PEOPLES FINANCIAL CORP \OH\
DEF 14A, 1998-12-28
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:
[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule 
        14a-6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                          Peoples Financial Corporation
                (Name of Registrant as Specified In Its Charter)

                          Peoples Financial Corporation
     (Name of Person(s) Filing Proxy Statement if Other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]     No fee required
[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         1)    Title of each class of securities to which transaction applies:

         2)    Aggregate number of securities to which transaction applies:

         3)    Per  unit  price  or other  underlying  value  of  transaction
               computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
               amount on which the filing fee is calculated  and state how it
               was determined)

         4)    Proposed maximum aggregate value of transaction:

         5)    Total fee paid:

[ ]     Fee paid previously with preliminary materials

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:

         2)       Form, Schedule or Registration Statement No.:

         3)       Filing Party:

         4)       Date Filed:


<PAGE>


                          PEOPLES FINANCIAL CORPORATION
                              211 Lincoln Way East
                              Massillon, Ohio 44646
                                 (330) 832-7441

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

     Notice is hereby  given that the 1999  Annual  Meeting of  Shareholders  of
Peoples Financial Corporation ("PFC") will be held at the main office of Peoples
Federal  Savings  and Loan  Association  of  Massillon,  211  Lincoln  Way East,
Massillon,  Ohio 44646,  on January 27,  1999,  at 2:00 p.m.,  Eastern Time (the
"Annual Meeting"),  for the following purposes, all of which are more completely
set forth in the accompanying Proxy Statement:

1.   To re-elect three directors of PFC for terms expiring in 2001;

2.   To ratify the  selection  of Grant  Thornton LLP as the auditors of PFC for
     the current fiscal year; and

3.   To  transact  such other  business as may  properly  come before the Annual
     Meeting or any adjournments thereof.

     Only  shareholders of PFC of record at the close of business on December 4,
1998,  will be entitled to receive  notice of and to vote at the Annual  Meeting
and at any adjournments thereof.  Whether or not you expect to attend the Annual
Meeting,  we urge you to consider the accompanying Proxy Statement carefully and
to SIGN,  DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT YOUR SHARES MAY BE
VOTED IN ACCORDANCE  WITH YOUR WISHES AND THE PRESENCE OF A QUORUM AT THE ANNUAL
MEETING MAY BE ASSURED. The giving of a proxy does not affect your right to vote
in person in the event you attend the Annual Meeting.


                                             By Order of the Board of Directors



Massillon, Ohio
December 29, 1998                            Paul von Gunten, President


<PAGE>


                                                                
                          PEOPLES FINANCIAL CORPORATION
                              211 Lincoln Way East
                              Massillon, Ohio 44646
                                 (330) 832-7441

                                 PROXY STATEMENT

                                     PROXIES

     The  enclosed  proxy  (the  "Proxy")  is being  solicited  by the  Board of
Directors of Peoples Financial Corporation, an Ohio corporation ("PFC"), for use
at the 1999 Annual Meeting of  Shareholders of PFC to be held at the main office
of  Peoples  Federal  Savings  and  Loan  Association  of  Massillon   ("Peoples
Federal"), 211 Lincoln Way East, Massillon,  Ohio 44646, on January 27, 1999, at
2:00 p.m., Eastern Time, and at any adjournments thereof (the "Annual Meeting").
Without  affecting  any vote  previously  taken,  the Proxy may be  revoked by a
shareholder  by execution of a later dated proxy which is received by PFC before
the Proxy is exercised or by giving notice of revocation to PFC in writing or in
open meeting  before the Proxy is exercised.  Attendance  at the Annual  Meeting
will not, of itself, revoke a proxy.

     Each properly  executed  Proxy received prior to the Annual Meeting and not
revoked  will be voted as  specified  thereon  or, in the  absence  of  specific
instructions to the contrary, will be voted:

          FOR the re-election of Victor C. Baker,  Vincent G. Matecheck and Paul
          von Gunten as directors of PFC for terms expiring in 2001; and

          FOR the  ratification  of the selection of Grant  Thornton LLP ("Grant
          Thornton") as the auditors of PFC for the current fiscal year.

Proxies may be solicited by the directors,  officers and other  employees of PFC
and Peoples  Federal,  in person or by telephone,  telecopy,  telegraph or mail,
only for use at the Annual Meeting.  Such Proxies will not be used for any other
meeting. The cost of soliciting Proxies will be borne by PFC.

