivalents is low
due to the credit quality of the financial institutions and the liquidity of
these financial instruments.

INVENTORIES

     Inventories are valued at the lower of cost (first-in, first-out) or
market. Certain of the Company's inventories are subject to price fluctuations.
Cost includes materials, labor and manufacturing overhead.

PROPERTY, PLANT AND EQUIPMENT

     Property, plant and equipment are stated at cost. Depreciation of property,
plant and equipment is provided using the straight-line method over the
estimated useful lives of the assets ranging from three to seven years for
equipment, furniture and fixtures, and twenty-five years for buildings.
Leasehold improvements are capitalized and amortized on a straight-line basis
over the shorter of the initial lease term or the estimated useful lives of the
assets, generally ten years. Maintenance and repairs are charged to expense as
incurred.

GOODWILL

     Amortization of goodwill is provided using the straight-line method over 40
years. Accumulated amortization as of June 27, 1998 and June 28, 1997 was $1,276
and $801, respectively. Amortization expense for the fiscal years ended June 27,
1998 and June 28, 1997, and the 39-week period ended June 29, 1996 was $475,
$455 and $348, respectively.

     The Second Cup Ltd., the largest specialty coffee retailer in Canada, has
been in operation since 1975. At the time of the acquisition of Gloria Jean's in
September 1995, the transaction was considered as a platform for the Second Cup
Ltd. to expand their well established operations into the United States. Since
specialty coffee's place in the North American marketplace has been established
over an extensive period and is not considered to be restricted by any existing
regulatory, contractual or market factors, management determined 40 years to be
an appropriate useful life over which to amortize the goodwill.

IMPAIRMENT OF LONG-LIVED ASSETS

     Effective as of the beginning of fiscal 1997, the Company adopted the
provisions of Statement of Financial Accounting Standards No. 121, "Accounting
for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed
Of" (SFAS 121), on a prospective basis. SFAS 121 requires the Company to review
long-lived assets and certain identifiable intangibles, including goodwill, for
impairment

                                      F-32
<PAGE>   114

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


whenever events or changes in circumstances indicate that the carrying amount of
an asset may not be recoverable. The assessment of impairment is based on the
estimated undiscounted future cash flows from operating activities compared with
the carrying value of the assets. If the undiscounted future cash flows of an
asset are less than the carrying value, a write-down would be recorded, measured
by the amount of the difference between the carrying value of the asset and the
fair value of the asset. Management believes there has been no decline in the
carrying value of long-lived assets, including goodwill.

     Assets to be disposed of are recorded at the lower of carrying amount or
fair value less cost to sell (Note 5). Such assets are not depreciated while
held for sale.

FRANCHISE OPERATIONS

     Initial franchise fees for stores are deferred and recognized as income
when the store has opened. Franchise revenue consists of royalties and franchise
fees. Such amounts totaled $5,395 and $640, respectively, for the fiscal year
ended June 27, 1998, $5,368 and $501, respectively, for the fiscal year ended
June 28, 1997, and $4,242 and $729, respectively, for the 39-week period ended
June 29, 1996. Costs directly associated with franchise operations, excluding
cost of sales, were $1,745, $1,930 and $1,048, respectively, for the fiscal
years ended June 27, 1998 and June 28, 1997, and the 39-week period ended June
29, 1996. Cost of sales related to franchise operations was $14,020, $13,516 and
$11,551, respectively, for the fiscal years ended June 27, 1998 and June 28,
1997, and the 39-week period ended June 29, 1996.

DEFERRED RENT EXPENSE

     Certain of the Company's lease agreements provide for scheduled rent
increases during the term of the lease. Rent is expensed on a straight-line
basis over the initial lease term.

STORE OPENING COSTS

     Costs incurred in connection with start-up and promotion of new stores are
expensed as incurred.

ADVERTISING

     Advertising costs are expensed as incurred. For the fiscal years ended June
27, 1998 and June 28, 1997, and the 39-week period ended June 29, 1996,
advertising costs were $325, $341 and $156, respectively.

INCOME TAXES

     The Company accounts for income taxes using the liability method. Under
this method, deferred income taxes are provided for the temporary differences
between the financial reporting basis and the tax basis of the Company's assets
and liabilities. A valuation allowance is provided against deferred tax assets
to the extent that it is more likely than not that the asset will not be
realized.

     The Company's results of operations were included in Second Cup's
consolidated federal and state income tax returns until the Gloria Jean's
reverse merger on May 19, 1998 (Note 2). For financial reporting purposes,
Second Cup allocated income taxes to the Company as though it were a separate
taxpayer.

Accounting for stock-based compensationThe Company measures compensation cost
for employee stock options and similar equity instruments using the intrinsic
value-based method of accounting.

EARNINGS PER SHARE

     The Company adopted the provisions of Statement of Financial Accounting
Standards No. 128, "Earnings Per Share" (SFAS 128) as of the beginning of the
second quarter of fiscal 1998. SFAS 128

                                      F-33
<PAGE>   115

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)



required the Company to replace its traditional earnings per share (EPS)
disclosures with a dual presentation of basic and diluted EPS and to restate all
prior EPS data presented. During the fiscal years ended June 27, 1998 and June
28, 1997, and the 39-week period ended June 29, 1996, basic and diluted EPS are
the same. The number of shares used in the EPS calculation were 7,812,491,
7,460,679 and 7,460,679, respectively, for the fiscal years ended June 27, 1998
and June 28, 1997, and the 39-week period ended June 29, 1996. Historical EPS
prior to the Gloria Jean's merger has been retroactively restated to reflect the
equivalent number of shares received in the reverse merger (Note 2).


2. MERGERS AND ACQUISITIONS

GLORIA JEAN'S REVERSE MERGER

     On May 19, 1998, Coffee People, Inc. (Old Coffee People) issued 7,460,679
shares of common stock having a value of $11,398, net of stock issuance costs of
$1,330, to Second Cup in exchange for 100% of the outstanding common stock of
Gloria Jean's. The merger has been accounted for as a reverse merger in which
Gloria Jean's is the accounting acquirer. The historical records of Gloria
Jean's became the historical records of the company, and the purchase method of
accounting was applied to the Old Coffee People assets acquired and liabilities
assumed to the extent of Second Cup's 69.5% ownership interest. The results of
operations of Old Coffee People have been included with those of Gloria Jean's
beginning May 19, 1998. Historical stockholders' equity and EPS prior to the
merger have been retroactively restated for the equivalent number of shares
received in the merger after giving effect to the difference in par value of
Gloria Jean's common stock ($1 par value) and Old Coffee People's common stock
(no par value). Pursuant to the merger agreement, Gloria Jean's redeemed a
portion of its current outstanding common stock from Second Cup prior to the
merger. The stock was redeemed for an amount which left not less than $2,500 in
cash and cash equivalents in the accounts of Gloria Jean's after payment of
expenses incurred related to the merger. The stock redemption totaled $5,116.

     Old Coffee People sells coffee beverages, coffee beans, cookies, pastries,
ice cream, shakes and coffee-related merchandise at company-owned retail stores
located principally in Oregon and Arizona. The following is the allocation of
the purchase price to the net assets acquired at fair value:

<TABLE>
<S>                                                           <C>
Issuance of common stock, net of stock issuance costs.......  $11,398
Transaction costs...........................................      838
                                                              -------
  Total purchase price......................................   12,236
                                                              -------
  Net assets acquired.......................................    2,003
                                                              -------
Cost in excess of net assets acquired.......................  $10,233
                                                              =======
</TABLE>

     The following unaudited pro forma information is presented to show the
results of operations had the acquisition occurred June 29, 1996:


<TABLE>
<CAPTION>
                                                              FOR THE FISCAL YEAR
                                                                     ENDED
                                                              --------------------
                                                              JUNE 28,    JUNE 27,
                                                                1997        1998
                                                              --------    --------
<S>                                                           <C>         <C>
Total revenues..............................................  $52,190     $56,147
Income before cumulative effect of change in accounting
  principle.................................................   (7,747)        520
Net income (loss)...........................................   (8,174)        520
Earnings (loss) per share -- basic and diluted..............  $  (.76)    $   .05
</TABLE>


     The above results of operations are not intended to be indicative of the
results of operations which actually would have been realized had the
acquisition occurred as of June 29, 1996, nor of the future results of
operations of the combined company.

                                      F-34
<PAGE>   116

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


     The Company has developed a plan to consolidate certain corporate functions
and to restructure Old Coffee People's operations. Such plan includes relocating
certain Old Coffee People corporate employees to the Company's Castroville,
California headquarters, terminating corporate employees with duplicative
functions, consolidating the roasting of coffee in the Company's Castroville
roasting facility and franchising Old Coffee People's retail stores. Management
anticipates that the relocation and termination of employees will be completed
by November 1998 and a majority of the retail stores will be franchised by the
end of 1999. As of June 27, 1998, the Company accrued $548 related to these
activities. These costs have been capitalized and recorded as an increase in
goodwill to the extent of Second Cup's 69.5% ownership interest. The remaining
costs were charged to expense and are included in acquisition and integration
expenses.

CP OLD, INC. MERGER

     In May 1998, Gloria Jean's was merged with CP Old, Inc., a wholly-owned
subsidiary of Second Cup, and the combined company continued as Gloria Jean's.
At the time of the merger, CP Old, Inc. had no operations. Upon closing of the
merger, the assets and liabilities of CP Old, Inc. were transferred at their
historical carrying values with a corresponding increase in stockholders'
equity. Such assets and liabilities consisted of the following:

<TABLE>
<S>                                                           <C>
Cash........................................................  $  226
Deferred tax assets.........................................   2,272
                                                              ------
  Net assets................................................  $2,498
                                                              ======
</TABLE>

EDGLO ACQUISITION

     On October 16, 1995, the Company acquired Edglo. The effective date of the
acquisition was designated as September 30, 1995 for convenience purposes. The
acquisition has been accounted for using the purchase method of accounting. The
following is the allocation to the net assets acquired at fair value of the
purchase price paid of $29,597 (including acquisition costs of $350):

<TABLE>
<S>                                                           <C>
Current assets..............................................  $10,723
Capital assets..............................................    4,972
Other assets................................................       68
Goodwill....................................................   18,609
                                                              -------
                                                               34,372
                                                              -------
Current liabilities.........................................    4,460
Other liabilities...........................................      315
                                                              -------
                                                                4,775
                                                              -------
Net assets acquired.........................................  $29,597
                                                              =======
</TABLE>

     During the fiscal year ended June 27, 1998, the Company received $642
(included as a reduction in general and administrative expenses) from the former
owners of Edglo pursuant to an escrow agreement. This amount represents a
reimbursement for certain expenses incurred by Gloria Jean's as a result of the
Edglo acquisition. Such expenses were included in general and administrative
expenses in years prior to fiscal 1998.

                                      F-35
<PAGE>   117

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


3. INVENTORIES

     Inventories consist of the following:


<TABLE>
<CAPTION>
                                                            JUNE 28,    JUNE 27,
                                                              1997        1998
                                                            --------    --------
<S>                                                         <C>         <C>
Coffee
  Unroasted...............................................   $1,175      $2,169
  Roasted.................................................      840         368
Other merchandise held for sale...........................      490         898
Supplies..................................................    1,058         617
                                                             ------      ------
                                                             $3,563      $4,052
                                                             ======      ======
</TABLE>


     During the fiscal year ended June 28, 1997, inventory writedowns resulting
from excess inventory totaled approximately $600.

4. PROPERTY, PLANT AND EQUIPMENT

     Property, plant and equipment consist of the following:


<TABLE>
<CAPTION>
                                                           JUNE 28,    JUNE 27,
                                                             1997        1998
                                                           --------    --------
<S>                                                        <C>         <C>
Land.....................................................  $    --     $   786
Building.................................................       --         745
Manufacturing equipment..................................    2,460       2,580
Leasehold improvements...................................    3,893       6,954
Furniture, fixtures and other............................    2,044       4,572
                                                           -------     -------
                                                             8,397      15,637
Less: Accumulated depreciation...........................   (1,095)     (2,071)
Less: Write down of assets held for disposal.............     (887)       (855)
                                                           -------     -------
                                                           $ 6,415     $12,711
                                                           =======     =======
</TABLE>


     Included above in manufacturing equipment and leasehold improvements are
assets under construction of $89 at June 27, 1998 and $539 at June 28, 1997.

5. ASSETS HELD FOR SALE AND PROVISION FOR STORE CLOSURE COSTS

     Effective as of the beginning of fiscal 1997, the Company adopted the
provisions of SFAS 121. The initial application of SFAS 121 to long-lived assets
held for disposal at June 30, 1996 resulted in a non-cash charge of $427 (net of
tax benefit of $262) which represents the adjustment required to remeasure such
assets at the lower of carrying amount or fair value less cost to sell.
Long-lived assets held for disposal consist of leasehold improvements and
furniture, fixtures and other property at the Company's corporate-owned stores
which management plans to sell to franchisees.

     During fiscal 1998 and 1997, the Company recorded additional charges of
$223 and $198 (included in general and administrative expenses), respectively,
to remeasure long-lived assets at corporate-owned stores which management plans
to sell to franchisees or close, at the lower of carrying amount or fair value
less cost to sell. As of June 27, 1998, all of the Gloria Jean's corporate-owned
stores are held for sale to franchises. Assets held for sale at June 27, 1998
and June 28, 1997 had adjusted carrying values of $2,895 and $1,560,
respectively. Revenues and operating income (losses) for these stores totaled
$9,030 and $(1,204), respectively, for the fiscal year ended June 27, 1998,
$7,051 and $(368), respectively, for the fiscal year ended June 28, 1997, and
$5,592 and $176, respectively, for the 39-week period ended June 29,

                                      F-36
<PAGE>   118

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


1996. During the fiscal year ended June 27, 1998, the Company sold eight
corporate-owned stores. The Company is negotiating with a third-party equipment
leasing company for a sale-leaseback of substantially all of the Gloria Jean's
corporate-owned store assets. Management believes the selling price for these
store assets will approximate their carrying value at June 27, 1998. While the
corporate-owned stores are being actively marketed for sale, the Company expects
the period of sale may exceed one year for some of the stores.

     As of June 28, 1997, the Company determined that it was not feasible to
sell eight of the corporate-owned stores held for disposal and recorded a
provision of $580 for store closure costs consisting primarily of lease
termination costs. The Company incurred costs of $530 for store closures during
fiscal 1998 and charged this amount against the accrual for store closures.

     As of June 27, 1998, the accrual for store closures consists of closure
costs at the Old Coffee People corporate-owned stores which were closed as of
the Gloria Jean's reverse merger date. The accrual of $1,291 consists primarily
of lease termination costs. The Company is working with local real estate
brokers to market, re-lease or sublease all of these stores.

6. DEBT

     The Company assumed debt in connection with the Gloria Jean's reverse
merger. Such debt consists of the following at June 27, 1998:

<TABLE>
<S>                                                           <C>
Note payable to bank, payable in monthly installments of $6
  each, plus interest at 9.0%, commencing September 1, 1995,
  due August 1, 1998........................................  $    12
Note payable to bank, payable in monthly installments of
  $100 each, plus interest at two different interest rates
  (8.0% at June 27, 1998), commencing June 1, 1997, due May
  1, 2002...................................................    4,700
Note payable to stockholder (also a director), payable in
  monthly installments of $3, including interest at 2.0%
  over the prime rate (10.50% at June 27, 1998), due
  December 1, 2002..........................................      149
Note payable to the Port of Portland, payable in monthly
  installments of $5, commencing April 8, 1995, including
  interest at 12.0%, due March 8, 2003......................      216
                                                              -------
                                                                5,077
Less-current portion........................................   (1,279)
                                                              -------
                                                              $ 3,798
                                                              =======
</TABLE>

     The Company has a line of credit agreement with a bank in the amount of
$500 expiring August 1999. The interest rate for amounts drawn under the line is
0.5% over the prime rate. There is no amount outstanding under the line of
credit at June 27, 1998. Of the $500 line, a total of $73 is reserved for use
under a letter of credit dated September 1998.

     The Company has a revolving line of credit agreement with Second Cup
Limited in the amount of $4,000 expiring May 2003. The interest rate for amounts
drawn under the line is 11.5%. There is no amount outstanding under the line of
credit at June 27, 1998.

     The bank notes and line of credit are secured by substantially all of Old
Coffee People's assets, including accounts receivable, inventories, trade
fixtures and equipment. These debt agreements contain restrictions relating to
specified financial ratios as well as the lender's standard covenants and
restrictions. As of June 27, 1998, the Company was in compliance with all debt
covenants.

     The stockholder note is secured by substantially all of the Company's
assets and is subordinated to the bank notes.

                                      F-37
<PAGE>   119

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


     The principal payments on long-term debt are as follows at June 27, 1998:

<TABLE>
<S>                                                           <C>
1999........................................................  $1,279
2000........................................................   1,268
2001........................................................   1,271
2002........................................................   1,179
2003........................................................      80
                                                              ------
                                                              $5,077
                                                              ======
</TABLE>

7. INCOME TAXES

     The Company's provision (benefit) for income taxes consists of the
following:


<TABLE>
<CAPTION>
                                                                           FOR THE FISCAL
                                                          FOR THE            YEAR ENDED
                                                          39-WEEK       --------------------
                                                       PERIOD ENDED     JUNE 28,    JUNE 27,
                                                       JUNE 29, 1996      1997        1998
                                                       -------------    --------    --------
<S>                                                    <C>              <C>         <C>
Current provision
  Federal............................................      $ --          $ 135        $ 26
  State..............................................        --             21          --
                                                           ----          -----        ----
                                                             --            156          26
                                                           ----          -----        ----
Deferred provision (benefit)
  Federal............................................       863           (371)        628
  State..............................................       102            (43)         74
                                                           ----          -----        ----
                                                            965           (414)        702
                                                           ----          -----        ----
                                                           $965          $(258)       $728
                                                           ====          =====        ====
</TABLE>


     The Company's provision (benefit) for income taxes is included in the
financial statements as follows:


<TABLE>
<CAPTION>
                                                                           FOR THE FISCAL
                                                          FOR THE            YEAR ENDED
                                                          39-WEEK       --------------------
                                                       PERIOD ENDED     JUNE 28,    JUNE 27,
                                                       JUNE 29, 1996      1997        1998
                                                       -------------    --------    --------
<S>                                                    <C>              <C>         <C>
Continuing operations................................      $965          $   4        $728
Cumulative effect of change in accounting
  principle..........................................        --           (262)         --
                                                           ----          -----        ----
                                                           $965          $(258)       $728
                                                           ====          =====        ====
</TABLE>


     The cumulative effect of change in accounting principle of $427 is net of
an income tax benefit of $262, comprised of federal and state income taxes.

     The reconciliation of the statutory federal income tax rate to the
Company's effective income tax rate is as follows:


<TABLE>
<CAPTION>
                                                         FOR THE           FOR THE FISCAL
                                                      39-WEEK PERIOD         YEAR ENDED
                                                          ENDED         --------------------
                                                         JUNE 29,       JUNE 28,    JUNE 27,
                                                           1996           1997        1998
                                                      --------------    --------    --------
<S>                                                   <C>               <C>         <C>
Federal statutory rate..............................       34.0%         (34.0)%      34.0%
State income taxes, net of federal benefit..........        4.0           (4.0)        4.0
Amortization of nondeductible goodwill..............        6.0           22.8        12.0
Write-off of uncollectible income taxes
  receivable........................................         --           16.7          --
Other...............................................        0.1           (1.5)       (0.3)
                                                           ----          -----        ----
                                                           44.1%           0.0%       49.7%
                                                           ====          =====        ====
</TABLE>


                                      F-38
<PAGE>   120

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


     The components of the Company's net deferred tax assets and liabilities
consist of the following:


<TABLE>
<CAPTION>
                                                              JUNE 28,    JUNE 27,
                                                                1997        1998
                                                              --------    --------
<S>                                                           <C>         <C>
Deferred tax assets
  Allowance for doubtful accounts...........................   $  628      $  588
  Net operating loss carryforwards (NOLs)...................    1,281       3,913
  Asset write downs, store closures and relocation
     provisions.............................................      635       1,748
  Basis difference in property, plant and equipment.........       --         155
  Employee benefits.........................................       --         151
  Other.....................................................       48         199
                                                               ------      ------
                                                                2,592       6,754
Valuation allowance.........................................       --        (699)
                                                               ------      ------
Net deferred tax assets.....................................    2,592       6,055
Deferred tax liability
  Basis difference in property, plant and equipment.........     (117)         --
                                                               ------      ------
Net deferred tax assets.....................................   $2,475      $6,055
                                                               ======      ======
</TABLE>


     During the fiscal year ended June 28, 1997, the Company reversed a $1,619
valuation allowance related to NOLs acquired from Edglo. The non-cash adjustment
to the valuation allowance was recorded as a reduction in goodwill.

