GERALD STEVENS INC/
10-Q, 2000-01-14
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


          (Mark One)

          |X|         Quarterly Report Pursuant to Section 13 or 15(d) of
                      The Securities Exchange Act of 1934

                      For the Quarterly Period Ended November 30, 1999

                      or

          |_|         Transition Report Pursuant to Section 13 or 15(d) of
                      The Securities Exchange Act of 1934

             For the Transition Period from _________ to ___________

                         Commission File Number: 0-05531


                              Gerald Stevens, Inc.
                              --------------------
             (Exact Name of Registrant as Specified in its Charter)

                  Delaware                              41-0719035
                  --------                              ----------
          (State of Incorporation)           (IRS Employer Identification No.)

   301 East Las Olas Boulevard, Suite 300
           Ft. Lauderdale, Florida                         33301
           -----------------------                         -----
  (Address of Principal Executive Offices)              (Zip Code)

       Registrant's Telephone Number, Including Area Code: (954) 713-5000

   (Former Name, Former Address and Former Fiscal Year, if Changed Since Last
                                    Report)

     Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes |X| No |_|

         On January 10, 1999 the registrant had 45,255,769 outstanding shares of
common stock, par value $.01 per share.


<PAGE>
<TABLE>
<CAPTION>

                              GERALD STEVENS, INC.


                                      INDEX


                          PART I. FINANCIAL INFORMATION



                                                                                                      Page No.
<S>                                                                                                       <C>
Item 1.  Financial Statements

         Condensed Consolidated Balance Sheets as of November 30, 1999
                   and August 31, 1999                                                                    3
         Condensed Consolidated Statements of Operations for the Three Months Ended
                  November 30, 1999 and 1998                                                              4
         Condensed Consolidated Statement of Changes in Stockholders' Equity for the Three
                  Months ended November 30, 1999                                                          5
         Condensed Consolidated Statements of Cash Flows for the Three Months ended
                  November 30, 1999 and 1998                                                              6
         Notes to Condensed Consolidated Financial Statements                                             7

Item 2.  Management's Discussion and Analysis of Financial
                  Condition and Results of Operations                                                    16



                           PART II. OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K                                                                24

Signatures                                                                                               25
</TABLE>



                                       2
<PAGE>
<TABLE>
<CAPTION>
PART I.  FINANCIAL INFORMATION


                                GERALD STEVENS, INC.
                        CONDENSED CONSOLIDATED BALANCE SHEETS
                          (In thousands, except share data)

                                                                                          November 30,      August 31,
                                                                                              1999             1999
                                                                                        --------------   -------------
                                                                                          (Unaudited)
<S>                                                                                     <C>              <C>
                                     ASSETS
CURRENT ASSETS:
    Cash and cash equivalents                                                           $       1,996    $       4,602
    Accounts receivable, net of allowance for doubtful accounts of $1,990 and $1,872
       at November 30, 1999 and August 31, 1999, respectively                                  15,424           10,074
    Inventories                                                                                11,431            8,454
    Prepaid and other current assets                                                            4,799            2,653
                                                                                        --------------   -------------
             Total current assets                                                              33,650           25,783
                                                                                        --------------   -------------
PROPERTY AND EQUIPMENT, net                                                                    21,636           15,953
                                                                                        --------------   -------------
OTHER ASSETS:
    Intangible assets, net                                                                    148,488          129,897
    Other                                                                                       1,516            1,390
                                                                                        --------------   -------------
             Total other assets                                                               150,004          131,287
                                                                                        --------------   -------------
             Total assets                                                               $     205,290    $     173,023
                                                                                        ==============   =============
                        LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
    Notes payable                                                                       $         450    $       2,009
    Accounts payable                                                                           17,695           12,551
    Accrued liabilities                                                                        17,291           15,567
    Deferred revenue                                                                            2,073            2,164
                                                                                        --------------   -------------
             Total current liabilities                                                         37,509           32,291
                                                                                        --------------   -------------
LONG-TERM DEBT                                                                                 26,740            4,340
                                                                                        --------------   -------------
OTHER                                                                                             762              419
                                                                                        --------------   -------------
             Total liabilities                                                                 65,011           37,050
                                                                                        --------------   -------------

COMMITMENTS AND CONTINGENCIES  (Note 8)

STOCKHOLDERS' EQUITY:
    Preferred stock, $10 par value, 600,000 shares authorized, none issued                          -                -
    Common stock, $0.01 par value, 250,000,000 shares authorized, 44,995,216
        and 44,011,401 shares issued and outstanding on November 30, 1999 and
       August 31, 1999, respectively                                                              450              440
    Additional paid-in capital                                                                163,819          155,224
    Accumulated deficit                                                                       (22,374)         (18,075)
    Treasury stock, 519,975 shares at cost                                                     (1,616)          (1,616)
                                                                                        --------------   -------------
             Total stockholders' equity                                                       140,279          135,973
                                                                                        --------------   -------------
             Total liabilities and stockholders' equity                                 $     205,290    $     173,023
                                                                                        ==============   =============

</TABLE>
The accompanying notes are an integral part of these condensed consolidated
statements.

                                       3
<PAGE>
<TABLE>
<CAPTION>

                              GERALD STEVENS, INC.
           CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
                      (In thousands, except per share data)


                                                                              Three Months Ended November 30,
                                                                              -------------------------------
                                                                                 1999                1998
                                                                              ----------       --------------
<S>                                                                           <C>              <C>
REVENUE:
    Product sales, net                                                        $   37,457       $       8,695
    Service and other revenue                                                     11,747               4,528
                                                                              ----------       -------------
                                                                                  49,204              13,223
                                                                              ----------       -------------
OPERATING COSTS AND EXPENSES:
    Cost of product sales                                                         14,007               3,848
    Operating expenses                                                            20,222               4,333
    Selling, general and administrative expenses                                  18,877               5,359
    Merger expenses                                                                    -                  85
                                                                              ----------       -------------
                                                                                  53,106              13,625
                                                                              ----------       -------------
             Operating loss                                                       (3,902)               (402)
                                                                              ----------       -------------

OTHER INCOME (EXPENSE):
    Interest expense                                                                (394)                (68)
    Interest income                                                                   16                 107
    Other                                                                            (19)                 30
                                                                              ----------       -------------
                                                                                    (397)                 69
                                                                              ----------       -------------
             Loss before provision (benefit) for income taxes                     (4,299)               (333)

PROVISION (BENEFIT) FOR INCOME TAXES                                                   -                   -
                                                                              ----------       -------------
             Net loss                                                         $   (4,299)      $        (333)
                                                                              ==========       =============

BASIC LOSS PER SHARE                                                          $    (0.10)      $       (0.01)
                                                                              ==========       =============
DILUTED LOSS PER SHARE                                                        $    (0.10)      $       (0.01)
                                                                              ==========       =============
WEIGHTED AVERAGE COMMON AND COMMON
    EQUIVALENT SHARES OUTSTANDING:
       Basic                                                                      44,364              28,753
                                                                              ==========       =============
       Diluted                                                                    44,364              28,753
                                                                              ==========       =============
</TABLE>
The accompanying notes are an intergral part of these condensed consolidated
statements.

