FRENCH FRAGRANCES INC
PRES14A, 2000-11-22
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (Rule 14A-101)

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant  [X]

Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

[X] Preliminary Proxy Statement
[ ] Definitive Proxy Statement                [ ] Confidential, for Use of the
[ ] Definitive Additional Materials               Commission Only (as permitted)
[ ] Soliciting Material Pursuant to               by Rule 14a-6(e)(2)
    Rule 14a-11(c) or Rule 14a-12


                             FRENCH FRAGRANCES, INC.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of filing fee (Check the appropriate box):

[x] No Fee Required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

    (1) Title of each class of securities to which transaction applies:
        Not applicable
        ------------------------------------------------------------------------
    (2) Aggregate number of securities to which transaction applies:  Not
        applicable.
        ------------------------------------------------------------------------
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined): Not
        applicable.
        ------------------------------------------------------------------------
    (4) Proposed maximum aggregate value of transaction:  Not applicable.
        ------------------------------------------------------------------------
    (5) Total Fee Paid:  Not applicable.
        ------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials:

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid:  Not applicable.
        ------------------------------------------------------------------------
    (2) Form, Schedule or Registration Statement No.:  Not applicable.
        ------------------------------------------------------------------------
    (3) Filing Party:  Not applicable.
        ------------------------------------------------------------------------
    (4) Date Filed:  Not applicable.
        ------------------------------------------------------------------------

<PAGE>

                             FRENCH FRAGRANCES, INC.
                             14100 N.W. 60TH AVENUE
                           MIAMI LAKES, FLORIDA 33014

                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS

TO THE SHAREHOLDERS:

     A Special  Meeting of Shareholders  of French  Fragrances,  Inc., a Florida
corporation,  will be held at our principal executive offices,  located at 14100
N.W. 60th Avenue, Miami Lakes, Florida, 33014 on _________,  December ___, 2000,
beginning at 10:30 a.m., Eastern Standard Time, for the following purposes:

     (1)  Approval of Issuance of Stock.  To approve the  issuance or  potential
          issuance  of our common  shares in an amount  greater  than 20% of the
          number of our  outstanding  common shares in  connection  with the our
          acquisition  of the  Elizabeth  Arden skin  treatment,  cosmetics  and
          fragrance brands,  the Elizabeth Taylor fragrance brands and the White
          Shoulders  fragrance  brand and related  assets and  liabilities  from
          Conopco, Inc. and other affiliates of Unilever, N.V.

     (2)  Approval of Amendment to our Articles of Incorporation to Change Our
          Corporate Name. To approve an amendment to our Amended and Restated
          Articles of Incorporation to change our corporate name from "French
          Fragrances, Inc." to "Elizabeth Arden, Inc.," subject to the
          consummation of the Arden acquisition.

     (3)  Approval of Stock Incentive Plan. To approve and adopt our 2000 Stock
          Incentive Plan.

     (4)  Approval of Amendment to our Non-Employee  Director Stock Option Plan.
          To approve an amendment to our Non-Employee Director Stock Option Plan
          to  increase  (i) the  number of shares of common  stock  which may be
          issued  pursuant to stock options granted under such plan from 200,000
          to 500,000,  and (ii) the number of shares of common stock exercisable
          in connection with an eligible  director being re-elected to our Board
          of Directors at a subsequent annual meeting of shareholders from 7,500
          to 15,000.

     (5)  Other Matters. To consider and transact such other business as may
          properly come before the meeting or any adjournment or adjournments
          thereof.

     Information  regarding  the  matters  to be acted  upon at the  meeting  is
contained in the proxy statement  accompanying this Notice. Only shareholders of
record at the close of  business  on November 1, 2000 will be entitled to notice
of and to vote at the  Special  Meeting  or any  adjournments  or  postponements
thereof.

     PLEASE COMPLETE, DATE AND SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY IN
THE ENCLOSED  POSTAGE PAID  ENVELOPE.  IF YOU ARE ABLE TO ATTEND THE MEETING AND
WISH TO VOTE YOUR SHARES PERSONALLY,  YOU MAY DO SO BY REVOKING THE PROXY AT ANY
TIME BEFORE IT IS EXERCISED.

Miami Lakes, Florida                       By Order of the Board of Directors,
November __, 2000
                                                              Oscar E. Marina
                                                                    Secretary


<PAGE>

                                TABLE OF CONTENTS

                                                                            PAGE

SPECIAL MEETING OF SHAREHOLDERS...............................................2

General.......................................................................2

SUMMARY.......................................................................2

Outstanding Shares and Voting Rights..........................................5

FORWARD-LOOKING STATEMENTS....................................................5

PROPOSAL ONE -- AUTHORIZATION OF ISSUANCE OR POTENTIAL ISSUANCE OF COMMON SHARES
     GREATER THAN 20% OF THE NUMBER OF OUTSTANDING COMMON SHARES OF THE COMPANY
     IN CONNECTION WITH THE ARDEN ACQUISITION.................................6

General.......................................................................6

Arden Acquisition.............................................................6

Reasons for the Arden Acquisition.............................................7

Ancillary Agreements..........................................................7

Issuance of Common Shares Relating to the Arden Acquisition...................9

Background of the Transaction.................................................10

Material Contracts............................................................11

Opinion of Our Financial Advisor..............................................11

SELECTED FINANCIAL DATA.......................................................15

Management's Discussion and Analysis of Financial Condition and Results of
     Operations...............................................................15

Quantitative And Qualitative Disclosures About Market Risk....................18

Common Stock Ownership Following the Arden Acquisition........................18

Required Approvals............................................................18

Vote Required.................................................................19

PROPOSAL TWO -- AMENDMENT TO THE AMENDED AND RESTATED ARTICLES OF INCORPORATION
     TO CHANGE OUR CORPORATE
     NAME....................................................................19

Reasons for the Proposal.....................................................19

Vote Required................................................................19

PROPOSAL THREE -- APPROVAL OF THE 2000 STOCK INCENTIVE PLAN...................20

General......................................................................20

Summary Of The Plan..........................................................20

Vote Required................................................................25



<PAGE>


                                TABLE OF CONTENTS
                                  (CONTINUED)

                                                                            PAGE

PROPOSAL FOUR - APPROVAL OF AMENDMENTS TO THE NON-EMPLOYEE DIRECTOR
     STOCK OPTION PLAN.......................................................26

General......................................................................26

Vote Required................................................................27

BUSINESS.....................................................................28

Our Business.................................................................28

Properties...................................................................31

Legal Proceedings............................................................32

The Arden Business...........................................................32

MARKET FOR OUR COMMON EQUITY AND RELATED SHAREHOLDER MATTERS.................32

Market Information...........................................................32

Holders......................................................................33

Dividend.....................................................................33

DESCRIPTION OF CAPITAL STOCK.................................................33

Common Stock.................................................................33

Series B Convertible Preferred Stock and Series C Convertible Preferred
     Stock...................................................................34

Series D Convertible Preferred Stock.........................................34

Warrants.....................................................................35

Serial Preferred Stock.......................................................36

PRINCIPAL SHAREHOLDERS.......................................................37

EXECUTIVE COMPENSATION.......................................................39

Summary Compensation Table...................................................39

Options Granted In Last Fiscal Year..........................................41

Fiscal Year End Option Values................................................41

DIRECTOR COMPENSATION........................................................42

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION..................42

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION......................42

PERFORMANCE GRAPH............................................................43

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS...............................44



<PAGE>


                                TABLE OF CONTENTS
                                  (CONTINUED)

                                                                            PAGE

CERTAIN LIMITATIONS ON DEDUCTIBILITY OF EXECUTIVE COMPENSATION...............44

INDEPENDENT ACCOUNTANTS......................................................45

2001 PROPOSALS OF SHAREHOLDERS...............................................45

OTHER BUSINESS...............................................................45

ADDITIONAL INFORMATION.......................................................45


Fairness Opinion                                                     Exhibit A
Unaudited Pro Forma Condensed Combined Financial Statements          Exhibit B
French Fragrances, Inc. Financial Statements (Fiscal Year Ended
         January 31, 2000)                                           Exhibit C-1
French Fragrances, Inc. Financial Statements (Nine Months Ended
         October 31, 2000)                                           Exhibit C-2
Elizabeth Arden Financial Statements                                 Exhibit D
Form of 2000 Stock Incentive Plan                                    Exhibit E
Form of Amended Non-Employee Director Stock Option Plan              Exhibit F

<PAGE>


                             FRENCH FRAGRANCES, INC.
                             14100 N.W. 60TH AVENUE
                           MIAMI LAKES, FLORIDA 33014

                                 PROXY STATEMENT

                         SPECIAL MEETING OF SHAREHOLDERS

                               DECEMBER ___, 2000
GENERAL

     This Proxy  Statement is being  furnished to holders of common  stock,  par
value $.01 per share ("Common  Stock"),  of French  Fragrances,  Inc., a Florida
corporation (the  "Company"),  in connection with the solicitation of proxies by
our Board of Directors (the "Board of Directors") for use at the Special Meeting
of Shareholders  (the "Special  Meeting") to be held at our principal  executive
offices  located at 14100 N.W.  60th Avenue,  Miami Lakes,  Florida,  33014,  on
_________,  December ___, 2000,  beginning at 10:30 a.m., Eastern Standard Time,
and at any adjournment or adjournments thereof.

     This Proxy  Statement  and the  accompanying  form of proxy are first being
mailed to shareholders on or about November __, 2000.

     The Board of  Directors  has  unanimously  determined  that the issuance or
potential  issuance of shares of our Common Stock in an amount  greater than 20%
of the number of our  outstanding  shares of Common Stock in connection with the
our acquisition of the Elizabeth  Arden skin treatment,  cosmetics and fragrance
brands, the Elizabeth Taylor fragrance brands and the White Shoulders  fragrance
brand and related assets and liabilities from Conopco, Inc. and other affiliates
of Unilever,  N.V. , all as described below (Proposal One on the proxy card), is
fair to and in the best interest of the Company,  and  recommends a vote for the
approval of Proposal One.

     The  Board of  Directors  has  unanimously  determined  that  the  proposed
amendment to our Amended and Restated  Articles of  Incorporation  to change our
corporate name to "Elizabeth  Arden,  Inc.," as described below (Proposal Two on
the proxy card),  is in the best interest of the Company,  and recommends a vote
for the approval of Proposal Two.

     The  Board of  Directors  has  unanimously  determined  that  approval  and
adoption of the proposed 2000 Stock Incentive Plan, as described below (Proposal
Three on the proxy card), is in the best interest of the Company, and recommends
a vote for the approval of Proposal Three.

     The Board of Directors  has  unanimously  determined  that  approval of the
amendment to our Non-Employee Director Stock Option Plan (the "Directors' Plan")
to  increase  (i) the  number  of shares  of  Common  Stock  which may be issued
pursuant to stock options  granted under such plan from 200,000 to 500,000,  and
(ii) the number of shares of Common  Stock  exercisable  in  connection  with an
eligible  director  being  re-elected  to our Board of Directors at a subsequent
annual  meeting  of  shareholders  from  7,500 to  15,000,  as  described  below
(Proposal  Four on the proxy card) is in the best  interest of the Company,  and
recommends a vote for the approval of Proposal Four.

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                                     SUMMARY


This summary  highlights  selected  information  from the portions of this proxy
statement relating to the Arden acquisition. To understand the Arden acquisition
more  fully  and for a more  complete  description  of the  terms  of the  Arden
acquisition  and the shares of Series D  Convertible  Preferred  Stock and other
securities to be issued in  connection  with the Arden  acquisition,  you should
carefully read this entire document.

o    FRENCH FRAGRANCES, INC.            We are a  manufacturer  and  marketer of
                                        prestige  fragrances  and  related  skin
                                        treatment    and    cosmetic    products
                                        predominantly  in the United States.  We
                                        have established

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<PAGE>


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                                        ourselves  as a source of  approximately
                                        235  fragrance   brands   through  brand
                                        ownership,     brand    licensing    and
                                        distribution   arrangements,   including
                                        Halston,  Z-14,  Grey  Flannel,  PS Fine
                                        Cologne  for  Men,  Design,  Casual  and
                                        Wings by Giorgio  Beverly Hills. We also
                                        provide  brand  marketing  and logistics
                                        and   fulfillment   services   to  other
                                        fragrance product  manufacturers for the
                                        United States mid-tier department stores
                                        and mass market channels.

o    ARDEN BUSINESS                     The  Elizabeth  Arden  fragrance,   skin
                                        treatment and cosmetic brands (including
                                        Elizabeth  Arden's Red Door, 5th Avenue,
                                        Green    Tea,    Sunflowers,     Visible
                                        Difference, Ceramides, Millenium and the
                                        Elizabeth  Arden  cosmetic  line),   the
                                        Elizabeth    Taylor   fragrance   brands
                                        (including  White  Diamonds and Passion)
                                        and the White Shoulders fragrance brand.

o    ARDEN ACQUISITION

          PURCHASER                     French   Fragrances,    Inc.   and   its
                                        affiliates

          SELLER                        Conopco,  Inc. (a subsidiary of Unilever
                                        N.V.) and other  affiliates  of Unilever
                                        N.V.

          PURCHASED ASSETS              Certain  inventory,   returns,  contract
                                        rights,  real property and real property
                                        leases,   intellectual  property,  fixed
                                        assets,  promotional materials,  certain
                                        prepaid  items,  books and  records  and
                                        intangibles   relating   to  the   Arden
                                        business.

          ASSUMED LIABILITIES           Customer  credits  relating  to products
                                        returned following the closing date, and
                                        certain  accruals  for  commissions  and
                                        bonuses, all liabilities under purchased
                                        contracts and real property leases.

          PURCHASE PRICE                $250 million in cash, subject to certain
                                        adjustments, and $50 million liquidation
                                        preference   of  Series  D   Convertible
                                        Preferred   Stock   having   the   terms
                                        described    below.     Under    certain
                                        circumstances,  we also may be obligated
                                        to issue certain warrants to Conopco.

          PURCHASE PRICE                Adjustments  for prepaid items,  changes
          ADJUSTMENTS                   in    inventory,     certain     assumed
                                        liabilities  and net income of the Arden
                                        business are expected to reduce the cash
                                        portion   of  the   purchase   price  to
                                        approximately $183 million.


o    SERIES D CONVERTIBLE
     PREFERRED STOCK

          INITIAL ISSUANCE              416,667 shares.

          LIQUIDATION PREFERENCE        $120 per share ($50  million  aggregate)
                                        plus accrued and unpaid dividends.

          DIVIDENDS                     5%  per  annum,   commencing  on  second
                                        anniversary of closing,  payable in cash
                                        or in additional shares of Series D

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                                        3
<PAGE>


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                                        Convertible  Preferred  Stock  or  of  a
                                        combination of the foregoing.

     REDEMPTION

          Mandatory                     12th anniversary of initial issuance, at
                                        liquidation preference.

          Optional                      Ten days after the first  anniversary of
                                        initial  issuance,  at a price per share
                                        equal to the  number of shares of Common
                                        Stock    into   which   the   share   is
                                        convertible multiplied by $25.

     CONVERSION

          General                       33.33%  commencing on first  anniversary
                                        of initial  issuance,  66.66% commencing
                                        on   second   anniversary   of   initial
                                        issuance  and  100%  commencing  on  the
                                        third anniversary of initial issuance.

          Potential Limitations         The  number of  shares  of Common  Stock
                                        into  which  the  Series  D  Convertible
                                        Preferred Stock may be converted will be
                                        limited  under  Nasdaq  rules unless and
                                        until our shareholders  approve Proposal
                                        One.

          Conversion Price              $12.00 per share, subject to adjustments
                                        specified under  "Description of Capital
                                        Stock-Series  D  Convertible   Preferred
                                        Stock."

     APPROVAL RIGHTS                    Holders  will have the right to  approve
                                        certain  amendments  to our  articles of
                                        incorporation, certain mergers and other
                                        significant  matters,  and other actions
                                        adversely  affecting  the  rights of the
                                        holders.

     BOARD REPRESENTATION               Holders   will   have   the   right   to
                                        representation on our Board of Directors
                                        if shares are not  redeemed or converted
                                        by the  90th  day  following  the  third
                                        anniversary of initial issuance.

     REGISTRATION  RIGHTS               Holders  will have  certain  demand  and
                                        "piggyback" registration rights.

o    OPINION OF OUR FINANCIAL           Donaldson,  Lufkin & Jenrette Securities
     ADVISOR                            Corporation   ("DLJ"),   our   financial
                                        advisor,  has  delivered to the Board of
                                        Directors  its  written  opinion  to the
                                        effect that the consideration to be paid
                                        by us pursuant to the Arden  acquisition
                                        is fair to us and our shareholders  from
                                        a financial point of view. The full text
                                        of the written opinion of DLJ containing
                                        the   assumptions   made,   the  matters
                                        considered  and the scope of the  review
                                        undertaken in rendering such opinion, as
                                        well as the limitations of such opinion,
                                        is  included  in Exhibit A to this proxy
                                        statement.  Shareholders  are  urged  to
                                        read  the  full  text  of  the  opinion.

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                                        4


<PAGE>


OUTSTANDING SHARES AND VOTING RIGHTS

     Only  shareholders  of record of the Common Stock on our books at the close
of business on November 1, 2000 (the  "Record  Date") are  entitled to notice of
and to vote at the Special Meeting or any adjournments or postponements thereof.
On the Record Date,  there were  13,223,945  shares of Common Stock  entitled to
vote on each  matter to be  presented  at the  Special  Meeting.  Holders of the
Common Stock have one vote per share on all matters.  No other class of stock of
the Company has voting rights.

     A majority  of the  shares of Common  Stock  entitled  to vote on a matter,
represented  in person or by proxy,  will  constitute  a quorum  for action on a
matter at the Special  Meeting.  In determining  the presence of a quorum at the
Special  Meeting,  abstentions  are counted and broker  non-votes  are not.  Our
Bylaws  provide  that the  affirmative  vote of a majority  of the shares of the
voting  stock  represented,  in person or by proxy,  and  entitled  to vote on a
matter  at a  meeting  at  which  a  quorum  is  present  will be the act of the
shareholders,  except as otherwise provided by law.  Abstentions will be counted
as votes against the proposals set forth herein and broker non-votes will not be
counted as votes for or against the proposals set forth herein.

     As of November 1, 2000,  our directors and  executive  officers  (including
companies under their control)  beneficially  owned  approximately 41.9 % of the
Common Stock.  Pursuant to certain voting agreements between Conopco and certain
shareholders  of the  Company,  including  all of  our  directors,  shareholders
representing in the aggregate over 50% of the outstanding shares of Common Stock
have agreed to vote all of such shares of Common Stock to approve  Proposal One.
Accordingly, approval of Proposal One is assured.

     Shares  represented by a properly executed proxy received in time to permit
its use at the  Special  Meeting  or any  adjournment  thereof  will be voted in
accordance with the  instructions  indicated  therein.  If no  instructions  are
indicated,  the shares represented by the proxy will be voted FOR Proposals One,
Two,  Three and Four, and in the discretion of the proxy holders as to any other
matter which may properly come before the Special Meeting.

     You are requested, regardless of the number of shares you hold, to sign the
proxy and return it promptly in the enclosed envelope. Each shareholder giving a
proxy  has the power to  revoke  it at any time  before  it is voted,  either in
person at the Special Meeting, by written notice to our Secretary or by delivery
of a later-dated proxy.

                           FORWARD-LOOKING STATEMENTS

     This  proxy  statement  contains  "forward-looking  statements"  within the
meaning of the Private  Securities  Litigation  Reform Act of 1995. We use words
such  as  "will  likely  result,"  "are  expected  to,"  "will   continue,"  "is
anticipated,"  "estimated,"  "intends," "plans,"  "projection" and other similar
expressions   to  identify  some   forward-looking   statements,   but  not  all
forward-looking  statements  include  these  words.  All of our  forward-looking
statements  involve estimates and uncertainties  that could cause actual results
to differ materially from those expressed in the forward-looking  statements and
such statements are subject to risks and  uncertainties  that could cause actual
results  to  differ  materially  from  those  set  forth in or  implied  by such
forward-looking statements,  including: delays related to the Arden acquisition;
the ability to obtain the financing  necessary to effect the Arden  acquisition;
the ability to obtain necessary regulatory clearances for the Arden acquisition;
costs  related  to the  Arden  acquisition;  our  ability  to  successfully  and
cost-effectively  integrate the Arden business and other acquired  companies and
new brands; our ability to retain current Arden employees; our ability to launch
new  products  and  implement  our  growth  strategy;   risks  of  international
operations; our substantial indebtedness, including the indebtedness incurred in
connection with the Arden acquisition;  supply constraints or difficulties;  the
impact of competitive products and pricing;  changes in the retail industry; the
effect of business and economic  conditions;  and other risks and uncertainties.
More detailed  information  about these factors is included from time to time in
reports filed by us with the  Securities  and Exchange  Commission.  Readers are
cautioned not to place undue reliance on forward-looking  statements which speak
only as of the date  hereof.  We  assume no  responsibility  to update or revise
forward-looking  statements  contained herein to reflect events or circumstances
following the date hereof.




                                        5
<PAGE>

    PROPOSAL ONE -- AUTHORIZATION OF ISSUANCE OR POTENTIAL ISSUANCE OF COMMON
   SHARES GREATER THAN 20% OF THE NUMBER OF OUTSTANDING COMMON SHARES OF THE
                COMPANY IN CONNECTION WITH THE ARDEN ACQUISITION

GENERAL

     We have entered into a Purchase Agreement dated as of October 30, 2000 (the
"Purchase Agreement") with Conopco, Inc., a New York corporation ("Conopco") and
a subsidiary of Unilever, N.V. ("Unilever"), pursuant to which we have agreed to
purchase the Arden  business,  which  consists of the Elizabeth  Arden brands of
skin treatment, cosmetics and fragrance products, the Elizabeth Taylor fragrance
brands  and  the  White  Shoulders   fragrance  brand  and  related  assets  and
liabilities for (1) approximately  $183 million in cash plus and (2) $50 million
in initial  liquidation  preference of our Series D convertible  preferred stock
(the "Series D Convertible  Preferred  Stock") and, under certain  circumstances
described  below,   warrants  to  purchase  shares  of  our  Common  Stock  (the
"Acquisition Warrants"). The Arden business is described in this proxy statement
under  "Business-The  Arden  Business" and the terms of the Series D Convertible
Preferred  Stock  and the  Acquisition  Warrants  are  described  in this  proxy
statement under "Description of Capital Stock."

ARDEN ACQUISITION

     Pursuant to the Purchase Agreement,  we will purchase certain assets of the
Arden business, including inventory, returns, contract rights, real property and
real property leases, intellectual property, fixed assets, books and records and
intangibles.  The aggregate  consideration payable by us to Conopco upon closing
will consist of (1) $250 million in cash,  subject to the adjustments  described
below (which we expect that these  adjustments will reduce the amount of cash we
will be required to deliver at closing to approximately  $183 million).  and (2)
416,667 shares of our Series D Convertible Preferred Stock. In addition, we have
agreed to assume certain  liabilities for customer  credits relating to products
returned  following the closing date, and certain  accruals for  commissions and
bonuses.  The cash portion of the purchase  price will be subject to  adjustment
for (1) prepaid  charges and  expenses  paid prior to closing,  (2) the variance
between the book value of the  inventory  purchased  as of September 2, 2000 and
the book value of the actual  inventory of the Arden business at the closing and
(3) the net income of the Arden business being for the period between  September
3, 2000 and the closing.

     The Purchase Agreement contains customary  representations  and warranties,
covenants  relating to the  operation  of the Arden  business  prior to closing,
closing  conditions  and  indemnification  obligations.  Some of the  rights and
obligations  of the  parties  with  respect to  indemnification  are  subject to
certain caps, baskets, time limits and/or other qualifications. Either party may
terminate  the  Agreement if the closing has not occurred on or before April 30,
2001.  The closing  date has not been  determined,  and it is possible  that the
closing will have occurred prior to the Special Meeting.

     At the  closing  of the  Arden  acquisition,  we will  enter  into  several
agreements  with Conopco  and/or other  affiliates of Unilever to facilitate the
transaction  contemplated  under the Purchase  Agreement,  including  agreements
relating to post-closing manufacturing and distribution of products, information
technology systems and transition services. See "Ancillary Agreements."

