ADVANTA CORP
10-K, 1996-03-28
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1





                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-K

(Mark One)

[ X ]   Annual report pursuant to Section 13 or 15(d) of the Securities
        Exchange Act of 1934
        [Fee Required] for the fiscal year ended December 31, 1995  or
                                                 ------------------

[   ]   Transition report pursuant to Section 13 or 15(d) of the Securities
        Exchange Act of 1934
        [No Fee Required] for the transition period from ________ to _________

        Commission File No. 0-14120
 
                                     Advanta Corp.
        ----------------------------------------------------------------------
                 (Exact name of Registrant as specified in its Charter)

<TABLE>
          <S>                                        <C>
                      Delaware                                  23-1462070                 
        -----------------------------------          ------------------------------------
          (State or other jurisdiction of            (I.R.S. Employer Identification No.)
           organization)
</TABLE>

<TABLE>
        <S>                                                                        <C>
        Five Horsham Business Center, 300 Welsh Road, Horsham, Pennsylvania              19044     
        -------------------------------------------------------------------        ----------------
                     (Address of principal executive offices)                          (Zip Code)
</TABLE>

         Registrant's telephone number, including area code: (215) 657-4000

         Securities registered pursuant to Section 12 (b) of the Act:

<TABLE>
<CAPTION>
        Title of each class                                     Name of each exchange on which registered
               <S>                                                    <C>
               None                                                   N/A
</TABLE>

         Securities registered pursuant to Section 12(g) of the Act:

                      Class A Common Stock, $.01 par value
                      Class B Common Stock, $.01 par value
            6 3/4% Convertible Class B Preferred Stock, Series 1995
          (Stock Appreciation Income Linked Securities (SAILS)(SM))
- - ------------------------------------------------------------------------------
                              (Title of each class)


         Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.      Yes  X       No
                                                   ---         ---

         Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K [  ].
<PAGE>   2
                                                                             2

                                                Advanta Corp. and Subsidiaries


         State the aggregate market value of the voting stock held by
non-affiliates of the registrant. The aggregate market value shall be computed
by reference to the price at which the stock was sold, or the average bid and
asked prices of such stock, as of a specified date within 60 days prior to the
date of filing. (See definition of affiliate in Rule 405.)

         $ 577,899,664.50 as of March 1, 1996 which amount excludes the value
of all shares beneficially owned (as defined in Rule 13d-3 under the Securities
Exchange Act of 1934) by officers and directors of the Company (however, this
does not constitute a representation or acknowledgment that any of such
individuals is an affiliate of the Registrant).

                   (APPLICABLE ONLY TO CORPORATE REGISTRANTS)

         Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of the latest practicable date.

         As of March 1, 1996 there were 17,508,520 shares of the Registrant's
Class A Common Stock, $.01 par value, outstanding and 24,080,365 shares of the
Registrant's Class B Common Stock, $.01 par value, outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE

         List hereunder the following documents if incorporated by reference
and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the
document is incorporated: (1) Any annual report to security holders; (2) Any
proxy or information statement; and (3) Any prospectus filed pursuant to Rule
424(b) or (e) under the Securities Act of 1933.  The listed documents should be
clearly described for identification purposes (e.g., annual report to security
holders for fiscal year ended December 24, 1980).

<TABLE>
<CAPTION>
Document                                                            Form 10-K Reference
- - --------                                                            -------------------
<S>                                                                 <C>
Definitive Proxy Statement relating to the                          Part III, Items 10-13
Registrant's 1996 Annual Meeting of
Stockholders, to be filed pursuant to
Regulation 14A not later than 120 days
following the end of the Registrant's
last fiscal year, and referred
to herein as the "Proxy Statement".
</TABLE>
<PAGE>   3
                                                                               3

                                                  Advanta Corp. and Subsidiaries


                                     PART I
ITEM 1.  BUSINESS.

OVERVIEW

Advanta Corp. (the "Company") serves consumers and small businesses through
innovative products and services primarily via direct, cost effective delivery
systems.  The Company primarily originates and services credit cards and
mortgages.  Other products include small-ticket equipment leasing, credit
insurance and deposit products.  The Company utilizes customer information
attributes including credit assessments, usage patterns, and other
characteristics enhanced by proprietary information to match customer profiles
with appropriate products.   At year end 1995 assets under management totaled
$14 billion.

         Approximately 73% of total revenues are derived from credit cards
marketed through carefully targeted direct mail campaigns.  For the past
several years, the Company's strategy has been to market this product in the
form of a no annual fee, low variable-rate gold card.  The Company has
successfully grown to one of the ten largest issuers of gold cards and ranks
among the top 15 bankcard issuers worldwide.  Mortgage services contributes 9%
of total revenues with a managed loan portfolio of $1.8 billion.  Mortgage
loans are originated directly with consumers, as well as through conduit
relationships and wholesale purchases from brokers and other financial
institutions.

         The Company was incorporated in Delaware in 1974 as Teachers Service
Organization, Inc., the successor to a business originally founded in 1951.  In
January 1988, the Company's name was changed from TSO Financial Corp. to
Advanta Corp.  The Company's principal executive office is located at Five
Horsham Business Center, 300 Welsh Road, Horsham, Pennsylvania 19044-0749.  The
Company's telephone number at its principal executive office is (215) 657-4000.
References to the Company in this Report include its consolidated subsidiaries
unless the context otherwise requires.

ADVANTA PERSONAL PAYMENT SERVICES

During 1995, the Company's consumer credit card unit adopted the name Advanta
Personal Payment Services, which more appropriately captures the unit's mission
and its goal of expansion into new delivery systems.  The credit card, a
vehicle enabling the consumer to transact purchases and facilitate borrowing,
offers utility to the consumer that may move beyond its traditional platform.
For example, "smart" credit cards (credit cards containing a microchip
processor) and on-line payment delivery systems associated with a credit card
account are nascent technologies which may in the future be a part of Advanta
Personal Payment Systems.

         The Company, which has been in the credit card business since 1983,
issues gold (i.e., premium) and standard MasterCard(R)* and VISA(R)* credit
cards nationwide.  The Company has built a substantial cardholder base which,
as of December 31, 1995, totaled 4.8 million accounts and $10.0 billion in
managed receivables.  The gold card strategy has produced a portfolio with 82%
of its balances derived from gold cards.  This contrasts with the bankcard
industry as a whole, which is composed of  43% gold (versus standard) cards. 
The Company believes its concentration of gold card balances to be the highest
among the top twenty bankcard issuers.  The top twenty bankcard issuers, as of
December 31, 1995, accounted for more than 75% of all balances outstanding. 
Both gold and standard accounts undergo the same credit analysis, but gold
accounts have higher initial credit limits because of the cardholders' better
credit quality. In addition, gold accounts generally offer a wider variety of
services to cardholders.  The primary method of account acquisition is direct
mail solicitation.  The Company
         
- - --------------------------
* MasterCard(R) is a federally registered servicemark of MasterCard
International, Inc.;  VISA(R) is a federally registered servicemark of VISA,
U.S.A., Inc.
<PAGE>   4
                                                                               4

                                                  Advanta Corp. and Subsidiaries


generally uses credit scoring by independent third parties and a proprietary
market segmentation and targeting model to target its mailings to profitable
segments of the market.

         In 1982, the Company acquired Colonial National Bank USA ("Colonial
National").  As a national bank, Colonial National has the ability to make
loans to consumers without many of the restrictions found in various state
usury and licensing laws, to negotiate variable rate loans, to generate funds
economically in the form of deposits insured by the Federal Deposit Insurance
Corporation ("FDIC"), and to include in its product mix a MasterCard and VISA
credit card program.    In 1995, the Company chartered Advanta National Bank
("ANB") to complement the credit card activities of Colonial National.  ANB is
a type of limited purpose national bank known as a "credit card bank" whose
lending activities are limited to consumer credit card lending.  See
"Government Regulation -- Colonial National Bank USA and Advanta National
Bank."  Prior to the establishment of ANB, substantially all of the Company's
credit card receivables and bank deposits were originated by Colonial National.
However, at December 31, 1995, ANB accounted for $1.7 billion of the Company's
total of $10.0 billion of managed credit card assets, and $684 million of the
total $1.9 billion of bank deposits.  It is anticipated that in 1996, ANB will
grow to represent a larger percentage of the Company's credit card business.

         MasterCard and VISA license banks, such as Colonial National and ANB
(together the "Banks") and other financial institutions, to issue credit cards
using their trademarks and to utilize their interchange networks.  Cardholders
may use their cards to make purchases at participating merchants or to obtain
cash advances at participating financial institutions.  Cardholders may also
use special credit line drafts issued by the Banks to draw against their Visa
or MasterCard credit lines for cash, purchases or balance transfers.  Each
credit card transaction is submitted to a merchant bank which remits to the
merchant the purchase amount less a merchant discount fee, and submits the
purchase to the card issuing bank for payment through the appropriate
settlement system.  The card issuing bank receives an interchange fee as
compensation for the funding and credit and fraud risk that it takes when its
customers use its credit card.  MasterCard or VISA sets the interchange fee as
a percentage of each card transaction (currently averaging approximately 1.4%).

         The Company generates interest and other income from its credit card
business through finance charges assessed on outstanding loans, interchange
income, cash advance and other credit card fees, and securitization income as
described below.  Credit card income also includes fees paid by credit card
customers for product enhancements they may select, and revenues paid to the
Banks by third parties for the right to market their products to the Company's
credit card customers.

         Most of the Company's MasterCard and VISA credit cards carry no annual
fee, and those credit cards which do include an annual fee generally have lower
fees than those charged by many of the Company's competitors.  The Company
believes that this characteristic of no or low annual fee credit cards has
appealed to consumers, and that the Company's credit cards have also appealed
to consumers because of their competitive interest rates, credit lines, quality
service, and payment terms.

         While the Company believes that its credit card offers will continue
to appeal to consumers for the reasons stated, the Company also notes that for
several years competition has been increasing in the credit card industry.  At
the same time, the U.S. consumer has become a generally more sophisticated and
demanding user of credit.  These forces are likely to produce significant
changes in the industry. The Company is devoting substantial resources to
meeting the challenges and taking advantage of the opportunities which
management sees emerging in the industry.  In 1994 and 1995, this included
significant focus on balance transfer initiatives, in which the Company
encouraged new and existing customers to transfer account balances they were
maintaining with other credit card issuers to a Colonial National or ANB
account with a lower interest rate.  In addition, as part of the strategy to
broaden and deepen its relationship with the consumer, the Company has launched
some proprietary branded credit card products.  These products were crafted to
meet an identified long-term consumer need and
<PAGE>   5
                                                                               5

                                                  Advanta Corp. and Subsidiaries


are expected to establish relationships with consumers that will be lasting.
The Company intends to continue exploring new approaches to the credit card
market.

         The interest rates on the majority of the Company's credit card
receivables are variable, tied either to the prime rate or the London interbank
offered rate ("LIBOR").  This variable rate structure helps the Company
maintain net interest margins in both rising and declining interest rate
environments.  As Delaware, the Banks' state of domicile, does not have a usury
ceiling applicable to banks, there is no statutory maximum interest rate that
the Company may charge its credit cardholders, nor does Delaware law limit the
amount of any annual fees, late charges and other ancillary charges which may
be assessed.  While the state in which an individual cardholder resides may
seek to regulate the annual fees and ancillary charges which the Banks may
charge to that state's residents, the enforceability of such regulation is
unclear and is currently the subject of litigation in certain states.  See
"Government Regulation -- Colonial National Bank USA and Advanta National
Bank."

         The following table shows the geographic distribution by state of
total managed credit card receivables among the top five states, together with
the impaired credit card receivables in those states, as of December 31, 1995.


<TABLE>
<CAPTION>
                                                                       PERCENT OF     PERCENT OF         PERCENT OF
                                          CREDIT                         TOTAL          TOTAL           IMPAIRED TO
                                           CARD           TOTAL        PORTFOLIO       IMPAIRED            TOTAL
                                        RECEIVABLES      IMPAIRED       BY STATE       BY STATE         RECEIVABLES
                                        -----------      --------       --------       --------         -----------
          (Dollars in millions)
          <S>                            <C>              <C>            <C>            <C>                  <C>
          California                     $ 1,590.6        $ 20.0          15.9%          19.0%                .2%
          New York                           766.3           9.9           7.6            9.3                 .1
          Texas                              653.9           8.3           6.5            7.9                 .1
          Florida                            581.7           8.2           5.8            7.8                 .0
          Illinois                           436.8           4.1           4.4            3.9                 .0
          Other                            6,001.4          54.9          59.8           52.1                 .6
                                         ---------        ------         ------         ------               ---
            TOTAL                        $10,030.7        $105.4         100.0%         100.0%               1.0%
                                         =========        ======         =====          =====                === 
</TABLE>

         Since 1988, Colonial National has been active in the credit card
securitization market, and since its inception in 1995 ANB has likewise become
active, together securitizing $3.4 billion of credit card receivables in 1995.
The Company continues to recognize income on a monthly basis from the
securitized receivables.  See "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and Notes 1 and 3 of the Notes
to Consolidated Financial Statements.

         The Banks' securitization program provides a number of benefits:
diversifying the Banks' funding base, providing liquidity, reducing regulatory
capital requirements, lowering the cost of funds, providing a source of
variable-rate funding to complement the variable-rate credit card portfolio and
helping to limit the on-balance sheet growth of Colonial National to not more
than 7% per annum.  See "Government Regulation -- the Company."  Furthermore,
the Banks continue to own the credit card accounts and customer relationships,
which the Company believes continue to build significant long-term value.
While the Company believes that securitization will continue to be a reliable
source of funding, there is no assurance that the Company will be able to
continue securitizations in amounts or under terms comparable to its
securitizations to date.

         A securitization involves the transfer by the Banks of the
receivables generated by a pool of credit card accounts to a securitization
trust.  Certificates issued by the trust and sold to investors
<PAGE>   6
                                                                               6

                                                  Advanta Corp. and Subsidiaries


represent undivided ownership interests in receivables transferred to the trust.
The securitization results in removal of the receivables from the Banks' and the
Company's balance sheet for financial and regulatory accounting purposes.  For
tax purposes, the investor certificates are characterized as a collateralized
debt financing of the Banks.

         The trust receives finance and other charges paid by the credit card
customers and pays a rate of return on a monthly basis to the certificate
holders.  While in most cases the rate of return paid to investors is variable
in order to match the pricing dynamics of the underlying receivables, the
Company also uses fixed rate securitizations in certain circumstances.  See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Asset/Liability Management."  Credit losses on the securitized
receivables are paid from the funds in the trust.  Colonial National services
the accounts for a fee, generally two percent per annum of the securitized
receivables.  Excess funds (defined as finance charges plus miscellaneous fees
less interest paid to certificate holders, credit losses and servicing fees) are
first retained to build up a reserve fund to a certain level, after which
amounts are remitted to the Banks.  The Banks' relationship with its credit card
customers is not affected by the securitization.

         Investors in the trust receive payments only of interest during the
first three to eight and one-half  years, of the trust.  Thereafter, an
amortization period (generally between six and ten months) commences, during
which the certificate holders are entitled to payment of principal and
interest.  Acceleration of the commencement of the amortization period (which
may occur in limited circumstances) on a securitization would accelerate the
Company's funding requirement.  Upon full repayment of principal to the
certificate holders, whether as a result of normal or accelerated amortization,
the trust's lien on the accounts terminates and all related receivables and
funds held in the trust, including the reserve fund, are transferred to the
Banks.

ADVANTA PERSONAL FINANCE SERVICES

Formerly designated Advanta Mortgage, the new name Advanta Personal Finance
Services ("APFS") reflects the growing diversification and product array of
this business unit, which in 1995 expanded to include both  Advanta Mortgage
and Advanta Finance, and is poised to launch an automobile financing business
(Advanta Auto Finance) in 1996.

         Advanta Mortgage Corp. USA originates, purchases, securitizes, and
services non-conforming credit first and second mortgage loans directly,
through its subsidiaries, and for Colonial National's "Advanta Mortgage USA"
Division (collectively, "Advanta Mortgage").  Loan production is generated
through multiple distribution channels including two centralized, direct to
consumer origination centers (each one dedicated to a specific product), a
broker network serviced by selected sales locations, correspondent
relationships and purchases from other financial institutions.  In 1995,
Advanta Mortgage developed and tested a Home Equity Line of Credit product.
Loan production volume relating to this product was not material in 1995 but is
expected to grow significantly in 1996.

         During 1995 a new business channel, "Advanta Finance," was launched,
offering loans directly to the consumer through a branch office system.
Through December 31, 1995, eighteen branches were opened offering first and
second lien mortgage loans similar to those offered by Advanta Mortgage.
Production activity for the year was not material but is expected to become
significant in 1996.  The combined origination volume for APFS for 1995 was
$773 million.  Beginning in 1996, Advanta Auto Finance expects to offer loans
secured by automobiles to sub-prime customers, largely through correspondent
relationships.

         Advanta Mortgage originates and purchases loans, generally funding
these loans through sales or securitizations which have been structured to
qualify as real estate mortgage investment conduits ("REMICs") under the
Internal Revenue Code.  In a securitization, Advanta Mortgage typically sells
receivables to a trust for cash while retaining an interest in the loans
securitized.  The cash purchase
<PAGE>   7
                                                                               7

                                                  Advanta Corp. and Subsidiaries


price is generated through an offering of pass-through certificates by the
trust.  The purchasers of the pass-through certificates are generally entitled
to the principal collected and a portion of the interest collected on the
underlying loans while Advanta Mortgage retains the "excess spread."  The
excess spread represents the excess of the interest and fees paid by borrowers
on the underlying loans over the sum of the pass-through rate of interest
payable to the certificate holders, credit losses, a servicing fee which is
paid to the Company in its role as servicer, and certain transaction related
costs.  During 1995, Advanta Mortgage securitized $542 million of loans.

         The excess spread is received over the life of the loans.  However,
in accordance with generally accepted accounting principles ("GAAP"), Advanta
Mortgage recognizes the estimated present value of the excess spread as a
component of mortgage banking income in the fiscal period in which the loans
are sold. The gain recognized reflects estimates of the impact of future credit
losses and loan prepayments.  Other basic sources of income to Advanta Mortgage
are net interest income on loans outstanding pending their sale, and loan
servicing income, including "contract servicing" on loans which were never
owned by the Company.  See Note 1 of Notes to Consolidated Financial
Statements.

         Advanta Mortgage's managed portfolio of receivables includes owned
loans (generally held for sale) as well as the loans it services in which it
retains an interest in the excess spread.  At December 31, 1995, owned mortgage
loans receivable totaled $322 million while total managed receivables were
$1,798 million.  Loans serviced under contract for a fee are not included in
the Company's "managed portfolio" as the performance of such loans does not
have a material impact on the Company's credit risk profile.  In contrast, the
performance of the managed portfolio, including loans sold by the Company, can
materially impact ongoing mortgage banking income.  See Note 1 of Notes to
Consolidated Financial Statements.  Total loans serviced at December 31, 1995,
including loans serviced for others for a fee, were $2,421 million.

         Approximately 78% of the managed portfolio is secured by first
mortgages and the balance is secured by second mortgages.  Approximately 81% of
the managed portfolio is comprised of fixed rate loans while the remainder
represents adjustable rate loans.  At December 31, 1995, total mortgage loans
managed, and the nonperforming loans included in these totals, are concentrated
in the following five states:

<TABLE>
<CAPTION>
                                                                                                         PERCENT OF
                                                                  PERCENT OF         PERCENT OF         NONPERFORMING
                              MORTGAGE           TOTAL           PORTFOLIO BY     NONPERFORMING BY        TO TOTAL
                             RECEIVABLES      NONPERFORMING         STATE               STATE            RECEIVABLES
                             -----------      -------------         -----               -----            -----------
     (Dollars in
     millions)
     <S>                      <C>                <C>                <C>                 <C>                 <C>
     California               $  389.0           $ 14.2              21.6%               25.0%              0.8%
     New York                    182.5              8.7              10.2                15.3               0.5
     New Jersey                  179.0             11.2              10.0                19.8               0.6
     Maryland                    159.1              3.7               8.8                 6.5               0.2
     Pennsylvania                129.3              4.4               7.2                 7.8               0.3
     Other                       758.7             14.5              42.2                25.6               0.8
          TOTAL               $1,797.6           $ 56.7             100.0%              100.0%              3.2%
</TABLE>

         Geographic concentration carries a risk of increased delinquency
and/or loss if an area suffers an economic downturn.  Advanta Mortgage monitors
economic conditions in those regions through market and trend analyses.  A
Credit Policy Committee meets through the year to update lending policies based
on the results of analyses, which may include abandoning lending activities in
economically unstable areas of the country.  The Company believes that the
concentrations of nonperforming loans reflected in the preceding table are not
necessarily reflective of general economic conditions in each region, but
rather reflect the credit risk inherent in the different grades of loans
originated in each area.
<PAGE>   8
                                                                               8

                                                  Advanta Corp. and Subsidiaries


The interest rate charged and the maximum loan-to-value ratio permitted with
respect to each grade of loans are adjusted to compensate for the credit risk
inherent in the loan grade.  See "Management's Discussion and Analysis of
Financial Condition and Results of Operations -- Provision for Credit Losses"
and "-- Credit Risk Management -- Asset Quality."

ADVANTA BUSINESS SERVICES

In late 1994, the Company's subsidiary, Advanta Leasing Corp., changed its name
to Advanta Business Services Corp. ("ABS"), reflecting the Company's intention
to expand its offerings to small business customers.  The name change followed
the Company's introduction, in July 1994, of a business purpose MasterCard
credit card as a supplement to its commercial equipment leasing business.  Both
lines of business continue to expand.

         The commercial equipment leasing business is generated primarily
through third party referrals from manufacturers or distributors of equipment
as well as independent brokers.  Most contact with these referral sources is
made from the Company's ABS headquarters in Voorhees, New Jersey, using
extensive direct marketing operations.  These operations include a staff of
telephone sales representatives who are assigned to specific industries, and
backed by the Company's direct mail advertising program.  Additional business
is also generated from direct contact with customers through these same
channels.

         Leasing originations volume, measured by the cost of the equipment
included in new lease contracts, continues to grow, from a total of $190 million
in 1994 to $251 million in 1995.  While much of this growth is due to increased
penetration of existing markets, such as office machinery, security systems and
computers, some has been the result of expansion into additional market
segments.  The most significant of these are leasing programs for certain
industrial and agricultural equipment and programs for leasing equipment to
agencies of State and local governments.  The Company's growth in its
traditional markets has been the result, in part, of an expanded National
Accounts program which seeks referral business from larger distributors and
manufacturers.

         The business-purpose credit card operation also continues to grow,
with over 23,000 accounts as of December 31, 1995.  Again, direct marketing
techniques, primarily direct mail to prospective customers, are the source of
new accounts.  This marketing program is the result of extensive and ongoing
testing of various campaigns, with success of each campaign measured by both
the cost of acquisition of new business, and the credit performance of the
resulting business.  The "Advanta business card" is marketed by ABS and issued
by its affiliate, Advanta Financial Corp. (see "Government Regulations --
Advanta Financial Corp.").

         During 1995 and continuing into 1996, ABS embarked on an aggressive
systems development program.  New systems, scheduled for implementation during
the first half of 1996,  will deliver more accurate and timely credit decisions
on new lease applications, provide better portfolio performance analysis tools
for business credit cards, and establish a centralized customer database to
lower marketing costs.  These new capabilities are also expected to enhance
cross selling opportunities for current and future products.

ADVANTA INSURANCE COMPANIES

The Company mainly offers specialty credit related insurance products and
services to its existing customer base.  The focus of these products is on the
customers' ability to repay their debt in the event of certain circumstances.
Enrollment in these programs is achieved through the utilization of either
direct mail or telemarketing distribution channels.
<PAGE>   9
                                                                               9

                                                  Advanta Corp. and Subsidiaries



         Through unaffiliated insurance carriers, the Company generally offers
a combined credit life, disability and unemployment product to Advanta's
lending customers. The Company's insurance subsidiaries reinsure 100% of these
risks from the insurance carriers on a coinsurance basis. In consideration for
assumption of these risks the insurance subsidiaries receive reinsurance
premiums equal to 100% of the net premiums collected by the insurance carriers,
less a ceding fee as defined by the reinsurance treaties, and all acquisition
expenses, premium taxes and loss payments made by the carriers on these risks.
Under the terms of certain reinsurance treaties the subsidiaries are either
obligated to maintain in trust for the benefit of an insurance carrier an
amount equal to 100% of the unearned premiums and all statutory reserves for
future incurred loss payments or have certain of these loss reserves, as
defined, withheld by an insurance carrier.

         Credit life insurance for credit card customers insures the life of
the borrower (and any joint borrower) and provides for the payment to the
primary beneficiary (the lender) in the event of the borrower's death of a
benefit generally equal to the unpaid principal balance, subject to a maximum
amount equal to the lesser of the borrower's balance at the date of death or
$10,000. Credit disability and unemployment insurance for credit card customers
generally provide for the payment of the minimum monthly payment required on
the debt outstanding at the commencement of the primary borrower's inability to
work as a result of disability or involuntary unemployment, until the customer
is able to return to work or obtains other employment, subject to a maximum
equal to the lesser of the borrower's balance at the date of unemployment or
disability or $10,000.

         Commencing in 1992 and 1995, Colonial National and ANB, respectively,
began offering to their credit card customers in certain states the option to
purchase a debt cancellation agreement entitled Credit Protection Plus(R).
Under the terms of the agreement, Colonial National or ANB will forgive the
credit card borrower's balance in the event of the death or permanent
disability of either the primary or joint (if purchased) credit card borrower
up to the lesser of $10,000, the customer's balance or the customer's credit
limit at the date of death or permanent disability.  In addition, the agreement
provides for the suspension of the contractual principal payment obligation and
the wavier of all interest and service fees in the event that either the
primary or joint (if purchased) credit card borrower is unable to work due to
involuntary unemployment or short-term disability commencing from the date of
initial unemployment and disability to the lesser of twelve months or the date
the customer is able to return to work or obtains other employment.  The Banks
have purchased from the Company's insurance subsidiaries insurance protection
against excess losses, as defined, incurred from providing these services.

         The Company also offers other specialty based insurance products to
its customers.  In consideration the lending institution receives an expense
reimbursement percentage of insurance revenues collected.  One of the Company's
insurance subsidiaries began direct underwriting of an indemnity policy which
protects ABS's interest in the business equipment leased to its customers
against loss arising from certain perils.

         Approximately 90% of the Company's total insurance revenues are
derived from the offering of the combined insurance product to credit card
customers of Colonial National and ANB.

ADVANTA PARTNERS

Advanta Partners LP is a private venture capital equity investment firm formed
in 1994.  The firm focuses primarily on growth capital financings,
restructurings and management buyouts in the financial services and information
services industries.  The investment objective of Advanta Partners is to earn
attractive returns by building the long-term values of the businesses in which
it invests.  Advanta Partners combines transaction expertise, management skills
and a broad contact base with strong industry- specific knowledge which is
further enhanced by its relationship with the Company.
<PAGE>   10
                                                                              10

                                                  Advanta Corp. and Subsidiaries


DEVELOPMENTAL INITIATIVES

The Company has initiated a number of new programs focused on creating new
products, entering new markets and expanding the Company's channels of
delivery.  As part of the Company's expansion into new markets, in 1995 the
Company formed a joint venture with The Royal Bank of Scotland to market, issue
and service bankcards in the United Kingdom.  While initial test mailings have
generated positive response, this effort was not material to the Company in
1995.  The Company believes that the joint venture will not be material to
earnings in 1996.  Additionally, the Company has developed and launched several
branded credit card products.  The Company is continuing to explore new product
concepts and expects to introduce new products in 1996.  (See "Advanta Personal
Payment Services").  Simultaneously, the Company is exploring new technologies
and delivery systems related to payment services.  In 1995 the Company formed a
unit within Advanta Personal Finance that is expected to conduct business
within automobile finance.  The Company continues to engage in research
development activities with respect to products and services outside the
financial services sector.

DEPOSIT, SAVINGS AND INVESTMENT PRODUCTS

The Company offers a range of insured deposit products through Colonial
National and ANB and offers uninsured investment products of Advanta Corp.
through both direct retail and underwritten sales of debt securities.  In
October 1995, the Company ceased selling subordinated retail investment notes,
and instead began offering senior retail investment notes which (like the
previous subordinated notes) are marketed by print advertising and direct mail
solicitations to existing and prospective individual investors. In addition to
the senior retail investment note program, the Company has filed a senior debt
shelf registration with the Securities and Exchange Commission covering $1
billion of securities.  As of December 31, 1995 $655 million was outstanding
and $325 million remained available for sale under this shelf.  The Company
also filed a "universal shelf" registration statement in June 1995 for $500
million of debt and/or equity securities.  In July 1995, $92.5 million of
6 3/4% Convertible Class B Preferred Stock was issued under that shelf.
Investments in the Company's senior debt securities are primarily marketed to
institutional investors.  In addition, the Company has further diversified its
funding capacity through the ability to borrow under a $510 million committed
revolving bank line of credit from a consortium of domestic and international
banks.

         Bank deposit products include at Colonial National: demand deposits,
money market savings accounts, statement savings accounts, and retail
certificates of deposit; and at both Colonial National and ANB: large
denomination certificates of deposit (certificates of $100,000 or more).
Consumer deposit business at Colonial National is generated from repeat sales
to existing depositors and from new depositors attracted by newspaper
advertising and direct mail solicitations.  ANB is limited to the issuance of
deposits having a minimum size of $100,000.

         The deposits and senior debt securities of the Banks continue to have
investment grade ratings from the nationally recognized rating agencies.  These
ratings, which were first achieved in 1993 for Colonial National, and in 1995
for ANB, have allowed the Banks to further diversify their funding sources.
The Banks, in September 1995, filed an offering circular with the Office of
the Comptroller of the Currency for $2 billion in senior bank term debt and
$250 million in subordinated bank term debt.  As of December 31, 1995, $348
million of senior bank debt was outstanding under that offering circular.

         In addition to the funding diversity provided by the debt issuance
capacity of the Company and the debt and deposit raising capabilities of the
Banks, Advanta Financial Corp. ("AFC") has been taking deposits in the form of
certificates of deposit since January 1992.  AFC is an FDIC-insured industrial
loan corporation organized under the laws of the State of Utah.  As of December
31, 1995, AFC's funding capacity was not material to the Company.
<PAGE>   11
                                                                              11

                                                  Advanta Corp. and Subsidiaries


GOVERNMENT REGULATION

THE COMPANY

The Company is not required to register as a bank holding company under the
Bank Holding Company Act of 1956, as amended (the "BHCA").  The Company owns
Colonial National, which is a "bank" as defined under the BHCA as amended by
the Competitive Equality Banking Act of 1987 ("CEBA").  However, under certain
grandfathering provisions of CEBA, the Company is not required to register as a
bank holding company under the BHCA, because Colonial National, which takes
demand deposits but does not make commercial loans, did not come within the
BHCA's definition of the term "bank" prior to the enactment of CEBA and it
complies with certain restrictions set forth in CEBA, such as limiting its
activities to those in which it was engaged prior to March 5, 1987 and limiting
its growth rate to not more than 7% per annum.  Such restrictions also prohibit
Colonial National from cross-marketing products or services of an affiliate
that are not permissible for bank holding companies under the BHCA.  In
addition, the Company complies with certain other restrictions set forth in
CEBA, such as not acquiring control of more than 5% of the stock or assets of
an additional "bank" or "savings association" as defined for these purposes
under the BHCA.  Consequently, the Company is not subject to examination by the
Federal Reserve Board (other than for purposes of assuring continued compliance
with the CEBA restrictions referenced in this paragraph).  Should the Company
or Colonial National cease complying with the restrictions set forth in CEBA,
registration as a bank holding company under the BHCA would be required.

         Registration as a bank holding company is not automatic.  The Federal
Reserve Board may deny an application if it determines that control of a bank
by a particular company will cause undue interference with competition or that
such company lacks the financial or managerial resources to serve as a source
of strength to its subsidiary bank.  While the Company believes that it meets
the Federal Reserve Board's managerial standards and that its ownership of
Colonial National has improved the bank's competitiveness, should the Company
be required to apply to become a bank holding company the outcome of any such
application cannot be certain.

         Registration as a bank holding company would subject the Company and
its subsidiaries to inspection and regulation by the Federal Reserve Board.
Although the Company has no plans to register as a bank holding company at this
time, the Company believes that registration would not restrict, curtail, or
eliminate any of its activities at current levels, except that some portions of
the current business operations of the Company's insurance subsidiaries would
have to be discontinued, the effects of which would not be material.  However,
the Company is actively exploring additional lines of business, some of which
the Company might not be able to pursue as a registered bank holding company
under the BHCA.

         Under CEBA, neither ANB nor AFC is considered a "bank" for purposes of
the BHCA, and so the Company's ownership of these institutions does not impact
the Company's exempt status under the BHCA.  ANB is a "credit card bank" under
CEBA, and as such is subject to certain restrictions, including that it may only
engage in credit card operations, it may not offer checking or transaction
accounts, and it may only accept time deposits in amounts of $100,000 or more.
However, unlike Colonial National, ANB's growth is not limited to 7% per annum.

COLONIAL NATIONAL BANK USA AND ADVANTA NATIONAL BANK (THE "BANKS")

The Company acquired Colonial National in 1982 and organized ANB in 1995.  Both
of the Banks are national banking associations organized under the laws of the
United States of America.  Colonial National's headquarters (which is also its
sole branch) is located in Claymont, Delaware, and ANB's only office, its
headquarters, is located in Wilmington, Delaware.  ANB was chartered to
complement the credit card activities of Colonial National.  ANB is a "credit
card bank," a class of FDIC-insured depository institution created under CEBA,
which can only  engage in credit card operations, can only
<PAGE>   12
                                                                              12

                                                  Advanta Corp. and Subsidiaries


accept deposits in denominations of $100,000 or more, may not offer transaction
(e.g., checking) accounts, may only maintain one office for the collection of
deposits, and may not engage in commercial lending activities.  The Company
conducts substantially all of its consumer credit card lending business through
the Banks, and conducts a large portion of its mortgage lending business
through Colonial National.

         Under Federal law, the Banks may "export" (i.e., charge its customers
resident in other states) the finance charges permissible under the law of
their state of domicile, Delaware, which state has no usury statute applicable
to banks.  Consistent with prevailing industry practice, the Company also
exports credit card fees (including, for example, annual fees, late charges,
returned payment check fees and fees for exceeding credit limits) permitted
under Delaware law.  There is no precedent clearly applicable to the Banks as
to the permissibility of exporting such fees.  In a case involving this issue
(to which the Company was not a party), the United States Court of Appeals for
the First Circuit ruled that the Commonwealth of Massachusetts did not have the
power to prevent a Delaware state-chartered financial institution from charging
Massachusetts residents credit card fees in excess of those allowed under
Massachusetts law.  The United States Supreme Court declined to consider an
appeal of the First Circuit's decision, and so that decision became final in
1992.  However, litigation involving this issue has been initiated against
various credit card issuers in other states, including one such lawsuit filed
against Colonial National in the Court of Common Pleas, Philadelphia County,
Pennsylvania on June 28, 1995, and there can be no assurance that either or
both of the Banks will not also be named as defendants in future lawsuits or
administrative actions challenging the fees and charges which they assess
residents of other states.  The Supreme Courts of California, Colorado and New
Jersey have recently handed down decisions in similar actions.  The California
and Colorado Supreme courts opined that federal law governed late fees and
found for the respective defendant banks, while the New Jersey Supreme Court
found that late payment fees are not interest, and that, therefore, state law
is not preempted by federal law with respect to such late fees.  On January 19,
1996, the U.S. Supreme Court accepted an appeal of the California Supreme Court
decision which found that the charge in question was governed by federal law
and was therefore proper.  Such actions and similar actions which may be
brought in other states as a result of such actions, if resolved adversely to
bank credit card issuers and, if supported by the U.S. Supreme Court, could
have the effect of limiting certain charges, other than periodic finance
charges, that could be assessed on credit card accounts of residents of such
states and could require credit card issuers such as the Banks to pay refunds
and civil penalties with respect to charges previously imposed on cardholders
in such states.  The Company cannot quantify the impact on its business, as a
result of possible loss of fees, penalties or other sanctions, that could
result from an adverse determination on this issue in one or more states.

         The Banks are subject primarily to regulation and periodic examination
by the Office of the Comptroller of the Currency (the "Comptroller").  Such
regulation relates to the maintenance of reserves for certain types of
deposits, the maintenance of certain financial ratios, transactions with
affiliates and a broad range of other banking practices.  As national banks,
the Banks are subject to provisions of federal law which restrict their ability
to extend credit to their affiliates or pay dividends to their parent company.
See "Dividends and Transfers of Funds."

         The Banks are subject to capital adequacy guidelines approved by the
Comptroller.  These guidelines make regulatory capital requirements more
sensitive to differences in risk profiles among banking organizations and
consider off-balance sheet exposures in determining capital adequacy.  As of
December 31, 1995, the minimum required ratio of total capital to risk-weighted
assets (including certain off-balance sheet items) was 8%.  At least half of
the total capital is to be comprised of common equity, retained earnings and a
limited amount of non-cumulative perpetual preferred stock ("Tier 1 capital").
The remainder may consist of other preferred stock, certain hybrid debt/equity
instruments, a limited amount of term subordinated debt or a limited amount of
the reserve for possible credit losses ("Tier 2 capital").  In addition, the
Comptroller has also adopted a minimum leverage ratio (Tier 1 capital divided
by total average assets) of 3% for national banks that meet certain specified
criteria, including that they have the highest regulatory rating.  Under this
guideline, the minimum leverage ratio would be at least 1
<PAGE>   13
                                                                              13

                                                  Advanta Corp. and Subsidiaries


or 2 percentage points higher for national banks that do not have the highest
regulatory rating, for national banks undertaking major expansion programs, and
for other national banks in certain circumstances.   As of December 31, 1995,
Colonial National's Tier 1 capital ratio was 7.30%, its combined Tier 1 and
Tier 2 capital ratio was 11.56%, and its leverage ratio was 6.79%.  At December
31, 1995, ANB's Tier 1 capital ratio was 8.04%, its combined Tier 1 and Tier 2
capital ratio was 12.28%, and its leverage ratio was 7.87%.

         Recognizing that the risk-based capital standards address only credit
risk (and not interest rate, liquidity, operational or other risks), the
Comptroller has indicated that many national banks will be expected to maintain
capital in excess of the minimum standards.  As indicated above, both of the
Banks' respective capital levels currently exceed the minimum standards.  To
date, the Comptroller has not required either of the Banks to maintain capital
in excess of the minimum standards.  However, there can be no assurance that
such a requirement will not be imposed in the future, or if it is, what higher
standard will be applicable.

         In addition, pursuant to certain provisions of the FDIC Improvement
Act of 1991 ("FDICIA") and regulations promulgated thereunder, FDIC insured
institutions such as the Banks may only accept brokered deposits without FDIC
permission if they meet certain capital standards, and are subject to
restrictions with respect to the interest they may pay on deposits unless they
are "well-capitalized."  To be "well-capitalized," a bank must have a ratio of
total capital to risk-weighted assets of not less than 10%, Tier 1 capital to
risk-weighted assets of not less than 6%, and a Tier 1 leverage ratio of not
less than 5%.  Based on the applicable standards under these regulations, both
of the Banks are currently "well-capitalized," and the Company intends to
maintain both Banks as "well-capitalized" institutions.

ADVANTA FINANCIAL CORP.

In January 1992, Advanta Financial Corp. ("AFC") opened for business and began
accepting deposits.  AFC is an FDIC-insured industrial loan corporation
organized under the laws of the State of Utah and is subject to examination and
regulation by both the FDIC and the Utah Department of Financial Institutions.
At December 31, 1995, AFC had deposits of $38 million and total assets of $78
million.  Currently, AFC's principal activities consist of small ticket
equipment lease financing and issuance of the "Advanta business card" credit
card marketed by ABS.  The Company anticipates that AFC's managed receivables
base of Advanta business card loans will grow significantly in 1996.

LENDING AND LEASING ACTIVITIES

The Company's activities as a lender are also subject to regulation under
various federal and state laws including the Truth-in-Lending Act, the Equal
Credit Opportunity Act, the Home Mortgage Disclosure Act, the Community
Reinvestment Act, the Electronic Funds Transfer Act, and the Fair Credit
Reporting Act.  Provisions of those statutes, and related regulations, among
other matters, require disclosure to borrowers of finance charges in terms of
an annual percentage rate, prohibit certain discriminatory practices in
extending credit, require the Company's FDIC-insured depository institutions to
serve the banking needs of their local communities, and regulate the
dissemination and use of information relating to a borrower's creditworthiness.
Certain of these statutes and regulations also apply to the Company's leasing
activities.  In addition, Advanta Mortgage, Advanta Finance and their
respective subsidiaries are subject to licensure and regulation in various
states as mortgage bankers, mortgage brokers, and originators, sellers and
servicers of mortgage loans.

DIVIDENDS AND TRANSFERS OF FUNDS

There are various legal limitations on the extent to which Colonial National,
AFC or ANB can finance or otherwise supply funds through dividends, loans or
otherwise to the Company and its affiliates.  The prior approval of the
Comptroller is required if the total of all dividends declared by either of the
Banks in any calendar year exceeds that institution's net profits (as defined)
for that year combined with its retained
<PAGE>   14
                                                                              14

                                                  Advanta Corp. and Subsidiaries


net profits for the preceding two years, less any required transfers to surplus
accounts.  In addition, neither Colonial National nor ANB may pay a dividend in
an amount greater than its undivided profits then on hand after deducting its
losses and bad debts.  The Comptroller also has authority under the Financial
Institutions Supervisory Act to prohibit a national bank from engaging in any
unsafe or unsound practice in conducting its business.  It is possible,
depending upon the financial condition of the bank in question and other
factors, that the Comptroller could claim that a dividend payment might under
some circumstances be an unsafe or unsound practice.

         Colonial National, AFC and ANB are also subject to restrictions under
Sections 23A and 23B of the Federal Reserve Act.  These restrictions limit the
transfer of funds by the depository institution to the Company and certain
other affiliates, as defined in that Act, in the form of loans, extensions of
credit, investments or purchases of assets, and they require generally that the
depository institution's transactions with its affiliates be on terms no less
favorable to the bank than comparable transactions with unrelated third
parties.  These transfers by any one institution to the Company or any single
affiliate are limited in amount to 10% of the depository institution's capital
and surplus and transfers to all affiliates are limited in the aggregate to 20%
of the depository institution's capital and surplus.  Furthermore, such loans
and extensions of credit are also subject to various collateral requirements.
In addition, in order for the Company to maintain its grandfathered exemption
under CEBA, neither Colonial National nor ANB may make any loans to the Company
or any of its subsidiaries.

REGULATION OF INSURANCE

The insurance subsidiaries are subject to the laws and regulations of, and
supervision by, the states in which they are domiciled or have obtained
authority to transact insurance business.  These states have adopted laws and
regulations which govern all marketing, administration and financial operations
of an insurance company, including dividend payments and financial solvency. In
addition, the insurance subsidiaries have registered as an Arizona Holding
Company which requires approval of transactions between all affiliated
entities.

         The maximum dividend that any of the insurance subsidiaries can
distribute to its parent in any twelve month period without prior approval of
the State of Arizona Department of Insurance is the lesser of 10% of the
subsidiary's statutory surplus or its net income for any given twelve month
period (if a life insurance company) or net investment income (if a property
and casualty insurance company).

         The State of Arizona has adopted minimum risk-based capital standards
as developed by the National Association of Insurance Commissioners.
Risk-based capital is the quantification of an insurer's surplus requirements
based on financial balances and underwriting activity risks.  The ratio of an
insurer's total adjusted capital and surplus, as defined, is compared to
various levels of risk-based capital to determine what intervention, if any, is
required by either the insurance company or an insurance department.  All of
the insurance companies meet all risk-based capital standards and require no
action by any party.

         The Company's insurance subsidiaries reinsure risks whose underwriting
insurance practices and rates are regulated in part or fully by state insurance
departments.  These rates are continually being reviewed and modified by the
state insurance departments based on prior historical experience.  Any
modifications may impact the future profitability of the Company's insurance
subsidiaries.

GENERAL

Because the banking and finance businesses in general are the subject of such
extensive regulation at both the state and federal levels, and because numerous
legislative and regulatory proposals are advanced each year which, if adopted,
could affect the Company's profitability or the manner in which the Company
conducts its activities, the Company cannot now predict the extent of the
impact of any such new laws or regulations.
<PAGE>   15
                                                                              15

                                                  Advanta Corp. and Subsidiaries



         Various legislative proposals have been introduced in Congress in
recent years, including, among others, proposals relating to imposing a
statutory cap on credit card interest rates, permitting affiliations between
banks and commercial or securities firms, and proposals which would place new
restrictions on a lender's ability to utilize prescreening of consumers' credit
reports through credit reporting agencies (credit bureaus) in connection with
the lender's direct marketing efforts.  It is impossible to determine whether
any of these proposals will become law and, if so, what impact they will have
on the Company.

         In 1994, Congress adopted the Interstate Banking and Branching
Efficiency Act, which statute permits nationwide interstate bank acquisitions
beginning in 1995, and interstate bank branching in 1997 (or earlier at a
state's option).  The Company does not currently believe that the changes in
the country's banking system wrought by this statute will materially impact the
Company's business.

COMPETITION

As a marketer of credit products, the Company faces intense competition from
numerous providers of financial services.  Many of these companies are
substantially larger and have more capital and other resources than the
Company.  Competition among lenders can take many forms including convenience
in obtaining a loan, customer service, size of loans, interest rates and other
types of finance or service charges, duration of loans, the nature of the risk
which the lender is willing to assume and the type of security, if any,
required by the lender.  Although the Company believes it is generally
competitive in most of the geographic areas in which it offers its services,
there can be no assurance that its ability to market its services successfully
or to obtain an adequate yield on its loans will not be impacted by the nature
of the competition that now exists or may develop.

         In both domestic and international VISA and MasterCard markets, the
Company competes with national, regional, and local issuers.  Additionally,
American Express, and the Discover Card represent additional competition in the
general purpose credit card markets in the United States.  The Company does not
believe that single purpose credit cards such as oil company, department store
or telephone credit cards represent a significant competitive threat.  A large
segment of customers have been attracted to credit card issuers largely on the
basis of product features, including price and credit limit; as such, customer
loyalty may be limited.  As a result, account and balance attrition can be
significant factors in the credit card industry.

         In seeking investment funds from the public, the Company faces
competition from banks, savings institutions, money market funds, credit unions
and a wide variety of private and public entities which sell debt securities,
some of which are publicly traded. Many of the competitors are larger and have
more capital and other resources than the Company.  Competition relates to such
matters as rate of return, collateral, insurance or guarantees applicable to
the investment (if any), the amount required to be invested, convenience and
the cost to and conditions imposed upon the investor in investing and
liquidating his investment (including any commissions which must be paid or
interest forfeited on funds withdrawn), customer service, service charges, if
any, and the taxability of interest.

EMPLOYEES

As of December 31, 1995, the Company had 2,409 employees, up from 1,753
employees at the end of 1994.  The Company believes that it has good
relationships with its employees.  None of its employees are represented by a
collective bargaining unit.