     Only shareholders of record as of the close of business on December 4, 1998
(the "Voting Record  Date"),  are entitled to vote at the Annual  Meeting.  Each
such shareholder  will be entitled to cast one vote for each share owned.  PFC's
records  disclose that, as of the Voting Record Date, there were 1,335,785 votes
entitled to be cast at the Annual Meeting.

     This Proxy Statement is first being mailed to the shareholders of PFC on or
about December 29, 1998.




<PAGE>


                                  VOTE REQUIRED

Election of Directors

     Under Ohio law and PFC's Code of Regulations (the "Regulations"), the three
nominees  receiving  the greatest  number of votes will be elected as directors.
Each shareholder will be entitled to cast one vote for each share owned.  Shares
as to which  the  authority  to vote is  withheld  are not  counted  toward  the
election  of  directors  or  toward  the  election  of the  individual  nominees
specified in the enclosed  Proxy.  If the enclosed  Proxy is signed and dated by
the  shareholder  but no vote is  specified  thereon,  the  shares  held by such
shareholder will be voted FOR the re-election of the three nominees.

Ratification of Selection of Auditors

     The  affirmative  vote of the  holders of a  majority  of the shares of PFC
represented  in person or by proxy at the Annual  Meeting is necessary to ratify
the  selection of Grant  Thornton as the auditors of PFC for the current  fiscal
year.  Shares  that are held by a nominee  for a  beneficial  owner and that are
represented  in  person or by proxy at the  Annual  Meeting  but not voted  with
respect to such ratification  ("Non-votes")  will have the same effect as a vote
against the approval of such ratification,  as will abstentions.  If, however, a
shareholder  has signed and dated a proxy in the form of the enclosed  Proxy but
has not voted on the ratification of the selection of Grant Thornton by checking
an appropriate  block on the Proxy,  such person's  shares will be voted FOR the
ratification  of the  selection  of Grant  Thornton  and will not be  considered
Non-votes.


   VOTING SECURITIES AND OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information with respect to the only
persons  known  to  PFC  to own  beneficially  more  than  five  percent  of the
outstanding common shares of PFC as of December 4, 1998:
<TABLE>
<CAPTION>

                            Amount and Nature of                Percent of
Name and Address            Beneficial Ownership            Shares Outstanding
<S>                                 <C>                            <C>
United National Bank             134,884 (1)                      10.10%
 & Trust Company
P.O. Box 24190
Canton, OH  44701

Jeffrey S. Halis                 132,384 (2)                       9.91%
500 Park Avenue
Fifth Floor
New York, NY  10022

Paul von Gunten (3)              107,767 (4)                       8.07%
</TABLE>

- ----------------------------

(1)  Consists  of  50,101  shares  held  in  trust  for  the  Peoples  Financial
     Corporation  Recognition  and Retention  Plan and Trust,  and 84,783 shares
     held  in  trust  for  the  Peoples  Financial  Corporation  Employee  Stock
     Ownership  Plan (the "ESOP").  Of the shares held by the ESOP,  38,855 have
     been allocated to the accounts of participants,  who have voting power with
     respect to allocated shares.

(2)  Based upon a Schedule 13D provided by Mr. Halis to PFC.

(3)  Mr. von Gunten may be contacted at the address of PFC.

(4)  Includes  8,109 shares  allocated to Mr. von Gunten's  ESOP  account,  with
     respect to which Mr. von Gunten has voting but not investment power.



                                       2
<PAGE>

     The  following  table sets forth  certain  information  with respect to the
number of common shares of PFC beneficially owned by each director of PFC and by
all directors and executive officers of PFC as a group as of December 4, 1998:

<TABLE>
<CAPTION>
                                                      Amount and Nature of
                                                      Beneficial Ownership
                                             Sole Voting and        Shared Voting and           Percent of
Name and Address (1)                        Investment Power         Investment Power       Shares Outstanding
- --------------------                        ----------------         ----------------       ------------------
<S>                                                <C>                      <C>                      <C>
Victor C. Baker                                   12,016 (2)                   -                     .90%
James P. Bordner                                   5,316 (2)               4,100                     .70
Vincent G. Matecheck                              13,716 (2)                 100                    1.03
Thomas E. Shelt                                   22,016 (2)               5,775                    2.08
Vince E. Stephan                                  13,516 (2)                   -                    1.01
Paul von Gunten                                   99,658                  21,109 (3)                9.04
All directors and executive officers
  of PFC as a group (7 people)                   169,472 (4)              36,258 (5)               15.27
</TABLE>

- ----------------------------

(1)  Each of the persons listed in this table may be contacted at the address of
     PFC.