     We intend to finance the Arden  Acquisition with a combination of long-term
debt  and  revolving  credit  financing.   We  have  obtained  commitments  from
affiliates  of Credit  Suisse  First  Boston  Corporation  and  Fleet  Corporate
Finance,  Inc.  (the  "Lenders"),  subject to customary  conditions  (including,
without  limitation,  conditions  relating to a material  disruption  or adverse
change in the  current  financial,  banking  or capital  markets),  for a $160.0
million  bridge  loan and a  $175.0  million  senior  secured  revolving  credit
facility.

     The  Arden  acquisition  will  be  accounted  for  as  a  "purchase"  under
accounting  principles  generally  accepted  in the  United  States of  America.
Accordingly, the results of the operation of the Arden business will be included
in our  consolidated  results of  operations  from and after the  closing of the
Arden acquisition.


                                        6
<PAGE>


REASONS FOR THE ARDEN ACQUISITION

     We believe that the Arden acquisition  presents numerous  opportunities for
us, including:

     o    Expand  our  portfolio  of  owned  and  licensed  brands,   sales  and
          profitability.  We will acquire a number of well-recognized  fragrance
          brands and licenses including  Elizabeth Arden's Red Door, 5th Avenue,
          and Green Tea brands,  Elizabeth  Taylor's  White Diamonds and Passion
          brands, and White Shoulders.  We will also acquire the Elizabeth Arden
          skin care lines such as Visible  Difference,  Ceramides  and Millenium
          and the Elizabeth Arden color cosmetics products  including  lipstick,
          foundation and other color cosmetic products. Elizabeth Taylor's White
          Diamonds  fragrance has  consistently  ranked among the top 10 women's
          fragrances  in  department  stores  in  the  United  States.  We  have
          developed a strong  knowledge  of the  Elizabeth  Arden and  Elizabeth
          Taylor brands as a result of our serving as the primary distributor in
          the mid-tier departments stores and mass retail channels in the United
          States. We believe that this significant expansion of our portfolio of
          owned and licensed  brands will make us a more  attractive  "one stop"
          source of supply for our  retail  customers.  Accordingly,  we believe
          that this acquisition should  significantly  increase our sales, gross
          margins and profitability.

     o    Introduce  international  distribution  capability.  Because the Arden
          business has sales in more than 90  countries,  the Arden  acquisition
          will significantly increase our international operations. The addition
          of this international distribution  infrastructure will also enable us
          to expand the sales of our other  brands  abroad  and to  support  the
          international expansion of certain of our U.S. retail customers.

     o    Improved business efficiencies.  The combination of the Arden business
          with our existing  business is expected to significantly  increase the
          scale  of our  operations  and to  provide  us with  opportunities  to
          increase  our  operating  efficiency.  We  intend to  rationalize  our
          distribution  facilities and optimize capacity utilization.  We expect
          to be able to eliminate  duplicative shipping and handling charges and
          generate  incremental  profit  with  respect  to the  Elizabeth  Arden
          products we  previously  purchased  from the Arden  business.  For the
          fiscal year ended  January 31, 2000, we purchased $56 million of these
          products.  In addition,  we intend to outsource the  manufacturing  of
          Elizabeth Arden products,  reducing  manufacturing overhead as well as
          capital  needs.  We will combine and optimize the sales  forces.  As a
          result of these  actions,  we believe that we can operate the combined
          business with fewer personnel than have  historically been employed in
          the businesses collectively, and that our distribution and fulfillment
          capacity should be enhanced.

     o    Additional  breadth of management.  As a result of the  acquisition of
          the Arden  business,  we expect that  several  experienced  management
          personnel  will join us in various  key areas  such as  international,
          accounting,  operations and supply chain. We believe that the addition
          of these persons should  further  solidify our management and position
          us to continue our growth.

ANCILLARY AGREEMENTS

     We will enter  into the  following  ancillary  agreements  with  Conopco to
facilitate the  integration  of the Arden  business with our existing  business.
Each of the agreements contains customary  termination  provisions and events of
default.

     Employee Lease Agreement

     We will enter into an employee lease agreement with Conopco whereby Conopco
agrees to provide the services of certain of the employees of the Arden business
for a  specified  transition  period and we agree to  reimburse  Conopco for any
direct payroll costs and out-of-pocket  expenses related to those employees.  If
we offer  employment to a minimum number of employees of the Arden business,  we
will not be responsible for any severance costs associated with the employees of
the Arden  business  that do not join us.  The lease  period  for each  employee
varies by employee, but will terminate no later than June 30, 2001.


                                        7
<PAGE>


     Transition Services Agreement

     We will enter into a transition  services agreement under which Conopco has
agreed to provide us with post-closing services relating to, among other things,
finance/accounting,  payroll  processing,  research and development.  Under this
agreement,  we  are  also  obligated  to  provide  Conopco  and  certain  of its
affiliates various transition  services.  The transition services agreement will
terminate six months after the closing of the Arden  acquisition and the parties
may agree to extend the agreement for an additional one-month term.

     Information Technology Services Agreement

     We will enter into an information  technology  services  agreement  whereby
Conopco and its affiliates  have agreed to provide us with various  post-closing
information technology services, software,  infrastructure,  equipment and other
services.  The  compensation for these services is fixed until February 28, 2001
and  thereafter is subject to review.  The agreement  will terminate on December
31, 2001, but will be automatically  renewable for additional one-year terms. If
the agreement is terminated, at our request, Conopco will use reasonable efforts
to provide the information  technology  services on a transition basis for up to
two years after the termination.

     Distribution Agreements

     We  will  enter  into  a  distribution   agreement  relating  to  Conopco's
distribution  facility  in  Lille,  France.  This  agreement  provides  for  the
provision of post-closing order fulfillment services, which includes the receipt
and storage of finished products,  order fulfillment,  import/export  operations
and  the  support  of  electronic  data  interchange.   Under  the  distribution
agreement,  we will pay  Conopco a fixed fee  based on the  number of  different
products  shipped.  The  price  for  services  rendered  will  be  reviewed  and
determined  annually by mutual  agreement of the  parties.  The  agreement  will
terminate  on  December  31,  2001  and  will  be  automatically  renewable  for
additional one year terms.

     We will also enter into a  distribution  agreement  whereby we will provide
Conopco  post-closing  distribution  services  from our new facility at Roanoke,
Virginia. Conopco will pay a fixed fee based on the number of different products
shipped.  The agreement  will terminate on May 31, 2001, but may be extended for
an additional month.

     Manufacturing Agreements

     We will enter into three  manufacturing  agreements under which Unilever or
its affiliates will manufacture  fragrance and cosmetics  products for us out of
their  Las  Piedras,   Puerto  Rico,  Roanoke,   Virginia  and  Acton,   England
manufacturing facilities.

     Under the Las Piedras manufacturing  agreement,  Unilever or its affiliates
will manufacture  fragrance products for us on a year-to-year basis.  Pricing is
based on cost  per  piece  and  will be  negotiated  annually.  The Las  Piedras
manufacturing  agreement  will  terminate  on  December  31,  2001,  but will be
automatically renewable for additional one-year terms.

     Under the Roanoke manufacturing agreement,  Unilever or its affiliates will
manufacture  certain skin care and  cosmetics  for us until May 31, 2001 (unless
extended on a month-by-month basis by both parties).  Pricing will be based on a
cost sharing basis at the Roanoke facility.

     Under the Acton  manufacturing  agreement,  Unilever or its affiliates will
manufacture  fragrance products for us for European distribution until the Acton
facility is closed on March 31, 2001. We intend to subcontract  the  manufacture
of these products to a third party when the agreement ends.

     Following  the   termination   of  the  Roanoke  and  Acton   manufacturing
agreements,  we intend to outsource the  manufacturing of such products to third
parties.

     Registration Rights Agreement

     We have  granted  certain  registration  rights with  respect to the common
stock underlying the Series D Convertible Preferred Stock. Conopco has the right
to demand the filing of up to three registration statements,


                                        8
<PAGE>

accruing on the first,  second and third anniversary of the closing of the Arden
acquisition,   respectively.   In  addition,   Conopco  will  have  "piggy-back"
registration rights with respect to certain registration  statements filed by us
other than pursuant to a demand by Conopco.  For a more detailed  description of
the terms of the Series D  Convertible  Preferred  Stock,  see  "Description  of
Capital Stock-Series D Convertible Preferred Stock."

ISSUANCE OF COMMON SHARES RELATING TO THE ARDEN ACQUISITION

     Neither Florida law nor our Amended and Restated  Articles of Incorporation
or Bylaws require us to obtain  shareholder  approval for the Arden acquisition.
Our Common  Stock,  however,  is  currently  listed on the Nasdaq  Stock  Market
National Market System,  and we are therefore subject to the rules of The Nasdaq
Stock  Market  ("Nasdaq").  Among other  things,  Nasdaq  rules  require  listed
companies  to seek  and  obtain  shareholder  approval  in  connection  with the
acquisition of assets of another company if in connection with such  acquisition
the listed  company  proposes to issue common stock,  or securities  convertible
into or exercisable for common stock, with voting power equal to or in excess of
20% of the voting power  outstanding  before the issuance of stock or securities
convertible  into or exercisable for common stock, or if the number of shares of
common  stock to be  issued  is or will be equal to or in  excess  of 20% of the
number of shares of common stock  outstanding prior to the issuance of the stock
or securities.

     The Series D Convertible  Preferred  Stock will be convertible  into Common
Stock  on an  incremental  basis  in  accordance  with and  subject  to  certain
conversion  ratios contained in the terms of the Series D Convertible  Preferred
Stock,  and,  following  the first  anniversary  of the issuance  date,  will be
initially convertible into 4,166,667 shares of our Common Stock, less the number
of Acquisition  Warrants,  if any. The Purchase  Agreement  provides that if the
closing  price  of a  share  of  Common  Stock  on  Nasdaq  on the  trading  day
immediately  preceding  the closing date of the Arden  acquisition  is less than
$10.00 (any such shortfall being referred to as the "Shortfall Amount") then (x)
we will be obligated to deliver to Conopco  Acquisition  Warrants for  1,357,466
shares of Common Stock (having the terms described under "Description of Capital
Stock  -  Warrants")  for  every  $1.00  of  Shortfall  Amount  (to be  prorated
appropriately)  and (y) the  number of shares of  Common  Stock  into  which the
Series D Convertible  Preferred Stock issued at the closing is convertible  will
be reduced by a like  amount.  We expect that at the time of  completion  of the
Arden  acquisition we will have outstanding  approximately  15,605,000 shares of
Common  Stock  (without  including  any  Financing  Warrants as defined  below).
Accordingly,  the 4,166,667  shares of Common Stock issuable upon  conversion of
the Series D Preferred  Stock and  exercise  of the  Acquisition  Warrants  will
itself exceed the 20% Nasdaq threshold.

     In  connection  with the financing of the Arden  acquisition,  we expect to
issue warrants (the  "Financing  Warrants"),  in an amount to be determined,  to
purchase  shares of our Common  Stock.  We expect  that  Nasdaq  would count the
Financing Warrants towards the 20% threshold  described above,  thereby reducing
the number of shares of Common Stock into or for which the Series D  Convertible
Preferred Stock and/or Acquisition Warrants issuable to Conopco may be converted
or exercised, absent shareholder approval of Proposal One.

     In light of the foregoing and in order to maintain  compliance  with Nasdaq
rules,  if  shareholder  approval of Proposal One is not  obtained  prior to the
closing of the Arden  acquisition,  we intend to issue  upon the  closing of the
Arden  acquisition  the Financing  Warrants,  the maximum  number of Acquisition
Warrants that may be issued without shareholder  approval and all 416,667 shares
of Series D Convertible Preferred Stock. However,  until shareholder approval of
Proposal  One is  obtained,  the number of shares of Common Stock into which the
Series D Convertible Preferred Stock will be convertible will be limited so that
the  securities  issued  upon or in  connection  with the  closing  of the Arden
acquisition  (and  shares  of Series D  Convertible  Preferred  Stock  issued as
dividends on  previously-issued  shares) will be exercisable  for or convertible
into,  in the  aggregate,  not more  that  19.5% of the  number of shares of our
Common  Stock  outstanding  immediately  prior  to  completion.  We are  seeking
shareholder  approval of the issuance or potential issuance of our common shares
greater than 20% of the number of our  outstanding  common  shares in connection
with the  Arden  acquisition.  The  shareholder  approval  will  permit  (1) the
convertibility  of the Series D Convertible  Preferred Stock  (including  shares
issued in payment of  dividends  on  previously-issued  shares)  into  shares of
Common Stock without regard to the foregoing limitations and (2) the issuance of
any Acquisition Warrants that could not be issued as a result of the application
of the foregoing limitations.

     If the number of Acquisition  Warrants we are able to issue is limited as a
result of Nasdaq rules and shareholder  approval of Proposal One is not obtained
within six months following the completion of the Arden


                                        9
<PAGE>

acquisition,  we will be required to deliver to Conopco other consideration,  in
the  form of cash or  securities,  having  a value  equal  to the  value  of the
Acquisition  Warrants  we could not  issue.  However,  as a result of the Voting
Agreements, approval of Proposal One is assured.

     Our Board of Directors has considered the Arden acquisition,  including the
potential dilutive effects, which may be material, of the issuance of the Common
Stock  underlying  the Series D Convertible  Preferred  Stock,  the  Acquisition
Warrants and the Financing Warrants,  and has approved the Arden acquisition and
recommended the approval of Proposal One.

BACKGROUND OF THE TRANSACTION

     Pursuant to certain  agreements  with  Conopco,  since April 1998,  we have
served as the primary distributor of many of the fragrance brands which are part
of the Arden  business for certain  mid-tier  department  stores and mass market
retail accounts in the United States. See "Distribution  Agreement". As a result
of this  relationship,  we became  Conopco's  single largest  customer for those
brands and developed a significant  knowledge of the value and future  potential
of the Arden business.  Following Unilever's  announcement in February 2000 that
it was planning to either  reorganize  or divest  itself of certain  businesses,
including the Arden business.  Unilever's representatives approached us in April
and inquired as to our interest in acquiring the Arden business.

     On April  25,  2000,  we  entered  into a  confidentiality  agreement  with
Unilever to permit us to evaluate certain  information  about the Arden business
for  purposes of  determining  whether to make a proposal.  Along with DLJ,  our
financial  advisor,  we evaluated the  preliminary  materials  provided to us by
Unilever  during  May  2000.  On June 1,  2000,  representatives  of DLJ and our
company met with  representatives  of  Unilever  and made a  presentation  which
contained our  assessment of the valuation we were  attributing to the assets of
the Arden  business.  During the month of June,  there were further  discussions
between the parties as to the valuations associated with the Arden business.

     On  July  7,  2000,  representatives  of  DLJ  and  our  company  met  with
representatives  of Unilever and made a more specific  proposal  relating to the
value of the Arden  business.  During the month of July,  the parties  exchanged
correspondence  seeking and  providing  further  clarification  of the proposal,
including  the specific  assets to be acquired,  transition  services  required,
employees and facilities.  Between July and October,  we conducted due diligence
activities  relating to the Arden  business.  Although the parties  continued to
discuss the parameters of a possible  transaction during this time, there was no
commitment made to sell the Arden business at any time.  Discussions between the
parties focused on the amount and type of  consideration  to be received and our
financing commitments.

     On August 16, 2000, representatives of DLJ made a presentation to our Board
relating to the status of the negotiations and due diligence, the parameters for
valuation  and the type of  financing  that  would be  available.  Our  Board of
Directors  authorized senior  management to continue  negotiations with Unilever
based on the parameters  discussed.  On August 24, 2000,  representatives of DLJ
and our company met with  representatives  of Unilever to discuss the  potential
financing for the  transaction and the process by which the Lenders could give a
financing commitment.

     During the months of  September  and  October,  the  parties  had  numerous
meetings  to  discuss  the  business  terms of a  potential  transaction  and to
negotiate terms of an asset purchase agreement and several ancillary agreements.
On October 18,  2000,  our Board met to discuss  the status of the  transaction,
including the terms of the purchase  agreement and the financing  commitments to
be provided by the Lenders. On October 25, 2000, following a presentation to our
Board  of  Directors  by  representatives  of  DLJ,  including   representatives
providing the fairness opinion, our Board of Directors approved the terms of the
asset purchase  agreement and authorized  senior  management to proceed with the
Arden acquisition and associated financing. The Purchase Agreement was signed by
the parties on October 30, 2000.

DISTRIBUTION AGREEMENT

     We are currently a party to a distribution  agreement with Conopco  whereby
we have agreed to be the  exclusive  distributor  of certain  fragrance  brands,
including  brands  which are part of the Arden  business  for  certain  mid-tier
department


                                       10
<PAGE>

stores and mass market retail  accounts in the United States.  We have agreed to
purchase  certain  minimum  amounts of products,  with pricing and volumes to be
determined by agreement of the parties during the term. The agreement terminates
in December 2002.

OPINION OF OUR FINANCIAL ADVISOR

     We asked DLJ, in its role as our financial advisor, to render an opinion to
our Board of Directors as to the fairness, from a financial point of view, to us
and our  shareholders  of the  consideration  to be  paid  by us for  the  Arden
acquisition.  On October 25, 2000,  DLJ  delivered to the Board of Directors its
oral  opinion,  subsequently  confirmed in writing on October 30,  2000,  to the
effect  that,  as of  that  date,  based  on and  subject  to  the  assumptions,
limitations  and   qualifications   set  forth  in  its  written  opinion,   the
consideration to be paid by us for the Arden  acquisition was fair to us and the
holders of our Common  Stock from a  financial  point of view.  The full text of
DLJ's opinion is attached as Exhibit A to this proxy statement.

     DLJ  expressed  no  opinion  as to the fair  market  value of the  Series D
Convertible  Preferred Stock.  DLJ's opinion did not address the relative merits
of the Arden  acquisition  and the other business  strategies  considered by the
Board of  Directors  nor did it  address  the Board of  Directors'  decision  to
proceed  with  the  Arden  acquisition.  DLJ's  opinion  did  not  constitute  a
recommendation to any of our shareholders as to how such shareholder should vote
on Proposal One or any other matters related to the Arden acquisition.

     Our company and Conopco  determined the  consideration  to be paid by us in
arm's length negotiations, in which DLJ advised us.

     We selected DLJ as our financial advisor because DLJ is an  internationally
recognized  investment  banking firm that has substantial  experience  providing
strategic advisory services.  DLJ was not retained as an advisor or agent to the
our  shareholders  or any  other  person.  As  part  of its  investment  banking
business, DLJ is regularly engaged in the valuation of businesses and securities
in connection with mergers, acquisitions, underwritings, sales and distributions
of listed  and  unlisted  securities,  private  placements  and  valuations  for
corporate and other purposes.  We did not impose any restrictions or limitations
upon DLJ with respect to the investigations  made or the procedures  followed by
DLJ in rendering its opinion.

     In arriving at its opinion, DLJ:

     o    reviewed a draft dated October 30, 2000 of the Purchase  Agreement and
          assumed the final form of the Purchase Agreement would not vary in any
          material respect to DLJ's analysis;

     o    reviewed a draft dated  October 30, 2000 of our  Articles of Amendment
          to the Amended and Restated Articles of Incorporation;

     o    reviewed  financial and other information that was publicly  available
          or that our company,  Conopco and Unilever furnished to DLJ, including
          information   provided   during   discussions   with  the   respective
          managements.  Included in the information  provided during discussions
          with our management  were certain  financial  projections of the Arden
          business for the period  beginning  the fourth  quarter of fiscal 2001
          and  ending  the  fourth  quarter  of  fiscal  2010  prepared  by  our
          management  and certain  financial  projections of our company for the
          period  beginning the fourth quarter fiscal 2001 and ending the fourth
          quarter fiscal 2010 prepared by our management;

     o    compared  certain  financial  and  securities  data of our company and
          certain  financial  data of the  Arden  business  with  various  other
          companies whose securities are traded in public markets;

     o    reviewed prices paid in certain other business combinations; and

     o    conducted other financial studies,  analyses and investigations as DLJ
          deemed appropriate for purposes of rendering its opinion.


                                       11
<PAGE>

     In  rendering  its  opinion,  DLJ relied upon and assumed the  accuracy and
completeness of all of the financial and other information that was available to
it from public  sources,  that was  provided to it by us,  Conopco,  Unilever or
their respective  representatives,  or that DLJ otherwise reviewed.  DLJ assumed
that we were not aware of any  information  prepared by us or our other advisors
that might be material to DLJ's opinion had it been made  available to DLJ. With
respect  to the  financial  projections  supplied  to  DLJ,  DLJ  relied  on our
representations  that the  projections  were  reasonably  prepared  on the basis
reflecting the best currently available estimates and judgments as to the future
operating  and  financial  performance  of our company  and the Arden  business,
respectively,  on both a growth and  no-growth  basis.  DLJ expressed no opinion
with respect to these projections or the assumptions upon which they were based.
DLJ did not assume  responsibility for making any independent  evaluation of the
assets  or  liabilities,  or for  making  any  independent  verification  of the
information DLJ reviewed.  DLJ relied as to certain tax matters on advice of our
counsel.

     DLJ necessarily based its opinion on economic,  market, financial and other
conditions as they existed on, and on the  information  made available to DLJ as
of, the date of its opinion. DLJ states in its opinion that, although subsequent
developments  may affect the  conclusions  reached in its opinion,  DLJ does not
have any obligation to update,  revise or reaffirm its opinion unless  requested
to do so under its engagement letter with us.

     Summary of Financial Analyses Performed by DLJ

     The following is a summary of the  financial  analyses DLJ presented to the
Company's  Board  of  Directors  on  October  25,  2000 in  connection  with the
preparation of DLJ's opinion. No company or transaction DLJ used in the analyses
described  below is directly  comparable  to the  Company,  the Arden  business,
Conopco or the contemplated transaction. In addition, mathematical analysis such
as determining the mean or median is not in itself a meaningful  method of using
selected  company or  transaction  data.  The  analyses  DLJ  performed  are not
necessarily  indicative  of  actual  values  or  future  results,  which  may be
significantly  more or less  favorable  than  suggested by these  analyses.  The
information  summarized in the tables which follow should be read in conjunction
with the accompanying text.

     Comparable Publicly Traded Company Analysis. DLJ analyzed the market values
and  trading  multiples  of  selected  publicly  traded  fragrance,  apparel and
cosmetics  companies that DLJ believed were  reasonably  comparable to the Arden
business. These comparable companies consisted of:

     o    InterParfums Inc.

     o    Parlux Fragrances Inc.

     o    French Fragrances, Inc.

     o    Jones Apparel Group Inc.

     o    VF Corporation

     o    Liz Claiborne Inc.

     o    Polo Ralph Lauren Corp.

     o    Alberto-Culver Co.

     o    Revlon Inc.

     In examining  these  comparable  companies,  DLJ  calculated the enterprise
value of each company as a multiple of its respective:  (i) LTM revenue and (ii)
LTM EBITDA and (iii) LTM EBIT. The enterprise value of a company is equal to the
value of its fully diluted common equity plus debt and the liquidation  value of
outstanding  preferred  stock, if any, minus cash and the value of certain other
asses,  including  minority  interests  in other  entities.  LTM  means the last
twelve-month  period for which  financial data for the company at issue has been
reported.


                                       12
<PAGE>

EBITDA  means  earnings  before  interest  expense,   taxes,   depreciation  and
amortization.  EBIT means  earnings  before  interest  expense  and  taxes.  All
historical  data was derived from publicly  available  sources and all projected
data was obtained  from Wall Street  research  reports  where  available.  DLJ's
analysis of the comparable companies yielded the following multiple ranges:


                               ENTERPRISE VALUE /
                               ------------------
                     LTM Revenue         LTM EBITDA          LTM EBIT
                     -----------         ----------          --------
      High                  1.0x               7.4x              9.3x

      Low                   0.9x               5.8x              7.4x


     Precedent  Merger  and  Acquisition   Transaction  Analysis.  DLJ  reviewed
selected  acquisitions  involving  companies  in  the  fragrance  and  cosmetics
industries  that DLJ believed are  reasonably  comparable  to the merger.  These
transactions consisted of:

     o    Alberto Culver Co. acquisition of St. Ives Laboratories

     o    L'Oreal acquisition of Maybelline Inc.

     o    Unilever N.V. acquisition of Helene Curtis Industries Inc.

     o    Renaissance  Cosmetics Inc.  acquisition  of Great American  Cosmetics
          Inc.

     o    Renaissance Cosmetics Inc. acquisition of MEM Company

     o    Renaissance Cosmetics Inc. acquisition of certain Procter & Gamble Co.
          brands

     o    LVMH Moet Hennessey L.V. acquisition of Sephora

     o    Estee Lauder Co. acquisition of Aveda Corporation

     o    Antonio Puig Inc. acquisition of Nina Ricci SA

     o    French Fragrances, Inc. acquisition of J.P. Fragrances, Inc.

     o    Artemis (PPR) acquisition of Sanofi SA - Beauty Products

     o    Oriflame Trading Co. acquisition of Oriflame International SA

     o    LVMH Moet Hennessey L.V. minority investment in InterParfums Inc.

     o    Tupperware Corp. acquisition of BeutiControl Cosmetics Inc.

