LAMAR MEDIA CORP/DE
10-Q, 1999-11-12
ADVERTISING AGENCIES
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<PAGE>   1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 10-Q

[ X ]  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the period ended September 30, 1999
or

[   ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from

Commission file number 001-12407

                                LAMAR MEDIA CORP.
             (Exact name of registrant as specified in its charter)

                    DELAWARE                            72-1205791
          (State or other jurisdiction               (I.R.S. Employer
               of incorporation)                    Identification No.)

             5551 Corporate Blvd.,
                Baton Rouge, LA                            70808
             (Address of principal                       (Zip Code)
              executive officers)

Registrant's telephone number, including area code (225) 926-1000

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                           Yes  X                No
                               ---                  ---

<TABLE>
<CAPTION>
                                                             Outstanding as of
                  Class                                      November, 10, 1999
              ------------                                   ------------------
<S>                                                          <C>
Common Stock, par value $ .01 per share                             100
</TABLE>

LAMAR MEDIA CORP. MEETS THE CONDITIONS OF GENERAL INSTRUCTION H(1)(a) AND (b) OF
FORM 10-Q AND IS THEREFORE FILING THIS REPORT WITH A REDUCED DISCLOSURE FORMAT
AS PERMITTED BY SUCH INSTRUCTION.

<PAGE>   2

                           EXPLANATORY NOTE REGARDING
                            CORPORATE REORGANIZATION
                          OF LAMAR ADVERTISING COMPANY

On July 20, 1999, Lamar Advertising Company completed a corporate reorganization
to create a new holding company structure. The reorganization was accomplished
through a merger under section 251(g) of the Delaware General Corporation Law.
At the effective time of the merger, all stockholders of Lamar Advertising
Company became stockholders in a new holding company and Lamar Advertising
Company became a wholly-owned subsidiary of the new holding company. The new
holding company took the Lamar Advertising Company name and the old Lamar
Advertising Company was renamed Lamar Media Corp. In the merger, all outstanding
shares of old Lamar Advertising Company's capital stock were converted into
shares of the new holding company with the same voting powers, designations,
preferences and rights, and the same qualifications, restrictions and
limitations, as the shares of old Lamar Advertising Company.

In this quarterly report, "Lamar," the "company," "we," "us" and "our" refer to
Lamar Media Corp. and its consolidated subsidiaries with respect to periods
following the reorganization and to old Lamar Advertising Company with respect
to periods prior to the reorganization, except where we make it clear that we
are only referring to Lamar Media Corp. or a particular subsidiary.


<PAGE>   3

                                    CONTENTS

<TABLE>
<CAPTION>
                                                                                                         Page
                                                                                                         ----
<S>                                                                                                      <C>
PART I - FINANCIAL INFORMATION

ITEM 1.    FINANCIAL STATEMENTS

           Condensed Consolidated Balance Sheets as of
           September 30, 1999 and December 31, 1998........................................................1

           Condensed Consolidated Statements of Operations for the three
           months ended September 30, 1999 and September 30, 1998 and
           nine months ended September 30, 1999 and September 30, 1998.....................................2

           Condensed Consolidated Statements of Comprehensive Income
           (Loss) for the three months ended September 30, 1999 and
           September 30, 1998 and nine months ended September
           30, 1999 and September 30, 1998.................................................................3

           Condensed Consolidated Statements of Cash Flows
           for the nine months ended September 30, 1999 and
           September 30, 1998..........................................................................4 - 5

           Notes to Condensed Consolidated Financial
           Statements..................................................................................6 - 9

ITEM 2.    Management's Discussion and Analysis of
           Financial Condition and Results of Operations.............................................10 - 13

ITEM 3.    Quantitative and Qualitative Disclosures About
           Market Risks..............................................................................13 - 14

PART II - OTHER INFORMATION

ITEM 2.    Changes in Securities and Use of Proceeds......................................................14

ITEM 6.    Exhibits and Reports on Form 8-K..........................................................14 - 17

           Signatures.....................................................................................17
</TABLE>

<PAGE>   4

PART I - FINANCIAL INFORMATION

ITEM 1.- FINANCIAL STATEMENTS

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

<TABLE>
<CAPTION>
                                                                September 30,       December 31,
                                                                    1999               1998
                                                                -------------       ------------
<S>                                                             <C>                 <C>
ASSETS
Cash and cash equivalents                                       $     10,778        $    128,597
Receivables, net                                                      83,636              40,380
Prepaid expenses                                                      22,235              12,346
Other current assets                                                  18,295               1,736
                                                                ------------        ------------
     Total current assets                                            134,944             183,059
                                                                ------------        ------------

Property, plant and equipment                                      1,410,561             661,324
     Less accumulated depreciation and amortization                 (215,240)           (153,972)
                                                                ------------        ------------
       Net property, plant and equipment                           1,195,321             507,352
                                                                ------------        ------------

Intangible assets                                                  1,872,295             705,934
Other assets - non-current                                            24,634              17,032
                                                                ------------        ------------
     Total assets                                                  3,227,194           1,413,377
                                                                ============        ------------


LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Trade accounts payable                                     $      9,806        $      4,258
     Accrued expenses                                                 67,713              25,912
     Current maturities of long-term debt                              4,670              49,079
     Deferred income                                                  13,178               9,589
                                                                ------------        ------------
     Total current liabilities                                        95,367              88,838

Long-term debt                                                     1,593,690             827,453
Deferred tax liability                                               124,329              25,613
Deferred income                                                        1,224               1,293
Other liabilities                                                      4,732               3,401
                                                                ------------        ------------
     Total liabilities                                             1,819,342             946,598
                                                                ------------        ------------

Common stock, $.01 par value, authorized 3,000
     shares; issued and outstanding 100 shares at
     September 30, 1999                                                 --                  --
Class A preferred stock, par value $638, $63.80
     cumulative dividends, authorized 10,000 shares;
     5,719.49 shares issued and outstanding at
     December 31, 1998                                                  --                 3,649
Class A common stock, $.001 par value, authorized
     125,000,000 shares; issued and outstanding
     43,392,876 shares at December 31, 1998                             --                    43
Class B common stock, $.001 par value, authorized
     37,500,000 shares; issued and outstanding
     17,699,997 shares at December 31, 1998                             --                    18
Additional paid-in capital                                         1,469,606             505,644
Accumulated deficit                                                  (61,754)            (42,575)
                                                                ------------        ------------
     Stockholders' equity                                          1,407,852             466,779
                                                                ------------        ------------

Total liabilities and stockholders' equity                      $  3,227,194        $  1,413,377
                                                                ============        ============
</TABLE>


See accompanying notes to condensed consolidated financial statements


                                      -1-
<PAGE>   5

                               LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                              Three Months Ended               Nine Months Ended
                                                                 September 30,                   September 30,
                                                             1999            1998            1999            1998
                                                          ----------      ----------      ----------      ----------
<S>                                                       <C>             <C>             <C>             <C>
Net revenues                                              $  111,039      $   73,528      $  294,614      $  201,600
                                                          ----------      ----------      ----------      ----------

Operating expenses
         Direct advertising expenses                          33,236          22,257          93,481          64,696
         Selling, general and administrative expenses         23,113          14,954          63,966          43,178
         Depreciation and amortization                        40,434          20,375         104,647          57,471
                                                          ----------      ----------      ----------      ----------
                                                              96,783          57,586         262,094         165,345
                                                          ----------      ----------      ----------      ----------
           Operating income                                   14,256          15,942          32,520          36,255
                                                          ----------      ----------      ----------      ----------

Other expense (income)
         Interest income                                        (112)           (123)         (1,067)           (359)
         Interest expense                                     21,092          12,116          57,471          39,357
         (Gain) loss on disposition of assets                 (5,189)             81          (5,666)            473
                                                          ----------      ----------      ----------      ----------
                                                              15,791          12,074          50,738          39,471
                                                          ----------      ----------      ----------      ----------

Earnings (loss) before income taxes extraordinary
         item and cumulative effect of a change in
         accounting principle                                 (1,535)          3,868         (18,218)         (3,216)

Income tax expense                                             1,504           2,239            (262)            816
                                                          ----------      ----------      ----------      ----------

Earnings (loss) before extraordinary item and
         cumulative effect of a change in accounting
         principle                                            (3,039)          1,629         (17,956)         (4,032)
                                                          ----------      ----------      ----------      ----------

Extraordinary item - loss on debt extinguishment
         net of tax benefit of $117                             (182)           --              (182)           --
                                                          ----------      ----------      ----------      ----------

Earnings (loss) before cumulative effect of a
         change in accounting principle                       (3,221)          1,629         (18,138)         (4,032)
                                                          ----------      ----------      ----------      ----------

Cumulative effect of a change in accounting
         principle                                              --              --              (767)           --
                                                          ----------      ----------      ----------      ----------

Net earnings (loss)                                           (3,221)          1,629         (18,905)         (4,032)

         Preferred stock dividends                              --                91             274             365
                                                          ----------      ----------      ----------      ----------

Net earnings (loss) applicable to common stock            $   (3,221)     $    1,538      $  (19,179)     $   (4,397)
                                                          ==========      ==========      ==========      ==========
</TABLE>


See accompanying notes to condensed consolidated financial statements


                                       -2-
<PAGE>   6

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
        CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
                                   (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                              Three Months Ended               Nine Months Ended
                                                                 September 30,                   September 30,
                                                             1999            1998            1999            1998
                                                          ----------      ----------      ----------      ----------
<S>                                                       <C>             <C>             <C>             <C>
Net earnings (loss) applicable to
   common stock                                           $   (3,221)     $    1,538      $  (19,179)     $   (4,397)

Other comprehensive income (loss)
   unrealized loss on investment
   securities (net of deferred tax
   benefit of $217 for the nine months
   ended September 30, 1998)                                    --              --              --               354
                                                          ----------      ----------      ----------      ----------

Comprehensive income (loss)                               $   (3,221)     $    1,538      $  (19,179)     $   (4,043)
                                                          ==========      ==========      ==========      ==========
</TABLE>


See accompanying notes to condensed consolidated financial statements


                                      -3-
<PAGE>   7

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                     Nine Months Ended
                                                                       September 30,
                                                                   1999              1998
                                                                ----------        ----------
<S>                                                             <C>               <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

Net loss                                                        $  (18,905)       $   (4,032)

Adjustments to reconcile net loss
    to net cash provided by operating activities:
         Depreciation and amortization                             104,647            57,471
         Cumulative effect of a change in accounting
           principle                                                   767              --
         (Gain) loss on disposition of assets                       (5,666)              473
         Deferred taxes                                             (9,800)           (2,548)
         Provision for doubtful accounts                             2,114             1,265
Changes in operating assets and liabilities:
         Decrease (Increase) in:
           Receivables                                              (8,866)           (1,520)
           Prepaid expenses                                            445              (714)
           Other assets                                             (1,303)              978
         Increase (Decrease) in:
           Trade accounts payable                                    2,022               770
           Accrued expenses                                         (2,746)            1,288
           Other liabilities                                            18              (144)
           Deferred income                                          (5,248)            2,252
                                                                ----------        ----------
           Net cash provided by operating
             activities                                             57,479            55,539


CASH FLOWS FROM INVESTING ACTIVITIES:

Increase in notes receivable                                        (1,587)             (280)
Acquisition of new markets                                        (830,428)         (220,780)
Capital expenditures                                               (53,435)          (40,420)
Proceeds from disposition of assets                                  3,943             1,419
                                                                ----------        ----------
         Net cash used in investing activities                    (881,507)         (260,061)
</TABLE>


                                                                     (continued)


                                      -4-
<PAGE>   8

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                      Nine Months Ended
                                                                        September 30,
                                                                   1999              1998
                                                                ----------        ----------
<S>                                                             <C>               <C>
CASH FLOWS FROM FINANCING ACTIVITIES:
Debt issuance costs                                                (12,207)           (2,503)
Net proceeds from issuance of common stock                           2,230           181,450
Principal payments on long-term debt                               (78,040)           (4,152)
Proceeds from issuance of notes payable                            287,500                70
Net borrowings under credit agreements                             507,000            29,000
Dividends                                                             (274)             (365)
                                                                ----------        ----------
         Net cash provided by financing activities                 706,209           203,500