CAUTIONARY STATEMENTS

Information or statements provided by the Company from time to time may contain
certain "forward-looking information" including information relating to
anticipated growth in earnings per share, anticipated
<PAGE>   16
                                                                              16

                                                  Advanta Corp. and Subsidiaries


returns on equity, anticipated growth in managed loans outstanding and credit
card accounts, anticipated net interest margins, anticipated operations costs
and employment growth, anticipated marketing expense or anticipated
delinquencies and charge-offs.  The cautionary statements provided below are
being made pursuant to the provisions of the Private Securities Litigation
Reform Act of 1995 (the "Act") and with the intention of obtaining the benefits
of the "safe harbor" provisions of the Act for any such forward-looking
information.  Many of the following important factors discussed below as well
as other factors have also been discussed in the Company's prior public
filings.

         The Company cautions readers that any forward-looking information
provided by the Company is not a guarantee of future performance and that
actual results may differ materially from those in the forward-looking
information as a result of various factors, including but not limited to:

         -- The impact of repricing accounts and the overall product mix of
            accounts on the Company's net interest margins; the actual amount of
            accounts (and related loan balances) repriced and the level and type
            of account originations at that time; and the ability of the Company
            on a competitive basis to use account management techniques to
            retain repriced accounts and the related loan balances.  If the
            repriced accounts experience greater attrition than expected it
            could have an adverse financial effect on the Company.

         -- Increased credit losses (including increases due to a worsening of
            general economic conditions and decreases in property values),
            increased collection costs associated with rising delinquency
            levels, costs associated with an increase in the number of customers
            seeking protection under the bankruptcy laws, resulting in accounts
            being charged off as uncollectible, and costs and other effects of
            fraud by third parties or customers.

         -- Intense and increasing competition from numerous providers of
            financial services who may employ various competitive strategies.
            The Company faces competition from national, regional and local
            issuers of bankcards in each of its markets, some of which have
            substantially greater resources than the Company.  Additionally,
            the Company competes with other general purpose credit card
            providers.  More of the Company's competitors have begun pricing
            credit card products at attractive interest rates, including rates
            at or below those currently charged by the Company.

         -- The effects of interest rate fluctuations on the Company's net
            interest margin and the value of its assets and liabilities; the
            impact of the level of interest rates on mortgage prepayment
            activity; the continued legal or commercial availability of
            techniques (including interest rate swaps and similar financial
            instruments, loan repricing, hedging and other techniques) used by
            the Company to manage the risk of such fluctuations and the
            continuing operational viability of those techniques.

         -- Difficulties or delays in the securitization of the Company's
            receivables and the resulting impact on the cost and availability
            of such funding.  Such difficulties and delays may result from
            changes in the availability of credit enhancement in
            securitizations, the current legal, regulatory, accounting and tax
            environment and adverse change in the performance of the
            securitized assets.

         -- Changes in the Company's aggregate accounts or loan balances and the
            growth rate thereof, including changes resulting from factors such
            as shifting product mix, amount of actual marketing investment made
            by the Company, attrition of accounts and loan balances (to
            competing card issuers in connection with repricing of customers or
            otherwise) and general economic conditions and other factors beyond
            the control of the Company.  For customers that are attracted to
            credit card issuers largely on the basis of price, customer loyalty
            may be limited.
<PAGE>   17
                                                                              17

                                                  Advanta Corp. and Subsidiaries



         -- The impact of "seasoning" (the average age of a lender's portfolio)
            on the Company's level of delinquencies and losses which may
            require higher loan loss provisions and one or two reserves for
            on-balance sheet assets, and may adversely impact credit card,
            mortgage and leasing securitization income.  The addition of
            account originations or balances and the attrition of such accounts
            or balances could significantly impact the seasoning of the overall
            portfolio.

         -- The amount, and rate of growth in, the Company's expenses
            (including employee and marketing expenses) as the Company's
            business develops or changes and the Company expands into new
            market areas; the acquisition of assets (interest-earning, fixed or
            other); and the impact of unusual items resulting from the
            Company's ongoing evaluation of its business strategies, asset
            valuations and organizational structures.

         -- The amount, type and cost of financing available to the Company,
            and any changes to that financing; the effects of changes within
            the Company's organization or in its compensation and benefit
            plans; the activities of parties with which the Company has
            agreements or understandings, including any activities affecting
            any investment.

         -- Difficulties or delays in the development, production, testing and
            marketing of products or services, including, but not limited to, a
            failure to implement new product or service programs when
            anticipated, the failure of customers to accept these products or
            services when planned, losses associated with the testing of new
            products or services or financial, legal or other difficulties as
            may arise in the course of such implementation.

         -- The effects of, and changes in, monetary and fiscal policies, laws
            and regulations (financial, consumer regulatory or otherwise),
            other activities of governments, agencies and similar
            organizations, and social and economic conditions, such as
            inflation, and changes in taxation of the Company's earnings.

         -- The costs and other effects of legal and administrative cases and
            proceedings, settlements and investigations, claims and changes in
            those items, developments or assertions by or against the Company
            or its subsidiaries; adoptions of new, or changes in existing,
            accounting policies and practices and the application of such
            policies and practices.

ITEM 2.  PROPERTIES.

The Company leases an aggregate of approximately 213,000 square feet of office
space in five office buildings located in Horsham, Pennsylvania, a Philadelphia
suburb, and owns three buildings in Horsham aggregating approximately  218,000
square feet.  The Company also leases an aggregate of approximately 88,000
square feet of office space for its Advanta Mortgage and Advanta Finance
offices in Arizona, California, Colorado, Maryland, Missouri, Pennsylvania and
Virginia. In New Jersey, Advanta Business Services owns a 56,000 square foot
building and leases an aggregate of approximately 21,000 square feet of office
space.  In Utah, Advanta Financial Corp. leases an aggregate of approximately
7,000 square feet of office space.

         The Company's principal executive offices are currently located in
approximately 33,000 square feet of owned space in Horsham, Pennsylvania.
ANB's and Colonial National's respective principal operating offices are
currently located in approximately 88,000 square feet of leased space in two
office buildings in Delaware.
<PAGE>   18
                                                                              18

                                                  Advanta Corp. and Subsidiaries


ITEM 3.  LEGAL PROCEEDINGS.

There are no material pending legal proceedings to which the Registrant or any
of its subsidiaries is a party or of which any of their property is the
subject.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

Not applicable.
<PAGE>   19
                                                                             19

                                                  Advanta Corp. and Subsidiaries


                      EXECUTIVE OFFICERS OF THE REGISTRANT


Each of the executive officers of the Company listed below was elected by the
Board of Directors, to serve at the pleasure of the Board in the capacities
indicated.

<TABLE>
<CAPTION>
                                                                                                        DATE
                             NAME                AGE                     OFFICE                       ELECTED
                             ----                ---                     ------                       -------
                 <S>                              <C>   <C>                                             <C>
                 Dennis Alter                     53    Chairman of the Board                           1972

                 Alex W. Hart                     55    Chief Executive Officer and                     1995
                                                        Director

                 Richard A. Greenawalt            52    President, Chief Operating Officer and          1987
                                                        Director

                 William A. Rosoff                52    Vice Chairman                                   1996

                 James J. Allhusen                47    Executive Vice President                        1995

                 James W. John                    45    Senior Vice President, Administration           1994

                 Arthur D. Kranzley               45    Senior Vice President                           1995

                 Albert E. Lindenberg             43    President and Director, Advanta                 1988
                                                        Business Services

                 Robert A. Marshall               55    Executive Vice President and Group              1993
                                                        Executive, Advanta Personal Payment
                                                        Services

                 Charles H. Podowski              49    President and Director, Advanta                 1995
                                                        Insurance Companies

                 Milton Riseman                   59    President and Director, Advanta                 1994
                                                        Mortgage Corp. USA and Subsidiaries

                 John W. Roblin                   50    Senior Vice President and Chief                 1995
                                                        Information Officer, Advanta Personal
                                                        Payment Services

                 David D. Wesselink               53    Senior Vice President and Chief                 1993
                                                        Financial Officer

                 Ronald W. Averett                39    Vice President                                  1988

                 Jeffrey D. Beck                  47    Vice President and Treasurer                    1992

                 John J. Calamari                 41    Vice President, Finance                         1988

                 Katharin S. Dyer                 38    Vice President, Marketing                       1992
</TABLE>

<PAGE>   20
                                                                              20

                                                  Advanta Corp. and Subsidiaries


<TABLE>
                 <S>                              <C>   <C>                                             <C>
                 Michael A. Girman                46    Vice President, Audit and Control               1991

                 John B. Hofmann                  49    Vice President, Human Resources                 1987

                 Edward E. Millman                44    Vice President and Chief Financial              1993
                                                        Officer, Advanta Personal Payment
                                                        Services

                 Gene S. Schneyer                 42    Vice President, Secretary and General           1989
                                                        Counsel
</TABLE>



Mr. Alter became Executive Vice President and a director of the Company in
1967.  He was elected President and Chief Executive Officer in 1972, and
Chairman of the Board of Directors in August 1985.  In February 1986, he
relinquished the title of President, and in August 1995 he relinquished the
title of Chief Executive Officer.

Mr. Hart joined the Company in March 1994 as a Director and Executive Vice
Chairman.  He became Chief Executive Officer in August 1995.  For the five
years prior to joining the Company he had been President and Chief Executive
Officer of MasterCard International, Inc., a worldwide association of over
29,000 member financial institutions.  Prior to joining MasterCard in November
1988, Mr. Hart was Executive Vice President of First Interstate Bancorp, Los
Angeles, California.

Mr. Greenawalt was elected President and Chief Operating Officer of the Company
in November 1987.  Prior to joining the Company, Mr.  Greenawalt served as
President of Transamerica Financial Corp., Los Angeles, California, from May
1986.  For the 15 years prior to that, Mr. Greenawalt served in various
capacities with Citicorp, including most recently as Chairman and Chief
Executive Officer of Citicorp Person-to-Person, Inc., St. Louis, Missouri, and,
prior to that, as President and Chief Executive Officer of Citicorp Retail
Services, Inc., New York, New York.

Mr. Rosoff, age 52, joined the Company in January 1996 as a Director and Vice
Chairman.  Prior to joining the Company, Mr. Rosoff was a long time partner of
the law firm of Wolf, Block, Schorr and Solis-Cohen, the Company's outside
counsel, where he advised the Company for over 20 years.  While at Wolf, Block,
Schorr and Solis-Cohen he served as Chairman of its Executive Committee and,
immediately before joining the Company, as a member of its Executive Committee
and Chairman of its Tax Department. Mr. Rosoff is a Trustee of RPS Realty Trust.

Mr. Allhusen was elected Executive Vice President of the Company in October
1995.  Prior to joining the Company, from 1990 Mr. Allhusen served Standard
Chartered Bank in various capacities, most recently as General Manager for the
Middle East and South Asia region located in Dubai, United Arab Emirates.
Prior to joining Standard Chartered Bank, Mr. Allhusen worked for Household
Bank from 1986 to 1990 as its President, Midwest Division.

Mr. John joined the Company in June 1994 as Senior Vice President,
Administration.  From April 1989 until joining the Company, Mr. John was with
MasterCard International where he was Executive Vice President responsible for
Canada, Latin America, and the Caribbean Regions.  From 1983 until joining
MasterCard International, Mr. John was Vice President of First Interstate
Bancorp where he was responsible for a wide range of activities in consumer
banking and operations.

Mr. Kranzley was elected Senior Vice President of the Company in October 1995.
For five years prior to joining the Company Mr. Kranzley was Senior Vice
President and General Manager of Debit Products for MasterCard International.
In this capacity Mr. Kranzley also served as President and Chief Executive
Officer of Maestro U.S.A., Inc., the membership corporation of the Maestro
global, on-line point-of-sale debit program in the United States.
<PAGE>   21
                                                                              21

                                                  Advanta Corp. and Subsidiaries



Mr. Lindenberg had been the Chairman of the Board and President of an equipment
leasing business, LeaseComm Financial Corporation, from that company's
inception in June 1985 until its purchase by the Company.  Following the
acquisition, Mr. Lindenberg was elected President and Chief Executive Officer
of Advanta Business Services, the successor to LeaseComm.  Prior to starting
LeaseComm, Mr.  Lindenberg had been with First Pennsylvania Bank, Philadelphia,
Pennsylvania since 1982, where he had served in various capacities, most
recently as Vice President of the national division responsible for that bank's
commercial lending activities in leasing and electronics.

Mr. Marshall joined the Company in January 1988 and was elected Senior Vice
President in February 1988. In August 1993 he was elected Executive Vice
President and Group Executive, Advanta Personal Payment Services.   Prior to
joining the Company, from July 1987 he was Chief Operations Officer of a
Scudder, Stevens & Clark joint venture.  Prior to that, Mr. Marshall served in
various capacities at Citibank from 1976.  At the time he left Citibank, he was
a Senior Vice President of Citicorp Retail Services, managing a major portion
of its client relationships.

Mr. Podowski was elected President of Advanta Insurance Companies in April
1995.  Prior to joining the Company Mr. Podowski served CIGNA Corporation in
various capacities for seventeen years, most recently as Senior Vice President
in their International Division, with responsibility for CIGNA's life
subsidiaries in Asia and Australia.  Prior to joining CIGNA Mr. Podowski worked
for The Chase Manhattan Bank, N.A.

Mr. Riseman came to the Company in June 1992 as Senior Vice President,
Administration.  In February 1994, Mr. Riseman became President and Director of
Advanta Mortgage Corp. USA and its subsidiaries.  Prior to joining the Company,
Mr. Riseman had 27 years experience with Citicorp, most recently as Director of
Training and Development.  Prior to that he held Citicorp positions as Business
Manager for the Long Island Region, Head of Policy and Administration for New
York's Retail Bank, and Chairman of Citicorp Acceptance Co. which was involved
in the financing and leasing of autos and financing of mobile homes.

Mr. Roblin became Senior Vice President and Chief Information Officer, Advanta
Personal Payment Services, in December 1994.  Prior to joining the Company, Mr.
Roblin spent nineteen years with the Chubb Group of Insurance Companies in
Warren, New Jersey holding a variety of positions.  He was the Chief
Information Office and a Managing Director of Chubb from 1986 through 1991.  In
1991 he joined USF&G in Baltimore as Chief Information Officer and Senior Vice
President until 1993.  After a year as an independent consultant, he briefly
joined the Personal Lines Division of the Travelers Insurance Companies in
Hartford, Connecticut as Chief Information Officer from May, 1994 to November,
1994.

Mr. Wesselink joined the Company in November 1993 as Senior Vice President and
Chief Financial Officer after serving as Vice President and Treasurer of
Household International for the previous seven years.  Prior to that, he served
in various capacities at Household from 1971, including Vice President and
Director of Research, Group Vice President and Chief Financial Officer, and
Senior Vice President and Chief Financial Officer of Household Finance
Corporation.

Mr. Averett came to the Company as Vice President in January 1988. Prior to
joining the Company, Mr. Averett worked with Citicorp from 1980 to 1987.  Most
of this tenure was in a retail credit card division (CRS) holding a wide array
of positions from financial analyst to credit cycle manager and eventually
Regional Collections Manager.

Mr. Beck joined the Company in 1986 as Senior Vice President of Colonial
National and was elected Vice President and Treasurer in 1992.  Prior to
joining the Company, he was Vice President at Fidelity Bank, N.A., responsible
for asset/liability planning, as well as for managing a portfolio of investment
securities held at the bank.  From 1970 through 1980, he served in various
treasury and planning capacities for Wilmington Trust Company.
<PAGE>   22
                                                                              22

                                                  Advanta Corp. and Subsidiaries



Mr. Calamari joined the Company in May 1988.  From May 1985 through April 1988,
Mr. Calamari served in various capacities in the accounting departments of
Chase Manhattan Bank, N.A. and its subsidiaries, culminating in the position of
Chief Financial Officer of Chase Manhattan of Maryland.  From 1976 until May
1985, Mr. Calamari was an accountant with the public accounting firm of Peat,
Marwick, Mitchell in New York.

Ms. Dyer joined the Company as Vice President, Marketing in 1992.  Prior to
joining the Company, she was Vice President and Director of Marketing for the
Retail Finance Division of MNC Financial.  From 1985 to 1989, she was Director,
Product Development and Management at the Student Loan Marketing Association
and had previously held marketing management positions with Citicorp in their
credit card, mortgage and consumer finance businesses.

Mr. Girman joined the Company as Vice President, Accounting Operations,
Policies and Procedures in July 1988, and was elected Vice President, Audit and
Control, in April 1991.  Prior thereto, Mr. Girman served as Vice President,
Management Accounting and Accounting Policies and Procedures for The Chase
Manhattan Bank (USA), N.A. from April 1985 until joining the Company.

Mr. Hofmann came to the Company as Director of Human Resources in November 1986
and was elected Vice President, Human Resources in March 1987.  Prior to
joining the Company, he was Manager, Human Resources Planning and Development
for Subaru of America, Inc. from October 1984, and Manager, Management and
Organization Development for Shared Medical Systems, Inc. from March 1981 until
October 1984.

Mr. Millman joined the Company in September 1989 and was elected Assistant
Treasurer in July 1990.  Prior to joining the Company, Mr. Millman served as
Director of Financial Planning for Knight-Ridder, Inc. from March 1987 to
January 1988, and as Chief Financial Officer of Osteotech, Inc. from January
1988 to September 1989.  Mr. Millman was elected Vice President, Corporate
Funds Management in August 1991, and Vice President and Chief Financial
Officer, Advanta Personal Payment Services in December 1993.

Mr. Schneyer joined the Company as Associate General Counsel in September 1986
and was elected to the offices of Vice President, Secretary and General Counsel
in March 1989.  Prior to joining the Company, from October 1983 Mr. Schneyer
was an attorney in the Legal Department of Allied-Signal, Inc., Morristown, New
Jersey.
<PAGE>   23
                                                Advanta Corp. and Subsidiaries

                                   PART II


ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
         MATTERS.

COMMON STOCK PRICE RANGES AND DIVIDENDS

The Company's common stock is traded on the Nasdaq National Market
tier of The Nasdaq Stock Market(SM) under the symbols ADVNB (non-
voting common stock) and ADVNA (voting common stock).

Following are the high, low and closing sale prices and cash dividends
declared for the last two years as they apply to each class of stock:


<TABLE>
<CAPTION>
                                                  Cash
                                               Dividends
Quarter Ended:          High     Low    Close   Declared
- - --------------------------------------------------------  
<S>                    <C>     <C>      <C>      <C>
March 1994             $33.25  $26.00   $29.25   $ .06
June 1994               37.50   28.75    32.25     .06
September 1994          34.75   26.50    29.25     .06
December 1994           30.50   23.25    25.25     .08


March 1995              32.25   24.50    31.25     .08
June 1995               38.75   30.75    37.75     .08
September 1995          42.50   36.00    42.50     .08
December 1995           45.00   35.13    36.38     .108
- - --------------------------------------------------------


Class A:                                                
- - --------------------------------------------------------
March 1994             $36.00   $26.50  $31.50   $ .05
June 1994               41.75    30.50   35.63     .05
September 1994          37.50    28.25   30.13     .05
December 1994           33.50    24.25   26.25     .067


March 1995              34.75    25.50   33.50     .067
June 1995               42.50    33.00   41.69     .067
September 1995          46.25    39.50   45.00     .067
December 1995           48.88    37.50   38.25     .09 
========================================================
</TABLE>

At December 31, 1995, the Company had approximately 930 and 700
holders of record of Class B and Class A common stock, respectively.




ITEM 6.  SELECTED FINANCIAL DATA.

Financial Highlights

<TABLE>
<CAPTION>
(In thousands, except per share amounts)                               Year Ended December 31,
- - ---------------------------------------------------------------------------------------------------------------------------
                                                                                                                  Five-Year
                                            1995       1994        1993         1992         1991         1990         CAGR(2)
- - ---------------------------------------------------------------------------------------------------------------------------   
<S>                                  <C>         <C>         <C>          <C>           <C>         <C>                 <C>
SUMMARY OF OPERATIONS
  Net operating revenues(1)          $   615,914 $  447,837  $  334,224   $  266,320    $ 207,347   $  139,948           34%
    Net interest income                   72,900     70,381      78,644       73,176       73,990       62,964            3
    Noninterest revenues                 543,014    395,808     255,580      193,144      133,357       85,894           45
  Provision for credit losses             53,326     34,198      29,802       47,138       55,461       42,411            5
  Operating expenses                     350,685    266,784     181,167      142,082      112,567       83,917           33
  Income before income taxes and
    extraordinary items                  211,903    165,207     123,255       77,100       39,319       22,530           57
  Income before extraordinary items      136,677    106,063      77,920       48,037       25,165       15,095           55
  Net income                             136,677    106,063      76,647       48,037       25,165       15,095           55
- - ---------------------------------------------------------------------------------------------------------------------------
PER COMMON SHARE DATA
  Income before
    extraordinary items              $      3.20  $    2.58   $    1.95    $    1.38    $     .81    $     .53           43%
  Net income                                3.20       2.58        1.92         1.38          .81          .53           43
  Cash dividends declared(3)
    Class B                                 .348       .260        .200         .104          N/A          N/A            *
    Class A                                 .290       .217        .167         .107         .063         .037           51
  Book value                               14.35      11.12        8.82         5.22         3.70         2.60           41
  Average shares used to
    compute EPS(4)                        42,670     41,046      39,777       34,590       31,044       28,053            9
  Closing stock price
    Class B                                36.38      25.25       29.00        19.33          N/A          N/A            *
    Class A                                38.25      26.25       33.25        21.58        11.50         3.33           63
- - ---------------------------------------------------------------------------------------------------------------------------
FINANCIAL CONDITION--YEAR END
  Investments and money
    market instruments               $ 1,090,047 $  671,661  $  542,222   $  521,567   $  270,267   $  187,631           42%
  Gross receivables
    Owned                              2,762,927  1,964,444   1,277,305      998,244    1,273,420    1,129,493           20
    Securitized                        9,452,428  6,190,793   3,968,856    2,721,726    1,573,164      980,856           57
    Managed                           12,215,355  8,155,237   5,246,161    3,719,970    2,846,584    2,110,349           42
  Total assets
    Owned                              4,524,259  3,113,048   2,140,195    1,775,067    1,716,350    1,450,942           26
    Managed                           13,976,687  9,303,841   6,109,051    4,496,793    3,289,514    2,431,798           42
  Deposits                             1,906,601  1,159,358   1,254,881    1,204,486    1,205,035    1,052,322           13
  Long-term debt                         587,877    666,033     368,372      173,668      112,609       80,990           49
  Stockholders' equity                   672,964    441,690     342,741      174,870      118,859       70,895           57
  Stockholders' equity and
    long-term debt                     1,260,841  1.107,723     711,113      348,538      231,468      151,885           53
- - ---------------------------------------------------------------------------------------------------------------------------         
SELECTED FINANCIAL RATIOS
  Return on average assets                  4.06%      4.47%       3.91%        2.82%        1.63%        1.09%           *
  Return on average common equity          26.15      26.97       27.50        33.32        27.09        23.28            *
  Return on average total equity           24.75      26.97       27.50        33.32        27.09        23.28            *
  Equity/Managed assets                     4.81       4.75        5.61         3.89         3.61         2.92            *
  Equity/Owned assets                      14.87      14.19       16.01         9.85         6.93         4.88            *
  Dividend payout                           9.97       9.24        9.56         7.69         7.85         6.90            *
  Managed net interest margin(5)            5.87       6.72        7.77         8.05         7.54         6.70            *
  As a percentage of managed
    receivables:
    Total loans 30 days or
      more delinquent                        3.3        2.7         3.6          5.0          5.6          6.0            *
    Net charge-offs                          2.2        2.3         2.9          3.4          3.2          2.7            *
    Other operating expenses                 2.9        3.7         4.1          4.4          4.6          4.5            *
===========================================================================================================================  
</TABLE>

(1)      Excludes gains on sales of credit card accounts in 1990 and 1994.
(2)      Compound annual growth rate from December 31, 1990.
(3)      1992 cash dividends include dividends for three quarters on the Class
         B common stock and the full year on the Class A common stock.
(4)      Includes common stock equivalents. 1995 amount includes equivalent
         shares related to convertible preferred Class B stock.
(5)      Combination of owned interest-earning assets/interest-bearing
         liabilities and securitized credit card assets/liabilities.
 *       Not meaningful.




<PAGE>   24
                                                  Advanta Corp. and Subsidiaries


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS.

RESULTS OF OPERATIONS

OVERVIEW

Net income for 1995 of $136.7 million increased $30.6 million or 29% from the
$106.1 million reported for 1994. Earnings per share of $3.20 advanced 24% from
the $2.58 reported for 1994. The higher earnings resulted primarily from
substantial growth in average managed receivables, partially offset by the
contraction in the managed net interest margin. Additionally, disciplined cost
management and continued strong credit quality performance enhanced the
financial results.

         Earnings grew in 1995 primarily as a result of a 56% increase in
average managed receivables, from $6.1 billion in 1994 to $9.5 billion in 1995,
partially offset by an approximate 13% contraction in the managed net interest
margin. As a majority of the receivables continue to be securitized, the
Company records the net earnings on these securitized receivables as
noninterest revenues. Noninterest revenues of $543.0 million in 1995 increased
$147.2 million or 37% from $395.8 million in 1994. This increase was primarily
due to a 62% increase in average securitized receivables. In 1995, the
Company's venture capital unit, Advanta Partners LP, recorded $15.4 million of
equity securities gains which are included in noninterest revenues. In 1994,
noninterest revenues included an $18.4 million gain on the sale of $150 million
of credit card customer relationships. Total other operating expenses
(excluding the amortization of credit card deferred origination costs, net)
increased only 22% despite the 56% growth in average managed receivables. Thus,
the operating expense ratio decreased to 2.9% in 1995 from 3.7% in 1994. The
total managed charge-off rate for 1995 fell to 2.2% from 2.3% in 1994.

         Average managed receivables have tripled from the $3.2 billion
reported in 1992. This receivable growth has greatly contributed to higher net
income and earnings per share. The Company intends to continue pursuing a
strategy of receivable growth with a goal of increasing average managed
receivables by 40% or more in 1996. A significant component of this growth
strategy is the Company's continuing efforts to market "risk-adjusted" credit
card products, whereby credit cards are issued with lower rates to customers
whose credit quality is expected to result in a lower rate of credit losses
(the "risk-adjusted pricing strategy"). The Company's pricing structure on its
credit card products also reflects low "introductory" credit card rates, which
reprice upwards after an introductory period of up to one year. In 1995, as in
1994, the impact of these introductory rates was to reduce the managed net
interest margin, as the success of the Company's marketing campaigns resulted
in substantial growth of new receivables earning interest at the introductory
rates. It is estimated that approximately $2.2 billion of receivables will
reprice upwards in the first quarter of 1996. At repricing, most of the
receivables on these credit cards will have been securitized, and consequently,
the enhanced revenues on those receivables will be recorded primarily as
increased noninterest revenues (securitization income).  Although this will not
affect the owned net interest margin, it is expected that it will positively
impact the managed net interest margin.

         Net income for 1994 rose to $106.1 million or $2.58 per share. This
reflects increases of 38% and 34%, respectively, from the $76.6 million or
$1.92 per share reported in 1993. Earnings for 1994 increased primarily as a
result of a $1.9 billion or 45% increase in average managed receivables,
improvements in credit quality with the total managed charge-off rate
decreasing from 2.9% in 1993 to 2.3% in 1994, and controlled growth in
operating expenses. The 45% increase in average managed receivables and an
$18.4 million gain on the sale of credit card customer relationships were the
major factors in the $140.2 million or 55% increase in noninterest revenues to
$395.8 million in 1994, from $255.6 million in 1993. Disciplined cost
management resulted in other operating expenses increasing only 30% while
average managed receivables grew 45%, lowering the operating expense ratio to
3.7% for 1994 from 4.1% in 1993.

                               EARNINGS PER SHARE

                                    [GRAPH]

<TABLE>
<CAPTION>
               1991        1992       1993        1994        1995
               ---------------------------------------------------     
               <S>         <C>        <C>         <C>        <C>
               .81         1.38       1.92        2.58       $3.20
</TABLE>





<PAGE>   25
                                                  Advanta Corp. and Subsidiaries

NET INTEREST INCOME

Net interest income represents the excess of income generated from interest
earning assets, including receivables, investments and money market instruments
over the interest paid on interest-bearing liabilities, primarily deposits and
debt.

         Net interest income of $72.9 million for 1995 increased $2.5 million
or 4% from 1994 as a result of a $737 million or 37% increase in average
interest earning assets, largely offset by a lower owned net interest margin,
which fell to 2.80% in 1995 from 3.67% in 1994. The lower owned net interest
margin primarily resulted from a 124 basis point increase in the cost of funds.
The yield on average interest earning assets increased 45 basis points, but
would have been considerably higher had it not been for the volume of credit
card receivables issued at low "introductory" rates.

         Net interest income of $70.4 million for 1994 decreased $8.3 million
or 11% from 1993 as a result of a lower owned net interest margin partially
offset by a $336 million increase in average earning asset balances. The
significant increase in credit cards offered at low "introductory" rates in
1994 compared to the previous year contributed to the lower owned net interest
margin.

         Credit card, mortgage and lease receivable securitization activity
shifts revenues from interest income to noninterest revenues. This ongoing
securitization activity reduces the level of higher-yielding receivables on the
balance sheet while proportionately increasing the balance sheet levels of new
lower-yielding receivables and money market assets. Net interest income on
securitized credit card balances is reflected in credit card securitization
income. Net interest income on securitized mortgage loans is reflected in
income from mortgage banking activities, and net interest income on securitized
lease receivables is reflected in leasing revenues, net. All securitization
income is included in noninterest revenues. See Note 1 to Consolidated
Financial Statements.

         Average managed credit card receivables of $7.7 billion for 1995
increased $3.0 billion or 64% from 1994. This increase resulted from the very
successful marketing of low introductory rate credit cards which generated
approximately 1.7 million new accounts and from large volumes of balance
transfers from both new and established cardholders. In 1995, average owned
credit card receivables were $1.6 billion compared to $1.2 billion in 1994.
Owned receivable balances would have been higher in both years had it not been
for the securitization of $3.4 billion of credit card receivables in 1995 and
$2.2 billion in 1994.

         Average managed mortgage loans increased to $1.5 billion in 1995, a
26% increase from $1.2 billion in 1994. The average balance of owned mortgage
loans increased to $184.9 million in 1995 from $120.0 million in 1994 partially
due to the strategic decision not to securitize mortgages in the fourth quarter
of 1995. Mortgage loan originations of $773 million in 1995 were up $280
million or 57% from 1994. Yields on owned mortgage loans increased to 9.38%
from 8.18% in 1994 reflecting a lower proportion of nonperforming loans on the
balance sheet in 1995 versus the prior year. During 1994, the Company initiated
a program to repurchase nonperforming loans from the securitization trusts (see
discussion under "Provision for Credit Losses").

         Average managed lease receivables of $315 million increased $113
million or 56% from 1994. Average owned balances of leases increased only $24
million or 39% during 1995 due to the securitization of $146 million of lease
receivables in 1995. Yields on owned leases decreased to 12.59% in 1995 from
14.36% in 1994.

         An increase in the owned average cost of funds occurred in 1995 as the
cost of funds rose to 6.46% from 5.22% in 1994. The full effect of the rising
rate environment that began in the first quarter of 1994 was experienced in
1995, as the Federal Funds rate (the rate at which banks borrow from one
another) increased from 3.0% in early 1994 to 6.0% in midyear 1995.
Consequently, the rollover of deposits and debt during 1995 was at higher rates
than in 1994. The Company has utilized derivatives to manage the impact of
rising rates on net income (see discussion under "Derivatives Activities").

         The following table provides an analysis of both owned and managed
interest income and expense data, average balance sheet data, net interest
spread (the difference between the yield on interest-earning assets and the
average rate paid on interest-bearing liabilities), and net interest margin
(the difference between the yield on interest-earning assets and the average
rate paid to fund interest-earning assets) for 1993 through 1995. Average owned
loan and lease receivables and the related interest revenues include certain
loan fees.






<PAGE>   26

                                                  Advanta Corp. and Subsidiaries
Interest Rate Analysis

<TABLE>
<CAPTION>
($ in thousands)                                                Year Ended December 31,
- - -------------------------------------------------------------------------------------------------------------------------
                                        1995                             1994                            1993   
                        -------------------------------   -------------------------------   ----------------------------
                          Average               Average      Average              Average     Average             Average
                          Balance     Interest    Rate       Balance   Interest    Rate       Balance  Interest    Rate
- - -------------------------------------------------------------------------------------------------------------------------
<S>                    <C>           <C>          <C>     <C>          <C>         <C>     <C>         <C>         <C>
ON-BALANCE SHEET
Interest-earning assets:
 Receivables:
  Credit cards         $1,580,352    $ 163,637    10.35%  $1,171,266   $117,661    10.05%  $  899,650  $108,518    12.06%
  Mortgage loans          184,855       17,334     9.38      119,919      9,809     8.18      154,210    15,286     9.91
  Leases                   84,216       10,603    12.59       60,437      8,681    14.36       57,877    10,825    18.70
  Other loans               5,979          446     7.46        3,893        280     7.19        1,911       177     9.26
                       ----------    ---------            ----------   --------            ----------  --------
 Total receivables      1,855,402      192,020    10.35    1,355,515    136,431    10.06    1,113,648   134,806    12.10
 Federal funds sold       141,031        8,210     5.82      103,674      4,437     4.28       93,507     2,831     3.03
 Interest-bearing
   deposits               371,826       22,243     5.98      196,468     10,216     5.20      177,942     7,927     4.45
 Tax-free securities(1)    60,412        3,654     6.05       81,761      4,858     5.94       42,669     2,585     6.06
 Taxable investments      296,700       16,121     5.43      250,535     11,899     4.75      223,991    11,324     5.06
                       ----------    ---------            ----------   --------            ----------  --------         
Total interest-earning
  assets(2)            $2,725,371    $ 242,248     8.89%  $1,987,953   $167,841     8.44%  $1,651,757  $159,473     9.65%
                       ==========    =========    =====   ==========   ========    =====   ==========  ========    ===== 
Interest-bearing
  liabilities:
 Deposits:
  Savings              $  270,550    $  17,728     6.55%   $ 269,583   $ 11,411     4.23%  $  214,351 $   6,984     3.26%
  Time deposits
    under $100,000        547,710       31,618     5.77      560,015     27,543     4.92      686,159    35,676     5.20
  Time deposits
  of $100,000 or more     380,918       23,466     6.16      217,683      9,314     4.28      268,064    10,729     4.00
                       ----------    ---------            ----------   --------            ----------  --------      
 Total deposits         1,199,178       72,812     6.07    1,047,281     48,268     4.61    1,168,574    53,389     4.57
 Debt                     981,816       67,908     6.92      583,317     36,347     6.23      302,430    22,951     7.59
 Other borrowings         388,340       25,312     6.52      185,298     10,143     5.47       59,957     2,963     4.94
                       ----------    ---------            ----------   --------            ----------  --------
Total interest-bearing
liabilities             2,569,334      166,032     6.46    1,815,896     94,758     5.22    1,530,961    79,303     5.18
Net noninterest-
  bearing liabilities     156,037                            172,057                          120,796
                       ----------                         ----------                       ----------    
Sources to fund
  interest-earning
  assets               $2,725,371    $ 166,032     6.09%  $1,987,953   $ 94,758     4.77%  $1,651,757  $ 79,303     4.80%
                       ==========    =========    =====   ==========   ========    =====   ==========  ========    ===== 
Net interest spread                                2.43%                            3.22%                           4.47%
                                                  =====                            =====                           =====
Net interest margin                                2.80%                            3.67%                           4.85%
                                                  =====                            =====                           =====
OFF-BALANCE SHEET
Average balance on
  securitized:
    Credit cards       $6,105,575                         $3,507,801                       $2,110,583
    Mortgage loans      1,355,383                          1,105,610                          895,237
    Leases                230,696                            141,421                           87,875
                       ----------                         ----------                       ----------
Total average securi-
  tized receivables     7,691,654                          4,754,832                        3,093,695
                       ----------                         ----------                       ----------
Total average managed
  receivables          $9,547,056                         $6,110,347                       $4,207,343
                       ==========                         ==========                       ==========
MANAGAGED NET
  INTEREST ANALYSIS(3)
Interest-earning 
  assets               $8,830,946   $1,081,779    12.25%  $5,495,754   $665,009    12.10%  $3,762,340  $479,799    12.75%
Interest-bearing
  liabilities          $8,674,909   $  563,385     6.49%  $5,323,697   $295,880     5.56%  $3,641,544  $187,269     5.14%
Net interest spread                                5.76%                            6.54%                           7.61%
Net interest margin                                5.87%                            6.72%                           7.77%
======================================================================================================================== 
</TABLE>

(1)      Interest and average rate computed on a tax equivalent basis using a
         statutory rate of 35%.
(2)      Includes assets held and available for sale, and nonaccrual loans and
         leases.
(3)      Combination of owned interest-earning assets/owned interest-bearing
         liabilities and securitized credit card assets/liabilities.





<PAGE>   27
                                                  Advanta Corp. and Subsidiaries
INTEREST VARIANCE ANALYSIS: ON-BALANCE SHEET

The following table presents the effects of changes in average volume and
interest rates on individual financial statement line items on a tax equivalent
basis and including certain loan fees. Changes not solely due to volume or rate
have been allocated on a pro rata basis between volume and rate. The effects on
individual financial statement line items are not necessarily indicative of the
overall effect on net interest income.

<TABLE>
<CAPTION>
($ in thousands)                                                                                         
- - ---------------------------------------------------------------------------------------------------------------------------
                                                                    1995 vs. 1994                        1994 vs. 1993          
                                                           -----------------------------      -----------------------------
                                                                 Increase (Decrease)                  Increase (Decrease)
                                                                       Due to                               Due to              
                                                           -----------------------------      -----------------------------
                                                           Volume       Rate       Total      Volume       Rate       Total
- - ---------------------------------------------------------------------------------------------------------------------------
<S>                                                       <C>       <C>          <C>         <C>       <C>         <C>
Interest income from
  Loan and lease receivables:
    Credit cards                                          $42,852   $  3,124     $45,976     $29,193   $(20,050)   $  9,143
    Mortgage loans                                          5,921      1,604       7,525      (3,068)    (2,409)     (5,477)
    Leases                                                  2,799       (877)      1,922         505     (2,649)     (2,144)
    Other loans                                               155         11         661         150        (47)        103
  Federal funds sold                                        1,888      1,885       3,773         335      1,271       1,606
  Interest-bearing deposits                                10,296      1,730      12,026         874      1,415       2,289
  Tax-free securities                                      (1,295)        92      (1,203)      2,325        (52)      2,273
  Taxable investments                                       2,376      1,846       4,222       1,294       (719)        575
                                                          -------   --------     -------     -------   --------     -------
Total interest income(1)                                   64,992      9,415      74,407      31,608    (23,240)      8,368
                                                          -------   --------     -------     -------   --------     -------
Interest expense on
  Deposits:
    Savings                                                    41      6,276       6,317       2,055      2,372       4,427
    Time deposits under $100,000                             (593)     4,668       4,075      (6,291)    (1,842)     (8,133)
    Time deposits of $100,000 or more                       8,925      5,227      14,152      (2,256)       841      (1,415)
    Debt                                                   27,158      4,403      31,561      18,125     (4,729)     13,396
    Other borrowings                                       12,907      2,262      15,169       6,829        351       7,180
                                                          -------   --------     -------     -------   --------     -------
Total interest expense                                     48,438     22,836      71,274      18,462     (3,007)     15,455
                                                          -------   --------     -------     -------   --------     -------
Net interest income                                       $16,554   $(13,421)    $ 3,133     $13,146   $(20,233)    $(7,087)
===========================================================================================================================
</TABLE>

(1)      Includes income from assets held and available for sale.

MANAGED PORTFOLIO DATA

The Company analyzes its financial results on a managed assets basis in
addition to analyzing data as reported under generally accepted accounting
principles. The following table provides selected information on a managed
basis, as well as a summary of the effects of credit card securitizations on
selected line items of the Company's Consolidated Income Statements for the
past three years.

<TABLE>
<CAPTION>
($ in thousands)                                                          
- - ----------------------------------------------------------------------------------------------------------------------
                                                                             1995               1994              1993
- - ----------------------------------------------------------------------------------------------------------------------
<S>                                                                   <C>                 <C>               <C>
Balance Sheet Data:
Average managed receivables                                           $ 9,547,056         $6,110,347        $4,207,343
Managed receivables                                                    12,215,355          8,155,237         5,246,161
Total managed assets                                                   13,976,687          9,303,841         6,109,051
Managed net interest margin (on a fully tax equivalent basis)                5.87%              6.72%             7.77%
As a percentage of gross managed receivables:
  Total loans 30 days or more delinquent                                      3.3%               2.7%              3.6%
  Net charge-offs                                                             2.2                2.3               2.9
Effects of Credit Card Securitizations on:
  Net interest income                                                 $  (442,178)        $ (296,046)       $ (212,360)
  Provision for credit losses                                             157,735             92,530            82,343
======================================================================================================================
</TABLE>

         With respect to the above information on the effects of credit card
securitizations, net interest income represents the amount by which net
interest income would have been higher had the securitized receivables remained
on the balance sheet. In addition, the provision for credit losses represents
the amount by which the provision for credit losses would have been higher had
the securitized receivables remained as owned and the provision for credit
losses been equal to charge-offs. Both net interest income and the provision
for credit losses described above are netted and included in other noninterest
revenues in the Consolidated Income Statements.




<PAGE>   28
                                                  Advanta Corp. and Subsidiaries

                           TOTAL MANAGED RECEIVABLES
                           ($ in millions)

                                    [GRAPH]

<TABLE>
<CAPTION>
                                 1991        1992        1993       1994        1995
- - -------------------------------------------------------------------------------------
<S>                              <C>        <C>         <C>         <C>       <C>
Serviced                         2,847      3,720       5,246       8,155     $12,215
Owned                                                             
- - -------------------------------------------------------------------------------------
</TABLE>

PROVISION FOR CREDIT LOSSES

The provision for credit losses of $53.3 million in 1995 increased $19.1
million or 56% from $34.2 million in 1994. The increase was primarily due to
the Company's desire to maintain a targeted level of reserve coverage of
impaired assets on credit cards as well as to provide additional reserves
against a possible downturn in the economy given an increase in impaired asset
and delinquency levels. The owned impaired asset level on credit cards
increased from $14.7 million in 1994 to $19.9 million in 1995. The total owned
impaired asset level, however, decreased by $4.0 million from $43.3 million in
1994 to $39.3 million at the end of 1995. The higher 1994 level was due to the
repurchase of approximately $50 million of nonperforming mortgage loans from
the securitization trusts, an action undertaken in order to lower funding costs
on those mortgages. In connection with these repurchases, the Company also
transferred $13 million of off-balance sheet recourse reserves to on-balance
sheet reserves. These repurchases increased the owned impaired asset level
while having no impact on either the level of managed impaired assets or the
provision for credit losses.  At December 31, 1995, approximately $11.6 million
of the loans repurchased during 1994 remained on the balance sheet as either
nonperforming loans or other real estate owned.

         The provision for credit losses of $34.2 million in 1994 increased
only $4.4 million or 15% from $29.8 million in 1993 despite a 22% increase in
average owned receivables. The owned impaired asset level on credit cards was
relatively flat in 1994 compared to 1993.

         A description of the credit performance of the loan portfolio is set
forth under the section entitled "Credit Risk Management."

NONINTEREST REVENUES

<TABLE>
<CAPTION>
($ in thousands)                                         
- - --------------------------------------------------------------------
                                         1995        1994       1993
- - --------------------------------------------------------------------
<S>                                  <C>         <C>        <C>
Gain on sale of credit cards         $      0    $ 18,352   $      0
Other noninterest revenues:
  Credit card securitization
    income                            183,360     149,043     98,521
  Credit card servicing income        117,369      68,960     41,593
  Credit card interchange
    income                             92,439      71,740     56,107
  Income from mortgage
    banking activities                 50,541      37,586     24,146
  Leasing revenues, net                41,050      21,551     10,317
  Insurance revenues, net              27,654      12,734      9,249
  Equity securities gains              15,386           0          0
  Other credit card revenues           14,230      14,209     11,545
  Other                                   985       1,633      4,102
- - --------------------------------------------------------------------
Total other noninterest
  revenues                           $543,014    $377,456   $255,580
- - --------------------------------------------------------------------
Total noninterest revenues           $543,014    $395,808   $255,580
====================================================================
</TABLE>

         Noninterest revenues of $543.0 million in 1995 increased $147.2
million or 37% from $395.8 million in 1994. This improvement resulted from a
74% growth in average securitized credit card receivables, a 63% growth in
average securitized lease receivables and a $15.4 million equity securities
gain on an investment held by the Company's venture capital unit, partially
offset by a contraction in the net interest margin on the securitized credit
card portfolio. The 1994 total reflected an $18.4 million gain on the sale of
credit card customer relationships.

         Due to the securitization of credit card receivables, activity from
securitized account balances normally reported as net interest income and
charge-offs is reported in securitization income and servicing income, both of
which are included in noninterest revenues. Credit card securitization income
increased 23% to $183.4 million from $149.0 million in 1994 as a result of a
74% increase in average securitized credit card receivables from $3.5 billion
in 1994 to $6.1 billion in 1995, partially offset by a contraction in the net
interest margin. See Note 1 to Consolidated Financial Statements for further
description of securitization income.

         Credit card securitization income is the excess of revenue collected
on the securitized receivables, including interest and certain fees, over the
related securitization trust expenses, including interest payments to investors
in the trusts, charge-offs, servicing costs and transaction expenses. Credit
card servicing income which represents fees paid to the Company for continuing
to service accounts which





<PAGE>   29
                                                  Advanta Corp. and Subsidiaries

                              NONINTEREST REVENUES
                              ($ in millions)

                                    [GRAPH]
<TABLE>
<CAPTION>
                                             1991        1992       1993        1994        1995
- - ------------------------------------------------------------------------------------------------                        
<S>                                          <C>         <C>         <C>        <C>         <C>
Other Noninterest Revenues                   133         193         256        396         $543
Credit Card Securitization Income                         
- - ------------------------------------------------------------------------------------------------
</TABLE>

have been securitized, increased to $117.4 million in 1995 from $69.0 million in
1994. Such fees generally approximate 2% of securitized receivables.

         Interchange income represents fees that are payable by merchants to
the credit card issuer for sale transactions. For 1994 and 1993, interchange
income on securitized credit cards has been reclassified from credit card
securitization income to credit card interchange income. Total interchange
income, which represents approximately 1.4% of credit card purchases, increased
29% to $92.4 million in 1995 from $71.7 million in 1994.

         During 1995, the Company securitized $542 million of mortgage loans
compared to $456 million in 1994. Mortgage banking income of $50.5 million for
1995 increased 34% from $37.6 million in 1994. See Note 1 to Consolidated
Financial Statements for a description of mortgage banking income.

         Leasing revenues, net, increased $19.5 million to $41.1 million in
1995 primarily due to a 63% growth in average securitized lease receivables
from 1994. Insurance revenues, net, were $27.7 million in 1995, an increase of
$15.0 million over 1994. This strong growth is attributed to the successful
marketing of insurance products in the credit card, mortgage and leasing
businesses.

