TIFFANY & CO
10-Q, 1996-09-12
JEWELRY STORES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 10-Q



(Mark One)

  X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934 for the quarter ended July 31, 1996.  OR

         TRANSITION  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
         EXCHANGE ACT OF 1934 for the transition from ________ to _____________.


                         Commission file number: 1-9494


                                  TIFFANY & CO.

             (Exact name of registrant as specified in its charter)

Delaware                                   13-3228013
(State of incorporation)                   (I.R.S. Employer Identification No.)


727 Fifth Ave. New York, NY                 10022
(Address of principal executive offices)    (Zip Code)


Registrant's telephone number, including area code:    (212) 755-8000


Former name, former address and former fiscal year, if changed since last report
_________.

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing  requirements  for the  past 90  days.  Yes X . No .  

     APPLICABLE  ONLY TO  CORPORATE  ISSUERS:  Indicate  the  number  of  shares
outstanding  of each of the  issuer's  classes of common  stock as of the latest
practicable date: Common Stock, $.01 par value, 34,404,864 shares outstanding at
the close of business on July 30, 1996.

<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES

                               INDEX TO FORM 10-Q

                       FOR THE QUARTER ENDED JULY 31, 1996





PART I - FINANCIAL INFORMATION                                            PAGE

Item 1.      Financial Statements

             Consolidated Balance Sheets - July 31, 1996
                  (Unaudited), January 31, 1996 and
                  July 31, 1995 (Unaudited)                                  3

             Consolidated Statements of Income - for the
                  three and six months ended July 31, 1996
                  and 1995 (Unaudited)                                       4

             Consolidated Statements of Stockholders' Equity -
                  for the three and six months ended
                  July 31, 1996 (Unaudited)                                  5

             Consolidated Statements of Cash Flows - for
                  the six months ended July 31, 1996
                  and 1995 (Unaudited)                                       6

             Notes to Consolidated Financial Statements
                  (Unaudited)                                              7-9


Item 2.      Management's Discussion and Analysis of
             Financial Condition and Results of Operations               10-13



PART II - OTHER INFORMATION

Item 4.      Submission of Matters to a Vote of Security-Holders            14
- ------

Item 6.      Exhibits and Reports on Form 8-K                               15
- ------       --------------------------------

             (a)  Exhibits

             (b)  Reports on Form 8-K








                                      - 2 -
<PAGE>
PART I.  FINANCIAL INFORMATION
ITEM I.  FINANCIAL STATEMENTS

                         TIFFANY & CO. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                    (in thousands, except per share amounts)
<TABLE>
<CAPTION>


                                                                                    July 31,     January 31,            July 31,
                                                                                        1996            1996              1995*
                                                                                  ----------     -----------          ----------
                                                                                 (Unaudited)                         (Unaudited)
<S>                                                                               <C>               <C>                 <C>    
ASSETS

Current assets:
Cash and short-term investments                                                     $ 20,125         $ 81,966           $ 30,655
Accounts receivable, less allowances
  of $5,697,$5,698 and $5,246                                                         65,839           80,084             53,416
Inventories                                                                          365,676          311,252            299,698
Deferred income taxes                                                                  8,817            8,060              5,637
Prepaid expenses                                                                      30,402           20,584             22,951
                                                                                     -------          -------            -------

Total current assets                                                                 490,859          501,946            412,357

Property and equipment, net                                                          124,742          115,214            120,449
Deferred income taxes                                                                  8,368           10,033              6,644
Other assets, net                                                                     34,614           27,064             30,577
                                                                                    --------         --------           --------

                                                                                    $658,583         $654,257           $570,027
                                                                                    ========         ========           ========


LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Short-term borrowings                                                               $ 62,203         $ 78,967           $ 55,995
Accounts payable and accrued liabilities                                             103,380          108,829             87,404
Income taxes payable                                                                     827           19,672              7,519
Merchandise and other customer credits                                                11,939           11,054              9,032
                                                                                     -------          -------             ------

Total current liabilities                                                            178,349          218,522            159,950

Long-term trade payable                                                                    -           25,688             31,103
Reserve for product return                                                             8,261           11,238             13,053
Long-term debt                                                                        98,305          101,500            101,500
Postretirement/employment benefit obligation                                          18,803           18,031             17,457
Other long-term liabilities                                                           14,683           14,900             11,924

Commitments and contingencies

Stockholders' equity:
Common Stock, $.01 par value; authorized
   60,000 shares, issued  34,405, 31,976 and 31,492                                      344              320                314
Additional paid-in capital                                                           146,484           82,460             72,798
Retained earnings                                                                    196,295          185,823            156,297
Foreign currency translation adjustments                                              (2,941)          (4,225)             5,631
                                                                                     -------          -------             ------
Total stockholders' equity                                                           340,182          264,378            235,040
                                                                                     -------          -------            -------