Net decrease in cash and cash equivalents                         (117,819)           (1,022)

Cash and cash equivalents at beginning
         of period                                                 128,597             7,246
                                                                ----------        ----------

Cash and cash equivalents at end of period                      $   10,778        $    6,224
                                                                ==========        ==========
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

Cash paid for interest                                          $   56,183        $   37,328
                                                                ==========        ==========
Cash paid for state and federal income taxes                    $    6,500        $    6,129
                                                                ==========        ==========
Non-cash Contribution from parent                               $  952,255        $    2,505
                                                                ==========        ==========
</TABLE>


See accompanying notes to condensed consolidated financial statements


                                      -5-
<PAGE>   9

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

1.       Significant Accounting Policies

         Organization

On July 20, 1999, Lamar Advertising Company reorganized into a new holding
company structure. As a result of this reorganization (1) the former Lamar
Advertising Company became a wholly owned subsidiary of a newly formed holding
company, (2) the name of the former Lamar Advertising Company was changed to
Lamar Media Corp., (3) the name of the new holding company became Lamar
Advertising Company, (4) the outstanding shares of capital stock of the former
Lamar Advertising Company, including the Class A common stock, were
automatically converted, on a share for share basis, into identical shares of
capital stock of the new holding company and (5) the Class A common stock of the
new holding company commenced trading on the Nasdaq National Market under the
symbol "LAMR" instead of the Class A common stock of the former Lamar
Advertising Company. In addition, following the holding company reorganization,
substantially all of the former Lamar Advertising Company's debt obligations,
including the bank credit facility and other long-term debt remained the
obligations of the Company. Under Delaware law, the reorganization did not
require the approval of the stockholders of the former Lamar Advertising
Company. The purpose of the reorganization was to provide Lamar Advertising
Company with a more flexible capital structure and to enhance its financing
options. The business operations of the former Lamar Advertising Company and its
subsidiaries, including the Company, will not change as a result of the
reorganization.

         New Accounting Pronouncements

In April 1998, the American Institute of Certified Public Accountants issued
Statement of Position ("SOP") 98-5, Reporting on the Costs of Start-Up
Activities. SOP 98-5 is effective for financial statements for fiscal years
beginning after December 15, 1998, and requires that the costs of start-up
activities, including organizational costs, be expensed as incurred. The effect
of SOP 98-5 is recorded as a cumulative effect of a change in accounting
principle as described in Accounting Principles Board Opinion No. 20 "Accounting
Changes".

2.       Acquisitions

On January 5, 1999, the Company purchased all of the outdoor advertising assets
of American Displays, Inc. for a cash purchase price of approximately $14,500.

On February 1, 1999, the Company purchased all of the outdoor advertising assets
of KJS, LLC for a cash purchase price of $40,500.

On April 1, 1999, the Company purchased all of the assets of Frank Hardie, Inc.
for a cash purchase price of approximately $20,300.

On June 1, 1999, the Company purchased the assets of Vivid, Inc. for a cash
purchase price of approximately $22,100.


                                      -6-
<PAGE>   10

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

On September 15, 1999, the Company purchased the capital stock of Chancellor
Media Outdoor Corporation and Chancellor Media Whiteco Outdoor Corporation
("Chancellor Outdoor") for a combination of approximately $700,000 in cash and
26,227,273 shares of Lamar Advertising Company Class A common stock valued at
approximately $947,000. The stock purchase agreement also contains a post
closing adjustment in the event that the net working capital of Chancellor
Outdoor as shown on the closing balance sheet is greater or less than $12,000.
As of September 30, 1999, the estimated working capital adjustment to be paid by
the Company is $33,053.

During the nine months ended September 30, 1999, the Company completed 45
additional acquisitions of outdoor advertising and transit assets for an
aggregate cash purchase price of approximately $61,000 and the issuance of
135,734 shares of Lamar Advertising Company Class A common stock valued at
approximately $5,300.

Each of these acquisitions were accounted for under the purchase method of
accounting, and, accordingly, the accompanying financial statements include the
results of operations of each acquired entity from the date of acquisition. The
purchase price has been allocated to assets acquired and liabilities assumed
based on fair market value at the dates of acquisition. The following is a
summary of the allocation of the purchase price in the above transactions.

<TABLE>
<CAPTION>
                                   Property
                        Current     Plant &                    Other        Other         Current       Long-term
                        Assets     Equipment    Goodwill     Intangibles    Assets      Liabilities    Liabilities
                       --------    ---------    --------     -----------   --------     -----------    -----------
<S>                    <C>         <C>          <C>          <C>           <C>          <C>            <C>
American Displays            87          899      10,532          3,277        --             (284)          --
KJS, LLC                     46        9,468      30,543          4,489        --           (2,079)        (1,921)
Frank Hardie                187        6,595      10,451          3,630        --             (525)          --
Vivid, Inc.                 357        8,402       9,830          4,085        --             (593)          --
Chancellor               55,997      642,210     784,513        293,748         169        (19,829)      (106,102)
Other                       265       16,098      46,835          6,472        --           (1,271)        (1,880)
                       --------    ---------    --------      ---------    --------      ---------      ---------
                         56,939      683,672     892,704        315,701         169        (24,581)      (109,903)
                       ========    =========    ========      =========    ========      =========      =========
</TABLE>

Summarized below are certain unaudited pro forma statements of operations data
as if each of the above acquisitions and the acquisitions occurring in 1998,
which were fully described in the Company's December 31, 1998 Annual Report on
Form 10-K, had been consummated as of January 1, 1998. This pro forma
information does not purport to represent what the Company's results of
operations actually would have been had such transactions occurred on the date
specified or to project the Company's results of operations for any future
periods.

<TABLE>
<CAPTION>
                                                     Three Months Ended               Nine Months Ended
                                                         September 30,                  September 30,
                                                     1999            1998            1999            1998
                                                  ----------      ----------      ----------      ----------
<S>                                               <C>             <C>             <C>             <C>
Revenues, net                                     $  156,025      $  146,722      $  452,063      $  429,994
                                                  ==========      ==========      ==========      ==========

Loss before extraordinary item                    $  (17,218)     $  (21,683)     $  (67,339)     $  (70,580)
                                                  ==========      ==========      ==========      ==========

Net loss applicable to common stock               $  (17,400)     $  (21,774)     $  (68,562)     $  (70,945)
                                                  ==========      ==========      ==========      ==========
</TABLE>


                                      -7-
<PAGE>   11

                                LAMAR MEDIA CORP.
                                AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

3.       Long-term debt

On August 13, 1999, the Company replaced its existing bank credit facility with
a new bank credit facility under which The Chase Manhattan Bank will serve as
administrative agent. The new $1,000,000 bank credit facility consists of (1) a
$350,000 revolving bank credit facility and (2) a $650,000 term facility with
two tranches, a $450,000 Term A facility and a $200,000 Term B facility. As of
September 30, 1999, the Company had borrowings under this agreement of $757,000.

In connection with the reorganization of Lamar Advertising Company into a new
holding company structure, the Company made a change of control tender offer to
the holders of its 9 1/4% Senior Subordinated Notes due 2007 in aggregate
principal amount of approximately $103,900. Pursuant to the change of control
tender offer and in accordance with the Indenture, the Company offered to
repurchase the Notes for 101% of the principal amount plus accrued interest. A
total of $29,876 aggregate principal amount of Notes were tendered for payment
on August 19, 1999, and the related 1% prepayment penalty is reflected as an
extraordinary item in the Company's income statement, net of tax.

4.       Summarized Financial Information of Subsidiaries

Separate financial statements of each of the Company's direct or indirect
wholly-owned subsidiaries that have guaranteed the Company's obligations with
respect to its publicly issued notes (collectively, the "Guarantors") are not
included herein because the Guarantors are jointly and severally liable under
the guarantees, and the aggregate assets, liabilities, earnings and equity of
the Guarantors are substantially equivalent to the assets, liabilities, earnings
and equity of the Company on a consolidated basis.

Summarized financial information for Missouri Logos, a Partnership, a 66 2/3%
owned subsidiary of the Company and the only subsidiary of the Company that is
not a Guarantor, is set forth below:

<TABLE>
<CAPTION>
Balance Sheet Information:                              September 30, 1999               December 31, 1998
                                                        ------------------               -----------------

<S>                                                     <C>                              <C>
   Current assets                                               293                                248
   Total assets                                                 340                                297
   Total liabilities                                             10                                  7
   Venturers' equity                                            330                                290
</TABLE>

<TABLE>
<CAPTION>
Income Statement Information:                           Three months ended               Nine months ended
                                                           September 30                    September 30
                                                         1999         1998               1999         1998
                                                         ----         ----               ----         ----

<S>                                                      <C>          <C>                <C>          <C>
Revenues                                                  339          247                871          748
Net income                                                226          117                546          416
</TABLE>


                                      -8-


<PAGE>   12

5.       Related Party Transactions

The Company has a related party note payable to its parent corporation, Lamar
Advertising Company, in the amount of $287,500, at 5 1/4% interest. The note
payable is due September 15, 2006, with the related interest expense due
semi-annually. At September 30, 1999, the company had accrued interest payable
of $620 reflected in accrued expenses related to this note.

The Company also has an inter-company receivable at September 30, 1999 from its
parent corporation in the amount of $6,600 as a result of normal operating
activity. This receivable is non-interest bearing with no scheduled maturity and
is reflected in other assets at September 30, 1999.


                                       -9-
<PAGE>   13

ITEM 2.
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following is a discussion of the consolidated financial condition and
results of operations of the Company for the nine month and three month periods
ended September 30, 1999 and 1998. This discussion should be read in conjunction
with the consolidated financial statements of the Company and the related notes.

The following discussion is a summary of the key factors management considers
necessary in reviewing the Company's results of operations, liquidity and
capital resources. The future operating results of the Company may differ
materially from the results described below. For a discussion of certain factors
which may affect the Company's future operating performance, please refer to
Exhibit 99.1 hereto entitled "Factors Affecting Future Operating Results".

In this quarterly report, "Lamar," the "company," "we," "us" and "our" refer to
Lamar Media Corp. and its consolidated subsidiaries with respect to periods
following the reorganization and to old Lamar Advertising Company and its
consolidated subsidiaries with respect to period prior to the reorganization,
except where we make it clear that we are only referring to Lamar Media Corp.,
old Lamar Advertising Company or a particular subsidiary. See explanatory note
regarding Lamar Advertising Company reorganization and footnote 1 in Item 1 of
the Financial Statements.

RESULTS OF OPERATIONS

Nine Months Ended September 30, 1999 Compared to Nine Months Ended September 30,
1998

Net revenues increased $93.0 million or 46.1% to $294.6 million for the nine
months ended September 30, 1999 as compared to the same period in 1998. This
increase was attributable to the Company's acquisitions during 1998 and 1999 and
internal growth within the Company's existing markets.

Operating expenses, exclusive of depreciation and amortization, increased $49.6
million or 46.0% for the nine months ended September 30, 1999 as compared to the
same period in 1998. This was primarily the result of the additional operating
expenses related to acquired outdoor advertising assets and the newly developed
logo sign contracts.

Depreciation and amortization expense increased $47.2 million or 82.1% from
$57.5 million for the nine months ended September 30, 1998 to $104.7 million for
the nine months ended September 30, 1999 as a result of an increase in
capitalized assets resulting from the Company's recent acquisition activity.

Due to the above factors, operating income decreased $3.8 million or 10.3% to
$32.5 million for nine months ended September 30, 1999 from $36.3 million for
the same period in 1998.

Interest income increased $.7 million as a result of earnings on excess cash
investments made during the nine months ended September 30, 1999 as compared to
the same period in 1998 due to proceeds from a public offering of Lamar
Advertising Company's Class A common stock in December, 1998. Interest expense
increased $18.1 million from $39.4 million for the nine months ended September
30, 1998 to $57.5 million for the same period in 1999 as a result of additional
borrowings under the Company's bank credit facility to fund increased
acquisition activity.


