ALLSTATE CORP
8-K, 1999-11-12
FIRE, MARINE & CASUALTY INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION

                                Washington, D.C.
                              ---------------------


                                    FORM 8-K

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15 (d) OF THE

                         SECURITIES EXCHANGE ACT OF 1934


        Date of report (Date of earliest event reported) November 3, 1999



                            THE ALLSTATE CORPORATION
               (Exact Name of Registrant as Specified in Charter)




   DELAWARE                          1-11840                       36-3871531
(State or Other                   (Commission                   (IRS Employer
 Jurisdiction of                   File Number)                  Identification
 Incorporation)                                                     Number)


  2775 SANDERS ROAD, NORTHBROOK, ILLINOIS                           60062
(Address of Principal Executive Offices)                        (Zip Code)


Registrant's telephone number, including area code (847) 402-5000















                                   Page 1 of 9
                             Exhibit Index at page 4


<PAGE>



Item 5.  OTHER EVENTS


     On  November 3 and  November  10,  1999,  the  Registrant  issued the press
releases attached hereto as Exhibit 99.




Item 7.  FINANCIAL STATEMENTS AND EXHIBITS


         (c)      Exhibits



EXHIBIT NO.                                           DESCRIPTION

   99                                       Registrant's press releases dated
                                            November 3 and November 10, 1999
































                                   Page 2 of 9


<PAGE>




                                   SIGNATURES




     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.





                                                 THE ALLSTATE CORPORATION




                                                  BY S\ EMMA M. KALAIDJIAN

                                                 Name:  Emma M. Kalaidjian
                                                 Title: Assistant Secretary



November 12, 1999























                                   Page 3 of 9



<PAGE>



                                INDEX TO EXHIBITS




                                                         SEQUENTIAL
                                                            PAGE
NUMBER                DESCRIPTION                          NUMBER



 99           Registrant's press releases dated              5
              November 3 and November 10, 1999








































                                   Page 4 of 9

<PAGE>

                                                                  Exhibit No. 99
The Allstate Corporation
NEWS




                                                       FOR MORE INFORMATION:
                                                       April Hattori
                                                       Allstate Media Relations
                                                       (847)402-8373


FOR IMMEDIATE RELEASE


              ALLSTATE ELECTS DUANE ACKERMAN TO BOARD OF DIRECTORS


         Northbrook,  IL -  November  3,  1999 - The  Allstate  Corporation  has
elected Duane Ackerman to its board of directors,  bringing its total membership
to 12.  Ackerman,  57, is  chairman  and chief  executive  officer of  BellSouth
Corporation.

     Ackerman was appointed  chairman and chief  executive  officer of BellSouth
Corporation  on January 1, 1998.  He has served in various  capacities  with the
Atlanta-based  telecommunications  company, including president, chief operating
officer and vice chairman.  He began his tenure at BellSouth in 1991 as the vice
chairman and group president of BellSouth Telecommunications,  BellSouth's local
telephone service unit and largest subsidiary.

     "Duane's  strategic and  operational  experience at BellSouth  will provide
invaluable   perspective  to  the  board  as  we  continue  our   multi-channel,
multi-product  and  multi-brand  strategy,"  said  Edward M.  Liddy,  Allstate's
chairman, president and chief executive officer.

     The Allstate  Corporation  is the nation's  largest  publicly held personal
lines  insurance  company.  Its main business  units include  Allstate  Personal
Property  and  Casualty,  which  provides  insurance  for more  than 14  million
households  and has  approximately  15,500  agents in the U.S.  and Canada,  and
Allstate Life and Savings,  which markets a number of life insurance and savings
products under a variety of brands through a number of channels and is currently
the nation's 17th largest life insurance business.

                                      # # #

                                  Page 5 of 9




<PAGE>


                                                                  Exhibit No. 99
The Allstate Corporation
NEWS
                                                        FOR MORE INFORMATION:
                                                        April Hattori
                                                        Allstate Media Relations
                                                        847-402-8373

FOR IMMEDIATE RELEASE

ALLSTATE  ANNOUNCES NEW BUSINESS  APPROACH  INCLUDING DIRECT AND INTERNET SALES;
NEW AGENCY  SUPPORT  INITIATIVES;  EXPENSE  REDUCTIONS  AND  EXPANSION  OF SHARE
BUYBACK