                                       4

<PAGE>
<TABLE>
<CAPTION>
                              GERALD STEVENS, INC.
 CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (Unaudited)
                                 (In thousands)


                                                   Common Stock      Additional
                                                             Par      Paid-In      Accumulated    Treasury
                                                 Shares     Value     Capital       Deficit         Stock     Total
                                               --------  ---------   ----------  -------------   ---------  ----------
<S>                                              <C>     <C>         <C>         <C>             <C>        <C>
BALANCE, August 31, 1999                         44,011  $     440   $  155,224  $     (18,075)  $ (1,616)  $  135,973
    Sale of common stock, net                       234          2          662              -          -          664
    Common stock, options and warrants
       issued in acquisitions                       750          8        7,933              -          -        7,941
    Net loss                                          -          -            -         (4,299)         -       (4,299)
                                               --------  ---------   ----------  -------------   --------   ----------
BALANCE, November 30, 1999                       44,995  $     450   $  163,819  $     (22,374)  $ (1,616)  $  140,279
                                               ========  =========   ==========  =============   ========   ==========

</TABLE>
The accompanying notes are an integral part of these condensed consolidated
statements.


                                       5
<PAGE>
<TABLE>
<CAPTION>
                              GERALD STEVENS, INC.
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
                                 (In thousands)

                                                                                   Three Months Ended November 30,
                                                                                   -------------------------------
                                                                                       1999                1998
                                                                                   -----------         -----------
<S>                                                                                <C>                 <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
    Net loss                                                                       $   (4,299)         $     (333)
    Adjustments to reconcile net loss to net cash used in
       operating activities:
          Depreciation and amortization                                                 1,914                 432
          Provision for doubtful accounts                                                  76                   -
          Changes in assets and liabilities, net of acquisitions:
            Accounts receivable                                                        (4,093)             (1,200)
            Inventories                                                                  (721)               (206)
            Prepaid and other current assets                                           (2,024)                542
            Other assets                                                                 (139)                427
            Accounts payable                                                            2,017                (195)
            Accrued liabilities                                                           598                 (37)
            Deferred revenue                                                             (136)                  -
            Other long-term liabilities                                                   343                (228)
                                                                                   ----------          ----------
                Net cash used in operating activities                                  (6,464)               (798)
                                                                                   ----------          ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Capital expenditures                                                               (5,441)               (500)
    Payments for acquisitions, net of cash acquired                                   (11,465)            (20,560)
                                                                                   ----------          ----------
                Net cash used in investing activities                                 (16,906)            (21,060)
                                                                                   ----------          ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
    Payments on long-term debt                                                         (2,150)             (1,071)
    Proceeds from issuance of common stock, net                                           664              20,698
    Receipts from stock subscription receivables                                            -               4,183
    Proceeds from credit facility                                                      46,130                   -
    Payment of credit facility                                                        (23,880)                  -
                                                                                   ----------          ----------
                Net cash provided by financing activities                              20,764              23,810
                                                                                   ----------          ----------
                Net (decrease) increase in cash and cash equivalents                   (2,606)              1,952
CASH AND CASH EQUIVALENTS, beginning of period                                          4,602               7,148
                                                                                   ----------          ----------
CASH AND CASH EQUIVALENTS, end of period                                           $    1,996          $    9,100
                                                                                   ==========          ==========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Cash paid for interest                                                         $      193          $       18
                                                                                   ==========          ==========
    Cash paid for income taxes                                                     $        -          $       30
                                                                                   ==========          ==========
SUPPLEMENTAL SCHEDULE OF NONCASH FINANCING ACTIVITIES:
    Common stock, options and warrants issued in acquisitions                      $    7,941          $   17,986
                                                                                   ==========          ==========
    Subscription receivable                                                        $        -          $   (4,183)
                                                                                   ==========          ==========

</TABLE>

The accompanying notes are an integral part of these condensed consolidated
statements.

                                       6
<PAGE>

                              GERALD STEVENS, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


               (ALL AMOUNTS AND RELATED DISCLOSURES APPLICABLE TO
        THE THREE MONTHS ENDED NOVEMBER 30, 1999 AND 1998 ARE UNAUDITED)

1. General and Summary of Significant Accounting Policies

  Organization and Operations

         Gerald Stevens, Inc. ("Gerald Stevens" or the "Company") is a leading
integrated retailer and marketer of flowers, plants and complementary gifts and
decorative accessories. We operate the largest company-owned network of floral
specialty retail stores, with locations in 30 markets in the United States and
Canada as of November 30, 1999. We are building a national brand and
transforming the retail floral industry by integrating our operations throughout
the floral supply chain, from product sourcing to delivery, and by managing
every interaction with the customer, from order generation to order fulfillment.
We own and operate our own import operation and have relationships with leading
growers around the world. Our national sales and marketing division permits us,
through multiple distribution channels, including the Internet, dial-up numbers
and direct mail, to serve customers who do not visit or phone our retail stores.


  Basis of Presentation

         The accompanying condensed consolidated financial statements of the
Company have been prepared, without audit, pursuant to the rules and regulations
of the Securities and Exchange Commission (the "SEC"). Certain information and
footnote disclosures normally included in financial statements in accordance
with generally accepted accounting principles have been condensed or omitted
pursuant to such rules and regulations. The information in this report should be
read in conjunction with the Company's audited consolidated financial statements
and notes thereto included in the Company's Annual Report on Form 10-K for the
fiscal year ended August 31, 1999, as amended (the "Form 10-K").

         The unaudited condensed consolidated financial statements included
herein reflect all material adjustments (consisting only of normal, recurring
adjustments) which are, in the opinion of the Company's management, necessary
for a fair presentation of the information for the periods presented. The
preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the consolidated financial
statements and the reported amounts of revenue and expenses during the
reporting period. Actual results could differ from those estimates. Interim
results of operations for the three months ended November 30, 1999 and 1998 are
not necessarily indicative of operating results for the full fiscal years or for
any future periods.

                                       7
<PAGE>
<TABLE>
<CAPTION>

  Intangible Assets

         Intangible assets consisted of the following:

                                                              November 30,           August 31,
                                                                  1999                  1999
                                                             -------------        ------------
                                                             (In thousands)
<S>                                                            <C>                   <C>
Goodwill                                                       $ 146,462             $ 126,999
Other                                                              5,002                 4,926
                                                               ---------             ---------
                                                                 151,464               131,925

Less: Accumulated amortization                                    (2,976)               (2,028)
                                                               ---------             ---------
                                                               $ 148,488             $ 129,897
                                                               =========             =========
</TABLE>

         Goodwill consists of the excess of purchase price over the fair value
of assets and liabilities acquired in acquisitions accounted for under the
purchase method of accounting. (See Note 2.) Included in goodwill for both
periods is $2.0 million from an acquisition prior to October 31, 1970 which is
not required to be amortized. Otherwise, goodwill is amortized over periods
ranging from 20 to 40 years, which management believes is a reasonable life in
light of the characteristics present in the floral industry, such as the
significant number of years that the industry has been in existence, the
continued trends by consumers in purchasing flowers for many different occasions
and the stable nature of the customer base.

         Other intangible assets consist primarily of customer lists, telephone
numbers and contractual rights related to yellow page advertisements that were
acquired by the Company from floral businesses that have discontinued their
operations. Other intangible assets are amortized over periods ranging from 5 to
10 years.

         Amortization expense related to goodwill and other intangible assets
was $0.9 million and $0.2 million for the three months ended November 30, 1999
and 1998, respectively.

         In accordance with Statement of Financial Accounting Standards ("SFAS")
No. 121, Accounting for the Impairment of Long-Lived Assets and Long-Lived
Assets to be Disposed of, the Company periodically analyzes the carrying
value of its goodwill and other intangible assets to assess recoverability from
future operations using an undiscounted projected cash flow approach.
Impairments are recognized in operating results to the extent that carrying
value exceeds fair value.