                                      -10-
<PAGE>   14

There was an income tax benefit of $.3 million for the nine months ended
September 30, 1999 as compared to an income tax expense of $.8 million for the
same period in 1998. The effective tax rate for the nine months ended September
30, 1999 is less than statutory rates due to permanent differences resulting
from non-deductible amortization of goodwill.

An extraordinary loss on debt extinguishment of $.2 million net of income tax
benefit of $.1 million, was incurred during the nine months ended September 30,
1999, as a result of the extinguishment of a portion of the Company's 9 1/4%
Senior Subordinated Notes due 2007 in connection with a change of control tender
offer in July, 1999.

Due to the adoption of SOP 98-5 "Reporting on the Costs of Start-Up Activities"
which requires costs of start-up activities and organization costs to be
expensed as incurred, the Company recognized an expense of $.8 million as a
cumulative effect of a change in accounting principle. This expense is a one
time adjustment to recognize start-up activities and organization costs that
were capitalized in prior periods.

As a result of the above factors, the Company recognized a net loss for the nine
months ended September 30, 1999 of $18.9 million, as compared to a net loss of
$4.0 million for the same period in 1998.

Three Months Ended September 30, 1999 Compared to Three Months Ended September
30, 1998

Revenues for the three months ended September 30, 1999 increased $37.5 million
or 51.0% to $111.0 million from $73.5 million for the same period in 1998.

Operating expenses, exclusive of depreciation and amortization, for the three
months ended September 30, 1999 increased $19.1 million or 51.4% over the same
period in 1998.

Depreciation and amortization expense increased $20.0 million or 98.4% from
$20.4 million for three months ended September 30, 1998 to $40.4 million for the
three months ended September 30, 1999.

Operating income decreased $1.6 million or 10.6% to $14.3 million for the three
months ended September 30, 1999 as compared to $15.9 million for the same period
in 1998.

Interest expense increased $9.0 million from $12.1 million for the three months
ended September 30, 1998 to $21.1 million for the same period in 1999.

The Company recognized a net loss for the three months ended September 30, 1999
of $3.2 million.

The results for the three months ended September 30, 1999 were affected by the
same factors as the nine months ended September 30, 1999. Reference is made to
the discussion of the nine month results.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings. Its acquisitions have been
financed primarily with borrowed funds and the issuance of debt and equity
securities.


                                      -11-
<PAGE>   15

During the nine months ended September 30, 1999, the Company financed its
acquisition activity of approximately $1.8 billion with remaining proceeds from
the December, 1998 offering of the Lamar Advertising Company's Class A common
stock, borrowings under the Company's bank credit facility and the issuance of
Lamar Advertising Company's Class A Common Stock. At September 30, 1999,
following these acquisitions, the Company had $243 million available under the
revolving bank credit facility.

The Company's net cash provided by operating activities increased $2.0 million
from $55.5 million for the nine months ended September 30, 1998 to $57.5 million
for the nine months ended September 30, 1999 due primarily to an increase in
noncash items of $35.4 million, which includes an increase in depreciation and
amortization of $47.2 million offset by an increase in gain on disposition of
assets of $6.1 million and a decrease in deferred taxes of $7.3 million. The
increase in noncash items was offset by a decrease in net earnings of $14.9
million, an increase in receivables of $7.3 million and a decrease in deferred
income of $7.5 million. Net cash used in investing activities increased $621.4
million from $260.1 million for the nine months ended September 30, 1998 to
$881.5 million for the same period in 1999. This increase was due to a $609.6
million increase in acquisition of outdoor advertising assets and an increase in
capital expenditures of $13.0 million. Net cash provided by financing activities
for the nine months ended September 30, 1999 is $706.2 million due to $507.0
million in net borrowings under credit agreements which was used primarily to
finance acquisitions, $287.5 million from the issuance of notes payable, and
$2.2 million in net proceeds from issuance of common stock under the Company's
1996 Equity Incentive Plan offset by $78.0 million in principal payments on
long-term debt which primarily consists of the payment of approximately $45.0
million in notes to the three principal shareholders of Outdoor Communications,
Inc. which was purchased by the Company in October, 1998.

In August 1999, the Company entered into a new bank credit agreement, replacing
its existing bank credit facility, with The Chase Manhattan Bank serving as
administrative agent. The new $1 billion bank credit facility consists of (1) a
$350 million revolving bank credit facility, (2) a $650 million term facility
with two tranches, a $450 million Term A facility and a $200 million Term B
facility. In addition, the new bank credit facility provides for an uncommitted
$400 million incremental facility available at the discretion of the lenders. As
a result of the holding company reorganization completed on July 20, 1999 and
explained in footnote 1, the new bank credit facility is an obligation of Lamar
Media Corp. and not Lamar Advertising Company.

On September 15, 1999, the Company financed the cash portion of the purchase
price for the acquisition of Chancellor Outdoor with a $50.0 million draw under
the revolving credit facility and a $650.0 million draw under the term facility.
Lamar Advertising Company also issued 26,227,273 shares of its Class A common
stock.

Elimination of Tobacco Advertising

By the end of April, 1999, the Company had removed all of its outdoor
advertising of tobacco products in connection with settlements the states had
reached with the U.S. tobacco companies. Because of these settlements, the
Company's tobacco revenues as a percentage of consolidated net revenue have
declined from 7% for the 12 months ended December 31, 1998 to 3% for the nine
months ended September 30, 1999. When displays formerly occupied by tobacco
advertisers have become available in the recent past, the Company has been able
to attract substitute advertising for the unoccupied space on comparable or more
favorable terms. While both of these trends are positive, the Company cannot
guarantee that it will be able to attract substitute advertising to occupy the
displays which will become unoccupied, or that


                                      -12-
<PAGE>   16

substitute advertisers will pay rates as favorable to the Company as those paid
by tobacco advertisers. If the Company is unable to continue to replace tobacco
advertising, the resulting increase in available inventory could cause the
Company to reduce its rates or limit the Company's ability to raise rates. In
addition, the Company cannot guarantee that substitute advertisers will pay
rates as favorable to the Company as those paid by tobacco advertisers.

Impact of Year 2000

The year 2000 issue is the result of the development of computer programs and
systems using two digits rather than four digits to define the applicable year.
Computer programs and equipment with time-sensitive software may recognize the
date using "00" as the year 1900 rather than the year 2000. The year 2000 date
recognition problem could cause the Company's computer systems to fail,
resulting in miscalculations and incorrect data causing disruption to business
operations.

The Company has conducted an assessment of its software and related systems and
believes they are year 2000 compliant. The Company's year 2000 effort also
included communication with significant third party vendors and customers to
determine the extent to which the Company's systems are vulnerable to those
parties' failure to reach year 2000 compliance.

The Company cannot assure you that the Company's customers, suppliers and other
third parties that the Company deals with are or will be year 2000 compliant in
a timely manner. Interruptions in services provided to the Company or in the
purchases made by these third parties could also disrupt the Company's
operations. Parties affected by a disruption in the Company's operations and
services could make claims or bring lawsuits against the Company. Depending upon
the extent and duration of any disruptions caused by the year 2000 problem and
the specific services affected, these disruptions could have an adverse affect
on the Company's business.

ITEM 3.

           QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

The Company is exposed to interest rate risk in connection with variable rate
debt instruments issued by the Company. The Company does not enter into market
risk sensitive instruments for trading purposes. The information below
summarizes the Company's interest rate risk associated with its principal
variable rate debt instruments outstanding at September 30, 1999.

Loans under the Company's bank credit facility bear interest at variable rates
equal to the Chase Prime Rate or LIBOR plus the applicable margin. Because the
Chase Prime Rate or LIBOR may increase or decrease at any time, the Company is
exposed to market risk as a result of the impact that changes in these base
rates may have on the interest rate applicable to borrowings under the bank
credit facility. Increases in the interest rates applicable to borrowings under
the bank credit facility would result in increased interest expense and a
reduction in the Company's net income and after tax cash flow.

At September 30, 1999, there was approximately $757 million of aggregate
indebtedness outstanding under the bank credit facility, or approximately 47.5%
of the Company's outstanding long-term debt on that date, bearing interest at
variable rates. The aggregate interest expense for the nine months ended
September 30, 1999 with respect to borrowings under the bank credit facility was
$14.5 million, and the


                                      -13-
<PAGE>   17

weighted average interest rate applicable to borrowings under these credit
facilities during the nine months ended September 30, 1999 was 6.9%. Assuming
that the weighted average interest rate was 200-basis points higher (that is
8.9% rather than 6.9%), then the Company's 1999 interest expense would have been
approximately $4.2 million higher resulting in a $2.5 million decrease in the
Company's nine months ended September 30, 1999 net income and after tax cash
flow.

The Company attempts to mitigate the interest rate risk resulting from its
variable interest rate long-term debt instruments by also issuing fixed rate
long-term debt instruments and maintaining a balance over time between the
amount of the Company's variable rate and fixed rate indebtedness. In addition,
the Company has the capability under the bank credit facility to fix the
interest rates applicable to its borrowings at an amount equal to LIBOR plus the
applicable margin for periods of up to twelve months, which would allow the
Company to mitigate the impact of short-term fluctuations in market interest
rates. In the event of an increase in interest rates, the Company may take
further actions to mitigate its exposure. The Company cannot guarantee, however,
that the actions that it may take to mitigate this risk will be feasible or
that, if these actions are taken, that they will be effective.

PART II - OTHER INFORMATION

ITEM 2.     CHANGES IN SECURITIES AND USE OF PROCEEDS

            See Item 1, Financial Statements Note 1, which is incorporated
            herein by reference.

ITEM 6.     EXHIBITS AND REPORTS ON FORM 8-K.

       (a)  Exhibits

       Exhibit 2.1         Agreement and Plan of Merger dated as of July 20,
                           1999 among the Company, Lamar New Holding Co., and
                           Lamar Holdings Merge Co. Previously filed as exhibit
                           2.1 to the Company's Current Report on Form 8-K filed
                           on July 22, 1999 (File No. 0-30242) and incorporated
                           herein by reference.

       Exhibit 3.1         Amended and Restated Bylaws. Filed herewith.

       Exhibit 4.1         Supplemental Indenture to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated July 20, 1999. Previously filed as
                           Exhibit 4.1 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-30242) and incorporated herein
                           by reference.

       Exhibit 4.2         Supplemental Indenture to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated September 15, 1999. Previously
                           filed as Exhibit 4.2 to Lamar Advertising Company's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

       Exhibit 4.3         Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank, as
                           Trustee, dated September 15, 1999. Previously filed
                           as Exhibit 4.3 to Lamar


                                      -14-
<PAGE>   18

                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 4.4         Supplemental Indenture to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated July 20, 1999. Previously filed as
                           Exhibit 4.4 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-30242) and incorporated herein
                           by reference.

       Exhibit 4.5         Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank, as
                           Trustee, dated July 20, 1999. Previously filed as
                           Exhibit 4.5 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-30242) and incorporated herein
                           by reference.

       Exhibit 4.6         Supplemental Indenture to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated September 15, 1999. Previously
                           filed as Exhibit 4.6 to Lamar Advertising Company's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

       Exhibit 4.7         Supplemental Indentures to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee. Previously filed as Exhibit 4.7 to Lamar
                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 4.8         Supplemental Indentures to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee. Previously filed as Exhibit 4.8 to Lamar
                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 4.9         Supplemental Indentures to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank, as
                           Trustee. Previously filed as Exhibit 4.9 to Lamar
                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 10.1        Bank Credit Agreement dated August 13, 1999, between
                           the Company, certain of its subsidiaries, the lenders
                           party thereto and The Chase Manhattan Bank, as
                           administrative agent. Previously filed as Exhibit
                           10.1 to Lamar Advertising Company's Quarterly Report
                           on Form 10-Q for the period ended September 30, 1999
                           (File No. 0-30242) and incorporated herein by
                           reference.