(2)  Includes  1,920 shares that may be acquired  currently upon the exercise of
     options.

(3)  Includes  8,109 shares  allocated to Mr. von Gunten's  ESOP  account,  with
     respect to which Mr. von Gunten has voting but not investment power.

(4)  Includes  1,728  shares  that may be  acquired  currently  by an  executive
     officer upon the exercise of options.

(5)  Includes  11,283  shares  allocated  to  the  ESOP  accounts  of  executive
     officers, with respect to which such persons have voting but not investment
     power.



                      PROPOSAL ONE - ELECTION OF DIRECTORS

Election of Directors

     The Regulations provide for a Board of Directors  consisting of six persons
divided into two classes.  In accordance  with Section 2.02 of the  Regulations,
nominees for election as directors may be proposed only by the directors or by a
shareholder  entitled to vote for directors if such  shareholder has submitted a
written  nomination  to the  Secretary of PFC by the later of the November  30th
immediately  preceding the annual  meeting of  shareholders  or the sixtieth day
before the first  anniversary of the most recent annual meeting of  shareholders
held for the election of directors.  Each such written nomination must state the
name,  age,  business  or  residence  address  of  the  nominee,  the  principal
occupation  or  employment  of the nominee,  the number of common  shares of PFC
owned  either  beneficially  or of record by each such nominee and the length of
time such shares have been so owned.

     The Board of Directors proposes the re-election of the following persons to
serve  until  the  Annual  Meeting  of  Shareholders  in 2001  and  until  their
successors  are duly elected and qualified or until their  earlier  resignation,
removal from office or death:
<TABLE>
<CAPTION>

                                                                              Director of   Director of Peoples
Name                      Age (1)       Positions Held                       PFC Since (2)     Federal Since
- ----                      -------       --------------                       -------------     -------------
<S>                         <C>              <C>                                  <C>                <C>      
Victor C. Baker              75         Director                                  1995              1984
Vincent G. Matecheck         53         Director, Secretary and Attorney          1995              1987
Paul von Gunten              72         Director, President and Chief             1995              1968
                                        Executive Officer
</TABLE>

- -----------------------------

(1)  As of December 4, 1998.

(2)  Messrs.  Baker,  Matecheck  and  von  Gunten  became  directors  of  PFC in
     connection with the conversion of Peoples Federal from mutual to stock form
     and the  formation of PFC as the holding  company for Peoples  Federal (the
     "Conversion").

                                       3

<PAGE>

     If any  nominee  is unable  to stand for  election,  any  proxies  granting
authority  to vote for such  nominee  will be voted for such  substitute  as the
Board of Directors recommends.

     The following directors will continue to serve as directors of PFC
after the Annual Meeting for the terms indicated:
<TABLE>
<CAPTION>

                                                              Director of                 Director of Peoples
  Name                 Age (1)     Positions Held            PFC Since (2)  Term Expires      Federal Since
  ----                 -------     --------------            -------------  ------------      -------------
<S>                      <C>           <C>                       <C>             <C>               <C>
  James P. Bordner        56       Director                      1995           2000              1992
  Thomas E. Shelt         65       Director                      1995           2000              1978
  Vince E. Stephan        82       Director and Chairman         1995           2000              1970
                                   of the Board
</TABLE>

- -----------------------------

(1)  As of December 4, 1998.

(2)  Messrs.  Bordner,  Shelt and Stephan became  directors of PFC in connection
     with the Conversion.


     Mr. Baker retired in 1982 after owning and operating Sunny Slope Orchard, a
family  operated,  wholesale  and  retail  fruit  market,  bakery and sweet shop
located in Massillon, Ohio, for 40 years.

     Mr.  Matecheck has served as legal counsel to Peoples Federal since 1992. A
lawyer in private  practice,  Mr. Matecheck is also the Secretary and a director
of P. J. Bordner and Company,  Inc.,  and Polymer  Packaging,  Inc.,  of Canton,
Ohio; a partner of Federal Avenue Office Building  Company;  a director of Gordy
Graybill,  Inc.;  and the former  President and a current member of the Board of
Trustees of the United Way of Western Stark County.

     Mr. von  Gunten has been  employed  by Peoples  Federal  since 1948 and has
served as President and Chief  Executive  Officer since 1979. Mr. von Gunten has
served as President of PFC since 1995.