         Noninterest revenues of $395.8 million in 1994 increased $140.2
million or 55% from $255.6 million in 1993, primarily due to increases in
credit card securitization, servicing and interchange income, the gain on the
sale of the credit card customer relationships, and higher leasing and
insurance revenues.

OPERATING EXPENSES

<TABLE>
<CAPTION>
($ in thousands)                                           
- - ----------------------------------------------------------------------------
                                                1995         1994       1993
- - ----------------------------------------------------------------------------
<S>                                         <C>          <C>        <C>
Amortization of credit card
  deferred origination
  costs, net                                $ 72,258     $ 39,381   $  6,566
Other operating expenses:
  Salaries and employee
    benefits                                 116,681       88,681     65,469
  External processing                         28,407       22,618     16,604
  Marketing                                   25,374       32,339     18,742
  Credit card fraud losses                    20,029       16,654     13,779
  Postage                                     18,518       12,732      9,818
  Professional fees                           14,937       10,985     10,761
  Equipment expense                           12,751        9,293      6,550
  Telephone expense                           11,959        8,615      5,402
  Occupancy expense                            9,254        8,425      6,247
  Credit and collection
    expense                                    9,039        7,604      7,055
  Other                                       11,478        9,457     14,174
- - ----------------------------------------------------------------------------
Total other operating
  expenses                                  $278,427     $227,403   $174,601
- - ----------------------------------------------------------------------------
Total operating
  expenses                                  $350,685     $266,784   $181,167
============================================================================
At year end:
  Number of accounts
    managed (000's)                            5,031        3,968      2,827
  Number of employees                          2,409        1,753      1,614
For the year:
  Other operating expenses
    as a percentage of
    average managed
    receivables                                  2.9%         3.7%       4.1%
============================================================================ 
</TABLE>

         The amortization of credit card deferred origination costs, net,
increased from $39.4 million in 1994 to $72.3 million in 1995. This increase
resulted primarily from amortization related to the $80.6 million of credit
card origination costs that were deferred since the fourth quarter of 1994 (see
Note 1 of Notes to Consolidated Financial Statements).

         Total other operating expenses of $278.4 million for 1995 were up
$51.0 million or 22% from $227.4 million in 1994. The increase in total other
operating expenses resulted from a $28.0 million or 32% increase in salaries
and employee benefits, partially due to the addition of senior management to
assist in the strategic growth of the various business units. Other factors
affecting the increase in other operating expenses were a $5.8 million or 26%
increase in external processing resulting primarily from a 27% increase in the
number of accounts managed year-to-year, and an overall increase in credit card
related costs due to a 26% increase in the number of managed credit card
accounts.





<PAGE>   30
                                                  Advanta Corp. and Subsidiaries

         The amortization of credit card deferred origination costs, net,
increased from $6.6 million in 1993 to $39.4 million in 1994, primarily due to
a $25.7 million increase in amounts deferred under third party agreements.
Total other operating expenses of $227.4 million for 1994 rose $52.8 million or
30% from 1993. This overall growth was a result of a $23.2 million or 35%
increase in salaries and employee benefits as well as increases in marketing,
external processing and other credit card related costs, as a result of the 42%
increase in the number of managed credit card accounts in 1994.

                            OPERATING EXPENSE RATIO
                            (in percent)

                                    [GRAPH]

<TABLE>
<S>              <C>
1991             4.6
1992             4.4
1993             4.1
1994             3.7
1995             2.9%
</TABLE>

         As a result of continued investments in developmental initiatives, in
1995, the Company entered into a joint venture agreement with The Royal Bank of
Scotland ("RBS"), for the purpose of issuing credit cards in the United
Kingdom. This new company, RBS Advanta, first began issuing bankcards in
October 1995. The net results from the operations are not currently material to
the Company and are not expected to be so in 1996. However, the Company expects
that the anticipated receivable growth will favorably impact future earnings.

Income Taxes

The Company's consolidated income tax expense was $75.2 million for 1995, or an
effective tax rate of 36%, compared to tax expense of $59.1 million, or a 36%
effective rate, in 1994 and tax expense of $45.3 million, or a 37% effective
rate, in 1993. The decrease in the effective tax rate from 1993 to 1994
resulted from a higher level of tax-free income and lower levels of state
income taxes.

ASSET/LIABILITY MANAGEMENT

The financial condition of Advanta Corp. is managed with a focus on maintaining
high credit quality standards, disciplined interest rate risk management and
prudent levels of leverage and liquidity.

Interest Rate Sensitivity

Interest rate sensitivity refers to managed net interest income variability
resulting from mismatches between asset and liability indices (basis risk) and
the effects which changes in market interest rates have on asset and liability
repricing mismatches (gap risk).

         The Company attempts to minimize the impact of market interest rate
fluctuations on net interest income and net income by regularly evaluating the
risk inherent in its asset and liability structure, including securitized
assets. This risk arises from continuous changes in the Company's
asset/liability mix, market interest rates, the yield curve, prepayment trends
and the timing of cash flows. Computer simulations are used to evaluate net
interest income volatility under varying rate, spread and volume projections
over monthly time periods of up to two years.

         In managing its interest rate sensitivity position, the Company
periodically securitizes receivables, sells and purchases assets, alters the
mix and term structure of its funding base, changes its investment portfolio
and short-term investment position, and uses derivative financial instruments.
Derivative financial instruments are used for the express purpose of managing
exposures to changes in interest rates and foreign exchange rates. Derivative
financial instruments, by policy, are not used for any speculative purposes
(see discussion under "Derivatives Activities"). The Company has primarily
utilized variable rate funding in pricing its credit card securitization
transactions in an attempt to match the variable rate pricing dynamics of the
underlying receivables sold to the trusts. Variable rate funding is used on the
balance sheet as well, in support of unsecuritized receivables which carry
variable rates. Although credit card receivable rates are generally set at a
spread over a floating rate index, they often contain interest rate floors.
These floors have the impact of converting the credit card receivables to fixed
rate receivables in a low interest rate environment. In addition, the Company
at times offers fixed rate pricing to consumers for the introductory rate
period of its credit cards. In instances when a significant portion of credit
card receivables carry fixed rate introductory pricing or are at their floors,
the Company may convert part of




<PAGE>   31
                                                  Advanta Corp. and Subsidiaries

the underlying funding to a fixed rate by using interest rate hedges, swaps and
fixed rate securitizations. In pricing mortgage and lease securitizations, both
fixed rate and variable rate funding are used depending upon the
characteristics of the underlying receivables. Additionally, basis risk exists
in on-balance sheet funding as well as in securitizing credit card receivables
at a spread over the London interbank offered rate ("LIBOR") when the rate on
the underlying assets is indexed to the prime rate. The Company measures the
basis risk resulting from potential variability in the spread between prime and
LIBOR and incorporates such risk into the asset and liability management
process. During 1995, substantially all new credit cards were issued using
LIBOR as the repricing index. The effect of this change will be the reduction
of prime/LIBOR basis risk over time. The Company continues to seek
cost-effective alternatives for minimizing this risk.

         Interest rate fluctuations affect net interest income at virtually all
financial institutions. While interest rate volatility does have an effect on
net interest income, other factors also contribute significantly to changes in
net interest income. Specifically, within the credit card portfolio, pricing
decisions and customer behavior regarding convenience usage affect the yield on
the portfolio. These factors may counteract or exacerbate income changes due to
fluctuating interest rates. The Company closely monitors interest rate
movements, competitor pricing and consumer behavioral changes in its ongoing
analysis of net interest income sensitivity.

Liquidity, Funding and Capital Resources

The Company's goal is to maintain an adequate level of liquidity, both long and
short-term, through active management of both assets and liabilities. During
1995, the Company, through its subsidiaries, securitized $3.4 billion of credit
card receivables, $542 million of mortgage loans and $146 million of lease
receivables. Cash generated from these transactions was temporarily invested in
short-term, high quality investments at money market rates awaiting
redeployment to pay down borrowings and to fund future credit card, mortgage
loan and lease receivable growth. See the Consolidated Statements of Cash Flows
for more information regarding liquidity, funding and capital resources. In
addition, see Note 5 to the Consolidated Financial Statements and the
Supplemental Schedules thereto for additional information regarding the
Company's investment portfolio.

         Over the last eight years, the Company has successfully accessed the
securitization market to efficiently support its growth strategy. While
securitization should continue to be a reliable source of funding for the
Company, other funding sources are available and include deposits, medium-term
notes, senior and subordinated debt, repurchase agreements, committed and
uncommitted bank lines, bank notes, federal funds purchased and the ability to
sell assets and raise additional equity.

         In February 1995, the Company's wholly owned subsidiary, Advanta
National Bank ("Advanta National"), a Delaware-based credit card bank,
commenced operations. The Company's initial capitalization of Advanta National
was $50 million, consisting of $25 million in common stock and $25 million of
additional paid-in-capital. Additional capital infusions totaling $39 million
took place during 1995. As a credit card bank, Advanta National is limited to
one office, can engage only in consumer credit card operations and cannot
accept deposits other than savings and time deposits of $100,000 or more. It is
anticipated that Advanta National will continue to be the originator of a
substantial portion of the Company's credit cards. Advanta National had total
assets of $1.1 billion at December 31, 1995.

         Funding diversification is an essential component of the Company's
liquidity management. The debt securities of Advanta Corp., Colonial National
Bank USA ("Colonial National"), and Advanta National have achieved
investment-grade ratings from the nationally recognized rating agencies. These
ratings have allowed the Company to further diversify its funding sources.
Efforts continue to develop new sources of funding, both through previously
untapped customer segments and through developing new financing structures.

         In 1994, the Company obtained revolving credit facilities totaling
$255 million from a consortium of banks and $255 million in money market bid
lines. In the second quarter of 1995, the Company's $255 million revolving
credit facilities were replaced with a new $510 million revolving credit
facility which is available to Advanta National as well. The Company may also
sell up to $325 million of medium-term notes as needed.

         In August 1995, in a public offering, the Company sold 2,500,000
depositary shares each representing a one-hundredth interest in a share of
Stock Appreciation Income Linked Securities ("SAILS"). The SAILS constitute a
series of the Company's Class B Preferred Stock, designated as 6 3/4%
Convertible Class B Preferred Stock, Series 1995 (SAILS). On September 15,
1999, unless either previously redeemed by the Company or converted at the
option of the holder,





<PAGE>   32
                                                  Advanta Corp. and Subsidiaries

each share of the SAILS will automatically convert into 100 shares of Class B
Common Stock. Proceeds from the offering, net of underwriting discount, were
approximately $90 million. The Company used the proceeds of the offering for
general corporate purposes, including financing the growth of its subsidiaries.

         In September 1995, Colonial National and Advanta National (the
"Banks") established a $2.25 billion bank note program. The Banks may issue an
aggregate of $2.0 billion of senior bank notes and $250 million of subordinated
bank notes. These notes may have maturities ranging from seven days to fifteen
years from date of issuance. In the fourth quarter of 1995, Advanta National
sold $323 million of senior notes through this program.

         In addition, at the Advanta parent company level, steady building of
liquidity and capital in 1995 and 1994 was achieved as a result of $66.1
million of dividends from subsidiaries in 1995 and $39.6 million in 1994, and
retained earnings of $121.2 million in 1995 and $96.2 million in 1994. The
Board of Directors currently intends to have the Company pay regular quarterly
dividends to its shareholders, maintaining an approximate 20% premium on the
dividend paid on the Class B common shares; however, the Company plans to
reinvest the majority of its earnings to support future growth.

         At December 31, 1995, the Company was carrying $1.1 billion of loans
available for sale. The fair value of such loans was in excess of their
carrying value at year end. In connection with liquidity and asset/liability
management, the Company had $533 million of investments available for sale at
December 31, 1995. See Note 18 to the Consolidated Financial Statements for
fair value disclosures.

         The following tables detail the composition of the deposit base and
the composition of debt and other borrowings at year end for each of the past
five years.

COMPOSITION OF DEPOSIT BASE

<TABLE>
<CAPTION>
($ in millions)                                                    As of December 31,
- - ---------------------------------------------------------------------------------------------------------------
                                 1995             1994             1993              1992            1991
                            -----------------------------------------------------------------------------------
                             Amount     %     Amount      %     Amount     %      Amount     %     Amount     %
- - ---------------------------------------------------------------------------------------------------------------
<S>                        <C>        <C>   <C>         <C>   <C>        <C>    <C>        <C>   <C>        <C>
Demand deposits            $   91.7     5%  $   64.5      5%  $   33.4     3%   $   24.8     2%  $   20.2     2%
Money market savings          277.5    14      301.7     26      220.7    17       210.7    17      197.1    16
Time deposits of
  $100,000 or less            965.5    51      691.0     60      961.4    77       926.8    77      932.5    77
Time deposits of
  more than $100,00           571.9    30      102.2      9       39.4     3        42.4     4       55.2     5
- - ---------------------------------------------------------------------------------------------------------------
Total deposits             $1,906.6   100%  $1,159.4    100%  $1,254.9   100%   $1,204.5   100%  $1,205.0   100%
=============================================================================================================== 
</TABLE>

COMPOSITION OF DEBT AND OTHER BORROWINGS

<TABLE>
<CAPTION>
($ in millions)                                               As of December 31,                                        
- - ---------------------------------------------------------------------------------------------------------------
                                 1995             1994             1993              1992            1991
                            -----------------------------------------------------------------------------------
                             Amount     %     Amount      %     Amount     %      Amount     %     Amount     %
- - ---------------------------------------------------------------------------------------------------------------
<S>                        <C>        <C>   <C>         <C>     <C>      <C>      <C>      <C>     <C>      <C>
Subordinated notes and
  certificates             $   76.2     4%  $  282.1     20%    $301.3    63%     $271.1    83%    $192.6    55%
Senior notes and
  certificates                200.6    11          0      0          0     0           0     0          0     0
Subordinated debentures           0     0          0      0          0     0        33.2    10       33.2    10
Short-term bank notes          25.0     1       85.0      6          0     0           0     0          0     0
Medium-term bank notes        322.7    18          0      0          0     0           0     0          0     0
5 1/8% notes, due 1996        150.0     8      149.9     11      149.9    32           0     0          0     0
Medium-term notes             504.7    28      359.7     25       15.0     3           0     0          0     0
Term fed funds                443.0    25      309.0     22          0     0           0     0          0     0
Securities sold under
  agreements to repurchase        0     0       86.5      6          0     0           0     0      101.8    29
Lines of credit and term
  funding arrangements            0     0       50.0      4        7.5     2        16.5     5       14.0     4
Other borrowings               81.8     5       80.9      6          0     0         7.1     2        6.3     2
- - ---------------------------------------------------------------------------------------------------------------
Total debt and other
  borrowings               $1,804.0   100%  $1,403.1    100%    $473.7   100%     $327.9   100%    $347.9   100%
===============================================================================================================                 
</TABLE>





                                                                             
<PAGE>   33
                                                  Advanta Corp. and Subsidiaries


     As a grandfathered institution under the Competitive Equality Banking Act
of 1987 ("CEBA"), the Company must limit Colonial National's average on-balance
sheet asset growth to 7% per annum. For the fiscal CEBA year ended September
30, 1995, Colonial National's average assets did not exceed the allowable
amount and, accordingly, Colonial National was in full compliance with CEBA
growth limits. The timing and size of securitizations, on-balance sheet
liability structure and rapid changes in balance sheet structure are frequently
due to the management of Colonial National's balance sheet within this growth
constraint.

         In addition to Colonial National's total deposits of $1.3 billion,
deposits at December 31, 1995 included $612 million of time deposits at Advanta
National and $38 million of deposits at Advanta Financial Corp. ("AFC"), a Utah
state-chartered, FDIC-insured industrial loan corporation. AFC's assets and
operations are not currently material to the Company, and the Company does not
expect them to become material in the near term.

         While there are no specific capital requirements for Advanta Corp.,
the Office of the Comptroller of the Currency requires that Colonial National
and Advanta National maintain a risk-based capital ratio of at least 8%. Both
banks were in excess of the required level and exceeded the minimum capital
level of 10% required for designation as a "well-capitalized" depository
institution. At December 31, 1995 and 1994, Colonial National's risk-based
capital ratio was 11.56% and 12.04%, respectively.  Advanta National's
risk-based capital ratio at December 31, 1995 was 12.28%. The Company intends
to take the necessary actions to maintain Colonial National and Advanta
National as "well-capitalized" banks. In addition, the Company's insurance
subsidiaries are subject to certain capital, deposit and dividend rules and
regulations as prescribed by state jurisdictions in which they are authorized
to operate. At December 31, 1995 and 1994 the insurance subsidiaries were in
compliance with all requisite rules and regulations.

CAPITAL EXPENDITURES

The Company spent $20.6 million for capital expenditures in 1995, primarily for
the purchase of land in Delaware, additional space in existing buildings,
office and voice communication equipment and furniture and fixtures. This
compared to $24.1 million for capital expenditures in 1994 and $13.3 million in
1993.

         In 1996, the Company anticipates capital expenditures to exceed those
of 1995 as its facilities are expanding and the Company is continuing to
upgrade its voice and communication systems. The Company also anticipates that
its 1996 marketing expenditures will exceed those of 1995 as the Company
continues to originate new accounts, manage account retention and develop new
consumer products for its customers.

DERIVATIVES ACTIVITIES

The Company utilizes derivative financial instruments for the purpose of
managing its exposure to interest rate and foreign currency risks. The Company
has a number of mechanisms in place that enable it to monitor and control both
market and credit risk from these derivatives activities. At the broader level,
all derivatives strategies are managed under a hedging policy approved by the
Board of Directors that details the use of such derivatives and the individuals
authorized to execute derivatives transactions. All derivatives strategies must
be approved by the Company's senior management (President, Chief Executive
Officer, Chief Financial Officer and Treasurer).

         As part of this approval process, a market risk analysis is completed
to determine the potential impact on the Company from severe negative
(stressed) movements in the market. By policy, derivatives transactions may
only be used to manage the Company's exposure to interest rate and foreign
currency risks or for cost reduction and may not be used for speculative
purposes. As such, the impact of any derivatives transaction is calculated
using the Company's asset/liability model to determine its suitability.

         The Company's Investment Committee (a management committee) has a
counterparty credit policy. This policy details the maximum credit exposure,
transaction limit and transaction term for counterparties based on an
internally assigned Investment Committee credit rating. Counterparty internal
credit ratings reflect the credit ratings from nationally recognized rating
agencies, as well as other significant credit factors where appropriate. Each
counterparty's credit quality is reviewed as new information becomes available,
and, in any case, at least quarterly. Activities with counterparties will be
suspended if there is reason to believe that their credit quality is below the
Company's set standards.

         For each individually approved counterparty, a credit exposure amount,
representing the maximum aggregate credit exposure from derivatives
transactions the Company is willing to accept from that counterparty, is
calculated for a hypothetical stress environment.



<PAGE>   34
                                                  Advanta Corp. and Subsidiaries


To manage counterparty exposure, the Company also uses negotiated agreements
that establish threshold exposure amounts for each counterparty above which the
Company has the right to call for and receive collateral for the amount of such
excess, thereby limiting its exposure to the threshold amount. The threshold
levels can be fixed or may change as the credit rating of the counterparty
changes, and in all cases, the threshold levels are well below the maximum
allowable exposure amounts described above.

         Counterparty master agreements and any collateral agreements, by
policy, must be signed prior to the execution of any derivatives transactions
with a counterparty. To date, substantially all master agreements with
counterparties have included bilateral collateral agreements. As such, the
potential exposure from a particular counterparty is limited to the maximum
threshold level for that counterparty.

         The Company has a treasury middle office independent of the trading
function, which measures, monitors, and reports on credit, market, and
liquidity risk exposures from hedging and derivative product activities. It is
the responsibility of this department to ensure compliance with respect to the
hedging policy, including the counterparty transaction limits, transaction
terms and trader authorizations. In addition, this department marks each
derivatives position to market on a weekly basis using both internal and
external models. These models have been benchmarked against a sample of
derivatives dealers' valuation models for accuracy. Position and counterparty
exposure reports are generated and used to manage collateral requirements of
the counterparty and the Company.

         All of these procedures and processes are designed to provide
reasonable assurance that prior to and after the execution of any derivatives
strategy, market, credit and liquidity risks are fully analyzed and
incorporated into the Company's asset/liability and risk measurement models and
the proper accounting treatment for the transaction is identified and executed.

CREDIT RISK MANAGEMENT

Management regularly reviews the loan portfolio in order to evaluate the
adequacy of the reserve for credit losses. The evaluation includes such factors
as the inherent credit quality of the loan portfolio, past experience, current
economic conditions, projected credit losses and changes in the composition of
the loan portfolio. The reserve for credit losses is maintained for on-balance
sheet receivables. The on-balance sheet reserve is intended to cover all credit
losses inherent in the owned loan portfolio. With regard to securitized assets,
anticipated losses and related recourse reserves are reflected in the
calculations of Securitization Income, Amounts due from Credit Card
Securitizations and Other Assets. Recourse reserves are intended to cover all
probable credit losses over the life of the securitized receivables. Management
evaluates both its on-balance sheet and recourse reserve requirements and, as
appropriate, effects transfers between these accounts.

         The reserve for credit losses on a consolidated basis was $53.5
million, or 1.9% of receivables, at December 31, 1995, compared to $41.6
million, or 2.1% of receivables, at December 31, 1994. The reserve coverage of
impaired assets (nonperforming assets and accruing loans past due 90 days or
more on credit cards) increased to 136.3% at December 31, 1995, from 96.1% at
December 31, 1994. Reserve coverage of impaired credit card assets was 185.8%
at December 31, 1995, relatively even with 186.5% at year end 1994.

         The reserve for credit losses on a consolidated basis was $41.6
million, or 2.1% of receivables, in 1994, compared to $31.2 million, or 2.4% of
receivables, in 1993.

<PAGE>   35
                                                  Advanta Corp. and Subsidiaries


ASSET QUALITY

Impaired assets include both nonperforming assets (mortgage loans and leases
past due 90 days or more, real estate owned, bankrupt, decedent and fraudulent
credit card accounts, and off-lease equipment) and accruing loans past due 90
days or more on credit cards.  The carrying values for both real estate owned
and equipment held for lease or sale are based on net realizable value after
taking into account holding costs and costs of disposition and are reflected in
other assets.

         On the total managed portfolio, impaired assets were $167.1 million,
or 1.4% of receivables, at year end 1995 compared to $102.4 million, or 1.3% of
receivables, in 1994. Nonperforming assets on the total managed portfolio were
$82.2 million, or .7% of receivables, compared to $61.6 million, or .8%, in
1994. The total managed charge-off rate for 1995 was 2.2%, compared to 2.3% for
1994. The charge-off rate on managed credit cards was 2.5% for 1995, flat with
1994.

         On the total owned portfolio, impaired assets were $39.3 million, or
1.4% of receivables in 1995, compared to $43.3 million, or 2.2%, in 1994. Gross
interest income that would have been recorded in 1995 and 1994 for owned
nonperforming assets, had interest been accrued throughout the year in
accordance with the assets' original terms, was approximately $4.0 million and
$5.1 million, respectively. The amount of interest on nonperforming assets
included in income for 1995 and 1994 was $1.3 million and $1.7 million,
respectively.

         Past due loans represent accruing loans that are past due 90 days or
more as to collection of principal and interest.  Credit card receivables,
except those on bankrupt, decedent and fraudulent accounts, continue to accrue
interest until the time they are charged off at 186 days contractual
delinquency. In contrast, all mortgage loans and leases are put on nonaccrual
status when they become 90 days past due. Owned credit card receivables past
due 90 days or more and still accruing interest were $17.4 million or .7% of
receivables at December 31, 1995, compared to $11.2 million, or .6% of
receivables, a year ago.

         During 1991, the Company adopted a new policy for the charge-off of
bankrupt, decedent and fraudulent credit card accounts.  Under the new policy,
the Company charges off bankrupt or decedent accounts within 30 days of
notification and accounts suspected of being fraudulent after a 90-day
investigation period, unless the investigation shows no evidence of fraud.
Under the previous policy, such accounts were charged off in accordance with
the Company's normal credit card charge-off policy at 186 days contractual
delinquency. Consequently, in 1991, both newly identified bankrupt, decedent
and fraudulent accounts, as well as those previously identified, were written
off. The 1991 charge-off rates included in the following tables exclude the
effect of this acceleration.

         During 1994, the Company implemented a new policy for the charge-off
of mortgage loans. Under this policy, when a nonperforming mortgage loan
becomes twelve months delinquent, the Company writes down the loan to its net
realizable value, regardless of anticipated collectibility. Consequently, in
1994, all mortgage loans that had been twelve or more months delinquent, as
well as any mortgages that became twelve months delinquent during the year were
written down to their net realizable value. Thus, 1994's managed mortgage loan
charge-off rate of 1.7% was unusually high compared to the 1995 level of .9%.

<PAGE>   36
                                                  Advanta Corp. and Subsidiaries


The following tables provide a summary of reserves, impaired assets,
delinquencies and charge-offs for the past five years:

<TABLE>
<CAPTION>
($ in thousands)                                                              December 31,
- - ----------------------------------------------------------------------------------------------------------------
                                                            1995        1994        1993         1992       1991
- - ----------------------------------------------------------------------------------------------------------------
<S>                                                     <C>         <C>         <C>          <C>        <C>
CONSOLIDATED--MANAGED
Nonperforming assets                                    $ 82,171    $ 61,587    $ 63,589     $ 57,797   $ 47,587
Accruing loans past due 90 days or more                   84,892      40,837      31,514       34,890     33,250
Impaired assets                                          167,063     102,424      95,103       92,687     80,837
Total loans 30 days or more delinquent                   404,072     220,390     186,297      184,670    159,345
As a percentage of gross receivables:
  Nonperforming assets                                        .7%         .8%        1.2%         1.6%       1.7%
  Accruing loans past due 90 days or more                     .7%         .5%         .6%          .9%       1.2%
  Impaired assets                                            1.4%        1.3%        1.8%         2.5%       2.8%
  Total loans 30 days or more delinquent                     3.3%        2.7%        3.6%         5.0%       5.6%
Net charge-offs:
  Amount                                                $212,865    $139,676    $122,715     $108,606   $ 89,072
  As a percentage of gross receivables                       2.2%        2.3%        2.9%         3.4%       3.2%(1)
- - ----------------------------------------------------------------------------------------------------------------
CREDIT CARDS--MANAGED
Nonperforming assets                                    $ 20,516    $ 14,227    $ 10,881     $  7,592   $  5,586
Accruing loans past due 90 days or more                   84,878      40,721      31,489       34,890     33,239
Impaired assets                                          105,394      54,948      42,370       42,482     38,825
Total loans 30 days or more delinquent                   262,299     133,121      94,035       99,308     97,100
As a percentage of gross receivables:
  Nonperforming assets                                        .2%         .2%         .3%          .3%        .3%
  Accruing loans past due 90 days or more                     .8%         .6%         .8%         1.3%       1.6%
  Impaired assets                                            1.1%         .8%        1.1%         1.6%       1.9%
  Total loans 30 days or more delinquent                     2.6%        2.0%        2.4%         3.7%       4.8%
Net charge-offs:
  Amount                                                $193,160    $115,218    $105,966     $100,465   $ 84,113
  As a percentage of gross receivables                       2.5%        2.5%        3.5%         4.5%       4.4%(1)
- - ----------------------------------------------------------------------------------------------------------------
MORTGAGE LOANS--MANAGED(2)
Nonperforming assets                                    $ 56,743    $ 44,678    $ 50,418     $ 46,755   $ 37,371
Total loans 30 days or more delinquent                   106,223      65,966      75,747       69,962     51,137
As a percentage of gross receivables:
  Nonperforming assets                                       3.2%        3.3%        4.4%         5.1%       5.2%
  Total loans 30 days or more delinquent                     5.9%        4.9%        6.6%         7.7%       7.1%
Net charge-offs:
  Amount                                                $ 13,836    $ 20,709    $ 13,991     $  5,924   $  3,031
  As a percentage of gross receivables                        .9%        1.7%        1.3%          .8%        .5%
- - ----------------------------------------------------------------------------------------------------------------
LEASES--MANAGED
Nonperforming assets                                    $  4,912    $  2,682    $  2,290     $  3,432   $  4,625
Total loans 30 days or more delinquent                    35,274      20,972      16,476       15,320     11,048
As a percentage of receivables:
  Nonperforming assets                                       1.3%        1.0%        1.3%         2.5%       4.5%
  Total loans 30 days or more delinquent                     9.3%        7.9%        9.7%        11.1%      10.8%
Net charge-offs:
  Amount                                                $  5,846    $  3,747    $  2,759     $  2,352   $  2,130
  As a percentage of receivables                             1.9%        1.9%        1.9%         2.2%       2.5%
================================================================================================================
</TABLE>

(1)      The 1991 charge-off rates are normalized to exclude the acceleration
         of the charge-off of bankrupt and decedent accounts related to the
         adoption of a new credit card charge-off policy in 1991. Including
         these amounts, the charge-off rates for 1991 were 3.8% and 5.3% on a
         consolidated-managed and credit card-managed basis, respectively.

(2)      In 1994, the Company implemented a new mortgage loan charge-off policy
         (see Asset Quality).





<PAGE>   37
                                                  Advanta Corp. and Subsidiaries


<TABLE>
<CAPTION>
($ in thousands)                                                               December 31,
- - ---------------------------------------------------------------------------------------------------------------
                                                            1995        1994        1993        1992       1991
- - ---------------------------------------------------------------------------------------------------------------
<S>                                                    <C>         <C>         <C>          <C>        <C>
CONSOLIDATED--OWNED
Reserve for credit losses                                $53,494     $41,617     $31,227     $40,228    $36,355
Nonperforming assets                                      21,856      31,949      11,487      15,318     18,367
Accruing loans past due 90 days or more                   17,399      11,354      11,038      16,270     20,989
Impaired assets                                           39,255      43,303      22,525      31,588     39,356
Reserve as a percentage of impaired assets                 136.3%       96.1%      138.6%      127.4%      92.4%
As a percentage of gross receivables:
  Reserve                                                    1.9%        2.1%        2.4%        4.0%       2.9%
  Nonperforming assets                                        .8%        1.6%         .9%        1.5%       1.4%
  Accruing loans past due 90 days or more                     .6%         .6%         .9%        1.6%       1.7%
  Impaired assets                                            1.4%        2.2%        1.8%        3.2%       3.1%
Net charge-offs:
  Amount                                                 $42,549     $35,293     $26,776     $39,965    $50,807
  As a percentage of gross receivables                       2.3%        2.6%        2.4%        3.9%       4.0%(1)  
- - ---------------------------------------------------------------------------------------------------------------
CREDIT CARDS--OWNED
Reserve for credit losses                                $36,889     $27,486     $25,859     $35,743    $31,193
Nonperforming assets                                       2,466       3,502       3,062       2,780      3,008
Accruing loans past due 90 days or more                   17,385      11,238      11,013      16,270     20,978
Impaired assets                                           19,851      14,740      14,075      19,050     23,986
Reserve as a percentage of impaired assets                 185.8%      186.5%      183.7%      187.6%     130.0%
As a percentage of gross receivables:
  Reserve                                                    1.6%        1.6%        2.3%        4.8%       3.0%
  Nonperforming assets                                        .1%         .2%         .3%         .4%        .3%
  Accruing loans past due 90 days or more                     .7%         .6%        1.0%        2.2%       2.0%
  Impaired assets                                             .8%         .9%        1.2%        2.6%       2.3%
Net charge-offs:
  Amount                                                 $35,425     $22,688     $23,623     $37,382    $47,252
  As a percentage of gross receivables                       2.2%        1.9%        2.6%        4.6%       4.9%(1)
- - ---------------------------------------------------------------------------------------------------------------
MORTGAGE LOANS--OWNED(2)
Reserve for credit losses                               $  3,360    $  5,164     $ 2,706     $ 2,926    $ 2,447
Nonperforming assets                                      18,676      27,379       7,090      10,266     11,801
Reserve as a percentage of impaired assets                  18.0%       18.9%       38.2%       28.5%      20.7%
As a percentage of gross receivables:
  Reserve                                                    1.0%        3.6%        3.0%        1.4%       1.3%
  Nonperforming assets                                       5.8%       19.2%        7.8%        4.8%       6.3%
Net charge-offs:
  Amount                                                $  5,962     $11,689     $ 2,207     $ 1,451    $ 1,627
  As a percentage of gross receivables                       3.2%        9.7%        1.4%         .8%        .8%
- - ---------------------------------------------------------------------------------------------------------------
LEASES--OWNED
Reserve for credit losses                               $    977     $ 1,076     $ 1,826     $ 1,442   $  1,119
Nonperforming assets                                         714       1,068       1,335       2,254      3,553
Reserve as a percentage of impaired assets                 136.8%      100.7%      136.8%       64.0%      31.5%
As a percentage of receivables:
  Reserve                                                    1.0%        1.2%        3.6%        3.1%       3.1%
  Nonperforming assets                                        .8%        1.2%        2.6%        4.8%       9.7%
Net charge-offs:
  Amount                                                 $ 1,139     $   914     $   947     $ 1,267   $  2,130
  As a percentage of receivables                             1.4%        1.5%        1.6%        2.8%       3.1%
===============================================================================================================
</TABLE>

(1)      The 1991 charge-off rates are normalized to exclude the acceleration
         of the charge-off of bankrupt and decedent accounts related to the
         adoption of a new credit card charge-off policy in 1991. Including
         these amounts, the charge-off rates for 1991 were 4.7% and 5.8% on a
         consolidated-owned and credit card-owned basis, respectively.

(2)      In 1994, the Company initiated a program for repurchasing
         nonperforming assets from the securitized mortgage portfolios and
         implemented a new mortgage loan charge-off policy (see Asset Quality).





<PAGE>   38
                                                  Advanta Corp. and Subsidiaries


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Consolidated Balance Sheets

<TABLE>
<CAPTION>
($ in thousands)                                                                              December 31,
- - ---------------------------------------------------------------------------------------------------------------
                                                                                          1995             1994
- - ---------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>                <C>
ASSETS

Cash                                                                                $   45,714       $   43,706
Federal funds sold                                                                     146,375           39,050
Interest-bearing deposits                                                              410,709          313,852
Investments available for sale                                                         532,963          318,759
Loan and lease receivables, net:
  Available for sale                                                                 1,079,478          573,076
  Other loan and lease receivables, net                                              1,699,771        1,406,378
                                                                                    ---------------------------
Total loan and lease receivables, net                                                2,779,249        1,979,454
Premises and equipment (at cost, less accumulated depreciation
  of $37,621 in 1995 and $28,906 in 1994)                                               43,453           33,219
Amounts due from credit card securitizations                                           190,819          144,483
Other assets                                                                           374,977          240,525
- - ---------------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                                        $4,524,259       $3,113,048
===============================================================================================================

LIABILITIES
Deposits:
  Noninterest-bearing                                                               $   91,721       $   64,510
  Interest-bearing                                                                   1,814,880        1,094,848
                                                                                    ---------------------------
Total deposits                                                                       1,906,601        1,159,358
Other borrowings                                                                     1,216,127          737,095
Long-term debt                                                                         587,877          666,033
Other liabilities                                                                      140,690          108,872
- - ---------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES                                                                    3,851,295        2,671,358
- - ---------------------------------------------------------------------------------------------------------------

STOCKHOLDERS' EQUITY (See Note 8)
Class A preferred stock, $1,000 par value:
  Authorized, issued and outstanding--1,010 shares in 1995 and 1994                      1,010            1,010
Class B preferred stock, $.01 par value:
  Authorized--1,000,000 shares;
  Issued--25,000 shares in 1995                                                              0                0
Class A common stock, $.01 par value;
  Authorized--200,000,000 shares;
  Issued--17,481,022 shares in 1995 and 17,347,468 shares in 1994                          175              173
Class B common stock, $.01 par value;
  Authorized--200,000,000 shares;
  Issued--24,007,352 shares in 1995 and 23,131,498 shares in 1994                          240              231
Additional paid-in capital, net                                                        280,294          176,465
Retained earnings, net                                                                 391,245          263,811
- - ---------------------------------------------------------------------------------------------------------------
TOTAL STOCKHOLDERS' EQUITY                                                             672,964          441,690
- - --------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                          $4,524,259       $3,113,048
===============================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.





<PAGE>   39
                                                  Advanta Corp. and Subsidiaries



Consolidated Income Statements

<TABLE>
<CAPTION>
(In thousands, except per share data)                                               Year Ended December 31,
- - ----------------------------------------------------------------------------------------------------------------
                                                                                     1995        1994       1993
- - ----------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>        <C>         <C>
Interest income:
  Loans and leases                                                               $189,983    $135,429   $134,184
  Investments:
    Taxable                                                                        46,574      26,552     22,083
    Exempt from federal income tax                                                  2,375       3,158      1,680
                                                                                 -------------------------------
  Total investments                                                                48,949      29,710     23,763
                                                                                 -------------------------------
TOTAL INTEREST INCOME                                                             238,932     165,139    157,947
                                                                                 -------------------------------
Interest expense:
  Deposits                                                                         72,812      48,268     53,389
  Debt                                                                             67,908      36,347     22,951
  Other borrowings                                                                 25,312      10,143      2,963
                                                                                 -------------------------------
TOTAL INTEREST EXPENSE                                                            166,032      94,758     79,303
                                                                                 -------------------------------
NET INTEREST INCOME                                                                72,900      70,381     78,644
PROVISION FOR CREDIT LOSSES                                                        53,326      34,198     29,802
                                                                                 -------------------------------
NET INTEREST INCOME AFTER PROVISION FOR CREDIT LOSSES                              19,574      36,183     48,842
NONINTEREST REVENUES:
  Gain on sale of credit cards                                                          0      18,352          0
  Other noninterest revenues                                                      543,014     377,456    255,580
                                                                                 -------------------------------
TOTAL NONINTEREST Revenues                                                        543,014     395,808    255,580
                                                                                 -------------------------------
OPERATING EXPENSES:
  Amortization of credit card deferred origination costs, net                      72,258      39,381      6,566
  Other operating expenses                                                        278,427     227,403    174,601
                                                                                 -------------------------------
TOTAL OPERATING EXPENSES                                                          350,685     266,784    181,167
                                                                                 -------------------------------
Income before income taxes and extraordinary item                                 211,903     165,207    123,255
Provision for income taxes                                                         75,226      59,144     45,335
                                                                                 -------------------------------
NET INCOME BEFORE EXTRAORDINARY ITEM                                             $136,677    $106,063   $ 77,920
EXTRAORDINARY ITEM, NET (See Note 9)                                                    0           0     (1,273)
                                                                                 -------------------------------
NET INCOME                                                                       $136,677    $106,063   $ 76,647
================================================================================================================
EARNINGS PER COMMON SHARE BEFORE EXTRAODINARY ITEM (See Note 1)                  $   3.20    $   2.58   $   1.95
================================================================================================================
EARNINGS PER COMMON SHARE (See Note 21)                                          $   3.20    $   2.58   $   1.92
================================================================================================================
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING                                         42,670      41,046     39,777
================================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.





<PAGE>   40


                                                  Advanta Corp. and Subsidiaries


Consolidated Statements of
Changes in Stockholders' Equity


<TABLE>
<CAPTION>
($ in thousands)
- - ------------------------------------------------------------------------------------------------             
                                                                                                                                   
                                 Class A    Class B   Class A  Class B  Additional                                                 
                                Preferred  Preferred   Common   Common   Paid-In      Deferred                                     
                                  Stock      Stock     Stock    Stock    Capital    Compensation                                   
- - ------------------------------------------------------------------------------------------------             
<S>                               <C>        <C>       <C>       <C>       <C>        <C>                    
Balance at Dec. 31, 1992          $1,010     $0        $170      $172    $ 74,311     $ (5,137)              
Change in unrealized                                                                                                               
  appreciation of                                                                                                                  
  investments                                                                                             
Preferred and common cash                                                                                                          
  dividends declared                                                                                                               
Exercise of stock options                                 2        4        1,866                            
Issuance of stock:                                                                                           
  Public offering                                                 45       89,980                            
  Benefit plans                                                    5        9,575       (7,934)              
Amortization of deferred                                                                                                            
  compensation                                                                           1,960               
Termination/Tax                                                                                                                    
  benefit--benefit plans                                                    1,922          103               
Net Income                                                                                                                         
- - ------------------------------------------------------------------------------------------------             
Balance at Dec. 31, 1993           1,010     0          172       226     177,654      (11,008)              
Change in unrealized                                                                                                               
  appreciation of                                                                                                                  
  investments                                                                                                
Preferred and common cash                                                                                                          
  dividends declared                                                                                                               
Exercise of stock options                                 1         2       1,671                            
Issuance of stock:                                                                                                                 
  Benefit plans                                                     3      11,543       (9,542)              
Amortization of deferred                                                                                                           
  compensation                                                                           5,327               
Termination--benefit plans                                                   (190)       1,010               
Net Income                                                                                                                         
- - ------------------------------------------------------------------------------------------------             
Balance at Dec. 31, 1994           1,010     0          173       231     190,678      (14,213)              
Change in unrealized                                                                                                               
  appreciation of                                                                                                                  
  investments                                                                                                
Preferred and common cash                                                                                                          
  dividends declared                                                                                                               
Exercise of stock options                                 2         3       2,049                            
Issuance of stock:                                                                                                                 
  Public offering                            0                             88,927                            
  Benefit plans                                                     6      18,360      (16,523)              
Amortization of deferred                                                                                                           
  compensation                                                                           7,661               
Termination/Tax                                                                                                                    
  benefit--benefit plans                                                    1,917        1,438               
Net Income                                                                                                                         
- - ------------------------------------------------------------------------------------------------                                 
Balance at Dec. 31, 1995          $1,010    $0         $175      $240    $301,931     $(21,637)              
================================================================================================                                 
</TABLE>
        
<TABLE>
<CAPTION>
($ in thousands)
- - -------------------------------------------------------------------------------
                                Unrealized
                                Investment                            Total
                               Holding Gains  Retained  Treasury  Stockholders'
                                 (losses)     Earnings    Stock      Equity
- - -------------------------------------------------------------------------------
<S>                              <C>          <C>        <C>        <C>
Balance at Dec. 31, 1992         $   (39)     $104,814   $  (431)   $174,870
Change in unrealized           
  appreciation of              
  investments                        563                                 563
Preferred and common cash      
  dividends declared                            (7,298)               (7,298)
Exercise of stock options                                              1,872
Issuance of stock:             
  Public offering                                                     90,025
  Benefit plans                                              419       2,065
Amortization of deferred       
  compensation                                                         1,960
Termination/Tax                
  benefit--benefit plans                                      12       2,037
Net Income                                      76,647                76,647
- - ----------------------------------------------------------------------------
Balance at Dec. 31, 1993             524       174,163         0     342,741
Change in unrealized           
  appreciation of              
  investments                     (7,062)                             (7,062)
Preferred and common cash      
  dividends declared                            (9,877)               (9,877)
Exercise of stock options                                    184       1,858
Issuance of stock:             
  Benefit plans                                              636       2,640
Amortization of deferred       
  compensation                                                         5,327
Termination--benefit plans                                  (820)          0
Net Income                                     106,063               106,063
- - ----------------------------------------------------------------------------
Balance at Dec. 31, 1994          (6,538)      270,349         0     441,690
Change in unrealized           
  appreciation of              
  investments                      6,258                               6,258
Preferred and common cash      
  dividends declared                           (15,501)              (15,501)
Exercise of stock options                                     59       2,113
Issuance of stock:             
  Public offering                                                     88,927
  Benefit plans                                            1,296       3,139
Amortization of deferred       
  compensation                                                         7,661
Termination/Tax                
  benefit--benefit plans                                  (1,355)      2,000
Net Income                                     136,677               136,677
- - ----------------------------------------------------------------------------
Balance at Dec. 31, 1995         $  (280)     $391,525   $     0    $672,964
============================================================================
</TABLE>

See Notes to Consolidated Financial Statements.



<PAGE>   41
                                                  Advanta Corp. and Subsidiaries


Consolidated Statements of Cash Flows

<TABLE>
<CAPTION>
($ in thousands)                                                                       Year Ended December 31,
- - ---------------------------------------------------------------------------------------------------------------------------
                                                                                    1995              1994             1993
- - ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>              <C>               <C>
OPERATING ACTIVITIES
Net income                                                                  $   136,677      $    106,063      $    76,647
Adjustments to reconcile net income to net cash
  provided by operating activities:
  Equity securities gains                                                        (6,776)                0                0
  Depreciation and amortization of intangibles                                   10,802             7,907            5,206
  Provision for credit losses                                                    53,326            34,198           29,802
  Change in other assets and amounts due from securitizations                  (127,931)          (43,599)         (19,549)
  Change in other liabilities                                                    51,757            27,616           16,952
  Gain on securitization of mortgages and leases                                (35,652)          (27,189)         (19,127)
  Loss on repurchase of senior subordinated debentures                                0                 0            1,928
- - ---------------------------------------------------------------------------------------------------------------------------
Net cash provided by operating activities                                        82,203           104,996           91,859

INVESTING ACTIVITIES
  Purchase of investments available for sale                                 (3,313,555)       (1,804,963)      (1,020,355)
  Proceeds from sale of investments available for sale                        1,683,934           623,663          840,936
  Proceeds from maturing investments available for sale                       1,430,276         1,159,702           81,592
  Change in fed funds sold and interest-bearing deposits                       (202,262)          (34,973)          78,089
  Change in credit card receivables, excluding sales                         (4,223,419)       (2,790,421)      (1,441,397)
  Proceeds from sales/securitizations of receivables                          4,331,739         2,738,740        1,686,913
  Purchase of mortgage/lease portfolios                                        (214,094)         (143,804)         (70,014)
  Principal collected on mortgages                                               30,945            25,753           21,257
  Mortgages made to customers                                                  (608,064)         (451,892)        (472,099)
  Purchase of premises and equipment                                            (20,652)          (24,088)         (13,271)
  Proceeds from sale of premises and equipment                                       20               647              930
  Excess of cash collections over income
    recognized on direct financing leases                                        38,910            21,691           20,493
  Equipment purchased for direct financing lease contracts                     (235,773)         (160,080)         (90,002)
  Net change in other loans                                                      (4,062)              (75)              (1)
- - --------------------------------------------------------------------------------------------------------------------------
Net cash used by investing activities                                        (1,306,057)         (840,100)        (376,929)

FINANCING ACTIVITIES
  Increase in demand and savings deposits                                         3,023           112,048           18,666
  Proceeds from deposits sold                                                    30,018                 0                0
  Proceeds from sales of time deposits                                        1,322,388           448,624          820,904
  Payments for maturing time deposits                                          (608,186)         (656,195)        (789,175)
  Change in repurchase agreements and term fed funds                             47,545           395,455                0
  Proceeds from issuance of subordinated/senior debt                             59,256            39,437          135,000
  Payments on redemption of subordinated/senior debt                            (64,642)          (58,618)        (103,480)
  Redemption of senior subordinated debentures                                        0                 0          (36,404)
  Proceeds from issuance of medium-term notes                                   487,759           344,787           15,000
  Proceeds from issuance of 5 1/8% notes                                              0                 0          149,851
  Proceeds from issuance of notes payable                                       465,006           137,276          121,069
  Repayment of notes payable                                                   (594,983)           (9,787)        (137,196)
  Proceeds from issuance of stock                                                94,179             4,498           93,542
  Cash dividends paid                                                           (15,501)           (9,877)          (7,298)
- - --------------------------------------------------------------------------------------------------------------------------
Net cash provided by financing activities                                     1,225,862           747,648          280,479
- - --------------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash                                                   2,008            12,544           (4,591)
Cash at beginning of year                                                        43,706            31,162           35,753
Cash at end of year                                                         $    45,714      $     43,706      $    31,162
==========================================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.





