ADVANTA CORP
424B3, 1996-09-27
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated September 25, 1996                     Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                       File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
<TABLE>
<S>                                                         <C>
==========================================================================================================

Principal Amount: $5,000,000                                Initial Interest Rate: To be determined as of 9/26/96
Agent's Discount or Commission: $15,000                     Stated Maturity Date:  9/30/99
Net Proceeds to Issuer: $4,985,000                          Original Issue Date: 9/30/96
Issue Price: 100%                                           Trade Date:  9/25/96
==========================================================================================================
Calculation Agent: Chase Manhattan Bank                     Cusip No.:  00756QCJ5

Interest Calculation:

         / X/    Regular Floating Rate Note                 /  /    Floating Rate/Fixed Rate Note
                                                                      (Fixed Rate Commencement Date):
         /  /    Inverse Floating Rate Note                           (Fixed Interest Date):
                   (Fixed Interest Rate):

         /  /    Other Floating Rate Note (see attached)

Interest Rate Basis:

         /  /    CD Rate                                    /  /    Commercial Paper Rate

         /  /    Eleventh District Cost of Funds Rate       /  /    Federal Funds Rate

         /  /    LIBOR                 Index Currency:

         /  /    LIBOR Reuters                              /  /    Treasury Rate

         / X/    LIBOR Telerate
                                                            /  /    Other:
         /  /    CMT Rate
                          Designated CMT Telerate Page:
                          Designated CMT Maturity Index:

Initial Interest Reset Date:  December 30, 1996                     Spread (+/-):  +0.3800%
Interest Reset Dates:    The 30th day of each                       Spread Multiplier: N/A
                         December, March, June                      Maximum Interest Rate:  N/A
                         and September up to and                    Minimum Interest Rate:  N/A
                         including June 30, 1999
</TABLE>

Interest Payment Dates:  The 30th day of each December, March, June and
                         September, with a final interest payment on
                         September 30, 1999

Index Maturity: 3-Month LIBOR
<PAGE>   2
Day Count Convention:

         /  /    30/360 for the period from              to

         / X/    Actual/360 for the period from  9/30/96 to 9/29/99

         /  /    Actual/Actual for the period from       to

Redemption:

         /X/     The Notes cannot be redeemed prior to the Stated Maturity
                 Date.

         / /     The Notes may be redeemed prior to the Stated Maturity Date.
                 Initial Redemption Date:
                 Initial Redemption Percentage: _____%
                 Annual Redemption Percentage Reduction:   ____% until
                 Redemption
                 Percentage is 100% of the principal amount.
Repayment:

         / X/    The Notes cannot be repaid prior to the Stated Maturity Date.

         /  /    The Notes can be repaid prior to the Stated Maturity Date at
                 the option of the holder of the Notes.
                 Optional Repayment Date(s):
                 Repayment Price: ________%

Currency:

         Specified Currency:  U.S. Dollars
         (If other than U.S. dollars, see attached)

         Minimum Denominations:  N/A
         (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

         / /    Yes      /X/     No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:

Form:

         /X/     Book Entry       / /     Certificated

Agent acting in the capacity as indicated below:

         /X/     Agent            / /     Principal

If as Principal:

         /  /    The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         /  /    The Notes are being offered at a fixed initial public offering
                 price of _____% of principal amount.





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If as Agent:

         The Notes are being offered at a fixed initial public offering price
of 100% of principal amount.

/ X /    Other Provisions:  Prudential Securities Incorporated

                /  /  Salomon Brothers Inc

                             /  /  CS First Boston

                                       /  / Donaldson, Lufkin & Jenrette
                                               Securities Corporation

                                                      /  / Merrill Lynch & Co.




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