     In examining these acquisitions, DLJ calculated the enterprise value of the
acquired  company  implied by each of these  transactions  as a multiple  of LTM
revenue,   LTM  EBITDA  and  LTM  EBIT.   DLJ's  analysis  of  these  comparable
acquisitions yielded the following multiple ranges:



                                       13
<PAGE>

                               ENTERPRISE VALUE /
                               ------------------
                      LTM Revenue            LTM EBITDA            LTM EBIT
                      -----------            ----------            --------
     High                    1.4x                  9.0x               11.0x

     Low                     0.7x                  5.0x                6.0x


     Discounted Cash Flow Analysis. DLJ performed a Discounted Cash Flow ("DCF")
analysis  of the  projected  cash flows of Conopco for the fiscal  years  ending
January 31, 2002 through  January 31, 2010,  using  projections  and assumptions
provided by the  management  of the  Company and Conopco  under base case and no
growth case scenarios.  Base and no growth case assumptions include, the closing
of  unprofitable  operations,  a reduction in overhead,  and an  adjustment  for
inter-company  sales.  Under the no growth case,  annual revenues are assumed to
remain  unchanged at the fiscal 2001 level. The DCFs for the Arden business were
estimated using discount rates ranging from 13.0% to 15.0%, based on estimates
related to the  weighted  average  costs of capital of the Arden  business,  and
terminal  multiples of  estimated  EBITDA for the Arden  business's  fiscal year
ending January 31, 2010 ranging from 5.0x to 7.0x.

     Pro Forma Financial  Impact  Analysis.  Using  projections  provided by the
management  of the Company and Conopco,  DLJ compared the projected EPS and cash
EPS of the Company for 2001 and 2002 on a stand-alone basis to the projected pro
forma  EPS and cash EPS for 2001 and  2002 of the  combined  company  after  the
acquisition.  EPS means  earnings  per share.  This  analysis  showed  that with
synergies,  the  acquisition  would be  dilutive to EPS and cash EPS in 2001 and
accretive to EPS and cash EPS in 2002.

     The summary  set forth above does not purport to be a complete  description
of the analyses  performed  by DLJ but  describes  the material  elements of the
presentation  that DLJ made to our Board of Directors  board on October 25, 2000
in connection with the preparation of DLJ's fairness opinion. The preparation of
a fairness opinion involves  various  determinations  as to the most appropriate
and relevant methods of financial  analysis and the application of these methods
to the particular  circumstances and, therefore,  such an opinion is not readily
susceptible to summary description.  DLJ conducted each of the analyses in order
to provide a different  perspective on the  transaction  and to add to the total
mix of  information  available.  DLJ did not form a conclusion as to whether any
individual analysis, considered in isolation,  supported or failed to support an
opinion as to fairness from a financial point of view.  Rather,  in reaching its
conclusion,  DLJ  considered  the results of the analyses in light of each other
and ultimately reached its opinion based on the results of all analyses taken as
a whole.  DLJ did not place any particular  reliance or weight on any individual
analysis,  but instead concluded that its analyses,  taken as a whole, supported
its determination.  Accordingly, notwithstanding the separate factors summarized
above,  DLJ has indicated to the Company that it believes that its analyses must
be  considered  as a whole and that  selecting  portions of its analyses and the
factors  considered by it, without  considering all analyses and factors,  could
create an incomplete view of the evaluation process underlying its opinion.  The
analyses DLJ performed are not necessarily indicative of actual values or future
results,  which may be  significantly  more or less  favorable than suggested by
these analyses.

     Engagement Letter

     Pursuant to the terms of an engagement agreement dated October 30, 2000, we
have agreed to pay a fee that is customary  in  transactions  of this nature,  a
substantial  portion of which is contingent  upon the  consummation of the Arden
acquisition. In addition, we agreed to indemnify DLJ and certain related persons
against  certain  liabilities  in  connection  with  its  engagement,  including
liabilities under U.S. federal  securities laws. DLJ and our company  negotiated
the terms of the fee arrangement.

     Other Relationships

     In the  ordinary  course of  business,  DLJ and its  affiliates  may own or
actively trade our securities or Unilever's  securities,  for their own accounts
and for the accounts of their customers and, accordingly, may at any


                                       14
<PAGE>

time  hold a long or short  position  in our or  Unilever's  securities.  DLJ or
certain of its affiliates  have,  with Fleet  National Bank and its  affiliates,
provided us with a $160.0  million  bridge loan  commitment and a $175.0 million
senior secured credit facility  commitment to fund the consummation of the Arden
acquisition, and are advising us with respect to our permanent financing.

                             SELECTED FINANCIAL DATA

     We derived the selected  financial  data  presented  below from our audited
consolidated  financial  statements,  unless otherwise indicated.  The following
selected  financial  data  should  be read  in  conjunction  with  "Management's
Discussion and Analysis of Financial  Condition and Results of  Operations"  and
our consolidated financial statements,  and the notes related thereto,  included
elsewhere in this proxy statement.

<TABLE>
<CAPTION>

                                                                                                               NINE MONTHS ENDED
                                                                                                               -----------------
                                                              YEAR ENDED JANUARY 31,                               OCTOBER 31,
                                                 ---------------------------------------------------               -----------
                                              1996         1997         1998         1999         2000          1999         2000
                                            ---------    ---------    ---------    ---------    ---------    ---------    ---------
                                                                             (DOLLARS IN MILLIONS)
<S>                                         <C>          <C>          <C>          <C>          <C>          <C>          <C>
SELECTED INCOME STATEMENT DATA:
   Net Sales ............................   $  87,979    $ 140,482    $ 215,487    $ 309,615    $ 361,243    $ 270,963    $ 296,046
   Gross profit .........................      21,639       46,078       68,978       88,493      125,114       95,633      102,709
   Income from Operations ...............       8,419       18,222       31,457       38,684       44,947       32,927       34,902
                                            ---------    ---------    ---------    ---------    ---------    ---------    ---------
   Net Income ...........................   $   3,007    $   8,248    $  12,341    $  12,006    $  15,329    $  11,292    $  12,836
                                            =========    =========    =========    =========    =========    =========    =========
SELECTED PER SHARE DATA:
Earnings per common share:
   Basic ................................   $    0.40    $    0.71    $    0.92    $    0.87    $    1.11    $     .82    $     .97
                                            ---------    ---------    ---------    ---------    ---------    ---------    ---------
   Diluted ..............................   $    0.35    $    0.60    $    0.76    $    0.73    $    0.99    $     .72    $     .85
                                            =========    =========    =========    =========    =========    =========    =========
Weighted average Number of common shares:
   Basic ................................       7,548       11,647       13,394       13,775       13,801       13,823       13,244
   Diluted ..............................       8,518       13,831       16,492       16,729       15,577       15,756       15,133
OTHER DATA:
   EBITDA(1).............................   $   9,738    $  21,885    $  36,195    $  46,179    $  56,113    $  41,218    $  43,760
   Net cash provided by (used in)
      operating activities ..............       5,179      (23,221)     (40,729)     (36,948)      31,971      (35,354)     (41,942)
   Net cash used in investing activities.     (17,983)     (21,117)      (7,392)     (11,142)      (3,699)      (3,039)      (4,213)
   Net cash provided by (used in)
      financing activities ..............      12,282       45,070       54,932       46,534      (12,239)      36,983       26,121
</TABLE>

<TABLE>
<CAPTION>

                                                        AS OF JANUARY 31,
                                                        -----------------
                                                                                                         AS OF
                                                                                                         -----
                                             1996       1997       1998       1999       2000      OCTOBER 31, 2000
                                            -------   --------   --------   --------   --------    ----------------
                                                             (DOLLARS IN MILLIONS)
<S>                                         <C>       <C>        <C>        <C>        <C>            <C>
SELECTED BALANCE SHEET DATA:
   Inventories ..........................   $25,851   $ 67,989   $ 90,426   $113,306   $127,022       $ 125,986
   Working capital ......................     8,022     17,734    122,177    157,457    173,005         186,610
   Total Assets .........................    71,384    172,378    232,653    294,708    309,632         368,036
   Short-term Debt ......................    16,713     37,631       --        5,639       --            32,140
   Long-term Debt, net ..................    17,285     37,215    133,785    176,159    175,030         171,427
   Redeemable preferred stock ...........     2,000       --         --         --         --              --
   Shareholders' equity .................    17,539     44,680     58,626     71,480     82,287          94,582
</TABLE>

(1)  EBITDA  is  defined  as  income  from  operations,  plus  depreciation  and
amortization.  EBITDA should not be considered  as an  alternative  to operating
income (loss) or net income (loss) (as  determined in accordance  with generally
accepted  accounting  principles)  as  a  measure  of  the  Company's  operating
performance  or to net cash  provided  by  operating,  investing  and  financing
activities  (as  determined in accordance  with  generally  accepted  accounting
principles) as a measure of its ability to meet cash needs. The Company believes
that EBITDA is a measure  commonly  reported  and widely used by  investors  and
other interested  parties in the fragrance  industry as a measure of a fragrance
company's operating performance and debt servicing ability because it assists in
comparing  performance on a consistent  basis without regard to depreciation and
amortization,  which can vary  significantly  depending upon accounting  methods
(particularly  when acquisitions are involved) or nonoperating  factors (such as
historical  cost).  Accordingly,  this  information has been disclosed herein to
permit  a  more  complete   comparative  analysis  of  the  Company's  operating
performance  relative to other  companies in the  fragrance  industry and of the
Company's debt servicing ability. EBITDA, may not, however, be comparable in all
instances to other similar types of measures used in the fragrance industry.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

     RESULTS OF OPERATIONS



                                       15
<PAGE>
OVERVIEW

     The  Company's  business is the  manufacturing  and  marketing  of prestige
fragrances and related skin treatment and cosmetic products. The Company markets
its  brands  principally  in the  United  States to both  department  stores and
mass_market  retailers,  including  such brands as Halston,  Halston Z-14,  Grey
Flannel,  PS Fine  Cologne for Men,  Design,  Casual,  Wings by Giorgio  Beverly
Hills, Ombre Rose and Faconnable.

     The  following  discussion  of  the  Company's  results  of  operations  is
presented  for the fiscal years ended  January 31,  1998,  1999 and 2000 and the
nine months ended October 31, 1999 and 2000.

RESULTS OF OPERATIONS

General
-------

     The  following  table  sets  forth,  for  the  periods  indicated,  certain
information relating to the Company's operations expressed as percentages of net
sales for the period (percentages may not add due to rounding):
<TABLE>
<CAPTION>
                                                          YEARS ENDED JANUARY 31,     NINE MONTHS ENDED
                                                                                         OCTOBER 31,
                                                      1998       1999       2000       1999       2000
                                                      -------------------------------------------------
<S>                                                   <C>        <C>        <C>        <C>        <C>
INCOME STATEMENT DATA:
Net sales                                             100.0%     100.0%     100.0%     100.0%     100.0%
Cost of sales                                          68.0       71.4       65.3       64.7       65.3
                                                      -----      -----      -----      -----      -----
Gross profit                                           32.0       28.6       34.6       35.3       34.7
Warehouse and shipping expenses                         3.3        3.8        5.3        4.9        6.5
Selling, general and administrative expenses           11.9        9.9       13.8       15.2       13.4
Depreciation and amortization                           2.2        2.4        3.1        3.1        3.0
                                                      -----      -----      -----      -----      -----
  Income from operations                               14.6       12.6       12.5       12.1       11.8
Interest expense, net of interest and
   other income                                         5.5        5.6        5.4        5.3        5.0
Litigation settlement expense                           -          0.5        -         --           .3
                                                      -----      -----      -----      -----      -----
Income before equity in earnings
   of unconsolidated affiliate and income taxes         9.1        6.5        7.0        6.8        7.1
Equity in earnings of unconsolidated affiliate          0.1        0.0        0.0       --         --
                                                      -----      -----      -----      -----      -----
  Income before income taxes                            9.2        6.5        7.0        6.8        7.1
Provision for income taxes                              3.4        2.5        2.8        2.7        2.8
                                                      -----      -----      -----      -----      -----
Net income                                              5.8%       4.0%       4.2%       4.1%       4.3%
                                                      =====      =====      =====      =====      =====

OTHER DATA:
EBITDA margin (1)                                      16.8%      14.9%      15.5%

</TABLE>

(1) EBITDA margin represents EBITDA (as defined in Note 1 "Selected Financial
Data") divided by net sales.

     NINE  MONTHS  ENDED  OCTOBER 31,  2000  COMPARED  TO THE NINE MONTHS  ENDED
     OCTOBER 31, 1999

     Net Sales.  Net sales increased  $25.1 million,  or 9.3%, to $296.0 million
for the nine months  ended  October 31, 2000,  from $271.0  million for the nine
months ended October 31, 1999. The increase in net sales represents primarily an
increase in the volume of products sold to existing customers.  Sales to our top
20 retail accounts increased by 23% over the corresponding prior-year period. We
believe that increased  sales during the nine months ended October 31, 2000 have
resulted  from the  Company's  ability to provide  its  customers  with a larger
selection of products and a continuous,  direct  supply of products,  as well as
other value-added services such as category management services.

     Gross  Profit.  Gross profit  increased  $7.1  million,  or 7.4%, to $102.7
million for the nine months ended  October 31, 2000,  from $95.6 million for the
nine months  ended  October 31, 1999,  due to the  increase in net sales.  Gross
margin for the nine months ended October 31, 2000  decreased to 34.7% from 35.3%
for the nine months ended October 31, 1999,  primarily due to an increase in the
proportion of sales to the mid-tier department stores and mass market retailers,
which typically generate lower margins,  due to the broader mix of products sold
to those customers,  but which require less sales support than sales to prestige
department stores.


                                       16
<PAGE>


     Warehouse and Shipping Expense.  Warehouse and shipping expenses  increased
$6.1 million,  or 46.2%,  to $19.3 million for the nine months ended October 31,
2000,  from $13.2  million  for the nine months  ended  October  31,  1999.  The
increase  resulted  primarily  from an increase in  facility,  labor and freight
expenses  associated with the increased sales, costs associated with the closing
of the Company's  promotional set fulfillment center in Allentown,  Pennsylvania
(the  "Allentown  Facility")  and  the  start-up  and  operation  of the  Edison
Facility.  We were released from all of our lease  obligations  on the Allentown
Facility in May 2000.  Because the Edison  Facility was opened in February 2000,
results for the nine months  ended  October 31, 1999 do not reflect any expenses
associated with that facility.

     SG&A. SG&A expenses  decreased $1.6 million,  or 3.8%, to $39.7 million for
the nine months ended  October 31, 2000,  from $41.2 million for the nine months
ended October 31, 1999. As a percentage of net sales, SG&A expenses decreased to
13.4% for the nine months ended  October 31, 2000 from 15.2% for the nine months
ended  October 31, 1999.  The decrease in SG&A expenses was primarily the result
of lower  direct  selling  and  marketing  expenses  due to the  decrease in the
proportion of sales to prestige department stores.

     Depreciation and  Amortization.  Depreciation  and  amortization  increased
$567,000,  or 6.8%,  to $8.9 million for the nine months ended October 31, 2000,
from $8.3 million for the nine months ended  October 31, 1999.  The increase was
primarily  due to  additional  investment  in tools and molds  developed for our
manufactured products.

     Interest Expense, Net. Interest expense, net of interest income,  increased
$385,000,  or 2.7%, to $14.7 million for the nine months ended October 31, 2000,
from $14.3 million for the nine months ended October 31, 1999.  The increase was
primarily  due to an increase in the average debt  outstanding  under the credit
facility (the "Credit  Facility")  with Fleet National Bank ("Fleet") to support
working capital needs.

     Other Income.  During the nine months ended October 31, 2000, we recognized
other  income,  net of other  expenses,  of $875,000,  primarily  related to the
resolution of insurance claims and the sale of a trademark.

     Net Income.  Net income increased $1.5 million,  or 13.7%, to $12.8 million
for the nine months  ended  October 31,  2000,  from $11.3  million for the nine
months ended  October 31, 1999.  The increase in net income was primarily due to
the increase in net sales and the decrease in SG&A expenses, which was partially
offset by the increase in warehouse and shipping expenses.

     EBITDA.  EBITDA  (operating  income,  plus  depreciation and  amortization)
increased  $2.5  million,  or 6.2%,  to $43.8  million for the nine months ended
October 31, 2000, from $41.2 million for the nine months ended October 31, 1999.
The EBITDA margin decreased  slightly to 14.8% for the nine months ended October
31, 2000, from 15.2% for the nine months ended October 31, 1999. The increase in
EBITDA was  primarily  due to the increase in net sales and the decrease in SG&A
expenses,  which was partially  offset by the increase in warehouse and shipping
expenses. The slight decrease in EBITDA margin was primarily due to the increase
in the  proportion  of sales  to  mid-tier  department  stores  and mass  market
retailers,  which  typically  generate  lower  margins  than  sales to  prestige
department stores due to the broader mix of products sold to those customers.


FISCAL YEAR ENDED JANUARY 31, 2000 COMPARED TO THE FISCAL YEAR ENDED JANUARY 31,
1999

     Net Sales.  Net sales increased $51.6 million,  or 16.7%, to $361.2 million
for the fiscal year ended January 31, 2000,  from $309.6  million for the fiscal
year  ended  January  31,  1999.   The  increase  in  net  sales  was  primarily
attributable  to an increase in net sales of the brands  acquired in  connection
with the Paul Sebastian  acquisition.  The increase in net sales represents both
an  increase in the volume of products  sold to  existing  customers  (including
through  increased sell through of existing products and sales of new products),
as well as sales to new  customers.  Management  believes that  increased  sales
during the fiscal year ended  January 31, 2000 have resulted from our ability to
provide our  customers  with a larger  selection of products  and a  continuous,
direct supply of products, and the growth in sales of customized gift sets.

     Gross Profit.  Gross profit  increased  $36.6 million,  or 41.4%, to $125.1
million for the fiscal year ended  January 31, 2000,  from $88.5 million for the
fiscal  year ended  January 31,  1999.  The  increase in gross  profit and gross
margin  (from  28.6% to 34.6%) was  primarily  attributable  to the  increase in
product sales of the higher margin brands  acquired in connection  with the Paul
Sebastian acquisition.

     Warehouse and Shipping Expense.  Warehouse and shipping expenses  increased
$7.4 million,  or 62.2%,  to $19.2 million for the fiscal year ended January 31,
2000,  from $11.8  million  for the fiscal  year ended  January  31,  1999.  The
increase   resulted   primarily  from  increased  labor  and  facility  expenses
associated  with  the  opening  of  a  promotional  set  fulfillment  center  in
Pennsylvania  in July  1999,  the  increased  sales  volume and an  increase  in
inventory reserves.

     Selling,   General  and  Administrative  Expense.   Selling,   general  and
administrative  expenses increased $19.3 million, or 63.4%, to $49.8 million for
the fiscal year ended  January 31, 2000,  from $30.5 million for the fiscal year
ended  January 31, 1999.  As a  percentage  of net sales,  selling,  general and
administrative  expenses  increased  from 9.9% for the fiscal year ended January
31, 1999 to 13.8% for the fiscal year ended January 31, 2000. Of the increase in
selling,  general and  administrative  expenses,  $15.9 million  represented  an
increase in selling and marketing expenses  (including  advertising co-op, gifts
with  purchase  and  salary  support  programs),  primarily  as a result  of the
additional  sales force and  promotional and marketing  expenses  related to the
prestige   fragrance   lines  added  in  connection   with  the  Paul  Sebastian
acquisition.  General  and  administrative  expenses  for the fiscal  year ended
January 31, 2000 increased $3.4 million primarily as a result of the addition of
information  systems and  financial  personnel  and an increase in the  accounts
receivable reserves.

     Depreciation and Amortization. Depreciation and amortization increased $3.7
million,  or 49.0%, to $11.2 million for the fiscal year ended January 31, 2000,
from $7.5 million for the fiscal year ended  January 31, 1999.  The increase was
primarily attributable to the amortization of intangibles acquired in connection
with the Paul Sebastian acquisition and our acquisition of the license for Wings
by Giorgio Beverly Hills in November 1998. These intangibles are being amortized
over a five-year period.

     Interest Expense, Net. Interest expense, net of interest income,  increased
approximately  $723,000,  or 3.9%,  to $19.4  million  for the fiscal year ended
January 31, 2000, from $18.7 million for the fiscal year ended January 31, 1999.
This  increase  was  primarily  due to an increase in average  debt  outstanding
resulting from the April 1998 offering of $40 million principal amount of 103/8%
Series C Senior.  See Note 5 to Exhibit C-1 Notes to the Consolidated  Financial
Statements.

     EBITDA.  EBITDA  (operating  income,  plus  depreciation and  amortization)
increased  $9.9  million,  or 21.5%,  to $56.1 million for the fiscal year ended
January 31, 2000, from $46.2 million for the fiscal year ended January 31, 1999.
EBITDA  margin  increased  to 15.5% for the fiscal year ended  January 31, 2000,
from 14.9% for the fiscal year ended  January 31,  1999.  The increase in EBITDA
and EBITDA margin was primarily attributable to the increase in product sales of
the  higher  margin  brands  acquired  in  connection  with the  Paul  Sebastian
acquisition.

     Net Income.  Net income increased $3.3 million,  or 27.7%, to $15.3 million
for the fiscal year ended  January 31, 2000,  from $12.0  million for the fiscal
year ended January 31, 1999,  primarily as a result of the increase in net sales
and gross  profit,  which was  partially  offset by the  increase  in  operating
expenses associated with the addition of the Paul Sebastian business.


FISCAL YEAR ENDED JANUARY 31, 1999 COMPARED TO THE FISCAL YEAR ENDED JANUARY 31,
1998

     Net Sales. Net sales increased $94.1 million, or 44%, to $309.6 million for
the fiscal year ended January 31, 1999,  from $215.5 million for the fiscal year
ended January 31, 1998. The increase in net sales was primarily  attributable to
an increase in net sales of brands  distributed by us on a non-exclusive  basis.
The proportion of the our net sales of such brands increased  significantly as a
result of our  acquisition of certain assets of JPF during the fiscal year ended
January 31, 1999. The increase in net sales  represents  both an increase in the
volume of products sold to existing customers  (including through increased sell
through of existing products and sales of new products), as well as sales to new
customers. Management believes that increased sales during the fiscal year ended
January 31, 1999  resulted  primarily  from our ability to provide our customers
with a larger selection of products and a continuous, direct supply of products,
and the growth in sales of customized gift sets.

     Gross  Profit.  Gross  profit  increased  $19.5  million,  or 28%, to $88.5
million for the fiscal year ended  January 31, 1999,  from $69.0 million for the
fiscal year ended  January 31, 1998.  The increase in gross profit was primarily
attributable  to the increase in net sales of the brands  distributed by us on a
non-exclusive basis. Gross margins decreased from 32.0% to 28.6%, primarily as a
result of a proportionally  larger increase in sales of brands distributed by us
on a non-exclusive  basis,  which typically sell at lower margins than brands we
manufacture or license.

     Warehouse and Shipping Expense.  Warehouse and shipping expenses  increased
$4.6 million,  or 63.5%,  to $11.8 million for the fiscal year ended January 31,
1999, from $7.2 million for the fiscal year ended January 31, 1998. The increase
resulted  primarily  from an  increase in freight  and labor  costs,  which were
associated  with the increase in net sales and the production of customized gift
sets, and an increase in inventory reserves.

     Selling,   General  and  Administrative  Expense.   Selling,   general  and
administrative  expenses increased $4.9 million,  or 19.3%, to $30.5 million for
the fiscal year ended  January 31, 1999,  from $25.6 million for the fiscal year
ended January 31, 1998. Of the increase in selling,  general and  administrative
expenses, approximately $3.2 million represented an increase in selling expenses
largely as a result of steps taken by us to  increase  the  sell-through  of our
products through salary support  programs with retailers and market  specialists
and  to  shift   advertising   and   promotional   expenses   into   market  and
retailer-specific advertising co-op and gift-with-purchase programs. General and
administrative  expenses for the fiscal year ended January 31, 1999 increased by
approximately   $1.7   million   primarily  as  a  result  of  the  addition  of
administrative personnel (including information systems personnel) and increased
legal costs. As a percentage of net sales,  selling,  general and administrative
expenses decreased from 11.9% in fiscal 1998 to 9.9% in fiscal 1999.

