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PRICING SUPPLEMENT NO. 31 Rule 424(b)(2)
TRADE DATE December 2, 1996 Registration No.
33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number:
89350L HB 1
$3,000,000,00
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
Floating Rate Note ( ) 6.00% Fixed Rate
Note(X)
Senior Medium-Term Note (X) Subordinated
Medium-Term Note( )
Principal Amount: $7,000,000.00 Issue Price: 99.964%
Original Issue Date: Dec. 5, 1996 Specified Currency:
U.S. Dollars
Interest Accrual Date: Dec. 5, 1996 Maturity Date:
December 6, 1999
Interest Rate: 6.00% per annum
Redemption Date(s): N/A New Notice
of
Maturity Renewal
Date(s): Date(s):
Redemption Price(s): 100%
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment
Period:
Semi-annual
Repayment Price(s): N/A Interest Payment
Dates:
June 15 and
December 15
commencing June 15, 1997
Original Issue Discount
Note: ( ) Yes (X) No
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security:
(X)Yes ( )
Initial Accrual Period OID: N/A Exchange Rate
Agent: N/A
Method Used to Determine Historical Exchange
Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or
minus): N/A
Initial Interest Rate: N/A Spread Multiplier:
N/A
Index Maturity: N/A Maximum Interest
Rate: N/A
Base Rate(s): N/A Minimum Interest
Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate
Agent: N/A
( ) LIBOR Reuters
( ) LIBOR Name of Agent: BA
Securities, Inc.
Index Currency: U.S. Dollars Agent's Discount or
Interest Reset Period: N/A Commission:
$24,500.00
Interest Reset Dates: N/A Net Proceeds to Co:
$6,972,980.00
(X) Agent is acting as Agent for the sale of Notes by the Company
at a price
to the public of ( ) 100% of Principal Amount (X) 99.964% of
Principal Amount
( ) Agent is purchasing Notes from the Company as Principal at
100% of the
principal amount for resale to investors and other purchasers at:
( ) a fixed initial public offering price of 100%
of the principal amount; ( ) a fixed initial public offering
price of____% of the principal
amount;( ) varying prices relating to prevailing market prices at
time of resale to
be determined by Agent.
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