ADVANTA CORP
424B3, 1996-08-06
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated August 2, 1996             Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and               File No. 333-05701
Prospectus Supplement dated July 8, 1996)


                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
<TABLE>
=============================================================================
<S>                                             <C> 
Principal Amount: $5,000,000                    Initial Interest Rate: To be determined 8/5/96
Agent's Discount or Commission: $15,000         Stated Maturity Date:  8/9/99
Net Proceeds to Issuer: $4,985,000              Original Issue Date: 8/7/96
Issue Price: 100%                               Trade Date:  8/2/96                     
=============================================================================
Calculation Agent: Chase Manhattan Bank         Cusip No.:  00756QBT4
</TABLE>
Interest Calculation:

<TABLE>
   <S>                                         <C>
   [X]  Regular Floating Rate Note             [ ]  Floating Rate/Fixed Rate Note 
                                                      (Fixed Rate Commencement Date):
   [ ]  Inverse Floating Rate Note                    (Fixed Interest Date): 
          (Fixed Interest Rate):

   [ ]  Other Floating Rate Note (see attached)

Interest Rate Basis:
   [ ]  CD Rate                                [ ]  Commercial Paper Rate 
   [ ]  Eleventh District Cost of Funds Rate   [ ]  Federal Funds Rate 
   [ ]  LIBOR Index Currency:                 
   [ ]  LIBOR Reuters                          [ ]  Treasury Rate

   [X]  LIBOR Telerate
                                               [ ]  Other:
   [ ]  CMT Rate
              Designated CMT Telerate Page:
              Designated CMT Maturity Index:
</TABLE>

Initial Interest Reset Date:  11/7/96               Spread (+/-): +0.3500% 
Interest Reset Dates: The 7th day of each           Spread Multiplier: N/A
                      November, February,           Maximum Interest Rate:  N/A 
                      May and August up to and      Minimum Interest Rate:  N/A
                      including May 7, 1999

Interest Payment Dates: The 7th day of each November, February,
                        May and August until May 7, 1999 with a final interest
                        payment on August 9, 1999

Index Maturity: 3-Month LIBOR






<PAGE>   2
Day Count Convention:
   [ ]     30/360 for the period from         to 
   [X]     Actual/360 for the period from  8/7/96 to 8/8/99 
   [ ]     Actual/Actual for the period from               to

Redemption:
   [X]     The Notes cannot be redeemed prior to the Stated Maturity Date.  
   [ ]     The Notes may be redeemed prior to the Stated Maturity Date.
           Initial Redemption Date:
           Initial Redemption Percentage: _____% 
           Annual Redemption Percentage Reduction:   ____% until Redemption 
           Percentage is 100% of the principal amount.
Repayment:

   [X]     The Notes cannot be repaid prior to the Stated Maturity Date.
   [ ]     The Notes can be repaid prior to the Stated Maturity Date at
           the option of the holder of the Notes.
           Optional Repayment Date(s): 
           Repayment Price: ________%

Currency:

   Specified Currency:  U.S. Dollars
   (If other than U.S. dollars, see attached)

   Minimum Denominations:  N/A
   (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

   [ ]    Yes      [X]     No

   Total Amount of OID:
   Yield to Maturity:
   Initial Accrual Period:

Form:

   [X]     Book Entry       [ ]      Certificated

Agent acting in the capacity as indicated below:

   [X]     Agent            [ ]      Principal

If as Principal:

   [ ]     The Notes are being offered at varying prices related to
           prevailing market prices at the time of resale.

   [ ]     The Notes are being offered at a fixed initial public offering
           price of _____% of principal amount.





<PAGE>   3
If as Agent:

         The Notes are being offered at a fixed initial public offering price
         of 100% of principal amount.

[X]     Other Provisions:    Prudential Securities Incorporated

                 [ ]  Salomon Brothers Inc

                              [ ]  CS First Boston

                                        [ ]  Donaldson, Lufkin & Jenrette
                                                  Securities Corporation

                                                       [ ] Merrill Lynch & Co.







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