     Depreciation and Amortization. Depreciation and amortization increased $2.8
million,  or 58.2%,  to $7.5 million for the fiscal year ended January 31, 1999,
from $4.7 million for the fiscal year ended  January 31, 1998.  The increase was
primarily attributable to the amortization of intangibles acquired in connection
with the  acquisition of JPF Fragrances and of additional  intangibles and other
assets acquired from Fragrance Marketing Group, Inc., and increased depreciation
from  (I)  computer  software  and  equipment  relating  to our new  information
systems, and (ii) capital projects for improvement of warehouse operations.

     Interest Expense, Net. Interest expense, net of interest income,  increased
$6.3 million,  or 50.8%,  to $18.7 million for the fiscal year ended January 31,
1999,  from $12.4  million for the fiscal  year ended  January  31,  1998.  This
increase was primarily due to an increase in average debt outstanding  resulting
from the April 1998 Note  Offering  of $40  million  principal  amount of 103/8%
Series C Senior  Notes,  which were used to provide  long-term  working  capital
financing  and to  finance  the  acquisition  of JPF  Fragrances.  See Note 5 to
Exhibit C-1 Notes to the  Consolidated  Financial  Statements.  We had  interest
income of  approximately  $91,000 for fiscal  1999,  compared  to  approximately
$424,000 for fiscal 1998.

     Other Income and Expense. During the fiscal year ended January 31, 1999, we
had a one-time litigation  settlement expense of $1.5 million,  partially offset
by other  income of  $933,000  relating  to the sale of a  purchase  option on a
warehouse and office  facility that we formerly  leased and an intangible  right
acquired in connection with the acquisition of certain Halston brands. See Notes
6 and 8 to Exhibit C-1 Notes to Consolidated Financial Statements.

     EBITDA.  EBITDA  (operating  income,  plus  depreciation and  amortization)
increased  $10.0  million,  or 28%,  to $46.2  million for the fiscal year ended
January 31, 1999, from $36.2 million for the fiscal year ended January 31, 1998.
EBITDA  margin  decreased  to 14.9% for the fiscal year ended  January 31, 1999,
from 16.8% for the fiscal year ended  January 31,  1998.  The increase in EBITDA
was  primarily  the result of an increase in gross profit and a decrease in SG&A
expenses  as a  percentage  of net  sales.  The  decrease  in EBITDA  margin was
primarily attributable to a decrease in gross margin resulting from the changing
mix of sales  following the  acquisition  of JPF  Fragrances  and an increase in
warehouse and shipping expenses.

     Net Income.  Net income  decreased $0.3 million,  or 2.7%, to $12.0 million
for the fiscal year ended  January 31, 1999,  from $12.3  million for the fiscal
year ended  January 31, 1998,  primarily as a result of the increase in interest
expense,  the one-time litigation  settlement expense and the decrease in EBITDA
margin, partially offset by an increase in net sales.

SEASONALITY

     The fragrance  operations of the Company have  historically  been seasonal,
with higher sales generally occurring in the second half of the fiscal year as a
result of  increased  demand by  retailers  in  anticipation  of and  during the
holiday season.  In fiscal 2000, 68% of the Company's net sales were made during
the second half of the fiscal year. Due to the size and timing of certain orders
from its  customers,  sales and  results of  operations  can vary  significantly
between  quarters  of the same and  different  years.  As a result,  the Company
expects to  experience  variability  in net sales and net income on a  quarterly
basis.

     The  Company's  working  capital  borrowings  are  also  seasonal,  and are
normally  highest in the months of September,  October and November.  During the
fourth fiscal quarter ending January 31,  significant cash is normally generated
as customer payments on holiday season orders are received.

LIQUIDITY AND CAPITAL RESOURCES

     Cash Flows.  During the fiscal year ended  January 31,  2000,  we generated
$32.0  million in net cash from  operations.  Of that  amount,  $7.0 million was
generated  primarily  from a reduction in inventory  and an increase in accounts
payable, and the remaining $25.0 million from operating cash flows. We used $3.7
million of the cash it generated to purchase  property  and  equipment.  We also
used  $12.2  million  we  generated  for  financing  activities,  including  the
repayment of $5.6 million outstanding under our credit facility,  the retirement
of $1.6 million of long-term  debt,  and the  repurchase  of $5.7 million of our
common stock under our share repurchase program. The remaining $16.0 million was
held in short-term  investments  and increased the cash and cash  equivalents on
hand to $22.1 million at the end of the fiscal year ended January 31, 2000.

     Excluding  the  effects of  acquisitions,  during the  fiscal  year  ending
January 31, 1999,  we generated  $1.2  million in net cash from  operations.  We
generated  $19.7  million from  operating  cash flows,  and used $5.0 million to
increase  inventories  and an  additional  $13.5  million  primarily  to  reduce
accounts  payable.  The remaining  $1.2 million,  coupled with cash on hand, was
used to make $2.6 million in property and equipment purchases.  We also received
$46.5 million from  financing  activities,  including  $41.5 million in proceeds
from  our  April  1998  note  offering,  and  used  those  proceeds  to fund the
acquisition of JPF Fragrances.

     We used $41.9  million of net cash for  operations  during the nine  months
ended  October  31,  2000,  compared  to  using  $35.4  million  of net cash for
operations  during the nine months ended  October 31, 1999.  The increase in net
cash used for  operating  activities  is primarily due to decreases in trade and
other  payables,  partially  offset by decreases in inventory,  receivables  and
prepaid expenses  relative to the corresponding  prior-year  period. We received
$26.1 million in net cash from financing activities during the nine months ended
October  31,  2000,  compared  to  $37.0  million  in net  cash  from  financing
activities during the nine months ended October 31, 1999,  primarily as a result
of decreased  borrowings under the Credit Facility,  which were partially offset
by our repurchase of certain convertible subordinated debentures,  repurchase of
Common Stock and repayment of other indebtedness.



                                       17
<PAGE>

CREDIT  FACILITY.   The  Company's  Credit  Facility  with  Fleet  provides  for
borrowings  on a  revolving  basis  of up to $50  million  (with  a $10  million
sublimit  for  commercial  letters of credit)  for general  corporate  purposes,
including working capital needs and  acquisitions,  subject to certain borrowing
base  limitations.  On October  12,  2000,  the Credit  Facility  was amended to
provide for a seasonal  increase in the borrowing  limit to $65 million  through
December  31,  2000.  The Credit  Facility  matures in May 2002.  The  Company's
borrowing  availability  under the  Credit  Facility  is  limited  to the sum of
between 80% to 85% of eligible accounts receivable and 50% of eligible inventory
(up to a maximum of $25 million). The Company's existing collateral base is more
than adequate to cover the collateral  requirements  of the Credit  Facility and
management  believes,  based on discussions with Fleet, that, if necessary,  the
excess collateral could be used to increase the borrowing availability under the
Credit  Facility  to  fund  acquisitions  or  for  additional   working  capital
requirements.  The Credit  Facility  restricts  the  Company's  ability to incur
additional non-trade debt (with certain exceptions,  including  indebtedness not
exceeding $50 million for a fiscal year issued in connection  with certain asset
purchases),  and to enter into certain  acquisitions,  mergers,  investments and
affiliated transactions, and prohibits the payment of dividends on the Company's
capital stock,  certain  payments on its  subordinated  debt and the sale of the
Company's  interest  in its  subsidiaries.  At October  31,  2000,  we had $31.0
million  outstanding under the Credit Facility and approximately $1.0 million of
outstanding letters of credit.

     LONG-TERM  DEBT.  At January 31,  2000,  the Company had  outstanding  $155
million  principal  amount of 10 3/8% Series B and D Senior Notes due 2007.  The
Series B and Series D Senior Notes require interest- only payments semi-annually
until maturity.  The Indentures  pursuant to which the Series B Senior Notes and
the Series D Senior Notes were issued  generally  permit the Company (subject to
the satisfaction of a fixed charge covenant ratio and, in certain cases,  also a
net income test) to incur additional  indebtedness,  pay dividends,  purchase or
redeem capital stock of the Company,  or redeem subordinated  indebtedness.  See
Note 5 to Exhibit C-1 Notes to Consolidated  Financial Statements.  In addition,
the  Indentures  do not limit the  amounts  which can be borrowed by the Company
under any credit facility.

     At January 31, 2000,  the Company had  outstanding  $4.8 million  aggregate
principal amount of 7.5% Convertible Subordinated Debentures due 2006 (the "7.5%
Convertible  Debentures").  See Note 5 to Exhibit C-1 to Consolidated  Financial
Statements. The 7.5% Convertible Debentures are convertible at any time at $7.20
per share into shares of Common  Stock,  and are  redeemable  at par at any time
commencing July 22, 1999 at the option of the Company, but only in the event the
Common Stock, at the time a redemption  notice is delivered by the Company,  has
been trading at not less than $14.40 for 20  consecutive  trading days. The 7.5%
Convertible  Debentures are due June 30, 2006 and require interest-only payments
semi-annually  until maturity,  at which time the entire unpaid principal amount
and any unpaid  accrued  interest  is due and  payable.  In February  2000,  the
Company   repurchased   $2.18  million  principal  amount  of  7.5%  Convertible
Debentures  owned by its  Chairman  and a company he controls  for an  aggregate
purchase price of $2.66  million.  The purchase price was based on the estimated
fair  market  value  of the  7.5%  Convertible  Debentures  on the  date  of the
transaction,  which  includes  consideration  for the value of  unrealized  gain
(based on the $8.81 price of the Common  Stock on the date of  repurchase)  that
the debenture  holder could have  recognized  upon a conversion  and sale of the
7.5%  Convertible  Debentures into Common Stock. See Note 8 to Exhibit C-1 Notes
to Consolidated Financial Statements.  At January 31, 2000, the Company also had
outstanding  $6.5  million  aggregate  principal  amount  of  8.5%  Subordinated
Debenture  (the  "8.5%  Debenture").   See  Note  5  to  Exhibit  C-1  Notes  to
Consolidated Financial Statements.  The 8.5% Debenture requires mandatory annual
principal  repayments in the aggregate amount of $2.17 million on May 2002, 2003
and 2004.

     SHARE  REPURCHASES.  In fiscal 2000, the Company's Board authorized a share
repurchase program that allows the Company to purchase up to an aggregate of $10
million  of its  Common  Stock.  Under  the terms of the  program,  which has no
expiration  date,  the  Company  may buy stock,  from time to time,  in the open
market or in privately-negotiated  transactions,  depending on market conditions
and other  factors.  As of October 31,  2000,  the Company  had  repurchased  an
aggregate  of 995,400  shares of its  Common  Stock  under the share  repurchase
program at an average price of $6.64. In connection with the Company's  February
2000  repurchase  of the 7.5%  Convertible  Debentures  owned  by the  Company's
Chairman and a company he controls,  the right to convert those  debentures into
303,333 shares of Common Stock was extinguished.

     FUTURE LIQUIDITY AND CAPITAL NEEDS. The Company has historically  financed,
and  expects to  continue  to  finance,  its  internal  growth and  acquisitions
primarily through  internally  generated funds, its Credit Facility and external
financing.  The Company's principal future uses of funds are for working capital
requirements,   debt  service  and  additional  brand  acquisitions  or  product
distribution  arrangements.  As a result of several acquisitions during the past
five  years,  the growth in direct  distribution  relationships  for  additional
fragrance  brands  and  certain  favorable  product  buying  opportunities,  the
Company's working capital needs have increased significantly.  Nevertheless, the
Company believes that internally  generated funds and available  financing under
the Credit  Facility will be sufficient to cover the Company's  working  capital
and debt service  requirements  for at least the next twelve months,  other than
any  additional  working  capital  requirements  which may result  from  further
expansion of the  Company's  operations  through  acquisitions  of brands or new
product distribution arrangements.

     The  Company  has  discussions  from  time to time  with  manufacturers  of
prestige fragrance brands and with distributors that hold exclusive distribution
rights regarding  possible  acquisitions by the Company of additional  exclusive
manufacturing   and/or  distribution   rights.  The  Company  currently  has  no
agreements  or  commitments  with respect to any such  acquisition,  although it
periodically  executes  routine  agreements to maintain the  confidentiality  of
information  obtained during the course of discussions  with  manufacturers  and
distributors.  There is no assurance  that the Company will be able to negotiate
successfully for any such future  acquisitions or that it will be able to obtain
acquisition  financing or additional  working capital  financing on satisfactory
terms for further expansion of its operations.

     The  Company's  future  liquidity  will  continue to be dependent  upon its
relative amounts of current assets  (principally cash,  accounts  receivable and
inventories)  and current  liabilities  (principally  short_term  debt,  accrued
expenses and accounts payable).  Additional inventory  requirements and accounts
receivable   can  have  a  significant   impact  on  the  Company's   liquidity,
particularly   during  expansion.   To  date,  the  Company  generally  has  not
experienced  any  material  adverse  problems  with the  collection  of accounts
receivable relating to its fragrance operations.  There can be no assurance that
refusals to pay or delays in payment would not have a material adverse effect on
the Company's  liquidity,  results of operations and general financial condition
in the future.  The Company  establishes  reserves and provides  allowances  for
returns at the time of sale based upon historical  experience,  but there can be
no assurance that such reserves and allowances will be adequate.

     The  characteristics  of the Company's business do not generally require it
to make significant ongoing capital  expenditures.  During the fiscal year ended
January 31, 2000,  the Company  incurred  approximately  $3.7 million in capital
expenditures, primarily relating to computer software and hardware costs and the
purchase of warehouse and manufacturing  equipment. The Company anticipates that
its  capital  expenditures  for the fiscal  year ended  January 31, 2001 will be
approximately $4.0 million.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     We do not believe that we are materially at risk relating to interest rate,
foreign currency exchange rate or commodity price risks  fluctuations.  The only
debt instrument of our company that is subject to interest rate  fluctuations is
our $65 million  credit  facility.  While  inflation  likely would  increase the
interest rates that the we pay on our credit facility,  based on the amounts and
projected utilization of the credit facility, we do not anticipate that any such
increase  would be material to its results of  operations.  Further,  all of our
purchases of fragrances and related cosmetic products from foreign suppliers are
in U.S. dollars,  which avoids foreign currency  exchange rate risks.  Moreover,
while our  international  sales may be subject to foreign  currency  fluctuation
risks, such sales, and any currency  fluctuations  relating to those sales, have
not been and are not  material to our results of  operations.  We do not believe
that we experienced  any material change in our market risk relating to interest
rate,  foreign  currency  exchange  rate or commodity  price risks  fluctuations
during the fiscal year ended  January 31, 2000 and the nine months ended October
31, 2000.

COMMON STOCK OWNERSHIP FOLLOWING THE ARDEN ACQUISITION

     Upon  consummation of the Arden  acquisition,  and assuming Proposal One is
approved,  Conopco will own shares of Series D Convertible  Preferred  Stock and
Acquisition  Warrants (if any) convertible into or exchangeable  for, when fully
vested,  an  aggregate  of  4,166,667  shares  of  Common  Stock,   representing
approximately  24% of the total number of shares  outstanding  immediately after
the closing of the Arden acquisition (assuming no change in the number of issued
and  outstanding  shares of Common Stock prior to the closing and without regard
to any Financing Warrants that will be issued).  Assuming the earlier conversion
of all outstanding  shares of Series B convertible  preferred stock and Series C
convertible  preferred stock,  which have been called for redemption on December
29, 2000 by our company,  Conopco's ownership would represent  approximately 21%
of the total number of shares outstanding.  However, the holders of the Series D
Convertible  Preferred  Stock may only  convert  up to  33.33% of the  shares of
Series D Convertible  Preferred Stock beginning on the first  anniversary of the
initial  issuance date,  66.66% of the shares of Series D Convertible  Preferred
Stock beginning on the second  anniversary of the initial  issuance date and all
of the  shares of Series D  Convertible  Preferred  Stock on and after the third
anniversary of the initial issuance date.

REQUIRED APPROVALS

     We are  required to comply  with the  provisions  of the  Hart-Scott-Rodino
Antitrust  Improvements  Act of 1976, as amended,  in connection  with the Arden
acquisition.  We filed our  Notification  and Report Form with the Federal Trade
Commission and the  Department of Justice on November 21, 2000. In addition,  we
are required to obtain regulatory  approval from the appropriate  authorities in
South  Africa  and  South  Korea in order to  transfer  the  assets of the Arden
business located in that jurisdiction,  however, the receipt of such approval is
not a condition to the closing of the Arden acquisition.


                                       18
<PAGE>


VOTE REQUIRED

     Proposal  One will be approved if the number of votes cast for the proposal
represents the affirmative  vote of a majority of all the issued and outstanding
shares of Common Stock  entitled to vote thereon and  represented at the Special
Meeting.  Abstentions  will be counted as votes  against the proposal and broker
non-votes will not be counted as votes for or against the proposal.  Pursuant to
certain  Shareholder  Voting  Agreements  dated as of October 30,  2000  between
Conopco  and  certain  of our  shareholders,  shareholders  representing  in the
aggregate over 50% of the outstanding shares of Common Stock have agreed to vote
all of such  shares  of  Common  Stock to  approve  Proposal  One.  Accordingly,
approval of Proposal One is assured.

       THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR"
                                 PROPOSAL ONE.

                   PROPOSAL TWO -- AMENDMENT TO THE AMENDED AND
                RESTATED ARTICLES OF INCORPORATION TO CHANGE OUR
                                 CORPORATE NAME

     Our Board of Directors has approved a resolution  amending Article I of our
Amended and  Restated  Articles  of  Incorporation,  as  amended,  to change our
corporate name from French Fragrances, Inc. to Elizabeth Arden, Inc., subject to
the consummation of the Arden acquisition. At the Special Meeting,  shareholders
will consider and vote on this  proposed  amendment.  If approved,  Proposal Two
will become  effective  upon the filing of Articles of  Amendment to the Amended
and Restated  Articles of Incorporation  with the Secretary of State of Florida,
which is  expected  to occur  immediately  following  the  closing  of the Arden
acquisition. The text of the proposed amendment is as follows:

     "Article 1 Name - The name of the corporation is Elizabeth Arden, Inc. (the
"Corporation")."

REASONS FOR THE PROPOSAL

     As described  above,  in  connection  with the Arden  acquisition,  we have
agreed to purchase the Arden business from Conopco.  Among the assets we will be
acquiring are the  trademarks  and trade names  relating to the Elizabeth  Arden
fragrance,  skin care and cosmetic brands,  including,  most significantly,  the
name  "Elizabeth  Arden." The  Elizabeth  Arden name has been around for over 85
years and is known throughout the world as one of the leading brands of prestige
beauty products.  The Elizabeth Arden lines represent the largest portion of the
assets of the Arden business,  and will account for the largest component of the
sales of our company following the Arden acquisition. Because the Arden business
and  operations  are  conducted  worldwide,  we will  significantly  expand  our
international sales and operations as a result of the Arden acquisition.

     Accordingly, the Board of Directors believes that the name Elizabeth Arden,
Inc.  will be more  reflective  of our future  activities  and focus.  The costs
necessary to  implement  the name change are not expected to be material and our
shareholders will not need to exchange their present stock  certificates.  Stock
certificates issued following the Arden acquisition and approval of Proposal Two
will reflect the new name of our company.

VOTE REQUIRED

     The proposed amendment will be approved if the number of votes cast for the
amendment  represents the  affirmative  vote of a majority of all the issued and
outstanding  shares of Common  Stock  entitled  to vote and  represented  at the
Special  Meeting.  Abstentions will be counted as votes against the proposal and
broker non-votes will not be counted as votes for or against the proposal.

         THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR"
                                 PROPOSAL TWO.


                                       19
<PAGE>


           PROPOSAL THREE -- APPROVAL OF THE 2000 STOCK INCENTIVE PLAN

GENERAL

     In connection with the substantial expansion of our operations, both in the
United States and  internationally,  associated with the Arden  acquisition,  we
will need to attract a significant number of additional management personnel and
key  employees  both from the  Arden  business  being  acquired  and from  other
sources. We will also need to properly reward our existing key employees for the
work they have performed for us, as reflected in the growth of our business. The
Board  believes  that it will be able to attract new  personnel and maintain the
existing  core of key employees  together,  without  significantly  altering its
executive  salary  structure  through  the  direct  grant  of,  or  through  the
opportunity of such persons to obtain, long-term incentive compensation.

     Our existing plan for incentive  compensation is the 1995 Stock Option Plan
(the "1995 Plan").  The 1995 Plan provides for the grant of stock options to key
employees and consultants  for up to 2,200,000  shares of Common Stock. No other
types of  performance-based  awards are issuable under the 1995 Plan.  Since the
inception of the 1995 Plan, the Compensation Committee of the Board of Directors
has  granted  stock  options for the  maximum  number of shares of Common  Stock
authorized for grant and no additional grants are possible without amending such
plan and obtaining  shareholder  approval.  The  Compensation  Committee and the
Board of Directors believe that the 1995 Plan is too restrictive with respect to
the types of performance-based awards that are permitted. Accordingly, the Board
of Directors  has elected to not to further amend the 1995 Plan and in its place
has adopted a more  comprehensive  plan that will provide us with the  necessary
flexibility to accomplish our personnel compensation and retention goals.

     The Board of  Directors  has approved  our 2000 Stock  Incentive  Plan (the
"Plan"),  subject  to  shareholder  approval.  The Plan is  intended  to provide
incentives which will attract,  retain and motivate highly competent  persons as
officers and employees of, and  consultants and advisors to, our company and our
subsidiaries and affiliates,  by providing them  opportunities to acquire shares
of our Common Stock, or to receive monetary  payments based on the value of such
shares as described in the Plan  (collectively,  "Benefits"  as defined  below).
Additionally,  the Plan is intended to assist in further  aligning the interests
of our  officers,  employees,  consultants  and  advisors to, those of our other
shareholders.  Pursuant to the Plan,  we may grant  options  with  respect to an
aggregate of up to 3,000,000 shares of Common Stock, with no individual optionee
to receive in excess of 1,000,000  shares of Common Stock from Benefits  granted
under the Plan. The following summary of the Plan is not intended to be complete
and is qualified in its entirety by reference to the Plan,  which is attached as
Exhibit E to this Proxy Statement.

SUMMARY OF THE PLAN

     Administration.  The Plan will be administered by a stock option  committee
of the Board of Directors (the "Committee"), which is comprised of not less than
two members who shall be (i) "Non-Employee Directors" within the meaning of Rule
16b-3(b)(3) (or any successor rule)  promulgated  under the Securities  Exchange
Act of 1934,  as amended,  and (ii)  "outside  directors"  within the meaning of
Treasury  Regulation  ss.  1.162-27(e)(3)  under Section  162(m) of the Internal
Revenue Code of 1986,  as amended (the  "Code").  The  Committee is  authorized,
subject to the provisions of the Plan, to establish  such rules and  regulations
as it deems necessary for the proper administration of the Plan and to make such
determinations  and  interpretations  and to take such action in connection with
the Plan and any  Benefits  granted as it deems  necessary or  advisable.  Thus,
among the  Committee's  powers are the  authority  to select  officers and other
employees  of, and  consultants  and  advisors  to, us and our  subsidiaries  to
receive  Benefits,  and to  determine  the  form,  amount  and  other  terms and
conditions of Benefits,  the timing of any grants,  the number of shares subject
to each award, the period of exercisability,  the designation of options as ISOs
or NSOs (as  defined  herein) and the other terms and  provisions  thereof.  The
current members of the Committee are Fred Berens and George Dooley.


                                       20
<PAGE>


     Eligibility.  Options  may be granted to  officers  and  employees  of, and
consultants and advisors to, our company and our  subsidiaries and affiliates as
the Committee in its sole discretion determines to be significantly  responsible
for our success and future growth and profitability.

     Type of  Benefits.  Benefits  under the Plan may be granted in any one or a
combination  of (a) Stock  Options,  (b) Stock  Appreciation  Rights,  (c) Stock
Awards,  (d)  Performance  Awards and (e) Stock Units (each as  described in the
Plan, and collectively,  the "Benefits").  Stock Awards, Performance Awards, and
Stock Units may, as determined by the  Committee in its  discretion,  constitute
Performance-Based Awards, as described in Section 11 of the Plan. Benefits shall
be evidenced by  agreements  (which need not be  identical) in such forms as the
Committee may from time to time approve; provided, however, that in the event of
any conflict  between the  provisions of the Plan and any such  agreements,  the
provisions  of the Plan  shall  prevail.  Benefits  may be  granted  singly,  in
combination, or in tandem as determined by the Committee.