     In connection with the Gloria Jean's reverse merger (Note 2), the Company
recorded a deferred tax asset of $2,010, net of a valuation allowance of $699.
This amount was recorded as a reduction to goodwill arising from the Gloria
Jean's reverse merger. The valuation allowance of $699 relates to NOLs of Old
Coffee People which, due to limitations on utilization of the NOLs, management
believes are not more likely than not realizable. To the extent these NOLs are
utilized, goodwill will be reduced.

     In connection with the CP Old, Inc. merger, the Company recorded a deferred
tax asset of $2,272 related to CP Old, Inc. NOLs which management believes will
more likely than not be realized. The effect of recording this deferred tax
asset was an increase in stockholders' equity (common stock).

     Based on internal forecasts and industry trends, management believes it is
more likely than not the deferred tax assets of $6,055 at June 27, 1998 will be
realized through future taxable income.

     The Company has federal NOLs of approximately $10,298 which expire as
follows:

<TABLE>
<S>                                                          <C>
2010.......................................................  $ 3,938
2011.......................................................    3,056
2012.......................................................    2,986
2013.......................................................      318
                                                             -------
                                                             $10,298
                                                             =======
</TABLE>

     Approximately $1,840 of these NOLs are available to offset Old Coffee
People's future taxable income. Pursuant to Internal Revenue Code Section 382
(Section 382), utilization of these NOLs is limited to $700 per year.
Approximately $6,620 of these NOLs are available to offset Gloria Jean's future
taxable income. Pursuant to Section 382, utilization of these NOLs is limited to
$568 per year. Utilization of all of the Company's NOLs may be further limited
in the event of a change in ownership of the Company.

                                      F-39
<PAGE>   121

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


8. FRANCHISED AND COMPANY-OWNED STORES

     The number of retail stores is as follows:

<TABLE>
<CAPTION>
                                                                            COMPANY-
                                                              FRANCHISED     OWNED
                                                                STORES       STORES
                                                              ----------    --------
<S>                                                           <C>           <C>
Beginning of period, June 28, 1997..........................     236           31
Opened/acquired.............................................      14           51
Franchised..................................................       8           (8)
Closed......................................................     (12)          (5)
                                                                 ---           --
End of period, June 27, 1998................................     246           69
                                                                 ===           ==
</TABLE>

9. MINIMUM LEASE COMMITMENTS AND CONTINGENT LIABILITIES

     The Company leases certain retail store, office and warehouse facilities
under operating leases expiring through 2008. The Company is the lessee in most
of the franchisees' lease agreements. The Company has sublease agreements with
individual franchisees, whereby the franchisee assumes responsibility for and
makes lease payments directly to the landlord. The Company also has sublease
agreements for certain company-owned stores and office facilities whereby the
sublease tenants are responsible for the lease payments. Rental expense is
reported net of sublease income in accordance with retail industry practice.
Most lease agreements contain renewal options at varying terms and rent
escalation clauses. Certain leases provide for contingent rentals based upon
gross sales.

     Rental expense under lease agreements for the fiscal year ended June 27,
1998 and June 28, 1997, and the 39-week period ended June 29, 1996 was $2,159,
$1,700 and $1,540, respectively, net of sublease income.

     Minimum future lease commitments as of June 27, 1998 are as follows:

<TABLE>
<CAPTION>
                                                      GROSS                       NET
                                                     MINIMUM        LESS        MINIMUM
                                                      LEASE       SUBLEASE       LEASE
                                                   COMMITMENTS    RENTALS     COMMITMENTS
                                                   -----------    --------    -----------
<S>                                                <C>            <C>         <C>
1999.............................................    $11,853      $ 8,000       $ 3,853
2000.............................................     11,281        7,589         3,692
2001.............................................     10,033        6,708         3,325
2002.............................................      8,470        5,596         2,874
2003.............................................      7,158        4,490         2,668
Thereafter.......................................     15,720        8,438         7,282
                                                     -------      -------       -------
                                                     $64,515      $40,821       $23,694
                                                     =======      =======       =======
</TABLE>

     As of June 28, 1997, the Company accrued $420 (included in accrued
liabilities) related to its obligation to repurchase a franchised store if the
franchised store did not meet certain financial targets. When this franchised
store was repurchased, the Company intended to close it. The amount accrued
consisted primarily of the estimated repurchase price and lease termination
costs. Costs incurred to repurchase and close the franchised store were $373 as
of June 27, 1998. During the fiscal year ended June 27, 1998, the Company was
reimbursed for such costs pursuant to an escrow agreement with the former owners
of Gloria Jean's (Note 2).

     As of June 27, 1998, the Company has approximately $4,200 of outstanding
purchase commitments related to green coffee.

                                      F-40
<PAGE>   122

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


     The Company has an agreement with a supplier to purchase substantially all
of the coffee requirements for its Oregon stores through January 1999.

     As a requirement under a lease with the Port of Portland, the Company is
committed to enter into a joint venture with a third party for one of the
Company's stores at Portland International Airport. Once the agreement is
finalized, the Company will have a 49% ownership interest in that store.

     The Company is subject to litigation in the ordinary course of business. In
the opinion of management, the ultimate outcome of existing litigation would not
have a material adverse effect on the Company's financial condition, results of
operations or cash flows.

10. STOCK SUBSCRIPTION NOTES RECEIVABLE

     The Company has stock subscription notes receivable which were issued
primarily by Old Coffee People to certain officers and employees upon the
exercise of incentive stock options. The notes bear interest at the rate of 8.5%
per annum from the date of exercise and are due from December 1998 through May
2003. The notes provide that in the event any of the common stock is sold before
the notes mature, all accrued interest and a pro rata portion of the principal
balance must be paid.

11. INCENTIVE PLANS

STOCK OPTION PLANS

     At the time of the Gloria Jean's reverse merger, Old Coffee People had four
stock option plans -- the 1993 Stock Option Plan, the 1994 Stock Option Plan,
the 1995 Stock Option Plan and the 1996 Stock Option Plan. These stock option
plans continued in effect subsequent to the Gloria Jean's reverse merger.
Optionholders as of the merger date were given the opportunity to reprice their
existing stock options at a price equal to the fair market value of the stock on
the date the repricing was approved by the Board of Directors. Optionholders
choosing to reprice their stock options cancelled their option shares and
received a reduced number of new option shares on the repricing date. No options
were repriced as of June 27, 1998. On August 1, 1998, seven optionholders
elected to reprice their stock options. As a result, 302,000 old option shares
with a weighted average price per share of $9.21 were surrendered and 77,850 new
option shares were issued at an exercise price of $3.20 per share. The exercise
price exceeded the fair market value on the grant date.

     Effective May 19, 1998, the Company adopted the 1998 Stock Option Plan.
Under all five stock option plans, key employees and consultants may be granted
either incentive or nonqualified stock options. Incentive stock options must
comply with the requirements of the Internal Revenue Code, may be granted only
to employees and may be granted at not less than the fair market value of the
stock at the date of grant. Nonqualified options may be granted to employees and
consultants at not less than 85% of the fair market value of the stock at the
date of grant. Cancelled options are available for future grant. The number of
options granted, the option price, the term of the option and the vesting period
are determined by the Board of Directors.

                                      F-41
<PAGE>   123

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


     Stock option activity under the aforementioned stock options plans was as
follows:

<TABLE>
<CAPTION>
                                                                           WEIGHTED
                                                                            AVERAGE
                                                              NUMBER OF    PRICE PER
                                                               SHARES        SHARE
                                                              ---------    ---------
<S>                                                           <C>          <C>
Outstanding at Gloria Jean's reverse merger date............   342,439       $8.57
Granted.....................................................   248,000        3.20
Exercised...................................................   (11,250)       2.22
                                                               -------       -----
  Outstanding at June 27, 1998..............................   579,189       $6.39
                                                               =======       =====
</TABLE>

     For all five plans, there were 1,005,953 shares of unissued common stock
reserved for issuance at June 27, 1998. Options to purchase 188,565 shares with
a weighted average exercise price of $8.84 were exercisable at June 27, 1998.

     Options outstanding and exercisable, and related weighted average life
information by grant price as of June 27, 1998 were as follows:

<TABLE>
<CAPTION>
                                     WEIGHTED AVERAGE
OPTION     OPTIONS       OPTIONS      REMAINING LIFE
PRICE    OUTSTANDING   EXERCISABLE       (YEARS)
- ------   -----------   -----------   ----------------
<S>      <C>           <C>           <C>
$ 2.22      13,689        13,689             5
  3.20     248,000            --            10
  4.75       5,000         1,000             9
  5.56       2,000           400             9
  6.50      30,000         6,000             9
  6.94      16,500         3,300             9
  8.00      21,000        18,376             6
  9.00      63,000        37,800             8
 10.00     150,000        90,000             7
 10.00      30,000        18,000             8
           -------       -------
           579,189       188,565
           =======       =======
</TABLE>

     No compensation cost has been recognized for the 1998 Stock Option Plan. If
compensation cost for this plan had been determined based on the fair value at
the grant date, the Company's net income and net income per share for the fiscal
year ended June 27, 1998 would be as follows:

<TABLE>
<S>                                                           <C>
Net income..................................................  $696
Net income per share -- basic and diluted...................  $.09
</TABLE>

     The Company used the Black-Scholes option pricing model to estimate the
fair value of options granted during the fiscal year ended June 27, 1998 (no
options were granted during the fiscal year ended June 28, 1997 or the 39-week
period ended June 29, 1996). The weighted average assumptions used to compute
compensation cost in the above pro forma and to estimate the weighted average
fair market value of options granted are as follows:

<TABLE>
<S>                                                           <C>
Risk-free interest rate.....................................    5.5%
Dividend yield..............................................      0%
Volatility..................................................     70%
Expected term (years).......................................      5
Weighted average fair market value..........................  $1.94
</TABLE>

                                      F-42
<PAGE>   124

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


EMPLOYEE STOCK PURCHASE PLAN

     At the time of the Gloria Jean's reverse merger, Old Coffee People had an
Employee Stock Purchase Plan (the ESPP) under which 150,000 shares of common
stock have been reserved for issuance to and purchase by employees of Old Coffee
People. The ESPP continued after the reverse merger. All Old Coffee People
employees with over four months of service who work more than 20 hours per week
and who do not own stock and stock options for more than 5% of the Company's
stock are eligible to participate in the ESPP. The ESPP is intended to qualify
as an "employee stock purchase plan" under Section 423 of the Internal Revenue
Code. No shares were purchased under the ESPP during the fiscal year ended June
27, 1998.

12. RETIREMENT PLANS

     Effective March 1, 1997, the Company adopted a tax deferred savings plan
(the 401(k) Plan). Substantially all employees with over one year of service are
eligible to participate in the 401(k) Plan. Participants who choose to
participate may contribute up to 15% of their pretax compensation to the 401(k)
Plan subject to the statutorily prescribed annual limits. All contributions to
the 401(k) Plan are fully vested and nonforfeitable at all times. The Company
does not match employee contributions.

     Old Coffee People has a tax deferred savings plan (Old Coffee People 401(k)
Plan) which covers all employees of Old Coffee People with over six months of
service and who work an average of at least 30 hours per week. Participants may
contribute up to 20% of their pretax compensation to the Old Coffee People
401(k) Plan subject to the statutorily prescribed annual limits. All
contributions to the Old Coffee People 401(k) Plan, including company
contributions, are fully vested and nonforfeitable at all times. Company
contributions were immaterial during the fiscal year ended June 27, 1998.

13. RELATED PARTY TRANSACTIONS

     During the period ended June 29, 1996, the Company issued 1,200 shares of
its common stock to Second Cup for cash of $35,825.

In February 1996, the Company commenced roasting coffee for CP Old, Inc.

     The Company initially charged CP Old, Inc. a roasting fee and subsequently
sold roasted coffee to CP Old, Inc. For the fiscal year ended June 28, 1997 and
the 39-week period ended June 29, 1996, total sales to the affiliated company
were $823 and $56, respectively (none in fiscal 1998).

     The Company had demand loans to an affiliated company which bore interest
at 8.25% per annum. The loans were repaid during fiscal 1997. Interest received
was $280 for the fiscal year ended June 28, 1997 and $66 for the 39-week period
ended June 29, 1996.

     During the fiscal year ended June 27, 1998, The Second Cup Ltd. incurred
costs on the Company's behalf. Such amounts are included in payable to related
party.

     As of June 27, 1998, the Company had a lease with a stockholder who is a
director of the Company. Rental expense associated with this lease was
approximately $10,000 during the fiscal year ended June 27, 1998.

14. CASH HELD IN TRUST

     The Company holds cash in trust on behalf of franchisees, which includes
the advertising fund and the construction trust account. The cash held in trust
amounted to $795 at June 27, 1998. These funds have not been included in the
Company's balance sheet.

                                      F-43
<PAGE>   125

                              COFFEE PEOPLE, INC.



             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                 JUNE 29, 1996, JUNE 28, 1997 AND JUNE 27, 1998


                                 (IN THOUSANDS)


15. UNAUDITED QUARTERLY DATA

<TABLE>
<CAPTION>
                                                                                                 PER SHARE -- BASIC
                                                                                                     AND DILUTED
                                                                                            -----------------------------
                                                             INCOME (LOSS)                   INCOME (LOSS)
                                                                 BEFORE                          BEFORE
                                                               CUMULATIVE                      CUMULATIVE
                                            INCOME (LOSS)   EFFECT OF CHANGE                EFFECT OF CHANGE
                                                FROM         IN ACCOUNTING     NET INCOME    IN ACCOUNTING     NET INCOME
                                 REVENUES    OPERATIONS        PRINCIPLE         (LOSS)        PRINCIPLE         (LOSS)
                                 --------   -------------   ----------------   ----------   ----------------   ----------
<S>                              <C>        <C>             <C>                <C>          <C>                <C>
FISCAL 1998:
  1st Quarter..................  $ 7,940       $   784          $   492         $   492          $ .07           $ .07
  2nd Quarter..................   10,115         1,796            1,057           1,057            .14             .14
  3rd Quarter..................    7,394           730              456             456            .06             .06
  4th Quarter..................    9,602        (2,113)          (1,267)         (1,267)          (.15)           (.15)
                                 -------       -------          -------         -------
                                 $35,051       $ 1,197          $   738         $   738          $ .09           $ .09
                                 =======       =======          =======         =======
FISCAL 1997:
  1st Quarter..................  $ 5,493       $  (740)         $  (629)        $(1,056)         $(.08)          $(.14)
  2nd Quarter..................   11,230         1,947            2,041           2,041            .27             .27
  3rd Quarter..................    6,607          (438)            (308)           (308)          (.04)           (.04)
  4th Quarter..................    7,249        (1,954)          (1,867)         (1,867)          (.25)           (.25)
                                 -------       -------          -------         -------
                                 $30,579       $(1,185)         $  (763)        $(1,190)         $(.10)          $(.16)
                                 =======       =======          =======         =======
</TABLE>

                                      F-44
<PAGE>   126


                              COFFEE PEOPLE, INC.



                     UNAUDITED CONSOLIDATED BALANCE SHEETS


                        JUNE 27, 1998 AND MARCH 6, 1999





<TABLE>
<CAPTION>
                                                              JUNE 27,      MARCH 6,
                                                                1998          1999
                                                              ---------    -----------
                                                              (AUDITED)
                                                                   (IN THOUSANDS
                                                               EXCEPT SHARE AMOUNTS)
<S>                                                           <C>          <C>
ASSETS
Current Assets:
  Cash and cash equivalents.................................   $ 2,822       $ 2,773
  Accounts receivable, net..................................     3,262         3,149
  Inventories...............................................     4,052         3,722
  Prepaid expenses and other assets.........................       713           926
  Deferred income taxes.....................................     2,621         2,427
                                                               -------       -------
          Total current assets..............................    13,470        12,997
Property, plant and equipment, net..........................    12,711        12,262
Goodwill, net...............................................    25,967        25,530
Other assets................................................       113           114
Deferred income taxes.......................................     3,434         3,385
                                                               -------       -------
          Total assets......................................   $55,695       $54,288

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current portion of long-term debt.........................   $ 1,279       $ 1,237
  Current portion of capital lease obligations..............        --           119
  Accounts payable..........................................     1,421         1,795
  Payable to related party..................................       984            --
  Accrued liabilities.......................................     2,572         1,827
  Provision for store closures..............................     1,291         1,102
  Franchisee deposits.......................................       459           538
  Deferred franchise fee income.............................       187            94
                                                               -------       -------
          Total current liabilities.........................     8,193         6,712
Long-term debt..............................................     3,798         2,727
Capital lease obligations...................................        --           784
Deferred rent expense.......................................       202           146
Stockholders' equity
Preferred stock, no par value; authorized 10,000,000 shares
  none issued or outstanding................................        --            --
Common stock, no par value; authorized 50,000,000 shares
  issued and outstanding, 10,762,757 and 10,746,040.........    44,630        44,659
Stock subscription notes receivable.........................      (338)         (350)
Accumulated deficit.........................................      (790)         (390)
                                                               -------       -------
          Total stockholders' equity........................    43,502        43,919
                                                               -------       -------
          Total liabilities and stockholders' equity........   $55,695       $54,288
                                                               =======       =======
</TABLE>


                                      F-45
<PAGE>   127


                              COFFEE PEOPLE, INC.



                UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS


                 PERIODS ENDED MARCH 7, 1998 AND MARCH 6, 1999



<TABLE>
<CAPTION>
                                                        TWELVE WEEKS ENDED        THIRTY-SIX WEEKS ENDED
                                                     -------------------------   -------------------------
                                                      MARCH 7,      MARCH 6,      MARCH 7,      MARCH 6,
                                                        1998          1999          1998          1999
                                                     -----------   -----------   -----------   -----------
                                                     (UNAUDITED)   (UNAUDITED)   (UNAUDITED)   (UNAUDITED)
                                                              (IN THOUSANDS EXCEPT SHARE AMOUNTS)
<S>                                                  <C>           <C>           <C>           <C>
Revenues:
  Franchise revenue................................    $ 1,589       $ 1,689       $ 4,584       $ 4,756
  Corporate store sales............................      2,759         7,566         6,891        22,429
  Wholesale revenue................................      3,047         3,484        14,020        12,944
                                                       -------       -------       -------       -------
          Total revenues...........................      7,395        12,739        25,495        40,129
Expenses:
  Cost of goods sold...............................      3,704         5,560        13,210        18,384
  Store and other operating expenses...............      1,982         5,007         5,735        15,605
  Depreciation and amortization....................        377           345         1,109         1,152
  General and administrative expenses..............        602           842         2,131         3,052
  Acquisition and integration expenses.............         --           151            --           950
                                                       -------       -------       -------       -------
          Total expenses...........................      6,665        11,905        22,185        39,143
Operating income...................................        730           834         3,310           986
                                                       -------       -------       -------       -------
Interest and other income..........................         69            36           207            92
Interest expense...................................         --           143            --           368
                                                       -------       -------       -------       -------
Income before income taxes.........................        799           727         3,517           710
Provision for income taxes.........................        343           319         1,512           310
                                                       -------       -------       -------       -------
Net income.........................................    $   456       $   408       $ 2,005       $   400
                                                       =======       =======       =======       =======
Net income per share -- basic and diluted..........    $  0.06       $  0.04       $  0.27       $  0.04
                                                       =======       =======       =======       =======
Weighted average common shares -- basic............      7,461        10,761         7,461        10,775
Weighted average common and common equivalent
  shares outstanding -- diluted....................      7,461        10,776         7,461        10,771
</TABLE>


                                      F-46
<PAGE>   128


                              COFFEE PEOPLE, INC.



                UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS


                 PERIODS ENDED MARCH 7, 1998 AND MARCH 6, 1999



<TABLE>
<CAPTION>
                                                               THIRTY-SIX WEEKS ENDED
                                                              -------------------------
                                                               MARCH 7,      MARCH 6,
                                                                 1998          1999
                                                              -----------   -----------
                                                              (UNAUDITED)   (UNAUDITED)
                                                                   (IN THOUSANDS)
<S>                                                           <C>           <C>
Cash flows from operating activities:
  Net income................................................    $ 2,005       $   400
  Adjustments to reconcile net income to net cash provided
     by operating activities:
     Depreciation and amortization..........................      1,109         1,152
     Provision for uncollectible accounts...................         --           190
     Deferred income taxes..................................        880           243
     Interest income on stock subscription notes
      receivable............................................         --           (12)
     Change in assets and liabilities, net of amounts
      acquired:
       Accounts receivable..................................        (88)          (77)
       Receivable from/due to related party.................        312          (984)
       Inventories..........................................       (503)          330
       Prepaid expenses and other assets....................        221          (214)
       Accounts payable.....................................       (247)          374
       Accrued liabilities..................................       (603)         (745)
       Accrual for store closures...........................       (264)         (189)
       Franchisee deposits..................................         76            79
       Deferred franchise fee income........................        (28)          (93)
       Deferred rent expense................................          5           (56)
                                                                -------       -------
                                                                  2,875           398
                                                                -------       -------
Cash flows from investing activities:
  Purchase of property, plant and equipment.................     (1,400)         (752)
  Proceeds from disposal of property, plant and equipment...         98           511
  Additions to goodwill.....................................         --           (25)
                                                                -------       -------
                                                                 (1,302)         (266)
                                                                -------       -------
Cash flows from financing activities:
  Proceeds on issuance of shares............................         --            29
  Borrowings under capital lease obligation.................         --           922
  Borrowings under long-term debt...........................         --         1,412
  Payment on capital lease obligation.......................         --           (19)
  Payment on long-term debt.................................         --        (2,525)
                                                                -------       -------
                                                                     --          (181)
                                                                -------       -------
Decrease in cash and cash equivalents.......................      1,573           (49)
Cash and cash equivalents, beginning of period..............      7,281         2,822
                                                                -------       -------
Cash and cash equivalents, end of period....................      8,854         2,773
                                                                =======       =======
Supplemental cash flow information
  Interest..................................................         --           297
  Cash paid for income taxes................................         --            26
</TABLE>


                                      F-47
<PAGE>   129


                              COFFEE PEOPLE, INC.