                                      -15-
<PAGE>   19

       Exhibit 10.2        Stockholders Agreement dated as of September 15, 1999
                           by and among Lamar Advertising Company, Chancellor
                           Media Corporation of Los Angeles, Chancellor
                           Mezzanine Holdings Corporation and the Reilly Family
                           Limited Partnership. Previously filed as Exhibit 10.2
                           to Lamar Advertising Company's Quarterly Report on
                           Form 10-Q for the period ended September 30, 1999
                           (File No. 0-030242) and incorporated herein by
                           reference.

       Exhibit 10.3        Registration Rights Agreement dated as of September
                           15, 1999 among Lamar Advertising Company, Chancellor
                           Media Corporation of Los Angeles and Chancellor
                           Mezzanine Holdings Corporation. Previously filed as
                           Exhibit 10.3 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-030242) and incorporated herein
                           by reference.

       Exhibit 10.4        Assumption Agreement dated as of July 20, 1999 is by
                           and among Lamar Advertising Company, Lamar Media
                           Corp., and the direct and indirect subsidiaries of
                           such corporations. Previously filed as Exhibit 10.4
                           to Lamar Advertising Company's Quarterly Report on
                           Form 10-Q for the period ended September 30, 1999
                           (File No. 0-030242) and incorporated herein by
                           reference.

       Exhibit 27.1        Financial Data Schedule. Filed herewith.

       Exhibit 99.1        Factors Affecting Future Operating Results. Filed
                           herewith.

       (b)      Reports on Form 8-K

                Reports on Form 8-K were filed with the Commission during the
                third quarter of 1999 to report the following items as of the
                dates indicated:

                On July 7, 1999, the Company filed a report on Form 8-K to
                furnish Financial Statements and Pro Forma Financial Statements
                for Chancellor Media Outdoor Corporation ("Chancellor Outdoor")
                and its predecessor companies, the outdoor advertising division
                of Whiteco Industries, Inc. ("Whiteco"), Martin Media L.P.
                ("Martin Media") and Martin & MacFarlane, Inc. ("Martin &
                MacFarlane"), which the Company acquired as of September 15,
                1999. The Company filed as exhibits (1) the consolidated balance
                sheets of Chancellor Outdoor as of December 31, 1998 and March
                31, 1999 and consolidated statements of operations, equity and
                cash flows for the period from July 22, 1998 to December 31,
                1998 and the three months ended March 31, 1999 (2) the
                statements of income, divisional equity and cash flows of
                Whiteco for the eleven months ended November 30, 1998; balance
                sheets of Whiteco as of December 31, 1996 and 1997; and
                statements of income and cash flows for the years ended December
                31, 1995, 1996, and 1997 (3) the statements of operations,
                partners' capital and cash flows of Martin Media for the seven
                months ended July 31, 1998; balance sheets of Martin Media as of
                December 31, 1996 and 1997; and statements of operations,
                partners' capital (deficit) and cash flows of Martin Media for


                                      -16-
<PAGE>   20


                each of the years ended December 31, 1995, 1996 and 1997 (4) the
                statements of operations, retained earnings and cash flows of
                Martin & MacFarlane for the seven months ended July 31, 1998;
                balance sheets of Martin & MacFarlane as of December 31, 1996
                and 1997; statements of income, retained earnings and cash flows
                for the six-month period ended December 31, 1995 and each of the
                years ended December 31,1996 and 1997; balance sheet of Martin &
                MacFarlane as of June 30, 1995; and statements of income,
                retained earnings and cash flows of Martin & MacFarlane for the
                year ended June 30, 1995. The Company also filed as exhibits
                unaudited pro forma condensed consolidated statements of
                operations of the Company for the year ended December 31, 1998
                and the three months ended March 31, 1999; and unaudited pro
                forma condensed consolidated balance sheet of the Company as of
                March 31, 1999.

                On July 22, 1999, the Company filed a report on Form 8-K in
                order to furnish certain exhibits related to the Company's
                reorganization. The Company filed an Agreement and Plan of
                Merger dated as of July 20, 1999 among the Company, Lamar New
                Holding Co., and Lamar Holdings Merge Co. as exhibit 2.1, and a
                press release issued by the registrant on July 21, 1999 as
                exhibit 99.1.

                On July 26, 1999, the Company filed a report on Form 8-K/A to
                correct a typographical error in "Item 5. Other Events" in the
                8K originally filed on July 22, 1999.

                On July 28, 1999, the Company filed a report on Form 8-K
                announcing that Lamar Advertising Company had commenced a public
                offering of $250,000,000 of convertible notes and filed the
                related press release as exhibit 99.1

                On August 25, 1999, the Company filed a report on Form 8-K
                announcing that in connection with the reorganization of Lamar
                Advertising Company into a new holding company structure, Lamar
                Media Corp. (formerly known as Lamar Advertising Company) made a
                change of control tender offer to the holders of its 9 1/4%
                Senior Subordinated Notes due 2007 in aggregate principal amount
                of approximately $103,900,000 issued pursuant to an Indenture
                dated August 15, 1997, by and among Outdoor Communications,
                Inc., a company acquired by Lamar whose obligations under the
                Notes were assumed, certain guarantors under the Indenture and
                the First Union National Bank as Trustee. Pursuant to the change
                of control tender offer and in accordance with the Indenture,
                Lamar Media Corp. offered to repurchase the Notes for 101% of
                the principal amount plus accrued interest up to but excluding
                the payment date of August 19, 1999.


                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                        LAMAR MEDIA CORP.

DATED: November 12, 1999                BY: /s/ Keith Istre
                                            ------------------------------------
                                            Keith A. Istre
                                            Chief Financial and Accounting
                                            Officer and Director


                                      -17-
<PAGE>   21

                               INDEX TO EXHIBITS


<TABLE>
<CAPTION>
       Exhibit No.                           Description
       -----------                           -----------
       <S>                 <C>
       Exhibit 2.1         Agreement and Plan of Merger dated as of July 20,
                           1999 among the Company, Lamar New Holding Co., and
                           Lamar Holdings Merge Co. Previously filed as exhibit
                           2.1 to the Company's Current Report on Form 8-K filed
                           on July 22, 1999 (File No. 0-30242) and incorporated
                           herein by reference.

       Exhibit 3.1         Amended and Restated Bylaws. Filed herewith.

       Exhibit 4.1         Supplemental Indenture to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated July 20, 1999. Previously filed as
                           Exhibit 4.1 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-30242) and incorporated herein
                           by reference.

       Exhibit 4.2         Supplemental Indenture to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated September 15, 1999. Previously
                           filed as Exhibit 4.2 to Lamar Advertising Company's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

       Exhibit 4.3         Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank, as
                           Trustee, dated September 15, 1999. Previously filed
                           as Exhibit 4.3 to Lamar Advertising Company's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

       Exhibit 4.4         Supplemental Indenture to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated July 20, 1999. Previously filed as
                           Exhibit 4.4 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-30242) and incorporated herein
                           by reference.

       Exhibit 4.5         Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank, as
                           Trustee, dated July 20, 1999. Previously filed as
                           Exhibit 4.5 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-30242) and incorporated herein
                           by reference.

       Exhibit 4.6         Supplemental Indenture to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee, dated September 15, 1999. Previously
                           filed as Exhibit 4.6 to Lamar Advertising Company's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

       Exhibit 4.7         Supplemental Indentures to the Indenture dated
                           September 25, 1997 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee. Previously filed as Exhibit 4.7 to Lamar
                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 4.8         Supplemental Indentures to the Indenture dated
                           November 15, 1996 among the Company, certain of its
                           subsidiaries and State Street Bank and Trust Company,
                           as Trustee. Previously filed as Exhibit 4.8 to Lamar
                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 4.9         Supplemental Indentures to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank, as
                           Trustee. Previously filed as Exhibit 4.9 to Lamar
                           Advertising Company's Quarterly Report on Form 10-Q
                           for the period ended September 30, 1999 (File No.
                           0-30242) and incorporated herein by reference.

       Exhibit 10.1        Bank Credit Agreement dated August 13, 1999, between
                           the Company, certain of its subsidiaries, the lenders
                           party thereto and The Chase Manhattan Bank, as
                           administrative agent. Previously filed as Exhibit
                           10.1 to Lamar Advertising Company's Quarterly Report
                           on Form 10-Q for the period ended September 30, 1999
                           (File No. 0-30242) and incorporated herein by
                           reference.

       Exhibit 10.2        Stockholders Agreement dated as of September 15, 1999
                           by and among Lamar Advertising Company, Chancellor
                           Media Corporation of Los Angeles, Chancellor
                           Mezzanine Holdings Corporation and the Reilly Family
                           Limited Partnership. Previously filed as Exhibit 10.2
                           to Lamar Advertising Company's Quarterly Report on
                           Form 10-Q for the period ended September 30, 1999
                           (File No. 0-030242) and incorporated herein by
                           reference.

       Exhibit 10.3        Registration Rights Agreement dated as of September
                           15, 1999 among Lamar Advertising Company, Chancellor
                           Media Corporation of Los Angeles and Chancellor
                           Mezzanine Holdings Corporation. Previously filed as
                           Exhibit 10.3 to Lamar Advertising Company's Quarterly
                           Report on Form 10-Q for the period ended September
                           30, 1999 (File No. 0-030242) and incorporated herein
                           by reference.

       Exhibit 10.4        Assumption Agreement dated as of July 20, 1999 is by
                           and among Lamar Advertising Company, Lamar Media
                           Corp., and the direct and indirect subsidiaries of
                           such corporations. Previously filed as Exhibit 10.4
                           to Lamar Advertising Company's Quarterly Report on
                           Form 10-Q for the period ended September 30, 1999
                           (File No. 0-030242) and incorporated herein by
                           reference.

       Exhibit 27.1        Financial Data Schedule. Filed herewith.

       Exhibit 99.1        Factors Affecting Future Operating Results. Filed
                           herewith.
</TABLE>


<PAGE>   1
                                                                     EXHIBIT 3.1


                              AMENDED AND RESTATED
                                     BYLAWS
                                       OF
                                LAMAR MEDIA CORP.



                                    ARTICLE I

                                  STOCKHOLDERS

                  SECTION 1. Place of Meetings. All meetings of stockholders
shall be held at the principal office of the corporation or at such other place
as may be named in the notice.

                  SECTION 2. Annual Meeting. The annual meeting of stockholders
for the election of directors and the transaction of such other business as may
properly come before the meeting shall be held on such date and at such hour and
place as the directors or an officer designated by the directors may determine.
If the annual meeting is not held on the date designated therefor, the directors
shall cause the meeting to be held as soon thereafter as convenient.

                  SECTION 3. Special Meetings. Special meetings of the
stockholders may be called at any time by the chief executive officer or a
majority of the Board of Directors.

                  SECTION 4. Notice of Meetings. Except where some other notice
is required by law, written notice of each meeting of stockholders, stating the
place, date and hour thereof and the purposes for which the meeting is called,
shall be given by the Secretary under the direction of the Board of Directors or
the chief executive officer, not less than ten nor more than sixty days before
the date fixed for such meeting, to each stockholder of record entitled to vote
at such meeting. Notice shall be given personally to each stockholder or left at
his or her residence or usual place of business or mailed postage prepaid and
addressed to the stockholder at his or her address as it appears upon the
records of the corporation. In case of the death, absence, incapacity or refusal
of the Secretary, such notice may be given by a person designated either by the
Secretary or by the person or persons calling the meeting or by the Board of
Directors. A waiver of such notice in writing, signed by the person or persons
entitled to said notice, whether before or after the time stated therein, shall
be deemed equivalent to such notice. Attendance of a person at a meeting of
stockholders shall constitute a waiver of notice of such meeting, except when
the stockholder attends a meeting for the express purpose of objecting, at the
beginning of the meeting, to the transaction of any business because the meeting
is not lawfully called or convened. Neither the business to be transacted at,
nor the purpose of, any regular or special meeting of the stockholders need be
specified in any written waiver of notice. Except as required by statute, notice
of any adjourned meeting of the stockholders shall not be required.