  Income Taxes

         The Company has significant operating loss carryforwards available to
offset future taxable income. Because of the uncertainty of future period


                                       8
<PAGE>
income, the Company has provided a full valuation allowance against its related
net deferred tax asset accounts. Accordingly, the Company has recorded no income
tax provision or benefit for the three months ended November 30, 1999 and 1998.
Gerald Stevens' future effective tax rate will depend on various factors,
including the mix between state taxable income or losses, amounts of
nondeductible goodwill, and the timing of adjustments to the valuation allowance
on our net deferred tax assets.

  Seasonality

         The floral industry has historically been seasonal, with higher revenue
generated during holidays such as Thanksgiving, Christmas, Valentine's Day,
Easter and Mother's Day. Conversely, during the summer months, floral retailers
tend to experience a decline in revenue. In addition, the floral industry in
general may be affected by economic conditions and other factors, including
floral promotions, competition and the weather conditions in key flower-growing
regions.

  Comprehensive Income

         The Company has no components of comprehensive income. Accordingly, net
loss equals comprehensive net loss for all periods presented.

  Impact of Recently Issued Accounting Standards

         In June 1999, the Financial Accounting Standards Board ("FASB") issued
SFAS No. 137, Accounting for Derivative Instruments and Hedging
Activities-Deferral of Effective Date of FASB Statement No. 133. SFAS No. 137
defers for one year the effective date of SFAS No. 133, Accounting for
Derivative Instruments and Hedging Activities. SFAS No. 133 will now apply to
all fiscal quarters of all fiscal years beginning after June 15, 2000. SFAS No.
133 will require the Company to recognize all derivatives on the balance sheet
at fair value. Derivatives that are not hedges must be adjusted to fair value
through income. The Company will adopt SFAS No. 133 as required for its first
quarterly filing of fiscal year 2001. We believe the adoption of this Statement
will not have a material effect on the earnings and financial position of the
Company.


2. Acquisitions

         From September 1, 1999 through November 30, 1999, we acquired 34 retail
florist businesses located in existing markets, plus one new market in the
United States and one new market in Canada for aggregate consideration of $18.9
million, consisting of $11.0 million in cash and 749,993 shares of our common
stock valued at share prices ranging from $9.49 to $11.53 per share. All of the
acquisitions were accounted for as business combinations under the purchase
method of accounting and accordingly, are included in our condensed consolidated
financial statements from the date of acquisition.

         During the first quarter of fiscal 2000, we also acquired certain
intangible assets related to floral businesses that discontinued their

                                       9
<PAGE>

operations. The acquired intangible assets consisted principally of customer
lists, telephone numbers and yellow page advertising contractual rights.
Aggregate consideration paid for all such intangible asset acquisitions was
$53,000 in cash.

         Our strategic plan contemplates the closing or relocation of a number
of our acquired retail stores within each of our targeted market areas. An
assessment of which retail stores to close or relocate for all acquisitions
consummated prior to December 31, 1998 has been completed. As a result of such
assessment, additional purchase liabilities of approximately $1.6 million for
costs associated with the shut down and consolidation of certain acquired retail
stores were recorded (considering existing contractual lease obligations and
management's estimate of future operating lease costs). For acquisitions
consummated after December 31, 1998, management is in the process of completing
such assessement. We expect to complete our assessemnt of retail store closures
and relocations for all acquisitions consummated through August 31, 1999 by
February 2000. Once management finalizes its assessment of the remaining retail
stores to be closed or relocated, additional purchase liabilities are expected
to be recognized. During the three months ended November 30, 1999, $10,000 was
paid and charged against the established liability.

         The preliminary purchase price allocation for businesses acquired
during the first quarter of fiscal year 2000 under the purchase method of
accounting is as follows:
<TABLE>
<CAPTION>
                                                                             November 30, 1999
                                                                             -----------------
                                                                              (in thousands)
<S>                                                                            <C>
        Tangible assets (includes cash acquired of $328)                       $     5,309
        Intangible assets                                                           18,702
        Liabilities                                                                 (5,039)
                                                                              ------------
                                                                               $    18,972
                                                                              ============
</TABLE>

The pro forma results of operations, assuming each of the acquisitions described
above was consummated as of the beginning of the periods presented, and each of
the fiscal year 1999 acquisitions was consummated as of the beginning of the
three month periods ended November 30, 1999 and 1998,respectively are as
follows:


                                       10
<PAGE>
<TABLE>
<CAPTION>

                                                      For the Three Months Ended November 30,
                                                           1999                   1998
                                                         -------------      ---------------
                                                       (In thousands, except per share data)
<S>                                                      <C>                <C>
Revenue                                                  $      55,439      $       55,026
                                                         =============      ==============
Net income (loss)                                        $      (4,130)     $           66
                                                         =============      ==============

Diluted net income (loss) per share                      $       (0.09)     $         0.00
                                                         =============      ==============
</TABLE>


3.  Property and Equipment, Net

            Property and equipment consisted of the following:
<TABLE>
<CAPTION>
                                                                           November 30,       August 31,
                                                                              1999              1999
                                                                          ------------     -------------
                                                                                      (In thousands)
<S>                                                                       <C>              <C>
         Land, building and leasehold improvements                        $      9,918     $       8,502
         Furniture, fixtures and equipment                                       5,293             3,497
         Computer hardware and software                                          8,677             6,036
         Communication systems                                                   1,834             1,526
         Vehicles                                                                1,334               925
                                                                          ------------     -------------
                                                                                27,056            20,486
                                                                          ------------     -------------
         Less:  Accumulated depreciation and amortization                       (5,420)           (4,533)
                                                                          ------------     -------------
                                                                          $     21,636     $      15,953
                                                                          ============     =============


</TABLE>
                                       11


<PAGE>
<TABLE>
<CAPTION>
4.       Accrued Liabilities

            Accrued liabilities consisted of the following:

                                                                       November 30,         August 31,
                                                                           1999               1999
                                                                       ----------          ----------
                                                                                (In thousands)
<S>                                                                    <C>                 <C>
         Salaries and benefits                                         $    3,441          $   3,787
         Wire service                                                       2,975              3,104
         Store closure costs                                                1,622              1,632
         Acquired business consideration                                    1,916              1,459
         Other                                                              7,337              5,585
                                                                       ----------          ---------
                                                                       $   17,291          $  15,567
                                                                       ==========          =========

</TABLE>

5.       Debt

Notes Payable

         Notes payable at November 30, 1999 and August 31, 1999 were $0.5
million and $2.0 million, respectively. The effective interest rates associated
with these notes range from 7.00% to 10.12%. Notes payable for both periods
consist principally of mortgage notes and installment notes for vehicles,
equipment, and leasehold improvements assumed by the Company in connection with
acquisitions completed during the latter part of each fiscal quarter. The
Company pays substantially all these notes in full periodically, following the
close of acquisitions.

  Long-Term Debt

         At November 30, 1999, outstanding borrowings under the Company's $40
million credit facility were $26.7 million and the Company was in compliance
with all debt covenants. The effective Eurodollar borrowing rate and base rate
as of November 30, 1999 were 8.38% and 9.5%, respectively.


6. Stockholders' Equity

         From September 1, 1999 to November 30, 1999, the Company issued 749,993
shares of its common stock with an aggregate value of $7.9 million to fund the
non-cash portion of the total consideration for acquisitions completed during
the period. Additionally, a total of 233,822 shares of common stock were issued
for total consideration of $0.7 million in connection with stock options and
warrants exercised during this same period.