              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS


                                 MARCH 6, 1999


                                 (IN THOUSANDS)


NOTE 1. FINANCIAL STATEMENT PRESENTATION

     The interim financial data is unaudited; however, in the opinion of
management, the interim data includes all adjustments, consisting only of normal
recurring adjustments, necessary for a fair statement of the results for the
interim periods. The financial statements included herein have been prepared by
the Company pursuant to the rules and regulations of the Securities and Exchange
Commission. Certain information and footnote disclosures normally included in
financial statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted pursuant to such rules and
regulations, although the Company believes that the disclosures included herein
are adequate to make the information presented not misleading. The operating
results for interim periods are not necessarily indicative of results to be
expected for an entire year. The aforementioned statements should be read in
conjunction with the consolidated financial statements for the fiscal year ended
June 27, 1998, appearing in the Company's Annual Report on Form 10-K.

     Certain reclassifications of prior period amounts have been made to conform
with the March 6, 1999 presentation.

NOTE 2. INVENTORIES

     Inventories consist of the following:


<TABLE>
<CAPTION>
                                                          JUNE 27,     MARCH 6,
                                                            1998         1999
                                                          --------    -----------
                                                                      (UNAUDITED)
<S>                                                       <C>         <C>
Coffee:
  Unroasted.............................................   $2,169       $1,429
  Roasted...............................................      368          289
Other merchandise held for sale.........................      898          703
Supplies................................................      617        1,301
                                                           ------       ------
                                                           $4,052       $3,722
                                                           ======       ======
</TABLE>


NOTE 3. FRANCHISING STRATEGY

     On September 1, 1998, the Company announced that it was adopting a
franchising strategy in which it would offer existing Coffee People (Oregon) and
Coffee Plantation stores for sale to franchisees as well as offering new
franchise opportunities for these brands. As a result of the proposed and
pending merger with Diedrich Coffee, Inc., the Company has deferred execution of
this strategy. (See Note 5)

     As a result of the decision to hold all existing Coffee People (Oregon) and
Coffee Plantation stores for sale, depreciation on these stores was suspended
effective September 1, 1998. In addition, as of March 6, 1999, the Coffee People
(Oregon) and Coffee Plantation store assets are stated at the lower of carrying
value or fair market value less cost to sell.

NOTE 4. SALE-LEASEBACK TRANSACTION

     On November 24, 1998, the Company entered into a sale-leaseback transaction
involving equipment at twelve company-operated Gloria Jean's retail stores. The
$922,000 proceeds received by the Company from the lease transaction were used
for general corporate purposes and working capital. The interest rate on the
capital lease obligation is 10.5%. The capital lease assets are recorded in
property, plant and equipment. At the end of the lease term, the Company has an
option to purchase the equipment for the greater of fair market value or 10% of
the lessor's original cost, or renew the lease for an additional eight months.

                                      F-48
<PAGE>   130

                              COFFEE PEOPLE, INC.



        NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


                                 MARCH 6, 1999


                                 (IN THOUSANDS)


NOTE 5. DIEDRICH COFFEE, INC. MERGER

     On March 16, 1999, Coffee People, Inc. entered into an Agreement and Plan
of Merger with Diedrich Coffee, Inc. (NASDAQ:DDRX). Pursuant to the merger
agreement, Coffee People has agreed to merge with a subsidiary of Diedrich
Coffee. After the merger is effective Coffee People will be a wholly owned
subsidiary of Diedrich Coffee. Under the terms of the merger agreement, Coffee
People shareholders will receive $17.75 million in cash, 1,500,000 shares of
Diedrich Coffee common stock, and an additional $5.25 million in cash or a
combination of cash and stock based on the net proceeds of a public equity
offering planned by Diedrich Coffee prior to the completion of the merger.
Closing of the merger is subject to a number of conditions, including completion
of the public equity offering by Diedrich Coffee upon certain specified terms,
receipt of regulatory approvals and approval by the shareholders of Coffee
People and Diedrich Coffee. If these conditions are met, the transaction is
expected to close during the summer of 1999.

                                      F-49
<PAGE>   131


PAGE ONE OF INSERT


     [Photographs of various Diedrich Coffee estate coffee labels]


PAGE TWO AND THREE OF INSERT



<TABLE>
<CAPTION>
                                                                 CHARACTERISTICS:
                                            -----------------------------------------------------------
    ORIGIN/BLEND:       REGION:    ROAST:    AROMA      BODY       ACIDITY        TASTE        FINISH
    -------------      ---------   ------   -------   ---------   ---------   -------------   ---------
<S>                    <C>         <C>      <C>       <C>         <C>         <C>             <C>
Mexico...............  Americas    Light    floral    medium      delicate    nutty           sweet
Costa Rica...........  Americas    Light    citrusy   medium      crisp       butterscotch    clean
Java*................  Indonesia   Light    berry     mellow      perky       winy            smooth
Guatemala,
  Antigua*...........  Americas    Light    spicy     medium      bright      smokey          resonant
Columbia*............  Americas    Medium   sweet     light       clean       caramel         soft
Huehuetenango........  Americas    Medium   herbal    full        snappy      chocolate       clean
Zimbabwe.............  Africa      Medium   nutty     dense       crisp       spicy           sweet
Yemen Mocca Java.....  Blend       Medium   spicy     syrupy      light       fruity          creamy
Sulawesi.............  Indonesia   Medium   winy      full        soft        rich            mellow
Ethiopia.............  Africa      Full     jasmine   medium      bright      tea-like        smooth
Yemen Mocca..........  Africa      Full     pungent   syrupy      snappy      wild-nutty      lingering
Sumatra*.............  Indonesia   Full     musty     thick       lively      pleasantly      buttery
                                                                              earthy
Kenya................  Africa      Full     berry     rich        crisp       black currant   bold
Nepenthe.............  Blend       Full     fruity    saturated   lively      vanilla         round
                                                                              sweetness
Apanas...............  Blend       Full     perfumy   full        brisk       chocolate       resonant
Morning Blend........  Blend       Full     floral    hearty      vivacious   vanilla         creamy
Bantu Blend..........  Blend       Full     spicy     velvety     winy        chocolate       sweet
                                                                              nutty
Expresso*............  Blend       Dark     pungent   heavy       snappy      nutty           sharp
Wiener Melange*......  Blend       Dark     floral    deep        crisp       vanilla-nutty   well
                                                                                              balanced
French Roast*........  Blend       Dark     toasty    syrupy      crisp       molasses        pleasant
</TABLE>


- ---------------


* Also Available in Decaf.

<PAGE>   132


INSIDE BACK COVER



     [Photograph of Diedrich Coffee Internet web page]



     [Photograph of various Diedrich Coffee Guatemalan estate coffee products]



     [Photograph of Diedrich Coffee coffeehouse interior]



     [Photograph of Gloria Jean's coffee beverage]



     [Photograph of Diedrich Coffee coffeehouse interior]



     [Photograph of Gloria Jean's mall coffee store interior]


BACK COVER

     Diedrich Coffee logo centered over a map of Southeast Asia and Australia.
<PAGE>   133

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION


     The following table sets forth the expenses, other than the underwriting
discount, payable by the company in connection with the issuance and
distribution of the common stock being registered. All amounts are estimates
except the Securities and Exchange Commission registration fee, the NASD filing
fee and the Nasdaq listing fee.



<TABLE>
<S>                                                           <C>
Securities and Exchange Commission registration fee.........  $   9,928
NASD filing fee.............................................  $   4,071
Nasdaq listing fee..........................................  $  17,500
Accounting fees and expenses................................  $ 100,000
Legal fees and expenses.....................................  $ 250,000
Blue Sky qualification fees and expenses....................  $   3,000
Printing and engraving expenses.............................  $ 150,000
Transfer agent and registrar fees...........................  $  20,000
Miscellaneous...............................................  $  45,501
                                                              ---------
          Total.............................................  $ 600,000
                                                              =========
</TABLE>



ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS


     Diedrich Coffee is a Delaware corporation. Section 145(a) of the DGCL
provides that a Delaware corporation may indemnify any person who was or is a
party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of Diedrich Coffee) by
reason of the fact that such person is or was a director, officer, employee or
agent of Diedrich Coffee, or is or was serving at the request of Diedrich Coffee
as a director, officer, employee or agent of another corporation or enterprise,
against expenses, judgments, fines and amounts paid in settlement actually and
reasonably incurred by such person in connection with such action, suit or
proceeding if he or she acted in good faith and in a manner he or she reasonably
believed to be in or not opposed to the best interests of Diedrich Coffee, and,
with respect to any criminal action or proceeding, had no cause to believe his
or her conduct was unlawful.

     Section 145(b) of the DGCL provides that a Delaware corporation may
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action or suit by or in the right of
Diedrich Coffee to procure a judgment in its favor by reason of the fact that
such person acted in any of the capacities set forth above, against expenses
actually and reasonably incurred by such person in connection with the defense
or settlement of such action or suit if he or she acted under similar standards,
except that no indemnification may be made in respect of any claim, issue or
matter as to which such person shall have been adjudged to be liable for
negligence or misconduct in the performance of his or her duty to Diedrich
Coffee unless and only to the extent that the court in which such action or suit
was brought shall determine that, despite the adjudication of liability but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to be indemnified for such expenses which the court shall deem proper.

     Section 145 of the DGCL further provides that to the extent a director or
officer of a corporation has been successful in the defense of any action, suit
or proceeding referred to in subsections (a) and (b) or in the defense of any
claim, issue or matter therein, such officer or director shall be indemnified
against expenses actually and reasonably incurred by him or her in connection
therewith; that indemnification provided for by Section 145 shall not be deemed
exclusive of any other rights to which the indemnified party may be entitled;
and that Diedrich Coffee may purchase and maintain insurance on behalf of a
director or officer of Diedrich Coffee against any liability asserted against
such officer or director and incurred by him or her in any such capacity or
arising out of his or her status as such, whether or not Diedrich Coffee would
have the power to indemnify him or her against such liabilities under Section
145.

                                      II-1
<PAGE>   134


     Diedrich Coffee's certificate of incorporation limits, to the maximum
extent permitted by the Delaware General Corporation Law, the personal liability
of directors and officers for monetary damages for breach of their fiduciary
duties as directors and officers, other than liabilities arising from acts or
omissions that involve intentional misconduct, fraud or knowing violations of
law or the payment of distributions in violation of Delaware law. The
certificate of incorporation provides further that Diedrich Coffee shall
indemnify, to the fullest extent permitted by Delaware law, any person made a
party to an action or proceeding by reason of the fact that such person was a
director, officer, employee or agent of Diedrich Coffee. Subject to Diedrich
Coffee's certificate of incorporation, the bylaws provide that Diedrich Coffee
shall indemnify directors and officers for all costs reasonably incurred in
connection with any action, suit or proceeding in which such director or officer
is made a party by virtue of his being an officer or director of Diedrich Coffee
except where such director or officer is finally adjudged to have been derelict
in the performance of his duties as such director or officer.


     Diedrich Coffee has entered into separate indemnification agreements with
its directors and officers containing provisions that provide for the maximum
indemnity allowed to directors and officers by the Delaware law and Diedrich
Coffee's bylaws, subject to certain exceptions. The indemnification agreements
may require Diedrich Coffee, among other obligations, to indemnify such
directors and officers against certain liabilities that may arise by reason of
their status as directors and officers, other than liabilities arising from
willful misconduct of a culpable nature, provided that such person acted in good
faith and in a manner that he or she reasonably believed to be in or not opposed
to the best interests of Diedrich Coffee and, in the case of a criminal
proceeding, had no reasonable cause to believe that his conduct was unlawful. In
addition, the indemnification agreements provide generally that Diedrich Coffee
will, subject to certain exceptions, advance the expenses incurred by directors
and officers as a result of any proceeding against them as to which they may be
entitled to indemnification. Diedrich Coffee believes these agreements are
necessary to attract and retain qualified persons as directors and officers.
Diedrich Coffee also maintains directors' and officers' liability insurance.

     The indemnification provisions in Diedrich Coffee's bylaws, and the
indemnity agreements entered into between Diedrich Coffee and its directors and
executive officers, may permit indemnification for liabilities arising under the
Securities Act. Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of Diedrich Coffee pursuant to the foregoing provisions or otherwise, Diedrich
Coffee has been advised that in the opinion of the Commission such
indemnification is against public policy as expressed in the Securities Act and
is therefore unenforceable.

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

     The following is a summary of the sales during the past three years by
Diedrich Coffee of securities that were not registered under the Securities Act:

     On January 28, 1998, we issued 333,333 shares of our common stock to John
E. Martin for an aggregate consideration of $999,999. Also on January 28, 1998,
we issued 16,667 shares of our common stock to Timothy J. Ryan for an aggregate
consideration of $50,001. With respect to the issuance of these shares, we
relied upon the provisions of Section 4(2) of the Securities Act, in that the
issuance did not involve a public offering and was thereby exempt from
registration under the Securities Act. The shares were not offered or sold by
means of a general solicitation, and Messrs. Martin and Ryan represented that
they were not acquiring the shares with a view towards their distribution. The
shares were issued with an investment legend.

     On April 3, 1998, we issued 200,000 shares of our common stock to FMAC for
an aggregate consideration of $1,275,000. With respect to the issuance of these
shares, we relied upon the provisions of Section 4(2) of the Securities Act, in
that the issuance did not involve a public offering and was thereby exempt from
registration under the Securities Act. The shares were not offered or sold by
means of a general solicitation, and FMAC represented that it was not acquiring
the shares with a view towards their distribution. The shares were issued with
an investment legend.

                                      II-2
<PAGE>   135


     On September 22, 1998, we issued 6,140 shares of our common stock to Joseph
Donohue, Jr. for an aggregate consideration of $32,235. The shares were issued
upon conversion of a warrant granted in connection with our initial public
offering. With respect to the issuance of these shares, we relied upon the
provisions of Section 4(2) of the Securities Act, in that the issuance did not
involve a public offering and was thereby exempt from registration under the
Securities Act. The shares were not offered or sold by means of a general
solicitation, and Mr. Donohue represented that he was not acquiring the shares
with a view towards their distribution. The shares were issued with an
investment legend.



     On November 19, 1998, we issued 5,120 shares of our common stock to John
Brady for an aggregate consideration of $26,880. The shares were issued upon
conversion of a warrant granted in connection with our initial public offering.
With respect to the issuance of these shares, we relied upon the provisions of
Section 4(2) of the Securities Act, in that the issuance did not involve a
public offering and was thereby exempt from registration under the Securities
Act. The shares were not offered or sold by means of a general solicitation, and
Mr. Brady represented that he was not acquiring the shares with a view towards
their distribution. The shares were issued with an investment legend



     On November 19, 1998, we issued to Kye Hellmers 10,000 shares of our common
stock for an aggregate consideration of $52,500. The shares were issued upon
conversion of a warrant granted in connection with our initial public offering.
With respect to the issuance of these shares, we relied upon the provisions of
Section 4(2) of the Securities Act, in that the issuance did not involve a
public offering and was thereby exempt from registration under the Securities
Act. The shares were not offered or sold by means of a general solicitation, and
Mr. Hellmers represented that he was not acquiring the shares with a view
towards their distribution. The shares were issued with an investment legend.


     On December 21, 1998, we issued 85,000 shares of our common stock to the
Virginia R. Cirica Trust for an aggregate consideration of $191,250. Also on
December 21, 1998, we issued 7,700 shares of our common stock to Robert DiMinico
for an aggregate consideration of $40,425. We issued the shares to the trust as
an equity incentive in connection with a loan by the trust to the company. The
shares issued to Mr. DiMinico were issued upon conversion of a warrant granted
in connection with our initial public offering. With respect to the issuance of
these shares, we relied upon the provisions of Section 4(2) of the Securities
Act, in that the issuance did not involve a public offering and was thereby
exempt from registration under the Securities Act. The shares were not offered
or sold by means of a general solicitation, and the trust and Mr. DiMinico
represented that they were not acquiring the shares with a view towards their
distribution. The shares were issued with an investment legend.

ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

     (A) EXHIBITS


<TABLE>
    <S>    <C>
     1.1   Form of Underwriting Agreement
     2.1   Form of Agreement and Plan of Merger by and between Diedrich
           Coffee, a California corporation, and Diedrich Coffee, Inc.,
           a Delaware corporation(1)
     2.2   Agreement and Plan of Merger dated as of March 16, 1999, by
           and among Diedrich Coffee, CP Acquisition Corp., a wholly
           owned subsidiary of Diedrich Coffee, and Coffee People(2)
     3.1   Certificate of Incorporation of the company(1)
     3.2   Bylaws of the company(1)
     4.1   Purchase Agreement for Series A Preferred Stock dated as of
           December 11, 1992 by and among Diedrich Coffee, Martin R.
           Diedrich, Donald M. Holly, SNV Enterprises and D.C.H.,
           L.P.(1)
     4.2   Purchase Agreement for Series B Preferred Stock dated as of
           June 29, 1995 by and among Diedrich Coffee, Martin R.
           Diedrich, Steven A. Lupinacci, Redwood Enterprises VII, L.P.
           and Diedrich Partners I, L.P.(1)
     4.3   Specimen Stock Certificate(1)
</TABLE>


                                      II-3
<PAGE>   136

<TABLE>
    <S>    <C>
     4.4   Form of Conversion Agreement in connection with the
           conversion of Series A and Series B Preferred Stock into
           Common Stock(1)
     4.5   Form of Lock-up Letter Agreement among The Second Cup, Ltd.
           and Diedrich Coffee, Inc.(3)
     4.6   Voting Agreement and Irrevocable Proxy dated as of March 16,
           1999 by and among Diedrich Coffee, Inc., D.C.H., L.P., Peter
           Churm, Martin R. Diedrich, Lawrence Goelman, Paul C.
           Heeschen, John E. Martin, Timothy J. Ryan, and Second Cup
           USA Holdings Ltd.(3)
     5.1   Opinion of Gibson, Dunn & Crutcher LLP
    10.1   Form of Indemnification Agreement(1)
    10.2   Diedrich Coffee 1996 Stock Incentive Plan(1)
    10.3   Diedrich Coffee 1996 Non-Employee Directors Stock Option
           Plan(1)
    10.4   Agreement of Sale dated as of February 23, 1996 by and among
           Diedrich Coffee (as purchaser) and Brothers Coffee Bars,
           Inc. and Brothers Gourmet Coffees, Inc. (as sellers)(1)
    10.5   Separation agreement dated May 13, 1997 between Steven A.
           Lupinacci and Diedrich Coffee, Inc.(4)
    10.6   Letter agreement by and between the Company and John E.
           Martin appointing Mr. Martin Chairman of the Board, dated as
           of November 17, 1997(5)
    10.7   Stock Option Plan and Agreement by and between the Company
           and John E. Martin granting Mr. Martin the option to
           purchase up to 850,000 shares of the Common Stock of the
           Company, dated as of November 17, 1997(5)
    10.8   Common Stock Purchase Agreement by and between the Company
           and John E. Martin under which Mr. Martin agrees to purchase
           333,333 shares of the Common Stock of the Company, dated as
           of November 17, 1997(5)
    10.9   Employment Agreement by and between the Company and Timothy
           J. Ryan retaining Mr. Ryan as Chief Executive Officer, dated
           as of November 17, 1997(5)
    10.10  Stock Option Plan and Agreement by and between the Company
           and Timothy J. Ryan granting Mr. Ryan the option to purchase
           up to 600,000 shares of the Common Stock of the Company,
           dated as of November 17, 1997(5)
    10.11  Common Stock Purchase Agreement by and between the Company
           and Timothy J. Ryan under which Mr. Ryan agrees to purchase
           16,667 shares of the Common Stock of the Company, dated as
           of November 17, 1997 (5)
    10.12  Form of Promissory Note made in favor of Nuvrty, Inc., the
           Ocean Trust and the Grandview Trust (6)
    10.13  Form of Term Loan Agreement made in favor of Nuvrty, Inc.,
           the Ocean Trust and the Grandview Trust (6)
    10.14  Form of Security Agreement made in favor of Nuvrty, Inc.,
           the Ocean Trust and the Grandview Trust (6)
    10.15  Form of Warrant Agreement made in favor of Nuvrty, Inc., the
           Ocean Trust and the Grandview Trust (6)
    10.16  Form of Intercreditor Agreement made in favor of Nuvrty,
           Inc., the Ocean Trust and the Grandview Trust (6)
    10.17  Form of Common Stock and Option Purchase Agreement with
           Franchise Mortgage Acceptance Company dated as of April 3,
           1998 (7)
    10.18  Separation and Release Agreement dated January 28, 1998 with
           Kerry W. Coin (7)
    10.19  Employment Agreement with Ann Wride dated April 8, 1998 (8)
    10.20  Employment Agreement with Dolf Berle dated April 8, 1998 (9)
    10.21  Employment Agreement with Catherine Saar dated June 11, 1998
           (9)
</TABLE>


                                      II-4
<PAGE>   137

<TABLE>
    <S>    <C>
    10.22  Form of Franchise Agreement (10)
    10.23  Form of Area Development Agreement (10)
    10.24  Employment Agreement with Martin Diedrich dated June 29,
           1998 (3)
    10.25  1997 Non-Employee Director Stock Option Plan and
           Agreement(11)
    11.1   Statement re: Computation of Per Share Earnings
    21.1   List of Subsidiaries (3)
    23.1   Consent of Gibson, Dunn & Crutcher LLP (included as part of
           the opinion filed as Exhibit 5.1 and incorporated herein by
           reference)
    23.2   Consent of KPMG LLP
    23.3   Consent of PricewaterhouseCoopers LLP, Independent
           Accountants (Toronto)
    23.4   Consent of PricewaterhouseCoopers LLP, Independent
           Accountants (San Francisco)
    24.1   Power of Attorney (contained on signature page of
           Registration Statement)(12)
    99.1   Consent of Randy Powell
</TABLE>


- ---------------

 (1) Previously filed as an exhibit to Diedrich Coffee's Registration Statement
     on Form S-1(No. 333-08633), as amended, as declared effective by the
     Securities and Exchange Commission on September 11, 1996.