                                                                                    $658,583         $654,257           $570,027
                                                                                    ========         ========           ========

</TABLE>

* Reclassified for comparative purposes

                 See notes to consolidated financial statements


                                      - 3 -
<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME

                                   (Unaudited)

                    (in thousands, except per share amounts)

<TABLE>
<CAPTION>

                                                                                   For the                               For the
                                                                        Three Months Ended                      Six Months Ended
                                                                                  July 31,                              July 31,
                                                                      --------------------                  --------------------
                                                                     1996             1995                1996              1995
                                                                     ----             ----                ----              ----

<S>                                                              <C>              <C>                 <C>               <C>     
Net sales                                                        $202,763         $184,682            $383,504          $334,826

Cost of goods sold                                                 95,881           88,264             183,256           161,045
                                                                 --------         --------            --------          --------

Gross profit                                                      106,882           96,418             200,248           173,781

Selling, general and administrative
  expenses                                                         89,561           83,489             170,301           153,761
Provision for uncollectible accounts                                  443              362                 791               696
                                                                 --------         --------            --------          --------

Income from operations                                             16,878           12,567              29,156            19,324

Other expenses, net                                                 2,360            3,222               5,700             6,183
                                                                 --------          -------             -------           -------

Income before income taxes                                         14,518            9,345              23,456            13,141

Provision for income taxes                                          6,272            4,037              10,133             5,673
                                                                 --------          -------            --------           -------

Net income                                                       $  8,246         $  5,308            $ 13,323          $  7,468
                                                                 ========         ========            ========          ========

Net income per share:

Primary                                                          $   0.24         $   0.17            $   0.39          $   0.23
                                                                 ========         ========            ========          ========

Fully diluted                                                    $   0.24         $   0.17            $   0.39          $   0.23
                                                                 ========         ========            ========          ========


Weighted average number of common shares:

Primary                                                            34,715           31,924              34,058            31,824

Fully diluted                                                      35,688           33,878              35,541            33,854


</TABLE>


                 See notes to consolidated financial statements.
                                      
                                     - 4 -
<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES

                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                   (Unaudited)
                                 (in thousands)
<TABLE>
<CAPTION>

                                                                                                          Foreign
                                         Total         Common  Stock     Additional                      Currency
                                  Stockholders'        -------------        Paid-In        Retained   Translation
                                        Equity         Shares Amount        Capital        Earnings   Adjustments
                                  ------------         ------ ------     ----------        --------   -----------
       

<S>                                   <C>              <C>      <C>         <C>            <C>            <C>     
BALANCES, January 31, 1996            $264,378         15,988   $160        $82,620        $185,823       $(4,225)

Two-for-one stock split                     -          16,195    162           (162)              -            -

Issuance of Common Stock                 1,000             18      -          1,000               -            -

Exercise of stock options                6,809            189      2          6,807               -            -

Tax benefit from exercise of
 stock options                           1,303              -      -          1,303               -            -

Cash dividends on Common Stock          (1,131)             -      -              -          (1,131)           -

Foreign currency translation
 adjustments                               638              -      -              -               -          638

Net income                               5,077              -      -              -           5,077            -
                                      --------         ------    ----        -------        --------       -------
BALANCES, April 30, 1996               278,074         32,390    324         91,568         189,769        (3,587)
                                      ========         ======    ====        =======        ========       =======

Final stock adjustment to reflect
actual two-for-one stock split             -            1,002     10            (10)              -            -

Exercise of stock options                4,151            136      1          4,150               -            -

Tax benefit from exercise of
 stock options                           2,442              -      -          2,442               -            -

Conversion of Convertible
Subordinated Debentures                 49,084            877      9         49,075               -            -

Bond fees relating to the
conversion of Convertible
Subordinated Debentures                   (741)             -      -           (741)              -            -

Cash dividends on Common Stock          (1,720)             -      -              -          (1,720)           -

Foreign currency translation
adjustments                                646              -      -              -               -           646

Net income                               8,246              -      -              -           8,246            -
                                      --------         ------   ----       --------        --------       --------
BALANCES, July 31, 1996               $340,182         34,405   $344       $146,484        $196,295       $(2,941)
                                      ========         ======   ====       ========        ========       ========

</TABLE>

                 See notes to consolidated financial statements
                                     
                                      - 5 -
<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (in thousands)
<TABLE>
<CAPTION>