                                       12


<PAGE>

7. Earnings Per Share

         Basic and diluted earnings per share in the accompanying condensed
consolidated statements of operations are based upon the weighted average shares
outstanding during the applicable period. The impact of common stock equivalents
has not been included for the loss periods presented as they are anti-dilutive.
The components of basic and diluted earnings per share are as follows:
<TABLE>
<CAPTION>
                                                                                             For the Three Months
                                                                                               Ended November 30,
                                                                                            1999               1998
                                                                                         ---------           --------
                                                                                                 (In thousands)
<S>                                                                                         <C>                <C>
Basic Average Shares Outstanding                                                            44,364             28,753
Common Stock Equivalents                                                                         -                  -
                                                                                         ---------           --------
Diluted Average Shares Outstanding                                                          44,364             28,753
                                                                                         =========           ========
Common stock equivalents not included in the calculation of
  diluted earnings per share because their impact is antidilutive                            2,177              2,005
                                                                                         =========           ========

</TABLE>

8. Commitments and Contingencies


Supply Agreement

         On October 1, 1998, the Company entered into a five-year supply
agreement with certain flower farms (the "Farms"). The agreement requires that
the Farms provide to the Company a certain percentage of their flowers on a
consignment basis. The Farms must produce and deliver a minimum number of stems
for the Company during the growing year commencing on October 1, and ending on
September 30. Each July, during the term of the agreement, the parties will meet
to establish the minimum stem obligation for each flower type for the upcoming
growing year. The Company has no obligation to pay for any flowers it receives
from the Farms unless and until such flowers are sold by the Company.


   Business Combinations

         The Company may be required to make additional payments of up to
$1.1 million to the sellers of three of the businesses that it acquired. Because
the outcome of the contingencies underlying these payments are not yet
determinable, the payments have not been recorded as a component of the cost of
these acquisitions at November 30, 1999.

                                       13

<PAGE>

  Litigation

         There are various claims, lawsuits, and pending actions against Gerald
Stevens incident to the operations of its businesses. It is the opinion of
management, after consultation with counsel, that the ultimate resolution of
such claims, lawsuits and pending actions will not have a material adverse
effect on the Company's consolidated financial position, results of operations
or liquidity.


9.       Business Segments

        Gerald Stevens operates in two principal business segments: retail and
order generation. The Company's reportable segments are strategic business units
that offer different products and services. The Company evaluates the
performance of its segments based on revenue and operating income. The Company's
retail segment consists of the retail florists acquired as well as its import
business. The Company's order generation business consists primarily of
Florafax, National Flora, Calyx & Corolla and on-line businesses. There is no
material intersegment revenue.

        The following table presents financial information regarding the
Company's different business segments as of and for the three months ended
November 30:
<TABLE>
<CAPTION>

                                          1999               1998
                                       ---------           --------
                                              (In thousands)
<S>                                     <C>                 <C>
Net revenue:
    Retail                              $ 39,137            $ 9,467
    Order generation                      10,067              3,756
                                        --------            -------
                                        $ 49,204            $13,223
                                        ========            =======
Operating income (loss):
    Retail                              $  1,208            $   539
    Order generation                        (266)               734
    Corporate                             (4,844)            (1,675)
                                        --------            -------
                                        $ (3,902)           $  (402)
                                        ========            =======
Identifiable assets:
    Retail                              $179,848            $48,158
    Order generation                      16,513             11,259
    Corporate                              8,929              5,680
                                        --------            -------
                                        $205,290            $65,097
                                        ========            =======
</TABLE>

                                       14
<PAGE>



10. SUBSEQUENT EVENTS

   Business Combinations

         From December 1, 1999 through January 10, 2000, we acquired 15 retail
florist businesses for total consideration of $3.6 million, consisting of $2.0
million in cash and 195,139 shares of our common stock valued at prices
ranging from $7.44 to $10.35 per share.






                                       15
<PAGE>

Item 2.                      Management's Discussion And Analysis
                             ------------------------------------
                       Of Financial Condition And Results Of Operations
                       ------------------------------------------------

General

         Gerald Stevens, Inc. ("Gerald Stevens," or the "Company"), formerly
known as Florafax International, Inc., is a leading integrated retailer and
marketer of flowers, plants, and complementary gifts and decorative accessories.
The Company operates the largest company-owned network of floral specialty
retail stores with locations in 30 markets in the United States and Canada as of
November 30, 1999. We are building a national brand and transforming the retail
floral industry by integrating our operations throughout the floral supply
chain, from product sourcing to delivery, and by managing every interaction with
the customer, from order generation to order fulfillment. The Company owns and
operates its own import operation and has relationships with leading growers
around the world. Our national sales and marketing division permits us, through
multiple distribution channels including the Internet, dial-up numbers and
direct mail, to serve customers who do not visit or phone our retail stores.

         On April 30, 1999, Gerald Stevens and Gerald Stevens Retail, Inc.
("Gerald Stevens Retail"), completed a merger accounted for as a pooling of
interests. This Management's Discussion and Analysis of Financial Condition and
Results of Operations gives retroactive effect to the merger, and should be read
in conjunction with our accompanying unaudited condensed consolidated financial
statements. In the merger, we issued approximately 28.1 million shares of our
common stock to the stockholders of Gerald Stevens Retail, resulting in the
former Gerald Stevens Retail stockholders owning approximately 77.5% of the
shares of our common stock immediately following the merger.


Forward-Looking Statements

         This Quarterly Report on Form 10-Q, as well as our other reports filed
with the SEC and our press releases and other communications, contain
forward-looking statements which reflect the Company's current views with
respect to future events and financial performance. Forward-looking statements
include all statements regarding our expected financial position, results of
operations, cash flows, dividends, financing plans, strategy, budgets, capital
and other expenditures, competitive positions, growth opportunities, benefits
from new technology, plans and objectives of management, and markets for stock.
In addition to general economic, business and market conditions, we are subject
to risks and uncertainties that could cause such forward-looking statements to
prove incorrect, including those stated in the "Risk Factors" section of the
Form 10-K and the following:

o        Our ability to accomplish our anticipated growth strategies and to
         integrate acquired businesses.

o        Our need to improve our information systems.


                                       16
<PAGE>

o        Unexpected liabilities incurred in our acquisitions.

o        Our dependence on additional capital for growth.

o        A decline in customer discretionary spending.

o        Weather, governmental regulations, transportation problems or other
         factors that could prevent us from obtaining sufficient products when
         needed.

o        Our ability to maintain business relationships within the industry,
         including relationships with wire services, wholesalers, growers,
         importers and other florist shops.

o        Our ability to develop relationships with supermarkets, mass merchants,
         department stores and other businesses to expand our store-in-store
         operations.

o        Our ability to develop a profitable Internet business.


Acquisitions

         In October and November, 1998, we entered the retail distribution
segment of the floral industry by acquiring 10 retail florist businesses located
in 9 markets throughout the United States for aggregate consideration of $37.2
million, consisting of $20.8 in cash and 4,644,514 shares of our common stock
valued at prices ranging from $3.52 to $4.44 per share. During the period from
December 1, 1998 to August 31, 1999 we acquired an additional 59 retail florist
businesses located in existing markets and 19 new markets throughout the United
States for aggregate consideration of $61.5 million, consisting of $46.1 million
in cash and 2,416,420 shares of our common stock valued at prices ranging from
$4.94 to $15.30 per share.