 (2) Previously filed as Appendix A to Amendment No. 1 to Diedrich Coffee's
     Registration Statement on Form S-4, filed with the Securities and Exchange
     Commission on June 7, 1999.


 (3) Previously filed as an exhibit to Diedrich Coffee's Registration Statement
     on Form S-4, filed with the Securities and Exchange Commission on April 23,
     1999.

 (4) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended April 30, 1997, filed with the Securities
     and Exchange Commission on June 13, 1997.

 (5) Previously filed as an exhibit to Diedrich Coffee's Current Report on Form
     8-K, filed with the Securities and Exchange Commission on November 25,
     1997.

 (6) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended October 29, 1997, filed with the Securities
     and Exchange Commission on December 11, 1997.


 (7) Previously filed as an exhibit to Diedrich Coffee's Annual Report on Form
     10-K for the fiscal year ended January 28, 1998.


 (8) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended April 29, 1998, filed with the Securities
     and Exchange Commission on June 11, 1998.

 (9) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended July 29, 1998, filed with the Securities
     and Exchange Commission on September 10, 1998.

(10) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended October 28, 1998, filed with the Securities
     and Exchange Commission on December 11, 1998.


(11) Previously filed as an exhibit to Diedrich Coffee's Annual Report on Form
     10-K for the fiscal year ended January 27, 1999.



(12) Previously filed with this Registration Statement on May 7, 1999.


     (B) FINANCIAL STATEMENT SCHEDULES:

     None

                                      II-5
<PAGE>   138

ITEM 17. UNDERTAKINGS

     (a) The undersigned Registrant hereby undertakes to provide to the
Underwriters at the closing specified in the Underwriting Agreement certificates
in the denominations and registered in the names as required by the Underwriters
to permit prompt delivery to each purchaser.

     (b) Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the provisions described under Item 14 or otherwise, the
Registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the
Securities Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act and will be governed by the final adjudication of such issue.

     (c) The undersigned Registrant undertakes:

          (1) For purposes of determining any liability under the Securities
     Act, as amended, the information omitted from the form of prospectus filed
     as part of a registration statement in reliance upon Rule 430A and
     contained in a form of prospectus filed by the Registrant pursuant to Rule
     424(b)(1) or (4) or 497(h) under the Act shall be deemed to be part of the
     registration statement as of the time it was declared effective.

          (2) That, for the purpose of determining any liability under the
     Securities Act, each such post-effective amendment shall be deemed to be a
     new registration statement relating to the securities offered therein, and
     the offering of such securities at that time shall be deemed to be the
     initial bona fide offering thereof.

                                      II-6
<PAGE>   139

                                   SIGNATURES


     Pursuant to the requirements of the Securities Act of 1933, as amended,
Diedrich Coffee, Inc. has duly caused this Amendment No. 1 to the Registration
Statement on Form S-1 to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Irvine, State of California, on the 7th day of
June, 1999.


                                          By:      /s/ TIMOTHY J. RYAN
                                            ------------------------------------
                                              Timothy J. Ryan
                                              President and Chief Executive
                                              Officer


     Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities and on the dates indicated.



<TABLE>
<CAPTION>
                  SIGNATURE                                      TITLE                       DATE
                  ---------                                      -----                       ----
<C>                                              <S>                                     <C>

                      *                          Chairman of the Board                    June 7, 1999
- ---------------------------------------------
               John E. Martin

             /s/ TIMOTHY J. RYAN                 President, Chief Executive Officer and   June 7, 1999
- ---------------------------------------------    Director (Principal Executive Officer)
               Timothy J. Ryan

                      *                          Vice President and Chief Financial       June 7, 1999
- ---------------------------------------------    Officer (Principal Financial and
                  Ann Wride                      Accounting Officer)

                      *                          Chief Coffee Officer, Vice Chairman of   June 7, 1999
- ---------------------------------------------    the Board of Directors and Secretary
             Martin R. Diedrich

                      *                          Director                                 June 7, 1999
- ---------------------------------------------
              Lawrence Goelman

                      *                          Director                                 June 7, 1999
- ---------------------------------------------
                 Peter Churm

                      *                          Director                                 June 7, 1999
- ---------------------------------------------
              Paul C. Heeschen

          *By: /s/ TIMOTHY J. RYAN
- ---------------------------------------------
               Timothy J. Ryan
              Attorney-in-fact
</TABLE>


                                      II-7
<PAGE>   140

                                 EXHIBIT INDEX


<TABLE>
<CAPTION>
                                                                         SEQUENTIALLY
EXHIBIT                                                                    NUMBERED
NUMBER                             DESCRIPTION                              PAGES
- -------                            -----------                           ------------
<C>        <S>                                                           <C>
 1.1       Form of Underwriting Agreement
 2.1       Form of Agreement and Plan of Merger by and between Diedrich
           Coffee, a California corporation, and Diedrich Coffee, Inc.,
           a Delaware corporation(1)
 2.2       Agreement and Plan of Merger dated as of March 16, 1999, by
           and among Diedrich Coffee, CP Acquisition Corp., a wholly
           owned subsidiary of Diedrich Coffee, and Coffee People(2)
 3.1       Certificate of Incorporation of the company(1)
 3.2       Bylaws of the company(1)
 4.1       Purchase Agreement for Series A Preferred Stock dated as of
           December 11, 1992 by and among Diedrich Coffee, Martin R.
           Diedrich, Donald M. Holly, SNV Enterprises and D.C.H.,
           L.P.(1)
 4.2       Purchase Agreement for Series B Preferred Stock dated as of
           June 29, 1995 by and among Diedrich Coffee, Martin R.
           Diedrich, Steven A. Lupinacci, Redwood Enterprises VII, L.P.
           and Diedrich Partners I, L.P.(1)
 4.3       Specimen Stock Certificate(1)
 4.4       Form of Conversion Agreement in connection with the
           conversion of Series A and Series B Preferred Stock into
           Common Stock(1)
 4.5       Form of Lock-up Letter Agreement among The Second Cup, Ltd.
           and Diedrich Coffee, Inc.(3)
 4.6       Voting Agreement and Irrevocable Proxy dated as of March 16,
           1999 by and among Diedrich Coffee, Inc., D.C.H., L.P., Peter
           Churm, Martin R. Diedrich, Lawrence Goelman, Paul C.
           Heeschen, John E. Martin, Timothy J. Ryan, and Second Cup
           USA Holdings Ltd.(3)
 5.1       Opinion of Gibson, Dunn & Crutcher LLP
10.1       Form of Indemnification Agreement(1)
10.2       Diedrich Coffee 1996 Stock Incentive Plan(1)
10.3       Diedrich Coffee 1996 Non-Employee Directors Stock Option
           Plan(1)
10.4       Agreement of Sale dated as of February 23, 1996 by and among
           Diedrich Coffee (as purchaser) and Brothers Coffee Bars,
           Inc. and Brothers Gourmet Coffees, Inc. (as sellers)(1)
10.5       Separation agreement dated May 13, 1997 between Steven A.
           Lupinacci and Diedrich Coffee, Inc.(4)
10.6       Letter agreement by and between the Company and John E.
           Martin appointing Mr. Martin Chairman of the Board, dated as
           of November 17, 1997(5)
10.7       Stock Option Plan and Agreement by and between the Company
           and John E. Martin granting Mr. Martin the option to
           purchase up to 850,000 shares of the Common Stock of the
           Company, dated as of November 17, 1997(5)
10.8       Common Stock Purchase Agreement by and between the Company
           and John E. Martin under which Mr. Martin agrees to purchase
           333,333 shares of the Common Stock of the Company, dated as
           of November 17, 1997(5)
10.9       Employment Agreement by and between the Company and Timothy
           J. Ryan retaining Mr. Ryan as Chief Executive Officer, dated
           as of November 17, 1997(5)
</TABLE>

<PAGE>   141


<TABLE>
<CAPTION>
                                                                         SEQUENTIALLY
EXHIBIT                                                                    NUMBERED
NUMBER                             DESCRIPTION                              PAGES
- -------                            -----------                           ------------
<C>        <S>                                                           <C>
10.10      Stock Option Plan and Agreement by and between the Company
           and Timothy J. Ryan granting Mr. Ryan the option to purchase
           up to 600,000 shares of the Common Stock of the Company,
           dated as of November 17, 1997(5)
10.11      Common Stock Purchase Agreement by and between the Company
           and Timothy J. Ryan under which Mr. Ryan agrees to purchase
           16,667 shares of the Common Stock of the Company, dated as
           of November 17, 1997(5)
10.12      Form of Promissory Note made in favor of Nuvrty, Inc., the
           Ocean Trust and the Grandview Trust(6)
10.13      Form of Term Loan Agreement made in favor of Nuvrty, Inc.,
           the Ocean Trust and the Grandview Trust(6)
10.14      Form of Security Agreement made in favor of Nuvrty, Inc.,
           the Ocean Trust and the Grandview Trust(6)
10.15      Form of Warrant Agreement made in favor of Nuvrty, Inc., the
           Ocean Trust and the Grandview Trust(6)
10.16      Form of Intercreditor Agreement made in favor of Nuvrty,
           Inc., the Ocean Trust and the Grandview Trust(6)
10.17      Form of Common Stock and Option Purchase Agreement with
           Franchise Mortgage Acceptance Company dated as of April 3,
           1998(7)
10.18      Separation and Release Agreement dated January 28, 1998 with
           Kerry W. Coin(7)
10.19      Employment Agreement with Ann Wride dated April 8, 1998(8)
10.20      Employment Agreement with Dolf Berle dated April 8, 1998(9)
10.21      Employment Agreement with Catherine Saar dated June 11,
           1998(9)
10.22      Form of Franchise Agreement(10)
10.23      Form of Area Development Agreement(10)
10.24      Employment Agreement with Martin Diedrich dated June 29,
           1998(3)
10.25      1997 Non-Employee Director Stock Option Plan and
           Agreement(11)
11.1       Statement re: Computation of Per Share Earnings
21.1       List of Subsidiaries(3)
23.1       Consent of Gibson, Dunn & Crutcher LLP (included as part of
           the opinion filed as Exhibit 5.1 and incorporated herein by
           reference)
23.2       Consent of KPMG LLP
23.3       Consent of PricewaterhouseCoopers LLP, Independent
           Accountants (Toronto)
23.4       Consent of PricewaterhouseCoopers LLP, Independent
           Accountants (San Francisco)
24.1       Power of Attorney (contained on signature page of
           Registration Statement)(12)
99.1       Consent of Randy Powell
</TABLE>


- ---------------

 (1) Previously filed as an exhibit to Diedrich Coffee's Registration Statement
     on Form S-1(No. 333-08633), as amended, as declared effective by the
     Securities and Exchange Commission on September 11, 1996.



 (2) Previously filed as Appendix A to Amendment No. 1 to Diedrich Coffee's
     Registration Statement on Form S-4, filed with the Securities and Exchange
     Commission on June 7, 1999.


 (3) Previously filed as an exhibit to Diedrich Coffee's Registration Statement
     on Form S-4, filed with the Securities and Exchange Commission on April 23,
     1999.

 (4) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended April 30, 1997, filed with the Securities
     and Exchange Commission on June 13, 1997.
<PAGE>   142

 (5) Previously filed as an exhibit to Diedrich Coffee's Current Report on Form
     8-K, filed with the Securities and Exchange Commission on November 25,
     1997.

 (6) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended October 29, 1997, filed with the Securities
     and Exchange Commission on December 11, 1997.


 (7) Previously filed as an exhibit to Diedrich Coffee's Annual Report on Form
     10-K for the fiscal year ended January 28, 1998.


 (8) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended April 29, 1998, filed with the Securities
     and Exchange Commission on June 11, 1998.

 (9) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended July 29, 1998, filed with the Securities
     and Exchange Commission on September 10, 1998.

(10) Previously filed as an exhibit to Diedrich Coffee's Quarterly Report on
     Form 10-Q, for the period ended October 28, 1998, filed with the Securities
     and Exchange Commission on December 11, 1998.


(11) Previously filed as an exhibit to Diedrich Coffee's Annual Report on Form
     10-K for the fiscal year ended January 27, 1999.



(12) Previously filed with this Registration Statement on May 7, 1999.


<PAGE>   1
                                                                     Exhibit 1.1

                                               BancBoston Robertson Stephens Inc
                                                     FORM UNDERWRITING AGREEMENT

                                                           Draft of June 3, 1999


                             UNDERWRITING AGREEMENT

                                 June ___, 1999


BancBoston Robertson Stephens Inc.
Dain Rauscher Wessels
First Security Van Kasper
555 California Street, Suite 2600
San Francisco, CA  94104
As Representatives of the several Underwriters

Ladies and Gentlemen:

               INTRODUCTORY. Diedrich Coffee, Inc., a Delaware corporation (the
"Company"), proposes to issue and sell to the several underwriters named in
Schedule A (the "Underwriters") an aggregate of 4,600,000 shares (the "Firm
Shares") of its Common Stock, par value $0.01 per share (the "Common Shares").
In addition, the Company has granted to the Underwriters an option to purchase
up to an additional 690,000 Common Shares (the "Option Shares") as provided in
Section 2. The Firm Shares and, if and to the extent such option is exercised,
the Option Shares are collectively called the "Shares". BancBoston Robertson
Stephens Inc., Dain Rauscher Wessels and First Security Van Kasper have agreed
to act as Representatives of the several Underwriters (in such capacity, the
"Representatives") in connection with the offering and sale of the Shares.

               The Company has prepared and filed with the Securities and
Exchange Commission (the "Commission") a registration statement on Form S-1
(File No. 333-78083), which contains a form of prospectus to be used in
connection with the public offering and sale of the Shares. Such registration
statement, as amended, including the financial statements, exhibits and
schedules thereto, in the form in which it was declared effective by the
Commission under the Securities Act of 1933 and the rules and regulations
promulgated thereunder (collectively, the "Securities Act"), including any
information deemed to be a part thereof at the time of effectiveness pursuant to
Rule 430A or Rule 434 under the Securities Act, is called the "Registration
Statement". Any registration statement filed by the Company pursuant to Rule
462(b) under the Securities Act is called the "Rule 462(b) Registration
Statement", and from and after the date and time of filing of the Rule 462(b)
Registration Statement the term "Registration Statement" shall include the Rule
462(b) Registration Statement. Such prospectus, in the form first used by the
Underwriters to confirm sales of the Shares, is called the "Prospectus";
provided, however, if the Company has, with the consent of BancBoston Robertson
Stephens Inc., elected to rely upon Rule 434 under the Securities Act, the term
"Prospectus" shall mean the Company's prospectus subject to


<PAGE>   2
completion (each, a "preliminary prospectus") dated [___] (such preliminary
prospectus is called the "Rule 434 preliminary prospectus"), together with the
applicable term sheet (the "Term Sheet") prepared and filed by the Company with
the Commission under Rules 434 and 424(b) under the Securities Act and all
references in this Agreement to the date of the Prospectus shall mean the date
of the Term Sheet. All references in this Agreement to the Registration
Statement, the Rule 462(b) Registration Statement, a preliminary prospectus, the
Prospectus or the Term Sheet, or any amendments or supplements to any of the
foregoing, shall include any copy thereof filed with the Commission pursuant to
its Electronic Data Gathering, Analysis and Retrieval System ("EDGAR").

               The Company hereby confirms its agreements with the Underwriters
as follows:

        SECTION 1. REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

               The Company hereby represents, warrants and covenants to each
Underwriter as follows:

        (a) Compliance with Registration Requirements. The Registration
Statement and any Rule 462(b) Registration Statement have been declared
effective by the Commission under the Securities Act. The Company has complied
to the Commission's satisfaction with all requests of the Commission for
additional or supplemental information. No stop order suspending the
effectiveness of the Registration Statement or any Rule 462(b) Registration
Statement is in effect and no proceedings for such purpose have been instituted
or are pending or, to the best knowledge of the Company, are contemplated or
threatened by the Commission.

               Each preliminary prospectus and the Prospectus when filed
complied in all material respects with the Securities Act and, if filed by
electronic transmission pursuant to EDGAR (except as may be permitted by
Regulation S-T under the Securities Act), was identical to the copy thereof
delivered to the Underwriters for use in connection with the offer and sale of
the Shares. Each of the Registration Statement, any Rule 462(b) Registration
Statement and any post-effective amendment thereto, at the time it became
effective and at all subsequent times, complied and will comply in all material
respects with the Securities Act and did not and will not contain any untrue
statement of a material fact or omit to state a material fact required to be
stated therein or necessary to make the statements therein not misleading. The
Prospectus, as amended or supplemented, as of its date and at all subsequent
times, did not and will not contain any untrue statement of a material fact or
omit to state a material fact necessary in order to make the statements therein,
in the light of the circumstances under which they were made, not misleading.
The representations and warranties set forth in the two immediately preceding
sentences do not apply to statements in or omissions from the Registration
Statement, any Rule 462(b) Registration Statement, or any post-effective
amendment thereto, or the Prospectus, or any amendments or supplements thereto,
made in reliance upon and in conformity with information relating to any
Underwriter furnished to the Company in writing by the Representatives


                                       2


<PAGE>   3
expressly for use therein. There are no contracts or other documents required to
be described in the Prospectus or to be filed as exhibits to the Registration
Statement which have not been described or filed as required.

        (b) Offering Materials Furnished to Underwriters. The Company has
delivered to the Representatives three complete conformed copies of the
Registration Statement and of each consent and certificate of experts filed as a
part thereof, and conformed copies of the Registration Statement (without
exhibits) and preliminary prospectuses and the Prospectus, as amended or
supplemented, in such quantities and at such places as the Representatives have
reasonably requested for each of the Underwriters.

        (c) Distribution of Offering Material By the Company. The Company has
not distributed and will not distribute, prior to the later of the Second
Closing Date (as defined below) and the completion of the Underwriters'
distribution of the Shares, any offering material in connection with the
offering and sale of the Shares other than a preliminary prospectus, the
Prospectus or the Registration Statement.

        (d) The Underwriting Agreement. This Agreement has been duly authorized,
executed and delivered by, and is a valid and binding agreement of, the Company,
enforceable in accordance with its terms, except as rights to indemnification
hereunder may be limited by applicable law and except as the enforcement hereof
may be limited by bankruptcy, insolvency, reorganization, moratorium or other
similar laws relating to or affecting the rights and remedies of creditors or by
general equitable principles.