                  SECTION 5. Record Date. The Board of Directors may fix in
advance a record date for the determination of the stockholders entitled to
notice of or to vote at any meeting of stockholders, or entitled to receive
payment of any dividend or other distribution or allotment of any rights, or
entitled to exercise any rights in respect of any change, conversion or exchange
of stock, or for the purpose of any other lawful action. Such record date shall
not be more than 60



                                       1
<PAGE>   2

nor less than 10 days before the date of such meeting, nor more than 60 days
before any other action to which such record date relates. If no record date is
fixed, the record date for determining stockholders entitled to notice of or to
vote at a meeting of stockholders shall be at the close of business on the day
before the day on which notice is given, or, if notice is waived, at the close
of business on the day before the day on which the meeting is held, and the
record date for determining stockholders for any other purpose shall be at the
close of business on the day on which the Board of Directors adopts the
resolution relating to such purpose. A determination of stockholders of record
entitled to notice of or to vote at a meeting of stockholders shall apply to any
adjournment of the meeting; provided, however, that the Board of Directors may
fix a new record date for the adjourned meeting.

                  SECTION 6. Nomination of Directors. Only persons who are
nominated in accordance with the following procedures shall be eligible for
election as directors at any annual or special meeting of stockholders.
Nominations of persons for election as directors may be made only by or at the
direction of the Board of Directors, or by any stockholder entitled to vote for
the election of directors at the meeting in compliance with the notice
procedures set forth in this Section 6. Such nominations, other than those made
by or at the direction of the Board of Directors, shall be made pursuant to
timely notice in writing to the Chairman of the Board, if any, the President or
the Secretary. To be timely, a stockholder's notice must be delivered to or
mailed and received at the principal executive offices of the corporation the
earlier of: (a) in the case of an annual meeting only, not less than 75 days
before the anniversary of the prior year's meeting; provided, however, that this
subsection (a) shall not apply if (i) there was no annual meeting in the prior
year or (ii) the date of the current year's annual meeting is more than 30 days
from the date of the prior year's annual meeting; or (b) 45 days prior to the
current year's annual meeting or a special meeting; provided, however, that if
less than 60 days' notice or prior public disclosure of the date of the annual
meeting or the special meeting is given or made to stockholders, notice by the
stockholder to be timely must be so received not later than the close of
business on the 15th day following the day on which such notice of the date of
the annual meeting or the special meeting was mailed or such public disclosure
was made. Such stockholder's notice shall set forth (a) as to each person whom
the stockholder proposes to nominate for election or re-election as a director,
(i) the name, age, business address and residence address of the person, (ii)
the principal occupation or employment of the person, (iii) the class and number
of shares of capital stock of the corporation that are beneficially owned by the
person and (iv) any other information relating to the person that is required to
be disclosed in solicitations for proxies for election of directors pursuant to
Regulation 14A under the Securities Exchange Act of 1934, as amended, or any
successor provision thereto; and (b) as to the stockholder giving the notice,
(i) the name and record address of such stockholder and (ii) the class and
number of shares of capital stock of the corporation that are beneficially owned
by such stockholder.

         The chairman of the meeting shall, if the facts warrant, determine and
declare to the meeting that a nomination was not made in accordance with the
foregoing procedure, and if the chairman should so determine, he or she shall so
declare to the meeting and the defective nomination shall be disregarded.

                  SECTION 7. Advance Notice of Business at Annual Meetings and
Special Meetings. At any annual meeting or special meeting of the stockholders,
only such business



                                       2
<PAGE>   3

shall be conducted as shall have been properly brought before the meeting. To be
brought properly before an annual meeting or a special meeting, business must be
either (a) specified in the notice of meeting (or any supplement thereto) given
by or at the direction of the chief executive officer or the Board of Directors,
(b) otherwise properly brought before the meeting by or at the direction of the
Board of Directors, or (c) properly brought before the meeting by a stockholder.
In addition to any other applicable requirements, for business to be brought
properly before an annual meeting or a special meeting by a stockholder, the
stockholder must have given timely notice thereof in writing to the Chairman of
the Board, if any, the President or the Secretary. To be timely, a stockholder's
notice must be delivered to or mailed and received at the principal executive
offices of the corporation the earlier of: (a) in the case of an annual meeting
only, not less than 75 days before the anniversary of the prior year's meeting;
provided, however, that this subsection (a) shall not apply if (i) there was no
annual meeting in the prior year or (ii) the date of the current year's annual
meeting is more than 30 days from the date of the prior year's annual meeting;
or (b) 45 days prior to the current year's annual meeting or a special meeting;
provided, however, that if less than 60 days' notice or prior public disclosure
of the date of the annual meeting or the special meeting is given or made to
stockholders, notice by the stockholder to be timely must be so received not
later than the close of business on the 15th day following the day on which such
notice of the date of the annual meeting or the special meeting was mailed or
such public disclosure was made.

         A stockholder's notice shall set forth as to each matter the
stockholder proposes to bring before the annual meeting or the special meeting
(a) a brief description of the business desired to be brought before the annual
meeting or the special meeting and the reasons for conducting such business at
the annual meeting or the special meeting, (b) the name and record address of
the stockholder proposing such business, (c) the class and number of shares of
the corporation that are beneficially owned by the stockholder and (d) any
material interest of the stockholder in such business.

         Notwithstanding anything in these by-laws to the contrary, no business
shall be conducted at the annual meeting or a special meeting except in
accordance with the procedures set forth in this Section 7, provided, however,
that nothing in this Section 7 shall be deemed to preclude discussion by any
stockholder of any business properly brought before the annual meeting or a
special meeting in accordance with said procedure.

         The chairman of an annual meeting or a special meeting shall, if the
facts warrant, determine and declare to the meeting that business was not
properly brought before the meeting in accordance with the foregoing procedure,
and if the chairman should so determine, he or she shall so declare to the
meeting and any such business not properly brought before the meeting shall not
be transacted.

                  SECTION 8. Voting List. The officer who has charge of the
stock ledger of the corporation shall make or have made, at least 10 days before
every meeting of stockholders, a complete list of the stockholders, arranged in
alphabetical order and showing the address of each stockholder and the number of
shares registered in the name of each stockholder. Such list shall be open to
the examination of any stockholder for any purpose germane to the meeting,
during ordinary business hours, for a period of at least 10 days before the
meeting, either at a place within the city where the meeting is to be held,
which place shall be specified in the notice of the



                                       3
<PAGE>   4

meeting, or if not so specified, at the place where the meeting is to be held.
The list shall also be produced and kept at the time and place of the meeting
during the whole time thereof, and may be inspected by any stockholder who is
present. The stock ledger shall be the only evidence as to who are the
stockholders entitled to examine the stock ledger, the list required by this
section or the books of the corporation, or to vote at any meeting of
stockholders.

                  SECTION 9. Quorum of Stockholders. At any meeting of the
stockholders, the holders of one-third of all issued and outstanding shares of
stock entitled to vote at any meeting of stockholders, present in person or
represented by proxy, shall constitute a quorum for the transaction of any
business at such meeting, but in the absence of a quorum a smaller group may
adjourn any meeting from time to time. When a quorum is present at any meeting,
a majority of the votes properly cast shall, except where a different vote is
required by law, by the Certificate of Incorporation or by these by-laws, decide
any question brought before such meeting. Any election by stockholders shall be
determined by a plurality of the vote cast by the stockholders entitled to vote
at the election.

                  SECTION 10. Proxies and Voting. Unless otherwise provided in
the Certificate of Incorporation, each stockholder shall at every meeting of the
stockholders be entitled to one vote in person or by proxy for each share of the
capital stock held of record by such stockholder, but no proxy shall be voted or
acted upon after three years from its date, unless said proxy provides for a
longer period. Persons holding stock in a fiduciary capacity shall be entitled
to vote the shares so held, and persons whose stock is pledged shall be entitled
to vote unless in the transfer by the pledgor on the books of the corporation
the pledgee shall have been expressly empowered to vote thereon, in which case
only the pledgee or the pledgee's proxy may represent said stock and vote
thereon. Shares of the capital stock of the corporation belonging to the
corporation or to another corporation, a majority of whose shares entitled to
vote in the election of directors is owned by the corporation, shall neither be
entitled to vote nor be counted for quorum purposes.

                  SECTION 11. Conduct of Meeting. Meetings of the stockholders
shall be presided over by one of the following officers in the order specified
and if present and acting: the Chairman of the Board, if any, the Vice-Chairman
of the Board, if any, the President, a Vice-President (and, in the event there
be more than one person in any such office, in the order of their seniority),
or, if none of the foregoing is in office and present and acting, a chairman
designated by the Board of Directors or, in the absence of such designation, a
chairman chosen by the stockholders at the meeting. The Secretary of the
corporation, if present, or an Assistant Secretary, shall act as secretary of
every meeting, but if neither the Secretary nor an Assistant Secretary is
present the chairman of the meeting shall appoint a secretary of the meeting.

         The Board of Directors may adopt such rules, regulations and procedures
for the conduct of the meeting of stockholders as it shall deem appropriate.
Except to the extent inconsistent with such rules and regulations as adopted by
the Board of Directors, the chairman of the meeting shall have the right and
authority to prescribe such rules, regulations and procedures and to do all such
acts as, in the judgement of such chairman, are appropriate for the proper
conduct of the meeting. Such rules, regulations or procedures, whether adopted
by the Board of Directors or prescribed by the chairman of the meeting, may
include, without limitation, (i) the establishment of an agenda or order of
business for the meeting, (ii) rules and procedures for



                                       4
<PAGE>   5

maintaining order at the meeting and the safety of those present, (iii)
limitations on attendance at or participation in the meeting to stockholders of
record of the corporation, their duly authorized and constituted proxies or such
other persons as the chairman of the meeting shall determine, (iv) restrictions
on entry to the meeting after the time fixed for the commencement thereof, and
(v) limitations on the time allotted to questions or comments by participants.
Unless and to the extent determined by the Board of Directors or the chairman of
the meeting, meetings of stockholders shall not be required to be held in
accordance with the rules of parliamentary procedure.

                  SECTION 12. Action Without Meeting. Unless otherwise provided
in the Certificate of Incorporation, any action required or permitted to be
taken at any annual or special meeting of stockholders may be taken without a
meeting, without prior notice and without a vote, if a consent in writing,
setting forth the action so taken, is signed by the holders or by proxy for the
holders of outstanding stock having not less than the minimum number of votes
that would be necessary to authorize or take such action at a meeting at which
all shares entitled to vote on such action were present and voted. Prompt notice
of the taking of corporate action without a meeting by less than unanimous
written consent shall be given to those stockholders who have not consented in
writing.


                                   ARTICLE II

                                    DIRECTORS

                  SECTION 1. General Powers. The business and affairs of the
corporation shall be managed by or under the direction of a Board of Directors,
who may exercise all of the powers of the corporation that are not by law
required to be exercised by the stockholders. In the event of a vacancy in the
Board of Directors, the remaining directors, except as otherwise provided by
law, may exercise the powers of the full Board until the vacancy is filled.

                  SECTION 2. Number; Election; Tenure and Qualification. Subject
to any restrictions contained in the Certificate of Incorporation, the number of
directors that shall constitute the whole Board shall be fixed by resolution of
the Board of Directors but in no event shall be less than one. The directors
shall be elected in the manner provided in the Certificate of Incorporation, by
such stockholders as have the right to vote thereon. The number of directors may
be increased or decreased by action of the Board of Directors. Directors need
not be stockholders of the corporation.

                  SECTION 3. Enlargement of the Board. Subject to any
restrictions contained in the Certificate of Incorporation, the number of the
Board of Directors may be increased at any time, such increase to be effective
immediately unless otherwise specified in the resolution, by vote of a majority
of the directors then in office.