     Mr.  Bordner has been the  President of P. J. Bordner and Company,  Inc., a
grocery store chain in Massillon, Ohio, since 1980.

     Mr. Shelt was employed by Peoples Federal from 1961 until his retirement in
December 1994. For the last fifteen years of his  employment,  he served as Vice
President. He is currently engaged in farming and real estate investment.

     Mr.  Stephan has been Chairman of the Board of Peoples  Federal since 1989.
He is Vice President of Manchester  Hardware,  Inc., a hardware store located in
Manchester, Ohio, and retired in 1980 after serving for 25 years as an insurance
agent for  Nationwide  Company in Canal  Fulton,  Ohio.  Mr.  Stephan  currently
operates a family farm.

Meetings of Directors

     The Board of Directors of PFC met nine times for  regularly  scheduled  and
special  meetings during the fiscal year ended September 30, 1998. Each director
attended at least 75% of the  aggregate  of such  meetings  and  meetings of all
committees of the Board of Directors of which he is a member.

Committees of Directors

     The Board of  Directors  of PFC does not have a  nominating  committee or a
compensation  committee.  Nominees for  election to the Board of  Directors  are
selected by the entire Board of Directors.

     The Board of Directors of PFC has an Audit  Committee.  The Audit Committee
recommends  audit firms to the full Board of Directors  and reviews and approves
the annual  independent  audit  report.  The members of the Audit  Committee are
Messrs.  Baker,  Bordner and Shelt.  The Audit Committee met one time during the
fiscal year ended September 30, 1998.


                                       4
<PAGE>
Executive Officers

     In  addition  to Mr. von  Gunten,  the  President  of both PFC and  Peoples
Federal,  and Mr.  Matecheck,  the Secretary of PFC, the  following  persons are
executive officers of PFC and Peoples Federal and hold the designated positions:
<TABLE>
<CAPTION>

Name                     Age (1)        Position(s) Held
<S>                        <C>                   <C>
William P. Hart            60           Vice President of Peoples Federal
Linda L. Fowler            54           Secretary of Peoples Federal
James R. Rinehart          55           Treasurer of PFC and Peoples Federal
Cindy A. Wagner            46           Assistant Treasurer of Peoples Federal
</TABLE>

- -----------------------------

(1)  As of December 4, 1998


     Mr. Hart joined Peoples  Federal in January 1996.  Prior to joining Peoples
Federal, Mr. Hart was employed by Citizens Savings Bank in Canton, Ohio, serving
as Vice President of Loan  Originations  since 1978. For the past 21 years,  Mr.
Hart has served on the Board of Trustees of the Building Industry Association of
Stark County.

     Ms. Fowler has been employed by Peoples  Federal since 1962.  She served as
Treasurer  from 1986 to 1991 and has served as Secretary  since 1991. Ms. Fowler
is the Treasurer and a member of the Board of Trustees of the Massillon Downtown
Merchants'  Association  and the Vice  President  and a member  of the  Board of
Directors of the Massillon Club.

     Mr.  Rinehart has served as the Treasurer of PFC since 1995.  Mr.  Rinehart
has also been  employed by Peoples  Federal since May 1994 and has served as the
Treasurer of Peoples Federal since March 1996. Prior to joining Peoples Federal,
Mr.  Rinehart was an  accountant  with Hall,  Kistler & Company  P.L.L.  ("Hall,
Kistler") for 29 years.

     Ms. Wagner has been employed by Peoples Federal in various capacities since
1986, as an officer since 1991, and as Assistant Treasurer since March 1996. Ms.
Wagner is a member of the Board of Trustees of the Massillon Downtown Merchants'
Association  and is the  Treasurer and a member of the Board of Directors of the
Massillon Club.

Section 16(a) Beneficial Ownership Reporting Requirements

     Under the federal securities laws, PFC's directors,  executive officers and
persons  holding more than ten percent of the common  shares of PFC are required
to report their  ownership of common shares and any changes in such ownership to
the  Securities  and Exchange  Commission  (the "SEC") and to PFC.  Based upon a
review of such  reports,  PFC must  disclose  any  failure to file such  reports
timely  in  Proxy   Statements  used  in  connection  with  annual  meetings  of
shareholders.  PFC has  determined  that no failure to file such reports  timely
occurred during fiscal year 1998.