        (e) Authorization of the Shares. The Shares to be purchased by the
Underwriters from the Company have been duly authorized for issuance and sale
pursuant to this Agreement and, when issued and delivered by the Company
pursuant to this Agreement, will be validly issued, fully paid and
nonassessable.

        (f) No Applicable Registration or Other Similar Rights. There are no
persons with registration or other similar rights to have any equity or debt
securities registered for sale under the Registration Statement or included in
the offering contemplated by this Agreement, except for such rights as have been
duly waived.

        (g) No Material Adverse Change. Subsequent to the respective dates as of
which information is given in the Prospectus: (i) there has been no material
adverse change, or any development that could reasonably be expected to result
in a material adverse change, in the condition, financial or otherwise, or in
the earnings, business, operations or prospects, whether or not arising from
transactions in the ordinary course of business, of the Company and its
subsidiaries, considered as one entity (any such change or effect, where the
context so requires, is called a "Material Adverse Change" or a "Material
Adverse Effect"); (ii) the Company and its subsidiaries, considered as one
entity, have not incurred any material liability or obligation, indirect, direct
or contingent, not in the ordinary course of business nor entered into any
material transaction or agreement not in the ordinary course of business; and
(iii) there has been no dividend or distribution of any kind declared, paid or
made by the Company or, except for dividends paid to the Company or other
subsidiaries, any of its subsidiaries on any class of capital


                                       3


<PAGE>   4
stock or repurchase or redemption by the Company or any of its subsidiaries of
any class of capital stock.

        (h) Independent Accountants. KPMG LLP and PricewaterhouseCoopers LLP,
who have expressed their opinion with respect to the financial statements (which
term as used in this Agreement includes the related notes thereto) filed with
the Commission as a part of the Registration Statement and included in the
Prospectus, are independent public or certified public accountants as required
by the Securities Act and the Exchange Act.

        (i) Preparation of the Financial Statements. The financial statements
filed with the Commission as a part of the Registration Statement and included
in the Prospectus present fairly the consolidated financial position of the
Company and Coffee People, Inc. and their subsidiaries as of and at the dates
indicated and the results of their operations and cash flows for the periods
specified. Such financial statements have been prepared in conformity with
generally accepted accounting principles applied on a consistent basis
throughout the periods involved, except as may be expressly stated in the
related notes thereto. No other financial statements or supporting schedules are
required to be included in the Registration Statement. The financial data set
forth in the Prospectus under the captions "Summary -- Diedrich Coffee Financial
Data", "Summary -- Coffee People Financial Data", "Diedrich Coffee Selected
Financial Data," "Coffee People Financial Data" and "Capitalization" fairly
present the information set forth therein on a basis consistent with that of the
audited financial statements contained in the Registration Statement.

               The pro forma combined condensed financial statements of the
Company and Coffee People, Inc. and their subsidiaries and the related notes
thereto included under the caption "Summary -- Summary Unaudited Pro Forma
Combined Condensed Financial Information," "Summary -- Coffee People Financial
Data," Unaudited Pro Forma Combined Condensed Financial Information" and
elsewhere in the Prospectus and in the Registration Statement present fairly the
information contained therein, have been prepared in accordance with the
Commission's rules and guidelines with respect to pro forma financial statements
and have been properly presented on the bases described therein, and the
assumptions used in the preparation thereof are reasonable and the adjustments
used therein are appropriate to give effect to the transactions and
circumstances referred to therein. No other pro forma financial information is
required to be included in the Registration Statement pursuant to Regulation
S-X.

        (j) Company's Accounting System. The Company and each of its
subsidiaries maintain a system of accounting controls sufficient to provide
reasonable assurances that (i) transactions are executed in accordance with
management's general or specific authorization; (ii) transactions are recorded
as necessary to permit preparation of financial statements in conformity with
generally accepted accounting principles and to maintain accountability for
assets; (iii) access to assets is permitted only in accordance with management's
general or specific authorization; and (iv) the recorded accountability for
assets is compared with existing assets at reasonable intervals and appropriate
action is taken with respect to any differences.


                                       4


<PAGE>   5
        (k) Subsidiaries of the Company. The Company does not own or control,
directly or indirectly, any corporation, association or other entity other than
the subsidiaries listed in Exhibit 21 to the Registration Statement.

        (l) Incorporation and Good Standing of the Company and its Subsidiaries.
Each of the Company and its subsidiaries has been duly organized and is validly
existing as a corporation or limited liability company, as the case may be, in
good standing under the laws of the jurisdiction in which it is organized with
full corporate power and authority to own its properties and conduct its
business as described in the prospectus, and is duly qualified to do business as
a foreign corporation and is in good standing under the laws of each
jurisdiction which requires such qualification.

        (m) Capitalization of the Subsidiaries. All the outstanding shares of
capital stock of each subsidiary have been duly and validly authorized and
issued and are fully paid and nonassessable, and, except as otherwise set forth
in the Prospectus, all outstanding shares of capital stock of the subsidiaries
are owned by the Company either directly or through wholly owned subsidiaries
free and clear of any security interests, claims, liens or encumbrances.

        (n) No Prohibition on Subsidiaries from Paying Dividends or Making Other
Distributions. No subsidiary of the Company is currently prohibited, directly or
indirectly, from paying any dividends to the Company, from making any other
distribution on such subsidiary's capital stock, from repaying to the Company
any loans or advances to such subsidiary from the Company or from transferring
any of such subsidiary's property or assets to the Company or any other
subsidiary of the Company, except as described in or contemplated by the
Prospectus.

        (o) Capitalization and Other Capital Stock Matters. The authorized,
issued and outstanding capital stock of the Company is as set forth in the
Prospectus under the caption "Capitalization" (other than for subsequent
issuances, if any, pursuant to employee benefit plans described in the
Prospectus or upon exercise of outstanding options or warrants described in the
Prospectus). The Common Shares (including the Shares) conform in all material
respects to the description thereof contained in the Prospectus. All of the
issued and outstanding Common Shares have been duly authorized and validly
issued, are fully paid and nonassessable and have been issued in compliance with
federal and state securities laws. None of the outstanding Common Shares were
issued in violation of any preemptive rights, rights of first refusal or other
similar rights to subscribe for or purchase securities of the Company. There are
no authorized or outstanding options, warrants, preemptive rights, rights of
first refusal or other rights to purchase, or equity or debt securities
convertible into or exchangeable or exercisable for, any capital stock of the
Company or any of its subsidiaries other than those accurately described in the
Prospectus. The description of the Company's stock option, stock bonus and other
stock plans or arrangements, and the options or other rights granted thereunder,
set forth in the Prospectus accurately and fairly presents the information
required to be shown with respect to such plans, arrangements, options and
rights.


        (p) Stock Exchange Listing. The Shares are registered pursuant to
Section 12(b) of the Securities Exchange Act of 1934 (the "Exchange Act") and
are


                                       5


<PAGE>   6
listed on the Nasdaq National Market, and the Company has taken no action
designed to, or likely to have the effect of, terminating the registration of
the Common Shares under the Exchange Act or delisting the Common Shares from the
Nasdaq National Market, nor has the Company received any notification that the
Commission or the National Association of Securities Dealers, LLC (the "NASD")
is contemplating terminating such registration or listing.

        (q) No Consents, Approvals or Authorizations Required. No consent,
approval, authorization, filing with or order of any court or governmental
agency or regulatory body is required in connection with the transactions
contemplated herein, except such as have been obtained or made under the
Securities Act and such as may be required (i) under the blue sky laws of any
jurisdiction in connection with the purchase and distribution of the Shares by
the Underwriters in the manner contemplated here and in the Prospectus, (ii) by
the NASD and (iii) by the federal and provincial laws of Canada.

        (r) Non-Contravention of Existing Instruments Agreements. Neither the
issue and sale of the Shares nor the consummation of any other of the
transactions herein contemplated nor the fulfillment of the terms hereof will
conflict with, result in a breach or violation or imposition of any lien, charge
or encumbrance upon any property or assets of the Company or any of its
subsidiaries pursuant to, (i) the charter or by-laws of the Company or any of
its subsidiaries, (ii) the terms of any indenture, contract, lease, mortgage,
deed of trust, note agreement, loan agreement or other agreement, obligation,
condition, covenant or instrument to which the Company or any of its
subsidiaries is a party or bound or to which its or their property is subject or
(iii) any statute, law, rule, regulation, judgment, order or decree applicable
to the Company or any of its subsidiaries of any court, regulatory body,
administrative agency, governmental body, arbitrator or other authority having
jurisdiction over the Company or any of its subsidiaries or any of its or their
properties.

        (s) No Defaults or Violations. Neither the Company nor any subsidiary is
in violation or default of (i) any provision of its charter or by-laws, (ii) the
terms of any indenture, contract, lease, mortgage, deed of trust, note
agreement, loan agreement or other agreement, obligation, condition, covenant or
instrument to which it is a party or bound or to which its property is subject
or (iii) any statute, law, rule, regulation, judgment, order or decree of any
court, regulatory body, administrative agency, governmental body, arbitrator or
other authority having jurisdiction over the Company or such subsidiary or any
of its properties, as applicable, except any such violation or default which
would not, singly or in the aggregate, result in a Material Adverse Change
except as otherwise disclosed in the Prospectus.

        (t) No Actions, Suits or Proceedings. Except as otherwise disclosed in
the Prospectus, no action, suit or proceeding by or before any court or
governmental agency, authority or body or any arbitrator involving the Company
or any of its subsidiaries or its or their property is pending or, to the best
knowledge of the Company, threatened that (i) could reasonably be expected to
have a Material Adverse Effect on the performance of this Agreement or the
consummation of any of the transactions contemplated hereby or (ii) could
reasonably be expected to result in a Material Adverse Effect.


                                       6


<PAGE>   7
        (u) All Necessary Permits, Etc. The Company and each subsidiary possess
such valid and current certificates, authorizations or permits issued by the
appropriate state, federal or foreign regulatory agencies or bodies necessary to
conduct their respective businesses, and neither the Company nor any subsidiary
has received any notice of proceedings relating to the revocation or
modification of, or non-compliance with, any such certificate, authorization or
permit which, singly or in the aggregate, if the subject of an unfavorable
decision, ruling or finding, could result in a Material Adverse Change.

        (v) Title to Properties. The Company and each of its subsidiaries has
good and marketable title to all the properties and assets reflected as owned in
the financial statements referred to in Section 1(i) above (or elsewhere in the
Prospectus), in each case free and clear of any security interests, mortgages,
liens, encumbrances, equities, claims and other defects, except such as do not
materially and adversely affect the value of such property and do not materially
interfere with the use made or proposed to be made of such property by the
Company or such subsidiary. The real property, improvements, equipment and
personal property held under lease by the Company or any subsidiary are held
under valid and enforceable leases, with such exceptions as are not material and
do not materially interfere with the use made or proposed to be made of such
real property, improvements, equipment or personal property by the Company or
such subsidiary.

        (w) Tax Law Compliance. The Company and its subsidiaries have filed all
necessary federal, state and foreign income and franchise tax returns or have
properly requested extensions thereof and have paid all taxes required to be
paid by any of them and, if due and payable, any related or similar assessment,
fine or penalty levied against any of them. The Company has made adequate
charges, accruals and reserves in the applicable financial statements referred
to in Section 1(j) above in respect of all federal, state and foreign income and
franchise taxes for all periods as to which the tax liability of the Company or
any of its subsidiaries has not been finally determined. The Company is not
aware of any tax deficiency that has been or might be asserted or threatened
against the Company that could result in a Material Adverse Change.

        (x) Intellectual Property Rights. Each of the Company and its
subsidiaries owns or possesses adequate rights to use all patents, patent rights
or licenses, inventions, collaborative research agreements, trade secrets,
know-how, trademarks, service marks, trade names and copyrights which are
necessary to conduct its businesses as described in the Registration Statement
and Prospectus and any Incorporated Document; the expiration of any patents,
patent rights, trade secrets, trademarks, service marks, trade names or
copyrights would not result in a Material Adverse Change that is not otherwise
disclosed in the Prospectus; the Company has not received any notice of, and has
no knowledge of, any infringement of or conflict with asserted rights of the
Company by others with respect to any patent, patent rights, inventions, trade
secrets, know-how, trademarks, service marks, trade names or copyrights; and the
Company has not received any notice of, and has no knowledge of, any
infringement of or conflict with asserted rights of others with respect to any
patent, patent rights, inventions, trade secrets, know-how, trademarks, service
marks, trade names or copyrights which, singly or in the aggregate, if the
subject of an unfavorable decision, ruling or finding, might have a Material
Adverse Change. There is no claim


                                       7


<PAGE>   8
being made against the Company regarding patents, patent rights or licenses,
inventions, collaborative research, trade secrets, know-how, trademarks, service
marks, trade names or copyrights. The Company and its subsidiaries do not in the
conduct of their business as now or proposed to be conducted as described in the
Prospectus infringe or conflict with any right or patent of any third party, or
any discovery, invention, product or process which is the subject of a patent
application filed by any third party, known to the Company or any of its
subsidiaries, which such infringement or conflict is reasonably likely to result
in a Material Adverse Change.

        (y) Year 2000 Preparedness. There are no issues related to the
Company's, or any of its subsidiaries', preparedness for the Year 2000 that (i)
are of a character required to be described or referred to in the Registration
Statement or Prospectus or any Incorporated Document by the Securities Act or by
the Exchange Act or the rules and regulations of the Commission thereunder which
have not been accurately described in the Registration Statement or Prospectus
or any Incorporated Document or (ii) might reasonably be expected to result in
any Material Adverse Change or that might materially affect their properties,
assets or rights. All internal computer systems and each Constituent Component
(as defined below) of those systems and all computer-related products and each
Constituent Component (as defined below) of those products of the Company and
each of its subsidiaries fully comply with Year 2000 Qualification Requirements.
"Year 2000 Qualifications Requirements" means that the internal computer systems
and each Constituent Component (as defined below) of those systems and all
computer-related products and each Constituent Component (as defined below) of
those products of the Company and each of its Subsidiaries (i) have been
reviewed to confirm that they store, process (including sorting and performing
mathematical operations, calculations and computations), input and output data
containing date and information correctly regardless of whether the date
contains dates and times before, on or after January 1, 2000, (ii) have been
designated to ensure date and time entry recognition and calculations, and date
data interface values that reflect the century, (iii) accurately manage and
manipulate data involving dates and times, including single century formulas and
multi-century formulas, and will not cause an abnormal ending scenario within
the application or generate incorrect values or invalid results involving such
dates, (iv) accurately process any date rollover, and (v) accept and respond to
two-digit year date input in a manner that resolves any ambiguities as to the
century. "Constituent Component" means all software (including operating
systems, programs, packages and utilities), firmware, hardware, networking
components, and peripherals provided as part of the configuration. The Company
has inquired of material vendors as to their preparedness for the Year 2000 and
has disclosed in the Registration Statement or Prospectus any issues that might
reasonably be expected to result in any Material Adverse Change.

        (z) No Transfer Taxes or Other Fees. There are no transfer taxes or
other similar fees or charges under Federal law or the laws of any state, or any
political subdivision thereof, required to be paid in connection with the
execution and delivery of this Agreement or the issuance and sale by the Company
of the shares.

        (aa) Company Not an "Investment Company". The Company has been advised
of the rules and requirements under the Investment Company Act of 1940, as
amended (the "Investment Company Act"). The Company is not, and after receipt of


                                       8


<PAGE>   9
payment for the Shares will not be, an "investment company" or an entity
"controlled" by an "investment company" within the meaning of the Investment
Company Act and will conduct its business in a manner so that it will not become
subject to the Investment Company Act.

        (bb) Insurance. Each of the Company and its subsidiaries are insured by
recognized, financially sound and reputable institutions with policies in such
amounts and with such deductibles and covering such risks as are generally
deemed adequate and customary for their businesses including, but not limited
to, policies covering real and personal property owned or leased by the Company
and its subsidiaries against theft, damage, destruction, acts of vandalism and
earthquakes, general liability and Directors and Officers liability. The Company
has no reason to believe that it or any subsidiary will not be able (i) to renew
its existing insurance coverage as and when such policies expire or (ii) to
obtain comparable coverage from similar institutions as may be necessary or
appropriate to conduct its business as now conducted and at a cost that would
not result in a Material Adverse Change. Neither of the Company nor any
subsidiary has been denied any insurance coverage which it has sought or for
which it has applied.

        (cc) Labor Matters. To the best of Company's knowledge, no labor
disturbance by the employees of the Company or any of its subsidiaries exists or
is imminent; and the Company is not aware of any existing or imminent labor
disturbance by the employees of any of its principal suppliers that might be
expected to result in a Material Adverse Change.

        (dd) No Price Stabilization or Manipulation. The Company has not taken
and will not take, directly or indirectly, any action designed to or that might
be reasonably expected to cause or result in stabilization or manipulation of
the price of the Common Stock to facilitate the sale or resale of the Shares.

        (ee) Lock-Up Agreements. Each officer and director of the company and
each beneficial owner of one or more percent of the outstanding issued share
capital of the Company has agreed to sign an agreement substantially in the form
attached hereto as Exhibit A (the "Lock-up Agreements"). The Company has
provided to counsel for the Underwriters a complete and accurate list of all
securityholders of the Company and the number and type of securities held by
each securityholder. The Company has provided to counsel for the Underwriters
true, accurate and complete copies of all of the Lock-up Agreements presently in
effect or effected hereby. The Company hereby represents and warrants that it
will not release any of its officers, directors or other stockholders from any
Lock-up Agreements currently existing or hereafter effected without the prior
written consent of BancBoston Robertson Stephens Inc.

        (ff) Related Party Transactions. There are no business relationships or
related-party transactions involving the Company or any subsidiary or any other
person required to be described in the Prospectus which have not been described
as required.

        (gg) No Unlawful Contributions or Other Payments. Neither the Company
nor any of its subsidiaries nor, to the best of the Company's knowledge, any
employee or agent of the Company or any subsidiary, has made any contribution or
other payment to


                                       9


<PAGE>   10
any official of, or candidate for, any federal, state or foreign office in
violation of any law or of the character required to be disclosed in the
Prospectus.

        (hh) Environmental Laws. Except as otherwise disclosed in the
Prospectus, (i) the Company is in compliance with all rules, laws and
regulations relating to the use, treatment, storage and disposal of toxic
substances and protection of health or the environment ("Environmental Laws")
which are applicable to its business, except where the failure to comply would
not result in a Material Adverse Change, (ii) the Company has received no notice
from any governmental authority or third party of an asserted claim under
Environmental Laws, which claim is required to be disclosed in the Registration
Statement and the Prospectus and any Incorporated Document, (iii) the Company
will not be required to make future material capital expenditures to comply with
Environmental Laws and (iv) no property which is owned, leased or occupied by
the Company has been designated as a Superfund site pursuant to the
Comprehensive Response, Compensation, and Liability Act of 1980, as amended (42
U.S.C. Section 9601, et seq.), or otherwise designated as a contaminated site
under applicable state or local law.

        (ii) Periodic Review of Costs of Environmental Compliance. In the
ordinary course of its business, the Company conducts a periodic review of the
effect of Environmental Laws on the business, operations and properties of the
Company and its subsidiaries, in the course of which it identifies and evaluates
associated costs and liabilities (including, without limitation, any capital or
operating expenditures required for clean-up, closure of properties or
compliance with Environmental Laws or any permit, license or approval, any
related constraints on operating activities and any potential liabilities to
third parties). On the basis of such review and the amount of its established
reserves, the Company has reasonably concluded that such associated costs and
liabilities would not, individually or in the aggregate, result in a Material
Adverse Change.

        (jj) ERISA Compliance. The Company and its subsidiaries and any
"employee benefit plan" (as defined under the Employee Retirement Income
Security Act of 1974, as amended, and the regulations and published
interpretations thereunder (collectively, "ERISA")) established or maintained by
the Company, its subsidiaries or their "ERISA Affiliates" (as defined below) are
in compliance in all material respects with ERISA. "ERISA Affiliate" means, with
respect to the Company or a subsidiary, any member of any group of organizations
described in Sections 414(b),(c),(m) or (o) of the Internal Revenue Code of
1986, as amended, and the regulations and published interpretations thereunder
(the "Code") of which the Company or such subsidiary is a member. No "reportable
event" (as defined under ERISA) has occurred or is reasonably expected to occur
with respect to any "employee benefit plan" established or maintained by the
Company, its subsidiaries or any of their ERISA Affiliates. No "employee benefit
plan" established or maintained by the Company, its subsidiaries or any of their
ERISA Affiliates, if such "employee benefit plan" were terminated, would have
any "amount of unfounded benefit liabilities" (as defined under ERISA). Neither
the Company, its subsidiaries nor any of their ERISA Affiliates has incurred or
reasonably expects to incur any liability under (i) Title IV of ERISA with
respect to termination of, or withdrawal from, any "employee benefit plan" or
(ii) Sections 412, 4971, 4975 or 4980B of the Code. Each "employee benefit plan"
established or maintained by the Company, its


                                       10


<PAGE>   11
subsidiaries or any of their ERISA Affiliates that is intended to be qualified
under Section 401(a) of the Code is so qualified and nothing has occurred,
whether by action or failure to act, which would cause the loss of such
qualification.