                  SECTION 4. Vacancies. Unless and until filled by the
stockholders and except as otherwise determined by the Board of Directors in
establishing a series of Preferred Stock as to directors elected by the holders
of such series, any vacancy in the Board of Directors, however occurring,
including a vacancy resulting from an enlargement of the Board and an unfilled
vacancy resulting from the removal of any director, may be filled by vote of a
majority of the



                                       5
<PAGE>   6

directors then in office although less than a quorum, or by the sole remaining
director. Each director so chosen to fill a vacancy shall serve for a term
determined in the manner provided in the Certificate of Incorporation. When one
or more directors shall resign from the Board, effective at a future date, a
majority of the directors then in office, including those who have so resigned,
shall have the power to fill such vacancy or vacancies, the vote thereon to take
effect when such resignation or resignations shall become effective. If at any
time there are no directors in office, then an election of directors may be held
in accordance with the General Corporation Law of the State of Delaware.

                  SECTION 5. Resignation. Any director may resign at any time
upon written notice to the corporation. Such resignation shall take effect at
the time specified therein, or if no time is specified, at the time of its
receipt by the Chairman of the Board, if any, the President or the Secretary.

                  SECTION 6. Removal. Directors may be removed from office only
as provided in the Certificate of Incorporation. The vacancy or vacancies
created by the removal of a director may be filled by the stockholders at the
meeting held for the purpose of removal or, if not so filled, by the directors
in the manner provided in Section 4 of this Article II.

                  SECTION 7. Committees. The Board of Directors may designate
one or more committees, each committee to consist of one or more directors of
the corporation. The Board of Directors may designate one or more directors as
alternate members of any committee to replace any absent or disqualified member
at any meeting of the committee. In the absence or disqualification of any
member of any such committee, the member or members thereof present at any
meeting and not disqualified from voting, whether or not such member or members
constitute a quorum, may unanimously appoint another member of the Board of
Directors to act at the meeting in the place of such absent or disqualified
member. The Board of Directors shall have the power to change the members of any
such committee at any time, to fill vacancies therein and to discharge any such
committee, either with or without cause, at any time.

         Any such committee, to the extent permitted by law and to the extent
provided in the resolution of the Board of Directors or in these by-laws, shall
have and may exercise all the powers and authority of the Board of Directors in
the management of the business and affairs of the corporation, and may authorize
the seal of the corporation to be affixed to all papers that may require it.

         A majority of all the members of any such committee may fix its rules
of procedure, determine its action and fix the time and place, whether within or
without the State of Delaware, of its meetings and specify what notice thereof,
if any, shall be given, unless the Board of Directors shall otherwise by
resolution provide. Each committee shall keep regular minutes of its meetings
and make such reports as the Board of Directors may from time to time request.

                  SECTION 8. Meetings of the Board of Directors. Regular
meetings of the Board of Directors may be held without call or formal notice at
such places either within or without the State of Delaware and at such times as
the Board may by vote from time to time determine. A regular meeting of the
Board of Directors may be held without call or formal notice immediately



                                       6
<PAGE>   7

after and at the same place as the annual meeting of the stockholders, or any
special meeting of the stockholders at which a Board of Directors is elected.

         Special meetings of the Board of Directors may be held at any place
either within or without the State of Delaware at any time when called by the
Chairman of the Board, if any, the President, the Secretary or two or more
directors. Reasonable notice of the time and place of a special meeting shall be
given to each director unless such notice is waived by attendance or by written
waiver in the manner provided in these by-laws for waiver of notice by
stockholders. Notice may be given by, or by a person designated by, the
Secretary, the person or persons calling the meeting, or the Board of Directors.
No notice of any adjourned meeting of the Board of Directors shall be required.
In any case it shall be deemed sufficient notice to a director to send notice by
mail at least seventy-two hours, or by telegram or fax at least forty-eight
hours, before the meeting, addressed to such director at his or her usual or
last known business or home address.

         Directors or members of any committee may participate in a meeting of
the Board of Directors or of such committee by means of conference telephone or
similar communications equipment by means of which all persons participating in
the meeting can hear each other, and participation by such means shall
constitute presence in person at such meeting.

                  SECTION 9. Quorum and Voting. A majority of the total number
of directors shall constitute a quorum, except that when a vacancy or vacancies
exist in the Board, a majority of the directors then in office (but not less
than one-third of the total number of the directors) shall constitute a quorum.
A majority of the directors present, whether or not a quorum is present, may
adjourn any meeting from time to time. The vote of a majority of the directors
present at any meeting at which a quorum is present shall be the act of the
Board of Directors, except where a different vote is required by law, by the
Certificate of Incorporation or by these by-laws.

                  SECTION 10. Compensation. The Board of Directors may fix fees
for their services and for their membership on committees, and expenses of
attendance may be allowed for attendance at each meeting. Nothing herein
contained shall be construed to preclude any director from serving the
corporation in any other capacity, as an officer, agent or otherwise, and
receiving compensation therefor.

                  SECTION 11. Action Without Meeting. Any action required or
permitted to be taken at any meeting of the Board of Directors or of any
committee thereof may be taken without a meeting and without notice if a written
consent thereto is signed by all members of the Board of Directors or of such
committee, as the case may be, and such written consent is filed with the
minutes of proceedings of the Board of Directors or of such committee.


                                   ARTICLE III

                                    OFFICERS



                                       7
<PAGE>   8

                  SECTION 1. Titles. The officers of the corporation shall
consist of a President, a Secretary, a Treasurer and such other officers with
such other titles as the Board of Directors shall determine, who may include
without limitation a Chairman of the Board, a Vice-Chairman of the Board and one
or more Vice-Presidents, Assistant Treasurers or Assistant Secretaries.

                  SECTION 2. Election and Term of Office. The officers of the
corporation shall be elected annually by the Board of Directors at its first
meeting following the annual meeting of the stockholders. Each officer shall
hold office until his or her successor is elected and qualified, unless a
different term is specified in the vote electing such officer, or until his or
her earlier death, resignation or removal.

                  SECTION 3. Qualification. Unless otherwise provided by
resolution of the Board of Directors, no officer, other than the Chairman or
Vice-Chairman of the Board, need be a director. No officer need be a
stockholder. Any number of offices may be held by the same person, as the
directors shall determine.

                  SECTION 4. Removal. Any officer may be removed, with or
without cause, at any time, by resolution adopted by the Board of Directors.

                  SECTION 5. Resignation. Any officer may resign by delivering a
written resignation to the corporation at its principal office or to the
Chairman of the Board, if any, the President or the Secretary. Such resignation
shall be effective upon receipt or at such later time as may be specified
therein.

                  SECTION 6. Vacancies. The Board of Directors may at any time
fill any vacancy occurring in any office for the unexpired portion of the term
and may leave unfilled for such period as it may determine any office other than
those of President, Treasurer and Secretary.

                  SECTION 7. Powers and Duties. The officers of the corporation
shall have such powers and perform such duties as are specified herein and as
may be conferred upon or assigned to them by the Board of Directors and shall
have such additional powers and duties as are incident to their office except to
the extent that resolutions of the Board of Directors are inconsistent
therewith.

                  SECTION 8. President and Vice-Presidents. Except to the extent
that such duties are assigned by the Board of Directors to the Chairman of the
Board, or in the absence of the Chairman or in the event of his or her inability
or refusal to act, the President shall be the chief executive officer of the
corporation and shall have general and active management of the business of the
corporation and general supervision of its officers, agents and employees, and
shall see that all orders and resolutions of the Board of Directors are carried
into effect. The President shall preside at each meeting of the stockholders and
the Board of Directors unless a Chairman or Vice-Chairman of the Board is
elected by the Board and is present at such meeting.

         The Board of Directors may assign to any Vice-President the title of
Executive Vice-President, Senior Vice-President or any other title selected by
the Board of Directors. In the absence of the President or in the event of his
or her inability or refusal to act, the duties of



                                       8
<PAGE>   9

the President shall be performed by the Executive Vice-President, if any, Senior
Vice President, if any, or Vice President, if any, in that order (and, in the
event there be more than one person in any such office, in the order of their
seniority), and when so acting, such officer shall have all the powers of and be
subject to all the restrictions upon the President.

                  SECTION 9. Secretary and Assistant Secretaries. The Secretary
shall attend all meetings of the Board of Directors and of the stockholders and
record all the proceedings of such meetings in a book to be kept for that
purpose, shall give, or cause to be given, notice of all meetings of the
stockholders and special meetings of the Board of Directors, shall maintain a
stock ledger and prepare lists of stockholders and their addresses as required
and shall have custody of the corporate seal, which the Secretary or any
Assistant Secretary shall have authority to affix to any instrument requiring it
and attest by any of their signatures. The Board of Directors may give general
authority to any other officer to affix and attest the seal of the corporation.

         Any Assistant Secretary may, in the absence of the Secretary or in the
event of the Secretary's inability or refusal to act, perform the duties and
exercise the powers of the Secretary.

                  SECTION 10. Treasurer and Assistant Treasurers. The Treasurer
shall have the custody of the corporate funds and securities, shall keep full
and accurate accounts of receipts and disbursements in books belonging to the
corporation and shall deposit all moneys and other valuable effects in the name
and to the credit of the corporation in such depositories as may be designated
by or pursuant to resolution of the Board of Directors. The Treasurer shall
disburse the funds of the corporation as may be ordered by the Board of
Directors, the Chairman of the Board, if any, or the President, taking proper
vouchers for such disbursements, and shall render to the Chairman of the Board,
the President and the Board of Directors, at its regular meetings or whenever
they may require it, an account of all transactions and of the financial
condition of the corporation.

     Any Assistant Treasurer may, in the absence of the Treasurer or in the
event of his or her inability or refusal to act, perform the duties and exercise
the powers of the Treasurer.

                  SECTION 11. Bonded Officers. The Board of Directors may
require any officer to give the corporation a bond in such sum and with such
surety or sureties as shall be satisfactory to the Board of Directors upon such
terms and conditions as the Board of Directors may specify, including without
limitation a bond for the faithful performance of the duties of such officer and
for the restoration to the corporation of all property in his or her possession
or control belonging to the corporation.

                  SECTION 12. Salaries. Officers of the corporation shall be
entitled to such salaries, compensation or reimbursement as shall be fixed or
allowed from time to time by the Board of Directors or any committee thereof
appointed for the purpose.






                                       9
<PAGE>   10

                                   ARTICLE IV

                                      STOCK

                  SECTION 1. Certificates of Stock. One or more stock
certificates, signed by the Chairman or Vice-Chairman of the Board of Directors
or by the President or a Vice-President and by the Treasurer or an Assistant
Treasurer or the Secretary or an Assistant Secretary, shall be issued to each
stockholder certifying the number of shares owned by the stockholder in the
corporation. Any or all signatures on any such certificate may be facsimiles. In
case any officer, transfer agent or registrar who shall have signed or whose
facsimile signature shall have been placed upon a certificate shall have ceased
to be such officer, transfer agent or registrar before such certificate is
issued, it may be issued by the corporation with the same effect as if he or she
were such officer, transfer agent or registrar at the date of issue.

         Each certificate for shares of stock that are subject to any
restriction on transfer pursuant to the Certificate of Incorporation, the
by-laws, applicable securities laws, or any agreement among any number of
stockholders or among such holders and the corporation shall have conspicuously
noted on the face or back of the certificate either the full text of the
restriction or a statement of the existence of such restriction.

                  SECTION 2. Transfers of Shares of Stock. Subject to the
restrictions, if any, stated or noted on the stock certificates, shares of stock
may be transferred on the books of the corporation by the surrender to the
corporation or its transfer agent of the certificate representing such shares
properly endorsed or accompanied by a written assignment or power of attorney
properly executed, and with such proof of authority or the authenticity of
signature as the corporation or its transfer agent may reasonably require. The
corporation shall be entitled to treat the record holder of stock as shown on
its books as the owner of such stock for all purposes, including the payment of
dividends and the right to vote with respect to that stock, regardless of any
transfer, pledge or other disposition of that stock, until the shares have been
transferred on the books of the corporation in accordance with the requirements
of these by-laws.