                                                                                     For the          
                                                                            Six Months Ended          
                                                                                     July 31,
                                                                         --------------------
                                                                           1996         1995*         
                                                                         ----------  --------         
<S>                                                                       <C>        <C>              
Cash Flows From Operating Activities:                                                                 
  Net income                                                               $ 13,323  $ 7,468          
  Adjustments to reconcile net income to net cash                                                     
   (used in)/provided by operating activities:                                                                      
    Depreciation and amortization                                            10,390    9,037          
    Provision for uncollectible accounts                                        791      696          
    Reduction in reserve for product return                                  (2,977)     (50)         
    Provision for inventories                                                 2,991    1,310          
    Deferred income taxes                                                       887   (1,613)         
    Income tax receivable                                                         -    7,925          
    (Gain)/loss on disposal of fixed assets                                     (17)     609          
    Provision for postretirement/employment benefits                            772      876          
    (Increase)/decrease in assets and increase/ (decrease) in liabilities:           
    Accounts receivable                                                      12,074   10,198          
    Inventories                                                             (56,312) (16,610)         
    Prepaid expenses                                                        (10,288)  (4,999)         
    Other assets, net                                                        (8,740)   1,354          
    Accounts payable                                                         (2,782)   5,213          
    Accrued liabilities                                                      (1,892)      35          
    Income taxes payable                                                    (18,879)  (6,620)         
    Merchandise and other customer credits                                      885      503          
    Other long-term liabilities                                                 357      229          
                                                                            -------   ------          
  Net cash (used in)/provided by operating activities                       (59,417)  15,561          
                                                                                                      
                                                                                                      
Cash Flows From Investing Activities:                                                                 
  Capital expenditures                                                      (18,904) (15,903)         
  Proceeds from sale of fixed assets                                             19       82          
  Proceeds from lease incentives                                              1,590        -          
                                                                            -------- -------          
  Net cash used in investing activities                                     (17,295) (15,821)         
                                                                            -------- -------         
                                                                                                      
Cash Flows From Financing Activities:                                                                 
  Decrease in short-term borrowings                                         (17,053) (11,736)         
  Prepayment of long-term trade payable                                     (25,649)       -          
  Increase in long-term debt                                                 45,719        -          
  Proceeds from exercise of stock options                                    10,960      344          
  Tax benefit from exercise of stock options                                  3,745      192          
  Cash dividends on Common Stock                                             (2,851)  (2,203)         
                                                                            -------  -------         
                                                                                                      
  Net cash provided by/(used in) financing activities                        14,871  (13,403)         
                                                                                                      
Net decrease in cash and short-term investments                             (61,841) (13,663)         
  Cash and short-term investments at beginning of year                       81,966   44,318          
                                                                                                      
  Cash and short-term investments at end of six                                                       
    months                                                                  $20,125  $30,655          
                                                                            =======  =======          
                                                                                                      
Supplemental Disclosure of Cash Flow Information:                                                     
  Cash paid during the six months for:                                                                
    Interest expense                                                        $ 7,402  $ 6,365          
                                                                            =======  =======          
                                                                                                      
    Income taxes (Net of $7,925 Federal income tax refund in 1995)          $25,353  $ 5,678          
                                                                            =======  =======          
                                                                                                      
Supplemental Schedule of Non-Cash Investing and                                                       
 Financing Activities:                                                                                
   Conversion of Subordinated Debentures to Equity                          $48,343 $      -
                                                                            =======  =======
   Issuance of Common Stock for the Employee Profit
   Sharing and Retirement Savings Plan                                     $ 1,000  $   598 
                                                                            =======  =======          
</TABLE>                                                                 

*Reclassified for comparative purposes

                 See notes to consolidated financial statements
                                      
                                     - 6 -
<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)



1.    CONSOLIDATED FINANCIAL STATEMENTS

      The accompanying consolidated financial statements include the accounts of
      Tiffany & Co. and all  majority-owned  domestic  and foreign  subsidiaries
      (the "Company").  All material intercompany balances and transactions have
      been  eliminated.  The statements are without audit and, in the opinion of
      management,  include all adjustments  (which include only normal recurring
      adjustments  except for the  adjustment  necessary as a result of the LIFO
      method  of  inventory  valuation,  which  is based  on  assumptions  as to
      inflation rates and projected fiscal year-end  inventory levels) necessary
      to present fairly the Company's financial position as of July 31, 1996 and
      the  results  of  operations  and  cash  flows  for  the  interim  periods
      presented.  The  audited  financial  statements  for  January 31, 1996 are
      derived from the audited  financial  statements  which are included in the
      Company's Form 10-K filing, but do not include all disclosures required by
      generally accepted accounting principles.

      Since the  Company's  business is seasonal,  with a higher  proportion  of
      sales and income  generated in the last  quarter of the fiscal  year,  the
      results of operations for the three and six months ended July 31, 1996 and
      1995 are not  necessarily  indicative  of the results of the entire fiscal
      year.