               Any certificate signed by an officer of the Company and delivered
to the Representatives or to counsel for the Underwriters shall be deemed to be
a representation and warranty by the Company to each Underwriter as to the
matters set forth therein.

        SECTION 2. PURCHASE, SALE AND DELIVERY OF THE SHARES.

        (a) The Firm Shares. The Company agrees to issue and sell to the several
Underwriters the Firm Shares upon the terms herein set forth. On the basis of
the representations, warranties and agreements herein contained, and upon the
terms but subject to the conditions herein set forth, the Underwriters agree,
severally and not jointly, to purchase from the Company the respective number of
Firm Shares set forth opposite their names on Schedule A. The purchase price per
Firm Share to be paid by the several Underwriters to the Company shall be $[___]
per share.

        (b) The First Closing Date. Delivery of the Firm Shares to be purchased
by the Underwriters and payment therefor shall be made by the Company and the
Representatives at 6:00 a.m. San Francisco time, at the offices of Gibson, Dunn
& Crutcher LLP, 4 Park Plaza, Suite 1400, Irvine, California 92614 (or at such
other place as may be agreed upon among the Representatives and the Company),
(i) on the third (3rd) full business day following the first day that Shares are
traded, (ii) if this Agreement is executed and delivered after 1:30 P.M., San
Francisco time, the fourth (4th) full business day following the day that this
Agreement is executed and delivered or (iii) at such other time and date not
later that seven (7) full business days following the first day that Shares are
traded as the Representatives and the Company may determine (or at such time and
date to which payment and delivery shall have been postponed pursuant to Section
8 hereof), such time and date of payment and delivery being herein called the
"Closing Date;" provided, however, that if the Company has not made available to
the Representatives copies of the Prospectus within the time provided in Section
2(g) and 3(e) hereof, the Representatives may, in its sole discretion, postpone
the Closing Date until no later than two (2) full business days following
delivery of copies of the Prospectus to the Representatives.

        (c) The Option Shares; the Second Closing Date. In addition, on the
basis of the representations, warranties and agreements herein contained, and
upon the terms but subject to the conditions herein set forth, the Company
hereby grants an option to the several Underwriters to purchase, severally and
not jointly, up to an aggregate of 690,000 Option Shares from the Company at the
purchase price per share to be paid by the Underwriters for the Firm Shares. The
option granted hereunder is for use by the Underwriters solely in covering any
over-allotments in connection with the sale and distribution of the Firm Shares.
The option granted hereunder may be exercised at any time upon notice by the
Representatives to the Company, which notice may be given at any time within 30
days from the date of this Agreement. The time and date of delivery of the
Option Shares, if subsequent to the First Closing Date, is called the "Second
Closing Date" and shall be determined by the Representatives and shall not be
earlier


                                       11


<PAGE>   12
than three nor later than five full business days after delivery of such notice
of exercise. If any Option Shares are to be purchased, (i) each Underwriter
agrees, severally and not jointly, to purchase the number of Option Shares
(subject to such adjustments to eliminate fractional shares as the
Representatives may determine) that bears the same proportion to the total
number of Option Shares to be purchased as the number of Firm Shares set forth
on Schedule A opposite the name of such Underwriter bears to the total number of
Firm Shares. The Representatives may cancel the option at any time prior to its
expiration by giving written notice of such cancellation to the Company.

        (d) Public Offering of the Shares. The Representatives hereby advise the
that the Underwriters intend to offer for sale to the public, as described in
the Prospectus, their respective portions of the Shares as soon after this
Agreement has been executed and the Registration Statement has been declared
effective as the Representatives, in its sole judgment, has determined is
advisable and practicable.

        (e) Payment for the Shares. Payment for the Shares shall be made at the
First Closing Date (and, if applicable, at the Second Closing Date) by wire
transfer in immediately available-funds to the order of the Company.

        It is understood that the Representatives have been authorized, for its
own account and the accounts of the several Underwriters, to accept delivery of
and receipt for, and make payment of the purchase price for, the Firm Shares and
any Option Shares the Underwriters have agreed to purchase. BancBoston Robertson
Stephens Inc., individually and not as the Representatives of the Underwriters,
may (but shall not be obligated to) make payment for any Shares to be purchased
by any Underwriter whose funds shall not have been received by the
Representatives by the First Closing Date or the Second Closing Date, as the
case may be, for the account of such Underwriter, but any such payment shall not
relieve such Underwriter from any of its obligations under this Agreement.

        (f) Delivery of the Shares. The Company shall deliver, or cause to be
delivered, a credit representing the Firm Shares to an account or accounts at
The Depository Trust Company, as designated by the Representatives for the
accounts of the Representatives and the several Underwriters at the First
Closing Date, against the irrevocable release of a wire transfer of immediately
available funds for the amount of the purchase price therefor. The Company shall
also deliver, or cause to be delivered, a credit representing the Option Shares
the Underwriters have agreed to purchase at the First Closing Date (or the
Second Closing Date, as the case may be), to an account or accounts at The
Depository Trust Company as designated by the Representatives for the accounts
of the Representatives and the several Underwriters, against the irrevocable
release of a wire transfer of immediately available funds for the amount of the
purchase price therefor. Time shall be of the essence, and delivery at the time
and place specified in this Agreement is a further condition to the obligations
of the Underwriters.

        (g) Delivery of Prospectus to the Underwriters. Not later than 12:00
noon on the second business day following the date the Shares are released by
the Underwriters for sale to the public, the Company shall deliver or cause to
be delivered copies of the Prospectus in such quantities and at such places as
the Representatives shall request.


                                       12


<PAGE>   13
        SECTION 3. COVENANTS OF THE COMPANY.

               The Company further covenants and agrees with each Underwriter as
follows:

        (a) Registration Statement Matters. The Company will (i) use its best
efforts to cause a registration statement on Form 8-A (the "Form 8-A
Registration Statement") as required by the Securities Exchange Act of 1934 (the
"Exchange Act") to become effective simultaneously with the Registration
Statement, (ii) use its best efforts to cause the Registration Statement to
become effective or, if the procedure in Rule 430A of the Securities Act is
followed, to prepare and timely file with the Commission under Rule 424(b) under
the Securities Act a Prospectus in a form approved by the Representatives
containing information previously omitted at the time of effectiveness of the
Registration Statement in reliance on Rule 430A of the Securities Act and (iii)
not file any amendment to the Registration Statement or supplement to the
Prospectus of which the Representatives shall not previously have been advised
and furnished with a copy or to which the Representatives shall have reasonably
objected in writing or which is not in compliance with the Securities Act. If
the Company elects to rely on Rule 462(b) under the Securities Act, the Company
shall file a Rule 462(b) Registration Statement with the Commission in
compliance with Rule 462(b) under the Securities Act prior to the time
confirmations are sent or given, as specified by Rule 462(b)(2) under the
Securities Act, and shall pay the applicable fees in accordance with Rule 111
under the Securities Act.

        (b) Securities Act Compliance. The Company will advise the
Representatives promptly (i) when the Registration Statement or any
post-effective amendment thereto shall have become effective, (ii) of receipt of
any comments from the Commission, (iii) of any request of the Commission for
amendment of the Registration Statement or for supplement to the Prospectus or
for any additional information and (iv) of the issuance by the Commission of any
stop order suspending the effectiveness of the Registration Statement or the use
of the Prospectus or of the institution of any proceedings for that purpose. The
Company will use its best efforts to prevent the issuance of any such stop order
preventing or suspending the use of the Prospectus and to obtain as soon as
possible the lifting thereof, if issued.

        (c) Blue Sky Compliance. The Company will cooperate with the
Representatives and counsel for the Underwriters in endeavoring to qualify the
Shares for sale under the securities laws of such jurisdictions (both national
and foreign) as the Representatives may reasonably have designated in writing
and will make such applications, file such documents, and furnish such
information as may be reasonably required for that purpose, provided the Company
shall not be required to qualify as a foreign corporation or to file a general
consent to service of process in any jurisdiction where it is not now so
qualified or required to file such a consent. The Company will, from time to
time, prepare and file such statements, reports and other documents, as are or
may be required to continue such qualifications in effect for so long a period
as the Representatives may reasonably request for distribution of the Shares.

        (d) Amendments and Supplements to the Prospectus and Other Securities
Act Matters. The Company will comply with the Securities Act and the Exchange
Act, and the rules and regulations of the Commission thereunder, so as to permit
the


                                       13


<PAGE>   14
completion of the distribution of the Shares as contemplated in this Agreement
and the Prospectus. If during the period in which a prospectus is required by
law to be delivered by an Underwriter or dealer, any event shall occur as a
result of which, in the judgment of the Company or in the reasonable opinion of
the Representatives or counsel for the Underwriters, it becomes necessary to
amend or supplement the Prospectus in order to make the statements therein, in
the light of the circumstances existing at the time the Prospectus is delivered
to a purchaser, not misleading, or, if it is necessary at any time to amend or
supplement the Prospectus to comply with any law, the Company promptly will
prepare and file with the Commission, and furnish at its own expense to the
Underwriters and to dealers, an appropriate amendment to the Registration
Statement or supplement to the Prospectus so that the Prospectus as so amended
or supplemented will not, in the light of the circumstances when it is so
delivered, be misleading, or so that the Prospectus will comply with the law.

        (e) Copies of any Amendments and Supplements to the Prospectus. The
Company agrees to furnish the Representatives, without charge, during the period
beginning on the date hereof and ending on the later of the First Closing Date
or such date, as in the opinion of counsel for the Underwriters, the Prospectus
is no longer required by law to be delivered in connection with sales by an
Underwriter or dealer (the "Prospectus Delivery Period"), as many copies of the
Prospectus and any amendments and supplements thereto (including any documents
incorporated or deemed incorporated by reference therein) as the Representatives
may request.

        (f) Insurance. The Company shall (i) obtain Directors and Officers
liability insurance in the minimum amount of $10 million which shall apply to
the offering contemplated hereby and (ii) shall cause BancBoston Robertson
Stephens Inc. to be added as an additional insured to such policy in respect of
the offering contemplated hereby.

        (g) Notice of Subsequent Events. If at any time during the ninety (90)
day period after the Registration Statement becomes effective, any rumor,
publication or event relating to or affecting the Company shall occur as a
result of which in your opinion the market price of the Company Shares has been
or is likely to be materially affected (regardless of whether such rumor,
publication or event necessitates a supplement to or amendment of the
Prospectus), the Company will, after written notice from you advising the
Company to the effect set forth above, forthwith prepare, consult with you
concerning the substance of and disseminate a press release or other public
statement, reasonably satisfactory to you, responding to or commenting on such
rumor, publication or event.

        (h) Use of Proceeds. The Company shall apply the net proceeds from the
sale of the Shares sold by it in the manner described under the caption "Use of
Proceeds" in the Prospectus.

        (i) Transfer Agent. The Company shall engage and maintain, at its
expense, a registrar and transfer agent for the Company Shares.

        (j) Earnings Statement. As soon as practicable, the Company will make
generally available to its security holders and to the Representatives an
earnings


                                       14


<PAGE>   15
statement (which need not be audited) covering the twelve-month period ending
September __, 2000(1) that satisfies the provisions of Section 11(a) of the
Securities Act.

        (k) Periodic Reporting Obligations. During the Prospectus Delivery
Period the Company shall file, on a timely basis, with the Commission and the
Nasdaq National Market all reports and documents required to be filed under the
Exchange Act.

        (l) Agreement Not to Offer or Sell Additional Securities. The Company
will not, without the prior written consent of BancBoston Robertson Stephens
Inc., for a period of 180 days following the date of the Prospectus, offer, sell
or contract to sell, or otherwise dispose of or enter into any transaction which
is designed to, or could be expected to, result in the disposition (whether by
actual disposition or effective economic disposition due to cash settlement or
otherwise by the Company or any affiliate of the Company or any person in
privity with the Company or any affiliate of the Company) directly or
indirectly, or announce the offering of, any other Common Shares or any
securities convertible into, or exchangeable for, Common Shares; provided,
however, that the Company may (i) issue and sell Common Shares pursuant to any
director or employee stock option plan, stock ownership plan or dividend
reinvestment plan of the Company in effect at the date of the Prospectus and
described in the Prospectus so long as none of those shares may be transferred
on during the period of 180 days from the date that the Registration Statement
is declared effective (the "Lock-Up Period") and the Company shall enter stop
transfer instructions with its transfer agent and registrar against the transfer
of any such Common Shares and (ii) the Company may issue Common Shares issuable
upon the conversion of securities or the exercise of warrants outstanding at the
date of the Prospectus and described in the Prospectus.

        (m) Future Reports to the Representatives. During the period of five
years hereafter the Company will furnish to the Representatives (i) as soon as
practicable after the end of each fiscal year, copies of the Annual Report of
the Company containing the balance sheet of the Company as of the close of such
fiscal year and statements of income, stockholders' equity and cash flows for
the year then ended and the opinion thereon of the Company's independent public
or certified public accountants; (ii) as soon as practicable after the filing
thereof, copies of each proxy statement, Annual Report on Form 10-K, Quarterly
Report on Form 10-Q, Current Report on Form 8-K or other report filed by the
Company with the Commission, the National Association of Securities Dealers, LLC
or any securities exchange; and (iii) as soon as available, copies of any report
or communication of the Company mailed generally to holders of its capital
stock.

        (n) Exchange Act Compliance. During the Prospectus Delivery Period, the
Company will file all documents required to be filed with the Commission
pursuant to Section 13, 14 or 15 of the Exchange Act in the manner and within
the time periods required by the Exchange Act.

- --------

(1)     Insert the date of the end of the Company's first quarter ending
after one year following the "effective date of the Registration Statement" (as
defined in Rule 158(c) under the Securities Act).


                                       15


<PAGE>   16
        SECTION 4. CONDITIONS OF THE OBLIGATIONS OF THE UNDERWRITERS. The
obligations of the several Underwriters to purchase and pay for the Shares as
provided herein on the First Closing Date and, with respect to the Option
Shares, the Second Closing Date, shall be subject to the accuracy of the
representations and warranties on the part of the Company set forth in Section 1
hereof as of the date hereof and as of the First Closing Date as though then
made and, with respect to the Option Shares, as of the Second Closing Date as
though then made, to the timely performance by the Company of its covenants and
other obligations hereunder, and to each of the following additional conditions:

        (a) Compliance with Registration Requirements; No Stop Order; No
Objection from the National Association of Securities Dealers, LLC The
Registration Statement shall have become effective prior to the execution of
this Agreement, or at such later date as shall be consented to in writing by
you; and no stop order suspending the effectiveness thereof shall have been
issued and no proceedings for that purpose shall have been initiated or, to the
knowledge of the Company or any Underwriter, threatened by the Commission, and
any request of the Commission for additional information (to be included in the
Registration Statement or the Prospectus or any Incorporated Document or
otherwise) shall have been complied with to the satisfaction of Underwriters'
Counsel; and the National Association of Securities Dealers, LLC shall have
raised no objection to the fairness and reasonableness of the underwriting terms
and arrangements.

        (b) Corporate Proceedings. All corporate proceedings and other legal
matters in connection with this Agreement, the form of Registration Statement
and the Prospectus, and the registration, authorization, issue, sale and
delivery of the Shares, shall have been reasonably satisfactory to Underwriters'
Counsel, and such counsel shall have been furnished with such papers and
information as they may reasonably have requested to enable them to pass upon
the matters referred to in this Section.

        (c) No Material Adverse Change. Subsequent to the execution and delivery
of this Agreement and prior to the First Closing Date, or the Second Closing
Date, as the case may be,

        (i) there shall not have been any Material Adverse Change in the
        condition (financial or otherwise), earnings, operations, business or
        business prospects of the Company and its subsidiaries considered as one
        enterprise from that set forth in the Registration Statement or
        Prospectus, which, in your sole judgment, is material and adverse and
        that makes it, in your sole judgment, impracticable or inadvisable to
        proceed with the public offering of the Shares as contemplated by the
        Prospectus; and

        (ii) there shall not have occurred any downgrading, nor shall any notice
        have been given of any intended or potential downgrading or of any
        review for a possible change that does not indicate the direction of the
        possible change, in the rating accorded any of the Company's securities
        by any "nationally recognized statistical rating organization," as such
        term is defined for purposes of Rule 436(g)(2) under the Act.


                                       16


<PAGE>   17
        (d) Opinion of Counsel for the Company. You shall have received on the
First Closing Date, or the Second Closing Date, as the case may be, an opinion
of Gibson Dunn & Crutcher LLP, counsel for the Company, substantially in the
form of Exhibit B attached hereto, dated the First Closing Date, or the Second
Closing Date, addressed to the Underwriters and with reproduced copies or signed
counterparts thereof for each of the Underwriters.

               Counsel rendering the opinion contained in Exhibit B may rely as
to questions of law not involving the laws of the United States or California
and Delaware upon opinions of local counsel, and as to questions of fact upon
representations or certificates of officers of the Company and of government
officials, in which case their opinion is to state that they are so relying and
that they have no knowledge of any material misstatement or inaccuracy in any
such opinion, representation or certificate. Copies of any opinion,
representation or certificate so relied upon shall be delivered to you, as
Representatives of the Underwriters, and to Underwriters' Counsel.

        (e) Opinion of Counsel for the Underwriters. You shall have received on
the First Closing Date or the Second Closing Date, as the case may be, an
opinion of Brobeck, Phleger & Harrison LLP substantially in the form of Exhibit
D hereto. The Company shall have furnished to such counsel such documents as
they may have requested for the purpose of enabling them to pass upon such
matters.

        (f) Accountants' Comfort Letter. You shall have received on the First
Closing Date and on the Second Closing Date, as the case may be, a letter from
KPMG LLP addressed to the Underwriters, dated the First Closing Date or the
Second Closing Date, as the case may be, confirming that they are independent
certified public accountants with respect to the Company within the meaning of
the Act and the applicable published Rules and Regulations and based upon the
procedures described in such letter delivered to you concurrently with the
execution of this Agreement (herein called the "Original Letter"), but carried
out to a date not more than four (4) business days prior to the First Closing
Date or the Second Closing Date, as the case may be, (i) confirming, to the
extent true, that the statements and conclusions set forth in the Original
Letter are accurate as of the First Closing Date or the Second Closing Date, as
the case may be, and (ii) setting forth any revisions and additions to the
statements and conclusions set forth in the Original Letter which are necessary
to reflect any changes in the facts described in the Original Letter since the
date of such letter, or to reflect the availability of more recent financial
statements, data or information. The letter shall not disclose any change in the
condition (financial or otherwise), earnings, operations, business or business
prospects of the Company and its subsidiaries considered as one enterprise from
that set forth in the Registration Statement or Prospectus, which, in your sole
judgment, is material and adverse and that makes it, in your sole judgment,
impracticable or inadvisable to proceed with the public offering of the Shares
as contemplated by the Prospectus. The Original Letter from KPMG LLP shall be
addressed to or for the use of the Underwriters in form and substance
satisfactory to the Underwriters and shall (i) represent, to the extent true,
that they are independent certified public accountants with respect to the
Company within the meaning of the Act and the applicable published Rules and
Regulations, (ii) set forth their opinion with respect to their examination of
the consolidated balance sheet of the Company as of January 27, 1999 and related
consolidated statements of operations, shareholders' equity, and cash flows for
the twelve (12) months ended January 27, 1999,


                                       17


<PAGE>   18
(iii) state that KPMG LLP has performed the procedures set out in Statement on
Auditing Standards No. 71 ("SAS 71") for a review of interim financial
information and providing the report KPMG LLP as described in SAS 71 on the
financial statements for each of the quarters in the ____-quarter period ended
________________, ___ (the "Quarterly Financial Statements"), (iv) state that in
the course of such review, nothing came to their attention that leads them to
believe that any material modifications need to be made to any of the Quarterly
Financial Statements in order for them to be in compliance with generally
accepted accounting principles consistently applied across the periods
presented, and address other matters agreed upon by KPMG LLP and you. In
addition, you shall have received from KPMG LLP a letter addressed to the
Company and made available to you for the use of the Underwriters stating that
their review of the Company's system of internal accounting controls, to the
extent they deemed necessary in establishing the scope of their examination of
the Company's consolidated financial statements as of January 27, 1999, did not
disclose any weaknesses in internal controls that they considered to be material
weaknesses.