                  SECTION 3. Lost Certificates. A new stock certificate may be
issued in the place of any certificate theretofore issued by the corporation and
alleged to have been lost, stolen, destroyed or mutilated, upon such terms in
conformity with law as the Board of Directors shall prescribe. The directors
may, in their discretion, require the owner of the lost, stolen, destroyed or
mutilated certificate, or the owner's legal representatives, to give the
corporation a bond, in such sum as they may direct, to indemnify the corporation
against any claim that may be made against it on account of the alleged loss,
theft, destruction or mutilation of any such certificate, or the issuance of any
such new certificate.

                  SECTION 4. Fractional Share Interests. The corporation may,
but shall not be required to, issue fractions of a share. If the corporation
does not issue fractions of a share, it shall (i) arrange for the disposition of
fractional interests by those entitled thereto, (ii) pay in cash the fair value
of fractions of a share as of the time when those entitled to receive such
fractions are determined, or (iii) issue scrip or warrants in registered or
bearer form, which shall entitle the holder to receive a certificate for a full
share upon the surrender of such scrip or warrants aggregating a full share. A
certificate for a fractional share shall, but scrip or warrants shall not



                                       10
<PAGE>   11

unless otherwise provided therein, entitle the holder to exercise voting rights,
to receive dividends thereon, and to participate in any of the assets of the
corporation in the event of liquidation. The Board of Directors may cause scrip
or warrants to be issued subject to the conditions that they shall become void
if not exchanged for certificates representing full shares before a specified
date, or subject to the conditions that the shares for which scrip or warrants
are exchangeable may be sold by the corporation and the proceeds thereof
distributed to the holders of scrip or warrants, or subject to any other
conditions that the Board of Directors may impose.

                  SECTION 5. Dividends. Subject to the provisions of the
Certificate of Incorporation, the Board of Directors may, out of funds legally
available therefor, at any regular or special meeting, declare dividends upon
the capital stock of the corporation as and when they deem expedient.


                                    ARTICLE V

                          INDEMNIFICATION AND INSURANCE

                  SECTION 1. Indemnification. The corporation shall, to the
fullest extent permitted by the General Corporation Law of the State of
Delaware, as amended from time to time, indemnify each person who was or is a
party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative, by reason of the fact that he or she is or was, or has agreed to
become, a director or officer of the corporation, or is or was serving, or has
agreed to serve, at the request of the corporation, as a director, officer,
trustee, employee or agent of, or in a similar capacity with, another
corporation, partnership, joint venture, trust, other enterprise or employee
benefit plan, against expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred by such person or on
his or her behalf in connection with such action, suit or proceeding and any
appeal therefrom, provided that in the case of a settlement the payment and
indemnification thereof have been approved by the corporation, which approval
shall not unreasonably be withheld, or by a court of competent jurisdiction.
Such indemnification shall, subject to the conditions imposed by law, include
payment by the corporation of expenses in defending an action or proceeding in
advance of the final disposition of such action or proceeding upon receipt of
any undertaking by the person indemnified to repay such payment if it is
ultimately determined that such person is not entitled to indemnification under
this Section, which undertaking may be accepted without reference to the
financial ability of such person to make such repayments.

         The corporation shall not indemnify any such person seeking
indemnification in connection with a proceeding (or part thereof) initiated by
such person unless the initiation thereof was approved by the Board of Directors
of the corporation.

         The indemnification rights provided in this Section (i) shall not be
deemed exclusive of any other rights to which those indemnified may be entitled
under any law, agreement or vote of stockholders or disinterested directors or
otherwise, (ii) shall be a contract right inuring to the benefit of the
directors, officers and other persons entitled to be indemnified hereunder and
no amendment or repeal of this Section shall adversely affect any right of such
director, officer or



                                       11
<PAGE>   12

other person existing at the time of such amendment or repeal, and (iii) shall
inure to the benefit of the heirs, executors and administrators of such persons.
Nothing contained in this Section shall affect any rights to indemnification to
which corporation employees or agents other than directors and officers and
other persons entitled to indemnification hereunder may be entitled by contract
or otherwise under law.

                  SECTION 2. Insurance. The corporation shall have power to
purchase and maintain insurance on behalf of any person who is or was a
director, officer, employee or agent of the corporation or is or was serving at
the request of the corporation as a director, officer, trustee, employee or
agent of another corporation, partnership, joint venture, trust, other
enterprise or employee benefit plan against any liability asserted against such
person and incurred by such person in any such capacity or arising out of such
person's status as such, whether or not the corporation would have the power to
indemnify such person against such liability under the provisions of the General
Corporation Law of the State of Delaware.






                                       12
<PAGE>   13

                                   ARTICLE VI

                               GENERAL PROVISIONS

                  SECTION 1. Fiscal Year. Except as otherwise designated from
time to time by the Board of Directors, the fiscal year of the corporation shall
begin on the first day of January and end on the last day of December.

                  SECTION 2. Corporate Seal. The corporate seal shall be in such
form as shall be approved by the Board of Directors. The Secretary shall be the
custodian of the seal, and a duplicate seal may be kept and used by each
Assistant Secretary and by any other officer the Board of Directors may
authorize.

                  SECTION 3. Certificate of Incorporation. All references in
these by-laws to the Certificate of Incorporation shall be deemed to refer to
the Certificate of Incorporation of the corporation, as in effect from time to
time.

                  SECTION 4. Execution of Instruments. The Chairman and
Vice-Chairman of the Board of Directors, if any, the President and the Treasurer
shall have power to execute and deliver on behalf and in the name of the
corporation any instrument requiring the signature of an officer of the
corporation, including deeds, contracts, mortgages, bonds, notes, debentures,
checks, drafts and other orders for the payment of money. In addition, the Board
of Directors, the Chairman and Vice Chairman of the Board of Directors, if any,
the President and the Treasurer may expressly delegate such powers to any other
officer or agent of the corporation.

                  SECTION 5. Voting of Securities. The Chairman and
Vice-Chairman of the Board of Directors, if any, the President, the Treasurer,
and each other person authorized by the Board of Directors, each acting singly,
may waive notice of, and act as, or appoint any person or persons to act as,
proxy or attorney-in-fact for this corporation (with or without power of
substitution) at any meeting of stockholders or owners of other interests of any
other corporation or organization the securities of which may be held by this
corporation. In addition, the Board of Directors, the Chairman and Vice Chairman
of the Board of Directors, if any, the President and the Treasurer may expressly
delegate such powers to any other officer or agent of the corporation.

                  SECTION 6. Evidence of Authority. A certificate by the
Secretary, an Assistant Secretary or a temporary secretary as to any action
taken by the stockholders, directors, a committee or any officer or
representative of the corporation shall, as to all persons who rely on the
certificate in good faith, be conclusive evidence of that action.

                  SECTION 7. Transactions with Interested Parties. No contract
or transaction between the corporation and one or more of the directors or
officers, or between the corporation and any other corporation, partnership,
association or other organization in which one or more of the directors or
officers are directors or officers or have a financial interest, shall be void
or voidable solely for that reason or solely because the director or officer is
present at or participates in the meeting of the Board of Directors or a
committee of the Board of Directors that authorizes the contract or transaction
or solely because the vote of any such director is counted for such purpose, if:



                                       13
<PAGE>   14

         (1) The material facts as to the relationship or interest and as to the
contract or transaction are disclosed or are known to the Board of Directors or
such committee, and the Board or committee in good faith authorizes the contract
or transaction by the affirmative votes of a majority of the disinterested
directors, even though the disinterested directors be less than a quorum; or

         (2) The material facts as to the relationship or interest and as to the
contract or transaction are disclosed or are known to the stockholders entitled
to vote thereon, and the contract or transaction is specifically approved in
good faith by vote of the stockholders; or

         (3) The contract or transaction is fair to the corporation as of the
time it is authorized, approved or ratified by the Board of Directors, a
committee of the Board of Directors or the stockholders.

         Common or interested directors may be counted in determining the
presence of a quorum at a meeting of the Board of Directors or of a committee
that authorizes the contract or transaction.

                  SECTION 8. Books and Records. The books and records of the
corporation shall be kept at such places within or without the State of Delaware
as the Board of Directors may from time to time determine.


                                   ARTICLE VII

                                   AMENDMENTS

                  SECTION 1. By the Board of Directors. These by-laws may be
altered, amended or repealed or new by-laws may be adopted by the affirmative
vote of a majority of the directors present at any regular or special meeting of
the Board of Directors at which a quorum is present.

                  SECTION 2. By the Stockholders. These by-laws may be altered,
amended or repealed or new by-laws may be adopted by vote of the stockholders,
at any regular meeting of stockholders, or at any special meeting of
stockholders, provided notice of such alteration, amendment, repeal or adoption
of new by-laws shall have been stated in the notice of such special meeting.



                                       14

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                          10,778
<SECURITIES>                                         0
<RECEIVABLES>                                   92,246
<ALLOWANCES>                                     8,610
<INVENTORY>                                          0
<CURRENT-ASSETS>                               134,944
<PP&E>                                       1,410,561
<DEPRECIATION>                                 215,240
<TOTAL-ASSETS>                               3,227,194
<CURRENT-LIABILITIES>                           95,367
<BONDS>                                      1,593,690
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                   1,407,852
<TOTAL-LIABILITY-AND-EQUITY>                 3,227,194
<SALES>                                        294,102
<TOTAL-REVENUES>                               294,614
<CGS>                                                0
<TOTAL-COSTS>                                   93,481
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 2,114
<INTEREST-EXPENSE>                              57,471
<INCOME-PRETAX>                               (18,218)
<INCOME-TAX>                                     (262)
<INCOME-CONTINUING>                           (17,956)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  (182)
<CHANGES>                                        (767)
<NET-INCOME>                                  (18,905)
<EPS-BASIC>                                          0<F1>
<EPS-DILUTED>                                        0
<FN>
<F1>EARNINGS PER SHARE INFORMATION DOES NOT APPLY TO LAMAR MEDIA CORP. BECAUSE
    THEY ARE A WHOLLY-OWNED SUBSIDIARY OF LAMAR ADVERTISING.
</FN>


</TABLE>

<PAGE>   1
                                                                    Exhibit 99.1

                   FACTORS AFFECTING FUTURE OPERATING RESULTS



         OUR DEBT AGREEMENTS CONTAIN COVENANTS AND RESTRICTIONS THAT CREATE THE
POTENTIAL FOR DEFAULTS

         The terms of Lamar Media's bank credit facility and the indentures
relating to our outstanding notes restrict, among other things, Lamar Media's
ability to:

o        make distributions to Lamar Advertising;
o        dispose of assets;
o        incur or repay debt;
o        create liens; and
o        make investments.

         Under our bank credit facility we must maintain specified financial
ratios and levels including:

o        interest coverage;
o        fixed charges ratio;
o        senior debt ratios; and
o        total debt ratios.

         If we fail to comply with these tests, the lenders have the right to
cause all amounts outstanding under the bank credit facility to become
immediately due. If this were to occur and the lenders decide to exercise their
right to accelerate the indebtedness, it would create serious financial problems
for us. Our ability to comply with these restrictions, and any similar
restrictions in future agreements, depends on our operating performance. Because
our performance is subject to prevailing economic, financial and business
conditions and other factors that are beyond our control, we may be unable to
comply with these restrictions in the future.


                BECAUSE WE HAVE SIGNIFICANT FIXED PAYMENTS ON OUR
               DEBT, WE MAY LACK SUFFICIENT CASH FLOW TO OPERATE
                OUR BUSINESS AS WE HAVE IN THE PAST AND MAY NEED
                  TO BORROW MONEY IN THE FUTURE TO MAKE THESE
                       PAYMENTS AND OPERATE OUR BUSINESS

         We have borrowed substantial amounts of money in the past and may
borrow more money in the future. At September 30, 1999, we had approximately
$1,310 million of debt outstanding to third parties consisting of approximately
$757 million in bank debt, $529 million in various series of senior subordinated
notes and $24 million in various other short-term and long-term debt. In
addition, the Company had 287.5 million in long-term notes payable to Lamar
Advertising Company. The total debt of the Company at September 30, 1999 was
$1,598 million which represented approximately 53% of our total capitalization.

