ADVANTA CORP
424B3, 1997-01-08
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated January 5, 1997                        Rule 424(b)(3)
(To Prospectus dated October 23, 1995)                       File No. 33-62601

                         $190,587,000 Principal Amount

                                 Advanta Corp.

                                  91 Day Notes
                      Six, Eighteen and Thirty Month Notes
             One, Two, Three, Four, Five, Seven and Ten Year Notes



<TABLE>
<CAPTION>
                               Annual                                 Annual
                Interest     Percentage                  Interest    Percentage
                  Rate          Yield                      Rate        Yield
Maturity        Per Annum      (APY)*      Maturity      Per Annum     (APY)*
- --------        ---------      -----       --------      ---------     -----
<S>               <C>           <C>        <C>             <C>          <C>
91 Days           5.31%         5.45%      One Year        6.35%        6.56%
Six Months        5.59%         5.75%      Two Years       6.44%        6.65%
Eighteen Months   6.11%         6.30%      Four Years      6.39%        6.60%
Thirty Months     6.30%         6.50%      Five Years      6.67%        6.90%
</TABLE>





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* Effective annual yield assumes interest reinvested at the current daily rate.
  Substantial penalty for early withdrawal.


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