ADVANTA CORP
424B3, 1996-09-27
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1

Pricing Supplement dated September 26, 1996                     Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                       File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
<TABLE>
<S>                                                         <C>
=================================================================================================================
Principal Amount: $10,000,000                               Initial Interest Rate: To be determined as of 9/27/96
Agent's Discount or Commission: $20,000                     Stated Maturity Date:  10/01/98
Net Proceeds to Issuer: $9,980,000                          Original Issue Date: 10/01/96
Issue Price: 100%                                           Trade Date:  9/26/96
=================================================================================================================
Calculation Agent: Chase Manhattan Bank                     Cusip No.:  00756QCK2

Interest Calculation:

         / X/    Regular Floating Rate Note                 /  /    Floating Rate/Fixed Rate Note
                                                                     (Fixed Rate Commencement Date):
         /  /    Inverse Floating Rate Note                          (Fixed Interest Date):
                   (Fixed Interest Rate):

         /  /    Other Floating Rate Note (see attached)

Interest Rate Basis:

         /  /    CD Rate                                    /  /    Commercial Paper Rate

         /  /    Eleventh District Cost of Funds Rate       /  /    Federal Funds Rate

         /  /    LIBOR                 Index Currency:

         /  /    LIBOR Reuters                              /  /    Treasury Rate

         / X/    LIBOR Telerate
                                                            /  /    Other:
         /  /    CMT Rate
                          Designated CMT Telerate Page:
                          Designated CMT Maturity Index:

Initial Interest Reset Date:  January 1, 1997                       Spread (+/-):  +0.3200%
Interest Reset Dates:   The 1st day of each                         Spread Multiplier: N/A
                        January, April, July                        Maximum Interest Rate:  N/A
                        and October up to and                       Minimum Interest Rate:  N/A
                        including July 1, 1998
</TABLE>

Interest Payment Dates: The 1st day of each January, April, July and October,
                        with a final interest payment on October 1, 1998

Index Maturity: 3-Month LIBOR
<PAGE>   2
Day Count Convention:

         /  /    30/360 for the period from                      to

         / X/    Actual/360 for the period from  10/01/96 to 9/30/98

         /  /    Actual/Actual for the period from               to

Redemption:

         /X/     The Notes cannot be redeemed prior to the Stated Maturity
                 Date.

         /  /    The Notes may be redeemed prior to the Stated Maturity Date.
                 Initial Redemption Date:
                 Initial Redemption Percentage: _____%
                 Annual Redemption Percentage Reduction:   ____% until
                 Redemption
                 Percentage is 100% of the principal amount.
Repayment:

         / X/    The Notes cannot be repaid prior to the Stated Maturity Date.

         /  /    The Notes can be repaid prior to the Stated Maturity Date at
                 the option of the holder of the Notes.
                 Optional Repayment Date(s):
                 Repayment Price: ________%

Currency:

         Specified Currency:  U.S. Dollars
         (If other than U.S. dollars, see attached)

         Minimum Denominations:  N/A
         (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

         /  /    Yes      /X/     No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:

Form:

         /X/     Book Entry       /  /     Certificated

Agent acting in the capacity as indicated below:

         /X/     Agent            /  /     Principal

If as Principal:

         /  /    The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         /  /    The Notes are being offered at a fixed initial public offering
                 price of _____% of principal amount.





<PAGE>   3
If as Agent:

         The Notes are being offered at a fixed initial public offering price
of 100% of principal amount.

/ X /    Other Provisions:  Goldman Sachs & Co.

              /  /  Salomon Brothers Inc

                           /  /  CS First Boston

                                      /  / Donaldson, Lufkin & Jenrette
                                               Securities Corporation

                                                     /  / Merrill Lynch & Co.



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