PRICING SUPPLEMENT NO. 29 Rule 424(b)(2)
TRADE DATE September 10, 1996 Registration No.
33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number:
89350L GZ 9
$3,000,000,00
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
Floating Rate Note ( ) 7.15% Fixed Rate
Note(X)
Senior Medium-Term Note (X) Subordinated
Medium-Term Note( )
Principal Amount: $50,000,000.00 Issue Price: 100%
Original Issue Date: Sept. 13, 1996 Specified Currency:
U.S. Dollars
Interest Accrual Date: Sept. 13, 1996 Maturity Date:
September 13, 2001
Interest Rate: 7.15% per annum
Redemption Date(s): At the option of the New
Notice of
Company, in whole, on the Interest Maturity
Renewal
Payment date occurring on Sept. 13, 1999 Date(s):
Date(s):
and each Interest Payment Date occurring
in March or September thereafter upon at
least 30 calendar days prior notice.
Redemption Price(s): 100%
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment
Period:
Semi-annual
Repayment Price(s): N/A Interest Payment
Dates:
13th of each
March and September
commencing March
13, 1997 (or
modified
following business day)
Original Issue Discount
Note: ( ) Yes (X) No
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security:
(X)Yes ( )
Initial Accrual Period OID: N/A Exchange Rate
Agent: N/A
Method Used to Determine Historical Exchange
Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or
minus): N/A
Initial Interest Rate: N/A Spread Multiplier:
N/A
Index Maturity: N/A Maximum Interest
Rate: N/A
Base Rate(s): N/A Minimum Interest
Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate
Agent: N/A
( ) LIBOR Reuters
( ) LIBOR Name of Agent: UBS
Securities Inc.
Index Currency: U.S. Dollars Agent's Discount or
Interest Reset Period: N/A Commission: N/A
Interest Reset Dates: N/A Net Proceeds to Co:
$49,775,000.00
( ) Agent is acting as Agent for the sale of Notes by the Company
at a price
to the public of ( ) 100% of Principal Amount ( ) ____% of
Principal Amount
(X) Agent is purchasing Notes from the Company as Principal at
100% of the
principal amount for resale to investors and other purchasers at:
( ) a fixed
initial public offering price of 100% of the principal amount; (
) a fixed
initial public offering price of____% of the principal amount;
(X) varying
prices relating to prevailing market prices at time of resale to
be determined
by Agent.
Additional Terms: Interest rates offered by the Company with
respect to the
Notes sold under its Medium-Term Note Program may differ
depending upon, among
other things, the aggregate principal amount of Notes purchased
in any single
transaction.