2.    INVENTORIES

      Inventories  at July 31,  1996,  January  31,  1996 and July 31,  1995 are
      summarized as follows:

                                 July 31,    January 31,         July 31,
      (in thousands)                 1996           1996             1995
      --------------             --------    -----------         --------

      Finished goods             $300,604       $257,344         $247,910
      Raw materials                58,983         48,366           48,509
      Work in process              10,478          7,217            6,482
                                  -------        -------          -------
                                  370,065        312,927          302,901
      Reserves                     (4,389)        (1,675)          (3,203)
                                  -------        -------          -------
                                 $365,676       $311,252         $299,698
                                 ========       ========         ========


      At July 31,  1996,  January  31,  1996 and  July  31,  1995  $276,120,000,
      $229,300,000 and  $205,829,000,  respectively,  of inventories were valued
      using  the  LIFO  method.   The  excess  of  such  inventories  valued  at
      replacement   cost  over  the  value   based  upon  the  LIFO  method  was
      approximately  $13,506,000,  $11,870,000 and $11,070,000 at July 31, 1996,
      January  31,  1996 and July 31,  1995,  respectively.  The LIFO  valuation
      method had the effect of decreasing  net income by $0.01 per share for the
      three month periods ended July 31, 1996 and 1995,  respectively.  The LIFO
      valuation  method  had the  effect of  decreasing  net income by $0.03 and
      $0.02 per share for the six month  periods  ended July 31,  1996 and 1995,
      respectively.

                                      - 7 -


<PAGE>





3.    EARNINGS PER SHARE

      Primary  earnings  per common  share is computed by dividing net income by
      the  weighted  average  number of shares  outstanding  during the  period,
      including dilutive stock options.  Fully diluted earnings per common share
      is computed by dividing net income, after giving effect to the elimination
      of interest expense and bond amortization  fees, net of income tax effect,
      applicable to the  convertible  subordinated  debentures,  by the weighted
      average number of shares outstanding, including dilutive stock options and
      the  assumed  conversion  of the  subordinated  debentures  using  the "if
      converted" method.

4.    LONG TERM DEBT

      In the first  quarter of 1996,  the  Company  borrowed  yen  5,000,000,000
      ($46,805,000)  from a lender  in Japan.  The loan has a 15-year  term at a
      rate of 4.50%. The proceeds were used for working capital and construction
      costs  associated with the Company's  flagship store in Tokyo which opened
      in May 1996, as well as to reduce  short-term  indebtedness  in Japan.  

      On  June  24,  1996  (the   "Redemption   Date"),   the  Company  redeemed
      approximately  $900,000 of Tiffany's  $50,000,000  principal amount 6-3/8%
      Convertible  Subordinated  Debentures  Due 2001  (the  "Debentures").  The
      remaining  $49,100,000 of the Debentures were converted into shares of the
      Company's  Common Stock at the option of the holders.  In accordance  with
      the terms of the  Debentures,  the  redemption  price was 101  percent  of
      principal amount, subject to conversion of principal at the rate of $28.00
      per share (adjusted to reflect the two-for-one  stock split in July 1996).
      The right of conversion expired at the close of business on the Redemption
      Date.

5. FINANCIAL HEDGING INSTRUMENTS

      In accordance with the Company's foreign currency hedging program, at July
      31, 1996, the Company had  outstanding  purchased put options  maturing at
      various dates through January 23, 1998,  giving it the right,  but not the
      obligation,  to sell  yen  10,709,000,000  for  dollars  at  predetermined
      contract-exchange  rates.  The deferred  unrealized  loss on the Company's
      purchased  put options was not  material at July 31,  1996.  If the market
      yen/dollar-exchange  rates at maturity are below the contract  rates,  the
      Company will allow the options to expire.  

      At July 31, 1996, the Company also had  $9,882,000 of outstanding  forward
      exchange  yen contracts  which matured on August 26, 1996. These contracts
      were purchased to support inventory  purchases for the Company's  business
      in Japan. There were no material outstanding forward exchange contracts at
      July 31, 1995.

6.    COMMON STOCK

      On May 16, 1996, the  stockholders  approved an amendment to the Company's
      Restated  Certificate  of  Incorporation  to increase the number of common
      shares authorized from 30,000,000 to 60,000,000.



                                      - 8 -

<PAGE>



6.    (COMMON STOCK CONT.)

      On May 16, 1996,  the Board of Directors  declared a two-for-one  split of
      the Company's Common Stock,  effected in the form of a share  distribution
      (stock  dividend) paid on July 23, 1996 to  stockholders of record on June
      28,  1996.  Stock  options  and per share  data  have  been  retroactively
      adjusted to reflect the split.

