ADVANTA CORP
424B3, 1997-01-08
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1

Pricing Supplement dated January 5, 1997                         Rule 424(b)(3)
(To Prospectus dated October 23, 1995)                        File No. 33-62601

                         $190,587,000 Principal Amount

                                 Advanta Corp.

                                  91 Day Notes
                      Six, Eighteen and Thirty Month Notes
             One, Two, Three, Four, Five, Seven and Ten Year Notes



<TABLE>
<CAPTION>
                               Annual                               Annual
                  Interest   Percentage                Interest   Percentage
                    Rate        Yield                    Rate       Yield
Maturity          Per Annum    (APY)*     Maturity     Per Annum    (APY)*
- --------          ---------    -----      --------     ---------    -----
<S>                 <C>         <C>       <C>            <C>         <C>
91 Days             5.31%       5.45%     One Year       6.06%       6.25%
Six Months          5.59%       5.75%     Two Years      6.16%       6.35%
Eighteen Months     6.11%       6.30%     Four Years     6.39%       6.60%
Thirty Months       6.30%       6.50%     Five Years     6.67%       6.90%
</TABLE>





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* Effective annual yield assumes interest reinvested at the current daily rate.
  Substantial penalty for early withdrawal.



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