                                       5
<PAGE>
                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

     The  following  table  presents  certain  information  regarding  the  cash
compensation  received by the President and Chief  Executive  Officer of PFC and
Peoples  Federal.  No other  executive  officer of PFC received  compensation in
excess of $100,000  during the fiscal years ended  September 30, 1998,  1997 and
1996:
<TABLE>
<CAPTION>

                           SUMMARY COMPENSATION TABLE

                                     Annual Compensation          Long Term Compensation
                                                                            Awards
                                                                ----------------------------
 Name and Principal       Year    Salary ($)(1)    Bonus ($)      Restricted     Securities        All Other
 Position                                                        Stock Awards    Underlying      Compensation
                                                                     ($)          Options/
                                                                                  SARs(#)
<S>                       <C>          <C>             <C>              <C>          <C>               <C>
 Paul von Gunten          1998      $120,381        $13,000               -            -           $51,064(2)
    President and         1997       115,647         14,000        $190,848(3)    28,806(4)         49,456(5)
    Chief Executive       1996       113,648         12,500               -            -            17,556(5)
    Officer
</TABLE>
 
- -----------------------------

(1)  Includes  salary of $111,331,  $107,247 and $103,148 and directors' fees of
     $9,050,   $8,400  and  $10,500  in  fiscal  years  1998,   1997  and  1996,
     respectively.  Does not include amounts attributable to other miscellaneous
     benefits received by executive officers. The cost to PFC or Peoples Federal
     of providing  such benefits to Mr. von Gunten was less than 10% of his cash
     compensation.

(2)  Consists  of Peoples  Federal's  contribution  to Mr. von  Gunten's  401(k)
     defined  contribution  plan  account in the  amount of $1,310 and  premiums
     totaling $889 paid by Peoples  Federal for  insurance  against the death or
     long term disability of Mr. von Gunten payable to a beneficiary  designated
     by Mr. von Gunten,  as well as the $48,865  aggregate  value at the date of
     allocation of shares allocated to the ESOP account of Mr. von Gunten.

(3)  Represents  the value of the common shares of PFC awarded to Mr. von Gunten
     pursuant  to PFC's  RRP,  determined  by  multiplying  the number of shares
     awarded on March 19,  1997,  by $16.00 per share,  the fair market value on
     such date  based on the mean  between  the  closing  high bid and low asked
     quotation reported on The Nasdaq SmallCap Market.  One-fifth of the awarded
     shares will be earned and delivered on each  anniversary of the date of the
     award commencing on March 19, 1998.

(4)  Represents the number of common shares of PFC underlying options granted to
     Mr. von Gunten  pursuant to PFC's 1997 Stock Option and Incentive Plan (the
     "Stock Option Plan"), as adjusted due to a return of capital paid by PFC in
     September 1997. "SARs" stands for "Stock Appreciation Rights." PFC does not
     have a plan that provides for the grant of SARs.

(5)  Consists  of Peoples  Federal's  contribution  to Mr. von  Gunten's  401(k)
     defined  contribution plan account in the amount of $12,878 and $17,347 and
     premiums  totaling  $889 and $209 paid by  Peoples  Federal  for  insurance
     against the death or long-term  disability  of Mr. von Gunten  payable to a
     beneficiary  designated  by Mr. von  Gunten in fiscal  years 1997 and 1996,
     respectively.  The 1997 amount also includes the $35,689 aggregate value at
     the date of allocation  of shares  allocated to the ESOP account of Mr. von
     Gunten in fiscal year 1997.


Stock Option Plan

     At the 1997 Annual  Meeting of the  Shareholders  of PFC, the  shareholders
approved the Stock Option Plan. The Board of PFC reserved 149,101 common shares,
which  is  equal to 10% of the  common  shares  issued  in  connection  with the
Conversion, for issuance by PFC upon the exercise of options to be granted to

                                       6
<PAGE>
certain  directors,  officers and employees of Peoples Federal and PFC from time
to time under the Stock Option Plan.  Options to purchase  107,371 common shares
of PFC were  awarded  pursuant  to the  Stock  Option  Plan.  Due to a return of
capital  distribution  in September  1997, the number of shares reserved for the
Stock Option Plan was increased to 192,042, and the number of awarded shares was
adjusted to 137,427.

