FRENCH FRAGRANCES INC
PRES14A, EX-99, 2000-11-22
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                                    Exhibit A

                                Fairness Opinion

                                             October 30, 2000

Board of Directors
French Fragrances, Inc.
14100 NW 60th Avenue
Miami Lakes, Florida 33014

Dear Sirs:

     You have requested our opinion as to the fairness from a financial point of
view to French  Fragrances,  Inc. (the  "Company") and its  stockholders  of the
consideration  to be paid by the Company  pursuant to the terms of the  Purchase
Agreement, to be dated as of October 30, 2000 (the "Agreement"),  by and between
Conopco, Inc. ("Conopco"),  a New York corporation and a subsidiary of Unilever,
N.V., a Netherlands corporation ("Unilever"),  and the Company pursuant to which
the Company  will  acquire  certain  assets and assume  certain  liabilities  of
Conopco  and  its  affiliates  relating  to  the  manufacturing,  marketing  and
distribution of fragrance,  skin treatment, bath and body and cosmetic products,
including (i) the Elizabeth  Arden brand of fragrances,  skincare and cosmetics,
(ii) the  Elizabeth  Taylor  fragrance  brands  and (iii)  the  White  Shoulders
fragrance  brand,  as more  fully  set  forth in the  Agreement  (together,  the
"Business").

     Pursuant to the Agreement, the Company will acquire the Arden business from
Conopco for cash consideration of $250,000,000,  subject to certain  adjustments
pursuant  to the  Agreement,  which  we  understand  will  result  in  the  cash
consideration  being approximately  $183,000,000 (the "Cash  Consideration") and
the issuance of (i) Series D Convertible  Preferred  Stock,  to be issued by the
Company,   with  an  aggregate   liquidation   preference  of  $50,000,000  (the
"Convertible  Preferred")  and (ii)  potentially,  warrants or other  securities
issued in accordance with the adjustment mechanisms described in Schedule 2.3 of
the   Agreement   (together   with  the   Convertible   Preferred,   the  "Stock
Consideration;"  the Stock  Consideration  together with the Cash Consideration,
the "Consideration").

     In arriving at our opinion,  we have  reviewed the draft dated  October 30,
2000 of the Agreement. We have also reviewed the draft dated October 30, 2000 of
the Articles of  Amendment to the Amended and Restated  Articles of the Company.
We also  have  reviewed  financial  and  other  information  that  was  publicly
available  or furnished  to us by the  Company,  Conopco and Unilever  including
information  provided  during  discussions  with  Company,  Conopco and Unilever
managements.  Included in the information  provided during  discussions with the
respective  managements were certain financial projections of the Arden business
for the period  beginning the fourth  quarter of fiscal year 2001 and ending the
fourth  quarter of fiscal year 2010,  prepared by the Companys  management,  and
certain financial projections of the Company for the period beginning the fourth
quarter of fiscal  year 2001 and ending the fourth  quarter of fiscal  year 2010
prepared by the management of the Company.  We have assumed the  availability to
the Company of certain deductions for federal tax purposes. In addition, we have
compared  certain  financial  and  securities  data of the  Company  and certain
financial  data  of the  Arden  business  with  various  other  companies  whose
securities are traded in public


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markets,  reviewed  prices  paid in  certain  other  business  combinations  and
conducted such other financial studies, analyses and investigations as we deemed
appropriate for purposes of this opinion.

     In rendering our opinion,  we have relied upon and assumed the accuracy and
completeness of all of the financial and other information that was available to
us from public  sources,  that was  provided to us by the  Company,  Conopco and
Unilever, or that was otherwise reviewed by us and have assumed that the Company
is not aware of any information  prepared by it or its other advisors that might
be material to our opinion that has not been made  available to us. With respect
to the financial  projections  supplied to us, we have relied on representations
that they have been reasonably  prepared on bases  reflecting the best currently
available  estimates  and  judgments as to the future  operating  and  financial
performance  of the  Company  and  the  Arden  business  on  both a  growth  and
non-growth  basis.  We have  not  assumed  any  responsibility  for  making  any
independent   evaluation  of  any  assets  or  liabilities  or  for  making  any
independent verification of any of the information reviewed by us.

     Our opinion is necessarily based on economic,  market,  financial and other
conditions as they exist, and on the information made available to us as of, the
date  of  this  letter.  It  should  be  understood  that,  although  subsequent
developments may affect the conclusion  reached in this opinion,  we do not have
any obligation to update, revise or reaffirm this opinion unless requested to do
so under our  engagement  letter.  We are expressing no opinion herein as to the
fair market value of the Convertible Preferred. Our opinion does not address the
relative  merits of the  acquisition  and the other  business  strategies  being
considered by the Company's Board of Directors,  nor does it address the Board's
decision to proceed  with the  acquisition.  Our opinion  does not  constitute a
recommendation to any stockholder as to how such stockholder  should vote on any
matter relating to the proposed transaction.

     Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ"), as part of its
investment banking services, is regularly engaged in the valuation of businesses
and securities in connection with mergers,  acquisitions,  underwritings,  sales
and  distributions  of listed and unlisted  securities,  private  placements and
valuations  for  corporate  and other  purposes.  DLJ has  performed  investment
banking and other services for the Company in the past and has been  compensated
for such services.  DLJ or certain of its affiliates  have,  with Fleet National
Bank and its affiliates,  provided the Company with a $160.0 million bridge loan
commitment and a $175.0 million  Senior  Secured Credit  Facility  commitment to
fund the consummation of the acquisition.

     Based upon the foregoing and such other factors as we deem relevant, we are
of the opinion that the  Consideration to be paid by the Company pursuant to the
Agreement is fair to the Company and its stockholders  from a financial point of
view.

                                    Very truly yours,

                                    DONALDSON, LUFKIN & JENRETTE
                                    SECURITIES CORPORATION



                                    By:__________________________
                                        George Petrides
                                        Managing Director





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