     Stock  Options.  Under the Plan, the Committee may grant awards in the form
of options to purchase  shares of Common Stock.  Options may either be incentive
stock options ("ISOs"),  qualifying for special tax treatment,  or non-qualified
options.  The Committee  will,  with regard to each stock option,  determine the
number of shares  subject to the  option,  the  manner and time of the  option's
exercise  (but in no event  later  than ten years  after the date of grant)  and
vesting,  and the  exercise  price per  share of stock  subject  to the  option;
however, the exercise price shall not be less than 100% of the fair market value
of the Common Stock as reflected by the closing price of the Common Stock on the
date the stock option is granted (the "Fair Market  Value").  The exercise price
may be paid in cash or, in the discretion of the  Committee,  by the delivery of
shares of our Common Stock then owned by the  participant,  or by delivery to us
of (x)  irrevocable  instructions  to  deliver  directly  to a broker  the stock
certificates  representing  the shares for which the Option is being  exercised,
and (y)  irrevocable  instructions  to such broker to sell such shares for which
the Option is being  exercised,  and  promptly  deliver to us the portion of the
proceeds equal to the Option exercise price and any amount  necessary to satisfy
our obligation for withholding taxes, or any combination  thereof.  For purposes
of making  payment in shares of Common  Stock,  such  shares  shall be valued at
their Fair  Market  Value on the date of  exercise  of the Option and shall have
been  held by the  Participant  for at  least  six  months.  The  Committee  may
prescribe any other method of paying the exercise price that it determines to be
consistent with applicable law and the purpose of the Plan,  including,  without
limitation,  in lieu of the  exercise of a Stock Option by delivery of shares of
Common  Stock  then  owned  by a  participant,  providing  us  with a  notarized
statement  attesting to the number of shares owned,  where upon  verification by
us, we would issue to the participant  only the number of incremental  shares to
which the  participant  is entitled  upon  exercise of the Stock Option or by us
retaining  from the shares of Common Stock to be delivered  upon the exercise of
the Stock Option that number of shares having a Fair Market Value on the date of
exercise equal to the option price of the number of shares with respect to which
the Participant exercises the Stock Option.

     In the case of ISOs, however,  the exercise price per share of ISOs granted
to any holder of our capital  stock (or any  subsidiary  or parent  corporation)
representing  10% or more of our  voting  power  (or any  subsidiary  or  parent
corporation  ) will be in an amount that the Committee  determines,  in its good
faith judgement, to be not less than 110% of the Fair Market Value of the Common
Stock on the date the ISO is granted.

     Options  granted  under the Plan are  exercisable  at such  times,  in such
amounts and during such period or periods as the  Committee may determine at the
date the option is granted,  which period or periods will end, at the discretion
of the  Committee,  not more than 10 years  after the date of grant and,  in the
case of a person who at the date of grant owns our capital stock (or the capital
stock of any subsidiary or parent  corporation)  representing 10% or more of our
voting power (or the voting power of any subsidiary or parent corporation),  not
more than five years from the date of grant.  Except as otherwise provided under
the Internal  Revenue Code of 1986, as amended (the "Code"),  to the extent that
the  aggregate  fair  market  value of shares  subject to ISOs (under any of our
plans or the plans of any subsidiary or parent corporation)  exercisable for the
first time in any calendar year exceeds $100,000, such excess will be treated as
NSOs (as defined below).

     Stock  Appreciation  Rights  (SARs).  The Plan  authorizes the Committee to
grant an SAR  either in tandem  with a stock  option or  independent  of a stock
option.  An SAR is a right to receive a payment,  in cash,  Common  Stock,  or a
combination thereof,  equal to the excess of (x) the Fair Market Value, or other
specified  valuation (which shall not be greater than the Fair Market Value), of
a specified  number of shares of Common Stock on the date the right is exercised
over (y) the fair market value, or other specified valuation (which shall not be
less than Fair


                                       21
<PAGE>


Market Value),  of such shares of Common Stock on the date the right is granted,
all as determined by the Committee.  Each SAR shall be subject to such terms and
conditions as the Committee shall impose from time to time.

     Stock Awards.  The  Committee  may, in its  discretion,  grant Stock Awards
(which may include mandatory  payment of bonus incentive  compensation in stock)
consisting of Common Stock issued or transferred to participants with or without
other  payments  therefor.  Stock  Awards  may be  subject  to  such  terms  and
conditions  as  the  Committee  determines   appropriate,   including,   without
limitation,  restrictions on the sale or other  disposition of such shares,  the
right  of the  Company  to  reacquire  such  shares  for no  consideration  upon
termination of the participant's  employment within specified  periods,  and may
constitute  Performance-Based  Awards, as described below. The Stock Award shall
specify whether the participant shall have, with respect to the shares of Common
Stock  subject  to a Stock  Award,  all of the  rights  of a holder of shares of
Common Stock, including the right to receive dividends and to vote the shares.

     Performance  Awards.  The Plan allows for the grant of  performance  awards
which  may  take the form of  shares  of  Common  Stock or stock  units,  or any
combination  thereof and which may  constitute  Performance-Based  Awards.  Such
awards will be contingent  upon the attainment over a period to be determined by
the  Committee of certain  performance  targets.  The length of the  performance
period, the performance targets to be achieved and the measure of whether and to
what degree such targets have been achieved will be determined by the Committee.
Payment of earned  performance  awards will be made in accordance with terms and
conditions prescribed or authorized by the Committee.  The participant may elect
to defer,  or the  Committee  may  require  the  deferral  of,  the  receipt  of
performance awards upon such terms as the Committee deems appropriate.

     Stock Units.  The Committee  may, in its  discretion,  grant Stock Units to
participants,  which may  constitute  Performance-Based  Awards and which may be
entitled to a Dividend Equivalent Right. A "Stock Unit" means a notional account
representing one share of Common Stock. A "Dividend  Equivalent Right" means the
right to receive the amount of any  dividend  paid on the share of Common  Stock
underlying a Stock Unit.  The Committee  determines the criteria for the vesting
of Stock Units and whether a participant  granted a Stock Unit shall be entitled
to Dividend  Equivalent  Rights (as defined in the Incentive Plan). Upon vesting
of a Stock Unit,  unless the  Committee  has  determined  to defer  payment with
respect to such unit or a participant  has elected to defer  payment,  shares of
Common Stock representing the Stock Units will be distributed to the participant
(unless the  Committee  provides for the payment of the Stock Units in cash,  or
partly in cash and partly in shares of Common  Stock,  equal to the value of the
shares of Common Stock which would otherwise be distributed to the participant).

     Performance-Based  Awards.  Certain  Benefits granted under the Plan may be
granted in a manner such that the Benefit  qualifies  for the  performance-based
compensation  exemption  to  Section  162(m)  of  the  Code  ("Performance-Based
Awards").  As  determined by the  Committee in its sole  discretion,  either the
granting or vesting of such  Performance-Based  Awards will be based upon one or
more of the following factors:  net sales,  earnings,  net sales growth,  market
share, net operating profit,  expense targets,  working capital targets relating
to inventory and/or accounts  receivable,  operating  margin,  return on equity,
return on assets, planning accuracy,  market price per share and total return to
shareholders, or any combination of the foregoing.

     With respect to Performance-Based  Awards, the Committee shall establish in
writing,  (x) the goals applicable to a given period and such performance  goals
shall  state,  in terms of an  objective  formula  or  standard,  the method for
computing  the  amount  of  compensation  payable  to the  participant  if  such
performance  goals are  obtained  and (y) the  individual  employees or class of
employees  to which  such  performance-based  goals  apply no later than 90 days
after the  commencement of such period (but in no event after 25% of such period
has  elapsed).  No  Performance-Based  Award  shall be payable  to, or vest with
respect to, as the case may be, any  participant for a given fiscal period until
the Committee certifies in writing that the objective performance goals (and any
other material terms) applicable to such period have been satisfied.

     Foreign Laws. The Committee may grant  Benefits to individual  participants
who are subject to the tax laws of nations other than the United  States,  which
Benefits  may have  terms and  conditions  as  determined  by the  Committee  as
necessary to comply with  applicable  foreign  laws.  The Committee may take any
action  which it deems  advisable  to obtain  approval  of such  Benefits by the
appropriate  foreign  governmental  entity;  provided,


                                       22
<PAGE>


however,  that no such Benefits may be granted to such individuals and no action
may be taken which would result in a violation of the Exchange  Act, the Code or
any other applicable law.

     Other Terms of Benefits.  The Amended and Restated  Incentive Plan provides
that  Benefits  shall  not be  transferable  other  than by will or the  laws of
descent and  distribution.  The  Committee  shall  determine the treatment to be
afforded to a participant  in the event of  termination  of  employment  for any
reason including death, disability or retirement. Notwithstanding the foregoing,
other than with respect to incentive stock options, the Committee may permit the
transferability  of an award by a  participant  to members of the  participant's
immediate   family  or  trusts  for  the   benefit  of  such  person  or  family
partnerships.

     Upon the grant of any Benefit under the Plan,  the Committee may, by way of
an agreement  with the  participant,  establish  such other  terms,  conditions,
restrictions  and/or  limitations  covering  the grant of the Benefit as are not
inconsistent  with the Plan.  No Benefit  shall be granted  under the Plan after
[December  __,  2010].  The  Committee  reserves the right to amend,  suspend or
terminate  the Plan at any time,  subject  to the  rights of  participants  with
respect  to any  outstanding  Benefits.  No  Amendment  of the  plan may be made
without  approval of our  shareholders if the amendment will: (i) disqualify any
ISOs granted under the Plan;  (ii) increase the total number of shares which may
be issued  under the Plan;  (iii)  increase  the  maximum  number of shares with
respect to stock  options,  SARs and other  Benefits  that may be granted to any
individual   under  the  Plan;  (iv)  change  the  types  of  factors  on  which
Performance-Based  Awards  are to be based  under the plan;  or (v)  modify  the
requirements as to eligibility for participation in the Plan.

     The Plan contains  provisions  for equitable  adjustment of Benefits in the
event  of  a  merger,  consolidation,  reorganization,  recapitalization,  stock
dividend,  stock split,  reverse stock split, split up, spinoff,  combination of
shares,  exchange  of shares,  dividend  in kind or other like change in capital
structure  or   distribution   (other  than  normal  cash   dividends)   to  our
shareholders.   The  Plan   contains   provisions   for  the   acceleration   of
exercisability or vesting of Benefits in the event of a Change in Control of our
company, including the cash settlement of such Benefits.

     Certain  Federal Income Tax  Consequences.  The statements in the following
paragraphs of the principal  federal income tax  consequences  of Benefits under
the Plan are  based on  statutory  authority  and  judicial  and  administrative
interpretations,  as of the date of this Proxy  Statement,  which are subject to
change at any time (possibly with retroactive  effect). The law is technical and
complex, and the discussion below represents only a general summary.

     Incentive  Stock Options.  ISOs granted under the Plan are intended to meet
the definitional requirements of Section 422(b) of the Code for "incentive stock
options."

     An employee who receives an ISO does not recognize any taxable  income upon
the grant of such ISO. Similarly, the exercise of an ISO generally does not give
rise to  federal  income  tax to the  employee,  provided  that (i) the  federal
"alternative  minimum  tax,"  which  depends on the  employee's  particular  tax
situation,  does not apply and (ii) the employee is employed by us from the date
of grant of the option until three months prior to the exercise thereof,  except
where such employment  terminates by reason of disability (where the three-month
period  is  extended  to one year) or death  (where  this  requirement  does not
apply). If an employee exercises an ISO after these requisite  periods,  the ISO
will be  treated as an NSO (as  defined  below) and will be subject to the rules
set forth  below  under  the  caption  "Non-Qualified  Stock  Options  and Stock
Appreciation Rights."

     Further,  if after  exercising  an ISO, an employee  disposes of the Common
Stock so  acquired  more than two years from the date of grant and more than one
year from the date of transfer of the Common  Stock  pursuant to the exercise of
such  ISO  (the  "applicable  holding  period"),  the  employee  will  generally
recognize  a long-term  capital  gain or loss equal to the  difference,  if any,
between the amount received for the shares and the exercise price.  If, however,
an employee  does not hold the shares so  acquired  for the  applicable  holding
period -- thereby  making a  "disqualifying  disposition"  -- the employee would
recognize  ordinary  income  equal to the excess of the fair market value of the
shares  at the  time  the ISO was  exercised  over the  exercise  price  and the
balance,  if any,  income would be long-term  capital gain (provided the holding
period for the shares  exceeded one year and the employee  held such shares as a
capital  asset at such  time).  If the  disqualifying  disposition  is a sale or
exchange that would permit a loss


                                       23
<PAGE>


to be recognized  under the Code (were a loss in fact to be  realized),  and the
sale  proceeds  are less than the fair market value of the shares on the date of
exercise,  the employee's ordinary income therefrom would be limited to the gain
(if any) realized on the sale.

     An employee who  exercises  an ISO by  delivering  Common Stock  previously
acquired  pursuant  to the  exercise  of  another  ISO is  treated  as  making a
"disqualifying  disposition" of Common Stock if such shares are delivered before
the expiration of their applicable  holding period.  Upon the exercise of an ISO
with previously acquired shares as to which no disqualifying disposition occurs,
despite some uncertainty,  it appears that the employee would not recognize gain
or loss with respect to such previously acquired shares.

     We will not be  allowed a federal  income tax  deduction  upon the grant or
exercise of an ISO or the disposition,  after the applicable  holding period, of
the  Common  Stock  acquired  upon  exercise  of  an  ISO.  In  the  event  of a
disqualifying  disposition,  we generally  will be entitled to a deduction in an
amount equal to the ordinary income included by the employee, provided that such
amount  constitutes  an ordinary  and  necessary  business  expense to us and is
reasonable  and  the  limitations  of  Sections  280G  and  162(m)  of the  Code
(discussed below) do not apply.

     Non-Qualified  Stock Options and Stock Appreciation  Rights.  Non-qualified
stock options ("NSOs") granted under the Plan are options that do not qualify as
ISOs.  An employee who receives an NSO or an SAR will not  recognize any taxable
income upon the grant of such NSO or SAR. However,  the employee  generally will
recognize  ordinary  income upon  exercise  of an NSO in an amount  equal to the
excess of the fair  market  value of the  shares of Common  Stock at the time of
exercise over the exercise price. Similarly,  upon the receipt of cash or shares
pursuant to the  exercise of an SAR, the  individual  generally  will  recognize
ordinary  income in an amount  equal to the sum of the cash and the fair  market
value of the shares received.

     As  a  result  of  Section  16(b)  of  the  Exchange  Act,   under  certain
circumstances,  the timing of income recognition may be deferred  (generally for
up to six months (the  "Deferral  Period")) for any individual who is an officer
or director of our company or a beneficial  owner of more than ten percent (10%)
of any class of our  equity  securities.  Absent a Section  83(b)  election  (as
described below under "Other  Awards"),  recognition of income by the individual
will be deferred until the expiration of the Deferral Period, if any.

     The  ordinary  income  recognized  with respect to the receipt of shares or
cash upon exercise of an NSO or an SAR will be subject to both wage  withholding
and other employment  taxes. In addition to the customary  methods of satisfying
the  withholding  tax  liabilities  that arise upon the  exercise  of an SAR for
shares or upon the exercise of an NSO, we may satisfy the  liability in whole or
in part by withholding shares of Common Stock from those that otherwise would be
issuable to the  individual or by the employee  tendering  other shares owned by
him or her,  valued  at their  fair  market  value  as of the date  that the tax
withholding obligation arises.

     A federal income tax deduction generally will be allowed to us in an amount
equal to the ordinary  income  included by the individual with respect to his or
her NSO or SAR, provided that such amount  constitutes an ordinary and necessary
business  expense to us and is reasonable  and the  limitations of Sections 280G
and 162(m) of the Code do not apply.

     If an  individual  exercises an NSO by  delivering  shares of Common Stock,
other than shares  previously  acquired pursuant to the exercise of an ISO which
is treated as a  "disqualifying  disposition" as described above, the individual
will not  recognize  gain or loss with  respect to the  exchange of such shares,
even if their then fair market  value is  different  from the  individual's  tax
basis. The individual, however, will be taxed as described above with respect to
the exercise of the NSO as if he or she had paid the exercise  price in cash and
we likewise generally will be entitled to an equivalent tax deduction.

     Other  Awards.  With  respect  to other  Benefits  under  the Plan that are
settled either in cash or in shares of Common Stock that are either transferable
or not subject to a substantial  risk of forfeiture  (as defined in the Code and
the regulations thereunder),  employees generally will recognize ordinary income
equal  to the  amount  of cash or the fair  market  value  of the  Common  Stock
received.


                                       24
<PAGE>


     With  respect  to  Benefits  under the Plan that are  settled  in shares of
Common Stock that are restricted to  transferability or subject to a substantial
risk of forfeiture -- absent a written election pursuant to Section 83(b) of the
Code filed with the Internal  Revenue  Service  within 30 days after the date of
transfer of such shares pursuant to the award (a "Section 83(b) election") -- an
individual  will recognize  ordinary  income at the earlier of the time at which
(i) the  shares  become  transferable  or (ii) the  restrictions  that  impose a
substantial  risk of forfeiture of such shares lapse,  in an amount equal to the
excess of the fair  market  value (on such date) of such  shares  over the price
paid for the award,  if any. If a Section 83(b) election is made, the individual
will recognize  ordinary income,  as of the transfer date, in an amount equal to
the excess of the fair market value of the Common Stock as of that date over the
price paid for such award, if any.

     The ordinary income  recognized with respect to the receipt of cash, shares
of Common  Stock or other  property  under the Plan will be subject to both wage
withholding and other employment taxes.

     We generally will be allowed a deduction for federal income tax purposes in
an amount equal to the ordinary income recognized by the employee, provided that
such  amount  constitutes  an ordinary  and  necessary  business  expense and is
reasonable  and the  limitations  of Sections 280G and 162(m) of the Code do not
apply.

     Dividends and Dividend  Equivalents.  To the extent Benefits under the Plan
earn dividends or dividend equivalents, whether paid currently or credited to an
account  established  under the Plan, an  individual  generally  will  recognize
ordinary income with respect to such dividends or dividend equivalents.

     Change in  Control.  In  general,  if the total  amount of  payments  to an
individual  that are  contingent  upon a "change of  control" of our company (as
defined in Section  280G of the Code),  including  payments  under the Plan that
vest upon a "change in control,"  equals or exceeds three times the individual's
"base amount" (generally,  such individual's average annual compensation for the
five calendar years preceding the change in control),  then,  subject to certain
exceptions,  the payments may be treated as "parachute payments" under the Code,
in which case a portion of such payments would be  non-deductible  to us and the
individual would be subject to a 20% excise tax on such portion of the payments

     Certain  Limitations  on  Deductibility  of  Executive  Compensation.  With
certain  exceptions,  Section  162(m) of the Code denies a deduction to publicly
held corporations for compensation paid to certain executive  officers in excess
of $1 million per  executive  per taxable year  (including  any  deduction  with
respect to the  exercise of an NSO or SAR or the  disqualifying  disposition  of
stock  purchased  pursuant  to an ISO).  One such  exception  applies to certain
performance-based compensation provided that such compensation has been approved
by  shareholders in a separate vote and certain other  requirements  are met. If
approved  by  our  shareholders,   we  believe  that  Stock  Options,  SARs  and
Performance-Based   Awards  granted  under  the  Plan  should  qualify  for  the
performance-based compensation exception to Section 162(m).

VOTE REQUIRED

     The proposal  will be approved if the number of votes cast for the proposal
represents the affirmative  vote of a majority of all the issued and outstanding
shares of Common Stock  entitled to vote thereon and  represented at the Special
Meeting.  Abstentions  will be counted as votes  against the proposal and broker
non-votes will not be counted as votes for or against the proposal.  If Proposal
Three  is  approved  by  the  shareholders,   the  Plan  will  become  effective
immediately  following  the  Special  Meeting,  regardless  of  whether  or  not
Proposals  One,  Two  or  Three  are  approved  or  the  Arden   acquisition  is
consummated.

       THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR"
                                PROPOSAL THREE.


                                       25
<PAGE>


    PROPOSAL FOUR - APPROVAL OF AMENDMENTS TO THE NON-EMPLOYEE DIRECTOR STOCK
                                  OPTION PLAN

GENERAL

     The  Directors'  Plan was adopted in January 1995 by the board of directors
of  a  privately-held  fragrance  distributor  ("FFI")  and  approved  by  FFI's
shareholders  in April  1995.  In  connection  with the  merger  of FFI into our
company in November  1995 (the  "Merger"),  we assumed the  Directors'  Plan. In
March 1996, our Board of Directors  adopted,  and in June 1996 our  shareholders
approved,  an  amendment to the  Directors'  Plan to adjust the number of shares
authorized  for  issuance  under the  Directors'  Plan and the  number of shares
issuable  under  stock  option  grants  upon the  initial  election  and  annual
re-election of our non-employee directors to give effect to the conversion rates
of 7.12 shares of our Common Stock for every share of FFI common stock reflected
in the Merger. Currently, options to purchase in the aggregate 200,000 shares of
Common Stock are authorized  under the Directors'  Plan. As of November 1, 2000,
options to purchase in the  aggregate  164,500  shares of Common Stock have been
granted,  limiting  additional  option  grants under the  Directors'  Plan to an
aggregate of 35,500 shares.

     Our Board of Directors believes that it is in our best interest to increase
the  maximum  number of shares of Common  Stock  available  for grant  under the
Directors' Plan so as to maintain the purposes of the Directors'  Plan, which is
the promotion of the long-term  financial interests and growth of our company by
attracting and retaining  directors who will be  instrumental  to the success of
our company, and motivating such persons by means of growth-related  incentives.
On November 20, 2000,  our Board of Directors  adopted,  subject to  shareholder
approval,  an  amendment to the  Directors'  Plan  increasing  (i) the number of
shares of Common  Stock which may be issued  pursuant to stock  options  granted
under the Directors' Plan from 200,000 to 500,000, and (ii) the number of shares
of Common Stock issued pursuant to stock options received upon reelection to the
Board of Directors from 7,500 to 15,000.

     Other than the 1996 amendment to reflect the conversion  rates agreed to in
the Merger,  our  compensation to non-employee  directors has remained fixed for
over eight years. We pay our non-employee  directors an annual fee of $3,000 and
a fee of $500 for each Board of Directors or committee of the Board of Directors
meeting  attended  (other than  committee  meetings held on the same date as the
date of a Board  of  Directors  meeting).  Our  Board  of  Directors,  including
management's   representatives   on  the  Board  of   Directors,   believe  that
growth-related incentives such as the stock options granted upon re-election are
a greater incentive to continue to attract and retain directors than adjustments
to  monetary  fees.  As a  result  of our  potential  acquisition  of the  Arden
business, we anticipate that we will attract new non-employee directors and that
the  composition of our Board of Directors  will change.  In order to be able to
attract new  non-employee  directors  and to create  further  incentives  to our
current  non-employee  members of the Board of  Directors to continue to provide
guidance to our company,  our Board of Directors  has approved the  amendment to
the Directors' Plan and recommends that  shareholders  vote for approval of such
amendments.

     The following  summary of the Directors'  Plan is qualified in its entirety
by reference to the full text of the  Directors'  Plan, as amended and restated,
attached to this Proxy Statement as Exhibit F.

     The  Directors'  Plan  is  administered  by our  Board  of  Directors.  The
Directors'  Plan provides that each member of our Board who at the time of grant
is not an  "employee"  of our  company  or any of its  subsidiaries  within  the
meaning of the Employee  Retirement  Security Act of 1974, as amended ("ERISA"),
shall be eligible  for the grant of stock  options  under the  Directors'  Plan.
Currently,  Messrs. Berens, Dooley, Thomas and Mauran are eligible for the grant
of stock options under the Directors' Plan. Each eligible director first elected
to the Board after the annual meeting of shareholders  will be granted an option
to purchase  7,000 shares of Common Stock  provided that a sufficient  number of
shares remain available under the Directors' Plan. In addition, each year on the
date of the annual meeting of the shareholders ("Annual Meeting Date") and again
provided  that  a  sufficient  number  of  shares  remain  available  under  the
Directors' Plan, there will  automatically be granted to each eligible  director
who is  reelected  to the Board an option to  purchase  15,000  shares of Common
Stock.  Each option granted under the Directors'  Plan on an Annual Meeting Date
will  become  exercisable  on the next  Annual  Meeting  Date if such person has
continued to serve as a director  until that meeting,  while each option granted
other  than on an Annual  Meeting  Date  will  become  exercisable  on the first
anniversary of the date the option


                                       26
<PAGE>


is granted if such person has continued to serve as a director  until that date.
No option may be exercisable  after the expiration of ten years from the date of
grant.  The exercise  price will  represent  the fair market value of the Common
Stock at the date of grant and will be determined by our Board of Directors. The
options to be granted under the  Directors'  Plan will be NSOs. For a summary of
the tax  consequences to eligible  directors under the Directors'  Plan, see the
description of the tax  consequences  of  Nonqualified  Options under  "Proposal
Three - Approval of Stock Incentive Plan."