         SWEEPING CHANGES MARK LATEST MOVE IN COMPANY'S GROWTH STRATEGY

     NORTHBROOK,  Ill.,  November  10,  1999 - The  Allstate  Corporation  today
announced a series of strategic  initiatives to aggressively  expand its selling
and service capabilities.  The company said it would leverage the local presence
of its  more  than  15,200-strong  captive  agency  sales  force  by  seamlessly
integrating it with the growth potential  provided by offering  Allstate-branded
products  via direct  response  call centers and the  Internet.  As part of this
initiative,  the company  said it will reduce  current  expenses by $600 million
annually to fund the investment in direct access and Internet channels,  as well
as invest in competitive  pricing,  new agent and claim  technology and enhanced
marketing and  advertising.  In addition,  Allstate will reorganize its existing
captive  agency  program to a single  exclusive  agency  independent  contractor
program and expand its share repurchase program by an additional $2 billion.

     "Allstate  is a company that has always  delivered  products and service to
our customers when and where they wanted,  from our earliest days through direct
catalog,   then  through  retail  stores,  and  more  recently  through  offices
conveniently located in neighborhoods," said Edward M. Liddy, Allstate chairman,
president and CEO.

     "Now,  many of our customers  and  potential  customers are telling us they
want our products to be easier to buy, easier to service and more  competitively
priced,"  said  Liddy.  "We will  combine  the power of our agency  distribution
system with the growth potential of direct selling and electronic commerce,  and
at the same time take advantage of the enhanced  sales and service  potential of
the Internet.  This unique  combination is without  parallel in the industry and
will make Allstate the most customer-focused  company in the marketplace.  These
changes  have been  driven by the need to  provide  a broad  array of  insurance
products  when,  where and how the  customer  wants to buy  them,  and will be a
significant step in our drive to become the dominant  insurance  provider in the
country."

     The company's latest  initiative  continues the strategic  expansion of the
company outlined by Liddy earlier this year that will see

                                  Page 6 of 9

<PAGE>

Allstate become  multi-channel,  multi-brand,  multi-product and multi-national.
Earlier  initiatives  fitting into that overall strategy  included the strategic
partnership with Putnam Investments to market variable insurance  products;  the
acquisition  of CNA  Personal  Lines in a move to make  Allstate a leader in the
independent  agency  channel,  and the  acquisition  of American  Heritage  Life
Investment  Corporation to market  workplace  insurance  products.  CNA Personal
Insurance  continues as a separate business unit offering  non-Allstate  branded
products through independent agents.

     "We are now adding a multi-access  dimension to this strategy," Liddy said.
"These moves will allow us to change  fundamentally  the way we market and price
our  products  and  interact  with  our  Allstate   agents  and  customers.   By
streamlining  our processes  and changing our approach to sales and service,  we
will enhance our ability to grow and improve the way we take care of customers."

     The most far-reaching  part of Liddy's plan will be the company's  expanded
move into direct access and electronic commerce.  The company believes the power
of the Allstate brand will enable it to achieve  substantial  market penetration
of these rapidly  growing sales  channels.  Unlike its  competitors  using these
means,  however,  the company will be selling  Allstate-branded  products with a
uniform  pricing and service  model across all  channels.  Customers who come to
Allstate  initially  via an agent will have access to the  service  capabilities
provided  through the  Internet,  just as customers  who enter via the direct or
Internet  channels will have access to a local agent for sales or service if the
customer  wants to use one.  Allstate's  goal is to begin the rollout of the new
model in May and  penetrate  approximately  16  states,  covering  more  than 40
percent of the U.S.  population by the end of 2000 with the balance of the U.S.,
where allowed by law, by the end of 2001.

     "This business model meets the needs of a very large and profitable segment
of  insurance  consumers  who want more  responsive  service  and who want their
insurance  company to be easier to do business with," said Liddy.  "The value is
in the convenience of conducting business anytime,  anywhere,  anyway and in the
reassurance  of having the local  presence  of a  professional  insurance  agent
available as needed."

     Part of  Allstate's  new business  model also calls for the  transition  of
approximately  6,500 of its captive agents from a number of different  contracts
and  programs  to one  independent  contractor  exclusive  agency  program.  The
Exclusive  Agency  Program is the  arrangement  under which the  majority of the
company's more than 15,200 agents in the United States currently  operate.  This
action will enable the company to service  agents and customers  more nimbly and
cost-effectively.