     The Stock Option Plan is  administered  by the Stock Option  Committee (the
"Committee"),  which may grant options under the Stock Option Plan at such times
as it deems  most  beneficial  to  Peoples  Federal  and PFC on the basis of the
individual  participant's  position and duties and the value of the individual's
service and  responsibilities to Peoples Federal and PFC. Options granted to the
officers  and  employees  under the Stock  Option Plan may be  "incentive  stock
options" ("ISOs") within the meaning of Section 422 of the Internal Revenue Code
of 1986, as amended (the "Code"),  which, if certain conditions are met, permits
the optionees to delay the  recognition of federal  taxable income on the shares
received  upon the  exercise of the  options.  Options  granted  under the Stock
Option Plan to directors  who are not  employees of PFC or Peoples  Federal will
not  qualify  under  the Code and thus  will not be ISOs  ("Non-qualified  Stock
Options").

     The  option  exercise  price for ISOs and  Non-qualified  Stock  Options is
determined by the Committee at the time of option grant.  The exercise price for
an option,  must not be less than 100% of the fair market value of the shares on
the date of the grant; provided, however, for an employee who owns more than 10%
of PFC's outstanding common shares, the exercise price of an ISO may not be less
than 110% of the fair market  value of the shares on the date of the grant,  and
the ISO shall not be  exercisable  after the  expiration  of five years from the
date it is granted.  No stock option will be exercisable after the expiration of
ten years from the date of grant.  An option cannot be  transferred  or assigned
other than by will or in accordance  with the laws of descent and  distribution.
Termination  for cause,  as defined in the Stock Option Plan, will result in the
annulment of any outstanding options.

     The following table sets forth  information  regarding the number and value
of unexercised options held by Mr. von Gunten at September 30, 1998:
<TABLE>
<CAPTION>

                  Aggregated Option/SAR Exercises In Last Fiscal Year and 9/30/98 Option/SAR Values

                                                                    Number of 
                                                                    Securities
                                                                    Underlying
                                                                    Unexercised      Value of Unexercised
                                                                  Options/SARs at        In-the-Money
                                                                    9/30/98 (#)         Options/SARs at
                                                                                          9/30/98 ($)
                                                                  
                    Shares Acquired                                Exercisable/          Exercisable/
Name                on Exercise (#)       Value Realized ($)      Unexercisable         Unexercisable
- -----------------------------------------------------------------------------------------------------------
<S>                       <C>                     <C>                   <C>                   <C>
Paul von Gunten          5,761                  71,494                0/23,045                (1)
</TABLE>

- -----------------------------

(1)  Such  options are not deemed to have any value as of  September  30,  1998,
     because their  exercise price of $12.41 (as adjusted in fiscal year 1998 to
     reflect a return of capital  paid in  September  1997)  exceeded the $11.50
     closing sale price.

Recognition and Retention Plan and Trust

     At the 1997 Annual Meeting of the  Shareholders of PFC, the shareholders of
PFC approved the RRP. With funds  contributed  by PFC, the RRP purchased  59,640
shares of PFC's common  stock,  47,712 of which were  awarded to  directors  and
executive officers of PFC and Peoples Federal in March 1997.

     The RRP is  administered  by the RRP Committee of the Board of Directors of
PFC.  Subject to express  provisions  of the RRP, the RRP  Committee  determines
which directors and employees of Peoples Federal and PFC are eligible to receive
awards of PFC  common  shares  under the RRP,  which  eligible  persons  will be
awarded shares under the RRP and the number of shares to be awarded.

     Unless the RRP Committee  specifies a longer  period of time,  one-fifth of
the RRP shares awarded to a recipient will be earned and  nonforfeitable on each
of the first five anniversaries of the date of the awards.  Until shares awarded

                                       7

<PAGE>
are earned by the  participant,  such shares will be forfeited in the event that
the participant ceases to be either a director, an officer or an employee of PFC
or Peoples  Federal.  In the event of the death or disability of a  participant,
however, the participant's shares will be deemed to be earned and nonforfeitable
upon such date.

     RRP  shares  will be  distributed  as soon as  practicable  after  they are
earned.  All plan shares which have been awarded but not earned will be voted in
the discretion of the RRP Trustee appointed by the RRP Committee.

Employment Agreements

     On November 15, 1996, Peoples Federal entered into an employment  agreement
with Mr. von Gunten  (the  "Employment  Agreement").  The  Employment  Agreement
provides  for a term of three  years,  a salary of not less than  $102,408 and a
performance  review by the Board of Directors not less often than annually.  The
Employment  Agreement  also  provides for the inclusion of Mr. von Gunten in any
formally established  employee benefit,  bonus, pension and profit-sharing plans
for which senior management personnel are eligible.