         A large part of our cash flow from operations must be used to make
principal and interest payments on our debt. If our operations make less money
in the future, we may need to borrow to make these payments. In addition, we
finance most of our acquisitions through borrowings under our bank credit
facility which presently has a total committed amount of $1 billion in term and
revolving credit loans. At September 30, 1999, we had approximately $243 million
available to borrow under this bank credit facility. Since our borrowing
capacity under our bank credit facility is limited, we may not be able to
continue to finance future acquisitions at our historical rate with borrowings
under this bank credit facility. We may need to borrow additional amounts or
seek other sources of financing to fund future acquisitions. We cannot guarantee
that such additional financing will be available or available on favorable
terms. We also may need the consent of the banks under our bank credit facility,
or the holders of other indebtedness, to borrow additional money.


                      OUR BUSINESS COULD BE HURT BY CHANGES
                       IN ECONOMIC AND ADVERTISING TRENDS

         We sell advertising space to generate revenues. A decrease in demand
for advertising space could adversely affect our business. General economic
conditions and trends in the advertising industry affect the amount of
advertising space purchased. A reduction in money spent on our displays could
result from:

o        a general decline in economic conditions;

o        a decline in economic conditions in particular markets where we conduct
         business;

o        a reallocation of advertising expenditures to other available media by
         significant users of our displays; or

o        a decline in the amount spent on advertising in general.



<PAGE>   2

                       OUR OPERATIONS ARE IMPACTED BY THE
                        REGULATION OF OUTDOOR ADVERTISING

         Our operations are significantly impacted by federal, state and local
government regulation of the outdoor advertising business.

         The federal government conditions federal highway assistance on states
imposing location restrictions on the placement of billboards on primary and
interstate highways. Federal laws also impose size, spacing and other
limitations on billboards. Some states have adopted standards more restrictive
than the federal requirements. Local governments generally control billboards as
part of their zoning regulations. Some local governments have enacted ordinances
which require removal of billboards by a future date. Others prohibit the
construction of new billboards and the reconstruction of significantly damaged
billboards, or allow new construction only to replace existing structures.

         Local laws which mandate removal of billboards at a future date often
do not provide for payment to the owner for the loss of structures that are
required to be removed. Certain federal and state laws require payment of
compensation in such circumstances. Local laws that require the removal of a
billboard without compensation have been challenged in state and federal courts
with conflicting results. Accordingly, we may not be successful in negotiating
acceptable arrangements when our displays have been subject to removal under
these types of local laws.

         Additional regulations may be imposed on outdoor advertising in the
future. Legislation regulating the content of billboard advertisements has been
introduced in Congress from time to time in the past. Additional regulations or
changes in the current laws regulating and affecting outdoor advertising at the
federal, state or local level may have a material adverse effect on our results
of operations.

                    OUR CONTINUED GROWTH THROUGH ACQUISITIONS
                     MAY BECOME MORE DIFFICULT AND INVOLVES
                             COSTS AND UNCERTAINTIES

         We have substantially increased our inventory of advertising displays
through acquisitions. Our operating strategy involves making purchases in
markets where we currently compete as well as in new markets. However, the
following factors may affect our ability to continue to pursue this strategy
effectively.

o        The outdoor advertising market has been consolidating, and this may
         adversely affect our ability to find suitable candidates for purchase.

o        We are also likely to face increased competition from other outdoor
         advertising companies for the companies or assets we wish to purchase.
         Increased competition may lead to higher prices for outdoor advertising
         companies and assets and decrease those we are able to purchase.

o        We do not know if we will have sufficient capital resources to make
         purchases, obtain any required consents from our lenders, or find
         acquisition opportunities with acceptable terms.

o        From January 1, 1997 to September 30, 1999, we completed 142
         transactions involving the purchase of complementary outdoor
         advertising assets, including the acquisition on September 15, 1999 of
         Chancellor Media Outdoor Corporation for a purchase price consisting of
         $700 million in cash and a fixed amount of 26,227,273 shares of Lamar
         Advertising Company Class A common stock and the acquisition on October
         1, 1998 of Outdoor Communications, Inc. for $385 million. We must
         integrate these and other acquired assets and businesses into our
         existing operations. This process of integration may result in
         unforeseen difficulties and could require significant time and
         attention from our management that would otherwise be directed at
         developing our existing business. Further, we cannot be certain that
         the benefits and cost savings that we anticipate from these purchases
         will develop.

               DUE TO THE CHANCELLOR OUTDOOR ACQUISITION, WE HAVE
             SIGNIFICANTLY EXPANDED OUR OPERATIONS IN MAJOR MARKETS
               WHERE WE CANNOT BE SURE OUR BUSINESS STRATEGY WILL
                            CONTINUE TO BE SUCCESSFUL

         The acquisition of Chancellor Outdoor has significantly expanded our
operations in major markets. Because we have historically focused on middle
markets and have not had substantial operations in major markets to date, we
cannot guarantee that we will be able to replicate the success that we have
achieved with our business strategy in middle markets. Achieving our goals in
major markets will depend to a great extent on our ability to attract and retain
national advertising customers. Our success to date has been built in large
measure on our ability to attract and retain local advertising customers.
Approximately 81% of our net advertising revenues for 1998 derived from local


<PAGE>   3

advertising. We cannot be sure that the strategies that have worked well with
local advertising customers will work with national advertisers.

         In addition, expanding our operations in major markets will put us in
increased competition with larger competitors with more diversified media
operations who may have a more established market presence and greater financial
resources then we do. We may also face more intense competition from other forms
of outdoor advertising and other media in major markets than we do in middle
markets.

                 THE BAN ON TOBACCO ADVERTISING HAS ELIMINATED A
                TRADITIONALLY SIGNIFICANT SOURCE OF OUR REVENUES
                 AND WE MAY NOT BE ABLE TO CONTINUE TO REPLACE
                   THESE LOST REVENUES THROUGH OTHER SOURCES

         We have removed all of our outdoor advertising of tobacco products in
connection with settlements the states reached with the U.S. tobacco companies.
Our tobacco revenues as a percentage of consolidated net revenues were 7% for
the twelve months ended December 31, 1998 and 3% for the nine months ended
September 30, 1999.

         The ban on outdoor advertising of tobacco products in the settlement
increased our available inventory. To date, we have been successful in replacing
the tobacco advertising removed with substitute advertising at comparable rates.
We cannot be sure, however, that we will continue to be able to do so in the
future. If we are unable to continue to replace tobacco advertising, the
resulting increase in available inventory could cause us to reduce our rates or
limit our ability to raise rates. In addition, we cannot guarantee that
substitute advertisers will pay rates as favorable to us as those paid by
tobacco advertisers.

                       WE FACE COMPETITION FROM LARGER AND
                      MORE DIVERSIFIED OUTDOOR ADVERTISERS
                       AND OTHER FORMS OF ADVERTISING THAT
                           COULD HURT OUR PERFORMANCE

         We cannot be sure that in the future we will compete successfully
against the current and future sources of outdoor advertising competition and
competition from other media. The competitive pressure that we face could
adversely affect our profitability or financial performance. Even though, as a
result of the Chancellor Outdoor acquisition, we are the largest company
focusing exclusively on outdoor advertising, we face competition from larger
companies with more diversified operations which also include radio and other
broadcast media. We also face competition from other forms of media, including
television, radio, newspapers and direct mail advertising. We must also compete
with an increasing variety of other out-of-home advertising media that include
advertising displays in shopping centers, malls, airports, stadiums, movie
theaters and supermarkets, and on taxis, trains and buses.

         In our logo sign business, we currently face competition for
state-awarded service contracts from two other logo sign providers as well as
local companies. Initially, we compete for state-awarded service contracts as
they are privatized. Because these contracts expire after a limited time, we
must compete to keep our existing contracts each time they are up for renewal.

                 IF OUR CONTINGENCY PLANS RELATING TO HURRICANES
               FAIL, THE RESULTING LOSSES COULD HURT OUR BUSINESS

         Although we have developed contingency plans designed to deal with the
threat posed to our advertising structures by hurricanes, we cannot guarantee
that these plans will work. If these plans fail, significant losses could
result.

         A significant portion of our structures is located in the Mid-Atlantic
and Gulf Coast regions of the United States. These areas are highly susceptible
to hurricanes during the late summer and early fall. In the past, we have
incurred significant losses due to severe storms. These losses resulted from
structural damage, overtime compensation, loss of billboards that could not be
replaced under applicable laws and reduced occupancy because billboards were out
of service.

         We have determined that it is not economical to obtain insurance
against losses from hurricanes and other storms. Instead, we have developed
contingency plans to deal with the threat of hurricanes. For example, we attempt
to remove the advertising faces on billboards at the onset of a storm, when
possible, which permits the structures to better withstand high winds during a
storm. We then replace these advertising faces after the storm has passed.
However, these plans may not be effective in the future and, if they are not,
significant losses may result.

                     OUR LOGO SIGN CONTRACTS ARE SUBJECT TO
                             STATE AWARD AND RENEWAL

         A growing portion of our revenues and operating income come from our
state-awarded service contracts for logo signs. We cannot predict what remaining
states, if any, will start logo sign programs


<PAGE>   4
or convert state-run logo sign programs to privately operated programs. We
compete with many other parties for new state-awarded service contracts for logo
signs. Even when we are awarded a contract, the award may be challenged under
state contract bidding requirements. If an award is challenged, we may incur
delays and litigation costs.

         Generally, state-awarded logo sign contracts have a term, including
renewal options, of ten to twenty years. States may terminate a contract early,
but in most cases must pay compensation to the logo sign provider for early
termination. Typically, at the end of the term of the contract, ownership of the
structures is transferred to the state without compensation to the logo sign
provider. Of our current logo sign contracts, three are subject to renewal in
May, June and October 2000. We cannot guarantee that we will be able to obtain
new logo sign contracts or renew our existing contracts. In addition, after we
receive a new state-awarded logo contract, we generally incur significant
start-up costs. We cannot guarantee that we will continue to have access to the
capital necessary to finance those costs.

                        OUR OPERATIONS COULD BE AFFECTED
                          BY THE LOSS OF KEY EXECUTIVES

         Our success depends to a significant extent upon the continued services
of our executive officers and other key management and sales personnel. Kevin P.
Reilly, Jr., our Chief Executive Officer and the Chief Executive Officer of
Lamar Advertising Company, our regional managers and the manager of our logo
sign business, in particular, are essential to our continued success. Although
we have designed our incentive and compensation programs to retain key
employees, we have no employment contracts with any of our employees and none of
our executive officers have signed non-compete agreements. We do not maintain
key man insurance on our executives. If any of our executive officers or other
key management and sales personnel stopped working with us in the future, it
could have an adverse effect on our business.

                     WE COULD EXPERIENCE SYSTEM FAILURES AND
                  DISRUPTIONS OF OUR OPERATIONS AS A RESULT OF
                     THE YEAR 2000 DATE RECOGNITION PROBLEM

         The year 2000 date recognition problem could cause our computer systems
to fail, resulting in miscalculations and incorrect data. Computer systems which
may be affected by this year 2000 problem include computer systems embedded in
production equipment; displays containing computer systems; business data
processing systems; production, management and planning systems; and personal
computers. The Company has conducted an assessment of its software and related
systems and believes they are year 2000 compliant. The Company's year 2000
effort also included communication with significant third party vendors and
customers to determine the extent to which the Company's systems are vulnerable
to those parties' failure to reach year 2000 compliance. The Company cannot
assure you that our customers, suppliers and other third parties that we deal
with are or will be year 2000 compliant in a timely manner or that the Company's
systems will be unaffected. Interruptions in the services provided to us or in
the purchases made by these third parties could also disrupt our operations.
Parties affected by a disruption in our operations and services could make
claims or bring lawsuits against us. Depending upon the extent and duration of
any disruptions caused by the year 2000 problem and the specific services
affected, these disruptions could have an adverse affect on our business.






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