ADVANTA CORP
424B3, 1996-08-06
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated August 2, 1996             Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and              File No. 333-05701
Prospectus Supplement dated July 8, 1996)


                                 ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE
===============================================================================

Principal Amount:  $16,000,000                     Interest Rate: 6.3840%
Agent's Discount or Commission:  $32,000           Stated Maturity Date: 8/7/98
Net Proceeds to Issuer:  $15,968,000               Original Issue Date: 8/7/96
Issue Price: 100%                                  Trade Date:  8/2/96 
===============================================================================
Interest Payment Dates:  The 7th day of each       Cusip No.:  00756QBU1
                         February and August


Day Count Convention:
        [X]    30/360 for the period from 8/7/96  to 8/6/98 
        [ ]    Actual/360 for the period from      to 
        [ ]    Actual/Actual for the period from     to
Redemption:
        [X]    The Notes cannot be redeemed prior to the Stated Maturity Date.
        [ ]    The Notes may be redeemed prior to the Stated Maturity Date.
               Initial Redemption Date: 
               Initial Redemption Percentage: 
               Annual Redemption Percentage Reduction: ____% until Redemption
               Percentage is 100% of the principal amount.
Optional Repayment:
        [X]    The Notes cannot be repaid prior to the Stated Maturity Date.
        [ ]    The Notes can be repaid prior to the Stated Maturity Date at 
               the option of the holder of the Notes.
               Option Repayment Dates:
               Repayment Price: ____%

Currency:

        Specified Currency:  United States Dollars 
          (If other than U.S. dollars, see attached)
        Minimum Denominations:
          (Applicable only if Specified Currency is other than U.S. dollars)
        Original Issue Discount:
               [ ] Yes     [X]  No

        Total Amount of OID:
        Yield to Maturity:
        Initial Accrual Period:
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Form:

        [X]    Book Entry    [ ] Certificated

Agent acting in the capacity as indicated below:

        [X]    Agent         [ ] Principal

If as Principal:

        [ ]   The Notes are being offered at varying prices related to
              prevailing market prices at the time of resale.

        [ ]   The Notes are being offered at a fixed initial public offering
              price of ____% of principal amount.

If as Agent:

        The Notes are being offered at a fixed initial public offering price of
        100% of principal amount.

    [ ]   Other Provisions:

          [ ]  Salomon Brothers Inc

                              [ ]  CS First Boston

                                           [ ]  Donaldson, Lufkin & Jenrette 
                                                    Securities Corporation

                                                        [X] Merrill Lynch & Co.


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