     The Employment  Agreement is terminable by Peoples  Federal at any time. In
the event of termination by Peoples  Federal for "just cause," as defined in the
Employment  Agreement,  Mr.  von  Gunten  will  have no  right  to  receive  any
compensation  or other  benefits for any period after such  termination.  In the
event of termination by Peoples Federal other than for just cause, at the end of
the  term  of the  Employment  Agreement  or in  connection  with a  "change  of
control,"  as  defined in the  Employment  Agreement,  Mr.  von  Gunten  will be
entitled to a continuation  of salary payments for a period of time equal to the
term of the Employment  Agreement and a continuation  of benefits  substantially
equal to those being provided at the date of termination of employment until the
earliest to occur of (1) the end of the term of the Employment  Agreement or (2)
the date on which Mr. von Gunten becomes employed full-time by another employer.

     The  Employment  Agreement  also  contains  provisions  with respect to the
occurrence  of the following  within one year of a "change of control":  (1) the
termination  of  employment  of Mr. von  Gunten  for any reason  other than just
cause,  retirement  or  termination  at the end of the  term  of the  Employment
Agreement;  (2) a material change in the capacity or  circumstances in which Mr.
von Gunten is employed;  or (3) a material  reduction  in his  responsibilities,
authority,   compensation  or  other  benefits  provided  under  the  Employment
Agreement. In the event of any such occurrence,  Mr. von Gunten will be entitled
to receive an amount equal to three times his average  annual  compensation  for
the three taxable years immediately preceding the termination of employment.  In
addition,  Mr. von Gunten  will be  entitled  to  continued  coverage  under all
benefit  plans  until  the  earliest  of the end of the  term of the  Employment
Agreement  or the date on which he is  included  in another  employer's  benefit
plans as a  full-time  employee.  The  maximum  which Mr. von Gunten may receive
under such provisions,  however, is limited to an amount that will not result in
the  imposition of a penalty tax pursuant to Section  280G(b)(3) of the Internal
Revenue  Code of 1986,  as amended  (the  "Code"),  and an amount  that will not
violate applicable restrictions of the Office of Thrift Supervision (the "OTS").
A "change of control," as defined in the Employment Agreement,  generally refers
to the acquisition by any person or entity of the ownership or power to vote 10%
or more of the  voting  stock of  Peoples  Federal  or PFC,  the  control of the
election of a majority of the  directors  of Peoples or PFC or the exercise of a
controlling influence over the management or policies of Peoples Federal or PFC.

Directors' Compensation

     PFC currently  pays no directors'  fees.  Each director of Peoples  Federal
receives a retainer fee of $2,400 for service as a director,  plus $500 for each
monthly meeting attended. The Chairman of the Board and the Vice Chairman of the
Board also receive additional monthly fees of $600 and $350, respectively.

Certain Transactions

     During the fiscal year ended September 30, 1998,  Peoples Federal  retained
the services of Vincent G. Matecheck, an attorney engaged in private practice in
the  Massillon  area.  Mr.  Matecheck is a director of Peoples  Federal and PFC,
serves as the Secretary of PFC and serves as general counsel to Peoples Federal.
During fiscal years 1998, 1997 and 1996, Mr. Matecheck was paid $15,942, $14,166
and $16,199,  respectively,  for services rendered as general counsel to Peoples
Federal.

     Although  Peoples Federal makes loans to its employees and directors on the
same  terms as those of  comparable  loans  to  other  persons,  People  Federal
requires  employees  and directors to pay interest at a rate of one percent less

                                       8

<PAGE>
than the rate  required of other  customers  while such  employees and directors
serve Peoples Federal in their respective  capacities.  Should the service of an
employee or director cease for any reason,  Peoples Federal will discontinue the
one percent reduction and enforce the nominal terms of the loan.

     Peoples Federal made a mortgage loan to Mr. Matecheck with such a favorable
rate on June 6,  1996.  The loan  was  secured  by his  personal  residence  and
originated  in  the  amount  of  $350,000  at a rate  of  7.65%,  before  the 1%
reduction.  The loan was  refinanced  on  November  9,  1998,  in the  amount of
$228,000 at a rate of 6.625%, before the 1% reduction.

         No other loans which, in the aggregate to one person,  exceeded $60,000
at any time  during  the two  years  ended  September  30,  1998,  were  made to
directors  or  executive  officers  of PFC on  preferential  terms.  None of the
     outstanding loans to directors or executive officers involve more than the
normal risk of collectibility or present other unfavorable features, and all are
current in accordance with their terms.