7.    SUBSEQUENT EVENT

      On August 14,  1996,  Tiffany's  Board of  Directors  declared a quarterly
      dividend of $0.05 per common share.  This dividend will be paid on October
      10, 1996 to stockholders of record on September 20, 1996.












































                                      - 9 -

<PAGE>
PART I.FINANCIAL INFORMATION
Item 2.MANAGEMENT'S DISCUSSION AND ANALYSIS OF
       FINANCIAL CONDITION AND RESULTS OF OPERATIONS


RESULTS OF OPERATIONS

The Company operates three channels of distribution: U.S. Retail includes retail
sales in Company-operated  stores in the U.S. and wholesale sales to independent
retailers   in   the   Americas;    Direct    Marketing    includes    corporate
(business-to-business)  and catalog sales in the U.S.; and International  Retail
includes retail sales through  Company-operated stores and boutiques,  corporate
sales,  and wholesale  sales to independent  retailers and  distributors  in the
Asia-Pacific region, Europe, Canada and the Middle East.

Net sales in the three months ended July 31, 1996 (second quarter) increased 10%
over  1995's  second  quarter.  Net sales in the six months  ended July 31, 1996
(first  half)  rose 15%  over  1995's  first  half.  Net  sales  by  channel  of
distribution were as follows:

                           Three months            Six months
                           ended July 31,          ended July 31,
                          -------------------   ------------------
(in thousands)               1996       1995       1996       1995
- --------------------      --------   --------   --------  --------
U.S. Retail               $ 92,499   $ 82,140   $172,895  $143,909
Direct Marketing            22,108     20,357     41,026    39,120
International Retail        88,156     82,185    169,583   151,797
                          --------   --------   --------  --------
                          $202,763   $184,682   $383,504  $334,826
                          ========   ========   ========  ========

U.S.  Retail sales increased 13% in the second quarter and 20% in the first half
over the corresponding 1995 periods.  U.S. comparable store sales rose 6% in the
second  quarter  and 12% in the  first  half.  U.S.  Retail  sales  growth  also
benefitted from the addition of three new stores that opened in the past year --
in Short  Hills,  New Jersey  (September  1995),  King of Prussia,  Pennsylvania
(November 1995) and Chevy Chase,  Maryland (May 1996).  Comparable  retail sales
growth was primarily due to an increase in the number of transactions  generated
by a combination of  local-resident  customers and foreign  tourists.  Increases
were also achieved in the Company's wholesale trade and fragrance businesses.

Direct  Marketing  sales rose 9% in the second quarter and 5% in the first half.
Catalog sales  increased 11% in both the second quarter and first half primarily
due to an increased number of orders. Corporate sales increased 7% in the second
quarter and 1% in the first half.  Improved  corporate sales  performance in the
second  quarter was due to a higher  number of orders and an  increased  average
order  size.  In order to  increase  U.S.  market  penetration,  the Company has
established a corporate division presence in 11 additional U.S. markets in 1996.
However,  management  believes that its  corporate  customers  remain  generally
cautious in their  spending  and, as such,  that the sales  environment  remains
challenging.

International  Retail sales  increased  7% in the second  quarter and 12% in the
first  half.  Sales  growth  occurred  in  each of the  Company's  international
regions: Asia-Pacific,  Europe, Canada and the Middle East. Specifically,  sales
in  local-currency  in Japan rose 24% in the second quarter and 22% in the first
half. However,  when translated into U.S. dollars,  these  yen-denominated sales
increases were offset by the effect of a weakening of the yen against the dollar
in comparison to 1995. Comparable store sales in Japan in local currency rose 7%
in the second quarter and 13% in the first half. The Company opened its flagship
store on the Ginza in Tokyo in the second  quarter;  

                                     - 10 -
<PAGE>



although  comparable  sales growth was  adversely  affected in several  existing
department-store  boutiques  in Tokyo,  total sales in Tokyo were  substantially
above 1995 levels.  In Europe,  comparable  store sales in local currencies rose
27% in the  second  quarter  and 25% in the  first  half due to  improved  sales
performance in each country.

The Company's  reported sales and earnings  results benefit from a strengthening
Japanese yen and are adversely  affected by a  strengthening  U.S.  dollar.  The
Company  maintains a foreign currency  hedging program for merchandise  purchase
transactions  initiated  from  Japan in order to reduce the  potential  negative
impact on the Company's financial results of a significant  strengthening of the
U.S.  dollar  against the yen.  At July 31,  1996,  the Company had  outstanding
purchased put options maturing at various dates through January 23, 1998, giving
it the right, but not the obligation,  to sell yen 10,709,000,000 for dollars at
predetermined  contract-exchange  rates.  The  deferred  unrealized  loss on the
Company's purchased put options was not material at July 31, 1996. If the market
yen/dollar-exchange  rates at maturity are below the contract rates, the Company
will allow the options to expire. In addition, at July 31, 1996, the Company had
$9,882,000  of  outstanding  forward  exchange yen  contracts,  which matured on
August 26, 1996,  purchased to support  inventory  purchases  for the  Company's
business in Japan. There were no material outstanding forward exchange contracts
at July 31, 1995.