         During the three-month period ended November 30, 1999, we acquired an
additional 34 retail florist businesses located in existing markets and two new
markets for total consideration of $18.9 million, consisting of $11.0 million in
cash and 749,993 shares of our common stock valued at prices ranging from $9.49
to $11.53 per share.

         Additionally, in October 1998, we acquired AGA Flowers, Inc., a floral
import business, for total consideration of $2.9 million, consisting of $1.5
million in cash and 417,078 shares of our common stock valued at $3.52 per
share.

         In March 1999, we acquired National Flora, a floral order generation
business, for total consideration of $19.7 million, consisting of $10.0 million
in cash and 1,552,500 shares of our common stock valued at $6.30 per share.

         In July 1999, we acquired Calyx & Corolla, Inc., a catalog and
Internet-based floral order generation business for total consideration of $11.6


                                       17
<PAGE>

million, consisting of approximately $.1 million in cash, 934,435 shares of our
common stock valued at $10.80 per share, and the assumption of stock option and
warrant obligations which converted into rights to acquire 152,081 shares of our
common stock at exercise prices ranging from $0.36 to $9.44 per share.

         All of the acquisitions discussed in the preceding paragraphs were
accounted for as business combinations under the purchase method of accounting
and accordingly, have been included in the consolidated financial statements
from the date of acquisition.

         During the year ended August 31, 1999 and the three months ended
November 30, 1999, we also acquired certain intangible assets related to floral
businesses that discontinued their operations. The acquired intangible assets
consisted principally of customer lists, telephone numbers and yellow page
advertising contractual rights. Aggregate consideration paid for all such
intangible asset acquisitions during the year ended August 31, 1999 was $4.5
million, consisting of $2.8 million in cash and 159,823 shares of our common
stock at a price of $10.14 per share. Aggregate consideration paid for
intangible asset acquisitions during the three months ended November 30, 1999
was $53,000 in cash.

Results of Operations

         Upon consummation of our merger with Gerald Stevens Retail, we
redefined the manner in which we evaluate and report the operating results of
our newly combined business for internal purposes. In this regard, we have
chosen to break down our component businesses into two segments: (1) Retail and
(2) Order Generation. The Retail segment consists of all retail and import
businesses and operations while the Order Generation segment consists of all
non-retail order generation and fulfillment businesses and operations. The
tables below present the results of operations through operating income (loss)
of Gerald Stevens' Retail and Order Generation segments and Corporate for the
three months ended November 30, 1999 and 1998.

         The Retail segment 1999 results include the operating results of the 69
retail florist businesses and one import business acquired during the year ended
August 31, 1999 and the post-acquisition operating results of the 34 retail
florist businesses acquired during the three months ended November 30, 1999. The
Retail segment 1998 results include only the post-acquisition operating results
of the initial 10 retail florist businesses and one import business acquired by
the Company during October and November 1998.

         The Order Generation segment 1999 and 1998 results include the
operating results of the Company's wire service, credit and charge card
processing and The Flower Club business units. The Order Generation segment 1999
results additionally include the operating results of National Flora and Calyx &
Corolla and the operating results of Gerald Stevens' recently formed
Internet-based order generation businesses.

         Prior to the acquisition of its initial retail florist and import
businesses on October 1, 1998, the Company operated only in the Order Generation
segment. Results in the three-month period ended November 30, 1999, compared to
the three-month period ended November 30, 1998, were significantly impacted by
(i) a full three months of operations in the 1999 period of the businesses
acquired on October 1, 1998 and (ii) acquisitions of businesses after November
30, 1998.

                                       18
<PAGE>

         The tables below present the results of operations through operating
income (loss) of the Company's Retail and Order Generation segments and
Corporate for the three months ended November 30, 1999 and 1998, respectively.
<TABLE>
<CAPTION>
                                                              Three Months Ended November 30, 1999
                                                    ---------------------------------------------------------
                                                                         (In thousands)

                                                                       Order
                                                       Retail       Generation       Corporate      Total
                                                       ------       ----------       ---------      -----
<S>                                                     <C>             <C>              <C>         <C>
Revenue:
  Product sales, net                                    $ 35,184        $   2,273      $ $     -    $ 37,457
  Service and other revenue                                3,953            7,794              -      11,747
                                                    ---------------------------------------------------------
                                                          39,137           10,067              -      49,204

Operating Costs and Expenses:
  Cost of product sales                                   13,174              833              -      14,007
  Operating expenses                                      20,222                -              -      20,222
  Selling, general and administrative expenses             4,533            9,500          4,844      18,877
                                                    ---------------------------------------------------------
                                                          37,929           10,333          4,844      53,106

                                                    ---------------------------------------------------------
  Operating income (loss)                               $  1,208        $   (266)      $ (4,844)    $(3,902)
                                                    =========================================================

</TABLE>

<TABLE>
<CAPTION>
                                                              Three Months Ended November 30, 1998
                                                    ---------------------------------------------------------
                                                                         (In thousands)

                                                                       Order
                                                       Retail       Generation       Corporate      Total
                                                       ------       ----------       ---------      -----
<S>                                                     <C>              <C>           <C>           <C>
Revenue:
  Product sales, net                                    $  8,695         $      -      $       -     $ 8,695
  Service and other revenue                                  772            3,756              -       4,528
                                                    ---------------------------------------------------------
                                                           9,467            3,756              -      13,223

Operating Costs and Expenses:
  Cost of product sales                                    3,848                -              -       3,848
  Operating expenses                                       4,333                -              -       4,333
  Selling, general and administrative expenses               747            3,022          1,590       5,359
  Merger expenses                                              -                -             85          85
                                                    ---------------------------------------------------------
                                                           8,928            3,022          1,675      13,625

                                                    ---------------------------------------------------------
  Operating income (loss)                                $   539         $    734      $ (1,675)     $ (402)
                                                    =========================================================
</TABLE>

Retail Segment. Product sales within the Retail segment include sales of floral
and gift products at retail businesses and sales of floral product by the
Company's import business. Service and other revenue within the Retail segment
is generated at the Company's retail businesses and consists of delivery and
other service fees charged to customers and commissions on orders transmitted to
and fulfilled by other retail florists. Total Retail segment revenue for the
three months ended November 30, 1999 increased by $29.7 million to $39.1
million, compared to the same period in the prior year due principally to
revenue generated at newly acquired businesses.

                                       19
<PAGE>

         Cost of product sales within the Retail segment includes the cost of
products sold at retail businesses and at the Company's import business. Cost
of product sales for the three months ended November 30, 1999 increased by $9.3
million to $13.2 million compared to the same period in the prior year due
principally to cost of goods sold incurred by newly acquired businesses.

         Retail segment gross margins as a percentage of total revenue for the
three months ended November 30, 1999 increased by 6.9% to 66.3% compared to the
same period in the prior year. The majority of the gross margin percentage
increase is related to a period-to-period change in mix between revenue at
the Company's retail stores and revenue at its import business. As a result of
acquisitions, higher margin retail store revenue has increased significantly
more than lower margin import revenue over the past year. To a lesser extent,
gross margins have improved due to the recent implementation of various national
product purchasing programs at the Company's retail stores, including the
sourcing of floral product from the Company's import business.