<PAGE>   42
                                                  Advanta Corp. and Subsidiaries


Notes to Consolidated Financial Statements
(Dollars in thousands, except per share data)

NOTE 1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NATURE OF OPERATIONS

Advanta Corp. (the "Company"), a Delaware corporation, is a financial services
company which provides a variety of products to consumers and small businesses.
The Company services approximately 5 million customers and manages receivables
in excess of $12.2 billion. The Company issues credit cards primarily through
its two wholly-owned subsidiaries Colonial National Bank USA ("Colonial
National") and Advanta National Bank ("Advanta National"). Substantially all of
the Company's credit card processing is performed by a single outside third
party processor. Total managed credit card receivables at December 31, 1995
totaled $10 billion. The Company also operates through other wholly owned
subsidiaries including: Advanta Mortgage Corp. USA ("AMC") which originates
mortgage loans, Advanta Business Services ("ABS") which provides small ticket
leases to businesses, and Advanta Life Insurance Company which reinsures or
writes various credit insurance products available to the Company's customers.
Total managed receivables for AMC and ABS totaled approximately $1.8 billion
and $.4 billion respectively, at December 31, 1995.

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements have been prepared in accordance with
generally accepted accounting principles and include the accounts of the
Company and its subsidiaries. All significant intercompany balances and
transactions have been eliminated in consolidation.

USE OF ESTIMATES

The preparation of financial statements in accordance with generally accepted
accounting principles requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.  The
ultimate results could differ from those estimates.

RECLASSIFICATION

Certain prior-period amounts have been reclassified to conform with
current-year classifications.

CREDIT CARD ORIGINATION COSTS, SECURITIZATION INCOME AND FEES

Credit Card Origination Costs

The Company accounts for credit card origination costs under Statement of
Financial Accounting Standards No. 91, "Accounting for Nonrefundable Fees and
Costs Associated with Originating or Acquiring Loans and Initial Direct Costs
of Leases" ("SFAS 91"). This accounting standard requires certain loan and
lease origination fees and costs to be deferred and amortized over the life of
a loan or lease as an adjustment to interest income. Origination costs are
defined under this standard to include costs of loan origination associated
with transactions with independent third parties and certain costs relating to
underwriting activities and preparing and processing loan documents. The
Company engages third parties to solicit and originate credit card account
relationships. Amounts deferred under these arrangements approximated $71.9
million in 1995, $55.2 million in 1994 and $29.5 million in 1993.

         The Company amortizes deferred credit card origination costs under the
consensus reached at the May 20, 1993 meeting of the Emerging Issues Task Force
("EITF") of the Financial Accounting Standards Board ("FASB") regarding the
acquisition of individual credit card accounts from independent third parties
(EITF Issue 93-1). The consensus stated that credit card accounts acquired
individually should be accounted for as originations under SFAS 91 and EITF
Issue 92-5. Amounts paid to a third party to acquire individual credit card
accounts should be deferred and netted against the related credit card fee, if
any, and the net amount should be amortized on a straight-line basis over the
privilege period. If a significant fee is charged, the privilege period is the
period that the fee entitles the cardholder to use the card. If there is no
significant fee, the privilege period should be one year. In accordance with
this consensus, direct origination costs incurred related to credit card
account originations initiated after the May 20, 1993 consensus date are
deferred and amortized over 12 months. Costs incurred for originations which
were initiated prior to May 20, 1993 will continue to be amortized over a 60
month period as was the practice prior to the EITF Issue 93-1 consensus.

Prior to the EITF Issue 93-1 consensus, it was the Company's practice to
write-off deferred origination costs related to credit card receivables that
had been securitized. This practice had effectively written off credit card
origination costs much more quickly than the 60 month period previously
utilized. In connection with the prospective adoption of a 12 month





<PAGE>   43

                                                  Advanta Corp. and Subsidiaries


amortization period for deferred credit card account origination costs, the
Company no longer writes off deferred origination costs related to credit card
receivables being securitized. Under the EITF Issue 93-1 consensus, such costs
are not directly associated with the receivables.

Credit Card Securitization Income

Since 1988, the Company, through its subsidiaries Colonial National and,
beginning in 1995, Advanta National have completed 30 credit card
securitizations totaling $8.8 billion in receivables. See Note 3 and Note 16.
In each transaction, credit card receivables were transferred to a trust and
interests in the trust were sold to investors for cash. The Company records
excess servicing income on credit card securitizations representing additional
cash flow from the receivables initially sold based on estimates of the
repayment term, including prepayments. As these estimates are influenced by
factors outside the Company's control, there is uncertainty inherent in these
estimates, making it reasonably possible that they could change in the near
term. Prior to the EITF Issue 93-1 consensus, net gains were not recorded at
the time each transaction was completed as excess servicing income was offset
by the write-off of deferred origination costs and the establishment of
recourse reserves. Subsequent to the prospective adoption discussed above,
excess servicing income has been recorded at a lower level at the time of each
transaction, and is predominantly offset by the establishment of recourse
reserves. The lower level of excess servicing income corresponds with the
discontinuance of deferred origination cost write-offs upon securitization of
receivables, as discussed above. During the "revolving period" of each trust,
income is recorded based on additional cash flows from the new receivables
which are sold to the trusts on a continual basis to replenish the investors'
interest in trust receivables which have been repaid by the credit cardholders.

Credit Card Fees

Annual fees on credit cards are deferred and amortized on a straight-line basis
over the fiscal year of the account.

MORTGAGE LOAN ORIGINATION FEES 

The Company generally charges origination fees ("points") for mortgage loans
where permitted under state law. Origination fees, net of direct origination
costs, are deferred and amortized over the contractual life of the loan.
However, upon the sale or securitization of the loans, the unamortized portion
of such fees is recognized and included in the computation of the gain on sale.

LOAN AND LEASE RECEIVABLES AVAILABLE FOR SALE

Loan and lease receivables available for sale represent receivables currently
on the balance sheet that the Company generally intends to sell or securitize
within the next six months. These assets are reported at the lower of cost or
fair market value.

INVESTMENTS HELD TO MATURITY

Investments held to maturity include those investments that the Company has the
positive intent and ability to hold to maturity.  These investments are
reported at cost, adjusted for the amortization of premiums or the accretion of
discounts. At December 31, 1995 and 1994 the Company had no investments
classified as held to maturity.

INVESTMENTS AVAILABLE FOR SALE

Investments available for sale include securities that the Company sells from
time to time to provide liquidity and in response to changes in the market.
Debt and equity securities classified as Available for Sale are reported at
market value under Statement of Financial Accounting Standards No. 115,
"Accounting for Certain Investments in Debt and Equity Securities" ("SFAS
115"). Under SFAS 115, unrealized gains and losses on these securities (except
those held by the Company's venture capital unit, Advanta Partners LP) are
reported as a separate component of stockholders' equity and included in
retained earnings.

         Changes in the fair value of Advanta Partners LP investments are
reported in noninterest revenues as equity securities gains or losses. For
investments that are not publicly traded, estimates of fair value have been
made by management that consider the investees' financial results, conditions
and prospects, and the values of comparable public companies. Because of the
nature of these investments, the equity method of accounting is not used in
situations where the Corporation has a greater than 20 percent ownership
interest.

DERIVATIVE FINANCIAL INSTRUMENTS

The Company uses various derivative financial instruments ("derivatives") such
as interest rate swaps and caps, forward contracts, options on securities, and
financial futures as part of its strategy to reduce interest rate and foreign
currency exposures.  Derivatives are classified as hedges or synthetic
alterations of






<PAGE>   44
                                                Advanta Corp. and Subsidiaries




specific on-balance sheet items, off-balance sheet items or anticipated
transactions. In order for derivatives to qualify for hedge accounting
treatment the following conditions must be met: 1) the underlying item being
hedged by derivatives exposes the Company to interest rate or foreign currency
risks, 2) the derivative used serves to reduce the Company's sensitivity to
interest rate or foreign currency risks, and 3) the derivative used is
designated and deemed effective in hedging the Company's exposure to interest
rate or foreign currency risks. In addition to meeting these conditions,
anticipatory hedges must demonstrate that the anticipated transaction being
hedged is probable to occur and the expected terms of the transaction are
identifiable.

         For derivatives designated as hedges of interest rate exposure, gains
or losses are deferred and included in the carrying amounts of the related item
exposing the Company to interest rate risk and ultimately recognized in income
as part of those carrying amounts. For derivatives designated as hedges of
foreign currency exposure, gains or losses are reported in stockholders'
equity.  Accrual accounting is applied for derivatives designated as synthetic
alterations with income and expense recorded in the same category as the
related underlying on-balance sheet or off-balance sheet item synthetically
altered. Gains or losses resulting from early terminations of derivatives are
deferred and amortized over the remaining term of the underlying balance sheet
item or the remaining term of the derivative, as appropriate.

         Derivatives not qualifying for hedge or synthetic accounting treatment
would be carried at market value with realized and unrealized gains and losses
included in noninterest revenues. At December 31, 1995, 1994 and 1993, all the
Company's derivatives qualified as hedges or synthetic alterations.

INCOME FROM MORTGAGE BANKING ACTIVITIES

The Company, through its subsidiaries, sells mortgage loans through both
secondary market securitizations and whole loan sales, typically with servicing
retained. Income is recognized at the time of sale approximately equal to the
present value of the anticipated future cash flows resulting from the retained
yield adjusted for an assumed prepayment rate, net of any anticipated
charge-offs, and allowing for a normal servicing fee. Changes in the
anticipated future cash flows, as well as the receipt of cash flows which
differ from those projected, affect the recognition of current and future
mortgage banking income. Also included in income is any difference between the
net sales proceeds and the carrying value of the mortgage loans sold at the
time of the transaction. See Note 3 and Note 16. The carrying value includes
deferred loan origination fees and costs which include certain fees and costs
related to acquiring and processing a loan held for resale. These deferred
origination fees and costs are netted against income from mortgage banking
activities when the loans are sold. Mortgage banking income also includes loan
servicing fees equal to .5% of the outstanding balance of securitized loans
less amortization of previously recorded mortgage servicing assets and,
beginning in 1992, loan servicing fees on mortgage loan portfolios which were
never owned by the Company ("contract servicing").

INCOME FROM LEASE SECURITIZATIONS

The Company, through its subsidiaries, sells equipment lease receivables
through secondary market securitizations. Income is recorded at the time of
sale approximately equal to the present value of the anticipated future cash
flows net of anticipated charge-offs, partially offset by deferred initial
direct costs, transaction expenses and estimated credit losses under certain
recourse requirements of the trust. As these estimates are influenced by
factors outside the Company's control, there is uncertainty inherent in these
estimates, making it reasonably possible that they could change in the near
term. Also included in income is the difference between the net sales proceeds
and the carrying amount of the receivables sold. Subsequent to the initial
sale, securitization income is recorded in proportion to the actual cash flows
received from the trusts. See Note 3 and Note 16.

INSURANCE

Reinsurance premiums, net of commissions on credit life, disability and
unemployment policies on credit cards, are earned monthly based upon the
outstanding balance of the underlying receivables. Insurance premiums are
earned ratably over the period of insurance coverage provided. The cost of
acquiring new reinsurance is deferred and amortized over the respective periods
in order to match the expense with the anticipated revenue. Insurance loss
reserves are based on estimated settlement amounts for both reported losses and
incurred but not reported losses.

CREDIT LOSSES

The Company's charge-off policy, as it relates to consumer credit card
accounts, is to charge off a receivable, if not paid, at 186 days contractual
delinquency. Under this policy, bankrupt and decedent





<PAGE>   45
                                                  Advanta Corp. and Subsidiaries

accounts are written off within 30 days of notification, and accounts suspected
of being fraudulent are written off after a 90 day investigation period, unless
the investigation shows no evidence of fraud.

         During 1994, the Company implemented a new policy for the charge-off
of nonperforming mortgage loans. Under this policy, the Company charges off
potential losses on all nonperforming mortgages that have become twelve months
delinquent, regardless of anticipated collectibility. During the 1994
transition period, losses with respect to both mortgages that became twelve
months delinquent in 1994, as well as those mortgages that had been twelve
months or more delinquent, were charged off.

PREMISES AND EQUIPMENT

Premises, equipment, computers and software are stated at cost less accumulated
depreciation and amortization. Depreciation is calculated using the
straight-line method over the estimated useful lives of the assets. Repairs and
maintenance are charged to expense as incurred.

GOODWILL

Goodwill, representing the cost of investments in subsidiaries and affiliated
companies in excess of net assets acquired at acquisition, is amortized on a
straight-line basis over 25 years.

INCOME TAXES

The Company accounts for income taxes under the provisions of Statement of
Financial Accounting Standards No. 109, "Accounting for Income Taxes" ("SFAS
109"). SFAS 109 utilizes the liability method and deferred taxes are determined
based on the estimated future tax effects of differences between the financial
statement and tax basis of assets and liabilities given the provisions of the
enacted tax laws.

EARNINGS PER SHARE

Earnings per common share are computed by dividing net earnings after Class A
preferred stock dividends by the average number of shares of common stock and
common stock equivalents outstanding during each year. The outstanding Class A
preferred stock is not a common stock equivalent. The outstanding Class B
preferred stock is mandatorily convertible into common stock and thus is
considered a common stock equivalent.

CASH FLOW REPORTING

For purposes of reporting cash flows, cash includes cash on hand and amounts
due from banks. Cash paid during 1995, 1994 and 1993 for interest was $147.2
million, $91.5 million and $78.8 million, respectively. Cash paid for taxes
during these periods was $43.9 million, $60.9 million and $30.0 million,
respectively.

RECENT ACCOUNTING PRONOUNCEMENTS

The FASB has issued SFAS No. 114, "Accounting by Creditors for Impairment of a
Loan" ("SFAS 114") and SFAS No. 118, "Accounting by Creditors for Impairment of
a Loan--Income Recognition and Disclosures" ("SFAS 118"), an amendment of SFAS
114. Both statements are effective for fiscal years beginning after December
15, 1994. By their terms, SFAS 114 and SFAS 118 do not apply either to a large
group of smaller-balance homogeneous loans that are collectively evaluated for
impairment (such as the Company's credit card loans and all except an
immaterial amount of the Company's mortgage loan portfolio), or to leases.

         In 1995, the Company adopted the American Institute of Certified
Public Accountants Statement of Position ("SOP") 94-6, "Disclosure of Certain
Significant Risks and Uncertainties." This SOP requires the Company to make
certain disclosures regarding the use of estimates in the preparation of its
financial statements.

         Effective January 1, 1995, the Company adopted the provisions of SFAS
No. 122 "Accounting for Mortgage Servicing Rights," and capitalized $2.8
million of originated mortgage servicing rights during 1995 which are included
in other assets.

         The FASB has issued SFAS No. 123, "Accounting for Stock-Based
Compensation." This statement is effective for fiscal years beginning after
December 15, 1995, and requires that an employer's financial statements include
certain disclosures about stock-based employee compensation arrangements
regardless of the method used to account for them. The required information, if
the Company chooses to continue to apply certain allowable accounting
provisions, will not reflect any adjustments to reported net income or earnings
per share.






<PAGE>   46

                                                  Advanta Corp. and Subsidiaries


NOTE 2.  LOAN AND LEASE RECEIVABLES

Loan and lease receivables consisted of the following:

<TABLE>
<CAPTION>
                                                           December 31,
- - -----------------------------------------------------------------------------     
                                                       1995              1994
- - -----------------------------------------------------------------------------          
<S>                                              <C>               <C>
Credit cards(A)                                  $2,338,280        $1,730,176
Mortgage loans(B)                                   321,711           142,874
Leases(C)                                            93,660            86,157
Other loans                                           9,276             5,237
- - -----------------------------------------------------------------------------            
  Gross loan and lease receivables                2,762,927         1,964,444
- - -----------------------------------------------------------------------------            
Add: Deferred origination costs,
  net of deferred fees(D)                            69,816            56,627
Less: Reserve for credit losses:
  Credit cards                                      (36,889)          (27,486)
  Mortgage loans                                     (3,360)           (5,164)
  Leases                                               (977)           (1,076)
  Other                                             (12,268)           (7,891)
- - -----------------------------------------------------------------------------             
  Total                                             (53,494)          (41,617)
- - -----------------------------------------------------------------------------            
Net loan and lease receivables                   $2,779,249        $1,979,454
=============================================================================
</TABLE>

(A)      Includes credit card receivables available for sale of $776.7 million
         and $420.0 million in 1995 and 1994, respectively.
(B)      Includes mortgage loan receivables available for sale of $279.4        
         million and $116.1 million in 1995 and 1994, respectively.
(C)      Includes lease receivables available for sale of $18.0 million and
         $36.0 million in 1995 and 1994, respectively, and is net of unearned
         income of $15.9 million and $17.9 million in 1995 and 1994,
         respectively. Also includes residual interest for both years.
(D)      Includes approximately $5.3 million and $1.0 million in 1995 and
         1994,respectively, related to loan and lease receivables available for
         sale.

Receivables serviced for others consisted of the following items:

<TABLE>
<CAPTION>
                                                           December 31,
- - -----------------------------------------------------------------------------
                                                       1995              1994
- - -----------------------------------------------------------------------------
<S>                                              <C>               <C>
Credit cards                                     $7,692,463        $4,808,257
Mortgage loans                                    1,475,871         1,203,226
Leases                                              284,094           179,310
- - -----------------------------------------------------------------------------
  Total                                          $9,452,428        $6,190,793
=============================================================================
</TABLE>

The geographic concentration of managed receivables was as follows:

<TABLE>
<CAPTION>
                                           December 31,           
- - -----------------------------------------------------------------------      
                                    1995                   1994    
- - -----------------------------------------------------------------------
                            Receivables      %     Receivables       %
- - -----------------------------------------------------------------------
<S>                         <C>          <C>        <C>          <C>
California                  $ 2,043,281    16.7%    $1,491,094     18.3%
New York                        983,832     8.1        648,746      8.0
Texas                           692,665     5.7        442,185      5.4
Florida                         640,859     5.3        406,240      5.0
New Jersey                      599,867     4.9        443,784      5.4
All other                     7,254,851    59.3      4,723,188     57.9
- - -----------------------------------------------------------------------
Total managed
  receivables               $12,215,355   100.0%    $8,155,237    100.0%
=======================================================================
</TABLE>

         In the normal course of business, the Company makes commitments to
extend credit to its credit card customers. Commitments to extend credit are
agreements to lend to a customer as long as there is no violation of any
conditions established in the contract. The Company does not require collateral
to support this financial commitment. At December 31, 1995 and 1994, the
Company had $33.3 billion and $24.7 billion, respectively, of commitments to
extend credit outstanding for which there is potential credit risk. The Company
believes that its customers' utilization of these lines of credit will continue
to be substantially less than the amount of the commitments, as has been the
Company's experience to date. At December 31, 1995 and 1994, outstanding
managed credit card receivables represented 30% and 26%, respectively, of
outstanding commitments.

NOTE 3. CREDIT CARD, MORTGAGE LOAN AND EQUIPMENT LEASE SECURITIZATIONS

Colonial National and Advanta National together had securitized credit card
receivables outstanding of $7.7 billion at December 31, 1995. In each
securitization transaction, credit card receivables were transferred to a trust
which issued certificates representing ownership interests in the trust
primarily to institutional investors. The Banks retained a participation
interest in each trust, reflecting the excess of the total amount of
receivables transferred to the trust over the portion represented by
certificates sold to investors. The retained participation interests in the
credit card trusts were $1.5 billion and $1.3 billion at December 31, 1995 and
1994, respectively. Although the Banks continue to service the underlying
credit card accounts and maintain the customer relationships, these
transactions are treated as sales for financial reporting purposes to the
extent of the investors' interests in the trusts. Accordingly, the associated
receivables are not reflected on the balance sheet.

         The Banks are subject to certain recourse provisions in connection
with these securitizations. At December 31, 1995 and 1994, the Banks had
reserves of $167.4 million and $74.5 million, respectively, related to these
recourse provisions. These reserves are netted against the amounts due from
credit card securitizations. At December 31, 1995, the Company had amounts
receivable from credit card securitizations, including the related
interest-bearing deposits, of $453.2 million, $262.4 million of which
constitute amounts subject to liens by the providers of the credit enhancement
facilities for the individual securitizations and amounts to be distributed to
investors.  At December 31, 1994, the amounts receivable were $318.6 million
and amounts subject to lien or due to investors were $174.1 million. 

         At December 31, 1995, the Company had $1.5 billion of securitized 
mortgage loan receivables





<PAGE>   47
                                                  Advanta Corp. and Subsidiaries

outstanding which are subject to certain recourse provisions. The Company had
reserves of $27.2 million and $17.3 million at year end 1995 and 1994,
respectively, related to these recourse provisions which are netted against the
excess mortgage servicing rights.  See Note 16. At December 31, 1995, the
Company had amounts receivable from mortgage loan sales and securitizations of
$162.4 million, $58.1 million of which was subject to liens. At December 31,
1994, the amounts receivable and amounts subject to lien were $128.6 million
and $49.1 million, respectively.

         At December 31, 1995, the Company had $284 million of securitized
equipment lease receivables outstanding which are subject to certain recourse
provisions. The asset-backed certificates carry both fixed and variable rates
to investors. There were reserves of $15.3 million and $9.7 million at year end
1995 and 1994, respectively, related to these recourse provisions which are
netted against the excess servicing on lease securitizations. See Note 16. The
Company had accounts receivable from lease securitizations of $22.2 million at
year end 1995 and $14.4 million at year end 1994, of which $7.5 million and
$6.4 million, respectively, were subject to liens by providers of the credit
enhancement facilities. Total interest in residuals for lease assets sold was
$22.4 million and $12.0 million at December 31, 1995 and 1994, respectively,
and is also subject to recourse provisions.

         As indicated in Note 1, recourse reserves are established at the time
of the securitization transactions based on anticipated future cash flows,
prepayment rates and charge-offs. As these estimates are influenced by factors
outside of the Company's control, there is uncertainty inherent in these
estimates, making it reasonably possible that they could change in the near
term.

NOTE 4. RESERVE FOR CREDIT LOSSES

The reserve for credit losses for lending and leasing transactions is
established to reflect losses anticipated from delinquencies that have already
occurred. In estimating the reserve, management relies on historical experience
by loan type adjusted for any known trends in the portfolio. As these estimates
are influenced by factors outside of the Company's control, there is
uncertainty inherent in these estimates, making it reasonably possible that
they could change in the near term. Any adjustments to the reserves (net of
transfers between on- and off-balance sheet reserves) are reported in the
Consolidated Income Statements in the periods they become known.

         During 1994, the Company initiated a mortgage loan repurchase program
in which nonperforming mortgage loans were repurchased from the securitization
trusts in order to lower the net funding costs on these managed assets. In
accordance with this program, the Company transferred approximately $13 million
of the off-balance sheet mortgage loan recourse reserves associated with these
repurchased mortgages to on-balance sheet mortgage loan reserves (see
discussion in Management's Discussion and Analysis under the caption "Provision
for Credit Losses").

         The following table displays five years of reserve history:


<TABLE>
<CAPTION>

RESERVE FOR CREDIT LOSSES                                             Year Ended December 31,
- - -----------------------------------------------------------------------------------------------------------
                                                       1995        1994       1993         1992        1991
- - -----------------------------------------------------------------------------------------------------------
<S>                                                <C>         <C>        <C>          <C>         <C>
Balance at January 1                               $ 41,617    $ 31,227   $ 40,228     $ 36,355    $ 31,701
Provision for credit losses                          53,326      34,198     29,802       47,138      55,461
Transfer of reserves from/(to)
  recourse reserves                                   1,100      11,485    (12,027)      (3,300)          0
Gross credit losses:
  Credit cards                                      (41,779)    (28,646)   (33,805)     (46,477)    (52,798)
  Mortgage loans                                     (6,038)    (11,731)    (2,247)      (1,488)     (1,635)
  Leases                                             (1,413)     (1,053)    (1,376)      (1,930)     (3,205)
  Other loans                                           (38)        (44)       (93)         (73)       (155)
- - ----------------------------------------------------------------------------------------------------------- 
Total credit losses                                 (49,268)    (41,474)   (37,521)     (49,968)    (57,793)
Recoveries:
  Credit cards                                        6,354       5,958     10,182        9,095       5,546
  Mortgage loans                                         76          42         40           37           8
  Leases                                                274         139        429          663       1,075
  Other loans                                            15          42         94          208         357
- - -----------------------------------------------------------------------------------------------------------
Total recoveries                                      6,719       6,181     10,745       10,003       6,986
- - -----------------------------------------------------------------------------------------------------------
Net credit losses                                   (42,549)    (35,293)   (26,776)     (39,965)    (50,807)
Balance at December 31                             $ 53,494    $ 41,617   $ 31,227     $ 40,228    $ 36,355
===========================================================================================================
</TABLE>





<PAGE>   48
                                                  Advanta Corp. and Subsidiaries


NOTE 5.  INVESTMENTS AVAILABLE FOR SALE

Investments available for sale consisted of the following:

<TABLE>
<CAPTION>
                                                         December 31,                       
- - -------------------------------------------------------------------------------------------------------------
                                      1995                                         1994
                  -------------------------------------------  ----------------------------------------------
                                Gross       Gross                             Gross        Gross
                  Amortized  Unrealized  Unrealized    Market  Amortized   Unrealized    Unrealized    Market
                    Cost        Gains      Lesses      Value     Cost         Gains        Losses      Value
- - -------------------------------------------------------------  ----------------------------------------------
<S>                <C>         <C>         <C>        <C>       <C>           <C>         <C>        <C>
U.S. Treasury
  & other U.S.
  Government
  Securities       $405,614    $   70      $(286)     $405,398  $192,994        $0        $ (4,509)  $188,485
State and
  municipal
  securities         24,239        52          0        24,291    78,884         0          (1,676)    77,208
Collateralized
  mortgage
  obligations         8,066         0       (101)        7,965     8,584         0            (672)     7,912
Mortgage-backed
  securities         36,599         0       (103)       36,496    34,555         0          (2,829)    31,726
Equity securities:
  Venture capital
  investments        26,897     4,111          0        31,008     5,000         0               0      5,000
  Other equity
  securities         10,963       196       (250)       10,909     8,056         0            (372)     7,684
Other                16,897         0         (1)       16,896       745         0              (1)       744
- - -------------------------------------------------------------------------------------------------------------
Total              $529,275    $4,429      $(741)     $532,963  $328,818        $0        $(10,059)  $318,759
- - -------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
                                   December 31,           
- - --------------------------------------------------------------
                                      1993       
                  --------------------------------------------
                                Gross       Gross
                  Amortized  Unrealized  Unrealized     Market
                    Cost        Gains      Lesses       Value
- - --------------------------------------------------------------          
<S>               <C>          <C>         <C>        <C>
U.S. Treasury
  & other U.S.
  Government
  Securities       $154,873    $  225      $(177)     $154,921
State and
  municipal
  securities         75,797       868          0        76,665
Collateralized
  mortgage
  obligations        21,288        42        (60)       21,270
Mortgage-backed
  securities         45,611         0        (42)       45,569
Equity securities:
  Venture capital
  investments             0         0          0             0
  Other equity
  securities          6,947         0          0         6,947
Other                 2,704         0        (50)        2,654
- - --------------------------------------------------------------                
Total              $307,220    $1,135      $(329)     $308,026
==============================================================
</TABLE>

         At December 31, 1995, investment securities with a book value of
$4,139 were pledged as collateral for derivatives transactions. At December 31,
1994, investment securities with a book value of $106,582 were pledged as
collateral for repurchase and derivatives transactions. At December 31, 1995,
1994 and 1993, investment securities with a book value of $6,281, $7,133 and
$7,927, respectively, were deposited with insurance regulatory authorities to
meet statutory requirements or held by a trustee for the benefit of primary
insurance carriers. At December 31, 1995, $3,688 of net unrealized gains on
securities was included in investments available for sale. During 1995, the net
change in unrealized gains on available for sale securities included as a
separate component of stockholders' equity was $6,258.

         Maturity of investments available for sale at December 31, 1995 was as
follows:

<TABLE>
<CAPTION>
                                        Amortized         Market
                                          Cost             Value
- - -----------------------------------------------------------------           
<S>                                      <C>             <C>
Due in 1 year                            $422,907        $422,662
Due after 1 but within 5 years              5,881           5,946
Due after 5 but within 10 years             1,065           1,081
Due after 10 years                              0               0
- - -----------------------------------------------------------------                 
  Subtotal                                429,853         429,689
Mortgage-backed CMO and MBS                44,665          44,461
Equity and other securities                54,757          58,813
- - -----------------------------------------------------------------               
Total investments                        $529,275        $532,963
=================================================================
</TABLE>

         During 1995, proceeds from sales of available for sale securities were
$1,689,000. Gross gains of $8,666 and losses of $320 were realized on these
sales. Of the gross gains, $8,610 relates to an investment held by the
Company's venture capital unit.  Proceeds during 1994 were $624,000. Gross
gains of $118 and losses of $596 were realized on these sales. Proceeds during
1993 were $841,000. Gross gains of $3,430 and losses of $888 were realized on
these sales. The specific identification method was the basis used to determine
the amortized cost in computing realized gains and losses.





                                                                              
<PAGE>   49
                                                  Advanta Corp. and Subsidiaries

NOTE 6. DEBT

On December 11, 1995, $184 million of previously issued subordinated notes and
RediReserve certificates were exchanged for senior notes and RediReserve
certificates with similar interest rates and maturities. Total debt consisted
of the following:

<TABLE>
<CAPTION>
                                                           December 31,
- - -----------------------------------------------------------------------------     
                                                       1995              1994
- - -----------------------------------------------------------------------------          
<S>                                              <C>                <C>
SENIOR DEBT
RediReserve certificates                          $   4,203          $      0
6 month senior notes                                  4,629                 0
12 month senior notes                                46,372                 0
18 month senior notes (4.65%-7.00%)                   6,534                 0
24 month senior notes (4.88%-7.58%)                  37,600                 0
30 month senior notes (5.36%-7.14%)                  16,730                 0
48 month senior notes (5.60%-9.02%)                  19,939                 0
60 month senior notes (5.83%-10.44%)                 55,604                 0
5 1/8% notes due 1996                               149,955           149,903
Medium-term notes, fixed (5.02%-8.36%)              289,735           264,735
Medium-term notes, floating                         215,000            95,000
Short-term bank notes (5.97%)                        24,999            84,977
Medium-term bank notes, fixed (5.86%-6.63%)         297,737                 0
Medium-term bank notes, floating                     24,970                 0
Other senior notes                                    8,961                 0
- - ----------------------------------------------------------------------------- 
Total senior debt                                $1,202,968         $ 594,615

SUBORDINATED DEBT
RediReserve certificates                         $       26         $   4,829
6 month subordinated notes                               65             5,422
12 month subordinated notes                             552            34,082
18 month subordinated notes
  (4.65%-7.00%)                                          75            10,113
Two-, four-, and five year subordinated
  notes (4.88%-10.44%)                               21,676           130,213
30 month subordinated notes
  (5.36%-7.14%)                                       2,878            37,858
7% subordinated bank notes due 2003                  49,699            49,659
Other subordinated notes                              1,251            10,003
- - ----------------------------------------------------------------------------- 
Total subordinated debt                          $   76,222         $ 282,179
- - ----------------------------------------------------------------------------- 
Total debt                                       $1,279,190         $ 876,794
Less short-term debt & certificates              $ (691,313)        $(210,761)
- - ----------------------------------------------------------------------------- 
Long-term debt                                   $  587,877         $ 666,033
=============================================================================
</TABLE>

         The Company's senior floating rate notes were priced based on a factor
of LIBOR or the Federal Funds effective rate. At December 31, 1995 the rates on
these notes varied from 6.01% to 6.41%.

         The annual maturities of long-term debt at December 31, 1995 for the
years ending December 31 are as follows: $316.1 million in 1997; $30.5 million
in 1998; $17.9 million in 1999; $151.9 million in 2000; and $71.4 million
thereafter. The average interest cost of the Company's debt during 1995, 1994
and 1993 was 6.92%, 6.23%, and 7.59%, respectively.

NOTE 7. CAPITAL STOCK

The number of shares of capital stock was as follows:

<TABLE>
<CAPTION>
                                                       Issued and Outstanding
- - -----------------------------------------------------------------------------                 
                                                            December 31,
- - -----------------------------------------------------------------------------     
                                                       1995              1994
- - -----------------------------------------------------------------------------           
                                                           (In thousands)
<S>                                                  <C>               <C>
Class A preferred -- $1,000 par value;
  Authorized, 1,010                                       1                 1
=============================================================================
Class B preferred--$.01 par value;
  Authorized, 1,000,000                                  25                 0
=============================================================================
Class A voting common stock --
  $.01 par value;
  Authorized, 200,000,000                            17,481            17,347
Class B non-voting common stock --
  $.01 par value;
  Authorized, 200,000,000                            24,007            23,132
- - -----------------------------------------------------------------------------            
Total common stock                                   41,488            40,479
=============================================================================
</TABLE>

         The Class A Preferred Stock is entitled to 1/2 vote per share and a
non-cumulative dividend of $140 per share per year, which must be paid prior to
any dividend on the common stock. Dividends were declared on the Class A
Preferred Stock for the first time in 1989 and have continued through 1995 as
the Company paid dividends on its common stock. The redemption price of the
Class A Preferred Stock is equivalent to the par value. The Class B Preferred
Stock pays a 6 3/4% dividend per share per year (equal to $249.75 per share)
and must be paid prior to any dividend on the common stock.

NOTE 8.  ISSUANCE OF PREFERRED STOCK

On August 21, 1995, in a public offering, the Company sold 2,500,000 depositary
shares each representing a one-hundredth interest in a share of Stock
Appreciation Income Linked Securities ("SAILS"). The SAILS constitute a series
of the Company's Class B Preferred Stock, designated as 6 3/4% Convertible
Class B Preferred Stock, Series 1995 (SAILS). On September 15, 1999, unless
either previously redeemed by the Company or converted at the option of the
holder, each share of the SAILS will automatically convert into 100 shares of
Class B Common Stock. Proceeds from the offering, net of underwriting discount,
were approximately $90 million. The Company used the proceeds of the offering
for general corporate purposes, including financing the growth of its
subsidiaries.

NOTE 9.  EXTRAORDINARY ITEM

In April of 1993, the Company repurchased the remaining $33.2 million of its 12
3/4% Senior Subordinated Debentures at a price equal to 104% of par. This
transaction resulted in an extraordinary loss of $1.3 million (net of a tax
benefit of $.7 million) or $.03 per share for the year ended December 31, 1993.






<PAGE>   50





                                                  Advanta Corp. and Subsidiaries



 NOTE 10.  INCOME TAXES


 Income tax expense consisted of the following components:
<TABLE>
<CAPTION>
                                                                       Year Ended December 31,       
 ----------------------------------------------------------------------------------------------------
                                                                   1995           1994           1993 
 ----------------------------------------------------------------------------------------------------
 <S>                                                            <C>            <C>            <C>
 Current:
   Federal                                                      $55,184        $54,246        $40,736
   State                                                          4,943          4,948          4,184
 ----------------------------------------------------------------------------------------------------
                                                                 60,127         59,194         44,920  
 ----------------------------------------------------------------------------------------------------  
 Deferred:
   Federal                                                       14,316           (613)        (1,829)
   State                                                            783            563          2,244 
 ----------------------------------------------------------------------------------------------------
                                                                 15,099            (50)           415
 ----------------------------------------------------------------------------------------------------
 Total tax expense before
   extraordinary item                                           $75,226        $59,144        $45,335 
=====================================================================================================

</TABLE>
         Current taxes payable include the earnings of certain subsidiaries
 which are not included in the consolidated federal income tax return.

         The reconciliation of the statutory federal income tax to the
consolidated tax expense is as follows:

<TABLE>
<CAPTION>
                                                                        Year Ended December 31,        
 ----------------------------------------------------------------------------------------------------
                                                                   1995           1994           1993
 ----------------------------------------------------------------------------------------------------
 <S>                                                            <C>            <C>            <C>
 Statutory federal income tax                                   $74,166        $57,822        $43,139
 State income taxes, net of
   federal income tax benefit                                     3,722          3,582          4,178
 Nontaxable investment
   income                                                          (984)        (1,149)          (675)
 Other                                                           (1,678)        (1,111)        (1,307)
 ----------------------------------------------------------------------------------------------------
 Consolidated tax expense
   before extraordinary item                                    $75,226        $59,144        $45,335
 ----------------------------------------------------------------------------------------------------
 Tax benefit on loss from
   repurchase of debentures                                           0              0           (656)
 ----------------------------------------------------------------------------------------------------
 Consolidated tax expense                                       $75,226        $59,144        $44,679
 ====================================================================================================

</TABLE>
         Deferred taxes are determined based on the estimated future tax
effects of the differences between the financial statement and tax basis of 
assets and liabilities given the provisions of the enacted tax laws. The net 
deferred tax asset/(liability) is comprised of the following:

<TABLE>
<CAPTION>
                                                              December 31,      
 ----------------------------------------------------------------------------
                                                            1995         1994  
 ----------------------------------------------------------------------------
 <S>                                                    <C>          <C>
 Deferred taxes:
   Gross assets                                         $ 75,851     $ 78,602
   Gross liabilities                                     (59,445)     (52,344) 
 ----------------------------------------------------------------------------
 Total deferred taxes                                   $ 16,406     $ 26,258  
 ============================================================================

</TABLE>
         The Company concluded that a valuation allowance against the
 deferred tax asset at December 31, 1995 and 1994 is not necessary. Realization
 of the deferred tax asset is dependent on generating sufficient future taxable
 income. Although realization is not assured, management believes it is more
 likely than not that all of the deferred tax asset will be realized.


         The tax effect of significant temporary differences representing
deferred tax assets and liabilities is as follows:


<TABLE>
<CAPTION>
                                                                                    December 31,               
     -------------------------------------------------------------------------------------------------------
                                                                          1995                          1994    
     -------------------------------------------------------------------------------------------------------
     <S>                                                              <C>                           <C>
     SFAS 91                                                          $(23,899)                     $(20,034)
     Loan losses                                                        20,197                        14,965
     Mortgage banking income                                             9,767                        10,174
     Securitization income                                             (35,546)                      (28,949)
     Leasing income                                                     41,901                        42,473
     Other                                                               3,986                         7,629   
     -------------------------------------------------------------------------------------------------------
     Net deferred tax assets/(liabilities)                            $ 16,406                      $ 26,258    
     =======================================================================================================

</TABLE>

NOTE 11.  BENEFIT PlANS

The Company has adopted several management incentive plans designed to provide
incentives to participating employees to remain in the employ of the Company and
devote themselves to its success. Under these plans, eligible employees were
given the opportunity to elect to take portions of their anticipated or "target"
bonus payments for future years in the form of restricted shares of common
stock. To the extent that such elections were made (or, for executive officers,
were required by the terms of such plans), restricted shares were issued to
employees, with the number of shares granted to employees determined by dividing
the amount of future bonus payments the employee had elected to receive in stock
by the market price as determined under the incentive plans. The restricted
shares are subject to forfeiture should the employee terminate employment with
the Company prior to vesting. Restricted shares vest ten years from the date of
grant, but with respect to the restricted shares issued under each plan, vesting
was and will be accelerated annually with respect to one-third of the shares, to
the extent that the employee and the Company met or meet their respective
performance goals for a given plan performance year.  When newly eligible
employees elect to participate in a plan, the number of shares issued to them
with respect to their "target" bonus payments for the relevant plan performance
years is determined based on the average market price of the stock for the 90
days prior to eligibility.





                                                                              
<PAGE>   51





                                                  Advanta Corp. and Subsidiaries


     The following table summarizes the Company's incentive plans:

<TABLE>
<CAPTION>
                                           Plan           Original
                                       Performance          Stock              Shares                     Shares
                                      Years Covered         Price              Issued                     Vested   
     ------------------------------------------------------------------------------------------------------------- 
     <S>                                <C>                <C>               <C>                         <C>
     AMIPWISE II                        1993--1995          $ 4.75            1,017,127                   618,429
     KEIPWISE                           1992--1995          $ 7.07               73,503                    49,458
     AMIPWISE III                       1996--1998          $17.00              518,412                         0
     AMIPWISE IV                        1999--2001          $25.00              450,321                         0        
     =============================================================================================================


</TABLE>
        At December 31, 1995, a total of 1,396,764 shares issued under these and
 the predecessor plan to AMIPWISE II (for "target" bonuses for 1990--1992) were
 were subject to restrictions and were included in the number of shares
 outstanding.  

        The Company has an Employee Stock Purchase Plan which allows employees
 employees and directors to purchase Class B common stock at a 15% discount
 from the market price without paying brokerage fees. The Company reports this
 15% discount as compensation expense. During 1995, shares were issued under
 the plan from unissued stock or from treasury stock at the average market
 price on the day of purchase.

        The Company has two Stock Option Plans which together authorize the
 grant to employees and directors of options to purchase an aggregate of 6.5
 million shares of common stock. The Company presently intends only to issue
 options to purchase Class B common stock. Beginning in 1992, options generally
 vest over a four-year period, and expire 10 years after the date of grant.
                                                
        Shares available for future grant aggregated 96,508 at December 31,
 1995, and 1,362,508 at December 31, 1994.  Transactions under the plans for
 the two years ended December 31, 1995, were as follows:

<TABLE>
<CAPTION>
                                                      Number of     Price Range
                                                       Shares        Per Share
 -------------------------------------------------------------------------------
 
                                                   (In thousands)
 <S>                                                  <C>       <C>      <C>
 Options outstanding at
   December 31, 1993                                   3,039    $  .98 -- $27.50
 Options granted                                         762    $23.50 -- $35.00
 Options exercised                                      (313)   $  .98 -- $24.67
 Options terminated                                      (73)   $11.58 -- $27.38
 -------------------------------------------------------------------------------
 Options outstanding at
   December 31, 1994                                   3,415    $  .98 -- $35.00
 Options granted                                       1,363    $29.00 -- $43.88
 Options exercised                                      (300)   $ 1.00 -- $32.00
 Options terminated                                      (97)   $12.33 -- $31.50 
 -------------------------------------------------------------------------------
 Options outstanding at
   December 31, 1995                                   4,381    $  .98 -- $43.88 
 ===============================================================================


</TABLE>
         The Company also has outstanding options to purchase 581,500 shares of
 common stock at a price range of $1.52 to $4.75 per share, which were not
 issued pursuant to either of the Stock Option Plans.

         At December 31, 1995, 2,015,319 of the 4,381,000 outstanding options
 issued under the Stock Options Plans had vested and all 581,500 options issued
 outside the Plans had vested.

         The Company has a tax-deferred employee savings plan which provides
 employees savings and investment opportunities, including the ability to
 invest in the Company's Class B common stock. The employee savings plan
 provides for discretionary Company contributions equal to a portion of the
 first 5% of an employee's compensation contributed to the plan. For the three
 years ended December 31, 1995, 1994 and 1993, the Company contributions
 equaled 100% of the first 5% of participating employees' compensation
 contributed to the plan. The expense for this plan totaled $2,027, $1,565 and
 $1,189 in 1995, 1994 and 1993, respectively. All shares purchased by the plan
 for the three years ended December 31, 1995 were acquired from the Company at
 the market price on each purchase date or were purchased on the open market.



 NOTE 12.  CREDIT CARD SALE

 In April 1994, the Company, through its subsidiary Colonial National, reached
 an agreement with NationsBank of Delaware, N.A., to sell certain credit card
 customer relationships which at that time represented approximately $150
 million of securitized credit card receivables (less than 4% of the Company's
 managed credit card receivables as of June 30, 1994). In the second quarter of
 1994, the Company recorded an $18.4 million pretax gain on the sale related to
 the value associated with the customer relationships. In addition, the Company
 deferred a portion of the proceeds related to the excess spread of the
 receivables to be generated over the remaining life of the securitization
 trust, which terminated in the second quarter of 1995. These proceeds were
 recognized as securitization income over the related period.






<PAGE>   52

                                            Advanta Corp. and Subsidiaries


 NOTE 13.  COMMITMENTS AND CONTINGENCIES


 The Company leases office space in several states under leases accounted for
 as operating leases. Total rent expense for all of the Company's locations for
 the years ended December 31, 1995, 1994 and 1993 was $4.9 million, $5.4
 million and $4.8 million, respectively. The future minimum lease payments of
 all non-cancelable operating leases are as follows:


<TABLE>
<CAPTION>
 Year Ended December 31,
 ------------------------------------------------------------------
 <S>                                                        <C>
 1996                                                       $ 5,825
 ------------------------------------------------------------------
 1997                                                         5,521
 ------------------------------------------------------------------
 1998                                                         4,214
 ------------------------------------------------------------------
 1999                                                         3,105
 ------------------------------------------------------------------
 2000                                                         2,803
 ------------------------------------------------------------------
 Thereafter                                                  10,856
 ==================================================================
</TABLE>



 NOTE 14.  OTHER BORROWINGS


 The Company had a revolving credit facility of $510 million and money market
 bid lines of $255 million at December 31, 1995. There is a quarterly facility
 fee of up to 1/2 of 1% of the unused portion of the revolving credit facility.
 There is no facility fee on the money market bid lines as they are uncommitted
 facilities. Under the revolving credit facility, the Company is subject to
 various loan covenants, including the maintenance of certain fixed financial
 ratios and conditions, limitations on mergers and acquisitions, and
 limitations on liens on property and other assets.

 The composition of other borrowings was as follows:



<TABLE>
<CAPTION>
                                                             December 31,   
 ---------------------------------------------------------------------------
                                                        1995            1994
 ---------------------------------------------------------------------------
 <S>                                              <C>               <C>
 Term fed funds                                   $  443,000        $309,000
 Securities sold under
   repurchase agreements                                   0          86,455
 Short-term debt                                     691,313         210,761
 Lines of credit and term
   funding arrangements                                    0          50,000
 Other borrowings                                     81,814          80,879   
 ---------------------------------------------------------------------------   
 Total                                            $1,216,127        $737,095
 =========================================================================== 
</TABLE>

The following table displays information related to selected types of
short-term borrowings:
<TABLE>
<CAPTION>
                               1995                   1994        
- - -----------------------------------------------------------------
                         Amount     Rate        Amount       Rate
- - -----------------------------------------------------------------
<S>                      <C>        <C>        <C>           <C>
At year end:
  Securities sold under
    repurchase
    agreements           $      0      0%      $ 86,455      6.26%
  Term fed funds          443,000   5.83        309,000      6.13
- - -----------------------------------------------------------------
Total                    $443,000   5.83%      $395,455      6.16%
=================================================================
Average for the year:
  Securities sold under
    repurchase
    agreements           $ 25,008   5.97%      $ 14,111      5.07%
  Term fed funds
    and fed funds
    purchased             199,166   6.10        154,299      4.74
- - -----------------------------------------------------------------
Total                    $224,174   6.09%      $168,410      4.77%
=================================================================
Maximum month-end
  balance:
  Securities sold under
    repurchase
    agreements           $ 29,813              $ 86,455
  Term fed funds
    and fed funds
    purchased             455,250               309,000               
=================================================================
</TABLE>

         The weighted average interest rates were calculated by dividing the
interest expense for the period for such borrowings by the average amount of
short-term borrowings outstanding during the period.