               You shall have received on the First Closing Date and on the
Second Closing Date, as the case may be, a letter from PricewaterhouseCoopers
LLP addressed to the Underwriters, dated the First Closing Date or the Second
Closing Date, as the case may be, confirming that they are independent certified
public accountants with respect to Coffee People, Inc. within the meaning of the
Act and the applicable published Rules and Regulations and based upon the
procedures described in such letter delivered to you concurrently with the
execution of this Agreement (herein called the "Original Letter"), but carried
out to a date not more than four (4) business days prior to the First Closing
Date or the Second Closing Date, as the case may be, (i) confirming, to the
extent true, that the statements and conclusions set forth in the Original
Letter are accurate as of the First Closing Date or the Second Closing Date, as
the case may be, and (ii) setting forth any revisions and additions to the
statements and conclusions set forth in the Original Letter which are necessary
to reflect any changes in the facts described in the Original Letter since the
date of such letter, or to reflect the availability of more recent financial
statements, data or information. The letter shall not disclose any change in the
condition (financial or otherwise), earnings, operations, business or business
prospects of Coffee People, Inc. and its subsidiaries considered as one
enterprise from that set forth in the Registration Statement or Prospectus,
which, in your sole judgment, is material and adverse and that makes it, in your
sole judgment, impracticable or inadvisable to proceed with the public offering
of the Shares as contemplated by the Prospectus. The Original Letter from
PricewaterhouseCoopers LLP shall be addressed to or for the use of the
Underwriters in form and substance satisfactory to the Underwriters and shall
(i) represent, to the extent true, that they are independent certified public
accountants with respect to Coffee People, Inc. within the meaning of the Act
and the applicable published Rules and Regulations, (ii) set forth their opinion
with respect to their examination of the consolidated balance sheet of [the
Company] as of June 27, 1998 and related consolidated statements of operations,
shareholders' equity, and cash flows for the twelve (12) months ended June 27,
1998, (iii) state that PricewaterhouseCoopers LLP has performed the procedures
set out in Statement on Auditing Standards No. 71 ("SAS 71") for a review of
interim financial information and providing the report PricewaterhouseCoopers
LLP as described in SAS 71 on the financial statements for each of the quarters
in the ____-quarter period ended ________________, ___ (the "Quarterly Financial
Statements"), (iv) state that in


                                       18


<PAGE>   19
the course of such review, nothing came to their attention that leads them to
believe that any material modifications need to be made to any of the Quarterly
Financial Statements in order for them to be in compliance with generally
accepted accounting principles consistently applied across the periods
presented, and address other matters agreed upon by PricewaterhouseCoopers and
you. In addition, you shall have received from PricewaterhouseCoopers LLP a
letter addressed to Coffee People Inc. and made available to you for the use of
the Underwriters stating that their review of Coffee People's system of internal
accounting controls, to the extent they deemed necessary in establishing the
scope of their examination of the consolidated financial statements of Coffee
People, Inc. as of June 27, 1998, did not disclose any weaknesses in internal
controls that they considered to be material weaknesses.

        (g) Officers' Certificate. You shall have received on the First Closing
Date and the Second Closing Date, as the case may be, a certificate of the
Company, dated the First Closing Date or the Second Closing Date, as the case
may be, signed by the Chief Executive Officer and Chief Financial Officer of the
Company, to the effect that, and you shall be satisfied that:

        (i) The representations and warranties of the Company in this Agreement
        are true and correct, as if made on and as of the First Closing Date or
        the Second Closing Date, as the case may be, and the Company has
        complied with all the agreements and satisfied all the conditions on its
        part to be performed or satisfied at or prior to the First Closing Date
        or the Second Closing Date, as the case may be;

        (ii) No stop order suspending the effectiveness of the Registration
        Statement has been issued and no proceedings for that purpose have been
        instituted or are pending or threatened under the Act;

        (iii) When the Registration Statement became effective and at all times
        subsequent thereto up to the delivery of such certificate, the
        Registration Statement and the Prospectus, and any amendments or
        supplements thereto and the Incorporated Documents, when such
        Incorporated Documents became effective or were filed with the
        Commission, contained all material information required to be included
        therein by the Securities Act or the Exchange Act and the applicable
        rules and regulations of the Commission thereunder, as the case may be,
        and in all material respects conformed to the requirements of the
        Securities Act or the Exchange Act and the applicable rules and
        regulations of the Commission thereunder, as the case may be, the
        Registration Statement and the Prospectus, and any amendments or
        supplements thereto, did not and does not include any untrue statement
        of a material fact or omit to state a material fact required to be
        stated therein or necessary to make the statements therein not
        misleading; and, since the effective date of the Registration Statement,
        there has occurred no event required to be set forth in an amended or
        supplemented Prospectus which has not been so set forth; and

        (iv) Subsequent to the respective dates as of which information is given
        in the Registration Statement and Prospectus, there has not been (a) any


                                       19


<PAGE>   20
        material adverse change in the condition (financial or otherwise),
        earnings, operations, business or business prospects of the Company and
        its subsidiaries considered as one enterprise, (b) any transaction that
        is material to the Company and its subsidiaries considered as one
        enterprise, except transactions entered into in the ordinary course of
        business, (c) any obligation, direct or contingent, that is material to
        the Company and its subsidiaries considered as one enterprise, incurred
        by the Company or its subsidiaries, except obligations incurred in the
        ordinary course of business, (d) any change in the capital stock or
        outstanding indebtedness of the Company or any of its subsidiaries that
        is material to the Company and its subsidiaries considered as one
        enterprise, (e) any dividend or distribution of any kind declared, paid
        or made on the capital stock of the Company or any of its subsidiaries,
        or (f) any loss or damage (whether or not insured) to the property of
        the Company or any of its subsidiaries which has been sustained or will
        have been sustained which has a material adverse effect on the condition
        (financial or otherwise), earnings, operations, business or business
        prospects of the Company and its subsidiaries considered as one
        enterprise.

        (h) Lock-up Agreement from Certain Stockholders of the Company. The
Company shall have obtained and delivered to you an agreement substantially in
the form of Exhibit A attached hereto from each officer and director of the
Company and each beneficial owner of one or more percent of the outstanding
issued share capital of the Company.

        (i) Stock Exchange Listing. The Shares shall have been approved for
inclusion on the Nasdaq National Market, subject only to official notice of
issuance.

        (j) Compliance with Prospectus Delivery Requirements. The Company shall
have complied with the provisions of Sections 2(g) and 3(e) hereof with respect
to the furnishing of Prospectuses.

        (k) Additional Documents. On or before each of the First Closing Date
and the Second Closing Date, as the case may be, the Representatives and counsel
for the Underwriters shall have received such information, documents and
opinions as they may reasonably require for the purposes of enabling them to
pass upon the issuance and sale of the Shares as contemplated herein, or in
order to evidence the accuracy of any of the representations and warranties, or
the satisfaction of any of the conditions or agreements, herein contained.

               If any condition specified in this Section 4 is not satisfied
when and as required to be satisfied, this Agreement may be terminated by the
Representatives by notice to the Company at any time on or prior to the First
Closing Date and, with respect to the Option Shares, at any time prior to the
Second Closing Date, which termination shall be without liability on the part of
any party to any other party, except that Section 5 (Payment of Expenses),
Section 6 (Reimbursement of Underwriters' Expenses), Section 7 (Indemnification
and Contribution) and Section 10 (Representations and Indemnities to Survive
Delivery) shall at all times be effective and shall survive such termination.


                                       20


<PAGE>   21
        SECTION 5. PAYMENT OF EXPENSES. The Company agrees to pay all costs,
fees and expenses incurred in connection with the performance of its obligations
hereunder and in connection with the transactions contemplated hereby, including
without limitation (i) all expenses incident to the issuance and delivery of the
Common Shares (including all printing and engraving costs), (ii) all fees and
expenses of the registrar and transfer agent of the Common Stock, (iii) all
necessary issue, transfer and other stamp taxes in connection with the issuance
and sale of the Shares to the Underwriters, (iv) all fees and expenses of the
Company's counsel, independent public or certified public accountants and other
advisors, (v) all costs and expenses incurred in connection with the
preparation, printing, filing, shipping and distribution of the Registration
Statement (including financial statements, exhibits, schedules, consents and
certificates of experts), each preliminary prospectus and the Prospectus, and
all amendments and supplements thereto, and this Agreement, (vi) all filing
fees, attorneys' fees and expenses incurred by the Company or the Underwriters
in connection with qualifying or registering (or obtaining exemptions from the
qualification or registration of) all or any part of the Shares for offer and
sale under the state securities or blue sky laws or the provincial securities
laws of Canada or any other country, and, if requested by the Representatives,
preparing and printing a "Blue Sky Survey", an "International Blue Sky Survey"
or other memorandum, and any supplements thereto, advising the Underwriters of
such qualifications, registrations and exemptions, (vii) the filing fees
incident to, and the reasonable fees and expenses of counsel for the
Underwriters in connection with, the National Association of Securities Dealers,
LLC review and approval of the Underwriters' participation in the offering and
distribution of the Common Shares, (viii) the fees and expenses associated with
listing the Common Stock on the Nasdaq National Market, (ix) all costs and
expenses incident to the preparation and undertaking of "road show" preparations
to be made to prospective investors, and (x) all other fees, costs and expenses
referred to in Item 13 of Part II of the Registration Statement. Except as
provided in this Section 5, Section 6, and Section 7 hereof, the Underwriters
shall pay their own expenses, including the fees and disbursements of their
counsel.

        SECTION 6. REIMBURSEMENT OF UNDERWRITERS' EXPENSES. If this Agreement is
terminated by the Representatives pursuant to Section 4, Section 7, Section 8 or
Section 9, or if the sale to the Underwriters of the Shares on the First Closing
Date is not consummated because of any refusal, inability or failure on the part
of the Company to perform any agreement herein or to comply with any provision
hereof, the Company agrees to reimburse the Representatives and the other
Underwriters (or such Underwriters as have terminated this Agreement with
respect to themselves), severally, upon demand for all out-of-pocket expenses
that shall have been reasonably incurred by the Representatives and the
Underwriters in connection with the proposed purchase and the offering and sale
of the Shares, including but not limited to fees and disbursements of counsel,
printing expenses, travel expenses, postage, facsimile and telephone charges.

        SECTION 7. INDEMNIFICATION AND CONTRIBUTION.

        (a) Indemnification of the Underwriters. The Company agrees to indemnify
and hold harmless each Underwriter, its officers and employees, and each person,
if any, who controls any Underwriter within the meaning of the Securities Act
and the Exchange Act against any loss, claim, damage, liability or expense, as
incurred, to


                                       21


<PAGE>   22
which such Underwriter or such controlling person may become subject, under the
Securities Act, the Exchange Act or other federal or state statutory law or
regulation, or at common law or otherwise (including in settlement of any
litigation, if such settlement is effected with the written consent of the
Company, which consent shall not be unreasonably withheld), insofar as such
loss, claim, damage, liability or expense (or actions in respect thereof as
contemplated below) arises out of or is based (i) upon any untrue statement or
alleged untrue statement of a material fact contained in the Registration
Statement, or any amendment thereto, including any information deemed to be a
part thereof pursuant to Rule 430A or Rule 434 under the Securities Act, or the
omission or alleged omission therefrom of a material fact required to be stated
therein or necessary to make the statements therein not misleading; or (ii) upon
any untrue statement or alleged untrue statement of a material fact contained in
any preliminary prospectus or the Prospectus (or any amendment or supplement
thereto), or the omission or alleged omission therefrom of a material fact
necessary in order to make the statements therein, in the light of the
circumstances under which they were made, not misleading; or (iii) in whole or
in part upon any inaccuracy in the representations and warranties of the Company
contained herein; or (iv) in whole or in part upon any failure of the Company to
perform its obligations hereunder or under law; or (v) any act or failure to act
or any alleged act or failure to act by any Underwriter in connection with, or
relating in any manner to, the Shares or the offering contemplated hereby, and
which is included as part of or referred to in any loss, claim, damage,
liability or action arising out of or based upon any matter covered by clause
(i), (ii), (iii) or (iv) above, provided that the Company shall not be liable
under this clause (v) to the extent that a court of competent jurisdiction shall
have determined by a final judgment that such loss, claim, damage, liability or
action resulted directly from any such acts or failures to act undertaken or
omitted to be taken by such Underwriter through its bad faith or willful
misconduct; and to reimburse each Underwriter and each such controlling person
for any and all expenses (including the fees and disbursements of counsel chosen
by BancBoston Robertson Stephens Inc.) as such expenses are reasonably incurred
by such Underwriter or such controlling person in connection with investigating,
defending, settling, compromising or paying any such loss, claim, damage,
liability, expense or action; provided, however, that the foregoing indemnity
agreement shall not apply to any loss, claim, damage, liability or expense to
the extent, but only to the extent, arising out of or based upon any untrue
statement or alleged untrue statement or omission or alleged omission made in
reliance upon and in conformity with written information furnished to the
Company by the Representatives expressly for use in the Registration Statement,
any preliminary prospectus or the Prospectus (or any amendment or supplement
thereto); and provided, further, that with respect to any preliminary
prospectus, the foregoing indemnity agreement shall not inure to the benefit of
any Underwriter from whom the person asserting any loss, claim, damage,
liability or expense purchased Shares, or any person controlling such
Underwriter, if copies of the Prospectus were timely delivered to the
Underwriter pursuant to Section 2 and a copy of the Prospectus (as then amended
or supplemented if the Company shall have furnished any amendments or
supplements thereto) was not sent or given by or on behalf of such Underwriter
to such person, if required by law so to have been delivered, at or prior to the
written confirmation of the sale of the Shares to such person, and if the
Prospectus (as so amended or supplemented) would have cured the defect giving
rise to such loss, claim, damage, liability or expense. The indemnity agreement
set forth in this Section 7(a) shall be in addition to any liabilities that the
Company may otherwise have.


                                       22


<PAGE>   23
        (b) Indemnification of the Company, its Directors and Officers. Each
Underwriter agrees, severally and not jointly, to indemnify and hold harmless
the Company, each of its directors, each of its officers who signed the
Registration Statement and each person, if any, who controls the Company within
the meaning of the Securities Act or the Exchange Act, against any loss, claim,
damage, liability or expense, as incurred, to which the Company, or any such
director, officer or controlling person may become subject, under the Securities
Act, the Exchange Act, or other federal or state statutory law or regulation, or
at common law or otherwise (including in settlement of any litigation, if such
settlement is effected with the written consent of such Underwriter), insofar as
such loss, claim, damage, liability or expense (or actions in respect thereof as
contemplated below) arises out of or is based upon any untrue or alleged untrue
statement of a material fact contained in the Registration Statement, any
preliminary prospectus or the Prospectus (or any amendment or supplement
thereto), or arises out of or is based upon the omission or alleged omission to
state therein a material fact required to be stated therein or necessary to make
the statements therein not misleading, in each case to the extent, but only to
the extent, that such untrue statement or alleged untrue statement or omission
or alleged omission was made in the Registration Statement, any preliminary
prospectus, the Prospectus (or any amendment or supplement thereto), in reliance
upon and in conformity with written information furnished to the Company by the
Representatives expressly for use therein; and to reimburse the Company, or any
such director, officer or controlling person for any legal and other expense
reasonably incurred by the Company, or any such director or controlling person
in connection with investigating, defending, settling, compromising or paying
any such loss, claim, damage, liability, expense or action. The indemnity
agreement set forth in this Section 7(b) shall be in addition to any liabilities
that each Underwriter may otherwise have.

        (c) Information Provided by the Underwriters. The Company hereby
acknowledges that the only information that the Underwriters have furnished to
the Company expressly for use in the Registration Statement, any preliminary
prospectus or the Prospectus (or any amendment or supplement thereto) are the
statements set forth under the caption "Underwriting" in the Prospectus in the
table and paragraphs preceding the paragraph "Over-Allotment Option," the
paragraph preceding "Stabilization," and the paragraphs captioned
"Stabilization," "Passive Market Making" and "Certain Relationships"; and the
Underwriters confirm that such statements are correct.

        (d) Notifications and Other Indemnification Procedures. Promptly after
receipt by an indemnified party under this Section 7 of notice of the
commencement of any action, such indemnified party will, if a claim in respect
thereof is to be made against an indemnifying party under this Section 7, notify
the indemnifying party in writing of the commencement thereof, but the omission
so to notify the indemnifying party will not relieve it from any liability which
it may have to any indemnified party for contribution or otherwise than under
the indemnity agreement contained in this Section 7 or to the extent it is not
prejudiced as a proximate result of such failure. In case any such action is
brought against any indemnified party and such indemnified party seeks or
intends to seek indemnity from an indemnifying party, the indemnifying party
will be entitled to participate in, and, to the extent that it shall elect,
jointly with all other indemnifying parties similarly notified, by written
notice delivered to the indemnified party promptly


                                       23


<PAGE>   24
after receiving the aforesaid notice from such indemnified party, to assume the
defense thereof with counsel reasonably satisfactory to such indemnified party;
provided, however, if the defendants in any such action include both the
indemnified party and the indemnifying party and the indemnified party shall
have reasonably concluded that a conflict may arise between the positions of the
indemnifying party and the indemnified party in conducting the defense of any
such action or that there may be legal defenses available to it and/or other
indemnified parties which are different from or additional to those available to
the indemnifying party, the indemnified party or parties shall have the right to
select separate counsel to assume such legal defenses and to otherwise
participate in the defense of such action on behalf of such indemnified party or
parties. Upon receipt of notice from the indemnifying party to such indemnified
party of such indemnifying party's election so to assume the defense of such
action and approval by the indemnified party of counsel, the indemnifying party
will not be liable to such indemnified party under this Section 7 for any legal
or other expenses subsequently incurred by such indemnified party in connection
with the defense thereof unless (i) the indemnified party shall have employed
separate counsel in accordance with the proviso to the next preceding sentence
(it being understood, however, that the indemnifying party shall not be liable
for the expenses of more than one separate counsel (together with local
counsel), approved by the indemnifying party (BancBoston Robertson Stephens Inc.
in the case of Section 7(b) and Section 8), representing the indemnified parties
who are parties to such action), (ii) the indemnifying party shall not have
employed counsel satisfactory to the indemnified party to represent the
indemnified party within a reasonable time after notice of commencement of the
action, or (iii) the indemnifying party has authorized the employment of counsel
for the indemnified party at the expense of the indemnifying party, in each of
which cases the fees and expenses of counsel shall be at the expense of the
indemnifying party.

        (e) Settlements. The indemnifying party under this Section 7 shall not
be liable for any settlement of any proceeding effected without its written
consent, which consent shall not be unreasonably withheld, but if settled with
such consent or if there be a final judgment for the plaintiff, the indemnifying
party agrees to indemnify the indemnified party against any loss, claim, damage,
liability or expense by reason of such settlement or judgment. Notwithstanding
the foregoing sentence, if at any time an indemnified party shall have requested
an indemnifying party to reimburse the indemnified party for fees and expenses
of counsel as contemplated by Section 7(d) hereof, the indemnifying party agrees
that it shall be liable for any settlement of any proceeding effected without
its written consent if (i) such settlement is entered into more than 30 days
after receipt by such indemnifying party of the aforesaid request and (ii) such
indemnifying party shall not have reimbursed the indemnified party in accordance
with such request prior to the date of such settlement. No indemnifying party
shall, without the prior written consent of the indemnified party, effect any
settlement, compromise or consent to the entry of judgment in any pending or
threatened action, suit or proceeding in respect of which any indemnified party
is or could have been a party and indemnity was or could have been sought
hereunder by such indemnified party, unless such settlement, compromise or
consent includes (i) an unconditional release of such indemnified party from all
liability on claims that are the subject matter of such action, suit or
proceeding and (ii) does not include a statement as to or an admission of fault,
culpability or a failure to act by or on behalf of any indemnified party.


                                       24


<PAGE>   25
        (f) Contribution. If the indemnification provided for in this Section 7
is unavailable to or insufficient to hold harmless an indemnified party under
Section 7(a) or (b) above in respect of any losses, claims, damages or
liabilities (or actions or proceedings in respect thereof) then each
indemnifying party shall contribute to the aggregate amount paid or payable by
such indemnified party in such proportion as is appropriate to reflect the
relative benefits received by the Company on the one hand and the Underwriters
on the other from the offering of the Shares. If, however, the allocation
provided by the immediately preceding sentence is not permitted by applicable
law then each indemnifying party shall contribute to such amount paid or payable
by such indemnified party in such proportion as is appropriate to reflect not
only such relative benefits but also the relative fault of the Company on the
one hand and the Underwriters on the other in connection with the statements or
omissions which resulted in such losses, claims, damages or liabilities, (or
actions or proceedings in respect thereof), as well as any other relevant
equitable considerations. The relative benefits received by the Company on the
one hand and the Underwriter on the other shall be deemed to be in the same
proportion as the total net proceeds from the offering (before deducting
expenses) received by the Company bears to the total underwriting discounts and
commissions received by the Underwriters, in each case as set forth in the table
on the cover page of the Prospectus. The relative fault shall be determined by
reference to, among other things, whether the untrue or alleged untrue statement
of a material fact or the omission or alleged omission to state a material fact
relates to information supplied by the Company on the one hand or the
Underwriters on the other and the parties' relative intent, knowledge, access to
information and opportunity to correct or prevent such statement or omission.