         Retail segment operating expenses for the three months ended November
30, 1999 increased by $15.9 million to $20.2 million compared to the same period
in the prior year due principally to operating expenses incurred by newly
acquired businesses. Retail segment operating expenses as a percentage of total
revenue for the three months ended November 30, 1999 increased by 5.9% to 51.7%
compared to the same period in the prior year. The majority of the percentage
increase is related to the aforementioned period-to-period change in mix between
the Company's retail store and import businesses and the fact that operating
expenses as a percentage of revenue are significantly higher at the Company's
retail stores compared to its import business.

         Retail segment selling, general and administrative expenses for the
three months ended November 30, 1999 increased by $3.8 million to $4.5 million
compared to the same period in the prior year due principally to expenses
incurred by newly acquired businesses. Retail segment selling, general and
administrative expenses as a percentage of total revenue for the three months
ended November 30, 1999 increased by 3.7% to 11.6% compared to the same period
in the prior year due principally to increases in wire commission, advertising
and insurance expenses.

         Order Generation Segment. Product sales within the Order Generation
segment for the three months ended November 30, 1999 reflect $2.3 million of
sales made by Calyx & Corolla. Service and other revenue within the Order
Generation segment consists of order generation commissions and processing fees,
wire service dues and fees, and credit card processing fees. Total Order
Generation segment service and other revenue for the three months ended November
30, 1999 increased by $4.0 million to $7.8 million compared to the same period
in the prior year. This significant increase in revenue is due primarily to our
acquisition of National Flora, which generated $3.0 million in revenue during
the current period. Additionally, continued increases in The Flower Club
revenue, revenue from the Company's recently formed Internet-based order
generation business unit, and other revenue generated at Calyx & Corolla also
contributed to the current period's service and other revenue increase.

         Cost of goods sold within the Order Generation segment for the three
months ended November 30, 1999 reflect $.8 million of costs incurred at Calyx &
Corolla. Calyx & Corolla gross margins as a percentage of total revenue was
64.4% during the current period.


                                       20
<PAGE>

         Total Order Generation segment selling, general and administrative
expenses for the three months ended November 30, 1999 increased by $6.5 million
to $9.5 million compared to the same period in the prior year. Selling, general
and administrative expenses incurred by National Flora and Calyx & Corolla
during the current period totaled $4.6 million and represent a significant
portion of the current period expense increase. Additionally, start up costs of
approximately $1.4 million were incurred in connection with the Company's
recently formed Internet-based order generation business unit resulting in
higher current period expenses. To a lesser extent, expense increases related to
the expansion of The Flower Club business unit and expenses related to our
acquired Flowerlink website also contributed to the higher current period
expense levels.

         Corporate. Total Corporate selling, general and administrative expenses
for the three months ended November 30, 1999 increased by $3.3 million to $4.8
million compared to the same period in the prior year due primarily to expenses
incurred at Gerald Stevens' expanded corporate headquarters in Ft. Lauderdale,
Florida and to the significant expansion of the Company into retail and other
related segments of the floral industry. We plan to significantly expand our
business over the next several years, largely through the acquisition of retail
florist businesses. We also expect Corporate expenses to increase over this time
period, due principally to integration costs planned to be incurred in
connection with the development and implementation of centralized operational
and financial systems and the establishment of the Gerald Stevens brand name.

         Interest. Interest expense for the three months ended November 30, 1999
was $.4 million compared to interest expense of $68,000 in the same period of
the prior year. The increase in interest expense during the current period is
due to increased borrowings under the Company's revolving credit facilities to
finance the expansion of its business activities.

         Income Taxes. The Company has significant operating loss carryforwards
available to offset future taxable income. Because of the uncertainty of future
period income, the Company has provided a full valuation allowance against its
related net deferred tax asset accounts. Accordingly, the Company has recorded
no income tax provision or benefit for the three months ended November 30, 1999
and 1998. Gerald Stevens' future effective tax rate will depend on various
factors, including the mix between state taxable income or losses, amounts of
nondeductible goodwill, and the timing of adjustments to the valuation allowance
on our net deferred tax assets.


Liquidity and Capital Resources

         We had cash and cash equivalents of $2.0 million and $4.6 million as of
November 30, 1999 and August 31, 1999, respectively. Cash and cash equivalents
decreased by $2.6 million during the three months ended November 30, 1999 and
increased by $2.0 million during the three months ended November 30, 1998. The
major components of these changes are discussed below.

         Cash used in operating activities for the three months ended November
30, 1999 was $6.5 million compared to $.8 million for the same period last year.
Cash usage increased during the current period as the result of higher net
losses related to the Company's expansion into the retail distribution and
Internet segments of the floral industry and increased seasonal working capital
needs.

                                       21
<PAGE>

         The cash portion of the purchase prices for all acquisitions completed
by the Company, net of cash acquired, during the three months ended November 30,
1999 and 1998 aggregated $11.5 million and $20.6 million, respectively, as more
fully described in the preceding section entitled "Acquisitions." Capital
expenditures during the three months ended November 30, 1999 totaled $5.4
million compared to capital expenditures of $.5 million in the same period of
the prior year. Capital expenditures primarily include computer hardware,
software and communication system expenditures related to the expansion of our
retail and order generation businesses.

         During the three months ended November 30, 1999, the Company issued a
total of 233,822 shares of its common stock for total consideration of $.7
million in connection with the exercise of stock options and warrants. During
the three months ended November 30, 1998, we issued 6,185,137 shares of our
common stock in private placement transactions for total consideration of $20.6
million, net of placement fees and expenses, and also collected a $4.2 million
stock subscription receivable balance related to the initial capitalization of
Gerald Stevens Retail.

         During the three months ended November 30, 1999, the Company borrowed a
net amount of $22.3 million on its existing revolving credit facility and repaid
$2.1 million of debt incurred in connection with certain retail florist
acquisitions. A total of $1.1 million of debt related to a prior revolving
credit facility, which was terminated in June 1999, was repaid during the three
months ended November 30, 1998.

         The outstanding balance on the Company's revolving credit facility at
November 30, 1999 was $26.7 million. We are currently in discussions with a
number of financial institutions regarding their participation in a proposed
syndication of our bank credit facility. In this regard, we intend to increase
the borrowing limits under our credit facility from $40.0 million to
approximately $50.0 to $75.0 million. However, there can be no assurance that we
will be successful in increasing such borrowing limits, or that any such
increase can be made on terms comparable to our current credit facility.

         We believe that cash flows from operating activities, in addition to
borrowings from our current credit facilities, will provide adequate funds to
meet the ongoing cash requirements of our existing business over the next 12
months. However, failure to increase our current bank borrowing limits or
otherwise raise additional capital could limit our ability to acquire new
businesses or otherwise expand our existing business in accordance with our
current operating plan. Further, we cannot provide assurance that the occurrence
of unplanned events, including temporary or long-term adverse changes in global
capital markets, will not interrupt or curtail our short-term or long-term
growth plans.


Year 2000 Issue

         The Company had successfully completed all Year 2000 remediation,
replacement, and testing prior to January 1, 2000. Through January 10, 2000, the
Company has experienced no Year 2000 problems that affected business operations.
The Company's business partners have reported no Year 2000 problems. At this


                                       22
<PAGE>

time, the Company does not expect any future problems related to Year 2000 to
materialize. However, the Company will continue to monitor the systems for
potential issues over the next six months through normal operational and support
processes.