     Rick Cohen,  president of Allstate Property and Casualty,  said the "intent
is to have larger, more efficient and more entrepreneurial  agencies. Our agents
must be in a  position  to  capitalize  on the lead  generation  and  cross-sell
opportunities  that will  arise  from our  expanded  distribution  capabilities.
Moving to one program  across the country will enable us to simplify our support
systems  so  that we can do a  better  job for our  agents  and  respond  to the
changing needs of the


                                  Page 7 of 9

<PAGE>

marketplace  faster.  Our investment in new technology for our agency force is a
key to this move,  and we intend to have new systems on every  agent  desktop by
the end of 2000."

     The company  also  announced  that it is  implementing  a program to reduce
current annual expenses by some $600 million. The reduction is designed to allow
investment in  competitive  pricing,  establishment  of new sales  capabilities,
agent and claim  technology  and marketing and  advertising.  The reduction will
result in the  elimination  of 4,000 current  non-agent  positions by the end of
2000, or  approximately  10 percent of the company's  non-agent work force,  and
will come from  reductions in force,  attrition,  the closing of a field support
center,  and the  previously  announced  closing of four regional  offices.  The
reduction  includes the elimination of  approximately  460 jobs in the company's
home office in Northbrook, Ill.

     To implement the cost reductions,  Allstate expects to incur  restructuring
and related  expenses of about $100 million in the fourth quarter and about $100
million  throughout 2000. The costs will be incurred as agents transition to one
program,  operations and facilities are consolidated,  and positions eliminated.
To implement the new strategy,  the company  estimates that it will invest about
$300 million in capital  expenditures over the next two years. In addition,  the
company will spend about $700 million in systems  development and implementation
costs,  rollout  costs,  and  advertising  for the new  strategy  over  the same
timeframe.

     During a national  broadcast to agents and employees,  Liddy and his senior
staff described the challenges Allstate faces and plans to address them.

     "We are  determined  to  profitably  grow  our  business  by  offering  our
customers  superior  value,  access and service,"  Liddy said.  "We have a clear
strategy,  and are highly  confident  that this new approach  represents a model
that is second to none.  Through our actions,  we will provide superior service,
with access to the company at the customer's  convenience  through  agents,  the
Internet and call centers.  We are going to fund this by making our organization
more cost efficient,  less  bureaucratic,  and at the same time become faster to
market.  We are convinced  that this will generate more value for our customers,
agents, shareholders and employees."

     Allstate  also  announced  that it would  accelerate  and  expand its share
repurchase  program.  "We have  completed  just over half of a $2 billion  share
buyback first announced in August 1998 and originally  scheduled to be completed
by the end of 2000," said John Carl, Allstate's chief financial officer. "We are
confident the major  operational moves we are making will add strong growth over
time.  We also see a unique  opportunity  to enhance both our earnings per share
growth and our return on equity through  aggressive share  repurchases.  We plan
completion of our current buyback program as well as an additional $2 billion by
year end 2000."

                                  Page 8 of 9

<PAGE>


     Following  today's  announcement The Allstate  Corporation will be strongly
positioned  with  powerful  brands  available to customers  through a variety of
distribution channels:  Allstate-branded property and casualty and life products
will be available through captive agents,  independent  agents, call centers and
the Internet; CNA Personal Insurance brand will be available through independent
agents;  life  insurance  products  can  be  accessed  via  brokers,  banks  and
independent  agents  with a variety of brands and  affiliations,  including  the
Allstate/Putnam  alliance;  and  affinity/worksite  marketing  with a variety of
brands, such as American Heritage Life.

     The Allstate  Corporation  is the nation's  largest  publicly held personal
lines  insurance  company.  Its main business  units include  Allstate  Personal
Property  and  Casualty,  which  provides  insurance  for more  than 14  million
households and has more than 15,600 agents in the U.S. and Canada,  and Allstate
Life and Savings,  which markets a number of life insurance and savings products
under a variety of brands  through a number of  channels  and is  currently  the
nation's 17th largest life insurance business.

     This release contains forward-looking  statements about Allstate's expenses
and  restructuring  charges.  Such  statements  are made pursuant to safe harbor
provisions of The Private  Securities  Litigation  Reform Act of 1995.  They are
based on management's  estimates,  assumptions and projections and involve risks
and uncertainties  that may cause actual results to differ materially from those
set forth in these statements.  Among other things, the amount and timing of the
restructuring charges are dependent on the number of agents transitioning to the
Exclusive Agent Program.  In addition,  the expense  reductions are dependent on
the successful consolidation of operations.

                                     # # #





                                  Page 9 of 9




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