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PRICING SUPPLEMENT NO. 30 Rule 424(b)(2)
TRADE DATE December 2, 1996 Registration No. 33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number: 89350L HA 3
$3,000,000,00
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
Floating Rate Note ( ) 6.04% Fixed Rate Note(X)
Senior Medium-Term Note (X) Subordinated Medium-Term Note( )
Principal Amount: $25,000,000.00 Issue Price: 100%
Original Issue Date: Dec. 5, 1996 Specified Currency: U.S. Dollars
Interest Accrual Date: Dec. 5, 1996 Maturity Date: December 6, 1999
Interest Rate: 6.04% per annum
Redemption Date(s): N/A New Notice of
Maturity Renewal
Date(s): Date(s):
Redemption Price(s): 100%
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment Period:
Semi-annual
Repayment Price(s): N/A Interest Payment Dates:
March 1 and September 1
commencing March 1, 1997
Original Issue Discount
Note: ( ) Yes (X) No
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security: (X)Yes ( )
Initial Accrual Period OID: N/A Exchange Rate Agent: N/A
Method Used to Determine Historical Exchange Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or minus): N/A
Initial Interest Rate: N/A Spread Multiplier: N/A
Index Maturity: N/A Maximum Interest Rate: N/A
Base Rate(s): N/A Minimum Interest Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate Agent: N/A
( ) LIBOR Reuters
( ) LIBOR Name of Agent: J.P. Morgan Sec.
Index Currency: U.S. Dollars Agent's Discount or
Interest Reset Period: N/A Commission: $87,500.00
Interest Reset Dates: N/A Net Proceeds to Co: $24,912,500.00
(X) Agent is acting as Agent for the sale of Notes by the Company at a price to
the public of (X) 100% of Principal Amount ( ) ____% of Principal Amount
( ) Agent is purchasing Notes from the Company as Principal at 100% of the
principal amount for resale to investors and other purchasers at: ( ) a fixed
initial public offering price of 100% of the principal amount; ( ) a fixed
initial public offering price of____% of the principal amount;( ) varying
prices relating to prevailing market prices at time of resale to be
determined by Agent.
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