Impact of Recently Issued Accounting Standards

         In June 1999, The Financial Accounting Standards Board ("FASB") issued
SFAS No. 137, Accounting for Derivative Instruments and Hedging
Activities-Deferral of Effective Date of FASB Statement No. 133. Statement No.
137 defers for one year the effective date of SFAS No. 133, Accounting for
Derivative Instruments and Hedging Activities. SFAS No. 133 will now apply to
all fiscal quarters of all fiscal years beginning after June 15, 2000. SFAS
Statement No. 133 will require the Company to recognize all derivatives on the
balance sheet at fair value. Derivatives that are not hedges must be adjusted to
fair value through income. The Company will adopt SFAS No. 133 as required for
its first quarterly filing of fiscal year 2001. We believe the adoption of this
Statement will not have a material effect on the earnings and financial position
of the Company.




                                       23
<PAGE>

PART II - OTHER INFORMATION

Item 6.   Exhibits and Reports on Form 8-K.
- -------   ---------------------------------

         (a)      Exhibits.  The following are being filed as exhibits to this
                  Report:

                  --   Non-plan Option Agreement, dated October 15, 1999,
                       between Gerald Stevens, Inc. and Robert L. Johnson

                  --   financial data schedule

          (b)     Reports on Form 8-K. We filed no Reports on Form 8-K during
                  the quarter ended November 30, 1999 and to date in the
                  following quarter.






                                       24

<PAGE>



                                    SIGNATURE
                                    ---------

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             GERALD STEVENS, INC.
                                             --------------------
                                             (Registrant)





Date: January 14, 2000                       By /s/ Albert J. Detz
                                                --------------------------------
                                                Albert J. Detz
                                                Senior Vice President and
                                                Chief Financial Officer
                                                (Principal Accounting Officer)




                                       25

<PAGE>

                              Gerald Stevens, Inc.

                          Quarterly Report on Form 10-Q
                     for the quarter ended November 30, 1999


                                  EXHIBIT INDEX


Exhibit No.                          Description
- -----------                          -----------

     10.1    Non-plan Option Agreement, dated October 15, 1999, between Gerald
             Stevens, Inc. and Robert L. Johnson

     27      Financial Data Schedule









                                       26



                              Gerald Stevens, Inc.

                            Non-Plan Option Agreement


Name of Optionee:                  Robert L. Johnson

Date of Grant:                      October 15, 1999

Number of Option Shares:                       2,500

Exercise Price per Share:                   $10.4375


         This Option is granted on the above date (the "Date of Grant") by
Gerald Stevens, Inc. (the "Company") to the person named above (the "Optionee"),
upon the following terms and conditions:

         1.       Grant of Option. The Company grants to the Optionee an option
                  to purchase, on the terms and conditions stated herein, the
                  number of shares specified above (the "Option Shares") of the
                  Company's common stock, par value $0.01 per share (the "Common
                  Stock"), at the exercise price per share specified above (the
                  "Exercise Price").

         2.       Period of Option and Right to Exercise. This Option shall
                  become exercisable as to 25% of the total number of Option
                  Shares on the first anniversary of the Date of Grant. This
                  Option shall become exercisable as to an additional 25% of the
                  total number of Option Shares on each subsequent anniversary
                  of the Date of Grant. Once the right to purchase shares has
                  accrued, such shares may thereafter be purchased at any time,
                  or in part from time to time, until the termination date of
                  this Option. Subject to the foregoing, and subject to
                  subsections (a), (b) and (c) of this Section 2 which provide
                  for earlier termination of the Option, the Option shall
                  terminate upon the expiration of ten (10) years from the Date
                  of Grant (the "Expiration Date"). In no event shall this
                  Option be exercised after the Expiration Date. If the Optionee
                  ceases to be a Director of the Company, the Option shall vest
                  and terminate as follows:

                  (a)      Removal for Cause. If the Optionee is removed from
                           office for cause, all Options granted hereunder shall
                           immediately cease vesting and shall immediately
                           terminate.

                  (b)      Death or Disability. If during the Optionee's service
                           as a director the Optionee dies or is no longer able
                           to serve as a director due to disability, the Option
                           (whether or not exercisable immediately prior to the
                           Optionee's death



<PAGE>



                           or disability) shall become immediately exercisable
                           in full and may be exercised at any time prior to the
                           Expiration Date or within one (1) year after the date
                           of death or disability, whichever first occurs.
                           Whether a director's service is terminated due to
                           disability shall be determined at the sole discretion
                           of the board of directors.

                           If the Optionee dies after ceasing to be a director
                           and during a period when the Option or any part
                           thereof is exercisable, then that part of the Option
                           which was exercisable by the Optionee immediately
                           prior to the Optionee's death may be exercised at any
                           time prior to the Expiration Date, or within one (1)
                           year after the date of death, whichever first occurs.

                  (c)      Cessation of Directorship for Other Reasons. If the
                           Optionee ceases to be a Director of the Company for
                           any reason other than removal for cause, death, or
                           disability, the Option shall immediately cease
                           vesting and any part thereof which was exercisable by
                           the Optionee immediately prior to ceasing to be a
                           Director may be exercised at any time prior to the
                           Expiration Date or within three (3) months after the
                           date the Optionee ceases to be a Director, whichever
                           first occurs.

         3.       Exercise. To the extent this Option is exercisable, it may be
                  exercised by the Optionee or the legal representative of the
                  Optionee or the legal representative of the Optionee's estate
                  or the permitted transferee of the Optionee. Once this Option
                  becomes exercisable, it may thereafter be exercised, wholly or
                  in part, at any time prior to the Expiration Date (or such
                  earlier date as specified herein).

         4.       Acceleration. Upon the occurrence of any of the following
                  events prior to the Expiration Date, this Option shall become
                  immediately and fully exercisable:

                  (a)      a change of control of the Company.

                  For the purposes of the Option Agreement, a "Change of
Control" shall mean:

                           (i)      the acquisition by any person, other than
                                    New River Capital Partners L.P. or its
                                    affiliates, of voting shares of the Company,
                                    if, as a result of the acquisition, such
                                    person, or any "group" as defined in Section
                                    13(d)(3) of the Securities Exchange Act of
                                    1934, of which such person is a part, owns
                                    at least 20% of the outstanding voting
                                    shares of the Company; or

                           (ii)     a change in the composition of the board of
                                    directors of the Company such that within
                                    any period of two consecutive years, persons
                                    who (1) at the beginning of such period
                                    constitute the board or (2) become


                                      - 2 -

<PAGE>



                                    directors after the beginning of such period
                                    and whose election, or nomination for
                                    election by the stockholders of the Company,
                                    was approved by a vote of at least
                                    two-thirds of the persons who were either
                                    directors at the beginning of such period or
                                    whose subsequent election or nomination was
                                    previously approved in accordance with this
                                    clause (2), cease to constitute at least a
                                    majority of the board; or

                  (b)      a merger or consolidation with another corporation or
                           entity, and the Company is not the surviving
                           corporation; or

                  (c)      a sale by the Company of all of substantially all of
                           the assets of the Company; or

                  (d)      the dissolution or liquidation of the Company.