Gross margin  (gross  profit as a  percentage  of net sales) was 52.7% in 1996's
second quarter and 52.2% in the first half, compared with 52.2% and 51.9% in the
respective 1995 periods. The modest year-over-year increases primarily reflected
favorable shifts in sales mix toward the Company's retail businesses and product
categories that achieve gross margins above the total company average.

Operating  expenses  (selling,  general  and  administrative  expenses  and  the
provision for uncollectible accounts) increased 7% and 11% in the second quarter
and first  half.  The  increases  were  largely  due to  incremental  occupancy,
staffing and marketing  expenses  related to the Company's  worldwide  expansion
program, as well as to sales-related variable expenses.  Also, the reported rate
of operating  expense  growth in the second quarter and first half was moderated
due to the effect of  translating  yen-denominated  expenses into dollars.  As a
percentage of net sales,  operating expenses of 44.4% and 44.6% in 1996's second
quarter and first half were lower than  prior-year  periods by 1.0 point and 1.5
points.

As a result of the above factors, the Company's income from operations increased
34% in the second  quarter and 51% in the first half.  Operating  margin (income
from operations as a percentage of net sales) in the second quarter increased to
8.3% from 6.8% and in the first half rose to 7.6% from 5.8%.

Other  expenses,  net in the  second  quarter  were  lower  than the prior  year
primarily  due  to  reduced  interest  expense  related  to the  conversion  and
redemption in June 1996 of the Company's  $50,000,000  principal amount,  6-3/8%
Convertible Subordinated Debentures Due 2001.

Net  income in the  second  quarter  rose 55% and net  margin  (net  income as a
percentage  of net sales)  increased to 4.1% from 2.9%.  Net income in the first
half rose 78% and net margin rose to 3.5% from 2.2%.

                                     - 11 -
<PAGE>





FINANCIAL CONDITION

Management  believes  that the  Company's  financial  condition at July 31, 1996
provides sufficient liquidity and resources to support current business activity
and planned expansion.  Working capital and the corresponding current ratio were
$312,510,000 and 2.8:1 at July 31, 1996 compared with  $283,424,000 and 2.3:1 at
January 31, 1996.  Accounts  receivable of $65,839,000 at July 31, 1996 were 18%
lower than at January  31,  1996 due to strong,  as well as  seasonally-related,
collection  performance.  Inventories  (representing  the largest  component  of
working  capital and assets) were  $365,676,000  at July 31, 1996, or 17% higher
than at  January  31,  1996.  The  increase  was  primarily  due to  merchandise
purchases to support  sales  growth,  new stores  (including  the  Company's new
flagship  store in Tokyo,  Japan)  and  expanded  product  offerings.  Inventory
turnover  was 1.0 times at April 30, 1996 and January 31,  1996.  The  Company's
ongoing objective is to improve  inventory  performance  through:  refinement of
worldwide replenishment systems; focus on the specialized disciplines of product
development, assortment planning and inventory management; improved presentation
and  management  of display  inventories  in each store;  assortment  editing by
product  category;  and a  time-phased  program  of  improvements  in  warehouse
management and supply chain logistics.

Capital  expenditures  were  $18,904,000  in 1996's  first  half  compared  with
$15,903,000  in the first  half of 1995.  On the  basis of  current  plans,  the
Company  expects  capital  expenditures  in  fiscal  1996  to  be  approximately
$42,000,000  compared with $26,455,000 in fiscal 1995. The increase is primarily
related to the opening of new retail stores (particularly the Company's flagship
store in Tokyo,  Japan),  expansion of administrative  and office facilities and
costs    associated   with   development   of   the   Company's   new   customer
service/distribution center in Parsippany, New Jersey.

The Company incurred a net cash outflow from operating activities of $59,417,000
in 1996's  first half  compared  with an inflow of  $15,561,000  in 1995's first
half. The increased cash outflow was largely due to higher  inventory  purchases
compared with 1995's first half. Net-debt  (short-term  borrowings and long-term
debt, less cash and short-term  investments)  and the ratio of net-debt to total
capital (net-debt and stockholders' equity) was $140,383,000 and 29% at July 31,
1996  compared  with  $98,501,000  and 27% at January 31, 1996.  The increase in
net-debt was necessary to support working capital increases.  It is management's
goal,  on an annual  basis,  to generate cash flow that is sufficient to finance
the Company's business activities and planned expansion.