     The  number of shares of Common  Stock  subject to each  outstanding  stock
option and the option price with respect to outstanding  stock options under the
Directors'  Plan  shall  be  subject  to  such  adjustment  as our  Board  deems
appropriate  to  reflect  stock  splits,  stock  dividends,   recapitalizations,
mergers, consolidations and reorganizations of or by our company. The Directors'
Plan shall continue in effect until all options granted  thereunder have expired
or been exercised unless sooner terminated under the provisions  relating to the
options.

VOTE REQUIRED

     The proposal  will be approved if the number of votes cast for the proposal
represents the affirmative  vote of a majority of all the issued and outstanding
shares of Common Stock  entitled to vote thereon and  represented at the Special
Meeting.  Abstentions  will be counted as votes  against the proposal and broker
non-votes will not be counted as votes for or against the proposal.  If Proposal
Four is approved by the shareholders,  the amendment to the Directors' Plan will
become  effective  immediately  following  the Special  Meeting,  regardless  of
whether or not Proposals One, Two or Four are approved or the Arden  acquisition
is consummated.

     THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR" PROPOSAL
FOUR.



                                       27
<PAGE>



                                    BUSINESS

OUR BUSINESS

     We are a manufacturer and marketer of prestige  fragrances and related skin
treatment and cosmetic  products  predominantly  in the United  States.  We have
established  ourselves as a source of approximately 235 fragrance brands through
brand  ownership,  brand licensing and distribution  arrangements.  These brands
include such brands as Geoffrey  Beene's Grey Flannel  brand,  Halston,  Halston
Z-14, PS Fine Cologne for Men,  Design and Wings by Giorgio  Beverly  Hills.  In
addition  to  manufacturing  many  of the  products  we  supply  to  our  retail
customers,  we provide brand marketing and logistics and fulfillment services to
other  fragrance  and  cosmetic  product  manufacturers  for the  United  States
mid-tier department store and mass market channels.

     We sell our products in more than 35,000 separate  retail  locations in the
United States, including mass retailers such as Wal-Mart,  Target, Walgreens and
CVS, mid-tier department stores such as JCPenney,  Sears and Kohl's and prestige
department  stores such as  Dillard's,  The May  Company,  Federated  Department
Stores, Dayton's,  Hudson's, Marshall Fields, Belk's and Nordstrom. In addition,
during  fiscal  2000,  we  initiated  supply  relationships  with  a  number  of
internet-based  retailers,  including  Ashford.com,   Beauty.com,   Bluefly.com,
ibeauty.com  and  sephora.com,  as  well  as  with  our  traditional  retailers'
web-based operations, including JCPenney.com and Wal-Mart.com. During the fiscal
year ended January 31, 2000, sales to mass retailers,  drug stores,  independent
fragrance,   cosmetic,  gift  and  other  stores  and  internet-based  retailers
(collectively, "mass-market retailers") constituted approximately 70% of our net
sales,   sales  to  traditional  and  mid-tier   department  stores  constituted
approximately  29% of net sales and the  balance of our sales was  comprised  of
international sales.

     Over the past five years, we have emerged as a leading  prestige  fragrance
marketer by (i)  providing  retailers a wide  selection  and reliable  source of
prestige  products,  (ii) increasing and diversifying our market  penetration by
growing our customer base to more than 35,000 separate retail  locations,  (iii)
consummating  several  acquisitions of prestige fragrance brands, (iv) enhancing
the overall  performance  of our brands  through our  marketing,  logistics  and
fulfillment  expertise,   and  (v)  providing  various  category  and  inventory
management services through our e-commerce  business-to-business  platform. As a
result, our net sales have grown to approximately $361.2 million for fiscal 2000
from approximately  $88.0 million for fiscal 1996. Over the same period, we have
achieved a compounded  annual growth rate of 40% in net sales, 57% in EBITDA and
50% in net income.

     We were  incorporated  in 1960  and  were  formerly  known  as  Suave  Shoe
Corporation.  We were the  surviving  corporation  in a  November  1995  reverse
acquisition  (the  "Merger") by a  privately-held  fragrance  distributor  named
French Fragrances, Inc.

     Products

     We sell  prestige  fragrances  and  related  cosmetic  products,  including
perfume,  cologne, eau de toilette, body spray, men's after-shave and gift sets.
Each  fragrance  is sold in a variety of sizes and  packaging  arrangements.  In
addition,  each  fragrance line may be  complemented  by bath and body products,
such as soaps,  deodorants,  body lotions, gels, creams and dusting powders. Our
products generally retail at prices ranging from $20 to $100 per item.

     Our brand  portfolio  currently  consists of more than 1,800 stock  keeping
units.  We continually  seek to expand our brand  portfolio.  We use third-party
contract  manufacturers in the United States and Europe to obtain  substantially
all of the raw materials,  components and packaging products for the manufacture
of finished products relating to the Halston, Geoffrey Beene and Paul Sebastian,
Inc.  ("PSI")  fragrance  products.  We currently obtain our materials for these
products from a limited number of suppliers.  We believe that our  relationships
with these suppliers are good, and that there are sufficient alternatives should
one or more of these  suppliers  become  unavailable.  Products that we purchase
directly from major fragrance  manufacturers  and other sources are delivered to
us in finished goods form.


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<PAGE>


     Except  as  to  products  for  which  we  have   exclusive   marketing  and
distribution  rights, we generally do not have long-term or exclusive  contracts
with suppliers or manufacturers,  as is customary in the industry.  On occasion,
we have entered into supply contracts with manufacturers  which govern the terms
under  which the parties  conduct  business.  Purchases  from  manufacturers  or
suppliers that do not have exclusive supply contracts with us are generally made
pursuant to purchase  orders.  Our ten largest  manufacturers  or  suppliers  of
brands  that  are  distributed  by us on a  non-exclusive  basis  accounted  for
approximately  64.7% of our cost of sales for the fiscal year ended  January 31,
2000. The loss of, or a significant adverse change in, the relationship  between
us and any of our major  suppliers  could have a material  adverse effect on our
business, financial condition and results of operations.

     Licensing and Exclusive Distribution Agreements

     Except for our  Halston,  Geoffrey  Beene,  PSI and COFCI,  S.A.  ("COFCI")
fragrance products,  substantially all of our products are covered by trademarks
owned by others. We do not believe that our business, other than with respect to
the Halston, Geoffrey Beene, PSI and COFCI fragrance products, is dependent upon
any  particular  trademark,  license or similar  property.  We believe  that the
Halston  trademarks,   the  Geoffrey  Beene  license  and  trademarks,  the  PSI
trademarks and the COFCI license and trademarks are important to our business.

     Geoffrey  Beene.  In March  1995,  we acquired  certain  assets from Sanofi
Beaute, Inc., including an exclusive worldwide license with Geoffrey Beene, Inc.
to manufacture and sell Geoffrey Beene fragrance and related products, including
the Grey Flannel and Bowling Green brands.  We have trademark  registrations and
applications  in the United  States and in numerous  other  countries  for these
brands.  The license  agreement  has an initial  term of 30 years from  February
1995,  subject to automatic  extensions for successive  ten-year  periods unless
earlier terminated by us in accordance with the agreement.

     Halston.  In March 1996,  we acquired from Halston  Borghese,  Inc. and its
affiliates certain assets,  including the trademark  registrations in the United
States and trademark  registrations and applications in numerous other countries
for the Halston fragrance brands,  including  Halston,  Catalyst,  Z-14 and 1-12
(the "Halston Acquisition").

     PSI. In January 1999, we acquired from PSI  trademarks to  manufacture  and
distribute  the  fragrance  brands PS Fine  Cologne  for Men,  Design for Women,
Design  for Men,  Casual  for  Women and  Casual  for Men (the  "Paul  Sebastian
Acquisition").

     Wings.  In November  1998, we entered into an exclusive  license  agreement
with an  affiliate  of The Procter & Gamble  Company that grants us the right to
manufacture and distribute the fragrance brand Wings by Giorgio Beverly Hills in
the United States. The license agreement expires on December 31, 2003.

     COFCI.  Since 1990,  Fine  Fragrances,  Inc.  ("Fine  Fragrances")  has had
agreements  with COFCI for the exclusive  distribution  in the United States and
Canada of fragrances and related cosmetic products, including the Salvador Dali,
Laguna, Salvador,  Dalissime,  Dalimix, Cafe, Taxi and Watt brands. In May 1997,
in connection with our  acquisition of the remaining  50.01% of the common stock
of Fine Fragrances  that we did not already own, these  agreements were assigned
to us. The agreements expire in November 2006, subject to earlier termination by
COFCI if we were to fail to purchase certain minimum levels of product.

     Others.  Over the  past  five  fiscal  years,  we have  also  entered  into
exclusive  licensing and distribution  agreements for other fragrance brands and
related skin treatment and cosmetic products, including Faconnable,  Lapidus and
Ombre Rose.  These  agreements  generally  may be extended  through 2003 to 2004
although they may be terminated earlier under certain circumstances.

     Marketing and Sales

     We have  established our own sales and marketing staff in the United States
and also utilize  independent  sales  representatives  in the United States.  In
general, each sales employee and representative is assigned sales responsibility
for  a  customer  or   territory.   Our  sales  and   marketing   employees  and
representatives routinely visit retailers to assist in the merchandising, layout
and stocking of selling areas.


                                       29
<PAGE>


     Our senior sales and marketing  personnel  support the efforts of our sales
employees and  representatives  by working with the merchandise  managers,  lead
buyers and marketing  departments of our major retailers to develop  advertising
and promotional  plans tailored to these customers'  retail needs. Our sales and
marketing  personnel  frequently  work  with  customers  to  (i)  assist  in the
development of merchandising  and promotional  programs and budgets for specific
products or selling  seasons,  (ii) design model  schematic  planograms  for the
customer's  fragrance  and  cosmetics  departments,  (iii)  identify  trends  in
consumer  preferences,  (iv) conduct training  programs for the customer's sales
personnel,  and, in certain cases, (v) provide  comprehensive sales analysis and
active management of the prestige fragrance category.  We advertise our products
through  cooperative  advertising in association with major  retailers.  We also
promote products through the use of gift-with-purchase programs, sales personnel
incentive commissions and value-added programs.

     The industry  practice for businesses that market  fragrances and cosmetics
has  been to  grant  department  stores  the  right to  return  merchandise.  We
typically  limit return rights to department  stores and to certain  promotional
items offered in our Halston,  Geoffrey Beene, PSI and Wings lines. We generally
do not offer any other return rights and seek to limit sales of such promotional
products to each retailer to volumes that can be sold through to the  retailer's
customer base. We establish  reserves and provide allowances for returns of such
products at the time of sale.  As a  percentage  of gross  sales,  returns  were
approximately  2.6%,  2.5% and 3.4%,  respectively,  for the fiscal  years ended
January 31,  1998,  1999 and 2000.  To date,  our returns  have not exceeded our
returns  reserves and  allowances,  though  there can be no assurance  that such
reserves and allowances  will be adequate in the future.  We have,  however,  an
active  market to sell  returns  and  generally  recover a portion  of the gross
margin loss on our returns by reselling those returns.

     We conduct  marketing  and sales  activities  outside the United States and
Canada,  primarily relating to Halston,  Geoffrey Beene and PSI products.  These
activities  are  generally  conducted  through   arrangements  with  independent
distributors.  Revenues  related to export sales were not material during any of
the last three fiscal years.

     Logistics and Fulfillment Services

     We supply our products to more than 35,000 separate retail locations in the
United States,  including  traditional  and mid-tier  department  stores such as
JCPenney,   Sears,  Kohl's,  Macy's,  Dayton's,   Hudson's,   Marshall  Field's,
Robinsons-May, Proffitt's and Nordstrom, mass retailers such as Wal-Mart, Target
and T.J. Maxx, drug stores such as Walgreens, Rite Aid, CVS, Eckerd and American
Stores and independent fragrance,  cosmetic, gift and other stores. In addition,
we serve as a source  of  products  for a number  of  internet-based  retailers,
including Ashford.com,  Beauty.com, Bluefly.com, ibeauty.com and sephora.com, as
well as for traditional retailers' web-based operations.

     A majority of our customers require rapid shipment of products.  Because we
generally  attempt  to fill  orders  within  three  days from the  receipt  of a
purchase  order,  and  because all orders are  subject to  cancellation  without
penalty by the customer until shipment,  management does not consider backlog to
be a significant indication of future sales activities.  All orders are packaged
by us and most  merchandise  is  shipped to  customers  by common  carriers.  In
addition,  to expedite  delivery,  we address our  individual  customer needs by
offering our customers U.P.C.  coding,  advance price  ticketing,  case packing,
drop ship programs (direct to store), shrink-wrap, electronic service/anti-theft
tagging and EDI capabilities. As an example of the importance of EDI services to
retailers, approximately 91% of our customer orders in fiscal 2000 were received
by EDI.

     As is  customary  in  the  fragrance  industry,  we do not  generally  have
long-term or exclusive  contracts with any of our customers.  Sales to customers
are generally made pursuant to purchase  orders.  We believe that our continuing
relationships  with our  customers  are based upon our ability to provide a wide
selection and reliable  source of prestige  fragrance  products,  as well as our
ability to provide  value-added  services,  including  our  category  management
services,  to  mass-market  retailers and mid-tier  department  stores.  Our ten
largest  customers  accounted for  approximately 58% of net sales for the fiscal
year ended January 31, 2000. The only customers that accounted for more than 10%
of our net sales for the same  period  were  Wal-Mart  and  JCPenney  (including
Eckerd,  which is owned by  JCPenney).  The loss of,  or a  significant  adverse
change in, the relationship between us and any of our key customers could have a
material  adverse  effect on our  business,  financial  condition and results of
operations.


                                       30
<PAGE>


     Seasonality

     We  generally  have  significantly  higher  sales in the second half of the
calendar year as a result of increased  demand by retailers in anticipation  of,
and during,  the holiday season.  In fiscal 2000,  approximately  68% of our net
sales were made during the second half of the fiscal year.

     Management Information Systems

     Our key management  information  systems consist of (i) a  fully-integrated
accounting,  forecasting,  purchasing and order-entry  software system;  (ii) an
Electronic Data Interchange ("EDI") system,  which allows our customers to order
products  electronically  from us and to be  invoiced  electronically  for those
orders;  and  (iii)  a  warehouse   management  system,   which  assists  us  in
facilitating  and managing  the receipt and  shipment of  products.  As a whole,
these   management    information    systems   provide    on-line,    real-time,
fully-integrated information for our sales, purchasing,  warehouse and financial
departments.  Our  information  systems  form  the  basis  of a  number  of  the
value-added services that we provide to our customers,  including vendor managed
inventory,  inventory replenishment,  customer billing, sales analysis,  product
availability and pricing  information,  and expedited order  processing.  During
fiscal 2000, we added new features to our existing  warehouse  management system
that allow us to better  manage the  receipt and  control of our  inventory.  We
intend to continue to enhance our management  information  systems on an ongoing
basis, to provide  improved  service to our customers  through quicker  response
times in shipments,  customer service and sales information,  and to provide our
management  the ability to identify  opportunities  for increased  efficiencies,
cost savings and sales growth.

     Competition

     The  fragrance  industry is highly  competitive  and, at times,  subject to
rapidly  changing  consumer  preferences  and industry  trends.  We compete with
distributors, manufacturers of mass-market fragrances and other manufacturers of
prestige  fragrances.  Competition  is  generally a function of  assortment  and
continuity  of  merchandise  selection,  price,  timely  delivery  and  level of
in-store customer support.  We believe that we compete primarily on the basis of
(i) our  established  relationships  with our  fragrance  manufacturers  and, in
particular, our ability to offer retailers a reliable, direct supply of prestige
fragrances  and related  skin  treatment  and cosmetic  products at  competitive
prices,  and (ii) our  emphasis  on  providing  value-added  customer  services,
including category management services, to our mass-market retailers.  There are
products which are better known and more popular than the products  produced for
or supplied by us. Many of our  competitors  are  substantially  larger and more
diversified,  and have substantially  greater financial and marketing resources,
than us, as well as have greater name recognition and the ability to develop and
market products similar to and competitive with those distributed by us.

     Employees

     As of November 1, 2000, we had  approximately  430 full-time  employees and
135  part-time  employees.  None of our  employees  are covered by a  collective
bargaining agreement, and we believe that our relationship with our employees is
satisfactory.  We also use the services of  independent  contractors  in various
sales  capacities.  We also  contract  with  temporary  personnel  agencies  for
temporary  or  seasonal  labor.  During the peak of our sales  season for fiscal
2000,  we  retained  the  services of  approximately  260  temporary  employees,
primarily in distribution, packaging and shipping functions.

PROPERTIES

     Our corporate  headquarters and principal  distribution  center (the "Miami
Lakes  Facility")  is located at 14100 N.W.  60th Avenue,  Miami Lakes,  Florida
33014 in a building owned by us on a tract of land comprising  approximately  13
acres. The Miami Lakes Facility  contains  approximately  200,000 square feet of
distribution and warehouse space and approximately  30,000 square feet of office
space.  In 1996, we issued a mortgage on the Miami Lakes  Facility in the amount
of $6 million.


                                       31
<PAGE>


     In February 2000, we entered into a lease with an unaffiliated  third party
for  the  295,000  square  foot  Edison  Facility,  which  is  being  used  as a
distribution  center for our  promotional  set business  and to process  product
returns. The lease on the Edison Facility has a term of 26 months.

LEGAL PROCEEDINGS

     We are a party to a number of pending legal actions, proceedings or claims.
While any action,  proceeding or claim contains an element of  uncertainty,  our
management  believes  that the outcome of such  actions,  proceedings  or claims
likely  will not have a  material  adverse  effect  on our  business,  financial
condition or results of operations.

THE ARDEN BUSINESS

     Elizabeth Arden  ("Arden") is a worldwide  business the assets of which are
directly or indirectly  owned by Unilever PLC and Unilever  N.V. (the  "Unilever
Group").  We are buying  substantially all of the Arden skin and cosmetic brands
and Arden branded  fragrances,  Elizabeth  Taylor  fragrance  brands,  and White
Shoulders fragrance, along with certain net assets and operations. The remaining
Arden  business,  which  is not  part of the  Arden  acquisition,  includes  the
European designer fragrance operations, including the Cerruti, Chloe, Valentino,
Scherrer, Faberge and Lagerfeld brands.

     The Arden business has historically  focused on manufacturing and marketing
prestige fragrances,  skin care and cosmetic products sold to department stores,
perfumeries,  boutiques and travel  retail (duty free) stores in North  America,
Europe and the Asia Pacific region as well as other regions.  Department  stores
are the primary direct  customers in North America,  the United Kingdom,  Spain,
Asia Pacific and South Africa.  In North America,  Arden fragrance  products are
also sold in the  mid-tier  and mass  channels by  distributors,  including  our
company (whose volume in 1999 represented about 10% of Elizabeth Arden business'
worldwide net sales). The principal method of distribution in Continental Europe
is  through  independent  or chains of  perfumeries.  The global  travel  retail
business  operates  through  travel  retail  (duty  free)  stores  in  airports,
airlines,  cruise ships, and outlets at country borders. Other than our company,
no customer  accounted  for more than 10% of the Arden  business'  worldwide net
sales.

     The  Arden  business  offers  a  portfolio  of  leading  fragrance  brands,
including Arden's Red Door, 5th Avenue and Green Tea brands,  Elizabeth Taylor's
White Diamonds and Passion brands,  and White Shoulders.  Arden skin care brands
include Visible  Difference,  Ceramides and Millenium.  Arden cosmetics products
include  lipstick,  foundation and other color cosmetic products under the Arden
brand name.

     MARKET FOR OUR COMMON EQUITY AND RELATED SHAREHOLDER MATTERS

MARKET INFORMATION

     Our Common Stock is quoted on Nasdaq under the symbol "FRAG." The following
table sets forth the high and low closing  prices per share of our Common  Stock
as reported on Nasdaq during the period from  February 1, 1998 through  November
21, 2000.

                                                            HIGH         LOW
     FISCAL YEAR ENDED JANUARY 31, 1999                    --------------------
            First Quarter................................  $19 5/8      $10 3/8
            Second Quarter...............................  $18 7/16     $13 1/4
            Third Quarter................................  $14 1/16     $ 5 1/4
            Fourth Quarter...............................  $ 8 9/16     $ 5 1/16
     FISCAL YEAR ENDED JANUARY 31, 2000
            First Quarter................................  $ 9 1/16     $ 5 5/8
            Second Quarter...............................  $ 8 23/32    $ 6 9/16
            Third Quarter................................  $ 8          $ 6 1/16
            Fourth Quarter...............................  $ 7 13/16    $ 6 1/8
     FISCAL YEAR ENDED JANUARY 31, 2001
            First Quarter................................  $ 9 9/16     $ 6 5/8
            Second Quarter...............................  $ 8 3/4      $ 7 1/4
            Third Quarter................................  $11 1/2      $ 7 1/8
            Fourth Quarter (through November 21, 2000)...  $13 1/2      $10 7/8


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<PAGE>


HOLDERS

     As of November 1, 2000, there were  approximately 503 record holders of the
Common Stock.

DIVIDENDS

     We have not declared any cash  dividends  for the last two fiscal years and
we currently  have no plans to declare any  dividends on our Common Stock in the
foreseeable  future.  Any future  determination by our Board of Directors to pay
dividends  will be made only after  consideration  of our  financial  condition,
results  of  operations,   capital  requirements  and  other  relevant  factors.
Additionally,  our  new  credit  facility  will  prohibit  our  payment  of cash
dividends and our other financing arrangements will condition our ability to pay
cash dividends on the satisfaction of certain financial and other covenants.

                          DESCRIPTION OF CAPITAL STOCK

     As of  November  1, 2000,  2000,  our  Amended  and  Restated  Articles  of
Incorporation  provided that we have  authority to issue the  following  capital
stock:

o    50,000,000  shares of common  stock,  $.01 par value,  of which  13,223,945
     shares were issued and outstanding;

o    350,000 shares of Series B convertible  preferred stock, $.01 par value, of
     which 264,168 shares were issued and outstanding;

o    571,429 shares of Series C convertible  preferred stock, $.01 par value, of
     which 499,870 shares were issued and outstanding; and

o    4,428,571 shares of serial preferred stock,  $.01 par value,  none of which
     were issued and outstanding.

     In connection with the Arden acquisition, we will authorize the issuance of
1,000,000  shares of  Series D  Convertible  Preferred  Stock.  Of that  amount,
416,667  shares  will  be  issued  to  Conopco.  Upon  completion  of the  Arden
acquisition,  the  authorized  but  unissued  shares  of  Series  D  Convertible
Preferred  Stock will be reserved for issuance in connection with the payment of
dividends on Series D Convertible Preferred Stock. See Proposal One.

COMMON STOCK

     Subject to the rights of the  holders  of any  preferred  stock that may be
outstanding,  holders of the Common Stock are  entitled to receive  dividends as
may be declared by the Board of Directors out of funds legally  available to pay
dividends,  and, in the event we liquidate,  dissolve or wind up our affairs, to
share in any  distribution  of assets after payment or providing for the payment
of  liabilities  and the  liquidation  preference of any  outstanding  preferred
stock.  Each holder of Common  Stock is entitled to one vote for each share held
of record on the applicable  record date for all matters  submitted to a vote of
shareholders.  Holders  of Common  Stock  have no  cumulative  voting  rights or
preemptive  rights to purchase or subscribe  for any stock or other  securities,
and there  are no  conversion  rights or  redemption,  purchase,  retirement  or
sinking fund provisions with respect to the Common Stock. Thus, the holders of a
majority  of the  outstanding  shares of Common  Stock  will be able to take all
actions  requiring  a vote of our Common  Stock.  Our Common  Stock is traded on
Nasdaq  under the symbol FRAG.  Following  the Arden


                                       33
<PAGE>


acquisition,  and  assuming  Proposal  Two is approved by our  shareholders,  we
intend to change our symbol to RDEN.