         5.       Payment for Shares. Payment for shares purchased upon exercise
                  of this Option shall be made in full at the time of exercise.
                  Payment of the Exercise Price shall be made in cash, or by
                  delivering Common Stock having a fair market value at least
                  equal to the Exercise Price, or a combination of Common Stock
                  and cash. The fair market value of a share of Common Stock on
                  any date of reference shall mean the "Closing Price" (as
                  defined below) of the Common Stock on the business day
                  immediately preceding such date, unless the board of directors
                  or an appropriate committee thereof in its sole discretion
                  shall determine otherwise. For the purpose of determining fair
                  market value, the "Closing Price" of a share of Common Stock
                  on any business day shall be (i) if the Common Stock is listed
                  or admitted for trading on any United States national
                  securities exchange, or if actual transactions are otherwise
                  reported on a consolidated transaction reporting system, the
                  last reported per share sale price of the Common Stock on such
                  exchange or reporting system, as reported in any newspaper of
                  general circulation, (ii) if the Common Stock is quoted on the
                  National Association of Securities Dealers Automated
                  Quotations System ("NASDAQ"), or any similar system of
                  automated dissemination of quotations of securities prices in
                  common use, the last reported per share sale price of the
                  Common Stock on such system or, if sales prices are not
                  reported, the mean between the closing high bid and low asked
                  quotations for such day of the Common Stock on such system, as
                  reported in any newspaper of general circulation or (iii) if
                  neither clause (i) or (ii) is applicable, the mean between the
                  high bid and low asked quotations for the Common Stock as
                  reported by the National Quotation Bureau, Incorporated if at
                  least two securities dealers have inserted both bid and asked
                  quotations for the Common Stock on at least five of the ten
                  preceding days. If neither (i) , (ii) or (iii) above is
                  applicable, then fair market value shall be determined in good
                  faith by the board or directors or an appropriate committee
                  thereof, and the board or such committee may determine such
                  fair market value as of any date that is not more than one
                  year prior to the date for which such determination is being
                  made.


                                      - 3 -

<PAGE>


                  Payment in shares of Common Stock shall be made by delivering
                  to the Company certificates, duly endorsed for transfer,
                  representing shares of Common Stock having an aggregate fair
                  market value (determined as aforesaid) on the date of exercise
                  equal to that portion of the Exercise Price which is to be
                  paid to the Company in Common Stock. Whenever payment of the
                  Option Price would require delivery of a fractional share, the
                  Optionee shall deliver the next lower whole number of shares
                  of Common Stock, and a cash payment shall be made by the
                  Optionee for the balance of the Exercise Price.

         6.       Method of Exercise. This Option may be exercised only by
                  written notice given to the Company, which specifies the
                  number of Option Shares which the holder of the Option elects
                  to purchase, the number of Option Shares which the holder is
                  paying for in cash and the number of Option Shares which the
                  holder is paying for in shares of Common Stock of the Company.
                  Such written notice shall be accompanied by a check payable to
                  the order of the Company for the cash portion of the purchase
                  price and, if applicable, by the delivery of certificates
                  representing shares of Common Stock of the Company duly
                  endorsed and otherwise in proper form for transfer to the
                  Company of such number of shares of Common Stock as are
                  required to equal the fair market value of the Option Shares
                  being paid for in stock. Upon each exercise of this Option,
                  the Company, as promptly as practicable, will mail or deliver
                  to the person exercising this Option a certificate or
                  certificates representing the shares then purchased.

         7.       Transferability. Unless otherwise permitted by the board of
                  directors, this Option is not assignable or transferable other
                  than by will, the laws of descent and distribution, or the
                  terms of a qualified domestic relations order, as defined in
                  the Internal Revenue Code of 1986 as amended, or Title I of
                  the Employee Retirement Income Security Act, or the rules
                  thereunder. During the Optionee's lifetime, this Option may be
                  exercised only by the Optionee or his or her guardian or other
                  legal representative, or the permitted transferee of the
                  Optionee.

         8.       Provision for Taxes. It shall be a condition to the Company's
                  obligation to issue or reissue shares of Common Stock upon
                  exercise of this Option that the Optionee pay, or make
                  provision satisfactory to the Company for payment of, any
                  federal or state income or other taxes which the Company is
                  obligated to withhold or collect with respect to the issuance
                  or reissuance of such shares.

         9.       Listing And Registration. The Company, in its discretion, may
                  postpone the issuance and delivery of shares, upon exercise of
                  this Option, until completion of such stock exchange listing,
                  or registration, or other qualification of such shares under
                  any federal or state law, rule, or regulation, as the Company
                  may consider appropriate. The Company may require any person
                  exercising this Option to make such representations and to
                  furnish such information as the Company may consider


                                      - 4 -

<PAGE>


                  appropriate in connection with the issuance of the shares in
                  compliance with applicable law.

         10.      Adjustment. In the event the outstanding shares of Common
                  Stock of the Company are increased or decreased or changed
                  into or exchanged for a different number or kind of shares or
                  other securities of the Company or another corporation,
                  through reorganization, merger, consolidation, liquidations,
                  recapitalization, reclassification, stock split-up,
                  combination of shares, or dividend payable in stock of the
                  class of shares which is subject to this Option, appropriate
                  adjustment in the number and kind of shares as to which this
                  Option or portion thereof then unexercised shall be
                  exercisable, and in the Exercise Price, shall be made such
                  that the Optionee's proportionate interest under this Option
                  shall be maintained.

         11.      Notices. Any notice hereunder by the holder of this Option
                  shall be given to the Company in writing and such notice and
                  any payment hereunder shall be deemed duly given or made only
                  upon receipt thereof at the Company's principal office in Fort
                  Lauderdale, Florida, or at such other place as the Company may
                  designate by written notice to the holder of this Option. Any
                  notice or other communication hereunder to the holder of this
                  Option shall be in writing and shall be deemed duly given if
                  mailed or delivered to the holder at such address as he or she
                  may have on file with the Company.

         12.      Stockholder Rights. The holder of this Option shall have no
                  rights as a stockholder with respect to any shares covered by
                  this Option until the holder of this Option becomes a
                  stockholder of record with respect to such shares.

         13.      Governing Law. This Option shall be governed by, construed and
                  enforced in accordance with the internal laws of the state of
                  incorporation of the Company, and, where applicable, the
                  federal laws of the United States.

         IN WITNESS WHEREOF, the Company has caused this Option to be executed
in duplicate.



Accepted:                                       Gerald Stevens, Inc.

__________________________                      By:__________________________
Name:_____________________                      Name:________________________






                                      - 5 -


<TABLE> <S> <C>

<ARTICLE>                     5
<MULTIPLIER>                  1,000

<S>                             <C>
<PERIOD-TYPE>                   3-Mos
<FISCAL-YEAR-END>                               Aug-31-2000
<PERIOD-START>                                  Sep-01-1999
<PERIOD-END>                                    Nov-30-1999
<CASH>                                                1,996
<SECURITIES>                                              0
<RECEIVABLES>                                        17,414
<ALLOWANCES>                                         (1,990)
<INVENTORY>                                          11,431
<CURRENT-ASSETS>                                     33,650
<PP&E>                                               27,056
<DEPRECIATION>                                       (5,420)
<TOTAL-ASSETS>                                      205,290
<CURRENT-LIABILITIES>                                37,509
<BONDS>                                                   0
                                     0
                                               0
<COMMON>                                                450
<OTHER-SE>                                          139,829
<TOTAL-LIABILITY-AND-EQUITY>                        205,290
<SALES>                                              49,204
<TOTAL-REVENUES>                                     49,204
<CGS>                                                14,007
<TOTAL-COSTS>                                        14,007
<OTHER-EXPENSES>                                     39,099
<LOSS-PROVISION>                                          0
<INTEREST-EXPENSE>                                      394
<INCOME-PRETAX>                                      (4,299)
<INCOME-TAX>                                              0
<INCOME-CONTINUING>                                  (4,299)
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                         (4,299)
<EPS-BASIC>                                         (0.10)
<EPS-DILUTED>                                         (0.10)


</TABLE>


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