                      PROPOSAL TWO - SELECTION OF AUDITORS

     The Board of Directors has selected  Grant  Thornton as the auditors of PFC
and  Peoples  Federal  for the  current  fiscal  year  and  recommends  that the
shareholders ratify such selection.  Management expects that a representative of
Grant Thornton will be present at the Annual Meeting,  will have the opportunity
to make a statement  if he or she so desires and will be available to respond to
appropriate questions.


                   PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

     Any  proposals  of  shareholders  intended  to be  included  in  the  proxy
statement for the 2000 Annual Meeting of  Shareholders  of PFC should be sent to
PFC by  certified  mail and must be  received  by PFC not later than  August 31,
1999. In addition,  if a  shareholder  intends to present a proposal at the 2000
Annual Meeting without  including the proposal in the proxy materials related to
that meeting, and if the proposal is not received by November 12, 1999, then the
proxies  designated by the Board of Directors of PFC for the 2000 Annual Meeting
of  Shareholders  of PFC may vote in their  discretion  on any such proposal any
shares for which they have been appointed proxies without mention of such matter
in the proxy statement or on the proxy card for such meeting.

     Management  knows of no other  business  which may be  brought  before  the
Annual  Meeting.  It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in  accordance  with their best judgment on any other matters
which may be brought before the Annual Meeting.

     IT IS  IMPORTANT  THAT  PROXIES BE  RETURNED  PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  YOU ARE URGED TO FILL IN,  SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                             By Order of the Board of Directors



Massillon, Ohio
December 15, 1998                            Paul von Gunten, President








                                       9
<PAGE>


                                 REVOCABLE PROXY

                          PEOPLES FINANCIAL CORPORATION

                    THIS PROXY IS SOLICITED ON BEHALF OF THE
               BOARD OF DIRECTORS OF PEOPLES FINANCIAL CORPORATION

         The undersigned  shareholder of Peoples Financial  Corporation  ("PFC")
hereby constitutes and appoints Vince E. Stephan and James P. Bordner, or either
of  them,  as the  Proxy  or  Proxies  of the  undersigned  with  full  power of
substitution and  resubstitution,  to vote at the Annual Meeting of Shareholders
of PFC to be held at 211 Lincoln Way East, Massillon, Ohio 44646, on January 27,
1999, at 2:00 p.m.,  Eastern Time (the "Annual  Meeting"),  all of the shares of
PFC which the undersigned is entitled to vote at the Annual  Meeting,  or at any
adjournment  thereof,  on each of the  following  proposals,  all of  which  are
described in the accompanying Proxy Statement:

1.   The election of three directors for terms expiring in 2001:

          FOR all nominees                          WITHHOLD authority to
           listed below                             vote for all nominees
          (except as marked to the                  listed below:
                contrary below):

                                 Victor C. Baker
                              Vincent G. Matecheck
                                 Paul von Gunten

(INSTRUCTION:  To withhold authority to vote for any individual nominee, write 
that nominee's name in the space provided below).

- -----------------------------------------------------------------------

2.   The  ratification of the selection of Grant Thornton LLP,  certified public
     accountants, as the auditors of PFC for the current fiscal year.


           FOR                        AGAINST                       ABSTAIN

3.   In their  discretion,  upon such other business as may properly come before
     the Annual Meeting or any adjournments thereof.

     The  Board of  Directors  recommends  a vote  "FOR"  the  nominees  and the
     proposals listed above.


         Important: Please sign and date this proxy on the reverse side.




                                       10
<PAGE>


     This Proxy,  when properly  executed,  will be voted in the manner directed
herein by the undersigned  shareholder.  Unless otherwise specified,  the shares
will be voted FOR proposals 1 and 2.

         All Proxies  previously  given by the  undersigned  are hereby revoked.
     Receipt of the Notice of the Annual Meeting and of the accompanying Proxy
Statement is hereby acknowledged.

     Please  sign  exactly as your name  appears  on your Stock  Certificate(s).
Executors, Administrators, Trustees, Guardians, Attorneys and Agents should give
their full titles.


- ----------------------------                ------------------------------
Signature                                            Signature


- ----------------------------                ------------------------------
Print or Type Name                                Print or Type Name


Dated: _____________________                Dated: _______________________


PLEASE DATE, SIGN AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.  
NO POSTAGE IS REQUIRED FOR MAILING IN THE U.S.A.















                                       11



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