NOTE 15.  SELECTED INCOME STATEMENT INFORMATION


<TABLE>
<CAPTION>
Noninterest Revenues                  Year Ended December 31,    
- - ----------------------------------------------------------------
                                    1995         1994       1993   
- - ----------------------------------------------------------------
<S>                             <C>          <C>        <C>
Gain on sale of credit cards    $      0     $ 18,352   $      0
Other noninterest revenues:
  Credit card securitization
    income                       183,360      149,043     98,521
  Credit card servicing
    income                       117,369       68,960     41,593
  Credit card interchange
    income                        92,439       71,740     56,107
  Income from mortgage
    banking activities            50,541       37,586     24,146
  Leasing revenues, net           41,050       21,551     10,317
  Insurance revenues, net         27,654       12,734      9,249
  Equity securities gains         15,386            0          0
  Other credit card revenues      14,230       14,209     11,545
  Other                              985        1,633      4,102  
- - ----------------------------------------------------------------
Total other noninterest
   revenues                     $543,014     $377,456   $255,580 
- - ----------------------------------------------------------------
Total noninterst revenues       $543,014     $395,808   $255,580 
================================================================
</TABLE>
<PAGE>   53
                                 Advanta Corp. and Subsidiaries





<TABLE>
<CAPTION>
OPERATING EXPENSES                    Year Ended December 31,    
- - ----------------------------------------------------------------
                                    1995        1994        1993  
- - ----------------------------------------------------------------
<S>                           <C>          <C>         <C>
Amortization of credit card
  deferred origination
  costs, net                   $  72,258    $  39,381  $   6,566
Other operating expenses:
  Salaries and employee
    benefits                     116,681       88,681     65,469
  External processing             28,407       22,618     16,604
  Marketing                       25,374       32,339     18,742
  Credit card fraud losses        20,029       16,654     13,779
  Postage                         18,518       12,732      9,818
  Professional fees               14,937       10,985     10,761
  Equipment expense               12,751        9,293      6,550
  Telephone expense               11,959        8,615      5,402
  Occupancy expense                9,254        8,425      6,247
  Credit and collection
    expense                        9,039        7,604      7,055
  Other                           11,478        9,457     14,174
- - ----------------------------------------------------------------
Total other operating
  expenses                      $278,427     $227,403   $174,601
- - ----------------------------------------------------------------
Total operating expenses        $350,685     $266,784   $181,167
================================================================


</TABLE>
Note 16.  SELECTED BALANCE SHEET INFORMATION

<TABLE>
<CAPTION>
INTEREST-BEARING DEPOSITS                          December 31,
- - -----------------------------------------------------------------
                                                 1995        1994  
- - -----------------------------------------------------------------
<S>                                          <C>         <C>
Amounts due from credit card trusts(A)       $262,392    $174,147
Amounts due from mortgage trusts(A)            58,105      49,097
Amounts due from leasing trusts(A)              7,479       6,398
Other interest-bearing deposits                82,733      84,210
- - -----------------------------------------------------------------
Total interest-bearing deposits              $410,709    $313,852
=================================================================
</TABLE>
(A) Represents initial deposits and subsequent excess collections up
    to the required amount on each of the credit card, mortgage and
    leasing securitizations. Also includes amounts to be distributed
    to investors.



<TABLE>
<CAPTION>
OTHER ASSETS                                        December 31,
 ------------------------------------------------------------------
                                                 1995          1994
 ------------------------------------------------------------------
 <S>                                         <C>           <C>
 Excess mortgage servicing rights            $ 96,194      $ 73,223
 Prepaid assets                                69,170        33,895
 Accrued interest receivable                   67,681        39,353
 Deferred costs                                20,670         9,500
 Investments in operating leases               11,928        13,123
 Excess servicing--leasing                     11,813         5,949
 Due from trustees--mortgage                    8,095         6,295
 Current and deferred
   federal income taxes                        15,823        26,093
 Goodwill                                       4,983         5,318
 Other real estate(A)                           3,333         4,564
 Due from trustees--leasing                     2,941         2,010
 Other                                         62,346        21,202
 ------------------------------------------------------------------
 Total other assets                          $374,977      $240,525
 ==================================================================
</TABLE>
 (A) Carried at the lower of cost or fair market value.


         At December 31, 1995 and 1994, the Company had $190.8 million and
 $144.5 million, respectively, of amounts due from credit card securitizations.
 These amounts include excess servicing, accrued interest receivable and other
 amounts related to these securitizations and are net of recourse reserves
 established.


<TABLE>
<CAPTION>
 OTHER LIABILITIES                                   December 31, 
 -------------------------------------------------------------------
                                                  1995          1994  
 -------------------------------------------------------------------- 
 <S>                                          <C>           <C>
 Deferred fees and other reserves             $ 46,058      $ 42,855
 Accounts payable and accrued expenses          32,831        31,380
 Accrued interest payable                       29,012        10,640
 Current and deferred state income taxes         9,026         6,813
 Other                                          23,763        17,184 
 -------------------------------------------------------------------
 Total other liabilities                      $140,690      $108,872 
 ===================================================================

</TABLE>

 NOTE 17.  CASH, DIVIDEND AND LOAN RESTRICTIONS


 In the normal course of business, the Company and its subsidiaries enter into
 agreements, or are subject to regulatory requirements, that result in cash,
 debt and dividend restrictions.

         The Federal Reserve Act imposes various legal limitations on the
 extent to which banks that are members of the Federal Reserve System can
 finance or otherwise supply funds to certain of their affiliates. In
 particular, Colonial National and Advanta National are subject to certain
 restrictions on any extensions of credit to, or other covered transactions,
 such as certain purchases of assets, with the Company or its




<PAGE>   54

                                                Advanta Corp. and Subsidiaries



 affiliates. Such restrictions prevent both banks from lending to the Company
 and its affiliates unless such extensions of credit are secured by U.S.
 Government obligations or other specified collateral. Further, such secured
 extensions of credit by Colonial National and Advanta National are limited in
 amount: (a) as to the Company or any such affiliate, to 10 percent of each
 bank's capital and surplus, and (b) as to the Company and all such affiliates
 in the aggregate, to 20 percent of each bank's capital and surplus.

         Under certain grandfathering provisions of the Competitive Equality
Banking Act of 1987, the Company is not required to register as a bank holding
company under the Bank Holding Company Act of 1956, as amended (the "BHCA"), so
long as the Company and Colonial National continue to comply with certain
restrictions on their activities. With respect to Colonial National, these
restrictions include limiting the scope of its activities to those in which it
was engaged prior to March 5, 1987.  Since Colonial National was not making
commercial loans at that time, it must continue to refrain from making
commercial loans which would include any loans to the Company or any of its
subsidiaries in order for the Company to maintain its grandfathered exemption
under the BHCA. The Company has no present plans to register as a bank holding
company under the BHCA. Colonial National and Advanta National are also subject
to various legal limitations on the amount of dividends that can be paid to
their parent, Advanta Corp. Each bank is eligible to declare a dividend provided
that it is not greater than the current year's net profits plus net profits of
the preceding two years, as defined. During 1995, Colonial National paid $63
million of dividends to Advanta Corp. while $24 million of dividends were paid
during 1994.

         Advanta National, as a credit card bank, must also refrain from making
commercial loans which would include any loans to the Company or any of its
subsidiaries.

         The Office of the Comptroller of the Currency requires that Colonial
National and Advanta National maintain risk-based capital ratios of at least 8%.
At December 31, 1995, Colonial National's and Advanta National's risk-based
capital ratios of 11.56% and 12.28%, respectively, were in excess of the
required level and exceeded the minimum required capital level of 10% for
designation as "well capitalized" depository institutions.



NOTE 18.  FAIR VALUE OF FINANCIAL INSTRUMENTS


The estimated fair values of the Company's financial instruments are as
follows:

<TABLE>
<CAPTION>

    -------------------------------------------------------------------------------------------------
                                                               1995                     1994           
                                                    -----------------------   -----------------------      
                                                      Carrying         Fair     Carrying         Fair
                                                        Amount        Value       Amount        Value    
    -------------------------------------------------------------------------------------------------
     <S>                                            <C>          <C>          <C>          <C>
     Financial assets:
     Cash                                           $   45,714   $   45,714   $   43,706   $   43,706
       Federal funds sold                              146,375      146,375       39,050       39,050
       Interest-bearing deposits                       410,709      410,709      313,852      313,852
       Investments available for sale                  532,963      532,963      318,759      318,759
       Loans, net of reserve for credit losses       2,779,249    2,846,166    1,979,454    2,019,418
       Amounts due from credit card securitizations    190,819      236,483      144,483      210,107
       Excess mortgage servicing rights                 96,194      105,024       73,223       89,600


     Financial liabilities:
       Demand and savings deposits                  $  369,224   $  369,224   $  366,201   $  366,201
       Time deposits and debt                        2,816,567    2,830,590    1,669,951    1,653,979
       Other borrowings                                524,814      525,246      526,334      526,441


     Off-balance sheet financial instruments
       Asset/(Liability):
         Interest rate swaps                        $        0   $    3,198   $        0   $  (21,818)
                                                                                                        
         Interest rate  options:
           Caps purchased                                1,228        1,211        3,297        6,032
           Caps written                                 (4,330)      (1,703)      (5,801)      (5,767)
           Corridors/collars                                66       (1,033)           0          785
           Forward contracts                                 0       (1,294)           0           26

      Intangibles:
       Credit card customer relationships --
         on- and off-balance sheet                  $        0   $1,841,900    $       0   $1,135,200     
     ================================================================================================
</TABLE>



                                                                             
<PAGE>   55

                                                 Advanta Corp. and Subsidiaries


                                                
The above values do not necessarily reflect the premium or discount that 
could result from offering for sale at one time the Company's entire holdings 
of a particular instrument. In addition, these values, derived from the
methods and assumptions described below, do not consider the potential income
taxes or other expenses that would be incurred on an actual sale of an asset or
settlement of a liability. With respect to the fair value of liabilities, the
above table is prepared on the basis that the amounts necessary to discharge
such liabilities represent fair value. The Company's off-balance sheet financial
instruments relate to managing the interest rate sensitivity and foreign
currency position as described in Note 20.

           The following methods and assumptions were used to estimate the fair
value of each class of financial instruments for which it is practicable to
estimate that value.


CASH, FEDERAL FUNDS SOLD AND
INTEREST-BEARING DEPOSITS

For these short-term instruments, the carrying amount is a reasonable estimate
of the fair value.


INVESTMENTS

For investment securities held to maturity and those available for sale, the
fair values are based on quoted market prices, dealer quotes or estimated using
quoted market prices for similar securities.


LOANS, NET OF RESERVE FOR CREDIT LOSSES

For credit card receivables and mortgage loans, the fair value is estimated
using quoted market prices for securities backed by similar loans, adjusted for
differences in loan characteristics. The fair value for credit card receivables
and mortgage loans also includes the estimated value of the portion of the
interest payments and fees which are not sold with the securities backed by
these types of loans. The value of the retained interest payments (i.e., excess
servicing) is estimated by discounting the future cash flows, adjusted for
prepayments, net of anticipated charge-offs and allowing for the value of the
servicing. The value of direct finance lease receivables and other loans is
estimated based on the market prices of similar receivables with similar
characteristics.


AMOUNTS DUE FROM CREDIT CARD SECURITIZATIONS AND EXCESS MORTGAGE SERVICING
RIGHTS

The fair values of the excess servicing rights component of amounts due from
credit card securitizations and excess mortgage servicing rights are estimated
by discounting the future cash flows at rates which management believes to be
reasonable. However, because there is no active market for these financial
instruments, management has no basis to determine whether the fair values
presented above would be indicative of the value negotiated in an actual sale.
The future cash flows used to estimate the fair values of these financial
instruments are adjusted for prepayments, net of anticipated charge-offs under
recourse provisions, and allow for the value of servicing. For the other
components of amounts due from credit card securitizations, the carrying amount
is a reasonable estimate of the fair value.


DEMAND AND SAVINGS DEPOSITS

The fair value of demand deposits, savings accounts, and money market deposits
is the amount payable on demand at the reporting date. This fair value does not
include the benefit that results from the low cost of funding provided by these
deposits compared to the cost of borrowing funds in the market.



TIME DEPOSITS AND DEBT

The fair value of fixed-maturity certificates of deposit and notes is estimated
using the rates currently offered for deposits and notes of similar remaining
maturities.


OTHER BORROWINGS

The other borrowings are all at variable interest rates and therefore the
carrying value approximates a reasonable estimate of the fair value.


INTEREST RATE SWAPS, OPTIONS AND FORWARD CONTRACTS

The fair value of interest rate swaps, options and forward contracts (used for
managing interest rate and foreign currency risks) is the estimated amount that
the Company would pay or receive to terminate the agreement at the reporting
date, taking into account current interest and foreign exchange rates and the
current creditworthiness of the counterparty.


CREDIT CARD CUSTOMER RELATIONSHIPS
(BOTH ON- AND OFF-BALANCE SHEET)

The fair value of the credit card relationships, which are not financial
instruments, is estimated using a credit card valuation model which considers
the value of the existing receivables together with the value of new receivables
and the associated fees generated from existing cardholders over the remaining
life of the portfolio.



<PAGE>   56

                                                Advanta Corp. and Subsidiaries

  
COMMITMENTS TO EXTEND CREDIT


Although the Company had $23.3 billion of unused commitments to extend
credit, there is no market value associated with these commitments, as any
fees charged are consistent with the fees charged by other companies at
the reporting date to enter into similar agreements.



NOTE 19.  CALCULATION OF EARNINGS
PER COMMON SHARE

The following table shows the calculation of earnings per common share for
the years ended December 31, 1995, 1994 and 1993:


<TABLE>
<CAPTION>
                                                   1995                 1994                1993  
     -------------------------------------------------------------------------------------------
     <S>                                       <C>                  <C>                  <C>
     Net income                                $136,677             $106,063             $76,647
       less: Preferred 'A' dividends               (141)                (141)               (141)
     -------------------------------------------------------------------------------------------        
     Net income available to                                       
       common shares                           $136,536             $105,922             $76,506
     Average common stock
       outstanding                               39,723               38,877              37,170
     Common stock equivalents:
       Restricted stock and options               2,206                2,169               2,607
       Mandatorily convertible
         Preferred "B" stock
         (see Note 8)                               741                    0                   0
     -------------------------------------------------------------------------------------------
     Weighted average shares
       outstanding                               42,670               41,046              39,777
     ===========================================================================================
     Earnings per common share                 $   3.20             $   2.58             $  1.92
     ===========================================================================================


</TABLE>

NOTE 20.  DERIVATIVE FINANCIAL INSTRUMENTS


In managing its interest rate sensitivity and foreign currency positions,
the Company may use derivative financial instruments. These instruments
are used for the express purpose of managing its interest rate and foreign
currency exposures and are not used for any trading or speculative
activities. As of December 31, 1995 and 1994, all of the Company's
derivatives were designated as hedges or synthetic alterations and were
accounted for as such.

     The following table summarizes by notional amounts the Company's
derivatives instruments as of December 31, 1995 and 1994:


<TABLE>
<CAPTION>

                                                               1995               1994   
     ----------------------------------------------------------------------------------
     <S>                                                 <C>                 <C>
     Interest rate swaps                                 $  867,835          $  459,735
     Interest rate options:
       Caps written                                       1,360,000           1,100,000
       Caps purchased                                       270,000             110,000
       Corridors/collars                                    575,000             425,000
     Forward contracts                                      190,652              39,000 
     ----------------------------------------------------------------------------------
                                                         $3,263,487          $2,133,735
     ----------------------------------------------------------------------------------

     </TABLE>
     The notional amounts of derivatives do not represent amounts exchanged by
the counterparties and, thus, are not a measure of the Company's exposure
through its use of derivatives. The amounts exchanged are determined by
reference to the notional amounts and the other terms of the derivatives
contracts.

     Credit risk associated with derivatives arises from the potential for a
counterparty to default on its obligations.  The Company attempts to limit
credit risk by only transacting with highly creditworthy counterparties and
requiring master netting and collateral agreements for all interest rate swap
and interest rate option contracts. All derivative counterparties are associated
with organizations having securities rated as investment grade by independent
rating agencies. The list of eligible counterparties, setting of counterparty
limits, and monitoring of credit exposure is controlled by the Investment
Committee, a management committee. The Company's credit exposure to derivatives,
with the exception of caps written, is represented by contracts with a positive
fair value without giving consideration to the value of any collateral exchanged
see Note 18. For caps written, credit exposure does not exist since the
counterparty has performed its obligation to pay the Company a premium payment.

     Interest rate swap agreements generally involve the exchange of fixed and
floating rate interest payments without the exchange of the underlying notional
amount on which the interest payments are calculated. Based on its interest rate
sensitivity analyses, the Company enters into interest rate swaps to more
effectively manage the impact of fluctuating interest rates on its net interest
income and noninterest revenues. The Company has used interest rate swaps to
synthetically alter the cash flow characteristics on certain deposit, debt, and
off-balance sheet credit card and leasing securitizations.

     As of December 31, 1995, the Company used interest rate swaps for the
following purposes: $250 million to effectively convert certain variable rate
deposits to a fixed rate, $204 million to effectively convert fixed rate debt to
a LIBOR based variable rate, and $414 million to effectively convert certain
off-balance sheet variable pass-through rate credit card and leasing
securitizations to a fixed rate. As of December 31, 1994, the Company used $460
million in notional amounts of interest rate swaps to effectively convert
certain fixed rate debt to a LIBOR based variable rate.  In 1995, as part of its
asset/liability risk management process, the Company elected to terminate $285.9
million of interest rate swaps which were effectively converting certain fixed
rate debt to a variable rate based on LIBOR. Gains or losses resulting from
these interest rate swap terminations are

                                                                       
<PAGE>   57
                                               Advanta Corp. and Subsidiaries

deferred and amortized to interest expense over the remaining life of the
underlying fixed rate debt. As of December 31, 1995, the remaining
unamortized loss on interest rate swap terminations amounted to $1.3
million and the weighted average amortization period was 10 months.

     The following table summarizes by notional amounts the Company's interest
rate swap activity by major category for the periods presented:

<TABLE>
<CAPTION>
                                                   Receive               Pay
                                                  Fixed Rate          Fixed Rate          Total
- - ------------------------------------------------------------------------------------------------
<S>                                               <C>                 <C>              <C>
Balance at 1/01/93                                $      0            $ 500,000        $ 500,000 
  Additions                                        150,000                    0          150,000
- - ------------------------------------------------------------------------------------------------
Balance at 12/31/93                                150,000              500,000          650,000 
  Additions                                        309,735                    0          309,735 
Maturities                                               0             (500,000)        (500,000)
- - ------------------------------------------------------------------------------------------------
Balance at 12/31/94                                459,735                    0          459,735 
Additions                                           30,000              625,962          655,962 
Net accretion                                            0               38,038           38,038 
Terminations                                      (285,900)                   0         (285,900)
- - ------------------------------------------------------------------------------------------------
Balance st 12/31/95                              $ 203,835            $ 664,000        $ 867,835
================================================================================================
</TABLE>

     Interest rate options are contracts that grant the purchaser, for a
premium payment, the right to either purchase or sell a financial instrument at
a future date for a specified price from the writer of the option. Interest rate
caps and floors are option-like contracts that require the seller (writer) to
pay the purchaser at specified future dates the amount by which a specified
market interest rate exceeds the cap rate or falls below the floor rate,
multiplied against a notional amount. A corridor is also an option-like contract
which is the simultaneous purchase and sale of separate interest rate caps where
each cap is referenced to a different interest rate index. A collar is an
option-like contract which is the simultaneous purchase of an interest rate cap
and the sale of an interest rate floor using the same reference interest rate
index.

     As part of managing its balance sheet and liquidity position, the Company
periodically securitizes and sells credit card and lease receivables. For credit
enhancement purposes, certain variable pass-through rate credit card and lease
securitizations were issued with embedded or purchased interest rate caps. These
rate caps, however, were not needed to satisfy asset/liability management
strategies. In order to achieve its desired interest rate sensitivity structure
and further reduce the effective pass-through rate of the securitization, the
Company has synthetically altered the interest rate structure on certain
off-balance sheet credit card and lease securitizations by writing interest rate
caps to offset the embedded and purchased rate caps attached to them.

     The premiums received or paid for writing or purchasing such cap contracts
are included in other assets and are amortized to noninterest revenues over the
life of the contract. Any obligations which may arise under these contracts are
recorded in noninterest revenues on an accrual basis. As of December 31, 1995,
unamortized premiums for caps written and purchased amounted to $4.3 million and
$1.2 million, respectively. The weighted average maturity for caps written and
purchased was 2.9 years and 2.8 years, respectively. As of December 31, 1994,
unamortized premiums for caps written and purchased amounted to $5.8 million and
$3.3 million, respectively. The weighted average maturity for caps written and
purchased was 3.8 years and 3.6 years, respectively.

     When the Company periodically securitizes and sells credit card
receivables, the receivables sold to the securitization trust may carry rates
which are indexed to the prime rate, whereas the securitization certificates
issued from the trust may be priced at a spread over LIBOR. The Company is
exposed to interest rate risk to the extent that these two rate indices react
differently to changes in market interest rates. The Company may choose to hedge
its excess servicing revenues from the risk of spread compression between the
prime rate and LIBOR by entering into corridor transactions which effectively
fix a prime/LIBOR spread. In addition, variable rate receivables sold to a
variable pass-through rate securitization trust may contain introductory fixed
rates which expose the Company to interest rate risk during the receivables'
introductory period. The Company may choose to hedge the risk of interest rate
spread compression by entering into collar transactions which effectively lock
in a minimum interest rate spread in a changing interest rate environment.



<PAGE>   58

                                                Advanta Corp. and Subsidiaries


         Premiums paid or received for entering into corridor and collar
transactions are included in other assets or other liabilities and are amortized
to noninterest revenues over the life of the contract. Any obligations which may
arise under these contracts are recorded to noninterest revenues on an accrual
basis. As of December 31, 1995 and 1994, unamortized premiums received for
corridor and collar transactions amounted to $66 thousand and $0, respectively.
As of December 31, 1995 and 1994, the weighted average maturity of corridor and
collar transactions was 8 months and 1.7 years, respectively.

         Forward contracts are commitments to either purchase or sell a
financial instrument at a future date for a specified price and may be settled
in cash or through delivery of the underlying financial instrument. The Company
regularly securitizes and sells fixed rate mortgage loan receivables. The
Company may choose to hedge the changes in the market value of its fixed rate
loans and commitments designated for anticipated securitizations by selling U.S.
Treasury securities for forward settlement. The maximum and average terms of
hedges of anticipated mortgage loan sales is four and two months, respectively.
Gains and losses from forward sales are deferred and included in the measurement
of the dollar basis of the loans sold. Realized losses of $1.8 million, and $32
thousand were deferred as of December 31, 1995 and 1994, respectively.

         In addition, the Company periodically issues fixed pass-through rate
credit card securitizations and fixed rate bank notes. The Company is exposed to
interest rate risk to the extent that rates rise before the issuance of the
anticipated fixed rate obligations. The Company may choose to hedge the interest
costs associated with anticipated obligations by selling securities for forward
settlement. Gains or losses resulting from these hedges are deferred and
amortized to interest expense over the life of the underlying obligation. The
maximum and average terms of these types of anticipatory hedges is two months.
As of December 31, 1995, unamortized losses on hedges of anticipated fixed
interest rate obligations amounted to $2.2 million and the remaining weighted
average amortization period was 4.3 years.

         The Company also has foreign currency risk to the extent that its net
investment in the joint venture with The Royal Bank of Scotland is not funded
with local currency. The Company may choose to hedge its foreign exchange risk
by selling foreign currency for forward settlement. The maximum and average
terms of hedges of foreign currency exposure is thirty days. Losses from foreign
currency forward contracts are included in stockholders' equity and amounted to
$4 thousand as of December 31, 1995.


         The following table discloses the Company's interest rate swaps by
major category, notional value, weighted average interest rates, and annual
maturities for the periods presented.



<TABLE>
<CAPTION>

                                                                             Balances maturing in:
                                   Balance at      -------------------------------------------------------------------------------
                                December 31, 1995      1996          1997        1998      1999      2000         2001        2002
- - ----------------------------------------------------------------------------------------------------------------------------------
<S>                                 <C>            <C>           <C>          <C>        <C>      <C>         <C>          <C>     

Pay Fixed/Receive Variable: 
 Notional Value                     $664,000 (A)   $400,000 (A)  $      0     $     0    $    0   $65,528     $198,472     $     0
 Weighted Average Pay Rate              6.32%          6.57%         0.00%       0.00%     0.00%     5.72%        6.02%       0.00%
 Weighted Average Receive Rate          5.57%          5.38%         0.00%       0.00%     0.00%     5.86%        5.84%       0.00%

Receive Fixed/Pay Variable:
 Notional Value                     $203,835       $ 26,000      $106,835     $16,000    $5,000   $     0     $      0     $50,000
 Weighted Average Receive Rate          6.75%          5.02%         7.00%       7.05%     7.95%     0.00%        0.00%       6.90%
 Weighted Average Pay Rate              5.95%          5.94%         5.94%       5.94%     5.94%     0.00%        0.00%       5.97%

Total Notional Value                $867,835       $426,000      $106,835     $16,000    $5,000   $65,528     $198,472     $50,000
Total Weighted Average
 Rates on Swaps:
  Receive Rate                          5.84%          5.36%         7.00%       7.05%     7.95%     5.86%        5.84%       6.90%
  Pay Rate                              6.23%          6.53%         5.94%       5.94%     5.94%     5.72%        6.02%       5.97%
==================================================================================================================================
</TABLE>

 (A) Pay fixed swaps amounting to $250 million with a weighted average fixed
     rate of 7.16% were scheduled to mature on January 17, 1996.




                                                                     
<PAGE>   59
                                            Advanta Corp. and Subsidiaries


Report of Independent Public Accountants



TO THE STOCKHOLDERS OF ADVANTA CORP.:

We have audited the accompanying consolidated balance sheets of
Advanta Corp. (a Delaware corporation) and subsidiaries as of December
31, 1995 and 1994, and the related consolidated statements of income,
stockholders' equity and cash flows for each of the three years in the
period ended December 31, 1995. These financial statements are the
responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.

         We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

         In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial position of
Advanta Corp. and subsidiaries as of December 31, 1995 and 1994, and the
results of their operations and their cash flows for each of the three years in
the period ended December 31, 1995, in conformity with generally accepted
accounting principles.



                                /s/ ARTHUR ANDERSEN LLP
                                -----------------------------------
                                                   Philadelphia, PA
                                                   January 22, 1996


                                                 

Report of Management on Responsibility
for Financial Reporting



TO THE STOCKHOLDERS OF ADVANTA CORP.:

The management of Advanta Corp. and its subsidiaries is responsible
for the preparation, content, integrity and objectivity of the
financial statements contained in this Annual Report. These financial
statements have been prepared in accordance with generally accepted
accounting principles and as such must, by necessity, include amounts
based upon estimates and judgments made by management. The other
financial information in the Annual Report was also prepared by
management and is consistent with the financial statements.

         Management maintains a system of internal controls that provides
reasonable assurance as to the integrity and reliability of the financial
statements. This control system includes: (1) organizational and budgetary
arrangements which provide reasonable assurance that errors or irregularities
would be detected promptly, (2) careful selection of personnel and
communications programs aimed at assuring that policies and standards are
understood by employees, (3) a program of internal audits, and (4) continuing
review and evaluation of the control program itself.

         The financial statements in this Annual Report have been audited by
Arthur Andersen LLP, independent public accountants. Their audits were
conducted in accordance with generally accepted auditing standards and
considered the Company's system of internal controls to the extent they deemed
necessary to determine the nature, timing and extent of their audit tests.
Their report is printed herewith.


/s/ RICHARD A. GREENAWALT   /s/ DAVID D. WESSELINK         /s/ JOHN J. CALAMARI
- - -------------------------   ---------------------------    ---------------------
Richard A. Greenawalt       David D. Wesselink             John J. Calamari
President and Chief         Senior Vice President          Vice President,
Operating Officer           and Chief Financial Officer    Finance








<PAGE>   60
                                                Advanta Corp. and Subsidiaries
                                                  

Supplemental Schedules


MATURITY OF TIME DEPOSITS OF $100,000 OR MORE

<TABLE>
<CAPTION>
(In thousands)                                     December 31, 1995
- - --------------------------------------------------------------------
<S>                                                         <C>
Maturity:
3 months or less                                            $254,623
Over 3 months through 6 months                                98,448
Over 6 months through 12 months                              156,112
Over 12 months                                               431,444
- - --------------------------------------------------------------------
Total                                                       $940,627
====================================================================
</TABLE>


COMMON STOCK PRICE RANGES AND DIVIDENDS

The Company's common stock is traded on the Nasdaq National Market
tier of The Nasdaq Stock Market(SM) under the symbols ADVNB (non-
voting common stock) and ADVNA (voting common stock).

Following are the high, low and closing sale prices and cash dividends
declared for the last two years as they apply to each class of stock:


<TABLE>
<CAPTION>
                                                  Cash
                                               Dividends
Quarter Ended:          High     Low    Close   Declared
- - --------------------------------------------------------  
<S>                    <C>     <C>      <C>      <C>
March 1994             $33.25  $26.00   $29.25   $ .06
June 1994               37.50   28.75    32.25     .06
September 1994          34.75   26.50    29.25     .06
December 1994           30.50   23.25    25.25     .08


March 1995              32.25   24.50    31.25     .08
June 1995               38.75   30.75    37.75     .08
September 1995          42.50   36.00    42.50     .08
December 1995           45.00   35.13    36.38     .108
- - --------------------------------------------------------


Class A:                                                
- - --------------------------------------------------------
March 1994             $36.00   $26.50  $31.50   $ .05
June 1994               41.75    30.50   35.63     .05
September 1994          37.50    28.25   30.13     .05
December 1994           33.50    24.25   26.25     .067


March 1995              34.75    25.50   33.50     .067
June 1995               42.50    33.00   41.69     .067
September 1995          46.25    39.50   45.00     .067
December 1995           48.88    37.50   38.25     .09 
========================================================
</TABLE>

At December 31, 1995, the Company had approximately 930 and 700
holders of record of Class B and Class A common stock, respectively.




<PAGE>   61


                                                Advanta Corp. and Subsidiaries

                                                
Quarterly Data
(Unaudited)


<TABLE>
<CAPTION>
(In thousands, except per share data)                                          1995
- - --------------------------------------------------------------------------------------------------------------
                                                      December 31,   September 30,      June 30,     March 31, 
- - --------------------------------------------------------------------------------------------------------------
<S>                                                      <C>              <C>           <C>           <C>
Interest income                                          $ 74,487         $ 56,482      $ 48,557      $ 59,406
Interest expense                                           50,829           41,522        35,571        38,110
                                                         -----------------------------------------------------
Net interest income                                        23,658           14,960        12,986        21,296
Provision for credit losses                                25,215           10,603         8,583         8,925
                                                         -----------------------------------------------------
Net interest income after provision for credit losses      (1,557)           4,357         4,403        12,371
Noninterest revenues                                      161,721          136,221       130,849       114,223
Operating expenses                                        102,377           86,296        83,871        78,141
                                                         -----------------------------------------------------
Income before income taxes                                 57,787           54,282        51,381        48,453
- - --------------------------------------------------------------------------------------------------------------
Net income                                               $ 37,580         $ 34,914      $ 33,400      $ 30,783
==============================================================================================================
Earnings per common share                                $   0.85         $   0.81      $   0.80      $   0.74
==============================================================================================================
Weighted average common shares outstanding                 44,349           43,133        41,772        41,438
==============================================================================================================
</TABLE>


<TABLE>
<CAPTION>
(In thousands, except per share data)                                          1994
- - --------------------------------------------------------------------------------------------------------------
                                                      December 31,   September 30,      June 30,     March 31, 
- - --------------------------------------------------------------------------------------------------------------
<S>                                                      <C>              <C>           <C>           <C>
Interest income                                          $ 45,765         $ 39,350      $ 39,345      $ 40,679
Interest expense                                           29,804           22,619        21,580        20,755
                                                         -----------------------------------------------------
Net interest income                                        15,961           16,731        17,765        19,924
Provision for credit losses                                 6,185            5,750        15,434         6,829
                                                         -----------------------------------------------------
Net interest income after provision for credit losses       9,776           10,981         2,331        13,095
Noninterest revenues:
  Gain on sale of credit cards                                  0                0        18,352             0
  Other noninterest revenues                              111,320           97,202        89,154        79,780
                                                         -----------------------------------------------------
Total noninterest revenues                                111,320           97,202       107,506        79,780
Operatng expenses                                          77,721           66,030        69,224        53,809
                                                         -----------------------------------------------------
Income before income taxes                                 43,375           42,153        40,613        39,066
- - --------------------------------------------------------------------------------------------------------------
Net income                                               $ 28,615         $ 26,767      $ 25,757      $ 24,924
==============================================================================================================
Earnings per common share                                $   0.70         $   0.65      $   0.63      $   0.61
==============================================================================================================
Weighted average common shares outstanding                 40,802           41,192        41,173        40,941
==============================================================================================================
</TABLE>




<PAGE>   62


                                                  Advanta Corp. and Subsidiaries


Supplemental Schedules




ALLOCATION OF RESERVE FOR CREDIT LOSSES


<TABLE>
<CAPTION>
($ in thousands)                                                     December 31,
- - ------------------------------------------------------------------------------------------------------------------------------
                            1995                   1994                  1993                  1992                 1991
                        --------------        --------------        --------------       ---------------        -------------
                        Amount     %          Amount     %          Amount     %          Amount     %          Amount     %
- - ------------------------------------------------------------------------------------------------------------------------------
<S>                     <C>      <C>          <C>       <C>         <C>       <C>         <C>       <C>         <C>       <C>
Credit cards            $36,889    69%        $27,486    66%        $25,859    83%        $35,743    89%        $31,193    86%
Mortgage loans            3,360     6           5,164    12           2,706     9           2,926     7           2,447     7
Leases                      977     2           1,076     3           1,826     6           1,442     4           1,119     3
Other                    12,268    23           7,891    19             836     2             117     -           1,596     4
- - -----------------------------------------------------------------------------------------------------------------------------
Total                   $53,494   100%        $41,617   100%        $31,227   100%        $40,228   100%        $36,355   100%
=============================================================================================================================
</TABLE>


COMPOSITION OF GROSS RECEIVABLES

<TABLE>
<CAPTION>
($ in thousands)                                                   December 31,
- - ------------------------------------------------------------------------------------------------------------------------------
                           1995                   1994                 1993                   1992                 1991
                     -----------------     -----------------     -----------------      ----------------     ----------------
                        Amount     %       Amount        %       Amount        %          Amount     %         Amount      %
- - ------------------------------------------------------------------------------------------------------------------------------
<S>                  <C>         <C>       <C>         <C>      <C>          <C>        <C>       <C>        <C>          <C>
Credit cards         $2,338,280   85%      $1,730,176   88%     $1,131,367    89%       $737,485   74%       $1,048,325    82%
Mortgage loans          321,711   12          142,874    7          91,340     7         212,273   21           186,820    15
Leases                   93,660    3           86,157    5          51,008     4          46,712    5            36,510     3
Other loans               9,276    -            5,237    -           3,590     -           1,774    -             1,765     -
- - -----------------------------------------------------------------------------------------------------------------------------
Total                $2,762,927  100%      $1,964,444  100%     $1,277,305   100%       $998,244  100%       $1,273,420   100%
=============================================================================================================================
</TABLE>


YIELD AND MATURITY OF SELECTED INVESTMENTS AVAILABLE FOR SALE AT
DECEMBER 31, 1995

<TABLE>
<CAPTION>
($ in thousands)                                                              Maturing
- - ---------------------------------------------------------------------------------------------------------------------------------
                                                               After One But            After Five But
                                     Within One Year        Within Five Years          Within Ten Years          After Ten Years
                                    ---------------         -------------------        ----------------        ------------------
                                    Amount    Yield           Amount    Yield          Amount    Yield          Amount    Yield
- - ---------------------------------------------------------------------------------------------------------------------------------
<S>                                 <C>        <C>             <C>       <C>          <C>         <C>           <C>        <C>
U.S. Treasury and other
  U.S. Government securities        $401,621   5.05%           $ 3,777   5.90%        $     0     0.00%         $     0    0.00%
State and municipal securities(A)     21,041   5.57              2,169   6.50           1,081     8.07                0    0.00
Other (B)                              1,898   3.75             16,567   5.95           9,707     6.30           18,206    6.37
- - -------------------------------------------------------------------------------------------------------------------------------
Total                               $424,560   5.07%           $22,513   5.99%        $10,788     6.48%         $18,206    6.37%   
===============================================================================================================================
</TABLE>

(A) Yield computed on a taxable equivalent basis using a statutory
    rate of 35%.

(B) Equity investments and other securities without a stated maturity
    are excluded from this table.


ITEM 9. Changes in and Disagreements with Accountants on Accounting and
        Financial Disclosure.

        None.


<PAGE>   63
                                                                              23

                                                  Advanta Corp. and Subsidiaries


                                    PART III

ITEM 10.         DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

         The text of the Proxy Statement under the caption "Election of
Directors" and the last paragraph under the caption "Security Ownership of
Management" are hereby incorporated by reference, as is the text in Part I of
this Report under the caption, "Executive Officers of the Registrant."

ITEM 11.         EXECUTIVE COMPENSATION.

         The text of the Proxy Statement under the captions "Executive
Compensation," "Compensation Committee Report on Executive Compensation" and
"Election of Directors -- Committees, Meetings and Compensation of the Board of
Directors, -- Compensation Committee Interlocks and Insider Participation in
Compensation Decisions and -- Other Matters" are hereby incorporated herein by
reference.

ITEM 12.         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                 MANAGEMENT.

         The text of the Proxy Statement under the captions "Security Ownership
of Certain Benefical Owners" and "Security Ownership of Management" are hereby
incorporated herein by reference.

ITEM 13.         CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

         The text of the Proxy Statement under the captions "Election of
Directors -- Compensation Committee Interlocks and Insider Participation in
Compensation Decisions and -- Other Matters" are hereby incorporated herein by
reference.
<PAGE>   64



                                    PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

The following Financial Statements, Schedules, and Other Information of the
Registrant and its subsidiaries are included in this Form 10-K:

  (a) (1) Financial Statements

   1.      Consolidated Balance Sheets at December 31, 1995 and 1994.

   2.      Consolidated Income Statements for each of the three years in the
           period ended December 31, 1995.

   3.      Consolidated Statements of Changes in Stockholders' Equity for each
           of the three years in the period ended December 31, 1995.

   4.      Consolidated Statements of Cash Flows for each of the three years in
           the period ended December 31, 1995.

   5.      Notes to Consolidated Financial Statements.

   (a) (2) Schedules

   1.      Schedule I -- Condensed Financial Information of Registrant.

   2.      Schedule II -- Valuation and Qualifying Accounts.

   3.      Report of Independent Public Accountants on Supplemental Schedules.

           Other statements and schedules are not being presented either
           because they are not required or the information required by such
           statements and schedules is presented elsewhere in the financial
           statements.

   (a) (3) Exhibits.

   3-a     Restated Certificate of Incorporation of Registrant (incorporated by
           reference to Exhibit 4.1 to Pre-Effective Amendment No. 1 to the
           Registrant's Registration Statement on Form S-3 (File No. 33-53475),
           filed June 10, 1994) , as amended by the Certificate of
           Designations, Preferences, Rights and Limitations of the
           Registrant's 6 3/4% Convertible Class B Preferred Stock, Series 1995
           (Stock Appreciation Income Linked Securities (SAILS)) (incorporated
           by reference to Exhibit 4.3 to the Registrant's Current Report on
           Form 8-K dated August 15, 1995, filed the same date).

   3-b     By-laws of the Registrant, as amended (filed herewith).

   4-a*    Trust Indenture dated April 22, 1981 between Registrant and Mellon
           Bank, N.A., (formerly, CoreStates Bank, N.A.), as Trustee, including
           Form of Debenture.

   4-b     Specimen of Class A Common Stock Certificate and specimen of Class B
           Common Stock Certificate (incorporated by reference to Exhibit 1 of
           the Registrant's Amendment No. 1 to Form 8 and Exhibit 1 to
           Registrant's Form 8-A, respectively, both dated April 22, 1992).

<PAGE>   65
   4-c     Trust Indenture dated as of November 15, 1993 between the Registrant
           and The Chase Manhattan Bank (National Association), as Trustee
           (incorporated by reference to Exhibit 4 to the Registrant's
           Registration Statement on Form S-3 (No. 33-50883), filed November 2,
           1993).

   4-d     Specimen of 6 3/4% Convertible Class B Preferred Stock, Series 1995
           (Stock Appreciation Income Linked Securities (SAILS)) Certificate
           (incorporated by reference to Exhibit 4.2 to the Registrant's
           Current Report on Form 8-K dated August 15, 1995, filed the same
           date).

   4-e     Deposit Agreement, dated as of August 15, 1995, among Advanta Corp.
           and Mellon Securities Trust Company and the Holders from Time to
           Time of the Depositary Receipts Described Therein in Respect of the
           6 3/4% Convertible Class B Preferred Stock, Series 1995 (Stock
           Appreciation Income Linked Securities (SAILS)) (with form of
           Depositary Receipt as an exhibit thereto) (incorporated by reference
           to Exhibit 4.10 to the Company's Current Report on Form 8-K dated
           August 15, 1995, filed the same date).

   4-f     Senior Trust Indenture, dated as of October 23, 1995, between the
           Registrant and Mellon Bank, N.A., as Trustee (incorporated by
           reference to Exhibit 4.1 to the Registrant's Registration Statement
           on Form S-3 (File No. 33-62601), filed September 13, 1995).

   9       Inapplicable.

   10-a    Registrant's Stock Option Plan, as amended (incorporated by
           reference to Exhibit 10-b to the Registrant's Annual Report on Form
           10-K for the year ended December 31, 1989). +

   10-b    Amended and Restated Advanta Corp. 1992 Stock Option Plan
           (incorporated by reference to Exhibit 10-b to the Registrant's
           Annual Report on Form 10-K for the year ended December 31, 1994,
           filed March 20, 1995).+

   10-c    Pooling and Servicing Agreement between Colonial National Bank USA
           and Bankers Trust Company, as Trustee, dated as of May 1, 1991
           (incorporated by reference to Exhibit 4.1 to Colonial National's
           Registration Statement on Form S-1 (No. 33-40368), filed with
           Amendment No.1 thereto on May 21, 1991).

   10-d    Advanta Management Incentive Plan (incorporated by reference to
           Exhibit 10-n to the Registrant's Registration Statement on Form S-2
           (File No. 33-39343), filed March 8, 1991). +

   10-e*   Application for membership in VISA(R) U.S.A. Inc. and Membership
           Agreement executed by Colonial National Bank USA on March 25, 1983.

   10-f*   Application for membership in MasterCard(R) International, Inc. and
           Card Member License Agreement executed by Colonial National Bank USA
           on March 25, 1983.

   10-g*   Indenture of Trust dated May 11, 1984 between Linda M. Ominsky, as
           settlor, and Dennis Alter, as trustee.
<PAGE>   66
   10-g(i) Agreement dated October 20, 1992 among Dennis Alter, as
           Trustee of the trust established by the Indenture of Trust
           filed as Exhibit 10-g (the "Indenture"), Dennis Alter in his
           individual capacity, Linda A. Ominsky, and Michael Stolper,
           which Agreement modifies the Indenture (incorporated by
           reference to Exhibit 10-g(i) to the Registrant's Registration
           Statement on Form S-3 (File 33-58660), filed February 23,
           1993).

   10-h    Agreement dated as of January 21, 1994 between the Registrant and
           Alex W. Hart (incorporated by reference to Exhibit 10-h to the
           Registrant's Annual Report on Form 10-K for the year ended December
           31, 1993, filed March 29, 1994). +

   10-i    Advanta Management Incentive Plan with Stock Election (incorporated
           by reference to Exhibit 4-c to Amendment No. 1 to the Registrant's
           Registration Statement on Form S-8 (No. 33-33350), filed February
           21, 1990). +

   10-j    Advanta Corp. Executive Deferral Plan (filed herewith).+

   10-k    Advanta Corp. Non-Employee Directors Deferral Plan (filed
           herewith).+

   10-l    Advanta Management Incentive Plan With Stock Election II
           (incorporated by reference to Exhibit 10-o to the Registrant's
           Registration Statement on Form S-2 (File No. 33-39343), filed March
           8, 1991). +

   10-m    Amended and Restated Master Pooling and Servicing Agreement between
           Colonial National Bank USA and Chemical Bank, as Trustee, dated as
           of April 1, 1992 (incorporated by reference to Exhibit 4.1 to
           Colonial National's Registration Statement on Form S-1 (No.
           33-49602), filed with Amendment No. 1 thereto on August 19, 1992).

   10-n    Advanta Management Incentive Plan With Stock Election III
           (incorporated by reference to Exhibit 10-s to the Registrant's
           Registration Statement on Form S-3 (File No. 33-58660), filed
           February 23, 1993).+

   10-o    Life Insurance Benefit for Certain Key Executives and Directors
           (filed herewith). +

   10-p    $510,000,000 Unsecured Revolving Credit Agreement dated as of May 4,
           1995 among the Registrant, Advanta National Bank USA, and Mellon
           Bank, N.A. as Agent and the several bank parties thereto
           (incorporated by reference to Exhibit 10 to the Registrant's
           Quarterly Report on Form 10-Q for the quarter year ended March 31,
           1995, filed May 12, 1995).

   10-q    Advanta Management Incentive Plan With Stock Election IV, as amended
           (incorporated by reference to Exhibit 10-t to the Registrant's
           Annual Report on Form 10-K for the year ended December 31, 1994,
           filed March 20, 1995). +

   10-r    Agreement of Limited Partnership of Advanta Partners LP, dated as of
           May 6, 1994 (incorporated by reference to Exhibit 10(a) to the
           Registrant's Quarterly Report on Form 10-Q for the quarter ended
           June 30, 1994, filed August 11, 1994).

   10-s    Employment Agreement by and between Advanta Partners LP and Anthony
           P. Brenner, made as of May 6, 1994 (incorporated by reference to
           Exhibit 10(b) to the Registrant's Quarterly Report on Form 10-Q for
           the quarter ended June 30, 1994, filed August 11, 1994).