In  the  first  quarter  of  1996,  the  Company   borrowed  yen   5,000,000,000
($46,805,000)  from a lender in Japan.  The loan has a 15-year term at a rate of
4.50%.  The  proceeds  were used for  working  capital  and  construction  costs
associated with the Company's  flagship store in Tokyo which opened in May 1996,
as well as to reduce short-term  indebtedness in Japan. The Company also prepaid
a long-term trade payable of yen 2,750,000,000 ($25,807,000) which was due on or
before February 28, 1998, and which related to certain  merchandise  repurchased
in 1993 as part of the Company's realignment of its Japan business.

On June 24, 1996 (the "Redemption  Date"),  the Company  redeemed  approximately
$900,000  of  Tiffany's   $50,000,000   principal   amount  6-3/8%   Convertible
Subordinated  Debentures Due 2001 (the "Debentures").  The remaining $49,100,000
of the Debentures  were  converted into shares of the Company's  Common Stock at
the option of the holders.  In accordance with the terms of the Debentures,  the
redemption price was 101 percent of principal  amount,  subject to conversion of
principal at the rate of $28.00 per share  (adjusted to reflect the  two-for-one
stock  split in July  1996).  The right of  conversion  expired  at the close of
business on the Redemption Date.
                                     
                                     - 12 -
<PAGE>





The Company's sources of working capital are internally generated cash flows and
funds available under a five-year,  $130,000,000  multicurrency revolving credit
facility  established  in June  1995.  Management  anticipates  that  internally
generated cash flows and funds  available  under the revolving  credit  facility
will  be  sufficient  to  support  the  Company's  planned  worldwide   business
expansion,  as well as seasonal  working capital  increases  typically  required
during the third and fourth quarters of each year.

The Company's business is seasonal in nature,  with the fourth quarter typically
representing a proportionally  greater  percentage of annual sales,  income from
operations and cash flow. Management expects such seasonality to continue in the
future.  
                                     - 13 -
<PAGE>
PART II.    OTHER INFORMATION

Item 4.     Submission of Matters to a Vote of Security-Holders

At Registrant's  Annual Meeting of Stockholders held on May 16, 1996 each of the
nominees  listed below was elected a director of Registrant to hold office until
the next  annual  meeting of the  stockholders  and until his or her  respective
successor has been elected and qualified. Tabulated with the name of each of the
nominees  elected is the number of Common  shares cast for each  nominee and the
number of Common shares  withholding  authority to vote for each nominee.  There
were no  broker  non-votes  or  abstentions  with  respect  to the  election  of
directors.

      Nominee                 Voted For   Withholding Authority

      William R. Chaney       14,666,664        98,728
      Jane Dudley             14,661,585       103,807
      Samuel L. Hayes III     13,992,328       773,064
      Michael J. Kowalski     14,666,338        99,054
      Charles K. Marquis      14,666,628        98,764
      James E. Quinn          14,664,688       100,704
      Yoshiaki Sakakura       13,988,442       776,950
      William A. Shutzer      14,666,728        98,664
      Geraldine Stutz         14,665,780        99,612

At such meeting,  the  stockholders  approved an amendment to the Company's 1986
Stock  Option Plan to increase by 500,000 the number of shares of the  Company's
Common  Stock  available  for  issuance  under that Plan.  With  respect to such
amendment,  12,479,377 shares were voted to approve, 2,174,453 shares were voted
against,  and 111,562 shares  abstained  from voting.  There were no broker non-
votes with respect to the approval of the amendment to the Company's  1986 Stock
Option Plan.

In addition,  the  stockholders  approved the  appointment  of Coopers & Lybrand
L.L.P.  as  independent accountants of  the  Company's   fiscal  1996  financial
statements.  With respect to such  appointment,  14,696,619 shares were voted to
approve,  55,785 shares were voted  against,  and 12,988 shares  abstained  from
voting.  There were no broker  non-votes  with  respect to the  approval  of the
appointment of Coopers & Lybrand L.L.P.

The  stockholders   also  approved  an  amendment  to  the  Company's   Restated
Certificate  of  Incorporation  to increase from  30,000,000  to 60,000,000  the
number  of shares  of  Common  Stock,  $.01 par  value,  which  the  Company  is
authorized to issue. With respect to such approval, 13,914,324 shares were voted
to approve, 836,846 were voted against, and 14,022 shares abstained from voting.
There were 200 broker non-votes with respect to the approval of the amendment to
the Company's Restated Certificate of Incorporation.