SERIES B CONVERTIBLE PREFERRED STOCK AND SERIES C CONVERTIBLE PREFERRED STOCK

     On October 30,  2000,  we issued an  irrevocable  notice of  redemption  to
holders of our Series B convertible preferred stock and our Series C convertible
preferred  stock.  Holders of Series B convertible  preferred  stock may convert
each share of Series B  convertible  preferred  stock into 7.12 shares of Common
Stock at a conversion price of $3.30 per share.  Holders of Series C convertible
preferred  stock may convert each share of Series C convertible  preferred stock
into one share of Common Stock at a conversion  price of $5.25 per share.  These
holders  must  convert  their  shares into  shares of our Common  Stock prior to
December  29,  2000 or we will  redeem  each share for $0.01 per  share.  If all
holders of the Series B and Series C convertible  preferred  stock convert their
shares  into  Common  Stock,  our  outstanding  Common  Stock will  increase  by
2,380,746 shares.  We expect the aggregate  conversion price to be paid to us to
be approximately $8.8 million,  although the proceeds will be less to the extent
these holders do not convert their shares.

SERIES D CONVERTIBLE PREFERRED STOCK

     All of the initial shares of Series D Convertible  Preferred  Stock will be
issued to Conopco in connection  with the Arden  acquisition.  We will initially
authorize up to 1,000,000  shares of Series D  Convertible  Preferred  Stock for
issuance and will initially  issue 416,667  shares.  The  additional  authorized
shares may be used in the future to pay dividends on the  outstanding  shares of
Series D Convertible  Preferred  Stock or for other  purposes if approved by the
holders of the Series D Convertible Preferred Stock; however, more shares may be
required  to be  authorized  in the future for the payment of  dividends  on the
outstanding  shares of Series D  Convertible  Preferred  Stock.  Any  additional
shares of Series D Convertible  Preferred  Stock  required will be designated by
the  Board of  Directors  from  our  existing  authorized  but  unissued  Serial
Preferred Stock (described below).

     Dividends. Holders of Series D Convertible Preferred Stock will be entitled
to receive  cumulative  stock  dividends (in preference to all shares of capital
stock  outstanding at the issue date and any future shares of capital stock that
are not expressly equal or senior to the Series D Convertible  Preferred  Stock)
beginning  on the second  anniversary  of the date those  shares are issued at a
rate of 5% per year on the  amount of the then  effective  liquidation  value of
those shares and such dividend will be payable at our option either (i) in cash,
(ii) in additional  shares of Series D  Convertible  Preferred  Stock,  or (iii)
through a combination of both.

     Liquidation. In the event of liquidation,  dissolution or winding up of our
affairs,  holders of Series D Convertible  Preferred  Stock would be entitled to
receive out of any assets legally  available the liquidation  preference on such
shares  and the Series D  Convertible  Preferred  Stock will rank  senior to all
shares of capital stock  outstanding  at the issue date and any future shares of
capital stock that are not expressly equal or senior to the Series D Convertible
Preferred Stock.

     Conversion.  The holders of the Series D Convertible  Preferred  Stock will
have the right to convert,  in whole or in part, up to 33.33% of their shares of
Series D Convertible  Preferred  Stock into shares of Common Stock  beginning on
the first  anniversary of the initial  issuance date,  66.66% of their shares of
Series D Convertible Preferred Stock beginning on the second anniversary and all
of their shares of Series D Convertible  Preferred  Stock on and after the third
anniversary.  In the event of a change of control (as defined in the certificate
of designations of the Series D Convertible  Preferred Stock) prior to the third
anniversary,  any holder of Series D Convertible Preferred Stock may convert all
of its shares into Common  Stock.  The  initial  conversion  price is $12.00 per
share of Common  Stock and is  subject  to  adjustment  to limit  dilution  from
certain  transactions.  Prior to  shareholder  approval  of  Proposal  One,  the
convertibility  of the Series D Convertible  Preferred  Stock will be limited as
described  above under "Proposal One - Issuance of Common Shares Relating to the
Acquisition."

     Change of  Control.  In the event of a change of control (as defined in the
certificate of designations of the Series D Convertible  Preferred Stock),  each
holder of shares of Series D Convertible  Preferred Stock will have the right to
require us to  purchase  all or any part of the shares  held by such holder at a
purchase price equal to the liquidation value of the shares plus all accumulated
dividends,  provided  that if we are unable to purchase such shares


                                       34
<PAGE>


for cash due to the provisions of any of our debt instruments or pursuant to the
Florida  Business  Corporation Act, we will be required to offer to convert such
shares into shares of Common  Stock.  In  addition,  in the event of a change in
control,  we will have the right to require each holder of Series D  Convertible
Preferred Stock to tender such shares to us at a purchase price in cash equal to
the  liquidation  value of the  shares  plus all  accumulated  dividends.  If we
exercise this right prior to the third  anniversary  of the initial  issuance of
the Series D  Preferred  Stock,  each  holder of shares of Series D  Convertible
Preferred Stock may convert all or part of its shares into Common Stock.

     Approval  Rights.  Approval of the holders of  two-thirds of the issued and
outstanding Series D Convertible  Preferred Stock will be required for us to (i)
amend our  articles of  incorporation  in a manner that  affects  adversely  the
rights,  preferences  or  privileges  of  holders  of the  Series D  Convertible
Preferred  Stock or that  increases  (other than for the payment of dividends in
accordance  with the  terms of the  Series D  Convertible  Preferred  Stock)  or
decreases  the number of  authorized  shares of Series D  Convertible  Preferred
Stock; (ii) consolidate or merge with or into, or sell, assign, transfer, lease,
convey or  otherwise  dispose of all or  substantially  all of our assets,  in a
single transaction or series of related  transactions,  to any person or adopt a
plan  of  liquidation  (except  as  otherwise  provided  in the  certificate  of
designations of the Series D Convertible  Preferred Stock); (iii) enter into, or
permit any of our  subsidiaries  to enter into,  any agreement that would impose
material  restrictions  on our  ability to honor the  exercise  of any rights of
holders of the Series D Convertible Preferred Stock; or (iv) issue any shares of
Series D Convertible Preferred Stock other than (A) pursuant to the terms of the
purchase agreement entered into in connection with the Arden acquisition and (B)
shares  issued in payment of  dividends  on the Series D  Convertible  Preferred
Stock  as  contemplated  in the  certificate  of  designations  of the  Series D
Convertible Preferred Stock.

     Board  Representation.  If we do not redeem or call for redemption,  or the
holders of the Series D Convertible  Preferred Stock do not convert,  all of the
outstanding  Series D Convertible  Preferred  Stock by ninety days following the
third anniversary of the initial issuance of such shares,  then the total number
of directors  constituting our Board of Directors will be increased to allow the
holders of the Series D Convertible  Preferred  Stock to elect one director.  If
the size of the  increased  Board would be less than six  directors,  it will be
increased  to six and the vacancy  will be filled as provided in the Bylaws.  In
addition,  the holders of the Series D Convertible Preferred Stock may designate
one observer to the Board of Directors who will not otherwise have any voting or
other rights of members of the Board of Directors.  However, if at a future date
we increase the size of our Board of Directors  such that the observer,  coupled
with the director  elected by the holders of the Series D Convertible  Preferred
Stock,  constitute  less than 20% of the Board of  Directors,  the observer will
thereafter  have the same rights as all other members of the Board of Directors.
All of such rights shall  terminate  upon the redemption or conversion of all of
the shares of Series D Convertible Preferred Stock.

     Redemption.  We are  obligated to redeem all of the  outstanding  shares of
Series D Convertible  Preferred Stock on the twelfth  anniversary of the initial
issuance date (if not earlier  redeemed or converted) at a redemption  price per
share  equal to 100% of the  liquidation  value  of each  such  share,  plus all
accrued and unpaid dividends thereon. At any time after the first anniversary of
the initial issuance date, we may redeem, in whole or in part, all of the shares
of Series D  Convertible  Preferred  Stock,  plus  accrued and unpaid  dividends
thereon, for an amount of cash equal to (i) the number of shares of Common Stock
into which such shares of Series D Convertible  Preferred Stock are convertible,
multiplied by (ii) $25.

     Registration Rights. We have granted to Conopco certain registration rights
with respect to the common stock  underlying the Series D Convertible  Preferred
Stock.  Conopco  has the right to demand the filing of up to three  registration
statements,  accruing on the first,  second and third anniversary of the closing
date.  In  addition,  Conopco will have "piggy  back"  registration  rights with
respect to certain registration  statements filed by us other than pursuant to a
demand by Conopco.

WARRANTS

     If the closing  price of our Common Stock on the trading  date  immediately
preceding  the closing date of the Arden  acquisition  is less than $10, we will
deliver to Conopco,  at the  closing,  warrants for  1,357,466  shares of common
stock for every  $1.00  that the actual  closing  price is less than $10 and the
number of shares of Common Stock into which the Series D  Convertible  Preferred
Stock is convertible will be correspondingly  reduced. Each warrant will have an
exercise  price of $12 per share and will expire on the twelfth  anniversary  of
the  closing.  The  initial  exercise  price is subject to  adjustment  to limit
dilution from certain  transactions.  The holder will have the


                                       35
<PAGE>


right  to  exercise  up to  33.33%  of  its  warrants  beginning  on  the  first
anniversary  following the date the warrants are issued,  66.66% of its warrants
beginning  on the second  anniversary  and all of its  warrants on and after the
third anniversary.

     We will  have  the  right  to  redeem  the  warrants,  in whole or in part,
beginning on the tenth day  following the first  anniversary  of the issuance of
the  warrants at a price equal to $12.  We may only  redeem that  percentage  of
warrants equal to the  corresponding  percentage of the liquidation value of the
shares  of  Series D  Convertible  Preferred  Stock  that has been  redeemed  or
converted.

     We have granted certain registration rights to the holders of the warrants.

SERIAL PREFERRED STOCK

     We can issue,  without  shareholder  approval,  shares of serial  preferred
stock in one or more series and with such  preferences  and  designations as our
Board of Directors may determine,  including: the designation of such series and
the number of shares  constituting  such  series;  dividend  rights;  redemption
rights;   liquidation   preferences;   purchase,   retirement  or  sinking  fund
provisions; conversion rights; and voting rights.

     The Board of  Directors'  ability to designate  and issue serial  preferred
stock having  preferential  rights could impede or deter an  unsolicited  tender
offer or takeover proposal for the Company,  and the designation and issuance of
additional  serial  preferred  stock  having  preferential  rights  could have a
negative effect on the voting power and other rights of holders of Common Stock.
There are no agreements or  understandings  for the issuance of serial preferred
stock,  and the Board of  Directors  has no present  intention  to issue  serial
preferred  stock  (other than to the extent  necessary  to satisfy our  dividend
payment obligations with respect to the Series D Convertible Preferred Stock).




                                       36
<PAGE>


                             PRINCIPAL SHAREHOLDERS

     The following  table sets forth,  as of November 1, 2000: (i) the ownership
of Common Stock by all persons known by us to own  beneficially  more than 5% of
the  outstanding  shares of Common Stock;  and (ii) the beneficial  ownership of
Common Stock, Series B Convertible Preferred Stock, $.01 par value, and Series C
Convertible Preferred Stock, $.01 par value, by (a) our directors, (b) the chief
executive officer and the four other most highly compensated  executive officers
for the fiscal year ended  January 31, 2000,  and (c) all of our  directors  and
executive officers as a group, without naming them.

<TABLE>
<CAPTION>
                                                                                   Series B                        Series C
                                                  Common Stock               Convertible Preferred           Convertible Preferred
                                          --------------------------        ------------------------        -----------------------

                                          Amount and                        Amount and                      Amount and
                                          Nature of       Percentage        Nature of      Percentage       Nature of     Percentage
Name and Address                          Beneficial        of the          Beneficial       of the         Beneficial      of the
of Beneficial Owner(1)                   Ownership(2)      Class(2)         Ownership         Class         Ownership       Class
----------------------

<S>                                      <C>                  <C>           <C>               <C>           <C>               <C>
Rafael Kravec(3)(5)(16)                  2,169,890            16.4%           3,889           1.5%            8,835            1.8%

E. Scott Beattie(4)(5)(16)                 983,356             7.0            6,046           2.3            11,143            2.2

Gretchen Goslin(6)                          60,927               *               --            --             3,220              *

Paul West(7)                                38,599               *               --            --             2,765              *

William J. Mueller (8)                      61,180

Oscar E. Marina(9)                          53,189               *               --            --             3,222              *

J.W. Nevil Thomas(10)(16)                  181,190             1.4            8,558           3.2            26,369            5.3

Fred Berens(11)(16)                        842,753             6.3               --            --                --             --

Richard C.W. Mauran(12)(16)              2,160,544            15.2          100,492          38.0           136,213           27.2

George Dooley(13)(16)                       46,000               *               --            --                --             --

Fragrance Marketing                      1,122,727             8.5
 Group, Inc.(14)

SAFECO Corporation(15)(16)               1,143,350             8.6

All directors and executive officers     6,411,448            41.9        118,985            45.0           191,767           38.4
as a group (9 persons)(17)
</TABLE>


     *    Less than one percent of the class.

     (1)  The address of each of the persons shown in the above table other than
          Messrs. Thomas and Mauran, Fragrance Marketing Group, Inc., and SAFECO
          Corporation is c/o French  Fragrances,  Inc.,  14100 N.W. 60th Avenue,
          Miami Lakes, Florida 33014. The address of Mr. Thomas is Scotia Plaza,
          40 King Street W., Suite 4712, Toronto, Canada M5H 3Y2. The address of
          Mr. Mauran is 31 Burton Court, Franklins Row, London SW3, England. The
          address of Fragrance  Marketing Group,  Inc. is 7445 N.W. 12th Street,
          Miami,  Florida  33126.  The address of SAFECO  Corporation  is SAFECO
          Plaza, Seattle, Washington 98185.

     (2)  Includes,  where applicable,  shares of Common Stock issuable upon the
          conversion  of Series B  convertible  preferred,  Series C convertible
          preferred and 7.5%  Convertible  Debentures,  and upon the exercise of
          warrants and of options to acquire Common Stock,  held by such persons
          which may be converted or exercised  within 60 days after  November 1,
          2000.  A total of 7.12  shares  of  Common  Stock  are  issuable  upon
          conversion  of one  share  of  Series  B  convertible  preferred  at a
          conversion  price of $3.30  per share of  Common  Stock.  One


                                       37
<PAGE>


          share of Common  Stock is  issuable  upon  conversion  of one share of
          Series C  convertible  preferred  at a  conversion  price of $5.25 per
          share of Common Stock. The 7.5% Convertible Debentures are convertible
          into  shares of  Common  Stock at $7.20 per  share.  Unless  otherwise
          indicated,  we believe that all persons  named in the table above have
          sole voting power and  investment  power with respect to all shares of
          Common Stock, Series B convertible  preferred and Series C convertible
          preferred beneficially owned by them.

     (3)  The Common Stock  includes (i) 2,133,365  shares of Common Stock owned
          by Mr. Kravec,  including 1,000 shares which are owned by Mr. Kravec's
          daughter  and as to  which he  disclaims  beneficial  ownership,  (ii)
          27,690 shares of Common Stock issuable upon the conversion of Series B
          convertible preferred owned by National Trading Manufacturing, Inc., a
          corporation  which is controlled by Mr. Kravec  ("National  Trading"),
          and (iii) 8,835 shares of Common Stock issuable upon the conversion of
          Series C convertible preferred owned by National Trading.

     (4)  The Common Stock  includes (i) 114,635 shares of Common Stock owned by
          Mr.  Beattie,  (ii) 624,167  shares of Common Stock  issuable upon the
          exercise  of stock  options,  (iii)  43,047  shares  of  Common  Stock
          issuable upon the conversion of Series B convertible  preferred,  (iv)
          11,143 shares of Common Stock issuable upon the conversion of Series C
          convertible preferred,  (v) 1,163 shares of Common Stock issuable upon
          conversion  of 7.5%  Convertible  Debentures,  and (vi) the  shares of
          Common Stock  referred to in Note (5). The Common Stock also  includes
          64,201  shares of Common  Stock owned by E.S.B.  Consultants,  Inc., a
          company  that  until  September  1997 was  controlled  by Mr.  Beattie
          ("ESB"), and as to which he disclaims beneficial ownership.

     (5)  The Common  Stock  includes  125,000  shares of Common Stock which Mr.
          Beattie has an option to purchase.

     (6)  The Common  Stock  includes  (i) 31,040  shares of Common  Stock owned
          individually  by Ms.  Goslin,  (ii)  26,667  shares  of  Common  Stock
          issuable upon the exercise of stock options, and (iii) 3,220 shares of
          Common Stock  issuable  upon the  conversion  of Series C  convertible
          preferred.

     (7)  The Common  Stock  includes  (i) 2,500  shares of Common  Stock  owned
          individually  by Mr. West, (ii) 33,334 shares of Common Stock issuable
          upon the exercise of stock  options,  and (iii) 2,765 shares of Common
          Stock issuable upon the conversion of Series C convertible preferred.

     (8)  Mr. Mueller left our company in May 2000. The information presented is
          based on the  information  known to us at that time.  The Common Stock
          includes (i) 31,293 shares of Common Stock  individually  owned by Mr.
          Mueller, (ii) 26,667 shares of Common Stock issuable upon the exercise
          of stock options and (iii) 3,220 shares of Common Stock  issuable upon
          the conversion of Series C convertible preferred.

     (9)  The Common Stock  includes (i) 46,667 shares of Common Stock  issuable
          upon the  exercise of stock  options  and (ii) 3,222  shares of Common
          Stock issuable upon the conversion of Series C convertible  preferred.
          The  remaining  3,300 shares of Common  Stock are owned by Mr.  Marina
          together with his spouse as joint tenants with right of survivorship.

     (10) The Common Stock includes  37,624,  2,872,  2,748 and 20,644 shares of
          Common  Stock owned by Mr.  Thomas,  his  spouse,  four trusts for the
          benefit  of his  children  and for which he  serves as a trustee  (the
          "Thomas  Trusts") and Nevcorp,  Inc., a corporation  controlled by Mr.
          Thomas,  respectively.  The Common Stock also  includes 241, 53, 2,044
          and 58,595  shares of Common Stock  issuable  upon the  conversion  of
          Series B convertible  preferred owned by Mr. Thomas,  his spouse,  the
          Thomas  Trusts  and  Nevcorp,  respectively.  The  Common  Stock  also
          includes 26,369 shares of Common Stock issuable upon the conversion of
          Series C convertible  preferred  owned by Nevcorp and 30,000 shares of
          Common Stock  issuable upon the exercise of stock options owned by Mr.
          Thomas. Mr. Thomas disclaims  beneficial ownership as to the shares of
          Common  Stock  owned or  issuable  upon  the  conversion  of  Series B
          convertible  preferred  owned by Mr.  Thomas'  spouse  and the  Thomas
          Trusts.

     (11) The Common Stock  includes (i) 736,920  shares of Common  Stock,  (ii)
          30,000  shares of Common  Stock  issuable  upon the  exercise of stock
          options,  and  (iii)  75,833  shares  of Common  Stock  issuable  upon
          conversion of 7.5% Convertible Debentures.

     (12) The Common Stock includes 918,448,  115,441,  127,768 and 6,210 shares
          of Common Stock owned by Euro Credit  Investments  Limited,  a company
          controlled  by Mr.  Mauran;  Devonshire  Trust,  a trust of which  Mr.
          Mauran is a trustee;  Bed B.V.I.  Corp.,  a company  controlled by Mr.
          Mauran;  and  Devonshire  Holdings,  a trust of which Mr.  Mauran is a
          beneficiary,  respectively.  The Common Stock also  includes  490,567,
          125,329,  95,014 and 4,590  shares of Common Stock  issuable  upon the
          conversion  of Series B  convertible


                                       38
<PAGE>


          preferred  owned by Euro  Credit,  Devonshire  Trust,  Bed B.V.I.  and
          Devonshire  Holdings,  respectively,  and 112,949 and 23,264 shares of
          Common Stock  issuable  upon the  conversion  of Series C  convertible
          preferred owned by Euro Credit and Devonshire Trust, respectively. The
          Common  Stock also  includes  109,114 and 1,850 shares of Common Stock
          issuable upon conversion of 7.5%  Convertible  Debentures owned by Mr.
          Mauran and Devonshire Trust, respectively, and 30,000 shares of Common
          Stock issuable upon the exercise of stock options owned by Mr. Mauran.

     (13) The Common Stock includes  37,000 shares of Common Stock issuable upon
          the exercise of stock  options.  The remaining  9,000 shares of Common
          Stock  are  owned by Mr.  Dooley  together  with his  spouse  as joint
          tenants with right of survivorship.

     (14) Represents  shares of  Common  Stock  issuable  upon the  exercise  of
          warrants that were issued to Fragrance  Marketing  Group in connection
          with our  acquisition of the principal  assets of Fragrance  Marketing
          Group in May 1996.

     (15) Based on a Schedule 13G dated January 28, 2000. SAFECO Corporation has
          shared voting and  dispositive  power over 1,143,350  shares of Common
          Stock,  including  1,136,700  shares which are owned  beneficially  by
          registered   investment   companies  for  which  SAFECO  Corporation's
          subsidiary, SAFECO Asset Management Company, is an advisor.

     (16) All of the  shares  of  Common  Stock  owned by this  shareholder  are
          subject to a certain  Shareholder  Voting  Agreement dated October 30,
          2000.

     (17) The Common Stock  includes (i) 847,173 shares of Common Stock issuable
          upon the  conversion of Series B convertible  preferred,  (ii) 191,767
          shares  of  Common  Stock  issuable  upon the  conversion  of Series C
          convertible  preferred,  (iii) 187,960 shares of Common Stock issuable
          upon the  conversion  of the  7.5%  Convertible  Debentures,  and (iv)
          857,835  shares of Common Stock issuable upon the exercise of warrants
          or options. The information excludes Mr. Mueller's holdings.

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

     The  following   table  sets  forth   information   concerning  the  annual
compensation  for services in all  capacities  to us for the twelve months ended
January 31, 2000,  January 31, 1999 and January 31, 1998 of the Chief  Executive
Officer and each of the four other most highly compensated executive officers of
the Company.

<TABLE>
<CAPTION>
                                             ANNUAL COMPENSATION
                                             -------------------

                                                                                                  COMMON
               NAME AND                                                        OTHER ANNUAL       STOCK
          PRINCIPAL POSITION                                                   COMPEN-            UNDERLYING
          ------------------         YEAR(1)       SALARY($)    BONUS($)(2)    SATION($)(3)       OPTIONS        COMPENSATION(4)
                                     -------       ---------    -----------    ------------       -------        ---------------
<S>                                  <C>          <C>           <C>            <C>                <C>             <C>
E. Scott Beattie                     1/31/00      375,000       200,000        3,961              100,000         3,413
   Chairman, President               1/31/99      367,790       100,000        3,745              400,000         204
   and Chief Executive               1/31/98      257,405       175,000        --                 7,500           --
   Officer(5)

Paul West                            1/31/00      250,000       100,000        269                50,000          2,879
   Executive Vice President,         1/31/99      198,000       15,000         --                 --              1,502
   Sales Management and
   Planning(6)

Gretchen Goslin                      1/31/00      197,116       100,000        207                10,000          2,915
   Executive Vice President,         1/31/99      175,000       80,000         --                 10,000          1,113
   Marketing                         1/31/98      175,000       88,000         --                 --              --

William J. Mueller                   1/31/00      196,539       80,000         3,945              10,000          772
   Senior Vice President, Chief      1/31/99      170,000       80,000         3,605              10,000          204
   Financial Officer and             1/31/98      170,000       88,000         4,585              --              --
   Treasurer

Oscar E. Marina                      1/31/00      170,000       75,000         296                10,000          2,869
   Senior Vice President,            1/31/99      168,077       70,000         --                 10,000          1,332
   General Counsel and               1/31/98      150,000       75,000         --                 10,000          --
   Secretary
</TABLE>


                                       39
<PAGE>


(1) The amounts shown for "1/31/00,"  "1/31/99" and "1/31/98" are for the fiscal
years ended January 31, 2000, 1999 and 1998, respectively.