<PAGE>   67
   10-t    Pooling and Servicing Agreement between Colonial National Bank USA
           and Bankers Trust Company, as Trustee, dated December 1, 1993, as
           amended May 23, 1994 (incorporated by reference to Exhibit 4.1 to
           Colonial National's Registration Statement on Form S-3 (No.
           33-79986), filed June 8, 1994)

   10-u    Agreement dated as of January 15, 1996 between the Registrant and
           William A. Rosoff (filed herewith). +

   11      Inapplicable.

   12      Inapplicable.

   13      Inapplicable.

   16      Inapplicable.

   18      Inapplicable.

   21      Subsidiaries of the Registrant (filed herewith).

   22      Inapplicable.

   23      Consent of Independent Public Accountants (filed herewith).

   24      Powers of Attorney (included on the signature page hereof).

   27      Financial Data Schedule (filed herewith).

   28      Inapplicable.

   99      Inapplicable.

  * Incorporated by reference to the Exhibit with corresponding number
constituting part of the Registrant's Registration Statement on Form S-2 (No.
33-00071), filed on September 4, 1985.

   + Management contract or compensatory plan or arrangement.

(b) Reports on Form 8-K

   1.    A Report on Form 8-K was filed by the Registrant on October 18, 1995
         regarding consolidated earnings of the Registrant and its subsidiaries
         for the fiscal quarter ended September 30, 1995. Summary earnings and
         balance sheet information as of that date were filed with such report.

   2.    A Report on Form 8-K was filed by the Registrant on January 23, 1996
         regarding consolidated earnings for the Registrant and its
         subsidiaries for the fiscal quarter and fiscal year ended December 31,
         1995.  Summary earnings and balance sheet information as of that date
         were filed with such report.
<PAGE>   68

                                   SIGNATURES

       Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.


                                         Advanta Corp.
                                         
       Dated:  March  28, 1996           By: /s/ Richard A. Greenawalt  
               ---------------               ----------------------------------
                                         Richard A. Greenawalt, President,
                                         Chief Operating Officer and Director

       KNOW ALL MEN BY THESE PRESENTS, that each of the undersigned does hereby
constitute and appoint Dennis Alter, Richard Greenawalt, Alex W. Hart, John J.
Calamari, David D. Wesselink and Gene S. Schneyer, or any of them (with full
power to each of them to act alone), his or her true and lawful attorney-
in-fact and agent, with full power of substitution, for him or her and on his
or her behalf to sign, execute and file an Annual Report on Form 10-K under the
Securities Exchange Act of 1934, as amended, for the fiscal year ended December
31, 1995 relating to the Advanta Corp. and any or all amendments thereto, with
all exhibits and any and all documents required to be filed with respect
thereto, with the Securities and Exchange Commission or any regulatory
authority, granting unto such attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises in order to
effectuate the same as fully to all intents and purposes as he or she might or
could do if personally present, hereby ratifying and confirming all that such
attorneys-in-fact and agents, or any of them, or their substitute or
substitutes, may lawfully do or cause to be done.

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed by the following persons on behalf of the
Registrant and in the capacities indicated on the 28th day of March, 1996.


<TABLE>
<CAPTION>
Name                                                        Title
- - ---------                                                   -----
<S>                                                         <C>
/s/ Dennis Alter                                            Chairman of the Board
- - -------------------------------------------                 
Dennis Alter


/s/ Alex W. Hart                                            Chief Executive Officer
- - -------------------------------------------                 and Director
Alex W. Hart                                                


/s/ Richard A. Greenawalt                                   President, Chief Operating
- - -------------------------------------------                 Officer and Director
Richard A. Greenawalt                                       


/s/ William A. Rosoff                                       Vice Chairman and Director
- - -------------------------------------------                 
William A. Rosoff


/s/ David D. Wesselink                                      Senior Vice President and
- - -------------------------------------------                 Chief Financial Officer                         
David D. Wesselink                                          
</TABLE>
<PAGE>   69
<TABLE>
<CAPTION>
Name                                                        Title
- - ---------                                                   -----
<S>                                                         <C>
/s/ John J. Calamari                                        Vice President, Finance and
- - -------------------------------------------                 Chief Accounting Officer                           
John J. Calamari                                            


/s/ Arthur P. Bellis                                        Director
- - -------------------------------------------                         
Arthur P. Bellis


/s/ Max Botel                                               Director
- - -------------------------------------------                         
Max Botel


/s/ Richard J. Braemer                                      Director
- - -------------------------------------------                         
Richard J. Braemer


/s/ Anthony P. Brenner                                      Director
- - -------------------------------------------                         
Anthony P. Brenner


/s/ William C. Dunkelberg                                   Director
- - -------------------------------------------                         
William C. Dunkelberg


/s/ Robert C. Hall                                          Director
- - -------------------------------------------                         
Robert C. Hall


/s/ Warren Kantor                                           Director
- - -------------------------------------------                         
Warren Kantor


/s/ James E. Ksansnak                                       Director
- - -------------------------------------------                         
James E. Ksansnak


/s/ Ronald J. Naples                                        Director
- - -------------------------------------------                         
Ronald J. Naples


/s/ Phillip A. Turberg                                      Director
- - -------------------------------------------                         
Phillip A. Turberg
</TABLE>
<PAGE>   70
                  REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON
                             SUPPLEMENTAL SCHEDULES





To Advanta Corp.:

We have audited in accordance with generally accepted auditing standards, the
consolidated financial statements included in this Form 10-K, and have issued
our report thereon dated January 22, 1996.  Our audit was made for the purpose
of forming an opinion on those statements taken as a whole.  The supplemental
schedules listed in Item 14(a)(2) are the responsibility of the Company's
management and are presented for purposes of complying with the Securities and
Exchange Commission's rules and are not part of the basic financial statements.
These schedules have been subjected to the auditing procedures applied in the
audit of the basic financial statements and, in our opinion, fairly state in
all material respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.



                                                    Arthur Andersen LLP

Philadelphia, PA
January 22, 1996
<PAGE>   71




                          ADVANTA Corp. & Subsidiaries
                               December 31, 1995

         Schedule I - Condensed Financial Information of Registrant

                              Parent Company Only
                            CONDENSED BALANCE SHEETS

                             (Dollars in thousands)

<TABLE>
<CAPTION>
                                                             December 31,
                                                     ----------------------------         
                                                         1995            1994
                                                     -----------      -----------
<S>                                                  <C>             <C>
                      ASSETS
Cash                                                 $   81,337       $   28,821
Investments available for sale                          107,451          199,771
Other assets, principally investments in and
  advances to wholly owned subsidiaries               1,371,524        1,066,860
                                                     -----------      -----------
        Total assets                                 $1,560,312       $1,295,452
                                                     ===========      ===========

                    LIABILITIES
Accrued expenses and other liabilities               $    5,563       $    8,628
Subordinated debt and other borrowings                  881,785          845,134
                                                     -----------      -----------
        Total liabilities                               887,348          853,762
                                                     -----------      -----------

               STOCKHOLDERS' EQUITY
Preferred stock                                           1,010            1,010
Common stock                                                415              404
Other stockholders' equity                              671,539          440,276
                                                     -----------      -----------
        Total stockholders' equity                      672,964          441,690
                                                     -----------      -----------

        Total liabilities and stockholders' equity   $1,560,312       $1,295,452
                                                     ===========      ===========
</TABLE>

<PAGE>   72
                              Schedule I (cont'd)

                              Parent Company Only
                          CONDENSED STATEMENTS INCOME

                             (Dollars in thousands)

<TABLE>
<CAPTION>
                                            Year Ended December 31,
                                     --------------------------------------       
                                       1995           1994          1993
                                     --------       --------      ---------
<S>                                  <C>            <C>           <C>
Income:
  Interest                           $ 53,745       $ 23,983      $  8,545
  Other                                27,130         15,724         4,163
                                     --------       --------      --------
     Total Income                      80,875         39,707        12,708
                                     --------       --------      --------
Expenses:
  General and administrative           59,129         42,948        57,051
  Interest                             69,105         34,787        21,544
                                     --------       --------      --------
     Total Expenses                   128,234         77,735        78,595
                                     --------       --------      --------

Loss before income taxes,
  equity in subsidiaries,
  and extraordinary item              (47,359)       (38,028)      (65,887)


Benefit for income taxes               20,469         16,419        25,147
                                     --------       --------      --------
Loss before equity in
  subsidiaries and
  extraordinary item                  (26,890)       (21,609)      (40,740)

Equity in net profit of
  subsidiaries                        163,567        127,672       118,660
                                     --------       --------      --------
Net income before
  extraordinary item                  136,677        106,063        77,920

Extraordinary item, net                     0              0        (1,273)
                                     --------       --------      --------

Net income                           $136,677       $106,063      $ 76,647
                                     ========       ========      ========
</TABLE>


<PAGE>   73
                              Schedule I (Cont'd)

                              Parent Company Only
                            Statements of Cash Flows


<TABLE>
<CAPTION>
                                                                  Year Ended December 31,
                                                           -------------------------------------       
                                                              1995          1994         1993
                                                           ----------  -------------  ----------   
<S>                                                        <C>         <C>            <C>
OPERATING ACTIVITIES

Net Income                                                 $ 136,677   $    106,063   $  76,647
Adjustments to reconcile net income to net cash
  used by operating activities:
    Depreciation                                                 964            414         335
    Change in other assets                                  (254,766)      (130,495)   (101,210)
    Change in accrued liabilities                              8,387          7,865       1,955
    Loss on repurchase of senior
     subordinated debentures                                       0              0       1,928
- - ------------------------------------------------------------------------------------------------
Net cash used by operating activities                       (108,738)       (16,153)    (20,345)

INVESTING ACTIVITIES

    Net change in premises & equipment                        (1,901)        (2,810)       (454)
    Purchase of investments available for sale              (637,917)    (1,161,420)   (291,548)
    Proceeds from sales of investments available
     for sale                                                340,177        295,196     186,051
    Proceeds from maturing investments available
     for sale                                                373,410        797,233      31,715
    Dividends received from subsidiaries                       7,600         39,000      61,986
    Change in interest-bearing deposits                            0              0      24,350
- - ------------------------------------------------------------------------------------------------
Net cash provided/(used) by investing activities              81,369        (32,801)     12,100

FINANCING ACTIVITIES

    Change in lines of credit                                (50,000)        50,000           0
    Proceeds from issuance of subordinated/senior debt       147,200         39,398      85,380
    Payments on redemption of subordinated/senior debt      (172,626)       (58,618)   (103,480)
    Change in repurchase agreements                          (52,975)        52,975           0
    Increase in affiliate borrowings                         (35,444)      (389,949)   (156,915)
    Redemption of senior subordinated debt                         0              0     (36,404)
    Proceeds from issuance of medium-term
     notes                                                   165,052        344,787     164,851
    Cash dividends paid                                      (15,501)        (9,877)     (7,298)
    Issuance of stock                                         94,179          4,498      93,542
- - ------------------------------------------------------------------------------------------------
Net cash provided by financing activities                     79,885         33,214      39,676
- - ------------------------------------------------------------------------------------------------
Net increase/(decrease) in cash                               52,516        (15,740)     31,431
Cash at beginning of year                                     28,821         44,561      13,130
Cash at end of year                                        $  81,337   $     28,821   $  44,561
================================================================================================
</TABLE>


<PAGE>   74
                                  Schedule II

                          Advanta Corp. & Subsidiaries
                        Valuation & Qualifying Accounts
                            (Dollars in thousands)

<TABLE>
<CAPTION>
                 Column A         Column B         Column C                 Column D          Column E
           ------------------  --------------      Additions             --------------    --------------           
                                              ----------------------
  Year                             Balance      Charged  Charged to                             Balance
  Ended                              at           to        Other                                 at
December                          Beginning    Costs and  Accounts         Deductions             End
   31,         Description        of Period    Expenses  (Describe)        (Describe)          of Period
- - ----------------------------------------------------------------------------------------------------------
  <S>      <C>                      <C>              <C>    <C>               <C>                <C>
  1995     Reserve for
           losses on
           securitized
           credit cards              74,471            0    250,689 (1)       157,735 (5)        167,425

           Reserve for
           credit losses and
           prepayments on
           securitized HEL           19,767            0     24,933 (1)        14,094 (2) (5)     30,606

           Reserve for
           losses on
           securitized
           Leases                     9,671            0     10,338 (1)         4,707 (5)         15,302

           Reserve for
           uncollectable
           receivables &
           unbillable fees                0            0          0                 0                  0

  1994     Reserve for
           losses on
           securitized
           credit cards              96,377            0     70,624 (1)        92,530 (5)         74,471

           Reserve for
           credit losses and
           prepayments on
           securitized HEL           40,513            0     15,441 (1)        36,187 (3) (5)     19,767

           Reserve for
           losses on
           securitized
           Leases                     5,298            0      7,420 (1)         3,047 (5)          9,671

           Reserve for
           uncollectable
           receivables &
           unbillable fees               23           16          0 (1)            39 (5)              0


  1993     Reserve for
           losses on
           securitized
           credit cards             108,756            0     69,964 (1)        82,343 (5)         96,377

           Reserve for
           credit losses and
           prepayments on
           securitized HEL           17,861            0     34,436 (1) (4)    11,784 (5)         40,513

           Reserve for
           losses on
           securitized
           Leases                     3,100            0      4,010 (1)         1,812 (5)          5,298

           Reserve for
           uncollectable
           receivables &
           unbillable fees               97          170          0 (1)           244 (5)             23
</TABLE>

(1)  Amounts netted against securitization  income.
(2)  Includes $1.0 million transferred from off-balance sheet reserves 
     to on-balance sheet reserves.
(3)  Includes $12.8 million transferred from off-balance sheet to 
     on-balance sheet reserves.
(4)  Includes $11.0 million transferred from on-balance sheet unallocated 
     reserves.
(5)  Relates to net charge-offs.

<PAGE>   75

                                 EXHIBIT INDEX


                 3-a      Restated Certificate of Incorporation of Registrant
                          (incorporated by reference to Exhibit 4.1 to
                          Pre-Effective Amendment No. 1 to the Registrant's
                          Registration Statement on Form S-3 (File No.
                          33-53475), filed June 10, 1994) , as amended by the
                          Certificate of Designations, Preferences, Rights and
                          Limitations of the Registrant's 6 3/4% Convertible
                          Class B Preferred Stock, Series 1995 (Stock
                          Appreciation Income Linked Securities (SAILS))
                          (incorporated by reference to Exhibit 4.3 to the
                          Registrant's Current Report on Form 8-K dated August
                          15, 1995, filed the same date).

                 3-b      By-laws of the Registrant, as amended (filed
                          herewith).

                 4-a*     Trust Indenture dated April 22, 1981 between
                          Registrant and Mellon Bank, N.A., (formerly,
                          CoreStates Bank, N.A.), as Trustee, including Form of
                          Debenture.


                 4-b      Specimen of Class A Common Stock Certificate and
                          specimen of Class B Common Stock Certificate
                          (incorporated by reference to Exhibit 1 of the
                          Registrant's Amendment No. 1 to Form 8 and Exhibit 1
                          to Registrant's Form 8-A, respectively, both dated
                          April 22, 1992).

                 4-c      Trust Indenture dated as of November 15, 1993 between
                          the Registrant and The Chase Manhattan Bank (National
                          Association), as Trustee (incorporated by reference
                          to Exhibit 4 to the Registrant's Registration
                          Statement on Form S-3 (No. 33-50883), filed November
                          2, 1993).

                 4-d      Specimen of 6 3/4% Convertible Class B Preferred
                          Stock, Series 1995 (Stock Appreciation Income Linked
                          Securities (SAILS)) Certificate (incorporated by
                          reference to Exhibit 4.2 to the Registrant's Current
                          Report on Form 8-K dated August 15, 1995, filed the
                          same date).

                 4-e      Deposit Agreement, dated as of August 15, 1995, among
                          Advanta Corp. and Mellon Securities Trust Company and
                          the Holders from Time to Time of the Depositary
                          Receipts Described Therein in Respect of the 6 3/4%
                          Convertible Class B Preferred Stock, Series 1995
                          (Stock Appreciation Income Linked Securities (SAILS))
                          (with form of Depositary Receipt as an exhibit
                          thereto) (incorporated by reference to Exhibit 4.10
                          to the Company's Current Report on Form 8-K dated
                          August 15, 1995, filed the same date).

                 4-f      Senior Trust Indenture, dated as of October 23, 1995,
                          between the Registrant and Mellon Bank, N.A., as
                          Trustee (incorporated by reference to Exhibit 4.1 to
                          the Registrant's Registration Statement on Form S-3
                          (File No. 33-62601), filed September 13, 1995).

                 9        Inapplicable.
<PAGE>   76
                 10-a     Registrant's Stock Option Plan, as amended
                          (incorporated by reference to Exhibit 10-b to the
                          Registrant's Annual Report on Form 10-K for the year
                          ended December 31, 1989). +

                 10-b     Amended and Restated Advanta Corp. 1992 Stock Option
                          Plan (incorporated by reference to Exhibit 10-b to
                          the Registrant's Annual Report on Form 10-K for the
                          year ended December 31, 1994, filed March 20, 1995).+

                 10-c     Pooling and Servicing Agreement between Colonial
                          National Bank USA and Bankers Trust Company, as
                          Trustee, dated as of May 1, 1991 (incorporated by
                          reference to Exhibit 4.1 to Colonial National's
                          Registration Statement on Form S-1 (No. 33-40368),
                          filed with Amendment No.1 thereto on May 21, 1991).

                 10-d     Advanta Management Incentive Plan (incorporated by
                          reference to Exhibit 10-n to the Registrant's
                          Registration Statement on Form S-2 (File No.
                          33-39343), filed March 8, 1991). +

                 10-e*    Application for membership in VISA(R) U.S.A. Inc. and
                          Membership Agreement executed by Colonial National
                          Bank USA on March 25, 1983.

                 10-f*    Application for membership in MasterCard(R)
                          International, Inc. and Card Member License Agreement
                          executed by Colonial National Bank USA on March 25,
                          1983.

                 10-g*    Indenture of Trust dated May 11, 1984 between Linda
                          M. Ominsky, as settlor, and Dennis Alter, as trustee.

                 10-g(i)  Agreement dated October 20, 1992 among Dennis Alter,
                          as Trustee of the trust   established by the
                          Indenture of Trust filed as Exhibit 10-g (the
                          "Indenture"), Dennis Alter in his individual
                          capacity, Linda A. Ominsky, and Michael Stolper,
                          which Agreement modifies the Indenture (incorporated
                          by reference to Exhibit 10-g(i) to the Registrant's
                          Registration Statement on Form S-3 (File 33-58660),
                          filed February 23, 1993).

                 10-h     Agreement dated as of January 21, 1994 between the
                          Registrant and Alex W. Hart (incorporated by
                          reference to Exhibit 10-h to the Registrant's Annual
                          Report on Form 10-K for the year ended December 31,
                          1993, filed March 29, 1994). +

                 10-i     Advanta Management Incentive Plan with Stock Election
                          (incorporated by reference to Exhibit 4-c to
                          Amendment No. 1 to the Registrant's Registration
                          Statement on Form S-8 (No. 33-33350), filed February
                          21, 1990). +

                 10-j     Advanta Corp. Executive Deferral Plan (filed
                          herewith).+

                 10-k     Advanta Corp. Non-Employee Directors Deferral Plan
                          (filed herewith).+

                 10-l     Advanta Management Incentive Plan With Stock Election
                          II (incorporated by reference to Exhibit 10-o to the
                          Registrant's Registration Statement on Form S-2 (File
                          No. 33-39343), filed March 8, 1991). +
<PAGE>   77
                 10-m     Amended and Restated Master Pooling and Servicing
                          Agreement between Colonial National Bank USA and
                          Chemical Bank, as Trustee, dated as of April 1, 1992
                          (incorporated by reference to Exhibit 4.1 to Colonial
                          National's Registration Statement on Form S-1 (No.
                          33-49602), filed with Amendment No. 1 thereto on
                          August 19, 1992).

                 10-n     Advanta Management Incentive Plan With Stock Election
                          III (incorporated by reference to Exhibit 10-s to the
                          Registrant's Registration Statement on Form S-3 (File
                          No.  33-58660), filed February 23, 1993).+

                 10-o     Life Insurance Benefit for Certain Key Executives and
                          Directors (filed herewith). +

                 10-p     $510,000,000 Unsecured Revolving Credit Agreement
                          dated as of May 4, 1995 among the Registrant, Advanta
                          National Bank USA, and Mellon Bank, N.A. as Agent and
                          the several bank parties thereto (incorporated by
                          reference to Exhibit 10 to the Registrant's Quarterly
                          Report on Form 10-Q for the quarter year ended March
                          31, 1995, filed May 12, 1995).

                 10-q     Advanta Management Incentive Plan With Stock Election
                          IV, as amended (incorporated by reference to Exhibit
                          10-t to the Registrant's Annual Report on Form 10-K
                          for the year ended December 31, 1994, filed March 20,
                          1995). +

                 10-r     Agreement of Limited Partnership of Advanta Partners
                          LP, dated as of May 6, 1994 (incorporated by
                          reference to Exhibit 10(a) to the Registrant's
                          Quarterly Report on Form 10-Q for the quarter ended
                          June 30, 1994, filed August 11, 1994).

                 10-s     Employment Agreement by and between Advanta Partners
                          LP and Anthony P. Brenner, made as of May 6, 1994
                          (incorporated by reference to Exhibit 10(b) to the
                          Registrant's Quarterly Report on Form 10-Q for the
                          quarter ended June 30, 1994, filed August 11, 1994).

                 10-t     Pooling and Servicing Agreement between Colonial
                          National Bank USA and Bankers Trust Company, as
                          Trustee, dated December 1, 1993, as amended May 23,
                          1994 (incorporated by reference to Exhibit 4.1 to
                          Colonial National's Registration Statement on Form
                          S-3 (No. 33-79986), filed June 8, 1994)

                 10-u     Agreement dated as of January 15, 1996 between the
                          Registrant and William A. Rosoff (filed herewith). +

                 11       Inapplicable.

                 12       Inapplicable.

                 13       Inapplicable.

                 16       Inapplicable.

                 18       Inapplicable.
<PAGE>   78
                 21       Subsidiaries of the Registrant (filed herewith).

                 22       Inapplicable.

                 23       Consent of Independent Public Accountants (filed 
                          herewith).

                 24       Powers of Attorney (included on the signature page 
                          hereof).

                 27       Financial Data Schedule (filed herewith).

                 28       Inapplicable.

                 99       Inapplicable.

                 * Incorporated by reference to the Exhibit with corresponding
                   number constituting part of the Registrant's Registration
                   Statement on Form S-2 (No. 33-00071), filed on September 4,
                   1985.

                 + Management contract or compensatory plan or arrangement.

<PAGE>   1
                                                                  EXHIBIT 3-b


                                   BY-LAWS OF

                                 ADVANTA CORP.



                       -------------------------------



                              ARTICLE I - OFFICES


         Section 1-1.  Registered Office and Registered Agent.  The Corporation
shall maintain a registered office and registered agent within the State of
Delaware, which may be changed by the Board of Directors from time to time.

         Section 1-2.  Other Offices.  The Corporation may also have offices at
such other places, within or without the State of Delaware, as the Board of
Directors may from time to time determine.


                     ARTICLE II - STOCKHOLDERS' MEETINGS

         Section 2-1.  Place of Stockholders' Meetings.  Meetings of
stockholders may be held at such place, either within or without the State of
Delaware, as may be designated by the Board of Directors from time to time.  If
no such place is designated by the Board of Directors, meetings of the
stockholders shall be held at the registered office of the Corporation in the
State of Delaware.

         Section 2-2.  Annual Meeting.  A meeting of the stockholders of the
Corporation shall be held in each calendar year on the date specified by
resolution of the Board of Directors, such resolution to be within six months
after the end of the previous fiscal year of the Company.

         At such annual meeting, there shall be held an election for a Board of
Directors to serve for the term provided in the Corporation's Certificate of
Incorporation and until their respective successors are elected and qualified,
or until their earlier resignation or removal.

         Unless the Board of Directors shall deem it advisable, financial
reports of the Corporation's business need not be sent to the stockholders and
need not be presented at the annual meeting.  If any report is deemed advisable
by the Board of Directors, such report may contain such information as the
Board of Directors shall determine and need not be certified by a Certified
Public Accountant unless the Board of Directors shall so direct.
<PAGE>   2
         Section 2-3.  Special Meetings.  Except as otherwise specifically
provided by law, special meetings of the stockholders may be called at any
time:

                 (a)  By a majority of the Board of Directors; or

                 (b)  By the Chairman of the Board of Directors, or if no
person is then serving as Chairman of the Board of Directors, then by the
President.

         Upon the written request of any person entitled to call a special
meeting, which request shall set forth the purpose for which the meeting is
desired, it shall be the duty of the Secretary to give prompt written notice of
such meeting to be held at such time as the Secretary may fix, subject to the
provisions of Section 2-4 hereof.  If the Secretary shall fail to fix such date
and give notice within ten (10) days after receipt of such request, the person
or persons making such request may do so.

         Section 2-4.  Notice of Meetings and Adjourned Meetings.  Written
notice stating the place, date and hour of any meeting shall be given not less
than ten (10) nor more than sixty (60) days before the date of the meeting to
each stockholder entitled to vote at such meeting.  If mailed, notice is given
when deposited in the United States Mail, postage prepaid, directed to the
stockholder at his address as it appears on the records of the Corporation.
Such notice may be given in the name of the Board of Directors, Chairman of the
Board of Directors, President, Vice President, Secretary or Assistant
Secretary.

         When a meeting is adjourned to another time or place, notice need not
be given of the adjourned meeting if the time and place thereof are announced
at the meeting at which the adjournment is taken.  If the adjournment is for
more than thirty (30) days, of if after the adjournment a new record date is
fixed for the adjourned meeting, a notice of the adjourned meeting shall be
given to each stockholder of record entitled to vote at the meeting.

         Section 2-5.  Quorum.  Unless the Certificate of Incorporation
provides otherwise, the presence, in person or by proxy, of the holders of a
majority of the outstanding shares entitled to vote shall constitute a quorum
but in no even shall a quorum consist of less than one-third (1/3) of the
shares entitled to vote at a meeting.  The stockholders present at a duly
organized meeting can continue to do business until adjournment,
notwithstanding the withdrawal of enough stockholders to leave less than a
quorum.  If a meeting cannot be organized because of the absence of a quorum,
those present may, except as otherwise provided by law, adjourn the meeting to
such time and place as they may determine.  In the case of any meeting for the
election of Directors, those stockholders who attend the second of such
adjourned meetings, although less than a quorum as fixed in this Section, shall
nevertheless constitute a quorum for the purpose of electing Directors.
<PAGE>   3
         Section 2-6.  Voting List; Proxies.  The officer who has charge of the
stock ledger of the Corporation shall prepare and make, at least ten (10) days
before every meeting of stockholders, a complete list of the stockholders
entitled to vote at the meeting, arranged in alphabetical order, and showing
the address of each stockholder and the number of shares registered in the name
of each stockholder.  Such list shall be open to the examination of any
stockholder, for any purpose germane to the meeting, during ordinary business
hours, for a period of at least ten (10) days prior to the meeting, either at a
place within the city where the meeting is to be held, which place shall be
specified in the notice of the meeting, or, if not specified, at the place
where the meeting is to be held.  The list shall also be produced and kept at
the time and place of the meeting during the whole time thereof, and may be
inspected by any stockholder who is present.

         Upon the willful neglect or refusal of the Directors to produce such a
list at any meeting for the election of Directors, they shall be ineligible to
any office at such meeting.

         Each stockholder entitled to vote at a meeting of stockholders may
authorize another person or persons to act for him by proxy.  All proxies shall
be executed in writing and shall be filed with the Secretary of the Corporation
not later than the day on which exercised.  No proxy shall be voted or acted
upon after three (3) years from its date, unless the proxy provides for a
longer period.

         Except as otherwise specifically provided by law, all matters coming
before the meting shall be determined by a vote by shares.  All elections of
Directors shall be by written ballot unless otherwise provided in the
Certificate of Incorporation and Stockholder shall not be entitled to cumulate
their vote.  Except as otherwise specifically provided by law, all other votes
may be taken by voice unless a stockholder demands that it be taken by ballot,
in which latter event the vote shall be taken by written ballot.

                        ARTICLE III - BOARD OF DIRECTORS

         Section 3-1.  Number.  The business and affairs of the Corporation
shall be managed by or under the direction of a Board of Directors consisting
of not less than three nor more than fifteen Directors, such Directors to be
elected pursuant to the provisions of the Company's Certificate of
Incorporation.

         No person (other than a person nominated by or on behalf of the Board
of Directors) shall be eligible for election as a Director at any annual or
special meeting of stockholders unless a written request that his or her name
be placed in nomination is received from a stockholder of record by the
Secretary of the Company not less than 30 days prior to the date fixed for the
meeting, together with the written consent of such person to serve as a
Director.
<PAGE>   4
         Section 3-2.  Place of Meeting.  Meetings of the Board of Directors
may be held at such place either within or without the State of Delaware, as a
majority of the Directors may from time to time designate or as may be
designated in the notice calling the meeting.

         Section 3-3.  Regular Meetings.  A regular meeting of the Board of
Directors shall be held annually, immediately following the annual meeting of
stockholders, at the place where such meeting of the stockholders is held or at
such other place, date and hour as a majority of the newly elected Directors
may designate.  At such meeting the Board of Directors shall elect officers of
the Corporation.  In addition to such regular meeting, the Board of Directors
shall have the power to fix, by resolution, the place, date and hour of other
regular meetings of the Board.

         Section 3-4.  Special Meetings.  Special meetings of the Board of
Directors shall be held whenever ordered by the Chairman of the Board, by a
majority of the members of the executive committee, if any, or by a majority of
the Directors in office.

         Section 3-5.  Notices of Meetings of Board of Directors.

                 (a)  Regular Meetings.  No notice shall be required to be
given of any regular meeting, unless the same be held at other than the time or
place for holding such meetings as fixed in accordance with Section 3-3 of
these By-Laws, in which even one (1) day's notice shall be given of the time
and place of such meeting.

                 (b)  Special Meetings.  At least one (1) day's notice shall be
given of the time, place and purpose for which any special meeting of the Board
of Directors is to be held.

         Section 3-6.  Quorum.  A majority of the total number of Directors
shall constitute a quorum for the transaction of business, and the vote of a
majority of the Directors present at a meeting at which a quorum is present
shall be the act of the Board of Directors.  If there is less than a quorum
present, a majority of those present may adjourn the meeting from time to time
and place to place and shall cause notice of each such adjourned meeting to be
given to all absent Directors.

         Section 3-7.  Informal Action by the Board of Directors.
Any action required or permitted to be taken at any meeting of the Board of
Directors, or of any committee thereof, may be taken without a meeting if all
members of the Board or committee, as the case may be, consent thereto in
writing, and the writing or writings are filed with the minutes of proceedings
of the Board or committee.

         Section 3-8.  Powers.

                 (a)  General Powers.  The Board of Directors shall have all
powers necessary or appropriate to the management of the business and affairs
of the
<PAGE>   5
Corporation, and, in addition to the power and authority conferred by these
By-Laws, may exercise all powers of the Corporation and do all such lawful acts
and things as are not by statute, these By-Laws or the Certificate of
Incorporation directed or required to be exercised or done by the stockholders.

                 Notwithstanding anything in these By-Laws to the contrary,
except to the extent prohibited by law, the Board of Directors shall have the
right (which, to the extent exercised, shall be exclusive) to establish the
rights, powers, duties, rules and procedures that from time to time shall
govern the Board of Directors and each of its members, including without
limitation, the vote required for any action by the Board of Directors, and
that from time to time shall affect the Directors' power to manage the business
and affairs of the Company; and no By-Law shall be adopted by stockholders
which shall impair or impede the implementation of the foregoing.

                 (b)  Specific Powers.  Without limiting the general powers
conferred by the last preceding clause and the powers conferred by the
Certificate of Incorporation and By-Laws of the Corporation, it is hereby
expressly declared that the Board of Directors shall have the following powers:

                          (i)  To confer upon any officer or officers of the
Corporation the power to choose, remove or suspend assistant officers, agents
or servants.

                          (ii)  To appoint any person, firm or corporation to
accept and hold in trust for the Corporation any property belonging to the
Corporation or in which it is interested, and to authorize any such person,
firm or corporation to execute any documents and perform any duties that may be
requisite in relation to any such trust.

                          (iii)  To appoint a person or persons to vote shares
of another corporation held and owned by the Corporation.

                          (iv)  By resolution adopted by a majority of the full
Board of Directors, to designate one (1) or more of its number to constitute an
executive committee which, to the extent provided in such resolution, shall
have and may exercise the power of the Board of Directors in the management of
the business and affairs of the Corporation and may authorize the seal of the
Corporation to be affixed.

                          (v)  By resolution passed by a majority of the whole
Board of Directors, to designate one (1) or more additional committees, each to
consist of one (1) or more Directors, to have such duties, powers and authority
as the Board of Directors  shall determine.  All committees of the Board of
Directors, including the executive committee, shall have the authority to
adopt their own rules of procedure.  Absent the adoption of specific
procedures, the procedures applicable to the Board of Directors shall also
apply to committees thereof.
<PAGE>   6
                          (vi)  To fix the place, time and purpose of meetings
of stockholders.

                          (vii)  To purchase or otherwise acquire for the
Corporation any property, rights or privileges which the Corporation is
authorized to acquire, at such prices, on such terms and conditions and for
such consideration as it shall from time to time see fit, and, at its
discretion, to pay any property or rights acquired by the Corporation, either
wholly or partly in money or in stocks, bonds, debentures or other securities
of the Corporation.

                          (viii)  To create, make and issue mortgages, bonds,
deeds of trust,  trust agreements and negotiable or transferable instruments
and securities, secured by mortgage or  otherwise, and to do every other act
and thing necessary to effectuate the same.

                          (ix)  To appoint and remove or suspend such
subordinate officers,  agents or servants, permanently or temporarily, as it
may from time to time think fit, and to determine their duties, and fix, and
from time to time change, their salaries or emoluments, and to require security
in such instances and in such amounts as it thinks fit.

                          (x)  To determine who shall be authorized on the
Corporation's behalf to sign bills, notes, receipts, acceptances, endorsements,
checks, releases, contracts and documents.

         Section 3-9.  Compensation of Directors.  Compensation of Directors
and reimbursement of their expenses incurred in connection with the business of
the Corporation, if any, shall be as determined from time to time by resolution
of the Board of Directors.

         Section 3-10.  Removal of Directors by Stockholders.  The entire Board
of Directors or any individual Director may be removed from office for cause by
a majority vote of the holders of the outstanding shares entitled to vote.

         Section 3-11.  Resignations.  Any Director may resign at any time by
submitting his written resignation to the Corporation.  Such resignation shall
take effect at the time of its receipt by the Corporation unless another time
be fixed in the resignation, in which case it shall become effective at the
time so fixed.  The acceptance of a resignation shall not be required to make
it effective.

         Section 3-12.  Participation by Conference Telephone.  Directors may
participate in regular or special meetings of the Board by telephone or similar
communications equipment by means of which all other persons at the meeting can
hear each other, and such participation shall constitute presence at the
meeting.
<PAGE>   7
                             ARTICLE IV - OFFICERS

         Section 4-1.  Election and Office.  The Corporation shall have a
Chairman of the Board, a  Chief Executive Officer,  a President, a Secretary
and a Treasurer who shall be elected by the Board of Directors.  The Board of
Directors may elect such additional officers as it may deem proper, including
one or more Vice  Chairmen of the Board of Directors, one  or more Vice
Presidents, and one  or more assistant or honorary officers.  Any number of
offices may be held by the same person.

         Section 4-2.  Term. Each officer elected by the Board of Directors
shall hold his or her office at the pleasure of the Board of Directors until a
successor to such office is elected and qualified, or until such officer's
earlier resignation or removal by the Board of Directors.

         Section 4-3.  Powers and Duties of the Chairman of the Board of
Directors.   The Chairman of the Board of Directors (also referred to in these
By-Laws as the Chairman of the Board) shall preside at all meetings of
Directors and shall preside at all meetings of stockholders at which he is
present.   If the Chairman of the Board is not the Chief Executive Officer, he
shall, when appropriate, represent the Board of Directors in the Board's
dealings with the Chief Executive Officer and President, recommend Board
committee membership and chairmen, and serve as chairman of the Nominating
Committee.  He shall have such other powers and perform such further duties as
may be assigned to him by the Board of Directors.  In the event the Chairman of
the Board is not the Chief Executive Officer and if the Chief Executive Officer
suffers a physical or mental incapacity which prevents such person from
fulfilling his duties, the Chairman of the Board shall serve as an interim
Chief Executive Officer until the Board of Directors has determined what
actions to take as a result of such incapacity.

         Section 4-4.  Powers and Duties of the Chief Executive Officer.  The
Chief Executive Officer shall perform the usual duties and exercise the general
powers of a chief executive officer, except to the extent that the Board of
Directors determines otherwise.  In the absence of the Chairman of the Board,
he shall preside at all meetings of Directors and all meetings of stockholders
at which he is present. He shall also do and perform such other duties as from
time to time may be assigned to him by the Board of Directors.

         Section 4-5.  Powers and Duties of the President.  Unless otherwise
determined by the Board of Directors, the President shall have the usual duties
of the chief operating officer with general supervision over and direction of
the affairs of the Corporation including the power to delegate certain of his
responsibilities hereunder.  In the exercise of these duties and subject to the
limitations of the laws of the State of Delaware, these By-Laws, and the
actions of the Board of Directors, he may appoint, suspend and discharge
employees and agents.  He shall also do and perform such other duties as from
<PAGE>   8
time to time may be assigned to him by  the Chief Executive Officer or  by the
Board of Directors.  If the President also holds the office of Chief Executive
Officer,  he may delegate any or all of the duties of chief operating officer
to  one or more Vice Presidents.  The President shall have the authority, at
his sole discretion, to appoint and remove assistant officers provided that any
such appointment or removal shall be in writing and shall be filed with the
minutes of meetings of the Board of Directors.

         Unless otherwise determined by the Board of Directors, the President
shall have full power and authority on behalf of the Corporation to attend and
to act and to vote at any meeting of the stockholders of any corporation in
which the Corporation may hold stock, and, at any such meeting, shall possess
and may exercise any and all of the rights and powers incident to the ownership
of such stock and which, as the owner thereof, the Corporation might have
possessed and exercised.

         Section 4-6   Powers and Duties  of the Secretary.  Unless otherwise
determined by the Board of Directors, the Secretary shall record all
proceedings of the meetings of the Corporation, the Board of Directors and all
committees, in books to be kept for that purpose, and shall attend to the
giving and serving of all notices for the Corporation.  He shall have charge of
the corporate seal, the certificate books, transfer books and stock ledgers,
and such other books and papers as the Board of Directors may direct.  He shall
perform all other duties ordinarily incident to the office of Secretary and
shall have such other powers and perform such other duties as may be assigned
to him by the Board of Directors.

         Section 4-7.   Powers and Duties of the Treasurer.  Unless otherwise
determined by the Board of Directors, the Treasurer shall have charge of all
the funds and securities of the Corporation which may come into his hands.
When necessary or proper, unless otherwise ordered by the Board of Directors,
he shall endorse for collection on behalf of the Corporation checks, notes and
other obligations, and shall deposit the same to the credit of the Corporation
in such banks or depositories as the Board of Directors may designate (or as
may be designated pursuant to authority delegated by the Board of Directors)
and shall sign all receipts and vouchers for payments made to the Corporation.
He shall sign all checks  made by the Corporation, except to the extent that
the Board of Directors shall authorize other officers of the Corporation to
sign such checks.  He shall at all reasonable times  exhibit the  books and
accounts of the Corporation to any Director of the Corporation, upon
application at the office of the Corporation during business hours.  He shall
have such other powers and shall perform such other duties as may be assigned
to him from time to time by the Board of Directors.  He shall give such bond,
if any, for the faithful performance of his duties as shall be required by the
Board of Directors and any such bond shall remain in the custody of the
President.

         Section 4-8.    Powers and Duties of Vice President and Assistant
Officers.  Unless otherwise determined by the Board of Directors, each Vice
President and each assistant officer shall have the powers and perform the
duties of his respective superior officer.  Vice Presidents and assistant
officers shall have such rank as shall be designated
<PAGE>   9
by the Board of Directors and each, in order of rank, shall act for such
superior officer in his absence, or upon his disability or when so directed by
such superior officer or by the Board of  Directors.  Vice Presidents may be
designated as having responsibility for a specific aspect of the Corporation's
affairs, in which event each such Vice President shall be superior to the other
Vice Presidents in relation to matters within his aspect.  The President shall
be the superior officer of the Vice Presidents.  The Treasurer and the
Secretary shall be the superior officers of the Assistant Treasurers and
Assistant Secretaries, respectively.

         Section 4-9.    Delegation of Office.  The Board of Directors may
delegate the powers or duties of any officer of the Corporation to any other
officer or to any Director from time to time.

         Section 4-10.    Vacancies.  The Board of Directors shall have the
power to fill any vacancies in any office occurring from whatever reason.

         Section 4-11.   Resignations.  Any officer may resign at any time by
submitting his written resignation to the Corporation.  Such resignation shall
take effect at the time of its receipt by the Corporation, unless another time
be fixed in the resignation, in which case it shall become effective at the
time so fixed.  The acceptance of a resignation shall not be required to make
it effective.


                           ARTICLE V - CAPITAL STOCK

         Section 5-1.  Stock Certificates.  Shares of the Corporation shall be
represented by certificates signed by or in the name of the Corporation by (a)
the Chairman or Vice Chairman of the Board of Directors, or the President or a
Vice  President, and (b) the Treasurer or an Assistant Treasurer, or the
Secretary or an Assistant Secretary, representing the number of shares
registered in certificate form.  If such certificate is countersigned (i) by a
transfer agent other than the Corporation or its employee, or (ii) by a
registrar other than the Corporation or its employee, the signatures of the
officers of the Corporation may be facsimiles.  In case any officer who has
signed or whose facsimile signature has been placed upon a certificate shall
have ceased to be such officer before such certificate is issued, it may be
issued by the Corporation with the same effect as if he were such officer at
the date of issue.

         Section 5-2.  Determination of Stockholders of Record.  The Board of
Directors may fix, in advance, a record date to determine the stockholders
entitled to notice of or to vote at any meeting of stockholders or any
adjournment thereof, or to express consent to corporate action in writing
without a meeting, or entitled to receive payment of any dividend or other
distribution or allotment of any rights, or entitled to exercise any rights in
respect of any change, conversion or exchange of stock or for the purpose of
any other lawful action.  Such date shall be not more than sixty (60) nor less
than ten (10) days
<PAGE>   10
before the date of any such meeting, nor more than sixty (60) days prior to any
other action.

         If no record date is fixed, the record date for determining
stockholders entitled to notice of or to vote at a meeting of stockholders
shall be at the close of business on the day next preceding the day on which
notice is given or, if notice is waived, at the close of business on the day
next preceding the day on which the meeting is held.

         If no record date is fixed, the record date for determining
stockholders for any other purpose shall be at the close of business on the day
on which the Board of Directors adopts the resolution relating thereto.

         A determination of stockholders of record entitled to notice of or to
vote at a meeting of stockholders shall apply to any adjournment of the
meeting; provided, however, that the Board of Directors may fix a new record
date for the adjourned meeting.

         Section 5-3.  Transfer of Shares.  Transfer of shares shall be made on
the books of the Corporation only upon surrender of the share certificate, duly
endorsed and otherwise in proper form for transfer, which certificate shall be
canceled at the time of the transfer.  No transfer of shares shall be made on
the books of this Corporation if  such  transfer is in violation of a lawful
restriction noted conspicuously on the certificate.

         Section 5-4.  Lost, Stolen or Destroyed Share Certificates.  The
Corporation may issue a new certificate of stock or uncertificated shares in
place of any certificate theretofore issued by it, alleged to have been lost,
stolen or destroyed, and the Corporation may require the owner of lost, stolen,
or destroyed certificate, or his legal representative to give the Corporation a
bond sufficient to indemnify it against claim that may be made against it on
account of the alleged loss, theft or destruction of any such certificate or
the issuance of such new certificate or uncertificated shares.





                              ARTICLE VI - NOTICES

         Section 6-1.  Contents of Notice.  Whenever any notice of a meeting is
required to be given pursuant to these By-Laws or the Certificate of
Incorporation or otherwise, the notice shall specify the place, day and hour of
the meeting and, in the case of a special meeting or where otherwise required
by law, the general nature of the business to be transacted at such meeting.

         Section 6-2.  Method of Notice.  All notices shall be given to each
person entitled thereto, either personally or by sending a copy thereof through
the mail or by telegraph,
<PAGE>   11
charges  prepaid, to his address as it appears on the records of the
Corporation, or supplied by him to the Corporation for the purpose of notice.
If notice is sent by mail or telegraph, it shall be deemed to have been given
to the person entitled thereto when deposited in the United States Mail or with
the Telegraph office for transmission.  If no address for a stockholder appears
on the books of the Corporation and such stockholder has not supplied the
Corporation with an address for the purpose of notice, notice deposited in the
United States Mail addressed to such stockholder care of General Delivery in
the city in which the principal office of the Corporation is located shall be
sufficient.

         Section 6-3.  Waiver of Notice.  Whenever notice is required to  be
given under any provision of law or of the Certificate of Incorporation or
By-Laws of the Corporation, a written waiver,  signed by the person entitled to
notice, whether before or  after the time stated therein, shall be deemed
equivalent to notice.  Attendance of a person at a meeting shall constitute a
waiver of notice of such meeting, except when the person attends a meeting for
the express purpose of objecting, at the beginning of the meeting, to the
transaction of any business because the meeting is not lawfully called or
convened.  Neither the business to be transacted at, nor the purpose of, any
regular or special meeting of the stockholders, directors, or members of a
committee of Directors need be specified in any written waiver  of notice
unless so required in any written waiver of notice unless so required by the
Certificate of Incorporation or applicable law.


                 ARTICLE VII - INDEMNIFICATION OF DIRECTORS AND
                           OFFICERS AND OTHER PERSONS

         Section 7-1.  Indemnification.  The Corporation shall indemnify any
Director, officer, employee or agent of the Corporation against expenses
(including legal fees), judgments, fines, ERISA excise taxes or penalties and
amounts paid in settlement, actually and reasonably incurred by him, to the
fullest extent now or, if greater, hereafter permitted by law in connection
with any threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative, brought or threatened to be
brought against him by reason of the fact that he is or was a Director,
officer, employee or agent of the Corporation or is or was serving at the
request of the Corporation as a director, officer, employee or agent of another
corporation or of a partnership, joint venture, trust or other enterprise,
including service with respect to employee benefit plans (hereinafter an
"indemnitee").

         The Board of Directors, by resolution adopted in each specific
instance, may  similarly indemnify any person other than a Director, officer,
employee or agent of the Corporation for liabilities incurred by him in
connection with services rendered by him for or at the request of the
Corporation, its parent or any of its subsidiaries.

         The provisions of this Section shall be applicable to all actions,
suits or proceedings commenced after its adoptions, whether such arise out of
acts or omissions
<PAGE>   12
which occurred prior to subsequent to such adoption and shall continue as to a
person who has ceased to be a Director, officer, employee or agent or to render
services for or at the request of  the Corporation or, as the case may be, its
parent or subsidiaries, and shall inure to the benefit of the heirs, executors
and administrators of such a person.  The rights to indemnification provided
for herein shall not be deemed exclusive of any other rights to which any
Director, officer, employee or agent of the Corporation may be entitled under
these By-Laws, agreement, vote of stockholders or disinterested Directors or
otherwise, both as to action in his official capacity and as to action in
another capacity while holding such office, and shall continue as to a person
who has ceased to be a Director, officer, employee or agent and shall inure to
the benefit of the heirs, executors and administrators of such a person.