               The Company and Underwriters agree that it would not be just and
equitable if contributions pursuant to this Section 7(f) were determined by pro
rata allocation (even if the Underwriters were treated as one entity for such
purpose) or by any other method of allocation which does not take account of the
equitable considerations referred to above in this Section 7(f). The amount paid
or payable by an indemnified party as a result of the losses, claims, damages or
liabilities (or actions or proceedings in respect thereof) referred to above in
this Section 7(f) shall be deemed to include any legal or other expenses
reasonably incurred by such indemnified party in connection with investigating
or defending any such action or claim. Notwithstanding the provisions of this
subsection (f), (i) no Underwriter shall be required to contribute any amount in
excess of the underwriting discounts and commissions applicable to the Shares
purchased by such Underwriter and (ii) no person guilty of fraudulent
misrepresentation (within the meaning of Section 11(f) of the Securities Act)
shall be entitled to contribution from any person who was not guilty of such
fraudulent misrepresentation. The Underwriters' obligations in this Section 7(f)
to contribute are several in proportion to their respective underwriting
obligations and not joint.

        (g) Timing of Any Payments of Indemnification. Any losses, claims,
damages, liabilities or expenses for which an indemnified party is entitled to
indemnification or contribution under this Section 7 shall be paid by the
indemnifying party to the indemnified party as such losses, claims, damages,
liabilities or expenses are incurred, but in all cases, no later than thirty
(30) days of invoice to the indemnifying party.


                                       25


<PAGE>   26
        (h) Survival. The indemnity and contribution agreements contained in
this Section 7 and the representation and warranties of the Company set forth in
this Agreement shall remain operative and in full force and effect, regardless
of (i) any investigation made by or on behalf of any Underwriter or any person
controlling any Underwriter, the Company, its directors or officers or any
persons controlling the Company, (ii) acceptance of any Shares and payment
therefor hereunder, and (iii) any termination of this Agreement. A successor to
any Underwriter, or to the Company, its directors or officers, or any person
controlling the Company, shall be entitled to the benefits of the indemnity,
contribution and reimbursement agreements contained in this Section 7.

        (i) Acknowledgements of Parties. The parties to this Agreement hereby
acknowledge that they are sophisticated business persons who were represented by
counsel during the negotiations regarding the provisions hereof including,
without limitation, the provisions of this Section 7, and are fully informed
regarding said provisions. They further acknowledge that the provisions of this
Section 7 fairly allocate the risks in light of the ability of the parties to
investigate the Company and its business in order to assure that adequate
disclosure is made in the Registration Statement and Prospectus as required by
the Securities Act and the Exchange Act.

        SECTION 8. DEFAULT OF ONE OR MORE OF THE SEVERAL UNDERWRITERS. If, on
the First Closing Date or the Second Closing Date, as the case may be, any one
or more of the several Underwriters shall fail or refuse to purchase Shares that
it or they have agreed to purchase hereunder on such date, and the aggregate
number of Common Shares which such defaulting Underwriter or Underwriters agreed
but failed or refused to purchase does not exceed 10% of the aggregate number of
the Shares to be purchased on such date, the other Underwriters shall be
obligated, severally, in the proportions that the number of Firm Common Shares
set forth opposite their respective names on Schedule A bears to the aggregate
number of Firm Shares set forth opposite the names of all such non-defaulting
Underwriters, or in such other proportions as may be specified by the
Representatives with the consent of the non-defaulting Underwriters, to purchase
the Shares which such defaulting Underwriter or Underwriters agreed but failed
or refused to purchase on such date. If, on the First Closing Date or the Second
Closing Date, as the case may be, any one or more of the Underwriters shall fail
or refuse to purchase Shares and the aggregate number of Shares with respect to
which such default occurs exceeds 10% of the aggregate number of Shares to be
purchased on such date, and arrangements satisfactory to the Representatives and
the Company for the purchase of such Shares are not made within 48 hours after
such default, this Agreement shall terminate without liability of any party to
any other party except that the provisions of Section 4, and Section 7 shall at
all times be effective and shall survive such termination. In any such case
either the Representatives or the Company shall have the right to postpone the
First Closing Date or the Second Closing Date, as the case may be, but in no
event for longer than seven days in order that the required changes, if any, to
the Registration Statement and the Prospectus or any other documents or
arrangements may be effected.

        As used in this Agreement, the term "Underwriter" shall be deemed to
include any person substituted for a defaulting Underwriter under this Section
8. Any


                                       26


<PAGE>   27
action taken under this Section 8 shall not relieve any defaulting Underwriter
from liability in respect of any default of such Underwriter under this
Agreement.

        SECTION 9. TERMINATION OF THIS AGREEMENT. Prior to the First Closing
Date, this Agreement may be terminated by the Representatives by notice given to
the Company if at any time (i) trading or quotation in any of the Company's
securities shall have been suspended or limited by the Commission or by the
Nasdaq Stock Market or trading in securities generally on either the Nasdaq
Stock Market or the New York Stock Exchange shall have been suspended or
limited, or minimum or maximum prices shall have been generally established on
any of such stock exchanges by the Commission or the National Association of
Securities Dealers, LLC; (ii) a general banking moratorium shall have been
declared by any of federal, New York, Delaware or California authorities; (iii)
there shall have occurred any outbreak or escalation of national or
international hostilities or any crisis or calamity, or any change in the United
States or international financial markets, or any substantial change or
development involving a prospective change in United States' or international
political, financial or economic conditions, as in the judgment of the
Representatives is material and adverse and makes it impracticable or
inadvisable to market the Common Shares in the manner and on the terms described
in the Prospectus or to enforce contracts for the sale of securities; (iv) in
the judgment of the Representatives there shall have occurred any Material
Adverse Change; or (v) the Company shall have sustained a loss by strike, fire,
flood, earthquake, accident or other calamity of such character as in the
judgment of the Representatives may interfere materially with the conduct of the
business and operations of the Company regardless of whether or not such loss
shall have been insured. Any termination pursuant to this Section 9 shall be
without liability on the part of (a) the Company to any Underwriter, except that
the Company shall be obligated to reimburse the expenses of the Representatives
and the Underwriters pursuant to Sections 5 and 6 hereof, (b) any Underwriter to
the Company, or (c) of any party hereto to any other party except that the
provisions of Section 7 shall at all times be effective and shall survive such
termination.

        SECTION 10. REPRESENTATIONS AND INDEMNITIES TO SURVIVE DELIVERY. The
respective indemnities, agreements, representations, warranties and other
statements of the Company, of its officers and of the several Underwriters set
forth in or made pursuant to this Agreement will remain in full force and
effect, regardless of any investigation made by or on behalf of any Underwriter
or the Company or any of its or their partners, officers or directors or any
controlling person as the case may be, and will survive delivery of and payment
for the Shares sold hereunder and any termination of this Agreement.

        SECTION 11. NOTICES. All communications hereunder shall be in writing
and shall be mailed, hand delivered or telecopied and confirmed to the parties
hereto as follows:


                                       27


<PAGE>   28
If to the Representatives:

        BancBoston Robertson Stephens Inc.
        555 California Street
        San Francisco, California  94104
        Facsimile:  (415) 676-2696
        Attention:  General Counsel

If to the Company:

        Diedrich Coffee, Inc.
        2144 Michelson Dr.
        Irvine, California  92612
        Facsimile:  (949) 260-1610
        Attention:  Ann Wride

Any party hereto may change the address for receipt of communications by giving
written notice to the others.

        SECTION 12. SUCCESSORS. This Agreement will inure to the benefit of and
be binding upon the parties hereto, including any substitute Underwriters
pursuant to Section 9 hereof, and to the benefit of the employees, officers and
directors and controlling persons referred to in Section 7, and to their
respective successors and no other person will have any right or obligation
hereunder. The term "successors" shall not include any purchaser of the Shares
as such from any of the Underwriters merely by reason of such purchase.

        SECTION 13. PARTIAL UNENFORCEABILITY. The invalidity or unenforceability
of any Section, paragraph or provision of this Agreement shall not affect the
validity or enforceability of any other Section, paragraph or provision hereof.
If any Section, paragraph or provision of this Agreement is for any reason
determined to be invalid or unenforceable, there shall be deemed to be made such
minor changes (and only such minor changes) as are necessary to make it valid
and enforceable.

        SECTION 14. GOVERNING LAW PROVISIONS.

        (a) Governing Law. This agreement shall be governed by and construed in
accordance with the internal laws of the state of New York applicable to
agreements made and to be performed in such state.

        (b) Consent to Jurisdiction. Any legal suit, action or proceeding
arising out of or based upon this Agreement or the transactions contemplated
hereby ("Related Proceedings") may be instituted in the federal courts of the
United States of America located in the City and County of San Francisco or the
courts of the State of California in each case located in the City and County of
San Francisco (collectively, the "Specified Courts"), and each party irrevocably
submits to the exclusive jurisdiction (except for proceedings instituted in
regard to the enforcement of a judgment of any such court (a "Related
Judgment"), as to which such jurisdiction is non-exclusive) of such courts in
any such suit, action or proceeding. Service of any process, summons, notice or


                                       28


<PAGE>   29
document by mail to such party's address set forth above shall be effective
service of process for any suit, action or other proceeding brought in any such
court. The parties irrevocably and unconditionally waive any objection to the
laying of venue of any suit, action or other proceeding in the Specified Courts
and irrevocably and unconditionally waive and agree not to plead or claim in any
such court that any such suit, action or other proceeding brought in any such
court has been brought in an inconvenient forum. Each party not located in the
United States irrevocably appoints CT Corporation System, which currently
maintains a San Francisco office at 49 Stevenson Street, San Francisco,
California 94105, United States of America, as its agent to receive service of
process or other legal summons for purposes of any such suit, action or
proceeding that may be instituted in any state or federal court in the City and
County of San Francisco.

        (c) Waiver of Immunity. With respect to any Related Proceeding, each
party irrevocably waives, to the fullest extent permitted by applicable law, all
immunity (whether on the basis of sovereignty or otherwise) from jurisdiction,
service of process, attachment (both before and after judgment) and execution to
which it might otherwise be entitled in the Specified Courts, and with respect
to any Related Judgment, each party waives any such immunity in the Specified
Courts or any other court of competent jurisdiction, and will not raise or claim
or cause to be pleaded any such immunity at or in respect of any such Related
Proceeding or Related Judgment, including, without limitation, any immunity
pursuant to the United States Foreign Sovereign Immunities Act of 1976, as
amended.

        SECTION 15. GENERAL PROVISIONS. This Agreement constitutes the entire
agreement of the parties to this Agreement and supersedes all prior written or
oral and all contemporaneous oral agreements, understandings and negotiations
with respect to the subject matter hereof. This Agreement may be executed in two
or more counterparts, each one of which shall be an original, with the same
effect as if the signatures thereto and hereto were upon the same instrument.
This Agreement may not be amended or modified unless in writing by all of the
parties hereto, and no condition herein (express or implied) may be waived
unless waived in writing by each party whom the condition is meant to benefit.
The Table of Contents and the Section headings herein are for the convenience of
the parties only and shall not affect the construction or interpretation of this
Agreement.


         [The remainder of this page has been intentionally left blank.]


                                       29


<PAGE>   30
               If the foregoing is in accordance with your understanding of our
agreement, please sign and return to the Company the enclosed copies hereof,
whereupon this instrument, along with all counterparts hereof, shall become a
binding agreement in accordance with its terms.

                                    Very truly yours,

                                    DIEDRICH COFFEE, INC.




                                    By:
                                        -------------------------------
                                        [Title]

               The foregoing Underwriting Agreement is hereby confirmed and
accepted by the Representatives as of the date first above written.

BANCBOSTON ROBERTSON STEPHENS INC.
DAIN RAUSCHER WESSELS
FIRST SECURITY VAN KASPER

On their behalf and on behalf of each of the several underwriters named in
Schedule A hereto.

BY BANCBOSTON ROBERTSON STEPHENS INC.




By:
- ----------------------------------
Authorized Signatory


                                       30


<PAGE>   31
                                   SCHEDULE A


<TABLE>
<CAPTION>
                                                                Number of Firm
                                                                Common Shares
Underwriters                                                    To be Purchased
- ------------                                                    ---------------
<S>                                                             <C>
BANCBOSTON ROBERTSON STEPHENS INC............................          [___]
DAIN RAUSCHER WESSELS .......................................          [___]
FIRST SECURITY VAN KASPER ...................................          [___]
[___] .......................................................          [___]
[___] .......................................................          [___]

        Total................................................          [___]
</TABLE>


                                      S-A


<PAGE>   32
                                    EXHIBIT A


                                LOCK-UP AGREEMENT




BancBoston Robertson Stephens Inc.
Dain Rauscher Wessels
First Security Van Kasper
c/o BancBoston Robertson Stephens Inc.
555 California Street, Suite 2600
San Francisco, California 94104




RE:  Diedrich Coffee, Inc. (the "Company")

Ladies & Gentlemen:

               The undersigned is an owner of record or beneficially of certain
shares of Common Stock of the Company ("Common Stock") or securities convertible
into or exchangeable or exercisable for Common Stock. The Company proposes to
carry out a public offering of Common Stock (the "Offering") for which you will
act as the Representatives (the "Representatives") of the underwriters. The
undersigned recognizes that the Offering will be of benefit to the undersigned
and will benefit the Company by, among other things, raising additional capital
for its operations. The undersigned acknowledges that you and the other
underwriters are relying on the representations and agreements of the
undersigned contained in this letter in carrying out the Offering and in
entering into underwriting arrangements with the Company with respect to the
Offering.

               In consideration of the foregoing, the undersigned hereby agrees
that the undersigned will not offer to sell, contract to sell, or otherwise
sell, dispose of, loan, pledge or grant any rights with respect to
(collectively, a "Disposition") any shares of Common Stock, any options or
warrants to purchase any shares of Common Stock or any securities convertible
into or exchangeable for shares of Common Stock (collectively, "Securities") now
owned or hereafter acquired directly by such person or with respect to which
such person has or hereafter acquires the power of disposition, otherwise than
(i) as a bona fide gift or gifts, provided the donee or donees thereof agree in
writing to be bound by this restriction, (ii) as a distribution to partners or
shareholders of such person, provided that the distributees thereof agree in
writing to be bound by the terms of this restriction, (iii) with respect to
dispositions of Common Shares acquired on the open market or (iv) with the prior
written consent of BancBoston


                                      A-1


<PAGE>   33
Robertson Stephens Inc., for a period commencing on the date hereof and
continuing to a date 180 days after the Registration Statement is declared
effective by the Securities and Exchange Commission (the "Lock-up Period"). The
foregoing restriction has been expressly agreed to preclude the holder of the
Securities from engaging in any hedging or other transaction which is designed
to or reasonably expected to lead to or result in a Disposition of Securities
during the Lock-up Period, even if such Securities would be disposed of by
someone other than such holder. Such prohibited hedging or other transactions
would include, without limitation, any short sale (whether or not against the
box) or any purchase, sale or grant of any right (including, without limitation,
any put or call option) with respect to any Securities or with respect to any
security (other than a broad-based market basket or index) that included,
relates to or derives any significant part of its value from Securities. The
undersigned also agrees and consents to the entry of stop transfer instructions
with the Company's transfer agent and registrar against the transfer of shares
of Common Stock or Securities held by the undersigned except in compliance with
the foregoing restrictions. BancBoston Robertson Stephens Inc., acting alone and
in its sole discretion, may waive any provisions of this Lock-Up Agreement
without notice to any third party

               This agreement is irrevocable and will be binding on the
undersigned and the respective successors, heirs, personal Representatives, and
assigns of the undersigned. In the event that the Registration Statement shall
not have been declared effective on or before September 31, 1999, this Lock-Up
Agreement shall be of no further force or effect.

Dated:
      -------------------------------

- -------------------------------------
               Printed Name of Holder

By:
   ----------------------------------
                            Signature

- -------------------------------

                Printed Name of
            Person Signing (and
           indicate capacity of
              person signing if
                     signing as
            custodian, trustee,
             or on behalf of an
                        entity)


                                      A-2



<PAGE>   1

                                                                     EXHIBIT 5.1


                                  June 1, 1999






(949) 451-3800                                                     C 22453-00022



Diedrich Coffee, Inc.
2144 Michelson Drive
Irvine, California 92612

         Re: Registration Statement on Form S-1

Ladies and Gentlemen:

         We have acted as your counsel in the preparation of a Registration
Statement on Form S-1 (the "Registration Statement"), which is to be filed with
the Securities and Exchange Commission pursuant to the Securities Act of 1933,
as amended (the "Securities Act"), to register up to 4,600,000 shares of common
stock, par value $0.01 per share (the "Securities"), of Diedrich Coffee, Inc., a
Delaware corporation (the "Company").

         For purposes of rendering this opinion, we have made such legal and
factual examinations as we have deemed necessary under the circumstances and, as
part of such examination, we have examined, among other things, originals and
copies, certified or otherwise identified to our satisfaction, of such
documents, corporate records and other instruments as we have deemed necessary
or appropriate. For the purposes of such examination, we have assumed the
genuineness of all signatures on original documents and the conformity to
original documents of all copies submitted to us.

         On the basis of and in reliance upon the foregoing, and assuming the
Registration Statement has become effective pursuant to the provisions of the
Securities Act, it is our opinion that the Securities will, when issued,
delivered and paid for pursuant to and in accordance with the Registration
Statement, be validly issued, fully paid and non-assessable.

<PAGE>   2

June 1, 1999
Page 2


         We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement. In giving such consent, we do not thereby admit that we
are in the category of persons whose consent is required under Section 7 of the
Securities Act.

                                                 Very truly yours,

                                                 /s/ GIBSON, DUNN & CRUTCHER LLP
                                                 -------------------------------
                                                     GIBSON, DUNN & CRUTCHER LLP

<PAGE>   1

                                                                    EXHIBIT 11.1

                 STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

     The following table sets forth the computation of basic and diluted
earnings per share:

<TABLE>
<CAPTION>
                                                                                                       April 28,      April 29,
                                        January 27, 1999    January 28, 1998    January 29, 1997         1999           1998
                                        ----------------    ----------------    ----------------      ----------    ------------
<S>                                     <C>                 <C>                 <C>                    <C>          <C>
NUMERATOR:
     Net (loss) income                     (2,562,308)          (9,112,761)          (985,705)         (567,839)    (745,625)

DENOMINATOR:
     Basic and diluted weighted
       average common shares
       outstanding                          5,934,287            5,392,609          4,414,000         6,172,512    5,800,991

Basic and diluted loss earnings
       per share                                (0.43)               (1.69)             (0.22)             (.09)        (.13)
</TABLE>

     For each of the periods presented, shares issuable upon the exercise of
outstanding stock options and warrants were not included in the computation of
diluted earnings per share as losses were incurred in those periods.


<PAGE>   1


                                                                    EXHIBIT 23.2



                         INDEPENDENT AUDITORS' CONSENT



To the Board of Directors and Shareholders'


Diedrich Coffee, Inc.:



We consent to the use of our reports included herein and to the reference to our
firm under the heading "Experts" in the prospectus.



                                      /s/ KPMG LLP



Orange County, California


June 4, 1999


<PAGE>   1

                                                                    EXHIBIT 23.3

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the use in this Registration Statement on Form S-1 of our
report dated August 16, 1996 relating to the consolidated financial statements
of Coffee People, Inc. (formerly Gloria Jean's Inc.), which appears in such
Registration Statement. We also consent to the reference to us under the heading
"Experts" in such Registration Statement.

/s/ PricewaterhouseCoopers LLP
- -------------------------------------------------
    PricewaterhouseCoopers LLP

Toronto, Ontario

June 4, 1999


<PAGE>   1

                                                                    EXHIBIT 23.4

                       CONSENT OF INDEPENDENT ACCOUNTANTS


     We hereby consent to the use in this Registration Statement on Form S-1 of
our report dated August 26, 1998 relating to the consolidated financial
statements of Coffee People, Inc., which appears in such Registration Statement.
We also consent to the reference to us under the heading "Experts" in such
Registration Statement.


/s/ PricewaterhouseCoopers LLP
- -------------------------------------------------
    PricewaterhouseCoopers LLP

San Francisco, California

June 4, 1999


<PAGE>   1
                                                                    EXHIBIT 99.1


     I hereby consent to being named in the registration statements of Diedrich
Coffee, Inc. on Form S-4 (Registration No. 333-76861) and Form S-1 (Registration
No. 333-78083).


     Dated: June 7, 1999                                 /s/ Randy Powell
                                                    ----------------------------
                                                             Randy Powell


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