(2) The Company  creates an annual bonus pool for members of its  management and
other key  personnel  (the "Bonus  Pool").  On an annual  basis,  the  Committee
approves the  allocation  of the Bonus Pool among the members of our  management
and other key personnel.

(3) During the fiscal year ended  January 31, 2000,  the Named  Executives  were
reimbursed  for the  following  amounts  of taxes  incurred  as a result  of the
payment of executive disability insurance premiums: (a) E. Scott Beattie - $216;
(b) Paul West - $269; (c) Gretchen Goslin - $207; (d) William J. Mueller - $288;
and (e) Oscar E.  Marina - $296.  The  amounts  shown for  Messrs.  Beattie  and
Mueller also  include  $3,745 and $3,657,  respectively,  which  represents  the
amount  reimbursed by the Company for the payment of taxes on the value received
by them from a Company-provided  automobile.  The amounts reflected in the above
table do not include any amounts for  perquisites  and other personal  benefits.
The  aggregate  amount of such  compensation  for each Named  Executive  did not
exceed 10% of the total  annual  salary and bonus of such Named  Executive  and,
accordingly,  has been  omitted  from the table as permitted by the rules of the
Commission.

(4) Consists of matching payments made by the Company under the Company's 401(k)
Plan,  term life insurance  premiums and disability  insurance  premiums paid or
reimbursed by the Company, as follows:

<TABLE>
<CAPTION>
     NAME                 YEAR      401(K) MATCH($)    LIFE INSURANCE($)     DISABILITY INSURANCE($)
     -----                ----      ---------------    -----------------     -----------------------
<S>                           <C>        <C>                <C>                   <C>
E. Scott Beattie              1/31/00    2,889              131                   393
                              1/31/99    --                 28                    176
                              1/31/98    --                 --                    --

Paul West                     1/31/00    2,400              94                    385
                              1/31/99    1,298              28                    176

Gretchen Goslin               1/31/00    2,429              97                    389
                              1/31/99    909                28                    176
                              1/31/98    --                 --                    --

William J. Mueller            1/31/00    286                97                    389
                              1/31/99    --                 28                    176
                              1/31/98    --                 --                    --

Oscar E. Marina               1/31/00    2,400              89                    380
                              1/31/99    1,128              28                    176
                              1/31/98    --                 --                    --
</TABLE>

(5) Mr.  Beattie was appointed to the position of President and Chief  Executive
Officer of the Company in March 1998.  Mr. Beattie was appointed to the position
of President of the Company in April 1997. Salary for 1/31/98 represents $71,155
in salary paid to Mr. Beattie  following his becoming an employee of the Company
in September  1997, and $186,250 in consulting  fees paid to ESB under the terms
of certain  consulting or monitoring  agreements  pursuant to which ESB, through
Mr. Beattie, provided financial advisory and management services to the Company.
All  consulting  and  monitoring  agreements  between  the  Company and ESB were
terminated during the fiscal year ended January 31, 1998.

(6) Mr. West was  appointed  an  executive  officer of the Company as its Senior
Vice President  Sales  Management and Planning in March 1999. Mr. West joined in
the Company in April 1998.


                                       40
<PAGE>


OPTIONS GRANTED IN LAST FISCAL YEAR

     The  following  table sets forth  information  concerning  options  granted
during the twelve months ended January 31, 2000 to the named executives.

<TABLE>
<CAPTION>
                                                                INDIVIDUAL GRANTS
                        -------------------------------------------------------------------------------------------------------
                         COMMON
                         STOCK            % OF TOTAL                                             POTENTIAL REALIZABLE VALUE AT
                       UNDERLYING      OPTIONS GRANTED        EXERCISE OR                        ASSUMED ANNUAL RATES OF STOCK
                        OPTIONS         TO EMPLOYEES          BASE PRICE       EXPIRATION         PRICE APPRECIATION OF OPTION
NAME                    GRANTED         IN FISCAL YEAR      ($/SHARE)(2)         DATE                        TERM(1)
----                    -------         --------------       ------------      ----------                    ------

                                                                                                    5%                    10%
                                                                                                 -------                -------
<S>                      <C>                <C>                 <C>               <C> <C>        <C>                    <C>
E. Scott Beattie         100,000            42.6%               6.00              3/3/09         377,337                956,245

Paul West                50,000             21.3%               6.00              3/3/04          82,884                183,153

Gretchen Goslin          10,000              4.2%               6.00              3/3/04          16,577                36,631

William J. Mueller       10,000              4.2%               6.00              3/3/04          16,577                36,631

Oscar E. Marina          10,000              4.2%               6.00              3/3/04          16,577                36,631
</TABLE>

(1)  Amounts  represent  hypothetical  gains  that  could  be  achieved  for the
respective  Options if exercised at the end of the option term.  These gains are
based on assumed  rates of stock  price  appreciation  of 5% and 10%  compounded
annually from the date the respective  Options were granted to their  expiration
dates.  Hypothetical  gains are  calculated  based on rules  promulgated  by the
Securities  and  Exchange  Commission  and do not  represent  an estimate by the
Company of its future stock price growth.  This table does not take into account
any appreciation in the price of the Common Stock to date. Actual gains, if any,
on Option  exercises  and Common Stock  holdings are  dependent on the timing of
such exercises and the future  performance of the Common Stock.  There can be no
assurances that the rates of appreciation  assumed in this table can be achieved
or that the amounts reflected will be received by the Named Executives.

(2) The exercise  price for the Options  granted was based upon the market price
of the Common Stock on the date of grant.

FISCAL YEAR END OPTION VALUES

     The  following  table sets forth  certain  information  concerning  options
exercised by the named executives  during the fiscal year ended January 31, 2000
and unexercised options held by the named executives at January 31, 2000.

<TABLE>
<CAPTION>
                                                                     NUMBER OF SECURITIES             VALUE OF UNEXERCISED
                                                                    UNDERLYING UNEXERCISED                IN-THE-MONEY
                                                                           OPTIONS                     OPTIONS AT FISCAL
                                SHARES                                AT FISCAL YEAR-END                YEAR-END ($)(2)
                              ACQUIRED ON             VALUE            EXERCISABLE (E)/                EXERCISABLE (E)/
NAME                          EXERCISE #          REALIZED ($)(1)      UNEXERCISABLE (U)               UNEXERCISABLE (U)(1)
----                         ------------         ---------------      ---------------                 ------------------
<S>                             <C>                   <C>                <C>                              <C>
E. Scott Beattie                53,400                132,485            590,834/66,666                    79,167/33,333
Paul West                         --                     --               16,667/33/333                     8,334/16,667
Gretchen Goslin                 27,293                184,228              20,001/9,999                      1,667/3,333
William J. Mueller              27,293                184,228              20,001/9,999                      1,667/3,333
Oscar E. Marina                                                            40,001/9,999                     26,667/3,333
</TABLE>
(1) Value is based on the difference  between the Option  exercise price and the
fair market value per share of Common  Stock on the date of exercise  multiplied
by the number of shares  underlying the Option.  Shares  acquired for Ms. Goslin
and Mr. Mueller  reflect the shares  received  following a cashless  exercise of
their Options for 53,400 shares of Common Stock.


                                       41
<PAGE>


(2) Value is based on the difference  between the Option  exercise price and the
fair market  value per share of Common Stock on January 31, 2000  multiplied  by
the number of shares underlying the Option.

                              DIRECTOR COMPENSATION

     Directors  who are our  employees do not receive any monetary  compensation
for  serving on the Board or any of its  committees.  Directors  who are not our
employees  (currently  Messrs.  Thomas,  Berens,  Dooley and Mauran)  receive an
annual  retainer  of $3,000  and a fee of $500 for each  meeting of the Board of
Directors  or a  committee  of the  Board of  Directors  attended.  The Board of
Directors also reimburses all directors for all expenses  incurred in connection
with their  activities as  directors.  Under the terms of the  Directors'  Plan,
non-employee  directors  currently  receive  stock  options for 7,000  shares of
Common Stock upon their  initial  election to the Board of  Directors  and stock
options for 7,500 shares of Common Stock  annually upon  reelection to the Board
of Directors at the annual meeting of  shareholders.  All options  granted under
the Directors' Plan are exercisable one year from the date of grant.  During the
fiscal  year ended  January  31,  2000,  upon their  reelection  to the Board of
Directors at the annual meeting of  shareholders  in June 1999,  each of Messrs.
Thomas,  Berens,  Dooley  and  Mauran  were  granted  stock  options  under  the
Directors'  Plan  for  7,500.  In  addition,  upon  reelection  to the  Board of
Directors  at the annual  meeting  of  shareholders  in June 2000,  each of such
directors were granted stock options under the Directors' Plan for 7,500 shares.
If Proposal  Four is approved the  non-employee  directors  will  receive  stock
options for 15,000 shares of Common Stock in connection with their reelection to
the Board of Directors.

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Mr. Fred Berens  served as a member of the  Compensation  Committee  of the
Board of Directors for the fiscal year ended  January 31, 2000.  Mr. Berens owns
$546,000  principal  amount of the Company's 7.5%  Convertible  Debentures.  See
"Certain Relationships and Related Transactions."

             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Compensation Committee submitted the following report for fiscal 2000:

     The function of the Compensation Committee is to determine the compensation
of our senior  management  and other key personnel who have  contributed  to our
performance,  including  bonuses,  and to administer our 1995 Stock Option Plan.
Our executive  compensation  program consists of three primary components:  base
salaries,  bonuses and grants of stock options.  In the past, certain members of
management  have also received  vehicles or car  allowances.  Bonuses for senior
management  and other key  personnel  are  allocated  from our Bonus  Pool.  The
Compensation  Committee  may  also,  in  its  discretion,   supplement  monetary
compensation  with  incentive  compensation  in the  form of the  grant of stock
options under the 1995 Plan. All of the components of executive compensation are
designed to facilitate  fulfillment of the compensation  objectives of the Board
of Directors and the  Compensation  Committee,  which  objectives  include:  (i)
providing market  competitive  compensation to attract and retain key management
personnel; (ii) relating management compensation to the achievement of our goals
and our  performance;  and (iii) aligning the interests of management with those
of our shareholders.

     The  determination  of  the  total  compensation  package  for  our  senior
management  and other key personnel was made after  reviewing and  considering a
number of factors,  including our performance,  achievement of our goals and the
individual's  contribution to the achievement of our goals, job  responsibility,
level of individual  performance,  compensation levels at competitive companies,
as well as  companies  of similar  size to us, and our  historical  compensation
levels.  Following the completion of the fiscal year, the Compensation Committee
met with the President and Chief Executive Officer to review his recommendations
with respect to the  compensation  package for members of senior  management and
other of our key  personnel.  The  Compensation  Committee  then  determined the
allocation of bonuses from the Bonus Pool and the grant of stock options.  Other
than  the  Bonus  Pool,  which  is  specifically  tied to our  performance,  the
compensation  decisions for fiscal 2000 were based upon an overall review of all
of the relevant factors without giving specific weight to any one factor.


                                       42
<PAGE>


     In its allocation of the Bonus Pool and the decision on the individuals who
should  receive,  and the  amounts  of,  stock  option  grants for  fiscal  2000
performance,   the  Compensation   Committee   considered   additional  factors,
including,  (i) that,  commensurate with our growth in sales,  profitability and
operations,  a greater  number of management  personnel  and key employees  made
significant  contributions  to us in  fiscal  2000,  (ii) the  contributions  of
certain key  executives  whose monetary  compensation  had not been adjusted for
some time, and (iii) the form of incentive  compensation  most appropriate for a
specific individual.  Based on all of these factors, the Compensation  Committee
allocated  the Bonus  Pool and  granted  stock  options  to a greater  number of
individuals  than in past years. For fiscal 2000  performance,  the Compensation
Committee  granted  options  for a total of  590,000  shares  of  Common  Stock,
including 375,000 to the Named Executives.  The period for full vesting of these
option grants was extended from two to three years. The Compensation Committee's
stock option grants  reflected in the Summary  Compensation  Table for the Named
Executives for the fiscal year ended January 31, 2000 were granted in March 1999
and were based primarily on fiscal 1999 performance.

     The  compensation  of  our  President  and  Chief  Executive   Officer  was
determined  based  on  the  above-described  factors.  Based  on  his  long-term
commitment to us and significant  contributions  during fiscal 2000,  including,
among other  things,  with  respect to our record  levels of  profitability  and
continued   improvements   in  supply   chain   management,   sales  growth  and
relationships  with its top retailers,  the  development of  relationships  with
fragrance suppliers,  and operational and management initiatives,  including our
new e-commerce and internet initiatives,  the Compensation Committee allocated a
bonus of $200,000 and granted a stock option for 150,000  shares of Common Stock
to Mr. Beattie in March 2000  exercisable in thirds after each  succeeding  year
from the date of grant.

     At the Compensation  Committee meeting held in March 2000, the Compensation
Committee  also  adopted  and  the  Board  approved   certain   changes  to  our
compensation  structure  for  the  current  fiscal  year  2001,  including,  (i)
establishing  potential bonus ranges based on the person's job responsibilities,
(ii) establishing specific criteria for the determination of bonuses, including,
percentages  based on our  performance  and  percentages  based on the  person's
attainment of certain key performance  indicators,  and (iii)  standardizing our
car allowance  program.  The Compensation  Committee believes that these changes
will provide both greater  incentives  for employees to focus on the  collective
goal of improving our performance and greater  certainty in understanding how to
achieve  those  personal  goals  which will most  benefit us. In  addition,  the
Compensation  Committee believes that these changes will assist us in continuing
to attract and retain top managerial talent.

                                                       Fred Berens
                                                     George Dooley


                                PERFORMANCE GRAPH

     NOTE:  Prior to the Merger,  our  predecessor,  Suave Shoe  Corporation had
discontinued its shoe manufacturing and distribution operations.  Our management
believes that  reflecting our total return data relating to the shoe  operations
prior to the Merger would be of no relevance to our shareholders and potentially
misleading.  Accordingly,  our management has omitted all historical  data which
does not relate to our fragrance  operations  following the Merger and has begun
the  performance  graph  comparison as of the effective date of the Merger.  The
performance  graph data set forth below compares the  cumulative  total returns,
including the reinvestment of dividends,  of the Common Stock with the companies
in The Nasdaq Stock Market (U.S.) Index and with four peer group  companies (the
"Peer Group"),  which include:  Allou Health & Beauty Care,  Inc.; Jean Philippe
Fragrances,  Inc.; Parlux Fragrances,  Inc.; and Perfumania,  Inc. (now known as
eCom Ventures,  Inc.). The Peer Group consists of companies engaged in fragrance
manufacturing,  distribution and sales with similar market capitalizations to us
at the beginning of the  comparative  period.  The comparison  covers a 50-month
period  from the  November  30, 1995  effective  date of the Merger in which our
operations  became the  fragrance  operations  of the Company  until January 31,
2000,  and is based on an assumed  $100  investment  on November 30, 1995 in The
Nasdaq Stock Market  (U.S.) Index,  the Peer Group and in the Common Stock.  The
Common Stock is listed on Nasdaq under the symbol "FRAG."


                                       43
<PAGE>


                                    CUMULATIVE TOTAL RETURN
<TABLE>
<CAPTION>
------------------------------ ---------- --------- --------- --------- -------- ----------
                                 11/95       1/96     1/97      1/98      1/99     1/00
------------------------------ ---------- --------- --------- --------- -------- ----------
<S>                               <C>        <C>      <C>       <C>       <C>       <C>
FRENCH FRAGRANCES, INC.           100        141      168       235       170       139
------------------------------ ---------- --------- --------- --------- -------- ----------
 PEER GROUP                       100         99       70        57        90       85
------------------------------ ---------- --------- --------- --------- -------- ----------
NASDAQ NATIONAL MARKET (U.S.)     100        100      131       155       242       377
------------------------------ ---------- --------- --------- --------- -------- ----------
</TABLE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     We have, and may continue to be, engaged in transactions  with  affiliates.
Our policy with regard to  transactions  with affiliates is to require that such
transactions be on terms no less favorable to us than those that would have been
obtained in a comparable transaction by us with an unrelated third party.

     In August 1998,  National Trading, a corporation  controlled by Mr. Kravec,
one of our  directors,  sold a facility  that  formerly  served as our executive
offices  to an  unaffiliated  third  party.  We had an option to  purchase  that
facility.  As part of the consideration for relinquishing our option to purchase
the facility,  National  Trading issued to us a promissory note in the aggregate
principal amount of $300,000. The note is payable upon demand and bears interest
at 8.5% per annum. At January 31, 2000,  $100,000  principal amount of the note,
plus accrued interest of $16,000, was outstanding, which represented the highest
amount outstanding during the fiscal year ended January 31, 2000.

     At January 31, 2000, we had outstanding  approximately $4,779,000 aggregate
principal amount of our 7.5% Convertible Debentures, of which:

     o    $2,184,000 in aggregate  principal amount were owned by Mr. Kravec and
          National Trading,

     o    $546,000 in aggregate  principal amount were owned by Mr. Berens,  one
          of our directors,

     o    $798,942 in aggregate  principal amount were owned by Mr. Mauran,  one
          of our directors, and Devonshire Trust, a trust of which Mr. Mauran is
          a trustee, and

     o    $8,374 in aggregate  principal  amount were owned by Mr. Beattie,  our
          Chairman, President and Chief Executive Officer.

     On February 9, 2000, we repurchased the 7.5%  Convertible  Debentures owned
by  Mr.  Kravec  and  National  Trading  for  an  aggregate  purchase  price  of
$2,652,000.

     During the fiscal year ended  January 31,  1999,  we provided  loans to Mr.
Scott Beattie,  our Chairman,  Chief  Executive  Officer and  President,  in the
aggregate  principal  amount of  $500,000  for payment of certain  Canadian  tax
liabilities  resulting from his relocation to Florida.  At January 31, 2000, the
principal  amount  of loans  outstanding  and  accrued  interest  were  $556,000
cumulatively.  The loans  accrue  interest at 8.5% per annum and mature in March
2001.

         CERTAIN LIMITATIONS ON DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     With certain  exceptions,  Section  162(m) of the Code limits our deduction
for compensation paid to certain executive  officers in excess of $1 million per
executive per taxable year (including any deduction with respect to the exercise
of a NSO or the  disqualifying  disposition  of stock  purchased  pursuant to an
ISO).  This  limitation  would not apply to  options  granted  under the Plan if
shareholder approval of Proposal 3 is obtained.


                                       44
<PAGE>


                              INDEPENDENT AUDITORS

     Representatives  of  Deloitte  &  Touche  LLP,  the  Company's  independent
auditors,  are  expected to be present at the Special  Meeting and will have the
opportunity  to  make  a  statement,  if  they  so  desire.  In  addition,  such
representatives  are expect to be available to respond to appropriate  questions
from those attending the Special Meeting.

                         2001 PROPOSALS OF SHAREHOLDERS

     Shareholder proposals to be considered for inclusion in our proxy materials
for our 2001 Annual Meeting of Shareholders must be received by us by January 6,
2001.

                                 OTHER BUSINESS

     The Board of Directors is not aware of any matters that may be presented at
the Special  Meeting other than those described in the Notice of Special Meeting
of Shareholders  enclosed herewith.  If, however,  any other matters do properly
come before the Special Meeting, or any adjournment or adjournments  thereof, it
is  intended  that the  persons  named as proxies  will vote,  pursuant to their
discretionary authority, according to their best judgment and in our interests.

                             ADDITIONAL INFORMATION

     All of the  expenses  involved in  preparing,  assembling  and mailing this
proxy statement and the  accompanying  materials will be paid by us. In addition
to  solicitation  by mail,  our  directors,  officers and regular  employees may
solicit proxies by telephone,  telegram or by personal interviews.  Such persons
will receive no additional  compensation  for such  services.  We will reimburse
brokers and certain  other  persons for their costs and  expenses in  forwarding
proxy materials to the beneficial  owners of Common Stock held of record by such
persons.

                                    By Order of the Board of Directors,



                                    Oscar E. Marina
                                    Secretary

Miami Lakes, Florida
November ___, 2000


                                       45
<PAGE>


REVOCABLE PROXY

                             FRENCH FRAGRANCES, Inc.

        SPECIAL MEETING OF SHAREHOLDERS, DECEMBER __, 2000 AT 10:30 A.M.

The undersigned  shareholder of French  Fragrances,  Inc. (the "Company") hereby
appoints  Oscar E.  Marina  and Joel B.  Ronkin as  proxies,  each with power of
substitution and revocation, to represent the undersigned at the Special Meeting
of  Shareholders  of French  Fragrances,  Inc.  to be held at the our  principal
executive offices located at 14100 N.W. 60th Avenue, Miami Lakes, Florida, 33014
on December  __, 2000 at 10:30 A.M.  (local  time),  and at any  adjournment  or
postponement  thereof,  with  authority  to vote all shares held or owned by the
undersigned in accordance with the directions indicated herein.

THIS PROXY WHEN PROPERLY  EXECUTED  WILL BE VOTED IN THE MANNER  DIRECTED BY THE
UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTIONS  ARE  INDICATED,  THIS PROXY WILL BE
VOTED FOR THE APPROVAL OF PROPOSAL  ONE,  FOR THE APPROVAL OF PROPOSAL  TWO, FOR
THE  APPROVAL OF PROPOSAL  THREE AND FOR THE APPROVAL OF PROPOSAL  FOUR,  AND ON
OTHER  MATTERS  PRESENTED  FOR A VOTE,  IN  ACCORDANCE  WITH THE JUDGMENT OF THE
PERSON ACTING UNDER THIS PROXY.

Each shareholder giving a proxy has the power to revoke it at any time before it
is voted,  either in person at the  Special  Meeting,  by written  notice to the
Secretary  of French  Fragrances,  Inc. or by delivery of a  later-dated  proxy.
Attendance at the Special Meeting without further action will not  automatically
revoke a proxy.

                                (attached hereto)




                                       46
<PAGE>


                                                                Please mark your
                                                          [ x ]      votes as in
                                                                    this example


          FRENCH FRAGRANCES, INC. RECOMMENDS A VOTE "FOR" PROPOSAL ONE.

     Proposal to approve the issuance or potential issuance of our common shares
in an amount greater than 20% of the number of our outstanding  common shares in
connection  with the our  acquisition  of the  Elizabeth  Arden skin  treatment,
cosmetics and fragrance  brands,  the Elizabeth  Taylor fragrance brands and the
White Shoulders fragrance brand and related assets and liabilities from Conopco,
Inc. and other affiliates of Unilever, N.V.

          FOR                    AGAINST                         ABSTAIN
          [_]                      [_]                             [_]
--------------------------------------------------------------------------------


          FRENCH FRAGRANCES, INC. RECOMMENDS A VOTE "FOR" PROPOSAL TWO.

     Proposal to approve an amendment  to our Amended and  Restated  Articles of
Incorporation to change the our corporate name from "French Fragrances, Inc." to
"Elizabeth Arden, Inc." subject to the consummation of the Arden acquisition.

          FOR                    AGAINST                         ABSTAIN
          [_]                      [_]                              [_]
--------------------------------------------------------------------------------


         FRENCH FRAGRANCES, INC. RECOMMENDS A VOTE "FOR" PROPOSAL THREE

     Proposal to ratify the adoption  and  approval of our 2000 Stock  Incentive
Plan

          FOR                     AGAINST                        ABSTAIN
          [_]                      [_]                              [_]
--------------------------------------------------------------------------------


          FRENCH FRAGRANCES, INC. RECOMMENDS A VOTE "FOR" PROPOSAL FOUR

     Proposal to approve an amendment to our Non-Employee  Director Stock Option
Plan to  increase  (i) the number of shares of common  stock which may be issued
pursuant to stock options  granted under such plan from 200,000 to 500,000,  and
(ii) the number of shares of common  stock  exercisable  in  connection  with an
eligible  director  being  re-elected  to our Board of Directors at a subsequent
annual meeting of shareholders from 7,500 to 15,000.

          FOR                     AGAINST                         ABSTAIN
          [_]                      [_]                               [_]
--------------------------------------------------------------------------------



                                       47
<PAGE>


                    Dated: December __, 2000


                    ----------------------------------
                         (Signature)


                    ----------------------------------
                         (Signature if held jointly)

                    The  signature  should  agree  with the  name on your  stock
                    certificate.  If shares are held jointly,  each  shareholder
                    should sign. If acting as attorney, executor, administrator,
                    trustee,   guardian,  etc.,  you  should  so  indicate  when
                    signing.  If the signer is a  corporation,  please  sign the
                    full  corporate  name  by  President  or  other   authorized
                    officer.  If the  signer is a  partnership,  please  sign in
                    partnership name by authorized person.




                                       48


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