         Section 7-2.  Advances.  Expenses incurred by any officer or Director
of the Corporation or any of its wholly-owned subsidiaries in defending a civil
or criminal action, suit or proceeding may be paid by the Corporation in
advance of the final disposition of such action, suit or proceeding as
authorized by the Board of Directors upon receipt of an undertaking, by or on
behalf of such Director or officer, to repay such amount if it shall ultimately
be determined (by final judicial decision from which there is no further right
to appeal) that he is not entitled to be indemnified by the Corporation.  Such
expenses incurred by other employees and agents may be paid upon such terms and
conditions, if any, as the Board of Directors deems appropriate.

         Section 7-3.  Insurance.  The Corporation may purchase and  maintain
insurance on behalf of any person who is or was a Director, officer, employee
or agent of the Corporation, or is or was serving at the request of the
Corporation as a Director, officer, employee or agent of another corporation
partnership, joint venture, trust or other enterprise against any liability
asserted against him and incurred by him in any such capacity, or arising out
of his status as such, whether or not the Corporation would have the power to
indemnify hi against such liability under law.

         Section 7-4.  Right of Indemnitee to Bring Suit.  If a claim under
Section 7-1 or Section 7-2 is not paid in full by the Corporation within sixty
days after a written claim has been received by the Corporation, except in the
case of a claim for an advancement of expenses, in which case the applicable
period shall be twenty days, the indemnitee may at any time thereafter bring
suit against the Corporation to recover the unpaid amount of the claim.  If
successful in whole or in part in any such suit or in a suit brought by the
Corporation to recover an advancement of expenses pursuant to the terms of an
undertaking, the indemnitee shall be entitled to be paid also the expense of
prosecuting or defending such suit.  In (i) any suit brought by the indemnitee
to enforce a right to indemnification hereunder (but not in a suit brought by
the indemnitee to enforce a right to an advancement of expenses) it shall be a
defense that, and (ii) any suit by the Corporation to recover an advancement of
expenses pursuant to the terms of an undertaking the Corporation shall be
entitled to recover such expenses upon a final adjudication that, the
indemnitee has not met the applicable standard of conduct set forth in the
Delaware General Corporation Law.  Neither the failure of the Corporation
<PAGE>   13
(including its Board of Directors, independent legal counsel, or its
stockholders) to have made a determination prior to the commencement of such
suit that indemnification of the indemnitee is proper in the circumstances
because the indemnitee has met the applicable standard of conduct set forth in
the Delaware General Corporation Law, nor an actual determination by the
Corporation (including its Board of Directors, independent legal counsel, or
its stockholders) that the indemnitee has not met such applicable standard of
conduct, shall create a presumption that the indemnitee has not met the
applicable standard of conduct or, in the case of such a suit brought by the
indemnitee, be a defense to such suit.  In any suit brought by the indemnitee
to enforce a right hereunder, or by the Corporation to recover an advancement
of expenses pursuant to the terms of an undertaking, the burden of proving that
the indemnitee is not entitled to be indemnified or to such advancement of
expenses under this Article or otherwise shall be on the Corporation.



                              ARTICLE VIII - SEAL

         The form of the seal of the Corporation, called the corporate seal of
the Corporation, shall be as impressed adjacent hereto.


                            ARTICLE IX - FISCAL YEAR

         The Board of Directors shall have the power by resolution to fix the
fiscal year of the Corporation.  If the Board of Directors shall fail to do so,
the President shall fix the fiscal year.


                             ARTICLE X - AMENDMENTS

         The original or other By-Laws may be adopted, amended or repealed by
the stockholders entitled to vote thereon at any regular or special meeting or,
if the Certificate of Incorporation so provides, by the Board of Directors.
The fact that such power has been so conferred upon the Board of Directors
shall not divest the stockholders of the power nor limit their power to adopt,
amend or repeal By-Laws.


                     ARTICLE XI - INTERPRETATION OF BY-LAWS

         All words, terms and provisions of these By-Laws shall be interpreted
and defined by and in accordance with the General Corporation Law of the State
of Delaware, as amended, and as amended from time to time hereafter.

<PAGE>   1
                                                                   EXHIBIT 10-j

                                 ADVANTA CORP.

                            EXECUTIVE DEFERRAL PLAN


          ADVANTA CORP., a Delaware corporation, (the "Company"), hereby
establishes this Executive Deferral Plan (the "Plan"), effective January 1,
1993, for the purpose of attracting high quality executives and promoting in
its executives increased efficiency and an interest in the successful
operation of the Company by providing selected executives with benefits upon
retirement, death or other termination of employment.  The benefits provided
under the Plan shall be provided in consideration for services to be performed
after the effective date of the Plan, but prior to the executive's retirement.

                                   ARTICLE 1

                                  DEFINITIONS

          1.1  ADMINISTRATIVE COMMITTEE shall mean the Executive Deferred
Benefits Committee appointed by the Board of Directors of the Company to
administer the Plan pursuant to Article 13 of the Plan.

          1.2  SAVINGS PLAN shall mean the Advanta Corp. Employee Savings
Plan, as amended and restated, effective January 1, 1989, and as subsequently
amended.

          1.3  ANNUAL DEFERRAL shall mean the amount of Base Compensation
and/or Bonuses which the Participant elects to defer under the Deferral
Commitment in each Plan Year of the Deferral Contribution Period pursuant to
Article 3.1 of the Plan.

          1.4  BASE COMPENSATION shall mean the Participant's annual basic
rate of pay from the Company (excluding Bonuses, commissions and other non-
regular forms of compensation) before reductions for deferrals under the Plan
or the Savings Plan.

          1.5  BENEFICIARY shall mean the person or persons or entity
designated as such in accordance with Article 14 of the Plan.

          1.6  BONUSES shall mean amounts paid in cash to the Participant by
the Company annually in the form of an incentive bonus before reductions for
deferrals under the Plan.

          1.7  CHANGE IN CONTROL shall mean either:  (i) the dissolution or
liquidation of the Company; (ii) a reorganization, merger or consolidation of
the Company with one or more
<PAGE>   2
corporations as a result of which the Company is not the surviving
corporation; (iii) approval by the stockholders of the Company of any sale,
lease, exchange or other transfer (in one or a series of transactions) of all
or substantially all of the assets of the Company; (iv) approval by the
stockholders of the Company of any merger or consolidation of the Company in
which the holders of voting stock of the Company immediately before the merger
or consolidation will not own fifty percent (50%) or more of the outstanding
voting shares of the continuing or surviving corporation immediately after
such merger or consolidation; or (v) a change of twenty-five percent (25%)
(rounded to the next whole person) in the membership of the Board of Directors
of the Company within a twelve-month period, unless the election or nomination
for election by stockholders of each new director within such period was
approved by the vote of eighty-five percent (85%) (rounded to the next whole
person) of the directors then still in office who were in office at the
beginning of the twelve-month period.

          1.8  CREDITING RATE shall mean an effective annual yield equal to
one hundred twenty-five percent (125%) of the one hundred twenty (120) month
rolling average of the Ten-Year United States Treasury Note as determined by
the Administrative Committee on September 30 of the preceding year or such
other rate as determined by the Administrative Committee.  Notwithstanding the
preceding sentence, with respect to the first Plan Year, the Crediting Rate
shall be determined as of the date the Plan is adopted by the Company.

          1.9  DEFERRAL ACCOUNT shall mean the account established for a
particular Deferral Commitment pursuant to paragraph 5.1 of the Plan.

          1.10 DEFERRAL COMMITMENT shall mean the agreement to defer Base
Compensation and/or Bonuses made by the Participant pursuant to Articles 2 and
3 of the Plan.

          1.11 DEFERRAL CONTRIBUTION PERIOD shall mean the period of one (1)
or four (4) Plan Years, as selected by the Participant for a particular
Deferral Commitment, over which the Participant has elected to defer in each
Plan Year in the period Base Compensation and/or Bonuses pursuant to Article 3
of the Plan.

          1.12 DISABILITY shall mean any long term disability as defined under
the Company's long term disability plan.  The Administrative Committee, in its
complete and sole discretion, shall determine a Participant's Disability.  The
Administrative Committee may require that the Participant submit to an
examination on an annual basis, at the expense of the Company, by a competent
physician or medical clinic selected by the





















                                      -2-
<PAGE>   3
Administrative Committee to confirm Disability.  On the basis of such
medical evidence, the determination of the Administrative Committee as to
whether or not a condition of Disability exists or continues shall be
conclusive.

          1.13 EARLY RETIREMENT DATE shall mean the date on which the
Participant has both attained at least age fifty-five (55) and completed at
least ten (10) Years of Service.

          1.14 ELIGIBLE EXECUTIVE shall mean an employee of the Company or any
of its subsidiaries, as may be designated by the Administrative Committee to
be eligible to participate in the Plan.

          1.15 ERISA shall mean the Employee Retirement Income Security Act of
1974, as amended.

          1.16 FINANCIAL HARDSHIP shall mean an unexpected need for cash
arising from an illness, casualty loss, sudden financial reversal, or other
such unforeseeable occurrence as determined by the Administrative Committee.
Cash needs arising from foreseeable events such as the purchase of a residence
or education expenses for children shall not, alone, be considered a Financial
Hardship.

          1.17 IN-SERVICE DISTRIBUTION shall mean a distribution elected by
the Participant pursuant to Article 11 of the Plan.

          1.18 MATCHABLE ANNUAL DEFERRAL shall mean that portion of the Annual
Deferral on which a Matching Credit is based pursuant to paragraph 4.1 of the
Plan.

          1.19 MATCHING CREDIT shall mean the amount credited to the
Participant's Company Match Account as a result of the Participant making a
Matchable Annual Deferral pursuant to paragraph 4.2 of the Plan.

          1.20 NORMAL RETIREMENT DATE shall mean the date on which the
Participant reaches age sixty-two (62) on or before Termination of Employment.

          1.21 PARTICIPANT shall mean an Eligible Executive who has elected to
participate and has completed a Participation Agreement pursuant to Article 3
of the Plan.

          1.22 PARTICIPATION AGREEMENT shall mean a written agreement between
the Company and the Participant, entered into pursuant to paragraph 2.1 of the
Plan, by which the Participant elects to participate in the Plan and make a
Deferral Commitment.



















                                      -3-
<PAGE>   4
          1.23 PLAN YEAR shall mean the calendar year.  The first Plan Year
shall be the 1993 calendar year commencing January 1, 1993.

          1.24 REDUCED CREDITING RATE shall mean an effective annual yield
equal to ninety percent (90%) of the one hundred twenty (120) month rolling
average of the Ten-Year United States Treasury Note as determined by the
Administrative Committee on September 30 of the preceding year.
Notwithstanding the preceding sentence, with respect to the first Plan Year,
the Reduced Crediting Rate shall be determined as of the date  the  Plan is
adopted by the Company.

          1.25  SCHEDULED WITHDRAWAL shall mean a distribution of all or a
portion of a Participant's Deferred Account at the date specified for such
distribution in accordance with the provisions of paragraph 2.1 of this Plan
in accordance with the applicable provisions of Article 11 of this Plan.

          1.26 SURVIVOR CREDITING RATE shall mean the interest rate offered by
Colonial National Bank on short term investments having a maturity of six (6)
months, as determined by the Administrative Committee on October 1 of each
Plan Year.

          1.27 TERMINATION OF EMPLOYMENT shall mean the date of the cessation
of the Participant's employment with the Company for any reason whatsoever,
whether voluntary or involuntary, other than as a result of the Participant's
death or to the extent provided in Article 9 of the Plan, the Participant's
Disability.

          1.28 UNSCHEDULED WITHDRAWAL shall mean a distribution of all or a
portion of the entire amount credited to the Participant's Deferred Accounts
requested by the Participant pursuant to the provisions of Article 11 of the
Plan.

          1.29 VALUATION DATE shall mean the first day of the month following
the month in which a Participant has a Termination of Employment, dies or
becomes disabled.

          1.30 YEARS OF SERVICE shall mean the cumulative years of continuous
full-time employment with the Company, beginning on the date the Participant
first began service, and each anniversary thereof.

























                                      -4-
<PAGE>   5
                                   ARTICLE 2

                                 PARTICIPATION

          2.1  PARTICIPATION AGREEMENT.  Any Eligible Executive may elect to
participate in the Plan and to make a Deferral Commitment by submitting a
Participation Agreement to the Administrative Committee prior to the December
15 immediately preceding the beginning of the Deferral Contribution Period.
The Participant shall be required to submit a separate Participation Agreement
for each subsequent Deferral Commitment.  Except as otherwise provided in this
Plan, the Participant's Deferral Commitment shall be irrevocable.  If a
Participant wishes to receive a Scheduled Withdrawal, the Participant shall
designate in the applicable Participation Agreement the Plan Year for such
Scheduled Withdrawal and the portion of such Participant's Deferral Account to
be distributed in such Plan Year.  The Plan Year designated for such Scheduled
Withdrawal must be a Plan Year which begins at least four (4) years from the
first day of the Plan Year in which amounts are deferred under the applicable
Participation Agreement.  Notwithstanding anything to the contrary contained
herein, an election by an Eligible Executive to defer Bonuses earned in 1992
and payable in 1993 may be made as part of the Participation Agreement for
such Participant under this paragraph 2.1 which is effective as of the start
of the first Plan Year.

          2.2  CONTINUATION OF PARTICIPATION.  An executive who has elected to
participate in the Plan by making a Deferral Commitment shall continue as a
Participant in the Plan for purposes of such Deferral Commitment even though
in any calendar year after such Deferral Commitment such executive ceases to
be an Eligible Executive.  However, a Participant shall not be eligible to
make a new Deferral Commitment unless the Participant is an Eligible Executive
in the calendar year in which the election is made.

          2.3  NEW HIRES.  An Eligible Executive who is hired during a Plan
Year shall be permitted to make a Deferral Commitment with respect to his
Bonus, if any, earned during the Plan Year in which such Eligible Executive is
hired, but which is otherwise payable during the subsequent Plan Year, as part
of such Eligible Executive's Participation Agreement which is effective under
the terms of the Plan for the Plan Year subsequent to the Plan Year in which
such Eligible Executive is hired.


























                                      -5-
<PAGE>   6
                                   ARTICLE 3

                         FORM OF DEFERRAL COMMITMENTS

          3.1  DEFERRAL CONTRIBUTION  PERIOD.  The Participant may elect in
the Participation Agreement to defer receipt of income to be earned in excess
of the old age, survivor and disability insurance wage base under Social
Security during a Deferral Contribution Period of either one (1) or four (4)
years, beginning with the Plan Year immediately following such election.

          3.2  DEFERRAL COMMITMENT.  A Participant may elect in the
Participation Agreement to defer in each year of the Deferral Contribution
Period an amount equal to a specified dollar amount of Base Compensation and
Bonuses in excess of the old age, survivor and disability insurance wage base
under Social Security to be earned by such Participant during the Deferral
Contribution Period.  The Participant may also elect to defer either a
specified percentage or a specified dollar amount of Bonuses to be earned
during the Deferral Contribution Period and may also specify that such portion
be determined only with respect to the portion of such Bonuses that is in
excess of some other specified dollar amount.

          3.3  MINIMUM DEFERRAL COMMITMENT.  Each Deferral Commitment must
defer a total of at least two thousand dollars ($2,000) for each year in the
Deferral Contribution Period and at least eight thousand dollars ($8,000) over
the Deferral Contribution Period, from either Base Compensation or Bonuses or
a combination of Base Compensation and Bonuses.

               Where a Participant elects to defer a specified percentage of
Bonuses, the determination of whether the Participant's Deferral Commitment is
at least eight thousand dollars ($8,000) shall be made by estimating the
amount of the deferral by multiplying the applicable elected percentages of
Bonuses to be deferred by the Participant's Bonuses in the Plan Year
immediately preceding the Deferral Contribution Period times the number of
years in the Deferral Contribution Period.  The Administrative Committee may,
in its sole discretion, permit Participants to elect to defer amounts in the
form of a percentage based on anticipated future Bonuses.

          3.4  INCOMPLETE DEFERRAL COMMITMENTS.  If the Participant has not or
will not actually defer the amount specified in such Participant's
Participation Agreement, the amount deferred shall be credited retroactively
and prospectively with interest at the Reduced Crediting Rate instead of the
Crediting Rate.  This Section 3.4 shall only apply to






















                                      -6-
<PAGE>   7
determinations regarding the amount of the actual deferral amounts made prior
to July 13, 1995.

          3.5  ACCELERATION OF DEFERRAL COMMITMENT.  If the Participant
selected a four-year Deferral Contribution Period, prior to the beginning of
the second or third year of the Deferral Contribution Period, the Participant
may elect, by written notice to the Administrative Committee prior to the
first day of the last month preceding the applicable year of the Deferral
Contribution Period, to accelerate satisfaction of a Deferral Commitment by
increasing the Annual Deferral in the second or third year of the Deferral
Contribution Period.  However, any such acceleration shall not increase the
cumulative amount to be deferred under the Participation Agreement.  If the
Participant's Deferral Commitment is in the form of a percentage of Base
Compensation or Bonuses, the Participant shall be permitted to elect to
accelerate the deferral of income under the Plan in a manner determined by the
Committee to result in an accelerated deferral of an amount equivalent to the
cumulative amount which would have been deferred under the Participation
Agreement without regard to such acceleration.  In doing this, the Committee
may permit an adjustment of the applicable elected percentages based on the
Base Compensation and Bonuses earned by the Participant in the Plan Year of
the acceleration election under this paragraph.


                                   ARTICLE 4

                                MATCHING CREDIT

          4.1  MATCHABLE ANNUAL DEFERRALS.  The Matchable Annual Deferral
shall be that portion of the Annual Deferral which is equal to the difference,
if any, between the Company matching contributions that would have been made
under Section 4(d) of the Savings Plan if the Participant had not elected to
make a Deferral Commitment covering a plan year of the Savings Plan and the
actual amount of Company matching contributions under Section 4(d) of the
Savings Plan credited to the Participant's account for such year.

          4.2  MATCHING CREDIT.  After the end of each Plan Year, the
Participant's Deferral Account shall be credited with a Matching Credit equal
in value to the Matchable Annual Deferral for that Plan Year.

          4.3  VESTING.  The Participant's right to receive Matching Credits
credited to the Participant's Deferral Account in the event of Termination of
Employment prior to the Early Retirement Date or the Normal Retirement Date
shall vest to the





















                                      -7-
<PAGE>   8
same extent Company matching contributions would be vested under the Savings
Plan.


                                   ARTICLE 5

                               DEFERRAL ACCOUNTS

          5.1  DEFERRAL ACCOUNTS.  Solely for record keeping purposes, a
Deferral Account shall be maintained for each separate Deferral Commitment of
Base Compensation or Bonuses and shall be credited with the Annual Deferrals
at the time such amounts would otherwise have been paid to the Participant and
any Matching Credit attributable to such Deferral Commitment.  Deferral
Accounts shall, except as otherwise provided in the Plan, be credited with
interest at the Crediting Rate, in effect for each Plan Year, from the date of
deferral through the earlier of death or the Valuation Date.

          5.2  STATEMENT OF ACCOUNTS.  The Administrative Committee shall
provide periodically to each Participant a statement setting forth the balance
of each Deferral Account maintained for such Participant.


                                   ARTICLE 6

                              RETIREMENT BENEFITS

          6.1  DEFERRAL ACCOUNTS.  Upon Termination of Employment on or after
the Early Retirement Date or the Normal Retirement Date, the Company shall pay
to the Participant, for each Deferral Commitment, a retirement benefit in the
form provided in paragraph 6.2 of the Plan, based on the balance of the
Deferral Account for such Deferral Commitment on Termination of Employment.
If paid as a lump sum at that time, the retirement benefit shall be equal to
such balance.  If paid in installments, the installments shall be paid in
amounts that will amortize such balance with interest credited at the
Crediting Rate over the period of time benefits are to be paid.

          6.2  FORM OF RETIREMENT BENEFITS.  The retirement benefit
attributable to a particular Deferral Commitment shall be paid monthly over a
period of one hundred eighty (180) months or the number of months required to
result in a monthly benefit of $1,000, if less.  Notwithstanding anything
herein to the contrary, the Participant may elect in the Participation
Agreement to have the retirement benefit for such Deferral Commitment paid in
a lump sum or in installments paid monthly over a period not to exceed one
hundred eighty (180) months.




















                                      -8-
<PAGE>   9
Payments shall begin on the last day of the month next following the date 45
days after the Committee has received notice of Termination of Employment
unless the Participant elects in the Participation Agreement for payments to
begin on January 1 of a later year.  However, in all events payments shall
commence on or before the Participant attains age seventy and one-half (70
1/2).  Notwithstanding anything to the contrary contained in this paragraph
6.2, the undistributed retirement benefit of a Participant shall continue to
be credited with interest at the Crediting Rate.  Participants may elect an
alternative form of payout as available under this paragraph 6.2 in writing at
least thirteen (13) months prior to the date benefit payments commence.

          6.3  SMALL BENEFIT EXCEPTION.  Notwithstanding any of the foregoing,
in the event the sum of all benefits payable to the Participant is less than
or equal to five thousand dollars ($5,000), the Company may, in its sole
discretion, elect to pay such benefits in a single lump sum payable on the
last day of the month in which such benefits first become payable.


                                   ARTICLE 7

                             TERMINATION BENEFITS

          7.1  DEFERRAL ACCOUNTS.  Upon Termination of Employment prior to the
Early Retirement Date or the Normal Retirement Date, the Company shall pay to
the Participant a termination benefit equal to the vested balance on
Termination of Employment of each Deferral Account.

          7.2  FORM OF TERMINATION BENEFITS.  The termination benefits shall
be paid in a single lump sum on the last day of the month following the date
45 days after the Committee has received notice of Termination of Employment.
However, except following a Change in Control the Company may, in its sole
discretion, elect to pay the termination benefits over a period of three (3)
years in equal annual installments, in which event, interest shall be credited
on the unpaid balance of the Deferral Account after the Valuation Date at the
Reduced Crediting Rate.


                                   ARTICLE 8

                               SURVIVOR BENEFITS

          8.1  PRE-RETIREMENT SURVIVOR BENEFIT.  If the Participant dies prior
to Termination of Employment, for each Deferral Commitment, the Company shall
pay to the Participant's Beneficiary the greater of (a) or (b):




















                                      -9-
<PAGE>   10
          a.   a benefit equal to forty percent (40%) of the total of all of
               the Participant's Annual Deferrals made or required to be made
               under the terms of the Participant's Participation Agreement as
               of the date of the Participant's death to be paid annually for
               ten years starting as soon as practicable following the date of
               death, or

          b.   a benefit equal to the balance of the Participant's Deferral
               Account as of the Participant's date of death; such account
               balance to be paid in approximately equal monthly installments
               starting as soon as practicable following the date of death
               over a ten year period computed by including interest on the
               unpaid balance at a rate equal to the Survivor Crediting Rate
               in effect as of the date of death.

For purposes of determining the greater benefit, 8.1.a shall be paid if the
present value of the benefit provided under 8.1.a., discounted at the Survivor
Crediting Rate, exceeds the Deferral Account at the time of death.

               Notwithstanding the foregoing, the Committee in its sole
discretion shall make an appropriate adjustment to the pre-retirement survivor
benefits payable with respect to any Deferral Account from which the
Participant has previously received a distribution under the Plan.

          8.2  POST-TERMINATION SURVIVOR BENEFIT.  If the Participant dies
after Termination of Employment, the Company shall pay to the Participant's
Beneficiary an amount equal to the remaining benefits payable to the
Participant under the Plan over the same period such benefits would have been
paid to the Participant.

          8.3  SMALL BENEFIT PAYMENT.  Notwithstanding any of the foregoing,
in the event the sum of all benefits payable to the Beneficiary is less than
or equal to five thousand dollars ($5,000), the Company may, in its sole
discretion, elect to pay such benefits in a single lump sum payable on the
last day of the month in which such benefits first become payable.


                                   ARTICLE 9

                                  DISABILITY

          If a Participant incurs a Disability, the Participant shall,
effective as of the date such Participant is no longer





















                                     -10-
<PAGE>   11
paid his Base Compensation by the Company, cease deferrals under the Plan and
the Company shall complete the Participant's Deferral Commitment on the
Participant's behalf.  The Participant's Deferral Commitment shall continue to
be credited with interest at the Crediting Rate until such time as the
Participant's benefits under the Plan are distributed.  The amount distributed
shall be reduced by an amount equal to the amount of the deferral completed by
the Company plus interest credited on such amounts at a rate equal to the
Survivor Crediting Rate in effect as of the date the Participant incurred a
Disability and for each subsequent Plan year the rate in effect as of the
first day of such Plan year.  For purposes of calculating benefits, under the
Plan, Disability shall not be treated as a Termination of Employment unless
such Disability continues to the Normal Retirement Date.  The amount of this
reduction may be deducted, dollar for dollar, from the first distribution or
distributions made in accordance with the provisions of the Plan, or, at the
discretion of the Company, from only a portion of each such distribution.


                                  ARTICLE 10

                               CHANGE IN CONTROL

          10.1 ELECTION.  At the time the Participant is making his Deferral
Commitment election, the Participant may elect that, in the event of a Change
in Control, the Participant (or after the Participant's death the
Participant's Beneficiary) shall receive a lump sum payment of the vested
balance of each Deferral Account within thirty (30) days of the Change of
Control.

          10.2 BENEFIT REDUCTION ON WITHDRAWAL.  If a Participant has not made
the election described in Section 10.1 above and the Participant (or
Beneficiary) elects, within thirty (30) days of a Change of Control, the
withdrawal described in paragraph 11.2 herein, the lump sum payment shall be
reduced by an amount equal to five percent (5%) of the total vested balance of
such Deferral Accounts.  If a Participant (or Beneficiary) elects such a
withdrawal, any ongoing deferrals shall cease and the Participant may not
elect to participate in the Plan until the first day of the second Plan Year
following the Plan Year in which such withdrawal was made.


                                  ARTICLE 11

                     SCHEDULED AND UNSCHEDULED WITHDRAWALS






















                                     -11-
<PAGE>   12
          11.1  PAYMENT OF SCHEDULED WITHDRAWAL.  No later than the last day
of February of the Plan year designated in the applicable Participation
Agreement for a Scheduled Withdrawal, the Company shall pay to the Participant
in a lump sum, four approximately equal annual installments, or a combination
of an initial lump sum payment followed by four approximately equal annual
installments of the entire or a portion of the vested balance in the
Participant's Deferral Account attributable to the Participation Agreement in
which such designation was made.  In the case of annual installments under
this Section 11.1, each such installment shall be made no later than the last
day of February of the applicable year.

          11.2 ELECTION.  A Participant may request an Unscheduled Withdrawal
of all or any portion of the entire amount credited to his Deferred Accounts,
which shall be paid in a single lump sum.

          11.3 WITHDRAWAL PENALTY.  There shall be a penalty deducted from the
Deferral Account prior to an Unscheduled Withdrawal from such Deferral Account
equal to ten percent (10%) of the Unscheduled Withdrawal.  If a Participant
elects to make an Unscheduled Withdrawal, any ongoing deferrals shall cease
the Participant may not elect to participate in the Plan until the first day
of the second Plan Year following the Plan Year in which such withdrawal was
made.

                                  ARTICLE 12

                        CONDITIONS RELATED TO BENEFITS

          12.1 NONASSIGNABILITY.  The benefits provided under the Plan may not
be alienated, assigned, transferred, pledged or hypothecated by or to any
person or entity, at any time or any manner whatsoever.  These benefits shall
be exempt from the claims of creditors of any Participant or other claimants
and from all orders, decrees, levies, garnishment or executions against any
Participant to the fullest extent allowed by law.

          12.2 FINANCIAL HARDSHIP DISTRIBUTION.  Upon a finding that the
Participant or the Beneficiary has suffered a Financial Hardship, the
Administrative Committee may in its sole discretion, accelerate distributions
of benefits under the Plan in the amount reasonably necessary to alleviate
such Financial Hardship.  If a distribution is to be made to a Participant on
account of Financial Hardship, the Participant may not make deferrals under
the Plan until the first day of the third Plan Year following the Plan Year in
which a distribution based on Financial Hardship was made.  All Deferral
Commitments in effect





















                                     -12-
<PAGE>   13
at the time such distribution is made under this section shall thenceforth be
null and void.

          12.3 NO RIGHT TO COMPANY ASSETS.  The benefits paid under the Plan
shall be paid from the general funds of the Company, and the Participant and
any Beneficiary shall be no more than unsecured general creditors of the
Company with no special or prior right to any assets of the Company for
payment of any obligations hereunder.

          12.4 PROTECTIVE PROVISIONS.  The Participant shall cooperate with
the Company by furnishing any and all information requested by the
Administrative Committee, in order to facilitate the payment of benefits
hereunder, taking such physical examinations as the Administrative Committee
may deem necessary and taking such other actions as may be requested by the
Administrative Committee.  If the Participant refuses to cooperate, the
Company shall have no further obligation to the Participant under the Plan.
In the event of a Participant's suicide during the first two (2) years of
participation in the Plan, or if the Participant makes any material
misstatement of information or nondisclosure of medical history, then no
benefits shall be payable to the Participant or the Participant's Beneficiary
or estate under the Plan, except that all of the Participant's Annual
Deferrals actually deferred shall be paid to the Participant, the
Participant's Beneficiary or the Participant's estate with interest at the
Survivor Crediting Rate.

          12.5 WITHHOLDING.  The Participant or the Beneficiary shall make
appropriate arrangements with the Company for satisfaction of any federal,
state or local income tax withholding requirements and Social Security or
other employee tax requirements applicable to the payment of benefits under
the Plan.  If no other arrangements are made, the Company may provide, at its
discretion, for such withholding and tax payments as may be required.


                                  ARTICLE 13

                            ADMINISTRATION OF PLAN

          The Administrative Committee shall administer the Plan and
interpret, construe and apply its provisions in accordance with its terms.
The Administrative Committee shall further establish, adopt or revise such
rules and regulations as it may deem necessary or advisable for the
administration of the Plan.  All decisions of the Administrative Committee
shall be final and binding.  The individuals serving on the Committee shall,
except




















                                     -13-
<PAGE>   14
as prohibited by law, be indemnified and held harmless by the Company from any
and all liabilities, costs, and expenses (including legal fees), to the extent
not covered by liability insurance arising out of any action taken by any
member of the Committee with respect to the Plan, unless such liability arises
from the individual's own gross negligence or willful misconduct.


                                  ARTICLE 14

                            BENEFICIARY DESIGNATION

          The Participant shall have the right, at any time, to designate any
person or persons as Beneficiary (both primary and contingent) to whom payment
under the Plan shall be made in the event of the Participant's death.  The
Beneficiary designation shall be effective when it is submitted in writing to
the Administrative Committee during the Participant's lifetime on a form
prescribed by the Administrative Committee.

          The submission of a new Beneficiary designation shall cancel all
prior Beneficiary designations.  Any finalized divorce or marriage (other than
a common law marriage) of a Participant subsequent to the date of a
Beneficiary designation shall revoke such designation, unless in the case of
divorce the previous spouse was not designated as Beneficiary and unless in
the case of marriage the Participant's new spouse has previously been
designated as Beneficiary.  The spouse of a married Participant domiciled in a
community property jurisdiction shall join in any designation of a Beneficiary
other than the spouse.

          If a Participant fails to designate a Beneficiary as provided above,
or if the Beneficiary designation is revoked by marriage, divorce, or
otherwise without execution of a new designation, or if every person
designated as Beneficiary predeceases the Participant or dies prior to
complete distribution of the Participant's benefits, then the Administrative
Committee shall direct the distribution of such benefits to the Participant's
estate.


                                  ARTICLE 15

                       AMENDMENT AND TERMINATION OF PLAN

          15.1 AMENDMENT OF PLAN.  The Company may at any time amend the Plan
in whole or in part, provided, however, that such amendment (i) shall not
decrease the vested balance of the Participant's Deferral Accounts at the time
of such amendment and (ii) shall not retroactively decrease the applicable
crediting


















                                     -14-
<PAGE>   15
rates of the Plan prior to the time of such amendment.  The Company may amend
the crediting rates of the Plan prospectively.  If the Company amends the
formula for determining the crediting rates under the Plan, the Company shall
notify the Participant of such amendment in writing within thirty (30) days of
such amendment.  Within thirty (30) days of receipt of the notice of an
amendment to the formula for determining the applicable crediting rate, the
Participant may elect by written notice to the Administrative Committee to
terminate an incomplete Deferral Commitment.

          15.2 TERMINATION OF PLAN.  The Company may at any time terminate the
Plan.  If the Company terminates the Plan, the date of such termination shall
be treated as the date of Termination of Employment for the purpose of
calculating Plan benefits.  The Company shall pay to the Participant the
benefits the Participant is entitled to receive under the Plan in monthly
installments over a thirty-six (36) month period.  Interest at the Reduced
Crediting Rate will be credited prospectively commencing as of the date of the
Plan's termination to the Participant's Deferred Accounts until distribution
under this section is completed.

          15.3 AMENDMENT OR TERMINATION AFTER CHANGE IN CONTROL.
Notwithstanding the foregoing, the Company shall not amend or terminate the
Plan without the prior written consent of affected Participants for a period
of two calendar years following a Change in Control and shall not thereafter
amend or terminate the Plan in any manner which affects any Participant (or
Beneficiary of a deceased Participant) who commences receiving payment of
benefits under the Plan prior to the end of such two year period following a
Change in Control.

          15.4 CONSTRUCTIVE RECEIPT TERMINATION.  In the event  the Committee
determines that amounts deferred under the Plan have been constructively
received by Participants and must be recognized as income for federal income
tax purposes, the Plan shall terminate and distributions shall be made to
Participants in accordance with the provisions of paragraph 15.2.  The
determination of the Committee under this paragraph 15.4 shall be binding and
conclusive.


                                  ARTICLE 16

                                 MISCELLANEOUS

          16.1 SUCCESSORS OF THE COMPANY.  The rights and obligations of the
Company under the Plan shall inure to the benefit of, and shall be binding
upon, the successors and assigns of the Company.




















                                     -15-
<PAGE>   16
          16.2 ERISA PLAN.  The Plan is intended to be an unfunded plan
maintained primarily to provide deferred compensation benefits for "a select
group of management or highly compensated employees" within the meaning of
Sections 201, 301 and 401 of ERISA and therefore to be exempt from Parts 2, 3
and 4 of Title I of ERISA.

          16.3 TRUST.  The Company shall be responsible for the payment of all
benefits under the Plan.  At its discretion, the Company may establish one or
more grantor trusts for the purposes of providing for payment of benefits
under the Plan.  Such trust or trusts may be irrevocable, but the assets
thereof shall be subject to the claims of the Company's creditors.  Benefits
paid to the Participant from any such trust shall be considered paid by the
Company for purposes of meeting the obligations of the Company under the Plan.

          16.4 EMPLOYMENT NOT GUARANTEED.  Nothing contained in the Plan nor
any action taken hereunder shall be construed as a contract of employment or
as giving any Participant any right to continued employment with the Company.

          16.5 GENDER, SINGULAR AND PLURAL.  All pronouns and variations
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require.  As the context may require,
the singular may be read as the plural and the plural as the singular.

          16.6 CAPTIONS.  The captions of the articles and paragraphs of the
Plan are for convenience only and shall not control or affect the meaning or
construction of any of its provisions.

          16.7 VALIDITY.  In the event any provision of the Plan is held
invalid, void or unenforceable, the same shall not affect, in any respect
whatsoever, the validity of any other provisions of the Plan.

          16.8 WAIVER OF BREACH.  The waiver by the Company of any breach of
any provision of the Plan by the Participant shall not operate or be construed
as a waiver of any subsequent breach by the Participant.

          16.9 APPLICABLE LAW.  The Plan shall be governed and construed in
accordance with the laws of the Commonwealth of Pennsylvania except where the
laws of the Commonwealth of Pennsylvania are preempted by ERISA.

         16.10 NOTICE.  Any notice or filing required or permitted to be given
to the Company under the Plan shall be























                                     -16-
<PAGE>   17
sufficient if in writing or hand-delivered, or sent by registered or certified
mail, return receipt requested, to the principal office of the Company,
directed to the attention of the Administrative Committee.  Such notice shall
be deemed given as of the date of delivery, or, if delivery is made by mail,
as of the date shown on the postmark on the receipt for registration or
certification.

         16.11 ARBITRATION.  Any claim, dispute or other matter in question of
any kind relating to this Plan shall be settled by Arbitration in accordance
with the Rules of the American Arbitration Association.  Notice of demand for
arbitration shall be made in writing to the opposing party and to the American
Arbitration Association within a reasonable time after the claim, dispute or
other matter in question has arisen.  In no event shall a demand for
arbitration be made after the date when the applicable statute of limitations
would bar the institution of a legal or equitable proceeding based on such
claim, dispute or other matter in question.  The decision of the arbitrators
shall be final and may be enforced in any court of competent jurisdiction.
The Company shall pay all of the Participant's reasonable fees and expenses
incurred in the arbitration unless the arbitration award or a judgment by a
court finds that (i) the Company did not breach any provision of this plan in
connection with the claim, dispute or other matter in question that was the
subject of the arbitration, and (ii) the Participant acted in bad faith in
bringing the arbitration, or, if the arbitration was brought by the Company,
the Participant acted in bad faith in breaching the Plan.



























                                     -17-

<PAGE>   1
                                                                   EXHIBIT 10-k

                                 ADVANTA CORP.

                     NON-EMPLOYEE DIRECTORS DEFERRAL PLAN


          ADVANTA CORP., a Delaware corporation, (the "Company"), hereby
establishes this Non-employee Directors Deferral Plan (the "Plan"), effective
January 1, 1993, for the purpose of attracting high quality members of its
Board of Directors ("Directors") and promoting in its Directors increased
efficiency and an interest in the successful operation of the Company by
providing its Directors with benefits upon retirement, death or other
termination of service as Directors.  The benefits provided under the Plan
shall be provided in consideration for services to be performed after the
effective date of the Plan, but prior to the Director's retirement.

                                   ARTICLE 1

                                  DEFINITIONS

          1.1  ADMINISTRATIVE COMMITTEE OR COMMITTEE shall mean the Executive
Deferred Benefits Committee appointed by the Board of Directors of the Company
to administer the Plan pursuant to Article 11 of the Plan.

          1.2  ANNUAL DEFERRAL shall mean the amount of Base Compensation
which the Participant elects to defer under the Deferral Commitment in each
Plan Year of the Deferral Contribution Period pursuant to Article 3.1 of the
Plan.

          1.3  BASE COMPENSATION shall mean the Director's annual compensation
for his service as a Director.

          1.4  BENEFICIARY shall mean the person or persons or entity
designated as such in accordance with Article 14 of the Plan.

          1.5  CHANGE IN CONTROL shall mean either:  (i) the dissolution or
liquidation of the Company; (ii) a reorganization, merger or consolidation of
the Company with one or more corporations as a result of which the Company is
not the surviving corporation; (iii) approval by the stockholders of the
Company of any sale, lease, exchange or other transfer (in one or a series of
transactions) of all or substantially all of the assets of the Company; (iv)
approval by the stockholders of the Company of any merger or consolidation of
the Company in which the holders of voting stock of the Company immediately
before the merger or consolidation will not own fifty percent (50%) or more of
the outstanding voting shares of the continuing or surviving
<PAGE>   2
corporation immediately after such merger or consolidation; or (v) a change of
twenty-five percent (25%) (rounded to the next whole person) in the membership
of the Board of Directors of the Company within a twelve-month period, unless
the election or nomination for election by stockholders of each new director
within such period was approved by the vote of eighty-five percent (85%)
(rounded to the next whole person) of the directors then still in office who
were in office at the beginning of the twelve-month period.

          1.6  CREDITING RATE shall mean an effective annual yield equal to
one hundred twenty-five percent (125%) of the one hundred twenty (120) month
rolling average of the Ten-Year United States Treasury Note as determined by
the Administrative Committee on September 30 of the preceding year or such
other rate as determined by the Administrative Committee.

          1.7  DEFERRAL ACCOUNT shall mean the account established for a
particular Deferral Commitment pursuant to paragraph 5.1 of the Plan.

          1.8  DEFERRAL COMMITMENT shall mean the agreement to defer Base
Compensation made by the Director pursuant to Articles 2 and 3 of the Plan.

          1.9  DEFERRAL CONTRIBUTION PERIOD shall mean the period of one (1)
or four (4) Plan Years, as selected by the Director for a particular Deferral
Commitment, over which the Director has elected to defer in each Plan Year in
the period Base Compensation pursuant to Article 3 of the Plan.

          1.10 DIRECTOR shall mean a non-employee member of the Board of
Directors of the Company.

          1.11 FINANCIAL HARDSHIP shall mean an unexpected need for cash
arising from an illness, casualty loss, sudden financial reversal, or other
such unforeseeable occurrence as determined by the Administrative Committee.
Cash needs arising from foreseeable events such as the purchase of a residence
or education expenses for children shall not, alone, be considered a Financial
Hardship.

          1.12 IN-SERVICE DISTRIBUTION shall mean a distribution elected by
the Participant pursuant to Article 11 of the Plan.

          1.13 PARTICIPANT shall mean a Director who has elected to
participate and has completed a Participation Agreement pursuant to Article 3
of the Plan.























                                      -2-
<PAGE>   3
          1.14 PARTICIPATION AGREEMENT shall mean a written agreement between
the Company and the Participant, entered into pursuant to paragraph 2.1 of the
Plan, by which the Participant elects to participate in the Plan and make a
Deferral Commitment.

          1.15 PLAN YEAR shall mean the calendar year.  The first Plan Year
shall be the 1993 calendar year commencing January 1, 1993.

          1.16  SCHEDULED WITHDRAWAL shall mean a distribution of all or a
portion of a Participant's Deferred Account at the date specified for such
distribution in accordance with the provisions of paragraph 2.1 of this Plan
in accordance with the applicable provisions of Article 11 of this Plan.

          1.17 SURVIVOR CREDITING RATE shall mean the interest rate offered by
Colonial National Bank U.S.A., or such other bank as determined by the
Administrative Committee, on short term investments having a maturity of six
(6) months, as determined by the Administrative Committee on October 1 of each
Plan Year.

          1.18 TERMINATION OF SERVICE shall mean the date of the cessation of
the Participant's service with the Company as a Director for any reason
whatsoever, whether voluntary or involuntary, other than as a result of the
Participant's death.

          1.19 UNSCHEDULED WITHDRAWAL shall mean a distribution of all or a
portion of the entire amount credited to the Participant's Deferred Accounts
requested by the Participant pursuant to the provisions of Article 11 of the
Plan.

          1.20 VALUATION DATE shall mean the first day of the month following
the month in which a Participant has a Termination of Service, dies or becomes
disabled.


                                   ARTICLE 2

                                 PARTICIPATION

          2.1  PARTICIPATION AGREEMENT.  Any Director may elect to participate
in the Plan and to make a Deferral Commitment by submitting a Participation
Agreement to the Administrative Committee prior to the December 15 immediately
preceding the beginning of the Deferral Contribution Period.   The Participant
shall be required to submit a separate Participation Agreement for each
subsequent Deferral Commitment.  Except as otherwise provided in this Plan,
the Participant's Deferral Commitment shall be irrevocable.  If a Participant
wishes to receive a Scheduled Withdrawal, the Participant shall designate in
the

















                                      -3-
<PAGE>   4
applicable Participation Agreement the date for such Scheduled Withdrawal and
the portion of such Participant's Deferral Account to be distributed on such
date.  The date designated for such Scheduled Withdrawal must be at least four
(4) years from the first day of the Plan Year in which amounts are deferred
under the applicable Participation Agreement.


                                   ARTICLE 3

                         FORM OF DEFERRAL COMMITMENTS

          3.1  DEFERRAL CONTRIBUTION  PERIOD.  Any Director may elect in the
Participation Agreement to defer receipt of all or a portion of income to be
earned for services rendered as a Director during a Deferral Contribution
Period of either one (1) or four (4) years, beginning with the Plan Year
immediately following such election.

          3.2  DEFERRAL COMMITMENT.  A Participant may elect in the
Participation Agreement to defer in each year of the Deferral Contribution
Period an amount equal to a specified percentage or dollar amount of Base
Compensation to be earned by such Participant during the Deferral Contribution
Period.

          3.3  MINIMUM DEFERRAL COMMITMENT.  Each Deferral Commitment must
defer a total of at least two thousand dollars ($2,000) for each year in the
Deferral Contribution Period and at least eight thousand dollars ($8,000) over
the Deferral Contribution Period from Base Compensation.

               Where a Participant elects to defer a specified percentage of
Base Compensation, the determination of whether the Participant's Deferral
Commitment is at least eight thousand dollars ($8,000) shall be made by
multiplying the applicable  elected percentage of Base Compensation to be
deferred by the Participant's Base Compensation in the Plan Year immediately
preceding the Deferral Contribution Period times the number of years in the
Deferral Contribution Period.  The Administrative Committee may, in its sole
discretion, permit Participants to elect to defer amounts in the form of a
percentage based on anticipated future Base Compensation.

          3.4  ACCELERATION OF DEFERRAL COMMITMENT.  If the Participant
selected a four-year Deferral Contribution Period, prior to the beginning of
the second, third, or fourth year of the Deferral Contribution Period, the
Participant may elect, by written notice to the Administrative Committee prior
to the first day of the last month preceding the applicable year of the
Deferral Contribution Period, to accelerate satisfaction of a




















                                      -4-
<PAGE>   5
Deferral Commitment by increasing the Annual Deferral in the second or third
year of the Deferral Contribution Period.  However, any such acceleration
shall not increase the cumulative amount to be deferred under the
Participation Agreement.  If the Participant's Deferral Commitment is in the
form of a percentage of Base Compensation, the Participant shall be permitted
to elect to accelerate the deferral of income under the Plan in a manner
determined by the Committee to result in an accelerated deferral of an amount
equivalent to the cumulative amount which would have been deferred under the
Participation Agreement without regard to such acceleration.  In doing this,
the Committee may permit an adjustment of the applicable elected percentages
based on the Base Compensation earned by the Participant in the Plan Year of
the acceleration election under this paragraph.


                                   ARTICLE 4

                               DEFERRAL ACCOUNTS

          4.1  DEFERRAL ACCOUNTS.  Solely for record keeping purposes, a
Deferral Account shall be maintained for each separate Deferral Commitment of
Base Compensation and shall be credited with the Annual Deferrals at the time
such amounts would otherwise have been paid to the Participant.  Deferral
Accounts shall, except as otherwise provided in the Plan, be credited with
interest at the Crediting Rate from the date of deferral through the earlier
of death or the Valuation Date.

          4.2  STATEMENT OF ACCOUNTS.  The Administrative Committee shall
provide periodically to each Participant a statement setting forth the balance
of each Deferral Account maintained for such Participant.