                                     - 14 -

<PAGE>

Item 6.   Exhibits and Reports on Form 8-K

     (a)  Exhibits

          11        Statement re Computation of Per Share Earnings.

     (b)  Reports on Form 8-K

          NONE

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                          TIFFANY & CO.
                                          (Registrant)


Date: September 12, 1996            By:  /s/ James N. Fernandez
                                        ------------------------------------
                                         James N. Fernandez
                                         Senior Vice President - Finance
                                         and Chief Financial Officer
                                         (principal financial officer)





































                                     - 15 -


<PAGE>


                                 EXHIBIT INDEX



Exhibit Number     Description                                             Page
- --------------     --------------------------------------------------      ----

         11        Statement re Computation of Per Share Earnings.           17























































                                    - 16 -


Item 6.                      TIFFANY & CO. AND SUBSIDIARIES
EXHIBIT 11            STATEMENT RE COMPUTATION OF PER SHARE EARNINGS
                      ----------------------------------------------
                                   (Unaudited)
                      (in thousands, except per share data)
<TABLE>
<CAPTION>

                                                                               Three Months Ended                   Six Months Ended
                                                                       July 31,          July 31,          July 31,         July 31,
                                                                           1996              1995              1996             1995
                                                                      ----------       ----------        ----------        ---------
<S>                                                                     <C>               <C>               <C>               <C>   
                                                     
PRIMARY EARNINGS PER SHARE:

Net income on which primary
   earnings per share are based                                         $ 8,246           $ 5,308           $13,323           $7,468
                                                                         ======            ======            ======           ======

Weighted average number of
 common shares                                                           33,448            31,504            32,853           31,480

  Add:
    Weighted average effect of the
    exercise of stock options                                             1,267               420             1,205              344
                                                                         ------            ------            ------           ------

Weighted average number of shares on
 which primary earnings are based                                        34,715            31,924            34,058           31,824
                                                                         ======            ======            ======           ======

Primary net income per common share                                      $ 0.24            $ 0.17            $ 0.39          $  0.23
                                                                         ======            ======            ======           ======
FULLY DILUTED EARNINGS PER SHARE:

Net income on which primary earnings
  per share are based                                                   $ 8,246           $ 5,308          $ 13,323          $ 7,468

  Add:
   Interest and fees on convertible
   subordinated debt, net of
   applicable income taxes                                                  229               428               682              870
                                                                           ----            ------            ------            -----

Net income on which fully diluted
  earnings per share are based                                          $ 8,475           $ 5,736           $14,005          $ 8,338
                                                                        =======           =======           =======          =======
FULLY DILUTED EARNINGS PER SHARE:
Weighted average number of common shares
  on which fully diluted earnings are based                              34,715            32,092            34,162           32,068

  Add:
   Shares assumed upon conversion
   of convertible debt, using the
   "if converted" method                                                    973             1,786             1,379            1,786
                                                                        -------           -------            ------            -----

Weighted average number of shares
 used in calculating fully diluted
 earnings per share                                                      35,688            33,878            35,541           33,854
                                                                        =======           =======           =======          =======

Fully diluted net income per common share                               $  0.24           $  0.17           $  0.39          $  0.23
                                                                        =======           =======           =======          =======
</TABLE>

                                     - 17 -

<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                  1,000
       
<S>                             <C>
<PERIOD-TYPE>                 6-MOS
<FISCAL-YEAR-END>             JAN-31-1997
<PERIOD-START>                MAY-01-1996
<PERIOD-END>                  JUL-31-1996
<CASH>                        20,125
<SECURITIES>                  0
<RECEIVABLES>                 66,048
<ALLOWANCES>                  (2,927)
<INVENTORY>                   365,676
<CURRENT-ASSETS>              490,859
<PP&E>                        195,619
<DEPRECIATION>                (70,877)
<TOTAL-ASSETS>                658,583
<CURRENT-LIABILITIES>         178,349
<BONDS>                       0
         0
                   0
<COMMON>                      344
<OTHER-SE>                    339,838
<TOTAL-LIABILITY-AND-EQUITY>  658,583
<SALES>                       202,763
<TOTAL-REVENUES>              202,763
<CGS>                         95,881
<TOTAL-COSTS>                 185,885
<OTHER-EXPENSES>              2,360
<LOSS-PROVISION>              443
<INTEREST-EXPENSE>            2,518
<INCOME-PRETAX>               14,518
<INCOME-TAX>                  6,272
<INCOME-CONTINUING>           8,246
<DISCONTINUED>                0
<EXTRAORDINARY>               0
<CHANGES>                     0
<NET-INCOME>                  8,246
<EPS-PRIMARY>                 0.24
<EPS-DILUTED>                 0.24
        

</TABLE>


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