PRICING SUPPLEMENT NO. 28 Rule 424(b)(2)
TRADE DATE September 6, 1996 Registration No.
33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number:
89350L GY 2
$3,000,000,00
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
Floating Rate Note ( ) 8.00% Fixed Rate
Note(X)
Senior Medium-Term Note (X) Subordinated
Medium-Term Note( )
Principal Amount: $25,000,000.00 Issue Price: 100%
Original Issue Date: Sept. 20, 1996 Specified Currency:
U.S. Dollars
Interest Accrual Date: Sept. 20, 1996 Maturity Date:
September 20, 2011
Interest Rate: 8.00% per annum
Redemption Date(s): At the option of the New
Notice of
Company, in whole, on the Interest Maturity
Renewal
Payment date occurring on Sept. 20, 1999 Date(s):
Date(s):
and each Interest Payment Date occurring
in March or September thereafter upon at
least 30 calendar days prior notice.
Redemption Price(s): 100%
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment
Period: Monthly
Repayment Price(s): N/A Interest Payment
Dates:
20th of each
month
commencing
October 20, 1996
Original Issue Discount
Note: ( ) Yes (X) No
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security:
(X)Yes ( )
Initial Accrual Period OID: N/A Exchange Rate
Agent: N/A
Method Used to Determine Historical Exchange
Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or
minus): N/A
Initial Interest Rate: N/A Spread Multiplier:
N/A
Index Maturity: N/A Maximum Interest
Rate: N/A
Base Rate(s): N/A Minimum Interest
Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate
Agent: N/A
( ) LIBOR Reuters
( ) LIBOR Name of Agent:
Smith Barney Inc.
Index Currency: U.S. Dollars Agent's Discount or
Interest Reset Period: N/A Commission: none
Interest Reset Dates: N/A Net Proceeds to Co:
$25,000,000.00
( ) Agent is acting as Agent for the sale of Notes by the Company
at a price
to the public of ( ) 100% of Principal Amount ( ) ____% of
Principal Amount
(X) Agent is purchasing Notes from the Company as Principal at
100% of the
principal amount for resale to investors and other purchasers at:
( ) a fixed
initial public offering price of 100% of the principal amount; (
) a fixed
initial public offering price of____% of the principal amount;
(X) varying
prices relating to prevailing market prices at time of resale to
be determined
by Agent.
Additional Terms: Interest rates offered by the Company with
respect to the
Notes sold under its Medium-Term Note Program may differ
depending upon, among
other things, the aggregate principal amount of Notes purchased
in any single
transaction.
For the purposes of the Notes offered hereby, Smith Barney Inc.
has been
appointed as an Agent.