                                   ARTICLE 5

                              RETIREMENT BENEFITS

          5.1  DEFERRAL ACCOUNTS.  Upon Termination of Service, the Company
shall pay to the Participant, for each Deferral Commitment, a retirement
benefit in the form provided in paragraph 5.2 of the Plan, based on the
balance of the Deferral Account for such Deferral Commitment on Termination of
Service.  If paid as a lump sum at that time, the retirement benefit shall be
equal to such balance.  If paid in installments, the installments shall be
paid in amounts that will amortize such balance with interest credited at the
Crediting Rate, in effect for each Plan Year, over the period of time benefits
are to be paid.




















                                      -5-
<PAGE>   6
          5.2  FORM OF RETIREMENT BENEFITS.  The retirement benefit
attributable to a particular Deferral Commitment shall be paid monthly over a
period of one hundred eighty (180) months or the number of months required to
result in a monthly benefit of $1,000, if less.  Notwithstanding anything
herein to the contrary, the Participant may elect in the Participation
Agreement to have the retirement benefit for such Deferral Commitment paid in
a lump sum or in installments paid monthly over a period not to exceed one
hundred eighty (180) months.  Payments shall begin on the last day of the
month next following the date 45 days after the Committee has received notice
of Termination of Service unless the Participant elects in the Participation
Agreement for payments to begin on January 1 of a later year.  However, in all
events payments shall commence on or before the Participant attains age
seventy and one-half (70 1/2).  Notwithstanding anything to the contrary
contained in this paragraph 5.2, the undistributed retirement benefit of a
Participant shall continue to be credited with interest at the Crediting Rate.
Participants may elect an alternative form of payout available under this
paragraph 6.2 in writing at least thirteen (13) months prior to the date
benefit payments commence.

          5.3  SMALL BENEFIT EXCEPTION.  Notwithstanding any of the foregoing,
in the event the sum of all benefits payable to the Participant is less than
or equal to five thousand dollars ($5,000), the Company may, in its sole
discretion, elect to pay such benefits in a single lump sum payable on the
last day of the month in which such benefits first become payable.


                                   ARTICLE 6

                               SURVIVOR BENEFITS

          6.1  PRE-RETIREMENT SURVIVOR BENEFIT.  If the Participant dies while
still serving as a Director, for each Deferral Commitment, the Company shall
pay to the Participant's Beneficiary the greater of (a) or (b):

          a.   a benefit equal to forty percent (40%) of the total of all of
               the Participant's Annual Deferral made or required to be made
               under the terms of the Participant's Participation Agreement as
               of the date of the Participant's death to be paid annually for
               ten years starting as soon as practicable following the date of
               death, or

          b.   a benefit equal to the balance of the Participant's Deferral
               Accounts as of the Participant's date of death, payable in
               equal




















                                      -6-
<PAGE>   7
               monthly installments starting as soon as practicable following
               the date of death over a ten year period computed by including
               interest on the unpaid balance at a rate equal to the Survivor
               Crediting Rate in effect as of the date of death.

For purposes of determining the greater benefit, 6.1.a shall be paid if the
present value of the benefit provided under 6.1.a., discounted at the Survivor
Crediting Rate, exceeds the Deferral Account at the time of death.

               Notwithstanding the foregoing, the Committee in its sole
discretion shall make an appropriate adjustment to the pre-retirement survivor
benefits payable with respect to any Deferral Account from which the
Participant has previously received a distribution under the Plan.

          6.2  POST-TERMINATION SURVIVOR BENEFIT.  If the Participant dies
after Termination of Service, the Company shall pay to the Participant's
Beneficiary an amount equal to the remaining benefits payable to the
Participant under the Plan over the same period such benefits would have been
paid to the Participant.

          6.3  SMALL BENEFIT PAYMENT.  Notwithstanding any of the foregoing,
in the event the sum of all benefits payable to the Beneficiary is less than
or equal to five thousand dollars ($5,000), the Company may, in its sole
discretion, elect to pay such benefits in a single lump sum payable on the
last day of the month in which such benefits first become payable.


                                   ARTICLE 7

                               CHANGE IN CONTROL

          7.1  ELECTION.  In the event of a Change in Control, the Participant
(or after the Participant's death the Participant's Beneficiary) may elect to
receive an immediate lump sum payment of the vested balance of each Deferral
Account.

          7.2  BENEFIT REDUCTION ON WITHDRAWAL.  If the Participant (or
Beneficiary) elects the withdrawal described in paragraph 8.2 herein, the lump
sum payment shall be reduced by an amount equal to five percent (5%) of the
total vested balance of such Deferral Accounts.  If a Participant elects such
a withdrawal, the Participant may not elect to participate in the Plan until
the first day of the second Plan Year following the Plan Year in which such
withdrawal was made.





















                                      -7-
<PAGE>   8

                                   ARTICLE 8

                     SCHEDULED AND UNSCHEDULED WITHDRAWALS

          8.1  PAYMENT OF SCHEDULED WITHDRAWAL.  On the date designated in the
applicable Participation Agreement for a Scheduled Withdrawal, the Company
shall pay to the Participant in a lump sum the vested balance in the
Participant's Deferral Account attributable to the Participation Agreement in
which such designation was made.

          8.2  ELECTION.  A Participant may request an Unscheduled Withdrawal
of all or any portion of the entire amount credited to his Deferred Accounts.

          8.3  WITHDRAWAL PENALTY.  There shall be a penalty deducted from the
Deferral Account prior to an Unscheduled Withdrawal from such Deferral Account
equal to ten percent (10%) of the Unscheduled Withdrawal.  If a Participant
elects to make an Unscheduled Withdrawal, the Participant may not elect to
participate in the Plan until the first day of the second Plan Year following
the Plan Year in which such withdrawal was made.












































                                      -8-
<PAGE>   9
                                   ARTICLE 9

                        CONDITIONS RELATED TO BENEFITS

          9.1  NONASSIGNABILITY.  The benefits provided under the Plan may not
be alienated, assigned, transferred, pledged or hypothecated by or to any
person or entity, at any time or any manner whatsoever.  These benefits shall
be exempt from the claims of creditors of any Participant or other claimants
and from all orders, decrees, levies, garnishment or executions against any
Participant to the fullest extent allowed by law.

          9.2  FINANCIAL HARDSHIP DISTRIBUTION.  Upon a finding that the
Participant or the Beneficiary has suffered a Financial Hardship, the
Administrative Committee may in its sole discretion, accelerate distributions
of benefits under the Plan in the amount reasonably necessary to alleviate
such Financial Hardship.  If a distribution is to be made to a Participant on
account of Financial Hardship, the Participant may not make deferrals under
the Plan until the first day of the third Plan Year following the Plan Year in
which a distribution based on Financial Hardship was made.  All Deferral
Commitments in effect at the time such distribution is made under this section
shall thenceforth be null and void.

          9.3  NO RIGHT TO COMPANY ASSETS.  The benefits paid under the Plan
shall be paid from the general funds of the Company, and the Participant and
any Beneficiary shall be no more than unsecured general creditors of the
Company with no special or prior right to any assets of the Company for
payment of any obligations hereunder.

          9.4  PROTECTIVE PROVISIONS.  The Participant shall cooperate with
the Company by furnishing any and all information requested by the
Administrative Committee, in order to facilitate the payment of benefits
hereunder, taking such physical examinations as the Administrative Committee
may deem necessary and taking such other actions as may be requested by the
Administrative Committee.  If the Participant refuses to cooperate, the
Company shall have no further obligation to the Participant under the Plan.
In the event of a Participant's suicide during the first two (2) years of
participation in the Plan, or if the Participant makes any material
misstatement of information or nondisclosure of medical history, then no
benefits shall be payable to the Participant or the Participant's Beneficiary
or estate under the Plan, except that all of the Participant's Annual
Deferrals actually deferred shall be returned to the Participant, the
Participant's Beneficiary or the Participant's estate with interest at the
Survivor Crediting Rate.





















                                      -9-
<PAGE>   10
          9.5  WITHHOLDING.  The Participant or the Beneficiary shall make
appropriate arrangements with the Company for satisfaction of any federal,
state or local income tax withholding requirements and Social Security or
other tax requirements applicable to the payment of benefits under the Plan.
If no other arrangements are made, the Company may provide, at its discretion,
for such withholding and tax payments as may be required.


                                  ARTICLE 10

                            ADMINISTRATION OF PLAN

          The Administrative Committee shall administer the Plan and
interpret, construe and apply its provisions in accordance with its terms.
The Administrative Committee shall further establish, adopt or revise such
rules and regulations as it may deem necessary or advisable for the
administration of the Plan.  All decisions of the Administrative Committee
shall be final and binding.  The individuals serving on the Administrative
Committee shall, except as prohibited by law, be indemnified and held harmless
by the Company from any and all liabilities, costs, and expenses (including
legal fees), to the extent not covered by liability insurance arising out of
any action taken by any member of the Administrative Committee with respect to
the Plan, unless such liability arises from the individual's own gross
negligence or willful misconduct.


                                  ARTICLE 11

                            BENEFICIARY DESIGNATION

          The Participant shall have the right, at any time, to designate any
person or persons as Beneficiary (both primary and contingent) to whom payment
under the Plan shall be made in the event of the Participant's death.  The
Beneficiary designation shall be effective when it is submitted in writing to
the Administrative Committee during the Participant's lifetime on a form
prescribed by the Administrative Committee.

          The submission of a new Beneficiary designation shall cancel all
prior Beneficiary designations.  Any finalized divorce or marriage (other than
a common law marriage) of a Participant subsequent to the date of a
Beneficiary designation shall revoke such designation, unless in the case of
divorce the previous spouse was not designated as Beneficiary and unless in
the case of marriage the Participant's new spouse has previously been
designated as Beneficiary.  The spouse of a married Participant




















                                     -10-
<PAGE>   11
domiciled in a community property jurisdiction shall join in any designation
of a Beneficiary other than the spouse.

          If a Participant fails to designate a Beneficiary as provided above,
or if the Beneficiary designation is revoked by marriage, divorce, or
otherwise without execution of a new designation, or if every person
designated as Beneficiary predeceases the Participant or dies prior to
complete distribution of the Participant's benefits, then the Administrative
Committee shall direct the distribution of such benefits to the Participant's
estate.


                                  ARTICLE 12

                       AMENDMENT AND TERMINATION OF PLAN

          12.1 AMENDMENT OF PLAN.  The Company may at any time amend the Plan
in whole or in part, provided, however, that such amendment (i) shall not
decrease the vested balance of the Participant's Deferral Accounts at the time
of such amendment and (ii) shall not retroactively decrease the applicable
crediting rates of the Plan prior to the time of such amendment.  The Company
may amend the crediting rates of the Plan prospectively.  If the Company
amends the formula for determining the crediting rates under the Plan, the
Company shall notify the Participant of such amendment in writing within
thirty (30) days of such amendment.  Within thirty (30) days of receipt of the
notice of an amendment to the formula for determining the applicable crediting
rate, the Participant may elect by written notice to the Administrative
Committee to terminate an incomplete Deferral Commitment.

          12.2 TERMINATION OF PLAN.  The Company may at any time terminate the
Plan.  If the Company terminates the Plan, the date of such termination shall
be treated as the date of Termination of Service for the purpose of
calculating Plan benefits.  The Company shall pay to the Participant the
benefits the Participant is entitled to receive under the Plan in monthly
installments over a thirty-six (36) month period.  Interest at the Reduced
Crediting Rate will be credited to the Participant's Deferred Accounts until
distribution under this section is completed.

          12.3 AMENDMENT OR TERMINATION AFTER CHANGE IN CONTROL.
Notwithstanding the foregoing, the Company shall not amend or terminate the
Plan without the prior written consent of affected Participants for a period
of two calendar years following a Change in Control and shall not thereafter
amend or terminate the Plan in any manner which affects any Participant (or
Beneficiary of a deceased Participant) who commences receiving payment of




















                                     -11-
<PAGE>   12
benefits under the Plan prior to the end of such two year period following a
Change in Control.

          12.4 CONSTRUCTIVE RECEIPT TERMINATION.  In the event  the Committee
determines that amounts deferred under the Plan have been constructively
received by Participants and must be recognized as income for federal income
tax purposes, the Plan shall terminate and distributions shall be made to
Participants in accordance with the provisions of paragraph 15.2.  The
determination of the Committee under this paragraph 15.4 shall be binding and
conclusive.


                                  ARTICLE 13

                                 MISCELLANEOUS

          13.1 SUCCESSORS OF THE COMPANY.  The rights and obligations of the
Company under the Plan shall inure to the benefit of, and shall be binding
upon, the successors and assigns of the Company.

          13.2 TRUST.  The Company shall be responsible for the payment of all
benefits under the Plan.  At its discretion, the Company may establish one or
more grantor trusts for the purposes of providing for payment of benefits
under the Plan.  Such trust or trusts may be irrevocable, but the assets
thereof shall be subject to the claims of the Company's creditors.  Benefits
paid to the Participant from any such trust shall be considered paid by the
Company for purposes of meeting the obligations of the Company under the Plan.

          13.3 SERVICE NOT GUARANTEED.  Nothing contained in the Plan nor any
action taken hereunder shall be construed as giving any Participant any right
to continued service as a Director with the Company.

          13.4 GENDER, SINGULAR AND PLURAL.  All pronouns and variations
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require.  As the context may require,
the singular may be read as the plural and the plural as the singular.

          13.5 CAPTIONS.  The captions of the articles and paragraphs of the
Plan are for convenience only and shall not control or affect the meaning or
construction of any of its provisions.

          13.6 VALIDITY.  In the event any provision of the Plan is held
invalid, void or unenforceable, the same shall not





















                                     -12-
<PAGE>   13
affect, in any respect whatsoever, the validity of any other provisions of the
Plan.

          13.7 WAIVER OF BREACH.  The waiver by the Company of any breach of
any provision of the Plan by the Participant shall not operate or be construed
as a waiver of any subsequent breach by the Participant.

          13.8 APPLICABLE LAW.  The Plan shall be governed and construed in
accordance with the laws of the Commonwealth of Pennsylvania, except where the
laws of the Commonwealth of Pennsylvania are preempted by federal law.

          13.9 NOTICE.  Any notice or filing required or permitted to be given
to the Company under the Plan shall be sufficient if in writing or hand-
delivered, or sent by registered or certified mail, return receipt requested,
to the principal office of the Company, directed to the attention of the
Administrative Committee.  Such notice shall be deemed given as of the date of
delivery, or, if delivery is made by mail, as of the date shown on the
postmark on the receipt for registration or certification.

          13.10     Claims.  If, pursuant to the provisions of the Plan, the
Committee denies the claim of a Member for benefits under the Plan, the
Committee shall provide written notice, within ninety (90) days after receipt
of the claim, setting forth in a manner calculated to be understood by the
claimant:

               a.   the specific reasons for such denial;

               b.   the specific reference to the Plan provisions on which the
                    denial is based;

               c.   a description of any additional material or information
                    necessary to perfect the claim and an explanation of why
                    such material or information is needed; and

               d.   an explanation of the Plan's claim review procedure and
                    the time limitations of this subsection applicable
                    thereto.

          The Member whose claim for benefits has been denied may request
review by the Committee of the denied claim by notifying the Committee in
writing within sixty (60) days after receipt of the notification of claim
denial.  As part of said review procedure, the claimant or his authorized
representative may review pertinent documents and submit issues and comments
to the Committee in writing.  The Committee shall render its decision to




















                                     -13-
<PAGE>   14
the claimant in writing in a manner calculated to be understood by the
claimant not later than sixty (60) days after receipt of the request for
review, unless special circumstances require an extension of time, in which
case decision shall be rendered as soon after the sixty-day period as
possible, but not later than one hundred and twenty (120) days after receipt
of the request for review.  The decision on review shall state the specific
reasons therefor and the specific Plan reference on which it is based.

          13.11     ARBITRATION.  Any claim, dispute or other matter in
question of any kind relating to this Plan not settled through the claims
procedures established by the Committee in accordance with the provisions of
Section 13.10 of the Plan shall be settled by Arbitration in accordance with
the Rules of the American Arbitration Association.  Notice of demand for
arbitration shall be made in writing to the opposing party and to the American
Arbitration Association within a reasonable time after the claim, dispute or
other matter in question has arisen.  In no event shall a demand for
arbitration be made after the date when the applicable statute of limitations
would bar the institution of a legal or equitable proceeding based on such
claim, dispute or other matter in question.  The decision of the arbitrators
shall be final and may be enforced in any court of competent jurisdiction.
The Company shall pay all of the Participant's reasonable fees and expenses
incurred in the arbitration unless the arbitration award or a judgment by a
court finds that (i) the Company did not breach any provision of this plan in
connection with the claim, dispute or other matter in question that was the
subject of the arbitration, and (ii) the Participant acted in bad faith in
bringing the arbitration, or, if the arbitration was brought by the Company,
the Participant acted in bad faith in breaching the Plan.


























                                     -14-


<PAGE>   1
                                                                    EXHIBIT 10-O



As a taxable executive benefit, the Company pays the premiums for life
insurance policies on the lives of non-employee Directors and certain key
executives.  The executive or Board member has the right to designate the
beneficiary under the applicable life insurance policy.  Messrs. Alter and Hart
are each covered by a $5,000,000 policy.  Mr. Greenawalt is covered by a
$3,000,000 policy.  Messrs. Lindenberg, Marshall, Wesselink and Riseman are
each covered by a $1,000,000 policy, and each non-employee Director is covered
by a $500,000 policy.  All of the life insurance policies are owned by the
Company, with the exception of the policy providing coverage for Mr. Riseman
which is owned by him.  Upon termination of employment, each executive (other
than Mr. Riseman) is entitled to acquire the insurance policy from the Company,
upon payment to the Company of an amount equal to the cash value of the policy
at that time.  The policies insuring the non-employee Directors are term life
insurance policies, on which there is no build-up in cash value.

<PAGE>   1






                                                                   EXHIBIT 10-u

                           [ADVANTA CORP. LETTERHEAD]



January 15, 1996


William A. Rosoff
721 Bryn Mawr Ave.
Penn Valley, PA  19072

Dear Bill:

         This letter, when signed by you and us, shall confirm and constitute
the agreement between you and Advanta Corp. ("we", "us" or the "Company") as
follows:

         1.      We hereby engage you and you hereby accept such engagement to
render services to us in accordance with the terms of this letter.

         2.       You shall have such responsibilities and authority as you and
we mutually determine.  Currently, we would expect that in addition to
contributing to our current lines of business, you will (i) help us set and
implement strategic policy; and (ii) oversee Legal Department and legal
activities.  Obviously, we may mutually agree to different and/or additional
responsibilities in the future.

         3.      You will be accorded the title of Vice Chairman of the
Company, and will serve as a member of the Office of the Chairman.

         4.      You shall be elected by the Board to be a member of the Board
until the 1997 Annual Meeting and the Board shall nominate you to be elected by
the shareholders for a three year term as director at the Company's 1997 Annual
Meeting.  We shall at all times maintain officers' and directors' liability
insurance in an amount not less than $5 million.

         5.      You shall receive a base salary ("Base Salary") of Four
Hundred Seventy-Five Thousand Dollars ($475,000) per twelve (12) month period,
which shall be payable in accordance with our customary payroll policies.  The
Board shall review and consider increasing your Base Salary at least once
annually.  It is specifically agreed that at no time will your Base Salary be
less than Four Hundred Seventy Five Thousand Dollars ($475,000).

         6.      During 1996, you shall receive a supplemental guaranteed cash
bonus, payable bi-weekly at the same time as your base salary is payable, at
the rate of Two Hundred Seventy-Five Thousand Dollars ($275,000) per twelve
(12) month period.   Each year after 1996, the Board of Directors will consider
paying you a supplemental annual cash bonus, and will determine in its own
discretion whether to do so for that year; provided, however, that the
combination of your annual Base Salary and the supplemental annual cash bonus
applicable to each year will, in no event, be less than Seven Hundred Fifty
Thousand Dollars ($750,000) and the supplemental cash bonus shall be payable at
the same time and in the
<PAGE>   2
same proportions as your Base Salary is payable.

         7.      By signing this letter, you acknowledge that on December 29,
1995, you were paid a one-time bonus of Nine Hundred Fifty Thousand ($950,000)
Dollars.

         8.      We hereby grant and convey to you one hundred thousand
(100,000) shares of Class B restricted stock (the "Grant Shares").  The Grant
Shares shall vest (i.e., become free of restrictions) at the rate of
twenty-five thousand (25,000) shares on each of the first four anniversaries of
the date of this letter.  You will receive non-preferential cash dividends (so
long as the Company is paying dividends on Class B Shares) on all of the Grant
Shares both before and after they vest.  While any Grant Shares remain
restricted, the restricted Grant Shares (as well as any securities received as
a dividend or distribution with respect to such restricted Grant Shares) may
not be sold, transferred, pledged or hypothecated by you (other than to a
family member or family trust to facilitate your estate planning goals, in
which case such restrictions will apply to the Grant Shares held by such family
member or family trust).  While Grant Shares remain restricted, the stock
certificates for such shares shall be held by the Company, and copies thereof
shall be delivered to you (as is our practice with respect to all restricted
shares under the AMIP bonus plan).  Such restricted shares shall bear a
restrictive legend indicating that they are subject to the restrictions
described above and, in certain circumstances (as more fully set forth below)
to forfeiture and return to the Company without the payment to you of any
consideration therefor.  As Grant Shares vest, certificates for the vested
shares (and for any securities received as a dividend or distribution with
respect thereto), free of the restrictive legend described in the preceding
sentences shall be delivered to you.  All of the Grant Shares shall vest
immediately and entirely upon the occurrence of any of the following events:
(i) change of control of the Company (as such is defined in the Stock Option
Agreement attached hereto as Exhibit A); (ii) upon your death, disability,
retirement or departure from the Company except for a voluntary departure by
you (not solicited by us) to seek or engage in other employment; or (iii) upon
our termination of your employment for any reason other than "proper cause" as
defined below.  In the event you voluntarily depart from the Company (without
our solicitation to do so) to seek or engage in other employment, or we
terminate your employment for "proper cause", any Grant Shares which have not
at that time already vested shall be forfeited by you and returned to the
Company without payment of any consideration.  Except as indicated by the
preceding sentence, it is specifically understood that the Grant Shares shall
vest without regard to your personal performance or the performance of the
Company during the term of your services.

         9.      You will execute an 83(b) election to pay ordinary income tax
on the Grant Shares,  only if requested to do so by the Company and if the
Company so requests, the Company will file such election on your behalf with
the Internal Revenue Service within 30 days of the date of the award.  The
Company will make a loan or loans to you equal to the federal, state and local
taxes based on income or wages due (with respect to years prior to 2000) on the
Grant Shares and any other payments made to you under this paragraph at such
time or times as the income subject to tax is recognized by you for such tax
purposes, with the principal amount of the loan(s) being remitted by the
Company to the Internal Revenue





                                       2
<PAGE>   3
Service and other taxing authorities to cover the taxes due.  All such loans
will be non-interest bearing and you will not bear any tax liability resulting
from any  tax costs attributable to the imputation of interest for  tax
purposes.  The loan(s) will only be repayable as set forth below.  If
additional taxes are determined to be due for a particular period after  an
initial  decision as to the amount of the taxes owed is made, an additional
loan or loans shall be made to you, on the foregoing terms to fund such taxes,
any interest or penalty on such taxes, and on any taxes due on payments made
pursuant to this sentence.  On January 15, 2000, the fair market value of the
Grant Shares will be determined.  We will assume that the 100,000 Grant Shares
are sold at the fair market value on that date and that you recognize   the
income for tax purposes that would be recognized as a result of such a sale.
To the extent that the after tax proceeds from the assumed sale of the Grant
Shares exceeds Four Million Dollars ($4,000,000), you will repay the
outstanding loan balances, up to the full amount of principal  within  ninety
(90) days.  To the extent that the after tax proceeds from the assumed sale of
the Grant Shares  are insufficient to repay the loan balances pursuant to the
preceding sentence, the Company will forgive the outstanding loan balances and
the Company will remit an additional payment to you to cover any federal, state
and local taxes based on income or wages due on the amount of loan forgiveness,
any tax due on income recognized by you from the Grant Shares in the year 2000,
and any payments made pursuant to this paragraph at the time the income subject
to tax is recognized by you for such tax purposes.  In addition the Company
will make a supplemental  payment to you equal to the difference between Four
Million Dollars ($4,000,000) and the proceeds from the assumed sale of the
Grant Shares, which supplemental payment shall be grossed up for federal, state
and local  taxes due.  Any supplemental payment due pursuant to the preceding
sentence shall be paid in cash or in unrestricted freely tradeable Advanta
Class B stock and will be paid on or before April 15, 2000.   The  tax rates
used in these calculations will be the maximum marginal tax rates  that would
be applicable to the assumed sale described above and those applicable to the
other amounts described in this paragraph subject to tax.  If you should cease
to be employed by the company prior to January 15, 2000, all of the foregoing
provisions shall continue to apply except that the shares sold in the assumed
sale on January 15, 2000 shall be prorated based on the number of shares that
become vested and the $4,000,000 figure wherever used shall be adjusted to the
proportion of vested shares, e.g., if only 50,000 shares become vested
hereunder, 50,000 shares shall be assumed sold, and $2,000,000 shall be
substituted for $4,000,000 each  place in this paragraph it appears. In
determining the after tax proceeds of the sale on January 15, 2000 for purposes
of this paragraph, the Federal, state and local taxes on any income required to
be recognized by you in the year 2000 from the receipt of Grant Shares, shall
be included as well as such taxes on the sale itself.

         10.   You will  join Dennis Alter, Pete Hart and Rich Greenawalt in
the "A" compensation category and you shall be eligible to receive an annual
bonus (the "AMIP Bonus") under the terms of the Advanta Management Incentive
Plan ("AMIP").  It is understood that your target bonus will be at least
seventy-five (75%) percent of your Base Salary (set initially at $475,000) and
that actual bonus awards will be based upon both your personal performance and
the performance of the Company.  Currently, AMIP calls for annual





                                       3
<PAGE>   4
payment of any amount up to your initial target bonus to be paid in shares of
Class B common stock and any amounts in excess of such initial target bonus
(whether such are the result of a bonus in excess of target due to your or the
Company's performance, or the result of a higher target bonus due to an
increase in your Base Salary) to be paid in cash. Generally,  your AMIP Bonus
will be determined in February with respect to the previous calendar year and
shall be paid in February or March.  However, in no event will total annual
compensation, comprised of Base Salary,    supplemental cash  bonus payable
pursuant to paragraph 6 and AMIP award, be less than $1,000,000.  Without
limiting any other provision of this agreement, it is understood that the AMIP
bonus is in addition to the supplemental cash bonus set foth in paragraph 6.

         11.     In connection with the delivery of this letter,  the Stock
Option Committee under the Company's 1992 Stock Option Plan has granted to you,
effective upon the signing of this letter, an option to purchase fifty thousand
(50,000) shares of Class B common stock (the "Original Options") in accordance
with the Advanta Corp. 1992 Stock Option Plan ("ACSOP").  The price of these
shares shall be equal to the closing sale price on  January 16, 1996. This
option grant is subject, however, to stockholder ratification of an increase in
the number of options available for grant under ACSOP at the Company's 1996
Annual Meeting.  Your right to exercise the Original Options shall, in the
ordinary course, vest twenty-five (25%) percent per year on each of the first
four (4) anniversaries of the date of this letter.  However, your right to
exercise the Original Options shall vest immediately and entirely upon the
occurrence of any of the events listed in (i) through (iii) in paragraph 8
above.  In the event that unvested Grant Shares are forfeited pursuant to the
penultimate sentence of paragraph 8 then to the extent that the Original
Options have not at that time already vested and been exercised, they shall be
forfeited and terminated without payment of any consideration.  Upon
termination of your employment for other than the circumstances described in
the penultimate sentence of paragraph 8 you or your Estate's time to exercise
the Original Options shall be two (2) years, commencing as of the date of your
departure from the Company, after which two year period the Original Options
shall expire, unless in any case a longer period of time to exercise is
customarily accorded to senior management executives, in which case you shall
also be accorded such longer time to exercise.  Shortly after the mutual
signing of this letter, we will furnish to you a Stock Option Agreement  in the
form attached hereto as Exhibit A.

         12.     The Company shall also award you additional options in
accordance with ACSOP on an annual basis, subject to Board discretion.
Generally, these grants are made in February of each year, so we contemplate
that additional options may be granted in or around February 1997 recognizing
that option grants for all senior executives are ultimately determined by the
Stock  Option Committee of the Board of Directors.  The terms and conditions of
such annual option grants shall be the same as the terms and conditions of the
annual options granted to other senior executives of the Company.


         13.     You shall receive such medical and other benefits (except life
insurance





                                       4
<PAGE>   5
benefits paid for by the Company which are governed by Paragraph 15)  at the
levels Dennis Alter, Pete Hart and Rich Greenawalt enjoy such benefits,
including disability insurance coverage and participation in any pension
program we may establish.  Currently, our disability plan provides for coverage
at the rate of sixty (60%) percent of an employee's base salary and target AMIP
bonus (subject to a maximum benefit of $25,000 per month, or a base salary and
target AMIP bonus maximum of $500,000) until the age of sixty-five (65).  We
shall furnish to you an automobile and related expenditures consistent with
those accorded to other senior management and we shall pay your initiation fee
and annual dues to belong to the country club of your choice.  We shall also
furnish to you certain financial planning services consistent with other senior
management, at no cost to you (other than applicable taxes on this benefit).
You shall be entitled to annual vacations, which may be taken at any time
mutually agreed to by you and us.

         14.     Your services shall be performed primarily in the
Philadelphia, Pennsylvania metropolitan region, subject to reasonable domestic
and overseas travel on our behalf.  We will pay or reimburse you for all
transportation, hotel and other expenses incurred by you on business trips
outside the metropolitan Philadelphia area and for all other ordinary
out-of-pocket expenses incurred by you in the context of business on our
behalf, on submission of appropriate expenses documentation in accordance with
normal Company practice.

         15.     During the period of your employment, we shall maintain in
effect, at our sole expense  (except for taxes on the bonus payments equal to
your share of split dollar premiums) one or more insurance policies on your
life aggregating One Million Dollars($1,000,000) of life insurance, as to which
your designee shall be the beneficiary.

         16.     The start date of your actual services in Horsham,
Pennsylvania shall be January 16, 1996.  Your Base Salary and guaranteed bonus
shall be payable and your AMIP Bonus shall accrue as of the date you actually
commence services with us in Horsham.

         17.     In the event of your death, permanent disability or
retirement, we shall pay to you or to the legal representative of your estate
(within thirty (30) days after we are notified of the appointment thereof) all
Base Salary and any  supplemental cash bonus due up to the date of such event,
and when such becomes payable, if at all, your AMIP Bonus, pro-rated through
the last day of the month of such event, and any amount payable to provide for
your total minimum annual cash and incentive compensation shall be prorated
through the last day of the month of such event..

         18.     While either you or we may terminate your services at any time
upon thirty (30) days prior written notice to the other, you and we are
entering into this agreement with the hope and expectation that this will be a
multi-year partnership.  We may, by notice to you, terminate your employment
for "proper cause" or without cause.  As used herein, "proper cause" shall
mean: (a) your willful refusal or failure to perform a material and substantial
part of your duties hereunder, it being understood that "proper cause" shall
not exist unless and until you have received written notice from us detailing
the alleged willful





                                       5
<PAGE>   6
refusal or failure, and you have been accorded at least thirty (30) days to
cure; or (b) your commission of a felony, or of any act of fraud,
misappropriation or criminal conduct involving or relating in any material way
to the Company, or of personal dishonesty materially injurious to the Company.
If we terminate your employment for "proper cause," you shall be entitled to
receive your Base Salary  and any  supplemental cash bonus payable pursuant to
paragraph 6 until the date of termination and your AMIP Bonus, pro-rated
through the date of termination, which AMIP Bonus shall be subject to the
discretion of the Board, and any amount payable to provide for your total
minimum annual cash and incentive compensation shall be prorated through the
date of termination..

         If your employment is terminated by us without cause, we agree that,
as set forth above, any unvested Grant Shares and Original Options shall
immediately and entirely vest.  A termination by us for no reason, or for any
reason other than "proper cause" shall be deemed a termination without cause.
In the event you elect to terminate your employment because of a change of
control of the Company, such shall be treated as a termination without cause by
us.

         19.     Notices to be furnished hereunder shall be in writing, and
shall be deemed given when delivered personally, sent by electronic means or
mailed by registered or certified mail, return receipt requested, addressed to
the addresses set forth above or such other addresses as may be provided
hereafter.

         20.     This letter agreement sets forth the entire agreement between
you and us, and cannot be modified except in a writing signed by both parties.
This agreement is made in accordance with the laws of the State of
Pennsylvania, applicable to agreements made and to be wholly performed therein.

         We are pleased you are joining Advanta and look forward to a long and
mutually beneficial relationship.

                                             Sincerely,
                                             
                                             Advanta Corp.
                                             
                                             
                                             By:     /s/ DENNIS ALTER        
                                                -------------------------------
                                                     DENNIS ALTER
                                                     Chairman
                                             
                                             By:     /s/ PETE HART             
                                                -------------------------------
                                                     PETE HART
                                                     Chief Executive Officer






                                       6
<PAGE>   7

ACCEPTED AND AGREED:

/s/ WILLIAM A. ROSOFF             
- - ----------------------------------
WILLIAM A. ROSOFF






                                       7
<PAGE>   8

                                                                    EXHIBIT A

                                 ADVANTA CORP.

                           NON-QUALIFIED STOCK OPTION


         THIS NON-QUALIFIED STOCK OPTION (the "Option") is granted as of
January 16, 1996 by ADVANTA Corp., a Delaware corporation (the "Company"), to
William A. Rosoff (the "Optionee"), pursuant to the Company's 1992 Stock Option
Plan (the "Plan").

                              W I T N E S S E T H:

                 1.  Grant.  The Company hereby grants to the Optionee an
Option to purchase, subject to the terms and conditions hereinafter set forth,
all or any part of an aggregate of Fifty Thousand (50,000) Shares of the
Company's Class B Common Stock, par value $0.01 per share (the "Option
Shares"), at the purchase price of $34.00 per share (the "Option Price").  This
Option is not intended to be an "incentive stock option" within the meaning of
Section 422A of the Internal Revenue Code of 1986, as amended (the "Code").

                 2.  Term.  The Option granted hereunder shall expire at 5:00
p.m. (local Philadelphia, Pennsylvania time) on the earliest to occur of the
following:

                          (a) January 15, 2006 (the "Expiration Date");

                          (b) The last day of the Optionee's employment or
service with the Company or its Affiliates, where such employment or service is
terminated (i) by the Optionee's voluntary resignation to seek or engage in
other employment and such resignation has not been solicited by the Company, or
(ii) by the Company for "proper cause" as defined in paragraph 18 of that
certain letter agreement (the "Letter Agreement") between the Company and the
Optionee dated January 16, 1996; or
<PAGE>   9
                          (c) Expiration of two (2) years from the date the
Optionee's employment or service with the Company or its Affiliates terminates
for other than the circumstances described in subparagraph 2(b) above, unless
at the time of such termination of service a longer post-termination exercise
period is customarily accorded in such circumstances to senior management
executives of the Company, in which case such longer post-termination exercise
period shall apply.

                 3.  Vesting.  This Option shall vest over a period of four
years, beginning from the date first written above (the "Date of Grant").  This
Option may be exercised only to the extent that it has vested.  Beginning on
the first anniversary of the Date of Grant, 25% of the Option shall vest (i.e.,
25% of the Option Shares covered by the Option shall become eligible for
purchase).  Beginning on each of the second through fourth anniversaries of the
Date of Grant, an additional 25% of the Option shall vest, so that on the
fourth anniversary of the Date of Grant, this Option shall be 100% vested.
Notwithstanding the foregoing, in the event of:  (i) a Change in Control of the
Company (as defined in Section 8); or (ii) upon Optionee's death, disability,
retirement or departure from the Company except for voluntary departure by
Optionee as described in subparagraph 2(b)(i) above; or (iii) upon the
Company's termination of Optionee's employment for any reason other than
"proper cause" as defined in paragraph 18 of the Letter Agreement, then in any
such event the Option shall be 100% vested.

                 4.  General Rules.  To the extent otherwise exercisable, this
Option may be exercised in whole or in part except that this Option may in no
event be exercised (a) with respect to fractional shares or (b) after the
expiration of the Option term set forth under paragraph 2 hereof.

                 5.  Transfers.  The Option is not transferable by the Optionee
otherwise than by will or pursuant to the laws of descent and distribution in
the event of the Optionee's death, in which event the Option may be exercised
by the heirs or legal
<PAGE>   10
representatives of the Optionee.  The Option may be exercised during the
lifetime of the Optionee only by the Optionee.  Any attempt at assignment,
transfer, pledge or disposition of the Option contrary to the provisions hereof
or the levy of any execution, attachment or similar process upon the Option
shall be null and void and without effect.  Notwithstanding the foregoing, the
Option may be transferred pursuant to the terms of a "qualified domestic
relations order," within the meaning of Sections 401(a)(13) and 414(p) of the
Code or within the meaning of Title I of the Employee Retirement Income
Security Act of 1974, as amended.  Any exercise of the Option by a person other
than the Optionee shall be accompanied by appropriate proofs of the right of
such person to exercise the Option.

                 6.  Method of Exercise and Payment.

                          (a) When exercisable under Paragraphs 2, 3 and 4, the
Option may be exercised by written notice, pursuant to Paragraph 9, to the
Company's Secretary specifying the number of Option Shares to be purchased and,
unless the Option Shares are covered by a then current registration statement
or a Notification under Regulation A under the Securities Act of 1933 (the
"Act"), containing the Optionee's acknowledgment, in form and substance
satisfactory to the Company, that (i) such Option Shares are being purchased
for investment and not for distribution or resale (other than a distribution or
resale which, in the opinion of counsel satisfactory to the Company, may be
made without violating the registration provisions of the Act), (ii) the
Optionee has been advised and understands that (A) the Option Shares have not
been registered under the Act and are "restricted securities" within the
meaning of Rule 144 under the Act and are subject to restrictions on transfer
and (B) the Company is under no obligation to register the Option Shares under
the Act or to take any action which would make available to the Optionee any
exemption from such registration, (iii) such Option Shares may not be
transferred without compliance with all applicable federal and state securities
laws, and
<PAGE>   11
(iv) an appropriate legend referring to the foregoing restrictions on transfer
and any other restrictions imposed under the Option may be endorsed on the
certificates.  Notwithstanding the foregoing, if the Company determines that
issuance of the Option Shares should be delayed pending (A) registration under
federal or state securities laws, (B) the receipt of an opinion that an
appropriate exemption from such registration is available, (C) the listing or
inclusion of the Option Shares on any securities exchange or an automated
quotation system or (D) the consent or approval of any governmental regulatory
body whose consent or approval is necessary in connection with the issuance of
such Shares, the Company may defer exercise of any Option granted hereunder
until any of the events described in this Subsection 6(a) has occurred.

                          (b) The notice shall be accompanied by payment of the
aggregate Option Price of the Option Shares being purchased (i) in cash, (ii)
by certified or cashier's check payable to the order of the Company, or (iii)
by such other mode of payment as the Committee may approve.  Such exercise
shall be effective upon the actual receipt by the Company's Secretary of such
written notice and payment.

                          (c) The Company shall have the right to require the
Optionee to remit or otherwise make available to the Company an amount
sufficient to satisfy any federal, state and/or local withholding tax
requirements prior to the delivery or transfer of any certificate or
certificates for Option Shares.  The Company's obligation to make any delivery
or transfer of Option Shares shall be conditioned on the Optionee's compliance
with any withholding requirement to the Company's satisfaction.

                 7.  Adjustments Upon Changes in Common Stock.  In the event
that, prior to the delivery by the Company of all of the Option Shares in
respect of which the Option is granted, there shall be a stock dividend, stock
split, recapitalization or other change in the number or class of issued and
outstanding equity securities of the Company resulting from a subdivision or
consolidation of the Common Stock and/or, if appropriate, other
<PAGE>   12
outstanding equity securities or a recapitalization or other capital adjustment
affecting the Common Stock which is effected without receipt of consideration
by the Company, the Committee designated under the Plan shall make appropriate
adjustments with respect to the aggregate number of shares and class or classes
of shares issuable upon exercise of the Option in lieu of the remaining number
of Option Shares and with respect to the Option Price hereunder.  The Committee
shall have the authority to determine the adjustments to be made pursuant to
this Section, and any such determination by the Committee shall be final,
binding and conclusive.

                 8.  Definition of "Change of Control".  A "Change of Control"
shall be deemed to have occurred upon the earliest to occur of the following
events: (i) the date the stockholders of the Company (or the Board of
Directors, if stockholder action is not required) approve a plan or other
arrangement pursuant to which the Company will be dissolved or liquidated, or
(ii) the date the stockholders of the Company (or the Board of Directors, if
stockholder action is not required) approve a definitive agreement to sell or
otherwise dispose of substantially all of the assets of the Company, or (iii)
the date the stockholders of the Company (or the Board of Directors, if
stockholder action is not required) and the stockholders of the other
constituent corporation (or its Board of Directors, if stockholder action is
not required) have approved a definitive agreement to merge or consolidate the
Company with or into such other corporation, other than, in either case, a
merger or consolidation of the Company in which holders of shares of the
Company's Class A Common Stock immediately prior to the merger or consolidation
will have at least a majority of the voting power of the surviving
corporation's voting securities immediately after the merger or consolidation,
which voting securities are to be held in the same proportion as such holders'
ownership of Class A Common Stock of the Company immediately before the merger
or consolidation, or (iv) the date any entity, person or group, within the
meaning of Section 13(d)(3) or Section 14(d)(2) of the
<PAGE>   13
Securities Exchange Act of 1934, as amended, (other than (A) the Company or any
of its subsidiaries or any employee benefit plan (or related trust) sponsored
or maintained by the Company or any of its subsidiaries or (B) any person who,
on the date the Plan is effective, shall have been the beneficial owner of or
have voting control over shares of Common Stock of the Company possessing more
than twenty-five percent (25%) of the aggregate voting power of the Company's
Common Stock) shall have become the beneficial owner of, or shall have obtained
voting control over, more than twenty five percent (25%) of the outstanding
shares of the Company's Class A Common Stock, or (v) the first day after the
date this Plan is effective when directors are elected such that a majority of
the Board of Directors shall have been members of the Board of Directors for
less than two (2) years, unless the nomination for election of each new
director who was not a director at the beginning of such two (2) year period
was approved by a vote of at least two-thirds of the directors then still in
office who were directors at the beginning of such period.

                 9.  Administration.  This Option has been granted pursuant to
the Company's 1992 Stock Option Plan, and is subject to the terms and
provisions thereof, as well as to the ratification by the Company's
stockholders of an increase in the number of options available for grant
thereunder at the Company's 1996 Annual Meeting.  Capitalized terms herein
which are not otherwise defined have the meaning specified in the Plan.  All
questions of interpretation and application of the Plan and this Option shall
be determined by the Committee designated under the Plan, and such
determination shall be final, binding and conclusive.

                 10.  Notices.  Any notice to be given to the Company shall be
addressed to the Secretary of the Company at its principal operating office,
and any notice to be given to the Optionee shall be addressed to the Optionee
at the address then appearing on the records of the Company, or at such other
address as either party hereafter may designate
<PAGE>   14
in writing to the other.  Any such notice shall be deemed to have been duly
given only when actually received by the Company.

                 11.  Continued Service.  Nothing herein contained shall affect
the right of the Company to terminate the Optionee's employment or the
Optionee's services, responsibilities, duties, or authority to represent the
Company as a member of its Board of Directors, or to discontinue the Optionee's
services to the Company in any capacity at any time for any reason whatsoever.

                 IN WITNESS WHEREOF, the Company has granted this Option as of 
the day and year first above written.


                                     ADVANTA CORP.
                                 
                                 
                                      By      /s/ DENNIS ALTER
                                        -----------------------------------
                                              Dennis Alter, Chairman
                                 
                                 
                                      Attest  /s/ GENE S. SCHNEYER
                                            --------------------------------
                                              Gene S. Schneyer, Secretary
                                 

<PAGE>   1
    EXHIBIT 21

                   CURRENT LIST OF SUBSIDIARIES OF REGISTRANT

Advanta Corp. (DE)
         Advanta Residual Holding Corp. (DE)
         Colonial National Corp. (DE)
             Colonial National Bank USA
                 Colonial Mortgage Management Corp. (CA)
         Advanta Financial Corp. (UT)*
         Advanta National Bank
         Advanta GP Corp. (DE)
             Advanta 101 GP Corp. (DE)
         Advanta Investment Corp. (DE)
         Advanta Investment Corp. II (DE)
         Advanta International Corporation I (DE)
         Advanta International Corporation II (DE)
             Advanta UK (Scotland)**
         Advanta Leasing Holding Corp. (DE)
             Advanta Business Services Corp. (DE)***
                 Advanta Leasing Receivables Corp. (DE)
                 Advanta Leasing Receivables Corp. II (DE)
                 Mt. Vernon Leasing, Inc. (NJ)
         Advanta Service Corp. (DE)
         Advanta Life Insurance Company (AZ)
             Advanta Insurance Company (AZ)
             TSO National Life Insurance Company (AZ)
             Direct National Life Insurance Company (AZ)
         AICM, Inc. (AZ)
         Advanta Name Corp. (DE)
         Advanta Advertising, Inc. (DE)
             ADVANTENNIS Corp. (DE)
         Colonial National Automotive Financial Corp. (DE)
         Advanta Mortgage Holding Company (DE)
             Advanta Auto Finance Corporation (NV)
             Advanta Mortgage Corp. USA (DE)
                 Advanta Finance Corp. (NV)
                 Advanta Mortgage Corp. Midatlantic (PA)
                 Advanta Mortgage Corp. Midatlantic II (PA)
                 Advanta Mortgage Corp. New Jersey (NJ)
                 Advanta Mortgage Corp. Northeast (NY)
                 Advanta Mortgage Corp. Midwest (PA)
                 Advanta Financial Investments, Inc. (PA)
                 Advanta Nominee Services, Inc. (DE)
                 Advanta Mortgage Conduit Services, Inc. (DE)
                     Advanta Mortgage Receivables, Inc. (DE)


* Formerly Colonial National Financial Corp.
** Advanta International Corp. I and Advanta International Corp. II each owns
50% of Advanta UK.
*** Formerly Advanta Leasing Corp.



<PAGE>   1
                                                                     EXHIBIT 23




                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS




As independent public accountants, we hereby consent to the incorporation of
our reports included in this Form 10-K, into the Company's previously filed
Registration Statements; File No. 33-7615, No. 33-12510, No. 33-19290, No.
33-31456, No. 33-32969, No.  33-33350, No. 33-39331, No. 33-47308, No.
33-47305, No. 33-50256, No. 33-50254, No. 33-50258, No. 33-55492, No. 33-57516,
No. 33- 53205, No. 33-53475, No. 33-54991, No. 33-58029, No. 33-59219, No.
33-61555, No. 33-62601, No. 33-60419,  No. 33-01681 and No. 33-01833.




                                 Arthur Andersen LLP


Philadelphia, PA
March 25, 1996

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<ARTICLE> 9
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          45,714
<INT-BEARING-DEPOSITS>                         410,709
<FED-FUNDS-SOLD>                               146,375
<TRADING-ASSETS>                                     0
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<SHORT-TERM>                                 1,216,127
<LIABILITIES-OTHER>                            140,690
<LONG-TERM>                                    587,877
                                0
                                      1,010 
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